Resources
Alexis Roddich
1-day Mastermind & Branding Event w/Lunch w/Kelli Richards, Mike Koenigs and MaryAgnes Antonopoulos
“An Introduction to All Access Inner Circle Mentorship”
Friday, April 19, 9:00am-2:00pm
Capital Club, San Jose, CA
Featuring: Mike Koenigs, Kelli Richards and Mary Agnes Antonopoulos on Branding, Social Media & Connections
Your Investment: $147.00
In this 1-day Mastermind & Branding Event with Internet GIANT Mike Koenigs, and Social Strategist Mary Agnes Antonopoulos, Kelli Richards will focus on supporting attendees to leverage and create a powerful online presence and brand, build valuable connections, AND set achievable goals, blow past roadblocks and support other attendees. This exclusive group will work with Kelli Richards and her two valuable guest speakers – serious and respected mentors in their field – to accomplish powerful results. This event is perfect for Entrepreneurs, Creative Thinkers, Professionals, CEO’s, and Small Business Owners.
Kelli Richards will help you:
- Create powerful alliances and strategic partnerships that will:
- Gain empowering insights and feedback from kindred, like-minded peers that will propel you forward and help you overcome obstacles in your way;
- Develop powerful connections in networking to create dynamic collaborations and accelerate success.
- Identify the road blocks preventing you from achieving your goals and vision.
Internet Giant Mike Koenigs will share:
Guest Speaker #1: Mike Koenigs, The World’s Highest Paid Online Video Marketing Expert “How to be a Highly Paid Success Story with Cutting-Edge Mobile, Video and Social Media Tools”
- Common threads and lessons learned working for over 20 years with clients such as Sony Entertainment, 20th Century Fox, Paula Abdul, Tony Robbins, General Mills, BMW and tens of thousands of customers in over 60 countries
- How to become a highly-paid online marketing consultant with today’s cutting edge mobile, video, and social media tools (#1 Bestselling author of “Author Expert Marketing Machines” and #1 Bestselling co-author of “Make, Market, Launch IT!”).
- Develop a vibrant video and mobile marketing presence with his software tools, Traffic Geyser and Instant Customer.
Guest Speaker #2: Mary Agnes Antonopoulos, Social Media & Branding Expert, “How to Run Your Entire Social Marketing Campaign in Four Hours a Week”
Mary Agnes will share:
- 45-minutes: from confusion to an easy, how-to toolkit to create an effective social media campaign in only 4 hours a week:
- Easily populate your blog; turn it into a sought-after podcast and YouTube series;
- Realistically reach over 80,000 people through Linkedin, Twitter, Facebook, YouTube, iTunes and BlogTalkRadio;
- Build a brand that WORKS and attracts people to your website and your social presence;
- Do’s and don’ts for newsletters and all things online. Learn how from Social Media Rock Star and Strategist, Mary Agnes Antonopoulos.
Your Investment: $147.00
About Kelli Richards
Kelli Richards is a recognized thought-leader in digital music and entertainment with deep expertise in digital distribution and branded content, as well as working with a plethora of luminaries and innovators. She drove music and entertainment initiatives at Apple for 10 years, and helped to birth a whole new consumer movement around disruptive technologies & emerging business models. As President of The All Access Group, she has worked closely with a the author of “Instant Customer Revolution,” which explains wide range of start-ups, Fortune 100 companies, and established artists and industry leaders alike as a sought-after strategic consultant for the past 15 years. www.allaccessgroup.com.About Mike Koenigs
Mike Koenigs is the “2009 Marketer of the Year” winner, entrepreneur, filmmaker, speaker, author and holds a patent in “Cross-Channel” Marketing Technology. He is the CEO, “Chief Disruptasaurus” and Founder of Traffic Geyser and Instant Customer. His products simplify marketing for tens of thousands of small businesses, authors, experts, speakers, coaches and consultants worldwide. His celebrity and bestselling author clients and friends include Paula Abdul, Tony Robbins, Tim Ferriss, Debbie Ford, John Assaraf from “The Secret”, Brian Tracy, Jorge Cruise, Dan Kennedy and Harvey MacKay.About Mary Agnes Antonopoulos
Mary Agnes Antonopoulos is a respected social media strategist with over 100 successful social branding and marketing campaigns for a variety of clients, including NY Times bestselling authors: Jack Canfield, JJ Virgin, Christine Comaford; plus a long list of entrepreneurs and corporations (including AT&T, Midas and Panera Bread). She has graduated hundreds of entrepreneurs from her 6-week course on social marketing. Mary Agnes speaks all over the country, teaching winning social media tactics and audience building techniques.Leap Motion, Welcome to the Future
Developers at Leap Motion may be in the process of creating the most revolutionary tool to hit computers in decades: the ability to control your computer using just your hands and simple finger movements. The Leap Motion device is a flash drive size gadget that connects to either your Mac or PC and instantly allows you to manipulate the three-dimensional model on your screen.
Inspired by the idea that it takes 10 seconds to mold clay in real life but 30 minutes using a computer, Leap Motion wanted a way to make “molding virtual clay as easy as molding clay in the real world.” And it seems that with the use of infrared LED’s and several cameras’ the Leap Motion controller has succeeded in revolutionizing the way people will interact with their computers; creating a virtual space above the cigarette sized device, tracking your movements in real time, accurate to 1/100th of a millimeter. What makes this invention so impressive is that the use of this virtual 3D space, allows the user to physically manipulate content rather than simply communicate with it in the form of gestures. (Swiping your hand to the left to change pages, or pinch your fingers to zoom in.)
Wired has declared that Leap Motion is, “the best gesture-control system we’ve ever tested;” and The Verge called the device, “the next big thing in computing.” But how will Leap Motion change the way you use your computer? Imagine surfing the Internet without the use of a mouse- clicking, scrolling, zooming in and out, and rotating images using only your hands. Editing excel sheets could be done with out tediously selecting and dragging data with a mouse and keyboard shortcuts, but instead by simply grabbing and dragging items with yours hands. Envision artists creating, drawing, molding, onscreen images in the most natural way possible- again, with their hands. Imagine doctors manipulating 3-Dimensional images of the human body to help patients pinpoint ailments; or surgeons practicing procedures in controlled environments.
Leap Motion’s cofounder David Holz believes that touch screen tablets are so incredibly popular because of their intuitive nature (in comparison to mice and keyboards), but such technology is limited. Holz has stated, “the fact is that you can’t really do anything with a tablet, with tap and swipe, but it feels natural… We have that same natural experience but we have more power.” And at a price of $69.99, the Leap Motion controller is reasonably priced, setting the stage for it to enter the homes of masses, revolutionizing our entire computing experience soon rather than later.
While currently the Leap Motion controller may be a computer gamer’s dream toy, allowing users to fire guns in a similar motion used by Clint Eastwood in Gran Torino, Leap Motion has declared, “The possibilities are endless, really. Art. Healthcare. Engineering. Gaming. If you can imagine it, we’re pretty confident there’s a remarkable member of our developer community who’s already making it a reality… We know, it sounds too good to be true. But that’s what we specialize in around here.”
You can watch the Leap Motion device in action here: Introducing the Leap Motion
Until next time,
Kelli Richards, CEO of The All Access Group, LLC
Celebrating 50 Years of Being Julian. A Lennon Legacy and a White Feather of Hope
Today is my wonderful friend Julian Lennon’s 50th birthday. Happy Birthday Jules!
Today is a great day to talk about legacy and connection. I first spotted Julian Lennon when I was a young girl. The Beatles were on TV – they were everywhere by then – this time, however, way on the left, on the side of the stage, sat a young boy, obviously just about my age. To me, he looked lost, almost forlorn. I didn’t know he was John’s son, but my connection to him was immediate and strong. While other friends would go crazy watching for Paul or John, I would closely scan all Beatles concerts and appearances, looking for that young man – who of course, turned out to be Julian.
While John Lennon made a huge effort to be there for his second son, Sean, it was a lesson learned by painfully not being present for Julian’s life after John’s divorce from Cynthia, Julian’s mother. 
Several years after John’s passing, Julian’s debut album came out – and like many people did at the time, I actually thought it WAS John. The resemblance between the two was astounding. Of course, it was not a lost John Lennon track – it was Julian singing Valotte – a massively talented artist in his own right. (Like so many children of rock stars, separating his own art from the shadow of his dad’s legacy would not be easy.)
Many years later again, I was lucky enough to meet Julian – to share some strategic ideas and talk about possibly collaborating down the road, should the opportunity arise. We shared a deeply moving conversation that day about his life and his work – and we discussed the amazing (and diverse) body of work that Julian had created to that point – as a musician and as a photographer. (You can see Julian talk about his photography in an interview with CBS Morning Show.)
At our meeting, after a warm greeting and a hug that spoke more of old friendship than new colleagues, I shared with Jules a two-page document filled with ideas and possible points of collaboration down the road, and I suggested that he start a foundation. Not long after, Julian launched his charity, The White Feather Foundation.
White Feather refers to Julian’s experience and belief that his dad reached out to him after he was killed – that if Julian ever saw a white feather, he should know John was present for him. Time passes so quickly. White Feather was started several years ago now. Its work is huge. It embraces environmental and humanitarian issues in conjunction with partners from all around the world, raising funds for a more sustainable world for every living being. White Feather has done everything from supporting artists to marching to end bullying to building an orphanage in Sri Lanka. One project at a time, White Feather builds better lives and stronger communities. In 2008, Julian was honored by the Better World Environmental Award by Prince Albert of Monaco.
And his legacy work doesn’t stop with White Feather – or his music – or his breathtaking photography. Julian has also invested his time, over the last several years, buying and gathering memorabilia of his father’s life and the Beatles’ long journey. In 2011 he published a beautiful coffee table book entitled “Beatles Memorabilia: The Julian Lennon Collection” featuring many of these valuable artifacts.
Today Jules releases the single “Someday” from his newest CD “Everything Changes”; the CD is a breathtaking collection of some of the most beautiful tunes he has ever written – and he took his time with it. It took several years before Jules was ready to release this latest compilation & it was well worth the wait.
Looking at his 50th year, you cannot miss that Julian has carved “legacy” everywhere in his life. He has built careers as both a musician and a photographer – and now as a curator of his father’s memory. One memory and memento at a time, Julian gathers the pieces, near and far, and builds on the memory and the journey, one feather – and one step at a time. I can’t wait to see what Jules does next, but whatever it is it will have meaning and impact, and I’ll be there to support his efforts.
To Support the White Feather Foundation, please visit: https://WhiteFeatherFoundation.com
Until next time,
Kelli Richards, CEO of The All Access Group, LLC
“Indoor” Google Maps
As revolutionary as Google Maps was, bringing instant, step by step directions straight to peoples smart phones; Google is in the process of once again releasing possibly the most game-changing technology to the maps industry since the invent of the sextant: indoor maps.
But before we explore the technology, its uses, and how it will change your day-to-day life, lets discuss the changes of the map-making industry, and how it grew with the development of new technology. The cartography industry grew in large part due to the intellectual expansion in Ancient Greece, and philosopher’s creation of basic mathematics, as well as geometry and calculus.
Surveyors used these new techniques to physically measure, plot, and illustrate landscapes by hand, without the use of some of today’s most fundamental tools. Map making became exponentially more accurate following the invention of the devices like the compass, sextant, and theodolite. The compass, of course providing the map maker with the essential cardinal directions; the sextant is a navigational instrument used to determine elevation above the horizon, in other words a sextant allows you to calculate a “line of position,” a path, along the surface of the earth. When used with other triangulation devices, individuals are able to determine latitude and longitude; and a theodolite is used to measure horizontal and vertical angles in relation to specific sites, allowing for greater measurements in surveying.
These devices, as well as countless others, allowed for greater world exploration and more accurate cartography of both “new” and inhabited lands. And while map making is dramatically different today in relation to ancient cartography in that the technology used is far more developed, the basic concepts remain. But in a time period in which rain forests are being destroyed, giving way for more urban living, where buildings scrape the sky, and people drive everywhere in their various automobiles- the need to efficiently maneuver around is incredibly vital.
Yes, we have had accurate maps for centuries now, but we still lack written, easily accessible indoor maps. And the “You are here” displays in malls don’t count, as they draw more of a parallel with mouse mazes than real usable maps. Rather, imagine being able to look up directions to a doctor’s office, classroom, or meeting location days before your actual appointment. Or running late to a job interview and being able to find the fastest step-by-step directions to places within a building. Google is currently making maneuvering around buildings far easier with their creation of indoor Google maps software.
This software, which is available on both iPhones and Android devices provides the user with a floor plan of the building they are in, allowing the users to figure out where they are, and orient themselves with their environment- even showing you what floor your on. Indoor Google maps will appear right through the Google maps app, allowing you to plan your entire trip from the comfort of your home to the room of your final destination. Talk about better than door-to-door service.
Until next time,
Kelli Richards, CEO of The All Access Group, LLC
Google: Street View or Street Fight?
The two-year investigation into Google’s “Street View” privacy violations from 2006 to 2010 culminated a few weeks ago, with a $7 million fine and Google’s promise to educate both their employees and the general public about protecting private data. The case, brought by 38 US states, against Google alleged that the internet giant collected private information including passwords, email addresses, and medical and financial records, when Google cars scoured roads across the nation, accumulating images for the Street View aspect of Google maps.
While the $7 million fine is pocket change for a company worth upwards of $200 billion, this settlement is significant, as Google is once again associated with privacy violations, hurting their public image. Previous privacy violations included the sharing of personal information and internet search queries of users to third parties; Google cookies working with Viacom to keep records of videos watched on Nick and NickJr.com; using security settings on Safari to track online activities of iPhone owners; and, automatically connecting all Gmail users in Google Buzz, making data public without permission.
So this lawsuit against Google for the collection of private data is just the most recent of numerous privacy infringements that are directly associated with the revolutionary business that is Google and certainly won’t be the last. The Google Glass Project, which I have already discussed, comes to mind immediately regarding the potential of privacy infractions that could be brought about by Google’s game changing technology. Google Glass offers a combination of wearable computing system, and introduces augmented reality (virtual reality which aims to duplicate real world environments on computers) for the first time in the form of glasses.
Hardware like this, which allows users to take videos of everything they are seeing and hearing with a simple tilt of the head or voice command already raises privacy concerns before taking into account the development of huge amounts of software, which you can be sure will be invented, in the not so distant future.
Google’s mission to, “organize the world’s information and make it universally accessible and useful,” has made the company a trailblazer, whose growth is only paralelled by the cyber laws, which its growth has created and in turn, broken.
Following the mantra, “better to seek forgiveness than permission,” Google has spearheaded the seeming exponential growth of the Internet (and its market dominance,) acting first and asking questions later. But what has made the privacy violations associated with Street View, and most likely Google Glass, so scary is its ambiguity.
The idea of a random car patrolling the streets, or an arbitrary person with glasses, having access to personal data ranging from medical forms to passwords is extremely worrisome. However, this is the life of an innovator, one pushing the limits – socially, economically, judicially and technologically, and Google is definitely one of the biggest innovators in recent memory.
So while Google Street Views’ privacy infringement is just the most recent of Google’s privacy violations, it is simply the result of Silicon Valley’s redefinition of both worldwide communication, the accessibility of information and the expansion of knowledge. For now, Google’s promise to educate its employees and its users on how to protect personal data, seems to be a step in the right direction, in protecting users’ private information.
Until next time,
Kelli Richards, CEO of The All Access Group, LLC
Tom Silverman
From Rotary Phones to ??? – The Every Changing Market of Communications
Snapping “selfies” (self-taken pictures) on the beach while drinking margarita’s and uploading them to social sites might be a good way to share the moment with friends, but the potential for bosses and professional colleagues to see the less-than-scandalous, but inappropriate-for-your-brand pictures is always lurking close behind. Snapchat, a currently trending app, has found a way for you to avoid awkward looks at the office, but still let your friends in on how your weekend getaway was spent.
Snapchat is for picture and video messaging only. For instance, it’s an easy and fun way to let your friends know what they missed out on when they turned down your concert tickets with a simple video message. You can control how many seconds the message is viewed (the limit is 10 seconds), and who sees it. Users can also add captions to their pictures and videos. Send a video of your baby’s first steps to your whole family in an instant, just remember to save the video (or picture) before you send it, because once it is sent, it is gone forever. Snapchat permanently deletes all of the pictures and videos that you send and receive after you’ve viewed them.
With the digital age exploding, communication is an ever-evolving market right now. It seems like a lifetime from rotary phones to smartphones, and the changes are coming at a faster and faster pace.
Some other apps changing the instant communication landscape are WhatsApp and Voxer. With these apps you can send a text message, voice clip, or video snippet with just a touch of a finger on your smartphone. The best part? They’re practically free.
WhatsApp costs $0.99 to download, but sending and receiving text messages and videos is free. After a simple download, users can enter their phone number, which the app software adopts as a username. WhatsApp syncs the contacts stored on the device and adds people –who also have the app. Once the app is set up, you can send unlimited texts, pictures, and videos. Another perk of this app is that you can use it internationally. Have a friend in England? Don’t worry, you can still send them pictures of your cat (Milo, in my case) or steamy mug of morning java. The app also makes chatting with a group easy; just add a subject line and people to the group to start messaging.
Similar to WhatsApp, Voxer also allows its users to text and send pictures, in addition to sending voices messages. Voxer yanks on your inner child’s desire to play because it is, in essence, a glorified walkie-talkie. The focal facet of this app is its push-to-talk feature. Want to remind your husband to pick up the kids from school? Send a verbal message in seconds.
There will always be a demand for a faster and better means of communicating. Who knows, one day soon we might even remember to go old school and communicate face to face. The invaluable power of a REAL connection, in real-time. Mind blowing, right?
What do you think will be next for communication technology?
Until next time,
Kelli Richards, CEO of the All Access Group, LLC
Jordan Glazier
The Virtual Power of Eric Whitacre’s Choir: Involving the Masses in Music
Not since the supergroup “USA for Africa” sang, “We Are the World,” in 1985 has a song collaboration inspired such a global response. But this time, instead of celebrities contributing their part, from inside a studio in California, the contributors are average people, working in front of their computers, in the comfort of their own homes.
Just as Lionel Richie and Michael Jackson did before him, Eric Whitacre – minus the logistics – has created a musical sensation.
Jumping in the way back machine for a moment, Eric Whitacre’s interest in music began when a friend convinced him to join his college choir, primarily because of the pretty girls. It was the “Kyrie” from Mozart’s Requiem, however, that sparked his passion. In a recent TED Talk, Whitacre spoke of this experience saying it changed his life. He then felt as though he was part of something bigger than himself.
Whitacre went on to write pieces, which were published, got Masters degree at the Juilliard School, and became a renowned composer and conductor. But it would not be Mozart or even an inspiring professor that would be Whitacre’s muse for his most recent project, it was a fan video submitted on YouTube.
The fan sang the soprano line of “Sleep,” a song Whitacre had composed, and it gave him an idea. If he could get 50 people to sing a part of one of his songs and post the video to YouTube, he could string the videos together to create a virtual choir. He decided to upload a conductor track of his song, “Lux Aurumque,” and waited for would-be artists to take an interest.
The project, when completed, received 1 million hits in its first month. You can view the video here: https://www.youtube.com/watch?v=D7o7BrlbaDs
With such a big response, Whitacre decided to do a second collaboration, this time using his song, “Sleep,” which inspired the project from the beginning. At the end of the submission process, 2051 videos from 58 countries were uploaded to YouTube. By working virtually, with technology at the fingertips of millions of people from all corners of the Earth, what used to take years to achieve, is now possible in months, weeks, and sometimes hours.
(View the, “Sleep” collaboration video here: https://www.youtube.com/watch?v=6WhWDCw3Mng)
Similar to Eric Whitacre, I understand the power of global connectivity, networking …community. It is at the core of my All Access Radio show each week (which is approaching its one millionth download this month). In one form or another, it has always been in collaboration that human beings create our best works. Even those who work in isolation will depend upon networks and colleagues to launch their projects once they’re completed.
So this blog comes with a question: What is YOUR legacy project? Where are your communities? Are you building a choir of support around you?
Until next time,
Kelli Richards, CEO of the All Access Group, LLC
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Best Practices for the New World of Live Music
In my ebook on Social Media for the music industry (Take the Crowd to the Cloud), I begin with the following statement: The landscape of how audiences are built has completely, thoroughly changed in the last decade – in fact, it has redefined itself more than once. Being malleable enough to “grow” with the flow can mean the difference between big successes or devastating failures in the music and digital arenas. All of us, whether we’re artists or authors or thought leaders, must recognize that, in order to succeed, we must also think and act like CEOs and marketing mavens.
That idea, however, of becoming marketing mavens, must be tempered by a deep understanding of where your fan base is – not only insofar as location, but also where they’re at economically. Of course, this specifically refers to live music, digital music and digital distribution are a different issue, and one that I address often.
If your next live gig is in Los Angeles or New York, then have at it, your ticket buyers are at least in a city that has jobs to offer, giving them a fighting chance at a healthy ticket price. But if you’re playing in Rhode Island or Flint, Michigan, you have to seriously consider what the market can bear. A lower ticket price doesn’t have to mean you’re eating PB&J for a week either, it means you have to get creative, so that those who want more contact or have more expendable income, can choose to participate on a higher level. Consider a paid meet & greet before you go onstage, or an after party with some free merch to go with the separate ticket price.
Whatever you do, you have to do what Bob Lefsetz recently shared in his newsletter, the Lefsetz Letter: You have to align yourself with your fans.
Kelli Richards
CEO of The All Access Group
You can sign up for an advance copy of my ebook at https://allaccessgroup.com/services/ (just click ebooks when you get the confirmation).
An Intimate “Fireside Chat” with Hollywood Producer, Gary Goldstein
An excerpt of Kelli’s Q&A with Hollywood Producer, Gary Goldstein, an inspiring voice in the film and music industries. Gary Goldstein produced one of the most iconic cultural expressions of the last generation: Pretty Woman. He has gone on to mentor many of the leading creative voices in music and film. He is an accomplished film producer, an author, a speaker, an innovator, a philanthropist, and a great guy. This is definitely one of the best fireside chats yet. (To hear this entire interview, please visit the Resources Page on my Website.)
Kelli Richards: Gary, put on your consultant’s hat for a moment, if you will. When you look forward at the entertainment industry, what do you think is the biggest challenge we face, and what kinds of solutions do you see down the road?
Gary Goldstein: Very few people understand – artists and everyone haven’t really been taught — business literacy. They don’t know the meaning of it. The value of your intellectual property is so precious that to give it up for a royalty after expenses… well, the landscape is changing. Make it your mission to find out what works for YOU. Get engaged, get involved in these conversations. Become joyful and excited about learning the marketing piece – the business of your art. That’s never going to be less than central to your success. You know, Lady Gaga, she didn’t invent innovative marketing in today’s sandbox. But she and her team simply mastered it better than most. Her talent’s evident, sure, but her unspeakable, astonishing success is the stuff of brilliant, innovative marketing.
Kelli Richards: That’s because she herself does that. She has a team around her that’s wonderful, but she herself, makes it a point to understand and to harness the power of social media and technology. She actively embraces it, takes it on, leverages it to its fullest – and for example, understands the power of mailbox money with royalties in her retirement years, so she doesn’t give up her publishing rights.
Gary, What do you think are the DISadvantages of artists running their own content, if you see any – are artists at risk of becoming SO independent, that they won’t lean on the amazing knowledge base and expertise out there in the entertainment industry?
Gary Goldstein: Yes, I think that is the risk. I think the risk is … the deficit is the education gap that we have suffered up until now. And we have a learning gap. There are a lot of folks who really don’t know or forget that they do need to become master entrepreneurs, marketers, business people and get excited about that. Not get so intoxicated just with your music or your website that you forget to get that result, to really drive that relationship with your audience. So to do that, yeah, don’t forget to seek out more successful people in the space. Get mentors. Surround yourself with collaborators who know what they’re doing. …get noticed, get referrals, get access. …
….Get thee to multiple mentors. Get thee to five-minute mentors, lifelong mentors. Get thee to anyone who really has wisdom. Not information, not data, not opinions. Someone who really deeply has some wisdom, some success. Get their counsel. It will help you become fearless and humble at the same time. It will help you believe in the possibility of your goals. So you get out of your cubicle brain and into your joyful, young brain that loves everything new. The cool thing is that it becomes a deeply personal time and journey.
Kelli Richards: And everybody will benefit from a guide on that journey. There’s no reason to do it alone. And the reality that there are people out there like you and I who are such mentors and coaches and guides, and we have a lot to offer those kind of people who are looking for us, who are seeking that support. …
Gary Goldstein: Here’s the beautiful thing about being stubborn enough and hanging out long enough and having a little age on you. For me, the past is a gift but I don’t live there. For me, everything is about where I’m going. The stuff ahead of me, I’m so excited about. Using every learning, every piece of wisdom, every strategy, every relationship that I’m blessed to have in my life. Tribe Hollywood is a great example of that. Instead of me mentoring people one at a time, I want to mentor them a thousand, two thousand, three thousand at a time.
To hear this entire interview, please visit the Resources Page on my Website.) And to learn more about Gary Goldstein’s latest project, Tribe Hollywood or to sign up for his “5 Things I Wish Someone Would Have Told Me About Hollywood” go to https://tribehollywood.biz.
Connectivity – A Vision of the Future
Sometimes I have to remind conference attendees, groups that I speak with, or even clients that digital content and digital distribution are a lot more than just music. When we consider the amazing growth around music, however, it is easy to get stuck there.
But we shouldn’t. Digital goes far beyond songs and iTunes and singles and lockers, it goes past movies and downloadable books and content, it’s way bigger than anything we could have imagined five years ago, and I have no doubt that five years from now will showcase something else that’s beyond what we might imagine today.
Recently, at the 2011 MRC European e-Commerce Payments and Risk Conference, Mitsue Venture and Neolabels.com offered up some mind blowing statistics and projections that anyone in the digital space should be aware of. I’ll include their video here, which is featured on their website itself and on YouTube. (It’s 7 and a half minutes long, but stick with it if you can, it goes fast.) Below the video, I’ll highlight some of the more amazing statistics and projections that they offered. My personal favorite bears special attention however, simply in regard to web users, traffic and connectivity. It’s this: Web traffic generated by only 20 homes in 2015 will be greater than the total traffic of the Internet way back in 1995.
Please enjoy the video, and as always, if you have any feedback, your comments are most welcome.
(Source: Mitsue Venture and Neolabels.com)
More consumers will access the Internet by mobile devices than by desktop or laptop by 2014.
2015 forecast of annual global mobile data traffic (75 exabytes) is equal to 19.000 million DVDs https://digitallife.neolabels.com.
Mobile-only Internet population will grow 56-fold up to 788 million by the end of 2015.
In 2015 mobile devices will exceed the home PC base installed.
500 million mobile using mobile health Apps in 2015.
In 2015 revenue mobile Apps will be an amount near to $40 million.
Social Networks revenues will grow more than 4-fold from 2010 to 2015.”
It is expected that in 2015 it will exist 2,5 Internet connected devices per inhabitants worldwide.
Yes, the bottom line is that digital is the brave new world, and we are the forefathers of what it becomes. Whether we’re in the music industry or any industry, we need to be ready for the digital revolution to completely renovate how we do business and how we meet our customers’ demands.
To your success.
Kelli Richards, CEO, The All Access Group, LLC
Source: Mitsue Venture and Neolabels.com https://digitallife.neolabels.com
Cloudy Weather at Apple, Then and Now
It will come as no surprise to anyone that Apple’s stock will rise the moment Steve Jobs takes the stage later today. By any estimate, Apple is worth billions – with or without Steve Jobs – but like it or not, Apple is not a democracy. It is an autocracy. It is a company carrying out the vision and changing the world, all according to the dictates of its leader, Steve Jobs.
I know something about this personally, albeit from a distance. I worked for Apple for over ten years. And yes, my claim to fame is that I worked in music. In fact, I launched the focus on music that led the Music and Entertainment initiatives during my 10 year tenure there. The tragedy of that story, for me, is that it was during what I call the “dark days” at Apple, when Jobs was not sitting on the throne, lobbing ideas faster than the technology could keep up with him. It was when the helm was run (and run into the ground) by others, with the phrase, “Et tu Brute,” hanging in the air.
I can remember saying to anyone who would listen that the only hope for us was somehow if Steve Jobs came back to Apple. Nobody believed he would, of course. He was running not one, but two companies by that time. Surprising everyone, however, he did come back. Sadly, one of his first moves was to trim off as much as he could; to focus on the fundamentals in order to turn the company around, and my department was part of those cuts. But turn it around he did. Even though it meant a big career shift for me, I’d have to say that almost every single project Steve Jobs created, once back at Apple, was the right thing at the right time. Quite simply, he has a passion and keen sense for what the consumer wants. In my opinion as an insider AND an outsider, it never would have worked without him.
Here’s the coin flip on that one. He’s built a Martha Stewart or Oprah type of empire, one that may not work without him on the throne. Let’s look at the biggest example to date. The iPad. When the iPad came out, Steve Jobs literally, single handedly changed a lot more than how people used computers or exchanged information. He literally changed the economic structure of the publishing industry overnight, by his own design, just as he had previously done with music, film and TV – and nobody got a vote. The technology is in place …and the consumer will now drive what comes next. Publishing companies will either get on the bandwagon, or run the risk of being left behind. It’s just that simple.
And with all of the controversy around clouds and lockers, especially in the music industry, Jobs has again stepped into the ring with a technology that consumers will trust. Yes, some would say that he’s behind the curve – that lockers and clouds are already available, but it is the trusted brand of Apple that will bring clouds out of the status of rebel and into the accepted mainstream. With Steve Jobs carving out legitimacy for a niche in the digital industry that is long overdue, perhaps music will finally stop bleeding revenue. And Apple? Well, as any good cloud knows, the sky’s the limit.
Kelli Richards, CEO of All Access Group
Join Me in June for a “Fireside Chat” with the Leading Minds in Branding, Coaching and
I’m pleased to share with all of you that my weekly “All Access Radio” Show has developed a strong and loyal following! Over 20,000 downloads in just a few months. I’ve been graced to interview some of the top digital visionaries and leading voices in the music and technology industries, as well as some great voices in the music and entertainment industries, including Finbar O’Hanlon, Hollywood Producer, Gary Goldstein, Media Futurist Gerd Leonhard; the President of Rafelson Media (and well known songwriter) Peter Rafelson; and entertainment technology visionary (and one of the sharpest minds in digital music) Jim Griffin. That list continues in the upcoming weeks. I hope you’ll be able to tune in during June as I interview:
Monday 6/6 – 5pm Pacific Time – Libby Gill, CEO of Libby Gill & Co.
Branding Guru, Libby Gill is an entertainment industry veteran. Libby Gill spent 15 years heading public relations and corporate communications as senior vice president at Universal Studios; and vice president at Sony Pictures Entertainment and Turner Broadcasting. She was also the PR/branding brain behind the launch of the Dr. Phil Show. A widely acclaimed speaker, Libby has delivered keynote speeches to organizations including Microsoft, Disney-ABC, Cisco Systems, Comcast, the US Travel Association, The Conference Board and many others. She is also the author of the best seller, “You Unstuck – Mastering the New Rules of Risk Taking in Work and Life.”
Monday 6/13 – 5pm Pacific Time – Terry McBride
Terry McBride is the current CEO and one of three founders of the Nettwerk Music Group, which includes Nettwerk Productions (Canada’s largest independent record label), Nettwerk Management (artist and producer management), Nettwerk One (publishing), and Artwerks (graphic & fashion design). Nettwerk has corporate offices in Vancouver, Boston, Los Angeles, Nashville, New York, Hamburg and London. Since its inception, Nettwerk has released over 500 different albums and sold over 150 million albums worldwide. In the past few years McBride has spoke at dozens of international conferences about advances in digital technology, intellectual property rights and the future of music distribution. Terry has twice been awarded the Pollstar Industry Award for Personal Manager of the year for his work with Sarah McLachlan (1997) and Avril Lavigne / Coldplay (2002).
Monday 6/20 – 5pm Pacific Time – Alan Cohen
Alan Cohen is a respected keynoter and seminar leader for professional meetings in the fields of personal growth, inspiration, holistic health, human relations, and achievement of work/life balance. He conducts Life Mastery Trainings around the world, and is the founder of All About U., a university without walls dedicated to higher learning for the higher self. Alan is a faculty member of Omega Institute for Holistic Studies, and has appeared on national radio and television, including Good Morning shows around the nation. His seminars have regularly been broadcast via satellite on the Wisdom Channel. Alan is the author of 24 popular inspirational books and CD’s, including the best-selling The Dragon Doesn’t Live Here Anymore, the award-winning A Deep Breath of Life, and the classic Are You as Happy as Your Dog? He is a contributing writer for the New York Times #1 bestselling series “Chicken Soup for the Soul,” and his books have been translated into 24 foreign languages.
Monday 6/27 – 5pm Pacific Time – Ian Miller, CEO of The Brand Practice
Ian Miller is the CEO and Founder of The Brand Practice LLC, a business and brand strategy consultancy. Ian Miller is an expert brand and marketing strategist with 30 years experience in building rapidly accepted/competitively advantaged brands. A recognized expert / lecturer in Ingredient Branding, Ian Miller has led the creation and global launch of the ingredient brand, NutraSweet, and worked closely with 50+ partner brands including Diet Coke and Diet Pepsi. Ian has applied this expertise to the successful growth of the Splenda brand and similar launches in consumer electronics, pharmaceuticals, retail and grocery. For 10 years Ian has lectured and authored and founded a successful business/brand strategy/design company based primarily on his Rocket Branding strategic and insight research techniques. Additionally, Ian has taken on partnership and leadership roles for RightPoint, a fast growing digital technology and marketing firm with several fortune 500 clients.
So please join me each week as I host an intimate “fireside chat” with some of the leading minds in technology and digital music and media. You can find my entire library of recordings at https://allaccessgroup.com/articles-and-resources/blog-talk-radio as well as some personal interviews where I share about my own experiences over a twenty plus career in music and tech. See you there!
Kelli Richards, CEO, The All Access Group, LLC
Can MySpace Save itself by Porting into Facebook? Social Media & Digital Music.
Yes folks, Myspace Music has finally brought in an app that will let artists transfer their digital music content from Myspace into Facebook under a new “Music” tab. You can check out the program here.
Gratefully, this app includes streaming everything: music, photos, videos, events, etc. With the global domination of Facebook continuing – and showing no signs of slowdown (yet), Music was one of the FEW remaining holdouts on MySpace… MySpace still remains prime real estate, with over 14 million artists housing profiles there, but even that had begun to erode at the speed of light. After all, the audience just wasn’t there any more.
This new Facebook app will allow artists to port digital music and other content from MySpace over to Facebook and manage one profile, which will show up on both Facebook and MySpace, and will have the added benefit of attracting audiences and traffic on both platforms. This could prove to be a real problem for some of the other social app newcomers – but at this point, it just seems like a good solution to the millions of tunes lost in space on MySpace.
This is a very brief look at a topic I have covered comprehensively in a 50-page ebook. If you would like to be on the waiting list to receive this ebook (and be offered a special discounted cost), please register here. (select eBook Pre-Order)
Kelli Richards, CEO, The All Access Group, LLC
God Only Knows. Minefields and Memories…
I was recently speaking to one of my clients about high points of our careers, and I wanted to share one with you all.
I’ve had the chance to work on some really amazing projects over the years. I got to be part of the team that launched music at Apple, I’ve helped produce the PollStar Awards show year after year, with my good friend Steve Macfadyen (see our recent interview), and I’ve been part of the team on some amazing, very private, celebrity gigs.
These are often private fundraisers for a celebrity’s own foundation or choice pick charity. One of these was the “Open Hearts – Clear Mines” Adopt-a-Minefield benefit concert given by Sir Paul McCartney and Brian Wilson, where they joined together and sang, “God Only Knows.”
The concert and the song definitely live in my mind as one of the most moving and inspiring events that I ever participated in. Although there isn’t any video from the event to really speak of, there is a snippet of it in an Access Hollywood interview, speaking with Sir Paul and host, Jay Leno, about the event. (See below.)
As an event Producer and Celebrity Wrangler, it’s events like these that become knots in the thread of one’s life. I’m proud to have been part of that moment. To donate to Adopt-a-Minefield, go to https://www.landmines.org/Page.aspx?pid=374
Kelli Richards, CEO, The All Access Group, LLC
Karma-Chameleon. The Fast-Changing Metrics of Digital Music
Music Industry Reviews
The changes in the digital music world continue to inspire a lot more than fear – they’re creating connections on every level, minute by minute.
It’s great to see the Billboard Music Awards getting so much attention on traditional media, but the truth is that their rankings simply don’t mean what they used to. Long recognized as the industry standard, it’s no secret that the on-demand player and purveyor of music (and ranking) is now YouTube, one of the biggest creative disruptors of the digital music age.
Google has literally jumped on that bandwagon this week, releasing the “YouTube 100” – which tracks viewers and usage across “official music videos, user-uploaded videos and viral debuts, and uses this data to provide a holistic view of song popularity.”
Google’s YouTube 100 joins the ranks of many other services judging popularity, views and downloads in the music industry. And believe me, they’re measuring everything right down to your shoe size. Facebook Fans, Twitter Followers, Vevo views, blogs and soon, mobile messaging lists. Digital Media Wire quoted, YouTube Product Manager, Chris LaRosa, as saying, “Not only does the YouTube 100 give props when fans make original videos for popular songs, it also captures YouTube’s one-of-a-kind musical diversity. YouTube users get into music as fans and original musicians, and our new chart gives the community a better way to find the most engaging music on YouTube.”
As far as metrics go (and come and go), this is definitely one for our industry to watch closely.
Kelli Richards, CEO, The All Access Group, LLC
Personalizing Lyrics – One Amazing, Creative Way to Personally Rock The Fan Base
As a true lover of technology, as well as a coach in both the business world and in the digital music space, when I come across a tech solution that changes the course of a musician’s business and revenue stream, and builds a better fan base – well, let’s just say it’s always a reason to celebrate. As the music industry has been pummeled over the last decade, hit with punches from outside and inside of itself, creativity has turned out to be the number one solution to surviving – and thriving – the ever changing landscape.
Enter Skip Haynes. Skip was the singer and guitarist for the band Aliotta Haynes Jeremiah. Like a lot of bands, they worked hard and had one or two semi-hits. In their case, the hit was a song called “Lake Shore Drive” that got a ton of mileage around it’s subject, Chicago, the home town of the band. Over time, “Lake Shore Drive,” became a sort of local anthem, belted out at bars and college events and thought of fondly by Chicagoans everywhere.
Haynes, now 63, is one of the true creative disruptors. He has held onto the rights to that song for the last forty years, and thanks to the digital music revolution, he’s come up with a mind blowingly simple idea and turned it into a very real revenue stream. Pay attention folks, this is definitely a plan to model if you’ve got the know how, the time (and the rights to a good, recognizable piece of music).
For a fee, Skip Haynes will personalize his much beloved, “Lake Shore Drive,” to you – or your mother, or coach, or kids. Thanks to the portability of digital music, Haynes will sing the name of the subject, digitally splice it into the master of the song, and sell it to you for thirty-five bucks (if you want the CD — if the digital MP3 is good enough, its only $30. You can then download it your iPod (or whatever), send it to your friends and family, put it in a digital Birthday Card. Whatever. It’s yours. Personalized just for you.
Haynes recently told CNN contributor Bob Greene, that he’s sold hundreds of these customized songs –primarily through word of mouth and a couple of websites (including his own: https://www.lakeshoredrivemusic.com).
In addition to the obvious revenue stream this could mean for aging rockers or new bands, this is also a strong way to create a very real connection to your most ardent fans. And that, my friends, is the real benefit of the digital music revolution – it makes reaching your fans as easy as click, splice, love affair. The revenue is great, and seeing the innovation of a solitary creative disruptor at work is inspiring, but the opportunity to create a once-in-a-lifetime connection to the fan base is definitely not to be missed.
I would love to hear what you all think about this topic. Feel free to comment on my blog at https://allaccessgroup.com/blog or on my Facebook Group Page.
Kelli Richards, CEO, The All Access Group, LLC
Google’s Music Locker … All it’s Cracked up to be? Or Just Cracked?
In a recent interview with Michael Robertson, the CEO of MP3tunes and DAR.fm, we spent a lot of time speaking about music lockers, clouds, and whether Google and Amazon would enter the arena – and if so, what could that mean to the music industry as a whole. The timing for that Q&A was amazing and spot on. Earlier this week, Google entered the race with a cloud locker service – and a promise to respond to the biggest question IN this space, that of copyright.
Music Beta by Google went live with more details about licensing and features on May 10th of this week. VentureBeat’s review said it was, “a web of confusing programs without a lot of instruction as to how to actually get to the music you want to hear.” Further, Business Insider said one of its early testers spent over two days to upload 1,000 songs to the service. When asked about potential piracy and copyright issues, Google said to Gizmodo, “We will respond to requests by rights holders who feel their rights have been violated.” So are they, in essence, waiting for the fire and lawsuits?
I’d love to hear what you all think about this topic. Feel free to comment on my blog at https://allaccessgroup.com/blog/ or on my Facebook Group Page.
Kelli Richards, CEO, The All Access Group, LLC
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Venture Beat: “Google’s Music Beta first look: it’s miserable”
Business Insider: “Google Music … Label Cooperation Would Make It Better”
Gizmodo: “Google Might Not Let You Store Copyright-Infringing Music In the Cloud”
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Living and Working in Separate Cities: The Good, the Bad, and the In-Between
July 5, 2017, Inc. When you split work and play between two cities, you can have the best of both worlds — if you make it work for you. Read the entire article here: https://www.inc.com/kelli-richards/living-and-working-in-separate-cities-the-good-the.html
Taking Care of Business (cash flows & taxes)
Do you ever notice how one day can flow into the next, as can the weeks/months/years if you’re not careful? If we’re not mindful, we can get into the drift and ‘check out’ as a slave to a routine and habits we’ve created that may at one time have worked for us but no longer do. As responsible adults who seek to go beyond ‘getting by’ and instead ‘thriving’ in our lives, it makes sense to stop and re-assess what’s working for us and what isn’t periodically. This applies to our own personal health and well being, and that of our business as well. I’ve been running my small business for nearly two decades now. There are plenty of joys in running your own business — and I can tell you without a doubt that the most challenging aspect of it, in my experience, is managing cash flows and working capital. What do you do when clients make commitments (or suggest that they intend to), but either don’t come through as you had planned or are delayed (sometimes for extended periods)?
The True Meaning of Freedom (at least for me)
For many of us here in the US, we’re celebrating our country’s Independence Day this week (on the 4th). A lot of people gloss over the real meaning of the day…how many lost their lives to ensure we have the many freedoms most in this country take for granted, but which are responsible for us being a global leader. I think it’s worth taking a few minutes to pause and reflect on that as we’re spending time with family and friends this week. That’s an external orientation. There’s an internal view as well, and that is we’re halfway through the year. It’s a great chance to pause and take stock of whether your year is on track, and whether you’re making progress towards the key goals you outlined at the beginning of the year.
Dave Jaworski Shares Microsoft Secrets
With over thirty years of experience in sales, technology, and executive management, Dave Jaworski currently serves as CEO of Meta Media Partners, which leverages technology, techniques and processes to help people and organizations achieve their dreams and potential. Previously Dave held positions as VP of Sales and Marketing at NetSteps; CTO of Intero Alliance; and founder and CEO of PassAlong Networks, which was the first company in the world to implement micro-payments with PayPal.
A Conversation with Ken Kragen, Legendary Organizer of “We Are the World”
Among his many other achievements, Ken Kragen is the legendary organizer behind “We are the World”, with an illustrious career that transcends the music and entertainment industries where he has managed several notable entertainers including Kenny Rogers, Lionel Richie, Olivia Newton-John, The Bee Gees and Burt Reynolds. Ken was a recent guest on my podcast show, All Access Radio, and I thought I’d share some of my favorite parts of our talk.
Thought Leadership as a Differentiator
First of all, what is a thought leader and why does it matter in the business world? A thought leader often refers to an individual (or sometimes a firm) that is recognized as an authority in their unique business niche and whose expertise is often highly valued and sought out within that business niche. The reason this matters is that it’s important from a branding and repute standpoint to be stand out as a credible industry expert with rich knowledge and curated opinions of value on select topics to contribute. This allows us as entrepreneurs to stand out, differentiate ourselves in an otherwise crowded marketplace, and to be sought after as experts and authorities with value to offer clients, the media, and our peers. You don’t typically call yourself a thought leader; it’s an acknowledgement that others grant you. Bottom line: someone who rises above the din and is probably worth listening to.
Beatles Fans Rejoice — Plenty of Reasons to Celebrate!
Many people in my world know that the Beatles are far and away my favorite group of all time; in fact, I’m known as a “Beatle-ologist” given my vast knowledge of far too much trivia having to do with the band. Like so many others, they inspired me to pursue my career in music from a very young age (I can recall being very deliberate about that choice as early as when I was 8 years old as a direct result of the Beatles). The Beatles have never really gone away (well their music hasn’t anyway), and to that end Beatle fans have a couple of reasons to celebrate of late including the following:
4 Ways to Elicit Invitations to Private Business Events
June 5, 2017, Inc. No matter who the titans are at your industry’s luminary events, you need to be there.
Jim Messina, Musician, Songwriter, Singer, Guitarist, Recording Engineer and Record Producer
Jim Messina reflects on his dynamic career, collaborations and 2017 tour. Jim’s legacy of musical prowess spans five decades, three acclaimed rock super groups, a vibrant solo career, and a dizzying array of game changing producing and engineering credits, including Lee Michaels and Kenny Loggins.
Serendipity at Airports and on Flights
Those of us who fly often have learned that it pays to stay observant and opportunistic when you’re on flights and in airports. Most people are in their own little world — focused on their laptops, Kindles or iPads, or immersed in their smartphones. I enjoy looking around and experiencing what’s going on around me — you never know who you may bump into.
3 Ways VR and AI Startups Are Alleviating the Isolation Mentality
May 22, 2017, Inc. The smartest VR and AI startups are already targeting this market — besides being good business, it presents an opportunity to actually improve people’s lives. Read the entire article here: http://3 Ways VR and AI Startups Are Alleviating the Isolation Mentality
“Supermensch” Shep Gordon on Creating the “Celebrity Chef”
Shep Gordon is the visionary Hollywood manager, agent and producer responsible for building some of the biggest careers in entertainment, and has been named one of the “100 most influential people” by Rolling Stone magazine. The subject of the acclaimed Mike Myers-produced documentary Supermensch: The Legend of Shep Gordon, Shep came to Los Angeles in 1968 and landed in the heart of rock and roll, instantly (and by sheer coincidence) falling in with Janis Joplin, Jimi Hendrix and, a short time later, Alice Cooper, whom he continues to manage today.
Observations from the set of “The Voice”
Unless you’ve been living under a rock for the past several years (or just don’t watch network TV), you’ve probably heard about or watched the wildly popular TV show, “The Voice” on NBC; where aspiring singers compete for a recording contract with the help of four successful artists as coaches. Having been an A&R exec at EMI Music in my past, my role was to scout, sign and develop artists for the label — so I’m intimately familiar with the process that these aspiring artists are going through in an attempt to become a star in the music industry For awhile, we had “American Idol” and “The Voice” on air at the same time — but since Idol wound down, “The Voice” has reigned supreme in this category. The current celeb coaches are Blake Shelton, Alicia Keys, Gwen Stefani and Adam Levine. Recently I was invited to take a tour of the set and watch a taping of the show as a member of the studio audience. I’ll admit right upfront that I’m a bit jaded as I’m in the industry, and it wasn’t my first taping of a show; whereas nearly everyone else participating was a tourist where this was a first time event and a really big deal for them. Having been a talent producer as well for decades, honestly I couldn’t stop myself from wearing my ‘behind the scenes’ glasses.
Ken Kragen, Legendary Organizer of “We Are the World” with Michael Jackson and Lionel Richie
Ken Kragen Shares His Best Tips on Career and Cause Marketing A graduate of Harvard Business School Ken Kragen’s illustrious career transcends the music and entertainment industries where he has spent many successful years and managed some of the world’s most important entertainers, including Kenny Rogers, Lionel Richie, Trisha Yearwood, Olivia Newton John, The Bee Gees, Burt Reynolds, The Smothers Brothers and many others.
Get Out of Your Own Way — Allow Things to Flow Easier
Have you ever noticed how we can make things more difficult than they need to be? Either by overthinking something, making it more complicated than it needs to be, getting worked up in a way that doesn’t serve us, or otherwise being fixed on things having to be a certain way in our lives? That’s how we sabotage the good things that want to come our way. We can actually stop our good from getting to us because we don’t allow it in when it shows up on our front doorstep! Conversely, when we take time to ‘pause’ and reflect on a situation (and what we most want to have happen), when we trust our hearts over our heads to make the choice that will serve us best, and trust that the Universe is doing its best to deliver us what we say we want — things can flow to us more readily and with much less struggle and strife.
Slow Down to Speed Up
Many of us move, work and live at breakneck speeds, often to our detriment. We create or participate in accidents, we make mistakes, we create stress in ourselves and others, we create tension and illness in our bodies, and we simply don’t do our best work in that state. It’s true that my favorite business magazine ironically is “Fast Company”, but I’m also a fan of the Slow Food movement which started over 30 years ago now. The truth is we do have enough time and we can get everything done
Why It’s Time to Buck the 24/7 Work Trend
April 11, 2017 Ellevate Network Americans are still working too hard and too long. The average American puts in 258 more hours per year than the average European. Read the entire article here: https://www.linkedin.com/pulse/why-its-time-buck-247-work-trend-kelli-richards/
What Entrepreneurs Can Learn About Monetizing Their Brands From Musicians
April 10, 2017, Inc. Like musicians, entrepreneurs can embrace the power they have to connect with a wider world.
The Power of Collaboration
One of my mentors, Alan Weiss, is about to come out with a terrific new book called “Lifestorming” co-authored with Marshall Goldsmith who is himself one of the most sought after executive coaches on the planet. This veteran author duo have collectively published nearly 100 books on human behavior. Neither needs the other, but they opted to come together to create something of value to their shared audience. This collaboration between two very successful juggernauts in the business world should produce a pretty powerful result given what each of them has achieved on his own. We’ll find out when the book comes out on May 1st! I’ve always been a big believer in the power of collaboration — to harness and leverage the gifts of two (or more) talented individuals to create an outcome that’s even more valuable and impactful than if each was crafting something on their own. John Lennon and Paul McCartney are another great example of this; there would have been no Beatles (or arguably they wouldn’t have been nearly as successful) if those two hadn’t come together — pun intended.
Why AI and VR Startups Should Be Targeting the Music Industry
April 3, 2017, Inc. Despite meteoric growth, one industry has been curiously left out of most VR/AI discussions: music.
Embracing Serendipity: Seizing Opportunities as they Arise
Have you ever stopped to notice how things are always working in our favor? It may be time to start doing so. A chance encounter turns into the creation of a new friend or collaborator, a flight delay turns into creating a client, and a flash of intuition can even save our life by avoiding an accident or some other mishap. Maybe you’ve experienced some of this for yourself, and almost certainly you’ve heard of others who have. In my own case, a dramatic example is that I avoided getting on Flight 93 on 9-11 (the one that crashed over PA) simply because I had a very strong intuition that led me to abort my trip to NYC to participate in producing a big Michael Jackson event — and I’d been booked on that flight to return home afterwards.
3 Leadership Secrets I Learned From Steve Jobs
March 1, 2017, Steve Jobs believed that the people you choose to surround yourself with affect the whole ecosystem of your business. Read the entire article here: https://www.ellevatenetwork.com/articles/7979-3-leadership-secrets-i-learned-from-steve-jobs
Honoring the 48-year “Marriage” of Shep Gordon and Alice Cooper
Earlier this month the annual Pollstar Live event took place in LA; if you’re not familiar with it, this is the largest gathering of concert industry professionals in the world. It’s a chance for colleagues to come together and exchange best practices, get current on the latest goings-on and network with each other. I’ve been co-producing the annual Awards Show that caps it off for over 15 years. The Keynote at Pollstar Live is typically one of the highlights of the whole event and this year was no exception. It was Shep Gordon (aka “SuperMensch”) and his longest client, Alice Cooper, coming together to share stories about their 48 years of working together.
How I Manage a Large Network Spanning Two Industries
February 20, 2017, Inc. In every interaction, you want to add reciprocal value so you’re working toward a mutually beneficial proposition. Read the entire article here: https://www.inc.com/author/kelli-richards
Talking with Uber Drivers
You know how when we used to take cabs and you’d never make eye contact with the driver let alone have a conversation with them. I’m not sure what’s changed in the transition to Uber, but I’ve noticed that in virtually every ride I’ve taken via Uber, I find myself having fascinating conversations with the drivers. Maybe it’s just me, but the ones I’ve had rides with inevitably have surprisingly interesting stories and backgrounds. It’s easy enough to hide behind your smartphone and detach, but I’ve come to enjoy engaging with my driver more often than not.
Add Accountability to Adopt New (Improved!) Habits
This is a time of year when many decide to shift habits with the best of intentions, but unfortunately good intentions alone won’t do the job. Ingrained habits need more than a nudge to bust through in favor of replacing them with those that will support us with where we want to go. One powerful tool that will help you go the distance is accountability. The acronym SMART comes to mind — Specific, Measurable, Action, Relevant, and Time-based; and all that is true. A way to manage all of that is by creating a simple accountability matrix that you review and track daily; it only takes a few minutes.
Jessica Mastors, Speaker, Story-Teller, Writer and Creative Coach
Jessica Mastors is a dynamic speaker and storyteller, teacher and writer, artist and entrepreneur, creative coach and consultant specializing in helping founders, free-thinkers and change-makers “make magic” with their stories – where magic is defined as “the art of changing consciousness at will.”
A Conversation with Beth Harrington, Producer, Director, Writer
I met Beth Harrington at the Portland Creative conference last year where we were both honored to be speakers, and we clicked immediately. I knew she would make a great guest for my podcast, and last week I had the pleasure of interviewing her on All Access Radio. Beth is an independent producer, director, writer, singer, and guitarist. Her love for American history, music and culture has led to a series of award-winning and critically acclaimed films including her most recent film, The Winding Stream, The Carters, The Cashes and the Course of Country Music.
Beth Harrington, Independent Producer, Director and Writer
Beth Harrington is an independent producer, director and writer, whose fervor for American history, music and culture has led to a series of award-winning and critically acclaimed films. Beth’s most recent works, The Winding Stream – The Carters, The Cashes and The Course of Country Music and the Grammy-nominated Welcome to the Club – The Women of Rockabilly, reflect her long-standing love of music.
Resolutions — Time for a Different Approach?
Each year at this time many of us sit down to make a list of resolutions for the new year. And then that list gets filed somewhere, not to be re-visited, and we go about our lives throughout the year mostly status quo. By February the gym returns to its normal flow of truly committed fitness mavens vs those who are merely well intentioned. The thing is, resolutions require new habits to be adopted; taken on with commitment and consistency. And that takes a little rigor and grit, especially during the first 30 days — after which science shows the new habit has taken hold. So this year, what can you do to ensure that by the end of the year your intentions are in alignment with your results?
Wrapping up the Year
Each year about this time, as we wind down the year and get ready for the next one, many start to think in terms of goals and resolutions for the New Year. What you’d like to have happen next year that didn’t happen this year. And that’s fine, but I’d like to offer a few thoughts to consider.
How I Leverage My Presence at Networking Events (And You Can, Too)
December 19, 2016, Inc. The challenge is to stand out from the crowd and leverage your unique voice to draw those opportunities to you. Read the entire article here: https://www.inc.com/kelli-richards/how-i-leverage-my-presence-at-networking-events-and-you-can-too.html
A New Lens On “When One Door Closes”
We’ve all heard the phrase “when one door closes, another opens” — but there’s more to it than meets the eye. Certain doors close on us with respect to jobs, relationships and opportunities — and they’re meant to close and stay closed because they weren’t right for us (even if we didn’t see it at the time).
Marshall Goldsmith, America’s #1 Executive Coach
World-renowned business educator and coach Dr. Marshall Goldsmith is the leading expert in his field and the author of three New York Times and Wall Street Journal bestselling books – Triggers, MOJO and What Got You Here Won’t Get You There.
Put on the Spot? Here’s How to Own Your Response
December 12, 2016, Success Magazine No one likes being put on the spot, but it teaches you to anticipate the unexpected, a lesson forever useful in life and in business. Read the entire article here: https://www.linkedin.com/pulse/put-spot-heres-how-own-your-response-kelli-richards/
How Steve Jobs, Jerry Seinfeld, and Being a Super-Connector Boosted My Brand
December 12, 2016, Inc. The benefits of connecting with influential people can work for anyone, no matter where you are in your career. Read the entire article here: https://www.inc.com/kelli-richards/how-steve-jobs-jerry-seinfeld-and-being-a-super-connector-boosted-my-brand.html
Athena of BlissQuest Shares Her Vision for Creatives – No Longer Needing to Sacrifice Their Passions!
Last week’s guest on All Access Radio was Athena, CEO and Founder of BlissQuest Publishing, and author of Pillars of Dawn and Murder of Crows. As you know, I work with creative people who have big visions and Athena’s vision is certainly no exception. At the cornerstone is her company BlissQuest, which she founded after receiving multiple market-based rejections from traditional publishers for her book, Murder of Crows. By self-publishing she gained more control over her work, and more royalties in her pocket, and she hasn’t looked back since. Fair trade is her passion and a large focus of BlissQuest –which is a publishing house in concept and will be the first ever anywhere to offer healthcare benefits and retirement planning to artists and writers — including a 50/50 royalty split.
Athena, CEO and founder of BlissQuest Publishing, Author of “Pillars of Dawn”
Athena is the CEO and founder of BlissQuest Publishing, an online publishing house concept which when funded will be the first publishing house in the world to offer healthcare and retirement planning to artists and writers, as well as 50-50 royalty splits. Her first novel, a fantasy called “Murder of Crows,” was published in 2012 as the first installment in a trilogy called “Pillars of Dawn, which follows heroine Fable Montgomery on a treacherous, magical journey through the mythical land of Aria. Listen to the full podcast here: https://allaccessradio.libsyn.com/2016/12
How Podcasting Can Help Grow Your Business
December 5, 2016, Inc. Podcasting is the new blogging — everybody’s doing it. And if you do it well, you’ll see massive benefits for you and your business. Read the entire article here: https://www.inc.com/kelli-richards/how-podcasting-can-help-grow-your-business.html
Harvest Summit 2016
Earlier this month I had the privilege of attending the Harvest Summit — an outstanding intimate invite-only event (its first year) — held at a private estate in Sonoma County. The event was the brainchild of Jessica Kilcullen, whose husband John Kilcullen used to run Billboard Magazine (where we first connected), and it was designed to bring together innovative thought leaders in a variety of fields from tech, entertainment, sustainability, food and wine, and a host of forward-thinking authors and visionaries. The goal was to foster inspiring conversations about trends and issues shaping our future — by those who are leading the charge (all of us present). Examples of some of the intimate conversations included:
Vanity Fair’s New Establishment Summit 2016
Last month I had the privilege of attending a fantastic relatively intimate invite-only event. The third annual Vanity Fair New Establishment Summit was held in San Francisco. This event brought together some of the most successful and influential philanthropists, thought leaders from technology, politics, business, media and the arts for truly inspiring conversations about trends and issues shaping our future. Examples of some of the intimate conversations include:
An Intimate Chat with Greg Kihn
NBC has described Greg Kihn as Rock’s True Renaissance Man” and I could not agree more. With a career that spans the dawn of punk and Indie rock, to the disco of the 70’s, to the glory days of MTV, you may know him best for his worldwide #1 hits “Jeopardy” and “The Break-up Song”, and for those of you local to the SF Bay Area, you likely tuned in to DJ Greg every morning on KFOX Radio during his 18 years with the station. He’s also a published author of four novels, the most recent being Painted Black, a mystery/thriller about the death of Brian Jones of the Rolling Stones. I interviewed Greg recently on All Access Radio to discuss his career, his life philosophy and what he’s up to these days. I’ve been a colleague, collaborator and supporter of Greg’s for many years so it was great to have him in the hot seat for a change to catch up, and to be able to share with you insights from someone I think is one of the greatest success stories in music — a true renaissance artist.
The Launch of Amazon Music Unlimited
This past week saw the launch of Amazon’s foray into an unlimited music streaming service to rival Apple Music and Spotify — it’s called “Amazon Music Unlimited” (AMU). It’s designed to add more value to Echo users offering “tens of millions of songs and thousands of hand-curated playlists and personalized stations” according to Amazon. It’s effectively an upgrade from Amazon’s Prime Music offering. Prime is now the basic service, Unlimited is the full one. This is a really strategic move for Amazon
4 Steps to Landing the Sexiest Projects
October 24, 2016, Inc. In my experience in the world of creative entrepreneurship, two types of projects and clients exist: sexy projects and cash projects. Read the entire article here: https://www.inc.com/kelli-richards/4-steps-to-landing-the-sexiest-projects.html
Thinking of Steve (Jobs) — Five Years On
Many people in my world are aware that in addition to my years as an Apple employee (music & entertainment), I was also very fortunate to have been able to call Steve Jobs a personal mentor. The things we discussed and the insights he shared with me over time are an indelible part of my DNA. Steve often crosses my mind, but even more so last week as we hit the 5 year anniversary mark of his passing. I can hardly believe it’s been that long! So I thought it would be fitting to share a few of the lessons and insights I cherish the most:
Coping with Demands When on the Road
These days many of us spend a good portion of our time on the road — whether for business travel or personal time away. It can be a real challenge to deal with demands from others when you’re away from the office. But it’s important to manage your time and priorities as much as possible — and to set healthy boundaries. For myself, when I’m at a multi-day training or just taking a couple of days of business meetings in another city, for example, I do my best to ensure my clients know that I’ll be away and slower to respond during that time period.
Lessons I Learned From Being A Woman In Tech In The Heart Of Silicon Valley
October 10, 2016, Forbes While women held 57% of all professional positions in the U.S. in 2014, they filled only 26 percent of tech jobs. Nonetheless, being a woman has never held me back — and it doesn’t have to hamper your career, either. Read the entire article here: https://www.forbes.com/sites/ellevate/2016/10/10/lessons-i-learned-from-being-a-woman-in-tech-in-the-heart-of-silicon-valley/
Vacations and Business Can Co-Exist — Here’s How
October 10, 2016, Inc. There are lots of ways to recharge, even though most of us think of lazing on the beach when we hear the word “vacation.” Read the entire article here: https://www.inc.com/kelli-richards/vacations-and-business-can-co-exist–heres-how.html
“Renaissance Man” Greg Kihn Talks Fun, the Creative Life and Rock n Roll
NBC has called Greg Kihn “Rock’s True Renaissance Man.” His career stretches from the dawn of punk and indie rock to the discos of the 80’s to the glory days of MTV. As a pioneer with the legendary Beserkley Records, he helped write the book on revolutionary west coast rock and roll. Listen to the entire podcast here: https://allaccessradio.libsyn.com/renaissance-man-greg-kihn-talks-fun-the-creative-life-and-rock-n-roll
James Wallman, Trend Forecaster and Futurist, Journalist, Speaker, Activist
James Wallman is a noteworthy trend forecaster and futurist, esteemed journalist, keynote speaker and activist, as well as the author of the groundbreaking book Stuffocation: Why We’ve Had Enough with Stuff and Need Experience More Than Ever, which has been described as the intersection of “The Tipping Point and Freakonomics, but with a huge idea at its heart” by the Sunday Times. Listen to the entire podcast here: https://allaccessradio.libsyn.com/james-wallman-on-stuffocation
4 Creative Secrets I Learned From Influential Music Artists
September 26, 2016, The Huffington Post Why do we idolize and celebrate famous musicians? It’s simple: They’ve achieved greatness, a certain “glow” we wish we had. Read the entire article here: https://www.huffpost.com/entry/4-creative-secrets-i-learned-from-influential-music_b_57e9733ce4b00267764fcaba
Learning From the Best: What Guy Kawasaki Taught Me About Evangelism
September 25, 2016, Inc. A few of the biggest takeaways about being a great thought leader and influencer.
How to Prioritize What is Important…And Get it Done!
We are all juggling so much, and we each have the same 24 hours each day. One of the ways we suffer is that we have so much on our plates that we can easily get overwhelmed, and we forget that we have control over how to structure our days around the most important things that we need/want to make happen in our lives. It comes down to prioritizing our day ahead of time (ideally the day or night before) — so that we make progress on just the three or four things that are most important to us. When we accomplish those tasks we feel great. Then there are the things that we need to make happen but that we don’t want to do or that don’t light us up. Those are tasks we tend to procrastinate around and push off for another day/week/month/year. I recommend the following approach…
The Serenity of Surrender
As I write this, today marks the 15th anniversary of 9-11; a day that is especially important to me, not only in terms of honoring those who were lost — but also in gratitude for avoiding being one of the victims myself. A near-miss because I was booked as a passenger on United flight 93 that morning headed to SF from Newark; one of the planes that was directly impacted among the flights that were taken over by terrorists on that awful day. Trusting my intuition and surrendering to that little voice in my head saved my life.
Barbara Newman, Creative Director/Writer
You Don’t Need a Horse to Be a Cowgirl – A Creative Director/Writer for over 25 years, Barbara Newman’s iconic work has left an indelible mark on contemporary brand culture. She’s written award-winning campaigns that have been featured at Cannes, and has developed content across multiple media platforms for global brands around the world. Listen to the entire podcast here: https://allaccessradio.libsyn.com/you-dont-need-a-horse-to-be-a-cowgirl
4 Ways to Align Yourself With What Really Matters
Are you focusing on what really matters in your life? Or are you just going through the motions jumping from one distraction to the next and being tossed around like a row boat in rough seas? If you want to experience a life well-lived, then it’s probably a good idea to pause and reflect on how aligned you are with the things that carry the most meaning for you on a regular basis — ideally once a week, minimum. Here are a few suggestions you may want to try on for size:
An Offer You Could Refuse (But Shouldn’t): Trusting Your Trusted Advisers
August 28, 2016, Inc. There are three key things you can do to enhance your ability to take advice.
Re-ignite Your Passion!
A topic has been brewing in my mind over the past couple of weeks that I wanted to touch on today; and that is the power of enthusiasm, energy and vitality. I think what sparked it was going to a couple of concerts during the past couple of weeks — Rick Springfield and Earth, Wind & Fire — both of whom have been performing for over 45 years each (and the lead members all in their mid-to-late sixties). Same thing when I saw Herb Alpert and Lani Hall play a show last Fall (he was 80 at the time). None of these guys has to work or tour any more. But all of them exuded passion, vibrancy, energy and vitality. They love what they’re doing, they get high on the interaction with their audiences, and clearly they’re still having a great time performing and entertaining. It’s inspiring and infectious to watch… But you don’t have to be an artist to experience the same level of energy and enthusiasm; you can cultivate it for yourself. And when you do, it creates an upward spiral that fuels you, makes you feel alive and is contagious; others want to be around you and engage/collaborate with you in whatever ways make sense. It comes down to your attitude about yourself and about your life. If you want to feel this energy boost (and experience all of these benefits), here are some things you can do to encourage it:
3 Ways to Succeed as a Woman Entrepreneur (They’re Not What You Think)
August 21, 2016, Inc. There have been challenges along the way, of course, but being a woman has never held me back. Read the entire article here: https://www.inc.com/kelli-richards/3-ways-to-succeed-as-a-woman-entrepreneur-theyre-not-what-you-think.html
Lori Stoll, Celebrity Photographer and Filmmaker
Lori Stoll is a notable photographer, writer and director who quickly became a sought-after celebrity and advertising photographer in the late 80’s. Her photographs of popular icons Al Pacino, Anthony Hopkins, Ray Charles, Michael Jackson and MC Hammer were ubiquitous at the pinnacle of their careers. Listen to the entire podcast here: https://allaccessradio.libsyn.com/get-behind-the-scenes-with-celebrity-photographer-and-filmmaker-lori-stoll
Jared Cohn, Award-Winning Writer, Director and Producer
Jared Cohn is an award-winning writer, director and producer – specifically in the sci-fi and horror genre – with such credits to his name as Atlantic Rim, Buddy Hutchins, 13/13/13, Jailbait, Born Bad and the last Sharknado movie. This year alone Jared has released five new films – all very different in style and tone. Listen to the entire podcast here: https://allaccessradio.libsyn.com/serial-filmmaker-jared-cohn-on-why-invest-in-your-own-movies
The Power of Your Voice: 3 Steps to Finding and Embracing It
July 21, 2016, Inc. Follow these three steps to discover and celebrate your voice as a female entrepreneur.
Sherry Cagan, Equestrian, Artist, Founder of Stand4Lyme
Sherry Cagan has had great success in her past both as an award-winning equestrian & a talented bronze sculptor. These days Sherry is a patient advocate and facilitator, a leading voice and a driving force for the millions debilitated with Lyme disease. Her near-death experience from Lyme disease, and her daughters and mother being infected with it, catalyzed her passion for Lyme research – initiating the Stanford Lyme Working Group at the Stanford School of Medicine. Listen to the entire podcast here: https://cl.ubook.com/podcast/367156/kelli-richards-presents-all-access-radio
A Grammy Winner, A Circus Master, And An Apple Veteran On Career Reinvention
July 15, 2016, Fast Company Stewart Copeland cofounded The Police. Kelli Richards grew up where her Apple office later stood. These are their career-change tips. Read the entire article here: https://www.fastcompany.com/3061833/a-grammy-winner-a-circus-master-and-an-apple-veteran-on-career-reinvention
Taylor Swift and Other Top Artists Stand United Against DMCA & YouTube
In the past couple of months things have been getting more heated as a coalition of over 180 top musicians have aligned to complain about the Digital Millennium Copyright Act (DMCA). The 1998 law governs the way big internet companies can use material uploaded by their users. As technology has progressed over the past two decades, the artists’ stance is that their royalties have been diminishing relative to the many new devices and services that have sprung up in that timeframe. And in tandem as they’re making their voices heard about concerns suggesting that the DMCA is broken in today’s terms, they’re taking aim squarely at YouTube as a primary example of how this structure no longer works for artists (if it ever did).
Oprah’s Real Secret to Success May Not Be What You Think It Is
July 7, 2016, Inc. Oprah Winfrey came from nothing and built a media empire, but her most impressive quality worth emulating is her EQ (emotional quotient). Read the entire article here: https://www.inc.com/kelli-richards/oprah-s-real-secret-to-success-may-not-be-what-you-think-it-is.html
Mark Silverman, Coach, Consultant, Author
Mark Silverman is not a Coach or a Consultant per se, although he has Coaching and Consulting Clients. For him, every engagement is unique, with the common thread being a leap forward towards the intended result. Mark has generated over $90 Million in sales and received numerous awards over his 15 year career at fast moving, fast growing companies like NetApp, VMware and EMC. Listen to the entire podcast here: https://allaccessradio.libsyn.com/ditch-your-lists-access-your-flow-intuition-and-creativity
4 Things Successful People Don’t Do
July 1, 2016, Inc. Follow these steps to utilize your own storytelling narrative and be more authentic with your audience.
Life Gets Easier When You Operate in the Zone
Many of us run our lives off “To Do” lists — and have issues managing time, priorities, and eliminating distractions. We’re all over the place and our attention and mood is scattered, stressed and we’re inefficient. It doesn’t have to be that way! We can increase our productivity and save our sanity when we operate ‘in the zone’ more of the time. When you are in the zone, you are focused, firing on all cylinders, getting things done, accomplishing your goals, meeting expectations of yourself and others, all while staying in a calm, neutral place emotionally. You feel good because you’re taking care of what you need to and are honoring your commitments to yourself and others; you’re doing what you said you were going to do. There’s no greater sense of satisfaction than that! I know that’s been my experience. Here are a few tips for getting in the zone:
Becoming the Person You Want to Be is Simple but It’s Not Easy
I had the rare privilege of spending time with Marshall Goldsmith a couple of months ago courtesy of my mentor Alan Weiss at an event that Alan hosts annually called the Million Dollar Consulting Convention. Marshall was the Keynote speaker at Alan’s event this year, and is in high demand as one of the most successful executive coaches on the planet. He’s the author of many terrific and insightful books like “What Got You Here Won’t Get You There”, and he was delightful and very generous in his time with us. Marshall was kind enough to provide us all with copies of his latest book “Triggers: Creating Behavior that Lasts & Becoming the Person You Want to Be”. I read a lot of books on self-improvement and personal growth, and Triggers offers fresh insights that I haven’t come across elsewhere to this point.
Lorenzo Lamas, Actor, Author
Lorenzo Lamas is an American actor well known for playing Lance Cumson on the 1980s soap opera Falcon Crest (Golden Globe Award nomination for Best Supporting Actor), Reno Raines on the 1990s crime drama Renegade, and Hector Ramirez on the daytime soap opera The Bold and the Beautiful. Listen to the entire podcast here: https://allaccessradio.libsyn.com/what-i-learned-about-donald-trump-from-celebrity-apprentice
3 Ways to Keep the Art of Storytelling Alive
June 16, 2016, Inc. Follow these steps to utilize your own storytelling narrative and be more authentic with your audience.
Creel Price, Serial Entrepreneur, Author, Speaker
From scaling some of the highest mountains in the world, to working with Richard Branson on the future of philanthropy, exiting his business for over $100m and captaining Australia in the World Elephant Polo Championships, Creel Price is the high-octane adventurer at the forefront of what he now calls “The Entreprenaissance.” Listen to the entire podcast here: https://allaccessradio.libsyn.com/the-1-magic-ingredient-for-joining-the-entreprennaissance
Libby Gill, Consultant, Author, Speaker
Libby Gill is the founder and CEO of executive coaching and consulting firm Libby Gill & Company. The former head of communications and public relations for Sony, Universal, and Turner Broadcasting, she is an international speaker, bestselling author, and former Dallas Morning News columnist. Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-qa-with-bestselling-author-libby-gill
Carolyn Elliott, Entrepreneur, Author, Coach, Super-Connector
Carolyn Elliott is an entrepreneur, writer and author, coach, super-connector, and modern-day magical person. She is the host of the Superconnectors Podcast, which interviews top Superconnectors from around the world who share the tools, attitudes and resources they use to grow and nurture their world-class social networks. Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-carolyn-elliott
The Importance of Taking Regular Breaks
You work hard; we all do. But at the same time, I’ll bet you don’t play hard; most of us don’t. We live and work in a culture that would happily take all we choose to give and more — and often does. AND we have a life beyond our work – really and truly!
These 4 Books Are an Entrepreneur’s Best-Kept Secret
June 6, 2016, Inc. The truth is, many of the most successful people in the world are–and will always be–avid readers. Read the entire article here: https://www.inc.com/kelli-richards/these-4-books-are-an-entrepreneur-s-best-kept-secret.html
May the Force Be With You
You know that old saying by Woody Allen that “Showing Up is 80% of Life”. Well I’d argue that the other 20% (maybe more!) is HOW you show up that really determines whether you’re going to be a ‘hit’ or a ‘miss’ in terms of the impact you have on others. Leadership is more than about showing up, and it’s more than just a mindset — it’s your presence, your intention, and the energy you bring to your interactions.
2016 is Not the Year the Masses Pick Up Virtual Reality
May 14, 2016, VentureBeat. Mark Zuckerberg (along with many others) believes that virtual reality will change the way we live, work, and communicate in many ways. Zuck may be right about the long term, but the truth is, VR isn’t quite ready for mass-market adoption. Read the entire article here: https://venturebeat.com/games/2016-is-not-the-year-the-masses-pick-up-virtual-reality/
4 Daily Habits of Exceptionally Well-Connected People
May 12, 2016, Inc. The reality is that the more influencers you know, the better your chances of realizing greater success.. Read the entire article here: https://www.inc.com/kelli-richards/4-daily-habits-of-exceptionally-well-connected-individuals.html
Close Encounters with Prince
We lost a unique legend and pioneer last month in Prince’s passing. The man was multi-dimensional, and though he was revered as an artist by many, he was so much more — and I think the other facets of who he was and his contributions will be revealed as time goes on. I was fortunate to have interacted with Prince on several occasions during the past couple of decades, and I’ve been reflecting on those experiences over the past few days. I never really shared much ’til now about these interactions because he was fiercely private, and I respected and honored his desire for that.
Deborah Perry Piscione, Entrepreneur, Author, Speaker
Deborah Perry Piscione is a serial entrepreneur, New York Times bestselling author, speaker and innovation process expert. She is a Principal and Co-Founder at Vorto Consulting, a Silicon Valley-based boutique-consulting firm dedicated to enabling companies to innovate and grow. Deborah is the architect of the new innovation methodology, Improvisational Innovation™, which engages all of the organization’s talent in bottoms up innovation. Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-deborah-piscione
Four Female Entrepreneurs Who Have it All (and How You Can, Too)
May 6, 2016, Huff Post Women Recently, I’ve observed a growing trend: Young female entrepreneurs launching ventures, creating social impact that matters, winning awards, and starting families — all at the same time. Read the entire article here: https://www.ellevatenetwork.com/articles/7321-four-female-entrepreneurs-who-have-it-all-and-how-you-can-too
Conscious Entrepreneurship: Lessons From Steve Jobs and Mark Zuckerberg
May 5, 2016, Inc. Incorporate these four habits into your daily life to produce better work from a healthier mindset.
How to Achieve Success by Connecting 2 Seemingly Different Worlds
April 21, 2016, Inc. Harness multiple interests and translate them across industries to build a larger network of connections, stronger relationships, a unique brand position, and greater impact. Read the entire article here: https://www.inc.com/kelli-richards/how-to-achieve-success-by-connecting-2-seemingly-different-worlds.html
Sexy vs Cash Projects
For those of us who work for ourselves (and for those who aspire to), there’s a phenomenon that people don’t often talk about because it’s assumed that we’re intended to be performing and achieving high levels of success at all times. However, sometimes there are periods of feast and famine in our businesses, especially for those of us in creative professions. My colleague Rich Litvin has shared his observations on this with a nod to Hugh McLeod’s “Sex and Cash Theory of Creative Work” — and I really resonate with this. The basic notion is that the creative person has two kinds of jobs — the first being the fun, sexy kind (those projects and clients we love to work with), and the second one is ensuring that we have enough cash flows that the bills get paid each month. Sometimes the task at hand covers both bases, but not all the time. So there can be a tense duality between the need to make a living and the need to follow one’s passions. You can’t run a successful, thriving business if you have no money and your only thought is “I NEED money!”.
Guy Kawasaki, Evangelist, Author, Speaker
Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. He is on the board of trustees of the Wikimedia Foundation, a brand ambassador for Mercedes Benz USA, and an executive fellow of the Haas School of Business (UC Berkeley). He was also the chief evangelist of Apple. Guy is the author of The Art of the Start 2.0, The Art of Social Media, Enchantment, and nine other books. Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-guy-kawasaki
Three Lessons On Innovation I Learned During My 12 Years At Apple
March 28, 2016, Fast Company As one veteran of Apple’s early forays into digital music explains, nothing slows things down like seeking consensus. Read the entire article here: https://www.fastcompany.com/3058271/three-lessons-on-innovation-i-learned-during-my-12-years-at-apple
The Chief Reason to Become a Trusted Adviser: The Ripple Effect
March 28, 2016, Inc. Through helping others, advisers can unlock different opportunities for their own careers.
3 Ways You Can Benefit From Serendipitous Run-Ins
March 14, 2016, Inc. Are you making the most of your chance encounters?
The Quiet Passing of a Giant
The music industry has experienced what seems like an unprecedented string of losses since the year began. Add to that list, a legend in Sir George Martin who passed a few days ago at the age of 90, and was considered by many to be “The Fifth Beatle”. Sir George was perhaps among the most talented record producers, music arrangers, and A&R men of all time. He was a true master at his craft — he pioneered all mann er of unique things artists could do in the studio — and truly co-created with the artists he worked with to amazing results.Unusual things like running the tape backwards to create new sounds as in “Tomorrow Never Knows” or adding in unique instrumentation like strings over “Eleanor Rigby” and “Yesterday” or weaving a mellotron into “Being for the Benefit of Mr. Kite”. And as gifted as he was and a master at his art, equally important is how well-loved and respected he was by all who had the chance to meet and work with him. I’ve never heard a bad word said about George by anyone throughout his career which is telling; quite the contrary.
4 Basic Skills Entrepreneurs Still Can’t Seem to Master
March 7, 2016, Inc.
Andy Cunningham, Strategic Marketing and Communications Expert
Andy Cunningham is the Founder of Cunningham Collective, an innovation to market firm that helps enterprises and start-ups through challenges of traction, transformation, and turnaround. An entrepreneur at the forefront of marketing, branding, positioning and communicating “The Next Big Thing,” Andy Cunningham has played a key role in the launch of a number of new categories including video games; personal computers; desktop publishing; digital imaging; RISC microprocessors; software as a service; very light jets; and clean tech investing.
Zeeshan Zaidi, Ticketmaster
Zeeshan Zaidi is the General Manager of Artist Services at Ticketmaster, a division of Live Nation Entertainment, where he works with artists, managers, agents, promoters and labels to help make tours more successful through leveraging Ticketmaster’s marketing reach, data insights, and commerce opportunities. He’s also the lead vocalist, songwriter, guitarist, and founder of alternative rock band The Commuters. Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-zeeshan-zaidi
Carolyn Elliott, Super-Connector, Interviews Kelli Richards
As a super connector, I was recently interviewed by Carolyn Elliott on her Super Connectors Podcast where I shared how I create authentic, trust-based relationships, and my favorite strategies for nurturing a high-powered network the intuitive dimension of super-connecting.
How Apple Can Improve Its Watch And Boost Sales
February 8, 2016, TechCrunch Apple isn’t releasing exact sales numbers, but some expert digging has led many to believe that sales of the Apple Watch haven’t reached expectations since its launch in spring 2015. Read the entire article here: https://techcrunch.com/2016/02/07/how-apple-can-improve-its-watch-and-boost-sales/
Tammi Leader Fuller, CAMPOWERMENT
Tammi is the Chief Empowerment Officer of CAMPOWERMENT, a transformational weekend sleep-away camp for grown women hailed by Oprah and MORE Magazines, the TODAY Show, FOX News, the NY and LA Times as THE place to reboot your life in just 72 hours. Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-tammi-leader-fuller
The 4 Tech Trends That Will Explode in 2016
January 25, 2016, Inc. These cutting-edge, scalable trends are attracting not only lots of investment, but also great talent — which are two of the key drivers behind any successful startup.
Klayton of Cell Dweller
Klayton is the artist behind the acclaimed one-man musical project Celldweller, and is a multi-instrumentalist, artist, producer, songwriter, performer, programmer and remixer. Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-klayton-of-celldweller
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