Sometimes I have to remind conference attendees, groups that I speak with, or even clients that digital content and digital distribution are a lot more than just music. When we consider the amazing growth around music, however, it is easy to get stuck there.
But we shouldn’t. Digital goes far beyond songs and iTunes and singles and lockers, it goes past movies and downloadable books and content, it’s way bigger than anything we could have imagined five years ago, and I have no doubt that five years from now will showcase something else that’s beyond what we might imagine today.
Recently, at the 2011 MRC European e-Commerce Payments and Risk Conference, Mitsue Venture and Neolabels.com offered up some mind blowing statistics and projections that anyone in the digital space should be aware of. I’ll include their video here, which is featured on their website itself and on YouTube. (It’s 7 and a half minutes long, but stick with it if you can, it goes fast.) Below the video, I’ll highlight some of the more amazing statistics and projections that they offered. My personal favorite bears special attention however, simply in regard to web users, traffic and connectivity. It’s this: Web traffic generated by only 20 homes in 2015 will be greater than the total traffic of the Internet way back in 1995.
Please enjoy the video, and as always, if you have any feedback, your comments are most welcome.
(Source: Mitsue Venture and Neolabels.com)
More consumers will access the Internet by mobile devices than by desktop or laptop by 2014.
2015 forecast of annual global mobile data traffic (75 exabytes) is equal to 19.000 million DVDs https://digitallife.neolabels.com.
Mobile-only Internet population will grow 56-fold up to 788 million by the end of 2015.
In 2015 mobile devices will exceed the home PC base installed.
500 million mobile using mobile health Apps in 2015.
In 2015 revenue mobile Apps will be an amount near to $40 million.
Social Networks revenues will grow more than 4-fold from 2010 to 2015.”
It is expected that in 2015 it will exist 2,5 Internet connected devices per inhabitants worldwide.
Yes, the bottom line is that digital is the brave new world, and we are the forefathers of what it becomes. Whether we’re in the music industry or any industry, we need to be ready for the digital revolution to completely renovate how we do business and how we meet our customers’ demands.
To your success.
Kelli Richards, CEO, The All Access Group, LLC
Source: Mitsue Venture and Neolabels.com https://digitallife.neolabels.com
