Resources
Kelli Richards Hosts a VIP Breakfast at the Bandwidth Music | Technology Conference

On Tuesday, August 16th, at 8am, industry thought-leaders, Kelli Richards, CEO of the All Access Group, will host an intimate breakfast and discussion to kick off day two of the annual Bandwidth Music | Technology Conference. The focus of this “breakfast club” will be Kelli Richards’ newest eBook “Taking the Crowd to the Cloud – Social Media for the Music Industry.” VIP Breakfast and a printed copy of the eBook (valued at $37) will be available to the first 20 people who respond. Please RVSP to reserve your VIP seat at the event. sandy@allaccessgroup.com
The Bandwidth Music | Technology Conference is for music and technology professionals and focuses on the evolving musical experience. Topics focus on marketing, fan behavior, trends and future forecasts, and an examination of the ways people discover, purchase, interact with, and are exposed to music.
Please RVSP to reserve your VIP seat at the event. sandy@allaccessgroup.com
Taking the Crowd to the Cloud – Social Media for the Music Industry
After 25+ years in the digital space, it’s hard to ignore that the music industry has turned into a very complicated space — and believe me, marketing was NEVER easy to begin with.
My new eBook, Taking the Crowd to the Cloud – Social Media for the Music Industry, is an insider’s view on how it all comes together. It raises the bar and demystifies social media marketing, helping musicians, agents and anyone in our industry THRIVE – it empowers and transforms the marketing mindset.
Featuring TEN top social networks for musicians, this eBook maximizes your social media to build (and keep) your audience. It holds the key to eMail Marketing, YouTube, Facebook, Twitter and several hot secrets in Social Media. (It even covers how to port your MySpace contents to Facebook Music.) For $37 this is easily the million dollar choice.
Go to https://allaccessgroup.com/products/taking-the-crowd-to-the-cloud to get your copy and find out more.
To your success!
Kelli Richards,
CEO of All Access Group
Is Mobile Advertising Over Before it Began? One or Two Standouts Still in the Game

Unlike social media marketing, social advertising seems to be taking a big hit from the never-ending recession we find ourselves in as a nation. I say this because it seems that the newest golden egg in advertising, Mobile, had hit a new low before it ever reached any kind of high. And if you look deeper, what it’s really indicative of is click based marketing overall.
It’s been interesting to watch mobile marketing come to life. I worked in this space with Virgin Mobile several years ago; and at that point it was more of an evangelism exercise trying to educate major brands and media companies about what this was all about. Now it’s an evangelism to get them to stay the course and build an audience.
How does this all play out in the new digital age, if audiences and ROI aren’t born overnight? With 56% of Fortune 500 marketers dissatisfied with or simply not using click-based mobile advertising, it’s possible that only a few strong companies will be able to ride the wave, approach smaller marketing businesses, provide a good service at the right price, and hang in there until the economy turns.
One of the few standouts who seem to be weathering the storm and getting it right is Augme Technologies. Augme has created what they call the “AD LIFE™ Ad Network” to help marketers engage with their best consumers. Basically, by using sophisticated targeting options, Augme reaches 100+ million unique visitors (and 9+ billion impressions) each month. It’s the targeting that makes this unique and successful, with options that range from region to behavior to platform and device, as well as a huge array of demographic combinations.
If you follow the old-adage that the best customer is one you already have, then the mobile marketing industry should first be able to count on repeat business from established clients before creating a trajectory of higher profits. In this case, it doesn’t look like that will happen, not at the present time anyway. But having an example of a company that’s navigating these new waters successfully does give some hope.
With Smartphones taking over the mobile industry at a phenomenal rate, the mobile advertising world should look like a wide open field of opportunity, but right now, the numbers just don’t support this. A recent survey showed that although 93% of marketers would move further into mobile ad spending – 43% of that group cites a low return on investment as a block to continuing with the platform.
Another statistic worth mentioning is that the most effective mobile ad campaigns were email based, where consumers had signed up and chosen to participate. Just a note, this is something that social media marketers have known for over a decade.
“Signup ads are native to mobile advertising,” said Zephrin Lasker, CEO and co-founder, Pontiflex, one of the largest players in the mobile ad field. “People have a new sense of control and meaningful experiences with brands.”
In the end, this forum also demands a new level of creativity, collaboration and UE, user experience. If Angry Birds can become a phrase and experience that 78% of mobile phone users know and have participated with, then Angry Birds who drink Dr. Pepper makes perfect sense.
Kelli Richards, CEO of All Access Group
For more information on Social Media Marketing, especially in how it affects the Music Industry, grab a copy of my new eBook: “Taking the Crowd to the Cloud – Social Media for the Music Industry.”
The music industry has turned into a very complicated space, and marketing was NEVER easy to begin with. Written by industry insider, Kelli Richards, “Taking the Crowd to the Cloud – Social Media for the Music Industry” raises the bar and demystifies social media marketing, helping musicians, agents and anyone in our industry to THRIVE – it empowers and transforms the marketing mindset. Featuring TEN top social networks for musicians, this eBook maximizes your social media to build (and keep) your audience. It holds the key to eMail Marketing, YouTube, Facebook, Twitter and several hot secrets in Social Media. (It even covers how to port your MySpace contents to Facebook Music.) For $37 this is easily the million dollar choice.
Tech + Media – The Honeymoon Between GoogleTV and Logitech Ends, but the Marriage Continues
The marriage of tech and media is definitely a rocky one at times, and Web TV is no exception. Despite all promises, like all relationships, things are always evolving – and sometimes they work, and sometimes they don’t. The latest tech / media couple in trouble appears to be Logitech and Google. With the rocky start to Google TV, Logitech is also hung up in every way possible. Why? They supply the tech end of GTV with the Revue Google TV set-top box.
Google TV is a pretty cool product – and quite possibly the future of ALL TV – or at least a glimpse of it, providing access to live TV, on-demand programming, recorded shows, pay TV, online video clips and, of course, the web.
Will Web TV replace regular TV any time soon? Probably not. But don’t count Google (or Logitech) out of the running. Someone’s going to nab the real estate on Web TV, and for their part, Logitech is willing to continue the union. In fact, they’re lowering the price to make the hardware accessible to almost anybody.
Losing the market share before one is really created is obviously not an outcome that Logitech will go for. In fact Logitech’s Chairman, Guerrino De Luca, was quoted this week as saying: “There was a significant gap between our price and the value perceived by the consumer.”
Right now, market share is the moral of the story for both the data and the technology side of the equation. Any day now Google TV should be accessible by Android, and with 130 million Androids out there, that is a big deal. In order to not lose face until then, Logitech has chosen to bite the revenue bullet and get more customers. That means a lower price in order to boost the real estate for Google.
It’s hard to imagine Apple or Sony supporting the digital music industry by lowering the price of hardware to encourage market participation, but if this is an indication of what might work, then Blu-Ray may actually still stand a chance.
Kelli Richards
CEO of The All Access Group
Spotify ….Finally
Well, after all this time, what’s left to be said??? Except let’s give credit to the artist. Tallulah by Tobias Norberg
Social Media Wars – How Wide Do We Open the Kimono? Google+, Facebook, Etc.
By now, you may have heard the name Michael Lee Johnson. He’s a young web developer who recently tried to promote his presence on Google+ by taking out a Facebook Ad. What’s wrong with that? According to Facebook’s terms of service, only everything. And while I don’t agree with Facebook, simply because of my personal and professional stand on Gerd Leonhard’s Friction vs. Fiction, they are, of course, simply protecting their market share.
It is very easy to see why they don’t want to do battle with megalith Google over anything more than ad sales. One has to wonder, however, where the users come into play. Although diligently trying to evolve every single day, there’s absolutely NO guarantee that Facebook will not become the MySpace of tomorrow. (Meaning that they become a great neighborhood that nobody lives in or even visits any more – sort of the Three-Mile Island of Social Networks.) Simply building walls and creating friction will not protect them.
This isn’t the only example of what I might call “random” censorship either. Meetup.com is notorious for ripping down local Meetup Groups that don’t fit their user terms (which change at will if you’re of a certain political slant). The bottom line is that social networks are NOT democracies. They are autocracies, and your participation is permitted and censored, at will, by the owner of the club.
So where does this leave Google+ ??? Growing. By leaps and bounds in my estimation. Why? Because it addresses all of the issues Facebook created – over exposure, brand and personal comingling, general insanity and finally, the issue of demographic. (And right now, it’s a hotbed for techies.)
As I addressed in my recent Social Media eBook, the problem with ANY network is that you can only reach THAT network’s users. So while you can break demographics out further, you can only operate within the umbrella of users actually ON Facebook, for example. Who are THEY? Mostly, on Facebook at least, they’re people with free time. Yes, I have a ton of “friends” on my Facebook Page, and I value them! But I think Google+ and it’s Circles concept will provide a segregation which will eliminate having multiple Pages, Profiles, Groups, etc., etc. that ALL have to be updated.
Another service worth watching which addresses this, on the opposite side of the spectrum (the personal side), is Proust.com. Proust is a social network designed to connect MORE intimately than Facebook (as if that were possible), by connecting close family members and allowing them to commemorate events and share life stories. With the boom in genealogy that’s been created by the digital revolution, this is an idea that just might take off.
Final thoughts: We have seen some extreme reverberations to the social media age (which is a subset in itself of the digital age). Facebook overtaking MySpace (almost to annihilation) is only one example. There will be a backlash to the autocracy though, you can guarantee it. Because the internet may be a place of freedom – but social networks are NOT. A good example of this backlash is hacker group Anonymous. Even THEY are starting a social network (called “the Revolution”). Their platform? No censorship. This might seem to lean toward the shadow side of things we might all like to avoid … but in reality, is it the Michael Lee Johnson’s of the world and a simple Google+ banner ad that we protect? A question well worth consideration, at least.
Kelli Richards
CEO of The All Access Group
3 Best Practices for Working with a Coach
#1. Find the RIGHT Coach.
This is an easy task to throw out there and probably one of the toughest decisions we can make at any given time. The notion that the right teacher will show up at the right time in our lives is only partly true. We have to actively participate in our search with a clear picture of what we want in order to attract the right people, no matter what role they are to play in our lives – and also to be open to them when they appear. Having a crystal clear image of what you need in a coach – what their area of expertise is, how they resonate with who you are & your vision, and how they work with their clients are all vital ingredients in your process. And while it’s important to check references or take referrals from colleagues you trust or leaders in your arena, don’t underestimate your gut when it comes to this one. If your best instincts are that someone is right – or wrong – for you, that’s a really important part of your personal, internal guidance system and should not to be aside. The right coaching relationship can be hugely impactful.
#2. Set your Goals about the Coaching Process.
Once you’re working with the right coach, be sure to be as transparent with them about what you WANT from the process as possible. Here are the ABCs to remember:
*Absolutely define your most important work and inspirations that you’ve created so far, so your coach can know who you are, and what your value system is
*Benchmarks and clear objectives should be defined as early as possible so you both have a clear path toward your goals, and finally
*Create a set of priorities that will clarify and focus your efforts and maximize your coaching time together.
#3. What would it take to become fearless?
Nobody goes into coaching because they want to stand still. Once you’ve set your goals, ultimately you’ll want to define — and then BECOME fearless about reaching them. Fearless people not only live amazing lives and achieve great heights; fearless people take on projects that the rest of us would run from. They challenge the status quo and create change. One of the key goals of working with a coach is to define that deepest desire or goal you have and then to outline a plan that either rises above or sidesteps the roadblocks and fears that get in your way. And once you’ve done all of that, one of the most important questions to ask yourself is, What would it take to become fearless about this project, right now?
Here are my personal coaching manifestations and intentions for each of you. Feel free to use this as an affirmative dialogue to have with yourself as you set about to find the right coach for your life and work, right now. If you’d like to inquire about working with me, personally, please visit my page on Coaching under Services on my web site at www.allaccessgroup.com or simply reach out to me directly at info@AllAccessGroup.com
You will have balance in your life. You will manage your time and energies so that you run your business, your projects, and your life without selling out or losing your way. You will discover the Power of Affiliation and Collaboration. You will step outside your comfort zone and take on projects that you once considered impossible. You will get past limiting beliefs, states of mind and behaviors that have been holding you back. You will feel true satisfaction and fulfillment that will spill over into all areas of your life. You will create a momentum for your work and life that is unstoppable. You will have more balance and energy.
An Intimate “Fireside Chat” with Million-Dollar Coach and Author, Alan Cohen
This is an excerpt of Kelli’s Q&A with Million-Dollar Coach and Author, Alan Cohen. Alan Cohen is a respected keynoter and seminar leader for professional meetings in the fields of personal growth, inspiration, holistic health, human relations, and achievement of a work/life balance. He is also the author of 24 popular inspirational books and CD’s, including the best-selling The Dragon Doesn’t Live Here Anymore, the award-winning A Deep Breath of Life.
His work has been featured on Oprah.com and in USA Today and The Washington Post. Alan’s radio program Get Real is broadcast weekly on Hay House Radio, and his monthly column From the Heart is featured in magazines internationally. (To hear this entire interview, please visit the Resources Page on my Website.)

Kelli: Welcome Alan! Talk to us, if you will, about All About U., which has been described as a university without walls, dedicated to higher learning for the higher self.
Alan Cohen: It’s a course that I’ve developed for people who would like to grow from the inside out. It’s an online course with personal coaching and teleseminars that invites people to look within to tell the truth about where their passion is and where their vision is and what would make their life worth living and what would make you want to get up every morning and want to go to work. It’s really very intensive and yet very gentle and loving course that calls people to step into their own shoes and walk in their own magnificence. It’s a lofty goal, but I wouldn’t settle for anything less.
Kelli: Alan, Let’s talk about that work and how you support other coaches to clarify their purpose, their goals, and their direction and niche.
Alan Cohen: I love coaching because it’s a really fast way to make progress. When I work with coaches, I find that each one has a unique passion, talent, interest and vision. Half of the game of becoming a coach is telling the truth and getting in touch with where your unique path lives… for you, you’re an expert and master in connecting people and in the media – nobody else does that like you. We have another guy in one program, who has had difficulty with bipolar, so he focuses on coaching bipolar people. There are people focused on relationships. The process of becoming a coach is the same as being coached, you have to find that sweet spot of where your joy and your passion live, and after that, doors begin to open.
Kelli: For coaches, finding the right clients and marketing effectively is always a priority. Could you give one or two insights on how coaches attract clients who are in alignment with their vision, skill, and interests?
Alan Cohen: Well, the first step is being very clear on the clientele you desire. You can always tell what you believe by what you’re getting. So if people either aren’t getting clients or are getting clients who don’t want to pay or are getting clients they don’t like or who don’t show up, it usually points to a call for clarity on your own vision. That’s why I work with coaches so intensively to be very clear on who do you want to coach.
To learn more about Alan Cohen and his upcoming programs, including his “How Good Can it Get Seminar” and “Life Coach Training – Better Your Life by Helping Others Better Theirs,” offered in September, 2011, visit his website at https://www.alancohen.com/programs/programs.php
Facebook + Skype = Hyper-Connectivity …. Or Virtual Un-Reality?
What does it mean that Facebook has partnered with Skype to offer video calling? Mark Zuckerberg, CEO of Facebook, has focused on the “social infrastructure” that’s been created by the Facebook team (and other social networks) and the Orwellian openness that’s become our lives (which he calls sharing). Is he right? Is he wrong?
In my recent interview with Jason Benlevi, the author of “Too Much Magic, Pulling the Plug on the Cult of Tech” I asked the author about his book, and the pros and cons of what has become new normal.
“Too Much Magic is the story of how venture capital, media moguls and marketeers use digital magic to distract us, invade our privacy, corrupt democracy, distort our human values, and sell us things that we don’t need. It looks at all aspects of our emerging digital lifestyle, how it is changing us, and who it is that really benefits.” Zuckerberg has a completely different view, of course. “Sharing is growing at a fast exponential rate — twice the amount of stuff the world would have shared this day a year ago.”
So how does Skype fit into this equation? With over 750 million users a day, Facebook seeks to maximize its “free” network’s reach, building more and more features to offer it’s users, who are every moment sharing and actively using Facebook more often than their cell phones at this rate. So video chat seems like the perfect next step. Not only will users be able to participate in live video chat – but they’ll also be able to join group chats.
“A few months ago, we started working with Skype to bring video calling to Facebook,” said Phillip Su, a Facebook engineer working on the video calling team, in a post to Facebook’s official blog. “We built it right into chat, so all your conversations start from the same place.
So is new normal reaching even more connectivity – or dividing us further and further, replacing real life with virtual life more and more? Are we taking the Crowd to the Cloud — or are we in danger of just drifting away? For thought leaders in the digital space, this is definitely a marriage (um, merger) to watch closely.
Kelli Richards
CEO of The All Access Group
You can sign up for an advance copy of my ebook, “Take the Crowd to the Cloud,” at https://allaccessgroup.com/services/ (just click ebooks when you get the confirmation).
Data is the new Oil – By My Colleague, Media Futurist, Gerd Leonhard
Search Resources
Topic Areas & Guests
Categories
Join our mailing list
For insights on industry trends, and for details on special projects/events. We respect your time and your privacy.

Jack Buser
Director of PlayStation Home
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-jack-buser-of-sony-playstation

Jeff Brandstetter

Jason Benlevi
Author of “Too Much Magic – Pulling the Plug on the Cult of Tech”
Listen to the entire podcast here: https://allaccessradio.libsyn.com/qa-kelli-richards-jason-benlevi-author-of-too-much-magic

Drew Anderson
CTO of HitLab
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-qa-with-drew-anderson-cto-of-hitlab
Marc Allen
Ziad Abdelnour, International Dealmaker and Author
Ziad Abdelnour is President & CEO of Blackhawk Partners, Inc., a New York based private equity “family office” that focuses on originating, structuring, advising and acting as equity investor in management-led buyouts, strategic minority equity investments, equity private placements, consolidations, buildups, and growth capital financings in companies and projects based both in the US and emerging markets.
…
Ziad Abdelnour, International Dealmaker and AuthorRead More »
Nick Adler
Nic Adler single handedly saved the Hollywood Sunset Strip and saved way more than The Roxy. Listen here for the story!
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-qa-nic-adler-of-sunset-strip-music-festival
HITLAB – Reinventing Music Discovery and Distribution, One Artist at a Time?
What’s new in the world of Music and Technology? The world-renowned multi-platinum artist Akon and a key Canadian Internet Company have joined to create something new and very interesting: HITLAB.com. Hitlab is a new media company focused on reinventing the way music is discovered, produced, marketed and distributed.
Using their proprietary DHS (Dynamic Hit Scoring) technology algorithms to mine data from patterns existing music, and comparing these patterns to that of hit songs in the US (Billboard 100 Top Hits) from the past 6 years (using 76 variables including pitch, tempo, etc.), Hitlab measures the song’s “hit” potential. A score of over 70% means that the song is widely appealing because it demonstrates similar mathematical patterns to recent chart-topping hits by the industry’s biggest musicians.
For the unsigned artist joining the site there will be 5 stages to hit it big. Stage one is to upload their demo track. At stage two, they submit the demo track for DHS analysis for a fee of $30. Next, they submit the final demo track to the Online Audition. If the artist is selected for the Live Showcase, the winner will perform live in front of Akon and possibly be signed to one of his labels (Konlive or Konvict).
There are several advantages to the artist having his/her songs analyzed. To begin with it helps them to get a feel of the potential the song has to become a chart-topper. Second, the artist can use DHS as a learning tool to see what works and what doesn’t in an effort to improve their songs. The artist can also find out which of the songs stand the greater chance at becoming hits using DHS’s analysis and detecting comparisons. Lastly, getting a higher score can lead to a higher site ranking, which gives the artist a better chance at earning a spot in the HITLAB Live Showcase and getting a record deal with Akon!
Akon’s HITLAB also stores hits of inspiring artists for anyone to listen to for free or to purchase. What a wonderful way to support unsigned artists waiting to be discovered!
If you’re a musician looking for record contracts, you’ve come to the right place. If you want a part in the music business, you can join to be a Top Promoter (which creates your own web site and music store).
The Latest News is that HITLAB recently partnered with ASCAP (American Society of Composers, Authors and Publishers) in the Emerging Artist Competition. The Recording Academy (www.grammy.com) agreed to give the winning unsigned upcoming artist or band a chance to perform at the 3rd Annual Social Media Rock Stars summit, an official Grammy® week event!
While there are many sources out there for new artists and bands, Hitlab is devoted to helping artists find their way to the biggest audience and to becoming the biggest hit possible simply by creating an easy-to-use algorithm for success.
Until next time,
Kelli Richards, CEO of the All Access Group, LLC
Happy Holidays from Kelli
| With so many wonderful things coming to fruition in the coming year, and so many beautiful friendships and great business alliances and success stories in 2012, I just wanted to stop and take a moment to say how much my friends and colleagues mean to me. I’ve been fortunate to work with some amazing people on some of the most groundbreaking tech advances of the last decade, and as a consultant, I’ve been a thought leader and liaison across two industries. This work is still as thrilling to me as it was the first day I started All Access Group.Thank you for letting me share ideas, strategies, solutions and even inspirations. May this holiday season give you time to reflect on the many wonderful things still to accomplish in this rare gift, a beautiful life.
Best wishes, Kelli Richards |
|
A Few Gifts… If you didn’t get my holiday gift yet, Just click through to my website (In January I’ll be releasing a CD set of the Have a safe and happy holiday season **********************************************************
Also, the Replay of my “Apple’s 12 Best Practices” for immediate access.
|
Something Special About Apple and iOS
The special needs community is rarely the target demographic for the tech industry. Many of the wonderful new gizmos and gadgets that come out simply aren’t designed for them. There are an increasing number of companies that are developing products and technology to make computers and mobile devices more accessible for the special needs community, however – and one of those companies happens to be Apple, Inc.
Apple’s VoiceOver technology was introduced with OSX 10.5 – better known as “Tiger.” It’s an accessibility feature that allows blind or visually impaired users to interact with a computer through sound. A user can use the trackpad or keyboard to scroll through the applications on the docked menu at the bottom of the screen. It can literally read the user any text that’s displayed on the screen and allows users to edit text where applicable.
VoiceOver is also available on iOS devices such as the iPad. Visually impaired users have been incredibly receptive and appreciative of this, especially considering the fact that it’s a feature many other tablets and readers lack. As more and more publishing companies, universities, and corporations look to switch to readers and tablets in the future, accessibility features for the visually impaired certainly help Apple market its products as the superior choice amongst the competition.
Another feature that benefits the members of the special needs community is a new feature in iOS 6 called Guided Access. Guided Access allows parents and educators to “lock” onto an app so that children can’t accidentally exit out of it by pressing the home button. While this may seem like a very basic feature, it’s incredibly useful for children with Autism or learning disabilities who may become distracted or lose focus on tasks. There are a number of educational apps available in the App Store but it’s often hard for learning disabled students to stay focused on them long enough to actually benefit. With Guided Access, the task of keeping a child focused has gotten a little easier for teachers and parents.
While full accessibility is an on-going battle as technology continues to evolve, Apple is certainly taking steps in the right direction. Many other companies in Silicon Valley are taking their lead and continuing to improve accessibility features for different technologies and we hope to see this trend continue.
My own time at Apple saw many of these technologies discussed and drawn out on desks and white boards under the tireless leadership and direction of my colleague Dr. Alan Brightman, who was Director of Apple’s WW Disability Solutions for 12 years; and is now a VP at Yahoo focusing on Global Accessibilty. To see these things come to life and create impact all around the world is simply astounding (then and now).
Kelli Richards,
CEO of the All Access Group, LLC
Search Resources
Topic Areas & Guests
Categories
Join our mailing list
For insights on industry trends, and for details on special projects/events. We respect your time and your privacy.

3 Tips for Success with Word of Mouth Referrals in a Hyperconnected World
Medium.com, July 2021 – Dive into the realm of human connection and value, and you’ll experience exponential returns in your professional relationships and your business growth. Read the entire article here: https://medium.com/@kelli-richards/3-tips-for-success-with-word-of-mouth-referrals-in-a-hyperconnected-world-f7c13360dbf6
Life Beyond Labels
Bust through Barriers, Move Past Mediocrity, and Embrace Your Creativity as a Result! Beyond the pandemic that has affected us across the globe externally, there is an equally insidious epidemic that has happened to many of us internally that is not widely discussed but which can be just as crippling – and for far more than a couple of years; for many of us it’s something that if not addressed consciously and mindfully can affect us for our whole life. I’m talking about the impact of imprinting and conditioning that starts when we’re small and builds over time. Simply put, the effect of others labeling us – and ultimately labeling ourselves – without regard to the often crippling consequences. No Surgeon General’s Warning You know how on packs of cigarettes there used to be a warning about how smoking cigarettes could be harmful to your health (duh!)? Well, unfortunately, there’s no such warning about the impact of imposing (nearly always false!) labels on others and ourselves – I wish there were! Did anyone ever tell you that you weren’t good enough at something? Or that you’d never amount to anything? Or that you weren’t smart enough? Or that you weren’t creative? That kind of labeling starts when we’re young, and it can leave a lasting, lingering imprint if we don’t address it. By contrast, when we have parents, relatives and teachers who encourage our individual gifts and talents, we’re far more likely to thrive – in school, at work and in life! An avid reader as a child (and something of a loner inherently), I was told I wasn’t good at sports and should stay focused on my intellectual side. As a result, I never engaged in team sports and didn’t pursue athletics in any way other than as an observer. No surprise, when people were chosen for sports teams in school, I was always among the last to be picked. Though my mom encouraged my sister and me to engage in arts and crafts. Though I actually won awards for my projects, my sister was dubbed “the artistic one,” and me “the intellectual.” When John Lennon was five, at school his teacher asked him what he wanted to be when he grew up. He wrote down “Happy.” She told him he didn’t understand the assignment, and he told her that she didn’t understand life. Wise beyond his years even then at five years old! More recently my friend rocker Paul Stanley of KISS recently observed something similar. A mother tweeted how her six-year-old daughter painted an amazing scene in an after-school art club and the art teacher told her she’d done it wrong. She was so upset as art was her favorite thing to do. Paul was mortified. He responded to the child through her mother, “your art is AWESOME!! There is no such thing as doing art ‘wrong.’ There are only teachers who are wrong! Keep doing exactly what you’re doing; I LOVE it!” How about you? What labels have you carried throughout your life, and how have they impacted how you saw and interacted with the world in terms of barriers or constraints? Busting Through (Usually False) Labels Is Liberating As a result of growing up and living these false labels, we adopt belief systems about who we are and what we are and aren’t capable of. And we diminish our capabilities, hold ourselves back, and limit our life circumstances – all because of things others said that we took on as being true about us. When you realize that you are not the labels others have imposed on you, you can free yourself to take back your power and choose to see yourself differently. When you see that those were just belief systems that no longer serve you (and never did – and weren’t even true!), you are free to take on whatever is calling to you to be and do now. For example, you’re being led to take up painting (maybe for the first time ever) – but you’ve held that you weren’t creative all your life – try taking a class and dabbling in it; wade in and prove that in fact that believe was a lie. One highly effective tool to begin breaking loose these old beliefs and thought patterns about ourselves is to question the truth about them. Byron Katie is an author and speaker who teaches a method of self-inquiry known as “The Work” (and has published books and courses on this approach). Effectively it encourages us with four powerful but simple questions to address stressful beliefs, anxieties, and assumptions that may have held us in their grip for years and gently moves us to self-evaluate whether these are really true – and to re-frame new possibilities that are likely to be more positive and freeing allowing us to move forward in our lives with peace and ease. What Might Be Possible if You Embrace the Label of “Creator” (Get Curious) A colleague of mine, Steve Chandler, is an inspiring coach and author. One of my favorite books of his addresses this topic head-on – and it’s simply called “Creator” (I highly recommend it). Can you see how powerful it can be to make some time for introspection to consider where you may have held yourself back by living old beliefs, labels, and limitations that others (or you yourself) have imposed on you that have resulted in you playing small or holding yourself back in life? Can you also see the promise and potential in terms of what’s possible in your life when you shift out of those debilitating mindsets? I hope you’ll make the time and effort to get curious, take a closer look and evaluate this for yourself. You owe it to yourself and to those you love to take the reins of your life, embrace the truth about your gifts and talents and who you really are, and plot a truly empowered course from here forward. I’d love

Mastering the Art of Celebrity Wrangling
Medium.com, June 2021. From Seinfeld to Jason Momoa, from Lady Gaga to Gwen Stefani… How to engage the right celebrity for your event. Read the entire article here: https://medium.com/@kelli-richards/mastering-the-art-of-celebrity-wrangling-fd5f11d81798

What Do You Long to Resume Post-Pandemic?
Medium.com, June 2021. Some thoughts as I walk into the light of day… Read the entire article here: https://kelli-richards.medium.com/what-do-you-long-to-resume-post-pandemic-bdb35c3ad006

When You’re at a Fork in The Road; Re-inventing Your Life and Legacy
Medium.com, May 2021. When the Magic Question is: What’s Next? (Reinventing Your Life Around Your Values, Passion and What Matters Most as Your Legacy). Read the entire article here: https://medium.com/@kelli-richards/when-youre-at-a-fork-in-the-road-re-inventing-your-life-and-legacy-db044f71bf3c

A Treasure Trove Series for Beatle Lovers
Medium.com, May 2021. Beatleologist Scott Freiman has archived all manner of photos, video clips, and other rare and unique Beatle memorabilia. Here’s more about it! Read the entire article here: https://medium.com/@kelli-richards/a-treasure-trove-series-for-beatle-lovers-61aed23dd0ba

Sharkpreneur Podcast with Seth Greene & Kevin Harrington
I was Seth’s guest on the June 7th show. It’s a brief and punchy podcast that was a lot of fun to do. You can listen to it here. I think you’ll like it!

Forget Your Troubles, Come On Get Happy
Over the past year, since the pandemic and subsequent shut-downs have up-ended our world, there have been many things to worry about (legitimately). That said worrying is most often a complete waste of time and energy. It doesn’t solve the issues we’re faced with. Clear thinking and focused action solve problems. Worry and anxiety simply mask our thinking (like a Band-Aid) and drain us of vital energy when we could be applying our minds towards tangible solutions. Here are a few tips to support you in reducing your worries and embracing your life. Take a Closer Look The next time anxiety strikes and you feel overwhelmed or paralyzed, the best thing to do is to slow down and pause to stop the monkey mind that goes on in your brain. With just a brief break in the action and a deep breath, you can regain your composure, reflect on the situation objectively, and identify possible options to address it. You can reach out for support from trusted others around you as desired to provide you with much-needed perspective and insights. From there, map out your worry about the situation in detail—and jot down at least three alternate courses of action you could take to address it. Options demonstrate there are several ways you can look at what’s going on, that you have choices, they can support your confidence, and provide you with the realization that you have more control over the situation than you first thought. It’s all about how you react. By giving yourself a temporary pause, writing down and reflecting on the cause of your anxiety, you gain emotional distance. From there you can more objectively evaluate your options and which one feels like the best course of action in the moment. The more action you take, the more your worries fade away and the better your feel. Accept the Worst-Case Scenario When you break down your fears and get to the essence of what’s creating your anxiety, you come to the worst-case scenario around a given situation. At that point, you can see whether you could accept that scenario (the answer is usually yes if you get creative with options), and you can also evaluate objectively the likelihood of that worst-case outcome really taking place. Most often the reality is that it won’t happen, and if it did, that you’d be equipped to handle it. For example, let’s say that you or your spouse gets laid off from your job unexpectedly. That’s a big fear that many people have! Typically either you have some emergency savings set aside in a rainy day fund and/or you’ll have some form of severance (and unemployment pay) and/or one of you is still bringing in an income. Reducing your spending while the person out of work seeks a new job is often quite helpful—and you find that you may have been overspending on things that you didn’t really need to, which in itself can lead to better habits moving forward. You probably wouldn’t lose your house, and if you did then what? You may be able to move in with family or friends temporarily (or rent a place) until you got back on your feet financially. Would these be challenging options to have to deal with? Yes, but you would survive what undoubtedly would be a reasonably temporary situation. If you had to start over you could. Knowing that you could survive your worst-case scenario provides you with a sense of calm, confidence, and peace of mind allowing you to take action and forge ahead. Contain And Address Your Concerns The best way to address your concerns (assuming they are valid versus your mind running amok) is to take focused action to move through them. When you can compartmentalize the situation at hand that’s got you in its grip, you can take the actions that are yours to take—and then get on with the rest of your life. Whatever’s causing the anxiety doesn’t need to paralyze you and your whole world as long as you’re taking productive steps toward resolving your concerns. Again, this is where having a great support system and people in your inner circle that you can talk through options with can be instrumental in helping you get through trying times and unexpected challenges. They can support you emotionally and mentally to re-frame your reality, provide perspective, and often come up with creative options and solutions you may not have thought of in the heat of the moment when you’re too close to the situation at hand. You’ve Got This When something shakes up your world, give yourself the gift of a “time out” to pause, reflect and address the situation with calm, objectivity and support. That in itself should provide some much-needed relief. Keep breathing and keep the faith. When you trust yourself and come from a position of agency and composure knowing you can take care of virtually any situation (and manage your anxiety when it arises), you can often right the ship by identifying solutions and specific actions you can take to handle whatever is going on in your life. Remember that when you take care of today, tomorrow takes care of itself. No matter what, you’ve got this!

My SPITR i’view with Lee Abrams, Legend/Visionary/Architect of Media Evolution
The video podcast series “Who Knew – Smartest People in the Room” continues to deliver a range of terrific fireside chats with leaders in music/tech sharing their experiences and insights that have (and continue to) shape the space over time. I’m a guest host for the series, and recently enjoyed a wonderful conversation with Lee Abrams on media evolution.
The Lost Art of Being HONORABLE
Doing Right By Ourselves and Others as a Mindful Practice Many of us were raised with the edict of “The Golden Rule.” You remember that one, don’t you? Essentially “do unto others as you would have them do unto you.” It seems to me people used to treat each other with more kindness and respect, with an intent to honor their commitments to one another, and to lift each other up with an eye towards improving and enhancing each other’s lives. Was that some utopian vision of yore? I don’t think so. But in recent times it appears those social mores have gone by the boards to a certain extent – and I’m hoping that as conscious individuals many of us will do what we can to restore them in our daily rounds and interactions with others. Because to do so is a sign of embracing our humanity and empathy and is something we are in control of. What it Means to be Honorable and Why it Matters Another timeless saying in our society is “your word is your bond.” The implication is that we act with honor and integrity and that when we make a commitment to someone or something, we follow-through and do what we say we’re going to. People can count on us; we are accountable. And again, that seems to be something that is more the exception than the norm. We need to be able to count on each other in life and in business; it’s how we make our decisions about who to be in a relationship with – in our choices of partners, friends, and in our business colleagues, bosses and the businesses and organizations we choose to engage with. When people behave honorably and honor their word, that’s when trust develops. Without it, at best we become cynical and operate at arm’s length with others – and life can become a long slow trod through enemy territory where we have to be on our guard at every corner. By contrast, when we engage with people who are honorable (and we are ourselves), we can relax and be our authentic selves, do our best work, and have an impact in creating the type of society and communities we choose to live in, a world where we have each others’ backs, and where we can count on each others’ support. That’s the type of role model we seek to create as an influence on our children and future generations. In this orientation, we can truly thrive. How Being Honorable Makes a Difference for Ourselves and Others There are many facets of how this looks and plays out – many examples beyond what we can cover in this brief article. One is transparency in business. Are we authentic and straightforward with our partners, colleagues, clients and shareholders in good times and bad, even when things have gone awry? Another is practicing kindness to others. Instead of bemoaning that a homeless person comes into an outdoor dining area with their shopping cart and sits among you and your fellow diners – do you chastise them and wish they would leave, or do you pick up the tab for their meal realizing one act of kindness can have a ripple effect to relieve someone’s misery and an otherwise challenging existence? And of course, there is being honorable to yourself. When you make a commitment to improve your own health and well-being, do you do what you said you were going to do in terms of regular exercise, eating healthy food, and practicing other self-care habits that can get you there, or do you succumb to self-sabotaging habits that contributed to the state you’re in that you’re seeking to shift out of? These are all things that can not only improve our own condition and that of our society (one act and mindful commitment at a time) – but that have a ripple effect on those we engage with. And the best news is that we’re in full control of behaving honorably many times in a given day. Ideas to Improve Being Honorable as Part of a Mindful Practice *When you make a commitment to yourself and others, show up and take action, and do what you said you would do (simple as that). If you can’t or you’ve changed your mind, choose again, recommit to your new direction, and let others know what they CAN count on you for. *Be authentic and transparent – that’s honoring in and of itself. If a mistake gets made or circumstances change and you can’t honor your original intention – let those around you know, take ownership and responsibility, and share what you are willing to do from here forward. Don’t disappear, “ghost” others, and retreat – that’s cowardly and makes problems worse. *Adopt a mindset of kindness and do what you can to support the well- being and success of others when you can. It can be simple gestures like smiling and waving at others, lending an ear or a shoulder to someone who’s having a challenging time, or something more complex like making a referral or writing a check when you can that has the potential to make a real difference in someone’s life. You’re literally investing in someone else’s success and paying it forward. What would life be like if more of us chose to behave this way on an ongoing basis? We don’t have control of a lot in this complex world – especially in times of challenge and chaos as we’ve been enduring with the pandemic and other global circumstances of late, but we DO have control over how we treat ourselves, and how we interact with others – which with daily practice and intent can have a ripple effect in creating the type of society and world we choose to inhabit. What are you doing to practice being honorable? I’d really be interested to know.

A Tale of Two Rockers Embracing Soul Roots
Medium.com, March 2021. How Paul Stanley and Todd Rundgren are stepping out of their best-known “lanes” to showcase their musical talents cross-genre. Here’s a look at each of their soul-infused projects, and why you may want to tune in. Read the entire article here: https://medium.com/@kelli-richards/a-tale-of-two-rockers-embracing-soul-roots-ecf4fc214567

My SPITR interview with Jacquelle Horton, CEO of Fave
In this podcast interview, Kelli chats with Jacquelle Horton, a former Product Manager at Google and YouTube, who is currently Founder/CEO of Fave (which was the 2020 ‘Startup of the Year’ in music tech), and was also named to the Forbes 30 Under 30.
The Magic of Asking for What You Want
Do you believe you can have virtually anything you want? I do. We all have a magic wand that can help us achieve our desires, but we forget that we do and overlook the power at our disposal to dramatically increase the odds of having what we say we most want in our lives. We simply need to make requests of others and ASK for what we want. That’s the big secret and the big opportunity. I’m often asked about my experience in having Steve Jobs as a mentor for many years — and how that came about. We both grew up in the same town (Cupertino, CA) in what would become known as Silicon Valley; Steve was seven years older than I. When I was in high school, I was a member of a group called Future Business Leaders of America (FBLA), and we were challenged with approaching someone in business who we admired to ask if they’d be open to mentoring us. I chose Steve because I saw his genius early on (even at my young age) and was fascinated by Apple as the Wonka factory in my own backyard. I approached him at one of a couple of favorite healthy restaurants in town that I’d see him at periodically when I went out with my Mom.

Nine Steps to Making Change Easier
Los Altos Hills Living, February 2021. Change doesn’t have to be hard; here are some tips to make it a smoother process. Read the entire article here: https://kellirichards.com/wp-content/uploads/2021/02/KR-article_LAH-Mag_February2021.pdf
Client Spotlight: MultiView Media
I’m excited to share that one of the start-ups I’ve been working with over the past couple of years, Multiview Media, led by founder/CEO Ray Meadham has launched our multi-camera angle streaming platform. Verizon Media invited us to be one of their spotlight partners a few weeks ago at CES (including a mention by the CEO during his address), and this past weekend we powered a 3-day online fest with one of our partners — JBTV, the long-running music television program aimed at breaking new acts. JBTV provided historic content from its extensive archives and Multiview Media provided its OTT platform to deliver this content at home or via smartphone or tablet – all in a new and interactive way. Featured artists among the two dozen or so during the recent 3-day JBTV Virtual Fest included: Fall Out Boy, Imagine Dragons, BTS, Honne, The Struts, Smashing Pumpkins, Gary Numan, Filter, Portugal the Man, Yungblud, Charli XCX — and others, many of whom played for JBTV early in their careers. Some of the performance footage was pretty rare as a result.

Set Up Your New Year For Success
Los Altos Hills Living, January 2021. How to finally shift behaviors/habits/mindsets, honor intentions, and realize some cherished dreams to make 2021 one of your best years ever – really and truly – starting this month. Read the entire article here: https://kellirichards.com/wp-content/uploads/2021/02/Kelli-Richards-2768_Los-Altos-Hills_January2021.pdf

Client Spotlight: JEENI
LinkedIn.com, December 2020- I’ve decided that I’m going to write blogs periodically about some of the cool clients I’m fortunate enough to work with. One of them is a UK-based venture called JEENI run by long-time client, colleague and friend — Mel Croucher; a legend in the UK games industry. Simply put, JEENI is a multi-channel streaming service for independent musicians and performers, providing a unique showcase to put undiscovered talent in front of a global audience. JEENI artists get to keep 100% of everything they earn from the sale of their music and merchandise. JEENI audiences are given the power to vote, donate and be rewarded too. Read the entire article here- Client Spotlight: JEENI

Spotlight on Children of The Beatles: Acorns and Oaks
LinkedIn.com, December 2020 – Most people are aware that I am (and always have been) an avid Beatle-ologist from a very young age. One of the things I find particularly fascinating is what’s become of the children of the Beatles — between the four guys, they had 10 biological children in total, and all but George also have stepchildren. Read the entire article here- Spotlight on Children of The Beatles: Acorns and Oaks

A Twist on Holiday Celebrations This Year
Los Altos Hills Living, December 2020. Given the hand we’ve been dealt by Covid-19 this year, many of us may need to come up with alternative plans for how we celebrate the Holidays.. Read the entire article here: https://www.facebook.com/theallaccessgroup/photos/a-twist-on-holiday-celebrations-this-yeargiven-the-hand-weve-been-dealt-by-covid/3745093032226371/?_rdr

Unexpected Pandemic Gifts
Los Altos Hills Living, October 2020. A powerful time to reflect on what matters most to you, your family, your work and your world… Read the entire article here: https://www.facebook.com/theallaccessgroup/posts/unexpected-gifts-of-the-pandemica-powerful-time-to-reflect-on-what-matters-most-/3740283356040672/
Bringing Much Needed Joy to the World
I’m a member of the Thought Council of the C-Suite Network run by Jeffrey Hayzlett, a highly sought after speaker, author, thought leader & the former CMO of Kodak. A bright light emerged in a recent Zoom session from an inspiring woman named Sheryl Lynn who shared her vision of sparking more joy in the world. This is her passion and purpose and it’s infectious — so much so that I’ve signed on as an ambassador of her organization to help make cultivating and expressing more joy a global movement.
Client Spotlight: AmplifyX
A trend that’s been growing over the past couple of years is one of investing in music and art as alternative asset classes for diversification in one’s portfolio – alongside other established categories like fine wines, rare automobiles, exotic watches, precious metals, and real estate. It seems stressful economic times often underscore the appeal of alternative assets like these. There’s a reason for this influx of late: music royalties and intellectual property (IP) have become desirable investment targets given royalty payments often remain steady over time despite fluctuations in the stock market. For buyers, artists’ catalogs are commodities that can be traded like gold or oil. “If the investment is good, if you’re investing in proven back catalogs, they tend to perform really well independent of any stock movements,” music business writer Cherie Hu. “If you’re investing in a tech stock, a lot of the bigger tech stocks move in the same direction a lot of the time. Investing in music royalties escapes that co-dependence. It’s pure passive income. You’ll make money in your sleep from it. It doesn’t require any proactiveness.” While it may seem odd to think of songs as investment assets, Goldman Sachs has predicted music revenues will more than double to about $131B by 2030 so putting money in songs could prove a pretty wise strategy to diversify a stock portfolio.

Why Doing Less Can Actually Be More Fulfilling
Los Altos Hills Living, September 2020 Doing less allows you to achieve more…
Unintended Casualties of the Pandemic
There have certainly been many casualties during the pandemic — loss of life, loss of jobs, and so much more. But small business providers and communities have also been directly impacted by the loss of many vital stores, restaurants, and of service providers. In my own community, I had a favorite restaurant that I frequented several times a week over the past 25 years (kind of like my Cheers) called Hobees. It did not survive.
Client Spotlight: JEENI
I’ve decided that I’m going to write blogs periodically about some of the cool clients I’m fortunate enough to work with. One of them is a UK-based venture called JEENI run by long-time client, colleague and friend — Mel Croucher; a legend in the UK games industry. Simply put, JEENI is a multi-channel streaming service for independent musicians and performers, providing a unique showcase to put undiscovered talent in front of a global audience. JEENI artists get to keep 100% of everything they earn from the sale of their music and merchandise. JEENI audiences are given the power to vote, donate and be rewarded too.

Embracing Our Resilience in Times of Chaos
Los Altos Hills Living, August 2020 Makes it easier to get through challenging times…
Same Old Story — Different Era
There has been so much turbulence and upheaval of late, certainly catalyzed by the global pandemic and the resulting consequences with layoffs and unemployment, uncertainty around a timeframe when we can operate freely in the world again, and the lack of leadership and political climate (at least in the U.S.). However, things have really heated up in the past few months with racial issues and hate crimes, and the resulting protest marches, looting and overall anger, frustration and outrage.
A Time of Reinvention
I don’t know about you, but with all that’s going on around us at the moment it feels like there’s so much we don’t control these days. There are a lot of things we aren’t in charge of, but one of the things we can do is to go inward, reflect, and take stock of our lives — all areas of our lives. It’s a powerful time to reinvent ourselves and our lives if we take the time to pause and consider whether the choices we’ve made in the past still hold up with where we’re at today in our lives — and where we’re going next. Some questions to consider:

Time to Do Everything But Think
Los Altos Hills Living, June 2020 How doing so helps you avoid mistakes and burnout

Working Remotely, and LOVING It
Los Altos Hills Living, May 2020 As someone who has worked from home for years now, I can attest that there are many ways to set yourself up for success in the current WFH climate. You might end up loving it is as much as I do! Read the entire article here: https://www.facebook.com/photo?fbid=3004442762958072&set=pb.100057050696777.-2207520000
Praise for Trader Joe’s Handling of Covid-19
During these ‘shelter in place’ times, save for daily walks, I’ve been limiting myself to going out to replenish groceries every 7-10 days on behalf of myself and my older neighbor. My sole destination is Trader Joe’s. I’m in awe and admiration in terms of how they’ve been handling the shopping experience since SIP began.
How to Stay Sane While Sheltering in Place
Many of us have been going a little stir crazy after several weeks of sheltering in place. But given it’s likely we’ll be in this situation for quite a while longer, it’s to our benefit to find ways to retain our sanity during these challenging times. Here are a few ideas to share that I’ve found have been working for me.

The Triple Win Trifecta of Referrals
Los Altos Hills Living, March 2020 Why referrals Are Critical to Your Success in Life and Business.
The Many Benefits of Fresh Meal Kits
I don’t know about you, but as a busy single professional, it’s hard to find time to eat well. When I’ve been exhausted at the end of a long day in the past, it was tempting to either eat out or order in or heat up a frozen meal or worse. All that’s changed now with the onslaught of fresh meal kits having entered the market in the past few years. Whether you’re single, a couple or a family, whether you’re paleo, vegan, diabetic or carb-conscious, there’s a meal kit service for you that can be delivered directly to your front door, fast and fresh.

Nesting is Best Left to the Birds
Los Altos Hills Living, February 2020 How remaining in your comfort zone can hold you back…
Spotlight on Children of The Beatles: Acorns and Oaks
Most people are aware that I am (and always have been) an avid Beatle-ologist from a very young age. One of the things I find particularly fascinating is what’s become of the children of the Beatles — between the four guys, they had 10 biological children in total, and all but George also have stepchildren. I want to keep this blog relatively brief so allow me to share just a few examples to showcase the talents and passions of these amazing renaissance individuals and what they’re doing in the world as part of their legacy (I may well elect to do a more in-depth article at some point covering all of them). The one I’ve been closest to myself is Julian Lennon (John’s older son) who is the same age as me;

An Attitude of Gratitude Matters Year-Round (Not Just During the Holiday Season)
Los Altos Hills Living, December 2019 The many proven benefits of gratitude.

Giving Back: The Responsibility of Every Entrepreneur
Los Altos Hills Living, October 2019 Growing companies have a responsibility to give back. Giving back can come in many different forms – here are a few suggestions for getting started. Read the entire article here: https://www.facebook.com/photo/?fbid=2707529295982755&set=pb.100057050696777.-2207520000
Why In-Person Connections Matter More Than Ever
People call me a ‘super-connector’; I literally make my living connecting people and opportunities to each other and I have a very broad and deep network that I’ve built over many years of establishing long-term trusted relationships. Many of these relationships were developed the old-fashioned way, by having ‘live’ conversations of substance in person or over the phone over time. That said, we live in a fragmented world where more and more we connect through devices and technology (whether via text messaging on our phones, e-mail over the Internet or via Zoom conference calls online). While these technologies are arguably convenient and time-saving, something has gotten lost in translation.

A Grammy Winner, A Circus Master, And An Apple Veteran On Career Reinvention
Los Altos Hills Living, August 2019 Leaving Apple to set out on a new career path wasn’t easy. But as a Silicon Valley native, I found the entrepreneurial spirit I needed to reinvent myself was pretty close at hand… Read the entire article here: https://www.fastcompany.com/3061833/a-grammy-winner-a-circus-master-and-an-apple-veteran-on-career-reinvention
Live Life Fully and Mindfully — Things Change Quickly
Most of us coast along in life day-to-day, and we don’t always think and act mindfully in the moment. There are many reasons why it’s important to practice doing so most of the time, but perhaps the biggest one is that things change quickly in life — and often unexpectedly. When you’re mindful, you have fewer regrets when they do. Here are a couple of examples that have happened to me recently.
Trend Towards Borrowing vs Buying Books
In the digital age, many have turned to reading books on Kindles, iPads, and Nook devices among others. Others (including myself) like the feel and smell of reading physical books, folding the corners of meaningful pages to refer back to at a later date, which I often do. However there are several practical challenges when doing so: a) the first is that books have gotten increasingly more expensive (unless you buy them on Amazon and/or used, both of which I often do); b) the second is that you’ve got to have room to store those you want to keep, and c) they’re heavy to carry when you travel, especially if you don’t check bags, which I haven’t done for 20 years.
Another Slant on Purging Clutter (Digital)
By now, you must be living under a rock if you haven’t heard about Marie Kondo’s innovative KonMari Method to help people clear out clutter in their homes (and offices); she’s published two best-selling books on the topic, and now has a wildly popular series on Netflix entitled “Tidying Up with Marie Kondo”. Studies have shown that reducing clutter in our homes and environments leads to reduced anxiety levels, enhances relationships, and even increases productivity. But beyond throwing out books, clothes, furniture and other sentimental items you’ve been hanging on to in your living space, have you considered the psychic weight of the clutter that lives in your computer and on your smartphone?
Exploring the Rivalry and Respect between Paul McCartney & Brian Wilson
A guy named Jeffrey Stillwell has put together a great video essay focused on the so-called “rivalry” between the Beach Boys and the Beatles; and in particular the relationship between Paul McCartney and Brian Wilson. They were most certainly inspired by each other creatively and each wound up bringing out the best in each other as both are quick to confess. When “Pet Sounds” came out, it blew the minds of the Beatles, and that was a big catalyst to what would become “Sgt Pepper” in terms of musical experimentation — both are still such iconic albums that it’s hard to believe it’s been 50 years (on average) since each was released. This video biopic also chronicles the relationship and interactions between Paul and Brian over the decades, and ultimately the deep respect they have for each other —and it’s worth investing the 20 minutes to watch it. There’s also a personal tie for me here in a couple of ways.

The “Happy Money” Movement
LinkedIn.com, August 2019- Two years ago, I was attending a gathering of my advanced coaching graduate alum with our mentor, Alan Cohen, in Hawaii. Alan often invites colleagues of his to join us via Skype as guest contributors. That year, he invited Ken Honda from Japan who had been a successful entrepreneur in Japan — and then went on to be one of the best-selling authors in Japan (selling over 7 million copies of his books worldwide.) I resonated with Ken’s style, demeanor, approach and message immediately. He told us about a book he was working on called “Happy Money” — and I couldn’t wait to read it. Read the entire article here- The “Happy Money” Movement

Anagrams (and Alliteration) Abound
LinedIn.com, August 2019- And now for something completely different. I’ve been noticing intriguing anagrams popping up all around me lately. An anagram is a word or phrase created by re-arranging the letters of another, such as cinema formed from iceman. Many people are familiar with these in doing the Word Jumble in their newspaper. But the ones that have been showing up for me lately are ones that have a little more significance — almost like sign posts that encourage me to slow down and ponder their meaning in my life. Here are a couple of examples that have crossed my radar recently — perfectly normal, and yet (!). Read the entire article here- Anagrams (and Alliteration) Abound

The Title Says It All — This Book Delivers on the Promise
LinkedIn.com, July 2019- I’m recommending a book recently published by a colleague entitled: “Mastery Under Pressure: All that stands between you and your goals…is YOU!” This small but mighty book packs a lot of powerful tips, tools and resources into its 100 pages (!). Author Tina Greenbaum delivers insights and practical strategies to move you out of your mindset and limiting thoughts into high performance and action. We can be our own worst enemies and sometimes we lose our compass along the way. This book is like a roadmap to guide you gently but firmly back onto your path to find (or re-claim!) the success you seek. The principles that are outlined are easy to relate to and while the exercise are ‘simple’, they’re also profound IF the reader is willing to put them into active practice. This book will remain close at hand anytime I need reinforcement. Read the entire article here- The Title Says It All — This Book Delivers on the Promise
Waiting for the Harvest in Business
As an entrepreneur and/or a self-employed professional, have you ever been in a situation where a game-changing opportunity presented itself to you in business? Something that could “overnight” propel you to a different level of success and financial freedom? Only to find that the brass ring was further away than you thought? And while the opportunity seemed to be realistic and close at hand, it remained elusive for a long period of time; sometimes years at times? I’ve been in such a situation with not one but several ‘big deal’ business opportunities over the past few years. I won’t lie; it has been a trying experience, ranging from being annoying, frustrating and even gut-wrenching — waiting for the dominos to fall and for the scales of justice to be balanced in my favor. Holding my breath and waiting to exhale.
The Simple Pleasures of Summer
Summer always seems to be a season everyone universally looks forward to. Plenty of fresh air, longer days, warm sunshine, family time, time off for vacations & travel, summer camp, picnics, fireworks, concerts and so much more that’s unique to each person. And of course how we spend time changes throughout the course of our lives. Here are some reflections of how it’s been for me and what it’s meant over the years.

When You’re at a Crossroads: Reinventing Your Life and Your Impact
Atherton Living, June 2019 Los Altos Hills Living, July 2019 When the Magic Questions is: What’s Next? Reinventing your life around your values, passion and what matters most… Read the entire article here: https://x.com/kellirichards/status/1925699275415011576
The “Happy Money” Movement
Two years ago, I was attending a gathering of my advanced coaching graduate alum with our mentor, Alan Cohen, in Hawaii. Alan often invites colleagues of his to join us via Skype as guest contributors. That year, he invited Ken Honda from Japan who had been a successful entrepreneur in Japan — and then went on to be one of the best-selling authors in Japan (selling over 7 million copies of his books worldwide.) I resonated with Ken’s style, demeanor, approach and message immediately. He told us about a book he was working on called “Happy Money” — and I couldn’t wait to read it. The basic premise behind Happy Money is that most of us have arrested development when it comes to finances. We hold deep-seated beliefs that we adopt from a young age based on our parents’ attitudes towards money — and we’re not typically conscious that we’ve taken on those messages as we get older. As a result, the vast majority of adults struggle with money and finance-related issues.
Do It Now — Don’t Wait; Tomorrow May Be Too Late
I got the news via a colleague’s post on Facebook two weeks ago. A cherished, much treasured colleague I’d known for three decades ended his life suddenly. No one saw it coming. And he had just reached out to me recently wondering when I was going to be in LA next so we could get together. His name was Gary Stewart and he was a giant among men in the music/tech world. He’ll be very sorely missed. There have been some great tributes and coverage about the impact of his life and work in all manner of publications since his death ranging from Rolling Stone to the LA Times and the New York Times. He was a master archivist in rock music, and was responsible in large part to re-issues, compilations and boxed sets of some of the most beloved artists in the rock canon primarily working with Rhino Records to bring these wonderful products to market. Gary was a truly nice guy who gave so much to everyone around him generously and graciously.
Anagrams (and Alliteration) Abound in April
And now for something completely different. I’ve been noticing intriguing anagrams popping up all around me lately. An anagram is a word or phrase created by re-arranging the letters of another, such as cinema formed from iceman. Many people are familiar with these in doing the Word Jumble in their newspaper. But the ones that have been showing up for me lately are ones that have a little more significance — almost like sign posts that encourage me to slow down and ponder their meaning in my life. Here are a couple of examples that have crossed my radar recently — perfectly normal, and yet (!).

The Power of Expanding Your Communities (Network Effect)
LinkedIn.com, April 2019- We all tend to swim in familiar waters — and many of us are members of the same community of business professionals year over year. I know I’ve been guilty of that. Not that there’s anything wrong with that, but, every once in a while, it would behoove you to step out of your comfort zone and engage with new groups of individuals. Doing so can afford you fresh perspectives, insights, ideas and new business relationships that can lead to greater opportunities and the ability to add to your network and cultivate new collaborators and friends. Read the entire article here- The Power of Expanding Your Communities (Network Effect)

Serendipity: Pay Attention to Random Occurrences
LinkedIn.com, April 2019- Part of being mindful is that we are that much more attuned and receptive to seemingly chance occurrences as we go about our day. Especially if we live from a stance of “what if” and possibilities as I do. For example, recently I ran into a woman in the green room as I was in NYC getting ready to tape a segment for a business show on TV — and she asked what I did; I told her I was a super-connector. She held up a book that she’s just written called “The Connector’s Advantage” and we both had a laugh. I made a new friend instantly in the author, Michelle Tillis-Lederman, who is an author and leadership speaker — and who subsequently invited me to become part of a group she’s involved with for female authors. You just never know right? Read the entire article here- Serendipity: Pay Attention to Random Occurrences

The Fine Art of Celebrity Wrangling
Atherton Living, March 2019 Los Altos Hills Living, April 2019 From Seinfeld to Huey Lewis and More: How to Engage the Right Celebrity for Your Event Read the entire article here: https://kelli-richards.medium.com/mastering-the-art-of-celebrity-wrangling-fd5f11d81798
The Power of Expanding Your Communities (Network Effect)
We all tend to swim in familiar waters — and many of us are members of the same community of business professionals year over year. I know I’ve been guilty of that. Not that there’s anything wrong with that, but, every once in a while, it would behoove you to step out of your comfort zone and engage with new groups of individuals. Doing so can afford you fresh perspectives, insights, ideas and new business relationships that can lead to greater opportunities and the ability to add to your network and cultivate new collaborators and friends.
Serendipity: Pay Attention to Random Occurrences
Part of being mindful is that we are that much more attuned and receptive to seemingly chance occurrences as we go about our day. Especially if we live from a stance of “what if” and possibilities as I do. For example, recently I ran into a woman in the green room as I was in NYC getting ready to tape a segment for a business show on TV — and she asked what I did; I told her I was a super-connector. She held up a book that she’s just written called “The Connector’s Advantage” and we both had a laugh. I made a new friend instantly in the author, Michelle Tillis-Lederman, who is an author and leadership speaker — and who subsequently invited me to become part of a group she’s involved with for female authors. You just never know right?

The Power of Presence
LinkedIn.com, March 2019- I’ve observed that of the things many of us struggle with is being present — not living with regrets from the past or fears of the future, but simply being here now (as Eckhart Tolle or Ram Dass have eloquently expressed it). It’s perhaps one of the greatest skills you can master throughout your lifetime as it allows you to fully be with those around you now, in real time and as importantly it allows you to be with yourself more fully and mindfully in the moment. When you do that you cultivate peace of mind for yourself, you can enjoy our surroundings, feel more ease, and have more joy and balance. You’re no longer carrying the weight of anguish, anxiety and fear with you at every turn — and you can really breathe. How precious is that? Read the entire article here- The Power of Presence

The Power of a Weekly Sabbatical
LinkedIn.com, March 2019- One of my business mentors is Alan Weiss (aka “The Million Dollar Consultant”); he’s the global authority on educating and coaching consultants, and I’ve been working with him for well over a decade at this point. Alan shares best practices from his own experience and teaches us how to grow and expand our businesses, how to be leaders in our respective fields, and essentially how to thrive under all circumstances. Alan is constantly re-inventing himself and coming up with compelling new programs and services for his audience. Read the entire article here- The Power of a Weekly Sabbatical

Forest Bathing
Atherton Living February 2019 Enjoy the Many Benefits of Walking in Nature
Pay Attention – Our Most Precious Commodity
When you think of our most precious commodity, what would you say it is? Is it time, money, freedom, something else? All those things are definitely important, but it turns out one of the most important things to cultivate is how and where you place your attention. In a noisy, crowded world with an abundance of information and things coming at us every day, it’s never been more important to stay mindful of this. Your attention is money; are you investing it wisely and actively with determination or are you wasting it? As one of my colleagues Roberta Ross recently observed, if you want to be successful and free, mastering your attention is your greatest power. And if you want to create momentum, transform the experience of your business and earn more, you really must invest your attention and your efforts wisely. Simple as that.

The Power of Presence
I’ve observed that of the things many of us struggle with is being present — not living with regrets from the past or fears of the future, but simply being here now (as Eckhart Tolle or Ram Dass have eloquently expressed it). It’s perhaps one of the greatest skills you can master throughout your lifetime as it allows you to fully be with those around you now, in real time and as importantly it allows you to be with yourself more fully and mindfully in the moment. When you do that you cultivate peace of mind for yourself, you can enjoy our surroundings, feel more ease, and have more joy and balance. You’re no longer carrying the weight of anguish, anxiety and fear with you at every turn — and you can really breathe. How precious is that?
The Power of a Weekly Sabbatical
One of my business mentors is Alan Weiss (aka “The Million Dollar Consultant”); he’s the global authority on educating and coaching consultants, and I’ve been working with him for well over a decade at this point. Alan shares best practices from his own experience and teaches us how to grow and expand our businesses, how to be leaders in our respective fields, and essentially how to thrive under all circumstances. Alan is constantly re-inventing himself and coming up with compelling new programs and services for his audience. One of my favorite programs he crafted was a weekly video series entitled “The Weekly Sabbatical” where he’d share five-minute insights on the fine art of taking time for ourselves every week. There were two aspects of this series; one was that we could (and should!) give ourselves permission to work less and enjoy our lives more, and the other was that Alan would share a specific idea for us to consider and try on for size in just five minutes a week.
Commit to Expansion in the New Year
At this time of the year, people often come up with a list of ‘resolutions’ most of which don’t live past the first month (or even the first week!) of January. They often don’t work out because of one or a combination of several factors. Firstly, they’re often vague goals without specific actions or metrics of success fleshed out to achieve those goals. Further, they’re often about what you think you should do to appease others or be more socially acceptable vs want really matters to you at a deep level intrinsically. And finally, there’s often no commitment and no accountability — so inevitably they fizzle out pretty quickly. So what does work?
Distinguishing Between Being Interested and Being Committed
Atherton Living November 2018 Why It Matters!

End Well Symposium – Dec 6; SF
LinkedIn.com, October 2018- One of my clients, Dr Shoshana Ungerleider, is focused on transforming how we end this life. End Well is a dynamic gathering of individuals, led by Dr Ungerleider, committed to generating human-centered, interdisciplinary innovation for the end of life experience. We all have something to contribute to this vitally important movement — which affects us all and our loved ones. Join us as we re-imagine and co-create the end of life experience. Last year’s event was a sell-out, so I encourage you to register right away if this strikes a chord. This one day event takes place this year on Dec 6th in San Francisco. For more info visit: https://www.endwellproject.org/ — and help us spread the word if you’re inclined. Read the entire article here- End Well Symposium – Dec 6; SF
Kelli Richards – High-Powered Connections
Atherton Living, Author: Abbie Burgess October 2018 Kelli Richards has made a career out of forging high-powered connections…

Best Nonfiction Books Recommended by 16 Experts
October 5, 2018, We asked 16 experts: “What are the Best Non-Fictions Books?” (Kelli Richards’ featured answer…)

A Great Celebrity Wrangler Can Create Big Impact for Your Event
LinkedIn.com, March 2018- Are you looking to bring a major celebrity of big artist/band to perform at one of your corporate events this year? Would you like to create an unforgettable experience for your employees and premier clients? Or maybe you (or someone you know) is having a milestone birthday or anniversary where you’d like to have top talent perform. Did you know that, among other things, I’ve been serving as a celebrity wrangler for over 30 years bringing the right top tier talent to my clients for these types of experiences and more? Contact me to discuss your plans — and let me help you add some real sizzle to your event by pulling in the right talent with big impact that will have people talking and smiling about the experience for years to come. Read the entire article here- A Great Celebrity Wrangler Can Create Big Impact for Your Event
Everyone Needs a Coach (The Secret Game Changer)
What do major athletes, tech innovators, actors, rock stars, and successful CEOs all have in common? Many if not most of them have a coach, mentor or trusted advisor in some form or fashion. I only recently learned that Bill Gates did a TED talk awhile back entitled “Everyone Needs a Coach” where he stressed that no matter who we are we can all benefit from having people around us to give us feedback, provide perspective, and help us reach our goals. There are many examples of corporate CEOs and other highly successful and influential people using coaches — like Steve Jobs and Jeff Bezos, who shared Bill Campbell a coach, Alan Mulally (Ford CEO) & Frances Hesselbein (Girl Scouts CEO), who shared Marshall Goldsmith as their coach, and Oprah — whose coach was Maya Angelou; and on it goes.
The Show Must Go On (Harvest Summit)
I attended a wonderful event earlier this month on November 10th, in Sonoma County — called Harvest Summit. I go to a lot of events, but this one is truly exceptional. Dubbed an “innovator’s field trip”, it’s a gathering of some of the best and brightest minds in the world today — all hand-invited and curated from across multiple industries. We had representatives from technology, medicine, transportation, food, wine and so much more. This was the second year of this annual event, and both times it’s been held in an undisclosed location at a private wine estate in Sonoma County — in the heart of wine country. Both years, the settings have been beyond inspiring.

Justin Willman, Magician, Comedian, and Entertainer Extraordinaire
(Photo courtesy of Jillian Sipkins) Justin Willman is a magician and comedian known for his multiple appearances on The Tonight Show, Ellen, Conan, and @Midnight. He’s performed live at the White House for the first family, his online videos have racked up over 50 million views, and his debut comedy/magic special Sleight of Mouth premiered on Comedy Central to rave reviews.

4 Lessons From Mentors of the ‘Shark Tank’ Sharks
November 27, 2017, Inc. As a young entrepreneur, you can learn a lot from a good mentor. Here’s what the sharks of “Shark Tank” learned from their mentors and how their advice propelled them to success. Read the entire article here: https://www.inc.com/kelli-richards/what-you-can-learn-from-shark-tank-casts-mentors.html

Cool Technology Only Goes So Far: Laying the Course to Mass Adoption
LinkedIn.com, November, 2017 – You can have cutting-edge technology, the coolest company culture ever, and a great work ethic. But if you don’t have product-market fit, forget it. So you have a shiny new product. The technology is amazing and groundbreaking. Obviously, it’s going to be the next big thing — or maybe not. There are thousands of stories of tech founders who thought they had come up with amazing technology — and they had — but never found the success they expected. Why? Read the entire article here- Cool Technology Only Goes So Far: Laying the Course to Mass Adoption
Crisis Management — How You React Makes All the Difference
In the past six weeks, we’ve experienced unprecedented disasters of scale — some delivered by nature in the form of the big hurricanes affecting Texas and Florida, and the major fires in Napa and Sonoma counties; and some by man as was the case with the music festival massacre in Las Vegas. While these disasters wreak havoc and change lives in untold ways, how we react to them when they’re going on makes a huge difference in how we (literally) weather the storm, and in the recovery once we’re on the other side. It makes good sense to reflect on lessons learned before, during and after these disasters. Here are a few ideas to share:
In Conversation with Tamer Rashad, Founder and CEO of Humtap
Tamer Rashad, Founder & CEO of Humtap was a guest on All Access Radio recently, and if you’re interested in seeing what being a leader on the forefront of a major game-changing technology looks like then you won’t want to miss this fascinating interview. Tamer is a business leader with a background of over 25 years of general management, corporate strategy, M&A start-up and business development experience in the finance world across the US, Europe and Emerging Markets. Tamer and I share a passion for both music and technology and Humtap is the perfect marriage of both in my opinion. Have you ever hummed and tapped a melody in your head that sounded pretty good? What if you had an app that would turn those hums and taps into original music you could use as a unique soundtrack, royalty free, underneath a video clip you create to share across social media? What if you wanted it to sound a little like Cold Play or David Bowie or another artist? What if you wanted it to have an ethnic flair from another culture, or wanted it in a certain musical genre?

Tamer Rashad, Founder & CEO of Humtap Featured on All Access Radio
LinkedIn.com November 2017- Tamer Rashad, Founder & CEO of Humtap was a guest on All Access Radio recently, and if you’re interested in seeing what being a leader on the forefront of a major game-changing technology looks like then you won’t want to miss this fascinating interview. Read the entire article here- Tamer Rashad, Founder & CEO of Humtap Featured on All Access Radio

What 3 Creative Masters Can Teach You About Success
LinkedIn.com, November 2017- Do you allow yourself the “think space” you need at work? While CEOs believe creativity is the most important skill for leaders, research shows that 80 percent of U.S. and U.K. workers feel more pressure to be productive than creative. Maybe this is why today’s professionals are often too busy to dwell for very long in the zone where creativity flourishes. Read the entire article here- What 3 Creative Masters Can Teach You About Success

Marlin, Founder and Creative Director of Luma Entertainment, Author, Creative coach, Inventor and Innovator
Marlin is the Founder and Creative Director of Luma Entertainment, which offers a new genre of art that uses the dark as the canvas and various lighting technologies as the ‘paint’. Marlin is also an author, creative coach, inventor and innovator, and his creative works span multiple fields from a variety of arts: including theatrical productions, writing, toy invention, juggling, and cartooning.
In Conversation with Lawrence Gowan, Musician, Keyboardist and Lead Vocalist for Styx
Recently I had the pleasure of interviewing Lawrence Gowan of Styx on All Access Radio. In case you missed it, this was one of my favorite interviews to date! Lawrence is a Scottish-born Canadian musician, and for the past twenty years he’s been keyboardist and has shared lead vocals duties with Tommy Shaw for the legendary American rock band, Styx. Sometimes there’s an extra special synergy in my conversations with luminaries on All Access Radio and my conversation with Lawrence was one of those. This was truly a fireside chat and Lawrence was incredibly generous and masterful in in sharing his story and his passion for his work. One of the topics we touched on, near and dear to my heart, was the idea of the concept albums. Some of you may be scratching your heads and saying to yourself, “concept album? what’s that?”

4 Ways AI Startups Can Target the Music Industry
October 30, 2017, Inc. Startups have a lot of room to disrupt the music industry with AI and voice recognition.

What 3 Creative Masters Can Teach You About Success
October 25, 2017, Success Magazine Do you allow yourself the “think space” you need at work? While CEOs believe creativity is the most important skill for leaders, research shows that 80 percent of U.S. and U.K. workers feel more pressure to be productive than creative. Read the entire article here: https://www.success.com/what-3-creative-masters-can-teach-you-about-success/
Don’t Wait — Do It Now
It may be a trite statement, and yes maybe overused, however how many of us are living from this mindset? In the wake of things like the Vegas concert massacre earlier this month — or losing another beloved rocker (Tom Petty), I was reflecting on how fleeting life really is. The best way to honor those whose lives may have been cut short is to live each day fully, fully present, in the moment. To express yourself with those you care about, let them know how you feel. To do the things that matter the most to you now, today — because the harsh truth is that someday may not exist! What if you just acted on a thought or an idea when it came to you, or called someone when they came to mind? Your life would be lived more fully in the moment, and your velocity and results would surely increase. Try it! I love what Steve Chandler says in his terrific new book “Right Now: Mastering the Beauty of the Present Moment”,

Todd Rundgren, Multi-Instrumentalist, Singer and Songwriter
(*Photo courtesy of Tom Callan) An eclectically accomplished musician and studio virtuoso, Todd Rundgren is a multi-instrumentalist, singer and songwriter whose music career has spanned nearly five decades. His musical style has evolved over the years from the simple pop of his early solo albums to the more complex progressive rock of his band Utopia, which gained Rundgren a devoted cult following – and beyond.
Bumper Cars — Be Safe & Sane in Parking Lots
Over the past couple of decades, cars have grown larger and parking lot stalls seem to have shrunk; or at least that’s the way it seems. While out running errands today, I wound up in three very small and overcrowded parking lots that don’t seem to have been designed for the times — and that just adds to challenges posed by oversized vehicles and inexperienced, impatient or frazzled drivers. I slowed my own pace to bear witness. It was amazing to me how fast cars were zipping around and through cars trying to get in and out of stalls, how there was little to no patience, and how inconsiderate people were about how they parked within the stalls (not considering whether the car next to them would have room to open their car doors). They just didn’t seem to pay attention or maybe they just don’t care. Driver courtesy went out the window. Everyone was in a hurry, and I saw Suburbans and large, oversized SUVs and trucks parked in compact spaces — and of course since they didn’t fit, an extra space was taken away. It’s amazing there weren’t more accidents involving the cars themselves and pedestrians. From research I’ve done, it seems something like 20-25% of all accidents happen in parking lots. And over 50% of injuries resulting from backing-up accidents happen when a vehicle backs into a pedestrian in a parking lot. Here are some things to consider that can allow you to keep yourself, your car and others around you safe and sane:

Tamer Rashad, Founder and CEO of Humtap
Tamer Rashad is a business leader with over 25 years of general management, corporate strategy, start-up and business development experience across the US, Europe and Emerging Markets. Currently, Tamer is Founder and CEO of Humtap; a music creation platform driven by the human voice and augmented with artificial intelligence and algorithmic composition, designed to enable real-time music creation and sharing for everyone on-the-fly with some really compelling applications for consumers, artists and labels.

Cool Tech Only Goes So Far: Navigating the Road to Mass Adoption
September 25, 2017, Inc. You can have cutting-edge technology, the coolest company culture ever, and a great work ethic. But if you don’t have product-market fit, forget it. Read the entire article here: https://www.inc.com/kelli-richards/cool-tech-only-goes-so-far-navigating-road-to-mass-adoption.html

4 Ways to Build a Professional Network That Has Staying Power
September 18, 2017, Inc. Your network is no good if you don’t actively engage with the people in it. Here’s how to maintain those connections and add value to people’s lives. Read the entire article here: https://www.inc.com/kelli-richards/4-ways-to-build-a-professional-network-that-has-st.html
What You Need to Know About Corporate Politics
Working in the corporate arena, as an employee or consultant, chances are you’ve experienced politics from time to time, and chances are you’ve not always come up with the winning hand in every situation. I’ve made some observations in this context over the years from when I was a corporate executive, and since as a consultant working within large corporations. Having been on both sides of the fence, here are some lessons I’ve learned that you may find helpful:
Reflections on 9-11 — Finding the Gratitude
It was sixteen years ago today; that terrible day that “will live in infamy” for our generation. There’s no doubt it was one of the darkest days most of us have ever experienced during our lifetime. And yet, on reflection, some good things did come from it — for me personally, and for us as a society. I was one of the producers working on a big Michael Jackson two-night anniversary concert that he did the couple of nights prior to 9-11 at Madison Square Garden in NYC. And I was slated to fly out of Newark to SFO on 9-11 (on Flight 93).
The Importance of Having a Solid Support Structure In Your Life
None of us gets through life alone — and it’s important to pause and reflect periodically on the importance of having people in our lives who really honor and support us in life through thick and thin, whether that’s a whole tribe of individuals, just a few — or even just one. Whether family, friends, colleagues, advisors or some combination of all of these. That becomes increasingly so apparent to me as the years go by. And I’ve been seeing evidence of the importance of having a support structure all around me lately — in my own life and in the lives of others. It may be helpful to share some examples to illustrate this with more clarity.

What Amazon’s Acquisition of Whole Foods Means for Entrepreneurs
August 28, 2017, Inc. No matter the size of you company, you can learn a lot from Amazon’s acquisition of Whole Foods. Read the entire article here: https://www.inc.com/kelli-richards/what-amazons-acquisition-of-whole-foods-means-for-.html

Lawrence Gowan, Musician, Keyboardist and Lead Vocalist for Styx
Lawrence Gowan is a Scottish-born Canadian musician, and keyboardist and lead vocalist for the legendary American rock band, Styx. As a member of Styx for nearly twenty years, Gowan has recorded four studio albums and toured the world over, playing more than 1,600 shows with the band.
In Conversation with Jim Messina, Musician, Songwriter, Singer, Guitarist, Recording Engineer and Record Producer
I recently interviewed Jim Messina on All Access Radio and what a terrific conversation we had! Jim’s legacy spans five decades, three acclaimed rock groups, a vibrant solo career and an array of producing and engineering credits. He’s one of those guys who can do it all. We spent the time reflecting on his dynamic career, collaborations and his current tour.
Structuring Your Day for Optimal Productivity
There are many tips, articles and books out there from highly successful people on how to increase your productivity (especially around work), but here are a few I’ve found to be especially useful for me:
In Conversation with Shep Gordon — Supermensch
I had the pleasure of interviewing “supermensch” and artist manager extraordinaire Shep Gordon a short while ago on All Access Radio. Shep’s been a real inspiration throughout my career, and it’s been fascinating to follow his journey over the years — and a real pleasure to a catch up with him for our fireside chat on my podcast. Shep is truly a visionary Hollywood manager, agent and producer responsible for building some of the biggest careers in entertainment. He’s worked with many incredible artists over the years — including Alice Cooper, whom he continues to manage today after nearly 50 years (!). He’s also the subject of the acclaimed Mike Myers-produced documentary “Supermensch: The Legend of Shep Gordon.” What I enjoyed most about our conversation was learning more about how he approaches life – how he manages the challenges, successes, failures – the ups and downs in life and career.
Gathering of the Tribe: A Reunion of the Visionaries Who Launched the Digital Music Revolution
Last week I was honored to join an invite-only gathering of my peers at the City Vineyard in NYC (owned and run by one of my colleagues, Michael Dorf and one of the hosts of this reunion event). The gathering was meant to honor us crazy visionaries who saw the future of the convergence of music and tech over 20 years ago…and who lived in a crystal ball waiting for the world to catch up with our visions for what would be possible. In my case the future started at the beginning of 1988 when I was part of a small team who birthed the music and entertainment focus at Apple.

How Your Leadership Style Affects Your Ability to Recruit and Retain Employees
July 18, 2017, Inc. Great leaders not only generate strong results and positive external press, but they also create a culture around their own values. Read the entire article here: https://www.inc.com/kelli-richards/how-your-leadership-style-affects-your-ability-to-.html
Search Resources
Topic Areas & Guests
Categories
Join our mailing list
For insights on industry trends, and for details on special projects/events. We respect your time and your privacy.
Kelli’s monthly newsletters are her direct line of communication to clients and friends. Each edition includes a personal note, an overview of recent activities, book recommendations, and more.
Some past newsletters are included on this page. To become part of this community, and to receive the most current communications from Kelli, you can sign up by clicking the button below.
We’re thrilled to have you join us!
Search Resources
Topic Areas & Guests
Categories
Join our mailing list
For insights on industry trends, and for details on special projects/events. We respect your time and your privacy.
