Resources
Cathal Furey
Is a Joint Venture Right for Me?
Once you’ve embraced collaboration as a means to achieve your highest potential in your project or venture, at some point you might start to see potential for more formal partnership.
Entering into a Join Venture is not something to undertake lightly. It is a major decision and requires careful consideration. Here are some of the basics of how Joint Ventures work and some key points to keep in mind when considering whether or not it’s the right move for your business.
The ultimate goal of embarking on a JV is to expand your business, whether by developing new products or moving into new markets. JV’s are particularly relevant for those hoping to expand their business overseas.
No matter the size of your business, Joint Ventures can be utilized to strengthen long-term relationships or to collaborate on short-term projects. A joint venture enables you to share risks and benefits with a partner and can supply you with access to established markets and distribution channels, more resources, greater capacity, or increased technical expertise.
Entering into this type of collaboration with another business is complex; building the right relationship takes time and effort. If you do not have a clear understanding of the goals and the way value will be shared moving forward, a Joint Venture can burn you in the long run. (Just ask IBM when it partnered with Microsoft in the early 1980’s.) Success in a JV depends on the right relationship, a clear and thorough understanding of the goals, and effective communication of the business plan. Here are a few things that could be deadly to your Joint Venture:
> Goals are not 100% clear
> Different objectives among respective partners
> Friction and poor cooperation due to different management styles
> Insufficient leadership and support in the early stages
> An imbalance in levels of investment, assets or expertise brought in by respective partners
Flexibility is at the heart of what makes a JV such an attractive option. For example, a JV can cover only part of what you do and have a limited life span, therefore limiting the commitment and exposure for both parties; or alternatively, you might decide to set up a new company altogether to handle a particular contract.
To help you decide what form of JV would best serve you, ask yourself how involved you want to be in managing it, and consider what could happen if the venture fails.
Understanding how much risk you are prepared to accept is a key element of choosing the right JV approach. Take the time to develop clarity around this central question and you will thank yourself down the road!
Until next time, Kelli Richards
CEO of The All Access Group, LLC
PS: The right mentor will also have the right CONNECTIONS to move any effort forward. Be sure to ask who they think they can bring to the table around advisorship, possible collaboration and even funding.
Want to Take Your Project to the Next Level? Collaborate!
Although our culture tends to celebrate the idea of the “lone creative genius,” the truth is that a look behind the scenes of any success story will very often reveal the work of a stellar team; a group of passionate people who worked together to challenge and motivate one another. Steve Jobs famously promoted collaboration to increase productivity and creativity at Apple. It was one of the benchmarks of all the work that went on during my years there, and it continues to be a best practice of the corporation, and the alum that worked there.
How does this apply to you? Here’s the truth: If you want to take your creative project to the next level, it’s time to give the focus on individual productivity a break and shift toward harnessing the amazing power of effective collaboration.
Remember this rule as you go forward: A team is more than just a group of individuals. Creating a cohesive team unit depends on a variety of factors that, if properly understood, can help you optimize your team selection and work habits. Here are a few facts to get you started:
1. The mere presence of others can boost your performance.
Ever wonder why so many creatives seem to enjoy working in a crowded café, surrounded by strangers? Evidence suggests that the energy of other people can act as a surrogate team, even if we’re working solo. In a 1920 experiment by social psychologist Floyd Allport, a group of people working individually at the same table performed better on a whole range of tasks even though they weren’t cooperating or competing, This is now known as the “social facilitation” effect – the way the mere presence of other people engaged in the same task as us can boost our motivation.
2. Team effectiveness depends on social sensitivity.
The ability of teams to perform well across a range of challenges is referred to as “collective intelligence,” and interestingly it is not based on the average IQ of individual team members. Rather, the collective intelligence of a team is derived from the way team members take turns during conversations – and this often correlates positively with the proportion of women in the group. Which brings us to number 3…
3. Teams perform better when they include both men and women.
A 2012 analysis of nearly 2,400 international companies found that those with at least one woman on their boards tended to be the strongest performers, and the benefits were especially apparent in tougher operating conditions. According to a 2011 experiment by European researchers, the optimum gender balance is 50-50.
4. A good team needs a balance of extroverts and introverts.
Our culture tends to idolize the extrovert, but evidence suggests that the perceived value of introverts in a team setting increases as time goes on, whereas the perceived value of extroverts actually falls – as demonstrated in a recent study by UCLA. While extroverts tend to grab our attention and introverts tend to take longer to showcase their abilities, often it is a balance of complementary personalities that makes for the most effective mix.
The Grand Takeaway? The best teams are built from diverse perspectives and abilities. When creating your dream team, seek out people with different specialties, personalities, and problem-solving styles. If there is friction, don’t give up; instead, train them in better communication.
If you’re building a team to move your best projects forward, remember that the music to making it all work is your mentor. A powerful mentor should be an ally who sees your vision, a leader who brings the very best people and advisors, and a clear picture of how to get from starting point to end game. If you’re looking for that, I’d love to have a conversation with you.
Until next time,
Kelli Richards
CEO of The All Access Group, LLC
PS: The right mentor will also have the right CONNECTIONS to move any effort forward. Be sure to ask who they think they can bring to the table around advisorship, possible collaboration and even funding.
The Who What Where When & Why of Startups
Essentially, startups form because a group of rebels are fueled to the brim by enthusiasm, innovation and passion about their ideas and products. Sadly, those assets are not enough though. Without the resources, infrastructure, and / or the knowledge to develop it on their own, it’s very likely to go supernova before it ever develops a comfortable orbit. Mentoring is a core part of running a successful startup.
Too many startups are unable to move from the ‘pitch’ phase into the ‘construction’ phase and are lost as a result. Having a reliable sounding board to provide practical advice is one way to be smart about the startup process. In fact, many statistics show that startups with mentors are 90% more likely to succeed. The secret sauce, of course, is to find a mentor with the right expertise in your vertical, the bench strength in management and the powerful connections and relationships to accelerate the success. Expertise from a seasoned veteran can make all the difference.
Successful startup mentors start at the bottom with the companies and are strongly integrated into the vision and process. It’s natural to want to create your own spin on the product or add outside value from the get-go, but everyone on the team has to fully understand the project in its most basic form before moving forward. If they see the vision and the possibilities, the right mentor could come in at any time.
Every product is designed to address a problem, so you’ll need a deep understanding of both the cause, or problem, and effect, or product. With broad understanding and a level head, a mentor may have to deliver some harsh news, but it’s always for the good of the cause. As a mentor, it’s not your pride and joy on the line, it’s someone else’s success – their baby. So while any criticism must be delivered tactfully, it’s also important to remember that the project needs your guiding voice, no matter which direction it leads
Entrepreneurs and mentors have to create a solid bond and trusting connection if their relationship is going to thrive for the success of the endeavor. The mentor has to be knowledgeable, rational, and tactful – and the entrepreneur has to be willing to be mentored – to NOT have all the answers. Passion and drive only go so far when starting a business, and in order to learn from a trusted coach and successfully implement the ideas and changes discussed, the startup needs to be flexible and accept the information that’s given. Getting a business of the ground is difficult, but with hard work, positive thinking, and reliable advice from the right mentor, it is definitely possible – and far more probable than going it alone.
Until next time,
Kelli Richards
CEO of The All Access Group, LLC
PS, The right mentor will also have the right CONNECTIONS to move any effort forward. Be sure to ask who they think they can bring to the table around advisorship, possible collaboration and even funding.
John Amaral
4 Steps to Ace an Early-Adopter Culture
In this era of rapid innovation, a new technological breakthrough can shake an entire industry in an afternoon, and consumers are hungry for the most advanced gadgets available. Businesses are constantly expected to be at the forefront of emerging technology.
When Corning’s “A Day Made of Glass” video series went viral in 2011, the company leaped in the spotlight. In the process, consumers and businesses alike found themselves considering the company’s role as an innovator in specialty-glass technology for a wide range of uses.
For consumers, the roles of early adopter and a thought leader often become intertwined. Customers tend to gravitate toward companies that can speak credibly about new technologies and apply them to product development and business processes.
Related: Why Every Employee Needs to Be Part of Your Tech Team
Being at the forefront of emerging trends will make your business more sought after by the media as an authority within your industry sector and your staff will be viewed as capable of speaking with intelligence about the latest developments’ impact on your niche or sector.
But being an early adopter doesn’t come naturally to every business — nor can it be achieved overnight. Creating a culture of early adoption and keeping your business ahead of the curve requires a change in mindset at the leadership level. To grow a thriving business on the bleeding edge, savvy leaders would be wise to take some of the following steps:
1. Make the latest tools available to employees. Having the latest gadgets available for staffers to play with encourages a culture of innovation, experimentation and evangelism. It gets employees thinking about how new technology can be used and it encourages a cross-pollination of ideas. For example, when Google Glass was released, forward-thinking businesses made the product available for their employees to try and discuss.
Related: How to Motivate Creative Employees
2. Encourage team members to engage with new technologies. For its own part, Google requires its employees to take days off to simply experiment with the latest technologies and test ideas. Ensure that your employees engage with the latest from Silicon Valley by asking them to take an hour from their workday to acclimate themselves with a gadget or tool. Or have an employee do a presentation summarizing the applications of a new device so your team can focus on its possible impact on your industry.
3. Create incentives and reward innovators. Give your employees a reason to keep up with tech news and drive innovation by rewarding those who do so. Grant the employee who discovered and implemented a new task-management platform a paid day off. Reward the staffer who forwarded the latest news to the rest of your team with a free lunch.
4. Lead with an early-adopter spirit. Cultivate a company mindset of curiosity by being a leader who embraces change and risk in the name of progress and cutting-edge disruption. Starbucks CEO Howard Schultz revealed his hunger for innovation when he invested $25 million in Square — a startup few knew about at the time. What seemed like a risky and questionable move to some ultimately paid off. Through collaboration with Square, Starbucks now accepts mobile payments globally, paving the way for other companies hopting to implement mobile-payment systems in their operations.
The pace of technological change is faster than ever before and businesses that wait too long to embrace innovation can easily be deemed irrelevant by consumers. Instead, infuse the early-adopter mindset throughout your company’s culture — and you may well end up being celebrated as a forward-thinking visionary within your industry.
Until next time,
Kelli Richards, President, CEO of the All Access Group, LLC
PS: Subscribe to my FREE All Access Group Newsletter https://bit.ly/AAGNewletter
Chris Dotson
4 Tech Dinosaurs That Will Finally Die in 2015
In recent years, technology has changed the way we view work, entertainment, media, and even our workout habits. While most people are focused on what’s next for wearables, cloud computing, and syncing gadgets, few have taken the time to consider the tech we’re going to be sending into retirement in the coming years.
Here are the tech trends that are coming to an end in 2015.
1. The Revolution Will Not Be Televised
With cable-cutters everywhere, cable and satellite providers across the country are scrambling to lock consumers into their tiered contracts. Millennials, however, aren’t as attached to their TV sets as older generations. Netflix, Hulu, Apple, and Amazon already provide great streaming options, while cable favorites like HBO and ESPN are moving to mobile devices.
By 2015, content providers will have much more control than cable companies. Cable companies won’t go down without a fight, though — the majority of them also provide digital cable, DVR, and Internet services. However, with lightning-fast Google Fiber expanding into more major cities, it’s only a matter of time before these services will need an upgrade, too.
2. Home Entertainment Is Entering a New Dimension
Your television set won’t end up a nostalgic antique like your grandfather’s eight-track cassette player, but the TV industry is upping the ante in the age of high definition.
- While Nintendo focuses on integrating its content into mobile platforms, Sony and Microsoft are pushing forward with ways of integrating their gaming consoles into your entire home, allowing for interactive entertainment options we’ve never seen before.
- Glasses-free 3D and curved screens are changing the way studios create and release both theatrical and home content.
- Set-top boxes and streaming options by Apple, Google, and Roku even further blur the line between our TVs and computers. By 2015, there will be little (if any) difference between your television set, mobile phone, and computer as cloud computing creates a seamless web experience.
3. Call Somebody Who Cares
Millennials have come of age with cell phones. Gone are the days when you couldn’t get reception unless you were directly underneath a cell tower. These days, landlines are used strictly for emergencies such as Hurricane Sandy, and most are Internet-based VoIP services.
The days of Ma Bell and her Baby Bells are a distant memory, as those former communications giants struggle to maintain the outdated infrastructure of their phone lines. Cell phones are as likely to drop a call as a landline, and less than 10 percent of households in the country have only a landline phone. As current generations age, landline telephones will disappear altogether.
4. Goodbye, Gutenberg
When Johannes Gutenberg invented the printing press, the machine made it possible to put magazines on every shelf, books on every desk, newspapers on every porch, and Bibles in every hotel nightstand.
We all know the newspaper and magazine industries are struggling, but 2014 looks to be the year when we drive the final nail in the coffin and bury these struggling industries for good. After J.K. Rowling authorized the release of the Harry Potter series on Amazon’s Kindle, the publishing industry essentially crumbled. Major magazines and newspapers started shutting down, and the only holdouts seemed to be textbook publishers.
Apple took this market by convincing McGraw-Hill, Pearson Education, and Houghton Mifflin Harcourt to create iBook textbooks to integrate the iPad into schools, while Dynamic Books allows instructors to create customized textbook content for their SMART Boards.
It’s not just books, either. The whole world has gone paperless. Your tablet and smartphone allow you to travel without a boarding pass, publish your own e-books, attend concerts without a ticket, and even pay without cash, a credit card, or coupons. Gutenberg must be rolling over in his grave.
Much like video killed the radio star, the Internet is demolishing them both. Every innovation we come up with disrupts another. Nobody knows where we’ll be in 2015, but I’m sure we’ll have our smartphones in hand, ready to check in on Foursquare to prove it.
A highly sought-after consultant, mentor, speaker, producer, coach, and author, Kelli Richards is the CEO of The All Access Group. She and her team facilitate strategic business opportunities in digital distribution between technology companies, established artists and celebrities, film studios, record labels, and consumer brand companies in order to foster new revenue streams and deliver compelling consumer experiences. Kelli is also the author of the bestselling e-book, “The Magic & Moxie of Apple — An Insider’s View.”
Until next time,
Kelli Richards, President, CEO of the All Access Group, LLC
PS: Subscribe to my FREE All Access Group Newsletter https://bit.ly/AAGNewletter
4 Steps to Ace an Early-Adopter Culture
Entrepreneur
In this era of rapid innovation, a new technological breakthrough can shake an entire industry in an afternoon, and consumers are hungry for the most advanced gadgets available. Businesses are constantly expected to be at the forefront of emerging technology.
Read the entire article here: https://www.entrepreneur.com/leadership/4-steps-to-ace-an-early-adopter-culture/232132
How to Vet a Crowded Industry for Hidden Innovation Opportunities
Few people look at a thermostat and think, “Now there’s an exciting business opportunity!”
As a device, it’s a boring commodity — a relic of a stagnant, saturated market. So why did the co-founders of Nest decide to build a multimillion-dollar company around the reinvention of the thermostat?
Where others saw an industry that offered no room for new ideas, Tony Fadell and Matt Rogers saw potential. Most of the 10 million thermostats sold every year throughout the U.S. were clunky, inefficient, and impossible to program, but a simple, Wi-Fi-enabled device that could be programmed via a smartphone — that could be a game changer. Fadell and Rogers saw this opportunity, left their jobs at Apple, and got to work.
Within just three years of unveiling the Nest Learning Thermostat, the company has reduced energy usage across the U.S. and Canada by at least 225 million kilowatt-hours. They’ve saved consumers more than $29 million in heating and cooling bills. And earlier this year, Google bought Nest for $3.2 billion in cash.
What gave Fadell and Rogers the confidence to dive into an overcrowded market? They saw room for innovation. Here’s how you can see through the crowd to the opportunity.
How to Vet a Crowded Industry
When a market has a reputation of being fully saturated or crowded, many potential entrants will steer clear without a second thought. But popular perception isn’t always reality. Though it may not be immediately obvious, there’s often room for innovation and more than one player in the most stagnant of industries.
If you’ve got an idea that you think could disrupt a crowded market, it’s critical that you vet the industry before launching.
Do your homework. Who are the key players in the industry? What are their strengths and weaknesses? A comprehensive understanding of the competitive landscape is vital for determining your strategy.
Clarify your value-add. What makes your idea different? Are you cheaper, faster, better, or more innovative than everyone else? You can’t survive in a saturated industry without clearly being different and better.
Know your customer.Are consumers satisfied with the current market? If your product or idea can effectively address unmet needs and pain points, you’ll be able to capture significant market share.
Position yourself as a trailblazer. People aren’t expecting innovation in a stagnant market. Find the gap by researching industry trends, then stake a bold claim as the “next big thing.”
Prepare for scale.When you unveil a great idea on a commodity market, you have to be ready to handle a sudden wave of demand. Had Nest not been able to keep up with the brisk pace of adoption, the company would have tanked. They were prepared, though, and rode the wave all the way to a multibillion-dollar acquisition in a relatively short period of time based on mass adoption by consumers.
Surviving the Changes in Your Industry
Once you’ve made the leap into the market, you need to be proactive to survive your industry’s lifecycle changes. Achieve the following, and you’ll not only keep your head above water — you’ll thrive.
- Stay up to speed on the latest trends and technologies. That way, you can remain nimble and capable of edging out competitors.
- Get the word out. Make sure customers know about you — and know that your solution is superior.
- Make sure you offer the best possible customer experience. You’ll garner loyalty and brand equity, and you’ll reduce the churn factor.
- Optimize key elements: pricing, service, process, and customer satisfaction. Piece these components together in a way that tells a compelling brand story to attract your target audience.
- Always strive to stand out from the crowd through your marketing, products, and customer experience. When you delight your customers, they’ll become brand advocates and stay with you in the long run.
A Matter of Perception
When an industry undergoes a fundamental transformation, many people wrongly assume it’s vanishing forever.
Consider the entertainment industry, for example. Just 15 years ago, film studios, record labels, and media distributors believed that file-sharing technology would ruin their entire livelihood. Those who were stuck in their ways wanted to put an end to the technology.
Savvy, forward-thinking tech entrepreneurs, on the other hand, saw an opportunity to pioneer change. While everyone else was lamenting the death of entertainment, they harnessed the disruptive power of technology to meet market needs.
Now, decision makers in the industry are embracing next-generation distribution technology because it enables them to reach global audiences and create new revenue streams.
It takes a keen eye and a great idea to capitalize on lifecycle changes in a crowded market. The risks, however, are often a matter of perception. By seeing potential where others don’t, you can access a world of opportunity and profits.
A highly sought-after consultant, mentor, speaker, producer, coach, and author, Kelli Richards is the CEO of The All Access Group. She and her team facilitate strategic business opportunities in digital distribution between technology companies, established artists and celebrities, film studios, record labels, and consumer brand companies in order to foster new revenue streams and deliver compelling consumer experiences. Kelli is also the author of the bestselling e-book, “The Magic & Moxie of Apple — An Insider’s View.”
Until next time,
Kelli Richards, President, CEO of the All Access Group, LLC
PS: Subscribe to my FREE All Access Group Newsletter https://bit.ly/AAGNewletter
Search Resources
Topic Areas & Guests
Categories
Join our mailing list
For insights on industry trends, and for details on special projects/events. We respect your time and your privacy.
Client Spotlight: AmplifyX
A trend that’s been growing over the past couple of years is one of investing in music and art as alternative asset classes for diversification in one’s portfolio – alongside other established categories like fine wines, rare automobiles, exotic watches, precious metals, and real estate. It seems stressful economic times often underscore the appeal of alternative assets like these. There’s a reason for this influx of late: music royalties and intellectual property (IP) have become desirable investment targets given royalty payments often remain steady over time despite fluctuations in the stock market. For buyers, artists’ catalogs are commodities that can be traded like gold or oil. “If the investment is good, if you’re investing in proven back catalogs, they tend to perform really well independent of any stock movements,” music business writer Cherie Hu. “If you’re investing in a tech stock, a lot of the bigger tech stocks move in the same direction a lot of the time. Investing in music royalties escapes that co-dependence. It’s pure passive income. You’ll make money in your sleep from it. It doesn’t require any proactiveness.” While it may seem odd to think of songs as investment assets, Goldman Sachs has predicted music revenues will more than double to about $131B by 2030 so putting money in songs could prove a pretty wise strategy to diversify a stock portfolio.
One of my clients is a new entrant in this space, AmplifyX. AmplifyX is a platform that enables people to invest directly in both established and emerging artists and their songs. In an industry that has long been impenetrable for outside investors, CEO Adam Cowherd notes that the time has never been more ripe for a surge in music investment. “The younger generation is more financially active than ever before,” he notes. “Due to smartphones, it’s just as easy to buy a stock as it is to listen to music.” AmplifyX opens possibilities for direct artist-investor relations based on transparency, trust, and consumer confidence. In addition to being registered with the SEC and a member of FINRA, AmplifyX evaluates emerging artists for a baseline number of online listeners, social media followers, and a core management team — metrics that tend to indicate the likelihood of quality investments. AmplifyX’s platform crunches detailed analytics of each potential investment, including play numbers, listener counts & trends, and catalog insights so that investors are well-informed and are therefore able to make better choices about which artists they elect to invest in with greater confidence. Effectively, AmplifyX democratizes access to the music industry, and in turn gives artists an alternative way to raise funds beyond necessarily needing to sign with a record label. For the artists it can prove a better model as they’re able to retain more control over their IP, creative freedom, and retain up to 90% of their royalties.
AmplifyX’s well-regulated artist investment ecosystem carries the promise of empowerment and control, and offers a bright future for artists, investors and music lovers alike. Now those fans who love specific artists have the chance to buy into the potential of being part of an artist’s growth and share in the proceeds of songs that take off as the artist’s career rises. If you’re curious to learn more, I encourage you to visit the site at www.amplifyx.com

Why Doing Less Can Actually Be More Fulfilling
Los Altos Hills Living, September 2020
Doing less allows you to achieve more…
…
Unintended Casualties of the Pandemic
There have certainly been many casualties during the pandemic — loss of life, loss of jobs, and so much more. But small business providers and communities have also been directly impacted by the loss of many vital stores, restaurants, and of service providers. In my own community, I had a favorite restaurant that I frequented several times a week over the past 25 years (kind of like my Cheers) called Hobees. It did not survive. …
Client Spotlight: JEENI
I’ve decided that I’m going to write blogs periodically about some of the cool clients I’m fortunate enough to work with. One of them is a UK-based venture called JEENI run by long-time client, colleague and friend — Mel Croucher; a legend in the UK games industry. Simply put, JEENI is a multi-channel streaming service for independent musicians and performers, providing a unique showcase to put undiscovered talent in front of a global audience. JEENI artists get to keep 100% of everything they earn from the sale of their music and merchandise. JEENI audiences are given the power to vote, donate and be rewarded too. …

Embracing Our Resilience in Times of Chaos
Los Altos Hills Living, August 2020
Makes it easier to get through challenging times…
…
Same Old Story — Different Era
There has been so much turbulence and upheaval of late, certainly catalyzed by the global pandemic and the resulting consequences with layoffs and unemployment, uncertainty around a timeframe when we can operate freely in the world again, and the lack of leadership and political climate (at least in the U.S.). However, things have really heated up in the past few months with racial issues and hate crimes, and the resulting protest marches, looting and overall anger, frustration and outrage. …
A Time of Reinvention
I don’t know about you, but with all that’s going on around us at the moment it feels like there’s so much we don’t control these days. There are a lot of things we aren’t in charge of, but one of the things we can do is to go inward, reflect, and take stock of our lives — all areas of our lives. It’s a powerful time to reinvent ourselves and our lives if we take the time to pause and consider whether the choices we’ve made in the past still hold up with where we’re at today in our lives — and where we’re going next.
Some questions to consider: …

Time to Do Everything But Think
Los Altos Hills Living, June 2020
How doing so helps you avoid mistakes and burnout
…

Working Remotely, and LOVING It
Los Altos Hills Living, May 2020
As someone who has worked from home for years now, I can attest that there are many ways to set yourself up for success in the current WFH climate. You might end up loving it is as much as I do!
Read the entire article here: https://www.facebook.com/photo?fbid=3004442762958072&set=pb.100057050696777.-2207520000
Praise for Trader Joe’s Handling of Covid-19
During these ‘shelter in place’ times, save for daily walks, I’ve been limiting myself to going out to replenish groceries every 7-10 days on behalf of myself and my older neighbor. My sole destination is Trader Joe’s. I’m in awe and admiration in terms of how they’ve been handling the shopping experience since SIP began. …
Search Resources
Topic Areas & Guests
Categories
Join our mailing list
For insights on industry trends, and for details on special projects/events. We respect your time and your privacy.

3 Tips for Success with Word of Mouth Referrals in a Hyperconnected World
Medium.com, July 2021 – Dive into the realm of human connection and value, and you’ll experience exponential returns in your professional relationships and your business growth. Read the entire article here: https://medium.com/@kelli-richards/3-tips-for-success-with-word-of-mouth-referrals-in-a-hyperconnected-world-f7c13360dbf6
Life Beyond Labels
Bust through Barriers, Move Past Mediocrity, and Embrace Your Creativity as a Result! Beyond the pandemic that has affected us across the globe externally, there is an equally insidious epidemic that has happened to many of us internally that is not widely discussed but which can be just as crippling – and for far more than a couple of years; for many of us it’s something that if not addressed consciously and mindfully can affect us for our whole life. I’m talking about the impact of imprinting and conditioning that starts when we’re small and builds over time. Simply put, the effect of others labeling us – and ultimately labeling ourselves – without regard to the often crippling consequences. No Surgeon General’s Warning You know how on packs of cigarettes there used to be a warning about how smoking cigarettes could be harmful to your health (duh!)? Well, unfortunately, there’s no such warning about the impact of imposing (nearly always false!) labels on others and ourselves – I wish there were! Did anyone ever tell you that you weren’t good enough at something? Or that you’d never amount to anything? Or that you weren’t smart enough? Or that you weren’t creative? That kind of labeling starts when we’re young, and it can leave a lasting, lingering imprint if we don’t address it. By contrast, when we have parents, relatives and teachers who encourage our individual gifts and talents, we’re far more likely to thrive – in school, at work and in life! An avid reader as a child (and something of a loner inherently), I was told I wasn’t good at sports and should stay focused on my intellectual side. As a result, I never engaged in team sports and didn’t pursue athletics in any way other than as an observer. No surprise, when people were chosen for sports teams in school, I was always among the last to be picked. Though my mom encouraged my sister and me to engage in arts and crafts. Though I actually won awards for my projects, my sister was dubbed “the artistic one,” and me “the intellectual.” When John Lennon was five, at school his teacher asked him what he wanted to be when he grew up. He wrote down “Happy.” She told him he didn’t understand the assignment, and he told her that she didn’t understand life. Wise beyond his years even then at five years old! More recently my friend rocker Paul Stanley of KISS recently observed something similar. A mother tweeted how her six-year-old daughter painted an amazing scene in an after-school art club and the art teacher told her she’d done it wrong. She was so upset as art was her favorite thing to do. Paul was mortified. He responded to the child through her mother, “your art is AWESOME!! There is no such thing as doing art ‘wrong.’ There are only teachers who are wrong! Keep doing exactly what you’re doing; I LOVE it!” How about you? What labels have you carried throughout your life, and how have they impacted how you saw and interacted with the world in terms of barriers or constraints? Busting Through (Usually False) Labels Is Liberating As a result of growing up and living these false labels, we adopt belief systems about who we are and what we are and aren’t capable of. And we diminish our capabilities, hold ourselves back, and limit our life circumstances – all because of things others said that we took on as being true about us. When you realize that you are not the labels others have imposed on you, you can free yourself to take back your power and choose to see yourself differently. When you see that those were just belief systems that no longer serve you (and never did – and weren’t even true!), you are free to take on whatever is calling to you to be and do now. For example, you’re being led to take up painting (maybe for the first time ever) – but you’ve held that you weren’t creative all your life – try taking a class and dabbling in it; wade in and prove that in fact that believe was a lie. One highly effective tool to begin breaking loose these old beliefs and thought patterns about ourselves is to question the truth about them. Byron Katie is an author and speaker who teaches a method of self-inquiry known as “The Work” (and has published books and courses on this approach). Effectively it encourages us with four powerful but simple questions to address stressful beliefs, anxieties, and assumptions that may have held us in their grip for years and gently moves us to self-evaluate whether these are really true – and to re-frame new possibilities that are likely to be more positive and freeing allowing us to move forward in our lives with peace and ease. What Might Be Possible if You Embrace the Label of “Creator” (Get Curious) A colleague of mine, Steve Chandler, is an inspiring coach and author. One of my favorite books of his addresses this topic head-on – and it’s simply called “Creator” (I highly recommend it). Can you see how powerful it can be to make some time for introspection to consider where you may have held yourself back by living old beliefs, labels, and limitations that others (or you yourself) have imposed on you that have resulted in you playing small or holding yourself back in life? Can you also see the promise and potential in terms of what’s possible in your life when you shift out of those debilitating mindsets? I hope you’ll make the time and effort to get curious, take a closer look and evaluate this for yourself. You owe it to yourself and to those you love to take the reins of your life, embrace the truth about your gifts and talents and who you really are, and plot a truly empowered course from here forward. I’d love

Mastering the Art of Celebrity Wrangling
Medium.com, June 2021. From Seinfeld to Jason Momoa, from Lady Gaga to Gwen Stefani… How to engage the right celebrity for your event. Read the entire article here: https://medium.com/@kelli-richards/mastering-the-art-of-celebrity-wrangling-fd5f11d81798

What Do You Long to Resume Post-Pandemic?
Medium.com, June 2021. Some thoughts as I walk into the light of day… Read the entire article here: https://kelli-richards.medium.com/what-do-you-long-to-resume-post-pandemic-bdb35c3ad006

When You’re at a Fork in The Road; Re-inventing Your Life and Legacy
Medium.com, May 2021. When the Magic Question is: What’s Next? (Reinventing Your Life Around Your Values, Passion and What Matters Most as Your Legacy). Read the entire article here: https://medium.com/@kelli-richards/when-youre-at-a-fork-in-the-road-re-inventing-your-life-and-legacy-db044f71bf3c

A Treasure Trove Series for Beatle Lovers
Medium.com, May 2021. Beatleologist Scott Freiman has archived all manner of photos, video clips, and other rare and unique Beatle memorabilia. Here’s more about it! Read the entire article here: https://medium.com/@kelli-richards/a-treasure-trove-series-for-beatle-lovers-61aed23dd0ba

Sharkpreneur Podcast with Seth Greene & Kevin Harrington
I was Seth’s guest on the June 7th show. It’s a brief and punchy podcast that was a lot of fun to do. You can listen to it here. I think you’ll like it!

Forget Your Troubles, Come On Get Happy
Over the past year, since the pandemic and subsequent shut-downs have up-ended our world, there have been many things to worry about (legitimately). That said worrying is most often a complete waste of time and energy. It doesn’t solve the issues we’re faced with. Clear thinking and focused action solve problems. Worry and anxiety simply mask our thinking (like a Band-Aid) and drain us of vital energy when we could be applying our minds towards tangible solutions. Here are a few tips to support you in reducing your worries and embracing your life. Take a Closer Look The next time anxiety strikes and you feel overwhelmed or paralyzed, the best thing to do is to slow down and pause to stop the monkey mind that goes on in your brain. With just a brief break in the action and a deep breath, you can regain your composure, reflect on the situation objectively, and identify possible options to address it. You can reach out for support from trusted others around you as desired to provide you with much-needed perspective and insights. From there, map out your worry about the situation in detail—and jot down at least three alternate courses of action you could take to address it. Options demonstrate there are several ways you can look at what’s going on, that you have choices, they can support your confidence, and provide you with the realization that you have more control over the situation than you first thought. It’s all about how you react. By giving yourself a temporary pause, writing down and reflecting on the cause of your anxiety, you gain emotional distance. From there you can more objectively evaluate your options and which one feels like the best course of action in the moment. The more action you take, the more your worries fade away and the better your feel. Accept the Worst-Case Scenario When you break down your fears and get to the essence of what’s creating your anxiety, you come to the worst-case scenario around a given situation. At that point, you can see whether you could accept that scenario (the answer is usually yes if you get creative with options), and you can also evaluate objectively the likelihood of that worst-case outcome really taking place. Most often the reality is that it won’t happen, and if it did, that you’d be equipped to handle it. For example, let’s say that you or your spouse gets laid off from your job unexpectedly. That’s a big fear that many people have! Typically either you have some emergency savings set aside in a rainy day fund and/or you’ll have some form of severance (and unemployment pay) and/or one of you is still bringing in an income. Reducing your spending while the person out of work seeks a new job is often quite helpful—and you find that you may have been overspending on things that you didn’t really need to, which in itself can lead to better habits moving forward. You probably wouldn’t lose your house, and if you did then what? You may be able to move in with family or friends temporarily (or rent a place) until you got back on your feet financially. Would these be challenging options to have to deal with? Yes, but you would survive what undoubtedly would be a reasonably temporary situation. If you had to start over you could. Knowing that you could survive your worst-case scenario provides you with a sense of calm, confidence, and peace of mind allowing you to take action and forge ahead. Contain And Address Your Concerns The best way to address your concerns (assuming they are valid versus your mind running amok) is to take focused action to move through them. When you can compartmentalize the situation at hand that’s got you in its grip, you can take the actions that are yours to take—and then get on with the rest of your life. Whatever’s causing the anxiety doesn’t need to paralyze you and your whole world as long as you’re taking productive steps toward resolving your concerns. Again, this is where having a great support system and people in your inner circle that you can talk through options with can be instrumental in helping you get through trying times and unexpected challenges. They can support you emotionally and mentally to re-frame your reality, provide perspective, and often come up with creative options and solutions you may not have thought of in the heat of the moment when you’re too close to the situation at hand. You’ve Got This When something shakes up your world, give yourself the gift of a “time out” to pause, reflect and address the situation with calm, objectivity and support. That in itself should provide some much-needed relief. Keep breathing and keep the faith. When you trust yourself and come from a position of agency and composure knowing you can take care of virtually any situation (and manage your anxiety when it arises), you can often right the ship by identifying solutions and specific actions you can take to handle whatever is going on in your life. Remember that when you take care of today, tomorrow takes care of itself. No matter what, you’ve got this!

My SPITR i’view with Lee Abrams, Legend/Visionary/Architect of Media Evolution
The video podcast series “Who Knew – Smartest People in the Room” continues to deliver a range of terrific fireside chats with leaders in music/tech sharing their experiences and insights that have (and continue to) shape the space over time. I’m a guest host for the series, and recently enjoyed a wonderful conversation with Lee Abrams on media evolution.
The Lost Art of Being HONORABLE
Doing Right By Ourselves and Others as a Mindful Practice Many of us were raised with the edict of “The Golden Rule.” You remember that one, don’t you? Essentially “do unto others as you would have them do unto you.” It seems to me people used to treat each other with more kindness and respect, with an intent to honor their commitments to one another, and to lift each other up with an eye towards improving and enhancing each other’s lives. Was that some utopian vision of yore? I don’t think so. But in recent times it appears those social mores have gone by the boards to a certain extent – and I’m hoping that as conscious individuals many of us will do what we can to restore them in our daily rounds and interactions with others. Because to do so is a sign of embracing our humanity and empathy and is something we are in control of. What it Means to be Honorable and Why it Matters Another timeless saying in our society is “your word is your bond.” The implication is that we act with honor and integrity and that when we make a commitment to someone or something, we follow-through and do what we say we’re going to. People can count on us; we are accountable. And again, that seems to be something that is more the exception than the norm. We need to be able to count on each other in life and in business; it’s how we make our decisions about who to be in a relationship with – in our choices of partners, friends, and in our business colleagues, bosses and the businesses and organizations we choose to engage with. When people behave honorably and honor their word, that’s when trust develops. Without it, at best we become cynical and operate at arm’s length with others – and life can become a long slow trod through enemy territory where we have to be on our guard at every corner. By contrast, when we engage with people who are honorable (and we are ourselves), we can relax and be our authentic selves, do our best work, and have an impact in creating the type of society and communities we choose to live in, a world where we have each others’ backs, and where we can count on each others’ support. That’s the type of role model we seek to create as an influence on our children and future generations. In this orientation, we can truly thrive. How Being Honorable Makes a Difference for Ourselves and Others There are many facets of how this looks and plays out – many examples beyond what we can cover in this brief article. One is transparency in business. Are we authentic and straightforward with our partners, colleagues, clients and shareholders in good times and bad, even when things have gone awry? Another is practicing kindness to others. Instead of bemoaning that a homeless person comes into an outdoor dining area with their shopping cart and sits among you and your fellow diners – do you chastise them and wish they would leave, or do you pick up the tab for their meal realizing one act of kindness can have a ripple effect to relieve someone’s misery and an otherwise challenging existence? And of course, there is being honorable to yourself. When you make a commitment to improve your own health and well-being, do you do what you said you were going to do in terms of regular exercise, eating healthy food, and practicing other self-care habits that can get you there, or do you succumb to self-sabotaging habits that contributed to the state you’re in that you’re seeking to shift out of? These are all things that can not only improve our own condition and that of our society (one act and mindful commitment at a time) – but that have a ripple effect on those we engage with. And the best news is that we’re in full control of behaving honorably many times in a given day. Ideas to Improve Being Honorable as Part of a Mindful Practice *When you make a commitment to yourself and others, show up and take action, and do what you said you would do (simple as that). If you can’t or you’ve changed your mind, choose again, recommit to your new direction, and let others know what they CAN count on you for. *Be authentic and transparent – that’s honoring in and of itself. If a mistake gets made or circumstances change and you can’t honor your original intention – let those around you know, take ownership and responsibility, and share what you are willing to do from here forward. Don’t disappear, “ghost” others, and retreat – that’s cowardly and makes problems worse. *Adopt a mindset of kindness and do what you can to support the well- being and success of others when you can. It can be simple gestures like smiling and waving at others, lending an ear or a shoulder to someone who’s having a challenging time, or something more complex like making a referral or writing a check when you can that has the potential to make a real difference in someone’s life. You’re literally investing in someone else’s success and paying it forward. What would life be like if more of us chose to behave this way on an ongoing basis? We don’t have control of a lot in this complex world – especially in times of challenge and chaos as we’ve been enduring with the pandemic and other global circumstances of late, but we DO have control over how we treat ourselves, and how we interact with others – which with daily practice and intent can have a ripple effect in creating the type of society and world we choose to inhabit. What are you doing to practice being honorable? I’d really be interested to know.

A Tale of Two Rockers Embracing Soul Roots
Medium.com, March 2021. How Paul Stanley and Todd Rundgren are stepping out of their best-known “lanes” to showcase their musical talents cross-genre. Here’s a look at each of their soul-infused projects, and why you may want to tune in. Read the entire article here: https://medium.com/@kelli-richards/a-tale-of-two-rockers-embracing-soul-roots-ecf4fc214567

My SPITR interview with Jacquelle Horton, CEO of Fave
In this podcast interview, Kelli chats with Jacquelle Horton, a former Product Manager at Google and YouTube, who is currently Founder/CEO of Fave (which was the 2020 ‘Startup of the Year’ in music tech), and was also named to the Forbes 30 Under 30.
The Magic of Asking for What You Want
Do you believe you can have virtually anything you want? I do. We all have a magic wand that can help us achieve our desires, but we forget that we do and overlook the power at our disposal to dramatically increase the odds of having what we say we most want in our lives. We simply need to make requests of others and ASK for what we want. That’s the big secret and the big opportunity. I’m often asked about my experience in having Steve Jobs as a mentor for many years — and how that came about. We both grew up in the same town (Cupertino, CA) in what would become known as Silicon Valley; Steve was seven years older than I. When I was in high school, I was a member of a group called Future Business Leaders of America (FBLA), and we were challenged with approaching someone in business who we admired to ask if they’d be open to mentoring us. I chose Steve because I saw his genius early on (even at my young age) and was fascinated by Apple as the Wonka factory in my own backyard. I approached him at one of a couple of favorite healthy restaurants in town that I’d see him at periodically when I went out with my Mom.

Nine Steps to Making Change Easier
Los Altos Hills Living, February 2021. Change doesn’t have to be hard; here are some tips to make it a smoother process. Read the entire article here: https://kellirichards.com/wp-content/uploads/2021/02/KR-article_LAH-Mag_February2021.pdf
Client Spotlight: MultiView Media
I’m excited to share that one of the start-ups I’ve been working with over the past couple of years, Multiview Media, led by founder/CEO Ray Meadham has launched our multi-camera angle streaming platform. Verizon Media invited us to be one of their spotlight partners a few weeks ago at CES (including a mention by the CEO during his address), and this past weekend we powered a 3-day online fest with one of our partners — JBTV, the long-running music television program aimed at breaking new acts. JBTV provided historic content from its extensive archives and Multiview Media provided its OTT platform to deliver this content at home or via smartphone or tablet – all in a new and interactive way. Featured artists among the two dozen or so during the recent 3-day JBTV Virtual Fest included: Fall Out Boy, Imagine Dragons, BTS, Honne, The Struts, Smashing Pumpkins, Gary Numan, Filter, Portugal the Man, Yungblud, Charli XCX — and others, many of whom played for JBTV early in their careers. Some of the performance footage was pretty rare as a result.

Set Up Your New Year For Success
Los Altos Hills Living, January 2021. How to finally shift behaviors/habits/mindsets, honor intentions, and realize some cherished dreams to make 2021 one of your best years ever – really and truly – starting this month. Read the entire article here: https://kellirichards.com/wp-content/uploads/2021/02/Kelli-Richards-2768_Los-Altos-Hills_January2021.pdf

Client Spotlight: JEENI
LinkedIn.com, December 2020- I’ve decided that I’m going to write blogs periodically about some of the cool clients I’m fortunate enough to work with. One of them is a UK-based venture called JEENI run by long-time client, colleague and friend — Mel Croucher; a legend in the UK games industry. Simply put, JEENI is a multi-channel streaming service for independent musicians and performers, providing a unique showcase to put undiscovered talent in front of a global audience. JEENI artists get to keep 100% of everything they earn from the sale of their music and merchandise. JEENI audiences are given the power to vote, donate and be rewarded too. Read the entire article here- Client Spotlight: JEENI

Spotlight on Children of The Beatles: Acorns and Oaks
LinkedIn.com, December 2020 – Most people are aware that I am (and always have been) an avid Beatle-ologist from a very young age. One of the things I find particularly fascinating is what’s become of the children of the Beatles — between the four guys, they had 10 biological children in total, and all but George also have stepchildren. Read the entire article here- Spotlight on Children of The Beatles: Acorns and Oaks

A Twist on Holiday Celebrations This Year
Los Altos Hills Living, December 2020. Given the hand we’ve been dealt by Covid-19 this year, many of us may need to come up with alternative plans for how we celebrate the Holidays.. Read the entire article here: https://www.facebook.com/theallaccessgroup/photos/a-twist-on-holiday-celebrations-this-yeargiven-the-hand-weve-been-dealt-by-covid/3745093032226371/?_rdr

Unexpected Pandemic Gifts
Los Altos Hills Living, October 2020. A powerful time to reflect on what matters most to you, your family, your work and your world… Read the entire article here: https://www.facebook.com/theallaccessgroup/posts/unexpected-gifts-of-the-pandemica-powerful-time-to-reflect-on-what-matters-most-/3740283356040672/
Bringing Much Needed Joy to the World
I’m a member of the Thought Council of the C-Suite Network run by Jeffrey Hayzlett, a highly sought after speaker, author, thought leader & the former CMO of Kodak. A bright light emerged in a recent Zoom session from an inspiring woman named Sheryl Lynn who shared her vision of sparking more joy in the world. This is her passion and purpose and it’s infectious — so much so that I’ve signed on as an ambassador of her organization to help make cultivating and expressing more joy a global movement.
Client Spotlight: AmplifyX
A trend that’s been growing over the past couple of years is one of investing in music and art as alternative asset classes for diversification in one’s portfolio – alongside other established categories like fine wines, rare automobiles, exotic watches, precious metals, and real estate. It seems stressful economic times often underscore the appeal of alternative assets like these. There’s a reason for this influx of late: music royalties and intellectual property (IP) have become desirable investment targets given royalty payments often remain steady over time despite fluctuations in the stock market. For buyers, artists’ catalogs are commodities that can be traded like gold or oil. “If the investment is good, if you’re investing in proven back catalogs, they tend to perform really well independent of any stock movements,” music business writer Cherie Hu. “If you’re investing in a tech stock, a lot of the bigger tech stocks move in the same direction a lot of the time. Investing in music royalties escapes that co-dependence. It’s pure passive income. You’ll make money in your sleep from it. It doesn’t require any proactiveness.” While it may seem odd to think of songs as investment assets, Goldman Sachs has predicted music revenues will more than double to about $131B by 2030 so putting money in songs could prove a pretty wise strategy to diversify a stock portfolio.

Why Doing Less Can Actually Be More Fulfilling
Los Altos Hills Living, September 2020 Doing less allows you to achieve more…
Unintended Casualties of the Pandemic
There have certainly been many casualties during the pandemic — loss of life, loss of jobs, and so much more. But small business providers and communities have also been directly impacted by the loss of many vital stores, restaurants, and of service providers. In my own community, I had a favorite restaurant that I frequented several times a week over the past 25 years (kind of like my Cheers) called Hobees. It did not survive.
Client Spotlight: JEENI
I’ve decided that I’m going to write blogs periodically about some of the cool clients I’m fortunate enough to work with. One of them is a UK-based venture called JEENI run by long-time client, colleague and friend — Mel Croucher; a legend in the UK games industry. Simply put, JEENI is a multi-channel streaming service for independent musicians and performers, providing a unique showcase to put undiscovered talent in front of a global audience. JEENI artists get to keep 100% of everything they earn from the sale of their music and merchandise. JEENI audiences are given the power to vote, donate and be rewarded too.

Embracing Our Resilience in Times of Chaos
Los Altos Hills Living, August 2020 Makes it easier to get through challenging times…
Same Old Story — Different Era
There has been so much turbulence and upheaval of late, certainly catalyzed by the global pandemic and the resulting consequences with layoffs and unemployment, uncertainty around a timeframe when we can operate freely in the world again, and the lack of leadership and political climate (at least in the U.S.). However, things have really heated up in the past few months with racial issues and hate crimes, and the resulting protest marches, looting and overall anger, frustration and outrage.
A Time of Reinvention
I don’t know about you, but with all that’s going on around us at the moment it feels like there’s so much we don’t control these days. There are a lot of things we aren’t in charge of, but one of the things we can do is to go inward, reflect, and take stock of our lives — all areas of our lives. It’s a powerful time to reinvent ourselves and our lives if we take the time to pause and consider whether the choices we’ve made in the past still hold up with where we’re at today in our lives — and where we’re going next. Some questions to consider:

Time to Do Everything But Think
Los Altos Hills Living, June 2020 How doing so helps you avoid mistakes and burnout

Working Remotely, and LOVING It
Los Altos Hills Living, May 2020 As someone who has worked from home for years now, I can attest that there are many ways to set yourself up for success in the current WFH climate. You might end up loving it is as much as I do! Read the entire article here: https://www.facebook.com/photo?fbid=3004442762958072&set=pb.100057050696777.-2207520000
Praise for Trader Joe’s Handling of Covid-19
During these ‘shelter in place’ times, save for daily walks, I’ve been limiting myself to going out to replenish groceries every 7-10 days on behalf of myself and my older neighbor. My sole destination is Trader Joe’s. I’m in awe and admiration in terms of how they’ve been handling the shopping experience since SIP began.
How to Stay Sane While Sheltering in Place
Many of us have been going a little stir crazy after several weeks of sheltering in place. But given it’s likely we’ll be in this situation for quite a while longer, it’s to our benefit to find ways to retain our sanity during these challenging times. Here are a few ideas to share that I’ve found have been working for me.

The Triple Win Trifecta of Referrals
Los Altos Hills Living, March 2020 Why referrals Are Critical to Your Success in Life and Business.
The Many Benefits of Fresh Meal Kits
I don’t know about you, but as a busy single professional, it’s hard to find time to eat well. When I’ve been exhausted at the end of a long day in the past, it was tempting to either eat out or order in or heat up a frozen meal or worse. All that’s changed now with the onslaught of fresh meal kits having entered the market in the past few years. Whether you’re single, a couple or a family, whether you’re paleo, vegan, diabetic or carb-conscious, there’s a meal kit service for you that can be delivered directly to your front door, fast and fresh.

Nesting is Best Left to the Birds
Los Altos Hills Living, February 2020 How remaining in your comfort zone can hold you back…
Spotlight on Children of The Beatles: Acorns and Oaks
Most people are aware that I am (and always have been) an avid Beatle-ologist from a very young age. One of the things I find particularly fascinating is what’s become of the children of the Beatles — between the four guys, they had 10 biological children in total, and all but George also have stepchildren. I want to keep this blog relatively brief so allow me to share just a few examples to showcase the talents and passions of these amazing renaissance individuals and what they’re doing in the world as part of their legacy (I may well elect to do a more in-depth article at some point covering all of them). The one I’ve been closest to myself is Julian Lennon (John’s older son) who is the same age as me;

An Attitude of Gratitude Matters Year-Round (Not Just During the Holiday Season)
Los Altos Hills Living, December 2019 The many proven benefits of gratitude.

Giving Back: The Responsibility of Every Entrepreneur
Los Altos Hills Living, October 2019 Growing companies have a responsibility to give back. Giving back can come in many different forms – here are a few suggestions for getting started. Read the entire article here: https://www.facebook.com/photo/?fbid=2707529295982755&set=pb.100057050696777.-2207520000
Why In-Person Connections Matter More Than Ever
People call me a ‘super-connector’; I literally make my living connecting people and opportunities to each other and I have a very broad and deep network that I’ve built over many years of establishing long-term trusted relationships. Many of these relationships were developed the old-fashioned way, by having ‘live’ conversations of substance in person or over the phone over time. That said, we live in a fragmented world where more and more we connect through devices and technology (whether via text messaging on our phones, e-mail over the Internet or via Zoom conference calls online). While these technologies are arguably convenient and time-saving, something has gotten lost in translation.

A Grammy Winner, A Circus Master, And An Apple Veteran On Career Reinvention
Los Altos Hills Living, August 2019 Leaving Apple to set out on a new career path wasn’t easy. But as a Silicon Valley native, I found the entrepreneurial spirit I needed to reinvent myself was pretty close at hand… Read the entire article here: https://www.fastcompany.com/3061833/a-grammy-winner-a-circus-master-and-an-apple-veteran-on-career-reinvention
Live Life Fully and Mindfully — Things Change Quickly
Most of us coast along in life day-to-day, and we don’t always think and act mindfully in the moment. There are many reasons why it’s important to practice doing so most of the time, but perhaps the biggest one is that things change quickly in life — and often unexpectedly. When you’re mindful, you have fewer regrets when they do. Here are a couple of examples that have happened to me recently.
Trend Towards Borrowing vs Buying Books
In the digital age, many have turned to reading books on Kindles, iPads, and Nook devices among others. Others (including myself) like the feel and smell of reading physical books, folding the corners of meaningful pages to refer back to at a later date, which I often do. However there are several practical challenges when doing so: a) the first is that books have gotten increasingly more expensive (unless you buy them on Amazon and/or used, both of which I often do); b) the second is that you’ve got to have room to store those you want to keep, and c) they’re heavy to carry when you travel, especially if you don’t check bags, which I haven’t done for 20 years.
Another Slant on Purging Clutter (Digital)
By now, you must be living under a rock if you haven’t heard about Marie Kondo’s innovative KonMari Method to help people clear out clutter in their homes (and offices); she’s published two best-selling books on the topic, and now has a wildly popular series on Netflix entitled “Tidying Up with Marie Kondo”. Studies have shown that reducing clutter in our homes and environments leads to reduced anxiety levels, enhances relationships, and even increases productivity. But beyond throwing out books, clothes, furniture and other sentimental items you’ve been hanging on to in your living space, have you considered the psychic weight of the clutter that lives in your computer and on your smartphone?
Exploring the Rivalry and Respect between Paul McCartney & Brian Wilson
A guy named Jeffrey Stillwell has put together a great video essay focused on the so-called “rivalry” between the Beach Boys and the Beatles; and in particular the relationship between Paul McCartney and Brian Wilson. They were most certainly inspired by each other creatively and each wound up bringing out the best in each other as both are quick to confess. When “Pet Sounds” came out, it blew the minds of the Beatles, and that was a big catalyst to what would become “Sgt Pepper” in terms of musical experimentation — both are still such iconic albums that it’s hard to believe it’s been 50 years (on average) since each was released. This video biopic also chronicles the relationship and interactions between Paul and Brian over the decades, and ultimately the deep respect they have for each other —and it’s worth investing the 20 minutes to watch it. There’s also a personal tie for me here in a couple of ways.

The “Happy Money” Movement
LinkedIn.com, August 2019- Two years ago, I was attending a gathering of my advanced coaching graduate alum with our mentor, Alan Cohen, in Hawaii. Alan often invites colleagues of his to join us via Skype as guest contributors. That year, he invited Ken Honda from Japan who had been a successful entrepreneur in Japan — and then went on to be one of the best-selling authors in Japan (selling over 7 million copies of his books worldwide.) I resonated with Ken’s style, demeanor, approach and message immediately. He told us about a book he was working on called “Happy Money” — and I couldn’t wait to read it. Read the entire article here- The “Happy Money” Movement

Anagrams (and Alliteration) Abound
LinedIn.com, August 2019- And now for something completely different. I’ve been noticing intriguing anagrams popping up all around me lately. An anagram is a word or phrase created by re-arranging the letters of another, such as cinema formed from iceman. Many people are familiar with these in doing the Word Jumble in their newspaper. But the ones that have been showing up for me lately are ones that have a little more significance — almost like sign posts that encourage me to slow down and ponder their meaning in my life. Here are a couple of examples that have crossed my radar recently — perfectly normal, and yet (!). Read the entire article here- Anagrams (and Alliteration) Abound

The Title Says It All — This Book Delivers on the Promise
LinkedIn.com, July 2019- I’m recommending a book recently published by a colleague entitled: “Mastery Under Pressure: All that stands between you and your goals…is YOU!“ This small but mighty book packs a lot of powerful tips, tools and resources into its 100 pages (!). Author Tina Greenbaum delivers insights and practical strategies to move you out of your mindset and limiting thoughts into high performance and action. We can be our own worst enemies and sometimes we lose our compass along the way. This book is like a roadmap to guide you gently but firmly back onto your path to find (or re-claim!) the success you seek. The principles that are outlined are easy to relate to and while the exercise are ‘simple’, they’re also profound IF the reader is willing to put them into active practice. This book will remain close at hand anytime I need reinforcement. Read the entire article here- The Title Says It All — This Book Delivers on the Promise
Waiting for the Harvest in Business
As an entrepreneur and/or a self-employed professional, have you ever been in a situation where a game-changing opportunity presented itself to you in business? Something that could “overnight” propel you to a different level of success and financial freedom? Only to find that the brass ring was further away than you thought? And while the opportunity seemed to be realistic and close at hand, it remained elusive for a long period of time; sometimes years at times? I’ve been in such a situation with not one but several ‘big deal’ business opportunities over the past few years. I won’t lie; it has been a trying experience, ranging from being annoying, frustrating and even gut-wrenching — waiting for the dominos to fall and for the scales of justice to be balanced in my favor. Holding my breath and waiting to exhale.
The Simple Pleasures of Summer
Summer always seems to be a season everyone universally looks forward to. Plenty of fresh air, longer days, warm sunshine, family time, time off for vacations & travel, summer camp, picnics, fireworks, concerts and so much more that’s unique to each person. And of course how we spend time changes throughout the course of our lives. Here are some reflections of how it’s been for me and what it’s meant over the years.

When You’re at a Crossroads: Reinventing Your Life and Your Impact
Atherton Living, June 2019 Los Altos Hills Living, July 2019 When the Magic Questions is: What’s Next? Reinventing your life around your values, passion and what matters most… Read the entire article here: https://x.com/kellirichards/status/1925699275415011576
The “Happy Money” Movement
Two years ago, I was attending a gathering of my advanced coaching graduate alum with our mentor, Alan Cohen, in Hawaii. Alan often invites colleagues of his to join us via Skype as guest contributors. That year, he invited Ken Honda from Japan who had been a successful entrepreneur in Japan — and then went on to be one of the best-selling authors in Japan (selling over 7 million copies of his books worldwide.) I resonated with Ken’s style, demeanor, approach and message immediately. He told us about a book he was working on called “Happy Money” — and I couldn’t wait to read it. The basic premise behind Happy Money is that most of us have arrested development when it comes to finances. We hold deep-seated beliefs that we adopt from a young age based on our parents’ attitudes towards money — and we’re not typically conscious that we’ve taken on those messages as we get older. As a result, the vast majority of adults struggle with money and finance-related issues.
Do It Now — Don’t Wait; Tomorrow May Be Too Late
I got the news via a colleague’s post on Facebook two weeks ago. A cherished, much treasured colleague I’d known for three decades ended his life suddenly. No one saw it coming. And he had just reached out to me recently wondering when I was going to be in LA next so we could get together. His name was Gary Stewart and he was a giant among men in the music/tech world. He’ll be very sorely missed. There have been some great tributes and coverage about the impact of his life and work in all manner of publications since his death ranging from Rolling Stone to the LA Times and the New York Times. He was a master archivist in rock music, and was responsible in large part to re-issues, compilations and boxed sets of some of the most beloved artists in the rock canon primarily working with Rhino Records to bring these wonderful products to market. Gary was a truly nice guy who gave so much to everyone around him generously and graciously.
Anagrams (and Alliteration) Abound in April
And now for something completely different. I’ve been noticing intriguing anagrams popping up all around me lately. An anagram is a word or phrase created by re-arranging the letters of another, such as cinema formed from iceman. Many people are familiar with these in doing the Word Jumble in their newspaper. But the ones that have been showing up for me lately are ones that have a little more significance — almost like sign posts that encourage me to slow down and ponder their meaning in my life. Here are a couple of examples that have crossed my radar recently — perfectly normal, and yet (!).

The Power of Expanding Your Communities (Network Effect)
LinkedIn.com, April 2019- We all tend to swim in familiar waters — and many of us are members of the same community of business professionals year over year. I know I’ve been guilty of that. Not that there’s anything wrong with that, but, every once in a while, it would behoove you to step out of your comfort zone and engage with new groups of individuals. Doing so can afford you fresh perspectives, insights, ideas and new business relationships that can lead to greater opportunities and the ability to add to your network and cultivate new collaborators and friends. Read the entire article here- The Power of Expanding Your Communities (Network Effect)

Serendipity: Pay Attention to Random Occurrences
LinkedIn.com, April 2019- Part of being mindful is that we are that much more attuned and receptive to seemingly chance occurrences as we go about our day. Especially if we live from a stance of “what if” and possibilities as I do. For example, recently I ran into a woman in the green room as I was in NYC getting ready to tape a segment for a business show on TV — and she asked what I did; I told her I was a super-connector. She held up a book that she’s just written called “The Connector’s Advantage” and we both had a laugh. I made a new friend instantly in the author, Michelle Tillis-Lederman, who is an author and leadership speaker — and who subsequently invited me to become part of a group she’s involved with for female authors. You just never know right? Read the entire article here- Serendipity: Pay Attention to Random Occurrences

The Fine Art of Celebrity Wrangling
Atherton Living, March 2019 Los Altos Hills Living, April 2019 From Seinfeld to Huey Lewis and More: How to Engage the Right Celebrity for Your Event Read the entire article here: https://kelli-richards.medium.com/mastering-the-art-of-celebrity-wrangling-fd5f11d81798
The Power of Expanding Your Communities (Network Effect)
We all tend to swim in familiar waters — and many of us are members of the same community of business professionals year over year. I know I’ve been guilty of that. Not that there’s anything wrong with that, but, every once in a while, it would behoove you to step out of your comfort zone and engage with new groups of individuals. Doing so can afford you fresh perspectives, insights, ideas and new business relationships that can lead to greater opportunities and the ability to add to your network and cultivate new collaborators and friends.
Serendipity: Pay Attention to Random Occurrences
Part of being mindful is that we are that much more attuned and receptive to seemingly chance occurrences as we go about our day. Especially if we live from a stance of “what if” and possibilities as I do. For example, recently I ran into a woman in the green room as I was in NYC getting ready to tape a segment for a business show on TV — and she asked what I did; I told her I was a super-connector. She held up a book that she’s just written called “The Connector’s Advantage” and we both had a laugh. I made a new friend instantly in the author, Michelle Tillis-Lederman, who is an author and leadership speaker — and who subsequently invited me to become part of a group she’s involved with for female authors. You just never know right?

The Power of Presence
LinkedIn.com, March 2019- I’ve observed that of the things many of us struggle with is being present — not living with regrets from the past or fears of the future, but simply being here now (as Eckhart Tolle or Ram Dass have eloquently expressed it). It’s perhaps one of the greatest skills you can master throughout your lifetime as it allows you to fully be with those around you now, in real time and as importantly it allows you to be with yourself more fully and mindfully in the moment. When you do that you cultivate peace of mind for yourself, you can enjoy our surroundings, feel more ease, and have more joy and balance. You’re no longer carrying the weight of anguish, anxiety and fear with you at every turn — and you can really breathe. How precious is that? Read the entire article here- The Power of Presence

The Power of a Weekly Sabbatical
LinkedIn.com, March 2019- One of my business mentors is Alan Weiss (aka “The Million Dollar Consultant”); he’s the global authority on educating and coaching consultants, and I’ve been working with him for well over a decade at this point. Alan shares best practices from his own experience and teaches us how to grow and expand our businesses, how to be leaders in our respective fields, and essentially how to thrive under all circumstances. Alan is constantly re-inventing himself and coming up with compelling new programs and services for his audience. Read the entire article here- The Power of a Weekly Sabbatical

Forest Bathing
Atherton Living February 2019 Enjoy the Many Benefits of Walking in Nature
Pay Attention – Our Most Precious Commodity
When you think of our most precious commodity, what would you say it is? Is it time, money, freedom, something else? All those things are definitely important, but it turns out one of the most important things to cultivate is how and where you place your attention. In a noisy, crowded world with an abundance of information and things coming at us every day, it’s never been more important to stay mindful of this. Your attention is money; are you investing it wisely and actively with determination or are you wasting it? As one of my colleagues Roberta Ross recently observed, if you want to be successful and free, mastering your attention is your greatest power. And if you want to create momentum, transform the experience of your business and earn more, you really must invest your attention and your efforts wisely. Simple as that.

The Power of Presence
I’ve observed that of the things many of us struggle with is being present — not living with regrets from the past or fears of the future, but simply being here now (as Eckhart Tolle or Ram Dass have eloquently expressed it). It’s perhaps one of the greatest skills you can master throughout your lifetime as it allows you to fully be with those around you now, in real time and as importantly it allows you to be with yourself more fully and mindfully in the moment. When you do that you cultivate peace of mind for yourself, you can enjoy our surroundings, feel more ease, and have more joy and balance. You’re no longer carrying the weight of anguish, anxiety and fear with you at every turn — and you can really breathe. How precious is that?
The Power of a Weekly Sabbatical
One of my business mentors is Alan Weiss (aka “The Million Dollar Consultant”); he’s the global authority on educating and coaching consultants, and I’ve been working with him for well over a decade at this point. Alan shares best practices from his own experience and teaches us how to grow and expand our businesses, how to be leaders in our respective fields, and essentially how to thrive under all circumstances. Alan is constantly re-inventing himself and coming up with compelling new programs and services for his audience. One of my favorite programs he crafted was a weekly video series entitled “The Weekly Sabbatical” where he’d share five-minute insights on the fine art of taking time for ourselves every week. There were two aspects of this series; one was that we could (and should!) give ourselves permission to work less and enjoy our lives more, and the other was that Alan would share a specific idea for us to consider and try on for size in just five minutes a week.
Commit to Expansion in the New Year
At this time of the year, people often come up with a list of ‘resolutions’ most of which don’t live past the first month (or even the first week!) of January. They often don’t work out because of one or a combination of several factors. Firstly, they’re often vague goals without specific actions or metrics of success fleshed out to achieve those goals. Further, they’re often about what you think you should do to appease others or be more socially acceptable vs want really matters to you at a deep level intrinsically. And finally, there’s often no commitment and no accountability — so inevitably they fizzle out pretty quickly. So what does work?
Distinguishing Between Being Interested and Being Committed
Atherton Living November 2018 Why It Matters!

End Well Symposium – Dec 6; SF
LinkedIn.com, October 2018- One of my clients, Dr Shoshana Ungerleider, is focused on transforming how we end this life. End Well is a dynamic gathering of individuals, led by Dr Ungerleider, committed to generating human-centered, interdisciplinary innovation for the end of life experience. We all have something to contribute to this vitally important movement — which affects us all and our loved ones. Join us as we re-imagine and co-create the end of life experience. Last year’s event was a sell-out, so I encourage you to register right away if this strikes a chord. This one day event takes place this year on Dec 6th in San Francisco. For more info visit: https://www.endwellproject.org/ — and help us spread the word if you’re inclined. Read the entire article here- End Well Symposium – Dec 6; SF
Kelli Richards – High-Powered Connections
Atherton Living, Author: Abbie Burgess October 2018 Kelli Richards has made a career out of forging high-powered connections…

Best Nonfiction Books Recommended by 16 Experts
October 5, 2018, We asked 16 experts: “What are the Best Non-Fictions Books?” (Kelli Richards’ featured answer…)

A Great Celebrity Wrangler Can Create Big Impact for Your Event
LinkedIn.com, March 2018- Are you looking to bring a major celebrity of big artist/band to perform at one of your corporate events this year? Would you like to create an unforgettable experience for your employees and premier clients? Or maybe you (or someone you know) is having a milestone birthday or anniversary where you’d like to have top talent perform. Did you know that, among other things, I’ve been serving as a celebrity wrangler for over 30 years bringing the right top tier talent to my clients for these types of experiences and more? Contact me to discuss your plans — and let me help you add some real sizzle to your event by pulling in the right talent with big impact that will have people talking and smiling about the experience for years to come. Read the entire article here- A Great Celebrity Wrangler Can Create Big Impact for Your Event
Everyone Needs a Coach (The Secret Game Changer)
What do major athletes, tech innovators, actors, rock stars, and successful CEOs all have in common? Many if not most of them have a coach, mentor or trusted advisor in some form or fashion. I only recently learned that Bill Gates did a TED talk awhile back entitled “Everyone Needs a Coach” where he stressed that no matter who we are we can all benefit from having people around us to give us feedback, provide perspective, and help us reach our goals. There are many examples of corporate CEOs and other highly successful and influential people using coaches — like Steve Jobs and Jeff Bezos, who shared Bill Campbell a coach, Alan Mulally (Ford CEO) & Frances Hesselbein (Girl Scouts CEO), who shared Marshall Goldsmith as their coach, and Oprah — whose coach was Maya Angelou; and on it goes.
The Show Must Go On (Harvest Summit)
I attended a wonderful event earlier this month on November 10th, in Sonoma County — called Harvest Summit. I go to a lot of events, but this one is truly exceptional. Dubbed an “innovator’s field trip”, it’s a gathering of some of the best and brightest minds in the world today — all hand-invited and curated from across multiple industries. We had representatives from technology, medicine, transportation, food, wine and so much more. This was the second year of this annual event, and both times it’s been held in an undisclosed location at a private wine estate in Sonoma County — in the heart of wine country. Both years, the settings have been beyond inspiring.

Justin Willman, Magician, Comedian, and Entertainer Extraordinaire
(Photo courtesy of Jillian Sipkins) Justin Willman is a magician and comedian known for his multiple appearances on The Tonight Show, Ellen, Conan, and @Midnight. He’s performed live at the White House for the first family, his online videos have racked up over 50 million views, and his debut comedy/magic special Sleight of Mouth premiered on Comedy Central to rave reviews.

4 Lessons From Mentors of the ‘Shark Tank’ Sharks
November 27, 2017, Inc. As a young entrepreneur, you can learn a lot from a good mentor. Here’s what the sharks of “Shark Tank” learned from their mentors and how their advice propelled them to success. Read the entire article here: https://www.inc.com/kelli-richards/what-you-can-learn-from-shark-tank-casts-mentors.html

Cool Technology Only Goes So Far: Laying the Course to Mass Adoption
LinkedIn.com, November, 2017 – You can have cutting-edge technology, the coolest company culture ever, and a great work ethic. But if you don’t have product-market fit, forget it. So you have a shiny new product. The technology is amazing and groundbreaking. Obviously, it’s going to be the next big thing — or maybe not. There are thousands of stories of tech founders who thought they had come up with amazing technology — and they had — but never found the success they expected. Why? Read the entire article here- Cool Technology Only Goes So Far: Laying the Course to Mass Adoption
Crisis Management — How You React Makes All the Difference
In the past six weeks, we’ve experienced unprecedented disasters of scale — some delivered by nature in the form of the big hurricanes affecting Texas and Florida, and the major fires in Napa and Sonoma counties; and some by man as was the case with the music festival massacre in Las Vegas. While these disasters wreak havoc and change lives in untold ways, how we react to them when they’re going on makes a huge difference in how we (literally) weather the storm, and in the recovery once we’re on the other side. It makes good sense to reflect on lessons learned before, during and after these disasters. Here are a few ideas to share:
In Conversation with Tamer Rashad, Founder and CEO of Humtap
Tamer Rashad, Founder & CEO of Humtap was a guest on All Access Radio recently, and if you’re interested in seeing what being a leader on the forefront of a major game-changing technology looks like then you won’t want to miss this fascinating interview. Tamer is a business leader with a background of over 25 years of general management, corporate strategy, M&A start-up and business development experience in the finance world across the US, Europe and Emerging Markets. Tamer and I share a passion for both music and technology and Humtap is the perfect marriage of both in my opinion. Have you ever hummed and tapped a melody in your head that sounded pretty good? What if you had an app that would turn those hums and taps into original music you could use as a unique soundtrack, royalty free, underneath a video clip you create to share across social media? What if you wanted it to sound a little like Cold Play or David Bowie or another artist? What if you wanted it to have an ethnic flair from another culture, or wanted it in a certain musical genre?

Tamer Rashad, Founder & CEO of Humtap Featured on All Access Radio
LinkedIn.com November 2017- Tamer Rashad, Founder & CEO of Humtap was a guest on All Access Radio recently, and if you’re interested in seeing what being a leader on the forefront of a major game-changing technology looks like then you won’t want to miss this fascinating interview. Read the entire article here- Tamer Rashad, Founder & CEO of Humtap Featured on All Access Radio

What 3 Creative Masters Can Teach You About Success
LinkedIn.com, November 2017- Do you allow yourself the “think space” you need at work? While CEOs believe creativity is the most important skill for leaders, research shows that 80 percent of U.S. and U.K. workers feel more pressure to be productive than creative. Maybe this is why today’s professionals are often too busy to dwell for very long in the zone where creativity flourishes. Read the entire article here- What 3 Creative Masters Can Teach You About Success

Marlin, Founder and Creative Director of Luma Entertainment, Author, Creative coach, Inventor and Innovator
Marlin is the Founder and Creative Director of Luma Entertainment, which offers a new genre of art that uses the dark as the canvas and various lighting technologies as the ‘paint’. Marlin is also an author, creative coach, inventor and innovator, and his creative works span multiple fields from a variety of arts: including theatrical productions, writing, toy invention, juggling, and cartooning.
In Conversation with Lawrence Gowan, Musician, Keyboardist and Lead Vocalist for Styx
Recently I had the pleasure of interviewing Lawrence Gowan of Styx on All Access Radio. In case you missed it, this was one of my favorite interviews to date! Lawrence is a Scottish-born Canadian musician, and for the past twenty years he’s been keyboardist and has shared lead vocals duties with Tommy Shaw for the legendary American rock band, Styx. Sometimes there’s an extra special synergy in my conversations with luminaries on All Access Radio and my conversation with Lawrence was one of those. This was truly a fireside chat and Lawrence was incredibly generous and masterful in in sharing his story and his passion for his work. One of the topics we touched on, near and dear to my heart, was the idea of the concept albums. Some of you may be scratching your heads and saying to yourself, “concept album? what’s that?”

4 Ways AI Startups Can Target the Music Industry
October 30, 2017, Inc. Startups have a lot of room to disrupt the music industry with AI and voice recognition.

What 3 Creative Masters Can Teach You About Success
October 25, 2017, Success Magazine Do you allow yourself the “think space” you need at work? While CEOs believe creativity is the most important skill for leaders, research shows that 80 percent of U.S. and U.K. workers feel more pressure to be productive than creative. Read the entire article here: https://www.success.com/what-3-creative-masters-can-teach-you-about-success/
Don’t Wait — Do It Now
It may be a trite statement, and yes maybe overused, however how many of us are living from this mindset? In the wake of things like the Vegas concert massacre earlier this month — or losing another beloved rocker (Tom Petty), I was reflecting on how fleeting life really is. The best way to honor those whose lives may have been cut short is to live each day fully, fully present, in the moment. To express yourself with those you care about, let them know how you feel. To do the things that matter the most to you now, today — because the harsh truth is that someday may not exist! What if you just acted on a thought or an idea when it came to you, or called someone when they came to mind? Your life would be lived more fully in the moment, and your velocity and results would surely increase. Try it! I love what Steve Chandler says in his terrific new book “Right Now: Mastering the Beauty of the Present Moment”,

Todd Rundgren, Multi-Instrumentalist, Singer and Songwriter
(*Photo courtesy of Tom Callan) An eclectically accomplished musician and studio virtuoso, Todd Rundgren is a multi-instrumentalist, singer and songwriter whose music career has spanned nearly five decades. His musical style has evolved over the years from the simple pop of his early solo albums to the more complex progressive rock of his band Utopia, which gained Rundgren a devoted cult following – and beyond.
Bumper Cars — Be Safe & Sane in Parking Lots
Over the past couple of decades, cars have grown larger and parking lot stalls seem to have shrunk; or at least that’s the way it seems. While out running errands today, I wound up in three very small and overcrowded parking lots that don’t seem to have been designed for the times — and that just adds to challenges posed by oversized vehicles and inexperienced, impatient or frazzled drivers. I slowed my own pace to bear witness. It was amazing to me how fast cars were zipping around and through cars trying to get in and out of stalls, how there was little to no patience, and how inconsiderate people were about how they parked within the stalls (not considering whether the car next to them would have room to open their car doors). They just didn’t seem to pay attention or maybe they just don’t care. Driver courtesy went out the window. Everyone was in a hurry, and I saw Suburbans and large, oversized SUVs and trucks parked in compact spaces — and of course since they didn’t fit, an extra space was taken away. It’s amazing there weren’t more accidents involving the cars themselves and pedestrians. From research I’ve done, it seems something like 20-25% of all accidents happen in parking lots. And over 50% of injuries resulting from backing-up accidents happen when a vehicle backs into a pedestrian in a parking lot. Here are some things to consider that can allow you to keep yourself, your car and others around you safe and sane:

Tamer Rashad, Founder and CEO of Humtap
Tamer Rashad is a business leader with over 25 years of general management, corporate strategy, start-up and business development experience across the US, Europe and Emerging Markets. Currently, Tamer is Founder and CEO of Humtap; a music creation platform driven by the human voice and augmented with artificial intelligence and algorithmic composition, designed to enable real-time music creation and sharing for everyone on-the-fly with some really compelling applications for consumers, artists and labels.

Cool Tech Only Goes So Far: Navigating the Road to Mass Adoption
September 25, 2017, Inc. You can have cutting-edge technology, the coolest company culture ever, and a great work ethic. But if you don’t have product-market fit, forget it. Read the entire article here: https://www.inc.com/kelli-richards/cool-tech-only-goes-so-far-navigating-road-to-mass-adoption.html

4 Ways to Build a Professional Network That Has Staying Power
September 18, 2017, Inc. Your network is no good if you don’t actively engage with the people in it. Here’s how to maintain those connections and add value to people’s lives. Read the entire article here: https://www.inc.com/kelli-richards/4-ways-to-build-a-professional-network-that-has-st.html
What You Need to Know About Corporate Politics
Working in the corporate arena, as an employee or consultant, chances are you’ve experienced politics from time to time, and chances are you’ve not always come up with the winning hand in every situation. I’ve made some observations in this context over the years from when I was a corporate executive, and since as a consultant working within large corporations. Having been on both sides of the fence, here are some lessons I’ve learned that you may find helpful:
Reflections on 9-11 — Finding the Gratitude
It was sixteen years ago today; that terrible day that “will live in infamy” for our generation. There’s no doubt it was one of the darkest days most of us have ever experienced during our lifetime. And yet, on reflection, some good things did come from it — for me personally, and for us as a society. I was one of the producers working on a big Michael Jackson two-night anniversary concert that he did the couple of nights prior to 9-11 at Madison Square Garden in NYC. And I was slated to fly out of Newark to SFO on 9-11 (on Flight 93).
The Importance of Having a Solid Support Structure In Your Life
None of us gets through life alone — and it’s important to pause and reflect periodically on the importance of having people in our lives who really honor and support us in life through thick and thin, whether that’s a whole tribe of individuals, just a few — or even just one. Whether family, friends, colleagues, advisors or some combination of all of these. That becomes increasingly so apparent to me as the years go by. And I’ve been seeing evidence of the importance of having a support structure all around me lately — in my own life and in the lives of others. It may be helpful to share some examples to illustrate this with more clarity.

What Amazon’s Acquisition of Whole Foods Means for Entrepreneurs
August 28, 2017, Inc. No matter the size of you company, you can learn a lot from Amazon’s acquisition of Whole Foods. Read the entire article here: https://www.inc.com/kelli-richards/what-amazons-acquisition-of-whole-foods-means-for-.html

Lawrence Gowan, Musician, Keyboardist and Lead Vocalist for Styx
Lawrence Gowan is a Scottish-born Canadian musician, and keyboardist and lead vocalist for the legendary American rock band, Styx. As a member of Styx for nearly twenty years, Gowan has recorded four studio albums and toured the world over, playing more than 1,600 shows with the band.
In Conversation with Jim Messina, Musician, Songwriter, Singer, Guitarist, Recording Engineer and Record Producer
I recently interviewed Jim Messina on All Access Radio and what a terrific conversation we had! Jim’s legacy spans five decades, three acclaimed rock groups, a vibrant solo career and an array of producing and engineering credits. He’s one of those guys who can do it all. We spent the time reflecting on his dynamic career, collaborations and his current tour.
Structuring Your Day for Optimal Productivity
There are many tips, articles and books out there from highly successful people on how to increase your productivity (especially around work), but here are a few I’ve found to be especially useful for me:
In Conversation with Shep Gordon — Supermensch
I had the pleasure of interviewing “supermensch” and artist manager extraordinaire Shep Gordon a short while ago on All Access Radio. Shep’s been a real inspiration throughout my career, and it’s been fascinating to follow his journey over the years — and a real pleasure to a catch up with him for our fireside chat on my podcast. Shep is truly a visionary Hollywood manager, agent and producer responsible for building some of the biggest careers in entertainment. He’s worked with many incredible artists over the years — including Alice Cooper, whom he continues to manage today after nearly 50 years (!). He’s also the subject of the acclaimed Mike Myers-produced documentary “Supermensch: The Legend of Shep Gordon.” What I enjoyed most about our conversation was learning more about how he approaches life – how he manages the challenges, successes, failures – the ups and downs in life and career.
Gathering of the Tribe: A Reunion of the Visionaries Who Launched the Digital Music Revolution
Last week I was honored to join an invite-only gathering of my peers at the City Vineyard in NYC (owned and run by one of my colleagues, Michael Dorf and one of the hosts of this reunion event). The gathering was meant to honor us crazy visionaries who saw the future of the convergence of music and tech over 20 years ago…and who lived in a crystal ball waiting for the world to catch up with our visions for what would be possible. In my case the future started at the beginning of 1988 when I was part of a small team who birthed the music and entertainment focus at Apple.

How Your Leadership Style Affects Your Ability to Recruit and Retain Employees
July 18, 2017, Inc. Great leaders not only generate strong results and positive external press, but they also create a culture around their own values. Read the entire article here: https://www.inc.com/kelli-richards/how-your-leadership-style-affects-your-ability-to-.html
Search Resources
Topic Areas & Guests
Categories
Join our mailing list
For insights on industry trends, and for details on special projects/events. We respect your time and your privacy.
Kelli’s monthly newsletters are her direct line of communication to clients and friends. Each edition includes a personal note, an overview of recent activities, book recommendations, and more.
Some past newsletters are included on this page. To become part of this community, and to receive the most current communications from Kelli, you can sign up by clicking the button below.
We’re thrilled to have you join us!
Search Resources
Topic Areas & Guests
Categories
Join our mailing list
For insights on industry trends, and for details on special projects/events. We respect your time and your privacy.
