Resources

VIP Breakfast for Apple Alumni at the Silicon Valley Capital Club, San Jose, CA

I’m thrilled to invite you to join me for a VIP Breakfast for Apple Alumni at the Silicon Valley Capital Club in San Jose, CA on Thursday, December 8th, from 7-8am. I look forward to hosting an intimate breakfast and discussion exclusively for present and former Apple employees. This 1-hour Power Breakfast is about re-connecting & networking with Apple colleagues. We will explore how to take our businesses and our lives to a whole new level of success in the next year by building on the synergy of Apple alliances. The focus of this breakfast club will be my forthcoming eBook “The Magic & Moxie of Apple: An Insider’s View“. VIP Breakfast and a copy of the eBook (valued at $37) are limited to the first 12 people who respond.

RVSP by Friday, December 2nd to reserve your VIP seat at the event. sandy@allaccessgroup.com

 

Kelli Richards
CEO
The All Access Group, LLC


A Fantastic Freebie from Fanatic.FM

To celebrate Fanatic.FM and their great contribution to DIY brand building for artists, Fanatic.FM is offering a special bonus for Kelli’s tribe. Click here for a free subscription to The Fanatic and enter to win a 1-hour session with the Fanatic.FM social media tune-up experts. Deadline: December 5.
At Fanatic.fm, musicians, brands and fans unite to create music that changes the world. For musicians, Fanatic.fm is an innovative album publishing platform where brands bid to sponsor new musical projects. Bands take control over choosing sponsors. Every time music is played using the Fanatic.fm player, which can be embedded in any site or social media page, the band is paid a set cost per music play by their sponsor.  Learn more at www.fanatic.fm.

Kelli Richards
CEO
The All Access Group, LLC

 

We did it! #1 on Amazon in Music!!!

A HUGE thank you to everyone who supported the Amazon Launch for  Taking the Crowd to the Cloud – Social Media for the Music Industry – an eBook that raises the bar and demystifies social media marketing, helping musicians, agents and anyone in our industry to  THRIVE.  Not only did we spend all of last weekend at #1, as I write this, we’re STILL top ten!

Essentially, Taking the Crowd to the Cloud empowers and transforms the marketing mindset for artists.  Featuring a few tips on the most commonly used social networks (like Twitter and Facebook); it also holds the keys to eMail marketing, Streaming Radio, YouTube, and Meetup Groups. (It even covers how to port your MySpace contents to Facebook Music.)

Although we’ve put the price raise into Amazon, it’s STILL at $3.99 while they process it, so grab your copy now if you haven’t already.

If you choose to, you may buy the book from my website for full price ($37) and have access to continually refreshed and updated content on this topic as a BONUS addendum.

Kelli Richards
CEO
The All Access Group, LLC

 

Hypebot Promotes “Taking the Crowd to the Cloud”

I’ll write a separate blog about how my eBook went all the way to #1 on Amazon this weekend, but I wanted to take a moment and offer a special thanks to Bruce Houghton – a powerful voice in the music industry – who writes for HypeBot. He made an exception to his SOP to review the book, and his observations are spot on and very important to me. Because of the holiday weekend, I made the executive choice to leave the eBook at the launch price just until mid-week, giving all of the artists out there a chance to grab it (and use it!).  MANY thanks to Bruce and to everyone who supported our effort to offer a hands-on, simple, DIY look at social media for the music industry. 
~ Kelli Richards

Kelli Richards’ Social Media For Music eBook Just $3.99 Today Only – Published 11/11/11

I don’t normally due blattant pitches for book’s seminar’s, etc. But after downloading Kelli Richard‘s eBook Taking the Crowd to the Cloud – Social Media for the Music Industry to be supportive on her Kindle launch day and spending time with it, I’m going break my rule.  I won’t tell you that this is the only rescource on social media for musicians. But Kelli Richards is an industry vet (btw, don’t forget today’s the real Veteran’s Day in the U.S.) who fights the music marketing fight every day; and to grab the most up to date information for $3.99 is a bargain.

Kelli’s guide covers all the usual modern marketing avenues from a musician’s perspective: Facebook, YouTube, Twitter, blogging, email marketing and even MySpace. There are also chapters on less utilized recources like Blog Talk Radio, Linkedin, Meetups and live event networking. Along the way, there are examples and short case studies.

Finally, she takes a look at several of the major players in ditect to fan marketing including ReverbNation, Topspin and Nimbit as monetization tools. It’s all there. But don’t just read about it. Use it.

$3.99 today only:Taking the Crowd to the Cloud – Social Media for the Music Industry

Written by Bruce Houghton, in DIY for Hypebot

https://www.hypebot.com/hypebot/2011/11/kelli-richards-social-media-for-music-ebook-just-399-today-only.html

Kelli Richards,
CEO of The All Access Group, LLC

11/11/11 eBook Launch! Help me hit #1 on Amazon!

Taking the Crowd to the Cloud –
SOCIAL MEDIA for the Music Industry

Kelli Richards’ new eBook, Taking the Crowd to the Cloud – SOCIAL MEDIA for the Music Industry,” teaches you to run your content, your revenue, your merch and your fan base ANY WAY YOU WANT TO. It’s easily the best eBook on Social Media for Musicians, ever.  Today is the ONLY day you can get the book on Amazon at $3.99. https://amzn.to/eBook-Crowd

This eBook raises the bar and demystifies the social media process.  It will help you THRIVE in this tough economy and transform your online presence and your marketing mindset.

It provides an overview of the top 10 online spaces and gives a brief look at how to maximize your social media presence to build and keep your audience – and turn them into your own personal sales force.

  • MORE FANS! The ultimate end-game!
  • BRAND TRANSFORMATION! (Yes, trust me, you are a brand!)
  • MORE MONEY! That’s an easy one, more fans + more content = more sales.
  • SIMPLE! Written in easy-to-follow language with easy-to-implement instructions.
  • FAST! You’ll learn about 8 no cost Resources to build your brand and your fan base!
  • STOP WORRYING! No more worrying about missing the opp for social media success.
  • No Cost Online Business Tools and List Building Tools worth 10X’s the cost of the book.
  • FR EE DOM! How about turning your work into a business that does not depend on a label, a manager or ANYONE. Do what you WHAT you want, WHEN you want, and WHERE you want… You can set your own hours… You can live anywhere… All you need is an internet connection… The sky is the limit.


Kelli Richards’ new eBook, Taking the Crowd to the Cloud – SOCIAL MEDIA for the Music Industry,” teaches you to run your content, your revenue, your merch and your fan base ANY WAY YOU WANT TO. It’s easily the best eBook on Social Media for Musicians, ever.

Today is the ONLY day you can get the book on Amazon at $3.99. https://amzn.to/eBook-Crowd.

A Digital Insider Scoffs at Townshend

As an industry insider – on way more than one level – it’s hard to take Pete Townshend’s comments as anything more than another great artist railing at the system.  Look, in the end, we all have to admit that the system is broken.  That’s one thing that Townshend got right in that interview.  After that?  Well, it’s all up for debate.  But the fact that the debate was called to the floor again, that’s a good thing. 

Let’s look at what he probably got wrong.  Apple is not the villain here.  In fact, probably the opposite.  Apple is responsible for 75% of all LEGAL music downloads.  And there’s no way that this makes them a vampire.  It makes them a hero, of sorts.  By creating a closed system, where one download went to ONE machine, Apple stopped the bleeding of way more than royalties. It addressed a cultural shift that it was OKAY to steal music.  “Sharing.”  So there’s something else that Townshend got right in that interview.  Stealing and sharing are not the same thing – and the mere idea that music should be free is an utter insult to the millions of people who give their lives to create it. 

I should disclose here that I was part of Apple way back when and helped launch digital music before it broke wide open, but my 13+ years in digital consultancy have certainly shown me every side of this equation (and argument). 

Whether or not music should be free has gone where it belongs. It’s gone to artist-controlled DIY.  DIY creation and DIY distribution. The indie artists have unlocked the code.  Give away great material to build a tribe, and get that tribe to adore you.  They’ll show up with the money, for sure, but only after the love affair has begun. 

Here’s the other problem with Pete’s point of view – it assumes that Apple controls the digital distribution industry, and quite simply, it does not.  In the world of Spotify and MusicShark and locker systems, Apple is only one giant float in the parade.  Let’s clarify, they may even be leading the parade, but after a brief initial claim to the universe, way back when, they’re far from alone.  Having said that, it’s obvious that the consumer, overall, loves Apple.  Quite simply, in the words of futurist Gerd Leonhard, it’s easy.  It’s a plug and go solution.  It meets busy consumers where they want to be met, and serving the consumer IS the end game on the business side of music (and anything digital). 

The artistic side?  Producing great content and hiring mentors to aide and abet that?  I wish I could ask Townshend why that is at all iTunes’ responsibility.  That is a model that we see fading at every label, sadly (& that’s me wearing my hat as a former A&R exec at one of the majors).  From this insider’s viewpoint, however, it will fade, but not die.  There is a space for grooming artists, from a label’s point of view – otherwise we end up with the music industry’s version of Yentl for every project.  (The same Editor, Producer, Writer and Actress, if you needed me to spell out that comparison.)  Without label support, bands have limited objectivity of their work, at best.  But we KNOW what percentage of artists get signed.  So this new world of digital DIY is an amazing opportunity for artist AND consumer. Which brings us to Townshend’s issue with gatekeepers – one that social media and DIY will summarily trump, given enough time. Spaces like iLIke and Facebook will level the playing field.

Finally, it’s NOT Apple’s job to bridge the gap between labels and DIY. They are, like it or not, a retailer.  Why should they be expected to fix what’s broken in music?  The business model for direct sales/acquisition of recorded music in the traditional sense is collapsing.

But with all of the GREAT minds in the digital and music space, of course we’ll find a new model.  Music does far more than soothe the savage breast, it is the most vital language of unification.  Ask the millions of Chinese listening to Gaga or Beiber – or just look at the worldwide recognition of Mozart.  Or the global domination of Idol.

Yes, there are definitely parts of the foundation with cracks, or worse, but I have full confidence from my life experience of consulting with the industry leaders and artists, that we’ll find a new and more powerful model to propel us forward. Until then, in the immortal words of Sonny and Cher, the beat goes on. 

Kelli Richards
CEO
The All Access Group, LLC

The Future of Content, by Futurist, Gerd Leonhard


Gerd Leonhard is a media futurist, writer, keynote speaker and strategist with 25 years in the tech and entertainment industries in all major markets. Leonhard’s focus is on new technologies in content, media and technological convergence, and he’s just published his newest book on Kindle, “The Future of Content.” https://gerd.fm/focbook

Leonhard’s intent to publish this eBook via Amazon Kindle, exclusively, at this very low price, is to make these ideas and concepts as widely available as possible while still trying to be an example of what digital, paperless distribution can look like, going forward.   Definitely a GREAT investment at $2.99.

Gerd Leonhard has been writing about the future of content (i.e. music, film, TV, books, newspapers, games etc.) since 1998. He has published 4 books on this topic, 2 of them on music (The Future of Music, Music 2.0). For the past 10 years, Leonhard has been deeply involved with many clients in various sectors of the content industry, in over 17 countries, and it’s been a great experience, he says. “I have learned a lot, I have listened a lot, I have talked even more (most likely:) and I think I have grown to really understand the issues that face the content industries – and the creators, themselves – in the switch from physical to digital media.”

This Kindle book is a highly curated collection of the most important essays and blog posts Leonhard has written on this topic, and even though some of it was written as far back as 2007. “I believe it still holds water years later. I have tried to only include the pieces that have real teeth. Please note that the original date of each piece is shown here in order to allow for contextual orientation.”

[audio:https://allaccessgroup.com/wp-content/uploads/2011/04/Gerd-Leonhard-Final-Edited.mp3|titles=Gerd Leonhard Final Edited]

You can hear my recent one-on-one interview with Gerd here.

For those of you who do not know, I’m part of The Futures Agency, an online industry think-tank founded by Gerd Leonhard. The Futures Agency is based on 5 key principles: 1. Knowledge grows when shared, therefore we share everything 2. Proudly find elsewhere (PFE) 3. Do what you do best and link to the rest (*Jeff Jarvis) 4. Spend less time being important and more time being relevant 5. The leaders of the future are connectors – not just directors.

I’m proud to be part of this stellar group, and encourage everyone to pick up Gerd’s latest eBook and to spread the word and support your own followers and colleagues with this great collection of Gerd’s work.

https://www.amazon.com/The-Future-of-Content-ebook/dp/B005XCZ28U/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1319115901&sr=1-1

Kelli Richards,
CEO of The All Access Group, LLC

The Pandora Box of Mobile – The Sky’s the Limit

If you were at the Web 2.0 Summit in San Francisco last week, you probably heard Pandora Founder Tim Westergren share that SEVENTY PERCENT of their usage is through mobile venues.  Yes.  70%.  And having created a super-successful digital space for themselves, Pandora doesn’t see Spotify, iTunes, or any other competition eating their lunch any time soon.

Tim Westergren shared the following about the portability of the iPhone and its impact on Pandora, “Overnight it transformed our business. We almost doubled our growth rate. It changed Pandora from being desktop computer radio to being like real radio.”

One can’t completely appreciate the enormous (and growing) impact of the mobile industry without really understanding its past. On my BlogTalkRadio series, I recently interviewed my longtime colleague, Anthony Stonefield, a leader in the mobile and digital industries, who literally pioneered downloadable song distribution in the 90’s and popularized ringtones worldwide in 2000 (creating today’s $8 billion ringtone market). Anthony also executive produced the worldwide mobile program for the Live 8 event, and the mobile charity part of Melissa Ethridge’s “I Run for Life” breast cancer campaign, among others. I asked Anthony Stonefield where he thought super distribution will take us in the next few yeas and to talk about SmartPhones and their broad effect on users.

“Smartphones put everything that you had on your PC into your hand… I think what’s happening now is that we’re unlocking the true internet. Until today, we have always thought that we are driving the web, but now, SmartPhones are reaching down into the emerging markets, to the next several billion individuals, and these people are creating revolutions, changing the face of the planet, because they’re getting their first real-time connection to the rest of the world, through SmartPhones.  As these phones infiltrate emerging markets, we have a whole new world to embrace… this is changing the nature of the human being and the way we interact.”

“My experience is that entertainment media is always consumed on impulse.  So the technical solutions are also part of this equation.  4G will eventually enable a distribution model that can scale, but until then, we face serious limitations of scale… 4G has a way to go before it can provide viable, reliable user experiences, but it does enable a way to discover and present media very rapidly.”

You can hear the entire interview here.

Getting back to the future, so to speak, Pandora’s founder explained at the Web 2.0 Summit that Pandora transformed from a simple desktop radio to a “real” radio when users started taking their iPhones and plugging them into their cars and living rooms.  It’s important to realize that, conceptually, Tim Westergren does not consider Pandora competition to Apple, Spotify or other subscription music services.  He considers it a streaming radio service, and does not charge for participation.

With revenue skyrocketing due to ad sales, similar to traditional radio, Pandora has forayed further into radio, actually developing programming and content – and perhaps even newscasts and “sports radio” broadcasts in the future, further solidifying them as the leader in this industry – at least for now.  Like any great industry, competitors WILL show up.  AOL, who could arguably be called the founder of online radio, relaunched its own product within hours of Westergren’s speech, with half of the audio commercials.  (And AOL Radio already carries ESPN Radio and ABC News stations.)

It’s hard to know if AOL will be the biggest contender in the mobile war, but with Smartphones becoming the “transistor radios” of the future, Pandora’s box is definitely filled with opportunity.

A client of mine is about to launch her 2nd eBook. I’d like to change the price on her FIRST eBook on Amazon (and everywhere else it’s up). Could someone tell me how to do that? If you need to see the eBook for some reason, it can be found at: https://www.amazon.com/Taking-Crowd-Cloud-Industry-ebook/dp/B005H3ZK1Y

Kelli Richards,
CEO of The All Access Group, LLC

Celebrity Wrangling.

When it comes to celebrity wrangling, helping a corporate client or event organizer secure the right celebrity to support their event or product campaign is definitely more art than science. The most important part of the process is bringing my 25 years of listening and experience to a discussion about the objectives of the client. Is it a company celebration? Is the event or campaign about supporting their employees (internal) or their brand (customers)? Is it to thank their sales team? Or perhaps an industry conference with VIPs?

From there, we create a wish list of who they’d love to have stand on their stage or showcase their product or company, as well as what “type” of spokesperson or entertainer – for instance, a musician, a comedian, an actor or actress. Then we put together a prioritization and an outreach plan, something I’ve developed strong expertise in doing successfully after many years. We also create a list of gives and gets – is the celebrity or artist being compensated? Is the event so grand that it’s simply a win/win for them to participate? And then the back-and-forth between the client and the celebrity rep begins, and the process of creating a strong win for both sides unfolds.

The biggest impact in terms of having a celebrity or artist aligned with a campaign or event is what I call the “halo effect” – when an audience feels cared for and honored when a celebrity or artist that they trust is behind the company or the product. This generally results in a memorable experience and a long lasting increase in trust and credibility.

In addition, celebrity involvement can result in much greater visibility, acceleration, and traction for a start-up – and much greater exposure if you’re doing something on the web or in social media. It increases the attraction to the product or company like a magnet, based on the following and popularity of the celebrity and their brand. Finally, with the timeless nature of the web, this association with an artist will stand the test of time, being discovered again and again through a simple Google Search.

Not sure how a celebrity or artist might fit into your start-up, product or event?  Reach out to me and ask. Kelli@AllAccessGroup.com

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“Kelli’s contributions as co-producer of ‘MusicBiz 2005′ have been essential. Her relationships and management of them, as well as her conceptual abilities have been a cornerstone of the business we have been developing. I can’t imagine that it (the conference) would have happened without her. For starters, she brings a tremendous understanding of the market, a stellar reputation, loyal relationships among the leaders in the field, highly developed written and oral communication skills, untiring work ethic, excellent team building skills, and total reliability….”
~ David Schwartz, Executive Producer – MusicBiz


“Kelli has proven to be an excellent resource for Red Herring Events. She contacted over 50 musicians and celebrities for our Herring on Hollywood event. Kelli is both professional and a pleasure to work with. With her assistance, we were able to book the musician Ice-T to speak on the music panel. We will definitely be using Kelli’s services for future events.”
~ Beth Curran, Event Producer – Red Herring Magazine

Kelli Richards,
CEO of The All Access Group, LLC

 

 

Billboard.Biz – “Music-Industry Characters You Need To Follow”

Billboard.biz

Even with the best of intentions, in today’s hyperdriven digital age, it’s easy to use someone else’s article or lyrics and misunderstand how copyright and sourcing needs to be applied.  And so, in addition to sharing some great insights around the global issue of copyright, on today’s blog I also want to thank Billboard for sharing their Twitter list of “Music-Industry Characters You Need To Follow” which was used, in large part, in my own social media eBook, “Taking the Crowd to the Cloud – Social Media for the Music Industry.”

Because she had made a few significant changes to the list, my copyeditor did not realize she should source the list and link it back to Billboard.  I’ll certainly change it in reprints, and will source Billboard.biz in my webinars and teleseminars on the topic, but I also wanted to publicly acknowledge and thank Billboard and Billboard.Biz for being an amazing source of information and support to the music industry.

Copyright is definitely one of the greatest issues that has come to the forefront of the new digital age.  Of course, it was always an issue.  But when music and literature were hard pressed into vinyl and pages, and the middlemen controlled the product funnel, believe it or not, it was much easier to keep tabs on who owned what.  With media passed around at the speed of light via digital distribution, solutions like meta-tagging and “watermarking” become an artist’s lifeline to their work. In our recent one-on-one chat, thought leader Thomas Reemer shares about the application (and implication) of watermarks and how they effect digital distribution.

(For those who don’t know, Thomas Reemer is the CEO of 88tc88.com – an online service that, among other things, translates western titles and artists, enabling access for Western Music to the vast Chinese mobile market, including direct access to China Mobile, China Unicom and China Telecom – the trifecta of the Chinese tech industry.)

Please click here to listen to my entire interview with Thomas, and if you’d like to be included on the MP3 distribution for my entire interview series (with industry leaders like Ian Rogers, CEO of TopSpin Media; Michael Robertson, CEO of MP3.com and DAR.fm; and groundbreaking musicians, such as David Pack, Musician, Songwriter and Lead Singer for Ambrosia; and Academy Award Winner, Irene Cara) simply sign up for “VIP Access” at the top of my website at AllAccessGroup.com.

Kelli Richards,
CEO of The All Access Group, LLC

PS: To get your own copy of my eBook, “Taking the Crowd to the Cloud – Social Media for the Music Industry,” and be invited to the exclusive webinar to support my readers on this topic, please click on the title.

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The Power of True Friendships is Timeless

As a ’super-connector,’ I know a lot of people and have made a lot of friends over time through various jobs and communities I’ve been a part of — like many of us have. For years (even decades) I was pretty good at keeping in touch with most of them. However as time has passed (I’d say over the past ten years in particular), I’ve drifted away from many people who I really care about. It’s not something that I’m proud of, and I’ve made a vow to close the gap and re-sync with more of my people.

I’ve realized that when someone crosses my mind, it’s important to reach out and let them know I’m thinking of them. Inevitably it means so much to them, and though time may have passed, the depth of the relationships we’ve forged remains and we pick up as if there have been no gaps. I’ve found this to hold true both for friendships and for business relationships.

I was sitting in my favorite coffee shop not long ago, and when I looked up I saw one of my favorite Apple Alum – Peter Hoddie – who was one of the original engineers that developed QuickTime technology. We had an unexpected catch-up on the spot which was really delightful. I hadn’t seen him in years but as referenced above, it was as if no time had passed.

More recently, I flew to San Diego for a celebration of life of a dear friend who passed unexpectedly last fall. One of my close friends from my year of doing graduate coaching training with Alan Cohen, Montie Sommers, lives in San Diego so I took the opportunity to see if she was available for brunch. We had a fantastic visit that lasted a couple of hours and really lit me up.

So I guess the moral of this story is, do your best to stay in touch with your friends and colleagues; we all need people in our lives who know us, our history, who care about us – and who we care about in return. Life is short, and it’s important to retain those ties and not to let time and other distractions carry us too far apart for too long. Consider reaching out to folks who are meaningful to you when you think of them and not putting that off; that’s a great way to stay actively engaged.

I’m curious if you have ways you like to keep your friends and community close to keep those ties intact; let me know!

Be well,

Kelli

The Benefits of Having a Garden Sanctuary for Visionary Innovators and Leaders

Having a garden sanctuary in your environment is more than just a luxury; it’s a soul-nourishing necessity in our fast-paced, digitally driven world. In this article, I share why creating and maintaining such a space is really essential for your well-being, creativity and alignment as a visionary innovator and leader.

Read the Article

 

Spotlight

We Can Do It Women Podcast

I was recently interviewed by host Debra Morrison for this podcast. The community is focused on empowering women over 50, and it pivots around the notion that it’s never too late for women to reinvent themselves and to create impact. Our discussion centered on my journey and insights around innovation and reinvention throughout your life and career.

Watch the Podcast

 

Spotlight

ARK Big Ideas Report 2025

 

I recently watched Cathie Woods of ARK Invest do a talk on trends in innovation that are important for investors to pay attention to. Cathie is a top stock picker and founder of the $60B ARK Invest which over the years has made phenomenal returns on her investments in cutting-edge technologies. She and her team have just come out with their “Big Ideas 2025” report which is a deep-dive guide to breakthrough technologies poised to boost productivity dramatically, to revolutionize industries, and to create long-term investment opportunities. It’s a must-read report that centers on transformative change.

Download the Report

 

Media Recommendations

Lonely Planet – (Netflix)

 

One Friday night recently, I was home alone and didn’t have a clear idea of what I wanted to watch when I came across a Netflix film entitled “Lonely Planet” starting Laura Dern – I always enjoy her films. I enjoy romcoms, especially after a long work week, and as a lightweight film this looked like it would fit the bill for the evening. The film centers on a restless, somewhat reclusive novelist who attends a writer’s retreat in Morocco designed to gather together a host of prestigious authors. She runs into a younger man while at the retreat (Liam Hemsworth) — and what starts off quite casually turns into a love affair. I enjoyed it more than I thought I would, and would definitely recommend it if this type of movie is what you’re after.

Watch the Trailer

 

Longevity Guidebook: How to Slow, Stop, and Reverse Aging — and NOT Die from Something Stupid

 

Peter Diamandis is an entrepreneur, futurist and a doctor. He’s perhaps best known for being the co-founder and executive chairman of Singularity University, and the founder and chairman of the XPRIZE Foundation. I’m a big fan of his insights.

In this, his latest book, he shares insights on cutting edge technologies, therapies and trends that can allow us to live healthier, longer lives. It’s a book designed to inspire you to optimize and maintain your best health to take best advantage of the transformative breakthroughs taking place rapidly in the science and medical fields. He maintains that over 70% of your potential longevity is based on your lifestyle, not your genetics, and is therefore within your control. He goes into great detail about his own health regimen and protocol, sharing his diet and exercise routines, including the 75+ pills he takes daily.

Buy the Book

 

Delivery Sensitivities for Wildfire Victims Who Lost their Homes

Companies delivering packages or mail to homeowners impacted by the loss of their homes due to fire or other disasters need to instruct drivers to be mindful and sensitive enough not to leave anything when there’s no house. In this article, I share some practical tips that both delivery services and homeowners can take to better manage this type of scenario.

Read the Article

 

People Say the Nicest Things…

 

“I’ve had the pleasure of working with Kelli – and her refreshing candor and genuine desire to help others grow and reach their full potential truly set her apart from anyone else that I’ve worked with. Kelli tells it like it is and pushes you out of your comfort zone to think differently…even when it doesn’t come naturally.

One of her most valuable assets is her extensive network, which is a testament to the respect and trust she has earned over the years. She is remarkably well-connected, and she leverages these connections to open doors and create opportunities where others may not see them. I found the conversations that she facilitated with her contacts to be transformative in terms of how I began thinking about the next phase of my career.

Most importantly, I see Kelli as more than just an advisor. She’s a catalyst for change and that voice of encouragement in your mind to give you the confidence you need to reach higher than you thought you could before. During my work with Kelli, I felt like I had a true friend and a thought partner by my side helping me raise my game. If you’re looking to elevate your thinking, see new possibilities, re-imagine your capability and grow your network, then partnering with Kelli is truly one of the best decisions you can make. I look forward to continuing to work with her and to referring her to others who can benefit too.”

— Adam Harter
CMO, LIV Golf and Former SVP of Media, Sports & Entertainment, Pepsi

 

Me after a yoga class on the beach in Hawaii at a retreat – including my friend Montie (brunette on the right with glasses). In fact, Montie led the class – she’s a yoga instructor.

The Skill of Resilience is Underrated

Just a couple of weeks ago, several regions of Southern California were hit hard by raging wildfires that came on very suddenly, as a result of 100 mph Santa Ana winds, and two of them in particular – the Palisades fire and the Eaton fire – wiped out whole towns swiftly and completely. The damage spanned over 50,000 acres, and thousands of homes and memories were lost in an instant – displacing many thousands of people and animals.

Many of my friends and colleagues were among those who lost everything and it’s soul-crushing. It’s hard to imagine the devastation and the impact on those affected, but while it will take time and a lot of support, these people will get on with their lives. We’ve had these types of fires in Northern California over the past several years with similar experiences (and the Lahaina fire in Maui!) so we’ve witnessed this before. Situations like this are where humanity is tested; one thing I know for sure is that we are nothing if not resilient.

On a smaller scale more personally, two of the closest people to me in my inner circle are getting ready to move to other states — and this will be a real test of my own resilience. I know we’ll remain tight, but I won’t be able to see them as often and this will most certainly be a challenge for me.

I also had a scary incident during the Holidays, where a trusted vendor who has been managing my website hosting and back-end maintenance for the past several years suddenly just disappeared without a trace. My site, which is a cornerstone of my business, was down for a week as a result (thank goodness restored by the heroic efforts of my business coach who had the chops) — and it was unnerving not to be able to reach the vendor who vanished. I still have no idea what happened to her, but I’ve since found a terrific resource to replace her, and all is well for the moment. That episode required resilience for me to get through a nail-biting experience.

The only thing we can count on in life is change — and sometimes there are hidden gifts we can’t see until we’re on the other side. In the case of my IT support, my new team is already adding so much more value.

What are some examples in your life where resilience allowed you to prevail in challenging circumstances? I’d love to hear about them.

Be well,

Kelli

 

Empathy in Action – Supporting Wildfire Victims

 

In the wake of the recent devastating and catastrophic Palisades and Eaton wildfires in Los Angeles (similar to those we’ve suffered through in Northern California and in Lahaina, Maui), our hearts go out to the many individuals and families who have lost their homes, belongings, their lifestyles and their sense of security. Disasters like these leave a profound impact, not only on the victims but also on the broader community. Here are some ways we can lend a hand. Remember, help is needed long after it’s no longer front page news!

If you’re seeing this on THURS Jan 30th, today is also the day of the FireAid Benefit Concert to support LA fire victims featuring many of the biggest artists in the business — all lending their time and talent to the cause.

Read the Article

 

The LA Fires

A Note from Rob Tercek

 

I’ve been in touch with several of my friends and colleagues in LA in the wake of the recent fires. My friend Stewart Copeland (best known perhaps as the drummer of The Police) tells me his family home and studio were spared; the fire was held back to within 700 yards of their property!

And here’s a really meaningful post shared on Facebook by another long-time colleague in media and tech, Rob Tercek (photo on the left), who resides in the hills above Hollywood. Here’s what he had to share:

“Today I dealt with some tasks I’ve been avoiding. Sweeping up the dust that has settled on every surface, and writing a big check for property taxes. Death and taxes. Sweeping the floor after a wildfire offers a silent moment of meditation about impermanence, fragility and human vanity.

There is dust everywhere. The dust comes from ashes that fell like snow from the sky last week But these big fluffy white snowflakes are different from mountain snow, because they instantly turn to black tarry ash when they land on a flat surface. The decks and patios are filthy with grime. My grand piano usually gleams with a deep black sheen. Today it’s coated with a dull grey patina. The couches and floors, too. I am sweeping up the last remains of 10,000 houses that were incinerated a few miles away. The Santa Ana winds ensure that every house still standing in Los Angeles County will get a random distribution of the missing ones.

Two weeks ago, the dust that now covers the floor and bookshelves in my house was somebody’s home and all the stuff in it: family photos and scrapbooks, childhood mementos stuffed in a box in the garage and long forgotten, now lost forever. Someone’s favorite chair, a cherished painting, a family’s beds and sheets and towels and several closets filled with clothing. Their ugly wallpaper, maybe, and their curtains and rugs. Their shoes, piled up by the back door. The contents of their kitchen cabinets, pantries and linen closets.

The couch where the family watched TV. The TV, too. All gone, burned to ash. Some dude’s carefully-restored vintage Porsche that he washed and polished every Sunday. Reduced to a black skeleton and dust. The pool toys, chairs and wooden decks that surrounded a now-empty swimming pool, a black hole in a vacant yard next to a scorched chimney to mark the spot where the living room once stood. Books, paper records, and electronics, all incinerated. Some kid’s game console, Dad’s old desktop computer, all the electronic crap that we fill our houses with. Now it’s reduced to grey goo and ashes. Toxic byproducts of consumer electronics, a reduction of rare earths, copper, some cobalt from the Congo. Now transmuted to aerosol dust, spread evenly across my living room floor. I am sweeping it all up in a dustpan.

It has not escaped me that the floors I am sweeping are destined for the same fate. Someday, hopefully not soon. But eventually. As I sweep, my mind lights on the Buddhist epigram about a porcelain cup: “Imagine the cup is broken because that is its inevitable fate. Then you won’t suffer when it finally happens.” This train of thought makes me feel empty when I put the broom away and sit at the table to write a big check to the County of Los Angeles for my annual property taxes.

Every year, the taxes go up, based on the assessor’s premise that property values always rise. That has been every assessor’s premise since the railroad boom in the 1800s that brought eager migrants here from the East Coast. Each migrant sought a little parcel in paradise, benefitting from the pro-growth policies that saw the population double and double. So many people arrived that tens of thousands of single-family houses spread across the landscape, covering rich farmland in the valleys and stacking up along the hillsides and pushing ever deeper into the canyons.

For 200 years, each year brought more migrants, more houses, more prosperity, and the presumption of ever-rising land value. The California dream was a dream about more and ever more. Is that assumption still valid? What is the value of a house sited on a ridge above a wooded canyon, deep in an area that is subject to high winds and the ever-present threat of fire? Will my taxes go up next year? Sure, but it won’t be an accurate reflection of the true value. Paradoxically, the home insurance premiums rise every year, too. They can’t have it both ways. If a house is more vulnerable then it can’t be more valuable. Pick one. Because this is California where we don’t know how to resolve disputes, the matter will be litigated in a courtroom three years from now.

Last night a neighbor phoned me to tell me that she has decided to pack up and sell her house. Where will you live? I asked. There is no place for 100 miles around that she can afford. She’s moving back to the East Coast where they have normal storms, not the kind that transform entire neighborhoods into charred ruins in an afternoon. Hurricanes? That she can deal with. She loves it here. Of course she does, because this is a lovely neighborhood with a quiet canyon and a big park next door. She has a cozy little house perched on the steep hillside above Beachwood Canyon. It’s cute and comfortable. But she’s done with the strain of anxiety and drain of watchfulness: endless doom-scrolling, the steady ping and gong of notifications and alerts and updates, the random evacuation warnings that keep us on edge day and night. She’s cracking, and she does not like it. I can’t blame her. She’s right. This is exhausting.

Other neighbors have organized a watch group on WhatsApp. Why? Because the official notifications come too late, or not at all, or to the wrong location. You can’t rely on the government (so why do we pay property taxes again?). These folks are taking matters into their own hands. Self-sufficiency, one of the prized virtues of the Old West. We agree to alert each other if we see Griffith Park ablaze.

The illusion of human agency is tempting. It promises an antidote to feelings of dread and helplessness. Everybody wants to believe that they can do something to control their fate. The hard reality, of course, is that it is vanity. The next fire will come licking down a canyon’s walls, maybe this canyon, maybe another one, maybe this year, maybe next. The next fire will light up the forest and scrub growth and dead branches and fallen leaves that lie before it like so much kindling. Then all the apps and notifications in the world won’t do anything to stop it. The only thing that will stop it is rain. Eventually, I hope and believe, rain will come. When that happens, this year’s emergency will come to an end.

But only for a year. The rain will foster more growth. The burned-out hillsides and denuded suburban landscapes will turn green and lush once again, but only until the dry season, when desiccation sets in and those plants turn from green to brown. Then they will turn to fuel and the cycle will begin again.

We tell ourselves that we will be ready. I want to believe that is true. So I will busy myself with precautions, do my hillside clearance and rearrange the deck chairs. But in my heart I know that my house is a porcelain cup.”

 

Media Recommendations

No Good Deed (series) Netflix

 

This is a dark comedy mini-series (eight 30-minute episodes in Season 1) starring Ray Romano, Lisa Kudrow, Denis Leary, and Luke Wilson, among others — a strong cast. It pivots around the storyline of three families vying to buy the same house in an upscale LA neighborhood. The series centers on the interactions of the characters, each with challenges going on with their own lives, that they believe the house for sale may help them resolve. But the house holds secrets of its own based on the existing tenants and the back story of their lives. There are a lot of plot twists revealed throughout the series — it’s intriguing and well-acted. I recommend it.

Watch the Trailer

 

A Man on the Inside (series) Netflix

 

This is a new comedy series focused on a retired professor and widower who finds his calling as an amateur PI when a detective hires him to go undercover inside a San Francisco-based retirement home to help solve a crime. In the process, he becomes an integral member of the community. Ted Danson stars alongside a seasoned cast of veteran character actors. The plot lines are great — well-acted, funny and heartwarming.

Watch the Trailer

 

When a Key Vendor Abandons Your Business

 

For any of you who run your own small business (or even if you are managing a group within a larger organization), what do you do if and when a long-time trusted vendor suddenly goes dark without warning and effectively ‘abandons’ your business? Unfortunately, this happened to me recently; honestly, it was pretty scary and frustrating. Here are some insights and learnings I’d like to share that hopefully will blunt the impact if something similar ever happens to you and your business. Maybe some of this advice is obvious, but as we start a new year it can’t hurt to be mindful.

People Say the Nicest Things…

 

“Kelli, the power of what you do and how you help those in transition to transform themselves is undeniable, powerful and very much needed. Keep on sharing your gifts with those fortunate to have recognized them.”

Elaine H – Marin, CA

 

The Lahaina Banyan tree is the largest in the US, and it is the heart and soul of the town. Despite being badly burned, it was spared miraculously in the fires that flattened the town back in August of 2023, and it has been coming back strong since. It’s a sign of hope to all those who are watching its resurgence, and a terrific example of resilience. This is a photo of it from July 2024 (source unknown).

Empathy in Action – Supporting Wildfire Victims

LinkedIn.com, January 2025- In the wake of the recent devastating and catastrophic Palisades and Eaton wildfires in Los Angeles (similar to those we’ve suffered through in Northern California and in Lahaina, Maui – and the flooding of Asheville, NC), our hearts go out to the many individuals and families who have lost their homes, belongings, their lifestyles and their sense of security. Disasters like these leave a profound impact, not only on the victims but also on the broader community.

Read the entire article here-Empathy in Action – Supporting Wildfire Victims

How to Perform Better Due Diligence (for investors and advisors alike)

How to Perform Better Due Diligence (for investors and advisors alike)

LinkedIn.com, Nov. 2024 – Performing effective due diligence before investing in – or advising – startups requires a thorough evaluation process to understand potential risks, assess the viability of both the business model and the founders, and gauge the potential for growth, scale and impact in the marketplace. Here’s my checklist for success.

Read the entire article here: https://www.linkedin.com/pulse/how-perform-better-due-diligence-investors-advisors-alike-richards-ih9oc

Celebrities as Brands and Entrepreneurs (several have become billionaires outside their core focus)

Celebrities as Brands and Entrepreneurs (several have become billionaires outside their core focus)

LinkedIn.com, Sept. 2024 – The rise of celebrities becoming billionaires as entrepreneurs is a trend that has grown significantly in recent years – and shows no signs of slowing down. Here’s what’s happening.

Read the entire article here: https://www.linkedin.com/pulse/celebrities-brands-entrepreneurs-several-have-become-outside-kelli-2bwoc

LinkedIn.com, Sept. 2024 – The rise of celebrities becoming billionaires as entrepreneurs is a trend that has grown significantly in recent years – and shows no signs of slowing down. Here’s what’s happening.

Read the entire article here: https://www.linkedin.com/pulse/celebrities-brands-entrepreneurs-several-have-become-outside-kelli-2bwoc

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Thomas Reemer

Chairman of 88TC88.com Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-thomas-reemer-ceo-of-88tc88com

Matt Ramey

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-qa-w-matt-ramey-creative-director-of-black

Peter Rafelson

Musician, Writer and Producer Listen to the entire podcast here: https://allaccessradio.libsyn.com/2011/04

Jeff Price

CEO of TuneCore Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-jeff-price-ceo-of-tunecore

Jon Potter

Founder of ADA, Apps Developer Alliance and Founder Fan Freedom Project Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-and-jon-potter-entrepreneurial-attorney

David Pakman

Partner at Venrock and Digital Media Entrepreneur Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-david-pakman-partner-at-venrock

David Pack

Musician, Songwriter and Lead Singer for Ambrosia Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-david-pack

Finbar O’Hanlon

CEO, Rocker, and Revolutionary Listen to the entire podcast here: https://www.youtube.com/watch?v=FVPCz4RC0D4

Ian Miller

Founder and CEO of The Brand Practice Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-ian-miller-rocket-branding

Brian McGarvey

Vice President, Business Development of Rhapsody Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-brian-mcgarvey-of-rhapsody-0

Terry McBride

CEO Nettwerk Music Group Listen to the entire podcast here: https://allaccessradio.libsyn.com/podcast/qa-kelli-richards-terry-mcbride-ceo-of-nettwerk-music

Eric Martin

Listen to the entire podcast here: https://www.youtube.com/watch?v=k84tzmwOPDM

Steve Macfadyen

Live Event Producer, Producer at Pollstar Magazine Listen to the entire podcast here: https://podcasts.apple.com/us/podcast/steve-macfadyen-event-producer/id420295332?i=1000332691802

Evan Lowenstein

Founder of StageIt.com Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-evan-lowenstein-founder-of-stageit

Wendy Lipton-Dibner

Listen to the entire podcast here: https://allaccessradio.libsyn.com/qa-with-wendy-lipton-dibner-of-professional-impact-inc

Esther Lim

Founder and CEO of The Estuary LLC Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-qa-esther-lim-digital-strategist-the-estuary

Gerd Leonhard

Media Futurist, Keynote Speaker and CEO of The Futures Agency Listen to the entire podcast here: https://allaccessradio.libsyn.com/qa-kelli-richards-gerd-leonhard-of-the-futures-agency

Marina Jacoby Leonard

Relationship Coach, Woman’s Coach, Life Coach Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-marina-jacoby-leonard

Dave Kusek

CEO Berkleemusic and co-author of “The Future of Music” Listen to the entire podcast here: https://allaccessradio.libsyn.com/a-live-qa-with-dave-kusek-of-the-berklee-school-of-music-and-the-co-author-of-the-future-of-music

Noel Kelli

Musician, The Hush Now Listen to the entire podcast here: https://allaccessradio.libsyn.com/a-live-qa-with-kelli-richards-and-noel-kelly-lead-singer-of-acclaimed-indie-pop-band-the-hush-now

Andrew Keen

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-qa-w-author-and-culture-critic-andrew-keen-0

Dave Jaworski

Listen to the entire podcast here: https://jeeni.com/track/kelli-richards-interviews-dave-jaworski-3rd-ever-employee-of-microsoft-canada

Scott Humphrey

Producer & Founder of Jammit.com Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-qa-w-producer-jammit-ceo-scott-humphrey

Jim Griffin

Digital Music & Tech Visionary Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-jim-griffin

Hollywood Producer, Gary Goldstein

Mentor, Author, Speaker, and Innovator Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-qa-with-hollywood-producer-gary-goldstein

Libby Gill

Branding Expert and CEO Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-qa-with-bestselling-author-libby-gill

Libby Gill

Branding Expert and CEO Listen to the entire podcast here: https://allaccessradio.libsyn.com/qa-with-kelli-richards-libby-gill-branding-expert

Mike Galaxy

Of Band Promote Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-mike-galaxy-of-band-promote

Rick Frishman

Publisher at Morgan James Publishing Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-qa-w-rick-frishman-publisher-morgan-james

David Fishof

Creator of Rock ‘n’ Roll Fantasy Camp Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-qa-david-fishof-of-rock-n-roll-fantasy-camp

Michael Fishman

Entrepreneur, Advisor, Speaker Listen to the entire podcast here: https://allaccessradio.libsyn.com/2012/02

Azeo Fables

Founder of VizLingo Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-azeo-fables-from-vizlingo

David Dufresne

CEO of BandZoogle Listen to the entire podcast here: https://allaccessradio.libsyn.com/live-qa-with-david-dufresne-ceo-of-bandzoogle-and-a-big-inspiration-in-the-world-of-musicians

Ed Donnelly

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-qa-with-ed-donnelly-founder-of-aderra-inc

Thomas Dolby

Musician, Producer, Music Director for TED Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-musician-and-artist-thomas-dolby

Dave Cool

Documentary Film Maker, Blogger and Advocate for Indie Artists Everywhere. Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-dave-cool-indie-artist-champion

Alan Cohen

Million Dollar Coach and Author Listen to the entire podcast here: https://www.youtube.com/watch?v=oIhj079WPXE

Freddy Clarke

Renowned Flamenco Guitarist & Singer with Wobbly World Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-qa-with-freddy-clarke

Craig Chaquico

Lead Guitarist & Songwriter for Jefferson Starship Listen to the entire podcast here: https://allaccessradio.libsyn.com/2012/05

Irene Cara

Academy Award Winner, Musician and Actress Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-chats-with-academy-award-winner-irene-cara

Olivia Fox Cabane

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-qa-with-olivia-fox-cabane-charisma-expert

Jack Buser

Director of PlayStation Home Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-jack-buser-of-sony-playstation

Jeff Brandstetter

Listen to the entire podcast here: https://allaccessradio.libsyn.com/live-qa-with-kelli-richards-jeff-brandstetter-esq-noted-hollywood-attorney-financing-expert

Jason Benlevi

Author of “Too Much Magic – Pulling the Plug on the Cult of Tech” Listen to the entire podcast here: https://allaccessradio.libsyn.com/qa-kelli-richards-jason-benlevi-author-of-too-much-magic

Drew Anderson

CTO of HitLab Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-qa-with-drew-anderson-cto-of-hitlab

Marc Allen

Listen to the entire podcast here: https://allaccessradio.libsyn.com/podcast/kelli-richards-qa-w-marc-allen-author-musician-publisher

Ziad Abdelnour, International Dealmaker and Author

Ziad Abdelnour is President & CEO of Blackhawk Partners, Inc., a New York based private equity “family office” that focuses on originating, structuring, advising and acting as equity investor in management-led buyouts, strategic minority equity investments, equity private placements, consolidations, buildups, and growth capital financings in companies and projects based both in the US and emerging markets.

Nick Adler

Nic Adler single handedly saved the Hollywood Sunset Strip and saved way more than The Roxy. Listen here for the story! Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-qa-nic-adler-of-sunset-strip-music-festival

HITLAB – Reinventing Music Discovery and Distribution, One Artist at a Time?

What’s new in the world of Music and Technology? The world-renowned multi-platinum artist Akon and a key Canadian Internet Company have joined to create something new and very interesting: HITLAB.com. Hitlab is a new media company focused on reinventing the way music is discovered, produced, marketed and distributed.

Happy Holidays from Kelli

With so many wonderful things coming to fruition in the coming year, and so many beautiful friendships and great business alliances and success stories in 2012, I just wanted to stop and take a moment to say how much my friends and colleagues mean to me.

Something Special About Apple and iOS

The special needs community is rarely the target demographic for the tech industry. Many of the wonderful new gizmos and gadgets that come out simply aren’t designed for them. There are an increasing number of companies that are developing products and technology to make computers and mobile devices more accessible for the special needs community, however – and one of those companies happens to be Apple, Inc. Apple’s VoiceOver technology was introduced with OSX 10.5 – better known as “Tiger.” It’s an accessibility feature that allows blind or visually impaired users to interact with a computer through sound. A user can use the trackpad or keyboard to scroll through the applications on the docked menu at the bottom of the screen. It can literally read the user any text that’s displayed on the screen and allows users to edit text where applicable. VoiceOver is also available on iOS devices such as the iPad. Visually impaired users have been incredibly receptive and appreciative of this, especially considering the fact that it’s a feature many other tablets and readers lack. As more and more publishing companies, universities, and corporations look to switch to readers and tablets in the future, accessibility features for the visually impaired certainly help Apple market its products as the superior choice amongst the competition. Another feature that benefits the members of the special needs community is a new feature in iOS 6 called Guided Access. Guided Access allows parents and educators to “lock” onto an app so that children can’t accidentally exit out of it by pressing the home button. While this may seem like a very basic feature, it’s incredibly useful for children with Autism or learning disabilities who may become distracted or lose focus on tasks. There are a number of educational apps available in the App Store but it’s often hard for learning disabled students to stay focused on them long enough to actually benefit. With Guided Access, the task of keeping a child focused has gotten a little easier for teachers and parents. While full accessibility is an on-going battle as technology continues to evolve, Apple is certainly taking steps in the right direction. Many other companies in Silicon Valley are taking their lead and continuing to improve accessibility features for different technologies and we hope to see this trend continue. My own time at Apple saw many of these technologies discussed and drawn out on desks and white boards under the tireless leadership and direction of my colleague Dr. Alan Brightman, who was Director of Apple’s WW Disability Solutions for 12 years; and is now a VP at Yahoo focusing on Global Accessibilty. To see these things come to life and create impact all around the world is simply astounding (then and now). Kelli Richards, CEO of the All Access Group, LLC

The Cupertino Connection: iTunes 11 and iCloud

  iTunes may be one of the best products that Apple ever developed, or at the very least, one of the smartest. Just a few weeks ago Apple released iTunes 11 with a myriad of visual and technical changes and improvements. iTunes will turn 12 years old in January, and in those years Apple has found a way to streamline, connect, condense, and centralize a user’s content and multimedia experience. With that in mind, I think it’s worth looking at a few of the existing features, the new ones in iTunes 11, and the future ones planned for next year to see just how they’ll continue to do that. First let’s look at how Apple already connects users and their content across multiple devices. One of the earliest features that did this was the “Library Sharing” feature that enables users to share their library across 5 devices connected to the same network using the same Apple ID. This was great because a user could have a whole collection on their desktop computer and access that same collection on their laptop. With this feature, users can also share content with other people on their WiFi network. A similar feature that’s been out for a few years is AirPlay. AirPlay allows users to stream media from one device across multiple devices on their WiFi network. For example, a user can start listening to an album or playlist in one room and stream it to their home stereo in their living room. Users can even adjust which devices are playing at what time and the volume of those individual devices. Apple TV even lets users stream a movie from their computer on their Apple TV. Of course, all of these devices are controllable with an iPhone, iPod, or iPad. Finally, with iTunes 11 and the updated iTunes store, all of a user’s downloads are automatically synced to the iCloud and accessible by any other iCloud capable device. This means a song downloaded in the iTunes store on your computer will be available on your iPod or iPhone. A similar service, iTunes Match, was released last year and allows users to pay an annual fee to have any of their music in their library uploaded to the iCloud, whether it was purchased or available in the iTunes store or not. These services could prove to be interesting competitors for Spotify, Rhapsody, Amazon, and other streaming/cloud based music delivery services. Lastly, Apple recently announced that it will launch its own streaming radio service to compete with Pandora in the first few months of 2013. Like the aforementioned services, it will be available across iPhones, iPods, iPads, Macs, and PC’s as part of iTunes. With all of these developments that have made Apple products so seamlessly integrated into a person’s life, it seems Tim Cook is moving forward to fulfill Steve Jobs’ goal of having an Apple device in every home. Cloud storage and online streaming is all the rage right now, and Apple’s solutions could prove to be big problems for its competitors. With so many solutions to a user’s content needs, why would they bother going elsewhere? Kelli Richards CEO of The All Access Group

Beamz Interactive – Play Music with Ease and Add A Visual Element

Are you one of those people who think they can’t play music or will never learn to play an instrument? I have heard people say things like “I’m too old now” or “I’m just not musically gifted.” Thanks to the great products from Beamz Interactive, you’ll never be able to use those excuses again. Beamz has created a great new interactive music system that uses lasers to enable users to create music. And I cannot think of a better stocking stuffer for anyone in your life.

Cyber Monday – Digging for Digital Dollars

The holiday season is upon us now that Thanksgiving has come and gone. If you’ve just surfaced from the post-Thanksgiving turkey overdose then you’ve already missed Black Friday, which is probably for the better. However, many e-commerce sites are extending Cyber Monday deals through the entire week. This blog isn’t going to tell you where to find the best deals or give you any general tips, but rather it will highlight the importance of Cyber Monday to the tech industry and its influence throughout the globe. The term “Cyber Monday,” was first coined in 2005 by Shop.com as a parallel to Black Friday. Scott Silverman of Shop.com created the concept based on research that the Monday following Thanksgiving was the biggest online retail day of the year, presumably for anyone who missed out on Black Friday deals. In its first year, Cyber Monday generated over $600 million dollars in sales from U.S consumers. It has since grown to double that and is now “celebrated” in countries across the globe such as the U.K, Portugal, Germany, New Zealand, and Australia. One of the reasons Cyber Monday has grown so steadily over the years is because the rapid advancements in tech. In 2005, few people were browsing Amazon.com on their cell phones, now however, more than 12% of Cyber Monday purchases are made from a mobile device. Similarly, the rate at which technology is released has sped up in every direction, meaning more cool new gadgets for people to buy. As online sales soar with Cyber Monday, some brick-and-mortar locations and small businesses have complained that the deals online are taking money away from local economies. The sad (and great) news is that really, as technology and e-commerce rapidly evolve, everyone along the retail trail will have to find a way to keep up. So happy hunting! There are so many cool new products on the market – from the iPad Mini to the Kindle Fire to all the great new laptops that have come out. Hopefully you won’t go overboard and max out all your cards, though I know it can be tempting! Kelli Richards CEO of the All Access Group.

A Message of Thanks and Giving

Greetings everyone, With Thanksgiving almost here, I’d like to take the opportunity to wish everyone a safe and happy holiday, abundant with loved ones. One of the many things I’m grateful for is your definitely your friendship this past year. 2012 has been amazing and successful for me, and that definitely doesn’t happen in a vacuum. I continue to work on new and exciting things to foster that same success and abundance in your own companies and projects. I am launching a new coaching program to help companies and brands adopt best practices and implement them into their goals and initiatives. If you’ve read my latest book, “The Magic and Moxie of Apple: An Insider’s View” then you’ll be familiar with some of these best practices (but not all of them). If you have struggled to hit your goals, successfully launch your projects, or create the relationships you need to truly move forward, this is the program for you.    A new, updated edition of my bestselling book “Taking the Crowd to the Cloud,” comes out on 12/12/12.  This eBook will feature new chapters on Pinterest, the new Myspace, and on funding sources for musicians (and any of us with a great project that the “crowd” could get behind. In addition to the new chapters, I will be updating all of the book’s topics to account for updates and renovations on the various social networks, such as promoted posts on Facebook – and the ability to share video on Linkedin.  While this book does cover some very advanced capabilities, I always endeavor to approach each space with a beginners eye, for those of us who need that point of view as well. Best wishes, Kelli Richards CEO of the All Access Group.

Crowd Funding for Musicians

One of the things that I do when I work with clients is help them find new revenue streams and funding sources. They’re two of the most important aspects when it comes to business growth and development. It’s not any different for musicians. If you want to take music from a hobby to a full-time job, you’re going to need funding to survive and support your music. One of the great ways to do this is through online crowd funding platforms. Crowd funding is essentially like having a fundraiser but it can be utilized to raise money for new companies and projects. There are literally dozens of companies out there, each with their own pro’s and con’s, that help raise money through crowd funding. Some of the bigger ones are: IndieGoGo, Kickstarter, and RocketHub. There are even crowd funding companies that focus exclusively on music such as ArtistShare, Sellaband, and PledgeMusic. One of the best and earliest examples of crowd funding is the rock band Marillion, who raised $60,000 for a U.S tour in 1997 and has since used it to fund the recording and marketing of 3 albums. The over-arching premise is simple: fans donate what they can with different levels of donations that get different gifts. For example, a $10 donation will get a free copy of the CD they’re funding, a $25 donation gets a CD and a shirt, and a $50 dollar donation gets a CD, shirt, and personally autographed poster. Don’t sell yourself short, even in today’s economy people are willing to shell out the few extra bucks to help local music and get something cool in return. Who knows, those signed posters could be worth big money some day because they helped fund the album that made you famous! Crowd funding is so much more than a simple fundraiser, it’s a really fantastic way to engage your fans. Many platforms allow, or even require, artists to post updates, pictures, videos, etc as a way of maintaining momentum during their campaign. Will crowd funding replace traditional funding sources and revenue streams? Probably not; but they are a great way to get those precious few extra dollars that you need to record, produce, distribute, tour, film, etc. With crowd funding, you no longer need a major label budget to put out a great record. Simply ask your fans for help and everyone wins.   Kelli Richards, CEO of the All Access Group, LLC

New York, We’ve Got Your Back

Let me preface this piece by saying my thoughts and prayers go out to the millions of people in the northeast who have been affected by Hurricane Sandy over the last week. I hope that everyone can quickly and easily recover from this tragic event. The human spirit is, as always, amazing. We’ve seen many events that showcase the spirit of brotherhood – and even heroism – through the media. Thousands of miles away on the West coast, the updates pouring in from social media were a vital lifeline of information for many friends and relatives for those affected. Two of my own team members are in New York, and I was grateful that even without electricity and internet, they both updated their Facebook and Twitter accounts to say they were okay.

The New Myspace: All or Nothing

Ah Myspace, the website that brought social networking and social media into the homes of the masses. Once the king of the internet, valued at $12 billion and becoming the most visited website in the world, it has since been dethroned and fallen from grace. Or has it? It was recently purchased by Specific Media and Justin Timberlake in June 2011 for $35 million with hopes of breathing new life into the company. But will they be able to reclaim the throne in a much more crowded kingdom? The answer to that remains to be scene but based on the preview it looks like something worth getting excited about. The obvious issue is that there are already enough, if not too many, social networks for the average user. Between Facebook, Twitter, Tumblr, Instagram, Youtube, Google+ and the many others, the internet has become inundated with social media. Billed as a way to connect artists and fans, the MySpace team at Specific media has taken a smart approach by letting users integrate their Facebook and Twitter accounts rather than having to create a new one. With celebrities and artists already connecting with fans via Twitter, Facebook, and Instagram perhaps integration and consolidating is something we need more of. Seamless integration and creative design are two big things the new Myspace has going for it. Based on the preview video posted by Justin Timberlake, the website does look gorgeous and functional; 2 issues which plagued it in the past. Perhaps the biggest thing it has going for it is the music feature, which is something it actually always did exceptionally well. Once a great way for big names and local bands alike to post songs, event info, pictures, etc, it will now let users create and share playlists, listen to whole albums, discover new music based on recommendations, and more. A cool feature for the artists is an analytics page which provides demographic breakdowns of their audiences by age, gender, region, etc. Myspace currently boasts one of the largest music catalogues on the internet, albeit from mostly unknown artists, at 42 million songs. If they can get some big artists and labels on board or even integrate with other services like Spotify, Pandora, Rdio, or Rhapsody then it could very well come back to life. There’s still a lot that is up in the air for the new Myspace but if it can find a way to get over the hump, play nicely with the other social networks, and deliver great content then I think it will be a success. If it can’t create a pleasant, clutter-free, and unique experience for the user then it may be time to just let it die out. Kelli Richards, President and CEO The All Access Group, LLC

A Lennon Legacy

I’d like to think that we all have heroes, that everyone out there, no matter how successful they are, takes the time to have someone to look up to and admire. John Lennon was always that hero to me.  He lived by his own rules and made a mark that only grows stronger over time.  A few years ago, I was lucky enough to meet his oldest son, Julian, and to share a deeply moving conversation about his dad and the work that he did – and to discuss the work that Julian has created through his charity, The White Feather Foundation. The White Feather Foundation was started over 20 years ago and embraces environmental and humanitarian issues in conjunction with partners from all around the world, raising funds for a more sustainable, better world for every living being. White Feather has done everything from supporting artists to marching to end bullying to building an orphanage in Sri Lanka.  One project at a time, Julian’s Foundation builds better lives and stronger communities.  In 2008, he was honored by the Better World Environmental Award by Prince Albert of Monaco. It’s not easy for artists today – the entire industry has changed and then changed gain.  While being fathered by a giant among men, Julian has never been one to stand on the shoulders of his dad, John.   He has carved his own careers as both a musician and a photographer. He has brilliantly built the one thing ALL of us should define and design every day – an inspiring legacy that changes and betters the world of others. Julian’s latest album, Everything Changes, will be released worldwide early 2013.  In the meantime, we will all wait impatiently, and hopefully support his great work with White Feather.  To send a donation, go to https://WhiteFeatherFoundation.com

Politics 2.0: The 2012 US Presidential Election

Very rarely, if ever, do I talk about politics. It’s one of those taboo topics of conversation that’s best left unmentioned for the sake of your sanity and relationships. The internet however seems to disagree. Now more than ever, politics is being discussed very openly; whether it’s on Facebook, Twitter, LinkedIn, YouTube, blogs, podcasts, etc. So why the shift? Where did it come from? What does it mean? Who’s driving it? These questions deserve a bit more investigation, so let’s take a quick look. Technology has always been used to shape and advance movements of political, cultural, and social change. From Johannes Gutenberg’s printing press of the 1400’s to the #Kony2012 campaign earlier this year, people have used technology to communicate and spread ideas in an effort to shape their culture and society. While Gutenberg’s printing press is undoubtedly more revolutionary than Twitter, both have the same end goal: to communicate and share ideas. Similarly, the advent of television played a huge role in modern U.S politics on September 26, 1960, when the Kennedy – Nixon presidential debate became the first presidential debate to be televised. Many people have said that Kennedy won the election based on that debate alone, being noticeably more calm, charming, and charismatic than Nixon. In today’s culture, the media landscape has already begun to shift. No longer are people tuning into the nightly news or watching the debates on television. Rather, they check the news on their smart phone or watch the debate streaming live on their tablets on the go – untethered. So while technology and the media have adapted to these changes, how has politics? And why is it important? For starters, the internet is here to stay. No longer are computers and the internet just for younger generations and tech geeks. 85% of adults in the United States use the internet, that’s 297.5 million people of legal voting age. According to SocialBaker.com, there are 167,913,500 U.S Facebook users or 54.12% of our total population. As you can see, that’s a huge chunk of people that are communicating their thoughts and ideas with one another. Similarly, that’s a huge chunk of people that can be reached by your ideas. If you were a politician, think about how powerful it would be to reach 54% of your target population. Imagine if you could even reach half of that, how those people could influence an election. The purpose of this blog isn’t to say whether or not using social media to promote a political campaign is worthwhile or not, I think that has already been decided. Instead, I’d like to get you to think about how social media influences politics in the U.S today.

A Tribute to John and Steve

In my newest book, The Magic and Moxie of Apple: An Insider’s View, I compared Steve Jobs and John Lennon; two iconic legends of a generation that are no longer with us today. Coincidentally, today is John’s birthday and last week marked the 1 year anniversary of Steve’s death. For that reason, I feel that it is only right for me to pay homage to two of the most inspirational men in my life. John Lennon was a rock star in every sense of the world. He had it all; the fame, the fortune, the glory, etc but you would never guess it from his bashful demeanor on the camera. Steve Jobs was also a rock star but in a less literal sense. He attained the same iconic level of fame and fortune as Lennon, but through technology. Their success can’t be attributed to themselves alone; they both had an amazing team around them. However, both had the courage and vision to try something new and it worked. I remember being a little girl when I was 8 years old and watching the Beatles doing a TV special (maybe it was “All You Need is Love”.) Apart from being electrified by their performance, the man behind the curtain playing with all the buttons and knobs (George Martin) lit a spark in me that set me on the career path that brought me to where I am today. As I watched Martin and the Beatles I thought to myself, “That’s what I want to do with my life,” and so I set out to make it happen. Similarly, growing up in Cupertino was the other half of my inspiration. At the time they started, no one knew how great Apple would be, but as the company started to take off I knew that working there would be a dream. So this is my “thank you” to John & to Steve. Without these two legends, who knows if I would have ever developed personally and professionally into the person I am today. If they’re up there watching over us, I hope they know what a profoundly wonderful impact they’ve had on millions of lives.

Rdio’s New Artist Program

As someone who has built their entire career around the convergence of technology and music, nothing pains me more than to see artists ripped off by advancements in technology. Whether we’re talking about the Napster days of the early 2000s or Grooveshark today, artists continue to be undercompensated (if compensated at all) for their work. While we’ve certainly taken some great strides towards fairly discovering and obtaining music, there is still a lot of work to be done. That’s why I was delighted to learn about Rdio, an ad-free music subscription service. Rdio was founded in 2010 by Niklas Zennström and Janus Friis, whom you might remember from the illegal file sharing service Kazaa which followed Napster’s demise. Similar to other services like Spotify and Rhapsody, Rdio allows users to stream an unlimited number of songs from their computer or smartphone for a monthly fee. Artists are compensated based on the number of plays their songs get per month. Unfortunately we’ve seen through these services that this model results in artists being undercompensated; often times getting fractions of a penny per play or a check for 4 dollars at the end of the month. Some artists, such as Coldplay and Adele, have kept their latest work off of subscription based streaming services because they feel it hurts album sales. Today Rdio has announced a new program that aims to compensate artists more fairly and increase fan engagement while at the same time getting new subscribers. The Rdio Artist Program will use artists as recruiters and will compensate them $10 dollars for each subscriber they sign up. Rdio gives the artist the tools to customize their page and share their content on social media. One of my favorite features is the ability to have artists share their favorite songs and playlists that they’re listening to, a feature I always thought iTunes should have. Rdio CEO Drew Larner calls the program a “Win-win” for all parties involved. With only about 10 million subscribers around the world, it’s hard to say whether or not this program will sink or float but a few big artists are already getting onboard such as Snoop Lion, Scissor Sisters, A-trak, and Chromeo. Could this possible be the next big thing? If it gets artists paid fairly while giving the customer a better experience, let’s hope so.  

Reminder to REGISTER for TUESDAY’s Apple’s Best Practices Webinar

Tomorrow, September 25th at 2pm PST I will offer an exclusive Webinar on incorporating Apple’s 12 best practices to enhance your business, client experiences, and personal brand. As we know, Apple is a global leader in creating an environment around achieving powerful goals, and boiling down how they became THE company to model, after experiencing one of the most well documented crashes in history, is an absolute MUST do for anyone in business today. To hold your space at this exclusive webinar, sign up immediately at https://www.appleinsidersecrets.com Warmly, Kelli Richards  

Apple’s 12 Best Practices – Training Webinar

Join me on Tuesday, September 25, 2:00pm PT/5:00 pm ET. I will share a detailed, insiders view into Apple’s 12 best practices to create the WOW factor that keeps your customers coming back and telling all their friends about why your product “kills” anything else on the market (my colleague Steve Jobs used every single one of these to great success)

Blog for Black: The Digital Agency

Black is a digital media marketing company that was launched just a year ago by Matt and his partner, Philippe Luchansky. The duo act as Creative Director and Director of Interactive, respectively, and bring years of experience working on massive, successful campaigns. While the company itself is new, Mat and Philippe’s work has been sought after by dozens of household names, such as Blizzard, EA Sports, Jason Mraz, Redbull, Betsy Johnson, and so many more.

Steve Jobs on Privacy and User Experience – An Apple Best Practice

Nobody can keep a secret better than Apple – AND the thousands and thousands of employees. And that idea translates far into how they work with their products, and especially, their users. For Apple Inc., user experience goes far beyond what the customer can see, feel and touch. It goes on behind the veil as well. Steve Jobs talked about this himself when he was interviewed at the All Things D8 Conference in 2010.

Wendy Lipton-Dibner – Elite Video Mastery and Move People to Action

I was joined on this week’s edition of “All Access Radio” by author, speaker, and coach Wendy Lipton-Dibner. Wendy has done amazing work as a leader in her field. She is the president of Professional Impact Inc., which produces seminars and courses such as the wildly successful “Move People to Action for Experts and Entrepreneurs.”

One Thing RIGHT in the Music World: CD Baby

CD Baby is an online distributor of independent music. But they’re not just any online distributor they’re actually the largest online distributor of independent music in the world.

EventFinda – A New Way to Find Events, Concerts, Gigs, Tours…

EventFinda is an amazing new way to market and promote events as well as purchase tickets. EventFinda goes above and beyond today’s standards for event marketing and ticketing. EventFinda distinguishes itself from the competition by not only being a place to buy and sell tickets to events but also syndicates and shares content, as well as offering a path to discover more events and interesting entertainment coming to your area. EventFinda makes the lives of everyone involved with a single event much easier; from the artist, to the promoter, to the PR teams, and ultimately, to the fans and spectators. As something that started from a kitchen table in 2005 in New Zealand (not exactly Silicon Valley) and spread across the globe to land in the USA this year, there’s no doubt that EventFinda will continue to grow and amaze fans and entertainers alike. Sure, there will always be other websites that you can go to to buy and sell tickets, discover new music or entertainment, learn more about your favorite artist or venue; but none of them will be able to package all of that together like EventFinda. Kelli Richards, President and CEO The All Access Group, LLC

Will we Retain our Confidence in Apple?

The newly launched iBooks Store recently signed on its sixth majorU.S. publisher in Random House, the world’s No. 1 English-language producer of books. Is there any doubt that iBooks is set on a course to become the world’s largest digital bookstore?

On July 20th at midnight, Kelli Richards’ long awaited eBook on Apple Inc., “The Magic and Moxie of Apple – An Insider’s View,” hit #1 in Kindle for Systems and Leadership and broke the top 100 in the Business and Leadership Category (our highest ranking was #70) on Amazon overall. This is Richards’ second #1 bestseller on Amazon.

It’s HERE! Get “The Magic and Moxie of Apple” + An Invite to my Launch Party in Silicon Valley

What’s Apple Inc.’s best kept secret goal? Apple insider Kelli Richards reveals how Apple built a company and a brand that reaches across Fortune 100 companies and small business owners. You the book launch for “The Magic and Moxie of Apple – An Insider’s View” at https://AppleInsiderSecrets.com and peek BEHIND the curtain to look at the best practices of Apple Inc., and how it created a climate that ultimately changed the world forever. Help Best Selling Author, Kelli Richards Reach #1 on Amazon AGAIN. Get “The Magic and Moxie of Apple” + Bonuses https://AppleInsiderSecrets.com   Through interviews with other alums and my own experiences at Apple for over a decade, I’ve created a compelling view of what makes Apple Inc. the company it is today. Get the book TODAY for an insider’s look at Apple’s failures, its successes, and the people who will continue its course toward greatness.  https://AppleInsiderSecrets.com THANK you everyone for your support!    

“Our North Star is to make the best product.” Tim Cook Continues Apple’s Best Practices

Tim Cook gave us a bird’s eye view of how Apple plans to stay the course and continue their role as tech leader of the world. Asked about the competition many times, Cook responded at one point with a statement that completely embodies one of Apple’s Best Practices. He said, “Our North Star is to make the best product.”

I talk about this best practice in my upcoming eBook at great length. How despite being the richest company in the world, the best practice of “Excellence, not Revenue” IS that North Star – and truly has been since Apple’s rebirth when Steve came back to the company.

Apple Alums – A “Class” Unto Ourselves and an Education and Collaboration for a Lifetime

Not long ago the LA Times ran an article about an executive training program at Apple called Apple University. This was one of Steve Job’s most poignant legacy projects – literally how he hoped to continue his presence, in the company he founded, long after he left this realm. Apple University is the program where Apple literally educates its executives on how to embrace the oft-referenced “Apple DNA” and think like Steve Jobs himself.

Apple – Building a Brand, Leaving a Legacy

Seeing Steve Jobs battle through the fight of his life to restore Apple to greatness – a graceful, courageous and obviously successful battle – doesn’t hold a candle to seeing him fight for his life now. He’s obviously ill. But what he’s creating, despite (or because of) that illness is mind blowing. Naysayers can address the iCloud any way they want, but what we all know is that it’s pretty damned likely to be successful.

Fun & Games: Cross Digital Distribution Takes Movies into a Whole New Realm

As the digital revolution reaches what seems to be an absolute frenzy of technological advances and debuts, more and more we’re seeing the cross-platform promotion and collaboration around product distribution. The latest (and one of the biggest) entries into this virtual world is set to be Suzanne Collins’ popular novel, “The Hunger Games.”

Hulu’s Latest Hot Ticket

So why, after four years of great digital distribution, am I writing about Hulu? Because they are about to take a huge leap of faith and add another original production to their arsenal – original content is a journey that even Oprah Winfrey herself can tell you is fraught with danger.

The Next Big Thing: Apple WWDC

It’s no surprise to see Apple race on, barely missing a beat since Steve’s passing – leading global innovation as it has this entire new millennium. In just a few hours the next Apple WWDC (Apple WorldWide Developers Conference) will take place. A stage that has announced true global game changers, like the iPhone and the iPad.

Please click below to Pre-Order “The Magic and Moxie of Apple – An Insider’s View” Be sure to choose “Return to The All Access Group” on Paypal to enter  your email and receive your eBook on launch day.

Digital at it’s Best: Live From Daryl’s House

Today’s world is fickle, and one of my favorite examples of digital avenues bringing new audiences to the best performers of our time is definitely Live From Daryl’s House, started by Daryl Hall in late 2007. This is music discover at its best, with Hall taking a simple idea and turning it into web gold.

Kelli Richards Interviews Evan Lowenstein, Founder of StageIt!

Join Kelli Richards for her great Q&A with Evan Lowenstein . Recently named to Digital Media Wire’s list of 25 Execs to Watch in Digital Entertainment for 2011, Evan Lowenstein launched StageIt with the goal of creating a web-based platform that would empower artists to deliver and monetize interactive live experiences.

Life and The Love We Make

Working at the crossroads of music and technology, and being a talent producer for a couple of decades now, I’ve had the opportunity to work with a long list of amazing artists. The most meaningful interactions are often the unscheduled, random conversations that just seem to happen randomly. Some of those occur behind-the-scenes at events like Pollstar, where I got to shoot the breeze with my childhood idol, Davy Jones.

I’m very excited to interview Nic Adler tonight on All Access Radio! Nic is a band manager, promoter, and restauranteur who has been at the helm at the infamous Roxy Theater on the Sunset Strip in Hollywood for almost 15 years. He’s also become a leading name in social media, using Facebook and Twitter to revitalize not only The Roxy, but the entire Strip!

Whitney Houston – Connecting the Dots to a Legacy

The ultimate question becomes: What do artists need to create to keep themselves safe from becoming undone? Because stories like Whitney Houston’s are not uncommon. Stars rise and fall with the fickle tastes of fans, and when an artist is as meteoric as Whitney, the fall to the ground is far and long. Her difficulties were not only exploited in the media, they were – to some degree – exploited by Whitney herself, choosing a reality show as a vehicle for her brand. Under the best of circumstances, that road is twisted – just ask the long list of reality stars held up to public scrutiny (and editing and distribution).

Where is Kelli?

While being on the cutting edge of the tech and digital revolution is not at all new to me, the next year is poised to present some of the most innovative and exciting opportunities to participate at top industry events. I look forward to seeing some of you at the San Francisco Music Tech Summit today, at Digital Music Forum East in less than two weeks in NYC, plus at the many other exciting gatherings and summits already on the calendar AND yet to be developed (including Digital Music Forum East in NYC, Alley to the Valley Summit, Silicon Valley Capital Club, New Digital Economics, Digital Hollywood, among others!) If you have an event you’d like me to participate in, or a panel or keynote to deliver, please reach out to me directly at Kelli@AllAccessGroup.com

Huge thanks to my friend Melissa Wilson, for calling me the “human bridge” between music and tech (and a rainmaker – always a word we embrace at my company!) on her most recent “NetworldingBlog”. To read the entire piece, please go to https://www.networldingblog.com.

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