Resources
The Power of True Friendships is Timeless
As a ’super-connector,’ I know a lot of people and have made a lot of friends over time through various jobs and communities I’ve been a part of — like many of us have. For years (even decades) I was pretty good at keeping in touch with most of them. However as time has passed (I’d say over the past ten years in particular), I’ve drifted away from many people who I really care about. It’s not something that I’m proud of, and I’ve made a vow to close the gap and re-sync with more of my people.
I’ve realized that when someone crosses my mind, it’s important to reach out and let them know I’m thinking of them. Inevitably it means so much to them, and though time may have passed, the depth of the relationships we’ve forged remains and we pick up as if there have been no gaps. I’ve found this to hold true both for friendships and for business relationships.
I was sitting in my favorite coffee shop not long ago, and when I looked up I saw one of my favorite Apple Alum – Peter Hoddie – who was one of the original engineers that developed QuickTime technology. We had an unexpected catch-up on the spot which was really delightful. I hadn’t seen him in years but as referenced above, it was as if no time had passed.
More recently, I flew to San Diego for a celebration of life of a dear friend who passed unexpectedly last fall. One of my close friends from my year of doing graduate coaching training with Alan Cohen, Montie Sommers, lives in San Diego so I took the opportunity to see if she was available for brunch. We had a fantastic visit that lasted a couple of hours and really lit me up.
So I guess the moral of this story is, do your best to stay in touch with your friends and colleagues; we all need people in our lives who know us, our history, who care about us – and who we care about in return. Life is short, and it’s important to retain those ties and not to let time and other distractions carry us too far apart for too long. Consider reaching out to folks who are meaningful to you when you think of them and not putting that off; that’s a great way to stay actively engaged.
I’m curious if you have ways you like to keep your friends and community close to keep those ties intact; let me know!
Be well,
Kelli
The Benefits of Having a Garden Sanctuary for Visionary Innovators and Leaders
Having a garden sanctuary in your environment is more than just a luxury; it’s a soul-nourishing necessity in our fast-paced, digitally driven world. In this article, I share why creating and maintaining such a space is really essential for your well-being, creativity and alignment as a visionary innovator and leader.
Spotlight
We Can Do It Women Podcast
I was recently interviewed by host Debra Morrison for this podcast. The community is focused on empowering women over 50, and it pivots around the notion that it’s never too late for women to reinvent themselves and to create impact. Our discussion centered on my journey and insights around innovation and reinvention throughout your life and career.
Spotlight
ARK Big Ideas Report 2025
I recently watched Cathie Woods of ARK Invest do a talk on trends in innovation that are important for investors to pay attention to. Cathie is a top stock picker and founder of the $60B ARK Invest which over the years has made phenomenal returns on her investments in cutting-edge technologies. She and her team have just come out with their “Big Ideas 2025” report which is a deep-dive guide to breakthrough technologies poised to boost productivity dramatically, to revolutionize industries, and to create long-term investment opportunities. It’s a must-read report that centers on transformative change.
Media Recommendations
Lonely Planet – (Netflix)

One Friday night recently, I was home alone and didn’t have a clear idea of what I wanted to watch when I came across a Netflix film entitled “Lonely Planet” starting Laura Dern – I always enjoy her films. I enjoy romcoms, especially after a long work week, and as a lightweight film this looked like it would fit the bill for the evening. The film centers on a restless, somewhat reclusive novelist who attends a writer’s retreat in Morocco designed to gather together a host of prestigious authors. She runs into a younger man while at the retreat (Liam Hemsworth) — and what starts off quite casually turns into a love affair. I enjoyed it more than I thought I would, and would definitely recommend it if this type of movie is what you’re after.
Longevity Guidebook: How to Slow, Stop, and Reverse Aging — and NOT Die from Something Stupid
Peter Diamandis is an entrepreneur, futurist and a doctor. He’s perhaps best known for being the co-founder and executive chairman of Singularity University, and the founder and chairman of the XPRIZE Foundation. I’m a big fan of his insights.
In this, his latest book, he shares insights on cutting edge technologies, therapies and trends that can allow us to live healthier, longer lives. It’s a book designed to inspire you to optimize and maintain your best health to take best advantage of the transformative breakthroughs taking place rapidly in the science and medical fields. He maintains that over 70% of your potential longevity is based on your lifestyle, not your genetics, and is therefore within your control. He goes into great detail about his own health regimen and protocol, sharing his diet and exercise routines, including the 75+ pills he takes daily.
Delivery Sensitivities for Wildfire Victims Who Lost their Homes

Companies delivering packages or mail to homeowners impacted by the loss of their homes due to fire or other disasters need to instruct drivers to be mindful and sensitive enough not to leave anything when there’s no house. In this article, I share some practical tips that both delivery services and homeowners can take to better manage this type of scenario.
People Say the Nicest Things…
“I’ve had the pleasure of working with Kelli – and her refreshing candor and genuine desire to help others grow and reach their full potential truly set her apart from anyone else that I’ve worked with. Kelli tells it like it is and pushes you out of your comfort zone to think differently…even when it doesn’t come naturally.
One of her most valuable assets is her extensive network, which is a testament to the respect and trust she has earned over the years. She is remarkably well-connected, and she leverages these connections to open doors and create opportunities where others may not see them. I found the conversations that she facilitated with her contacts to be transformative in terms of how I began thinking about the next phase of my career.
Most importantly, I see Kelli as more than just an advisor. She’s a catalyst for change and that voice of encouragement in your mind to give you the confidence you need to reach higher than you thought you could before. During my work with Kelli, I felt like I had a true friend and a thought partner by my side helping me raise my game. If you’re looking to elevate your thinking, see new possibilities, re-imagine your capability and grow your network, then partnering with Kelli is truly one of the best decisions you can make. I look forward to continuing to work with her and to referring her to others who can benefit too.”
— Adam Harter
CMO, LIV Golf and Former SVP of Media, Sports & Entertainment, Pepsi

Me after a yoga class on the beach in Hawaii at a retreat – including my friend Montie (brunette on the right with glasses). In fact, Montie led the class – she’s a yoga instructor.
Delivery Sensitivities for Wildfire Victims Who Lost their Homes
LinkedIn.com, February 2025- Last week, the actress Mandy Moore pointed out that Amazon left a package for her in-laws on the curb of their former home that was destroyed by the recent wildfires in LA, which would have been quite obvious to the driver.
Read the entire article here: Delivery Sensitivities for Wildfire Victims Who Lost their Homes
The Benefits of Having a Garden Sanctuary for Visionary Innovators and Leaders
LinkedIn, Februrary 2025 – Having a garden sanctuary in your environment is more than just a luxury—it’s a soul-nourishing necessity in our fast-paced, digitally driven world. Here’s why.
Read the entire article here: https://www.linkedin.com/pulse/benefits-having-garden-sanctuary-visionary-innovators-kelli-richards-wioac
The Skill of Resilience is Underrated
Just a couple of weeks ago, several regions of Southern California were hit hard by raging wildfires that came on very suddenly, as a result of 100 mph Santa Ana winds, and two of them in particular – the Palisades fire and the Eaton fire – wiped out whole towns swiftly and completely. The damage spanned over 50,000 acres, and thousands of homes and memories were lost in an instant – displacing many thousands of people and animals.
Many of my friends and colleagues were among those who lost everything and it’s soul-crushing. It’s hard to imagine the devastation and the impact on those affected, but while it will take time and a lot of support, these people will get on with their lives. We’ve had these types of fires in Northern California over the past several years with similar experiences (and the Lahaina fire in Maui!) so we’ve witnessed this before. Situations like this are where humanity is tested; one thing I know for sure is that we are nothing if not resilient.
On a smaller scale more personally, two of the closest people to me in my inner circle are getting ready to move to other states — and this will be a real test of my own resilience. I know we’ll remain tight, but I won’t be able to see them as often and this will most certainly be a challenge for me.
I also had a scary incident during the Holidays, where a trusted vendor who has been managing my website hosting and back-end maintenance for the past several years suddenly just disappeared without a trace. My site, which is a cornerstone of my business, was down for a week as a result (thank goodness restored by the heroic efforts of my business coach who had the chops) — and it was unnerving not to be able to reach the vendor who vanished. I still have no idea what happened to her, but I’ve since found a terrific resource to replace her, and all is well for the moment. That episode required resilience for me to get through a nail-biting experience.
The only thing we can count on in life is change — and sometimes there are hidden gifts we can’t see until we’re on the other side. In the case of my IT support, my new team is already adding so much more value.
What are some examples in your life where resilience allowed you to prevail in challenging circumstances? I’d love to hear about them.
Be well,
Kelli
Empathy in Action – Supporting Wildfire Victims
In the wake of the recent devastating and catastrophic Palisades and Eaton wildfires in Los Angeles (similar to those we’ve suffered through in Northern California and in Lahaina, Maui), our hearts go out to the many individuals and families who have lost their homes, belongings, their lifestyles and their sense of security. Disasters like these leave a profound impact, not only on the victims but also on the broader community. Here are some ways we can lend a hand. Remember, help is needed long after it’s no longer front page news!
If you’re seeing this on THURS Jan 30th, today is also the day of the FireAid Benefit Concert to support LA fire victims featuring many of the biggest artists in the business — all lending their time and talent to the cause.
Read the Article
The LA Fires
A Note from Rob Tercek
I’ve been in touch with several of my friends and colleagues in LA in the wake of the recent fires. My friend Stewart Copeland (best known perhaps as the drummer of The Police) tells me his family home and studio were spared; the fire was held back to within 700 yards of their property!
And here’s a really meaningful post shared on Facebook by another long-time colleague in media and tech, Rob Tercek (photo on the left), who resides in the hills above Hollywood. Here’s what he had to share:
“Today I dealt with some tasks I’ve been avoiding. Sweeping up the dust that has settled on every surface, and writing a big check for property taxes. Death and taxes. Sweeping the floor after a wildfire offers a silent moment of meditation about impermanence, fragility and human vanity.
There is dust everywhere. The dust comes from ashes that fell like snow from the sky last week But these big fluffy white snowflakes are different from mountain snow, because they instantly turn to black tarry ash when they land on a flat surface. The decks and patios are filthy with grime. My grand piano usually gleams with a deep black sheen. Today it’s coated with a dull grey patina. The couches and floors, too. I am sweeping up the last remains of 10,000 houses that were incinerated a few miles away. The Santa Ana winds ensure that every house still standing in Los Angeles County will get a random distribution of the missing ones.
Two weeks ago, the dust that now covers the floor and bookshelves in my house was somebody’s home and all the stuff in it: family photos and scrapbooks, childhood mementos stuffed in a box in the garage and long forgotten, now lost forever. Someone’s favorite chair, a cherished painting, a family’s beds and sheets and towels and several closets filled with clothing. Their ugly wallpaper, maybe, and their curtains and rugs. Their shoes, piled up by the back door. The contents of their kitchen cabinets, pantries and linen closets.
The couch where the family watched TV. The TV, too. All gone, burned to ash. Some dude’s carefully-restored vintage Porsche that he washed and polished every Sunday. Reduced to a black skeleton and dust. The pool toys, chairs and wooden decks that surrounded a now-empty swimming pool, a black hole in a vacant yard next to a scorched chimney to mark the spot where the living room once stood. Books, paper records, and electronics, all incinerated. Some kid’s game console, Dad’s old desktop computer, all the electronic crap that we fill our houses with. Now it’s reduced to grey goo and ashes. Toxic byproducts of consumer electronics, a reduction of rare earths, copper, some cobalt from the Congo. Now transmuted to aerosol dust, spread evenly across my living room floor. I am sweeping it all up in a dustpan.
It has not escaped me that the floors I am sweeping are destined for the same fate. Someday, hopefully not soon. But eventually. As I sweep, my mind lights on the Buddhist epigram about a porcelain cup: “Imagine the cup is broken because that is its inevitable fate. Then you won’t suffer when it finally happens.” This train of thought makes me feel empty when I put the broom away and sit at the table to write a big check to the County of Los Angeles for my annual property taxes.
Every year, the taxes go up, based on the assessor’s premise that property values always rise. That has been every assessor’s premise since the railroad boom in the 1800s that brought eager migrants here from the East Coast. Each migrant sought a little parcel in paradise, benefitting from the pro-growth policies that saw the population double and double. So many people arrived that tens of thousands of single-family houses spread across the landscape, covering rich farmland in the valleys and stacking up along the hillsides and pushing ever deeper into the canyons.
For 200 years, each year brought more migrants, more houses, more prosperity, and the presumption of ever-rising land value. The California dream was a dream about more and ever more. Is that assumption still valid? What is the value of a house sited on a ridge above a wooded canyon, deep in an area that is subject to high winds and the ever-present threat of fire? Will my taxes go up next year? Sure, but it won’t be an accurate reflection of the true value. Paradoxically, the home insurance premiums rise every year, too. They can’t have it both ways. If a house is more vulnerable then it can’t be more valuable. Pick one. Because this is California where we don’t know how to resolve disputes, the matter will be litigated in a courtroom three years from now.
Last night a neighbor phoned me to tell me that she has decided to pack up and sell her house. Where will you live? I asked. There is no place for 100 miles around that she can afford. She’s moving back to the East Coast where they have normal storms, not the kind that transform entire neighborhoods into charred ruins in an afternoon. Hurricanes? That she can deal with. She loves it here. Of course she does, because this is a lovely neighborhood with a quiet canyon and a big park next door. She has a cozy little house perched on the steep hillside above Beachwood Canyon. It’s cute and comfortable. But she’s done with the strain of anxiety and drain of watchfulness: endless doom-scrolling, the steady ping and gong of notifications and alerts and updates, the random evacuation warnings that keep us on edge day and night. She’s cracking, and she does not like it. I can’t blame her. She’s right. This is exhausting.
Other neighbors have organized a watch group on WhatsApp. Why? Because the official notifications come too late, or not at all, or to the wrong location. You can’t rely on the government (so why do we pay property taxes again?). These folks are taking matters into their own hands. Self-sufficiency, one of the prized virtues of the Old West. We agree to alert each other if we see Griffith Park ablaze.
The illusion of human agency is tempting. It promises an antidote to feelings of dread and helplessness. Everybody wants to believe that they can do something to control their fate. The hard reality, of course, is that it is vanity. The next fire will come licking down a canyon’s walls, maybe this canyon, maybe another one, maybe this year, maybe next. The next fire will light up the forest and scrub growth and dead branches and fallen leaves that lie before it like so much kindling. Then all the apps and notifications in the world won’t do anything to stop it. The only thing that will stop it is rain. Eventually, I hope and believe, rain will come. When that happens, this year’s emergency will come to an end.
But only for a year. The rain will foster more growth. The burned-out hillsides and denuded suburban landscapes will turn green and lush once again, but only until the dry season, when desiccation sets in and those plants turn from green to brown. Then they will turn to fuel and the cycle will begin again.
We tell ourselves that we will be ready. I want to believe that is true. So I will busy myself with precautions, do my hillside clearance and rearrange the deck chairs. But in my heart I know that my house is a porcelain cup.”
Media Recommendations
No Good Deed (series) Netflix
This is a dark comedy mini-series (eight 30-minute episodes in Season 1) starring Ray Romano, Lisa Kudrow, Denis Leary, and Luke Wilson, among others — a strong cast. It pivots around the storyline of three families vying to buy the same house in an upscale LA neighborhood. The series centers on the interactions of the characters, each with challenges going on with their own lives, that they believe the house for sale may help them resolve. But the house holds secrets of its own based on the existing tenants and the back story of their lives. There are a lot of plot twists revealed throughout the series — it’s intriguing and well-acted. I recommend it.
A Man on the Inside (series) Netflix
This is a new comedy series focused on a retired professor and widower who finds his calling as an amateur PI when a detective hires him to go undercover inside a San Francisco-based retirement home to help solve a crime. In the process, he becomes an integral member of the community. Ted Danson stars alongside a seasoned cast of veteran character actors. The plot lines are great — well-acted, funny and heartwarming.
When a Key Vendor Abandons Your Business

For any of you who run your own small business (or even if you are managing a group within a larger organization), what do you do if and when a long-time trusted vendor suddenly goes dark without warning and effectively ‘abandons’ your business? Unfortunately, this happened to me recently; honestly, it was pretty scary and frustrating. Here are some insights and learnings I’d like to share that hopefully will blunt the impact if something similar ever happens to you and your business. Maybe some of this advice is obvious, but as we start a new year it can’t hurt to be mindful.
People Say the Nicest Things…
“Kelli, the power of what you do and how you help those in transition to transform themselves is undeniable, powerful and very much needed. Keep on sharing your gifts with those fortunate to have recognized them.”
Elaine H – Marin, CA

The Lahaina Banyan tree is the largest in the US, and it is the heart and soul of the town. Despite being badly burned, it was spared miraculously in the fires that flattened the town back in August of 2023, and it has been coming back strong since. It’s a sign of hope to all those who are watching its resurgence, and a terrific example of resilience. This is a photo of it from July 2024 (source unknown).
Empathy in Action – Supporting Wildfire Victims
LinkedIn.com, January 2025- In the wake of the recent devastating and catastrophic Palisades and Eaton wildfires in Los Angeles (similar to those we’ve suffered through in Northern California and in Lahaina, Maui – and the flooding of Asheville, NC), our hearts go out to the many individuals and families who have lost their homes, belongings, their lifestyles and their sense of security. Disasters like these leave a profound impact, not only on the victims but also on the broader community.
Read the entire article here-Empathy in Action – Supporting Wildfire Victims
When a Key Vendor Abandons Your Business
LinkedIn.com, January 2025 – How to build a backup plan for the key parts of your enterprise. Here’s a step-by-step checklist for you to follow.
Read the entire article here: https://www.linkedin.com/pulse/when-key-vendor-abandons-your-business-kelli-richards-tdyrc
The Lack of Critical Thinking Skills in Today’s Society (and the impact that results)
LinkedIn.com, Dec. 2024 – The decline in critical thinking skills in today’s society is a multifaceted issue with profound implications for our future. Here’s what we can do about it.
Read the entire article here: https://www.linkedin.com/pulse/lack-critical-thinking-skills-todays-society-impact-results-richards-wlfdc/?trackingId=1wd4vBPZSbmPSphFlbgcBA%3D%3D
How to Perform Better Due Diligence (for investors and advisors alike)
LinkedIn.com, Nov. 2024 – Performing effective due diligence before investing in – or advising – startups requires a thorough evaluation process to understand potential risks, assess the viability of both the business model and the founders, and gauge the potential for growth, scale and impact in the marketplace. Here’s my checklist for success.
Read the entire article here: https://www.linkedin.com/pulse/how-perform-better-due-diligence-investors-advisors-alike-richards-ih9oc
The Curse of the Visionary (In Work and in Life)
LinkedIn.com, Oct. 2024 – Visionaries often see possibilities that others may not recognize, but this ability comes with several inherent challenges that can often feel like a curse. Here’s my approach to working with it.
Read the entire article here: https://www.linkedin.com/pulse/curse-visionary-work-life-kelli-richards-mauyc/?trackingId=T5XEc%2F3XT42qcWwaSvoqOA%3D%3D
Celebrities as Brands and Entrepreneurs (several have become billionaires outside their core focus)
LinkedIn.com, Sept. 2024 – The rise of celebrities becoming billionaires as entrepreneurs is a trend that has grown significantly in recent years – and shows no signs of slowing down. Here’s what’s happening.
Read the entire article here: https://www.linkedin.com/pulse/celebrities-brands-entrepreneurs-several-have-become-outside-kelli-2bwoc
LinkedIn.com, Sept. 2024 – The rise of celebrities becoming billionaires as entrepreneurs is a trend that has grown significantly in recent years – and shows no signs of slowing down. Here’s what’s happening.
Read the entire article here: https://www.linkedin.com/pulse/celebrities-brands-entrepreneurs-several-have-become-outside-kelli-2bwoc
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The Cupertino Connection: iTunes 11 and iCloud
iTunes may be one of the best products that Apple ever developed, or at the very least, one of the smartest. Just a few weeks ago Apple released iTunes 11 with a myriad of visual and technical changes and improvements. iTunes will turn 12 years old in January, and in those years Apple has found a way to streamline, connect, condense, and centralize a user’s content and multimedia experience. With that in mind, I think it’s worth looking at a few of the existing features, the new ones in iTunes 11, and the future ones planned for next year to see just how they’ll continue to do that.
First let’s look at how Apple already connects users and their content across multiple devices. One of the earliest features that did this was the “Library Sharing” feature that enables users to share their library across 5 devices connected to the same network using the same Apple ID. This was great because a user could have a whole collection on their desktop computer and access that same collection on their laptop. With this feature, users can also share content with other people on their WiFi network.
A similar feature that’s been out for a few years is AirPlay. AirPlay allows users to stream media from one device across multiple devices on their WiFi network. For example, a user can start listening to an album or playlist in one room and stream it to their home stereo in their living room. Users can even adjust which devices are playing at what time and the volume of those individual devices. Apple TV even lets users stream a movie from their computer on their Apple TV. Of course, all of these devices are controllable with an iPhone, iPod, or iPad.
Finally, with iTunes 11 and the updated iTunes store, all of a user’s downloads are automatically synced to the iCloud and accessible by any other iCloud capable device. This means a song downloaded in the iTunes store on your computer will be available on your iPod or iPhone. A similar service, iTunes Match, was released last year and allows users to pay an annual fee to have any of their music in their library uploaded to the iCloud, whether it was purchased or available in the iTunes store or not. These services could prove to be interesting competitors for Spotify, Rhapsody, Amazon, and other streaming/cloud based music delivery services.
Lastly, Apple recently announced that it will launch its own streaming radio service to compete with Pandora in the first few months of 2013. Like the aforementioned services, it will be available across iPhones, iPods, iPads, Macs, and PC’s as part of iTunes.
With all of these developments that have made Apple products so seamlessly integrated into a person’s life, it seems Tim Cook is moving forward to fulfill Steve Jobs’ goal of having an Apple device in every home. Cloud storage and online streaming is all the rage right now, and Apple’s solutions could prove to be big problems for its competitors. With so many solutions to a user’s content needs, why would they bother going elsewhere?
Kelli Richards
CEO of The All Access Group
Beamz Interactive – Play Music with Ease and Add A Visual Element
Are you one of those people who think they can’t play music or will never learn to play an instrument? I have heard people say things like “I’m too old now” or “I’m just not musically gifted.” Thanks to the great products from Beamz Interactive, you’ll never be able to use those excuses again. Beamz has created a great new interactive music system that uses lasers to enable users to create music. And I cannot think of a better stocking stuffer for anyone in your life….think DJ’s, musicians, educators, music lovers, kids – anybody. This is one of the most inventive, original products of this decade.
Beamz is a great tool for anyone who wants to make music; from the seasoned veterans to the newcomers. It has over 100 instruments that can be arranged and triggered by breaking the light path of each beam with different gestures. With over 20 presets for different genres, fans of any music will be able to create, mix, and remix their own tracks (or any number of the tracks that come pre-loaded).
With the spirit of giving so prevalent during the holidays, Beamz is giving away free interactive holiday songs as well as original songs created with their technology. They’ve got some great hardware and software bundles too. So if you’re thinking of buying a Beamz system, you can pick up Virtual DJ or Acid Music Studio as a nice stocking stuffer.
For more info on that, head over to https://www.thebeamz.com/free-holiday-songs and check it out.
Happy Holidays,
Kelli Richards
CEO of The All Access Group
Please click through and comment on my recent article on Fast Company
Hi everyone, I am thrilled to share that last week my article, “How Apple’s Culture Seeped Into Silicon Valley’s DNA,” was featured in Fast Company. I would be grateful if you would click through and comment on Fast Company’s site and join the discussion there.
Apple’s culture has invaded the business world and had a powerful impact. As a supremely successful company that has risen above strife to become a market leader, competitors look to Apple for inspiration, adopting its practices to improve their own companies.
To read the full article go to: https://www.fastcompany.com/3003291/how-apples-culture-seeped-silicon-valleys-dna
Thank you,
Kelli
Cyber Monday – Digging for Digital Dollars
The holiday season is upon us now that Thanksgiving has come and gone. If you’ve just surfaced from the post-Thanksgiving turkey overdose then you’ve already missed Black Friday, which is probably for the better. However, many e-commerce sites are extending Cyber Monday deals through the entire week. This blog isn’t going to tell you where to find the best deals or give you any general tips, but rather it will highlight the importance of Cyber Monday to the tech industry and its influence throughout the globe.
The term “Cyber Monday,” was first coined in 2005 by Shop.com as a parallel to Black Friday. Scott Silverman of Shop.com created the concept based on research that the Monday following Thanksgiving was the biggest online retail day of the year, presumably for anyone who missed out on Black Friday deals. In its first year, Cyber Monday generated over $600 million dollars in sales from U.S consumers. It has since grown to double that and is now “celebrated” in countries across the globe such as the U.K, Portugal, Germany, New Zealand, and Australia.
One of the reasons Cyber Monday has grown so steadily over the years is because the rapid advancements in tech. In 2005, few people were browsing Amazon.com on their cell phones, now however, more than 12% of Cyber Monday purchases are made from a mobile device. Similarly, the rate at which technology is released has sped up in every direction, meaning more cool new gadgets for people to buy. As online sales soar with Cyber Monday, some brick-and-mortar locations and small businesses have complained that the deals online are taking money away from local economies. The sad (and great) news is that really, as technology and e-commerce rapidly evolve, everyone along the retail trail will have to find a way to keep up.
So happy hunting! There are so many cool new products on the market – from the iPad Mini to the Kindle Fire to all the great new laptops that have come out. Hopefully you won’t go overboard and max out all your cards, though I know it can be tempting!
Kelli Richards
CEO of the All Access Group.
A Message of Thanks and Giving
Greetings everyone, With Thanksgiving almost here, I’d like to take the opportunity to wish everyone a safe and happy holiday, abundant with loved ones. One of the many things I’m grateful for is your definitely your friendship this past year. 2012 has been amazing and successful for me, and that definitely doesn’t happen in a vacuum. I continue to work on new and exciting things to foster that same success and abundance in your own companies and projects.
- I am launching a new coaching program to help companies and brands adopt best practices and implement them into their goals and initiatives. If you’ve read my latest book, “The Magic and Moxie of Apple: An Insider’s View” then you’ll be familiar with some of these best practices (but not all of them). If you have struggled to hit your goals, successfully launch your projects, or create the relationships you need to truly move forward, this is the program for you.
- A new, updated edition of my bestselling book “Taking the Crowd to the Cloud,” comes out on 12/12/12. This eBook will feature new chapters on Pinterest, the new Myspace, and on funding sources for musicians (and any of us with a great project that the “crowd” could get behind. In addition to the new chapters, I will be updating all of the book’s topics to account for updates and renovations on the various social networks, such as promoted posts on Facebook – and the ability to share video on Linkedin. While this book does cover some very advanced capabilities, I always endeavor to approach each space with a beginners eye, for those of us who need that point of view as well.
Best wishes, Kelli Richards
CEO of the All Access Group.
Crowd Funding for Musicians
One of the things that I do when I work with clients is help them find new revenue streams and funding sources. They’re two of the most important aspects when it comes to business growth and development. It’s not any different for musicians. If you want to take music from a hobby to a full-time job, you’re going to need funding to survive and support your music. One of the great ways to do this is through online crowd funding platforms.
Crowd funding is essentially like having a fundraiser but it can be utilized to raise money for new companies and projects. There are literally dozens of companies out there, each with their own pro’s and con’s, that help raise money through crowd funding. Some of the bigger ones are: IndieGoGo, Kickstarter, and RocketHub. There are even crowd funding companies that focus exclusively on music such as ArtistShare, Sellaband, and PledgeMusic. One of the best and earliest examples of crowd funding is the rock band Marillion, who raised $60,000 for a U.S tour in 1997 and has since used it to fund the recording and marketing of 3 albums.
The over-arching premise is simple: fans donate what they can with different levels of donations that get different gifts. For example, a $10 donation will get a free copy of the CD they’re funding, a $25 donation gets a CD and a shirt, and a $50 dollar donation gets a CD, shirt, and personally autographed poster. Don’t sell yourself short, even in today’s economy people are willing to shell out the few extra bucks to help local music and get something cool in return. Who knows, those signed posters could be worth big money some day because they helped fund the album that made you famous!
Crowd funding is so much more than a simple fundraiser, it’s a really fantastic way to engage your fans. Many platforms allow, or even require, artists to post updates, pictures, videos, etc as a way of maintaining momentum during their campaign.
Will crowd funding replace traditional funding sources and revenue streams? Probably not; but they are a great way to get those precious few extra dollars that you need to record, produce, distribute, tour, film, etc. With crowd funding, you no longer need a major label budget to put out a great record. Simply ask your fans for help and everyone wins.
Kelli Richards, CEO of the All Access Group, LLC
New York, We’ve Got Your Back
Let me preface this piece by saying my thoughts and prayers go out to the millions of people in the northeast who have been affected by Hurricane Sandy over the last week. I hope that everyone can quickly and easily recover from this tragic event. The human spirit is, as always, amazing. We’ve seen many events that showcase the spirit of brotherhood – and even heroism – through the media. Thousands of miles away on the West coast, the updates pouring in from social media were a vital lifeline of information for many friends and relatives for those affected. Two of my own team members are in New York, and I was grateful that even without electricity and internet, they both updated their Facebook and Twitter accounts to say they were okay.
The use of social media and new technology in these situations has proven to be even more crucial for spreading important emergency warnings and reports to millions of people without power, clinging to the last few bars of battery life on smartphones. Many political officials, organizations, and news networks took to social media sites as a means of disseminating important information to users that were or would be affected and possibly in danger. Throughout the week FEMA, the MTA, the NYC Mayor’s Office, and many other official twitter accounts reached over half a million Twitter followers, as they all collaborated and worked together to coordinate efforts of warnings, updates, and disaster relief.
The Mayor of Newark, NJ even tweeted to his community to come to his house, where he had power, food and a place to recharge (both electrically and spiritually).
While local and national news outlets certainly tried to keep up with the news as quickly as possible, often times the “average Joe” was able to provide more current and informative updates. Many users even took to social media to inform friends and family where to get gas, which has become a precious commodity due to shortages. Friends would comment on statuses with things like “Still gas left on BP on Flushing Ave, 2 hour wait so hurry” or “Just re-fueled our generator if anyone needs heat or food.” The outpouring of support and information from friends and neighbors has allowed us, as a society, to do what we do best – to connect and help one another, even complete strangers.
Social Media has taken the stage, front and center – and it has proven itself to be more than a hobby or an app. It has turned into a vital tool that ties us together on every level – professionally, personally and from community to community. We have even seen social take to the cloud – and the crowd – through crowd funding opportunities, like KickStarter and Indiegogo. While many opportunities exist to support New York and New Jersey – one of my favorites, from a grassroots point of view is by a young woman, coincidentally also from San Francisco https://www.indiegogo.com/NewYorkIGotYourBack. My team and I sent our donation this morning.
As with 911, know that we’re here for you New York and New Jersey. We’ve got your back.
Until next time,
Kelli Richards, CEO of the All Access Group, LLC

The New Myspace: All or Nothing
Ah Myspace, the website that brought social networking and social media into the homes of the masses. Once the king of the internet, valued at $12 billion and becoming the most visited website in the world, it has since been dethroned and fallen from grace. Or has it? It was recently purchased by Specific Media and Justin Timberlake in June 2011 for $35 million with hopes of breathing new life into the company. But will they be able to reclaim the throne in a much more crowded kingdom? The answer to that remains to be scene but based on the preview it looks like something worth getting excited about.
The obvious issue is that there are already enough, if not too many, social networks for the average user. Between Facebook, Twitter, Tumblr, Instagram, Youtube, Google+ and the many others, the internet has become inundated with social media. Billed as a way to connect artists and fans, the MySpace team at Specific media has taken a smart approach by letting users integrate their Facebook and Twitter accounts rather than having to create a new one. With celebrities and artists already connecting with fans via Twitter, Facebook, and Instagram perhaps integration and consolidating is something we need more of.
Seamless integration and creative design are two big things the new Myspace has going for it. Based on the preview video posted by Justin Timberlake, the website does look gorgeous and functional; 2 issues which plagued it in the past. Perhaps the biggest thing it has going for it is the music feature, which is something it actually always did exceptionally well.
Once a great way for big names and local bands alike to post songs, event info, pictures, etc, it will now let users create and share playlists, listen to whole albums, discover new music based on recommendations, and more. A cool feature for the artists is an analytics page which provides demographic breakdowns of their audiences by age, gender, region, etc. Myspace currently boasts one of the largest music catalogues on the internet, albeit from mostly unknown artists, at 42 million songs. If they can get some big artists and labels on board or even integrate with other services like Spotify, Pandora, Rdio, or Rhapsody then it could very well come back to life.
There’s still a lot that is up in the air for the new Myspace but if it can find a way to get over the hump, play nicely with the other social networks, and deliver great content then I think it will be a success. If it can’t create a pleasant, clutter-free, and unique experience for the user then it may be time to just let it die out.
Kelli Richards, President and CEO
The All Access Group, LLC
A Lennon Legacy
I’d like to think that we all have heroes, that everyone out there, no matter how successful they are, takes the time to have someone to look up to and admire. John Lennon was always that hero to me. He lived by his own rules and made a mark that only grows stronger over time. A few years ago, I was lucky enough to meet his oldest son, Julian, and to share a deeply moving conversation about his dad and the work that he did – and to discuss the work that Julian has created through his charity, The White Feather Foundation.
The White Feather Foundation was started over 20 years ago and embraces environmental and humanitarian issues in conjunction with partners from all around the world, raising funds for a more sustainable, better world for every living being. White Feather has done everything from supporting artists to marching to end bullying to building an orphanage in Sri Lanka. One project at a time, Julian’s Foundation builds better lives and stronger communities. In 2008, he was honored by the Better World Environmental Award by Prince Albert of Monaco.
It’s not easy for artists today – the entire industry has changed and then changed gain. While being fathered by a giant among men, Julian has never been one to stand on the shoulders of his dad, John. He has carved his own careers as both a musician and a photographer. He has brilliantly built the one thing ALL of us should define and design every day – an inspiring legacy that changes and betters the world of others.
Julian’s latest album, Everything Changes, will be released worldwide early 2013. In the meantime, we will all wait impatiently, and hopefully support his great work with White Feather. To send a donation, go to https://WhiteFeatherFoundation.com
Politics 2.0: The 2012 US Presidential Election

Very rarely, if ever, do I talk about politics. It’s one of those taboo topics of conversation that’s best left unmentioned for the sake of your sanity and relationships. The internet however seems to disagree. Now more than ever, politics is being discussed very openly; whether it’s on Facebook, Twitter, LinkedIn, YouTube, blogs, podcasts, etc. So why the shift? Where did it come from? What does it mean? Who’s driving it? These questions deserve a bit more investigation, so let’s take a quick look.
Technology has always been used to shape and advance movements of political, cultural, and social change. From Johannes Gutenberg’s printing press of the 1400’s to the #Kony2012 campaign earlier this year, people have used technology to communicate and spread ideas in an effort to shape their culture and society. While Gutenberg’s printing press is undoubtedly more revolutionary than Twitter, both have the same end goal: to communicate and share ideas. Similarly, the advent of television played a huge role in modern U.S politics on September 26, 1960, when the Kennedy – Nixon presidential debate became the first presidential debate to be televised. Many people have said that Kennedy won the election based on that debate alone, being noticeably more calm, charming, and charismatic than Nixon.
In today’s culture, the media landscape has already begun to shift. No longer are people tuning into the nightly news or watching the debates on television. Rather, they check the news on their smart phone or watch the debate streaming live on their tablets on the go – untethered. So while technology and the media have adapted to these changes, how has politics? And why is it important?
For starters, the internet is here to stay. No longer are computers and the internet just for younger generations and tech geeks. 85% of adults in the United States use the internet, that’s 297.5 million people of legal voting age. According to SocialBaker.com, there are 167,913,500 U.S Facebook users or 54.12% of our total population. As you can see, that’s a huge chunk of people that are communicating their thoughts and ideas with one another. Similarly, that’s a huge chunk of people that can be reached by your ideas. If you were a politician, think about how powerful it would be to reach 54% of your target population. Imagine if you could even reach half of that, how those people could influence an election.
The purpose of this blog isn’t to say whether or not using social media to promote a political campaign is worthwhile or not, I think that has already been decided. Instead, I’d like to get you to think about how social media influences politics in the U.S today.
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Kelli is “In the Hot Seat”
“In The Hot Seat” with Larry LeBlanc for CelebrityAccess. “In the Hot Seat” profiles entertainment leaders from around the world in a Q&A form. It was very exciting, and AAG invites you to click over and read the interview today!
This week In the Hot Seat with Larry LeBlanc: Kelli Richards, CEO and president, The All Access Group.
Today, as president and CEO of The All Access Group based in Cupertino, California in the heart of Silicon Valley and host of All Access Radio, Richards strives to create alliances between large content and technology companies, major artists, and consumer brands.
Richards guides her clients through the maze of leading-edge technologies and connections in order to get their products to more people. According to this savvy, fast-talking entrepreneur, her focus is on “strategic rainmaking, and creating opportunities between innovative technologies for digital distribution, and branded entertainment content.”
Digital Music East, Justin Timberlake, MySpace TV, and Where it’s All Headed
MySpace TV will still encompass the site’s library of 42 million songs and 100,000 music videos, and it will enable instant communication and huge search-ability around them between friends.
Who knows where MySpace TV will go from there? “As the plot of your favorite drama unfolds the joke of your favorite SNL character plays or even the last-second shot of your favorite team swishes the net, we’re giving you the opportunity to connect your friends to your moments as they’re actually occurring. This is the evolution of one of our greatest inventions, the television,” said Timberlake.
Thousand-Mile View of Life
One of my highlights for 2011 was a thousand-mile-high ride on a Zeppelin. Yes, one of those huge dirigibles that float over concerts and sporting events. Riding in a Zeppelin is a rare opportunity – in fact, there are only two airships in circulation for passengers – one in Germany and one in Silicon Valley. Rumor has it that the reason there was a free seat for me was because Mark Zuckerberg’s sister backed out at the last moment. I literally had only moments to make the decision and clear my calendar (no easy feat).
A Fireside Chat with Jack Buser, Director of PlayStation Home
I recently interviewed my good friend Jack Buser on my weekly online radio show. Jack Buser is the Director of PlayStation Home, which is a 3D virtual world and social game platform on the PS3. Home recently underwent a major redesign, and we were eager to hear about the new benefits and features. PlayStation Home is filled with hundreds of games – everything from pool tables and dart boards to full-on space shooters like Novus Prime: Escalation and massive online racing games like Sodium 2: Project Velocity. With Jack Buser at the helm, Home is leading the virtual world in community based user experiences, and doing an amazing job of it!
Fankix: The New Wave in Social Entertainment
I am thrilled to share that I’m now the VP of Artists & Brands for Fankix. Fankix delivers music to fans around the world with a unique social experience, deeper interaction with musicians and first-rate authentic content at no cost.
Cool or Not Cool? Bandzoogle and it’s Cool Connection to Direct-to-Fan
I recently inteviewed Dave Cool, the “voice” of Bandzoogle. Dave Cool writes the Bandzoogles blog, well known for inspiring and supporting Bandzoogle’s #1 mission: To make Direct-to-Fan a very real accomplishment for artists and bands everywhere. You can get a complimentary digital copy of “What is INDIE?” when you sign up for Dave’s mailing list at: https://bit.ly/hs4uk6
VIP Breakfast for Apple Alumni at the Silicon Valley Capital Club, San Jose, CA
I’m thrilled to invite you to join me for a VIP Breakfast for Apple Alumni at the Silicon Valley Capital Club in San Jose, CA on Thursday, December 8th, from 7-8am. I look forward to hosting an intimate breakfast and discussion exclusively for present and former Apple employees. This 1-hour Power Breakfast is about re-connecting & networking with Apple colleagues. We will explore how to take our businesses and our lives to a whole new level of success in the next year by building on the synergy of Apple alliances. The focus of this breakfast club will be my forthcoming eBook “The Magic & Moxie of Apple: An Insider’s View”. VIP Breakfast and a copy of the eBook (valued at $37) are limited to the first 12 people who respond.
A Fantastic Freebie from Fanatic.FM
To celebrate Fanatic.FM and their great contribution to DIY brand building for artists, Fanatic.FM is offering a special bonus for Kelli’s tribe. Click here for a free subscription to The Fanatic and enter to win a 1-hour session with the Fanatic.FM social media tune-up experts. Deadline: December 5.
We did it! #1 on Amazon in Music!!!
A HUGE thank you to everyone who supported the Amazon Launch for “Taking the Crowd to the Cloud – Social Media for the Music Industry” – an eBook that raises the bar and demystifies social media marketing, helping musicians, agents and anyone in our industry to THRIVE. Not only did we spend all of last weekend at #1, as I write this, we’re STILL top ten!
Hypebot Promotes “Taking the Crowd to the Cloud”
I’ll write a separate blog about how my eBook went all the way to #1 on Amazon this weekend, but I wanted to take a moment and offer a special thanks to Bruce Houghton – a powerful voice in the music industry – who writes for HypeBot. He made an exception to his SOP to review the book, and his observations are spot on and very important to me. Because of the holiday weekend, I made the executive choice to leave the eBook at the launch price just until mid-week, giving all of the artists out there a chance to grab it (and use it!). MANY thanks to Bruce and to everyone who supported our effort to offer a hands-on, simple, DIY look at social media for the music industry. ~ Kelli Richards
11/11/11 eBook Launch! Help me hit #1 on Amazon!
Taking the Crowd to the Cloud – SOCIAL MEDIA for the Music Industry Kelli Richards’ new eBook, “Taking the Crowd to the Cloud – SOCIAL MEDIA for the Music Industry,” teaches you to run your content, your revenue, your merch and your fan base ANY WAY YOU WANT TO. It’s easily the best eBook on Social Media for Musicians, ever. Today is the ONLY day you can get the book on Amazon at $3.99. https://amzn.to/eBook-Crowd This eBook raises the bar and demystifies the social media process. It will help you THRIVE in this tough economy and transform your online presence and your marketing mindset. It provides an overview of the top 10 online spaces and gives a brief look at how to maximize your social media presence to build and keep your audience – and turn them into your own personal sales force. MORE FANS! The ultimate end-game! BRAND TRANSFORMATION! (Yes, trust me, you are a brand!) MORE MONEY! That’s an easy one, more fans + more content = more sales. SIMPLE! Written in easy-to-follow language with easy-to-implement instructions. FAST! You’ll learn about 8 no cost Resources to build your brand and your fan base! STOP WORRYING! No more worrying about missing the opp for social media success. No Cost Online Business Tools and List Building Tools worth 10X’s the cost of the book. FR EE DOM! How about turning your work into a business that does not depend on a label, a manager or ANYONE. Do what you WHAT you want, WHEN you want, and WHERE you want… You can set your own hours… You can live anywhere… All you need is an internet connection… The sky is the limit. Kelli Richards’ new eBook, “Taking the Crowd to the Cloud – SOCIAL MEDIA for the Music Industry,” teaches you to run your content, your revenue, your merch and your fan base ANY WAY YOU WANT TO. It’s easily the best eBook on Social Media for Musicians, ever. Today is the ONLY day you can get the book on Amazon at $3.99. https://amzn.to/eBook-Crowd.
A Digital Insider Scoffs at Townshend
As an industry insider – on way more than one level – it’s hard to take Pete Townshend’s comments as anything more than another great artist railing at the system. Look, in the end, we all have to admit that the system is broken. That’s one thing that Townshend got right in that interview. After that? Well, it’s all up for debate. But the fact that the debate was called to the floor again, that’s a good thing.
The Future of Content, by Futurist, Gerd Leonhard
Gerd Leonhard’s intent to publish this eBook via Amazon Kindle, exclusively, at this very low price, is to make these ideas and concepts as widely available as possible while still trying to be an example of what digital, paperless distribution can look like, going forward. Definitely a GREAT investment at $2.99.
The Pandora Box of Mobile – The Sky’s the Limit
If you were at the Web 2.0 Summit in San Francisco last week, you probably heard Pandora Founder Tim Westergren share that SEVENTY PERCENT of their usage is through mobile venues. Yes. 70%. And having created a super-successful digital space for themselves, Pandora doesn’t see Spotify, iTunes, or any other competition eating their lunch any time soon.
Celebrity Wrangling.
When it comes to celebrity wrangling, helping a corporate client or event organizer secure the right celebrity to support their event or product campaign is definitely more art than science. The most important part of the process is bringing my 25 years of listening and experience to a discussion about the objectives of the client. Is it a company celebration? Is the event or campaign about supporting their employees (internal) or their brand (customers)? Is it to thank their sales team? Or perhaps an industry conference with VIPs?
Billboard.Biz – “Music-Industry Characters You Need To Follow”
In our recent one-on-one chat, thought leader Thomas Reemer shares about the application (and implication) of watermarks and how they effect digital distribution. (For those who don’t know, Thomas Reemer is the CEO of 88tc88.com – an online service that, among other things, translates western titles and artists, enabling access for Western Music to the vast Chinese mobile market.
Complimentary Access to NARM Webinar Thursday 9/22
I will be offering a 45 minute presentation with NARM this Thursday 9/22 at 1pm PST.
The team at NARM has graciously given me 15 free “seats” at the Webinar to share with my followers and colleagues. The topic will be “Taking The Crowd to The Cloud – Social Media for the Music Industry,” which was the focus of my recent eBook.
An Intimate Fireside Chat with Video Music Director and Producer, Robby Starbuck
This month’s Fireside Chat is an informal Q&A with Music Video Director and Producer, Robby Starbuck. Robby Starbuck is an artist who’s willing to take huge risks to walk the walk and paint his unique voice on his own private canvas — film. He’s directed music videos for such amazing artists as: Snoop Dogg, Smashing Pumpkins, Escape The Fate, Metric The Sounds, Pierce The Veil and dozens of others and has, to date, almost 28 million views on his YouTube channel.
An Intimate Fireside Chat with Thomas Dolby and Kelli Richards
Best known for his hit, “She Blinded Me with Science,” Thomas Dolby is much more than a recording artist. In fact, he’s STILL leading the tech revolution with his interactive game, Floating City, which reacts to player contributions, eventually granting access to Thomas’ newest music. This is digital technology meeting music at its best!
The Gifts of the Digital Age – Remember 9/11
Because of the advances in digital technology, we are able to keep alive the memories of those who lost loved ones on this day, ten years ago – and even more, to broadcast those memories to our nation and to our world. They do not remain locked in a vault somewhere, for eternity, they are instead broadcast to the far corners of the universe through social media.
VIP Breakfast at Digital Music West – Redefining Social Media for the Music Industry
I’m fortunate to lead a complimentary VIP breakfast kicking off the start of Day 2. This is an informal roundtable discussion focused on my newest eBook “Taking the Crowd to the Cloud – Social Media for the Music Industry” on Friday, October 7th, from 8:00-9:00am. The VIP Breakfast includes a vibrant discussion, great company, and a printed copy of my eBook, for the first 20 people who reserve their seat by Tuesday, October 4th (to do so, contact my team at sandy@allaccessgroup.com). The breakfast will coincide with the formal Amazon publication launch of my eBook on 11/11/11.
VizLingo – The Newest Gadget for Gen Z
Yes, the tech revolution has produced an endless stream of new gizmos, gadgets and tools. Some of these are vital to our day-to-day existence, like email, and some are simply a fun and entertaining distraction (Angry Birds anyone?)…
Not long ago, entrepreneurs Todd Younggren and Azeo Fables created hatched the idea to use the latest revolution in tech, mobile, to create a new way to communicate, and VizLingo was born.
Big Brother has Landed, and his name is Foursquare
Kelli Richards, technology futurist and consultant and CEO of the All Access Group shares her thoughts about Foursqure and their recent alliance with Groupon, BuyWithMe, Zozi, Gilt City, Living Social and AT&T Interactive — as well as finance giant, American Express.
CEO of All Access Group Invited to be in Alan’s Gang
Kelli Richards, a thought leader in digital music and entertainment, and one of only a few select members of Alan Weiss’ Master Mentor Program and Thought Leadership Summit, has recently been invited to participate both Weiss’ new Summit Global Network and also in the collaborative “Alan & the Gang.”
Alan & the Gang is an online destination where both aspiring and veteran entrepreneurs and business people can access thought leaders from around the globe. Kelli Richards joins a limited group of elite international experts in both process and content who contribute their intellectual property and expertise.
Chatting with Brenden Mulligan, Founder of OneSheet, the One Stop Solution for Artists
For a long time now, artists have been asked to create profiles on all of these different services, and one problem I felt was there was that there wasn’t necessarily an easy way to weave these together. What I wanted to do was make it incredibly easy for an artist to create a maintenance free web presence, something that would take them only a few minutes to do and be totally affordable.
Legacy and Celebrity Wrangling
One of the most important aspects of my career has been creating high impact collaborations between artists, celebrities and corporations, and sometimes between artists and charities. I call this celebrity wrangling. There’s no shortage of passion in the world surrounding celebrities and musicians; in fact, it’s rare to find one that doesn’t crave the opportunity to create lasting change and global/societal impact. Connecting the right artist for the right purpose – or simply being part of event production as a talent producer for award shows & charity events involving great artist/celeb talent, well, those are definitely career high points.
Kelli Richards Hosts a VIP Breakfast at the Bandwidth Music | Technology Conference
On Tuesday, August 16th, at 8am, industry thought-leaders, Kelli Richards, CEO of the All Access Group, will host an intimate breakfast and discussion to kick off day two of the annual Bandwidth Music | Technology Conference. The focus of this “breakfast club” will be Kelli Richards’ newest eBook “Taking the Crowd to the Cloud – Social Media for the Music Industry.” VIP Breakfast and a printed copy of the eBook (valued at $37) will be available to the first 20 people who respond. Please RVSP to reserve your VIP seat at the event. sandy@allaccessgroup.com
Taking the Crowd to the Cloud – Social Media for the Music Industry
My new eBook, Taking the Crowd to the Cloud – Social Media for the Music Industry, is an insider’s view on how it all comes together. It raises the bar and demystifies social media marketing, helping musicians, agents and anyone in our industry THRIVE – it empowers and transforms the marketing mindset.
Is Mobile Advertising Over Before it Began? One or Two Standouts Still in the Game
In the end, this forum also demands a new level of creativity, collaboration and UE, user experience. If Angry Birds can become a phrase and experience that 78% of mobile users know and have participated with, then Angry Birds who drink Dr. Pepper makes perfect sense.
Tech + Media – The Honeymoon Between GoogleTV and Logitech Ends, but the Marriage Continues
The marriage of tech and media is definitely a rocky one at times, and Web TV is no exception. The latest tech / media couple in trouble appears to be Logitech and Google. With the rocky start to Google TV, Logitech is also hung up in every way possible. Why? They supply the tech end of GTV with the Revue Google TV set-top box.
Spotify ….Finally
Spotify ….Finally. Well, after all this time, what’s left to be said??? Except let’s give credit to the artist. Tallulah by Tobias Norberg
Social Media Wars – How Wide Do We Open the Kimono? Google+, Facebook, Etc.
It is very easy to see why they don’t want to do battle with megalith Google over anything more than ad sales. One has to wonder, however, where the users come into play. Although diligently trying to evolve every single day, there’s absolutely NO guarantee that Facebook will not become the MySpace of tomorrow. (Meaning that they become a great neighborhood that nobody lives in or even visits any more – sort of the Three-Mile Island of Social Networks.) Simply building walls and creating friction will not protect them.
3 Best Practices for Working with a Coach
This is an easy task to throw out there and probably one of the toughest decisions we can make at any given time. The notion that the right teacher will show up at the right time in our lives is only partly true. We have to actively participate in our search with a clear picture of what we want in order to attract the right people, no matter what role they are to play in our lives – and also to be open to them when they appear. Having a crystal clear image of what you need in a coach – what their area of expertise is, how they resonate with who you are & your vision, and how they work with their clients are all vital ingredients in your process.
An Intimate “Fireside Chat” with Million-Dollar Coach and Author, Alan Cohen
Alan Cohen: I love coaching because it’s a really fast way to make progress. When I work with coaches, I find that each one has a unique passion, talent, interest and vision. Half of the game of becoming a coach is telling the truth and getting in touch with where your unique path lives… for you, you’re an expert and master in connecting people and in the media – nobody else does that like you.
Facebook + Skype = Hyper-Connectivity …. Or Virtual Un-Reality?
What does it mean that Facebook has partnered with Skype to offer video calling? Mark Zuckerberg, CEO of Facebook, has focused on the “social infrastructure” that’s been created by the Facebook team (and other social networks) and the Orwellian openness that’s become our lives (which he calls sharing). Is he right? Is he wrong?
Data is the new Oil – By My Colleague, Media Futurist, Gerd Leonhard
Data is the new Oil: paying with attention is the future of media View more presentations from Gerd Leonhard
Best Practices for the New World of Live Music
But if you’re playing in Rhode Island or Flint, Michigan, you have to seriously consider what the market can bear. A lower ticket price doesn’t have to mean you’re eating PB&J for a week either, it means you have to get creative, so that those who want more contact or have more expendable income, can choose to participate on a higher level. Consider a paid meet & greet before you go onstage, or an after party with some free merch to go with the separate ticket price.
An Intimate “Fireside Chat” with Hollywood Producer, Gary Goldstein
An excerpt of Kelli’s Q&A with Hollywood Producer, Gary Goldstein, an inspiring voice in the film and music industries. Gary Goldstein produced one of the most iconic cultural expressions of the last generation: Pretty Woman. He has gone on to mentor many of the leading creative voices in music and film. He is an accomplished film producer, an author, a speaker, an innovator, a philanthropist, and a great guy.
Connectivity – A Vision of the Future
Digital goes far beyond songs and iTunes and singles and lockers, it goes past movies and downloadable books and content, it’s way bigger than anything we could have imagined five years ago, and I have no doubt that five years from now will showcase something else that’s beyond what we might imagine today.
Cloudy Weather at Apple, Then and Now
It will come as no surprise to anyone that Apple’s stock will rise the moment Steve Jobs takes the stage later today. By any estimate, Apple is worth billions – with or without Steve Jobs – but like it or not, apple is not a democracy. It is an autocracy. It is a company carrying out the vision and changing the world, all according to the dictates of its leader, Steve Jobs.
Join Me in June for a “Fireside Chat” with the Leading Minds in Branding, Coaching and
I’m pleased to share with all of you that my weekly “All Access Radio” Show has developed a strong and loyal following! Over 20,000 downloads in just a few months. I’ve been graced to interview some of the top digital visionaries and leading voices in the music and technology industries, as well as some great voices in the music and entertainment industries.
Can MySpace Save itself by Porting into Facebook? Social Media & Digital Music.
Yes folks, Myspace Music has finally brought in an app that will let artists transfer their content from Myspace into Facebook under a new “Music” tab. You can check out the program here.
God Only Knows. Minefields and Memories…
Adopt-a-Minefield benefit concert given by Sir Paul McCartney and Brian Wilson, where they joined together and sang, “God Only Knows.”
The concert and the song definitely live in my mind as one of the most moving and inspiring events that I ever participated in. Although there isn’t any video from the event to really speak of, there is a snippet of it in an Access Hollywood interview, speaking with Sir Paul and host, Jay Leno, about the event.
Karma-Chameleon. The Fast-Changing Metrics of Digital Music
The changes in the digital music world continue to inspire a lot more than fear – they’re creating connections on every level, minute by minute. It’s great to see the Billboard Music Awards getting so much attention on traditional media, but the truth is that their rankings simply don’t mean what they used to. Long recognized as the industry standard, it’s no secret that the on-demand player and purveyor of music (and ranking) is now YouTube.
Personalizing Lyrics – One Amazing, Creative Way to Personally Rock The Fan Base
As a true lover of technology, as well as a coach in both the business world and in the digital music space, when I come across a tech solution that changes the course of a musician’s business and revenue stream, and builds a better fan base – well, let’s just say it’s always a reason to celebrate. As the music industry has been pummeled over the last decade, hit with punches from outside and inside of itself, creativity has turned out to be the number one solution to surviving – and thriving – the ever changing landscape.
Google’s Music Locker … All it’s Cracked up to be? Or Just Cracked?
Music Beta by Google went live with more details about licensing and features on May 10th of this week. VentureBeat’s review said it was, “a web of confusing programs without a lot of instruction as to how to actually get to the music you want to hear.”
3 Best Practices for Digital Distribution & Audience Building in an Ever Evolving Online World
Over the last decade, the shift from physical media to digital distribution is a trend explored literally in front of us every single day. From the music industry, videos and movies, to information and gaming, television and radio, there’s no aspect of the media world that has not been completely transformed.
Michael Robertson Talks about DAR.fm, MP3tunes, Amazon and the Cloud Music Industry…
Excerpt of Kelli Richards’ Q&A with Michael Robertson, the Bad Boy of the Digital Music Industry. Michael Robertson is a longtime provocateur of the music business and the founder and former CEO of MP3.com, one of the most popular Internet music sites ever. His newest startup, DAR.fm, is a centralized Web-based TiVo for radio. Users can search the programming schedules of over 600 music and talk-radio stations and schedule DAR.fm to record up to 4 hours of any broadcast.
Peter Rafelson – A New Chapter in a Long Hollywood Legacy
Growing up surrounded by Hollywood royalty, like Jack Nicholson, The Beatles and Bob Dillon, and being immersed in the renegade, independent film business of the 1960’s, Rafelson was blessed with a myriad of artistic role models. He shared this thought with me in a recent interview, “Growing up in that environment, it was very
Google kills SEO – Stay Alive with Social Media
I don’t know how many of you saw the news, but Google is changing how SEO is formulated. What? Yes, they’re tossing the algorithm out the window and writing a new recipe for how page ranking works. While some of the formula will remain as it is, a huge new piece will be based on what they’re calling a “social media grid.” What that means is if …
Join Me for a “Fireside Chat” with the Leading Minds in Tech and Digital Music / Media
Please join me each Monday evening at 5pm Pacific Time, as I host an intimate “fireside chat” with some of the leading minds in technology and digital music and media. You can find my entire library of recordings on my website as well as some personal interviews where I share about my own experiences over a twenty plus career in music and tech.
Making a Mark at Digital Hollywood Spring
I’m very excited to share with everyone that I will be moderating a panel session at Digital Hollywood Spring at the Ritz Carlton in Marina Del Rey on Wednesday May 4th. Here are the details on my panel, and some more information on the event itself.
Jeff Brandstetter – Thought Leader in Digital Music and Entertainment
Jeff Brandstetter is a digital music and entertainment lawyer with over 20 years of experience in film, TV, music, literary, new media and entertainment financing matters. He is also the co-author of the highly acclaimed book “The Music Business Explained in Plain English.” He appears frequently as a speaker and moderator on entertainment law matters and Is also the Co-Founder and CEO of IndiePlaya, a revolutionary online film distribution platform optimizing the marketing and distribution of independent films.
The Futures Agency
I was recently invited to be part of The Futures Agency by my good friend and colleague, Gerd Leonhard. For those of you who do not know, The Futures Agency is the name of Gerd’s company, but he’s also created an online industry think-tank of friends and colleagues. I’m super excited to be part of this think-tank and elite group of leaders in the digital industry.
An Interview with Dave Kusek, of the Berklee School of Music, and the Co-Author of “The Future of Music”
I recently interviewed Dave Kusek, of the Berklee School of Music, and the Co-Author of “The Future of Music.” Dave Kusek is a digital music executive and is responsible for helping to create the market for digital music as an entity. He created a hugely successful online music school berkleemusic.com for the prestigious Berklee College of Music. Berkleemusic has become the world’s largest music school teaching over 15,000 students a year globally.
Duran Duran – All You Need is Now
Highly collaborative and innovative, Duran Duran has spent thirty years fusing pop music with art, fashion and technology, bringing music videos from a marketing tool in the 80’s to one of the music industry’s most valued creative assets.
6 Ways to Build Your Brand and Grab Your Audience
In today’s world, the connection to your customer is your number one asset. The path to communicating most effectively to your “fans” literally becomes the yellow brick road. If you’re not giving your fan or client a myriad of choices through which to connect, you are missing out not only on revenues, but also on building your army of loyal brand advocates. Here are 6 best practices to implement immediately to forge a solid, long-standing relationship with your best audiences and clients.
An Intimate Q&A with Tom Silverman, CEO of Tommy Boy Entertainment
Tom Silverman, CEO of Tommy Boy Entertainment and the Force Behind the New Music Seminar Speaks with Kelli about where the Music Industry is Headed. Tom Silverman, CEO of Tommy Boy Entertainment and the Force Behind the New Music Seminar Speaks with Kelli about where the Music Industry is Headed.
Here are a few excerpts of my interview with Tom Silverman on my All Access Radio Show. To hear the entire interview, please visit my website at https://allaccessgroup.com.
Hot Stuff from Hot Caramel – Excerpts from my Interview with Irene Cara
Being able to support great artists and entrepreneurs as they break away from past successes in their lives and embark on the new is one of life’s biggest highs for me. Few performers have had the amazing success and influence of Irene Cara – I had the chance to interview Irene recently and to hear about her new group, “Hot Caramel.”
Gregg Allman – Somehow You’re Still on the Run
Gregg Allman has always been a guy who colors outside the lines, in my opinion. There’s no question that The Allman Brothers Band has serious staying power. Probably best known for “Sweet Melissa,” Allman is a bluesy, jam-band pioneer who practically invented Southern Rock. As most followers of Allman Brothers music probably know …
Remembering John Lennon – 30 Years Later
It’s honestly hard to believe that thirty years have passed since he was taken from us in a single moment’s insanity. In fact, most of the time, it’s hard to believe that John’s really gone at all. His was far more than the voice of a generation – it was often the voice of our hearts and our conscience.
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