Resources
Kelli Richards Hosts a VIP Breakfast at the Bandwidth Music | Technology Conference
On Tuesday, August 16th, at 8am, industry thought-leaders, Kelli Richards, CEO of the All Access Group, will host an intimate breakfast and discussion to kick off day two of the annual Bandwidth Music | Technology Conference. The focus of this “breakfast club” will be Kelli Richards’ newest eBook “Taking the Crowd to the Cloud – Social Media for the Music Industry.” VIP Breakfast and a printed copy of the eBook (valued at $37) will be available to the first 20 people who respond. Please RVSP to reserve your VIP seat at the event. sandy@allaccessgroup.com
The Bandwidth Music | Technology Conference is for music and technology professionals and focuses on the evolving musical experience. Topics focus on marketing, fan behavior, trends and future forecasts, and an examination of the ways people discover, purchase, interact with, and are exposed to music.
Please RVSP to reserve your VIP seat at the event. sandy@allaccessgroup.com
Taking the Crowd to the Cloud – Social Media for the Music Industry
After 25+ years in the digital space, it’s hard to ignore that the music industry has turned into a very complicated space — and believe me, marketing was NEVER easy to begin with.
My new eBook, Taking the Crowd to the Cloud – Social Media for the Music Industry, is an insider’s view on how it all comes together. It raises the bar and demystifies social media marketing, helping musicians, agents and anyone in our industry THRIVE – it empowers and transforms the marketing mindset.
Featuring TEN top social networks for musicians, this eBook maximizes your social media to build (and keep) your audience. It holds the key to eMail Marketing, YouTube, Facebook, Twitter and several hot secrets in Social Media. (It even covers how to port your MySpace contents to Facebook Music.) For $37 this is easily the million dollar choice.
Go to https://allaccessgroup.com/products/taking-the-crowd-to-the-cloud to get your copy and find out more.
To your success!
Kelli Richards,
CEO of All Access Group
Is Mobile Advertising Over Before it Began? One or Two Standouts Still in the Game
Unlike social media marketing, social advertising seems to be taking a big hit from the never-ending recession we find ourselves in as a nation. I say this because it seems that the newest golden egg in advertising, Mobile, had hit a new low before it ever reached any kind of high. And if you look deeper, what it’s really indicative of is click based marketing overall.
It’s been interesting to watch mobile marketing come to life. I worked in this space with Virgin Mobile several years ago; and at that point it was more of an evangelism exercise trying to educate major brands and media companies about what this was all about. Now it’s an evangelism to get them to stay the course and build an audience.
How does this all play out in the new digital age, if audiences and ROI aren’t born overnight? With 56% of Fortune 500 marketers dissatisfied with or simply not using click-based mobile advertising, it’s possible that only a few strong companies will be able to ride the wave, approach smaller marketing businesses, provide a good service at the right price, and hang in there until the economy turns.
One of the few standouts who seem to be weathering the storm and getting it right is Augme Technologies. Augme has created what they call the “AD LIFE™ Ad Network” to help marketers engage with their best consumers. Basically, by using sophisticated targeting options, Augme reaches 100+ million unique visitors (and 9+ billion impressions) each month. It’s the targeting that makes this unique and successful, with options that range from region to behavior to platform and device, as well as a huge array of demographic combinations.
If you follow the old-adage that the best customer is one you already have, then the mobile marketing industry should first be able to count on repeat business from established clients before creating a trajectory of higher profits. In this case, it doesn’t look like that will happen, not at the present time anyway. But having an example of a company that’s navigating these new waters successfully does give some hope.
With Smartphones taking over the mobile industry at a phenomenal rate, the mobile advertising world should look like a wide open field of opportunity, but right now, the numbers just don’t support this. A recent survey showed that although 93% of marketers would move further into mobile ad spending – 43% of that group cites a low return on investment as a block to continuing with the platform.
Another statistic worth mentioning is that the most effective mobile ad campaigns were email based, where consumers had signed up and chosen to participate. Just a note, this is something that social media marketers have known for over a decade.
“Signup ads are native to mobile advertising,” said Zephrin Lasker, CEO and co-founder, Pontiflex, one of the largest players in the mobile ad field. “People have a new sense of control and meaningful experiences with brands.”
In the end, this forum also demands a new level of creativity, collaboration and UE, user experience. If Angry Birds can become a phrase and experience that 78% of mobile phone users know and have participated with, then Angry Birds who drink Dr. Pepper makes perfect sense.
Kelli Richards, CEO of All Access Group
For more information on Social Media Marketing, especially in how it affects the Music Industry, grab a copy of my new eBook: “Taking the Crowd to the Cloud – Social Media for the Music Industry.”
The music industry has turned into a very complicated space, and marketing was NEVER easy to begin with. Written by industry insider, Kelli Richards, “Taking the Crowd to the Cloud – Social Media for the Music Industry” raises the bar and demystifies social media marketing, helping musicians, agents and anyone in our industry to THRIVE – it empowers and transforms the marketing mindset. Featuring TEN top social networks for musicians, this eBook maximizes your social media to build (and keep) your audience. It holds the key to eMail Marketing, YouTube, Facebook, Twitter and several hot secrets in Social Media. (It even covers how to port your MySpace contents to Facebook Music.) For $37 this is easily the million dollar choice.
Tech + Media – The Honeymoon Between GoogleTV and Logitech Ends, but the Marriage Continues
The marriage of tech and media is definitely a rocky one at times, and Web TV is no exception. Despite all promises, like all relationships, things are always evolving – and sometimes they work, and sometimes they don’t. The latest tech / media couple in trouble appears to be Logitech and Google. With the rocky start to Google TV, Logitech is also hung up in every way possible. Why? They supply the tech end of GTV with the Revue Google TV set-top box.
Google TV is a pretty cool product – and quite possibly the future of ALL TV – or at least a glimpse of it, providing access to live TV, on-demand programming, recorded shows, pay TV, online video clips and, of course, the web.
Will Web TV replace regular TV any time soon? Probably not. But don’t count Google (or Logitech) out of the running. Someone’s going to nab the real estate on Web TV, and for their part, Logitech is willing to continue the union. In fact, they’re lowering the price to make the hardware accessible to almost anybody.
Losing the market share before one is really created is obviously not an outcome that Logitech will go for. In fact Logitech’s Chairman, Guerrino De Luca, was quoted this week as saying: “There was a significant gap between our price and the value perceived by the consumer.”
Right now, market share is the moral of the story for both the data and the technology side of the equation. Any day now Google TV should be accessible by Android, and with 130 million Androids out there, that is a big deal. In order to not lose face until then, Logitech has chosen to bite the revenue bullet and get more customers. That means a lower price in order to boost the real estate for Google.
It’s hard to imagine Apple or Sony supporting the digital music industry by lowering the price of hardware to encourage market participation, but if this is an indication of what might work, then Blu-Ray may actually still stand a chance.
Kelli Richards
CEO of The All Access Group
Spotify ….Finally
Well, after all this time, what’s left to be said??? Except let’s give credit to the artist. Tallulah by Tobias Norberg
Social Media Wars – How Wide Do We Open the Kimono? Google+, Facebook, Etc.
By now, you may have heard the name Michael Lee Johnson. He’s a young web developer who recently tried to promote his presence on Google+ by taking out a Facebook Ad. What’s wrong with that? According to Facebook’s terms of service, only everything. And while I don’t agree with Facebook, simply because of my personal and professional stand on Gerd Leonhard’s Friction vs. Fiction, they are, of course, simply protecting their market share.
It is very easy to see why they don’t want to do battle with megalith Google over anything more than ad sales. One has to wonder, however, where the users come into play. Although diligently trying to evolve every single day, there’s absolutely NO guarantee that Facebook will not become the MySpace of tomorrow. (Meaning that they become a great neighborhood that nobody lives in or even visits any more – sort of the Three-Mile Island of Social Networks.) Simply building walls and creating friction will not protect them.
This isn’t the only example of what I might call “random” censorship either. Meetup.com is notorious for ripping down local Meetup Groups that don’t fit their user terms (which change at will if you’re of a certain political slant). The bottom line is that social networks are NOT democracies. They are autocracies, and your participation is permitted and censored, at will, by the owner of the club.
So where does this leave Google+ ??? Growing. By leaps and bounds in my estimation. Why? Because it addresses all of the issues Facebook created – over exposure, brand and personal comingling, general insanity and finally, the issue of demographic. (And right now, it’s a hotbed for techies.)
As I addressed in my recent Social Media eBook, the problem with ANY network is that you can only reach THAT network’s users. So while you can break demographics out further, you can only operate within the umbrella of users actually ON Facebook, for example. Who are THEY? Mostly, on Facebook at least, they’re people with free time. Yes, I have a ton of “friends” on my Facebook Page, and I value them! But I think Google+ and it’s Circles concept will provide a segregation which will eliminate having multiple Pages, Profiles, Groups, etc., etc. that ALL have to be updated.
Another service worth watching which addresses this, on the opposite side of the spectrum (the personal side), is Proust.com. Proust is a social network designed to connect MORE intimately than Facebook (as if that were possible), by connecting close family members and allowing them to commemorate events and share life stories. With the boom in genealogy that’s been created by the digital revolution, this is an idea that just might take off.
Final thoughts: We have seen some extreme reverberations to the social media age (which is a subset in itself of the digital age). Facebook overtaking MySpace (almost to annihilation) is only one example. There will be a backlash to the autocracy though, you can guarantee it. Because the internet may be a place of freedom – but social networks are NOT. A good example of this backlash is hacker group Anonymous. Even THEY are starting a social network (called “the Revolution”). Their platform? No censorship. This might seem to lean toward the shadow side of things we might all like to avoid … but in reality, is it the Michael Lee Johnson’s of the world and a simple Google+ banner ad that we protect? A question well worth consideration, at least.
Kelli Richards
CEO of The All Access Group
3 Best Practices for Working with a Coach
#1. Find the RIGHT Coach.
This is an easy task to throw out there and probably one of the toughest decisions we can make at any given time. The notion that the right teacher will show up at the right time in our lives is only partly true. We have to actively participate in our search with a clear picture of what we want in order to attract the right people, no matter what role they are to play in our lives – and also to be open to them when they appear. Having a crystal clear image of what you need in a coach – what their area of expertise is, how they resonate with who you are & your vision, and how they work with their clients are all vital ingredients in your process. And while it’s important to check references or take referrals from colleagues you trust or leaders in your arena, don’t underestimate your gut when it comes to this one. If your best instincts are that someone is right – or wrong – for you, that’s a really important part of your personal, internal guidance system and should not to be aside. The right coaching relationship can be hugely impactful.
#2. Set your Goals about the Coaching Process.
Once you’re working with the right coach, be sure to be as transparent with them about what you WANT from the process as possible. Here are the ABCs to remember:
*Absolutely define your most important work and inspirations that you’ve created so far, so your coach can know who you are, and what your value system is
*Benchmarks and clear objectives should be defined as early as possible so you both have a clear path toward your goals, and finally
*Create a set of priorities that will clarify and focus your efforts and maximize your coaching time together.
#3. What would it take to become fearless?
Nobody goes into coaching because they want to stand still. Once you’ve set your goals, ultimately you’ll want to define — and then BECOME fearless about reaching them. Fearless people not only live amazing lives and achieve great heights; fearless people take on projects that the rest of us would run from. They challenge the status quo and create change. One of the key goals of working with a coach is to define that deepest desire or goal you have and then to outline a plan that either rises above or sidesteps the roadblocks and fears that get in your way. And once you’ve done all of that, one of the most important questions to ask yourself is, What would it take to become fearless about this project, right now?
Here are my personal coaching manifestations and intentions for each of you. Feel free to use this as an affirmative dialogue to have with yourself as you set about to find the right coach for your life and work, right now. If you’d like to inquire about working with me, personally, please visit my page on Coaching under Services on my web site at www.allaccessgroup.com or simply reach out to me directly at info@AllAccessGroup.com
You will have balance in your life. You will manage your time and energies so that you run your business, your projects, and your life without selling out or losing your way. You will discover the Power of Affiliation and Collaboration. You will step outside your comfort zone and take on projects that you once considered impossible. You will get past limiting beliefs, states of mind and behaviors that have been holding you back. You will feel true satisfaction and fulfillment that will spill over into all areas of your life. You will create a momentum for your work and life that is unstoppable. You will have more balance and energy.
An Intimate “Fireside Chat” with Million-Dollar Coach and Author, Alan Cohen
This is an excerpt of Kelli’s Q&A with Million-Dollar Coach and Author, Alan Cohen. Alan Cohen is a respected keynoter and seminar leader for professional meetings in the fields of personal growth, inspiration, holistic health, human relations, and achievement of a work/life balance. He is also the author of 24 popular inspirational books and CD’s, including the best-selling The Dragon Doesn’t Live Here Anymore, the award-winning A Deep Breath of Life.
His work has been featured on Oprah.com and in USA Today and The Washington Post. Alan’s radio program Get Real is broadcast weekly on Hay House Radio, and his monthly column From the Heart is featured in magazines internationally. (To hear this entire interview, please visit the Resources Page on my Website.)
Kelli: Welcome Alan! Talk to us, if you will, about All About U., which has been described as a university without walls, dedicated to higher learning for the higher self.
Alan Cohen: It’s a course that I’ve developed for people who would like to grow from the inside out. It’s an online course with personal coaching and teleseminars that invites people to look within to tell the truth about where their passion is and where their vision is and what would make their life worth living and what would make you want to get up every morning and want to go to work. It’s really very intensive and yet very gentle and loving course that calls people to step into their own shoes and walk in their own magnificence. It’s a lofty goal, but I wouldn’t settle for anything less.
Kelli: Alan, Let’s talk about that work and how you support other coaches to clarify their purpose, their goals, and their direction and niche.
Alan Cohen: I love coaching because it’s a really fast way to make progress. When I work with coaches, I find that each one has a unique passion, talent, interest and vision. Half of the game of becoming a coach is telling the truth and getting in touch with where your unique path lives… for you, you’re an expert and master in connecting people and in the media – nobody else does that like you. We have another guy in one program, who has had difficulty with bipolar, so he focuses on coaching bipolar people. There are people focused on relationships. The process of becoming a coach is the same as being coached, you have to find that sweet spot of where your joy and your passion live, and after that, doors begin to open.
Kelli: For coaches, finding the right clients and marketing effectively is always a priority. Could you give one or two insights on how coaches attract clients who are in alignment with their vision, skill, and interests?
Alan Cohen: Well, the first step is being very clear on the clientele you desire. You can always tell what you believe by what you’re getting. So if people either aren’t getting clients or are getting clients who don’t want to pay or are getting clients they don’t like or who don’t show up, it usually points to a call for clarity on your own vision. That’s why I work with coaches so intensively to be very clear on who do you want to coach.
To learn more about Alan Cohen and his upcoming programs, including his “How Good Can it Get Seminar” and “Life Coach Training – Better Your Life by Helping Others Better Theirs,” offered in September, 2011, visit his website at https://www.alancohen.com/programs/programs.php
Facebook + Skype = Hyper-Connectivity …. Or Virtual Un-Reality?
What does it mean that Facebook has partnered with Skype to offer video calling? Mark Zuckerberg, CEO of Facebook, has focused on the “social infrastructure” that’s been created by the Facebook team (and other social networks) and the Orwellian openness that’s become our lives (which he calls sharing). Is he right? Is he wrong?
In my recent interview with Jason Benlevi, the author of “Too Much Magic, Pulling the Plug on the Cult of Tech” I asked the author about his book, and the pros and cons of what has become new normal.
“Too Much Magic is the story of how venture capital, media moguls and marketeers use digital magic to distract us, invade our privacy, corrupt democracy, distort our human values, and sell us things that we don’t need. It looks at all aspects of our emerging digital lifestyle, how it is changing us, and who it is that really benefits.” Zuckerberg has a completely different view, of course. “Sharing is growing at a fast exponential rate — twice the amount of stuff the world would have shared this day a year ago.”
So how does Skype fit into this equation? With over 750 million users a day, Facebook seeks to maximize its “free” network’s reach, building more and more features to offer it’s users, who are every moment sharing and actively using Facebook more often than their cell phones at this rate. So video chat seems like the perfect next step. Not only will users be able to participate in live video chat – but they’ll also be able to join group chats.
“A few months ago, we started working with Skype to bring video calling to Facebook,” said Phillip Su, a Facebook engineer working on the video calling team, in a post to Facebook’s official blog. “We built it right into chat, so all your conversations start from the same place.
So is new normal reaching even more connectivity – or dividing us further and further, replacing real life with virtual life more and more? Are we taking the Crowd to the Cloud — or are we in danger of just drifting away? For thought leaders in the digital space, this is definitely a marriage (um, merger) to watch closely.
Kelli Richards
CEO of The All Access Group
You can sign up for an advance copy of my ebook, “Take the Crowd to the Cloud,” at https://allaccessgroup.com/services/ (just click ebooks when you get the confirmation).
Data is the new Oil – By My Colleague, Media Futurist, Gerd Leonhard
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The Benefits of Living Your Life on Purpose
Read the entire article here: https://medium.com/@kelli-richards/the-benefits-of-living-your-life-on-purpose-99fc5bb74277
The Lost Art of Following Up
Read the entire article here: https://medium.com/@kelli-richards/the-lost-art-of-following-up-4924561b1559
10 Years After: Honoring the Legacy of Steve Jobs
Medium.com, Oct. 2021 – Steve’s legacy and impact spans multiple industries and categories. Here are my thoughts 10 years after his passing.
Read the entire article here: https://medium.com/@kelli-richards/10-years-after-honoring-the-legacy-of-steve-jobs-7d3a1af5c96e
Reflections on the Importance of Sleep & Rest
Medium.com, Sept. 2021 – According to the CDC, 1 in 3 of us don’t get enough sleep on a regular basis. But we can change that! And in this post I explain how.
Read the entire article here: https://medium.com/@kelli-richards/reflections-on-the-importance-of-sleep-rest-dd93f74070a0
Podcasting as an Arrow in Your Quiver
Medium.com, Aug. 2021 – Podcasting is the new blogging — everybody’s doing it, especially thought leaders. If you do it well, you could see a real impact for you and your business. Here are some tips to get your show headed in the right direction.
Read the entire article here: https://medium.com/@kelli-richards/podcasting-as-an-arrow-in-your-quiver-2bb7213850ac
Bridging the Gap — Human & AI Voice Synthesis in Speech and Music
Medium.com, Aug. 2021 – A brief history of voice synthesis and how it migrated from a military technology to one that has infiltrated music and that many artists have embraced to enhance their performances. Plus, a heartwarming Val Kilmer story.
Read the entire article here: https://medium.com/@kelli-richards/bridging-the-gap-human-ai-voice-synthesis-in-speech-and-music-8b30f78a496a
The Power of Intention in Manifestation
Medium.com, July 2021 – When you ask for what you want, be prepared to receive it. Do you realize you have the power to create a reality for your life that lights you up and fulfills you at a deep level?
Read the entire article here: https://medium.com/@kelli-richards/the-power-of-intention-in-manifestation-1172aeb8daf6
Kelli on Finding your North Star with Finbar O’Hanlon
One of my creative tech genius friends is Finbar O’Hanlon who is a composer, musician, polymath, inventor and entrepreneur based in Australia. He also holds over a dozen patents for inventions in science and technology relating to video and audio. He recently invited me to be a guest on his YouTube podcast he calls “Raiders of the Lost Art”; my episode is entitled “A Conversation with The Starmaker: Kelli Richards.” It’s a wonderful conversation that I think you will enjoy.
Kelli Interviews Miles Copeland!
I sat down with Miles Copeland, former manager of The Police and founder of I.R.S. Records that produced R.E.M., The Bangles, Berlin, Dead Kennedys, The Go-Go’s, and others, for this terrific interview filled with lots of insights about the music business. This is one conversation you’ll want to watch!
3 Tips for Success with Word of Mouth Referrals in a Hyperconnected World
Medium.com, July 2021 – Dive into the realm of human connection and value, and you’ll experience exponential returns in your professional relationships and your business growth.
Read the entire article here: https://medium.com/@kelli-richards/3-tips-for-success-with-word-of-mouth-referrals-in-a-hyperconnected-world-f7c13360dbf6
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Kelli is “In the Hot Seat”
“In The Hot Seat” with Larry LeBlanc for CelebrityAccess. “In the Hot Seat” profiles entertainment leaders from around the world in a Q&A form. It was very exciting, and AAG invites you to click over and read the interview today!
This week In the Hot Seat with Larry LeBlanc: Kelli Richards, CEO and president, The All Access Group.
Today, as president and CEO of The All Access Group based in Cupertino, California in the heart of Silicon Valley and host of All Access Radio, Richards strives to create alliances between large content and technology companies, major artists, and consumer brands.
Richards guides her clients through the maze of leading-edge technologies and connections in order to get their products to more people. According to this savvy, fast-talking entrepreneur, her focus is on “strategic rainmaking, and creating opportunities between innovative technologies for digital distribution, and branded entertainment content.”
Digital Music East, Justin Timberlake, MySpace TV, and Where it’s All Headed
MySpace TV will still encompass the site’s library of 42 million songs and 100,000 music videos, and it will enable instant communication and huge search-ability around them between friends.
Who knows where MySpace TV will go from there? “As the plot of your favorite drama unfolds the joke of your favorite SNL character plays or even the last-second shot of your favorite team swishes the net, we’re giving you the opportunity to connect your friends to your moments as they’re actually occurring. This is the evolution of one of our greatest inventions, the television,” said Timberlake.
Thousand-Mile View of Life
One of my highlights for 2011 was a thousand-mile-high ride on a Zeppelin. Yes, one of those huge dirigibles that float over concerts and sporting events. Riding in a Zeppelin is a rare opportunity – in fact, there are only two airships in circulation for passengers – one in Germany and one in Silicon Valley. Rumor has it that the reason there was a free seat for me was because Mark Zuckerberg’s sister backed out at the last moment. I literally had only moments to make the decision and clear my calendar (no easy feat).
A Fireside Chat with Jack Buser, Director of PlayStation Home
I recently interviewed my good friend Jack Buser on my weekly online radio show. Jack Buser is the Director of PlayStation Home, which is a 3D virtual world and social game platform on the PS3. Home recently underwent a major redesign, and we were eager to hear about the new benefits and features. PlayStation Home is filled with hundreds of games – everything from pool tables and dart boards to full-on space shooters like Novus Prime: Escalation and massive online racing games like Sodium 2: Project Velocity. With Jack Buser at the helm, Home is leading the virtual world in community based user experiences, and doing an amazing job of it!
Fankix: The New Wave in Social Entertainment
I am thrilled to share that I’m now the VP of Artists & Brands for Fankix. Fankix delivers music to fans around the world with a unique social experience, deeper interaction with musicians and first-rate authentic content at no cost.
Cool or Not Cool? Bandzoogle and it’s Cool Connection to Direct-to-Fan
I recently inteviewed Dave Cool, the “voice” of Bandzoogle. Dave Cool writes the Bandzoogles blog, well known for inspiring and supporting Bandzoogle’s #1 mission: To make Direct-to-Fan a very real accomplishment for artists and bands everywhere. You can get a complimentary digital copy of “What is INDIE?” when you sign up for Dave’s mailing list at: https://bit.ly/hs4uk6
VIP Breakfast for Apple Alumni at the Silicon Valley Capital Club, San Jose, CA
I’m thrilled to invite you to join me for a VIP Breakfast for Apple Alumni at the Silicon Valley Capital Club in San Jose, CA on Thursday, December 8th, from 7-8am. I look forward to hosting an intimate breakfast and discussion exclusively for present and former Apple employees. This 1-hour Power Breakfast is about re-connecting & networking with Apple colleagues. We will explore how to take our businesses and our lives to a whole new level of success in the next year by building on the synergy of Apple alliances. The focus of this breakfast club will be my forthcoming eBook “The Magic & Moxie of Apple: An Insider’s View”. VIP Breakfast and a copy of the eBook (valued at $37) are limited to the first 12 people who respond.
A Fantastic Freebie from Fanatic.FM
To celebrate Fanatic.FM and their great contribution to DIY brand building for artists, Fanatic.FM is offering a special bonus for Kelli’s tribe. Click here for a free subscription to The Fanatic and enter to win a 1-hour session with the Fanatic.FM social media tune-up experts. Deadline: December 5.
We did it! #1 on Amazon in Music!!!
A HUGE thank you to everyone who supported the Amazon Launch for “Taking the Crowd to the Cloud – Social Media for the Music Industry” – an eBook that raises the bar and demystifies social media marketing, helping musicians, agents and anyone in our industry to THRIVE. Not only did we spend all of last weekend at #1, as I write this, we’re STILL top ten!
Hypebot Promotes “Taking the Crowd to the Cloud”
I’ll write a separate blog about how my eBook went all the way to #1 on Amazon this weekend, but I wanted to take a moment and offer a special thanks to Bruce Houghton – a powerful voice in the music industry – who writes for HypeBot. He made an exception to his SOP to review the book, and his observations are spot on and very important to me. Because of the holiday weekend, I made the executive choice to leave the eBook at the launch price just until mid-week, giving all of the artists out there a chance to grab it (and use it!). MANY thanks to Bruce and to everyone who supported our effort to offer a hands-on, simple, DIY look at social media for the music industry. ~ Kelli Richards
11/11/11 eBook Launch! Help me hit #1 on Amazon!
Taking the Crowd to the Cloud – SOCIAL MEDIA for the Music Industry Kelli Richards’ new eBook, “Taking the Crowd to the Cloud – SOCIAL MEDIA for the Music Industry,” teaches you to run your content, your revenue, your merch and your fan base ANY WAY YOU WANT TO. It’s easily the best eBook on Social Media for Musicians, ever. Today is the ONLY day you can get the book on Amazon at $3.99. https://amzn.to/eBook-Crowd This eBook raises the bar and demystifies the social media process. It will help you THRIVE in this tough economy and transform your online presence and your marketing mindset. It provides an overview of the top 10 online spaces and gives a brief look at how to maximize your social media presence to build and keep your audience – and turn them into your own personal sales force. MORE FANS! The ultimate end-game! BRAND TRANSFORMATION! (Yes, trust me, you are a brand!) MORE MONEY! That’s an easy one, more fans + more content = more sales. SIMPLE! Written in easy-to-follow language with easy-to-implement instructions. FAST! You’ll learn about 8 no cost Resources to build your brand and your fan base! STOP WORRYING! No more worrying about missing the opp for social media success. No Cost Online Business Tools and List Building Tools worth 10X’s the cost of the book. FR EE DOM! How about turning your work into a business that does not depend on a label, a manager or ANYONE. Do what you WHAT you want, WHEN you want, and WHERE you want… You can set your own hours… You can live anywhere… All you need is an internet connection… The sky is the limit. Kelli Richards’ new eBook, “Taking the Crowd to the Cloud – SOCIAL MEDIA for the Music Industry,” teaches you to run your content, your revenue, your merch and your fan base ANY WAY YOU WANT TO. It’s easily the best eBook on Social Media for Musicians, ever. Today is the ONLY day you can get the book on Amazon at $3.99. https://amzn.to/eBook-Crowd.
A Digital Insider Scoffs at Townshend
As an industry insider – on way more than one level – it’s hard to take Pete Townshend’s comments as anything more than another great artist railing at the system. Look, in the end, we all have to admit that the system is broken. That’s one thing that Townshend got right in that interview. After that? Well, it’s all up for debate. But the fact that the debate was called to the floor again, that’s a good thing.
The Future of Content, by Futurist, Gerd Leonhard
Gerd Leonhard’s intent to publish this eBook via Amazon Kindle, exclusively, at this very low price, is to make these ideas and concepts as widely available as possible while still trying to be an example of what digital, paperless distribution can look like, going forward. Definitely a GREAT investment at $2.99.
The Pandora Box of Mobile – The Sky’s the Limit
If you were at the Web 2.0 Summit in San Francisco last week, you probably heard Pandora Founder Tim Westergren share that SEVENTY PERCENT of their usage is through mobile venues. Yes. 70%. And having created a super-successful digital space for themselves, Pandora doesn’t see Spotify, iTunes, or any other competition eating their lunch any time soon.
Celebrity Wrangling.
When it comes to celebrity wrangling, helping a corporate client or event organizer secure the right celebrity to support their event or product campaign is definitely more art than science. The most important part of the process is bringing my 25 years of listening and experience to a discussion about the objectives of the client. Is it a company celebration? Is the event or campaign about supporting their employees (internal) or their brand (customers)? Is it to thank their sales team? Or perhaps an industry conference with VIPs?
Billboard.Biz – “Music-Industry Characters You Need To Follow”
In our recent one-on-one chat, thought leader Thomas Reemer shares about the application (and implication) of watermarks and how they effect digital distribution. (For those who don’t know, Thomas Reemer is the CEO of 88tc88.com – an online service that, among other things, translates western titles and artists, enabling access for Western Music to the vast Chinese mobile market.
Complimentary Access to NARM Webinar Thursday 9/22
I will be offering a 45 minute presentation with NARM this Thursday 9/22 at 1pm PST.
The team at NARM has graciously given me 15 free “seats” at the Webinar to share with my followers and colleagues. The topic will be “Taking The Crowd to The Cloud – Social Media for the Music Industry,” which was the focus of my recent eBook.
An Intimate Fireside Chat with Video Music Director and Producer, Robby Starbuck
This month’s Fireside Chat is an informal Q&A with Music Video Director and Producer, Robby Starbuck. Robby Starbuck is an artist who’s willing to take huge risks to walk the walk and paint his unique voice on his own private canvas — film. He’s directed music videos for such amazing artists as: Snoop Dogg, Smashing Pumpkins, Escape The Fate, Metric The Sounds, Pierce The Veil and dozens of others and has, to date, almost 28 million views on his YouTube channel.
An Intimate Fireside Chat with Thomas Dolby and Kelli Richards
Best known for his hit, “She Blinded Me with Science,” Thomas Dolby is much more than a recording artist. In fact, he’s STILL leading the tech revolution with his interactive game, Floating City, which reacts to player contributions, eventually granting access to Thomas’ newest music. This is digital technology meeting music at its best!
The Gifts of the Digital Age – Remember 9/11
Because of the advances in digital technology, we are able to keep alive the memories of those who lost loved ones on this day, ten years ago – and even more, to broadcast those memories to our nation and to our world. They do not remain locked in a vault somewhere, for eternity, they are instead broadcast to the far corners of the universe through social media.
VIP Breakfast at Digital Music West – Redefining Social Media for the Music Industry
I’m fortunate to lead a complimentary VIP breakfast kicking off the start of Day 2. This is an informal roundtable discussion focused on my newest eBook “Taking the Crowd to the Cloud – Social Media for the Music Industry” on Friday, October 7th, from 8:00-9:00am. The VIP Breakfast includes a vibrant discussion, great company, and a printed copy of my eBook, for the first 20 people who reserve their seat by Tuesday, October 4th (to do so, contact my team at sandy@allaccessgroup.com). The breakfast will coincide with the formal Amazon publication launch of my eBook on 11/11/11.
VizLingo – The Newest Gadget for Gen Z
Yes, the tech revolution has produced an endless stream of new gizmos, gadgets and tools. Some of these are vital to our day-to-day existence, like email, and some are simply a fun and entertaining distraction (Angry Birds anyone?)…
Not long ago, entrepreneurs Todd Younggren and Azeo Fables created hatched the idea to use the latest revolution in tech, mobile, to create a new way to communicate, and VizLingo was born.
Big Brother has Landed, and his name is Foursquare
Kelli Richards, technology futurist and consultant and CEO of the All Access Group shares her thoughts about Foursqure and their recent alliance with Groupon, BuyWithMe, Zozi, Gilt City, Living Social and AT&T Interactive — as well as finance giant, American Express.
CEO of All Access Group Invited to be in Alan’s Gang
Kelli Richards, a thought leader in digital music and entertainment, and one of only a few select members of Alan Weiss’ Master Mentor Program and Thought Leadership Summit, has recently been invited to participate both Weiss’ new Summit Global Network and also in the collaborative “Alan & the Gang.”
Alan & the Gang is an online destination where both aspiring and veteran entrepreneurs and business people can access thought leaders from around the globe. Kelli Richards joins a limited group of elite international experts in both process and content who contribute their intellectual property and expertise.
Chatting with Brenden Mulligan, Founder of OneSheet, the One Stop Solution for Artists
For a long time now, artists have been asked to create profiles on all of these different services, and one problem I felt was there was that there wasn’t necessarily an easy way to weave these together. What I wanted to do was make it incredibly easy for an artist to create a maintenance free web presence, something that would take them only a few minutes to do and be totally affordable.
Legacy and Celebrity Wrangling
One of the most important aspects of my career has been creating high impact collaborations between artists, celebrities and corporations, and sometimes between artists and charities. I call this celebrity wrangling. There’s no shortage of passion in the world surrounding celebrities and musicians; in fact, it’s rare to find one that doesn’t crave the opportunity to create lasting change and global/societal impact. Connecting the right artist for the right purpose – or simply being part of event production as a talent producer for award shows & charity events involving great artist/celeb talent, well, those are definitely career high points.
Kelli Richards Hosts a VIP Breakfast at the Bandwidth Music | Technology Conference
On Tuesday, August 16th, at 8am, industry thought-leaders, Kelli Richards, CEO of the All Access Group, will host an intimate breakfast and discussion to kick off day two of the annual Bandwidth Music | Technology Conference. The focus of this “breakfast club” will be Kelli Richards’ newest eBook “Taking the Crowd to the Cloud – Social Media for the Music Industry.” VIP Breakfast and a printed copy of the eBook (valued at $37) will be available to the first 20 people who respond. Please RVSP to reserve your VIP seat at the event. sandy@allaccessgroup.com
Taking the Crowd to the Cloud – Social Media for the Music Industry
My new eBook, Taking the Crowd to the Cloud – Social Media for the Music Industry, is an insider’s view on how it all comes together. It raises the bar and demystifies social media marketing, helping musicians, agents and anyone in our industry THRIVE – it empowers and transforms the marketing mindset.
Is Mobile Advertising Over Before it Began? One or Two Standouts Still in the Game
In the end, this forum also demands a new level of creativity, collaboration and UE, user experience. If Angry Birds can become a phrase and experience that 78% of mobile users know and have participated with, then Angry Birds who drink Dr. Pepper makes perfect sense.
Tech + Media – The Honeymoon Between GoogleTV and Logitech Ends, but the Marriage Continues
The marriage of tech and media is definitely a rocky one at times, and Web TV is no exception. The latest tech / media couple in trouble appears to be Logitech and Google. With the rocky start to Google TV, Logitech is also hung up in every way possible. Why? They supply the tech end of GTV with the Revue Google TV set-top box.
Spotify ….Finally
Spotify ….Finally. Well, after all this time, what’s left to be said??? Except let’s give credit to the artist. Tallulah by Tobias Norberg
Social Media Wars – How Wide Do We Open the Kimono? Google+, Facebook, Etc.
It is very easy to see why they don’t want to do battle with megalith Google over anything more than ad sales. One has to wonder, however, where the users come into play. Although diligently trying to evolve every single day, there’s absolutely NO guarantee that Facebook will not become the MySpace of tomorrow. (Meaning that they become a great neighborhood that nobody lives in or even visits any more – sort of the Three-Mile Island of Social Networks.) Simply building walls and creating friction will not protect them.
3 Best Practices for Working with a Coach
This is an easy task to throw out there and probably one of the toughest decisions we can make at any given time. The notion that the right teacher will show up at the right time in our lives is only partly true. We have to actively participate in our search with a clear picture of what we want in order to attract the right people, no matter what role they are to play in our lives – and also to be open to them when they appear. Having a crystal clear image of what you need in a coach – what their area of expertise is, how they resonate with who you are & your vision, and how they work with their clients are all vital ingredients in your process.
An Intimate “Fireside Chat” with Million-Dollar Coach and Author, Alan Cohen
Alan Cohen: I love coaching because it’s a really fast way to make progress. When I work with coaches, I find that each one has a unique passion, talent, interest and vision. Half of the game of becoming a coach is telling the truth and getting in touch with where your unique path lives… for you, you’re an expert and master in connecting people and in the media – nobody else does that like you.
Facebook + Skype = Hyper-Connectivity …. Or Virtual Un-Reality?
What does it mean that Facebook has partnered with Skype to offer video calling? Mark Zuckerberg, CEO of Facebook, has focused on the “social infrastructure” that’s been created by the Facebook team (and other social networks) and the Orwellian openness that’s become our lives (which he calls sharing). Is he right? Is he wrong?
Data is the new Oil – By My Colleague, Media Futurist, Gerd Leonhard
Data is the new Oil: paying with attention is the future of media View more presentations from Gerd Leonhard
Best Practices for the New World of Live Music
But if you’re playing in Rhode Island or Flint, Michigan, you have to seriously consider what the market can bear. A lower ticket price doesn’t have to mean you’re eating PB&J for a week either, it means you have to get creative, so that those who want more contact or have more expendable income, can choose to participate on a higher level. Consider a paid meet & greet before you go onstage, or an after party with some free merch to go with the separate ticket price.
An Intimate “Fireside Chat” with Hollywood Producer, Gary Goldstein
An excerpt of Kelli’s Q&A with Hollywood Producer, Gary Goldstein, an inspiring voice in the film and music industries. Gary Goldstein produced one of the most iconic cultural expressions of the last generation: Pretty Woman. He has gone on to mentor many of the leading creative voices in music and film. He is an accomplished film producer, an author, a speaker, an innovator, a philanthropist, and a great guy.
Connectivity – A Vision of the Future
Digital goes far beyond songs and iTunes and singles and lockers, it goes past movies and downloadable books and content, it’s way bigger than anything we could have imagined five years ago, and I have no doubt that five years from now will showcase something else that’s beyond what we might imagine today.
Cloudy Weather at Apple, Then and Now
It will come as no surprise to anyone that Apple’s stock will rise the moment Steve Jobs takes the stage later today. By any estimate, Apple is worth billions – with or without Steve Jobs – but like it or not, apple is not a democracy. It is an autocracy. It is a company carrying out the vision and changing the world, all according to the dictates of its leader, Steve Jobs.
Join Me in June for a “Fireside Chat” with the Leading Minds in Branding, Coaching and
I’m pleased to share with all of you that my weekly “All Access Radio” Show has developed a strong and loyal following! Over 20,000 downloads in just a few months. I’ve been graced to interview some of the top digital visionaries and leading voices in the music and technology industries, as well as some great voices in the music and entertainment industries.
Can MySpace Save itself by Porting into Facebook? Social Media & Digital Music.
Yes folks, Myspace Music has finally brought in an app that will let artists transfer their content from Myspace into Facebook under a new “Music” tab. You can check out the program here.
God Only Knows. Minefields and Memories…
Adopt-a-Minefield benefit concert given by Sir Paul McCartney and Brian Wilson, where they joined together and sang, “God Only Knows.”
The concert and the song definitely live in my mind as one of the most moving and inspiring events that I ever participated in. Although there isn’t any video from the event to really speak of, there is a snippet of it in an Access Hollywood interview, speaking with Sir Paul and host, Jay Leno, about the event.
Karma-Chameleon. The Fast-Changing Metrics of Digital Music
The changes in the digital music world continue to inspire a lot more than fear – they’re creating connections on every level, minute by minute. It’s great to see the Billboard Music Awards getting so much attention on traditional media, but the truth is that their rankings simply don’t mean what they used to. Long recognized as the industry standard, it’s no secret that the on-demand player and purveyor of music (and ranking) is now YouTube.
Personalizing Lyrics – One Amazing, Creative Way to Personally Rock The Fan Base
As a true lover of technology, as well as a coach in both the business world and in the digital music space, when I come across a tech solution that changes the course of a musician’s business and revenue stream, and builds a better fan base – well, let’s just say it’s always a reason to celebrate. As the music industry has been pummeled over the last decade, hit with punches from outside and inside of itself, creativity has turned out to be the number one solution to surviving – and thriving – the ever changing landscape.
Google’s Music Locker … All it’s Cracked up to be? Or Just Cracked?
Music Beta by Google went live with more details about licensing and features on May 10th of this week. VentureBeat’s review said it was, “a web of confusing programs without a lot of instruction as to how to actually get to the music you want to hear.”
3 Best Practices for Digital Distribution & Audience Building in an Ever Evolving Online World
Over the last decade, the shift from physical media to digital distribution is a trend explored literally in front of us every single day. From the music industry, videos and movies, to information and gaming, television and radio, there’s no aspect of the media world that has not been completely transformed.
Michael Robertson Talks about DAR.fm, MP3tunes, Amazon and the Cloud Music Industry…
Excerpt of Kelli Richards’ Q&A with Michael Robertson, the Bad Boy of the Digital Music Industry. Michael Robertson is a longtime provocateur of the music business and the founder and former CEO of MP3.com, one of the most popular Internet music sites ever. His newest startup, DAR.fm, is a centralized Web-based TiVo for radio. Users can search the programming schedules of over 600 music and talk-radio stations and schedule DAR.fm to record up to 4 hours of any broadcast.
Peter Rafelson – A New Chapter in a Long Hollywood Legacy
Growing up surrounded by Hollywood royalty, like Jack Nicholson, The Beatles and Bob Dillon, and being immersed in the renegade, independent film business of the 1960’s, Rafelson was blessed with a myriad of artistic role models. He shared this thought with me in a recent interview, “Growing up in that environment, it was very
Google kills SEO – Stay Alive with Social Media
I don’t know how many of you saw the news, but Google is changing how SEO is formulated. What? Yes, they’re tossing the algorithm out the window and writing a new recipe for how page ranking works. While some of the formula will remain as it is, a huge new piece will be based on what they’re calling a “social media grid.” What that means is if …
Join Me for a “Fireside Chat” with the Leading Minds in Tech and Digital Music / Media
Please join me each Monday evening at 5pm Pacific Time, as I host an intimate “fireside chat” with some of the leading minds in technology and digital music and media. You can find my entire library of recordings on my website as well as some personal interviews where I share about my own experiences over a twenty plus career in music and tech.
Making a Mark at Digital Hollywood Spring
I’m very excited to share with everyone that I will be moderating a panel session at Digital Hollywood Spring at the Ritz Carlton in Marina Del Rey on Wednesday May 4th. Here are the details on my panel, and some more information on the event itself.
Jeff Brandstetter – Thought Leader in Digital Music and Entertainment
Jeff Brandstetter is a digital music and entertainment lawyer with over 20 years of experience in film, TV, music, literary, new media and entertainment financing matters. He is also the co-author of the highly acclaimed book “The Music Business Explained in Plain English.” He appears frequently as a speaker and moderator on entertainment law matters and Is also the Co-Founder and CEO of IndiePlaya, a revolutionary online film distribution platform optimizing the marketing and distribution of independent films.
The Futures Agency
I was recently invited to be part of The Futures Agency by my good friend and colleague, Gerd Leonhard. For those of you who do not know, The Futures Agency is the name of Gerd’s company, but he’s also created an online industry think-tank of friends and colleagues. I’m super excited to be part of this think-tank and elite group of leaders in the digital industry.
An Interview with Dave Kusek, of the Berklee School of Music, and the Co-Author of “The Future of Music”
I recently interviewed Dave Kusek, of the Berklee School of Music, and the Co-Author of “The Future of Music.” Dave Kusek is a digital music executive and is responsible for helping to create the market for digital music as an entity. He created a hugely successful online music school berkleemusic.com for the prestigious Berklee College of Music. Berkleemusic has become the world’s largest music school teaching over 15,000 students a year globally.
Duran Duran – All You Need is Now
Highly collaborative and innovative, Duran Duran has spent thirty years fusing pop music with art, fashion and technology, bringing music videos from a marketing tool in the 80’s to one of the music industry’s most valued creative assets.
6 Ways to Build Your Brand and Grab Your Audience
In today’s world, the connection to your customer is your number one asset. The path to communicating most effectively to your “fans” literally becomes the yellow brick road. If you’re not giving your fan or client a myriad of choices through which to connect, you are missing out not only on revenues, but also on building your army of loyal brand advocates. Here are 6 best practices to implement immediately to forge a solid, long-standing relationship with your best audiences and clients.
An Intimate Q&A with Tom Silverman, CEO of Tommy Boy Entertainment
Tom Silverman, CEO of Tommy Boy Entertainment and the Force Behind the New Music Seminar Speaks with Kelli about where the Music Industry is Headed. Tom Silverman, CEO of Tommy Boy Entertainment and the Force Behind the New Music Seminar Speaks with Kelli about where the Music Industry is Headed.
Here are a few excerpts of my interview with Tom Silverman on my All Access Radio Show. To hear the entire interview, please visit my website at https://allaccessgroup.com.
Hot Stuff from Hot Caramel – Excerpts from my Interview with Irene Cara
Being able to support great artists and entrepreneurs as they break away from past successes in their lives and embark on the new is one of life’s biggest highs for me. Few performers have had the amazing success and influence of Irene Cara – I had the chance to interview Irene recently and to hear about her new group, “Hot Caramel.”
Gregg Allman – Somehow You’re Still on the Run
Gregg Allman has always been a guy who colors outside the lines, in my opinion. There’s no question that The Allman Brothers Band has serious staying power. Probably best known for “Sweet Melissa,” Allman is a bluesy, jam-band pioneer who practically invented Southern Rock. As most followers of Allman Brothers music probably know …
Remembering John Lennon – 30 Years Later
It’s honestly hard to believe that thirty years have passed since he was taken from us in a single moment’s insanity. In fact, most of the time, it’s hard to believe that John’s really gone at all. His was far more than the voice of a generation – it was often the voice of our hearts and our conscience.
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