Resources
Kick-Finishing: The Next Big Thing in Promotion
June 29, 2014,
LinkedIn Articles
It’s no surprise that artists and entrepreneurs alike frequently turn to crowdfunding — it works.
John Holland
How to Build a Strong Relationship with Your Mentor?
There is nothing more valuable for your personal and professional growth than finding the right mentor to guide and challenge you. But working with a mentor is not a transaction; it is a relationship, and as with any relationship it can be easily destroyed if you don’t take good care of it. Here are 8 things you can do to build a strong and productive foundation with your mentor:
1. Develop clarity around WHY you want a mentor. Before you meet with your mentor, ask yourself what type of help you are seeking and what qualities you hope to find in a mentor. Are you looking for someone with an entirely different skill set from yours? Someone who will call it like it is, even if it hurts? Knowing your own reasons for seeking a mentor will help you establish meaningful goals together.
2. Be OPEN and TRANSPARENT. You must be completely honest with your mentor about every aspect of your career – your hopes and fears, your strengths and weaknesses, your ideas, goals and highest aspirations. Your mentor will be able to have meaningful insights to enable him or her to propel you forward.
3. Set SMART goals. When creating goals, make sure they’re SMART: Specific, Measurable, Achievable, Realistic and Time-bound. Review your goals every so often to make sure you are on the right track. If not, revisit and realign.
4. Decide when and how you will COMMUNICATE. Meeting regularly and face-to-face, or communicating mainly through phone and e-mail; once you’ve established what form of communication will take, don’t forget to discuss duration and frequency.
5. Be PREPARED for your sessions. It means coming to the conversation with a specific focus and a list of key questions. Be punctual, well organized, and ready to give a brief update on recent progress. Don’t hesitate to propose an agenda for the conversation.
6. Build TRUST and RESPECT. Mentoring is a sacrifice for both parties, but especially for the mentor. Be respectful of their time, boundaries and other priorities in life. Do everything you can to avoid trust-breaking behaviors.
7. Be RECEPTIVE to criticism. Your collaboration is mostly for your benefit, so it is vital that you never take it for granted. Be open and receptive to feedback as well as criticism.
Finally, keep in mind that your mentor is likely to give a lot more than you do in the relationship. Focus on the relationship, not the results, and always make sure to express often that you value and appreciate your mentor’s guidance.
Until next time,
Kelli Richards
CEO of The All Access Group, LLC
PS, The right mentor should also have the right CONNECTIONS to move you forward. Be sure to ask who they think they can bring to the table around advisorship, possible collaboration and even funding.
Why Apple’s Beats Acquisition May Be Its Smartest Move Yet
The most talked-about “secret” of 2014 was Apple’s $3 billion acquisition of Beats. Although it wasn’t officially announced until May 28, rumors swirled around the Internet for weeks.
Apple now owns Beats Electronics (the makers of the headphones and speakers) and Beats Music, a streaming service similar to Pandora and Spotify. Apple has also added Dr. Dre and Jimmy Iovine to its executive roster, though their roles have not yet been clarified publicly.
To read the rest of this article on my LinkedIn Influencers Page, please go to: https://www.linkedin.com/today/post/article/20140609013728-9638-why-apple-s-beats-acquisition-may-be-its-smartest-move-yet?trk=prof-post
Tune in for my powerful interview with Brent Bourgeois
Brent Bourgeois is a long-time colleague and notable American rock musician, songwriter, and producer who most recently worked with Julian Lennon on their single ‘The High Road‘ off of his New Album ‘Don’t Look Back’ (with sales supporting Julian’s White Feather Foundation).
Brent was co-leader of the band Bourgeois Tagg with Larry Tagg, whose second album, “YoYo”, was recorded with esteemed producer Todd Rundgren (long-time collaborator of mine). I tried to sign them to EMI during my tenure in A&R there but Island got them instead. Brent then went on to do several solo albums, and then to serve as the Vice President of A&R at Word Records in Nashville from 1997-2001. He just distributed his first solo album in twenty years entitled “Don’t Look Back” through a new paradigm called “kick-finishing” empowering fans as a street-team of sorts to help market and evangelize this amazing new CD. It’s a testament to the power of collaboration based on long-term relationships with trusted artist colleagues, and the songs on this CD are exceptional; pure bliss.
You can hear my entire interview with Brent by signing up for Coffee & Connections.
Why Apple’s Beats Acquisition May Be Its Smartest Move Yet
June 9, 2014,
LinkedIn Articles
The most talked-about “secret” of 2014 was Apple’s $3 billion acquisition of Beats. Although it wasn’t officially announced until May 28, rumors swirled around the Internet for weeks.
Eventual Millionaire Interview: How to Network With Celebrities and Thought Leaders like Steve Jobs, with Kelli Richards
To hear my entire interview with Jaime Tardy of Eventual Millionaire, please go to https://eventualmillionaire.com/kelli-richards/#sthash.xLzTDmWm.dpuf
How Your Brand Can Rock the Socks Off A Music Festival
Summer music festivals are full of sunshine, fun, and community, but they’re also packed with thousands of potential customers and brand advocates. Advertising at these events is nothing new, but startups that can find a way to become part of the festival can reap significant benefits.
People love music festivals because they feel like they’re getting more value by paying one price to see several great bands. The music and the atmosphere can produce strong feelings of belonging and elation that are memorable and often affect attendees deeply. Having people associate your brand with that feeling is priceless.
We’re not talking about putting up a banner and handing out T-shirts; we’re talking about actually becoming an integrated part of the experience.
Rocking a Unique Approach to Brand Awareness
Music festivals provide unique marketing opportunities for startups — if they can just follow the music.
If your brand shares a target audience with a given music festival, you should attend and actively engage festival goers so you are visible and associated with their memories. Not only can your brand gain access to content that can be leveraged on its website, social media, apps, advertising, and marketing campaigns, but — if leveraged correctly — music festivals can provide a brand with:
- Awareness. Having your app deployed at a major music festival provides priceless visibility, exposure, and reach a startup could never afford to pay for otherwise. You can build your audience through mobile apps and social media initiatives by implementing social functions into your ads, making it easy for fans to share with their network.
- Research. Music festival audiences are typically very receptive (and it’s a captive group in terms of mindshare). The opportunity to deploy your technology to this group gives you access to potential focus groups and case studies.
- Networking. Working with a music festival gives you a chance to build relationships with artists, festival organizers, and other brands that can generate referrals and repeat engagements.
- Word-of-mouth advertising. This is invaluable because it’s authentic, and consumers are more likely to respond to someone they know and feel good about. If you do a great job and offer value at the festival, attendees can become powerful brand advocates.
Ben & Jerry’s takes advantage of the vibrant atmosphere. The company, which over the years has made ice creams in conjunction with musicians like Jerry Garcia, Phish, and Dave Matthews Band, is a celebrated regular at the Bonnaroo festival and even gives out free scoops of Bonnaroo Buzz ice cream. The company also operates a tent in the festival’s Planet Roo eco-village, where nonprofits and other organizations promote environmental and social activism. These approaches lead to positive and loyal responses from music and ice cream fans alike.
- Revenue. If your tech startup is new and unproven and you’re working with an event organizer for the first time, you may choose to reduce or waive the fees completely to gain the invaluable benefits listed above. However, if you’re more established or offering something truly unique and valuable, you can charge the festival organizers, artists, brands, and even the fans if there’s sufficient value.
How to Become Part of the Experience
Forever 21 helped launch the 2014 festival season with an epic “Party in the Sky” at Coachella in Palm Springs, Calif. The party featured performances by artists like Azealia Banks and included two gifting suites, the premiere of Forever 21’s “Summer 2014” fashion film, and a 20-foot party pod suspended above the main event.
If you want to gain brand recognition by becoming part of the music festival experience, it’s time to get creative. The goal is to authentically integrate your startup into the experience beyond just being a sponsor. Provide something tangible that endears your product or service to fans. When leveraging a music festival to enhance brand awareness, there are three approaches you can take:
Deepen and enhance the fan experience.
Use your technology as a tool for making the music festival experience better for attendees. FanFootage, for example, crowdsources fans’ videos and syncs them with high-quality audio of the show from the mixing console at the venue to preserve memories with optimal fidelity. You can also deploy a mobile app or social media campaign that’s contextually relevant and delivers value. Give fans a game to play or a chance to win prizes to make them want to share it with their friends.
Deploy “festival support” technology.
Festival goers aren’t the only people you could target; you can also develop tools geared toward artists, event organizers, and promoters. BeatSwitch is a relatively new event planning platform that helps streamline scheduling in fast-paced concert or festival environments.
Deploy “fan support” technology.
You can use your technology to ensure fans don’t miss a band they want to see or an event they want to attend. Songkick allows you to track your favorite artists to ensure you never miss them when they come to town. You can also achieve this on a smaller scale and allow fans to schedule reminders for specific sets or events during a given music fest.
Another great way to support fans is by appealing to their ancillary needs. What else do they need besides festival tickets and food when they’re at a live event? WaterIn is an app that reminds users to drink water, and Wi-Fi sponsors setting up stations at remote locations become heroes. Pamper festival attendees by giving them something of value, possibly offering special discounts and coupons that are available at the airport or hotel when they arrive in town for the festival.
If you’re on a budget, you don’t have to compete at really big events. Smaller local events still pull in large crowds and can sometimes provide better opportunities to increase brand awareness. Whether you’re headed to Bonnaroo or to the local blues festival, take advantage of these unique opportunities to get your name out there and demonstrate your value to all the parties in the festival ecosystem.
Until next time,
Kelli Richards
CEO of The All Access Group, LLC
PS, The right mentor will also have the right CONNECTIONS to move any effort forward. Be sure to ask who they think they can bring to the table around advisor ship, possible collaboration and even funding.
How Your Brand Can Rock the Socks Off A Music Festival
May 21, 2014,
LinkedIn Articles
The most talked-about “secret” of 2014 was Apple’s $3 billion acquisition of Beats. Although it wasn’t officially announced until May 28, rumors swirled around the Internet for weeks.
Nancy Duarte
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Discover Your Next Favorite Artist With Set.fm
In this age of digitalization, everything we once did, read, learned, heard, saw, a mere decade ago, has been coded, miniaturized (handheld accessible) or blown up to the big screen, putting a whole meaning to the Disney “it’s a small world after all,” jam.
In this ‘small’ world we can find receipts or reservations, read books, watch movies, and yes listen to music, without putting one device down. And as new ideas, inventions, applications surface one has to begin to wonder where the next advancement will come from? How revolutionary will it be? Who will think of it?
But the reality of the situation is that when most new inventions are described, they don’t seem that revolutionary, that incredible, rather pretty basic, intuitive notions. Everyone can admit the iPod and iTunes were groundbreaking inventions, being able to store and access your whole music library in one place. Being able to share this music? Seems like a pretty simple idea. So now that there is a seemingly never-ending advancement in the finding, sharing, and producing of music from iTunes to Spotify to Pandora to last.Fm, it seems difficult to imagine the next big step in the music industry.
Well, once again, that revolutionary idea may not be so crazy, so out of left field, instead it’s probably right in front of your face resulting in the proverbial: “why didn’t I think of that?” And it appears that set.fm has come up with an idea to share, almost immediately, live music performances. Now when I first read this, I didn’t quite see the scope of the idea, nor its implications.
The scope and implications of this advent both revolve around the new popular musical sounds of the generation and the festivals and live concerts that they foster. Bass, synthetic, and hi-hat heavy sounds have taken over the music industry in the form of “Trap” and “House Music.” But where is the connection between Trap music and set.fm‘s attempt to bring live shows to your home?
Well what sets House and Trap music apart from other genre’s is the live show artists put on. No longer does a musician stand idle in the middle of the stage eloquently annunciating, or pace back and forth across stage slamming guitars against the floor and kicking over amplifiers. Instead, concerts have turned into light shows- manipulating lights and laser to coordinate with bass heavy music, attempting to form a bridge between the visuals and acoustics.
Imagine basic star gazing, sitting in an open field with a telescope, admiring stars light years away; versus sitting in a massive planetarium, watching the light years fly by your face, feeling the heat emitted from the stars, and the massive empty space in front and behind you. Suc concerts have in turn fostered countless large music festivals all over the world- from England to Spain, Australia to Germany, and Los Angeles to New York. The set.fm will give you access to all these venues from the comfort of your home, minus the grossly expensive weekend pass…. I wish I thought of that.
Until next time,
Kelli Richards, CEO of The All Access Group, LLC
Tim Quirk, Head of Global Content Programming for Google Play
Tim Quirk is the Head of global Content Programming. Tim spent more than 10 years as the singer and lyricist for the punk-pop band Too Much Joy before easing his way into music journalism, contributing regularly to publications such as Raygun and The San Francisco Chronicle. His critical essays have been published by the Oxford University Press and the academic journal Popular Music.
Tim helped build the joint digital music venture Rhapsody in 2001, serving for many years as the VP of Music Programming as establishing himself as a pioneer in the digital music industry. In 2010 he left Rhapsody to help launch Google Play, where he is currently breathing musical life into the technology giant as the Head of Global Content Programming for Google Play. He leads the team responsible for music, books, apps, and video merchandising.
I recently welcomed Tim on my BlogTalkRadio show, All Access Radio. Visit my website to hear the entire interview https://allaccessgroup.comunder the Resources Tab/ Blog Talk Radio.
Until next time,
Kelli Richards, CEO of The All Access Group, LLC
Music Therapy for Children With Autism?
Most children with Autism have difficulty with performing eye contact; music therapy works to help this in miraculous and numerous ways. The therapist starts by evaluating the child’s current base level, and then strategizes the best methods to help the child. After many sessions, they measure where the child has arrived. “Eye contact” refers to an event where child looks at the therapist while playing. Using Music Therapy, the therapists increased “turn taking” and eye contact measurably more than play therapy. Eye Contact was even proved to be held longer when the child was participating in music therapy activities.
The music therapist has to reach the child to be able to interact with them and help them. The British Colombian Music Therapy association says that when the child feels free and unthreatened, they get more out of the session. When children with autism were not being told “don’t do this or don’t do that” and “no” to everything they were doing; it did wonders on their ability to express themselves.
Music therapy gives them a way to express themselves without being yelled at and told “no.” The tempo and rhythm of the instruments is a way for the children to express themselves. The British Colombia MTA states that the tempo and rhythm gets the child to progress from the rocking motion when they were in the womb and as a baby. It gives them a new independent feeling. Music therapy is one of the cutting edge therapies according to Tony Lyons. It also helps develop motor skills for the child to interact with the instruments. What an innovation.
It is important to understand the term “Turn Taking” which refers (according to the Journal of Autism and Developmental Disorder) to an event involving a sequence of turns to play alternating between the child and therapist. The therapist will measure frequency and the duration of eye contact. Music Therapy is proving to be effective as both parents and music therapists are seeing results; both recorded many testimonials. Both therapists and mothers agree that they see more eye contact improvement in their children with autism after exposing them to music therapy. Music Therapy can help children with autism with relationship skills by helping them communicate through music.
Every instrument can be and is a tool to help children to want to communicate. The music the children with autism hear or produce pulls them farther out of their own world and helps create interactions with things, first as the instruments, and later people. Music Therapy gives children another way to communicate other than verbally. This helps them to want to communicate in general.
Many different toys and musical instruments are used in a therapy session. Instruments and toys look similar especially in color and number. The therapists found out that it made no difference to the child what instrument was used or what the color was. Connecting this to communication, they also point out that play therapy does not take as much working with others as music therapy does.
The parents are eager to see results in order to invest the money into music therapy for their child. Results are seen in a year but parents are impressed by the results that music therapy shows in their child’s behavior. Many therapists believe that Music Therapy may be an effective method for increasing joint attention skills in some children with autism. Most children with Autism have difficulty with performing eye contact; music therapy works to help this in miraculous and numerous ways.Undoubtedly Music Therapy can and had had a major impact on some children’s lives.
Kelli Richards,
CEO of the All Access Group, LLC
CEO of All Access Group Honored as One of The Top 10 Consultants on MO.com
For Immediate Release
Cupertino, CA – September 2, 2013 — Kelli Richards, CEO of The All Access Group LLC, a highly sought-after consultant, mentor, speaker, events producer, and #1 Amazon Bestselling author was recently honored by MO.com as one of the top 10 consultants across all industries.
On August 19th, MO.com shared the following statement: “We are excited to announce that we’ve found the consultants who have actively utilized their expertise, leadership, and talent to build companies that achieve success by helping their clients reach — and exceed — their goals. The “Top 10 Consultants” is a list of today’s leading consultants whose expertise spans from startups to big businesses across industries ranging from mobile to entertainment. They allow their passion to fuel their creativity and excitement, and their dedication to their industries makes each of the individuals some of the most sought-after experts in their respective fields.”
A true renaissance woman, Kelli is also a Certified Integrative Life Coach trained under best-selling authors and coaches Debbie Ford and Alan Cohen, and was recently named as one of Silicon Valley Business Journal’s “100 Women of Influence” honored at the Women of Influence Award. Earlier in 2013, Kelli was sent as a Liaison for the US State Department to the developing nations of Trinidad and Tobago to share her expertise on digital distribution for music, books and films.
“Kelli is an outstanding consultant, coach, expert, and thought leader. She is innovative and creative, and knows her field better than anyone else,” said Alan Weiss, PhD, author of Million Dollar Consulting
Prior to founding The All Access Group, Kelli served in senior roles at Fortune 100 entertainment and technology companies, including Apple Inc., where she launched Apple’s earliest focus on music and drove all music initiatives during her 10 years there. A frequent speaker and panel moderator at industry conferences globally, Kelli has also been an acclaimed talent producer of a wide range of award shows, epic concerts, and celebrity fundraiser events for nearly 30 years. She has co-authored several books, including the critically acclaimed “The Art of Digital Music: 56 Artists, Visionaries & Insiders Reveal Their Creative Secrets,” “Taking the Crowd to the Cloud – Social Media for the Music Industry,” & “The Magic & Moxie of Apple: An Insider’s View”; the latter two have reached #1 on Amazon in several categories.
With a unique talent for connecting innovators in technology with creative leaders in entertainment, and more than twenty years of senior-level leadership experience, Richards quickly became a highly sought-after consultant and is probably most acclaimed for facilitating powerful strategic business opportunities in digital distribution involving tech companies, established artists and celebrities, film studios, record labels, and consumer brand companies to foster new revenue streams and deliver compelling consumer experiences.
“I’m truly honored to be recognized alongside the other highly accomplished colleagues on this list of The Top 10 Consultants,” said Kelli. To interview Kelli about this, and recent accomplishments, please email info@AllAccessGroup.com
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To read the full article: https://www.mo.com/top-10-consultants
Paul Myers
Playground Sessions: The Untraditional Piano Teacher
Playground Sessions may be your opportunity to learn to sooth crowds with melodic sounds of the piano like Mozart or Chopin did before us. Co-created by the music legend Quincy Jones, Playground Sessions is an interactive music curriculum that allows users to learn to play the piano in the comfort of their own home, with no physical teachers present.
The program is unique in its take on traditional learning. The curriculum focuses on playing popular radio hits that the user already knows, “to demonstrate music theory as [he or she] goes,” states the program’s website.
So if there is no one sitting beside the user and teaching him or her how to play, then how do they learn? A virtual teacher, David Sides, a self-taught musician and composer and YouTube sensation, with his rendition of One Republic’s “Apologize” racking up over 10 million views. Through tutorial lessons David guides students through the songs step by step. He first shows the user how to play a song and then plays it along side him or her, providing feedback all the while.
There are several play modes in which a user can practice. Practice mode allows users to play on their own with, “real-time visual feedback that’s clear and instantaneous.” Users can also play with a band, “with accompaniments arranged by David.” The Performance Mode is, “where the pieces come together,” states the program’s website. Students can play, compose, and record a song and then share it with friends.
The scoring and badging component of the program offers students a little motivation. The program gives the student badges when he or she achieves different levels of accuracy, rhythm, etc.
The interactivity of the curriculum is enhanced by the user’s ability to social network with other students. Students can, “create a network with other users around the world to practice with, support, chat to, or challenge.”
Rookie, Intermediate, and Advanced levels allow users to progress to more difficult songs at a faster pace. The program charts a user’s progression so he or she can visually see how they’ve done over a period of time.
Will the Playground Sessions change the dynamics of tradition piano lessons and allow students to bypass the car travel, scheduling issues, and excessive price that come along with a live teacher? Share your thoughts in the comments section below.
Want to hear more about Playground Sessions? Watch this short video with Quincy Jones:
Until next time,
Kelli Richards, CEO of The All Access Group, LLC
Tech’s Bringing Sexy Back: Taking Advantage of Technology’s New Image
Hollywood exudes sex appeal, glamour, and stardom. Now, that glamour is spilling over into other industries — including the tech world. Hollywood stars are funding and branding startups. Celebrities are joining companies as CMOs or creative directors. And now, they’re developing their own brands on the side, too: think Jessica Alba’s eco-friendly baby business, The Honest Company.
This trend goes the other way as well. With late-night TV appearances and commercial cameos, tech stars are going mainstream. And shows like “Shark Tank” are giving entrepreneurship a new reputation.
Tech entrepreneurs — and the industry itself — need to take advantage of this newfound interest for pitches, funding, marketing, and more. Technology isn’t nerdy; it’s sexy. And it’s time for the tech industry to start acting like it.
Hitching to a Star
It’s a trend: Next-generation startups are collaborating with tech-savvy artists and celebrities for even more reach and influence. Why? These public figures have made careers of staying relevant, artistically and culturally — and they’ve often got great ideas for connecting with audiences that are tricky to engage.
Likewise, for celebrities and artists, embracing technologies that help them connect with their audience can only bring more money, engagement, and a cool factor of being cutting edge. When a tech company can partner with an artist with vision, an even more interesting, engaging product can result.
Here’s a great example: Last June, teenage pop sensation Justin Bieber landed on the front cover of Forbes as one of the most unlikely venture capitalists. But contrary to his bubblegum image, Bieber is actually a formidable investor: He has stakes in at least a dozen startups. This isn’t as unusual as people may think.
Often, specific kinds of startups draw the attention of celebrities. Social media is an obvious choice to invest in, culturally and financially. Lady Gaga and her manager, Troy Carter, even created Backplane, a Silicon Valley-based startup that helps celebrities and brands connect with fans and foster community.
Often, companies will recruit stars for creative consultation, innovation, and brainstorming. Alicia Keys was named Global Creative Director of Blackberry in January. And Lady Gaga was recently appointed as the Creative Director at Polaroid. These creative partnerships give tech companies broader exposure and relevance in pop culture. The artists benefit with forward-thinking endorsements — and the financial benefit of a successful investment.
Going Mainstream
Celebrities aren’t the only ones making headlines thanks to tech innovation. The entrepreneurs, thinkers, and creators behind the keyboard are becoming celebrities in their own right, too.
Mark Zuckerberg created Facebook and seized a generation’s attention. He’s been immortalized in pop culture and film. Steve Jobs has become a similar cultural force: His legacy at Apple and Pixar has created legions of loyal followers.
Why the interest in technology rock stars? Creative minds are fascinating, no matter what field they work in. And, as technology becomes more accessible and integrated with our daily lives, it becomes even more interesting to see who’s making the products that we live with every day — and what their life stories are.
New Image, New Future
When tech companies are looking to find funding, launch a product, or create marketing materials, taking this new cultural phenomenon into account can only help the companies and their brands. Here are a few ways to take advantage of this newfound interest:
Think about how your company fits into pop culture’s current moment. Can you make your company, product, or service even more relevant? How?
Remember, there are more ways to make money with media than ever before. Tools and services can now give customers the content they want on any device, anywhere in the world. And that’s changed content distribution and monetization — forever. Think about how new distribution avenues could work for your company.
Pave the way with a powerful partnership. Not every brand can afford the star power of a pop artist or a tech rock star — but a smart collaboration could double the power of your innovation. Don’t be afraid to partner with someone outside the tech industry. Think about how an outside perspective can make your company even more marketable. Make sure it’s a win-win.
Tech isn’t just for nerds anymore. And this isn’t just good for the industry — it’s good for everyone, from consumers to creative minds. It’s time to seize the moment, take advantage of this trend, and create something truly sexy as two very powerful industries converge.
View the Original posting on Steamfeed.com here.
Innovation: Goodyear married to Zeppelin; Boeing delivered “Sky Interior”
Innovation in the skies: Goodyear married to Zeppelin; Boeing delivered “Sky Interior”. The Goodyear blimp is almost as recognizable as Shaq in kindergarten. The blue, silver, and yellow balloon looking like a floating football, periodically floats around during the summer and sticks out like sore thumb; offering an ingenious marketing play for the tire company. But what are the uses of Goodyear blimps besides causing an association between flying footballs and car tires? Well in truth not much.
Today blimps are used mainly for advertising purposes and occasionally work during sporting events, offering unique perspectives of venues. They are not so distant relatives of Zeppelins, which were pretty influential during the First World War, especially during the bombing of London, but soon proved to be inefficient. After the war, they continued in the skies as a popular form of transportation.
Zeppelins differ from Blimps in that they have hard outer shells- lizard versus turtle. Fast forward 20 some-odd years to the creation of, at the time, the largest airship ever built- the Hindenburg, a Zeppelin. Filled with hydrogen as opposed to Helium, the Hindenburg burst into flames. Needless to say that was quite a stain on the Zeppelin name… until now that is. It has been announced that Goodyear will install its first Zeppelin into its armada of flying contraptions in 2014.
Now that we’ve had a brief blimp history lesson lets examine Goodyear’s new marketing machine. The Zeppelin will stretch 55 feet longer than current blimps and will sport a massive “envelope”- the balloon that inflates, keeping the machine airborne. It will no doubt be a sight to behold- a marketing scheme. Is it a match made in heaven: a massive seemingly useless sack of air and a company simply improving its unique marketing niche?
All Access Group’s vision is related strongly to Innovative results that exceed wild 
expectations in technology. Now while were on the topic of flying, spacey, device, capsules let’s move on to Boeing’s newest invention. Boeing, the company that has brought the world massive luxury airplanes, has brought us, well NASA at least, a new commercial vehicle in order to transport astronauts back and forth from Earth and the International Space Station. The capsule looks like something out of a Spy Kids movie; it’s a 14.8 foot wide tear-drop shaped vehicle that fits five comfortably- however the capsule has two additional seats if necessary.
The Boeing CST-100 features state of the art touch control digital displays, a built in freezer, front and rear windows offering incredible views of space and awesome blue LED lighting, nicknamed the “Sky Interior.” While the capsule is an absolutely incredible engineering creation, the most glaring aspect of the machine is what it’s lacking. We will introduce humor to the outer space. A lavatory; … somehow Boeing didn’t find it necessary to implement a bathroom into the “Sky Interior”. What are the astronauts supposed to do for 6 hours?
Until next time,
Kelli Richards, CEO of The All Access Group, LLC
Matt Emerzian, Founder of Every Monday Matters
I recently chatted with Matt Emerzian, founder of Every Monday Matters on my BlogTalkRadio show. Matt has an amazing and powerful story. A few years ago, Matt was enjoying a successful career in the Los Angeles music industry as the Senior VP for a music-marketing firm run by Robert Kardashian. He was managing promotional projects for artists like U2, Coldplay, Usher, and the Black Eyed Peas. Matt got an amazing gift. One day he got a wake-up call.
On a Monday in 2007, Matt suffered a severe panic attack and was forced to re-evaluate his lifestyle. I’ll let Matt tell the rest of that story and how it inspired him to partner with Kelly Bozza and co-author the book Every Monday Matters. One thing I do want to share is that the book struck a chord with tens of thousands of readers, launched a company and sparked a movement that is currently empowering people worldwide to make the most of their every day moments – and their lives.
Visit my website to hear the entire interview https://allaccessgroup.comunder the Resources Tab/ Blog Talk Radio.
Until next time,
Kelli Richards, CEO of The All Access Group, LLC
Adobe Systems Marketing Cloud
Adobe Systems recently completed their acquisition of Neolane- a company that specializes in integrating both online and offline marketing data, solidifying Adobe’s platform for their “Marketing Cloud.” But what is Adobe’s Marketing Cloud, and why is this $600 million purchase important?
Well, its not. Unless you own a company looking to efficiently analyze marketing information; or if you’re looking to by a new pair of shoes; or a great hamburger; or if you are a consumer. So, I guess it’s pretty relevant for all of us.
That being said, the Adobe Marketing Cloud is a one-stop shop for marketers looking to “get ahead and stay ahead,” by collecting and analyzing relevant consumer data. And the Marketing Cloud (I’ll refer to it as MC from now on, like the Hammer) does so with the use of Adobe Analytics, Adobe Experience Manager, Adobe Media Optimizer, Adobe Social and Adobe Target- I know, really creative names, I guess the MC lacks an imagination- all of which work, analyzing data in their specific niches, whether it be “Analytics,” customer “experience,” “social” media, etc.
In the end, Adobe, promises to equip the user with the power to understand “Big Data;” declaring, “if you understand the meaning behind the numbers you can take actions based on facts not hunches.” Sounds pretty awesome, why have power, information, if you’re not using it, or not using it correctly?
But how does The MC target and analyze useful data? By focusing on and tracking “Key Performance Indicators” about the consumer in order to make their online experience both efficient and relevant. Relevant in that they find what they’re looking for, and efficient in their search- the shortest distance is a straight-line. The MC does this by recognizing where the customer is coming from. For instance, are they new or repeat visitors to your website? Did they arrive via a search engine, or a social media platform referral? If they’re new visitors do you approach them with location based experiences, or trending items? For return visitors, what have they purchased in the past, or previously viewed? The MC analyzes all this information for you, and provides the customer with a unique, personalized web experience. It can also analyze things that are purchased together, purchasing trends, etc. The MC also analyzes across social medias, determining who mentions your company on Facebook? Twitter? Are there positive or negative reactions? Likes? Comments? All organized and analyzed for you. This just keeps getting better. Sounds like Adobe is killing it, so where does Neolane fit in?
Like I said before, Neolane specializes in integrating online and offline marketing data. So it analyzes data across platforms like the internet, email, social media, mobile, call centers, direct mail, and points of sales. Neolane will complement The Marketing Cloud’s existing Analytics, Target Audience, Social Media, Experience Manager, and Media Optimizer teams, creating both an unparalleled costumer experience and marketing tool.
Sounds like a company owners dream and an analyst’s nightmare; either way it’s a pretty impressive offer.
Until next time,
Kelli Richards, CEO of The All Access Group, LLC
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Kelli is “In the Hot Seat”
“In The Hot Seat” with Larry LeBlanc for CelebrityAccess. “In the Hot Seat” profiles entertainment leaders from around the world in a Q&A form. It was very exciting, and AAG invites you to click over and read the interview today!
This week In the Hot Seat with Larry LeBlanc: Kelli Richards, CEO and president, The All Access Group.
Today, as president and CEO of The All Access Group based in Cupertino, California in the heart of Silicon Valley and host of All Access Radio, Richards strives to create alliances between large content and technology companies, major artists, and consumer brands.
Richards guides her clients through the maze of leading-edge technologies and connections in order to get their products to more people. According to this savvy, fast-talking entrepreneur, her focus is on “strategic rainmaking, and creating opportunities between innovative technologies for digital distribution, and branded entertainment content.”
Digital Music East, Justin Timberlake, MySpace TV, and Where it’s All Headed
MySpace TV will still encompass the site’s library of 42 million songs and 100,000 music videos, and it will enable instant communication and huge search-ability around them between friends.
Who knows where MySpace TV will go from there? “As the plot of your favorite drama unfolds the joke of your favorite SNL character plays or even the last-second shot of your favorite team swishes the net, we’re giving you the opportunity to connect your friends to your moments as they’re actually occurring. This is the evolution of one of our greatest inventions, the television,” said Timberlake.
Thousand-Mile View of Life
One of my highlights for 2011 was a thousand-mile-high ride on a Zeppelin. Yes, one of those huge dirigibles that float over concerts and sporting events. Riding in a Zeppelin is a rare opportunity – in fact, there are only two airships in circulation for passengers – one in Germany and one in Silicon Valley. Rumor has it that the reason there was a free seat for me was because Mark Zuckerberg’s sister backed out at the last moment. I literally had only moments to make the decision and clear my calendar (no easy feat).
A Fireside Chat with Jack Buser, Director of PlayStation Home
I recently interviewed my good friend Jack Buser on my weekly online radio show. Jack Buser is the Director of PlayStation Home, which is a 3D virtual world and social game platform on the PS3. Home recently underwent a major redesign, and we were eager to hear about the new benefits and features. PlayStation Home is filled with hundreds of games – everything from pool tables and dart boards to full-on space shooters like Novus Prime: Escalation and massive online racing games like Sodium 2: Project Velocity. With Jack Buser at the helm, Home is leading the virtual world in community based user experiences, and doing an amazing job of it!
Fankix: The New Wave in Social Entertainment
I am thrilled to share that I’m now the VP of Artists & Brands for Fankix. Fankix delivers music to fans around the world with a unique social experience, deeper interaction with musicians and first-rate authentic content at no cost.
Cool or Not Cool? Bandzoogle and it’s Cool Connection to Direct-to-Fan
I recently inteviewed Dave Cool, the “voice” of Bandzoogle. Dave Cool writes the Bandzoogles blog, well known for inspiring and supporting Bandzoogle’s #1 mission: To make Direct-to-Fan a very real accomplishment for artists and bands everywhere. You can get a complimentary digital copy of “What is INDIE?” when you sign up for Dave’s mailing list at: https://bit.ly/hs4uk6
VIP Breakfast for Apple Alumni at the Silicon Valley Capital Club, San Jose, CA
I’m thrilled to invite you to join me for a VIP Breakfast for Apple Alumni at the Silicon Valley Capital Club in San Jose, CA on Thursday, December 8th, from 7-8am. I look forward to hosting an intimate breakfast and discussion exclusively for present and former Apple employees. This 1-hour Power Breakfast is about re-connecting & networking with Apple colleagues. We will explore how to take our businesses and our lives to a whole new level of success in the next year by building on the synergy of Apple alliances. The focus of this breakfast club will be my forthcoming eBook “The Magic & Moxie of Apple: An Insider’s View”. VIP Breakfast and a copy of the eBook (valued at $37) are limited to the first 12 people who respond.
A Fantastic Freebie from Fanatic.FM
To celebrate Fanatic.FM and their great contribution to DIY brand building for artists, Fanatic.FM is offering a special bonus for Kelli’s tribe. Click here for a free subscription to The Fanatic and enter to win a 1-hour session with the Fanatic.FM social media tune-up experts. Deadline: December 5.
We did it! #1 on Amazon in Music!!!
A HUGE thank you to everyone who supported the Amazon Launch for “Taking the Crowd to the Cloud – Social Media for the Music Industry” – an eBook that raises the bar and demystifies social media marketing, helping musicians, agents and anyone in our industry to THRIVE. Not only did we spend all of last weekend at #1, as I write this, we’re STILL top ten!
Hypebot Promotes “Taking the Crowd to the Cloud”
I’ll write a separate blog about how my eBook went all the way to #1 on Amazon this weekend, but I wanted to take a moment and offer a special thanks to Bruce Houghton – a powerful voice in the music industry – who writes for HypeBot. He made an exception to his SOP to review the book, and his observations are spot on and very important to me. Because of the holiday weekend, I made the executive choice to leave the eBook at the launch price just until mid-week, giving all of the artists out there a chance to grab it (and use it!). MANY thanks to Bruce and to everyone who supported our effort to offer a hands-on, simple, DIY look at social media for the music industry. ~ Kelli Richards
11/11/11 eBook Launch! Help me hit #1 on Amazon!
Taking the Crowd to the Cloud – SOCIAL MEDIA for the Music Industry Kelli Richards’ new eBook, “Taking the Crowd to the Cloud – SOCIAL MEDIA for the Music Industry,” teaches you to run your content, your revenue, your merch and your fan base ANY WAY YOU WANT TO. It’s easily the best eBook on Social Media for Musicians, ever. Today is the ONLY day you can get the book on Amazon at $3.99. https://amzn.to/eBook-Crowd This eBook raises the bar and demystifies the social media process. It will help you THRIVE in this tough economy and transform your online presence and your marketing mindset. It provides an overview of the top 10 online spaces and gives a brief look at how to maximize your social media presence to build and keep your audience – and turn them into your own personal sales force. MORE FANS! The ultimate end-game! BRAND TRANSFORMATION! (Yes, trust me, you are a brand!) MORE MONEY! That’s an easy one, more fans + more content = more sales. SIMPLE! Written in easy-to-follow language with easy-to-implement instructions. FAST! You’ll learn about 8 no cost Resources to build your brand and your fan base! STOP WORRYING! No more worrying about missing the opp for social media success. No Cost Online Business Tools and List Building Tools worth 10X’s the cost of the book. FR EE DOM! How about turning your work into a business that does not depend on a label, a manager or ANYONE. Do what you WHAT you want, WHEN you want, and WHERE you want… You can set your own hours… You can live anywhere… All you need is an internet connection… The sky is the limit. Kelli Richards’ new eBook, “Taking the Crowd to the Cloud – SOCIAL MEDIA for the Music Industry,” teaches you to run your content, your revenue, your merch and your fan base ANY WAY YOU WANT TO. It’s easily the best eBook on Social Media for Musicians, ever. Today is the ONLY day you can get the book on Amazon at $3.99. https://amzn.to/eBook-Crowd.
A Digital Insider Scoffs at Townshend
As an industry insider – on way more than one level – it’s hard to take Pete Townshend’s comments as anything more than another great artist railing at the system. Look, in the end, we all have to admit that the system is broken. That’s one thing that Townshend got right in that interview. After that? Well, it’s all up for debate. But the fact that the debate was called to the floor again, that’s a good thing.
The Future of Content, by Futurist, Gerd Leonhard
Gerd Leonhard’s intent to publish this eBook via Amazon Kindle, exclusively, at this very low price, is to make these ideas and concepts as widely available as possible while still trying to be an example of what digital, paperless distribution can look like, going forward. Definitely a GREAT investment at $2.99.
The Pandora Box of Mobile – The Sky’s the Limit
If you were at the Web 2.0 Summit in San Francisco last week, you probably heard Pandora Founder Tim Westergren share that SEVENTY PERCENT of their usage is through mobile venues. Yes. 70%. And having created a super-successful digital space for themselves, Pandora doesn’t see Spotify, iTunes, or any other competition eating their lunch any time soon.
Celebrity Wrangling.
When it comes to celebrity wrangling, helping a corporate client or event organizer secure the right celebrity to support their event or product campaign is definitely more art than science. The most important part of the process is bringing my 25 years of listening and experience to a discussion about the objectives of the client. Is it a company celebration? Is the event or campaign about supporting their employees (internal) or their brand (customers)? Is it to thank their sales team? Or perhaps an industry conference with VIPs?
Billboard.Biz – “Music-Industry Characters You Need To Follow”
In our recent one-on-one chat, thought leader Thomas Reemer shares about the application (and implication) of watermarks and how they effect digital distribution. (For those who don’t know, Thomas Reemer is the CEO of 88tc88.com – an online service that, among other things, translates western titles and artists, enabling access for Western Music to the vast Chinese mobile market.
Complimentary Access to NARM Webinar Thursday 9/22
I will be offering a 45 minute presentation with NARM this Thursday 9/22 at 1pm PST.
The team at NARM has graciously given me 15 free “seats” at the Webinar to share with my followers and colleagues. The topic will be “Taking The Crowd to The Cloud – Social Media for the Music Industry,” which was the focus of my recent eBook.
An Intimate Fireside Chat with Video Music Director and Producer, Robby Starbuck
This month’s Fireside Chat is an informal Q&A with Music Video Director and Producer, Robby Starbuck. Robby Starbuck is an artist who’s willing to take huge risks to walk the walk and paint his unique voice on his own private canvas — film. He’s directed music videos for such amazing artists as: Snoop Dogg, Smashing Pumpkins, Escape The Fate, Metric The Sounds, Pierce The Veil and dozens of others and has, to date, almost 28 million views on his YouTube channel.
An Intimate Fireside Chat with Thomas Dolby and Kelli Richards
Best known for his hit, “She Blinded Me with Science,” Thomas Dolby is much more than a recording artist. In fact, he’s STILL leading the tech revolution with his interactive game, Floating City, which reacts to player contributions, eventually granting access to Thomas’ newest music. This is digital technology meeting music at its best!
The Gifts of the Digital Age – Remember 9/11
Because of the advances in digital technology, we are able to keep alive the memories of those who lost loved ones on this day, ten years ago – and even more, to broadcast those memories to our nation and to our world. They do not remain locked in a vault somewhere, for eternity, they are instead broadcast to the far corners of the universe through social media.
VIP Breakfast at Digital Music West – Redefining Social Media for the Music Industry
I’m fortunate to lead a complimentary VIP breakfast kicking off the start of Day 2. This is an informal roundtable discussion focused on my newest eBook “Taking the Crowd to the Cloud – Social Media for the Music Industry” on Friday, October 7th, from 8:00-9:00am. The VIP Breakfast includes a vibrant discussion, great company, and a printed copy of my eBook, for the first 20 people who reserve their seat by Tuesday, October 4th (to do so, contact my team at sandy@allaccessgroup.com). The breakfast will coincide with the formal Amazon publication launch of my eBook on 11/11/11.
VizLingo – The Newest Gadget for Gen Z
Yes, the tech revolution has produced an endless stream of new gizmos, gadgets and tools. Some of these are vital to our day-to-day existence, like email, and some are simply a fun and entertaining distraction (Angry Birds anyone?)…
Not long ago, entrepreneurs Todd Younggren and Azeo Fables created hatched the idea to use the latest revolution in tech, mobile, to create a new way to communicate, and VizLingo was born.
Big Brother has Landed, and his name is Foursquare
Kelli Richards, technology futurist and consultant and CEO of the All Access Group shares her thoughts about Foursqure and their recent alliance with Groupon, BuyWithMe, Zozi, Gilt City, Living Social and AT&T Interactive — as well as finance giant, American Express.
CEO of All Access Group Invited to be in Alan’s Gang
Kelli Richards, a thought leader in digital music and entertainment, and one of only a few select members of Alan Weiss’ Master Mentor Program and Thought Leadership Summit, has recently been invited to participate both Weiss’ new Summit Global Network and also in the collaborative “Alan & the Gang.”
Alan & the Gang is an online destination where both aspiring and veteran entrepreneurs and business people can access thought leaders from around the globe. Kelli Richards joins a limited group of elite international experts in both process and content who contribute their intellectual property and expertise.
Chatting with Brenden Mulligan, Founder of OneSheet, the One Stop Solution for Artists
For a long time now, artists have been asked to create profiles on all of these different services, and one problem I felt was there was that there wasn’t necessarily an easy way to weave these together. What I wanted to do was make it incredibly easy for an artist to create a maintenance free web presence, something that would take them only a few minutes to do and be totally affordable.
Legacy and Celebrity Wrangling
One of the most important aspects of my career has been creating high impact collaborations between artists, celebrities and corporations, and sometimes between artists and charities. I call this celebrity wrangling. There’s no shortage of passion in the world surrounding celebrities and musicians; in fact, it’s rare to find one that doesn’t crave the opportunity to create lasting change and global/societal impact. Connecting the right artist for the right purpose – or simply being part of event production as a talent producer for award shows & charity events involving great artist/celeb talent, well, those are definitely career high points.
Kelli Richards Hosts a VIP Breakfast at the Bandwidth Music | Technology Conference
On Tuesday, August 16th, at 8am, industry thought-leaders, Kelli Richards, CEO of the All Access Group, will host an intimate breakfast and discussion to kick off day two of the annual Bandwidth Music | Technology Conference. The focus of this “breakfast club” will be Kelli Richards’ newest eBook “Taking the Crowd to the Cloud – Social Media for the Music Industry.” VIP Breakfast and a printed copy of the eBook (valued at $37) will be available to the first 20 people who respond. Please RVSP to reserve your VIP seat at the event. sandy@allaccessgroup.com
Taking the Crowd to the Cloud – Social Media for the Music Industry
My new eBook, Taking the Crowd to the Cloud – Social Media for the Music Industry, is an insider’s view on how it all comes together. It raises the bar and demystifies social media marketing, helping musicians, agents and anyone in our industry THRIVE – it empowers and transforms the marketing mindset.
Is Mobile Advertising Over Before it Began? One or Two Standouts Still in the Game
In the end, this forum also demands a new level of creativity, collaboration and UE, user experience. If Angry Birds can become a phrase and experience that 78% of mobile users know and have participated with, then Angry Birds who drink Dr. Pepper makes perfect sense.
Tech + Media – The Honeymoon Between GoogleTV and Logitech Ends, but the Marriage Continues
The marriage of tech and media is definitely a rocky one at times, and Web TV is no exception. The latest tech / media couple in trouble appears to be Logitech and Google. With the rocky start to Google TV, Logitech is also hung up in every way possible. Why? They supply the tech end of GTV with the Revue Google TV set-top box.
Spotify ….Finally
Spotify ….Finally. Well, after all this time, what’s left to be said??? Except let’s give credit to the artist. Tallulah by Tobias Norberg
Social Media Wars – How Wide Do We Open the Kimono? Google+, Facebook, Etc.
It is very easy to see why they don’t want to do battle with megalith Google over anything more than ad sales. One has to wonder, however, where the users come into play. Although diligently trying to evolve every single day, there’s absolutely NO guarantee that Facebook will not become the MySpace of tomorrow. (Meaning that they become a great neighborhood that nobody lives in or even visits any more – sort of the Three-Mile Island of Social Networks.) Simply building walls and creating friction will not protect them.
3 Best Practices for Working with a Coach
This is an easy task to throw out there and probably one of the toughest decisions we can make at any given time. The notion that the right teacher will show up at the right time in our lives is only partly true. We have to actively participate in our search with a clear picture of what we want in order to attract the right people, no matter what role they are to play in our lives – and also to be open to them when they appear. Having a crystal clear image of what you need in a coach – what their area of expertise is, how they resonate with who you are & your vision, and how they work with their clients are all vital ingredients in your process.
An Intimate “Fireside Chat” with Million-Dollar Coach and Author, Alan Cohen
Alan Cohen: I love coaching because it’s a really fast way to make progress. When I work with coaches, I find that each one has a unique passion, talent, interest and vision. Half of the game of becoming a coach is telling the truth and getting in touch with where your unique path lives… for you, you’re an expert and master in connecting people and in the media – nobody else does that like you.
Facebook + Skype = Hyper-Connectivity …. Or Virtual Un-Reality?
What does it mean that Facebook has partnered with Skype to offer video calling? Mark Zuckerberg, CEO of Facebook, has focused on the “social infrastructure” that’s been created by the Facebook team (and other social networks) and the Orwellian openness that’s become our lives (which he calls sharing). Is he right? Is he wrong?
Data is the new Oil – By My Colleague, Media Futurist, Gerd Leonhard
Data is the new Oil: paying with attention is the future of media View more presentations from Gerd Leonhard
Best Practices for the New World of Live Music
But if you’re playing in Rhode Island or Flint, Michigan, you have to seriously consider what the market can bear. A lower ticket price doesn’t have to mean you’re eating PB&J for a week either, it means you have to get creative, so that those who want more contact or have more expendable income, can choose to participate on a higher level. Consider a paid meet & greet before you go onstage, or an after party with some free merch to go with the separate ticket price.
An Intimate “Fireside Chat” with Hollywood Producer, Gary Goldstein
An excerpt of Kelli’s Q&A with Hollywood Producer, Gary Goldstein, an inspiring voice in the film and music industries. Gary Goldstein produced one of the most iconic cultural expressions of the last generation: Pretty Woman. He has gone on to mentor many of the leading creative voices in music and film. He is an accomplished film producer, an author, a speaker, an innovator, a philanthropist, and a great guy.
Connectivity – A Vision of the Future
Digital goes far beyond songs and iTunes and singles and lockers, it goes past movies and downloadable books and content, it’s way bigger than anything we could have imagined five years ago, and I have no doubt that five years from now will showcase something else that’s beyond what we might imagine today.
Cloudy Weather at Apple, Then and Now
It will come as no surprise to anyone that Apple’s stock will rise the moment Steve Jobs takes the stage later today. By any estimate, Apple is worth billions – with or without Steve Jobs – but like it or not, apple is not a democracy. It is an autocracy. It is a company carrying out the vision and changing the world, all according to the dictates of its leader, Steve Jobs.
Join Me in June for a “Fireside Chat” with the Leading Minds in Branding, Coaching and
I’m pleased to share with all of you that my weekly “All Access Radio” Show has developed a strong and loyal following! Over 20,000 downloads in just a few months. I’ve been graced to interview some of the top digital visionaries and leading voices in the music and technology industries, as well as some great voices in the music and entertainment industries.
Can MySpace Save itself by Porting into Facebook? Social Media & Digital Music.
Yes folks, Myspace Music has finally brought in an app that will let artists transfer their content from Myspace into Facebook under a new “Music” tab. You can check out the program here.
God Only Knows. Minefields and Memories…
Adopt-a-Minefield benefit concert given by Sir Paul McCartney and Brian Wilson, where they joined together and sang, “God Only Knows.”
The concert and the song definitely live in my mind as one of the most moving and inspiring events that I ever participated in. Although there isn’t any video from the event to really speak of, there is a snippet of it in an Access Hollywood interview, speaking with Sir Paul and host, Jay Leno, about the event.
Karma-Chameleon. The Fast-Changing Metrics of Digital Music
The changes in the digital music world continue to inspire a lot more than fear – they’re creating connections on every level, minute by minute. It’s great to see the Billboard Music Awards getting so much attention on traditional media, but the truth is that their rankings simply don’t mean what they used to. Long recognized as the industry standard, it’s no secret that the on-demand player and purveyor of music (and ranking) is now YouTube.
Personalizing Lyrics – One Amazing, Creative Way to Personally Rock The Fan Base
As a true lover of technology, as well as a coach in both the business world and in the digital music space, when I come across a tech solution that changes the course of a musician’s business and revenue stream, and builds a better fan base – well, let’s just say it’s always a reason to celebrate. As the music industry has been pummeled over the last decade, hit with punches from outside and inside of itself, creativity has turned out to be the number one solution to surviving – and thriving – the ever changing landscape.
Google’s Music Locker … All it’s Cracked up to be? Or Just Cracked?
Music Beta by Google went live with more details about licensing and features on May 10th of this week. VentureBeat’s review said it was, “a web of confusing programs without a lot of instruction as to how to actually get to the music you want to hear.”
3 Best Practices for Digital Distribution & Audience Building in an Ever Evolving Online World
Over the last decade, the shift from physical media to digital distribution is a trend explored literally in front of us every single day. From the music industry, videos and movies, to information and gaming, television and radio, there’s no aspect of the media world that has not been completely transformed.
Michael Robertson Talks about DAR.fm, MP3tunes, Amazon and the Cloud Music Industry…
Excerpt of Kelli Richards’ Q&A with Michael Robertson, the Bad Boy of the Digital Music Industry. Michael Robertson is a longtime provocateur of the music business and the founder and former CEO of MP3.com, one of the most popular Internet music sites ever. His newest startup, DAR.fm, is a centralized Web-based TiVo for radio. Users can search the programming schedules of over 600 music and talk-radio stations and schedule DAR.fm to record up to 4 hours of any broadcast.
Peter Rafelson – A New Chapter in a Long Hollywood Legacy
Growing up surrounded by Hollywood royalty, like Jack Nicholson, The Beatles and Bob Dillon, and being immersed in the renegade, independent film business of the 1960’s, Rafelson was blessed with a myriad of artistic role models. He shared this thought with me in a recent interview, “Growing up in that environment, it was very
Google kills SEO – Stay Alive with Social Media
I don’t know how many of you saw the news, but Google is changing how SEO is formulated. What? Yes, they’re tossing the algorithm out the window and writing a new recipe for how page ranking works. While some of the formula will remain as it is, a huge new piece will be based on what they’re calling a “social media grid.” What that means is if …
Join Me for a “Fireside Chat” with the Leading Minds in Tech and Digital Music / Media
Please join me each Monday evening at 5pm Pacific Time, as I host an intimate “fireside chat” with some of the leading minds in technology and digital music and media. You can find my entire library of recordings on my website as well as some personal interviews where I share about my own experiences over a twenty plus career in music and tech.
Making a Mark at Digital Hollywood Spring
I’m very excited to share with everyone that I will be moderating a panel session at Digital Hollywood Spring at the Ritz Carlton in Marina Del Rey on Wednesday May 4th. Here are the details on my panel, and some more information on the event itself.
Jeff Brandstetter – Thought Leader in Digital Music and Entertainment
Jeff Brandstetter is a digital music and entertainment lawyer with over 20 years of experience in film, TV, music, literary, new media and entertainment financing matters. He is also the co-author of the highly acclaimed book “The Music Business Explained in Plain English.” He appears frequently as a speaker and moderator on entertainment law matters and Is also the Co-Founder and CEO of IndiePlaya, a revolutionary online film distribution platform optimizing the marketing and distribution of independent films.
The Futures Agency
I was recently invited to be part of The Futures Agency by my good friend and colleague, Gerd Leonhard. For those of you who do not know, The Futures Agency is the name of Gerd’s company, but he’s also created an online industry think-tank of friends and colleagues. I’m super excited to be part of this think-tank and elite group of leaders in the digital industry.
An Interview with Dave Kusek, of the Berklee School of Music, and the Co-Author of “The Future of Music”
I recently interviewed Dave Kusek, of the Berklee School of Music, and the Co-Author of “The Future of Music.” Dave Kusek is a digital music executive and is responsible for helping to create the market for digital music as an entity. He created a hugely successful online music school berkleemusic.com for the prestigious Berklee College of Music. Berkleemusic has become the world’s largest music school teaching over 15,000 students a year globally.
Duran Duran – All You Need is Now
Highly collaborative and innovative, Duran Duran has spent thirty years fusing pop music with art, fashion and technology, bringing music videos from a marketing tool in the 80’s to one of the music industry’s most valued creative assets.
6 Ways to Build Your Brand and Grab Your Audience
In today’s world, the connection to your customer is your number one asset. The path to communicating most effectively to your “fans” literally becomes the yellow brick road. If you’re not giving your fan or client a myriad of choices through which to connect, you are missing out not only on revenues, but also on building your army of loyal brand advocates. Here are 6 best practices to implement immediately to forge a solid, long-standing relationship with your best audiences and clients.
An Intimate Q&A with Tom Silverman, CEO of Tommy Boy Entertainment
Tom Silverman, CEO of Tommy Boy Entertainment and the Force Behind the New Music Seminar Speaks with Kelli about where the Music Industry is Headed. Tom Silverman, CEO of Tommy Boy Entertainment and the Force Behind the New Music Seminar Speaks with Kelli about where the Music Industry is Headed.
Here are a few excerpts of my interview with Tom Silverman on my All Access Radio Show. To hear the entire interview, please visit my website at https://allaccessgroup.com.
Hot Stuff from Hot Caramel – Excerpts from my Interview with Irene Cara
Being able to support great artists and entrepreneurs as they break away from past successes in their lives and embark on the new is one of life’s biggest highs for me. Few performers have had the amazing success and influence of Irene Cara – I had the chance to interview Irene recently and to hear about her new group, “Hot Caramel.”
Gregg Allman – Somehow You’re Still on the Run
Gregg Allman has always been a guy who colors outside the lines, in my opinion. There’s no question that The Allman Brothers Band has serious staying power. Probably best known for “Sweet Melissa,” Allman is a bluesy, jam-band pioneer who practically invented Southern Rock. As most followers of Allman Brothers music probably know …
Remembering John Lennon – 30 Years Later
It’s honestly hard to believe that thirty years have passed since he was taken from us in a single moment’s insanity. In fact, most of the time, it’s hard to believe that John’s really gone at all. His was far more than the voice of a generation – it was often the voice of our hearts and our conscience.
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