Resources

5 Important Books to Create Your Best Success on Every Level

Kelli Richards August 11, 2014

ID-10016159Attention, book lovers – and CEOs – and artists – and entrepreneurs….  Here are five books I absolutely think you should read, and why.  Yes, some of them have been out a while, but if you haven’t read them, give yourself an early birthday gift and order all five.  (Then share them with someone you mentor.  Remember, trusted advisors don’t just give advice and make powerful connections, they share the good stuff out there that inspires change and action.)

1. Leaders Eat Last, by Simon Sinek

If you’ve ever dreamed of more meaning and fulfillment in your work, or if you’ve ever wondered how to inspire others to rally around your cause, this book is absolutely necessary for you. After taking the world by storm with his captivating message about purpose in his book, “Start With Why,” Simon Sinek has turned his attention to the other critical question: How. What does it take for leaders to transform paranoia and cynicism into safety and trust? Is a common enemy necessary for true collaboration and cooperation?  Sinek illustrates his ideas with fascinating true stories from a wide range of examples, from the military to manufacturing, from government to investment banking.

2. Every Monday Matters: 52 Ways to Make a Difference, by Matt Emerzian and Kelly Bozza 

How often have you had a project or a plan and a year later, it’s still there, on the shelf, untouched?  Finding the motivation to create the most meaningful things, and avoid the to-do list is not easy.  If you need a little help seeing the promise and inspiration of a Monday morning, this book will help you get outside your normal routine and glimpse the world around you in a new light.  Authors Matthew Emerzian and Kelly Bozza remake Monday from “the end of the weekend” into something poignant, meaningful and inspiring by taking 52 Mondays and matching them with 52 creative and practical activities that make a difference — one for each Monday of the year. It’s the perfect way to have a positive impact, get others involved, and be a positive influence in your life and the lives of others.

3. The Untethered Soul: The Journey Beyond Yourself, by Michael Singer

This is truly one of the most profound books I’ve read in a long time (and I’ve read many) on personal growth and transformation. Anyone interested in becoming your best self must invest in this book! By tapping into traditions of meditation and mindfulness, author and spiritual teacher Michael Singer shows how the development of consciousness can enable us all to dwell in the present moment and let go of painful thoughts and memories that keep us from achieving happiness and self-realization. After all, a life well lived is a life we recognize, moment by moment.

4. Small Changes, Big Results: A Wellness Plan for a Healthy Balanced Life, by Ellie Krieger

I’ve tried to recommend five books that touch every aspect of our lives, and let’s face it, probably 80-90% of us could use a wellness plan – without that, the roadblocks to doing great work can be profound.  This book is a great investment for anyone trying to create healthy habits – it provides an easy-to-start, simple-to-maintain, scientifically sound, 12-week program of small steps -just three each week – such as starting a food journal, choosing healthy fats and proteins, and replacing refined grains with whole grains. Krieger also tells you what technology to use for tracking your fitness progress and finding others who share your interests so staying fit will be second nature.

5. Creativity, Inc: Overcoming the Unseen Forces that Stand in the Way of True Inspiration, by Ed Catmull

Do you want to give full expression to the best that lies within you? To the rescue comes this incisive book by Ed Catmull (co-founder with Steve Jobs and John Lasseter of Pixar Animation Studios) – an illuminating discussion of creativity in business that will be a welcome addition to your library – and your life. This is not just a book for managers; it is a must-read manual for anyone who strives for originality.

It is also the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is an invaluable discussion of how to build a creative culture – but it is also, as Pixar co-founder and President Ed Catmull writes, “An expression of the ideas that I believe make the best in us possible.”

Got a good book to recommend?  Facebook me and tell me why.  https://Facebook.com/AllAccessGroup

 

Until next time,

Kelli Richards
CEO of The All Access Group, LLC

PS, The right mentor will also have the right CONNECTIONS to move any effort forward.  Be sure to ask who they think they can bring to the table around advisor ship, possible collaboration and even funding.

 

5 Conversation Tools For Nurturing Your Relationship With A Mentor

Kelli Richards July 29, 2014

Forbes-150x88July 29, 2014,

Forbes

We’ve all longed for a classic mentor-mentee relationship at some point in our careers. We want someone who is savvy and seasoned. We want her to provide the perfect insights and career advice that will help us reach our goals. We want someone who will guide us to our destination.

Read the entire article here: https://www.forbes.com/sites/85broads/2014/07/29/5-conversation-tools-for-nurturing-your-relationship-with-a-mentor/

How Technology Has Made Home Business Easier

Kelli Richards July 28, 2014

Entrepreneur working from home looking very relaxed in his sofa browsing the web in his laptop computerOf the 28 million small businesses in the United States, 52 percent of them are home-based. Maintaining and organizing your business from home is easier with the advancements in mobile technology. With the latest apps and services you can organize your business’ finances, organize your team, market your product, and provide your customers with top-notch customer service. These technologies have made it easy for home businesses to streamline processes and produce products that mimic larger organizations.

Managing Finances

Managing your business finances can be challenging, to say the least. While you may want to consider contracting this job out to a savvy accountant, programs and apps can help you manage the task yourself. With a great business data plan from T-Mobile on a tablet like the iPad Air, you can even enter invoices and payment in the field or on the go. Quickbooks: The cloud-based platform from Intuit has been a stalwart in tracking expenses for businesses both large and small. The all-encompassing account software allows you to send invoices to customers and accept payment for any sales as well as track any expenses towards you make for your business. Also, if you have employees, it has a payroll feature to cut checks to your employees. Paypal: Paypal also allows you to receive or send payments through your mobile device. If you are on the go you can make sales on the spot. For an extra $30 a month you can customize the experience for your shoppers and even receive payments via phone, fax, and mail.

Organizing Your Team

If your team works remotely, the latest technology enables you to communicate with your team and track milestones: DropBox: Share files with team members seamlessly and securely through DropBox. Share large files with important data with your team members without the need to physically hand it to them. Skype: The leader in video conferencing software, Skype enables your team to communicate face to face and discuss anything related to the business. Omnifocus: This multi-faceted app allows you to organize your team and yourself, as well. Omnifocus let’s you create tasks for your team to complete and provide them with any material to complete any goals you place for them.

Marketing Your Business

The advent of social media has made marketing easier for all types of businesses, but there are plenty of tools home-based businesses can leverage: Buffer: Buffer allows you to manage all your social media accounts on one platform through your iPad. It enables you to schedule your content to publish when you think the most interaction will occur. TweetDeck: This is a great app for you to directly engage with the followers of your business and track what your customers and potential customers are chatting about. This allows you to engage swiftly and produce content towards your target audience.

Customer Support through Mobile Applications

These mobile technologies have allowed home businesses to provide top-notch customer service to their customers. Zoho CRM: Zoho gives you access to to your customer’s data through its mobile app. It saves and tracks all communication and transactions with the customer so you have all the data in one place wherever you are. Zendesk: Zendesk is used by companies worldwide, large and small, and creates a platform for addressing the issues your customers face.

Until next time,

Kelli Richards CEO of The All Access Group, LLC

PS, The right mentor should also have the right CONNECTIONS to move you forward.

Be sure to ask who they think they can bring to the table around advisorship, possible collaboration and even funding.

 

 

A Hard Day’s Night for Digital Legacy – The Lost Beatles Recordings

Kelli Richards July 5, 2014

Screen Shot 2014-07-14 at 3.50.14 PM

Great work will never die in today’s ever expanding online digital world. According to the IDC “The digital universe is growing 40% a year into the next decade. By 2020 it will contain nearly as many digital hits as there are stars in the universe.” In fact, according to Science Daily, 90% of all the world’s data has been written in the past 2 years. Wow. That is an incredibly daunting idea. Literally 90% of the information that is readily accessible to the world today was not available only 2 years ago.

While imagining the sheer magnitude of all this data is overwhelming, studying this information on a more local, individual level is far easier to wrap your head around.

Let’s take a look at the Beatles first Big Screen appearance in the film, A Hard Day’s Night, for example. In examining the 50th anniversary restoration process for the film, technicians needed to compensate for the original recordings (which had been lost) of what is now widely considered the most inspirational musical group ever. Imagine that, the original recordings were lost.

An incredibly foreign idea today in a day and age that with one quick internet search can find you thousands of Kids Pop covers of every song ever done. So how were these recordings lost in history? Well, despite Beatlemania, apparently some doubt still existed as to whether or not The Beatles would make a serious lasting impact; and who wants to track down and organize a possible “one hit wonders” second and third album? I’m 1960, the answer was no one; apparently not even for the Beatles. Today, this is routinely done for even small artists. It may have been a Hard Day’s Night to make a lasting footprint back then, but now, there’s almost no one left without an online footprint. The solid win for all of us is that great work never dies in today’s online digital world, and as a result, we are all, always building a digital legacy for lifetimes to come.

Let’s look at the Lennon legacy. Everyone is probably aware of John’s journey from Liverpool, his work with the Beatles, his marriage with Yoko Ono and his untimely death. But what about his children? Julian, John’s eldest son, has expanded his own musical career, fighting through adversity often faced by platinum artists children, attempting to get out of the shadow of their musical parents. (Luckily for humanity, in addition to his music, Julian has made great strides in his White Feather Foundation, raising funds for a more sustainable future for the planet.) And Sean, John’s youngest son is touring with bands like the Flaming Lips and Tame Impala while releasing his own albums and unique sound.

Our digital footprints go beyond music, of course, Paul McCartney’s daughter Stella need only be Googled to find pages and pages of images of her enormous impact on fashion. And of course, the remaining Beatles themselves continue to make great music and build their legacy, both online and off.

So while the early pieces of Beatles history have been lost, their legacy will not be forgotten and in fact, continues to grow and grow. Living on in their new accomplishments, their children, their fans, and in an online database for everyone to access, so no one will forget.

 

Until next time,

Kelli Richards, President, CEO of the All Access Group, LLC

PS: Subscribe to my FREE All Access Group Newsletter https://bit.ly/AAGNewletter

PSS: Listen to an entire library of intimate discussions with industry visionarieshttps://bit.ly/AllAccessPodcastSeries  (Priceless)

Annual Allen & Company Sun Valley Conference

Kelli Richards June 30, 2014

Every year since 1983, government officials, media moguls, journalists and technology buffs gather in Sun Valley for the Allen & Company Conference. This year was no difference, boasting names such as Zuckerberg, Buffett, Cook, Gates, Murdoch and Weinstein.

“Allen & Company is a private investment firm formed in 1922, located in New York and London. Allen & Company has advised, helped found and/or invested in numerous companies including BET, InterActiveCorp, Oxygen Media, Discovery Communications, News Corporation, the Coca-Cola Corporation and Google.”

The Allen & Company conference mixes thought-provoking presentations and a laid back mingling for industry leaders to foster relationships. CNBC dubbed the conference the “summer camp for moguls.”

The conference isn’t only fun for moguls though; local businesses thrive from the influx of people the conference brings each year. Sun Valley is known to attract many celebrities, but the Allen & Company Conference brings them in hundreds.

According to an article on MagicValley.com, the highlight of the afternoon was Tim Cook’s presence. Journalists spotted the Apple CEO buying a drink from a vending machine.

Meg Mazzocchi, a local working at The Toy Store was quoted in the MagicValley.com article saying, “You don’t ogle and you don’t intrude and you don’t ask for autographs,” she said. “Just let them enjoy their vacation. I think that’s why Sun Valley is popular.“

For more information about the conference, check out this article on MagicValley.com https://bit.ly/IgDde4

Until next time,

Kelli Richards, President, CEO of the All Access Group, LLC

PS: Subscribe to my FREE All Access Group Newsletter https://bit.ly/AAGNewletter

PSS: Listen to an entire library of intimate discussions with industry visionaries https://bit.ly/AllAccessPodcastSeries  (Priceless)

 

Kick-Finishing: The Next Big Thing in Promotion – from Linkedin Influencers

Kelli Richards June 29, 2014

To see this article in its entirety, please go to: https://www.linkedin.com/today/post/article/20140629221852-9638-kick-finishing-the-next-big-thing-in-promotion?published=t

…. It’s no surprise that artists and entrepreneurs alike frequently turn to crowdfunding — it works.

Crowdfunding campaigns raised more than $60,000 every hour in March. That’s a huge network recognizing and supporting individual projects and careers.

But it’s not just the initiation stage of a project that can benefit from a crowdfunding network. By using crowdfunding to spread the word after you’ve completed your project, you can turn your fans and partners into a massive marketing team and drastically increase the reach of your brand. This tactic is called kick-finishing, and it’s exactly what my musician friend Brent Bourgeois is doing with his new album.

Brent Bourgeois and the Origins of Kick-Finishing

Brent is a rock musician based in the San Francisco Bay Area with an extensive career in performing, songwriting, and producing. In the ’80s, he was a founding member of a fantastic band called Bourgeois Tagg and has since collaborated with numerous other talented artists.

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The New Venture Capital

Kelli Richards February 16, 2023

On this show, I join Mona DeFrawi to talk about the new wealth creation and startup funding paradigm that is disrupting the venture capital industry. With $80T of US retail investor assets and years of dedicated SEC efforts and regulations to support capital formation and retail private market access – the Future Has Arrived!

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Kelli is “In the Hot Seat”

“In The Hot Seat” with Larry LeBlanc for CelebrityAccess. “In the Hot Seat” profiles entertainment leaders from around the world in a Q&A form. It was very exciting, and AAG invites you to click over and read the interview today!

This week In the Hot Seat with Larry LeBlanc: Kelli Richards, CEO and president, The All Access Group.

Today, as president and CEO of The All Access Group based in Cupertino, California in the heart of Silicon Valley and host of All Access Radio, Richards strives to create alliances between large content and technology companies, major artists, and consumer brands.

Richards guides her clients through the maze of leading-edge technologies and connections in order to get their products to more people. According to this savvy, fast-talking entrepreneur, her focus is on “strategic rainmaking, and creating opportunities between innovative technologies for digital distribution, and branded entertainment content.”

Digital Music East, Justin Timberlake, MySpace TV, and Where it’s All Headed

MySpace TV will still encompass the site’s library of 42 million songs and 100,000 music videos, and it will enable instant communication and huge search-ability around them between friends.

Who knows where MySpace TV will go from there? “As the plot of your favorite drama unfolds the joke of your favorite SNL character plays or even the last-second shot of your favorite team swishes the net, we’re giving you the opportunity to connect your friends to your moments as they’re actually occurring. This is the evolution of one of our greatest inventions, the television,” said Timberlake.

Thousand-Mile View of Life

One of my highlights for 2011 was a thousand-mile-high ride on a Zeppelin. Yes, one of those huge dirigibles that float over concerts and sporting events. Riding in a Zeppelin is a rare opportunity – in fact, there are only two airships in circulation for passengers – one in Germany and one in Silicon Valley. Rumor has it that the reason there was a free seat for me was because Mark Zuckerberg’s sister backed out at the last moment. I literally had only moments to make the decision and clear my calendar (no easy feat).

A Fireside Chat with Jack Buser, Director of PlayStation Home

I recently interviewed my good friend Jack Buser on my weekly online radio show. Jack Buser is the Director of PlayStation Home, which is a 3D virtual world and social game platform on the PS3. Home recently underwent a major redesign, and we were eager to hear about the new benefits and features. PlayStation Home is filled with hundreds of games – everything from pool tables and dart boards to full-on space shooters like Novus Prime: Escalation and massive online racing games like Sodium 2: Project Velocity. With Jack Buser at the helm, Home is leading the virtual world in community based user experiences, and doing an amazing job of it!

Fankix: The New Wave in Social Entertainment

I am thrilled to share that I’m now the VP of Artists & Brands for Fankix. Fankix delivers music to fans around the world with a unique social experience, deeper interaction with musicians and first-rate authentic content at no cost.

Cool or Not Cool? Bandzoogle and it’s Cool Connection to Direct-to-Fan

I recently inteviewed Dave Cool, the “voice” of Bandzoogle. Dave Cool writes the Bandzoogles blog, well known for inspiring and supporting Bandzoogle’s #1 mission: To make Direct-to-Fan a very real accomplishment for artists and bands everywhere. You can get a complimentary digital copy of “What is INDIE?” when you sign up for Dave’s mailing list at: https://bit.ly/hs4uk6

VIP Breakfast for Apple Alumni at the Silicon Valley Capital Club, San Jose, CA

I’m thrilled to invite you to join me for a VIP Breakfast for Apple Alumni at the Silicon Valley Capital Club in San Jose, CA on Thursday, December 8th, from 7-8am. I look forward to hosting an intimate breakfast and discussion exclusively for present and former Apple employees. This 1-hour Power Breakfast is about re-connecting & networking with Apple colleagues. We will explore how to take our businesses and our lives to a whole new level of success in the next year by building on the synergy of Apple alliances. The focus of this breakfast club will be my forthcoming eBook “The Magic & Moxie of Apple: An Insider’s View”. VIP Breakfast and a copy of the eBook (valued at $37) are limited to the first 12 people who respond.

A Fantastic Freebie from Fanatic.FM

To celebrate Fanatic.FM and their great contribution to DIY brand building for artists, Fanatic.FM is offering a special bonus for Kelli’s tribe. Click here for a free subscription to The Fanatic and enter to win a 1-hour session with the Fanatic.FM social media tune-up experts. Deadline: December 5.

We did it! #1 on Amazon in Music!!!

A HUGE thank you to everyone who supported the Amazon Launch for “Taking the Crowd to the Cloud – Social Media for the Music Industry” – an eBook that raises the bar and demystifies social media marketing, helping musicians, agents and anyone in our industry to THRIVE. Not only did we spend all of last weekend at #1, as I write this, we’re STILL top ten!

Hypebot Promotes “Taking the Crowd to the Cloud”

I’ll write a separate blog about how my eBook went all the way to #1 on Amazon this weekend, but I wanted to take a moment and offer a special thanks to Bruce Houghton – a powerful voice in the music industry – who writes for HypeBot. He made an exception to his SOP to review the book, and his observations are spot on and very important to me. Because of the holiday weekend, I made the executive choice to leave the eBook at the launch price just until mid-week, giving all of the artists out there a chance to grab it (and use it!). MANY thanks to Bruce and to everyone who supported our effort to offer a hands-on, simple, DIY look at social media for the music industry. ~ Kelli Richards

11/11/11 eBook Launch! Help me hit #1 on Amazon!

Taking the Crowd to the Cloud – SOCIAL MEDIA for the Music Industry Kelli Richards’ new eBook, “Taking the Crowd to the Cloud – SOCIAL MEDIA for the Music Industry,” teaches you to run your content, your revenue, your merch and your fan base ANY WAY YOU WANT TO. It’s easily the best eBook on Social Media for Musicians, ever.  Today is the ONLY day you can get the book on Amazon at $3.99. https://amzn.to/eBook-Crowd This eBook raises the bar and demystifies the social media process.  It will help you THRIVE in this tough economy and transform your online presence and your marketing mindset. It provides an overview of the top 10 online spaces and gives a brief look at how to maximize your social media presence to build and keep your audience – and turn them into your own personal sales force. MORE FANS! The ultimate end-game! BRAND TRANSFORMATION! (Yes, trust me, you are a brand!) MORE MONEY! That’s an easy one, more fans + more content = more sales. SIMPLE! Written in easy-to-follow language with easy-to-implement instructions. FAST! You’ll learn about 8 no cost Resources to build your brand and your fan base! STOP WORRYING! No more worrying about missing the opp for social media success. No Cost Online Business Tools and List Building Tools worth 10X’s the cost of the book. FR EE DOM! How about turning your work into a business that does not depend on a label, a manager or ANYONE. Do what you WHAT you want, WHEN you want, and WHERE you want… You can set your own hours… You can live anywhere… All you need is an internet connection… The sky is the limit. Kelli Richards’ new eBook, “Taking the Crowd to the Cloud – SOCIAL MEDIA for the Music Industry,” teaches you to run your content, your revenue, your merch and your fan base ANY WAY YOU WANT TO. It’s easily the best eBook on Social Media for Musicians, ever. Today is the ONLY day you can get the book on Amazon at $3.99. https://amzn.to/eBook-Crowd.

A Digital Insider Scoffs at Townshend

As an industry insider – on way more than one level – it’s hard to take Pete Townshend’s comments as anything more than another great artist railing at the system. Look, in the end, we all have to admit that the system is broken. That’s one thing that Townshend got right in that interview. After that? Well, it’s all up for debate. But the fact that the debate was called to the floor again, that’s a good thing.

The Future of Content, by Futurist, Gerd Leonhard

Gerd Leonhard’s intent to publish this eBook via Amazon Kindle, exclusively, at this very low price, is to make these ideas and concepts as widely available as possible while still trying to be an example of what digital, paperless distribution can look like, going forward. Definitely a GREAT investment at $2.99.

The Pandora Box of Mobile – The Sky’s the Limit

If you were at the Web 2.0 Summit in San Francisco last week, you probably heard Pandora Founder Tim Westergren share that SEVENTY PERCENT of their usage is through mobile venues. Yes. 70%. And having created a super-successful digital space for themselves, Pandora doesn’t see Spotify, iTunes, or any other competition eating their lunch any time soon.

Celebrity Wrangling.

When it comes to celebrity wrangling, helping a corporate client or event organizer secure the right celebrity to support their event or product campaign is definitely more art than science. The most important part of the process is bringing my 25 years of listening and experience to a discussion about the objectives of the client. Is it a company celebration? Is the event or campaign about supporting their employees (internal) or their brand (customers)? Is it to thank their sales team? Or perhaps an industry conference with VIPs?

Billboard.Biz – “Music-Industry Characters You Need To Follow”

In our recent one-on-one chat, thought leader Thomas Reemer shares about the application (and implication) of watermarks and how they effect digital distribution. (For those who don’t know, Thomas Reemer is the CEO of 88tc88.com – an online service that, among other things, translates western titles and artists, enabling access for Western Music to the vast Chinese mobile market.

Complimentary Access to NARM Webinar Thursday 9/22

I will be offering a 45 minute presentation with NARM this Thursday 9/22 at 1pm PST.

The team at NARM has graciously given me 15 free “seats” at the Webinar to share with my followers and colleagues. The topic will be “Taking The Crowd to The Cloud – Social Media for the Music Industry,” which was the focus of my recent eBook.

An Intimate Fireside Chat with Video Music Director and Producer, Robby Starbuck

This month’s Fireside Chat is an informal Q&A with Music Video Director and Producer, Robby Starbuck. Robby Starbuck is an artist who’s willing to take huge risks to walk the walk and paint his unique voice on his own private canvas — film. He’s directed music videos for such amazing artists as: Snoop Dogg, Smashing Pumpkins, Escape The Fate, Metric The Sounds, Pierce The Veil and dozens of others and has, to date, almost 28 million views on his YouTube channel.

An Intimate Fireside Chat with Thomas Dolby and Kelli Richards

Best known for his hit, “She Blinded Me with Science,” Thomas Dolby is much more than a recording artist. In fact, he’s STILL leading the tech revolution with his interactive game, Floating City, which reacts to player contributions, eventually granting access to Thomas’ newest music. This is digital technology meeting music at its best!

The Gifts of the Digital Age – Remember 9/11

Because of the advances in digital technology, we are able to keep alive the memories of those who lost loved ones on this day, ten years ago – and even more, to broadcast those memories to our nation and to our world. They do not remain locked in a vault somewhere, for eternity, they are instead broadcast to the far corners of the universe through social media.

VIP Breakfast at Digital Music West – Redefining Social Media for the Music Industry

I’m fortunate to lead a complimentary VIP breakfast kicking off the start of Day 2. This is an informal roundtable discussion focused on my newest eBook “Taking the Crowd to the Cloud – Social Media for the Music Industry” on Friday, October 7th, from 8:00-9:00am. The VIP Breakfast includes a vibrant discussion, great company, and a printed copy of my eBook, for the first 20 people who reserve their seat by Tuesday, October 4th (to do so, contact my team at sandy@allaccessgroup.com). The breakfast will coincide with the formal Amazon publication launch of my eBook on 11/11/11.

VizLingo – The Newest Gadget for Gen Z

Yes, the tech revolution has produced an endless stream of new gizmos, gadgets and tools. Some of these are vital to our day-to-day existence, like email, and some are simply a fun and entertaining distraction (Angry Birds anyone?)…

Not long ago, entrepreneurs Todd Younggren and Azeo Fables created hatched the idea to use the latest revolution in tech, mobile, to create a new way to communicate, and VizLingo was born.

Big Brother has Landed, and his name is Foursquare

Kelli Richards, technology futurist and consultant and CEO of the All Access Group shares her thoughts about Foursqure and their recent alliance with Groupon, BuyWithMe, Zozi, Gilt City, Living Social and AT&T Interactive — as well as finance giant, American Express.

CEO of All Access Group Invited to be in Alan’s Gang

Kelli Richards, a thought leader in digital music and entertainment, and one of only a few select members of Alan Weiss’ Master Mentor Program and Thought Leadership Summit, has recently been invited to participate both Weiss’ new Summit Global Network and also in the collaborative “Alan & the Gang.”
Alan & the Gang is an online destination where both aspiring and veteran entrepreneurs and business people can access thought leaders from around the globe. Kelli Richards joins a limited group of elite international experts in both process and content who contribute their intellectual property and expertise.

Chatting with Brenden Mulligan, Founder of OneSheet, the One Stop Solution for Artists

For a long time now, artists have been asked to create profiles on all of these different services, and one problem I felt was there was that there wasn’t necessarily an easy way to weave these together. What I wanted to do was make it incredibly easy for an artist to create a maintenance free web presence, something that would take them only a few minutes to do and be totally affordable.

Legacy and Celebrity Wrangling

One of the most important aspects of my career has been creating high impact collaborations between artists, celebrities and corporations, and sometimes between artists and charities. I call this celebrity wrangling. There’s no shortage of passion in the world surrounding celebrities and musicians; in fact, it’s rare to find one that doesn’t crave the opportunity to create lasting change and global/societal impact. Connecting the right artist for the right purpose – or simply being part of event production as a talent producer for award shows & charity events involving great artist/celeb talent, well, those are definitely career high points.

Kelli Richards Hosts a VIP Breakfast at the Bandwidth Music | Technology Conference

On Tuesday, August 16th, at 8am, industry thought-leaders, Kelli Richards, CEO of the All Access Group, will host an intimate breakfast and discussion to kick off day two of the annual Bandwidth Music | Technology Conference. The focus of this “breakfast club” will be Kelli Richards’ newest eBook “Taking the Crowd to the Cloud – Social Media for the Music Industry.” VIP Breakfast and a printed copy of the eBook (valued at $37) will be available to the first 20 people who respond. Please RVSP to reserve your VIP seat at the event. sandy@allaccessgroup.com

Taking the Crowd to the Cloud – Social Media for the Music Industry

My new eBook, Taking the Crowd to the Cloud – Social Media for the Music Industry, is an insider’s view on how it all comes together. It raises the bar and demystifies social media marketing, helping musicians, agents and anyone in our industry THRIVE – it empowers and transforms the marketing mindset.

Spotify ….Finally

Spotify ….Finally. Well, after all this time, what’s left to be said???   Except let’s give credit to the artist.  Tallulah by Tobias Norberg

Social Media Wars – How Wide Do We Open the Kimono? Google+, Facebook, Etc.

It is very easy to see why they don’t want to do battle with megalith Google over anything more than ad sales. One has to wonder, however, where the users come into play. Although diligently trying to evolve every single day, there’s absolutely NO guarantee that Facebook will not become the MySpace of tomorrow. (Meaning that they become a great neighborhood that nobody lives in or even visits any more – sort of the Three-Mile Island of Social Networks.) Simply building walls and creating friction will not protect them.

3 Best Practices for Working with a Coach

This is an easy task to throw out there and probably one of the toughest decisions we can make at any given time. The notion that the right teacher will show up at the right time in our lives is only partly true. We have to actively participate in our search with a clear picture of what we want in order to attract the right people, no matter what role they are to play in our lives – and also to be open to them when they appear. Having a crystal clear image of what you need in a coach – what their area of expertise is, how they resonate with who you are & your vision, and how they work with their clients are all vital ingredients in your process.

An Intimate “Fireside Chat” with Million-Dollar Coach and Author, Alan Cohen

Alan Cohen: I love coaching because it’s a really fast way to make progress. When I work with coaches, I find that each one has a unique passion, talent, interest and vision. Half of the game of becoming a coach is telling the truth and getting in touch with where your unique path lives… for you, you’re an expert and master in connecting people and in the media – nobody else does that like you.

Facebook + Skype = Hyper-Connectivity …. Or Virtual Un-Reality?

What does it mean that Facebook has partnered with Skype to offer video calling? Mark Zuckerberg, CEO of Facebook, has focused on the “social infrastructure” that’s been created by the Facebook team (and other social networks) and the Orwellian openness that’s become our lives (which he calls sharing). Is he right? Is he wrong?

Best Practices for the New World of Live Music

But if you’re playing in Rhode Island or Flint, Michigan, you have to seriously consider what the market can bear. A lower ticket price doesn’t have to mean you’re eating PB&J for a week either, it means you have to get creative, so that those who want more contact or have more expendable income, can choose to participate on a higher level. Consider a paid meet & greet before you go onstage, or an after party with some free merch to go with the separate ticket price.

An Intimate “Fireside Chat” with Hollywood Producer, Gary Goldstein

An excerpt of Kelli’s Q&A with Hollywood Producer, Gary Goldstein, an inspiring voice in the film and music industries. Gary Goldstein produced one of the most iconic cultural expressions of the last generation: Pretty Woman. He has gone on to mentor many of the leading creative voices in music and film. He is an accomplished film producer, an author, a speaker, an innovator, a philanthropist, and a great guy.

Connectivity – A Vision of the Future

Digital goes far beyond songs and iTunes and singles and lockers, it goes past movies and downloadable books and content, it’s way bigger than anything we could have imagined five years ago, and I have no doubt that five years from now will showcase something else that’s beyond what we might imagine today.

Cloudy Weather at Apple, Then and Now

It will come as no surprise to anyone that Apple’s stock will rise the moment Steve Jobs takes the stage later today. By any estimate, Apple is worth billions – with or without Steve Jobs – but like it or not, apple is not a democracy. It is an autocracy. It is a company carrying out the vision and changing the world, all according to the dictates of its leader, Steve Jobs.

Join Me in June for a “Fireside Chat” with the Leading Minds in Branding, Coaching and

I’m pleased to share with all of you that my weekly “All Access Radio” Show has developed a strong and loyal following! Over 20,000 downloads in just a few months. I’ve been graced to interview some of the top digital visionaries and leading voices in the music and technology industries, as well as some great voices in the music and entertainment industries.

God Only Knows. Minefields and Memories…

Adopt-a-Minefield benefit concert given by Sir Paul McCartney and Brian Wilson, where they joined together and sang, “God Only Knows.”

The concert and the song definitely live in my mind as one of the most moving and inspiring events that I ever participated in. Although there isn’t any video from the event to really speak of, there is a snippet of it in an Access Hollywood interview, speaking with Sir Paul and host, Jay Leno, about the event.

Karma-Chameleon. The Fast-Changing Metrics of Digital Music

The changes in the digital music world continue to inspire a lot more than fear – they’re creating connections on every level, minute by minute. It’s great to see the Billboard Music Awards getting so much attention on traditional media, but the truth is that their rankings simply don’t mean what they used to. Long recognized as the industry standard, it’s no secret that the on-demand player and purveyor of music (and ranking) is now YouTube.

Personalizing Lyrics – One Amazing, Creative Way to Personally Rock The Fan Base

As a true lover of technology, as well as a coach in both the business world and in the digital music space, when I come across a tech solution that changes the course of a musician’s business and revenue stream, and builds a better fan base – well, let’s just say it’s always a reason to celebrate. As the music industry has been pummeled over the last decade, hit with punches from outside and inside of itself, creativity has turned out to be the number one solution to surviving – and thriving – the ever changing landscape.

Michael Robertson Talks about DAR.fm, MP3tunes, Amazon and the Cloud Music Industry…

Excerpt of Kelli Richards’ Q&A with Michael Robertson, the Bad Boy of the Digital Music Industry. Michael Robertson is a longtime provocateur of the music business and the founder and former CEO of MP3.com, one of the most popular Internet music sites ever. His newest startup, DAR.fm, is a centralized Web-based TiVo for radio. Users can search the programming schedules of over 600 music and talk-radio stations and schedule DAR.fm to record up to 4 hours of any broadcast.

Peter Rafelson – A New Chapter in a Long Hollywood Legacy

Growing up surrounded by Hollywood royalty, like Jack Nicholson, The Beatles and Bob Dillon, and being immersed in the renegade, independent film business of the 1960’s, Rafelson was blessed with a myriad of artistic role models. He shared this thought with me in a recent interview, “Growing up in that environment, it was very

Google kills SEO – Stay Alive with Social Media

I don’t know how many of you saw the news, but Google is changing how SEO is formulated. What? Yes, they’re tossing the algorithm out the window and writing a new recipe for how page ranking works. While some of the formula will remain as it is, a huge new piece will be based on what they’re calling a “social media grid.” What that means is if …

Making a Mark at Digital Hollywood Spring

I’m very excited to share with everyone that I will be moderating a panel session at Digital Hollywood Spring at the Ritz Carlton in Marina Del Rey on Wednesday May 4th. Here are the details on my panel, and some more information on the event itself.

Jeff Brandstetter – Thought Leader in Digital Music and Entertainment

Jeff Brandstetter is a digital music and entertainment lawyer with over 20 years of experience in film, TV, music, literary, new media and entertainment financing matters. He is also the co-author of the highly acclaimed book “The Music Business Explained in Plain English.” He appears frequently as a speaker and moderator on entertainment law matters and Is also the Co-Founder and CEO of IndiePlaya, a revolutionary online film distribution platform optimizing the marketing and distribution of independent films.

The Futures Agency

I was recently invited to be part of The Futures Agency by my good friend and colleague, Gerd Leonhard. For those of you who do not know, The Futures Agency is the name of Gerd’s company, but he’s also created an online industry think-tank of friends and colleagues. I’m super excited to be part of this think-tank and elite group of leaders in the digital industry.

An Interview with Dave Kusek, of the Berklee School of Music, and the Co-Author of “The Future of Music”

I recently interviewed Dave Kusek, of the Berklee School of Music, and the Co-Author of “The Future of Music.” Dave Kusek is a digital music executive and is responsible for helping to create the market for digital music as an entity. He created a hugely successful online music school berkleemusic.com for the prestigious Berklee College of Music. Berkleemusic has become the world’s largest music school teaching over 15,000 students a year globally.

Duran Duran – All You Need is Now

Highly collaborative and innovative, Duran Duran has spent thirty years fusing pop music with art, fashion and technology, bringing music videos from a marketing tool in the 80’s to one of the music industry’s most valued creative assets.

6 Ways to Build Your Brand and Grab Your Audience

In today’s world, the connection to your customer is your number one asset. The path to communicating most effectively to your “fans” literally becomes the yellow brick road. If you’re not giving your fan or client a myriad of choices through which to connect, you are missing out not only on revenues, but also on building your army of loyal brand advocates. Here are 6 best practices to implement immediately to forge a solid, long-standing relationship with your best audiences and clients.

An Intimate Q&A with Tom Silverman, CEO of Tommy Boy Entertainment

Tom Silverman, CEO of Tommy Boy Entertainment and the Force Behind the New Music Seminar Speaks with Kelli about where the Music Industry is Headed. Tom Silverman, CEO of Tommy Boy Entertainment and the Force Behind the New Music Seminar Speaks with Kelli about where the Music Industry is Headed.

Here are a few excerpts of my interview with Tom Silverman on my All Access Radio Show. To hear the entire interview, please visit my website at https://allaccessgroup.com.

Hot Stuff from Hot Caramel – Excerpts from my Interview with Irene Cara

Being able to support great artists and entrepreneurs as they break away from past successes in their lives and embark on the new is one of life’s biggest highs for me. Few performers have had the amazing success and influence of Irene Cara – I had the chance to interview Irene recently and to hear about her new group, “Hot Caramel.”

Gregg Allman – Somehow You’re Still on the Run

Gregg Allman has always been a guy who colors outside the lines, in my opinion. There’s no question that The Allman Brothers Band has serious staying power. Probably best known for “Sweet Melissa,” Allman is a bluesy, jam-band pioneer who practically invented Southern Rock. As most followers of Allman Brothers music probably know …

Remembering John Lennon – 30 Years Later

It’s honestly hard to believe that thirty years have passed since he was taken from us in a single moment’s insanity. In fact, most of the time, it’s hard to believe that John’s really gone at all. His was far more than the voice of a generation – it was often the voice of our hearts and our conscience.

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For insights on industry trends, and for details on special projects/events. We respect your time and your privacy.