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5 Secrets on Getting the Most Out of Partnerships
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How to Make Money By Talking to Cool People
You’re always looking for ways to bolster your digital marketing strategy and stand out as an expert in your field, so why not consider hosting a podcast series?
Sure, it’s not exactly bleeding edge, but the practice is expanding. In fact, podcasting grew 105 percent between 2006 and 2012, and the number of customers listening jumped 163%.
According to a survey KnowledgeStorm and Universal McCann conducted, 65% of business and IT professionals listen to podcasts for personal and business purposes, and 60 percent interviewees said whitepapers and analyst reports would be more attractive in podcast form.
That is a huge potential for a strong revenue stream–plus a brand and credibility boost.
Think about it this way: You’ve spent years gathering knowledge, and now you have tools to share it with the world. How empowering is that?
Learn From the Best
Podcasting is a portable way to communicate a message, which fits seamlessly into an entrepreneur’s busy lifestyle. It doesn’t need to be live–it’s on-demand. And you can forgo the screen because it plugs into your smartphone or car. It’s a brand extension that demonstrates your expertise and credibility to your target audience and sets you apart from competitors.
Celebrities and entrepreneurs alike have begun to capitalize on these incredible benefits.
For example, Internet marketer Brendon Burchard led the charge in building audiences, teaching them techniques in certain verticals, and selling them products or events that dive deep into the topic. For Burchard, this has netted millions and launched several New York Times best sellers.
Television mogul Kathie Lee Gifford also runs a successful podcast. She promotes her brand affiliates, such as Walmart, and hosts a long line of celebrity guests each week. An especially entertaining moment was hearing Gifford try to explain podcasts to an incredulous Regis Philbin.
“You mean they can hear this anywhere in the country?” Philbin asked. “No Reg, they can hear this anywhere in the world,” Gifford retorted. “It’s a radio show that goes out in cyberspace.”
5 Keys to Podcasting Success
These entrepreneurs didn’t create successful podcasts overnight, though. They planned and prepared carefully. Here are five tricks to cut down time and achieve rapid success:
- Plan ahead. If you’re doing a solo show, you might want to script it. For some, this means writing down every word you plan to say. For others, it’s making a cheat sheet of topics you want to cover in case you lose your place.
- Consult your knowledge bank. If you can’t decide where to start, sift through old blog posts or articles you’ve written, and use them as a guide or script. Choose a post that’s a few months old so the content isn’t too new but is still relevant.
- Find the right platform. Podcast success stories aren’t limited to massive spaces such as PodcastOne and iTunes. Other venues–including Libsyn and BlogTalkRadio–have built huge followings of do-it-yourselfers on social media. Keep your options open.
- Let your guests do the talking. If you’re doing an interview-based show, coach your guest with premade questions beforehand. Hosting a guest is also another promotional outlet, so make sure to ask interviewees to promote shows by linking to them on their website, blog, social media sites, email, etc.
- Get it on paper. Invest a few dollars to get the interview transcribed and sent to your guests soon after. You can also post it on your website’s blog or newsletter. I recycle the audios for an audiobook and have also created a series of audio “snacks” from my series I call “Coffee & Connections.” It’s another way for listeners to engage, and with a modest annual subscription fee attached, it provides a passive revenue stream. For entrepreneurs who teach, you can repurpose these into workbooks or audio portions of subscription-based training products, such as Kajabi.
The benefits podcasting has produced for my brand has far outweighed the risks–and the solid brand recognition that accompanies interviewing intriguing people is a fantastic asset and differentiator for any entrepreneur. So next time you’re searching for a new digital marketing tactic, consider a podcast. The personal and professional impact it’ll have might surprise you.
This article was previously published in Inc.com magazine
To your best success,
Kelli Richards, CEO of the All Access Group, LLC
PS: Subscribe to my FREE All Access Group Newsletter https://bit.ly/AAGNewletter
PSS: Listen to an entire library of intimate discussions with industry visionaries https://bit.ly/AllAccessPodcastSeries (Priceless)
4 Ways to Make the Most of Your Mentor-Mentee Relationship
Whether you’ve never had one before or you’ve heard horror stories from friends, it’s natural to be a little skeptical of the whole mentor-mentee thing, especially if you’re familiar with the competitive business world.
Somehow–by fate or circumstance–you’re supposed to meet a successful, experienced entrepreneur who just happens to want to chitchat about your ideas for hours each week and has the time and inclination to do so?
In a climate where there’s no free lunch, it’s easy to assume there’s a hidden catch. But if you feel this way, it’s because you don’t understand how mentorship helps your mentor. Did you know that training and advising mentees is a powerful way for your mentor to gain leadership skills and team-building experience? And that mentees often help their mentors understand things in new ways through feedback, communication, and interpersonal skills?
The most satisfied mentees are the ones who recognize that every meeting has the potential to help their mentors advance their own careers, too. There are a few simple things you can do to make sure that reciprocal value gets created, including the following:
- Build a Reciprocal Relationship Research shows that people put more into relationships when they share common values and personalities. If you suspect your mentor isn’t getting anything out of your relationship, it might be because you’re asking her to chat up a brick wall or it’s simply not a good fit. Work toward making your relationship reciprocal by asking insightful, personal questions, sharing personal stories of your own, and offering to help whenever possible. At the very least, spring for lunch every once in a while. Do everything you can to make sure your relationship is a two-way street, and you’ll uncover a much more animated, energetic mentor.
- Know Your Role Understanding each person’s expectations is a key ingredient in relationship building, and the mentor-mentee relationship is no exception. Each party needs to understand her role in the relationship and approach the conversation with that attitude. For example, if your mentor prefers to offer straightforward coaching, it’s up to you to adjust your expectations and be flexible and responsive to her advice. This give and take allows both individuals to contribute to (and benefit from) the relationship.
- Don’t Shy Away From Your Expertise Your mentor knows that you have expertise outside of her wheelhouse. Don’t shy away from this fact in an effort to protect her feelings. Playing dumb will only make you a bad mentee. For example, if you’re a Millennial mentee partnered with a baby boomer mentor, you might be able to provide insight into up-and-coming tech trends that could prove valuable to her. It’s that give and take (more emphasis on the give) that will make the relationship between the two of you stand out.
- Take Advice and Offer Feedback When your mentor invests time in your relationship and offers you advice, it’s wise to consider taking it if it makes sense to do so. There’s nothing worse than a mentee who listens, ignores, and doesn’t even follow up on practical advice that’s offered to her. If you’re on the receiving end of advice, it’s up to you to implement it and keep your mentor updated on how those strategies are working out. If you don’t plan to take the advice, stand up for yourself and explain your thinking. This deeper discussion might help your mentor understand your position, or it might expose a misunderstanding that was preventing you from embracing the idea. Who knows? It might even reveal a better idea.
If you’re skeptical about why a mentor would want to partner with a mentee, it may be because you don’t have a plan in place to make it worth her while. Figure out what you have to offer your mentor, and do everything you can to provide that value. It’s how you’ll build a reciprocal, mutual relationship that benefits you both in the long term.
This article was previously published in Inc.com magazine
To your best success,
Kelli Richards, CEO of the All Access Group, LLC
PS: Subscribe to my FREE All Access Group Newsletter https://bit.ly/AAGNewletter
PSS: Listen to an entire library of intimate discussions with industry visionaries https://bit.ly/AllAccessPodcastSeries (Priceless)
Streaming and Beyond: Apple Will Lead the Way to the Next Music Experience
If you wanted to listen to a certain song just 30 years ago, you had two options: You could buy the physical album, or you could spend an afternoon waiting for the song to come on the radio so you could record it on a cassette tape in your boom box.
Now, almost any song is just a click away. First, there were on-demand services such as Napster, then came the iPod and other portable MP3 players. Today, millions of people sign up for streaming services such as Pandora, Spotify, and Google Play Music for a nearly unlimited supply of music.
Listeners now control the entire experience. We can listen to our favorite artists or songs at any time and on any device. Streaming has even made the listening experience social. Services such as Spotify are integrated with Facebook, allowing listeners to see what their friends are listening to in real time, making it easy to discover new music.
But what’s next for the listening experience? For now, streaming music services are going strong, but the future of music — streaming and beyond — will likely be heavily influenced by the company that has already remade the music industry: Apple.
Apple’s New Streaming Service Will Start With a Lead
During my 10-plus years leading music and entertainment initiatives at Apple, I helped set the company on a course to become an innovator in the way artists create, market, and distribute music. Back then, the effort revolved around the Macintosh and Pro Tools, leading into the digital revolution. Then, Apple created the iPod and iTunes to move the music industry beyond the analog era, and the rest is (well-documented) history.
Apple has retained its focus on music to this day, so it’s no surprise that it will continue to play a key role in determining the future of the listening experience. Its latest effort began last year when the company bought Beats Electronics and Beats Music for $3 billion. At the time, I predicted the acquisition might be the company’s smartest move yet, and if recent reports can be trusted, it appears this will prove correct.
The first fruits of the Apple-Beats collaboration are likely to arrive this year, according to 9to5Mac, which reported in February that Apple was working on a new paid streaming music service based on Beats’ technologies and music content integrated into the iTunes service.
The service reportedly will cost $7.99 per month — which is $2 cheaper than rivals such as Spotify and Google Play Music — and will be integrated into iTunes and the default Music app on iOS.
The lower price tag is a clear advantage, but beyond that, the service would launch with a huge potential customer base. By integrating the new service into iOS, iTunes, and Apple TV, Apple will reach all of its hundreds of millions of customers in addition to existing subscribers to the Beats Music streaming service.
Apple is also reportedly revamping the Beats Music Android application, so it, too, will attract customers who use the mobile operating system with the largest global market share.
Combine Apple’s price advantage, its marketing prowess, and its unsurpassed market penetration with its history as a music innovator, and you have a solid foundation for streaming success.
Music Innovation Won’t Stop at Streaming
Although Apple is set to launch a streaming service that could quickly become an industry leader, the company isn’t content to stop there. Apple knows that customers crave a unique experience that combines the best of streaming and physical CDs, and it’s working on a product to meet that demand.
Apple and U2 have been collaborating on a secret interactive digital music experience— something so unique and engaging that it could tempt music fans into buying whole albums again. According to Bono, this new audiovisual format can’t be pirated and will bring back album artwork while giving fans a behind-the-songs experience.
Fans always want to be closer to their favorite artists. During my time at Apple, my friend Ty Roberts of Gracenote created the technology behind the enhanced CD, which offered an immersive listening experience and helped to usher in the digital music revolution.
Today, Apple and U2 appear poised to bring a next-generation version of that concept to the digital world, while helping artists protect their rights and income.
Streaming music as it exists today probably isn’t the final destination for music because we crave something more — a richer experience that combines what we miss with what’s still to come. Just as it did with the iPod and iTunes, Apple will create the next listening experience that will help us delve deeper into our favorite tracks and get closer to our favorite artists.
This article was first published on www.huffingtonpost.com/tech/.
To your best success,
Kelli Richards, CEO of the All Access Group, LLC
PS: Subscribe to my FREE All Access Group Newsletter https://bit.ly/AAGNewletter
PSS: Listen to an entire library of intimate discussions with industry visionaries https://bit.ly/AllAccessPodcastSeries (Priceless)
Streaming and Beyond: Apple Will Lead the Way to the Next Music Experience
April 6, 2015
The Huffington Post
You could buy the physical album, or you could spend an afternoon waiting for the song to come on the radio so you could record it on a cassette tape in your boom box.
Read the entire article here: https://www.huffpost.com/entry/streaming-and-beyond-appl_b_6996898
Peter Bregman
Is It Time to Spring Clean Your Business? Here’s How to Do It
Can Apple’s Interactive Digital Music Solution Refresh the Music Industry?
When U2 released its album “Songs of Innocence” with an exclusive iTunes partnership, the band was trying to figure out something a bit more complex than simply reaching as many fans as possible. It was grappling with which side of music history it wanted to fall into: the “stream or die” path of slowly decreasing record sales and pirated downloads or the path to reviving the music industry.
While automatically downloading the album to all iTunes users’ libraries felt a little too “Big Brother” for some consumers, it’s a great example of revenue-generating experiments on the horizon. As piracy and streaming continue to cut into artists’ revenues, bands and record labels are actively upping their game to encourage fans to purchase more music, goods, and experiences.
Few artists are likely to follow in U2’s footsteps with the same strategy after the backlash from iTunes users, but when a challenge emerges in the market, we can always look to Apple to lead with the most creative solutions. The “Songs of Innocence” maneuver was Apple showing its hand: The solution to diminishing music sales could be an interactive digital music approach.
How Innovation Shaped the Music Industry’s Path.
Fans crave a sense of being closer to the artist, and even 20 years ago, Apple was involved in making this happen. During my years at Apple, my good friend Ty Roberts of Gracenote had created something called the enhanced CD, which created the same types of immersive artist-to-fan experiences for the CD (years ahead of the digital online music curve).
For more than 25 years, Apple has been a leading innovator in the way bands make, market, and distribute music. During my tenure driving music initiatives at Apple, I spent a fair amount of time encouraging artists to use Macintosh (coupled with software such as Pro Tools) as a partner in liberating their music-creation process from expensive recording studios. For the first time, artists could write, record, and mix their music from their own home studios at their leisure.
The digital landscape subsequently changed the industry forever. The 2001 introduction of the iPod and the launch of iTunes in 2003 were seismic shifts. But when songs first became available in MP3 format, pirating software such as Napster and BitTorrent took over, costing the music industry billions in illegally downloaded songs every year. To be fair, both services attempted to demonstrate to record labels how they could monetize the many millions of users who were accessing songs through these torrents — but those efforts fell on deaf ears back then.
This demand for free media led to the development of streaming music options such as Spotify and Rdio. While access to artists is at an all-time high (a pro for consumers and smaller bands), the sweeping popularity of these applications deprives established artists of fair compensation. Streaming music has its share of detractors, including Taylor Swift and Radiohead’s Thom Yorke. These big-name naysayers choose to ride a new wave of marketing and distribution that will protect their hard-earned income: the creation of products desirable enough (and personal enough) to coax fans into paying.
How Interactivity Feeds the Artist and the Fan
Interactive digital music is one attempt at recapturing these lost music dollars. Rather than downloading individual songs (legally or illegally), interactive albums give fans access to a rich, immersive visual and audio experience with add-ons they can’t get from a streaming service, such as photography, interactive lyrics, and fan remixes.
Then, these interactive downloads can be woven into an artist-focused app that organizes each artist’s concerts, brand partnerships, merchandise, and product offerings into one place and sends revenue straight to the artist — instead of to the other players in the music ecosystem.
Interactive digital music is a perfect extension of Apple’s philosophy because it allows musicians to embrace their creativity and recapture some of what made physical albums special. It’s a flashback to a time when artists had the resources to care about the presentation of the artwork, write long-form albums on specific themes, and design a rich and powerful artist-to-fan experience.
Although we can sense hunger from fans for more of this engagement, we don’t yet know how much money they’re willing to pay for these types of experiences or how they’ll actually embrace these opportunities. One of the most important aspects of developing any new product is deciding whether it meets the needs and desires of consumers. But as Apple has proven time and again, consumers often don’t know they want something until it’s presented for them to try.
Like anything in marketing, interactive digital music is an evolving experiment. But as long as companies dabbling in this arena avoid a fiasco like Sony’s ill-fated anti-copy rootkit technology, there aren’t a whole lot of foreseeable downsides. Apple has the perfect opportunity to capitalize on the growing interest of artists, fans, and its own products that can deliver this new immersive experience.
The music industry has always been about more than sounding good and getting a record deal. But today, artists have to give more than ever just to get what they got in the past. Artists who want to recoup lost sales and protect their livelihood from piracy must be willing to try new things — and surprise and delight fans with engaging, cutting-edge, interactive experiences.
This article was first published on Innovation Insights.
To your best success,
Kelli Richards, CEO of the All Access Group, LLC
PS: Subscribe to my FREE All Access Group Newsletter https://bit.ly/AAGNewletter
PSS: Listen to an entire library of intimate discussions with industry visionaries https://bit.ly/AllAccessPodcastSeries (Priceless)
How The Apple Watch Is Paving The Way To A New Generation Of Wearable Technology
When the iPod, iPhone, and iPad launched, they gave way to entirely new categories of MP3 players, smartphones, and portable computers. They were hardly necessities when they hit the market, and the prices seemed exorbitant at launch. In fact, people didn’t realize they wanted–let alone needed–these devices as part of their lifestyles when they first came out. That’s part of Apple’s magic.
Each of those devices proved its worth over time by offering consumers simple conveniences through innovative technology. Now, iPhones and iPads are ubiquitous and deemed essential items for businesspeople, students, and anyone with a desire to be connected.
The next frontier is wearable technology, and with the Apple Watch set to arrive this spring, Apple is preparing to blaze the trail in the marketplace, just as it did with its other iconic devices.
The Difference Is in the Details
Apple devices have gone mainstream because they’ve transformed people’s lives for the better. That was the primary goal. The products enabled users to become more productive and efficient, with the minimalist style and ease that Apple products are famous for. While its smartwatch might not be the first one in its class, Apple is determined to set it apart from the rest.
For starters, the company hired several established senior-level executives from the fashion industry to collaborate on the watch and invited fashion houses to weigh in. The result? A watch that offers unparalleled stylistic options and personalization. And once you get past the beauty of it, you can peel back the layers and discover the functionality that makes this wearable unique.
As expected, the Apple Watch will integrate seamlessly with other Apple devices and connect with Siri to enable quick reminders and real-time requests. The watch also supports Apple Pay, which is being accepted by a growing number of retailers.
Users will no longer have to fumble around to find their hotel keycards and boarding passes, either. The watch will unlock hotel rooms at select chains and speed users through the airport with boarding pass access in select airlines.
Like the iPhone, the Apple Watch will continue to simplify a number of daily tasks. Before long, you’ll wonder how you ever functioned without it.
The Future of the Apple Watch and Wearable Tech
The functionality of wearable tech makes these items true lifestyle partners. As they assist you with multiple routine tasks in personal and professional settings, they’ll quickly become must-haves due to how integrated they are in your life.
The Apple Watch will give you the power to optimize daily tasks, leverage apps for information and communication, and be more productive and efficient in general, just as smartphones do. But with the Apple Watch, you’ll be able to do it all hands-free rather than having to carry your phone around in your hand.
But as wearables become mainstream, the industry will become ripe for innovation in multiple directions. Although few consumers have gotten past Apple Watch’s sticker shock, more niche groups will inevitably be identified as potential customers, including those interested in tracking personal fitness (be it weekend warriors or professional athletes) and elite frequent flyers.
When Apple revolutionized smartphones with a more sophisticated (and expensive) option, some questioned the value in paying hundreds of dollars for a cell phone. Consumers also greeted the iPad with skepticism. But soon after, users uncovered the plethora of handy features and the immense value behind these products, and today, you’d be hard-pressed to find anyone who’s not clenching a smartphone at this very moment.
As the price of the Apple Watch comes down, the same will prove true with this new wearable tech. Instead of simply being a timekeeper, it will be a timesaver–and an indispensable part of your daily routine.
This article was first published on Inc.com
To your best success,
Kelli Richards, CEO of the All Access Group, LLC
PS: Subscribe to my FREE All Access Group Newsletter https://bit.ly/AAGNewletter
PSS: Listen to an entire library of intimate discussions with industry visionaries https://bit.ly/AllAccessPodcastSeries (Priceless)
Dr. Judith Orloff, New York Times Best-Selling Author
Transforming the face of psychiatry, Judith Orloff MD asserts that we are keepers of an innate intuitive intelligence so perceptive that it can tell us how to heal — and prevent — illness.Yet intuition and spirituality are the very aspects of our wisdom usually disenfranchised from traditional health care.
Dr. Orloff is accomplishing for psychiatry what physicians like Dean Ornish and Mehmet Oz have done for mainstream medicine — she is proving that the links between physical, emotional, and spiritual health can’t be ignored. Dr. Orloff is a New York Times bestselling author and is on the UCLA psychiatric clinical faculty. She specializes in treating empaths and sensitive people in her Los Angeles based private practice. She has spoken at medical schools, hospitals, the American Psychiatric Association, Fortune Magazine’s Most Powerful Women Summit, and alternative and traditional health forums — venues where she presents practical intuitive tools to doctors, patients, and everyday people. In response to her work, The Los Angeles Times calls Dr. Orloff “a prominent energy-based healer.”
Dr. Orloff’s latest book “The Empath’s Survival Guide: Life Strategies for Sensitive People” (Sounds True, 2017) is an invaluable resource to help sensitive people of all kinds develop healthy coping mechanisms in our high-stimulus world without experiencing compassion fatigue or burnout. Then empaths can fully embody their gifts of intuition, creativity, and compassion.
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-dr-judith-orloff
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The Power of True Friendships is Timeless
As a ’super-connector,’ I know a lot of people and have made a lot of friends over time through various jobs and communities I’ve been a part of — like many of us have. For years (even decades) I was pretty good at keeping in touch with most of them. However as time has passed (I’d say over the past ten years in particular), I’ve drifted away from many people who I really care about. It’s not something that I’m proud of, and I’ve made a vow to close the gap and re-sync with more of my people.
I’ve realized that when someone crosses my mind, it’s important to reach out and let them know I’m thinking of them. Inevitably it means so much to them, and though time may have passed, the depth of the relationships we’ve forged remains and we pick up as if there have been no gaps. I’ve found this to hold true both for friendships and for business relationships.
I was sitting in my favorite coffee shop not long ago, and when I looked up I saw one of my favorite Apple Alum – Peter Hoddie – who was one of the original engineers that developed QuickTime technology. We had an unexpected catch-up on the spot which was really delightful. I hadn’t seen him in years but as referenced above, it was as if no time had passed.
More recently, I flew to San Diego for a celebration of life of a dear friend who passed unexpectedly last fall. One of my close friends from my year of doing graduate coaching training with Alan Cohen, Montie Sommers, lives in San Diego so I took the opportunity to see if she was available for brunch. We had a fantastic visit that lasted a couple of hours and really lit me up.
So I guess the moral of this story is, do your best to stay in touch with your friends and colleagues; we all need people in our lives who know us, our history, who care about us – and who we care about in return. Life is short, and it’s important to retain those ties and not to let time and other distractions carry us too far apart for too long. Consider reaching out to folks who are meaningful to you when you think of them and not putting that off; that’s a great way to stay actively engaged.
I’m curious if you have ways you like to keep your friends and community close to keep those ties intact; let me know!
Be well,
Kelli
The Benefits of Having a Garden Sanctuary for Visionary Innovators and Leaders
Having a garden sanctuary in your environment is more than just a luxury; it’s a soul-nourishing necessity in our fast-paced, digitally driven world. In this article, I share why creating and maintaining such a space is really essential for your well-being, creativity and alignment as a visionary innovator and leader.
Spotlight
We Can Do It Women Podcast
I was recently interviewed by host Debra Morrison for this podcast. The community is focused on empowering women over 50, and it pivots around the notion that it’s never too late for women to reinvent themselves and to create impact. Our discussion centered on my journey and insights around innovation and reinvention throughout your life and career.
Spotlight
ARK Big Ideas Report 2025
I recently watched Cathie Woods of ARK Invest do a talk on trends in innovation that are important for investors to pay attention to. Cathie is a top stock picker and founder of the $60B ARK Invest which over the years has made phenomenal returns on her investments in cutting-edge technologies. She and her team have just come out with their “Big Ideas 2025” report which is a deep-dive guide to breakthrough technologies poised to boost productivity dramatically, to revolutionize industries, and to create long-term investment opportunities. It’s a must-read report that centers on transformative change.
Media Recommendations
Lonely Planet – (Netflix)

One Friday night recently, I was home alone and didn’t have a clear idea of what I wanted to watch when I came across a Netflix film entitled “Lonely Planet” starting Laura Dern – I always enjoy her films. I enjoy romcoms, especially after a long work week, and as a lightweight film this looked like it would fit the bill for the evening. The film centers on a restless, somewhat reclusive novelist who attends a writer’s retreat in Morocco designed to gather together a host of prestigious authors. She runs into a younger man while at the retreat (Liam Hemsworth) — and what starts off quite casually turns into a love affair. I enjoyed it more than I thought I would, and would definitely recommend it if this type of movie is what you’re after.
Longevity Guidebook: How to Slow, Stop, and Reverse Aging — and NOT Die from Something Stupid
Peter Diamandis is an entrepreneur, futurist and a doctor. He’s perhaps best known for being the co-founder and executive chairman of Singularity University, and the founder and chairman of the XPRIZE Foundation. I’m a big fan of his insights.
In this, his latest book, he shares insights on cutting edge technologies, therapies and trends that can allow us to live healthier, longer lives. It’s a book designed to inspire you to optimize and maintain your best health to take best advantage of the transformative breakthroughs taking place rapidly in the science and medical fields. He maintains that over 70% of your potential longevity is based on your lifestyle, not your genetics, and is therefore within your control. He goes into great detail about his own health regimen and protocol, sharing his diet and exercise routines, including the 75+ pills he takes daily.
Delivery Sensitivities for Wildfire Victims Who Lost their Homes

Companies delivering packages or mail to homeowners impacted by the loss of their homes due to fire or other disasters need to instruct drivers to be mindful and sensitive enough not to leave anything when there’s no house. In this article, I share some practical tips that both delivery services and homeowners can take to better manage this type of scenario.
People Say the Nicest Things…
“I’ve had the pleasure of working with Kelli – and her refreshing candor and genuine desire to help others grow and reach their full potential truly set her apart from anyone else that I’ve worked with. Kelli tells it like it is and pushes you out of your comfort zone to think differently…even when it doesn’t come naturally.
One of her most valuable assets is her extensive network, which is a testament to the respect and trust she has earned over the years. She is remarkably well-connected, and she leverages these connections to open doors and create opportunities where others may not see them. I found the conversations that she facilitated with her contacts to be transformative in terms of how I began thinking about the next phase of my career.
Most importantly, I see Kelli as more than just an advisor. She’s a catalyst for change and that voice of encouragement in your mind to give you the confidence you need to reach higher than you thought you could before. During my work with Kelli, I felt like I had a true friend and a thought partner by my side helping me raise my game. If you’re looking to elevate your thinking, see new possibilities, re-imagine your capability and grow your network, then partnering with Kelli is truly one of the best decisions you can make. I look forward to continuing to work with her and to referring her to others who can benefit too.”
— Adam Harter
CMO, LIV Golf and Former SVP of Media, Sports & Entertainment, Pepsi

Me after a yoga class on the beach in Hawaii at a retreat – including my friend Montie (brunette on the right with glasses). In fact, Montie led the class – she’s a yoga instructor.

Delivery Sensitivities for Wildfire Victims Who Lost their Homes
LinkedIn.com, February 2025- Last week, the actress Mandy Moore pointed out that Amazon left a package for her in-laws on the curb of their former home that was destroyed by the recent wildfires in LA, which would have been quite obvious to the driver.
Read the entire article here: Delivery Sensitivities for Wildfire Victims Who Lost their Homes

The Benefits of Having a Garden Sanctuary for Visionary Innovators and Leaders
LinkedIn, Februrary 2025 – Having a garden sanctuary in your environment is more than just a luxury—it’s a soul-nourishing necessity in our fast-paced, digitally driven world. Here’s why.
Read the entire article here: https://www.linkedin.com/pulse/benefits-having-garden-sanctuary-visionary-innovators-kelli-richards-wioac

The Skill of Resilience is Underrated
Just a couple of weeks ago, several regions of Southern California were hit hard by raging wildfires that came on very suddenly, as a result of 100 mph Santa Ana winds, and two of them in particular – the Palisades fire and the Eaton fire – wiped out whole towns swiftly and completely. The damage spanned over 50,000 acres, and thousands of homes and memories were lost in an instant – displacing many thousands of people and animals.
Many of my friends and colleagues were among those who lost everything and it’s soul-crushing. It’s hard to imagine the devastation and the impact on those affected, but while it will take time and a lot of support, these people will get on with their lives. We’ve had these types of fires in Northern California over the past several years with similar experiences (and the Lahaina fire in Maui!) so we’ve witnessed this before. Situations like this are where humanity is tested; one thing I know for sure is that we are nothing if not resilient.
On a smaller scale more personally, two of the closest people to me in my inner circle are getting ready to move to other states — and this will be a real test of my own resilience. I know we’ll remain tight, but I won’t be able to see them as often and this will most certainly be a challenge for me.
I also had a scary incident during the Holidays, where a trusted vendor who has been managing my website hosting and back-end maintenance for the past several years suddenly just disappeared without a trace. My site, which is a cornerstone of my business, was down for a week as a result (thank goodness restored by the heroic efforts of my business coach who had the chops) — and it was unnerving not to be able to reach the vendor who vanished. I still have no idea what happened to her, but I’ve since found a terrific resource to replace her, and all is well for the moment. That episode required resilience for me to get through a nail-biting experience.
The only thing we can count on in life is change — and sometimes there are hidden gifts we can’t see until we’re on the other side. In the case of my IT support, my new team is already adding so much more value.
What are some examples in your life where resilience allowed you to prevail in challenging circumstances? I’d love to hear about them.
Be well,
Kelli
Empathy in Action – Supporting Wildfire Victims
In the wake of the recent devastating and catastrophic Palisades and Eaton wildfires in Los Angeles (similar to those we’ve suffered through in Northern California and in Lahaina, Maui), our hearts go out to the many individuals and families who have lost their homes, belongings, their lifestyles and their sense of security. Disasters like these leave a profound impact, not only on the victims but also on the broader community. Here are some ways we can lend a hand. Remember, help is needed long after it’s no longer front page news!
If you’re seeing this on THURS Jan 30th, today is also the day of the FireAid Benefit Concert to support LA fire victims featuring many of the biggest artists in the business — all lending their time and talent to the cause.
Read the Article
The LA Fires
A Note from Rob Tercek
I’ve been in touch with several of my friends and colleagues in LA in the wake of the recent fires. My friend Stewart Copeland (best known perhaps as the drummer of The Police) tells me his family home and studio were spared; the fire was held back to within 700 yards of their property!
And here’s a really meaningful post shared on Facebook by another long-time colleague in media and tech, Rob Tercek (photo on the left), who resides in the hills above Hollywood. Here’s what he had to share:
“Today I dealt with some tasks I’ve been avoiding. Sweeping up the dust that has settled on every surface, and writing a big check for property taxes. Death and taxes. Sweeping the floor after a wildfire offers a silent moment of meditation about impermanence, fragility and human vanity.
There is dust everywhere. The dust comes from ashes that fell like snow from the sky last week But these big fluffy white snowflakes are different from mountain snow, because they instantly turn to black tarry ash when they land on a flat surface. The decks and patios are filthy with grime. My grand piano usually gleams with a deep black sheen. Today it’s coated with a dull grey patina. The couches and floors, too. I am sweeping up the last remains of 10,000 houses that were incinerated a few miles away. The Santa Ana winds ensure that every house still standing in Los Angeles County will get a random distribution of the missing ones.
Two weeks ago, the dust that now covers the floor and bookshelves in my house was somebody’s home and all the stuff in it: family photos and scrapbooks, childhood mementos stuffed in a box in the garage and long forgotten, now lost forever. Someone’s favorite chair, a cherished painting, a family’s beds and sheets and towels and several closets filled with clothing. Their ugly wallpaper, maybe, and their curtains and rugs. Their shoes, piled up by the back door. The contents of their kitchen cabinets, pantries and linen closets.
The couch where the family watched TV. The TV, too. All gone, burned to ash. Some dude’s carefully-restored vintage Porsche that he washed and polished every Sunday. Reduced to a black skeleton and dust. The pool toys, chairs and wooden decks that surrounded a now-empty swimming pool, a black hole in a vacant yard next to a scorched chimney to mark the spot where the living room once stood. Books, paper records, and electronics, all incinerated. Some kid’s game console, Dad’s old desktop computer, all the electronic crap that we fill our houses with. Now it’s reduced to grey goo and ashes. Toxic byproducts of consumer electronics, a reduction of rare earths, copper, some cobalt from the Congo. Now transmuted to aerosol dust, spread evenly across my living room floor. I am sweeping it all up in a dustpan.
It has not escaped me that the floors I am sweeping are destined for the same fate. Someday, hopefully not soon. But eventually. As I sweep, my mind lights on the Buddhist epigram about a porcelain cup: “Imagine the cup is broken because that is its inevitable fate. Then you won’t suffer when it finally happens.” This train of thought makes me feel empty when I put the broom away and sit at the table to write a big check to the County of Los Angeles for my annual property taxes.
Every year, the taxes go up, based on the assessor’s premise that property values always rise. That has been every assessor’s premise since the railroad boom in the 1800s that brought eager migrants here from the East Coast. Each migrant sought a little parcel in paradise, benefitting from the pro-growth policies that saw the population double and double. So many people arrived that tens of thousands of single-family houses spread across the landscape, covering rich farmland in the valleys and stacking up along the hillsides and pushing ever deeper into the canyons.
For 200 years, each year brought more migrants, more houses, more prosperity, and the presumption of ever-rising land value. The California dream was a dream about more and ever more. Is that assumption still valid? What is the value of a house sited on a ridge above a wooded canyon, deep in an area that is subject to high winds and the ever-present threat of fire? Will my taxes go up next year? Sure, but it won’t be an accurate reflection of the true value. Paradoxically, the home insurance premiums rise every year, too. They can’t have it both ways. If a house is more vulnerable then it can’t be more valuable. Pick one. Because this is California where we don’t know how to resolve disputes, the matter will be litigated in a courtroom three years from now.
Last night a neighbor phoned me to tell me that she has decided to pack up and sell her house. Where will you live? I asked. There is no place for 100 miles around that she can afford. She’s moving back to the East Coast where they have normal storms, not the kind that transform entire neighborhoods into charred ruins in an afternoon. Hurricanes? That she can deal with. She loves it here. Of course she does, because this is a lovely neighborhood with a quiet canyon and a big park next door. She has a cozy little house perched on the steep hillside above Beachwood Canyon. It’s cute and comfortable. But she’s done with the strain of anxiety and drain of watchfulness: endless doom-scrolling, the steady ping and gong of notifications and alerts and updates, the random evacuation warnings that keep us on edge day and night. She’s cracking, and she does not like it. I can’t blame her. She’s right. This is exhausting.
Other neighbors have organized a watch group on WhatsApp. Why? Because the official notifications come too late, or not at all, or to the wrong location. You can’t rely on the government (so why do we pay property taxes again?). These folks are taking matters into their own hands. Self-sufficiency, one of the prized virtues of the Old West. We agree to alert each other if we see Griffith Park ablaze.
The illusion of human agency is tempting. It promises an antidote to feelings of dread and helplessness. Everybody wants to believe that they can do something to control their fate. The hard reality, of course, is that it is vanity. The next fire will come licking down a canyon’s walls, maybe this canyon, maybe another one, maybe this year, maybe next. The next fire will light up the forest and scrub growth and dead branches and fallen leaves that lie before it like so much kindling. Then all the apps and notifications in the world won’t do anything to stop it. The only thing that will stop it is rain. Eventually, I hope and believe, rain will come. When that happens, this year’s emergency will come to an end.
But only for a year. The rain will foster more growth. The burned-out hillsides and denuded suburban landscapes will turn green and lush once again, but only until the dry season, when desiccation sets in and those plants turn from green to brown. Then they will turn to fuel and the cycle will begin again.
We tell ourselves that we will be ready. I want to believe that is true. So I will busy myself with precautions, do my hillside clearance and rearrange the deck chairs. But in my heart I know that my house is a porcelain cup.”
Media Recommendations
No Good Deed (series) Netflix
This is a dark comedy mini-series (eight 30-minute episodes in Season 1) starring Ray Romano, Lisa Kudrow, Denis Leary, and Luke Wilson, among others — a strong cast. It pivots around the storyline of three families vying to buy the same house in an upscale LA neighborhood. The series centers on the interactions of the characters, each with challenges going on with their own lives, that they believe the house for sale may help them resolve. But the house holds secrets of its own based on the existing tenants and the back story of their lives. There are a lot of plot twists revealed throughout the series — it’s intriguing and well-acted. I recommend it.
A Man on the Inside (series) Netflix
This is a new comedy series focused on a retired professor and widower who finds his calling as an amateur PI when a detective hires him to go undercover inside a San Francisco-based retirement home to help solve a crime. In the process, he becomes an integral member of the community. Ted Danson stars alongside a seasoned cast of veteran character actors. The plot lines are great — well-acted, funny and heartwarming.
When a Key Vendor Abandons Your Business

For any of you who run your own small business (or even if you are managing a group within a larger organization), what do you do if and when a long-time trusted vendor suddenly goes dark without warning and effectively ‘abandons’ your business? Unfortunately, this happened to me recently; honestly, it was pretty scary and frustrating. Here are some insights and learnings I’d like to share that hopefully will blunt the impact if something similar ever happens to you and your business. Maybe some of this advice is obvious, but as we start a new year it can’t hurt to be mindful.
People Say the Nicest Things…
“Kelli, the power of what you do and how you help those in transition to transform themselves is undeniable, powerful and very much needed. Keep on sharing your gifts with those fortunate to have recognized them.”
Elaine H – Marin, CA

The Lahaina Banyan tree is the largest in the US, and it is the heart and soul of the town. Despite being badly burned, it was spared miraculously in the fires that flattened the town back in August of 2023, and it has been coming back strong since. It’s a sign of hope to all those who are watching its resurgence, and a terrific example of resilience. This is a photo of it from July 2024 (source unknown).

Empathy in Action – Supporting Wildfire Victims
LinkedIn.com, January 2025- In the wake of the recent devastating and catastrophic Palisades and Eaton wildfires in Los Angeles (similar to those we’ve suffered through in Northern California and in Lahaina, Maui – and the flooding of Asheville, NC), our hearts go out to the many individuals and families who have lost their homes, belongings, their lifestyles and their sense of security. Disasters like these leave a profound impact, not only on the victims but also on the broader community.
Read the entire article here-Empathy in Action – Supporting Wildfire Victims

When a Key Vendor Abandons Your Business
LinkedIn.com, January 2025 – How to build a backup plan for the key parts of your enterprise. Here’s a step-by-step checklist for you to follow.
Read the entire article here: https://www.linkedin.com/pulse/when-key-vendor-abandons-your-business-kelli-richards-tdyrc

The Lack of Critical Thinking Skills in Today’s Society (and the impact that results)
LinkedIn.com, Dec. 2024 – The decline in critical thinking skills in today’s society is a multifaceted issue with profound implications for our future. Here’s what we can do about it.
Read the entire article here: https://www.linkedin.com/pulse/lack-critical-thinking-skills-todays-society-impact-results-richards-wlfdc/?trackingId=1wd4vBPZSbmPSphFlbgcBA%3D%3D

How to Perform Better Due Diligence (for investors and advisors alike)
LinkedIn.com, Nov. 2024 – Performing effective due diligence before investing in – or advising – startups requires a thorough evaluation process to understand potential risks, assess the viability of both the business model and the founders, and gauge the potential for growth, scale and impact in the marketplace. Here’s my checklist for success.
Read the entire article here: https://www.linkedin.com/pulse/how-perform-better-due-diligence-investors-advisors-alike-richards-ih9oc

The Curse of the Visionary (In Work and in Life)
LinkedIn.com, Oct. 2024 – Visionaries often see possibilities that others may not recognize, but this ability comes with several inherent challenges that can often feel like a curse. Here’s my approach to working with it.
Read the entire article here: https://www.linkedin.com/pulse/curse-visionary-work-life-kelli-richards-mauyc/?trackingId=T5XEc%2F3XT42qcWwaSvoqOA%3D%3D

Celebrities as Brands and Entrepreneurs (several have become billionaires outside their core focus)
LinkedIn.com, Sept. 2024 – The rise of celebrities becoming billionaires as entrepreneurs is a trend that has grown significantly in recent years – and shows no signs of slowing down. Here’s what’s happening.
Read the entire article here: https://www.linkedin.com/pulse/celebrities-brands-entrepreneurs-several-have-become-outside-kelli-2bwoc
LinkedIn.com, Sept. 2024 – The rise of celebrities becoming billionaires as entrepreneurs is a trend that has grown significantly in recent years – and shows no signs of slowing down. Here’s what’s happening.
Read the entire article here: https://www.linkedin.com/pulse/celebrities-brands-entrepreneurs-several-have-become-outside-kelli-2bwoc
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Kelli is “In the Hot Seat”
“In The Hot Seat” with Larry LeBlanc for CelebrityAccess. “In the Hot Seat” profiles entertainment leaders from around the world in a Q&A form. It was very exciting, and AAG invites you to click over and read the interview today!
This week In the Hot Seat with Larry LeBlanc: Kelli Richards, CEO and president, The All Access Group.
Today, as president and CEO of The All Access Group based in Cupertino, California in the heart of Silicon Valley and host of All Access Radio, Richards strives to create alliances between large content and technology companies, major artists, and consumer brands.
Richards guides her clients through the maze of leading-edge technologies and connections in order to get their products to more people. According to this savvy, fast-talking entrepreneur, her focus is on “strategic rainmaking, and creating opportunities between innovative technologies for digital distribution, and branded entertainment content.”
Digital Music East, Justin Timberlake, MySpace TV, and Where it’s All Headed
MySpace TV will still encompass the site’s library of 42 million songs and 100,000 music videos, and it will enable instant communication and huge search-ability around them between friends.
Who knows where MySpace TV will go from there? “As the plot of your favorite drama unfolds the joke of your favorite SNL character plays or even the last-second shot of your favorite team swishes the net, we’re giving you the opportunity to connect your friends to your moments as they’re actually occurring. This is the evolution of one of our greatest inventions, the television,” said Timberlake.
Thousand-Mile View of Life
One of my highlights for 2011 was a thousand-mile-high ride on a Zeppelin. Yes, one of those huge dirigibles that float over concerts and sporting events. Riding in a Zeppelin is a rare opportunity – in fact, there are only two airships in circulation for passengers – one in Germany and one in Silicon Valley. Rumor has it that the reason there was a free seat for me was because Mark Zuckerberg’s sister backed out at the last moment. I literally had only moments to make the decision and clear my calendar (no easy feat).
A Fireside Chat with Jack Buser, Director of PlayStation Home
I recently interviewed my good friend Jack Buser on my weekly online radio show. Jack Buser is the Director of PlayStation Home, which is a 3D virtual world and social game platform on the PS3. Home recently underwent a major redesign, and we were eager to hear about the new benefits and features. PlayStation Home is filled with hundreds of games – everything from pool tables and dart boards to full-on space shooters like Novus Prime: Escalation and massive online racing games like Sodium 2: Project Velocity. With Jack Buser at the helm, Home is leading the virtual world in community based user experiences, and doing an amazing job of it!
Fankix: The New Wave in Social Entertainment
I am thrilled to share that I’m now the VP of Artists & Brands for Fankix. Fankix delivers music to fans around the world with a unique social experience, deeper interaction with musicians and first-rate authentic content at no cost.
Cool or Not Cool? Bandzoogle and it’s Cool Connection to Direct-to-Fan
I recently inteviewed Dave Cool, the “voice” of Bandzoogle. Dave Cool writes the Bandzoogles blog, well known for inspiring and supporting Bandzoogle’s #1 mission: To make Direct-to-Fan a very real accomplishment for artists and bands everywhere. You can get a complimentary digital copy of “What is INDIE?” when you sign up for Dave’s mailing list at: https://bit.ly/hs4uk6
VIP Breakfast for Apple Alumni at the Silicon Valley Capital Club, San Jose, CA
I’m thrilled to invite you to join me for a VIP Breakfast for Apple Alumni at the Silicon Valley Capital Club in San Jose, CA on Thursday, December 8th, from 7-8am. I look forward to hosting an intimate breakfast and discussion exclusively for present and former Apple employees. This 1-hour Power Breakfast is about re-connecting & networking with Apple colleagues. We will explore how to take our businesses and our lives to a whole new level of success in the next year by building on the synergy of Apple alliances. The focus of this breakfast club will be my forthcoming eBook “The Magic & Moxie of Apple: An Insider’s View”. VIP Breakfast and a copy of the eBook (valued at $37) are limited to the first 12 people who respond.
A Fantastic Freebie from Fanatic.FM
To celebrate Fanatic.FM and their great contribution to DIY brand building for artists, Fanatic.FM is offering a special bonus for Kelli’s tribe. Click here for a free subscription to The Fanatic and enter to win a 1-hour session with the Fanatic.FM social media tune-up experts. Deadline: December 5.
We did it! #1 on Amazon in Music!!!
A HUGE thank you to everyone who supported the Amazon Launch for “Taking the Crowd to the Cloud – Social Media for the Music Industry” – an eBook that raises the bar and demystifies social media marketing, helping musicians, agents and anyone in our industry to THRIVE. Not only did we spend all of last weekend at #1, as I write this, we’re STILL top ten!
Hypebot Promotes “Taking the Crowd to the Cloud”
I’ll write a separate blog about how my eBook went all the way to #1 on Amazon this weekend, but I wanted to take a moment and offer a special thanks to Bruce Houghton – a powerful voice in the music industry – who writes for HypeBot. He made an exception to his SOP to review the book, and his observations are spot on and very important to me. Because of the holiday weekend, I made the executive choice to leave the eBook at the launch price just until mid-week, giving all of the artists out there a chance to grab it (and use it!). MANY thanks to Bruce and to everyone who supported our effort to offer a hands-on, simple, DIY look at social media for the music industry. ~ Kelli Richards
11/11/11 eBook Launch! Help me hit #1 on Amazon!
Taking the Crowd to the Cloud – SOCIAL MEDIA for the Music Industry Kelli Richards’ new eBook, “Taking the Crowd to the Cloud – SOCIAL MEDIA for the Music Industry,” teaches you to run your content, your revenue, your merch and your fan base ANY WAY YOU WANT TO. It’s easily the best eBook on Social Media for Musicians, ever. Today is the ONLY day you can get the book on Amazon at $3.99. https://amzn.to/eBook-Crowd This eBook raises the bar and demystifies the social media process. It will help you THRIVE in this tough economy and transform your online presence and your marketing mindset. It provides an overview of the top 10 online spaces and gives a brief look at how to maximize your social media presence to build and keep your audience – and turn them into your own personal sales force. MORE FANS! The ultimate end-game! BRAND TRANSFORMATION! (Yes, trust me, you are a brand!) MORE MONEY! That’s an easy one, more fans + more content = more sales. SIMPLE! Written in easy-to-follow language with easy-to-implement instructions. FAST! You’ll learn about 8 no cost Resources to build your brand and your fan base! STOP WORRYING! No more worrying about missing the opp for social media success. No Cost Online Business Tools and List Building Tools worth 10X’s the cost of the book. FR EE DOM! How about turning your work into a business that does not depend on a label, a manager or ANYONE. Do what you WHAT you want, WHEN you want, and WHERE you want… You can set your own hours… You can live anywhere… All you need is an internet connection… The sky is the limit. Kelli Richards’ new eBook, “Taking the Crowd to the Cloud – SOCIAL MEDIA for the Music Industry,” teaches you to run your content, your revenue, your merch and your fan base ANY WAY YOU WANT TO. It’s easily the best eBook on Social Media for Musicians, ever. Today is the ONLY day you can get the book on Amazon at $3.99. https://amzn.to/eBook-Crowd.
A Digital Insider Scoffs at Townshend
As an industry insider – on way more than one level – it’s hard to take Pete Townshend’s comments as anything more than another great artist railing at the system. Look, in the end, we all have to admit that the system is broken. That’s one thing that Townshend got right in that interview. After that? Well, it’s all up for debate. But the fact that the debate was called to the floor again, that’s a good thing.
The Future of Content, by Futurist, Gerd Leonhard
Gerd Leonhard’s intent to publish this eBook via Amazon Kindle, exclusively, at this very low price, is to make these ideas and concepts as widely available as possible while still trying to be an example of what digital, paperless distribution can look like, going forward. Definitely a GREAT investment at $2.99.
The Pandora Box of Mobile – The Sky’s the Limit
If you were at the Web 2.0 Summit in San Francisco last week, you probably heard Pandora Founder Tim Westergren share that SEVENTY PERCENT of their usage is through mobile venues. Yes. 70%. And having created a super-successful digital space for themselves, Pandora doesn’t see Spotify, iTunes, or any other competition eating their lunch any time soon.
Celebrity Wrangling.
When it comes to celebrity wrangling, helping a corporate client or event organizer secure the right celebrity to support their event or product campaign is definitely more art than science. The most important part of the process is bringing my 25 years of listening and experience to a discussion about the objectives of the client. Is it a company celebration? Is the event or campaign about supporting their employees (internal) or their brand (customers)? Is it to thank their sales team? Or perhaps an industry conference with VIPs?
Billboard.Biz – “Music-Industry Characters You Need To Follow”
In our recent one-on-one chat, thought leader Thomas Reemer shares about the application (and implication) of watermarks and how they effect digital distribution. (For those who don’t know, Thomas Reemer is the CEO of 88tc88.com – an online service that, among other things, translates western titles and artists, enabling access for Western Music to the vast Chinese mobile market.
Complimentary Access to NARM Webinar Thursday 9/22
I will be offering a 45 minute presentation with NARM this Thursday 9/22 at 1pm PST.
The team at NARM has graciously given me 15 free “seats” at the Webinar to share with my followers and colleagues. The topic will be “Taking The Crowd to The Cloud – Social Media for the Music Industry,” which was the focus of my recent eBook.
An Intimate Fireside Chat with Video Music Director and Producer, Robby Starbuck
This month’s Fireside Chat is an informal Q&A with Music Video Director and Producer, Robby Starbuck. Robby Starbuck is an artist who’s willing to take huge risks to walk the walk and paint his unique voice on his own private canvas — film. He’s directed music videos for such amazing artists as: Snoop Dogg, Smashing Pumpkins, Escape The Fate, Metric The Sounds, Pierce The Veil and dozens of others and has, to date, almost 28 million views on his YouTube channel.
An Intimate Fireside Chat with Thomas Dolby and Kelli Richards
Best known for his hit, “She Blinded Me with Science,” Thomas Dolby is much more than a recording artist. In fact, he’s STILL leading the tech revolution with his interactive game, Floating City, which reacts to player contributions, eventually granting access to Thomas’ newest music. This is digital technology meeting music at its best!
The Gifts of the Digital Age – Remember 9/11
Because of the advances in digital technology, we are able to keep alive the memories of those who lost loved ones on this day, ten years ago – and even more, to broadcast those memories to our nation and to our world. They do not remain locked in a vault somewhere, for eternity, they are instead broadcast to the far corners of the universe through social media.
VIP Breakfast at Digital Music West – Redefining Social Media for the Music Industry
I’m fortunate to lead a complimentary VIP breakfast kicking off the start of Day 2. This is an informal roundtable discussion focused on my newest eBook “Taking the Crowd to the Cloud – Social Media for the Music Industry” on Friday, October 7th, from 8:00-9:00am. The VIP Breakfast includes a vibrant discussion, great company, and a printed copy of my eBook, for the first 20 people who reserve their seat by Tuesday, October 4th (to do so, contact my team at sandy@allaccessgroup.com). The breakfast will coincide with the formal Amazon publication launch of my eBook on 11/11/11.
VizLingo – The Newest Gadget for Gen Z
Yes, the tech revolution has produced an endless stream of new gizmos, gadgets and tools. Some of these are vital to our day-to-day existence, like email, and some are simply a fun and entertaining distraction (Angry Birds anyone?)…
Not long ago, entrepreneurs Todd Younggren and Azeo Fables created hatched the idea to use the latest revolution in tech, mobile, to create a new way to communicate, and VizLingo was born.
Big Brother has Landed, and his name is Foursquare
Kelli Richards, technology futurist and consultant and CEO of the All Access Group shares her thoughts about Foursqure and their recent alliance with Groupon, BuyWithMe, Zozi, Gilt City, Living Social and AT&T Interactive — as well as finance giant, American Express.
CEO of All Access Group Invited to be in Alan’s Gang
Kelli Richards, a thought leader in digital music and entertainment, and one of only a few select members of Alan Weiss’ Master Mentor Program and Thought Leadership Summit, has recently been invited to participate both Weiss’ new Summit Global Network and also in the collaborative “Alan & the Gang.”
Alan & the Gang is an online destination where both aspiring and veteran entrepreneurs and business people can access thought leaders from around the globe. Kelli Richards joins a limited group of elite international experts in both process and content who contribute their intellectual property and expertise.
Chatting with Brenden Mulligan, Founder of OneSheet, the One Stop Solution for Artists
For a long time now, artists have been asked to create profiles on all of these different services, and one problem I felt was there was that there wasn’t necessarily an easy way to weave these together. What I wanted to do was make it incredibly easy for an artist to create a maintenance free web presence, something that would take them only a few minutes to do and be totally affordable.
Legacy and Celebrity Wrangling
One of the most important aspects of my career has been creating high impact collaborations between artists, celebrities and corporations, and sometimes between artists and charities. I call this celebrity wrangling. There’s no shortage of passion in the world surrounding celebrities and musicians; in fact, it’s rare to find one that doesn’t crave the opportunity to create lasting change and global/societal impact. Connecting the right artist for the right purpose – or simply being part of event production as a talent producer for award shows & charity events involving great artist/celeb talent, well, those are definitely career high points.
Kelli Richards Hosts a VIP Breakfast at the Bandwidth Music | Technology Conference
On Tuesday, August 16th, at 8am, industry thought-leaders, Kelli Richards, CEO of the All Access Group, will host an intimate breakfast and discussion to kick off day two of the annual Bandwidth Music | Technology Conference. The focus of this “breakfast club” will be Kelli Richards’ newest eBook “Taking the Crowd to the Cloud – Social Media for the Music Industry.” VIP Breakfast and a printed copy of the eBook (valued at $37) will be available to the first 20 people who respond. Please RVSP to reserve your VIP seat at the event. sandy@allaccessgroup.com
Taking the Crowd to the Cloud – Social Media for the Music Industry
My new eBook, Taking the Crowd to the Cloud – Social Media for the Music Industry, is an insider’s view on how it all comes together. It raises the bar and demystifies social media marketing, helping musicians, agents and anyone in our industry THRIVE – it empowers and transforms the marketing mindset.
Is Mobile Advertising Over Before it Began? One or Two Standouts Still in the Game
In the end, this forum also demands a new level of creativity, collaboration and UE, user experience. If Angry Birds can become a phrase and experience that 78% of mobile users know and have participated with, then Angry Birds who drink Dr. Pepper makes perfect sense.
Tech + Media – The Honeymoon Between GoogleTV and Logitech Ends, but the Marriage Continues
The marriage of tech and media is definitely a rocky one at times, and Web TV is no exception. The latest tech / media couple in trouble appears to be Logitech and Google. With the rocky start to Google TV, Logitech is also hung up in every way possible. Why? They supply the tech end of GTV with the Revue Google TV set-top box.
Spotify ….Finally
Spotify ….Finally. Well, after all this time, what’s left to be said??? Except let’s give credit to the artist. Tallulah by Tobias Norberg
Social Media Wars – How Wide Do We Open the Kimono? Google+, Facebook, Etc.
It is very easy to see why they don’t want to do battle with megalith Google over anything more than ad sales. One has to wonder, however, where the users come into play. Although diligently trying to evolve every single day, there’s absolutely NO guarantee that Facebook will not become the MySpace of tomorrow. (Meaning that they become a great neighborhood that nobody lives in or even visits any more – sort of the Three-Mile Island of Social Networks.) Simply building walls and creating friction will not protect them.
3 Best Practices for Working with a Coach
This is an easy task to throw out there and probably one of the toughest decisions we can make at any given time. The notion that the right teacher will show up at the right time in our lives is only partly true. We have to actively participate in our search with a clear picture of what we want in order to attract the right people, no matter what role they are to play in our lives – and also to be open to them when they appear. Having a crystal clear image of what you need in a coach – what their area of expertise is, how they resonate with who you are & your vision, and how they work with their clients are all vital ingredients in your process.
An Intimate “Fireside Chat” with Million-Dollar Coach and Author, Alan Cohen
Alan Cohen: I love coaching because it’s a really fast way to make progress. When I work with coaches, I find that each one has a unique passion, talent, interest and vision. Half of the game of becoming a coach is telling the truth and getting in touch with where your unique path lives… for you, you’re an expert and master in connecting people and in the media – nobody else does that like you.
Facebook + Skype = Hyper-Connectivity …. Or Virtual Un-Reality?
What does it mean that Facebook has partnered with Skype to offer video calling? Mark Zuckerberg, CEO of Facebook, has focused on the “social infrastructure” that’s been created by the Facebook team (and other social networks) and the Orwellian openness that’s become our lives (which he calls sharing). Is he right? Is he wrong?
Data is the new Oil – By My Colleague, Media Futurist, Gerd Leonhard
Data is the new Oil: paying with attention is the future of media View more presentations from Gerd Leonhard
Best Practices for the New World of Live Music
But if you’re playing in Rhode Island or Flint, Michigan, you have to seriously consider what the market can bear. A lower ticket price doesn’t have to mean you’re eating PB&J for a week either, it means you have to get creative, so that those who want more contact or have more expendable income, can choose to participate on a higher level. Consider a paid meet & greet before you go onstage, or an after party with some free merch to go with the separate ticket price.
An Intimate “Fireside Chat” with Hollywood Producer, Gary Goldstein
An excerpt of Kelli’s Q&A with Hollywood Producer, Gary Goldstein, an inspiring voice in the film and music industries. Gary Goldstein produced one of the most iconic cultural expressions of the last generation: Pretty Woman. He has gone on to mentor many of the leading creative voices in music and film. He is an accomplished film producer, an author, a speaker, an innovator, a philanthropist, and a great guy.
Connectivity – A Vision of the Future
Digital goes far beyond songs and iTunes and singles and lockers, it goes past movies and downloadable books and content, it’s way bigger than anything we could have imagined five years ago, and I have no doubt that five years from now will showcase something else that’s beyond what we might imagine today.
Cloudy Weather at Apple, Then and Now
It will come as no surprise to anyone that Apple’s stock will rise the moment Steve Jobs takes the stage later today. By any estimate, Apple is worth billions – with or without Steve Jobs – but like it or not, apple is not a democracy. It is an autocracy. It is a company carrying out the vision and changing the world, all according to the dictates of its leader, Steve Jobs.
Join Me in June for a “Fireside Chat” with the Leading Minds in Branding, Coaching and
I’m pleased to share with all of you that my weekly “All Access Radio” Show has developed a strong and loyal following! Over 20,000 downloads in just a few months. I’ve been graced to interview some of the top digital visionaries and leading voices in the music and technology industries, as well as some great voices in the music and entertainment industries.
Can MySpace Save itself by Porting into Facebook? Social Media & Digital Music.
Yes folks, Myspace Music has finally brought in an app that will let artists transfer their content from Myspace into Facebook under a new “Music” tab. You can check out the program here.
God Only Knows. Minefields and Memories…
Adopt-a-Minefield benefit concert given by Sir Paul McCartney and Brian Wilson, where they joined together and sang, “God Only Knows.”
The concert and the song definitely live in my mind as one of the most moving and inspiring events that I ever participated in. Although there isn’t any video from the event to really speak of, there is a snippet of it in an Access Hollywood interview, speaking with Sir Paul and host, Jay Leno, about the event.
Karma-Chameleon. The Fast-Changing Metrics of Digital Music
The changes in the digital music world continue to inspire a lot more than fear – they’re creating connections on every level, minute by minute. It’s great to see the Billboard Music Awards getting so much attention on traditional media, but the truth is that their rankings simply don’t mean what they used to. Long recognized as the industry standard, it’s no secret that the on-demand player and purveyor of music (and ranking) is now YouTube.
Personalizing Lyrics – One Amazing, Creative Way to Personally Rock The Fan Base
As a true lover of technology, as well as a coach in both the business world and in the digital music space, when I come across a tech solution that changes the course of a musician’s business and revenue stream, and builds a better fan base – well, let’s just say it’s always a reason to celebrate. As the music industry has been pummeled over the last decade, hit with punches from outside and inside of itself, creativity has turned out to be the number one solution to surviving – and thriving – the ever changing landscape.
Google’s Music Locker … All it’s Cracked up to be? Or Just Cracked?
Music Beta by Google went live with more details about licensing and features on May 10th of this week. VentureBeat’s review said it was, “a web of confusing programs without a lot of instruction as to how to actually get to the music you want to hear.”
3 Best Practices for Digital Distribution & Audience Building in an Ever Evolving Online World
Over the last decade, the shift from physical media to digital distribution is a trend explored literally in front of us every single day. From the music industry, videos and movies, to information and gaming, television and radio, there’s no aspect of the media world that has not been completely transformed.
Michael Robertson Talks about DAR.fm, MP3tunes, Amazon and the Cloud Music Industry…
Excerpt of Kelli Richards’ Q&A with Michael Robertson, the Bad Boy of the Digital Music Industry. Michael Robertson is a longtime provocateur of the music business and the founder and former CEO of MP3.com, one of the most popular Internet music sites ever. His newest startup, DAR.fm, is a centralized Web-based TiVo for radio. Users can search the programming schedules of over 600 music and talk-radio stations and schedule DAR.fm to record up to 4 hours of any broadcast.
Peter Rafelson – A New Chapter in a Long Hollywood Legacy
Growing up surrounded by Hollywood royalty, like Jack Nicholson, The Beatles and Bob Dillon, and being immersed in the renegade, independent film business of the 1960’s, Rafelson was blessed with a myriad of artistic role models. He shared this thought with me in a recent interview, “Growing up in that environment, it was very
Google kills SEO – Stay Alive with Social Media
I don’t know how many of you saw the news, but Google is changing how SEO is formulated. What? Yes, they’re tossing the algorithm out the window and writing a new recipe for how page ranking works. While some of the formula will remain as it is, a huge new piece will be based on what they’re calling a “social media grid.” What that means is if …
Join Me for a “Fireside Chat” with the Leading Minds in Tech and Digital Music / Media
Please join me each Monday evening at 5pm Pacific Time, as I host an intimate “fireside chat” with some of the leading minds in technology and digital music and media. You can find my entire library of recordings on my website as well as some personal interviews where I share about my own experiences over a twenty plus career in music and tech.
Making a Mark at Digital Hollywood Spring
I’m very excited to share with everyone that I will be moderating a panel session at Digital Hollywood Spring at the Ritz Carlton in Marina Del Rey on Wednesday May 4th. Here are the details on my panel, and some more information on the event itself.
Jeff Brandstetter – Thought Leader in Digital Music and Entertainment
Jeff Brandstetter is a digital music and entertainment lawyer with over 20 years of experience in film, TV, music, literary, new media and entertainment financing matters. He is also the co-author of the highly acclaimed book “The Music Business Explained in Plain English.” He appears frequently as a speaker and moderator on entertainment law matters and Is also the Co-Founder and CEO of IndiePlaya, a revolutionary online film distribution platform optimizing the marketing and distribution of independent films.
The Futures Agency
I was recently invited to be part of The Futures Agency by my good friend and colleague, Gerd Leonhard. For those of you who do not know, The Futures Agency is the name of Gerd’s company, but he’s also created an online industry think-tank of friends and colleagues. I’m super excited to be part of this think-tank and elite group of leaders in the digital industry.
An Interview with Dave Kusek, of the Berklee School of Music, and the Co-Author of “The Future of Music”
I recently interviewed Dave Kusek, of the Berklee School of Music, and the Co-Author of “The Future of Music.” Dave Kusek is a digital music executive and is responsible for helping to create the market for digital music as an entity. He created a hugely successful online music school berkleemusic.com for the prestigious Berklee College of Music. Berkleemusic has become the world’s largest music school teaching over 15,000 students a year globally.
Duran Duran – All You Need is Now
Highly collaborative and innovative, Duran Duran has spent thirty years fusing pop music with art, fashion and technology, bringing music videos from a marketing tool in the 80’s to one of the music industry’s most valued creative assets.
6 Ways to Build Your Brand and Grab Your Audience
In today’s world, the connection to your customer is your number one asset. The path to communicating most effectively to your “fans” literally becomes the yellow brick road. If you’re not giving your fan or client a myriad of choices through which to connect, you are missing out not only on revenues, but also on building your army of loyal brand advocates. Here are 6 best practices to implement immediately to forge a solid, long-standing relationship with your best audiences and clients.
An Intimate Q&A with Tom Silverman, CEO of Tommy Boy Entertainment
Tom Silverman, CEO of Tommy Boy Entertainment and the Force Behind the New Music Seminar Speaks with Kelli about where the Music Industry is Headed. Tom Silverman, CEO of Tommy Boy Entertainment and the Force Behind the New Music Seminar Speaks with Kelli about where the Music Industry is Headed.
Here are a few excerpts of my interview with Tom Silverman on my All Access Radio Show. To hear the entire interview, please visit my website at https://allaccessgroup.com.
Hot Stuff from Hot Caramel – Excerpts from my Interview with Irene Cara
Being able to support great artists and entrepreneurs as they break away from past successes in their lives and embark on the new is one of life’s biggest highs for me. Few performers have had the amazing success and influence of Irene Cara – I had the chance to interview Irene recently and to hear about her new group, “Hot Caramel.”
Gregg Allman – Somehow You’re Still on the Run
Gregg Allman has always been a guy who colors outside the lines, in my opinion. There’s no question that The Allman Brothers Band has serious staying power. Probably best known for “Sweet Melissa,” Allman is a bluesy, jam-band pioneer who practically invented Southern Rock. As most followers of Allman Brothers music probably know …
Remembering John Lennon – 30 Years Later
It’s honestly hard to believe that thirty years have passed since he was taken from us in a single moment’s insanity. In fact, most of the time, it’s hard to believe that John’s really gone at all. His was far more than the voice of a generation – it was often the voice of our hearts and our conscience.
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