Resources
When Past Glory Becomes Present Pressure: The Quiet Self-Sabotage of High Achievers
LinkedIn.com, April 10, 2026
There’s a pattern I’ve observed—both in others and, at moments, in myself—that doesn’t get talked about enough.
It’s not failure in the traditional sense. It’s something more subtle. More disorienting.
It’s what happens when someone who has been exceptional finds themselves no longer operating from that same level of momentum, relevance, or external validation… but is still being perceived through the lens of their past success.
From the outside, they’re still “the one who did X.” On the inside, something has shifted.
And that gap—between past identity and present reality—can quietly become one of the most destabilizing forces that a high achiever will ever face.
Read the entire article at When Past Glory Becomes Present Pressure: The Quiet Self-Sabotage of High Achievers
Spring Has Sprung — and Apple to the Core
We are certainly living in uncertain times; much of the time we don’t feel we have much control over what’s taking place on the world stage. But closer to home, the seasons are shifting and here in the US, spring has arrived. Having said that the weather has been absolutely nuts — climate change all over the country; crazy cold on the East Coast, with summer temperatures in the West. With spring being here, things just feel lighter and more hopeful.
Despite all that’s swirling around us, the one thing we do have control over is our attitude and our mindset. I try to maintain an optimistic stance, and as ever I remain immersed in innovative and creative endeavors with clients and projects that I’m most drawn to and enthused about. Having my mind and heart stimulated actively is something that’s really important to me – and co-creating with like-minded people where there is rapport, aligned vision, and a sense that we’re making a difference and having an impact. Never was that more true than in all my years in the Apple orbit — and with Steve Jobs — before, during, and after my lengthy tenure with the company. I’m beyond grateful for the experiences I had and how they shaped me. This issue has several references to my alma mater.
I hope you’re doing what you can to enjoy what you can in your life and your work, and to surround yourself with those who make you happy and light you up the most. To me, that’s pretty much the definition of success.
To your success.
Kelli
Apple at 50: What Most People Still Don’t Get About Its Greatest Innovation and Legacy
Apple turns 50 on April 1st — imagine; it sure doesn’t feel like that amount of time has passed since its inception.
As anyone who knows me and my history is aware, I am Apple to the core. With the release of “Apple: The First 50 Years” by David Pogue, I found myself reflecting not just on Apple’s impact on the world but also from my unique vantage point—shaped by my close association with Steve Jobs, and by being a part of the company during a formative era—the real lesson has often been misread.
This isn’t a retrospective. It’s a lens into what Apple actually changed—and why that matters even more in the age of AI. The “inner tech” matters as much or more as the innovation. Because the real legacy isn’t just the ‘insanely great’ products. It’s the brand the company cultivated and the philosophy that underpinned everything. And we’re going to need that for what comes next.
Plot Twist – When the Platform Didn’t Buy the Studio: What Paramount’s Win Means for the Future of Media, Tech & M&A
This past month didn’t just reshape Hollywood.
It clarified the future of media consolidation.
After months of speculation, Paramount — backed by David Ellison and Skydance Media — won the battle for Warner Bros. Discovery, outmaneuvering Netflix.
A few weeks ago, Netflix co-CEO Ted Sarandos publicly emphasized that walking away was a valuation decision — not a political one.
But this story is ultimately bigger than who won in this specific transaction.
It signals a deeper recalibration in how platforms, studios, and technology companies think about ownership, scale, capital discipline, and vertical integration moving forward.
Is this simply another mega-deal?
Or are we witnessing a structural shift in how power consolidates across tech and entertainment?
In this article I share my updated analysis — and what it means for the next wave of M&A.
The Compound Power of Consistency: Why the Slight Edge Always Wins
We live in a culture obsessed with breakthroughs, big wins, viral moments, and overnight successes. But the real advantage is consistency.
Inspired by the book, The Slight Edge, this article explores how small, seemingly insignificant daily actions — repeated over time — quietly compound into extraordinary results in health, in wealth, in relationships and in leadership.
The leaders who endure aren’t always the most intense — they’re the most consistent. They’re the ones who take small steps and aligned actions daily. That’s the real edge. Where has consistency quietly outperformed talent, luck or intensity in your life?
Spotlight
Retail Designer – Tim Kobe
We recently lost a giant in both the design world and in the extended Apple family in Tim Kobe. Tim was a design powerhouse who co-created the Apple retail stores with Steve Jobs in the early 2000s. He could have stopped right there. But he was also the founder and CEO of Eight Inc. Sometimes referred to as as Apple’s “best kept secret’” , Eight has been one of the world’s most progressive design firms — and they’ve worked with many global brands for decades. The secret to their success may have been that they uniquely looked at design elements through the lens of humanity and human interactions. This was a testament to Tim’s vision. He published a book on his ethos here.
I was lucky to have crossed paths with Tim in the early days of his work with Steve, and then again much more recently over the past couple of years. One of my esteemed friends and colleagues, Kenny Lauer (an accomplished Chief Experience Officer), was very close to Tim – they were dear friends. I encourage you to read Kenny’s notes on a sit-down conversation he had with Tim a few years ago here, for more insights on Tim and his storied career. And also Kenny’s very moving homage for even more context after Tim passed last month. His work truly made a dent.
Media Recommendations
“Apple: The First 50 Years” by David Pogue
Released just in time for Apple’s 50th birthday (April 1st), Pogue walks the reader through Apple’s storied history. From its origins, to the many management changes, and of course with a spotlight on its many products through the years (some that you know about, and others you probably never heard of) readers will learn more about the tech giant than they probably were aware of. It showcases the innovative product wins in the marketplace and also those that never saw the lght of day. Pogue conducted over 150 interviews with many in fthe Apple universe, and the book is well-researched. Reading through it was a walk down memory lane to be sure. But of course the soul of the company is really only known by us ‘insiders’ who lived through Mr Jobs Wild Ride first-hand. I published my own account of Apple’s culture (& Steve!) through my lens about 15 years ago in “The Magic and Moxie of Apple”.
“The Real Things” by Brent Bourgeois
I’m a little biased because I’ve been a fan of Brent as a musician for over 40 years (from the Bourgeois Tagg days). And also because I’ve spent the better portion of my career in the music business coming up at the same time Brent’s career took off – and overlapping with many of the same people; so for me, it was a lot more of a personal (parallel) journey than it might be for other readers. I was looking forward to learning some new things about Brent’s history than I knew in this book, and I was not disappointed. He’s had the great good fortune to have been able to make a living as a musician for many years – doing what he’s been most passionate about – but not without some gaps and stumbles. I’m pleased he was comfortable sharing the good, the bad and the ugly; it demonstrated great vulnerability and humility.
People Say the Nicest Things…
“Kelli has a knack for seeing possibilities others don’t, and for seseing around corners as a visionary”.
Steve Jobs
This is a photo of Tim Kobe, founder and CEO of design agency Eight Inc (as above); perhaps most famous for his designs of the Apple retail stores with Steve Jobs. As many are aware, Steve was passionate both about aesthetics and the the consumer experience. And as Tim shared, he believed that Steve was one of the few people who understood that “design is a strategic tool for business success.”
Apple at 50: What Most People Still Don’t Get About Its Greatest Innovation and Legacy
LinkedIn.com, March 2026 -On April 1st, Apple Inc. turns 50.
Half a century since two Steves—and a vision that seemed almost implausible at the time—set something in motion that would go on to reshape not just an industry, but culture itself.
The timing feels especially poignant with the release of “Apple: The First 50 Years“ by journalist David Pogue, which captures the arc of that journey. I published my own book on Apple 15 years ago – “The Magic and Moxie of Apple: An Insider’s View”. There’s no shortage of retrospectives celebrating the products, the milestones, and the mythology.
But anniversaries like this aren’t just about looking back. They’re also about understanding what actually mattered—and what still does.
Read the entire article at Apple at 50: What Most People Still Don’t Get About Its Greatest Innovation and Legacy
Plot Twist – When the Platform Didn’t Buy the Studio: What Paramount’s Win Means for the Future of Media, Tech & M&A
LinkedIn.com, March 2026 – Several years ago, I wrote about the inevitability of a streaming platform acquiring a major Hollywood studio. And just a couple of months ago I published an article specifically on the implications of Netflix acquiring Warner Bros/HBO.
The thesis was simple:
Distribution + Data + IP would eventually collapse into a single operating system. Last week, that thesis was tested — and the outcome is, well, complicated.
After months of negotiations, Paramount (via Skydance) secured Warner Bros. Discovery, outbidding Netflix and reshaping the consolidation narrative. Netflix walked away without any further discussion or negotiation.
And that decision may matter more than the transaction itself.
Read the entire article: Plot Twist – When the Platform Didn’t Buy the Studio: What Paramount’s Win Means for the Future of Media, Tech & M&A
The Compound Power of Consistency: Why the Slight Edge Always Wins
LinkedIn.com, February 2026-There’s a seductive myth in our culture: That success comes from a breakthrough moment, a viral post that lands, a single brilliant move, a moonshot deal. Or even luck!
But in reality?
It’s almost always the result of something far less glamorous and far more powerful. In a word — Consistency.
In The Slight Edge, author Jeff Olson argues that the small, seemingly insignificant actions we take daily — or neglect daily — are what compound into extraordinary outcomes over time. Not dramatic, not flashy, but decisive and almost predictable in terms of the results that accrue.
Read the entire article: The Compound Power of Consistency: Why the Slight Edge Always Wins
New Lenses, New Possibilities
As long-time readers will attest, I’m all about living into “What Ifs” and possibilities. As we embark on this coming year, amid all manner of uncertainties swirling around us (many of which we can’t control), I think it’s more important than ever to look at what we can do and what inspired actions we can take that empower and embolden us. One of the things we have control over is our mind, what we focus on, our attitudes, and where we direct our attention.
If I have one piece of guidance for you this year, it would be to try and have a more expansive view on our lives; consider alternatives and possibilities in all areas of our life and our work. If something is stalled or blocked, what creative ideas can you conjure up which would allow you to try another approach or path to get where you say you want to go? As one of my esteemed colleagues is fond of saying, “this is not a go it alone life.” Reach out if you’d like some support.
I’m always here for you. Here’s hoping your year ahead is fulfilling for you on multiple levels.
To your success.
Kelli
Implications of kids graduating without financial literacy skills
(not often taught in U.S. schools)
Our schools are preparing students for tests—but not for life.
As best-selling author Scott Galloway recently underscored in his No Mercy / No Malice newsletter, and as Pew Research Center data confirms, most young adults are entering the world financially underprepared—not because they’re incapable, but because we’ve failed to teach them the basics in high school.
Budgeting. Debt. Credit. Investing. Cash flow.
These aren’t “nice-to-have” skills—they’re foundational to adulthood. When schools ignore financial literacy, the cost shows up later as anxiety, dependence, and delayed independence. It also appears to limit financial success over time. This article explores what’s broken, why it matters, and what must change if we want the next generation to truly thrive.
Slow Productivity: A Smarter Way to Re-Enter the World After the Holidays
As we wrap up the holiday season and step back into the work world, the most effective strategy may be to take a page from our holiday pace—and embrace slowing down rather than speeding up. Doing so can better support our nervous systems while optimizing our impact in the process.
In this article, I discuss the power of “Slow Productivity” and how working with greater focus and intention can actually lead to better results, while minimizing stress and burnout.
Spotlight
Ritual at Manresa
I have friends who are gourmands and who travel the globe eating at some of the finest restaurants in the world. While that can certainly be fun, it can also be time-consuming and expensive. Those of us in the SF Bay Area now have the reverse opportunity—to enjoy something extraordinary right in our own backyard.
Legendary chef David Kinch of Manresa in Los Gatos has partnered with visionary entrepreneur Luis Caviglia to create something special and unique called Ritual at Manresa, housed in the same location as the famed and beloved restaurant in Los Gatos.
Luis curates a rotating lineup of some of the best Michelin-starred chefs from around the world, each of whom completes a monthly residency at Manresa. These are impeccably crafted experiences that reflect the culture and talent each master chef brings to members of Ritual. Ritual at Manresa is a membership model, and it is definitely an investment for those who choose to participate in these unique experiences. That said, it’s far more affordable than global travel and much easier logistically for us locals.
I was fortunate to experience one of these wine-and-dinner pairings prior to the holidays, and it was truly a magical evening.
Many of the innovators and founders in Silicon Valley (and elsewhere!) that I meet are seeking unique, memorable experiences—and Ritual at Manresa is a shining example of what’s possible. I highly recommend it for individuals and couples, as well as for team-building with founders, innovators, and leaders who want to deliver a truly exceptional experience for their people.
Media Recommendations
Jacob Collier (his live show in SF & BBC doc)
Last year, I was introduced to the multi-hyphenate musical genius that is Jacob Collier. A friend recently brought me with her to see his show at Davies Hall in San Francisco, and I was completely blown away. Jacob is a young savant—a Grammy-winning English singer, songwriter, producer, and multi-instrumentalist who creates unique, innovative, genre-defying music that has captivated and lit up audiences around the world.
He first came on the scene via YouTube during the pandemic, where he became famous for covering popular songs and recreating them in inventive ways that showcased his extraordinary talent for vocal harmonies and lush arrangements, paired with visuals that became music videos in their own right. He’s truly amazing and one of a kind.
The BBC did a short documentary on him, which I highly recommend, entitled Jacob Collier: In the Room Where It Happens. It’s a great overview of this genius.
Ripple (Netflix TV series)
A friend recommended this eight-episode drama series to me, which was just released on Netflix last month—and I loved it. The story centers on four strangers in NYC whose life experiences become intertwined following critical losses, detours, and high-stakes decisions that alter the trajectory of their lives.
As the series progresses, the viewer is drawn into the characters as we experience the ripple effects of small actions with significant impact. The storytelling and acting are first-rate. Eight episodes were not enough and left me hungry for more; I hope the show gets picked up for renewal and additional seasons. It’s a real winner.
What Happened To Your Hair (book)
Gunnar and Matthew Nelson are identical twins, sons of the late Ricky Nelson, and chart-topping performers in the early ’90s. Beyond their obvious musical talent, one of their biggest claims to fame is being part of the only family to have #1 records in three successive generations—stemming from a 100-year legacy of entertainers.
We crossed paths during my longstanding tenure as co-producer of the Pollstar Awards (concert industry), where I brought them in as presenters, and I’ve recently reconnected with them. They have always impressed me with how grounded, hard-working, approachable, and real they are as people.
They released their memoir at the end of the year entitled What Happened to Your Hair? How We Played Loud… Loved Proud… and Never Backed Down, which went to #1 on Amazon within days of its release in December. The book tells the story of their lives and careers, and the many experiences and challenges they endured—because theirs was not an easy life. They’ve worked hard for everything they’ve achieved; despite appearances, nothing was ever handed to them—quite the contrary, as you’ll discover when you read the book.
For me, it was a walk down memory lane, as they named names I knew from my own music business career.
People Say the Nicest Things…
“I had a chance to dive into your recently updated site – and wow. It’s simply stunning, and it radiates the high-touch, high-impact work you’ve always embodied. I’ve long admired your gift for helping visionaries like me, see around corners, stretch beyond our limits, and move with clarity and purpose toward what’s next.”
Rob Terry
Founder/CEO
Seafood AI & SmartCatch
I lost a dear friend just prior to the Holidays in Jeffrey Diamond. I met Jeff and his then collaborator, Michael Van Himbergen, about 30 years ago — and they have remained close friends of mine ever since (actually they’ve both been more like brothers to me, truth be told). They were both early grads of CalArts in LA, and early pioneers and innovators in the visual effects space in the 90s. When we met, they had just collaborated with Doug Trumbull on the VFX for Luxor’s launch in Vegas in the mid-90s, and together with Diane Pearlman who was EVP & GM at a major VFX studio in MA called Mass Illusions on films like: The Matrix, What Dreams May Come, Starship Troopers, Eraser, Die Hard with a Vengeance, and Judge Dredd, among others. Diane and Jeff were married and had two wonderful boys, Jake & Matt.
We all shared a passion for the convergence of tech and entertainment, and Jeff in particular showed me that it was possible to create a life of freedom as an entrepreneur, giving me the motivation to strike out on my own when it was time for me to launch my own consultancy. Jeff left us too soon – a victim of early onset Parkinson’s Disease – and I will miss him greatly.
Implications of kids graduating without financial literacy skills (not often taught in US schools)
LinkedIn.com, January 2026 – We talk a lot on LinkedIn about future skills: AI literacy, leadership, strategic thinking, resilience. And yet, when it comes to the basic economic foundation that enables all of that — financial literacy — we are failing our young people.
That’s the harsh reality echoed by thought leaders like Scott Galloway and corroborated in hard data from the Pew Research Center.
Read the entire article here: Implications of kids graduating without financial literacy skills (not often taught in US schools)
Slow Productivity: A Smarter Way to Re-Enter the World After the Holidays
LinkedIn.com, January 2026 – As the calendar turns, as we return to work, and as inboxes begin to refill, there’s an unspoken pressure to snap back into full speed.
Back-to-back meetings. Ambitious Q1 goals. The familiar hum of urgency.
But what if the most strategic way to re-enter the year isn’t by accelerating— but by moving more deliberately? This is where the concept of slow productivity becomes not just relevant, but essential.
Read the entire article here: Slow Productivity: A Smarter Way to Re-Enter the World After the Holidays
Celebrating What Matters Most
This year has certainly brought its share of ups and downs. But as we wind down another year and enter the holiday season, I hope you’ll take some time to celebrate what matters most in your life. Whether it’s your health, your family and friends, or the adventures you get to enjoy, most of us are pretty fortunate.
This is a great time to slow down and reflect on all the love and abundance in your life, and to be grateful for what’s going well. It’s a pretty crazy world these days—so take a moment to hug those who mean the most to you and count your blessings. Let’s make the new year the best yet!
Happy Holidays,
Kelli
When the Platform Buys the studio: Why Netflix-Warner Bros/HBO Changes Everything
(and Why it Was Inevitable)
Netflix’s acquisition of Warner Bros. & HBO isn’t just another media deal—it’s the inevitable collapse of distribution, data, and IP into a single operating system. More than a decade ago, I predicted that a streamer would eventually acquire a legacy studio—not as a bet, but as a pattern. Distribution always pulls content upstream. This moment forces new questions about power, creativity, governance, and what becomes truly scarce in the next era of entertainment.
Why Being “Different” Makes You a Stronger Board Member
(and Why the Boardroom’s Future Depends on It)
Traditional board qualifications are no longer enough. Some of today’s most valuable board members are the ones who bring unconventional backgrounds, nonlinear paths, and multidimensional perspectives. Here’s why being “different” is no longer a perceived liability – it’s the new strategic advantage for modern progressive boards.
Read the Article
Embracing Neurodivergence: The Other Side of Genius
(Why Visionary Founders, Innovators & Creatives are Wired for Breakthroughs)
The traits you once saw as flaws may in fact be the source of your genius. After decades advising visionary founders, innovators, leaders and creatives, I’ve come to see neurodivergence as the hidden engine of innovation. Here’s why it’s time we treat it as a superpower—and not a stigma.
Read the Article
Spotlight: Wand.ai
I’ve just started advising Rotem Alaluf, the Founder & CEO of Wand.ai which is the only platform for management, execution, and creation of AI agents as trusted members of your workforce. We should be excited about an agentic workforce not because it replaces humans—but because it liberates human potential at a moment when complexity, speed, and ambiguity exceed what traditional org structures can handle. Enterprises are moving from a purely human-centric model to a new hybrid, dual-workfoce model where AI agents work with people side-by-side, which results in a foundational change in how organizations operate. With this approach, AI models create productivity efficiencies, saving time and money, and minimizing or eliminating redundancies — freeing up people to focus on creativity, judgment, strategy and relationships. This is a structural competitive advantage that compunds over years. We are indeed living in exciting times rich with both innovative breakthrough technologies and emerging business models. Wand is definitely one to watch.
Media Recommendations
This is the section where I typically share what books I’ve read, or the latest movies and TV shows I’ve watched that I’m enthused about. However, these past couple of months have been quite full — and I’ve gotten behind on all of this. The TV I’ve been watching has mostly been new seasons of shows I’ve enjoyed that I’ve written about previously (and still enjoy!) like “The Morning Show”, “Somebody Feed Phil”, “Palm Royale”, “Man on the Inside”, and the Beatles Anthology. I’m always on the lookout for new media, so for a change I’m asking that you let me know what you recommend I check out; share some of your favorites with me when you have a moment.
As I was wrapping up this NSL to send out to you — a gift dropped this morning; it’s a stop-motion animated video of George Harrison’s “Give Me Love” created by Finn Wolfhard & friends — he’s one of the stars of Stranger Things and at just 22 years old is clearly a multi-hyphenate talent to watch!). The video brings to life George and his famous garden gnomes from his Friar Park home in England. Here’s what George’s son Dhani had to say about it:
Actor, director, and musician Finn Wolfhard has directed the first-ever music video for George Harrison’s beloved 1973 single “Give Me Love (Give Me Peace On Earth).” The song is a highlight from Living in the Material World, Harrison’s highly praised second solo album of original music following the dissolution of The Beatles in 1970.
On making the video, Wolfhard says, “To work with the Harrison family and bring this video to life with a team of incredible young Canadian artists has been a great honor. It’s hard to put into words how grateful I am for this opportunity. George Harrison has and will continue to be a huge inspiration to me, and his work will live on forever.
Dhani Harrison says about working with Wolfhard, “Finn is one of the sweetest and most talented people I know of his generation, and he is the perfect person to direct a video for my dad. My dad would have loved this, and I hope his wonderful creative heartfelt ideas help this song to reach another generation. Great job, Finn – we love you!.
People Say the Nicest Things…
Working with Kelli has been transformative for me. She recognized the need for a senior tech lead almost half a year before it became obvious to us — and we’re now feeling the pain of having acted a little too late. Her ability to see around corners like that has been incredibly valuable. What I especially appreciate about Kelli is her holistic approach. She doesn’t just focus on the professional side — she also helps me reflect on the personal dimensions that inevitably influence leadership decisions. Often, those two are deeply intertwined, and Kelli’s perspective helps bring clarity to both.
She’s also remarkably flexible — equally effective when working one-on-one with me (and me being not well prepared) or together with another senior leader. That adaptability makes every session productive and tailored to where we are as a team.
Finally, Kelli is outstanding when it comes to prioritization. During our Series A, she helped me stay focused on what was truly essential — making sure I didn’t take on more than what was absolutely needed to get the round across the line.
Kelli combines strategic clarity, personal insight, and a pragmatic sense of what really matters — and that’s what makes her such an exceptional advisor.
Dr. Max Gulde | CEO
constellr GmbH
www.constellr.com
When the Platform Buys the Studio: Why Netflix–Warner Bros./HBO Changes Everything (and Why It Was Inevitable)
LinkedIn.com, December 2025- Last week, Netflix announced an agreement to acquire Warner Bros.’ studio and streaming assets (including HBO/Max), a move that—if it clears regulators—would mark a structural shift in entertainment, and the most consequential “streamer buys a legacy studio” moment we’ve seen to date.
Read the entire article here: When the Platform Buys the Studio: Why Netflix–Warner Bros./HBO Changes Everything (and Why It Was Inevitable)
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Is a Joint Venture Right for Me?
Once you’ve embraced collaboration as a means to achieve your highest potential in your project or venture, at some point you might start to see potential for more formal partnership.
Entering into a Join Venture is not something to undertake lightly. It is a major decision and requires careful consideration. Here are some of the basics of how Joint Ventures work and some key points to keep in mind when considering whether or not it’s the right move for your business.
The ultimate goal of embarking on a JV is to expand your business, whether by developing new products or moving into new markets. JV’s are particularly relevant for those hoping to expand their business overseas.
No matter the size of your business, Joint Ventures can be utilized to strengthen long-term relationships or to collaborate on short-term projects. A joint venture enables you to share risks and benefits with a partner and can supply you with access to established markets and distribution channels, more resources, greater capacity, or increased technical expertise.
Entering into this type of collaboration with another business is complex; building the right relationship takes time and effort. If you do not have a clear understanding of the goals and the way value will be shared moving forward, a Joint Venture can burn you in the long run. (Just ask IBM when it partnered with Microsoft in the early 1980’s.) Success in a JV depends on the right relationship, a clear and thorough understanding of the goals, and effective communication of the business plan. Here are a few things that could be deadly to your Joint Venture:
> Goals are not 100% clear
> Different objectives among respective partners
> Friction and poor cooperation due to different management styles
> Insufficient leadership and support in the early stages
> An imbalance in levels of investment, assets or expertise brought in by respective partners
Flexibility is at the heart of what makes a JV such an attractive option. For example, a JV can cover only part of what you do and have a limited life span, therefore limiting the commitment and exposure for both parties; or alternatively, you might decide to set up a new company altogether to handle a particular contract.
To help you decide what form of JV would best serve you, ask yourself how involved you want to be in managing it, and consider what could happen if the venture fails.
Understanding how much risk you are prepared to accept is a key element of choosing the right JV approach. Take the time to develop clarity around this central question and you will thank yourself down the road!
Until next time, Kelli Richards
CEO of The All Access Group, LLC
PS: The right mentor will also have the right CONNECTIONS to move any effort forward. Be sure to ask who they think they can bring to the table around advisorship, possible collaboration and even funding.
Want to Take Your Project to the Next Level? Collaborate!
Although our culture tends to celebrate the idea of the “lone creative genius,” the truth is that a look behind the scenes of any success story will very often reveal the work of a stellar team; a group of passionate people who worked together to challenge and motivate one another. Steve Jobs famously promoted collaboration to increase productivity and creativity at Apple. It was one of the benchmarks of all the work that went on during my years there, and it continues to be a best practice of the corporation, and the alum that worked there.
How does this apply to you? Here’s the truth: If you want to take your creative project to the next level, it’s time to give the focus on individual productivity a break and shift toward harnessing the amazing power of effective collaboration.
Remember this rule as you go forward: A team is more than just a group of individuals. Creating a cohesive team unit depends on a variety of factors that, if properly understood, can help you optimize your team selection and work habits. Here are a few facts to get you started:
1. The mere presence of others can boost your performance.
Ever wonder why so many creatives seem to enjoy working in a crowded café, surrounded by strangers? Evidence suggests that the energy of other people can act as a surrogate team, even if we’re working solo. In a 1920 experiment by social psychologist Floyd Allport, a group of people working individually at the same table performed better on a whole range of tasks even though they weren’t cooperating or competing, This is now known as the “social facilitation” effect – the way the mere presence of other people engaged in the same task as us can boost our motivation.
2. Team effectiveness depends on social sensitivity.
The ability of teams to perform well across a range of challenges is referred to as “collective intelligence,” and interestingly it is not based on the average IQ of individual team members. Rather, the collective intelligence of a team is derived from the way team members take turns during conversations – and this often correlates positively with the proportion of women in the group. Which brings us to number 3…
3. Teams perform better when they include both men and women.
A 2012 analysis of nearly 2,400 international companies found that those with at least one woman on their boards tended to be the strongest performers, and the benefits were especially apparent in tougher operating conditions. According to a 2011 experiment by European researchers, the optimum gender balance is 50-50.
4. A good team needs a balance of extroverts and introverts.
Our culture tends to idolize the extrovert, but evidence suggests that the perceived value of introverts in a team setting increases as time goes on, whereas the perceived value of extroverts actually falls – as demonstrated in a recent study by UCLA. While extroverts tend to grab our attention and introverts tend to take longer to showcase their abilities, often it is a balance of complementary personalities that makes for the most effective mix.
The Grand Takeaway? The best teams are built from diverse perspectives and abilities. When creating your dream team, seek out people with different specialties, personalities, and problem-solving styles. If there is friction, don’t give up; instead, train them in better communication.
If you’re building a team to move your best projects forward, remember that the music to making it all work is your mentor. A powerful mentor should be an ally who sees your vision, a leader who brings the very best people and advisors, and a clear picture of how to get from starting point to end game. If you’re looking for that, I’d love to have a conversation with you.
Until next time,
Kelli Richards
CEO of The All Access Group, LLC
PS: The right mentor will also have the right CONNECTIONS to move any effort forward. Be sure to ask who they think they can bring to the table around advisorship, possible collaboration and even funding.
The Who What Where When & Why of Startups
Essentially, startups form because a group of rebels are fueled to the brim by enthusiasm, innovation and passion about their ideas and products. Sadly, those assets are not enough though. Without the resources, infrastructure, and / or the knowledge to develop it on their own, it’s very likely to go supernova before it ever develops a comfortable orbit. Mentoring is a core part of running a successful startup.
Too many startups are unable to move from the ‘pitch’ phase into the ‘construction’ phase and are lost as a result. Having a reliable sounding board to provide practical advice is one way to be smart about the startup process. In fact, many statistics show that startups with mentors are 90% more likely to succeed. The secret sauce, of course, is to find a mentor with the right expertise in your vertical, the bench strength in management and the powerful connections and relationships to accelerate the success. Expertise from a seasoned veteran can make all the difference.
Successful startup mentors start at the bottom with the companies and are strongly integrated into the vision and process. It’s natural to want to create your own spin on the product or add outside value from the get-go, but everyone on the team has to fully understand the project in its most basic form before moving forward. If they see the vision and the possibilities, the right mentor could come in at any time.
Every product is designed to address a problem, so you’ll need a deep understanding of both the cause, or problem, and effect, or product. With broad understanding and a level head, a mentor may have to deliver some harsh news, but it’s always for the good of the cause. As a mentor, it’s not your pride and joy on the line, it’s someone else’s success – their baby. So while any criticism must be delivered tactfully, it’s also important to remember that the project needs your guiding voice, no matter which direction it leads
Entrepreneurs and mentors have to create a solid bond and trusting connection if their relationship is going to thrive for the success of the endeavor. The mentor has to be knowledgeable, rational, and tactful – and the entrepreneur has to be willing to be mentored – to NOT have all the answers. Passion and drive only go so far when starting a business, and in order to learn from a trusted coach and successfully implement the ideas and changes discussed, the startup needs to be flexible and accept the information that’s given. Getting a business of the ground is difficult, but with hard work, positive thinking, and reliable advice from the right mentor, it is definitely possible – and far more probable than going it alone.
Until next time,
Kelli Richards
CEO of The All Access Group, LLC
PS, The right mentor will also have the right CONNECTIONS to move any effort forward. Be sure to ask who they think they can bring to the table around advisorship, possible collaboration and even funding.
John Amaral
4 Steps to Ace an Early-Adopter Culture
In this era of rapid innovation, a new technological breakthrough can shake an entire industry in an afternoon, and consumers are hungry for the most advanced gadgets available. Businesses are constantly expected to be at the forefront of emerging technology.
When Corning’s “A Day Made of Glass” video series went viral in 2011, the company leaped in the spotlight. In the process, consumers and businesses alike found themselves considering the company’s role as an innovator in specialty-glass technology for a wide range of uses.
For consumers, the roles of early adopter and a thought leader often become intertwined. Customers tend to gravitate toward companies that can speak credibly about new technologies and apply them to product development and business processes.
Related: Why Every Employee Needs to Be Part of Your Tech Team
Being at the forefront of emerging trends will make your business more sought after by the media as an authority within your industry sector and your staff will be viewed as capable of speaking with intelligence about the latest developments’ impact on your niche or sector.
But being an early adopter doesn’t come naturally to every business — nor can it be achieved overnight. Creating a culture of early adoption and keeping your business ahead of the curve requires a change in mindset at the leadership level. To grow a thriving business on the bleeding edge, savvy leaders would be wise to take some of the following steps:
1. Make the latest tools available to employees. Having the latest gadgets available for staffers to play with encourages a culture of innovation, experimentation and evangelism. It gets employees thinking about how new technology can be used and it encourages a cross-pollination of ideas. For example, when Google Glass was released, forward-thinking businesses made the product available for their employees to try and discuss.
Related: How to Motivate Creative Employees
2. Encourage team members to engage with new technologies. For its own part, Google requires its employees to take days off to simply experiment with the latest technologies and test ideas. Ensure that your employees engage with the latest from Silicon Valley by asking them to take an hour from their workday to acclimate themselves with a gadget or tool. Or have an employee do a presentation summarizing the applications of a new device so your team can focus on its possible impact on your industry.
3. Create incentives and reward innovators. Give your employees a reason to keep up with tech news and drive innovation by rewarding those who do so. Grant the employee who discovered and implemented a new task-management platform a paid day off. Reward the staffer who forwarded the latest news to the rest of your team with a free lunch.
4. Lead with an early-adopter spirit. Cultivate a company mindset of curiosity by being a leader who embraces change and risk in the name of progress and cutting-edge disruption. Starbucks CEO Howard Schultz revealed his hunger for innovation when he invested $25 million in Square — a startup few knew about at the time. What seemed like a risky and questionable move to some ultimately paid off. Through collaboration with Square, Starbucks now accepts mobile payments globally, paving the way for other companies hopting to implement mobile-payment systems in their operations.
The pace of technological change is faster than ever before and businesses that wait too long to embrace innovation can easily be deemed irrelevant by consumers. Instead, infuse the early-adopter mindset throughout your company’s culture — and you may well end up being celebrated as a forward-thinking visionary within your industry.
Until next time,
Kelli Richards, President, CEO of the All Access Group, LLC
PS: Subscribe to my FREE All Access Group Newsletter https://bit.ly/AAGNewletter
Chris Dotson
4 Tech Dinosaurs That Will Finally Die in 2015
In recent years, technology has changed the way we view work, entertainment, media, and even our workout habits. While most people are focused on what’s next for wearables, cloud computing, and syncing gadgets, few have taken the time to consider the tech we’re going to be sending into retirement in the coming years.
Here are the tech trends that are coming to an end in 2015.
1. The Revolution Will Not Be Televised
With cable-cutters everywhere, cable and satellite providers across the country are scrambling to lock consumers into their tiered contracts. Millennials, however, aren’t as attached to their TV sets as older generations. Netflix, Hulu, Apple, and Amazon already provide great streaming options, while cable favorites like HBO and ESPN are moving to mobile devices.
By 2015, content providers will have much more control than cable companies. Cable companies won’t go down without a fight, though — the majority of them also provide digital cable, DVR, and Internet services. However, with lightning-fast Google Fiber expanding into more major cities, it’s only a matter of time before these services will need an upgrade, too.
2. Home Entertainment Is Entering a New Dimension
Your television set won’t end up a nostalgic antique like your grandfather’s eight-track cassette player, but the TV industry is upping the ante in the age of high definition.
- While Nintendo focuses on integrating its content into mobile platforms, Sony and Microsoft are pushing forward with ways of integrating their gaming consoles into your entire home, allowing for interactive entertainment options we’ve never seen before.
- Glasses-free 3D and curved screens are changing the way studios create and release both theatrical and home content.
- Set-top boxes and streaming options by Apple, Google, and Roku even further blur the line between our TVs and computers. By 2015, there will be little (if any) difference between your television set, mobile phone, and computer as cloud computing creates a seamless web experience.
3. Call Somebody Who Cares
Millennials have come of age with cell phones. Gone are the days when you couldn’t get reception unless you were directly underneath a cell tower. These days, landlines are used strictly for emergencies such as Hurricane Sandy, and most are Internet-based VoIP services.
The days of Ma Bell and her Baby Bells are a distant memory, as those former communications giants struggle to maintain the outdated infrastructure of their phone lines. Cell phones are as likely to drop a call as a landline, and less than 10 percent of households in the country have only a landline phone. As current generations age, landline telephones will disappear altogether.
4. Goodbye, Gutenberg
When Johannes Gutenberg invented the printing press, the machine made it possible to put magazines on every shelf, books on every desk, newspapers on every porch, and Bibles in every hotel nightstand.
We all know the newspaper and magazine industries are struggling, but 2014 looks to be the year when we drive the final nail in the coffin and bury these struggling industries for good. After J.K. Rowling authorized the release of the Harry Potter series on Amazon’s Kindle, the publishing industry essentially crumbled. Major magazines and newspapers started shutting down, and the only holdouts seemed to be textbook publishers.
Apple took this market by convincing McGraw-Hill, Pearson Education, and Houghton Mifflin Harcourt to create iBook textbooks to integrate the iPad into schools, while Dynamic Books allows instructors to create customized textbook content for their SMART Boards.
It’s not just books, either. The whole world has gone paperless. Your tablet and smartphone allow you to travel without a boarding pass, publish your own e-books, attend concerts without a ticket, and even pay without cash, a credit card, or coupons. Gutenberg must be rolling over in his grave.
Much like video killed the radio star, the Internet is demolishing them both. Every innovation we come up with disrupts another. Nobody knows where we’ll be in 2015, but I’m sure we’ll have our smartphones in hand, ready to check in on Foursquare to prove it.
A highly sought-after consultant, mentor, speaker, producer, coach, and author, Kelli Richards is the CEO of The All Access Group. She and her team facilitate strategic business opportunities in digital distribution between technology companies, established artists and celebrities, film studios, record labels, and consumer brand companies in order to foster new revenue streams and deliver compelling consumer experiences. Kelli is also the author of the bestselling e-book, “The Magic & Moxie of Apple — An Insider’s View.”
Until next time,
Kelli Richards, President, CEO of the All Access Group, LLC
PS: Subscribe to my FREE All Access Group Newsletter https://bit.ly/AAGNewletter
4 Steps to Ace an Early-Adopter Culture
March 12, 2014,
Entrepreneur
In this era of rapid innovation, a new technological breakthrough can shake an entire industry in an afternoon, and consumers are hungry for the most advanced gadgets available. Businesses are constantly expected to be at the forefront of emerging technology.
Read the entire article here: https://www.entrepreneur.com/leadership/4-steps-to-ace-an-early-adopter-culture/232132
How to Vet a Crowded Industry for Hidden Innovation Opportunities
Few people look at a thermostat and think, “Now there’s an exciting business opportunity!”
As a device, it’s a boring commodity — a relic of a stagnant, saturated market. So why did the co-founders of Nest decide to build a multimillion-dollar company around the reinvention of the thermostat?
Where others saw an industry that offered no room for new ideas, Tony Fadell and Matt Rogers saw potential. Most of the 10 million thermostats sold every year throughout the U.S. were clunky, inefficient, and impossible to program, but a simple, Wi-Fi-enabled device that could be programmed via a smartphone — that could be a game changer. Fadell and Rogers saw this opportunity, left their jobs at Apple, and got to work.
Within just three years of unveiling the Nest Learning Thermostat, the company has reduced energy usage across the U.S. and Canada by at least 225 million kilowatt-hours. They’ve saved consumers more than $29 million in heating and cooling bills. And earlier this year, Google bought Nest for $3.2 billion in cash.
What gave Fadell and Rogers the confidence to dive into an overcrowded market? They saw room for innovation. Here’s how you can see through the crowd to the opportunity.
How to Vet a Crowded Industry
When a market has a reputation of being fully saturated or crowded, many potential entrants will steer clear without a second thought. But popular perception isn’t always reality. Though it may not be immediately obvious, there’s often room for innovation and more than one player in the most stagnant of industries.
If you’ve got an idea that you think could disrupt a crowded market, it’s critical that you vet the industry before launching.
Do your homework. Who are the key players in the industry? What are their strengths and weaknesses? A comprehensive understanding of the competitive landscape is vital for determining your strategy.
Clarify your value-add. What makes your idea different? Are you cheaper, faster, better, or more innovative than everyone else? You can’t survive in a saturated industry without clearly being different and better.
Know your customer.Are consumers satisfied with the current market? If your product or idea can effectively address unmet needs and pain points, you’ll be able to capture significant market share.
Position yourself as a trailblazer. People aren’t expecting innovation in a stagnant market. Find the gap by researching industry trends, then stake a bold claim as the “next big thing.”
Prepare for scale.When you unveil a great idea on a commodity market, you have to be ready to handle a sudden wave of demand. Had Nest not been able to keep up with the brisk pace of adoption, the company would have tanked. They were prepared, though, and rode the wave all the way to a multibillion-dollar acquisition in a relatively short period of time based on mass adoption by consumers.
Surviving the Changes in Your Industry
Once you’ve made the leap into the market, you need to be proactive to survive your industry’s lifecycle changes. Achieve the following, and you’ll not only keep your head above water — you’ll thrive.
- Stay up to speed on the latest trends and technologies. That way, you can remain nimble and capable of edging out competitors.
- Get the word out. Make sure customers know about you — and know that your solution is superior.
- Make sure you offer the best possible customer experience. You’ll garner loyalty and brand equity, and you’ll reduce the churn factor.
- Optimize key elements: pricing, service, process, and customer satisfaction. Piece these components together in a way that tells a compelling brand story to attract your target audience.
- Always strive to stand out from the crowd through your marketing, products, and customer experience. When you delight your customers, they’ll become brand advocates and stay with you in the long run.
A Matter of Perception
When an industry undergoes a fundamental transformation, many people wrongly assume it’s vanishing forever.
Consider the entertainment industry, for example. Just 15 years ago, film studios, record labels, and media distributors believed that file-sharing technology would ruin their entire livelihood. Those who were stuck in their ways wanted to put an end to the technology.
Savvy, forward-thinking tech entrepreneurs, on the other hand, saw an opportunity to pioneer change. While everyone else was lamenting the death of entertainment, they harnessed the disruptive power of technology to meet market needs.
Now, decision makers in the industry are embracing next-generation distribution technology because it enables them to reach global audiences and create new revenue streams.
It takes a keen eye and a great idea to capitalize on lifecycle changes in a crowded market. The risks, however, are often a matter of perception. By seeing potential where others don’t, you can access a world of opportunity and profits.
A highly sought-after consultant, mentor, speaker, producer, coach, and author, Kelli Richards is the CEO of The All Access Group. She and her team facilitate strategic business opportunities in digital distribution between technology companies, established artists and celebrities, film studios, record labels, and consumer brand companies in order to foster new revenue streams and deliver compelling consumer experiences. Kelli is also the author of the bestselling e-book, “The Magic & Moxie of Apple — An Insider’s View.”
Until next time,
Kelli Richards, President, CEO of the All Access Group, LLC
PS: Subscribe to my FREE All Access Group Newsletter https://bit.ly/AAGNewletter
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Kelli is “In the Hot Seat”
“In The Hot Seat” with Larry LeBlanc for CelebrityAccess. “In the Hot Seat” profiles entertainment leaders from around the world in a Q&A form. It was very exciting, and AAG invites you to click over and read the interview today!
This week In the Hot Seat with Larry LeBlanc: Kelli Richards, CEO and president, The All Access Group.
Today, as president and CEO of The All Access Group based in Cupertino, California in the heart of Silicon Valley and host of All Access Radio, Richards strives to create alliances between large content and technology companies, major artists, and consumer brands.
Richards guides her clients through the maze of leading-edge technologies and connections in order to get their products to more people. According to this savvy, fast-talking entrepreneur, her focus is on “strategic rainmaking, and creating opportunities between innovative technologies for digital distribution, and branded entertainment content.”
Digital Music East, Justin Timberlake, MySpace TV, and Where it’s All Headed
MySpace TV will still encompass the site’s library of 42 million songs and 100,000 music videos, and it will enable instant communication and huge search-ability around them between friends.
Who knows where MySpace TV will go from there? “As the plot of your favorite drama unfolds the joke of your favorite SNL character plays or even the last-second shot of your favorite team swishes the net, we’re giving you the opportunity to connect your friends to your moments as they’re actually occurring. This is the evolution of one of our greatest inventions, the television,” said Timberlake.
Thousand-Mile View of Life
One of my highlights for 2011 was a thousand-mile-high ride on a Zeppelin. Yes, one of those huge dirigibles that float over concerts and sporting events. Riding in a Zeppelin is a rare opportunity – in fact, there are only two airships in circulation for passengers – one in Germany and one in Silicon Valley. Rumor has it that the reason there was a free seat for me was because Mark Zuckerberg’s sister backed out at the last moment. I literally had only moments to make the decision and clear my calendar (no easy feat).
A Fireside Chat with Jack Buser, Director of PlayStation Home
I recently interviewed my good friend Jack Buser on my weekly online radio show. Jack Buser is the Director of PlayStation Home, which is a 3D virtual world and social game platform on the PS3. Home recently underwent a major redesign, and we were eager to hear about the new benefits and features. PlayStation Home is filled with hundreds of games – everything from pool tables and dart boards to full-on space shooters like Novus Prime: Escalation and massive online racing games like Sodium 2: Project Velocity. With Jack Buser at the helm, Home is leading the virtual world in community based user experiences, and doing an amazing job of it!
Fankix: The New Wave in Social Entertainment
I am thrilled to share that I’m now the VP of Artists & Brands for Fankix. Fankix delivers music to fans around the world with a unique social experience, deeper interaction with musicians and first-rate authentic content at no cost.
Cool or Not Cool? Bandzoogle and it’s Cool Connection to Direct-to-Fan
I recently inteviewed Dave Cool, the “voice” of Bandzoogle. Dave Cool writes the Bandzoogles blog, well known for inspiring and supporting Bandzoogle’s #1 mission: To make Direct-to-Fan a very real accomplishment for artists and bands everywhere. You can get a complimentary digital copy of “What is INDIE?” when you sign up for Dave’s mailing list at: https://bit.ly/hs4uk6
VIP Breakfast for Apple Alumni at the Silicon Valley Capital Club, San Jose, CA
I’m thrilled to invite you to join me for a VIP Breakfast for Apple Alumni at the Silicon Valley Capital Club in San Jose, CA on Thursday, December 8th, from 7-8am. I look forward to hosting an intimate breakfast and discussion exclusively for present and former Apple employees. This 1-hour Power Breakfast is about re-connecting & networking with Apple colleagues. We will explore how to take our businesses and our lives to a whole new level of success in the next year by building on the synergy of Apple alliances. The focus of this breakfast club will be my forthcoming eBook “The Magic & Moxie of Apple: An Insider’s View”. VIP Breakfast and a copy of the eBook (valued at $37) are limited to the first 12 people who respond.
A Fantastic Freebie from Fanatic.FM
To celebrate Fanatic.FM and their great contribution to DIY brand building for artists, Fanatic.FM is offering a special bonus for Kelli’s tribe. Click here for a free subscription to The Fanatic and enter to win a 1-hour session with the Fanatic.FM social media tune-up experts. Deadline: December 5.
We did it! #1 on Amazon in Music!!!
A HUGE thank you to everyone who supported the Amazon Launch for “Taking the Crowd to the Cloud – Social Media for the Music Industry” – an eBook that raises the bar and demystifies social media marketing, helping musicians, agents and anyone in our industry to THRIVE. Not only did we spend all of last weekend at #1, as I write this, we’re STILL top ten!
Hypebot Promotes “Taking the Crowd to the Cloud”
I’ll write a separate blog about how my eBook went all the way to #1 on Amazon this weekend, but I wanted to take a moment and offer a special thanks to Bruce Houghton – a powerful voice in the music industry – who writes for HypeBot. He made an exception to his SOP to review the book, and his observations are spot on and very important to me. Because of the holiday weekend, I made the executive choice to leave the eBook at the launch price just until mid-week, giving all of the artists out there a chance to grab it (and use it!). MANY thanks to Bruce and to everyone who supported our effort to offer a hands-on, simple, DIY look at social media for the music industry. ~ Kelli Richards
11/11/11 eBook Launch! Help me hit #1 on Amazon!
Taking the Crowd to the Cloud – SOCIAL MEDIA for the Music Industry Kelli Richards’ new eBook, “Taking the Crowd to the Cloud – SOCIAL MEDIA for the Music Industry,” teaches you to run your content, your revenue, your merch and your fan base ANY WAY YOU WANT TO. It’s easily the best eBook on Social Media for Musicians, ever. Today is the ONLY day you can get the book on Amazon at $3.99. https://amzn.to/eBook-Crowd This eBook raises the bar and demystifies the social media process. It will help you THRIVE in this tough economy and transform your online presence and your marketing mindset. It provides an overview of the top 10 online spaces and gives a brief look at how to maximize your social media presence to build and keep your audience – and turn them into your own personal sales force. MORE FANS! The ultimate end-game! BRAND TRANSFORMATION! (Yes, trust me, you are a brand!) MORE MONEY! That’s an easy one, more fans + more content = more sales. SIMPLE! Written in easy-to-follow language with easy-to-implement instructions. FAST! You’ll learn about 8 no cost Resources to build your brand and your fan base! STOP WORRYING! No more worrying about missing the opp for social media success. No Cost Online Business Tools and List Building Tools worth 10X’s the cost of the book. FR EE DOM! How about turning your work into a business that does not depend on a label, a manager or ANYONE. Do what you WHAT you want, WHEN you want, and WHERE you want… You can set your own hours… You can live anywhere… All you need is an internet connection… The sky is the limit. Kelli Richards’ new eBook, “Taking the Crowd to the Cloud – SOCIAL MEDIA for the Music Industry,” teaches you to run your content, your revenue, your merch and your fan base ANY WAY YOU WANT TO. It’s easily the best eBook on Social Media for Musicians, ever. Today is the ONLY day you can get the book on Amazon at $3.99. https://amzn.to/eBook-Crowd.
A Digital Insider Scoffs at Townshend
As an industry insider – on way more than one level – it’s hard to take Pete Townshend’s comments as anything more than another great artist railing at the system. Look, in the end, we all have to admit that the system is broken. That’s one thing that Townshend got right in that interview. After that? Well, it’s all up for debate. But the fact that the debate was called to the floor again, that’s a good thing.
The Future of Content, by Futurist, Gerd Leonhard
Gerd Leonhard’s intent to publish this eBook via Amazon Kindle, exclusively, at this very low price, is to make these ideas and concepts as widely available as possible while still trying to be an example of what digital, paperless distribution can look like, going forward. Definitely a GREAT investment at $2.99.
The Pandora Box of Mobile – The Sky’s the Limit
If you were at the Web 2.0 Summit in San Francisco last week, you probably heard Pandora Founder Tim Westergren share that SEVENTY PERCENT of their usage is through mobile venues. Yes. 70%. And having created a super-successful digital space for themselves, Pandora doesn’t see Spotify, iTunes, or any other competition eating their lunch any time soon.
Celebrity Wrangling.
When it comes to celebrity wrangling, helping a corporate client or event organizer secure the right celebrity to support their event or product campaign is definitely more art than science. The most important part of the process is bringing my 25 years of listening and experience to a discussion about the objectives of the client. Is it a company celebration? Is the event or campaign about supporting their employees (internal) or their brand (customers)? Is it to thank their sales team? Or perhaps an industry conference with VIPs?
Billboard.Biz – “Music-Industry Characters You Need To Follow”
In our recent one-on-one chat, thought leader Thomas Reemer shares about the application (and implication) of watermarks and how they effect digital distribution. (For those who don’t know, Thomas Reemer is the CEO of 88tc88.com – an online service that, among other things, translates western titles and artists, enabling access for Western Music to the vast Chinese mobile market.
Complimentary Access to NARM Webinar Thursday 9/22
I will be offering a 45 minute presentation with NARM this Thursday 9/22 at 1pm PST.
The team at NARM has graciously given me 15 free “seats” at the Webinar to share with my followers and colleagues. The topic will be “Taking The Crowd to The Cloud – Social Media for the Music Industry,” which was the focus of my recent eBook.
An Intimate Fireside Chat with Video Music Director and Producer, Robby Starbuck
This month’s Fireside Chat is an informal Q&A with Music Video Director and Producer, Robby Starbuck. Robby Starbuck is an artist who’s willing to take huge risks to walk the walk and paint his unique voice on his own private canvas — film. He’s directed music videos for such amazing artists as: Snoop Dogg, Smashing Pumpkins, Escape The Fate, Metric The Sounds, Pierce The Veil and dozens of others and has, to date, almost 28 million views on his YouTube channel.
An Intimate Fireside Chat with Thomas Dolby and Kelli Richards
Best known for his hit, “She Blinded Me with Science,” Thomas Dolby is much more than a recording artist. In fact, he’s STILL leading the tech revolution with his interactive game, Floating City, which reacts to player contributions, eventually granting access to Thomas’ newest music. This is digital technology meeting music at its best!
The Gifts of the Digital Age – Remember 9/11
Because of the advances in digital technology, we are able to keep alive the memories of those who lost loved ones on this day, ten years ago – and even more, to broadcast those memories to our nation and to our world. They do not remain locked in a vault somewhere, for eternity, they are instead broadcast to the far corners of the universe through social media.
VIP Breakfast at Digital Music West – Redefining Social Media for the Music Industry
I’m fortunate to lead a complimentary VIP breakfast kicking off the start of Day 2. This is an informal roundtable discussion focused on my newest eBook “Taking the Crowd to the Cloud – Social Media for the Music Industry” on Friday, October 7th, from 8:00-9:00am. The VIP Breakfast includes a vibrant discussion, great company, and a printed copy of my eBook, for the first 20 people who reserve their seat by Tuesday, October 4th (to do so, contact my team at sandy@allaccessgroup.com). The breakfast will coincide with the formal Amazon publication launch of my eBook on 11/11/11.
VizLingo – The Newest Gadget for Gen Z
Yes, the tech revolution has produced an endless stream of new gizmos, gadgets and tools. Some of these are vital to our day-to-day existence, like email, and some are simply a fun and entertaining distraction (Angry Birds anyone?)…
Not long ago, entrepreneurs Todd Younggren and Azeo Fables created hatched the idea to use the latest revolution in tech, mobile, to create a new way to communicate, and VizLingo was born.
Big Brother has Landed, and his name is Foursquare
Kelli Richards, technology futurist and consultant and CEO of the All Access Group shares her thoughts about Foursqure and their recent alliance with Groupon, BuyWithMe, Zozi, Gilt City, Living Social and AT&T Interactive — as well as finance giant, American Express.
CEO of All Access Group Invited to be in Alan’s Gang
Kelli Richards, a thought leader in digital music and entertainment, and one of only a few select members of Alan Weiss’ Master Mentor Program and Thought Leadership Summit, has recently been invited to participate both Weiss’ new Summit Global Network and also in the collaborative “Alan & the Gang.”
Alan & the Gang is an online destination where both aspiring and veteran entrepreneurs and business people can access thought leaders from around the globe. Kelli Richards joins a limited group of elite international experts in both process and content who contribute their intellectual property and expertise.
Chatting with Brenden Mulligan, Founder of OneSheet, the One Stop Solution for Artists
For a long time now, artists have been asked to create profiles on all of these different services, and one problem I felt was there was that there wasn’t necessarily an easy way to weave these together. What I wanted to do was make it incredibly easy for an artist to create a maintenance free web presence, something that would take them only a few minutes to do and be totally affordable.
Legacy and Celebrity Wrangling
One of the most important aspects of my career has been creating high impact collaborations between artists, celebrities and corporations, and sometimes between artists and charities. I call this celebrity wrangling. There’s no shortage of passion in the world surrounding celebrities and musicians; in fact, it’s rare to find one that doesn’t crave the opportunity to create lasting change and global/societal impact. Connecting the right artist for the right purpose – or simply being part of event production as a talent producer for award shows & charity events involving great artist/celeb talent, well, those are definitely career high points.
Kelli Richards Hosts a VIP Breakfast at the Bandwidth Music | Technology Conference
On Tuesday, August 16th, at 8am, industry thought-leaders, Kelli Richards, CEO of the All Access Group, will host an intimate breakfast and discussion to kick off day two of the annual Bandwidth Music | Technology Conference. The focus of this “breakfast club” will be Kelli Richards’ newest eBook “Taking the Crowd to the Cloud – Social Media for the Music Industry.” VIP Breakfast and a printed copy of the eBook (valued at $37) will be available to the first 20 people who respond. Please RVSP to reserve your VIP seat at the event. sandy@allaccessgroup.com
Taking the Crowd to the Cloud – Social Media for the Music Industry
My new eBook, Taking the Crowd to the Cloud – Social Media for the Music Industry, is an insider’s view on how it all comes together. It raises the bar and demystifies social media marketing, helping musicians, agents and anyone in our industry THRIVE – it empowers and transforms the marketing mindset.
Is Mobile Advertising Over Before it Began? One or Two Standouts Still in the Game
In the end, this forum also demands a new level of creativity, collaboration and UE, user experience. If Angry Birds can become a phrase and experience that 78% of mobile users know and have participated with, then Angry Birds who drink Dr. Pepper makes perfect sense.
Tech + Media – The Honeymoon Between GoogleTV and Logitech Ends, but the Marriage Continues
The marriage of tech and media is definitely a rocky one at times, and Web TV is no exception. The latest tech / media couple in trouble appears to be Logitech and Google. With the rocky start to Google TV, Logitech is also hung up in every way possible. Why? They supply the tech end of GTV with the Revue Google TV set-top box.
Spotify ….Finally
Spotify ….Finally. Well, after all this time, what’s left to be said??? Except let’s give credit to the artist. Tallulah by Tobias Norberg
Social Media Wars – How Wide Do We Open the Kimono? Google+, Facebook, Etc.
It is very easy to see why they don’t want to do battle with megalith Google over anything more than ad sales. One has to wonder, however, where the users come into play. Although diligently trying to evolve every single day, there’s absolutely NO guarantee that Facebook will not become the MySpace of tomorrow. (Meaning that they become a great neighborhood that nobody lives in or even visits any more – sort of the Three-Mile Island of Social Networks.) Simply building walls and creating friction will not protect them.
3 Best Practices for Working with a Coach
This is an easy task to throw out there and probably one of the toughest decisions we can make at any given time. The notion that the right teacher will show up at the right time in our lives is only partly true. We have to actively participate in our search with a clear picture of what we want in order to attract the right people, no matter what role they are to play in our lives – and also to be open to them when they appear. Having a crystal clear image of what you need in a coach – what their area of expertise is, how they resonate with who you are & your vision, and how they work with their clients are all vital ingredients in your process.
An Intimate “Fireside Chat” with Million-Dollar Coach and Author, Alan Cohen
Alan Cohen: I love coaching because it’s a really fast way to make progress. When I work with coaches, I find that each one has a unique passion, talent, interest and vision. Half of the game of becoming a coach is telling the truth and getting in touch with where your unique path lives… for you, you’re an expert and master in connecting people and in the media – nobody else does that like you.
Facebook + Skype = Hyper-Connectivity …. Or Virtual Un-Reality?
What does it mean that Facebook has partnered with Skype to offer video calling? Mark Zuckerberg, CEO of Facebook, has focused on the “social infrastructure” that’s been created by the Facebook team (and other social networks) and the Orwellian openness that’s become our lives (which he calls sharing). Is he right? Is he wrong?
Data is the new Oil – By My Colleague, Media Futurist, Gerd Leonhard
Data is the new Oil: paying with attention is the future of media View more presentations from Gerd Leonhard
Best Practices for the New World of Live Music
But if you’re playing in Rhode Island or Flint, Michigan, you have to seriously consider what the market can bear. A lower ticket price doesn’t have to mean you’re eating PB&J for a week either, it means you have to get creative, so that those who want more contact or have more expendable income, can choose to participate on a higher level. Consider a paid meet & greet before you go onstage, or an after party with some free merch to go with the separate ticket price.
An Intimate “Fireside Chat” with Hollywood Producer, Gary Goldstein
An excerpt of Kelli’s Q&A with Hollywood Producer, Gary Goldstein, an inspiring voice in the film and music industries. Gary Goldstein produced one of the most iconic cultural expressions of the last generation: Pretty Woman. He has gone on to mentor many of the leading creative voices in music and film. He is an accomplished film producer, an author, a speaker, an innovator, a philanthropist, and a great guy.
Connectivity – A Vision of the Future
Digital goes far beyond songs and iTunes and singles and lockers, it goes past movies and downloadable books and content, it’s way bigger than anything we could have imagined five years ago, and I have no doubt that five years from now will showcase something else that’s beyond what we might imagine today.
Cloudy Weather at Apple, Then and Now
It will come as no surprise to anyone that Apple’s stock will rise the moment Steve Jobs takes the stage later today. By any estimate, Apple is worth billions – with or without Steve Jobs – but like it or not, apple is not a democracy. It is an autocracy. It is a company carrying out the vision and changing the world, all according to the dictates of its leader, Steve Jobs.
Join Me in June for a “Fireside Chat” with the Leading Minds in Branding, Coaching and
I’m pleased to share with all of you that my weekly “All Access Radio” Show has developed a strong and loyal following! Over 20,000 downloads in just a few months. I’ve been graced to interview some of the top digital visionaries and leading voices in the music and technology industries, as well as some great voices in the music and entertainment industries.
Can MySpace Save itself by Porting into Facebook? Social Media & Digital Music.
Yes folks, Myspace Music has finally brought in an app that will let artists transfer their content from Myspace into Facebook under a new “Music” tab. You can check out the program here.
God Only Knows. Minefields and Memories…
Adopt-a-Minefield benefit concert given by Sir Paul McCartney and Brian Wilson, where they joined together and sang, “God Only Knows.”
The concert and the song definitely live in my mind as one of the most moving and inspiring events that I ever participated in. Although there isn’t any video from the event to really speak of, there is a snippet of it in an Access Hollywood interview, speaking with Sir Paul and host, Jay Leno, about the event.
Karma-Chameleon. The Fast-Changing Metrics of Digital Music
The changes in the digital music world continue to inspire a lot more than fear – they’re creating connections on every level, minute by minute. It’s great to see the Billboard Music Awards getting so much attention on traditional media, but the truth is that their rankings simply don’t mean what they used to. Long recognized as the industry standard, it’s no secret that the on-demand player and purveyor of music (and ranking) is now YouTube.
Personalizing Lyrics – One Amazing, Creative Way to Personally Rock The Fan Base
As a true lover of technology, as well as a coach in both the business world and in the digital music space, when I come across a tech solution that changes the course of a musician’s business and revenue stream, and builds a better fan base – well, let’s just say it’s always a reason to celebrate. As the music industry has been pummeled over the last decade, hit with punches from outside and inside of itself, creativity has turned out to be the number one solution to surviving – and thriving – the ever changing landscape.
Google’s Music Locker … All it’s Cracked up to be? Or Just Cracked?
Music Beta by Google went live with more details about licensing and features on May 10th of this week. VentureBeat’s review said it was, “a web of confusing programs without a lot of instruction as to how to actually get to the music you want to hear.”
3 Best Practices for Digital Distribution & Audience Building in an Ever Evolving Online World
Over the last decade, the shift from physical media to digital distribution is a trend explored literally in front of us every single day. From the music industry, videos and movies, to information and gaming, television and radio, there’s no aspect of the media world that has not been completely transformed.
Michael Robertson Talks about DAR.fm, MP3tunes, Amazon and the Cloud Music Industry…
Excerpt of Kelli Richards’ Q&A with Michael Robertson, the Bad Boy of the Digital Music Industry. Michael Robertson is a longtime provocateur of the music business and the founder and former CEO of MP3.com, one of the most popular Internet music sites ever. His newest startup, DAR.fm, is a centralized Web-based TiVo for radio. Users can search the programming schedules of over 600 music and talk-radio stations and schedule DAR.fm to record up to 4 hours of any broadcast.
Peter Rafelson – A New Chapter in a Long Hollywood Legacy
Growing up surrounded by Hollywood royalty, like Jack Nicholson, The Beatles and Bob Dillon, and being immersed in the renegade, independent film business of the 1960’s, Rafelson was blessed with a myriad of artistic role models. He shared this thought with me in a recent interview, “Growing up in that environment, it was very
Google kills SEO – Stay Alive with Social Media
I don’t know how many of you saw the news, but Google is changing how SEO is formulated. What? Yes, they’re tossing the algorithm out the window and writing a new recipe for how page ranking works. While some of the formula will remain as it is, a huge new piece will be based on what they’re calling a “social media grid.” What that means is if …
Join Me for a “Fireside Chat” with the Leading Minds in Tech and Digital Music / Media
Please join me each Monday evening at 5pm Pacific Time, as I host an intimate “fireside chat” with some of the leading minds in technology and digital music and media. You can find my entire library of recordings on my website as well as some personal interviews where I share about my own experiences over a twenty plus career in music and tech.
Making a Mark at Digital Hollywood Spring
I’m very excited to share with everyone that I will be moderating a panel session at Digital Hollywood Spring at the Ritz Carlton in Marina Del Rey on Wednesday May 4th. Here are the details on my panel, and some more information on the event itself.
Jeff Brandstetter – Thought Leader in Digital Music and Entertainment
Jeff Brandstetter is a digital music and entertainment lawyer with over 20 years of experience in film, TV, music, literary, new media and entertainment financing matters. He is also the co-author of the highly acclaimed book “The Music Business Explained in Plain English.” He appears frequently as a speaker and moderator on entertainment law matters and Is also the Co-Founder and CEO of IndiePlaya, a revolutionary online film distribution platform optimizing the marketing and distribution of independent films.
The Futures Agency
I was recently invited to be part of The Futures Agency by my good friend and colleague, Gerd Leonhard. For those of you who do not know, The Futures Agency is the name of Gerd’s company, but he’s also created an online industry think-tank of friends and colleagues. I’m super excited to be part of this think-tank and elite group of leaders in the digital industry.
An Interview with Dave Kusek, of the Berklee School of Music, and the Co-Author of “The Future of Music”
I recently interviewed Dave Kusek, of the Berklee School of Music, and the Co-Author of “The Future of Music.” Dave Kusek is a digital music executive and is responsible for helping to create the market for digital music as an entity. He created a hugely successful online music school berkleemusic.com for the prestigious Berklee College of Music. Berkleemusic has become the world’s largest music school teaching over 15,000 students a year globally.
Duran Duran – All You Need is Now
Highly collaborative and innovative, Duran Duran has spent thirty years fusing pop music with art, fashion and technology, bringing music videos from a marketing tool in the 80’s to one of the music industry’s most valued creative assets.
6 Ways to Build Your Brand and Grab Your Audience
In today’s world, the connection to your customer is your number one asset. The path to communicating most effectively to your “fans” literally becomes the yellow brick road. If you’re not giving your fan or client a myriad of choices through which to connect, you are missing out not only on revenues, but also on building your army of loyal brand advocates. Here are 6 best practices to implement immediately to forge a solid, long-standing relationship with your best audiences and clients.
An Intimate Q&A with Tom Silverman, CEO of Tommy Boy Entertainment
Tom Silverman, CEO of Tommy Boy Entertainment and the Force Behind the New Music Seminar Speaks with Kelli about where the Music Industry is Headed. Tom Silverman, CEO of Tommy Boy Entertainment and the Force Behind the New Music Seminar Speaks with Kelli about where the Music Industry is Headed.
Here are a few excerpts of my interview with Tom Silverman on my All Access Radio Show. To hear the entire interview, please visit my website at https://allaccessgroup.com.
Hot Stuff from Hot Caramel – Excerpts from my Interview with Irene Cara
Being able to support great artists and entrepreneurs as they break away from past successes in their lives and embark on the new is one of life’s biggest highs for me. Few performers have had the amazing success and influence of Irene Cara – I had the chance to interview Irene recently and to hear about her new group, “Hot Caramel.”
Gregg Allman – Somehow You’re Still on the Run
Gregg Allman has always been a guy who colors outside the lines, in my opinion. There’s no question that The Allman Brothers Band has serious staying power. Probably best known for “Sweet Melissa,” Allman is a bluesy, jam-band pioneer who practically invented Southern Rock. As most followers of Allman Brothers music probably know …
Remembering John Lennon – 30 Years Later
It’s honestly hard to believe that thirty years have passed since he was taken from us in a single moment’s insanity. In fact, most of the time, it’s hard to believe that John’s really gone at all. His was far more than the voice of a generation – it was often the voice of our hearts and our conscience.
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