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Life Beyond Labels

Bust through Barriers, Move Past Mediocrity, and Embrace Your Creativity as a Result!

Beyond the pandemic that has affected us across the globe externally, there is an equally insidious epidemic that has happened to many of us internally that is not widely discussed but which can be just as crippling – and for far more than a couple of years; for many of us it’s something that if not addressed consciously and mindfully can affect us for our whole life.

I’m talking about the impact of imprinting and conditioning that starts when we’re small and builds over time. Simply put, the effect of others labeling us – and ultimately labeling ourselves – without regard to the often crippling consequences.

No Surgeon General’s Warning

You know how on packs of cigarettes there used to be a warning about how smoking cigarettes could be harmful to your health (duh!)? Well, unfortunately, there’s no such warning about the impact of imposing (nearly always false!) labels on others and ourselves – I wish there were!

Did anyone ever tell you that you weren’t good enough at something? Or that you’d never amount to anything? Or that you weren’t smart enough? Or that you weren’t creative? That kind of labeling starts when we’re young, and it can leave a lasting, lingering imprint if we don’t address it. By contrast, when we have parents, relatives and teachers who encourage our individual gifts and talents, we’re far more likely to thrive – in school, at work and in life!

An avid reader as a child (and something of a loner inherently), I was told I wasn’t good at sports and should stay focused on my intellectual side. As a result, I never engaged in team sports and didn’t pursue athletics in any way other than as an observer. No surprise, when people were chosen for sports teams in school, I was always among the last to be picked.

Though my mom encouraged my sister and me to engage in arts and crafts. Though I actually won awards for my projects, my sister was dubbed “the artistic one,” and me “the intellectual.”

When John Lennon was five, at school his teacher asked him what he wanted to be when he grew up. He wrote down “Happy.” She told him he didn’t understand the assignment, and he told her that she didn’t understand life. Wise beyond his years even then at five years old!

More recently my friend rocker Paul Stanley of KISS recently observed something similar. A mother tweeted how her six-year-old daughter painted an amazing scene in an after-school art club and the art teacher told her she’d done it wrong. She was so upset as art was her favorite thing to do. Paul was mortified. He responded to the child through her mother, “your art is AWESOME!! There is no such thing as doing art ‘wrong.’ There are only teachers who are wrong! Keep doing exactly what you’re doing; I LOVE it!”

How about you? What labels have you carried throughout your life, and how have they impacted how you saw and interacted with the world in terms of barriers or constraints?

Busting Through (Usually False) Labels Is Liberating

As a result of growing up and living these false labels, we adopt belief systems about who we are and what we are and aren’t capable of. And we diminish our capabilities, hold ourselves back, and limit our life circumstances – all because of things others said that we took on as being true about us.

When you realize that you are not the labels others have imposed on you, you can free yourself to take back your power and choose to see yourself differently. When you see that those were just belief systems that no longer serve you (and never did – and weren’t even true!), you are free to take on whatever is calling to you to be and do now.

For example, you’re being led to take up painting (maybe for the first time ever) – but you’ve held that you weren’t creative all your life – try taking a class and dabbling in it; wade in and prove that in fact that believe was a lie.

One highly effective tool to begin breaking loose these old beliefs and thought patterns about ourselves is to question the truth about them. Byron Katie is an author and speaker who teaches a method of self-inquiry known as “The Work” (and has published books and courses on this approach). Effectively it encourages us with four powerful but simple questions to address stressful beliefs, anxieties, and assumptions that may have held us in their grip for years and gently moves us to self-evaluate whether these are really true – and to re-frame new possibilities that are likely to be more positive and freeing allowing us to move forward in our lives with peace and ease.

What Might Be Possible if You Embrace the Label of “Creator” (Get Curious)

A colleague of mine, Steve Chandler, is an inspiring coach and author. One of my favorite books of his addresses this topic head-on – and it’s simply called “Creator” (I highly recommend it).

Can you see how powerful it can be to make some time for introspection to consider where you may have held yourself back by living old beliefs, labels, and limitations that others (or you yourself) have imposed on you that have resulted in you playing small or holding yourself back in life? Can you also see the promise and potential in terms of what’s possible in your life when you shift out of those debilitating mindsets?

I hope you’ll make the time and effort to get curious, take a closer look and evaluate this for yourself. You owe it to yourself and to those you love to take the reins of your life, embrace the truth about your gifts and talents and who you really are, and plot a truly empowered course from here forward. I’d love to hear what you learn. Reach out to me if you want more support with this or just want to share your insights.

Forget Your Troubles, Come On Get Happy

Over the past year, since the pandemic and subsequent shut-downs have up-ended our world, there have been many things to worry about (legitimately). That said worrying is most often a complete waste of time and energy. It doesn’t solve the issues we’re faced with. Clear thinking and focused action solve problems. Worry and anxiety simply mask our thinking (like a Band-Aid) and drain us of vital energy when we could be applying our minds towards tangible solutions. Here are a few tips to support you in reducing your worries and embracing your life.

Take a Closer Look

The next time anxiety strikes and you feel overwhelmed or paralyzed, the best thing to do is to slow down and pause to stop the monkey mind that goes on in your brain. With just a brief break in the action and a deep breath, you can regain your composure, reflect on the situation objectively, and identify possible options to address it. You can reach out for support from trusted others around you as desired to provide you with much-needed perspective and insights.

From there, map out your worry about the situation in detail—and jot down at least three alternate courses of action you could take to address it. Options demonstrate there are several ways you can look at what’s going on, that you have choices, they can support your confidence, and provide you with the realization that you have more control over the situation than you first thought. It’s all about how you react.

By giving yourself a temporary pause, writing down and reflecting on the cause of your anxiety, you gain emotional distance. From there you can more objectively evaluate your options and which one feels like the best course of action in the moment. The more action you take, the more your worries fade away and the better your feel.

Accept the Worst-Case Scenario

When you break down your fears and get to the essence of what’s creating your anxiety, you come to the worst-case scenario around a given situation. At that point, you can see whether you could accept that scenario (the answer is usually yes if you get creative with options), and you can also evaluate objectively the likelihood of that worst-case outcome really taking place. Most often the reality is that it won’t happen, and if it did, that you’d be equipped to handle it.

For example, let’s say that you or your spouse gets laid off from your job unexpectedly. That’s a big fear that many people have! Typically either you have some emergency savings set aside in a rainy day fund and/or you’ll have some form of severance (and unemployment pay) and/or one of you is still bringing in an income.

Reducing your spending while the person out of work seeks a new job is often quite helpful—and you find that you may have been overspending on things that you didn’t really need to, which in itself can lead to better habits moving forward. You probably wouldn’t lose your house, and if you did then what? You may be able to move in with family or friends temporarily (or rent a place) until you got back on your feet financially. Would these be challenging options to have to deal with? Yes, but you would survive what undoubtedly would be a reasonably temporary situation. If you had to start over you could.

Knowing that you could survive your worst-case scenario provides you with a sense of calm, confidence, and peace of mind allowing you to take action and forge ahead.

Contain And Address Your Concerns

The best way to address your concerns (assuming they are valid versus your mind running amok) is to take focused action to move through them. When you can compartmentalize the situation at hand that’s got you in its grip, you can take the actions that are yours to take—and then get on with the rest of your life. Whatever’s causing the anxiety doesn’t need to paralyze you and your whole world as long as you’re taking productive steps toward resolving your concerns.

Again, this is where having a great support system and people in your inner circle that you can talk through options with can be instrumental in helping you get through trying times and unexpected challenges. They can support you emotionally and mentally to re-frame your reality, provide perspective, and often come up with creative options and solutions you may not have thought of in the heat of the moment when you’re too close to the situation at hand.

You’ve Got This

When something shakes up your world, give yourself the gift of a “time out” to pause, reflect and address the situation with calm, objectivity and support. That in itself should provide some much-needed relief. Keep breathing and keep the faith. When you trust yourself and come from a position of agency and composure knowing you can take care of virtually any situation (and manage your anxiety when it arises), you can often right the ship by identifying solutions and specific actions you can take to handle whatever is going on in your life. Remember that when you take care of today, tomorrow takes care of itself. No matter what, you’ve got this!

My SPITR i’view with Lee Abrams, Legend/Visionary/Architect of Media Evolution

The video podcast series “Who Knew – Smartest People in the Room” continues to deliver a range of terrific fireside chats with leaders in music/tech sharing their experiences and insights that have (and continue to) shape the space over time. I’m a guest host for the series, and recently enjoyed a wonderful conversation with Lee Abrams on media evolution.

The Lost Art of Being HONORABLE

Doing Right By Ourselves and Others as a Mindful Practice

Many of us were raised with the edict of “The Golden Rule.” You remember that one, don’t you? Essentially “do unto others as you would have them do unto you.” It seems to me people used to treat each other with more kindness and respect, with an intent to honor their commitments to one another, and to lift each other up with an eye towards improving and enhancing each other’s lives. Was that some utopian vision of yore? I don’t think so. But in recent times it appears those social mores have gone by the boards to a certain extent – and I’m hoping that as conscious individuals many of us will do what we can to restore them in our daily rounds and interactions with others. Because to do so is a sign of embracing our humanity and empathy and is something we are in control of.

What it Means to be Honorable and Why it Matters

Another timeless saying in our society is “your word is your bond.” The implication is that we act with honor and integrity and that when we make a commitment to someone or something, we follow-through and do what we say we’re going to. People can count on us; we are accountable. And again, that seems to be something that is more the exception than the norm. We need to be able to count on each other in life and in business; it’s how we make our decisions about who to be in a relationship with – in our choices of partners, friends, and in our business colleagues, bosses and the businesses and organizations we choose to engage with.

When people behave honorably and honor their word, that’s when trust develops. Without it, at best we become cynical and operate at arm’s length with others – and life can become a long slow trod through enemy territory where we have to be on our guard at every corner.

By contrast, when we engage with people who are honorable (and we are ourselves), we can relax and be our authentic selves, do our best work, and have an impact in creating the type of society and communities we choose to live in, a world where we have each others’ backs, and where we can count on each others’ support. That’s the type of role model we seek to create as an influence on our children and future generations. In this orientation, we can truly thrive.

How Being Honorable Makes a Difference for Ourselves and Others

There are many facets of how this looks and plays out – many examples beyond what we can cover in this brief article. One is transparency in business. Are we authentic and straightforward with our partners, colleagues, clients and shareholders in good times and bad, even when things have gone awry? Another is practicing kindness to others. Instead of bemoaning that a homeless person comes into an outdoor dining area with their shopping cart and sits among you and your fellow diners – do you chastise them and wish they would leave, or do you pick up the tab for their meal realizing one act of kindness can have a ripple effect to relieve someone’s misery and an otherwise challenging existence? And of course, there is being honorable to yourself. When you make a commitment to improve your own health and well-being, do you do what you said you were going to do in terms of regular exercise, eating healthy food, and practicing other self-care habits that can get you there, or do you succumb to self-sabotaging habits that contributed to the state you’re in that you’re seeking to shift out of? These are all things that can not only improve our own condition and that of our society (one act and mindful commitment at a time) – but that have a ripple effect on those we engage with. And the best news is that we’re in full control of behaving honorably many times in a given day.

Ideas to Improve Being Honorable as Part of a Mindful Practice

*When you make a commitment to yourself and others, show up and take action, and do what you said you would do (simple as that). If you can’t or you’ve changed your mind, choose again, recommit to your new direction, and let others know what they CAN count on you for.

*Be authentic and transparent – that’s honoring in and of itself. If a mistake gets made or circumstances change and you can’t honor your original intention – let those around you know, take ownership and responsibility, and share what you are willing to do from here forward. Don’t disappear, “ghost” others, and retreat – that’s cowardly and makes problems worse.

*Adopt a mindset of kindness and do what you can to support the well- being and success of others when you can. It can be simple gestures like smiling and waving at others, lending an ear or a shoulder to someone who’s having a challenging time, or something more complex like making a referral or writing a check when you can that has the potential to make a real difference in someone’s life. You’re literally investing in someone else’s success and paying it forward. What would life be like if more of us chose to behave this way on an ongoing basis?

We don’t have control of a lot in this complex world – especially in times of challenge and chaos as we’ve been enduring with the pandemic and other global circumstances of late, but we DO have control over how we treat ourselves, and how we interact with others – which with daily practice and intent can have a ripple effect in creating the type of society and world we choose to inhabit. What are you doing to practice being honorable? I’d really be interested to know.

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The New Venture Capital

On this show, I join Mona DeFrawi to talk about the new wealth creation and startup funding paradigm that is disrupting the venture capital industry. With $80T of US retail investor assets and years of dedicated SEC efforts and regulations to support capital formation and retail private market access – the Future Has Arrived!

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Kelli is “In the Hot Seat”

“In The Hot Seat” with Larry LeBlanc for CelebrityAccess. “In the Hot Seat” profiles entertainment leaders from around the world in a Q&A form. It was very exciting, and AAG invites you to click over and read the interview today!

This week In the Hot Seat with Larry LeBlanc: Kelli Richards, CEO and president, The All Access Group.

Today, as president and CEO of The All Access Group based in Cupertino, California in the heart of Silicon Valley and host of All Access Radio, Richards strives to create alliances between large content and technology companies, major artists, and consumer brands.

Richards guides her clients through the maze of leading-edge technologies and connections in order to get their products to more people. According to this savvy, fast-talking entrepreneur, her focus is on “strategic rainmaking, and creating opportunities between innovative technologies for digital distribution, and branded entertainment content.”

Digital Music East, Justin Timberlake, MySpace TV, and Where it’s All Headed

MySpace TV will still encompass the site’s library of 42 million songs and 100,000 music videos, and it will enable instant communication and huge search-ability around them between friends.

Who knows where MySpace TV will go from there? “As the plot of your favorite drama unfolds the joke of your favorite SNL character plays or even the last-second shot of your favorite team swishes the net, we’re giving you the opportunity to connect your friends to your moments as they’re actually occurring. This is the evolution of one of our greatest inventions, the television,” said Timberlake.

Thousand-Mile View of Life

One of my highlights for 2011 was a thousand-mile-high ride on a Zeppelin. Yes, one of those huge dirigibles that float over concerts and sporting events. Riding in a Zeppelin is a rare opportunity – in fact, there are only two airships in circulation for passengers – one in Germany and one in Silicon Valley. Rumor has it that the reason there was a free seat for me was because Mark Zuckerberg’s sister backed out at the last moment. I literally had only moments to make the decision and clear my calendar (no easy feat).

A Fireside Chat with Jack Buser, Director of PlayStation Home

I recently interviewed my good friend Jack Buser on my weekly online radio show. Jack Buser is the Director of PlayStation Home, which is a 3D virtual world and social game platform on the PS3. Home recently underwent a major redesign, and we were eager to hear about the new benefits and features. PlayStation Home is filled with hundreds of games – everything from pool tables and dart boards to full-on space shooters like Novus Prime: Escalation and massive online racing games like Sodium 2: Project Velocity. With Jack Buser at the helm, Home is leading the virtual world in community based user experiences, and doing an amazing job of it!

Fankix: The New Wave in Social Entertainment

I am thrilled to share that I’m now the VP of Artists & Brands for Fankix. Fankix delivers music to fans around the world with a unique social experience, deeper interaction with musicians and first-rate authentic content at no cost.

Cool or Not Cool? Bandzoogle and it’s Cool Connection to Direct-to-Fan

I recently inteviewed Dave Cool, the “voice” of Bandzoogle. Dave Cool writes the Bandzoogles blog, well known for inspiring and supporting Bandzoogle’s #1 mission: To make Direct-to-Fan a very real accomplishment for artists and bands everywhere. You can get a complimentary digital copy of “What is INDIE?” when you sign up for Dave’s mailing list at: https://bit.ly/hs4uk6

VIP Breakfast for Apple Alumni at the Silicon Valley Capital Club, San Jose, CA

I’m thrilled to invite you to join me for a VIP Breakfast for Apple Alumni at the Silicon Valley Capital Club in San Jose, CA on Thursday, December 8th, from 7-8am. I look forward to hosting an intimate breakfast and discussion exclusively for present and former Apple employees. This 1-hour Power Breakfast is about re-connecting & networking with Apple colleagues. We will explore how to take our businesses and our lives to a whole new level of success in the next year by building on the synergy of Apple alliances. The focus of this breakfast club will be my forthcoming eBook “The Magic & Moxie of Apple: An Insider’s View”. VIP Breakfast and a copy of the eBook (valued at $37) are limited to the first 12 people who respond.

A Fantastic Freebie from Fanatic.FM

To celebrate Fanatic.FM and their great contribution to DIY brand building for artists, Fanatic.FM is offering a special bonus for Kelli’s tribe. Click here for a free subscription to The Fanatic and enter to win a 1-hour session with the Fanatic.FM social media tune-up experts. Deadline: December 5.

We did it! #1 on Amazon in Music!!!

A HUGE thank you to everyone who supported the Amazon Launch for “Taking the Crowd to the Cloud – Social Media for the Music Industry” – an eBook that raises the bar and demystifies social media marketing, helping musicians, agents and anyone in our industry to THRIVE. Not only did we spend all of last weekend at #1, as I write this, we’re STILL top ten!

Hypebot Promotes “Taking the Crowd to the Cloud”

I’ll write a separate blog about how my eBook went all the way to #1 on Amazon this weekend, but I wanted to take a moment and offer a special thanks to Bruce Houghton – a powerful voice in the music industry – who writes for HypeBot. He made an exception to his SOP to review the book, and his observations are spot on and very important to me. Because of the holiday weekend, I made the executive choice to leave the eBook at the launch price just until mid-week, giving all of the artists out there a chance to grab it (and use it!). MANY thanks to Bruce and to everyone who supported our effort to offer a hands-on, simple, DIY look at social media for the music industry. ~ Kelli Richards

11/11/11 eBook Launch! Help me hit #1 on Amazon!

Taking the Crowd to the Cloud – SOCIAL MEDIA for the Music Industry Kelli Richards’ new eBook, “Taking the Crowd to the Cloud – SOCIAL MEDIA for the Music Industry,” teaches you to run your content, your revenue, your merch and your fan base ANY WAY YOU WANT TO. It’s easily the best eBook on Social Media for Musicians, ever.  Today is the ONLY day you can get the book on Amazon at $3.99. https://amzn.to/eBook-Crowd This eBook raises the bar and demystifies the social media process.  It will help you THRIVE in this tough economy and transform your online presence and your marketing mindset. It provides an overview of the top 10 online spaces and gives a brief look at how to maximize your social media presence to build and keep your audience – and turn them into your own personal sales force. MORE FANS! The ultimate end-game! BRAND TRANSFORMATION! (Yes, trust me, you are a brand!) MORE MONEY! That’s an easy one, more fans + more content = more sales. SIMPLE! Written in easy-to-follow language with easy-to-implement instructions. FAST! You’ll learn about 8 no cost Resources to build your brand and your fan base! STOP WORRYING! No more worrying about missing the opp for social media success. No Cost Online Business Tools and List Building Tools worth 10X’s the cost of the book. FR EE DOM! How about turning your work into a business that does not depend on a label, a manager or ANYONE. Do what you WHAT you want, WHEN you want, and WHERE you want… You can set your own hours… You can live anywhere… All you need is an internet connection… The sky is the limit. Kelli Richards’ new eBook, “Taking the Crowd to the Cloud – SOCIAL MEDIA for the Music Industry,” teaches you to run your content, your revenue, your merch and your fan base ANY WAY YOU WANT TO. It’s easily the best eBook on Social Media for Musicians, ever. Today is the ONLY day you can get the book on Amazon at $3.99. https://amzn.to/eBook-Crowd.

A Digital Insider Scoffs at Townshend

As an industry insider – on way more than one level – it’s hard to take Pete Townshend’s comments as anything more than another great artist railing at the system. Look, in the end, we all have to admit that the system is broken. That’s one thing that Townshend got right in that interview. After that? Well, it’s all up for debate. But the fact that the debate was called to the floor again, that’s a good thing.

The Future of Content, by Futurist, Gerd Leonhard

Gerd Leonhard’s intent to publish this eBook via Amazon Kindle, exclusively, at this very low price, is to make these ideas and concepts as widely available as possible while still trying to be an example of what digital, paperless distribution can look like, going forward. Definitely a GREAT investment at $2.99.

The Pandora Box of Mobile – The Sky’s the Limit

If you were at the Web 2.0 Summit in San Francisco last week, you probably heard Pandora Founder Tim Westergren share that SEVENTY PERCENT of their usage is through mobile venues. Yes. 70%. And having created a super-successful digital space for themselves, Pandora doesn’t see Spotify, iTunes, or any other competition eating their lunch any time soon.

Celebrity Wrangling.

When it comes to celebrity wrangling, helping a corporate client or event organizer secure the right celebrity to support their event or product campaign is definitely more art than science. The most important part of the process is bringing my 25 years of listening and experience to a discussion about the objectives of the client. Is it a company celebration? Is the event or campaign about supporting their employees (internal) or their brand (customers)? Is it to thank their sales team? Or perhaps an industry conference with VIPs?

Billboard.Biz – “Music-Industry Characters You Need To Follow”

In our recent one-on-one chat, thought leader Thomas Reemer shares about the application (and implication) of watermarks and how they effect digital distribution. (For those who don’t know, Thomas Reemer is the CEO of 88tc88.com – an online service that, among other things, translates western titles and artists, enabling access for Western Music to the vast Chinese mobile market.

Complimentary Access to NARM Webinar Thursday 9/22

I will be offering a 45 minute presentation with NARM this Thursday 9/22 at 1pm PST.

The team at NARM has graciously given me 15 free “seats” at the Webinar to share with my followers and colleagues. The topic will be “Taking The Crowd to The Cloud – Social Media for the Music Industry,” which was the focus of my recent eBook.

An Intimate Fireside Chat with Video Music Director and Producer, Robby Starbuck

This month’s Fireside Chat is an informal Q&A with Music Video Director and Producer, Robby Starbuck. Robby Starbuck is an artist who’s willing to take huge risks to walk the walk and paint his unique voice on his own private canvas — film. He’s directed music videos for such amazing artists as: Snoop Dogg, Smashing Pumpkins, Escape The Fate, Metric The Sounds, Pierce The Veil and dozens of others and has, to date, almost 28 million views on his YouTube channel.

An Intimate Fireside Chat with Thomas Dolby and Kelli Richards

Best known for his hit, “She Blinded Me with Science,” Thomas Dolby is much more than a recording artist. In fact, he’s STILL leading the tech revolution with his interactive game, Floating City, which reacts to player contributions, eventually granting access to Thomas’ newest music. This is digital technology meeting music at its best!

The Gifts of the Digital Age – Remember 9/11

Because of the advances in digital technology, we are able to keep alive the memories of those who lost loved ones on this day, ten years ago – and even more, to broadcast those memories to our nation and to our world. They do not remain locked in a vault somewhere, for eternity, they are instead broadcast to the far corners of the universe through social media.

VIP Breakfast at Digital Music West – Redefining Social Media for the Music Industry

I’m fortunate to lead a complimentary VIP breakfast kicking off the start of Day 2. This is an informal roundtable discussion focused on my newest eBook “Taking the Crowd to the Cloud – Social Media for the Music Industry” on Friday, October 7th, from 8:00-9:00am. The VIP Breakfast includes a vibrant discussion, great company, and a printed copy of my eBook, for the first 20 people who reserve their seat by Tuesday, October 4th (to do so, contact my team at sandy@allaccessgroup.com). The breakfast will coincide with the formal Amazon publication launch of my eBook on 11/11/11.

VizLingo – The Newest Gadget for Gen Z

Yes, the tech revolution has produced an endless stream of new gizmos, gadgets and tools. Some of these are vital to our day-to-day existence, like email, and some are simply a fun and entertaining distraction (Angry Birds anyone?)…

Not long ago, entrepreneurs Todd Younggren and Azeo Fables created hatched the idea to use the latest revolution in tech, mobile, to create a new way to communicate, and VizLingo was born.

Big Brother has Landed, and his name is Foursquare

Kelli Richards, technology futurist and consultant and CEO of the All Access Group shares her thoughts about Foursqure and their recent alliance with Groupon, BuyWithMe, Zozi, Gilt City, Living Social and AT&T Interactive — as well as finance giant, American Express.

CEO of All Access Group Invited to be in Alan’s Gang

Kelli Richards, a thought leader in digital music and entertainment, and one of only a few select members of Alan Weiss’ Master Mentor Program and Thought Leadership Summit, has recently been invited to participate both Weiss’ new Summit Global Network and also in the collaborative “Alan & the Gang.”
Alan & the Gang is an online destination where both aspiring and veteran entrepreneurs and business people can access thought leaders from around the globe. Kelli Richards joins a limited group of elite international experts in both process and content who contribute their intellectual property and expertise.

Chatting with Brenden Mulligan, Founder of OneSheet, the One Stop Solution for Artists

For a long time now, artists have been asked to create profiles on all of these different services, and one problem I felt was there was that there wasn’t necessarily an easy way to weave these together. What I wanted to do was make it incredibly easy for an artist to create a maintenance free web presence, something that would take them only a few minutes to do and be totally affordable.

Legacy and Celebrity Wrangling

One of the most important aspects of my career has been creating high impact collaborations between artists, celebrities and corporations, and sometimes between artists and charities. I call this celebrity wrangling. There’s no shortage of passion in the world surrounding celebrities and musicians; in fact, it’s rare to find one that doesn’t crave the opportunity to create lasting change and global/societal impact. Connecting the right artist for the right purpose – or simply being part of event production as a talent producer for award shows & charity events involving great artist/celeb talent, well, those are definitely career high points.

Kelli Richards Hosts a VIP Breakfast at the Bandwidth Music | Technology Conference

On Tuesday, August 16th, at 8am, industry thought-leaders, Kelli Richards, CEO of the All Access Group, will host an intimate breakfast and discussion to kick off day two of the annual Bandwidth Music | Technology Conference. The focus of this “breakfast club” will be Kelli Richards’ newest eBook “Taking the Crowd to the Cloud – Social Media for the Music Industry.” VIP Breakfast and a printed copy of the eBook (valued at $37) will be available to the first 20 people who respond. Please RVSP to reserve your VIP seat at the event. sandy@allaccessgroup.com

Taking the Crowd to the Cloud – Social Media for the Music Industry

My new eBook, Taking the Crowd to the Cloud – Social Media for the Music Industry, is an insider’s view on how it all comes together. It raises the bar and demystifies social media marketing, helping musicians, agents and anyone in our industry THRIVE – it empowers and transforms the marketing mindset.

Spotify ….Finally

Spotify ….Finally. Well, after all this time, what’s left to be said???   Except let’s give credit to the artist.  Tallulah by Tobias Norberg

Social Media Wars – How Wide Do We Open the Kimono? Google+, Facebook, Etc.

It is very easy to see why they don’t want to do battle with megalith Google over anything more than ad sales. One has to wonder, however, where the users come into play. Although diligently trying to evolve every single day, there’s absolutely NO guarantee that Facebook will not become the MySpace of tomorrow. (Meaning that they become a great neighborhood that nobody lives in or even visits any more – sort of the Three-Mile Island of Social Networks.) Simply building walls and creating friction will not protect them.

3 Best Practices for Working with a Coach

This is an easy task to throw out there and probably one of the toughest decisions we can make at any given time. The notion that the right teacher will show up at the right time in our lives is only partly true. We have to actively participate in our search with a clear picture of what we want in order to attract the right people, no matter what role they are to play in our lives – and also to be open to them when they appear. Having a crystal clear image of what you need in a coach – what their area of expertise is, how they resonate with who you are & your vision, and how they work with their clients are all vital ingredients in your process.

An Intimate “Fireside Chat” with Million-Dollar Coach and Author, Alan Cohen

Alan Cohen: I love coaching because it’s a really fast way to make progress. When I work with coaches, I find that each one has a unique passion, talent, interest and vision. Half of the game of becoming a coach is telling the truth and getting in touch with where your unique path lives… for you, you’re an expert and master in connecting people and in the media – nobody else does that like you.

Facebook + Skype = Hyper-Connectivity …. Or Virtual Un-Reality?

What does it mean that Facebook has partnered with Skype to offer video calling? Mark Zuckerberg, CEO of Facebook, has focused on the “social infrastructure” that’s been created by the Facebook team (and other social networks) and the Orwellian openness that’s become our lives (which he calls sharing). Is he right? Is he wrong?

Best Practices for the New World of Live Music

But if you’re playing in Rhode Island or Flint, Michigan, you have to seriously consider what the market can bear. A lower ticket price doesn’t have to mean you’re eating PB&J for a week either, it means you have to get creative, so that those who want more contact or have more expendable income, can choose to participate on a higher level. Consider a paid meet & greet before you go onstage, or an after party with some free merch to go with the separate ticket price.

An Intimate “Fireside Chat” with Hollywood Producer, Gary Goldstein

An excerpt of Kelli’s Q&A with Hollywood Producer, Gary Goldstein, an inspiring voice in the film and music industries. Gary Goldstein produced one of the most iconic cultural expressions of the last generation: Pretty Woman. He has gone on to mentor many of the leading creative voices in music and film. He is an accomplished film producer, an author, a speaker, an innovator, a philanthropist, and a great guy.

Connectivity – A Vision of the Future

Digital goes far beyond songs and iTunes and singles and lockers, it goes past movies and downloadable books and content, it’s way bigger than anything we could have imagined five years ago, and I have no doubt that five years from now will showcase something else that’s beyond what we might imagine today.

Cloudy Weather at Apple, Then and Now

It will come as no surprise to anyone that Apple’s stock will rise the moment Steve Jobs takes the stage later today. By any estimate, Apple is worth billions – with or without Steve Jobs – but like it or not, apple is not a democracy. It is an autocracy. It is a company carrying out the vision and changing the world, all according to the dictates of its leader, Steve Jobs.

Join Me in June for a “Fireside Chat” with the Leading Minds in Branding, Coaching and

I’m pleased to share with all of you that my weekly “All Access Radio” Show has developed a strong and loyal following! Over 20,000 downloads in just a few months. I’ve been graced to interview some of the top digital visionaries and leading voices in the music and technology industries, as well as some great voices in the music and entertainment industries.

God Only Knows. Minefields and Memories…

Adopt-a-Minefield benefit concert given by Sir Paul McCartney and Brian Wilson, where they joined together and sang, “God Only Knows.”

The concert and the song definitely live in my mind as one of the most moving and inspiring events that I ever participated in. Although there isn’t any video from the event to really speak of, there is a snippet of it in an Access Hollywood interview, speaking with Sir Paul and host, Jay Leno, about the event.

Karma-Chameleon. The Fast-Changing Metrics of Digital Music

The changes in the digital music world continue to inspire a lot more than fear – they’re creating connections on every level, minute by minute. It’s great to see the Billboard Music Awards getting so much attention on traditional media, but the truth is that their rankings simply don’t mean what they used to. Long recognized as the industry standard, it’s no secret that the on-demand player and purveyor of music (and ranking) is now YouTube.

Personalizing Lyrics – One Amazing, Creative Way to Personally Rock The Fan Base

As a true lover of technology, as well as a coach in both the business world and in the digital music space, when I come across a tech solution that changes the course of a musician’s business and revenue stream, and builds a better fan base – well, let’s just say it’s always a reason to celebrate. As the music industry has been pummeled over the last decade, hit with punches from outside and inside of itself, creativity has turned out to be the number one solution to surviving – and thriving – the ever changing landscape.

Michael Robertson Talks about DAR.fm, MP3tunes, Amazon and the Cloud Music Industry…

Excerpt of Kelli Richards’ Q&A with Michael Robertson, the Bad Boy of the Digital Music Industry. Michael Robertson is a longtime provocateur of the music business and the founder and former CEO of MP3.com, one of the most popular Internet music sites ever. His newest startup, DAR.fm, is a centralized Web-based TiVo for radio. Users can search the programming schedules of over 600 music and talk-radio stations and schedule DAR.fm to record up to 4 hours of any broadcast.

Peter Rafelson – A New Chapter in a Long Hollywood Legacy

Growing up surrounded by Hollywood royalty, like Jack Nicholson, The Beatles and Bob Dillon, and being immersed in the renegade, independent film business of the 1960’s, Rafelson was blessed with a myriad of artistic role models. He shared this thought with me in a recent interview, “Growing up in that environment, it was very

Google kills SEO – Stay Alive with Social Media

I don’t know how many of you saw the news, but Google is changing how SEO is formulated. What? Yes, they’re tossing the algorithm out the window and writing a new recipe for how page ranking works. While some of the formula will remain as it is, a huge new piece will be based on what they’re calling a “social media grid.” What that means is if …

Making a Mark at Digital Hollywood Spring

I’m very excited to share with everyone that I will be moderating a panel session at Digital Hollywood Spring at the Ritz Carlton in Marina Del Rey on Wednesday May 4th. Here are the details on my panel, and some more information on the event itself.

Jeff Brandstetter – Thought Leader in Digital Music and Entertainment

Jeff Brandstetter is a digital music and entertainment lawyer with over 20 years of experience in film, TV, music, literary, new media and entertainment financing matters. He is also the co-author of the highly acclaimed book “The Music Business Explained in Plain English.” He appears frequently as a speaker and moderator on entertainment law matters and Is also the Co-Founder and CEO of IndiePlaya, a revolutionary online film distribution platform optimizing the marketing and distribution of independent films.

The Futures Agency

I was recently invited to be part of The Futures Agency by my good friend and colleague, Gerd Leonhard. For those of you who do not know, The Futures Agency is the name of Gerd’s company, but he’s also created an online industry think-tank of friends and colleagues. I’m super excited to be part of this think-tank and elite group of leaders in the digital industry.

An Interview with Dave Kusek, of the Berklee School of Music, and the Co-Author of “The Future of Music”

I recently interviewed Dave Kusek, of the Berklee School of Music, and the Co-Author of “The Future of Music.” Dave Kusek is a digital music executive and is responsible for helping to create the market for digital music as an entity. He created a hugely successful online music school berkleemusic.com for the prestigious Berklee College of Music. Berkleemusic has become the world’s largest music school teaching over 15,000 students a year globally.

Duran Duran – All You Need is Now

Highly collaborative and innovative, Duran Duran has spent thirty years fusing pop music with art, fashion and technology, bringing music videos from a marketing tool in the 80’s to one of the music industry’s most valued creative assets.

6 Ways to Build Your Brand and Grab Your Audience

In today’s world, the connection to your customer is your number one asset. The path to communicating most effectively to your “fans” literally becomes the yellow brick road. If you’re not giving your fan or client a myriad of choices through which to connect, you are missing out not only on revenues, but also on building your army of loyal brand advocates. Here are 6 best practices to implement immediately to forge a solid, long-standing relationship with your best audiences and clients.

An Intimate Q&A with Tom Silverman, CEO of Tommy Boy Entertainment

Tom Silverman, CEO of Tommy Boy Entertainment and the Force Behind the New Music Seminar Speaks with Kelli about where the Music Industry is Headed. Tom Silverman, CEO of Tommy Boy Entertainment and the Force Behind the New Music Seminar Speaks with Kelli about where the Music Industry is Headed.

Here are a few excerpts of my interview with Tom Silverman on my All Access Radio Show. To hear the entire interview, please visit my website at https://allaccessgroup.com.

Hot Stuff from Hot Caramel – Excerpts from my Interview with Irene Cara

Being able to support great artists and entrepreneurs as they break away from past successes in their lives and embark on the new is one of life’s biggest highs for me. Few performers have had the amazing success and influence of Irene Cara – I had the chance to interview Irene recently and to hear about her new group, “Hot Caramel.”

Gregg Allman – Somehow You’re Still on the Run

Gregg Allman has always been a guy who colors outside the lines, in my opinion. There’s no question that The Allman Brothers Band has serious staying power. Probably best known for “Sweet Melissa,” Allman is a bluesy, jam-band pioneer who practically invented Southern Rock. As most followers of Allman Brothers music probably know …

Remembering John Lennon – 30 Years Later

It’s honestly hard to believe that thirty years have passed since he was taken from us in a single moment’s insanity. In fact, most of the time, it’s hard to believe that John’s really gone at all. His was far more than the voice of a generation – it was often the voice of our hearts and our conscience.

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