Resources
VIP Breakfast for Apple Alumni at the Silicon Valley Capital Club, San Jose, CA
I’m thrilled to invite you to join me for a VIP Breakfast for Apple Alumni at the Silicon Valley Capital Club in San Jose, CA on Thursday, December 8th, from 7-8am. I look forward to hosting an intimate breakfast and discussion exclusively for present and former Apple employees. This 1-hour Power Breakfast is about re-connecting & networking with Apple colleagues. We will explore how to take our businesses and our lives to a whole new level of success in the next year by building on the synergy of Apple alliances. The focus of this breakfast club will be my forthcoming eBook “The Magic & Moxie of Apple: An Insider’s View“. VIP Breakfast and a copy of the eBook (valued at $37) are limited to the first 12 people who respond.
RVSP by Friday, December 2nd to reserve your VIP seat at the event. sandy@allaccessgroup.com
Kelli Richards
CEO
The All Access Group, LLC
A Fantastic Freebie from Fanatic.FM
To celebrate Fanatic.FM and their great contribution to DIY brand building for artists, Fanatic.FM is offering a special bonus for Kelli’s tribe. Click here for a free subscription to The Fanatic and enter to win a 1-hour session with the Fanatic.FM social media tune-up experts. Deadline: December 5.
At Fanatic.fm, musicians, brands and fans unite to create music that changes the world. For musicians, Fanatic.fm is an innovative album publishing platform where brands bid to sponsor new musical projects. Bands take control over choosing sponsors. Every time music is played using the Fanatic.fm player, which can be embedded in any site or social media page, the band is paid a set cost per music play by their sponsor. Learn more at www.fanatic.fm.
Kelli Richards
CEO
The All Access Group, LLC
We did it! #1 on Amazon in Music!!!
A HUGE thank you to everyone who supported the Amazon Launch for “Taking the Crowd to the Cloud – Social Media for the Music Industry” – an eBook that raises the bar and demystifies social media marketing, helping musicians, agents and anyone in our industry to THRIVE. Not only did we spend all of last weekend at #1, as I write this, we’re STILL top ten!
Essentially, Taking the Crowd to the Cloud empowers and transforms the marketing mindset for artists. Featuring a few tips on the most commonly used social networks (like Twitter and Facebook); it also holds the keys to eMail marketing, Streaming Radio, YouTube, and Meetup Groups. (It even covers how to port your MySpace contents to Facebook Music.)
Although we’ve put the price raise into Amazon, it’s STILL at $3.99 while they process it, so grab your copy now if you haven’t already.
If you choose to, you may buy the book from my website for full price ($37) and have access to continually refreshed and updated content on this topic as a BONUS addendum.
Kelli Richards
CEO
The All Access Group, LLC
Hypebot Promotes “Taking the Crowd to the Cloud”
I’ll write a separate blog about how my eBook went all the way to #1 on Amazon this weekend, but I wanted to take a moment and offer a special thanks to Bruce Houghton – a powerful voice in the music industry – who writes for HypeBot. He made an exception to his SOP to review the book, and his observations are spot on and very important to me. Because of the holiday weekend, I made the executive choice to leave the eBook at the launch price just until mid-week, giving all of the artists out there a chance to grab it (and use it!). MANY thanks to Bruce and to everyone who supported our effort to offer a hands-on, simple, DIY look at social media for the music industry.
~ Kelli Richards
Kelli Richards’ Social Media For Music eBook Just $3.99 Today Only – Published 11/11/11
I don’t normally due blattant pitches for book’s seminar’s, etc. But after downloading Kelli Richard‘s eBook Taking the Crowd to the Cloud – Social Media for the Music Industry
Kelli’s guide covers all the usual modern marketing avenues from a musician’s perspective: Facebook, YouTube, Twitter, blogging, email marketing and even MySpace. There are also chapters on less utilized recources like Blog Talk Radio, Linkedin, Meetups and live event networking. Along the way, there are examples and short case studies.
Finally, she takes a look at several of the major players in ditect to fan marketing including ReverbNation, Topspin and Nimbit as monetization tools. It’s all there. But don’t just read about it. Use it.
$3.99 today only:Taking the Crowd to the Cloud – Social Media for the Music Industry
Written by Bruce Houghton, in DIY for Hypebot
Kelli Richards,
CEO of The All Access Group, LLC
11/11/11 eBook Launch! Help me hit #1 on Amazon!
Taking the Crowd to the Cloud –
SOCIAL MEDIA for the Music Industry
Kelli Richards’ new eBook, “Taking the Crowd to the Cloud – SOCIAL MEDIA for the Music Industry,” teaches you to run your content, your revenue, your merch and your fan base ANY WAY YOU WANT TO. It’s easily the best eBook on Social Media for Musicians, ever. Today is the ONLY day you can get the book on Amazon at $3.99. https://amzn.to/eBook-Crowd
This eBook raises the bar and demystifies the social media process. It will help you THRIVE in this tough economy and transform your online presence and your marketing mindset.
It provides an overview of the top 10 online spaces and gives a brief look at how to maximize your social media presence to build and keep your audience – and turn them into your own personal sales force.
- MORE FANS! The ultimate end-game!
- BRAND TRANSFORMATION! (Yes, trust me, you are a brand!)
- MORE MONEY! That’s an easy one, more fans + more content = more sales.
- SIMPLE! Written in easy-to-follow language with easy-to-implement instructions.
- FAST! You’ll learn about 8 no cost Resources to build your brand and your fan base!
- STOP WORRYING! No more worrying about missing the opp for social media success.
- No Cost Online Business Tools and List Building Tools worth 10X’s the cost of the book.
- FR EE DOM! How about turning your work into a business that does not depend on a label, a manager or ANYONE. Do what you WHAT you want, WHEN you want, and WHERE you want… You can set your own hours… You can live anywhere… All you need is an internet connection… The sky is the limit.
Kelli Richards’ new eBook, “Taking the Crowd to the Cloud – SOCIAL MEDIA for the Music Industry,” teaches you to run your content, your revenue, your merch and your fan base ANY WAY YOU WANT TO. It’s easily the best eBook on Social Media for Musicians, ever.
Today is the ONLY day you can get the book on Amazon at $3.99. https://amzn.to/eBook-Crowd.
A Digital Insider Scoffs at Townshend
As an industry insider – on way more than one level – it’s hard to take Pete Townshend’s comments as anything more than another great artist railing at the system. Look, in the end, we all have to admit that the system is broken. That’s one thing that Townshend got right in that interview. After that? Well, it’s all up for debate. But the fact that the debate was called to the floor again, that’s a good thing.
Let’s look at what he probably got wrong. Apple is not the villain here. In fact, probably the opposite. Apple is responsible for 75% of all LEGAL music downloads. And there’s no way that this makes them a vampire. It makes them a hero, of sorts. By creating a closed system, where one download went to ONE machine, Apple stopped the bleeding of way more than royalties. It addressed a cultural shift that it was OKAY to steal music. “Sharing.” So there’s something else that Townshend got right in that interview. Stealing and sharing are not the same thing – and the mere idea that music should be free is an utter insult to the millions of people who give their lives to create it.
I should disclose here that I was part of Apple way back when and helped launch digital music before it broke wide open, but my 13+ years in digital consultancy have certainly shown me every side of this equation (and argument).
Whether or not music should be free has gone where it belongs. It’s gone to artist-controlled DIY. DIY creation and DIY distribution. The indie artists have unlocked the code. Give away great material to build a tribe, and get that tribe to adore you. They’ll show up with the money, for sure, but only after the love affair has begun.
Here’s the other problem with Pete’s point of view – it assumes that Apple controls the digital distribution industry, and quite simply, it does not. In the world of Spotify and MusicShark and locker systems, Apple is only one giant float in the parade. Let’s clarify, they may even be leading the parade, but after a brief initial claim to the universe, way back when, they’re far from alone. Having said that, it’s obvious that the consumer, overall, loves Apple. Quite simply, in the words of futurist Gerd Leonhard, it’s easy. It’s a plug and go solution. It meets busy consumers where they want to be met, and serving the consumer IS the end game on the business side of music (and anything digital).
The artistic side? Producing great content and hiring mentors to aide and abet that? I wish I could ask Townshend why that is at all iTunes’ responsibility. That is a model that we see fading at every label, sadly (& that’s me wearing my hat as a former A&R exec at one of the majors). From this insider’s viewpoint, however, it will fade, but not die. There is a space for grooming artists, from a label’s point of view – otherwise we end up with the music industry’s version of Yentl for every project. (The same Editor, Producer, Writer and Actress, if you needed me to spell out that comparison.) Without label support, bands have limited objectivity of their work, at best. But we KNOW what percentage of artists get signed. So this new world of digital DIY is an amazing opportunity for artist AND consumer. Which brings us to Townshend’s issue with gatekeepers – one that social media and DIY will summarily trump, given enough time. Spaces like iLIke and Facebook will level the playing field.
Finally, it’s NOT Apple’s job to bridge the gap between labels and DIY. They are, like it or not, a retailer. Why should they be expected to fix what’s broken in music? The business model for direct sales/acquisition of recorded music in the traditional sense is collapsing.
But with all of the GREAT minds in the digital and music space, of course we’ll find a new model. Music does far more than soothe the savage breast, it is the most vital language of unification. Ask the millions of Chinese listening to Gaga or Beiber – or just look at the worldwide recognition of Mozart. Or the global domination of Idol.
Yes, there are definitely parts of the foundation with cracks, or worse, but I have full confidence from my life experience of consulting with the industry leaders and artists, that we’ll find a new and more powerful model to propel us forward. Until then, in the immortal words of Sonny and Cher, the beat goes on.
Kelli Richards
CEO
The All Access Group, LLC
The Future of Content, by Futurist, Gerd Leonhard
Gerd Leonhard is a media futurist, writer, keynote speaker and strategist with 25 years in the tech and entertainment industries in all major markets. Leonhard’s focus is on new technologies in content, media and technological convergence, and he’s just published his newest book on Kindle, “The Future of Content.” https://gerd.fm/focbook
Leonhard’s intent to publish this eBook via Amazon Kindle, exclusively, at this very low price, is to make these ideas and concepts as widely available as possible while still trying to be an example of what digital, paperless distribution can look like, going forward. Definitely a GREAT investment at $2.99.
Gerd Leonhard has been writing about the future of content (i.e. music, film, TV, books, newspapers, games etc.) since 1998. He has published 4 books on this topic, 2 of them on music (The Future of Music, Music 2.0). For the past 10 years, Leonhard has been deeply involved with many clients in various sectors of the content industry, in over 17 countries, and it’s been a great experience, he says. “I have learned a lot, I have listened a lot, I have talked even more (most likely:) and I think I have grown to really understand the issues that face the content industries – and the creators, themselves – in the switch from physical to digital media.”
This Kindle book is a highly curated collection of the most important essays and blog posts Leonhard has written on this topic, and even though some of it was written as far back as 2007. “I believe it still holds water years later. I have tried to only include the pieces that have real teeth. Please note that the original date of each piece is shown here in order to allow for contextual orientation.”
[audio:https://allaccessgroup.com/wp-content/uploads/2011/04/Gerd-Leonhard-Final-Edited.mp3|titles=Gerd Leonhard Final Edited]You can hear my recent one-on-one interview with Gerd here.
For those of you who do not know, I’m part of The Futures Agency, an online industry think-tank founded by Gerd Leonhard. The Futures Agency is based on 5 key principles: 1. Knowledge grows when shared, therefore we share everything 2. Proudly find elsewhere (PFE) 3. Do what you do best and link to the rest (*Jeff Jarvis) 4. Spend less time being important and more time being relevant 5. The leaders of the future are connectors – not just directors.
I’m proud to be part of this stellar group, and encourage everyone to pick up Gerd’s latest eBook and to spread the word and support your own followers and colleagues with this great collection of Gerd’s work.
https://www.amazon.com/The-
Kelli Richards,
CEO of The All Access Group, LLC
The Pandora Box of Mobile – The Sky’s the Limit
If you were at the Web 2.0 Summit in San Francisco last week, you probably heard Pandora Founder Tim Westergren share that SEVENTY PERCENT of their usage is through mobile venues. Yes. 70%. And having created a super-successful digital space for themselves, Pandora doesn’t see Spotify, iTunes, or any other competition eating their lunch any time soon.
Tim Westergren shared the following about the portability of the iPhone and its impact on Pandora, “Overnight it transformed our business. We almost doubled our growth rate. It changed Pandora from being desktop computer radio to being like real radio.”
One can’t completely appreciate the enormous (and growing) impact of the mobile industry without really understanding its past. On my BlogTalkRadio series, I recently interviewed my longtime colleague, Anthony Stonefield, a leader in the mobile and digital industries, who literally pioneered downloadable song distribution in the 90’s and popularized ringtones worldwide in 2000 (creating today’s $8 billion ringtone market). Anthony also executive produced the worldwide mobile program for the Live 8 event, and the mobile charity part of Melissa Ethridge’s “I Run for Life” breast cancer campaign, among others. I asked Anthony Stonefield where he thought super distribution will take us in the next few yeas and to talk about SmartPhones and their broad effect on users.
“Smartphones put everything that you had on your PC into your hand… I think what’s happening now is that we’re unlocking the true internet. Until today, we have always thought that we are driving the web, but now, SmartPhones are reaching down into the emerging markets, to the next several billion individuals, and these people are creating revolutions, changing the face of the planet, because they’re getting their first real-time connection to the rest of the world, through SmartPhones. As these phones infiltrate emerging markets, we have a whole new world to embrace… this is changing the nature of the human being and the way we interact.”
“My experience is that entertainment media is always consumed on impulse. So the technical solutions are also part of this equation. 4G will eventually enable a distribution model that can scale, but until then, we face serious limitations of scale… 4G has a way to go before it can provide viable, reliable user experiences, but it does enable a way to discover and present media very rapidly.”
You can hear the entire interview here.
Getting back to the future, so to speak, Pandora’s founder explained at the Web 2.0 Summit that Pandora transformed from a simple desktop radio to a “real” radio when users started taking their iPhones and plugging them into their cars and living rooms. It’s important to realize that, conceptually, Tim Westergren does not consider Pandora competition to Apple, Spotify or other subscription music services. He considers it a streaming radio service, and does not charge for participation.
With revenue skyrocketing due to ad sales, similar to traditional radio, Pandora has forayed further into radio, actually developing programming and content – and perhaps even newscasts and “sports radio” broadcasts in the future, further solidifying them as the leader in this industry – at least for now. Like any great industry, competitors WILL show up. AOL, who could arguably be called the founder of online radio, relaunched its own product within hours of Westergren’s speech, with half of the audio commercials. (And AOL Radio already carries ESPN Radio and ABC News stations.)
It’s hard to know if AOL will be the biggest contender in the mobile war, but with Smartphones becoming the “transistor radios” of the future, Pandora’s box is definitely filled with opportunity.
A client of mine is about to launch her 2nd eBook. I’d like to change the price on her FIRST eBook on Amazon (and everywhere else it’s up). Could someone tell me how to do that? If you need to see the eBook for some reason, it can be found at: https://www.amazon.com/Taking-Crowd-Cloud-Industry-ebook/dp/B005H3ZK1Y
Kelli Richards,
CEO of The All Access Group, LLC
Celebrity Wrangling.
When it comes to celebrity wrangling, helping a corporate client or event organizer secure the right celebrity to support their event or product campaign is definitely more art than science. The most important part of the process is bringing my 25 years of listening and experience to a discussion about the objectives of the client. Is it a company celebration? Is the event or campaign about supporting their employees (internal) or their brand (customers)? Is it to thank their sales team? Or perhaps an industry conference with VIPs?
From there, we create a wish list of who they’d love to have stand on their stage or showcase their product or company, as well as what “type” of spokesperson or entertainer – for instance, a musician, a comedian, an actor or actress. Then we put together a prioritization and an outreach plan, something I’ve developed strong expertise in doing successfully after many years. We also create a list of gives and gets – is the celebrity or artist being compensated? Is the event so grand that it’s simply a win/win for them to participate? And then the back-and-forth between the client and the celebrity rep begins, and the process of creating a strong win for both sides unfolds.
The biggest impact in terms of having a celebrity or artist aligned with a campaign or event is what I call the “halo effect” – when an audience feels cared for and honored when a celebrity or artist that they trust is behind the company or the product. This generally results in a memorable experience and a long lasting increase in trust and credibility.
In addition, celebrity involvement can result in much greater visibility, acceleration, and traction for a start-up – and much greater exposure if you’re doing something on the web or in social media. It increases the attraction to the product or company like a magnet, based on the following and popularity of the celebrity and their brand. Finally, with the timeless nature of the web, this association with an artist will stand the test of time, being discovered again and again through a simple Google Search.
Not sure how a celebrity or artist might fit into your start-up, product or event? Reach out to me and ask. Kelli@AllAccessGroup.com
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“Kelli’s contributions as co-producer of ‘MusicBiz 2005′ have been essential. Her relationships and management of them, as well as her conceptual abilities have been a cornerstone of the business we have been developing. I can’t imagine that it (the conference) would have happened without her. For starters, she brings a tremendous understanding of the market, a stellar reputation, loyal relationships among the leaders in the field, highly developed written and oral communication skills, untiring work ethic, excellent team building skills, and total reliability….”
~ David Schwartz, Executive Producer – MusicBiz
“Kelli has proven to be an excellent resource for Red Herring Events. She contacted over 50 musicians and celebrities for our Herring on Hollywood event. Kelli is both professional and a pleasure to work with. With her assistance, we were able to book the musician Ice-T to speak on the music panel. We will definitely be using Kelli’s services for future events.”
~ Beth Curran, Event Producer – Red Herring Magazine
Kelli Richards,
CEO of The All Access Group, LLC
Billboard.Biz – “Music-Industry Characters You Need To Follow”
Even with the best of intentions, in today’s hyperdriven digital age, it’s easy to use someone else’s article or lyrics and misunderstand how copyright and sourcing needs to be applied. And so, in addition to sharing some great insights around the global issue of copyright, on today’s blog I also want to thank Billboard for sharing their Twitter list of “Music-Industry Characters You Need To Follow” which was used, in large part, in my own social media eBook, “Taking the Crowd to the Cloud – Social Media for the Music Industry.”
Because she had made a few significant changes to the list, my copyeditor did not realize she should source the list and link it back to Billboard. I’ll certainly change it in reprints, and will source Billboard.biz in my webinars and teleseminars on the topic, but I also wanted to publicly acknowledge and thank Billboard and Billboard.Biz for being an amazing source of information and support to the music industry.
Copyright is definitely one of the greatest issues that has come to the forefront of the new digital age. Of course, it was always an issue. But when music and literature were hard pressed into vinyl and pages, and the middlemen controlled the product funnel, believe it or not, it was much easier to keep tabs on who owned what. With media passed around at the speed of light via digital distribution, solutions like meta-tagging and “watermarking” become an artist’s lifeline to their work. In our recent one-on-one chat, thought leader Thomas Reemer shares about the application (and implication) of watermarks and how they effect digital distribution.
(For those who don’t know, Thomas Reemer is the CEO of 88tc88.com – an online service that, among other things, translates western titles and artists, enabling access for Western Music to the vast Chinese mobile market, including direct access to China Mobile, China Unicom and China Telecom – the trifecta of the Chinese tech industry.)
Please click here to listen to my entire interview with Thomas, and if you’d like to be included on the MP3 distribution for my entire interview series (with industry leaders like Ian Rogers, CEO of TopSpin Media; Michael Robertson, CEO of MP3.com and DAR.fm; and groundbreaking musicians, such as David Pack, Musician, Songwriter and Lead Singer for Ambrosia; and Academy Award Winner, Irene Cara) simply sign up for “VIP Access” at the top of my website at AllAccessGroup.com.
Kelli Richards,
CEO of The All Access Group, LLC
PS: To get your own copy of my eBook, “Taking the Crowd to the Cloud – Social Media for the Music Industry,” and be invited to the exclusive webinar to support my readers on this topic, please click on the title.
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Kelli Richards Hosts a VIP Breakfast at the Bandwidth Music | Technology Conference
On Tuesday, August 16th, at 8am, industry thought-leaders, Kelli Richards, CEO of the All Access Group, will host an intimate breakfast and discussion to kick off day two of the annual Bandwidth Music | Technology Conference. The focus of this “breakfast club” will be Kelli Richards’ newest eBook “Taking the Crowd to the Cloud – Social Media for the Music Industry.” VIP Breakfast and a printed copy of the eBook (valued at $37) will be available to the first 20 people who respond. Please RVSP to reserve your VIP seat at the event. sandy@allaccessgroup.com
The Bandwidth Music | Technology Conference is for music and technology professionals and focuses on the evolving musical experience. Topics focus on marketing, fan behavior, trends and future forecasts, and an examination of the ways people discover, purchase, interact with, and are exposed to music.
Please RVSP to reserve your VIP seat at the event. sandy@allaccessgroup.com
Taking the Crowd to the Cloud – Social Media for the Music Industry
After 25+ years in the digital space, it’s hard to ignore that the music industry has turned into a very complicated space — and believe me, marketing was NEVER easy to begin with.
My new eBook, Taking the Crowd to the Cloud – Social Media for the Music Industry, is an insider’s view on how it all comes together. It raises the bar and demystifies social media marketing, helping musicians, agents and anyone in our industry THRIVE – it empowers and transforms the marketing mindset.
Featuring TEN top social networks for musicians, this eBook maximizes your social media to build (and keep) your audience. It holds the key to eMail Marketing, YouTube, Facebook, Twitter and several hot secrets in Social Media. (It even covers how to port your MySpace contents to Facebook Music.) For $37 this is easily the million dollar choice.
Go to https://allaccessgroup.com/products/taking-the-crowd-to-the-cloud to get your copy and find out more.
To your success!
Kelli Richards,
CEO of All Access Group
Is Mobile Advertising Over Before it Began? One or Two Standouts Still in the Game
Unlike social media marketing, social advertising seems to be taking a big hit from the never-ending recession we find ourselves in as a nation. I say this because it seems that the newest golden egg in advertising, Mobile, had hit a new low before it ever reached any kind of high. And if you look deeper, what it’s really indicative of is click based marketing overall.
It’s been interesting to watch mobile marketing come to life. I worked in this space with Virgin Mobile several years ago; and at that point it was more of an evangelism exercise trying to educate major brands and media companies about what this was all about. Now it’s an evangelism to get them to stay the course and build an audience.
How does this all play out in the new digital age, if audiences and ROI aren’t born overnight? With 56% of Fortune 500 marketers dissatisfied with or simply not using click-based mobile advertising, it’s possible that only a few strong companies will be able to ride the wave, approach smaller marketing businesses, provide a good service at the right price, and hang in there until the economy turns.
One of the few standouts who seem to be weathering the storm and getting it right is Augme Technologies. Augme has created what they call the “AD LIFE™ Ad Network” to help marketers engage with their best consumers. Basically, by using sophisticated targeting options, Augme reaches 100+ million unique visitors (and 9+ billion impressions) each month. It’s the targeting that makes this unique and successful, with options that range from region to behavior to platform and device, as well as a huge array of demographic combinations.
If you follow the old-adage that the best customer is one you already have, then the mobile marketing industry should first be able to count on repeat business from established clients before creating a trajectory of higher profits. In this case, it doesn’t look like that will happen, not at the present time anyway. But having an example of a company that’s navigating these new waters successfully does give some hope.
With Smartphones taking over the mobile industry at a phenomenal rate, the mobile advertising world should look like a wide open field of opportunity, but right now, the numbers just don’t support this. A recent survey showed that although 93% of marketers would move further into mobile ad spending – 43% of that group cites a low return on investment as a block to continuing with the platform.
Another statistic worth mentioning is that the most effective mobile ad campaigns were email based, where consumers had signed up and chosen to participate. Just a note, this is something that social media marketers have known for over a decade.
“Signup ads are native to mobile advertising,” said Zephrin Lasker, CEO and co-founder, Pontiflex, one of the largest players in the mobile ad field. “People have a new sense of control and meaningful experiences with brands.”
In the end, this forum also demands a new level of creativity, collaboration and UE, user experience. If Angry Birds can become a phrase and experience that 78% of mobile phone users know and have participated with, then Angry Birds who drink Dr. Pepper makes perfect sense.
Kelli Richards, CEO of All Access Group
For more information on Social Media Marketing, especially in how it affects the Music Industry, grab a copy of my new eBook: “Taking the Crowd to the Cloud – Social Media for the Music Industry.”
The music industry has turned into a very complicated space, and marketing was NEVER easy to begin with. Written by industry insider, Kelli Richards, “Taking the Crowd to the Cloud – Social Media for the Music Industry” raises the bar and demystifies social media marketing, helping musicians, agents and anyone in our industry to THRIVE – it empowers and transforms the marketing mindset. Featuring TEN top social networks for musicians, this eBook maximizes your social media to build (and keep) your audience. It holds the key to eMail Marketing, YouTube, Facebook, Twitter and several hot secrets in Social Media. (It even covers how to port your MySpace contents to Facebook Music.) For $37 this is easily the million dollar choice.
Tech + Media – The Honeymoon Between GoogleTV and Logitech Ends, but the Marriage Continues
The marriage of tech and media is definitely a rocky one at times, and Web TV is no exception. Despite all promises, like all relationships, things are always evolving – and sometimes they work, and sometimes they don’t. The latest tech / media couple in trouble appears to be Logitech and Google. With the rocky start to Google TV, Logitech is also hung up in every way possible. Why? They supply the tech end of GTV with the Revue Google TV set-top box.
Google TV is a pretty cool product – and quite possibly the future of ALL TV – or at least a glimpse of it, providing access to live TV, on-demand programming, recorded shows, pay TV, online video clips and, of course, the web.
Will Web TV replace regular TV any time soon? Probably not. But don’t count Google (or Logitech) out of the running. Someone’s going to nab the real estate on Web TV, and for their part, Logitech is willing to continue the union. In fact, they’re lowering the price to make the hardware accessible to almost anybody.
Losing the market share before one is really created is obviously not an outcome that Logitech will go for. In fact Logitech’s Chairman, Guerrino De Luca, was quoted this week as saying: “There was a significant gap between our price and the value perceived by the consumer.”
Right now, market share is the moral of the story for both the data and the technology side of the equation. Any day now Google TV should be accessible by Android, and with 130 million Androids out there, that is a big deal. In order to not lose face until then, Logitech has chosen to bite the revenue bullet and get more customers. That means a lower price in order to boost the real estate for Google.
It’s hard to imagine Apple or Sony supporting the digital music industry by lowering the price of hardware to encourage market participation, but if this is an indication of what might work, then Blu-Ray may actually still stand a chance.
Kelli Richards
CEO of The All Access Group
Spotify ….Finally
Well, after all this time, what’s left to be said??? Except let’s give credit to the artist. Tallulah by Tobias Norberg
Social Media Wars – How Wide Do We Open the Kimono? Google+, Facebook, Etc.
By now, you may have heard the name Michael Lee Johnson. He’s a young web developer who recently tried to promote his presence on Google+ by taking out a Facebook Ad. What’s wrong with that? According to Facebook’s terms of service, only everything. And while I don’t agree with Facebook, simply because of my personal and professional stand on Gerd Leonhard’s Friction vs. Fiction, they are, of course, simply protecting their market share.
It is very easy to see why they don’t want to do battle with megalith Google over anything more than ad sales. One has to wonder, however, where the users come into play. Although diligently trying to evolve every single day, there’s absolutely NO guarantee that Facebook will not become the MySpace of tomorrow. (Meaning that they become a great neighborhood that nobody lives in or even visits any more – sort of the Three-Mile Island of Social Networks.) Simply building walls and creating friction will not protect them.
This isn’t the only example of what I might call “random” censorship either. Meetup.com is notorious for ripping down local Meetup Groups that don’t fit their user terms (which change at will if you’re of a certain political slant). The bottom line is that social networks are NOT democracies. They are autocracies, and your participation is permitted and censored, at will, by the owner of the club.
So where does this leave Google+ ??? Growing. By leaps and bounds in my estimation. Why? Because it addresses all of the issues Facebook created – over exposure, brand and personal comingling, general insanity and finally, the issue of demographic. (And right now, it’s a hotbed for techies.)
As I addressed in my recent Social Media eBook, the problem with ANY network is that you can only reach THAT network’s users. So while you can break demographics out further, you can only operate within the umbrella of users actually ON Facebook, for example. Who are THEY? Mostly, on Facebook at least, they’re people with free time. Yes, I have a ton of “friends” on my Facebook Page, and I value them! But I think Google+ and it’s Circles concept will provide a segregation which will eliminate having multiple Pages, Profiles, Groups, etc., etc. that ALL have to be updated.
Another service worth watching which addresses this, on the opposite side of the spectrum (the personal side), is Proust.com. Proust is a social network designed to connect MORE intimately than Facebook (as if that were possible), by connecting close family members and allowing them to commemorate events and share life stories. With the boom in genealogy that’s been created by the digital revolution, this is an idea that just might take off.
Final thoughts: We have seen some extreme reverberations to the social media age (which is a subset in itself of the digital age). Facebook overtaking MySpace (almost to annihilation) is only one example. There will be a backlash to the autocracy though, you can guarantee it. Because the internet may be a place of freedom – but social networks are NOT. A good example of this backlash is hacker group Anonymous. Even THEY are starting a social network (called “the Revolution”). Their platform? No censorship. This might seem to lean toward the shadow side of things we might all like to avoid … but in reality, is it the Michael Lee Johnson’s of the world and a simple Google+ banner ad that we protect? A question well worth consideration, at least.
Kelli Richards
CEO of The All Access Group
3 Best Practices for Working with a Coach
#1. Find the RIGHT Coach.
This is an easy task to throw out there and probably one of the toughest decisions we can make at any given time. The notion that the right teacher will show up at the right time in our lives is only partly true. We have to actively participate in our search with a clear picture of what we want in order to attract the right people, no matter what role they are to play in our lives – and also to be open to them when they appear. Having a crystal clear image of what you need in a coach – what their area of expertise is, how they resonate with who you are & your vision, and how they work with their clients are all vital ingredients in your process. And while it’s important to check references or take referrals from colleagues you trust or leaders in your arena, don’t underestimate your gut when it comes to this one. If your best instincts are that someone is right – or wrong – for you, that’s a really important part of your personal, internal guidance system and should not to be aside. The right coaching relationship can be hugely impactful.
#2. Set your Goals about the Coaching Process.
Once you’re working with the right coach, be sure to be as transparent with them about what you WANT from the process as possible. Here are the ABCs to remember:
*Absolutely define your most important work and inspirations that you’ve created so far, so your coach can know who you are, and what your value system is
*Benchmarks and clear objectives should be defined as early as possible so you both have a clear path toward your goals, and finally
*Create a set of priorities that will clarify and focus your efforts and maximize your coaching time together.
#3. What would it take to become fearless?
Nobody goes into coaching because they want to stand still. Once you’ve set your goals, ultimately you’ll want to define — and then BECOME fearless about reaching them. Fearless people not only live amazing lives and achieve great heights; fearless people take on projects that the rest of us would run from. They challenge the status quo and create change. One of the key goals of working with a coach is to define that deepest desire or goal you have and then to outline a plan that either rises above or sidesteps the roadblocks and fears that get in your way. And once you’ve done all of that, one of the most important questions to ask yourself is, What would it take to become fearless about this project, right now?
Here are my personal coaching manifestations and intentions for each of you. Feel free to use this as an affirmative dialogue to have with yourself as you set about to find the right coach for your life and work, right now. If you’d like to inquire about working with me, personally, please visit my page on Coaching under Services on my web site at www.allaccessgroup.com or simply reach out to me directly at info@AllAccessGroup.com
You will have balance in your life. You will manage your time and energies so that you run your business, your projects, and your life without selling out or losing your way. You will discover the Power of Affiliation and Collaboration. You will step outside your comfort zone and take on projects that you once considered impossible. You will get past limiting beliefs, states of mind and behaviors that have been holding you back. You will feel true satisfaction and fulfillment that will spill over into all areas of your life. You will create a momentum for your work and life that is unstoppable. You will have more balance and energy.
An Intimate “Fireside Chat” with Million-Dollar Coach and Author, Alan Cohen
This is an excerpt of Kelli’s Q&A with Million-Dollar Coach and Author, Alan Cohen. Alan Cohen is a respected keynoter and seminar leader for professional meetings in the fields of personal growth, inspiration, holistic health, human relations, and achievement of a work/life balance. He is also the author of 24 popular inspirational books and CD’s, including the best-selling The Dragon Doesn’t Live Here Anymore, the award-winning A Deep Breath of Life.
His work has been featured on Oprah.com and in USA Today and The Washington Post. Alan’s radio program Get Real is broadcast weekly on Hay House Radio, and his monthly column From the Heart is featured in magazines internationally. (To hear this entire interview, please visit the Resources Page on my Website.)
Kelli: Welcome Alan! Talk to us, if you will, about All About U., which has been described as a university without walls, dedicated to higher learning for the higher self.
Alan Cohen: It’s a course that I’ve developed for people who would like to grow from the inside out. It’s an online course with personal coaching and teleseminars that invites people to look within to tell the truth about where their passion is and where their vision is and what would make their life worth living and what would make you want to get up every morning and want to go to work. It’s really very intensive and yet very gentle and loving course that calls people to step into their own shoes and walk in their own magnificence. It’s a lofty goal, but I wouldn’t settle for anything less.
Kelli: Alan, Let’s talk about that work and how you support other coaches to clarify their purpose, their goals, and their direction and niche.
Alan Cohen: I love coaching because it’s a really fast way to make progress. When I work with coaches, I find that each one has a unique passion, talent, interest and vision. Half of the game of becoming a coach is telling the truth and getting in touch with where your unique path lives… for you, you’re an expert and master in connecting people and in the media – nobody else does that like you. We have another guy in one program, who has had difficulty with bipolar, so he focuses on coaching bipolar people. There are people focused on relationships. The process of becoming a coach is the same as being coached, you have to find that sweet spot of where your joy and your passion live, and after that, doors begin to open.
Kelli: For coaches, finding the right clients and marketing effectively is always a priority. Could you give one or two insights on how coaches attract clients who are in alignment with their vision, skill, and interests?
Alan Cohen: Well, the first step is being very clear on the clientele you desire. You can always tell what you believe by what you’re getting. So if people either aren’t getting clients or are getting clients who don’t want to pay or are getting clients they don’t like or who don’t show up, it usually points to a call for clarity on your own vision. That’s why I work with coaches so intensively to be very clear on who do you want to coach.
To learn more about Alan Cohen and his upcoming programs, including his “How Good Can it Get Seminar” and “Life Coach Training – Better Your Life by Helping Others Better Theirs,” offered in September, 2011, visit his website at https://www.alancohen.com/programs/programs.php
Facebook + Skype = Hyper-Connectivity …. Or Virtual Un-Reality?
What does it mean that Facebook has partnered with Skype to offer video calling? Mark Zuckerberg, CEO of Facebook, has focused on the “social infrastructure” that’s been created by the Facebook team (and other social networks) and the Orwellian openness that’s become our lives (which he calls sharing). Is he right? Is he wrong?
In my recent interview with Jason Benlevi, the author of “Too Much Magic, Pulling the Plug on the Cult of Tech” I asked the author about his book, and the pros and cons of what has become new normal.
“Too Much Magic is the story of how venture capital, media moguls and marketeers use digital magic to distract us, invade our privacy, corrupt democracy, distort our human values, and sell us things that we don’t need. It looks at all aspects of our emerging digital lifestyle, how it is changing us, and who it is that really benefits.” Zuckerberg has a completely different view, of course. “Sharing is growing at a fast exponential rate — twice the amount of stuff the world would have shared this day a year ago.”
So how does Skype fit into this equation? With over 750 million users a day, Facebook seeks to maximize its “free” network’s reach, building more and more features to offer it’s users, who are every moment sharing and actively using Facebook more often than their cell phones at this rate. So video chat seems like the perfect next step. Not only will users be able to participate in live video chat – but they’ll also be able to join group chats.
“A few months ago, we started working with Skype to bring video calling to Facebook,” said Phillip Su, a Facebook engineer working on the video calling team, in a post to Facebook’s official blog. “We built it right into chat, so all your conversations start from the same place.
So is new normal reaching even more connectivity – or dividing us further and further, replacing real life with virtual life more and more? Are we taking the Crowd to the Cloud — or are we in danger of just drifting away? For thought leaders in the digital space, this is definitely a marriage (um, merger) to watch closely.
Kelli Richards
CEO of The All Access Group
You can sign up for an advance copy of my ebook, “Take the Crowd to the Cloud,” at https://allaccessgroup.com/services/ (just click ebooks when you get the confirmation).
Data is the new Oil – By My Colleague, Media Futurist, Gerd Leonhard
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The Short Lifespan Of Twitter’s Ill-Fated Music App
Music has been the lifeblood of many social media services, but it appears that Twitter will not be one of them. Social media music sites have prospered, with CNET reporting that Spotify recently topped $500 million in revenue. At the same time, however, Twitter has decided to fold its hand in the music business and get out of a hashtag-based sound promotion service. What proved to be the sour note in this social media foray?
Kindle Matchbook: A Blazing Digital/Print Marriage
Amazon’s newly launched program, Kindle Matchbook, has teamed up with publishers and authors to create bundled packages, which allows you to buy the digital version of the books you own or purchase in the future for a discounted price.
The War of Superiority: Technology vs Manpower
Video games not only act as a watermark, illustrating modern technological advancement, but may also be a platform to launch further innovation. From computer simulated and controlled Mars rovers, to the US military’s use of unmanned drones, “video game technology,” may be more vital than you realize for modern advancement.
Steve Turnidge
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-steve-turnidge
Google and YouTube: Making Beautiful Music Together (for You to Buy)
Google has its eye on the music industry, and as we all know, Google usually gets what it wants.Here are Google’s plans for becoming a major music industry player through the power of YouTube.
Jim Guerinot
listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-jim-guerinot
Andrew Romans
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-andrew-romans
NASA’s Stunningly Beautiful Space Now on Instagram!
While such a decision may not have monumental significance to either NASA’s space programs or the every day lives of the majority of people, it is definitely an awesome decision with various benefits that may brighten all of our days.
An Inspiring Leader & Mentor: Alan Cohen
As a coach and a mentor myself, I think it is very important to have your own coaches and mentors in life and in business. I’ve been privileged to have a mentor whom I don’t know if I could grow my business or career without. Alan Cohen has written about 24 bestselling self-help and personal development books, and he is my mentor in my coaching practice.
Hooked on TV or Apple TV or Maybe Both?
I have been hooked on my Apple TV ever since I set it a few months ago.It carries all of my music, movies, and TV shows around for me. I access iTunes, Netflix, Hulu, Youtube, HBO Go, ESPN, etc.
Bruce Burtch
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-bruce-burtch
iTunes Radio: Have They Hit It Out of The Park?
Similar to its competitors, iTunes Radio, allows the user to create personal radio stations based on a specific artist, song, or genre. But where iTunes Radio differs from other learn-on-the-fly radio stations is the option to listen to 250, DJ created and genre organized stations.
Jay Samit
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-jay-samit
Bestseller Event
“5 Steps to Writing and Launching a Bestseller” Come to this 1-day Workshop and Gourmet Lunch featuring the LEADERS in How to Write a Bestseller and Build REAL Online Branding. AUTHORSHIP is the KEY to being a RECOGNIZED LEADER Friday, November 15th, 9:00am-4:00pm with Gourmet Lunch and High Powered Networking Regale Winery, Los Gatos, CA Featuring: Kelli Richards, Bud Smith, Joanne Lehmkul, Mary Agnes Antonopoulos and some surprise guests: Bestselling Authors and Leaders. Your Investment: $297.00 EARLY BIRD until 10/15/13 ($397 after 10/15) Come to this 1-day Workshop and Gourmet Lunch featuring the LEADERS in How to Write a Bestseller and Build REAL Online Branding. In the last two years, I’ve written 2 Amazon bestsellers, and what I’ve learned is that moving a book from idea to fruition to LAUNCH to success is a huge undertaking. If you haven’t written a book yet, this is a MUST do to be seen as a leader in your industry. Join me and 4 amazing speakers as we expertly cover theTOP 5 Steps in writing and launching a bestseller! 1. Book Development – What’s Your BEST / Next Book? 2. Write for Your Audience, not Yourself 3. Create Your Publishing and Marketing Plan TODAY 4. Build Your Author Platform 5. Cracking the Code for Amazon Bestsellers This event will focus on supporting attendees to leverage and create a powerful authorship PLAN and online presence and brand, recruiting valuable brand advocates to build a successful launch, AND blowing past roadblocks around writing, while providing networking opportunities to get to know – and support – other attendees. This exclusive 1-day event will give you the opportunity to work personally with Kelli Richards and her valuable guest speakers – serious and respected mentors in their field – to accomplish powerful results and learn to use AUTHORSHIP to showcase your LEADERSHIP. This event is perfect for Entrepreneurs, Creative Thinkers, Professionals, CEOs, and Small Business Owners. Our Host: Kelli Richards Kelli Richards is a recognized thought-leader in digital music and entertainment with deep expertise in digital distribution and branded content, plus experience working with a plethora of luminaries and innovators. She drove music and entertainment initiatives at Apple for 10 years, and helped to birth a whole new consumer movement around disruptive technologies and emerging business models. As President of The All Access Group, she has worked closely with the author of “Instant Customer Revolution,” which explains wide range of start-ups, Fortune 100 companies, and established artists and industry leaders alike. She has served as a sought-after strategic consultant for the past 15 years. Kelli Richards will help you: Define your BEST / NEXT book and define what your audience wants to know; Develop powerful connections that lead to speaking opportunities and a recognized role as a Thought Leader in your industry; Identify the roadblocks preventing you from achieving your bestseller goals. Floyd Earl ‘Bud’ Smith Bestselling Author and Speaker, Bud Smith Million-selling author Bud E. Smith has written about creating Web pages, green computing, and healthy eating using chia seeds. Bud has also helped create technology products for blind people and launch protests for slowing climate change. He holds a BA from the University of San Francisco and an MSc from the London School of Economics and is currently based in Oakland. Common threads and lessons learned from for over 20 years of writing. How to become a bestselling author over, and over, and over again! Using a pen name to help build your brand. How to LEVERAGE your bestseller status to be a sought after author and speaker. Bestselling Editor, Mary Agnes Antonopoulos Mary Agnes Antonopoulos, Social Media & Branding Expert, “How to Crack the Amazon Code & Use Your Social Presence to Launch Your Bestseller.” Mary Agnes is a respected social media strategist with over 100 successful social branding and marketing campaigns for a variety of clients, including NY Times bestselling authors: Jack Canfield, JJ Virgin, and Christine Comaford; and Amazon bestsellers: Libby Gill, Kelli Richards, and many others. Mary Agnes will share: 45-minutes: Going from confusion to an easy, how-to toolkit to create an effective social media campaign in only 4 hours a week to LAUNCH your Book; How to Crack the Amazon Code to reach #1 in your category; Realistically reach over 80,000 people through Linkedin, Twitter, Facebook, YouTube, iTunes and BlogTalkRadio to help you launch your book! Professional Authors’ Assistant, Joanne Lehmkul: Joanne Lehmkuhl is the Owner and Founder ofVirtual Ms. Moneypenny, LLC. Her specialties include marketing support, client relations, group coaching programs, online research, business systems and resources, and publishing services. She holds a certification in Internet Marketing and is also a certified Professional Author’s Assistant. In addition to serving as Director of Finance for Women in Consulting (WIC), Joanne is also a member of the Mountain View Chamber of Commerce and Business Networking International (BNI), Premiere Chapter, where she serves on the Mentor Committee. Joanne will share: 10 tips for new authors that guarantee non-fiction success; Book Development, Publishing and Marketing Planning; Have Clear Positioning and the Beginnings of an Author Platform AND Create an Online Media Kit! Your Investment: $297.00 EARLY BIRD until 9/20/13 About Regale Winery: Inspired by Italian landscapes and Old-World villas, Regale Winery provides an opportunity to share the relaxed and sophisticated lifestyle that surrounds the production of wine. Time seems to stop upon walking into our colorful and intimate garden vignettes featuring beautiful fountains, a spiral herb garden, outdoor fireplaces, a bocce ball court, and a traditional wood-fired oven. Three varieties of olive trees line the property from which we hand-pick and press the olives to produce our Estate Olive Oil. Welcoming and intimate, the second floor dining room features a vaulted travertine ceiling, Italian fresco paintings, Venetian plaster, and ornate fireplaces to create an old-world Tuscan atmosphere. The room opens onto a heated, open-air terrace with breathtaking views of the coastal range and our formal gardens. Just ten miles from downtown Los Gatos with no sharp turns or intimidating roads, experience Old World wine country without flying overseas or leaving the foothills of Silicon Valley.
An Interview with Paul Myers, Canadian Author, Musician & Journalist
My recent Blog Talk Radio guest was Paul Myers. Paul is a Canadian author, journalist, musician, and songwriter, and the brother of comedic actor, Mike Myers. After a brief stint as songwriter and frontman for indie rock band, The Gravelberrys -which enjoyed a moment of fame with their alternative hit “Wonder Where You Are Tonight”- Paul began devoting most of his time to music journalism. Paul’s first book was the authorized biography of the Bare Naked Ladies, called “Public Stunts, Private Stories,” which was published back in 2001. He wrote his second biography in 2007, “It Ain’t Easy: Long John Baldry and the Birth of the British Blues.” He later wrote the script for John Orchards film of the same name, which lead to Myers’ nomination for a 2008 Gemini award for best writing in a documentary program or series. You can hear our full interview on my website at https://allaccessgroup.com under the Resources Tab/BlogTalkRadio Until next time, Kelli Richards, CEO of The All Access Group, LLC
Discover Your Next Favorite Artist With Set.fm
As new ideas, inventions, applications surface one has to begin to wonder where the next advancement will come from? How revolutionary will it be? Who will think of it?
Tim Quirk, Head of Global Content Programming for Google Play
Tim Quirk helped build the joint digital music venture Rhapsody in 2001, serving for many years as the VP of Music Programming as establishing himself as a pioneer in the digital music industry. In 2010 he left Rhapsody to help launch Google Play, where he is currently breathing musical life into the technology giant as the Head of Global Content Programming for Google Play.
Music Therapy for Children With Autism?
Most children with Autism have difficulty with performing eye contact; music therapy works to help this in miraculous and numerous ways..Undoubtedly Music Therapy can and had had a major impact on some children’s lives.
CEO of All Access Group Honored as One of The Top 10 Consultants on MO.com
Cupertino, CA – September 2, 2013 — Kelli Richards, CEO of The All Access Group LLC, a highly sought-after consultant, mentor, speaker, events producer, and #1 Amazon Bestselling author was recently honored by MO.com as one of the top 10 consultants across all industries.
Paul Myers
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-paul-myers
Playground Sessions: The Untraditional Piano Teacher
Playground Sessions may be your opportunity to learn to sooth crowds with melodic sounds of the piano like Mozart or Chopin did before us. Co-created by the music legend Quincy Jones, Playground Sessions is an interactive music curriculum that allows users to learn to play the piano in the comfort of their own home, with no physical teachers present.
Tech’s Bringing Sexy Back: Taking Advantage of Technology’s New Image
Hollywood exudes sex appeal, glamour, and stardom. Now, that glamour is spilling over into other industries — including the tech world. Hollywood stars are funding and branding startups. Celebrities are joining companies as CMOs or creative directors. And now, they’re developing their own brands on the side, too: think Jessica Alba’s eco-friendly baby business, The Honest Company.
Innovation: Goodyear married to Zeppelin; Boeing delivered “Sky Interior”
Innovation in the skies: Goodyear married to Zeppelin; Boeing delivered “Sky Interior”. The Goodyear blimp is almost as recognizable as Shaq in kindergarten. The blue, silver, and yellow balloon looking like a floating football, periodically floats around during the summer and sticks out like sore thumb; offering an ingenious marketing play for the tire company. But what are the uses of Goodyear blimps besides causing an association between flying footballs and car tires? Well in truth not much.
Matt Emerzian, Founder of Every Monday Matters
I recently chatted with Matt Emerzian, founder of Every Monday Matters on my BlogTalkRadio show. Matt has an amazing and powerful story. A few years ago, Matt was enjoying a successful career in the Los Angeles music industry as the Senior VP for a music-marketing firm run by Robert Kardashian. He was managing promotional projects for artists like U2, Coldplay, Usher, and the Black Eyed Peas. Matt got an amazing gift. One day he got a wake-up call.
Adobe Systems Marketing Cloud
Earlier this week Adobe Systems completed their acquisition of Neolane- a company that specializes in integrating both online and offline marketing data, solidifying Adobe’s platform for their “Marketing Cloud.” But what is Adobe’s Marketing Cloud, and why is this $600 million purchase important?
IFTTT – “Put the internet to work for you”
This Rube Goldberg-esque application is called IFTTT, pronounced “Gift” with a silent “G” (Billy Madison would have a tough time with that one) and is, according to their website, a “service that lets you create powerful connections with one simple statement,” called a recipe. These “recipes” work on an “If This Then That” platform, the “this” being a trigger, and the “that” an action- in attempt to mimic, and even follow through on our impulses automatically.
Fireside Chat with Ralph Simon, President & CEO of Mobilium Global
I recently welcomed Ralph Simon on my Blog Talk Radio Show. Ralph Simon is acknowledged as one of the founders of the modern mobile entertainment industry. Over the last 15 years, he has been a prominent global mobile trailblazer and innovator. Ralph serves as President and CEO of the London-based Mobilium Global, which provides high-level strategic advice and guidance to mobile handset makers and others – and he co-founded the successful Zomba Group.
David Rohlander
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-with-david-rohlander
Ralph Simon
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-ralph-simon-0
Why You Should Learn From Steve Jobs, Not Idolize Him
Imitation may be the highest form of flattery, but it’s not a winning-business strategy. Without a doubt, young entrepreneurs can learn endlessly from Jobs’ example, but they shouldn’t adhere too closely to his image. After all, he may have been a design genius but he did ruffle a few feathers.
Q&A with Brent Wilkins
I recently had the opportunity to talk with Brent Wilkins, Vice President of Global Business Development at Skullcandy Inc., a company that markets and distributes performance audio and gaming headphones and other accessory related products.
Linda Tucker
Listen to the entire podcast here: https://allaccessradio.libsyn.com/one-womans-journey-to-save-the-white-lions-of-south-africa
Excel –Canvas or Spreadsheet?
When you first hear the word “Excel” do you immediately cringe? Does it remind you of spreadsheets, graphs, and formulas? For most people in the business world, using Excel can be compared to an alarm clock repeatedly beeping in the middle of the night with no shut off button; that’s a horrifying thought. But for one man, using Excel doesn’t coincide with rows and columns of numbers. For 73-year old Tatsuo Horiuchi, Excel is just another canvas to paint on.
Brent Wilkins
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-brent-wilkins-of-skull-candy
Working Behind the Scenes with Dave Stewart
Watch the video below as share with you some insight on just how fun it is working with artists like Dave Stewart as a producer.
iWork for iCloud
It seems like it was just a matter of time before Apple coordinated its iCloud technology, currently used for bringing media stored in iTunes (music, movies, tv shows, etc.) to all your Apple products, with its iWork platform- syncing Apple’s version of Microsoft Office to iPhones iPads and Macs alike.
Fireside Chat with Dave Ulmer, author of “The Innovator’s Extinction”
Dave Ulmer, original founder of Roxio and recent Managing Director of New Growth Businesses and Head of Global Cloud Business for SingTel, has had a successful career of creating and launching multiple new businesses and products. He has been a colleague of mine for almost 15 years and I was happy to welcome him on my Blog Talk Radio show last week.
Futuristic Mac Pro “Pretty Hot”
In a rare move at the Worldwide Developers Conference in San Francisco on June 10th, Apple offered a sneak preview of what Philip Schiller, Apple’s Senior Vice President of Worldwide Marketing, calls “the most radical Mac yet.”
Q&A with Debbie Gisonni, CEO of Sillheart Institute
On this week’s Blog Talk Radio Show I spoke with Debbie Gisonni, a best selling author, holistic lifestyle advisor, and corporate leader who inspires people to make simple changes that radically improve their self-awareness, well-being and success. A charismatic speaker and media guest, she is the CEO of Stillheart Institute, and was one of the first and youngest women publishers in high tech, as Publisher of Network Computing and Publishing Director who launched InternetWeek.
The ‘Sound City’ Documentary Reminisces About a Simpler Time
As the music industry settles into the post-pro-tools world, the documentary is a homage to the way things used to be. Long recording sessions, a dirty studio and some of the best music in history. That’s legacy of Sound City.
An Intimate Talk with Michael Dorf of The Knitting Factory and City Winery
I recently invited Michael Dorf, former chairman and CEO of The Knitting Factory and founder of City Winery, to talk with me on my Blog Talk Radio show, All Access Radio. Michael, being the entrepreneur that he is, started the Knitting Factory, a combination café, art, and performance space housed in Lower Manhattan at age 23. He left the Knitting Factory in 2003 and transformed his career from art and music to incorporate another passion, wine. He created City Winery in 2007, the first fully operational winery in Manhattan.
Google: Pioneering Meaningful Controls to Prevent Child Pornography
With so many ways to access, share and distribute information on the internet, is it possible to put meaningful controls in place to prevent child pornography? And if removing the offending pictures is achievable, what happens when they reappear in another location? For all of the benefits the digital age has brought us, the rarely discussed world of online child pornography is the one defect that has yet to be addressed. Fortunately, Google is about to implement a change that will drastically reduce online child pornography.
Debbie Gisonni
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-author-debbie-gisonni
Letter from Kelli for June – Linda Tucker, Saving the White Lions
This month I had the amazing opportunity to interview Linda Tucker on my weekly “All Access Radio” podcast (I’ll share that interview in my July newsletter, be sure to watch for it!). Linda has devoted her life to saving the white lion. Yes, the animal.
Do Female Music Artists Have a Lock On The Industry?
After taking the stage at “Sound For Change” in London on June 1st, Jennifer Lopez declared that “women have taken over the music industry.” The event was presented by Gucci’s “Chime for Change” charity, which seeks to promote health, equality and justice “for every girl, every woman, everywhere.” J-Lo joined fellow female superstars Beyonce, Madonna, Ellie Goulding and Mary J Blige for a series of performances designed to “put girls’ and women’s issues on the world’s stage.”
Michael Dorf
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-michael-dorf-city-winery-knitting-factory
Zack Zalon
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-zack-zalon
Kip Winger
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-an-intimate-fireside-chat-with-kip-winger
An Exclusive Interview with Stewart Copeland, Drummer from The Police
I recently talked with my good friend, Stewart Copeland, a film composer, musician and the drummer for The Police on my Blog Talk Radio show, All Access Radio. Stewart has an extensive and diverse resume. We started the interview talking about what motivates him and what passions drive his choices. Steward said, “It has to be creatively amusing.”
Warp-Speed: A Promising Future for Spacecraft or a Trekkie’s Daydream?
Hollywood films have championed the image of spacecrafts moving at unimaginable speeds, traveling seemingly faster than the speed of light. Whether referred to as “warp speed,” “super drive,” or “time travel,” movies from Star Wars to Star Trek to the satirical Space Balls, have all taken advantage of an apparently unrealistic form of transportation. But what if this incredibly efficient yet fictional type of travel was more practical than we ever imagined? What if “warp speed” was no longer in the realm of science fiction, but a mainstream, sensible mode of transportation?
An Inside Look At My Relationship with Irene Cara
In the video below, I briefly discuss my working relationship with Irene Cara, singer and actress. Cara is most famous for her role in Fame and Academy Award winning song, “Flashdance…What a Feeling.”
The Continued Convergence of Music & Tech: Laptop Orchestras
Remember lugging that giant trumpet case to and from school just so you could be a part of the school band? Half the time you forgot to bring it and the times you remembered, your arm was sore by the time you entered the school’s doors. Or maybe you just regret never having had the musical instrument experience at all. Well here is your opportunity to combine some of the skill sets you already possess to be part of an orchestra. But instead of the use of a traditional instrument, a laptop is all that is needed to become a part of a unique ensemble.
Can Google Give Spotify the Smackdown?
Google has set its sights on releasing a music service to take on popular options such as Spotify, Pandora and Rhapsody. Their recently announced streaming music service — Google Play All Access — is poised to make quite a splash in the market.
What is It?
Alice through the Looking Glass (The Corning Glass, that is…)
In the near distant future, all of the surfaces in your house are made of high-tech glass. Instead of following a recipe on your tablet, your glass countertops now become the display. Does this make your spine tingle? Does it feel uber-tech, light years away? Like something only Steve Jobs or Captain Kirk would have access to? Nope, it’s coming to your doorstep.
Q&A with Hank Barry, Co-Chair of Sidley Austin
I welcomed Hank Barry, co-chair of Sidley’s Emerging Companies and Venture Capital practice, on my Blog Talk Radio show last Monday. I met Hank during his tenure years as the CEO at Napster.
Hank Barry
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-hank-barry-of-sidley-austin
The Scoop on Zach Zalon, Former President of Virgin Digital
I recently talked with Zach Zalon, the co-founder of Wilshire Axon and former President of Virgin Digital, the digital platform for Virgin’s Entertainment Group. We discussed his inspiration for launching Virgin Digital and the philosophies that have structure his career.
Social TV & Second Screen: How Television Captivates Fans Using Social Media
Are you guilty of calling up Carson Daly in the early 2000’s and requesting a song on MTV’s show, Total Request Live? MTV is just one early example of viewers interacting with television. American Idol has also been notorious for enabling fans call in or text to vote for their favorite contestant for nearly a decade, but with the growing popularity of social media, we’re seeing an expansion of audience participation and networks are taking it a step further.
Julian Lennon and the White Feather Foundation
In the video below, I talk briefly about my relationship with Julian Lennon and his charity, the White Feather Foundation, who celebrated its huge gala late last week. To Support the White Feather Foundation, please visit: https://WhiteFeatherFoundation.com
Stop Wishing Your Life Away- THRIVE
Fearless people not only live amazing lives and achieve great heights — fearless people take on projects from which the rest of us would run. Thrive! Stop Wishing Your Life Away…
Are You Ready to THRIVE?
Do you ever feel like your life is passing you by? Like there are things you’ve wanted to do and make happen, but you just haven’t gotten around to doing them? Do you feel like you’ve been distracted or lived a life of excuses or have felt pressure to keep up with the Joneses, but the harder you try, the more it slips away? It’s time to get real and get empowered. It’s time to THRIVE.
Tech Advances for a New Century – Fingerprints as Credit Cards
Imagine going to your local Starbucks and instead of having to rummage through your wallet in the morning, simply pressing your finger to a scanner and walking out. Headache averted. Want to know more? Read on for a 4-minute history and update on Scanning for Payment.
Twitter Music
Twitter organizes its music selection into four categories: Popular, which they describe as “new music trending on Twitter;” Emerging, “hidden talent found in the Tweets;” Suggested, “artists you might like;” and #NowPlaying, “tweeted by people you follow.”
Alexis Roddich
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-alex-bogusky-0
1-day Mastermind & Branding Event w/Lunch w/Kelli Richards, Mike Koenigs and MaryAgnes Antonopoulos
In this 1-day Mastermind & Branding Event with Internet GIANT Mike Koenigs, and Social Strategist Mary Agnes Antonopoulos, Kelli Richards will focus on supporting attendees to leverage and create a powerful online presence and brand, build valuable connections, AND set achievable goals, blow past roadblocks and support other attendees. This exclusive group will work with Kelli Richards and her two valuable guest speakers – serious and respected mentors in their field – to accomplish powerful results. This event is perfect for Entrepreneurs, Creative Thinkers, Professionals, CEO’s, and Small Business Owners.
Leap Motion, Welcome to the Future
Developers at Leap Motion may be in the process of creating the most revolutionary tool to hit computers in decades: the ability to control your computer using just your hands and simple finger movements. The Leap Motion device is a flash drive size gadget that connects to either your Mac or PC and instantly allows you to manipulate the three-dimensional model on your screen.
Celebrating 50 Years of Being Julian. A Lennon Legacy and a White Feather of Hope
Today is my wonderful friend Julian Lennon’s 50th birthday. Happy Birthday Jules!
“Indoor” Google Maps
As revolutionary as Google Maps was, bringing instant, step by step directions straight to peoples smart phones; Google is in the process of once again releasing possibly the most game-changing technology to the maps industry since the invent of the sextant: indoor maps.
Google: Street View or Street Fight?
The two-year investigation into Google’s “Street View” privacy violations from 2006 to 2010 culminated a few weeks ago, with a $7 million fine and Google’s promise to educate both their employees and the general public about protecting private data.
Tom Silverman
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-tommy-boys-ceo-tom-silverman
From Rotary Phones to ??? – The Every Changing Market of Communications
Some other apps changing the instant communication landscape are WhatsApp and Voxer. With these apps you can send a text message, voice clip, or video snippet with just a touch of a finger on your smartphone. The best part? They’re practically free.
Jordan Glazier
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-jordan-glazier
The Virtual Power of Eric Whitacre’s Choir: Involving the Masses in Music
Just as Lionel Richie and Michael Jackson did before him, Eric Whitacre – minus the logistics – has created a musical sensation.
Has the Tablet Industry Finally Caught up to Apple? Just ask Microsoft.
Microsoft declared Surface to be: “A feat of engineering and a work of art… With casing made from ultra-light and highly durable magnesium, Surface will change the way you work and play. Run Office apps, watch movies in dazzling HD, catch up with friends and family. Do it all on one beautifully and thoughtfully designed device.”
Google Glass: A Curse or a Blessing?
Yes, Alice, we’ve definitely fallen into the looking glass. Google’s most recent project, Google Glass, will delve far into the realm of science fiction, bringing Tony Stark, Iron Man-esque technology to the masses. The Google Glass project delivers a wearable computer system in the form of glasses, offering hands free messaging, photography, and video recording. Straight out of 007, this offers the ability to share everything you see, live, in real time: directions, reminders, the web – all seen through the lens, right in front of your face.
The “New” Myspace: A Huge Flop
The rise and fall of MySpace has been pretty well documented – twice. In 2006 Google and MySpace reached a blockbuster deal, with MySpace allowing Google to advertise on its site in return for $900 million. The site was quickly bogged down with excessive advertisements, resulting in a slow, seemingly counterintuitive platform. These pitfalls were accentuated by Facebook’s ever-expanding clean and intuitive design. Even to the novice, MySpace was doomed and becoming quickly irrelevant. However, while Facebook has made MySpace an inferior product for almost all players, the latter has continued to provide substantial traffic in a unique niche – for aspiring and acknowledged musicians. MySpace had recreated itself in the social networking industry as a way for musicians and fans to connect; for early releases, news and giveaways. So with the release on the “New MySpace,” in September of 2012 – stewarded by one of the leaders in music, Justin Timberlake – one would imagine that the company would expand on strengths, appealing to the only audience they had left. Well, they didn’t. Big mistakes were made. Instead of augmenting their niche in the music industry, the New MySpace disconnected from their prior self, forcing users to reconnect with every friend and band they were associated with on the “old” site. Britney Spears had around 1.5 million friends on the old MySpace; she now has fewer than 7,000 connections. Similarly Justin Timberlake, the creative director and a partner of the New MySpace, had about 1.5 million connections, and now has only 50,000. So the question now is, can MySpace recover again? It is extremely difficult to see how they can. The errors are not only strategic, of course, the damage to their brand is almost beyond definition. The very last audience MySpace had, the music industry, now has little incentive to continue its use it. And where MySpace falls short, its biggest competitor, Facebook, has grown – gobbling up its real estate and users like PacMan chasing ghosts. Facebook is continuing to up the ante and grow its connections with sites like SoundCloud and Spotify, allowing for easy to use, intuitive sharing of music, targetting up-and-coming and well-known artists. Today’s digital world is about conglomeration and collaboration, a worldwide effort towards expansion; and that is where the “Old” and the “New” MySpace BOTH fall short. As Facebook has embraced the production of applications from outside sources, MySpace stayed in-house. Shawn Gold, MySpace’s former head of marketing and content said, “MySpace went wide – and not deep enough – in its product development. We went with a lot of products that were shallow and not the best products in the world.” And oh yes, they forgot to cater to their audience. Kelli Richards, CEO of The All Access Group, LLC
Sony’s decline: Have they eaten the poison Apple?
“Those who cannot remember the past are condemned to repeat it.” – George Santayana, 1905 For today’s history lesson, we’re going to look at two of the biggest names in the tech industry that have risen and fallen in complimentary distribution with one another since the 1980’s. As one company climbed to the top, the other plummeted but now the tides have changed. I’m talking of course about Sony and Apple, two companies with storied histories that bare some key similarities to each other. In the successes and failures of each company, the brilliance and blunders seem to be passed back and forth. In order to move forward towards the future, we must look back at the past; so let’s take it from the top. The 1980’s were a strange time in America; MTV, big hair, and the Brat Pack are some of the first things that come to mind when I think of that decade. Of course, the 1980’s also ushered in a new era of technology, and Apple and Sony were at the forefront. In the beginning of the 1980’s, Apple came out strong with a record breaking IPO and the Macintosh computer. Things quickly went south for the computer giant, as infighting and a decline in sales ultimately saw Steve Jobs leave the company in 1985; beginning what many would refer to as “the dark years” at Apple. During that same time, Sony had started the 1980’s with dismal profits during a global recession that saw a drop in electronics sales. One of the things that saved Sony was its creativity and drive to pioneer new technologies. While it lost the “format wars” between VHS and Betamax, it was able to move past and eventually develop technologies such as the Compact Disc and Walkman. Similarly, it branched out beyond consumer electronics and got into the music and movie publishing industries; creating a revenue stream that would allow it to profit several times over from single products. Its latest demise, however, came from the company aggressively expanding into new businesses and technologies with little communication or collaboration between the departments. The question now is “Will they bounce back?” Apple was able to bounce back from those “dark years” when Steve Jobs came back. Under his leadership, the company was able to re-focus and re-establish its brand. They were able to focus on creating great products from top to bottom, coupled with a user experience that was second to none. If Sony wishes to recover in the same way Apple did, then perhaps they’ll do the same. Sony’s reach is a bit broader than Apple’s so in order to do that, they’ll need to increase the communication and support between departments. They have all the parts they need to return to the top, they just have to deliver what the customers want. Apple delivered things that consumers wanted before they even knew that they wanted them. Sony’s approach as of late has been more stagnant, where they wait for something to come out and find a way to replicate it. The sting of a few hard blows to a company can send it reeling and certainly bruise some egos. Sony needs to take a whiff of the smelling salts and come out of the corner swinging. Once they return to their roots of innovation, creativity, and quality they’ll be sure to see success once again. Kelli Richards CEO of The All Access Group, LLC
A Focus on The NAMM Show
This Saturday, January 26th, at the Anaheim Convention Center, from 2:30pm-3:30pm PST, I will host an exciting panel of experts for The NAMM Show, “Bands Inc – Running Your Band as a Business (and as a Brand).”
Have Tech Advances Finally Led us into the Jetson Era?
Late last year, a childhood animation icon, the Jetsons, celebrated its 50th anniversary, and sci-fi giant Star Trek isn’t far behind. It’s hard to look around and not see the reality that pop culture so tongue-in-cheek predicted five decades ago. Yes, we have indeed entered an age where most of our lives can be controlled by the press of a button on a box in our hand. Case in point? No, it’s not your TV remote; it’s the Smartphone. There’s very little our Smartphone cannot do at this point. It has invaded every aspect of our life and dazzled us with convenience. You no longer have to be frustrated if you leave your home and forget to move thermostat down (or up) to save energy and practice green habits. We now have the Smartphone-Controlled home, and it tackles everything you can think of – including the thermostat. Smartphones now open the garage, adjust home lighting systems and thermostats – and even know your schedule and regulate your home’s temperature from afar before you get in from work each day. Does anyone else feel like we’ve finally entered the Jetsons era? Are you ready to really think green? How about controlling different room temps, one room at a time. Gratefully, green power advances are everywhere, even on the level of the individual home and person. Of course, tech cannot work without power – which those of us with friends, colleagues and loved ones hit by Superstorm Sandy last year learned on an exponential level. One of the many Jetson-age products to address electric outages is The BioLite Campstove, which converts cooking heat to electricity.Burning twigs now produce electricity – enough to power small appliances (enough to charge your smartphone). No fuel needs, just collect the twigs in your area. It’s also lightweight – at only two pounds, there’s no need to even carry fuel. There’s also a bigger version to fuel a house: a wood burning stove that while emitting heat, it powers small appliances. As tech advances continue on every level, it’s gratifying to see that they have invaded our homes and lives – affecting the world at large and our ecology for the better. It’s about time. Kelli Richards CEO of The All Access Group, LLC
Deborah Price
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-qa-w-deborah-price-money-coach-and-author-0
Hewlett Crist
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-qa-w-hewlett-crist-renowned-guitarist
John Cook
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-john-cook
2012 Music Revenue: Time to Update Our Model
As 2013 starts to get under way, musicians and labels are starting to look back on 2012 to see how they faired. While the final numbers aren’t in yet, it appears that the music industry as a whole took a slight drop in album sales across digital and physical platforms. Preliminary Nielsen Soundscan data is showing a 4% drop in album sales, even with a 6% increase in digital downloads. This data can either be construed as good news or bad news depending on who you are and how you interpret it. Let’s start with the good news. The good news is that the music industry is still here! It seems like every year the RIAA and the major labels are warning us that the music industry as we know it will be forced to shut down completely due to piracy and copyright infringement but so far that hasn’t been the case. As a matter of fact, total music purchases are at an all-time high, selling over 1.65 billion units in 2012 (a 3.1% increase from 2011.) This could be in part due to changing revenue streams and models, as evidenced by the increase in digital downloads. It’s important to note that Soundscan data doesn’t account for revenue from streaming, radio, or subscription based platforms such as Pandora, Spotify, YouTube, Rhapsody, etc. On that note, let’s look at the bad news. While music sales are at an all-time high, streaming and subscription based services are on the rise as well. Spotify topped 5 million paid subscribers in 2012 while cancelling their paid download service that they unveiled in Europe in 2009, though it never quite made it over to the U.S. This is troubling for artists and labels because paid downloads returned more money to them. Similarly, Pandora posted a record number of listener hours and increases in revenue from the year before. The bad news is that both of these services pay fractions of a penny per stream. As a matter of fact, it would take 140 plays on Spotify and 700 plays on Pandora to be equivalent to the royalties paid from one download. So with no shortage of eager listeners and customers, the labels and distributors must find a way to start fairly compensating artists once and for all. Album sales may drop and revenue models may change but without the artist, the music industry will really self destruct. Let’s hope that 2013 will bring great new content to consumers by using new technology while the new technology and distribution platforms find a way to stay afloat while playing fair. Looking Forward in 2013, Kelli Richards CEO of The All Access Group LLC
Brian Zisk
San Francisco Music Tech Summit Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-brian-zisk-of-sf-musictech-summit
Dick Wingate
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-qa-w-dick-wingate-principal-at-dev
Anthony Stonefield
Pioneer of Downloadable Song Distribution and Mobile Ringtones
Robby Starbuck
Music Video Director and Producer Listen to the entire podcast here: https://allaccessradio.libsyn.com/qa-kelli-richards-music-video-director-robby-starbuck
Tom Silverman – Tommy Boy
Founder and CEO of Tommy Boy Entertainment Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-tommy-boy-tom-silverman
Jaunique Sealy
Author and Social Expert
John Rudolph
CEO of Bug Music Listen to the entire podcast here: https://allaccessradio.libsyn.com/live-qa-with-kelli-richards-and-john-rudolph-ceo-of-bug-music
Peter Rojas
CEO of GDGT.com
Ian Rogers
CEO of TopSpin Media Listen to the entire podcast here: https://allaccessradio.libsyn.com/a-great-qa-with-ian-rogers-ceo-of-topspin-and-well-known-for-his-work-with-the-beastie-boys
Michael Robertson
CEO of MP3Tunes.com and DAR.fm Founder of MP3.com Listen to the entire podcast here: https://allaccessradio.libsyn.com/live-qa-kelli-richards-interviews-michael-robertson-the-bad-boy-of-the-digital-music-industry
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