Resources

Best Practices for the New World of Live Music

In my ebook on Social Media for the music industry (Take the Crowd to the Cloud), I begin with the following statement:  The landscape of how audiences are built has completely, thoroughly changed in the last decade – in fact, it has redefined itself more than once.  Being malleable enough to “grow” with the flow can mean the difference between big successes or devastating failures in the music and digital arenas.  All of us, whether we’re artists or authors or thought leaders, must recognize that, in order to succeed, we must also think and act like CEOs and marketing mavens.

That idea, however, of becoming marketing mavens, must be tempered by a deep understanding of where your fan base is – not only insofar as location, but also where they’re at economically.  Of course, this specifically refers to live music, digital music and digital distribution are a different issue, and one that I address often.

If your next live gig is in Los Angeles or New York, then have at it, your ticket buyers are at least in a city that has jobs to offer, giving them a fighting chance at a healthy ticket price.  But if you’re playing in Rhode Island or Flint, Michigan, you have to seriously consider what the market can bear.  A lower ticket price doesn’t have to mean you’re eating PB&J for a week either, it means you have to get creative, so that those who want more contact or have more expendable income, can choose to participate on a higher level.  Consider a paid meet & greet before you go onstage, or an after party with some free merch to go with the separate ticket price.

Whatever you do, you have to do what Bob Lefsetz recently shared in his newsletter, the Lefsetz Letter: You have to align yourself with your fans.

Kelli Richards
CEO of The All Access Group

You can sign up for an advance copy of my ebook at https://allaccessgroup.com/services/ (just click ebooks when you get the confirmation).

 

An Intimate “Fireside Chat” with Hollywood Producer, Gary Goldstein

An excerpt of Kelli’s Q&A with Hollywood Producer, Gary Goldstein, an inspiring voice in the film and music industries. Gary Goldstein produced one of the most iconic cultural expressions of the last generation: Pretty Woman. He has gone on to mentor many of the leading creative voices in music and film. He is an accomplished film producer, an author, a speaker, an innovator, a philanthropist, and a great guy. This is definitely one of the best fireside chats yet. (To hear this entire interview, please visit the Resources Page on my Website.)

Kelli Richards: Gary, put on your consultant’s hat for a moment, if you will.  When you look forward at the entertainment industry, what do you think is the biggest challenge we face, and what kinds of solutions do you see down the road?

Gary Goldstein: Very few people understand – artists and everyone haven’t really been taught — business literacy.  They don’t know the meaning of it.  The value of your intellectual property is so precious that to give it up for a royalty after expenses… well, the landscape is changing.  Make it your mission to find out what works for YOU.  Get engaged, get involved in these conversations.  Become joyful and excited about learning the marketing piece – the business of your art.  That’s never going to be less than central to your success. You know, Lady Gaga, she didn’t invent innovative marketing in today’s sandbox.  But she and her team simply mastered it better than most.  Her talent’s evident, sure, but her unspeakable, astonishing success is the stuff of brilliant, innovative marketing.

 

Kelli Richards: That’s because she herself does that.  She has a team around her that’s wonderful, but she herself, makes it a point to understand and to harness the power of social media and technology.  She actively embraces it, takes it on, leverages it to its fullest – and for example, understands the power of mailbox money with royalties in her retirement years, so she doesn’t give up her publishing rights.

Gary, What do you think are the DISadvantages of artists running their own content, if you see any – are artists at risk of becoming SO independent, that they won’t lean on the amazing knowledge base and expertise out there in the entertainment industry?

Gary Goldstein: Yes, I think that is the risk.  I think the risk is … the deficit is the education gap that we have suffered up until now.  And we have a learning gap.  There are a lot of folks who really don’t know or forget that they do need to become master entrepreneurs, marketers, business people and get excited about that.  Not get so intoxicated just with your music or your website that you forget to get that result, to really drive that relationship with your audience.  So to do that, yeah, don’t forget to seek out more successful people in the space.  Get mentors.  Surround yourself with collaborators who know what they’re doing.  …get noticed, get referrals, get access. …

….Get thee to multiple mentors.  Get thee to five-minute mentors, lifelong mentors.  Get thee to anyone who really has wisdom.  Not information, not data, not opinions.  Someone who really deeply has some wisdom, some success.  Get their counsel.  It will help you become fearless and humble at the same time.  It will help you believe in the possibility of your goals.  So you get out of your cubicle brain and into your joyful, young brain that loves everything new.  The cool thing is that it becomes a deeply personal time and journey.

Kelli Richards: And everybody will benefit from a guide on that journey.  There’s no reason to do it alone.  And the reality that there are people out there like you and I who are such mentors and coaches and guides, and we have a lot to offer those kind of people who are looking for us, who are seeking that support.

 

Gary Goldstein: Here’s the beautiful thing about being stubborn enough and hanging out long enough and having a little age on you.  For me, the past is a gift but I don’t live there.  For me, everything is about where I’m going.  The stuff ahead of me, I’m so excited about.  Using every learning, every piece of wisdom, every strategy, every relationship that I’m blessed to have in my life.  Tribe Hollywood is a great example of that.  Instead of me  mentoring people one at a time, I want to mentor them a thousand, two thousand, three thousand at a time.

 

 

To hear this entire interview, please visit the Resources Page on my Website.) And to learn more about Gary Goldstein’s latest project, Tribe Hollywood or to sign up for his “5 Things I Wish Someone Would Have Told Me About Hollywood” go to https://tribehollywood.biz.

 

Connectivity – A Vision of the Future


Sometimes I have to remind conference attendees, groups that I speak with, or even clients that digital content and digital distribution are a lot more than just music.  When we consider the amazing growth around music, however, it is easy to get stuck there.

But we shouldn’t. Digital goes far beyond songs and iTunes and singles and lockers, it goes past movies and downloadable books and content, it’s way bigger than anything we could have imagined five years ago, and I have no doubt that five years from now will showcase something else that’s beyond what we might imagine today.

Recently, at the 2011 MRC European e-Commerce Payments and Risk Conference, Mitsue Venture and Neolabels.com offered up some mind blowing statistics and projections that anyone in the digital space should be aware of.  I’ll include their video here, which is featured on their website itself and on YouTube.  (It’s 7 and a half minutes long, but stick with it if you can, it goes fast.)  Below the video, I’ll highlight some of the more amazing statistics and projections that they offered.  My personal favorite bears special attention however, simply in regard to web users, traffic and connectivity.  It’s this:  Web traffic generated by only 20 homes in 2015 will be greater than the total traffic of the Internet way back in 1995.

Please enjoy the video, and as always, if you have any feedback, your comments are most welcome.

 

(Source: Mitsue Venture and Neolabels.com)

More consumers will access the Internet by mobile devices than by desktop or laptop by 2014.

2015 forecast of annual global mobile data traffic (75 exabytes) is equal to 19.000 million DVDs https://digitallife.neolabels.com.

Mobile-only Internet population will grow 56-fold up to 788 million by the end of 2015.

In 2015 mobile devices will exceed the home PC base installed.

500 million mobile using mobile health Apps in 2015.

In 2015 revenue mobile Apps will be an amount near to $40 million.

Social Networks revenues will grow more than 4-fold from 2010 to 2015.”

It is expected that in 2015 it will exist 2,5 Internet connected devices per inhabitants worldwide.

Yes, the bottom line is that digital is the brave new world, and we are the forefathers of what it becomes. Whether we’re in the music industry or any industry, we need to be ready for the digital revolution to completely renovate how we do business and how we meet our customers’ demands.

To your success.

Kelli Richards, CEO, The All Access Group, LLC

Source:  Mitsue Venture and Neolabels.com https://digitallife.neolabels.com

 

Cloudy Weather at Apple, Then and Now



It will come as no surprise to anyone that Apple’s stock will rise the moment Steve Jobs takes the stage later today.  By any estimate, Apple is worth billions – with or without Steve Jobs – but like it or not, Apple is not a democracy.  It is an autocracy.  It is a company carrying out the vision and changing the world, all according to the dictates of its leader, Steve Jobs.

I know something about this personally, albeit from a distance.  I worked for Apple for over ten years.  And yes, my claim to fame is that I worked in music.  In fact, I launched the focus on music that led the Music and Entertainment initiatives during my 10 year tenure there. The tragedy of that story, for me, is that it was during what I call the “dark days” at Apple, when Jobs was not sitting on the throne, lobbing ideas faster than the technology could keep up with him.  It was when the helm was run (and run into the ground) by others, with the phrase, “Et tu Brute,” hanging in the air.

I can remember saying to anyone who would listen that the only hope for us was somehow if Steve Jobs came back to Apple.  Nobody believed he would, of course.  He was running not one, but two companies by that time.  Surprising everyone, however, he did come back. Sadly, one of his first moves was to trim off as much as he could; to focus on the fundamentals in order to turn the company around, and my department was part of those cuts.  But turn it around he did.  Even though it meant a big career shift for me, I’d have to say that almost every single project Steve Jobs created, once back at Apple, was the right thing at the right time.  Quite simply, he has a passion and keen sense for what the consumer wants.  In my opinion as an insider AND an outsider, it never would have worked without him.

Here’s the coin flip on that one.  He’s built a Martha Stewart or Oprah type of empire, one that may not work without him on the throne.  Let’s look at the biggest example to date. The iPad.  When the iPad came out, Steve Jobs literally, single handedly changed a lot more than how people used computers or exchanged information.  He literally changed the economic structure of the publishing industry overnight, by his own design, just as he had previously done with music, film and TV – and nobody got a vote.  The technology is in place …and the consumer will now drive what comes next. Publishing companies will either get on the bandwagon, or run the risk of being left behind. It’s just that simple.

And with all of the controversy around clouds and lockers, especially in the music industry, Jobs has again stepped into the ring with a technology that consumers will trust.  Yes, some would say that he’s behind the curve – that lockers and clouds are already available, but it is the trusted brand of Apple that will bring clouds out of the status of rebel and into the accepted mainstream.  With Steve Jobs carving out legitimacy for a niche in the digital industry that is long overdue, perhaps music will finally stop bleeding revenue.   And Apple?   Well, as any good cloud knows, the sky’s the limit.

 

Kelli Richards, CEO of All Access Group

 

 

 

 

Join Me in June for a “Fireside Chat” with the Leading Minds in Branding, Coaching and

I’m pleased to share with all of you that my weekly “All Access Radio” Show has developed a strong and loyal following!  Over 20,000 downloads in just a few months.  I’ve been graced to interview some of the top digital visionaries and leading voices in the music and technology industries, as well as some great voices in the music and entertainment industries, including Finbar O’Hanlon, Hollywood Producer, Gary Goldstein, Media Futurist Gerd Leonhard; the President of Rafelson Media (and well known songwriter) Peter Rafelson; and entertainment technology visionary (and one of the sharpest minds in digital music) Jim Griffin. That list continues in the upcoming weeks.  I hope you’ll be able to tune in during June as I interview:

Monday 6/6 – 5pm Pacific TimeLibby Gill, CEO of Libby Gill & Co.

Branding Guru, Libby Gill is an entertainment industry veteran. Libby Gill spent 15 years heading public relations and corporate communications as senior vice president at Universal Studios; and vice president at Sony Pictures Entertainment and Turner Broadcasting. She was also the PR/branding brain behind the launch of the Dr. Phil Show.  A widely acclaimed speaker, Libby has delivered keynote speeches to organizations including Microsoft, Disney-ABC, Cisco Systems, Comcast, the US Travel Association, The Conference Board and many others. She is also the author of the best seller, “You Unstuck – Mastering the New Rules of Risk Taking in Work and Life.”

Monday 6/13 – 5pm Pacific TimeTerry McBride

Terry McBride is the current CEO and one of three founders of the Nettwerk Music Group, which includes Nettwerk Productions (Canada’s largest independent record label), Nettwerk Management (artist and producer management), Nettwerk One (publishing), and Artwerks (graphic & fashion design). Nettwerk has corporate offices in Vancouver, Boston, Los Angeles, Nashville, New York, Hamburg and London. Since its inception, Nettwerk has released over 500 different albums and sold over 150 million albums worldwide. In the past few years McBride has spoke at dozens of international conferences about advances in digital technology, intellectual property rights and the future of music distribution. Terry has twice been awarded the Pollstar Industry Award for Personal Manager of the year for his work with Sarah McLachlan (1997) and Avril Lavigne / Coldplay (2002).

Monday 6/20 – 5pm Pacific TimeAlan Cohen

Alan Cohen is a respected keynoter and seminar leader for professional meetings in the fields of personal growth, inspiration, holistic health, human relations, and achievement of work/life balance. He conducts Life Mastery Trainings around the world, and is the founder of All About U., a university without walls dedicated to higher learning for the higher self. Alan is a faculty member of Omega Institute for Holistic Studies, and has appeared on national radio and television, including Good Morning shows around the nation. His seminars have regularly been broadcast via satellite on the Wisdom Channel.  Alan is the author of 24 popular inspirational books and CD’s, including the best-selling The Dragon Doesn’t Live Here Anymore, the award-winning A Deep Breath of Life, and the classic Are You as Happy as Your Dog? He is a contributing writer for the New York Times #1 bestselling series “Chicken Soup for the Soul,” and his books have been translated into 24 foreign languages.

Monday 6/27 – 5pm Pacific TimeIan Miller, CEO of The Brand Practice

Ian Miller is the CEO and Founder of The Brand Practice LLC, a business and brand strategy consultancy. Ian Miller is an expert brand and marketing strategist with 30 years experience in building rapidly accepted/competitively advantaged brands. A recognized expert / lecturer in Ingredient Branding, Ian Miller has led the creation and global launch of the ingredient brand, NutraSweet, and worked closely with 50+ partner brands including Diet Coke and Diet Pepsi. Ian has applied this expertise to the successful growth of the Splenda brand and similar launches in consumer electronics, pharmaceuticals, retail and grocery.  For 10 years Ian has lectured and authored and founded a successful business/brand strategy/design company based primarily on his Rocket Branding strategic and insight research techniques. Additionally, Ian has taken on partnership and leadership roles for RightPoint, a fast growing digital technology and marketing firm with several fortune 500 clients.

So please join me each week as I host an intimate “fireside chat” with some of the leading minds in technology and digital music and media.  You can find my entire library of recordings at https://allaccessgroup.com/articles-and-resources/blog-talk-radio as well as some personal interviews where I share about my own experiences over a twenty plus career in music and tech.  See you there!

Kelli Richards, CEO, The All Access Group, LLC

 

 

 

Can MySpace Save itself by Porting into Facebook? Social Media & Digital Music.

Yes folks, Myspace Music has finally brought in an app that will let artists transfer their digital music content from Myspace into Facebook under a new “Music” tab. You can check out the program here.

Gratefully, this app includes streaming everything: music, photos, videos, events, etc.  With the global domination of Facebook continuing – and showing no signs of slowdown (yet), Music was one of the FEW remaining holdouts on MySpace…  MySpace still remains prime real estate, with over 14 million artists housing profiles there, but even that had begun to erode at the speed of light.  After all, the audience just wasn’t there any more.

This new Facebook app will allow artists to port digital music and other content from MySpace over to Facebook and manage one profile, which will show up on both Facebook and MySpace, and will have the added benefit of attracting audiences and traffic on both platforms.  This could prove to be a real problem for some of the other social app newcomers – but at this point, it just seems like a good solution to the millions of tunes lost in space on MySpace.

 

This is a very brief look at a topic I have covered comprehensively in a 50-page ebook. If you would like to be on the waiting list to receive this ebook (and be offered a special discounted cost), please register here. (select eBook Pre-Order)

 

Kelli Richards, CEO, The All Access Group, LLC

 

 

God Only Knows. Minefields and Memories…

I was recently speaking to one of my clients about high points of our careers, and I wanted to share one with you all.

I’ve had the chance to work on some really amazing projects over the years. I got to be part of the team that launched music at Apple, I’ve helped produce the PollStar Awards show year after year, with my good friend Steve Macfadyen (see our recent interview), and I’ve been part of the team on some amazing, very private, celebrity gigs.

These are often private fundraisers for a celebrity’s own foundation or choice pick charity. One of these was the “Open Hearts – Clear Mines” Adopt-a-Minefield benefit concert given by Sir Paul McCartney and Brian Wilson, where they joined together and sang, “God Only Knows.”

The concert and the song definitely live in my mind as one of the most moving and inspiring events that I ever participated in. Although there isn’t any video from the event to really speak of, there is a snippet of it in an Access Hollywood interview, speaking with Sir Paul and host, Jay Leno, about the event. (See below.)

As an event Producer and Celebrity Wrangler, it’s events like these that become knots in the thread of one’s life. I’m proud to have been part of that moment. To donate to Adopt-a-Minefield, go to https://www.landmines.org/Page.aspx?pid=374

Kelli Richards, CEO, The All Access Group, LLC

Karma-Chameleon. The Fast-Changing Metrics of Digital Music

Music Industry Reviews

The changes in the digital music world continue to inspire a lot more than fear – they’re creating connections on every level, minute by minute.

It’s great to see the Billboard Music Awards getting so much attention on traditional media, but the truth is that their rankings simply don’t mean what they used to.  Long recognized as the industry standard, it’s no secret that the on-demand player and purveyor of music (and ranking) is now YouTube, one of the biggest creative disruptors of the digital music age.

Google has literally jumped on that bandwagon this week, releasing the “YouTube 100” – which tracks viewers and usage across “official music videos, user-uploaded videos and viral debuts, and uses this data to provide a holistic view of song popularity.”

Google’s YouTube 100 joins the ranks of many other services judging popularity, views and downloads in the music industry. And believe me, they’re measuring everything right down to your shoe size.  Facebook Fans, Twitter Followers, Vevo views, blogs and soon, mobile messaging lists.  Digital Media Wire quoted, YouTube Product Manager, Chris LaRosa, as saying, “Not only does the YouTube 100 give props when fans make original videos for popular songs, it also captures YouTube’s one-of-a-kind musical diversity. YouTube users get into music as fans and original musicians, and our new chart gives the community a better way to find the most engaging music on YouTube.”

As far as metrics go (and come and go), this is definitely one for our industry to watch closely.

Kelli Richards, CEO, The All Access Group, LLC

 

Personalizing Lyrics – One Amazing, Creative Way to Personally Rock The Fan Base

As a true lover of technology, as well as a coach in both the business world and in the digital music space, when I come across a tech solution that changes the course of a musician’s business and revenue stream, and builds a better fan base – well, let’s just say it’s always a reason to celebrate.  As the music industry has been pummeled over the last decade, hit with punches from outside and inside of itself, creativity has turned out to be the number one solution to surviving – and thriving – the ever changing landscape.

Enter Skip Haynes. Skip was the singer and guitarist for the band Aliotta Haynes Jeremiah.  Like a lot of bands, they worked hard and had one or two semi-hits.  In their case, the hit was a song called “Lake Shore Drive” that got a ton of mileage around it’s subject, Chicago, the home town of the band.  Over time, “Lake Shore Drive,” became a sort of local anthem, belted out at bars and college events and thought of fondly by Chicagoans everywhere.

Haynes, now 63, is one of the true creative disruptors.  He has held onto the rights to that song for the last forty years, and thanks to the digital music revolution, he’s come up with a mind blowingly simple idea and turned it into a very real revenue stream.  Pay attention folks, this is definitely a plan to model if you’ve got the know how, the time (and the rights to a good, recognizable piece of music).

For a fee, Skip Haynes will personalize his much beloved, “Lake Shore Drive,” to you – or your mother, or coach, or kids. Thanks to the portability of digital music, Haynes will sing the name of the subject, digitally splice it into the master of the song, and sell it to you for thirty-five bucks (if you want the CD — if the digital MP3 is good enough, its only $30.  You can then download it your iPod (or whatever), send it to your friends and family, put it in a digital Birthday Card.  Whatever.  It’s yours.  Personalized just for you.

Haynes recently told CNN contributor Bob Greene, that he’s sold hundreds of these customized songs –primarily through word of mouth and a couple of websites (including his own: https://www.lakeshoredrivemusic.com).

In addition to the obvious revenue stream this could mean for aging rockers or new bands, this is also a strong way to create a very real connection to your most ardent fans.  And that, my friends, is the real benefit of the digital music revolution – it makes reaching your fans as easy as click, splice, love affair.  The revenue is great, and seeing the innovation of a solitary creative disruptor at work is inspiring, but the opportunity to create a once-in-a-lifetime connection to the fan base is definitely not to be missed.

I would love to hear what you all think about this topic.  Feel free to comment on my blog at https://allaccessgroup.com/blog or on my Facebook Group Page.

Kelli Richards, CEO, The All Access Group, LLC

 

Google’s Music Locker … All it’s Cracked up to be? Or Just Cracked?

In a recent interview with Michael Robertson, the CEO of MP3tunes and DAR.fm, we spent a lot of time speaking about music lockers, clouds, and whether Google and Amazon would enter the arena – and if so, what could that mean to the music industry as a whole.  The timing for that Q&A was amazing and spot on.  Earlier this week, Google entered the race with a cloud locker service – and a promise to respond to the biggest question IN this space, that of copyright.

Music Beta by Google went live with more details about licensing and features on May 10th of this week. VentureBeat’s review said it was, “a web of confusing programs without a lot of instruction as to how to actually get to the music you want to hear.” Further, Business Insider said one of its early testers spent over two days to upload 1,000 songs to the service.  When asked about potential piracy and copyright issues, Google said to Gizmodo, “We will respond to requests by rights holders who feel their rights have been violated.”  So are they, in essence, waiting for the fire and lawsuits?

I’d love to hear what you all think about this topic.  Feel free to comment on my blog at https://allaccessgroup.com/blog/ or on my Facebook Group Page.

 

Kelli Richards, CEO, The All Access Group, LLC

——————————————————–

 

Venture Beat: “Google’s Music Beta first look: it’s miserable
Business Insider: “Google Music … Label Cooperation Would Make It Better
Gizmodo: “Google Might Not Let You Store Copyright-Infringing Music In the Cloud

 

 

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People Don’t Come With Instructions. Maybe We Should Learn to Read Them Anyway.

LinkedIn.com, August 2026-I Wish People Came With Instructions

One of my clients shared an operating manual about how to work with him most effectively when we first started working together. It was the first time I’ve ever experienced that and it was brilliant. The details were spot on as I’ve reviewed and reflected on the document over time; it’s actually been extremely helpful.

Wouldn’t life be easier if more people came with instructions?

Not a résumé. Not a LinkedIn profile. Not a Myers-Briggs type, an Enneagram number, or a list of strengths generated during an executive offsite.

I mean actual instructions that are unique to them.

Here’s what makes me feel valued. Here’s what shuts me down. Here’s how I make decisions. Here’s what I need when I’m overwhelmed. Here’s how I behave when I’m scared. Here’s the best way to challenge me. Here’s what silence means when it comes from me. And here’s the thing I probably won’t tell you unless you ask.

Read the complete article at https://www.linkedin.com/pulse/people-dont-come-instructions-maybe-we-should-learn-read-richards-9tnuc

The AI Conversation We’re Not Having Yet: Leadership in an Era of Perpetual Adaptation

LinkedIn.com, August 2026-I’ve spent my career at the intersection of technology, innovation, and human potential, leading and observing one wave of disruption after another reshape how we work and live.

The personal computer changed the nature of office work. The internet transformed communication and commerce on a global scale. Mobile technology untethered us from our desks and gave us freedom to roam. Cloud computing rewrote the economics of software. Each innovation has brought uncertainty, excitement, skepticism, and no shortage of disruption.

Yet there was always a rhythm to these transitions.

Organizations experimented. Employees learned. New practices emerged. Eventually, what once felt revolutionary became familiar. People developed confidence. Businesses established a new cadence. We settled into a new normal. The technology matured, and so did our relationship with it.

Artificial intelligence feels fundamentally different.

Read the complete article at https://www.linkedin.com/pulse/ai-conversation-were-having-yet-leadership-era-kelli-richards-nwh2c

Confessions of a Lifelong Learner

I was just thinking back on how I spent summers when I was growing up. Yes, there were family trips and as I got older I had summer jobs. But one thing that remained consistent from a very young age was my passion for reading books — I was (and still am) a voracious reader. I still read on average two to three books per month. True confession: I’m a lifelong seeker and learner. I don’t think that will ever change. Periodically I get grief from my close friends about not reading fiction, but there’s so much I want to learn in the real world that I lean non-fiction. I have an unending thirst for knowledge and there’s much I have to learn across a broad range of topics.

I’ve published several books over the years; I was early to the game — but over time, and more frequently, I find several of my peers have been publishing books as well. I share books I’ve read recently from two of them in this issue. Beyond reading, I find myself drawn to taking courses on an active and ongoing basis — whether within my primary career domain as a strategic trusted advisor, in terms of courses I’ve taken as I’ve moved into joining boards, and most recently in the AI realm.

Learning new things keeps your memory and focus sharp, and picking up more knowledge and new skills and insights helps keep you valuable to employers and clients as being at the cutting-edge of yoru profession. You also become a more effective problem solver as you train your brain with diverse topics that help to invoke creative ideas. Curiosity that results in taking on new challenges helps you steer clear of boredom and makes you a more capable and interesting person who can converse on a broad range of topics with anyone, which is invaluable.

What’s your take? Are you a lifelong learner like me? What do you do to sharpen the saw for yourself?

To your success,

Kelli


*Featured article(s):

Video Is AI’s Last Unstructured Frontier: Why the Next Infrastructure Battle Has Already Begun

We’ve spent the past 3 ½ years talking about AI models. I believe the next conversation will be about AI infrastructure.

After decades operating at the intersection of Silicon Valley and Hollywood, I’ve learned that the biggest technology shifts aren’t always driven by the most visible applications—they’re often enabled by the foundational layers operating quietly beneath them.

Today, I believe video has become AI’s last unstructured frontier. As AI agents become more capable, hyperscalers invest hundreds of billions in data centers, and enterprises demand personalized, trustworthy media experiences at global scale, a new question emerges: How do we make video itself programmable?

In my latest article, I explore why programmable video may become one of the most important infrastructure opportunities of the AI era, why data-center economics will increasingly matter, and why the next competitive advantage may not come from generating more video—but from making the world’s existing video infinitely more intelligent. Using ION Video as a case study, I examine why a technology that may have been years ahead of its time could now be arriving at precisely the right moment.

 

Leadership Resonance: A Powerful Leadership Skill That Virtually Nobody Talks About

Have you ever walked into a meeting and immediately sensed the energy in the room—before anyone had said a word?

That’s not just intuition. It’s a reminder that leadership is about far more than strategy, communication, or authority. Every leader creates an invisible ripple effect through their presence, behaviors, and emotional state.

In this article, I introduce a concept I call Leadership Resonance—the idea that the most influential leaders don’t simply direct organizations; they shape how people think, collaborate, innovate, and perform by the example they consistently set with their communications, their presence, and their behavior.

Drawing on insights from neuroscience, behavioral psychology, and real-world leadership examples, I explore why the most enduring influence isn’t what leaders say—it’s what others learn simply by watching them and observing coherence.

As AI transforms the future of work, our uniquely human capacity to inspire trust, curiosity, resilience, and courage may become the greatest competitive advantage of all.


*Media Recommendations:

 

Earth, Wind & Fire (documentary by Questlove)

 

For those of you who grew up with this band, this documentary will shed some light on things about this band that are likely to surprise you. Yes, the music is timeless and the talent is undeniable. Arguably, Maurice White was a visionary innovator and a genius. What he did in creating EWF was unique and he did it on a grand scale. However, I’m betting few readers (and fans) would know that the band racked up over $500k in debt after most of their tours — or that the band members were paid a dismal wage that made it difficult for them to get by. How could this work over time with 10 or more members in the band, with extravagant costumes, staging and lights. Very few bands of that size have ever been able to make it work financially, let alone over decades (sustainably). There’s a lot more to learn beyond the economics; for those who love the band and their music it’s worth a watch.

 

Song Sung Blue

 

This was an interesting film; at its surface, it looks like a film about a Neil Diamond tribute artist. But it’s really a love story about a couple who come together around a shared dream — to create a Neil Diamond “interpretive experience”, and manage to make it work against all odds. It stars Hugh Jackman and Kate Hudson, both of whom turn in powerful performances; I found myself falling into the story and liking it more than I thought I would. Though truth be told, I don’t think I’ve ever seen a film that Focus Features has put out that I didn’t enjoy.

 

When We Are Seen: How to Come Into Your Power and Empower Others Along the Way
by Denise Young

This book’s author is an Apple alum; she rose through the ranks to become Apple’s chief of HR, the first VP of Inclusion & Diversity, and helped to build and shape the Apple Stores experience from the earliest days. Denise is also a black female leader — a rarity not just at Apple, but across the tech world, then and now. The book is a powerful story of her personal journey in tandem with the insights she gleaned along the line about being overlooked and marginalized as a minority leader. It’s a must-read not only for all tech leaders, but for progressive, growth-minded leaders across all business sectors. We’re well into the 21st century and need to start acting like it.

 

Digital Self-Defense in an AI World: How to Protect Yourself Online
by Jocelyn King

Written by a friend and colleague of mine, Jocelyn King (aka “The Queen of Online Safety”) shares her experience and knowledge of cybersecurity that we would all do well to learn more about in modern times when our personal safety has never been more at risk. The book provides a step-by-step action plan for what you need to do to protect yourself, your family, and your valuable data from the identity theft attacks that have grown increasingly rampant and show no signs of slowing down or going away. Consider this book an insurance policy to make yourself less vulnerable to what might otherwise appear to be random attacks that could create real havoc for you.

 


*People Say the Nicest Things:

“I have known Kelli for well over 20 years at this point. I consider her to be one of our generation’s greatest and most innovative technology leaders. Kelli is a visionary forward systems thinker who keeps us all motivated with her positive and ethical values and her out-of-the-box ideas. I’m proud to have maintained a healthy long term business relationship with her, and am honored to call her an advisor and a friend.”

Eren Niazi
Early AI Evangelist & Open Source Leader


Regular readers are likely aware of my decades-long experience of having had Steve Jobs as a mentor, but I have almost no photos of the two of us together. So a colleague recently created some AI photos of the two of us; here’s one from back in the day. it’s actually a pretty reasonable facsimile.

Leadership Resonance: A Powerful Leadership Skill That Virtually Nobody Talks About

LinkedIn.com, July 2026-After spending decades advising founders, CEOs, innovators, artists, and global leaders, I’ve become convinced that one of the most powerful forces in leadership is also one of the most overlooked and the least discussed.

Every leader creates an invisible field of impact around them.

Some leaders expand the intelligence, confidence, creativity, and courage of everyone they encounter.

Others—often with the very best intentions—unknowingly diminish those same qualities.

Read the complete article at https://www.linkedin.com/pulse/leadership-resonance-powerful-skill-virtually-nobody-talks-richards-zbmjc/

Video Is AI’s Last Unstructured Frontier: Why the Next Infrastructure Battle Has Already Begun

LinkedIn.com, July 2026- One lesson I’ve learned throughout my career bridging Silicon Valley and Hollywood is that history rarely rewards the company that arrives first.

It rewards the company that arrives when the market is finally ready. And that can take time – sometimes year, sometimes decades.

When I helped launch Apple’s early digital music initiatives, many believed the industry wasn’t prepared. They were right—until (some 15 years later) suddenly they weren’t. The convergence of technology, infrastructure, consumer behavior and business models had caught up, and subsequently transformed what once seemed premature into one of the defining platform shifts of a generation.

 

Read the entire article at https://www.linkedin.com/pulse/video-ais-last-unstructured-frontier-why-next-battle-has-richards-gp3pc/

The Hidden Cost of Compartmentalization: When Your Greatest Strength Becomes Your Greatest Limitation

LinkedIn.com, June 2026-Many of the most successful people I’ve worked with share a common trait:

They’re masters of compartmentalization. They can walk out of a difficult conversation with a family member and into a board meeting without missing a beat. They can absorb setbacks, disappointments, and uncertainty while continuing to lead, create, perform, and execute at the highest levels.

In many cases, this ability has helped to create their success. But what happens when the skill that got you here starts preventing you from getting where you’re meant to go next? And what happens when it interferes with your relationships?

Read the entire article at https://www.linkedin.com/pulse/hidden-cost-compartmentalization-when-your-greatest-becomes-richards-k0qnc/

Is an Apple Smart Ring the Next Big Thing?

LinkedIn.com, June 2026-Every few years, Apple faces a version of the same question: what’s the next form factor? The iPod gave way to the iPhone. The iPhone gave rise to the Watch. And now, as the wearables category matures and health becomes the company’s most visible long-term bet, a new question is surfacing in product circles and on enthusiast forums alike — could a smart ring be Apple’s next meaningful hardware move?

Having spent years inside Apple’s product culture, and many more since then tracking where consumer technology is headed, I find this question more interesting than most “what will Apple do next” speculation. That’s because it isn’t really about a new gadget. It’s about a strategic fork in the road: does Apple expand its health platform by adding a new form factor, by deepening the one it already owns, or by doing both at once?

Read the entire article at https://www.linkedin.com/pulse/apple-smart-ring-next-big-thing-kelli-richards-fot5c/

The Artist, the Symbol, and the Digital Revolution: What Working with Prince Taught Me About Artist Sovereignty

LinkedIn.com, May 2026 Ten years after his passing, I find myself thinking about what made Prince not just a genius, but a true visionary innovator.

The Symbol Was Never About Eccentricity

To understand Prince’s thinking in the years I worked with him, you have to understand why he became “The Artist Formerly Known as Prince” in the first place.

In 1993, Prince changed his name to an unpronounceable symbol — a combination of the male and female signs, merged into something entirely his own. The mainstream press treated it as the act of an eccentric megastar gone too far. But it was nothing of the sort. It was a deliberate, radical act of protest.

Read the entire article at https://www.linkedin.com/pulse/artist-symbol-digital-revolution-what-working-prince-taught-richards-4ioze/

Honoring Greatness in Exceptional Individuals

I’ve been fortunate to be surrounded by scores of exceptional individuals throughout my life and work. Whether they’ve been tech innovators, musical geniuses, icons in the creative world, published authors and journalists, or activists, one thing they’ve all shared in common is that they have lived their lives to the absolute limits. And they’ve shared their visions, gifts and talents with us in ways that leave us inspired, moved and forever changed. These individuals have carved their own paths, in many cases blazing trails through uncharted territory, and through their authenticity, drive and passion have created some extraordinary outcomes that will continue to inspire us long after they’re gone. These people have each made an indelible difference, and they’ve inspired us to follow our own individual compasses to make our own unique dent in the universe. Thank you for yours!

To your success,

Kelli

From Beyond the Grave: How Technology is Resurrecting Talent from the Great Beyond

Tupac rapped at Coachella in 2012. John Lennon released a Beatles song in 2023. Val Kilmer spoke in Top Gun: Maverick without being able to speak. This isn’t science fiction — it’s what’s happening right now, and the implications for every creative industry are profound.

In this article, I share insights into how AI, machine learning, and digital production are literally resurrecting some of the world’s greatest talent — and what the business, legal, and ethical implications are for the creative world. What makes this more than a technology story is the question underneath it: When a voice, a face, and a performance can be reconstructed — what is the irreplaceable thing?

Read the Article

 

When Past Glory Becomes Present Pressure: The Quiet Self-Sabotage of High Achievers

the darker side of past sucess

 

Ever been in a room where your old accomplishments seem to cast a longer shadow than your current reality? I’ve seen it up close on countless occasions — and have even experienced flashes of it myself at times over the years.

There’s a struggle many high achievers don’t talk about: what happens when your identity is still anchored in past success… but your present moment is asking something different of you. When you may have concerns that your best times are in the rear view mirror, and you’re left wondering whether you still have value.

It’s subtle. It’s human. And left unexamined, it can quietly lead to acts of unconscious self-sabotage in the very rooms that matter most. I wrote this piece to name it—and to hopefully offer a more powerful way through.

Read the Article

Spotlight

One Million Truths (movement)

 

My friend Mark Eckhardt is a truly amazing individual. We met courtesy of the Unreasonable group we’re both members of. Mark’s work encompasses narrative intelligence and conflict resolution in creative, heart-based ways that support and facilitate high-stakes decision-making through thoughtful, compassionate means. He does this for corporations wearing his various hats. And he also does this through a movement he founded in 2020 called One Million Truths (OMT). OMT documents the experiences of Black Americans who have dealt with social injustice and racism through their stories and personal narratives. Stories are collected and shared to educate, create allies and combat system racism, while at the same time leveraging AI and research to help modern leaders understand the changes in cultural narrative, to mitigate conflict and foster more collaboration. I’m really inspired and moved both by who Mark is as an individual, and by all of the great work he’s doing.

 

Media Recommendations

How to Raise Successful People: Simple Lessons for Radical Results by Esther Wojcicki

 

My friend Esther Wojcicki is a force of nature in her mid-80s. A former journalist and long-time educator in Silicon Valley, she’s inspired countless students who are now at the top of their game as tech execs, actors, and leaders. She’s also the mother of three amazing women (one of whom, Susan, was the CEO of YouTube before her untimely passing; another Anne, who is founder & CEO of 23andMe; and the third, Janet, who is an anthropologist and successful epidemiologist practicing in San Francisco). Esther published a very successful book in 2019, entitled “How to Raise Successful People: Simple Lessons for Radical Results”, which has become a global bestseller translated into over 30 languages.

Last week, I attended the premiere of a new documentary about Esther, entitled “The Godmother of Silicon Valley” which chronicles her amazing life’s journey and legacy. It was beautiful to experience Esther’s influential story while she got to see the the film in full for the first time. Janet & Anne were there along with several of her grandkids. View the trailer here and watch for it to show up in the coming months in theaters and on streaming.

 

“Wild Concerto” Collaboration

My friend, rock icon Stewart Copeland, and UK naturalist Martyn Stewart have teamed up to transform Martyn’s collection of rare field recordings of the animal kingdom into an orchestral album. This initiative bridges two distinct worlds and the combined creative forces of two unlikely collaborators. It highlights the beauty of creatures around the globe who are currently facing environmental threats and extinction. 60 MInutes recently did a very moving segment on this project and the two men who co-created something truly unique and special.

I strongly encourage you to invest about 15 minutes to watch this segment. It’s really quite extraordinary.

 

People Say the Nicest Things…

 

“Kelli Richards is a remarkable powerhouse, a visionary innovator, strategist and force multiplier, celebrated for her depth and unrivaled expertise as a trusted advisor to the gamechangers and innovators of our time; a true alchemist and catalyst who transforms dreams into reality, empowering leaders from various sectors to navigate complexity and unlock extraordinary potential, all while radiating an infectious energy and an intuitive understanding of the art of strategic growth and connection to achieve unparalleled outcomes and results.”

— Mario Brondani
fellow super-connector

 

This past week, we lost a legendary conductor in Michael Tilson Thomas at the age of 81. MTT, as his friends knew him, was an icon and a giant in the classical music world. He spent 25 years conducting the San Francisco Symphony, and I was fortunate to cross paths with him on several occasions over those years. Not only was he incredibly gifted and talented as a conductor and musician, he was also a genuinely grounded and kind man. In reviewing the many homages to him over the past few days, I came across a brief segment 60 Minutes did on him back in 2000 (with Morley Safer), which in less than 5 minutes pretty well sums up MTT and his amazing life. RIP maestro — you certainly left your dent in the universe and in the hearts and minds of those who knew you.

Image: Michael Tilson Thomas – source unknown

From Beyond the Grave: How Technology Is Resurrecting Talent from the Great Beyond

LinkedIn.com, April 25, 2026

In April 2012, 90,000 people at the Coachella music festival watched Tupac Shakur take the stage alongside Dr. Dre and Snoop Dogg. The crowd went insane. The hashtag #tupachologram trended for three weeks. There was just one problem: Tupac had been dead for sixteen years.

What happened that night in the California desert was a signal flare — a glimpse of a future where talent, creativity, and legacy no longer end with death. Over the decade plus since then, the technology has only accelerated. Today, we are firmly in an era where the barrier between the living and the departed is being dissolved by artificial intelligence, machine learning, and digital production techniques that would have seemed miraculous (if not impossible) just a generation ago.

Read the entire article at From Beyond the Grave: How Technology Is Resurrecting Talent from the Great Beyond

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9 Ways to Make a Lasting Impression at Your First Conference

October 27, 2014, LinkedIn Articles Success in business is all about connections and relationships. And with more and more people working virtually and face-to-face meetings becoming fewer and farther between, the stakes have never been higher for making a good first impression. Read the entire article here: https://www.inc.com/kelli-richards/9-ways-to-make-a-lasting-impression-at-your-first-conference.html

Turn Up Your Volume: 5 Big Moves Entrepreneurs Can Learn From Music Moguls

October 24, 2014, Inc. Music moguls and entrepreneurs have a lot to teach each other. But don’t worry; you don’t have to sing like Beyoncé or turn tables like Skrillex to bring the music to your business. Read the entire article here: https://www.linkedin.com/pulse/turn-up-your-volume-5-big-moves-entrepreneurs-can-learn-richards/

Carla Harris

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-carla-harris

Stephanie Redd

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-stephanie-redd

Wearable Technology – iWatch and Wait

Formally known as “The Apple Watch,” Apple again forces us all to ask one existential question: What is it? Is it a bird? A plane? A watch, computer, bracelet, phone, or tablet? Now, you might be saying: Smart watches aren’t a new idea. But, in the end, Apple really does just do everything better.

The Ultimate Guide to Delegating (for Entrepreneurs Who Hate Delegating)

October 17, 2014, Inc. Freeing up your time won’t just make you more productive; it will also help maximize the skills and strengths of everyone on your team — including you. Read the entire article here: https://www.inc.com/kelli-richards/the-ultimate-guide-to-delegating-for-entrepreneurs-who-hate-delegating.html

The Secret Weapon of Billionaire CEOs and Other Wildly Successful People

October 10, 2014, Inc. If you’ve reached a plateau, it might be time to hire a business coach. A business coach can be a valuable asset to any executive and leader. Read the entire article here: https://www.inc.com/kelli-richards/the-secret-weapon-of-billionaire-ceos-and-other-wildly-successful-people.html

9 Ways to Make a Lasting Impression at Your First Conference

October 3, 2014, Inc. Conferences and industry events are a great place to initiate, establish, and nurture valuable business connections, but if you do the work before and after, you’re much more likely to maximize your time when you’re face-to-face. Read the entire article here: https://www.inc.com/kelli-richards/9-ways-to-make-a-lasting-impression-at-your-first-conference.html

Peter Hoddie

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-peter-hoddie

The Super Connector’s Guide to Making Powerful Business Introductions

September 26, 2014, Inc. If you aren’t actively looking for ways to make valuable introductions for your connections, your network isn’t as strong as it could be. Read the entire article here: https://www.inc.com/kelli-richards/the-super-connector-s-guide-to-making-powerful-business-introductions.html

Elaine Dennis

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-elaine-dennis

3 Essential Steps to Creating a Successful Personal Growth Plan

September 19, 2014, Inc. Drawing up a plan with the counsel of trusted advisors can not only help you visualize your goals and the necessary steps to achieve them, but it can also remedy a lot of the uncertainty that held you back in the first place. Read the entire article here: https://www.inc.com/kelli-richards/3-essential-steps-to-creating-a-successful-personal-growth-plan.html

Music and Your Brand: Five Ways to Tune Your Demographic In With the Right Band

Attention is a scarce resource—and that means it’s a costly one. In a world of hundreds of competing voices, art and music have become a powerful way to bring a brand back into the spotlight. The perfect example? The “marriage” of Alicia Keys and Blackberry. Blackberry didn’t just bring Keys in as a spokesperson, either; it made her its creative director. That wasn’t just some made-up title to give the “Girl on Fire” credibility; Keys has brought in some stellar ideas to create user (and fan) engagement. For her first act, Keys shot videos in every location of her tour, and she invited local fans and residents of those locales to send their own photos to include in the video clips. Photos chosen went on Alicia Keys’ on-stage video projection. Now that is a huge win around user experience—one of the fastest ways to turn engagement into ROI. Make It Relevant Right now, consumer brands are marketing more and more with music and entertainment. In fact, it’s become so important that some major brands have started their own record labels—including Red Bull, Scion, Mountain Dew, and Converse. Why? Music is a powerful way to create a cultural connection and engage with an audience while drawing your product even closer to your demographic’s lifestyle. Being hip, cool, relevant, and present as a brand is important, but the more important issue can be the cost to your image if you resist popular trends. (Just one example: Levi’s missed the hip-hop boom, and it cost the company $1 billion in sales—in one year.) Tuning in isn’t just a smart way to connect with your audience; it can be vital to your brand’s survival. The New ‘A&R’ Brands are becoming a trusted source for breaking hip underground artists to the mainstream media. The iTunes team at Apple (my alma mater) chose specific, obscure artists to create buzz around the launch of iTunes. That curating practice was really a form of Artist and Repertoire (or A&R), which used to be the domain of a record company. An “A&R” role—which I once did for EMI Music prior to launching the music vertical at Apple—was responsible for cultivating new talent for a label. Now, brands are performing that role themselves. By partnering with artists who fit your audience, you can create the perfect exposure for your brand to the right people. Here are a few ways to start: Find the right sound. If you don’t know which artists may make sense for your brand, hire people who do, or spend time online and on social media networks researching what your audience is listening to. Just ask and explore; they’ll tell you which artists you’ll want to pursue further. Target your age group. Brands vying for the attention of younger audiences—especially those 13-25—must be tuned into the entertainment world, especially when tie-ins between brands and bands are core to success. By partnering with exactly the right artistic act, you’ll net far more attention—and credibility—with your target audience. Get in touch. Many brands are approaching artists directly. If the artist is signed, the label may be involved, but it’s best to start with the artist’s manager (if an established band) or the artist directly (when a rising indie artist). Go where your audience is. Music festivals create the perfect audience for a brand. You’ll place yourself in front of thousands of viewers and kindle a shared passion with your artists’ fans. There are lots of music festivals catering to diverse audiences; find your niche. Unify and balance. Merging the needs of artists, brands, and fans can create powerful results. When an artist has a song that ties into the theme of a brand campaign, it resonates with the audience and is doubly powerful. Behind the Music There’s nothing quite like a smart, well-executed match between a brand and an artist. When Rihanna debuted her clothing line for River Island during London Fashion Week, she helped generate buzz and boost awareness in the United States around the UK-based clothing brand. When Panic at the Disco partnered with Honda Civic for the Honda Civic Tour in 2008, the group created an original, exclusive song for Honda’s Civic commercial. The band reached a much broader audience, which resulted in higher CD and ticket sales, and Honda was on the cutting edge with a new kind of branded content. Apple’s commercial for the launch of the MacBook Air featured a soundtrack from a little-known artist, Yael Naim. “New Song,” which was recorded in Naim’s Paris apartment, jumped up the charts and subsequently led to a wildly popular US tour—and critical success. Those are just a few examples; dozens of artistically interesting campaigns have benefited from the touch of a complementary musical act. That creative matchmaking is different every time, and it brings a new, fresh twist to a brand’s perception. The reason is simple: By its nature, music is both emotional and powerful. That’s why fans gather around their favorite artists, creating strong, tightly knit subcultures. Tuning into those communities can be the difference between becoming “white noise” and making a truly engaged connection—and that’s every advertising campaign’s goal. This post was originally published on Marketing Profs.

Music and Your Brand: Five Ways to Tune Your Demographic In With the Right Band

September 15, 2014, LinkedIn Articles Attention is a scarce resource—and that means it’s a costly one. In a world of hundreds of competing voices, art and music have become a powerful way to bring a brand back into the spotlight. Read the entire article here: https://www.linkedin.com/pulse/20140915152830-9638-music-and-your-brand-five-ways-to-tune-your-demographic-in-with-the-right-band/

How to Harness Power Like a Celebrity

September 11, 2014, Inc. Three strategies of the stars that business professionals can use to make a difference in the world and do things that truly matter to them. Read the entire article here: https://www.inc.com/kelli-richards/how-to-harness-power-like-a-celebrity.html

Star-Struck: Tapping into the Power of a Celebrity Speaker

September 8, 2014, LinkedIn Articles Creating a well-designed event is a balancing act. Tapping industry leaders and controversial renegades, orchestrating brilliant panels, and throwing awesome after-parties all help draw people in, but a well-informed celebrity speaker can elevate your event to “can’t-miss” status with real punch and energy. Read the entire article here: https://www.linkedin.com/pulse/20140908165516-9638-star-struck-tapping-into-the-power-of-a-celebrity-speaker/

Lisa Wellman

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-lisa-wellman

How to Harness Power Like a Celebrity.

Three strategies of the stars that business professionals can use to make a difference in the world and do things that truly matter to them.

In the mid-1990s, Apple ran a series of insightful ads entitled “Power Is,” featuring several celebrities describing what power meant to them.

Star-Struck: Tapping into the Power of a Celebrity Speaker

Creating a well-designed event is a balancing act. Tapping industry leaders and controversial renegades, orchestrating brilliant panels, and throwing awesome after-parties all help draw people in, but a well-informed celebrity speaker can elevate your event to “can’t-miss” status with real punch and energy.

Personal Glimpses of a Comet: Comic Genius Robin Williams

Sometimes there are people who touch our lives in brief glimpses – and those encounters are so magical that we hold onto them and look forward to the next one over and over. They’re friends of friends or colleagues we bump into at events or meetings or random connections where it seems serendipity is at work.

Only the Good Die Young: Robin Williams & Other Creative Geniuses Taken Too Soon

August 16, 2014, LinkedIn Articles I’ll never forget the first time I met Robin Williams. I was a teenager attending a taping of “Mork & Mindy” on the Paramount Pictures lot. Read the entire article here: https://www.linkedin.com/pulse/20140816040437-9638-only-the-good-die-young-robin-williams-other-creative-geniuses-taken-too-soon/

Jamie DeWolf

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-jamie-dewolf

John Cook

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-john-cook

5 Important Books to Create Your Best Success on Every Level

Attention, book lovers – and CEOs – and artists – and entrepreneurs…. Here are five books I absolutely think you should read, and why. Yes, some of them have been out a while, but if you haven’t read them, give yourself an early birthday gift and order all five. (Then share them with someone you mentor. Remember, trusted advisors don’t just give advice and make powerful connections, they share the good stuff out there that inspires change and action.)

5 Conversation Tools For Nurturing Your Relationship With A Mentor

July 29, 2014, Forbes We’ve all longed for a classic mentor-mentee relationship at some point in our careers. We want someone who is savvy and seasoned. We want her to provide the perfect insights and career advice that will help us reach our goals. We want someone who will guide us to our destination. Read the entire article here: https://www.forbes.com/sites/85broads/2014/07/29/5-conversation-tools-for-nurturing-your-relationship-with-a-mentor/

How Technology Has Made Home Business Easier

Of the 28 million small businesses in the United States, 52 percent of them are home-based. Maintaining and organizing your business from home is easier with the advancements in mobile technology. With the latest apps and services you can organize your business’ finances, organize your team, market your product, and provide your customers with top-notch customer service. These technologies have made it easy for home businesses to streamline processes and produce products that mimic larger organizations.

Steve Hayden

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-steve-hayden

Eren Niazi

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-eren-niazi

Randy Haykin

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-randy-haykin

A Hard Day’s Night for Digital Legacy – The Lost Beatles Recordings

Great work will never die in today’s ever expanding online digital world. According to the IDC “The digital universe is growing 40% a year into the next decade. By 2020 it will contain nearly as many digital hits as there are stars in the universe.” In fact, according to Science Daily, 90% of all the world’s data has been written in the past 2 years. Wow. That is an incredibly daunting idea. Literally 90% of the information that is readily accessible to the world today was not available only 2 years ago.

Annual Allen & Company Sun Valley Conference

“Allen & Company is a private investment firm formed in 1922, located in New York and London. Allen & Company has advised, helped found and/or invested in numerous companies including BET, InterActiveCorp, Oxygen Media, Discovery Communications, News Corporation, the Coca-Cola Corporation and Google.”

Kick-Finishing: The Next Big Thing in Promotion – from Linkedin Influencers

It’s no surprise that artists and entrepreneurs alike frequently turn to crowdfunding — it works.

Crowdfunding campaigns raised more than $60,000 every hour in March. That’s a huge network recognizing and supporting individual projects and careers.

But it’s not just the initiation stage of a project that can benefit from a crowdfunding network. By using crowdfunding to spread the word after you’ve completed your project, you can turn your fans and partners into a massive marketing team and drastically increase the reach of your brand. This tactic is called kick-finishing, and it’s exactly what my musician friend Brent Bourgeois is doing with his new album.

Brent Bourgeois and the Origins of Kick-Finishing

Brent is a rock musician based in the San Francisco Bay Area with an extensive career in performing, songwriting, and producing. In the ’80s, he was a founding member of a fantastic band called Bourgeois Tagg and has since collaborated with numerous other talented artists.

John Holland

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-john-holland

How to Build a Strong Relationship with Your Mentor?

There is nothing more valuable for your personal and professional growth than finding the right mentor to guide and challenge you. But working with a mentor is not a transaction; it is a relationship, and as with any relationship it can be easily destroyed if you don’t take good care of it.

Tune in for my powerful interview with Brent Bourgeois

Brent Bourgeois is a long-time colleague and notable American rock musician, songwriter, and producer who most recently worked with Julian Lennon on their single ‘The High Road’ off of his New Album ‘Don’t Look Back’ (with sales supporting Julian’s White Feather Foundation).

How Your Brand Can Rock the Socks Off A Music Festival

Summer music festivals are full of sunshine, fun, and community, but they’re also packed with thousands of potential customers and brand advocates. Advertising at these events is nothing new, but startups that can find a way to become part of the festival can reap significant benefits.

Nancy Duarte

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-nancy-duarte

Dear HBO, Please Keep ‘Silicon Valley’ Real!!!

Of course, Hollywood is famous for exaggerating or overlooking important aspects of reality for entertainment purposes, but so far, HBO’s “Silicon Valley” looks promising. Despite the dramatic plotline and startup stereotypes, the show provides a mostly accurate portrayal of entrepreneurial life and may even help demystify some aspects of startup culture.

Cheri Huber

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-cheri-huber-0

Dear HBO, Please Keep ‘Silicon Valley’ Real

May 7, 2014, Forbes Startup life is a hot topic in Hollywood right now. From Joshua Michael Stern’s “Jobs” to the Amazon original series “Betas,” there’s an undeniable appeal to life in Silicon Valley for those both inside and outside the startup bubble. Read the entire article here: https://www.forbes.com/sites/85broads/2014/05/06/dear-hbo-please-keep-silicon-valley-real/

3 Seemingly Obvious Tech Mergers We’re Still Waiting For

May 5, 2014, Fast Company One of the best parts of working in the tech industry is having a ringside seat to watch heavyweights like Google and Apple duke it out for market share and to be the first to develop the next big thing. Read the entire article here: https://www.fastcompany.com/3029955/3-seemingly-obvious-tech-mergers-were-still-waiting-for

Important Security Measures for Small Businesses

With business data breaches becoming a common story on the evening news, small businesses need to be vigilant about securing their systems and technology to protect their customers and their operations. Symantec’s 2014 Internet Security Threat Report found that web-based attacks, targeted attacks and the number of breaches all significantly increased in 2013 and one in eight websites have a liability vulnerable to attacks. Make your business data difficult to access and manipulate so criminals move on to easier targets by knowing how data breaches occur, minimizing risk and regularly monitoring security.

Matt Swafford

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-matt-swafford

Tom Rodrigues

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-tom-rodrigues

How to Build a Strong Relationship with Your Mentor?

There is nothing more valuable for your personal and professional growth than finding the right mentor to guide and challenge you. But working with a mentor is not a transaction; it is a relationship, and as with any relationship it can be easily destroyed if you don’t take good care of it.

Cathal Furey

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-cathal-furey

Is a Joint Venture Right for Me?

Entering into a Join Venture is not something to undertake lightly. It is a major decision and requires careful consideration. Here are some of the basics of how Joint Ventures work and some key points to keep in mind when considering whether or not it’s the right move for your business.

Want to Take Your Project to the Next Level? Collaborate!

Although our culture tends to celebrate the idea of the “lone creative genius,” the truth is that a look behind the scenes of any success story will very often reveal the work of a stellar team; a group of passionate people who worked together to challenge and motivate one another. Steve Jobs famously promoted collaboration to increase productivity and creativity at Apple. It was one of the benchmarks of all the work that went on during my years there, and it continues to be a best practice of the corporation, and the alum that worked there.

The Who What Where When & Why of Startups

Essentially, startups form because a group of rebels are fueled to the brim by enthusiasm, innovation and passion about their ideas and products. Sadly, those assets are not enough though. Without the resources, infrastructure, and / or the knowledge to develop it on their own, it’s very likely to go supernova before it ever develops a comfortable orbit. Mentoring is a core part of running a successful startup.

John Amaral

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-dr-john-amaral

4 Steps to Ace an Early-Adopter Culture

In this era of rapid innovation, a new technological breakthrough can shake an entire industry in an afternoon, and consumers are hungry for the most advanced gadgets available. Businesses are constantly expected to be at the forefront of emerging technology.

Chris Dotson

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-chris-dotson-inc

4 Tech Dinosaurs That Will Finally Die in 2015

In recent years, technology has changed the way we view work, entertainment, media, and even our workout habits. While most people are focused on what’s next for wearables, cloud computing, and syncing gadgets, few have taken the time to consider the tech we’re going to be sending into retirement in the coming years.

4 Steps to Ace an Early-Adopter Culture

March 12, 2014, Entrepreneur In this era of rapid innovation, a new technological breakthrough can shake an entire industry in an afternoon, and consumers are hungry for the most advanced gadgets available. Businesses are constantly expected to be at the forefront of emerging technology. Read the entire article here: https://www.entrepreneur.com/leadership/4-steps-to-ace-an-early-adopter-culture/232132

How to Vet a Crowded Industry for Hidden Innovation Opportunities

Most of the 10 million thermostats sold every year throughout the U.S. were clunky, inefficient, and impossible to program, but a simple, Wi-Fi-enabled device that could be programmed via a smartphone — that could be a game changer. Fadell and Rogers saw this opportunity, left their jobs at Apple, and got to work.

5 Unlikely Music Legends With Great Advice for Entrepreneurs

We usually expect business wisdom to come from the likes of Mark Cuban, Elon Musk, and Warren Buffett — not Jimmy Buffett. But there are a few big names in entertainment who would surprise you with their entrepreneurial spirit and business acumen.

4 Tech Dinosaurs That Will Finally Die in 2015

February 27, 2014, Forbes In recent years, technology has changed the way we view work, entertainment, media, and even our workout habits. While most people are focused on what’s next for wearables, cloud computing, and syncing gadgets, few have taken the time to consider the tech we’re going to be sending into retirement in the coming years. Read the entire article here: https://www.forbes.com/sites/85broads/2014/02/27/4-tech-dinosaurs-that-will-finally-die-in-2015/https://www.forbes.com/sites/85broads/2014/02/27/4-tech-dinosaurs-that-will-finally-die-in-2015/

Two Steps to Creating Collaborations and One to Surviving When they Go Wrong.

Today I had the privilege of interviewing Ian Miller. Ian is an expert brand and marketing strategist with 30 years of experience building hugely competitive brands and the CEO and Founder of The Brand Practice, a business and brand strategy consultancy. A recognized expert / lecturer in Ingredient Branding, Ian Miller has led the creation and global launch of the ingredient brand, NutraSweet, and worked closely with over 50 partner brands, including Diet Coke and Diet Pepsi – creating great synergy and collaboration around the business world.

5 Tools Every Entrepreneur Needs in 2014

Entrepreneurs must be practical experts, according to author and leadership expert Simon Sinek. A new business owner needs to specialize in his craft, as well as marketing, graphic design, and plant maintenance. He sweeps, writes press releases, and keeps the books. An entrepreneur is everything to everyone. Juggling so many jobs can be a huge task, but happily there are new tools and tech to get you through it without losing your mind.

Albhy Galuten

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richers-interviews-albhy-galuten

Step Away from the Smartphone

Of the 93% of Americans that use cell phones or wireless devices, one-third of them are using “smartphones,” with which you can browse the Web and check e-mail. In other words, most of us are spending our days walking around with our eyes glued to our phone screens, as chillingly demonstrated in this telling YouTube short.

Brent Bourgeois

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-brent-bourgeois

Bobby Fried

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-interviews-robert-fried

The Benefits of BYOD Across Different Company Sizes

Anyone connected to the business world has heard about the rampant popularity of bring-your-own-device policies, better known as BYOD. The trend will continue for the near future and likely beyond, with Gartner analysts claiming that 50 percent of companies will mandate a BYOD platform over the course of the next five years. The popularity and gains in morale aside, however, does a BYOD set of policies make sense to a company on a financial standpoint? In terms of dollars and cents, some businesses may get more out of BYOD than others.

The Secret to Becoming a Super Connector

January 28, 2014, LinkedIn Articles A few years ago, a former colleague reached out to me. He was working at Cisco, helping the company organize its 25 anniversary employee celebration. For the event’s entertainment, CEO John Chambers wanted Jerry Seinfeld. Read the entire article here: https://www.inc.com/kelli-richards/the-super-connector-s-guide-to-making-powerful-business-introductions.html

iPhone: Hover Technology Coming Soon?

Imagine having dirty or wet hands, not wanting to touch your phone, but still needing to use it- you can. It takes new phone anxiety and consequent over protection to a whole new level. But beyond aiding neat freaks in protecting their phones, this technology has immense potential, and really left me wishing that my phone could do the same cool new tricks.

Peter Hoppenfeld

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-peter-hoppenfeld

Live Viewing Services for YouTube Verified Users?

In a day and age largely defined by the creation and expansion of social networking, and sharing, YouTube’s expansion of live video services to all verified users, may not seem so revolutionary or even like a new idea, but it will no doubt prove its versatility.

Coin: Access to All of Your Cards in One

Coin is a new type of credit card that stores all of your accounts on one card. How can this be possible, you ask? Coin works just like any other credit card and you can swipe it in any machine, only this card comes with out hassle. To choose which account you want to use for each particular purchase, simply click the round button on the card and scroll through each account on the small display screen until you find the correct account.

4 Unique Gatherings for Thought Leaders in 2014

We live in a rapidly changing world, and it’s not about to slow down in 2014. Here are four exciting events in the coming year that will keep you on the bleeding edge of innovation.
International CES “It’s a lab. A social hub. A marketplace. And a few things they’ve yet to create words for.”

Mike Koenigs

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-qa-w-mike-koenigs-ceo-of-traffic-geyser-0

Chip Schultzman

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-qa-w-chip-schutzman-miles-high-productions

Anthony Cordova

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-anthony-cordova

Jeffery Weber

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-jeffrey-weber-author-producer

Brenden Mulligan

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-brenden-mulligan-ceo-of-onesheet

Lyle Workman

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-qa-w-musician-composer-lyle-workman

Christine Arylo

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-qa-w-christine-arylo-author-and-coach

Luke Potter

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-qa-w-singer-songwriter-luke-potter

Frans Johansson

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-frans-johansson

Scott Fox

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-scott-fox-0

Judy Robinett

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-judy-robinett

Dave Ulmer

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-dave-ulmer

EOS 3D: A Radical Step Forward for 3D Technology

But all this has changed with the introduction of EOS 3D – which literally prints 3D objects. These machines are capable of “printing” in plastic, metal, and sand manufacturing, and the appeal to various industries – ranging from aerospace to medical and lifestyle products – is undeniable.

How to Start a Rabbl: Tell Your Favorite Bands Where to Play, and When

With the advent of various personal music-creating and editing programs (from Audacity, to Garage Band, to Logic Pro) it has become increasingly easy, and more popular for individuals to dive into the independent music industry. Success stories of amateur musicians, making it big from small, at-home “studios,” are rolling in daily.

Freddie Ravel

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-freddie-ravel

Dave Jaworski

Listen to the entire podcast here: https://jeeni.com/track/kelli-richards-interviews-dave-jaworski-3rd-ever-employee-of-microsoft-canada

Carol Pepper

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-qa-w-carol-pepper-author-wealth-manager

Linda Ronstadt

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-linda-ronstadt

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Kelli’s monthly newsletters are her direct line of communication to clients and friends. Each edition includes a personal note, an overview of recent activities, book recommendations, and more.

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