Resources

Kelli Richards Hosts a VIP Breakfast at the Bandwidth Music | Technology Conference

On Tuesday, August 16th, at 8am, industry thought-leaders, Kelli Richards, CEO of the All Access Group, will host an intimate breakfast and discussion to kick off day two of the annual Bandwidth Music | Technology Conference.  The focus of this “breakfast club” will be Kelli Richards’ newest eBook “Taking the Crowd to the Cloud – Social Media for the Music Industry.” VIP Breakfast and a printed copy of the eBook (valued at $37) will be available to the first 20 people who respond. Please RVSP to reserve your VIP seat at the event.  sandy@allaccessgroup.com

The Bandwidth Music | Technology Conference is for music and technology professionals and focuses on the evolving musical experience. Topics focus on marketing, fan behavior, trends and future forecasts, and an examination of the ways people discover, purchase, interact with, and are exposed to music.


Please RVSP to reserve your VIP seat at the event. sandy@allaccessgroup.com

Taking the Crowd to the Cloud – Social Media for the Music Industry

After 25+ years in the digital space, it’s hard to ignore that the music industry has turned into a very complicated space — and believe me, marketing was NEVER easy to begin with.

My new eBook, Taking the Crowd to the Cloud – Social Media for the Music Industry, is an insider’s view on how it all comes together.  It raises the bar and demystifies social media marketing, helping musicians, agents and anyone in our industry THRIVE – it empowers and transforms the marketing mindset.

Featuring TEN top social networks for musicians, this eBook maximizes your social media to build (and keep) your audience. It holds the key to eMail Marketing, YouTube, Facebook, Twitter and several hot secrets in Social Media. (It even covers how to port your MySpace contents to Facebook Music.) For $37 this is easily the million dollar choice.

Go to https://allaccessgroup.com/products/taking-the-crowd-to-the-cloud to get your copy and find out more.

To your success!

Kelli Richards,
CEO of All Access Group

Is Mobile Advertising Over Before it Began? One or Two Standouts Still in the Game

Unlike social media marketing, social advertising seems to be taking a big hit from the never-ending recession we find ourselves in as a nation.  I say this because it seems that the newest golden egg in advertising, Mobile, had hit a new low before it ever reached any kind of high.  And if you look deeper, what it’s really indicative of is click based marketing overall.

It’s been interesting to watch mobile marketing come to life.  I worked in this space with Virgin Mobile several years ago; and at that point it was more of an evangelism exercise trying to educate major brands and media companies about what this was all about. Now it’s an evangelism to get them to stay the course and build an audience.

How does this all play out in the new digital age, if audiences and ROI aren’t born overnight? With 56% of Fortune 500 marketers dissatisfied with or simply not using click-based mobile advertising, it’s possible that only a few strong companies will be able to ride the wave, approach smaller marketing businesses, provide a good service at the right price, and hang in there until the economy turns.

One of the few standouts who seem to be weathering the storm and getting it right is Augme Technologies. Augme has created what they call the “AD LIFE™ Ad Network” to help marketers engage with their best consumers. Basically, by using sophisticated targeting options, Augme reaches 100+ million unique visitors (and 9+ billion impressions) each month. It’s the targeting that makes this unique and successful, with options that range from region to behavior to platform and device, as well as a huge array of demographic combinations.

If you follow the old-adage that the best customer is one you already have, then the mobile marketing industry should first be able to count on repeat business from established clients before creating a trajectory of higher profits.  In this case, it doesn’t look like that will happen, not at the present time anyway. But having an example of a company that’s navigating these new waters successfully does give some hope.

With Smartphones taking over the mobile industry at a phenomenal rate, the mobile advertising world should look like a wide open field of opportunity, but right now, the numbers just don’t support this.  A recent survey showed that although 93% of marketers would move further into mobile ad spending – 43% of that group cites a low return on investment as a block to continuing with the platform.

Another statistic worth mentioning is that the most effective mobile ad campaigns were email based, where consumers had signed up and chosen to participate. Just a note, this is something that social media marketers have known for over a decade.

“Signup ads are native to mobile advertising,” said Zephrin Lasker, CEO and co-founder, Pontiflex, one of the largest players in the mobile ad field. “People have a new sense of control and meaningful experiences with brands.”

In the end, this forum also demands a new level of creativity, collaboration and UE, user experience.  If Angry Birds can become a phrase and experience that 78% of mobile phone users know and have participated with, then Angry Birds who drink Dr. Pepper makes perfect sense.  

 

Kelli Richards, CEO of All Access Group

For more information on Social Media Marketing, especially in how it affects the Music Industry, grab a copy of my new eBook: Taking the Crowd to the Cloud – Social Media for the Music Industry.”

The music industry has turned into a very complicated space, and marketing was NEVER easy to begin with.  Written by industry insider, Kelli Richards, “Taking the Crowd to the Cloud – Social Media for the Music Industry” raises the bar and demystifies social media marketing, helping musicians, agents and anyone in our industry to THRIVE – it empowers and transforms the marketing mindset.  Featuring TEN top social networks for musicians, this eBook maximizes your social media to build (and keep) your audience. It holds the key to eMail Marketing, YouTube, Facebook, Twitter and several hot secrets in Social Media. (It even covers how to port your MySpace contents to Facebook Music.) For $37 this is easily the million dollar choice.

 

Tech + Media – The Honeymoon Between GoogleTV and Logitech Ends, but the Marriage Continues

The marriage of tech and media is definitely a rocky one at times, and Web TV is no exception. Despite all promises, like all relationships, things are always evolving – and sometimes they work, and sometimes they don’t. The latest tech / media couple in trouble appears to be Logitech and Google. With the rocky start to Google TV, Logitech is also hung up in every way possible. Why? They supply the tech end of GTV with the Revue Google TV set-top box.

Google TV is a pretty cool product – and quite possibly the future of ALL TV – or at least a glimpse of it, providing access to live TV, on-demand programming, recorded shows, pay TV, online video clips and, of course, the web.

Will Web TV replace regular TV any time soon? Probably not. But don’t count Google (or Logitech) out of the running. Someone’s going to nab the real estate on Web TV, and for their part, Logitech is willing to continue the union. In fact, they’re lowering the price to make the hardware accessible to almost anybody.

Losing the market share before one is really created is obviously not an outcome that Logitech will go for. In fact Logitech’s Chairman, Guerrino De Luca, was quoted this week as saying: “There was a significant gap between our price and the value perceived by the consumer.”

Right now, market share is the moral of the story for both the data and the technology side of the equation. Any day now Google TV should be accessible by Android, and with 130 million Androids out there, that is a big deal.  In order to not lose face until then, Logitech has chosen to bite the revenue bullet and get more customers. That means a lower price in order to boost the real estate for Google.

It’s hard to imagine Apple or Sony supporting the digital music industry by lowering the price of hardware to encourage market participation, but if this is an indication of what might work, then Blu-Ray may actually still stand a chance.

Kelli Richards
CEO of The All Access Group

Spotify ….Finally

Well, after all this time, what’s left to be said???   Except let’s give credit to the artist.  Tallulah by Tobias Norberg

 

Social Media Wars – How Wide Do We Open the Kimono? Google+, Facebook, Etc.

By now, you may have heard the name Michael Lee Johnson.  He’s a young web developer who recently tried to promote his presence on Google+ by taking out a Facebook Ad.  What’s wrong with that?  According to Facebook’s terms of service, only everything.  And while I don’t agree with Facebook, simply because of my personal and professional stand on Gerd Leonhard’s Friction vs. Fiction, they are, of course, simply protecting their market share.

It is very easy to see why they don’t want to do battle with megalith Google over anything more than ad sales. One has to wonder, however, where the users come into play.  Although diligently trying to evolve every single day, there’s absolutely NO guarantee that Facebook will not become the MySpace of tomorrow.  (Meaning that they become a great neighborhood that nobody lives in or even visits any more – sort of the Three-Mile Island of Social Networks.)  Simply building walls and creating friction will not protect them.

This isn’t the only example of what I might call “random” censorship either.  Meetup.com is notorious for ripping down local Meetup Groups that don’t fit their user terms (which change at will if you’re of a certain political slant).  The bottom line is that social networks are NOT democracies.  They are autocracies, and your participation is permitted and censored, at will, by the owner of the club.

So where does this leave Google+ ???  Growing. By leaps and bounds in my estimation.  Why?  Because it addresses all of the issues Facebook created – over exposure, brand and personal comingling, general insanity and finally, the issue of demographic. (And right now, it’s a hotbed for techies.)

As I addressed in my recent Social Media eBook, the problem with ANY network is that you can only reach THAT network’s users.  So while you can break demographics out further, you can only operate within the umbrella of users actually ON Facebook, for example.  Who are THEY?  Mostly, on Facebook at least, they’re people with free time.  Yes, I have a ton of “friends” on my Facebook Page, and I value them!  But I think Google+ and it’s Circles concept will provide a segregation which will eliminate having multiple Pages, Profiles, Groups, etc., etc. that ALL have to be updated.

Another service worth watching which addresses this, on the opposite side of the spectrum (the personal side), is Proust.com.  Proust is a social network designed to connect MORE intimately than Facebook (as if that were possible), by connecting close family members and allowing them to commemorate events and share life stories.  With the boom in genealogy that’s been created by the digital revolution, this is an idea that just might take off.

Final thoughts:  We have seen some extreme reverberations to the social media age (which is a subset in itself of the digital age).  Facebook overtaking MySpace (almost to annihilation) is only one example. There will be a backlash to the autocracy though, you can guarantee it.  Because the internet may be a place of freedom – but social networks are NOT.  A good example of this backlash is hacker group Anonymous. Even THEY are starting a social network (called “the Revolution”).  Their platform?  No censorship.  This might seem to lean toward the shadow side of things we might all like to avoid … but in reality, is it the Michael Lee Johnson’s of the world and a simple Google+ banner ad that we protect?  A question well worth consideration, at least.

Kelli Richards
CEO of The All Access Group

3 Best Practices for Working with a Coach

#1. Find the RIGHT Coach.  

This is an easy task to throw out there and probably one of the toughest decisions we can make at any given time.  The notion that the right teacher will show up at the right time in our lives is only partly true.  We have to actively participate in our search with a clear picture of what we want in order to attract the right people, no matter what role they are to play in our lives – and also to be open to them when they appear.  Having a crystal clear image of what you need in a coach – what their area of expertise is, how they resonate with who you are & your vision, and how they work with their clients are all vital ingredients in your process.  And while it’s important to check references or take referrals from colleagues you trust or leaders in your arena, don’t underestimate your gut when it comes to this one.  If your best instincts are that someone is right – or wrong – for you, that’s a really important part of your personal, internal guidance system and should not to be aside.   The right coaching relationship can be hugely impactful.

#2. Set your Goals about the Coaching Process.

Once you’re working with the right coach, be sure to be as transparent with them about what you WANT from the process as possible.  Here are the ABCs to remember:

*Absolutely define your most important work and inspirations that you’ve created so far, so your coach can know who you are, and what your value system is

*Benchmarks and clear objectives should be defined as early as possible so you both have a clear path toward your goals, and finally

*Create a set of priorities that will clarify and focus your efforts and maximize your coaching time together.

#3. What would it take to become fearless?

Nobody goes into coaching because they want to stand still.  Once you’ve set your goals, ultimately you’ll want to define — and then BECOME fearless about reaching them.  Fearless people not only live amazing lives and achieve great heights; fearless people take on projects that the rest of us would run from. They challenge the status quo and create change. One of the key goals of working with a coach is to define that deepest desire or goal you have and then to outline a plan that either rises above or sidesteps the roadblocks and fears that get in your way.  And once you’ve done all of that, one of the most important questions to ask yourself is, What would it take to become fearless about this project, right now?

Here are my personal coaching manifestations and intentions for each of you.  Feel free to use this as an affirmative dialogue to have with yourself as you set about to find the right coach for your life and work, right now. If you’d like to inquire about working with me, personally, please visit my page on Coaching under Services on my web site at www.allaccessgroup.com or simply reach out to me directly at info@AllAccessGroup.com

You will have balance in your life. You will manage your time and energies so that you run your business, your projects, and your life without selling out or losing your way. You will discover the Power of Affiliation and Collaboration. You will step outside your comfort zone and take on projects that you once considered impossible. You will get past limiting beliefs, states of mind and behaviors that have been holding you back. You will feel true satisfaction and fulfillment that will spill over into all areas of your life. You will create a momentum for your work and life that is unstoppable. You will have more balance and energy.

An Intimate “Fireside Chat” with Million-Dollar Coach and Author, Alan Cohen

This is an excerpt of Kelli’s Q&A with Million-Dollar Coach and Author, Alan Cohen. Alan Cohen is a respected keynoter and seminar leader for professional meetings in the fields of personal growth, inspiration, holistic health, human relations, and achievement of a work/life balance. He is also the author of 24 popular inspirational books and CD’s, including the best-selling The Dragon Doesn’t Live Here Anymore, the award-winning A Deep Breath of Life.

His work has been featured on Oprah.com and in USA Today and The Washington Post. Alan’s radio program Get Real is broadcast weekly on Hay House Radio, and his monthly column From the Heart is featured in magazines internationally. (To hear this entire interview, please visit the Resources Page on my Website.)

Kelli:   Welcome Alan! Talk to us, if you will, about All About U., which has been described as a university without walls, dedicated to higher learning for the higher self.

Alan Cohen:  It’s a course that I’ve developed for people who would like to grow from the inside out.  It’s an online course with personal coaching and teleseminars that invites people to look within to tell the truth about where their passion is and where their vision is and what would make their life worth living and what would make you want to get up every morning and want to go to work. It’s really very intensive and yet very gentle and loving course that calls people to step into their own shoes and walk in their own magnificence. It’s a lofty goal, but I wouldn’t settle for anything less.

Kelli:  Alan, Let’s talk about that work and how you support other coaches to clarify their purpose, their goals, and their direction and niche.

Alan Cohen:  I love coaching because it’s a really fast way to make progress. When I work with coaches, I find that each one has a unique passion, talent, interest and vision.  Half of the game of becoming a coach is telling the truth and getting in touch with where your unique path lives… for you, you’re an expert and master in connecting people and in the media – nobody else does that like you.  We have another guy in one program, who has had difficulty with bipolar, so he focuses on coaching bipolar people. There are people focused on relationships. The process of becoming a coach is the same as being coached, you have to find that sweet spot of where your joy and your passion live, and after that, doors begin to open.

Kelli:  For coaches, finding the right clients and marketing effectively is always a priority.  Could you give one or two insights on how coaches attract clients who are in alignment with their vision, skill, and interests?

Alan Cohen:  Well, the first step is being very clear on the clientele you desire.  You can always tell what you believe by what you’re getting.  So if people either aren’t getting clients or are getting clients who don’t want to pay or are getting clients they don’t like or who don’t show up, it usually points to a call for clarity on your own vision.  That’s why I work with coaches so intensively to be very clear on who do you want to coach.


T
o learn more about Alan Cohen and his upcoming programs, including his “How Good Can it Get Seminar” and “Life Coach Training – Better Your Life by Helping Others Better Theirs,” offered in September, 2011, visit his website at https://www.alancohen.com/programs/programs.php

 

 

Facebook + Skype = Hyper-Connectivity …. Or Virtual Un-Reality?

What does it mean that Facebook has partnered with Skype to offer video calling?  Mark Zuckerberg, CEO of Facebook, has focused on the “social infrastructure” that’s been created by the Facebook team (and other social networks) and the Orwellian openness that’s become our lives (which he calls sharing).  Is he right?  Is he wrong?

In my recent interview with Jason Benlevi, the author of “Too Much Magic, Pulling the Plug on the Cult of Tech” I asked the author about his book, and the pros and cons of what has become new normal.

Too Much Magic is the story of how venture capital, media moguls and marketeers use digital magic to distract us, invade our privacy, corrupt democracy, distort our human values, and sell us things that we don’t need.  It looks at all aspects of our emerging digital lifestyle, how it is changing us, and who it is that really benefits.”   Zuckerberg has a completely different view, of course. “Sharing is growing at a fast exponential rate — twice the amount of stuff the world would have shared this day a year ago.”

So how does Skype fit into this equation?  With over 750 million users a day, Facebook seeks to maximize its “free” network’s reach, building more and more features to offer it’s users, who are every moment sharing and actively using Facebook more often than their cell phones at this rate.  So video chat seems like the perfect next step.  Not only will users be able to participate in live video chat – but they’ll also be able to join group chats.

“A few months ago, we started working with Skype to bring video calling to Facebook,” said Phillip Su, a Facebook engineer working on the video calling team, in a post to Facebook’s official blog. “We built it right into chat, so all your conversations start from the same place.

So is new normal reaching even more connectivity – or dividing us further and further, replacing real life with virtual life more and more?  Are we taking the Crowd to the Cloud — or are we in danger of just drifting away?  For thought leaders in the digital space, this is definitely a marriage (um, merger) to watch closely.

Kelli Richards
CEO of The All Access Group

You can sign up for an advance copy of my ebook, “Take the Crowd to the Cloud,” at https://allaccessgroup.com/services/  (just click ebooks when you get the confirmation).

 

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The Power of True Friendships is Timeless

As a ’super-connector,’ I know a lot of people and have made a lot of friends over time through various jobs and communities I’ve been a part of — like many of us have. For years (even decades) I was pretty good at keeping in touch with most of them. However as time has passed (I’d say over the past ten years in particular), I’ve drifted away from many people who I really care about. It’s not something that I’m proud of, and I’ve made a vow to close the gap and re-sync with more of my people.

I’ve realized that when someone crosses my mind, it’s important to reach out and let them know I’m thinking of them. Inevitably it means so much to them, and though time may have passed, the depth of the relationships we’ve forged remains and we pick up as if there have been no gaps. I’ve found this to hold true both for friendships and for business relationships.

I was sitting in my favorite coffee shop not long ago, and when I looked up I saw one of my favorite Apple Alum – Peter Hoddie – who was one of the original engineers that developed QuickTime technology. We had an unexpected catch-up on the spot which was really delightful. I hadn’t seen him in years but as referenced above, it was as if no time had passed.

More recently, I flew to San Diego for a celebration of life of a dear friend who passed unexpectedly last fall. One of my close friends from my year of doing graduate coaching training with Alan Cohen, Montie Sommers, lives in San Diego so I took the opportunity to see if she was available for brunch. We had a fantastic visit that lasted a couple of hours and really lit me up.

So I guess the moral of this story is, do your best to stay in touch with your friends and colleagues; we all need people in our lives who know us, our history, who care about us – and who we care about in return. Life is short, and it’s important to retain those ties and not to let time and other distractions carry us too far apart for too long. Consider reaching out to folks who are meaningful to you when you think of them and not putting that off; that’s a great way to stay actively engaged.

I’m curious if you have ways you like to keep your friends and community close to keep those ties intact; let me know!

Be well,

Kelli

The Benefits of Having a Garden Sanctuary for Visionary Innovators and Leaders

Having a garden sanctuary in your environment is more than just a luxury; it’s a soul-nourishing necessity in our fast-paced, digitally driven world. In this article, I share why creating and maintaining such a space is really essential for your well-being, creativity and alignment as a visionary innovator and leader.

Read the Article

 

Spotlight

We Can Do It Women Podcast

I was recently interviewed by host Debra Morrison for this podcast. The community is focused on empowering women over 50, and it pivots around the notion that it’s never too late for women to reinvent themselves and to create impact. Our discussion centered on my journey and insights around innovation and reinvention throughout your life and career.

Watch the Podcast

 

Spotlight

ARK Big Ideas Report 2025

 

I recently watched Cathie Woods of ARK Invest do a talk on trends in innovation that are important for investors to pay attention to. Cathie is a top stock picker and founder of the $60B ARK Invest which over the years has made phenomenal returns on her investments in cutting-edge technologies. She and her team have just come out with their “Big Ideas 2025” report which is a deep-dive guide to breakthrough technologies poised to boost productivity dramatically, to revolutionize industries, and to create long-term investment opportunities. It’s a must-read report that centers on transformative change.

Download the Report

 

Media Recommendations

Lonely Planet – (Netflix)

 

One Friday night recently, I was home alone and didn’t have a clear idea of what I wanted to watch when I came across a Netflix film entitled “Lonely Planet” starting Laura Dern – I always enjoy her films. I enjoy romcoms, especially after a long work week, and as a lightweight film this looked like it would fit the bill for the evening. The film centers on a restless, somewhat reclusive novelist who attends a writer’s retreat in Morocco designed to gather together a host of prestigious authors. She runs into a younger man while at the retreat (Liam Hemsworth) — and what starts off quite casually turns into a love affair. I enjoyed it more than I thought I would, and would definitely recommend it if this type of movie is what you’re after.

Watch the Trailer

 

Longevity Guidebook: How to Slow, Stop, and Reverse Aging — and NOT Die from Something Stupid

 

Peter Diamandis is an entrepreneur, futurist and a doctor. He’s perhaps best known for being the co-founder and executive chairman of Singularity University, and the founder and chairman of the XPRIZE Foundation. I’m a big fan of his insights.

In this, his latest book, he shares insights on cutting edge technologies, therapies and trends that can allow us to live healthier, longer lives. It’s a book designed to inspire you to optimize and maintain your best health to take best advantage of the transformative breakthroughs taking place rapidly in the science and medical fields. He maintains that over 70% of your potential longevity is based on your lifestyle, not your genetics, and is therefore within your control. He goes into great detail about his own health regimen and protocol, sharing his diet and exercise routines, including the 75+ pills he takes daily.

Buy the Book

 

Delivery Sensitivities for Wildfire Victims Who Lost their Homes

Companies delivering packages or mail to homeowners impacted by the loss of their homes due to fire or other disasters need to instruct drivers to be mindful and sensitive enough not to leave anything when there’s no house. In this article, I share some practical tips that both delivery services and homeowners can take to better manage this type of scenario.

Read the Article

 

People Say the Nicest Things…

 

“I’ve had the pleasure of working with Kelli – and her refreshing candor and genuine desire to help others grow and reach their full potential truly set her apart from anyone else that I’ve worked with. Kelli tells it like it is and pushes you out of your comfort zone to think differently…even when it doesn’t come naturally.

One of her most valuable assets is her extensive network, which is a testament to the respect and trust she has earned over the years. She is remarkably well-connected, and she leverages these connections to open doors and create opportunities where others may not see them. I found the conversations that she facilitated with her contacts to be transformative in terms of how I began thinking about the next phase of my career.

Most importantly, I see Kelli as more than just an advisor. She’s a catalyst for change and that voice of encouragement in your mind to give you the confidence you need to reach higher than you thought you could before. During my work with Kelli, I felt like I had a true friend and a thought partner by my side helping me raise my game. If you’re looking to elevate your thinking, see new possibilities, re-imagine your capability and grow your network, then partnering with Kelli is truly one of the best decisions you can make. I look forward to continuing to work with her and to referring her to others who can benefit too.”

— Adam Harter
CMO, LIV Golf and Former SVP of Media, Sports & Entertainment, Pepsi

 

Me after a yoga class on the beach in Hawaii at a retreat – including my friend Montie (brunette on the right with glasses). In fact, Montie led the class – she’s a yoga instructor.

The Skill of Resilience is Underrated

Just a couple of weeks ago, several regions of Southern California were hit hard by raging wildfires that came on very suddenly, as a result of 100 mph Santa Ana winds, and two of them in particular – the Palisades fire and the Eaton fire – wiped out whole towns swiftly and completely. The damage spanned over 50,000 acres, and thousands of homes and memories were lost in an instant – displacing many thousands of people and animals.

Many of my friends and colleagues were among those who lost everything and it’s soul-crushing. It’s hard to imagine the devastation and the impact on those affected, but while it will take time and a lot of support, these people will get on with their lives. We’ve had these types of fires in Northern California over the past several years with similar experiences (and the Lahaina fire in Maui!) so we’ve witnessed this before. Situations like this are where humanity is tested; one thing I know for sure is that we are nothing if not resilient.

On a smaller scale more personally, two of the closest people to me in my inner circle are getting ready to move to other states — and this will be a real test of my own resilience. I know we’ll remain tight, but I won’t be able to see them as often and this will most certainly be a challenge for me.

I also had a scary incident during the Holidays, where a trusted vendor who has been managing my website hosting and back-end maintenance for the past several years suddenly just disappeared without a trace. My site, which is a cornerstone of my business, was down for a week as a result (thank goodness restored by the heroic efforts of my business coach who had the chops) — and it was unnerving not to be able to reach the vendor who vanished. I still have no idea what happened to her, but I’ve since found a terrific resource to replace her, and all is well for the moment. That episode required resilience for me to get through a nail-biting experience.

The only thing we can count on in life is change — and sometimes there are hidden gifts we can’t see until we’re on the other side. In the case of my IT support, my new team is already adding so much more value.

What are some examples in your life where resilience allowed you to prevail in challenging circumstances? I’d love to hear about them.

Be well,

Kelli

 

Empathy in Action – Supporting Wildfire Victims

 

In the wake of the recent devastating and catastrophic Palisades and Eaton wildfires in Los Angeles (similar to those we’ve suffered through in Northern California and in Lahaina, Maui), our hearts go out to the many individuals and families who have lost their homes, belongings, their lifestyles and their sense of security. Disasters like these leave a profound impact, not only on the victims but also on the broader community. Here are some ways we can lend a hand. Remember, help is needed long after it’s no longer front page news!

If you’re seeing this on THURS Jan 30th, today is also the day of the FireAid Benefit Concert to support LA fire victims featuring many of the biggest artists in the business — all lending their time and talent to the cause.

Read the Article

 

The LA Fires

A Note from Rob Tercek

 

I’ve been in touch with several of my friends and colleagues in LA in the wake of the recent fires. My friend Stewart Copeland (best known perhaps as the drummer of The Police) tells me his family home and studio were spared; the fire was held back to within 700 yards of their property!

And here’s a really meaningful post shared on Facebook by another long-time colleague in media and tech, Rob Tercek (photo on the left), who resides in the hills above Hollywood. Here’s what he had to share:

“Today I dealt with some tasks I’ve been avoiding. Sweeping up the dust that has settled on every surface, and writing a big check for property taxes. Death and taxes. Sweeping the floor after a wildfire offers a silent moment of meditation about impermanence, fragility and human vanity.

There is dust everywhere. The dust comes from ashes that fell like snow from the sky last week But these big fluffy white snowflakes are different from mountain snow, because they instantly turn to black tarry ash when they land on a flat surface. The decks and patios are filthy with grime. My grand piano usually gleams with a deep black sheen. Today it’s coated with a dull grey patina. The couches and floors, too. I am sweeping up the last remains of 10,000 houses that were incinerated a few miles away. The Santa Ana winds ensure that every house still standing in Los Angeles County will get a random distribution of the missing ones.

Two weeks ago, the dust that now covers the floor and bookshelves in my house was somebody’s home and all the stuff in it: family photos and scrapbooks, childhood mementos stuffed in a box in the garage and long forgotten, now lost forever. Someone’s favorite chair, a cherished painting, a family’s beds and sheets and towels and several closets filled with clothing. Their ugly wallpaper, maybe, and their curtains and rugs. Their shoes, piled up by the back door. The contents of their kitchen cabinets, pantries and linen closets.

The couch where the family watched TV. The TV, too. All gone, burned to ash. Some dude’s carefully-restored vintage Porsche that he washed and polished every Sunday. Reduced to a black skeleton and dust. The pool toys, chairs and wooden decks that surrounded a now-empty swimming pool, a black hole in a vacant yard next to a scorched chimney to mark the spot where the living room once stood. Books, paper records, and electronics, all incinerated. Some kid’s game console, Dad’s old desktop computer, all the electronic crap that we fill our houses with. Now it’s reduced to grey goo and ashes. Toxic byproducts of consumer electronics, a reduction of rare earths, copper, some cobalt from the Congo. Now transmuted to aerosol dust, spread evenly across my living room floor. I am sweeping it all up in a dustpan.

It has not escaped me that the floors I am sweeping are destined for the same fate. Someday, hopefully not soon. But eventually. As I sweep, my mind lights on the Buddhist epigram about a porcelain cup: “Imagine the cup is broken because that is its inevitable fate. Then you won’t suffer when it finally happens.” This train of thought makes me feel empty when I put the broom away and sit at the table to write a big check to the County of Los Angeles for my annual property taxes.

Every year, the taxes go up, based on the assessor’s premise that property values always rise. That has been every assessor’s premise since the railroad boom in the 1800s that brought eager migrants here from the East Coast. Each migrant sought a little parcel in paradise, benefitting from the pro-growth policies that saw the population double and double. So many people arrived that tens of thousands of single-family houses spread across the landscape, covering rich farmland in the valleys and stacking up along the hillsides and pushing ever deeper into the canyons.

For 200 years, each year brought more migrants, more houses, more prosperity, and the presumption of ever-rising land value. The California dream was a dream about more and ever more. Is that assumption still valid? What is the value of a house sited on a ridge above a wooded canyon, deep in an area that is subject to high winds and the ever-present threat of fire? Will my taxes go up next year? Sure, but it won’t be an accurate reflection of the true value. Paradoxically, the home insurance premiums rise every year, too. They can’t have it both ways. If a house is more vulnerable then it can’t be more valuable. Pick one. Because this is California where we don’t know how to resolve disputes, the matter will be litigated in a courtroom three years from now.

Last night a neighbor phoned me to tell me that she has decided to pack up and sell her house. Where will you live? I asked. There is no place for 100 miles around that she can afford. She’s moving back to the East Coast where they have normal storms, not the kind that transform entire neighborhoods into charred ruins in an afternoon. Hurricanes? That she can deal with. She loves it here. Of course she does, because this is a lovely neighborhood with a quiet canyon and a big park next door. She has a cozy little house perched on the steep hillside above Beachwood Canyon. It’s cute and comfortable. But she’s done with the strain of anxiety and drain of watchfulness: endless doom-scrolling, the steady ping and gong of notifications and alerts and updates, the random evacuation warnings that keep us on edge day and night. She’s cracking, and she does not like it. I can’t blame her. She’s right. This is exhausting.

Other neighbors have organized a watch group on WhatsApp. Why? Because the official notifications come too late, or not at all, or to the wrong location. You can’t rely on the government (so why do we pay property taxes again?). These folks are taking matters into their own hands. Self-sufficiency, one of the prized virtues of the Old West. We agree to alert each other if we see Griffith Park ablaze.

The illusion of human agency is tempting. It promises an antidote to feelings of dread and helplessness. Everybody wants to believe that they can do something to control their fate. The hard reality, of course, is that it is vanity. The next fire will come licking down a canyon’s walls, maybe this canyon, maybe another one, maybe this year, maybe next. The next fire will light up the forest and scrub growth and dead branches and fallen leaves that lie before it like so much kindling. Then all the apps and notifications in the world won’t do anything to stop it. The only thing that will stop it is rain. Eventually, I hope and believe, rain will come. When that happens, this year’s emergency will come to an end.

But only for a year. The rain will foster more growth. The burned-out hillsides and denuded suburban landscapes will turn green and lush once again, but only until the dry season, when desiccation sets in and those plants turn from green to brown. Then they will turn to fuel and the cycle will begin again.

We tell ourselves that we will be ready. I want to believe that is true. So I will busy myself with precautions, do my hillside clearance and rearrange the deck chairs. But in my heart I know that my house is a porcelain cup.”

 

Media Recommendations

No Good Deed (series) Netflix

 

This is a dark comedy mini-series (eight 30-minute episodes in Season 1) starring Ray Romano, Lisa Kudrow, Denis Leary, and Luke Wilson, among others — a strong cast. It pivots around the storyline of three families vying to buy the same house in an upscale LA neighborhood. The series centers on the interactions of the characters, each with challenges going on with their own lives, that they believe the house for sale may help them resolve. But the house holds secrets of its own based on the existing tenants and the back story of their lives. There are a lot of plot twists revealed throughout the series — it’s intriguing and well-acted. I recommend it.

Watch the Trailer

 

A Man on the Inside (series) Netflix

 

This is a new comedy series focused on a retired professor and widower who finds his calling as an amateur PI when a detective hires him to go undercover inside a San Francisco-based retirement home to help solve a crime. In the process, he becomes an integral member of the community. Ted Danson stars alongside a seasoned cast of veteran character actors. The plot lines are great — well-acted, funny and heartwarming.

Watch the Trailer

 

When a Key Vendor Abandons Your Business

 

For any of you who run your own small business (or even if you are managing a group within a larger organization), what do you do if and when a long-time trusted vendor suddenly goes dark without warning and effectively ‘abandons’ your business? Unfortunately, this happened to me recently; honestly, it was pretty scary and frustrating. Here are some insights and learnings I’d like to share that hopefully will blunt the impact if something similar ever happens to you and your business. Maybe some of this advice is obvious, but as we start a new year it can’t hurt to be mindful.

People Say the Nicest Things…

 

“Kelli, the power of what you do and how you help those in transition to transform themselves is undeniable, powerful and very much needed. Keep on sharing your gifts with those fortunate to have recognized them.”

Elaine H – Marin, CA

 

The Lahaina Banyan tree is the largest in the US, and it is the heart and soul of the town. Despite being badly burned, it was spared miraculously in the fires that flattened the town back in August of 2023, and it has been coming back strong since. It’s a sign of hope to all those who are watching its resurgence, and a terrific example of resilience. This is a photo of it from July 2024 (source unknown).

Empathy in Action – Supporting Wildfire Victims

LinkedIn.com, January 2025- In the wake of the recent devastating and catastrophic Palisades and Eaton wildfires in Los Angeles (similar to those we’ve suffered through in Northern California and in Lahaina, Maui – and the flooding of Asheville, NC), our hearts go out to the many individuals and families who have lost their homes, belongings, their lifestyles and their sense of security. Disasters like these leave a profound impact, not only on the victims but also on the broader community.

Read the entire article here-Empathy in Action – Supporting Wildfire Victims

How to Perform Better Due Diligence (for investors and advisors alike)

How to Perform Better Due Diligence (for investors and advisors alike)

LinkedIn.com, Nov. 2024 – Performing effective due diligence before investing in – or advising – startups requires a thorough evaluation process to understand potential risks, assess the viability of both the business model and the founders, and gauge the potential for growth, scale and impact in the marketplace. Here’s my checklist for success.

Read the entire article here: https://www.linkedin.com/pulse/how-perform-better-due-diligence-investors-advisors-alike-richards-ih9oc

Celebrities as Brands and Entrepreneurs (several have become billionaires outside their core focus)

Celebrities as Brands and Entrepreneurs (several have become billionaires outside their core focus)

LinkedIn.com, Sept. 2024 – The rise of celebrities becoming billionaires as entrepreneurs is a trend that has grown significantly in recent years – and shows no signs of slowing down. Here’s what’s happening.

Read the entire article here: https://www.linkedin.com/pulse/celebrities-brands-entrepreneurs-several-have-become-outside-kelli-2bwoc

LinkedIn.com, Sept. 2024 – The rise of celebrities becoming billionaires as entrepreneurs is a trend that has grown significantly in recent years – and shows no signs of slowing down. Here’s what’s happening.

Read the entire article here: https://www.linkedin.com/pulse/celebrities-brands-entrepreneurs-several-have-become-outside-kelli-2bwoc

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9 Ways to Make a Lasting Impression at Your First Conference

October 27, 2014, LinkedIn Articles Success in business is all about connections and relationships. And with more and more people working virtually and face-to-face meetings becoming fewer and farther between, the stakes have never been higher for making a good first impression. Read the entire article here: https://www.inc.com/kelli-richards/9-ways-to-make-a-lasting-impression-at-your-first-conference.html

Turn Up Your Volume: 5 Big Moves Entrepreneurs Can Learn From Music Moguls

October 24, 2014, Inc. Music moguls and entrepreneurs have a lot to teach each other. But don’t worry; you don’t have to sing like Beyoncé or turn tables like Skrillex to bring the music to your business. Read the entire article here: https://www.linkedin.com/pulse/turn-up-your-volume-5-big-moves-entrepreneurs-can-learn-richards/

Carla Harris

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-carla-harris

Stephanie Redd

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-stephanie-redd

Wearable Technology – iWatch and Wait

Formally known as “The Apple Watch,” Apple again forces us all to ask one existential question: What is it? Is it a bird? A plane? A watch, computer, bracelet, phone, or tablet? Now, you might be saying: Smart watches aren’t a new idea. But, in the end, Apple really does just do everything better.

The Ultimate Guide to Delegating (for Entrepreneurs Who Hate Delegating)

October 17, 2014, Inc. Freeing up your time won’t just make you more productive; it will also help maximize the skills and strengths of everyone on your team — including you. Read the entire article here: https://www.inc.com/kelli-richards/the-ultimate-guide-to-delegating-for-entrepreneurs-who-hate-delegating.html

The Secret Weapon of Billionaire CEOs and Other Wildly Successful People

October 10, 2014, Inc. If you’ve reached a plateau, it might be time to hire a business coach. A business coach can be a valuable asset to any executive and leader. Read the entire article here: https://www.inc.com/kelli-richards/the-secret-weapon-of-billionaire-ceos-and-other-wildly-successful-people.html

9 Ways to Make a Lasting Impression at Your First Conference

October 3, 2014, Inc. Conferences and industry events are a great place to initiate, establish, and nurture valuable business connections, but if you do the work before and after, you’re much more likely to maximize your time when you’re face-to-face. Read the entire article here: https://www.inc.com/kelli-richards/9-ways-to-make-a-lasting-impression-at-your-first-conference.html

Peter Hoddie

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-peter-hoddie

The Super Connector’s Guide to Making Powerful Business Introductions

September 26, 2014, Inc. If you aren’t actively looking for ways to make valuable introductions for your connections, your network isn’t as strong as it could be. Read the entire article here: https://www.inc.com/kelli-richards/the-super-connector-s-guide-to-making-powerful-business-introductions.html

Elaine Dennis

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-elaine-dennis

3 Essential Steps to Creating a Successful Personal Growth Plan

September 19, 2014, Inc. Drawing up a plan with the counsel of trusted advisors can not only help you visualize your goals and the necessary steps to achieve them, but it can also remedy a lot of the uncertainty that held you back in the first place. Read the entire article here: https://www.inc.com/kelli-richards/3-essential-steps-to-creating-a-successful-personal-growth-plan.html

Music and Your Brand: Five Ways to Tune Your Demographic In With the Right Band

Attention is a scarce resource—and that means it’s a costly one. In a world of hundreds of competing voices, art and music have become a powerful way to bring a brand back into the spotlight. The perfect example? The “marriage” of Alicia Keys and Blackberry. Blackberry didn’t just bring Keys in as a spokesperson, either; it made her its creative director. That wasn’t just some made-up title to give the “Girl on Fire” credibility; Keys has brought in some stellar ideas to create user (and fan) engagement. For her first act, Keys shot videos in every location of her tour, and she invited local fans and residents of those locales to send their own photos to include in the video clips. Photos chosen went on Alicia Keys’ on-stage video projection. Now that is a huge win around user experience—one of the fastest ways to turn engagement into ROI. Make It Relevant Right now, consumer brands are marketing more and more with music and entertainment. In fact, it’s become so important that some major brands have started their own record labels—including Red Bull, Scion, Mountain Dew, and Converse. Why? Music is a powerful way to create a cultural connection and engage with an audience while drawing your product even closer to your demographic’s lifestyle. Being hip, cool, relevant, and present as a brand is important, but the more important issue can be the cost to your image if you resist popular trends. (Just one example: Levi’s missed the hip-hop boom, and it cost the company $1 billion in sales—in one year.) Tuning in isn’t just a smart way to connect with your audience; it can be vital to your brand’s survival. The New ‘A&R’ Brands are becoming a trusted source for breaking hip underground artists to the mainstream media. The iTunes team at Apple (my alma mater) chose specific, obscure artists to create buzz around the launch of iTunes. That curating practice was really a form of Artist and Repertoire (or A&R), which used to be the domain of a record company. An “A&R” role—which I once did for EMI Music prior to launching the music vertical at Apple—was responsible for cultivating new talent for a label. Now, brands are performing that role themselves. By partnering with artists who fit your audience, you can create the perfect exposure for your brand to the right people. Here are a few ways to start: Find the right sound. If you don’t know which artists may make sense for your brand, hire people who do, or spend time online and on social media networks researching what your audience is listening to. Just ask and explore; they’ll tell you which artists you’ll want to pursue further. Target your age group. Brands vying for the attention of younger audiences—especially those 13-25—must be tuned into the entertainment world, especially when tie-ins between brands and bands are core to success. By partnering with exactly the right artistic act, you’ll net far more attention—and credibility—with your target audience. Get in touch. Many brands are approaching artists directly. If the artist is signed, the label may be involved, but it’s best to start with the artist’s manager (if an established band) or the artist directly (when a rising indie artist). Go where your audience is. Music festivals create the perfect audience for a brand. You’ll place yourself in front of thousands of viewers and kindle a shared passion with your artists’ fans. There are lots of music festivals catering to diverse audiences; find your niche. Unify and balance. Merging the needs of artists, brands, and fans can create powerful results. When an artist has a song that ties into the theme of a brand campaign, it resonates with the audience and is doubly powerful. Behind the Music There’s nothing quite like a smart, well-executed match between a brand and an artist. When Rihanna debuted her clothing line for River Island during London Fashion Week, she helped generate buzz and boost awareness in the United States around the UK-based clothing brand. When Panic at the Disco partnered with Honda Civic for the Honda Civic Tour in 2008, the group created an original, exclusive song for Honda’s Civic commercial. The band reached a much broader audience, which resulted in higher CD and ticket sales, and Honda was on the cutting edge with a new kind of branded content. Apple’s commercial for the launch of the MacBook Air featured a soundtrack from a little-known artist, Yael Naim. “New Song,” which was recorded in Naim’s Paris apartment, jumped up the charts and subsequently led to a wildly popular US tour—and critical success. Those are just a few examples; dozens of artistically interesting campaigns have benefited from the touch of a complementary musical act. That creative matchmaking is different every time, and it brings a new, fresh twist to a brand’s perception. The reason is simple: By its nature, music is both emotional and powerful. That’s why fans gather around their favorite artists, creating strong, tightly knit subcultures. Tuning into those communities can be the difference between becoming “white noise” and making a truly engaged connection—and that’s every advertising campaign’s goal. This post was originally published on Marketing Profs.

Music and Your Brand: Five Ways to Tune Your Demographic In With the Right Band

September 15, 2014, LinkedIn Articles Attention is a scarce resource—and that means it’s a costly one. In a world of hundreds of competing voices, art and music have become a powerful way to bring a brand back into the spotlight. Read the entire article here: https://www.linkedin.com/pulse/20140915152830-9638-music-and-your-brand-five-ways-to-tune-your-demographic-in-with-the-right-band/

How to Harness Power Like a Celebrity

September 11, 2014, Inc. Three strategies of the stars that business professionals can use to make a difference in the world and do things that truly matter to them. Read the entire article here: https://www.inc.com/kelli-richards/how-to-harness-power-like-a-celebrity.html

Star-Struck: Tapping into the Power of a Celebrity Speaker

September 8, 2014, LinkedIn Articles Creating a well-designed event is a balancing act. Tapping industry leaders and controversial renegades, orchestrating brilliant panels, and throwing awesome after-parties all help draw people in, but a well-informed celebrity speaker can elevate your event to “can’t-miss” status with real punch and energy. Read the entire article here: https://www.linkedin.com/pulse/20140908165516-9638-star-struck-tapping-into-the-power-of-a-celebrity-speaker/

Lisa Wellman

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-lisa-wellman

How to Harness Power Like a Celebrity.

Three strategies of the stars that business professionals can use to make a difference in the world and do things that truly matter to them.

In the mid-1990s, Apple ran a series of insightful ads entitled “Power Is,” featuring several celebrities describing what power meant to them.

Star-Struck: Tapping into the Power of a Celebrity Speaker

Creating a well-designed event is a balancing act. Tapping industry leaders and controversial renegades, orchestrating brilliant panels, and throwing awesome after-parties all help draw people in, but a well-informed celebrity speaker can elevate your event to “can’t-miss” status with real punch and energy.

Personal Glimpses of a Comet: Comic Genius Robin Williams

Sometimes there are people who touch our lives in brief glimpses – and those encounters are so magical that we hold onto them and look forward to the next one over and over. They’re friends of friends or colleagues we bump into at events or meetings or random connections where it seems serendipity is at work.

Only the Good Die Young: Robin Williams & Other Creative Geniuses Taken Too Soon

August 16, 2014, LinkedIn Articles I’ll never forget the first time I met Robin Williams. I was a teenager attending a taping of “Mork & Mindy” on the Paramount Pictures lot. Read the entire article here: https://www.linkedin.com/pulse/20140816040437-9638-only-the-good-die-young-robin-williams-other-creative-geniuses-taken-too-soon/

Jamie DeWolf

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-jamie-dewolf

John Cook

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-john-cook

5 Important Books to Create Your Best Success on Every Level

Attention, book lovers – and CEOs – and artists – and entrepreneurs…. Here are five books I absolutely think you should read, and why. Yes, some of them have been out a while, but if you haven’t read them, give yourself an early birthday gift and order all five. (Then share them with someone you mentor. Remember, trusted advisors don’t just give advice and make powerful connections, they share the good stuff out there that inspires change and action.)

5 Conversation Tools For Nurturing Your Relationship With A Mentor

July 29, 2014, Forbes We’ve all longed for a classic mentor-mentee relationship at some point in our careers. We want someone who is savvy and seasoned. We want her to provide the perfect insights and career advice that will help us reach our goals. We want someone who will guide us to our destination. Read the entire article here: https://www.forbes.com/sites/85broads/2014/07/29/5-conversation-tools-for-nurturing-your-relationship-with-a-mentor/

How Technology Has Made Home Business Easier

Of the 28 million small businesses in the United States, 52 percent of them are home-based. Maintaining and organizing your business from home is easier with the advancements in mobile technology. With the latest apps and services you can organize your business’ finances, organize your team, market your product, and provide your customers with top-notch customer service. These technologies have made it easy for home businesses to streamline processes and produce products that mimic larger organizations.

Steve Hayden

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-steve-hayden

Eren Niazi

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-eren-niazi

Randy Haykin

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-randy-haykin

A Hard Day’s Night for Digital Legacy – The Lost Beatles Recordings

Great work will never die in today’s ever expanding online digital world. According to the IDC “The digital universe is growing 40% a year into the next decade. By 2020 it will contain nearly as many digital hits as there are stars in the universe.” In fact, according to Science Daily, 90% of all the world’s data has been written in the past 2 years. Wow. That is an incredibly daunting idea. Literally 90% of the information that is readily accessible to the world today was not available only 2 years ago.

Annual Allen & Company Sun Valley Conference

“Allen & Company is a private investment firm formed in 1922, located in New York and London. Allen & Company has advised, helped found and/or invested in numerous companies including BET, InterActiveCorp, Oxygen Media, Discovery Communications, News Corporation, the Coca-Cola Corporation and Google.”

Kick-Finishing: The Next Big Thing in Promotion – from Linkedin Influencers

It’s no surprise that artists and entrepreneurs alike frequently turn to crowdfunding — it works.

Crowdfunding campaigns raised more than $60,000 every hour in March. That’s a huge network recognizing and supporting individual projects and careers.

But it’s not just the initiation stage of a project that can benefit from a crowdfunding network. By using crowdfunding to spread the word after you’ve completed your project, you can turn your fans and partners into a massive marketing team and drastically increase the reach of your brand. This tactic is called kick-finishing, and it’s exactly what my musician friend Brent Bourgeois is doing with his new album.

Brent Bourgeois and the Origins of Kick-Finishing

Brent is a rock musician based in the San Francisco Bay Area with an extensive career in performing, songwriting, and producing. In the ’80s, he was a founding member of a fantastic band called Bourgeois Tagg and has since collaborated with numerous other talented artists.

John Holland

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-john-holland

How to Build a Strong Relationship with Your Mentor?

There is nothing more valuable for your personal and professional growth than finding the right mentor to guide and challenge you. But working with a mentor is not a transaction; it is a relationship, and as with any relationship it can be easily destroyed if you don’t take good care of it.

Tune in for my powerful interview with Brent Bourgeois

Brent Bourgeois is a long-time colleague and notable American rock musician, songwriter, and producer who most recently worked with Julian Lennon on their single ‘The High Road’ off of his New Album ‘Don’t Look Back’ (with sales supporting Julian’s White Feather Foundation).

How Your Brand Can Rock the Socks Off A Music Festival

Summer music festivals are full of sunshine, fun, and community, but they’re also packed with thousands of potential customers and brand advocates. Advertising at these events is nothing new, but startups that can find a way to become part of the festival can reap significant benefits.

Nancy Duarte

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-nancy-duarte

Dear HBO, Please Keep ‘Silicon Valley’ Real!!!

Of course, Hollywood is famous for exaggerating or overlooking important aspects of reality for entertainment purposes, but so far, HBO’s “Silicon Valley” looks promising. Despite the dramatic plotline and startup stereotypes, the show provides a mostly accurate portrayal of entrepreneurial life and may even help demystify some aspects of startup culture.

Cheri Huber

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-cheri-huber-0

Dear HBO, Please Keep ‘Silicon Valley’ Real

May 7, 2014, Forbes Startup life is a hot topic in Hollywood right now. From Joshua Michael Stern’s “Jobs” to the Amazon original series “Betas,” there’s an undeniable appeal to life in Silicon Valley for those both inside and outside the startup bubble. Read the entire article here: https://www.forbes.com/sites/85broads/2014/05/06/dear-hbo-please-keep-silicon-valley-real/

3 Seemingly Obvious Tech Mergers We’re Still Waiting For

May 5, 2014, Fast Company One of the best parts of working in the tech industry is having a ringside seat to watch heavyweights like Google and Apple duke it out for market share and to be the first to develop the next big thing. Read the entire article here: https://www.fastcompany.com/3029955/3-seemingly-obvious-tech-mergers-were-still-waiting-for

Important Security Measures for Small Businesses

With business data breaches becoming a common story on the evening news, small businesses need to be vigilant about securing their systems and technology to protect their customers and their operations. Symantec’s 2014 Internet Security Threat Report found that web-based attacks, targeted attacks and the number of breaches all significantly increased in 2013 and one in eight websites have a liability vulnerable to attacks. Make your business data difficult to access and manipulate so criminals move on to easier targets by knowing how data breaches occur, minimizing risk and regularly monitoring security.

Matt Swafford

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-matt-swafford

Tom Rodrigues

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-tom-rodrigues

How to Build a Strong Relationship with Your Mentor?

There is nothing more valuable for your personal and professional growth than finding the right mentor to guide and challenge you. But working with a mentor is not a transaction; it is a relationship, and as with any relationship it can be easily destroyed if you don’t take good care of it.

Cathal Furey

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-cathal-furey

Is a Joint Venture Right for Me?

Entering into a Join Venture is not something to undertake lightly. It is a major decision and requires careful consideration. Here are some of the basics of how Joint Ventures work and some key points to keep in mind when considering whether or not it’s the right move for your business.

Want to Take Your Project to the Next Level? Collaborate!

Although our culture tends to celebrate the idea of the “lone creative genius,” the truth is that a look behind the scenes of any success story will very often reveal the work of a stellar team; a group of passionate people who worked together to challenge and motivate one another. Steve Jobs famously promoted collaboration to increase productivity and creativity at Apple. It was one of the benchmarks of all the work that went on during my years there, and it continues to be a best practice of the corporation, and the alum that worked there.

The Who What Where When & Why of Startups

Essentially, startups form because a group of rebels are fueled to the brim by enthusiasm, innovation and passion about their ideas and products. Sadly, those assets are not enough though. Without the resources, infrastructure, and / or the knowledge to develop it on their own, it’s very likely to go supernova before it ever develops a comfortable orbit. Mentoring is a core part of running a successful startup.

John Amaral

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-dr-john-amaral

4 Steps to Ace an Early-Adopter Culture

In this era of rapid innovation, a new technological breakthrough can shake an entire industry in an afternoon, and consumers are hungry for the most advanced gadgets available. Businesses are constantly expected to be at the forefront of emerging technology.

Chris Dotson

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-chris-dotson-inc

4 Tech Dinosaurs That Will Finally Die in 2015

In recent years, technology has changed the way we view work, entertainment, media, and even our workout habits. While most people are focused on what’s next for wearables, cloud computing, and syncing gadgets, few have taken the time to consider the tech we’re going to be sending into retirement in the coming years.

4 Steps to Ace an Early-Adopter Culture

March 12, 2014, Entrepreneur In this era of rapid innovation, a new technological breakthrough can shake an entire industry in an afternoon, and consumers are hungry for the most advanced gadgets available. Businesses are constantly expected to be at the forefront of emerging technology. Read the entire article here: https://www.entrepreneur.com/leadership/4-steps-to-ace-an-early-adopter-culture/232132

How to Vet a Crowded Industry for Hidden Innovation Opportunities

Most of the 10 million thermostats sold every year throughout the U.S. were clunky, inefficient, and impossible to program, but a simple, Wi-Fi-enabled device that could be programmed via a smartphone — that could be a game changer. Fadell and Rogers saw this opportunity, left their jobs at Apple, and got to work.

5 Unlikely Music Legends With Great Advice for Entrepreneurs

We usually expect business wisdom to come from the likes of Mark Cuban, Elon Musk, and Warren Buffett — not Jimmy Buffett. But there are a few big names in entertainment who would surprise you with their entrepreneurial spirit and business acumen.

4 Tech Dinosaurs That Will Finally Die in 2015

February 27, 2014, Forbes In recent years, technology has changed the way we view work, entertainment, media, and even our workout habits. While most people are focused on what’s next for wearables, cloud computing, and syncing gadgets, few have taken the time to consider the tech we’re going to be sending into retirement in the coming years. Read the entire article here: https://www.forbes.com/sites/85broads/2014/02/27/4-tech-dinosaurs-that-will-finally-die-in-2015/https://www.forbes.com/sites/85broads/2014/02/27/4-tech-dinosaurs-that-will-finally-die-in-2015/

Two Steps to Creating Collaborations and One to Surviving When they Go Wrong.

Today I had the privilege of interviewing Ian Miller. Ian is an expert brand and marketing strategist with 30 years of experience building hugely competitive brands and the CEO and Founder of The Brand Practice, a business and brand strategy consultancy. A recognized expert / lecturer in Ingredient Branding, Ian Miller has led the creation and global launch of the ingredient brand, NutraSweet, and worked closely with over 50 partner brands, including Diet Coke and Diet Pepsi – creating great synergy and collaboration around the business world.

5 Tools Every Entrepreneur Needs in 2014

Entrepreneurs must be practical experts, according to author and leadership expert Simon Sinek. A new business owner needs to specialize in his craft, as well as marketing, graphic design, and plant maintenance. He sweeps, writes press releases, and keeps the books. An entrepreneur is everything to everyone. Juggling so many jobs can be a huge task, but happily there are new tools and tech to get you through it without losing your mind.

Albhy Galuten

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richers-interviews-albhy-galuten

Step Away from the Smartphone

Of the 93% of Americans that use cell phones or wireless devices, one-third of them are using “smartphones,” with which you can browse the Web and check e-mail. In other words, most of us are spending our days walking around with our eyes glued to our phone screens, as chillingly demonstrated in this telling YouTube short.

Brent Bourgeois

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-brent-bourgeois

Bobby Fried

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-interviews-robert-fried

The Benefits of BYOD Across Different Company Sizes

Anyone connected to the business world has heard about the rampant popularity of bring-your-own-device policies, better known as BYOD. The trend will continue for the near future and likely beyond, with Gartner analysts claiming that 50 percent of companies will mandate a BYOD platform over the course of the next five years. The popularity and gains in morale aside, however, does a BYOD set of policies make sense to a company on a financial standpoint? In terms of dollars and cents, some businesses may get more out of BYOD than others.

The Secret to Becoming a Super Connector

January 28, 2014, LinkedIn Articles A few years ago, a former colleague reached out to me. He was working at Cisco, helping the company organize its 25 anniversary employee celebration. For the event’s entertainment, CEO John Chambers wanted Jerry Seinfeld. Read the entire article here: https://www.inc.com/kelli-richards/the-super-connector-s-guide-to-making-powerful-business-introductions.html

iPhone: Hover Technology Coming Soon?

Imagine having dirty or wet hands, not wanting to touch your phone, but still needing to use it- you can. It takes new phone anxiety and consequent over protection to a whole new level. But beyond aiding neat freaks in protecting their phones, this technology has immense potential, and really left me wishing that my phone could do the same cool new tricks.

Peter Hoppenfeld

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-peter-hoppenfeld

Live Viewing Services for YouTube Verified Users?

In a day and age largely defined by the creation and expansion of social networking, and sharing, YouTube’s expansion of live video services to all verified users, may not seem so revolutionary or even like a new idea, but it will no doubt prove its versatility.

Coin: Access to All of Your Cards in One

Coin is a new type of credit card that stores all of your accounts on one card. How can this be possible, you ask? Coin works just like any other credit card and you can swipe it in any machine, only this card comes with out hassle. To choose which account you want to use for each particular purchase, simply click the round button on the card and scroll through each account on the small display screen until you find the correct account.

4 Unique Gatherings for Thought Leaders in 2014

We live in a rapidly changing world, and it’s not about to slow down in 2014. Here are four exciting events in the coming year that will keep you on the bleeding edge of innovation.
International CES “It’s a lab. A social hub. A marketplace. And a few things they’ve yet to create words for.”

Mike Koenigs

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-qa-w-mike-koenigs-ceo-of-traffic-geyser-0

Chip Schultzman

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-qa-w-chip-schutzman-miles-high-productions

Anthony Cordova

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-anthony-cordova

Jeffery Weber

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-jeffrey-weber-author-producer

Brenden Mulligan

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-brenden-mulligan-ceo-of-onesheet

Lyle Workman

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-qa-w-musician-composer-lyle-workman

Christine Arylo

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-qa-w-christine-arylo-author-and-coach

Luke Potter

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-qa-w-singer-songwriter-luke-potter

Frans Johansson

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-frans-johansson

Scott Fox

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-scott-fox-0

Judy Robinett

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-judy-robinett

Dave Ulmer

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-dave-ulmer

EOS 3D: A Radical Step Forward for 3D Technology

But all this has changed with the introduction of EOS 3D – which literally prints 3D objects. These machines are capable of “printing” in plastic, metal, and sand manufacturing, and the appeal to various industries – ranging from aerospace to medical and lifestyle products – is undeniable.

How to Start a Rabbl: Tell Your Favorite Bands Where to Play, and When

With the advent of various personal music-creating and editing programs (from Audacity, to Garage Band, to Logic Pro) it has become increasingly easy, and more popular for individuals to dive into the independent music industry. Success stories of amateur musicians, making it big from small, at-home “studios,” are rolling in daily.

Freddie Ravel

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-freddie-ravel

Dave Jaworski

Listen to the entire podcast here: https://jeeni.com/track/kelli-richards-interviews-dave-jaworski-3rd-ever-employee-of-microsoft-canada

Carol Pepper

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-qa-w-carol-pepper-author-wealth-manager

Linda Ronstadt

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-linda-ronstadt

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