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Ty Roberts

Chief Technical Officer of Gracenote

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People Don’t Come With Instructions. Maybe We Should Learn to Read Them Anyway.

LinkedIn.com, August 2026-I Wish People Came With Instructions

One of my clients shared an operating manual about how to work with him most effectively when we first started working together. It was the first time I’ve ever experienced that and it was brilliant. The details were spot on as I’ve reviewed and reflected on the document over time; it’s actually been extremely helpful.

Wouldn’t life be easier if more people came with instructions?

Not a résumé. Not a LinkedIn profile. Not a Myers-Briggs type, an Enneagram number, or a list of strengths generated during an executive offsite.

I mean actual instructions that are unique to them.

Here’s what makes me feel valued. Here’s what shuts me down. Here’s how I make decisions. Here’s what I need when I’m overwhelmed. Here’s how I behave when I’m scared. Here’s the best way to challenge me. Here’s what silence means when it comes from me. And here’s the thing I probably won’t tell you unless you ask.

Read the complete article at https://www.linkedin.com/pulse/people-dont-come-instructions-maybe-we-should-learn-read-richards-9tnuc

The AI Conversation We’re Not Having Yet: Leadership in an Era of Perpetual Adaptation

LinkedIn.com, August 2026-I’ve spent my career at the intersection of technology, innovation, and human potential, leading and observing one wave of disruption after another reshape how we work and live.

The personal computer changed the nature of office work. The internet transformed communication and commerce on a global scale. Mobile technology untethered us from our desks and gave us freedom to roam. Cloud computing rewrote the economics of software. Each innovation has brought uncertainty, excitement, skepticism, and no shortage of disruption.

Yet there was always a rhythm to these transitions.

Organizations experimented. Employees learned. New practices emerged. Eventually, what once felt revolutionary became familiar. People developed confidence. Businesses established a new cadence. We settled into a new normal. The technology matured, and so did our relationship with it.

Artificial intelligence feels fundamentally different.

Read the complete article at https://www.linkedin.com/pulse/ai-conversation-were-having-yet-leadership-era-kelli-richards-nwh2c

Confessions of a Lifelong Learner

I was just thinking back on how I spent summers when I was growing up. Yes, there were family trips and as I got older I had summer jobs. But one thing that remained consistent from a very young age was my passion for reading books — I was (and still am) a voracious reader. I still read on average two to three books per month. True confession: I’m a lifelong seeker and learner. I don’t think that will ever change. Periodically I get grief from my close friends about not reading fiction, but there’s so much I want to learn in the real world that I lean non-fiction. I have an unending thirst for knowledge and there’s much I have to learn across a broad range of topics.

I’ve published several books over the years; I was early to the game — but over time, and more frequently, I find several of my peers have been publishing books as well. I share books I’ve read recently from two of them in this issue. Beyond reading, I find myself drawn to taking courses on an active and ongoing basis — whether within my primary career domain as a strategic trusted advisor, in terms of courses I’ve taken as I’ve moved into joining boards, and most recently in the AI realm.

Learning new things keeps your memory and focus sharp, and picking up more knowledge and new skills and insights helps keep you valuable to employers and clients as being at the cutting-edge of yoru profession. You also become a more effective problem solver as you train your brain with diverse topics that help to invoke creative ideas. Curiosity that results in taking on new challenges helps you steer clear of boredom and makes you a more capable and interesting person who can converse on a broad range of topics with anyone, which is invaluable.

What’s your take? Are you a lifelong learner like me? What do you do to sharpen the saw for yourself?

To your success,

Kelli


*Featured article(s):

Video Is AI’s Last Unstructured Frontier: Why the Next Infrastructure Battle Has Already Begun

We’ve spent the past 3 ½ years talking about AI models. I believe the next conversation will be about AI infrastructure.

After decades operating at the intersection of Silicon Valley and Hollywood, I’ve learned that the biggest technology shifts aren’t always driven by the most visible applications—they’re often enabled by the foundational layers operating quietly beneath them.

Today, I believe video has become AI’s last unstructured frontier. As AI agents become more capable, hyperscalers invest hundreds of billions in data centers, and enterprises demand personalized, trustworthy media experiences at global scale, a new question emerges: How do we make video itself programmable?

In my latest article, I explore why programmable video may become one of the most important infrastructure opportunities of the AI era, why data-center economics will increasingly matter, and why the next competitive advantage may not come from generating more video—but from making the world’s existing video infinitely more intelligent. Using ION Video as a case study, I examine why a technology that may have been years ahead of its time could now be arriving at precisely the right moment.

 

Leadership Resonance: A Powerful Leadership Skill That Virtually Nobody Talks About

Have you ever walked into a meeting and immediately sensed the energy in the room—before anyone had said a word?

That’s not just intuition. It’s a reminder that leadership is about far more than strategy, communication, or authority. Every leader creates an invisible ripple effect through their presence, behaviors, and emotional state.

In this article, I introduce a concept I call Leadership Resonance—the idea that the most influential leaders don’t simply direct organizations; they shape how people think, collaborate, innovate, and perform by the example they consistently set with their communications, their presence, and their behavior.

Drawing on insights from neuroscience, behavioral psychology, and real-world leadership examples, I explore why the most enduring influence isn’t what leaders say—it’s what others learn simply by watching them and observing coherence.

As AI transforms the future of work, our uniquely human capacity to inspire trust, curiosity, resilience, and courage may become the greatest competitive advantage of all.


*Media Recommendations:

 

Earth, Wind & Fire (documentary by Questlove)

 

For those of you who grew up with this band, this documentary will shed some light on things about this band that are likely to surprise you. Yes, the music is timeless and the talent is undeniable. Arguably, Maurice White was a visionary innovator and a genius. What he did in creating EWF was unique and he did it on a grand scale. However, I’m betting few readers (and fans) would know that the band racked up over $500k in debt after most of their tours — or that the band members were paid a dismal wage that made it difficult for them to get by. How could this work over time with 10 or more members in the band, with extravagant costumes, staging and lights. Very few bands of that size have ever been able to make it work financially, let alone over decades (sustainably). There’s a lot more to learn beyond the economics; for those who love the band and their music it’s worth a watch.

 

Song Sung Blue

 

This was an interesting film; at its surface, it looks like a film about a Neil Diamond tribute artist. But it’s really a love story about a couple who come together around a shared dream — to create a Neil Diamond “interpretive experience”, and manage to make it work against all odds. It stars Hugh Jackman and Kate Hudson, both of whom turn in powerful performances; I found myself falling into the story and liking it more than I thought I would. Though truth be told, I don’t think I’ve ever seen a film that Focus Features has put out that I didn’t enjoy.

 

When We Are Seen: How to Come Into Your Power and Empower Others Along the Way
by Denise Young

This book’s author is an Apple alum; she rose through the ranks to become Apple’s chief of HR, the first VP of Inclusion & Diversity, and helped to build and shape the Apple Stores experience from the earliest days. Denise is also a black female leader — a rarity not just at Apple, but across the tech world, then and now. The book is a powerful story of her personal journey in tandem with the insights she gleaned along the line about being overlooked and marginalized as a minority leader. It’s a must-read not only for all tech leaders, but for progressive, growth-minded leaders across all business sectors. We’re well into the 21st century and need to start acting like it.

 

Digital Self-Defense in an AI World: How to Protect Yourself Online
by Jocelyn King

Written by a friend and colleague of mine, Jocelyn King (aka “The Queen of Online Safety”) shares her experience and knowledge of cybersecurity that we would all do well to learn more about in modern times when our personal safety has never been more at risk. The book provides a step-by-step action plan for what you need to do to protect yourself, your family, and your valuable data from the identity theft attacks that have grown increasingly rampant and show no signs of slowing down or going away. Consider this book an insurance policy to make yourself less vulnerable to what might otherwise appear to be random attacks that could create real havoc for you.

 


*People Say the Nicest Things:

“I have known Kelli for well over 20 years at this point. I consider her to be one of our generation’s greatest and most innovative technology leaders. Kelli is a visionary forward systems thinker who keeps us all motivated with her positive and ethical values and her out-of-the-box ideas. I’m proud to have maintained a healthy long term business relationship with her, and am honored to call her an advisor and a friend.”

Eren Niazi
Early AI Evangelist & Open Source Leader


Regular readers are likely aware of my decades-long experience of having had Steve Jobs as a mentor, but I have almost no photos of the two of us together. So a colleague recently created some AI photos of the two of us; here’s one from back in the day. it’s actually a pretty reasonable facsimile.

Leadership Resonance: A Powerful Leadership Skill That Virtually Nobody Talks About

LinkedIn.com, July 2026-After spending decades advising founders, CEOs, innovators, artists, and global leaders, I’ve become convinced that one of the most powerful forces in leadership is also one of the most overlooked and the least discussed.

Every leader creates an invisible field of impact around them.

Some leaders expand the intelligence, confidence, creativity, and courage of everyone they encounter.

Others—often with the very best intentions—unknowingly diminish those same qualities.

Read the complete article at https://www.linkedin.com/pulse/leadership-resonance-powerful-skill-virtually-nobody-talks-richards-zbmjc/

Video Is AI’s Last Unstructured Frontier: Why the Next Infrastructure Battle Has Already Begun

LinkedIn.com, July 2026- One lesson I’ve learned throughout my career bridging Silicon Valley and Hollywood is that history rarely rewards the company that arrives first.

It rewards the company that arrives when the market is finally ready. And that can take time – sometimes year, sometimes decades.

When I helped launch Apple’s early digital music initiatives, many believed the industry wasn’t prepared. They were right—until (some 15 years later) suddenly they weren’t. The convergence of technology, infrastructure, consumer behavior and business models had caught up, and subsequently transformed what once seemed premature into one of the defining platform shifts of a generation.

 

Read the entire article at https://www.linkedin.com/pulse/video-ais-last-unstructured-frontier-why-next-battle-has-richards-gp3pc/

The Hidden Cost of Compartmentalization: When Your Greatest Strength Becomes Your Greatest Limitation

LinkedIn.com, June 2026-Many of the most successful people I’ve worked with share a common trait:

They’re masters of compartmentalization. They can walk out of a difficult conversation with a family member and into a board meeting without missing a beat. They can absorb setbacks, disappointments, and uncertainty while continuing to lead, create, perform, and execute at the highest levels.

In many cases, this ability has helped to create their success. But what happens when the skill that got you here starts preventing you from getting where you’re meant to go next? And what happens when it interferes with your relationships?

Read the entire article at https://www.linkedin.com/pulse/hidden-cost-compartmentalization-when-your-greatest-becomes-richards-k0qnc/

Is an Apple Smart Ring the Next Big Thing?

LinkedIn.com, June 2026-Every few years, Apple faces a version of the same question: what’s the next form factor? The iPod gave way to the iPhone. The iPhone gave rise to the Watch. And now, as the wearables category matures and health becomes the company’s most visible long-term bet, a new question is surfacing in product circles and on enthusiast forums alike — could a smart ring be Apple’s next meaningful hardware move?

Having spent years inside Apple’s product culture, and many more since then tracking where consumer technology is headed, I find this question more interesting than most “what will Apple do next” speculation. That’s because it isn’t really about a new gadget. It’s about a strategic fork in the road: does Apple expand its health platform by adding a new form factor, by deepening the one it already owns, or by doing both at once?

Read the entire article at https://www.linkedin.com/pulse/apple-smart-ring-next-big-thing-kelli-richards-fot5c/

The Artist, the Symbol, and the Digital Revolution: What Working with Prince Taught Me About Artist Sovereignty

LinkedIn.com, May 2026 Ten years after his passing, I find myself thinking about what made Prince not just a genius, but a true visionary innovator.

The Symbol Was Never About Eccentricity

To understand Prince’s thinking in the years I worked with him, you have to understand why he became “The Artist Formerly Known as Prince” in the first place.

In 1993, Prince changed his name to an unpronounceable symbol — a combination of the male and female signs, merged into something entirely his own. The mainstream press treated it as the act of an eccentric megastar gone too far. But it was nothing of the sort. It was a deliberate, radical act of protest.

Read the entire article at https://www.linkedin.com/pulse/artist-symbol-digital-revolution-what-working-prince-taught-richards-4ioze/

Honoring Greatness in Exceptional Individuals

I’ve been fortunate to be surrounded by scores of exceptional individuals throughout my life and work. Whether they’ve been tech innovators, musical geniuses, icons in the creative world, published authors and journalists, or activists, one thing they’ve all shared in common is that they have lived their lives to the absolute limits. And they’ve shared their visions, gifts and talents with us in ways that leave us inspired, moved and forever changed. These individuals have carved their own paths, in many cases blazing trails through uncharted territory, and through their authenticity, drive and passion have created some extraordinary outcomes that will continue to inspire us long after they’re gone. These people have each made an indelible difference, and they’ve inspired us to follow our own individual compasses to make our own unique dent in the universe. Thank you for yours!

To your success,

Kelli

From Beyond the Grave: How Technology is Resurrecting Talent from the Great Beyond

Tupac rapped at Coachella in 2012. John Lennon released a Beatles song in 2023. Val Kilmer spoke in Top Gun: Maverick without being able to speak. This isn’t science fiction — it’s what’s happening right now, and the implications for every creative industry are profound.

In this article, I share insights into how AI, machine learning, and digital production are literally resurrecting some of the world’s greatest talent — and what the business, legal, and ethical implications are for the creative world. What makes this more than a technology story is the question underneath it: When a voice, a face, and a performance can be reconstructed — what is the irreplaceable thing?

Read the Article

 

When Past Glory Becomes Present Pressure: The Quiet Self-Sabotage of High Achievers

the darker side of past sucess

 

Ever been in a room where your old accomplishments seem to cast a longer shadow than your current reality? I’ve seen it up close on countless occasions — and have even experienced flashes of it myself at times over the years.

There’s a struggle many high achievers don’t talk about: what happens when your identity is still anchored in past success… but your present moment is asking something different of you. When you may have concerns that your best times are in the rear view mirror, and you’re left wondering whether you still have value.

It’s subtle. It’s human. And left unexamined, it can quietly lead to acts of unconscious self-sabotage in the very rooms that matter most. I wrote this piece to name it—and to hopefully offer a more powerful way through.

Read the Article

Spotlight

One Million Truths (movement)

 

My friend Mark Eckhardt is a truly amazing individual. We met courtesy of the Unreasonable group we’re both members of. Mark’s work encompasses narrative intelligence and conflict resolution in creative, heart-based ways that support and facilitate high-stakes decision-making through thoughtful, compassionate means. He does this for corporations wearing his various hats. And he also does this through a movement he founded in 2020 called One Million Truths (OMT). OMT documents the experiences of Black Americans who have dealt with social injustice and racism through their stories and personal narratives. Stories are collected and shared to educate, create allies and combat system racism, while at the same time leveraging AI and research to help modern leaders understand the changes in cultural narrative, to mitigate conflict and foster more collaboration. I’m really inspired and moved both by who Mark is as an individual, and by all of the great work he’s doing.

 

Media Recommendations

How to Raise Successful People: Simple Lessons for Radical Results by Esther Wojcicki

 

My friend Esther Wojcicki is a force of nature in her mid-80s. A former journalist and long-time educator in Silicon Valley, she’s inspired countless students who are now at the top of their game as tech execs, actors, and leaders. She’s also the mother of three amazing women (one of whom, Susan, was the CEO of YouTube before her untimely passing; another Anne, who is founder & CEO of 23andMe; and the third, Janet, who is an anthropologist and successful epidemiologist practicing in San Francisco). Esther published a very successful book in 2019, entitled “How to Raise Successful People: Simple Lessons for Radical Results”, which has become a global bestseller translated into over 30 languages.

Last week, I attended the premiere of a new documentary about Esther, entitled “The Godmother of Silicon Valley” which chronicles her amazing life’s journey and legacy. It was beautiful to experience Esther’s influential story while she got to see the the film in full for the first time. Janet & Anne were there along with several of her grandkids. View the trailer here and watch for it to show up in the coming months in theaters and on streaming.

 

“Wild Concerto” Collaboration

My friend, rock icon Stewart Copeland, and UK naturalist Martyn Stewart have teamed up to transform Martyn’s collection of rare field recordings of the animal kingdom into an orchestral album. This initiative bridges two distinct worlds and the combined creative forces of two unlikely collaborators. It highlights the beauty of creatures around the globe who are currently facing environmental threats and extinction. 60 MInutes recently did a very moving segment on this project and the two men who co-created something truly unique and special.

I strongly encourage you to invest about 15 minutes to watch this segment. It’s really quite extraordinary.

 

People Say the Nicest Things…

 

“Kelli Richards is a remarkable powerhouse, a visionary innovator, strategist and force multiplier, celebrated for her depth and unrivaled expertise as a trusted advisor to the gamechangers and innovators of our time; a true alchemist and catalyst who transforms dreams into reality, empowering leaders from various sectors to navigate complexity and unlock extraordinary potential, all while radiating an infectious energy and an intuitive understanding of the art of strategic growth and connection to achieve unparalleled outcomes and results.”

— Mario Brondani
fellow super-connector

 

This past week, we lost a legendary conductor in Michael Tilson Thomas at the age of 81. MTT, as his friends knew him, was an icon and a giant in the classical music world. He spent 25 years conducting the San Francisco Symphony, and I was fortunate to cross paths with him on several occasions over those years. Not only was he incredibly gifted and talented as a conductor and musician, he was also a genuinely grounded and kind man. In reviewing the many homages to him over the past few days, I came across a brief segment 60 Minutes did on him back in 2000 (with Morley Safer), which in less than 5 minutes pretty well sums up MTT and his amazing life. RIP maestro — you certainly left your dent in the universe and in the hearts and minds of those who knew you.

Image: Michael Tilson Thomas – source unknown

From Beyond the Grave: How Technology Is Resurrecting Talent from the Great Beyond

LinkedIn.com, April 25, 2026

In April 2012, 90,000 people at the Coachella music festival watched Tupac Shakur take the stage alongside Dr. Dre and Snoop Dogg. The crowd went insane. The hashtag #tupachologram trended for three weeks. There was just one problem: Tupac had been dead for sixteen years.

What happened that night in the California desert was a signal flare — a glimpse of a future where talent, creativity, and legacy no longer end with death. Over the decade plus since then, the technology has only accelerated. Today, we are firmly in an era where the barrier between the living and the departed is being dissolved by artificial intelligence, machine learning, and digital production techniques that would have seemed miraculous (if not impossible) just a generation ago.

Read the entire article at From Beyond the Grave: How Technology Is Resurrecting Talent from the Great Beyond

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Kelli is “In the Hot Seat”

“In The Hot Seat” with Larry LeBlanc for CelebrityAccess. “In the Hot Seat” profiles entertainment leaders from around the world in a Q&A form. It was very exciting, and AAG invites you to click over and read the interview today!

This week In the Hot Seat with Larry LeBlanc: Kelli Richards, CEO and president, The All Access Group.

Today, as president and CEO of The All Access Group based in Cupertino, California in the heart of Silicon Valley and host of All Access Radio, Richards strives to create alliances between large content and technology companies, major artists, and consumer brands.

Richards guides her clients through the maze of leading-edge technologies and connections in order to get their products to more people. According to this savvy, fast-talking entrepreneur, her focus is on “strategic rainmaking, and creating opportunities between innovative technologies for digital distribution, and branded entertainment content.”

Digital Music East, Justin Timberlake, MySpace TV, and Where it’s All Headed

MySpace TV will still encompass the site’s library of 42 million songs and 100,000 music videos, and it will enable instant communication and huge search-ability around them between friends.

Who knows where MySpace TV will go from there? “As the plot of your favorite drama unfolds the joke of your favorite SNL character plays or even the last-second shot of your favorite team swishes the net, we’re giving you the opportunity to connect your friends to your moments as they’re actually occurring. This is the evolution of one of our greatest inventions, the television,” said Timberlake.

Thousand-Mile View of Life

One of my highlights for 2011 was a thousand-mile-high ride on a Zeppelin. Yes, one of those huge dirigibles that float over concerts and sporting events. Riding in a Zeppelin is a rare opportunity – in fact, there are only two airships in circulation for passengers – one in Germany and one in Silicon Valley. Rumor has it that the reason there was a free seat for me was because Mark Zuckerberg’s sister backed out at the last moment. I literally had only moments to make the decision and clear my calendar (no easy feat).

A Fireside Chat with Jack Buser, Director of PlayStation Home

I recently interviewed my good friend Jack Buser on my weekly online radio show. Jack Buser is the Director of PlayStation Home, which is a 3D virtual world and social game platform on the PS3. Home recently underwent a major redesign, and we were eager to hear about the new benefits and features. PlayStation Home is filled with hundreds of games – everything from pool tables and dart boards to full-on space shooters like Novus Prime: Escalation and massive online racing games like Sodium 2: Project Velocity. With Jack Buser at the helm, Home is leading the virtual world in community based user experiences, and doing an amazing job of it!

Fankix: The New Wave in Social Entertainment

I am thrilled to share that I’m now the VP of Artists & Brands for Fankix. Fankix delivers music to fans around the world with a unique social experience, deeper interaction with musicians and first-rate authentic content at no cost.

Cool or Not Cool? Bandzoogle and it’s Cool Connection to Direct-to-Fan

I recently inteviewed Dave Cool, the “voice” of Bandzoogle. Dave Cool writes the Bandzoogles blog, well known for inspiring and supporting Bandzoogle’s #1 mission: To make Direct-to-Fan a very real accomplishment for artists and bands everywhere. You can get a complimentary digital copy of “What is INDIE?” when you sign up for Dave’s mailing list at: https://bit.ly/hs4uk6

VIP Breakfast for Apple Alumni at the Silicon Valley Capital Club, San Jose, CA

I’m thrilled to invite you to join me for a VIP Breakfast for Apple Alumni at the Silicon Valley Capital Club in San Jose, CA on Thursday, December 8th, from 7-8am. I look forward to hosting an intimate breakfast and discussion exclusively for present and former Apple employees. This 1-hour Power Breakfast is about re-connecting & networking with Apple colleagues. We will explore how to take our businesses and our lives to a whole new level of success in the next year by building on the synergy of Apple alliances. The focus of this breakfast club will be my forthcoming eBook “The Magic & Moxie of Apple: An Insider’s View”. VIP Breakfast and a copy of the eBook (valued at $37) are limited to the first 12 people who respond.

A Fantastic Freebie from Fanatic.FM

To celebrate Fanatic.FM and their great contribution to DIY brand building for artists, Fanatic.FM is offering a special bonus for Kelli’s tribe. Click here for a free subscription to The Fanatic and enter to win a 1-hour session with the Fanatic.FM social media tune-up experts. Deadline: December 5.

We did it! #1 on Amazon in Music!!!

A HUGE thank you to everyone who supported the Amazon Launch for “Taking the Crowd to the Cloud – Social Media for the Music Industry” – an eBook that raises the bar and demystifies social media marketing, helping musicians, agents and anyone in our industry to THRIVE. Not only did we spend all of last weekend at #1, as I write this, we’re STILL top ten!

Hypebot Promotes “Taking the Crowd to the Cloud”

I’ll write a separate blog about how my eBook went all the way to #1 on Amazon this weekend, but I wanted to take a moment and offer a special thanks to Bruce Houghton – a powerful voice in the music industry – who writes for HypeBot. He made an exception to his SOP to review the book, and his observations are spot on and very important to me. Because of the holiday weekend, I made the executive choice to leave the eBook at the launch price just until mid-week, giving all of the artists out there a chance to grab it (and use it!). MANY thanks to Bruce and to everyone who supported our effort to offer a hands-on, simple, DIY look at social media for the music industry. ~ Kelli Richards

11/11/11 eBook Launch! Help me hit #1 on Amazon!

Taking the Crowd to the Cloud – SOCIAL MEDIA for the Music Industry Kelli Richards’ new eBook, “Taking the Crowd to the Cloud – SOCIAL MEDIA for the Music Industry,” teaches you to run your content, your revenue, your merch and your fan base ANY WAY YOU WANT TO. It’s easily the best eBook on Social Media for Musicians, ever.  Today is the ONLY day you can get the book on Amazon at $3.99. https://amzn.to/eBook-Crowd This eBook raises the bar and demystifies the social media process.  It will help you THRIVE in this tough economy and transform your online presence and your marketing mindset. It provides an overview of the top 10 online spaces and gives a brief look at how to maximize your social media presence to build and keep your audience – and turn them into your own personal sales force. MORE FANS! The ultimate end-game! BRAND TRANSFORMATION! (Yes, trust me, you are a brand!) MORE MONEY! That’s an easy one, more fans + more content = more sales. SIMPLE! Written in easy-to-follow language with easy-to-implement instructions. FAST! You’ll learn about 8 no cost Resources to build your brand and your fan base! STOP WORRYING! No more worrying about missing the opp for social media success. No Cost Online Business Tools and List Building Tools worth 10X’s the cost of the book. FR EE DOM! How about turning your work into a business that does not depend on a label, a manager or ANYONE. Do what you WHAT you want, WHEN you want, and WHERE you want… You can set your own hours… You can live anywhere… All you need is an internet connection… The sky is the limit. Kelli Richards’ new eBook, “Taking the Crowd to the Cloud – SOCIAL MEDIA for the Music Industry,” teaches you to run your content, your revenue, your merch and your fan base ANY WAY YOU WANT TO. It’s easily the best eBook on Social Media for Musicians, ever. Today is the ONLY day you can get the book on Amazon at $3.99. https://amzn.to/eBook-Crowd.

A Digital Insider Scoffs at Townshend

As an industry insider – on way more than one level – it’s hard to take Pete Townshend’s comments as anything more than another great artist railing at the system. Look, in the end, we all have to admit that the system is broken. That’s one thing that Townshend got right in that interview. After that? Well, it’s all up for debate. But the fact that the debate was called to the floor again, that’s a good thing.

The Future of Content, by Futurist, Gerd Leonhard

Gerd Leonhard’s intent to publish this eBook via Amazon Kindle, exclusively, at this very low price, is to make these ideas and concepts as widely available as possible while still trying to be an example of what digital, paperless distribution can look like, going forward. Definitely a GREAT investment at $2.99.

The Pandora Box of Mobile – The Sky’s the Limit

If you were at the Web 2.0 Summit in San Francisco last week, you probably heard Pandora Founder Tim Westergren share that SEVENTY PERCENT of their usage is through mobile venues. Yes. 70%. And having created a super-successful digital space for themselves, Pandora doesn’t see Spotify, iTunes, or any other competition eating their lunch any time soon.

Celebrity Wrangling.

When it comes to celebrity wrangling, helping a corporate client or event organizer secure the right celebrity to support their event or product campaign is definitely more art than science. The most important part of the process is bringing my 25 years of listening and experience to a discussion about the objectives of the client. Is it a company celebration? Is the event or campaign about supporting their employees (internal) or their brand (customers)? Is it to thank their sales team? Or perhaps an industry conference with VIPs?

Billboard.Biz – “Music-Industry Characters You Need To Follow”

In our recent one-on-one chat, thought leader Thomas Reemer shares about the application (and implication) of watermarks and how they effect digital distribution. (For those who don’t know, Thomas Reemer is the CEO of 88tc88.com – an online service that, among other things, translates western titles and artists, enabling access for Western Music to the vast Chinese mobile market.

Complimentary Access to NARM Webinar Thursday 9/22

I will be offering a 45 minute presentation with NARM this Thursday 9/22 at 1pm PST.

The team at NARM has graciously given me 15 free “seats” at the Webinar to share with my followers and colleagues. The topic will be “Taking The Crowd to The Cloud – Social Media for the Music Industry,” which was the focus of my recent eBook.

An Intimate Fireside Chat with Video Music Director and Producer, Robby Starbuck

This month’s Fireside Chat is an informal Q&A with Music Video Director and Producer, Robby Starbuck. Robby Starbuck is an artist who’s willing to take huge risks to walk the walk and paint his unique voice on his own private canvas — film. He’s directed music videos for such amazing artists as: Snoop Dogg, Smashing Pumpkins, Escape The Fate, Metric The Sounds, Pierce The Veil and dozens of others and has, to date, almost 28 million views on his YouTube channel.

An Intimate Fireside Chat with Thomas Dolby and Kelli Richards

Best known for his hit, “She Blinded Me with Science,” Thomas Dolby is much more than a recording artist. In fact, he’s STILL leading the tech revolution with his interactive game, Floating City, which reacts to player contributions, eventually granting access to Thomas’ newest music. This is digital technology meeting music at its best!

The Gifts of the Digital Age – Remember 9/11

Because of the advances in digital technology, we are able to keep alive the memories of those who lost loved ones on this day, ten years ago – and even more, to broadcast those memories to our nation and to our world. They do not remain locked in a vault somewhere, for eternity, they are instead broadcast to the far corners of the universe through social media.

VIP Breakfast at Digital Music West – Redefining Social Media for the Music Industry

I’m fortunate to lead a complimentary VIP breakfast kicking off the start of Day 2. This is an informal roundtable discussion focused on my newest eBook “Taking the Crowd to the Cloud – Social Media for the Music Industry” on Friday, October 7th, from 8:00-9:00am. The VIP Breakfast includes a vibrant discussion, great company, and a printed copy of my eBook, for the first 20 people who reserve their seat by Tuesday, October 4th (to do so, contact my team at sandy@allaccessgroup.com). The breakfast will coincide with the formal Amazon publication launch of my eBook on 11/11/11.

VizLingo – The Newest Gadget for Gen Z

Yes, the tech revolution has produced an endless stream of new gizmos, gadgets and tools. Some of these are vital to our day-to-day existence, like email, and some are simply a fun and entertaining distraction (Angry Birds anyone?)…

Not long ago, entrepreneurs Todd Younggren and Azeo Fables created hatched the idea to use the latest revolution in tech, mobile, to create a new way to communicate, and VizLingo was born.

Big Brother has Landed, and his name is Foursquare

Kelli Richards, technology futurist and consultant and CEO of the All Access Group shares her thoughts about Foursqure and their recent alliance with Groupon, BuyWithMe, Zozi, Gilt City, Living Social and AT&T Interactive — as well as finance giant, American Express.

CEO of All Access Group Invited to be in Alan’s Gang

Kelli Richards, a thought leader in digital music and entertainment, and one of only a few select members of Alan Weiss’ Master Mentor Program and Thought Leadership Summit, has recently been invited to participate both Weiss’ new Summit Global Network and also in the collaborative “Alan & the Gang.”
Alan & the Gang is an online destination where both aspiring and veteran entrepreneurs and business people can access thought leaders from around the globe. Kelli Richards joins a limited group of elite international experts in both process and content who contribute their intellectual property and expertise.

Chatting with Brenden Mulligan, Founder of OneSheet, the One Stop Solution for Artists

For a long time now, artists have been asked to create profiles on all of these different services, and one problem I felt was there was that there wasn’t necessarily an easy way to weave these together. What I wanted to do was make it incredibly easy for an artist to create a maintenance free web presence, something that would take them only a few minutes to do and be totally affordable.

Legacy and Celebrity Wrangling

One of the most important aspects of my career has been creating high impact collaborations between artists, celebrities and corporations, and sometimes between artists and charities. I call this celebrity wrangling. There’s no shortage of passion in the world surrounding celebrities and musicians; in fact, it’s rare to find one that doesn’t crave the opportunity to create lasting change and global/societal impact. Connecting the right artist for the right purpose – or simply being part of event production as a talent producer for award shows & charity events involving great artist/celeb talent, well, those are definitely career high points.

Kelli Richards Hosts a VIP Breakfast at the Bandwidth Music | Technology Conference

On Tuesday, August 16th, at 8am, industry thought-leaders, Kelli Richards, CEO of the All Access Group, will host an intimate breakfast and discussion to kick off day two of the annual Bandwidth Music | Technology Conference. The focus of this “breakfast club” will be Kelli Richards’ newest eBook “Taking the Crowd to the Cloud – Social Media for the Music Industry.” VIP Breakfast and a printed copy of the eBook (valued at $37) will be available to the first 20 people who respond. Please RVSP to reserve your VIP seat at the event. sandy@allaccessgroup.com

Taking the Crowd to the Cloud – Social Media for the Music Industry

My new eBook, Taking the Crowd to the Cloud – Social Media for the Music Industry, is an insider’s view on how it all comes together. It raises the bar and demystifies social media marketing, helping musicians, agents and anyone in our industry THRIVE – it empowers and transforms the marketing mindset.

Spotify ….Finally

Spotify ….Finally. Well, after all this time, what’s left to be said???   Except let’s give credit to the artist.  Tallulah by Tobias Norberg

Social Media Wars – How Wide Do We Open the Kimono? Google+, Facebook, Etc.

It is very easy to see why they don’t want to do battle with megalith Google over anything more than ad sales. One has to wonder, however, where the users come into play. Although diligently trying to evolve every single day, there’s absolutely NO guarantee that Facebook will not become the MySpace of tomorrow. (Meaning that they become a great neighborhood that nobody lives in or even visits any more – sort of the Three-Mile Island of Social Networks.) Simply building walls and creating friction will not protect them.

3 Best Practices for Working with a Coach

This is an easy task to throw out there and probably one of the toughest decisions we can make at any given time. The notion that the right teacher will show up at the right time in our lives is only partly true. We have to actively participate in our search with a clear picture of what we want in order to attract the right people, no matter what role they are to play in our lives – and also to be open to them when they appear. Having a crystal clear image of what you need in a coach – what their area of expertise is, how they resonate with who you are & your vision, and how they work with their clients are all vital ingredients in your process.

An Intimate “Fireside Chat” with Million-Dollar Coach and Author, Alan Cohen

Alan Cohen: I love coaching because it’s a really fast way to make progress. When I work with coaches, I find that each one has a unique passion, talent, interest and vision. Half of the game of becoming a coach is telling the truth and getting in touch with where your unique path lives… for you, you’re an expert and master in connecting people and in the media – nobody else does that like you.

Facebook + Skype = Hyper-Connectivity …. Or Virtual Un-Reality?

What does it mean that Facebook has partnered with Skype to offer video calling? Mark Zuckerberg, CEO of Facebook, has focused on the “social infrastructure” that’s been created by the Facebook team (and other social networks) and the Orwellian openness that’s become our lives (which he calls sharing). Is he right? Is he wrong?

Best Practices for the New World of Live Music

But if you’re playing in Rhode Island or Flint, Michigan, you have to seriously consider what the market can bear. A lower ticket price doesn’t have to mean you’re eating PB&J for a week either, it means you have to get creative, so that those who want more contact or have more expendable income, can choose to participate on a higher level. Consider a paid meet & greet before you go onstage, or an after party with some free merch to go with the separate ticket price.

An Intimate “Fireside Chat” with Hollywood Producer, Gary Goldstein

An excerpt of Kelli’s Q&A with Hollywood Producer, Gary Goldstein, an inspiring voice in the film and music industries. Gary Goldstein produced one of the most iconic cultural expressions of the last generation: Pretty Woman. He has gone on to mentor many of the leading creative voices in music and film. He is an accomplished film producer, an author, a speaker, an innovator, a philanthropist, and a great guy.

Connectivity – A Vision of the Future

Digital goes far beyond songs and iTunes and singles and lockers, it goes past movies and downloadable books and content, it’s way bigger than anything we could have imagined five years ago, and I have no doubt that five years from now will showcase something else that’s beyond what we might imagine today.

Cloudy Weather at Apple, Then and Now

It will come as no surprise to anyone that Apple’s stock will rise the moment Steve Jobs takes the stage later today. By any estimate, Apple is worth billions – with or without Steve Jobs – but like it or not, apple is not a democracy. It is an autocracy. It is a company carrying out the vision and changing the world, all according to the dictates of its leader, Steve Jobs.

Join Me in June for a “Fireside Chat” with the Leading Minds in Branding, Coaching and

I’m pleased to share with all of you that my weekly “All Access Radio” Show has developed a strong and loyal following! Over 20,000 downloads in just a few months. I’ve been graced to interview some of the top digital visionaries and leading voices in the music and technology industries, as well as some great voices in the music and entertainment industries.

God Only Knows. Minefields and Memories…

Adopt-a-Minefield benefit concert given by Sir Paul McCartney and Brian Wilson, where they joined together and sang, “God Only Knows.”

The concert and the song definitely live in my mind as one of the most moving and inspiring events that I ever participated in. Although there isn’t any video from the event to really speak of, there is a snippet of it in an Access Hollywood interview, speaking with Sir Paul and host, Jay Leno, about the event.

Karma-Chameleon. The Fast-Changing Metrics of Digital Music

The changes in the digital music world continue to inspire a lot more than fear – they’re creating connections on every level, minute by minute. It’s great to see the Billboard Music Awards getting so much attention on traditional media, but the truth is that their rankings simply don’t mean what they used to. Long recognized as the industry standard, it’s no secret that the on-demand player and purveyor of music (and ranking) is now YouTube.

Personalizing Lyrics – One Amazing, Creative Way to Personally Rock The Fan Base

As a true lover of technology, as well as a coach in both the business world and in the digital music space, when I come across a tech solution that changes the course of a musician’s business and revenue stream, and builds a better fan base – well, let’s just say it’s always a reason to celebrate. As the music industry has been pummeled over the last decade, hit with punches from outside and inside of itself, creativity has turned out to be the number one solution to surviving – and thriving – the ever changing landscape.

Michael Robertson Talks about DAR.fm, MP3tunes, Amazon and the Cloud Music Industry…

Excerpt of Kelli Richards’ Q&A with Michael Robertson, the Bad Boy of the Digital Music Industry. Michael Robertson is a longtime provocateur of the music business and the founder and former CEO of MP3.com, one of the most popular Internet music sites ever. His newest startup, DAR.fm, is a centralized Web-based TiVo for radio. Users can search the programming schedules of over 600 music and talk-radio stations and schedule DAR.fm to record up to 4 hours of any broadcast.

Peter Rafelson – A New Chapter in a Long Hollywood Legacy

Growing up surrounded by Hollywood royalty, like Jack Nicholson, The Beatles and Bob Dillon, and being immersed in the renegade, independent film business of the 1960’s, Rafelson was blessed with a myriad of artistic role models. He shared this thought with me in a recent interview, “Growing up in that environment, it was very

Google kills SEO – Stay Alive with Social Media

I don’t know how many of you saw the news, but Google is changing how SEO is formulated. What? Yes, they’re tossing the algorithm out the window and writing a new recipe for how page ranking works. While some of the formula will remain as it is, a huge new piece will be based on what they’re calling a “social media grid.” What that means is if …

Making a Mark at Digital Hollywood Spring

I’m very excited to share with everyone that I will be moderating a panel session at Digital Hollywood Spring at the Ritz Carlton in Marina Del Rey on Wednesday May 4th. Here are the details on my panel, and some more information on the event itself.

Jeff Brandstetter – Thought Leader in Digital Music and Entertainment

Jeff Brandstetter is a digital music and entertainment lawyer with over 20 years of experience in film, TV, music, literary, new media and entertainment financing matters. He is also the co-author of the highly acclaimed book “The Music Business Explained in Plain English.” He appears frequently as a speaker and moderator on entertainment law matters and Is also the Co-Founder and CEO of IndiePlaya, a revolutionary online film distribution platform optimizing the marketing and distribution of independent films.

The Futures Agency

I was recently invited to be part of The Futures Agency by my good friend and colleague, Gerd Leonhard. For those of you who do not know, The Futures Agency is the name of Gerd’s company, but he’s also created an online industry think-tank of friends and colleagues. I’m super excited to be part of this think-tank and elite group of leaders in the digital industry.

An Interview with Dave Kusek, of the Berklee School of Music, and the Co-Author of “The Future of Music”

I recently interviewed Dave Kusek, of the Berklee School of Music, and the Co-Author of “The Future of Music.” Dave Kusek is a digital music executive and is responsible for helping to create the market for digital music as an entity. He created a hugely successful online music school berkleemusic.com for the prestigious Berklee College of Music. Berkleemusic has become the world’s largest music school teaching over 15,000 students a year globally.

Duran Duran – All You Need is Now

Highly collaborative and innovative, Duran Duran has spent thirty years fusing pop music with art, fashion and technology, bringing music videos from a marketing tool in the 80’s to one of the music industry’s most valued creative assets.

6 Ways to Build Your Brand and Grab Your Audience

In today’s world, the connection to your customer is your number one asset. The path to communicating most effectively to your “fans” literally becomes the yellow brick road. If you’re not giving your fan or client a myriad of choices through which to connect, you are missing out not only on revenues, but also on building your army of loyal brand advocates. Here are 6 best practices to implement immediately to forge a solid, long-standing relationship with your best audiences and clients.

An Intimate Q&A with Tom Silverman, CEO of Tommy Boy Entertainment

Tom Silverman, CEO of Tommy Boy Entertainment and the Force Behind the New Music Seminar Speaks with Kelli about where the Music Industry is Headed. Tom Silverman, CEO of Tommy Boy Entertainment and the Force Behind the New Music Seminar Speaks with Kelli about where the Music Industry is Headed.

Here are a few excerpts of my interview with Tom Silverman on my All Access Radio Show. To hear the entire interview, please visit my website at https://allaccessgroup.com.

Hot Stuff from Hot Caramel – Excerpts from my Interview with Irene Cara

Being able to support great artists and entrepreneurs as they break away from past successes in their lives and embark on the new is one of life’s biggest highs for me. Few performers have had the amazing success and influence of Irene Cara – I had the chance to interview Irene recently and to hear about her new group, “Hot Caramel.”

Gregg Allman – Somehow You’re Still on the Run

Gregg Allman has always been a guy who colors outside the lines, in my opinion. There’s no question that The Allman Brothers Band has serious staying power. Probably best known for “Sweet Melissa,” Allman is a bluesy, jam-band pioneer who practically invented Southern Rock. As most followers of Allman Brothers music probably know …

Remembering John Lennon – 30 Years Later

It’s honestly hard to believe that thirty years have passed since he was taken from us in a single moment’s insanity. In fact, most of the time, it’s hard to believe that John’s really gone at all. His was far more than the voice of a generation – it was often the voice of our hearts and our conscience.

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