Resources
Andy Cunningham, Strategic Marketing and Communications Expert
Andy Cunningham is the Founder of Cunningham Collective, an innovation to market firm that helps enterprises and start-ups through challenges of traction, transformation, and turnaround. An entrepreneur at the forefront of marketing, branding, positioning and communicating “The Next Big Thing,” Andy Cunningham has played a key role in the launch of a number of new categories including video games; personal computers; desktop publishing; digital imaging; RISC microprocessors; software as a service; very light jets; and clean tech investing. …
Andy Cunningham, Strategic Marketing and Communications ExpertRead More »
Zeeshan Zaidi, Ticketmaster
Carolyn Elliott, Super-Connector, Interviews Kelli Richards
As a super connector, I was recently interviewed by Carolyn Elliott on her Super Connectors Podcast where I shared how I create authentic, trust-based relationships, and my favorite strategies for nurturing a high-powered network the intuitive dimension of super-connecting. …
Carolyn Elliott, Super-Connector, Interviews Kelli RichardsRead More »
How Apple Can Improve Its Watch And Boost Sales
February 8, 2016,
TechCrunch
Tammi Leader Fuller, CAMPOWERMENT
…
The 4 Tech Trends That Will Explode in 2016
January 25, 2016,
Inc.
Klayton of Cell Dweller
…
David Butler: Investor, Advisor, Designer, Brand Strategist
My Favorite Book of 2015 for Entrepreneurs
December 14, 2015,
Inc.
From Seinfeld to Bieber: How to Engage the Right Celebrity for Your Business?
Celebrity involvement with 
brands and commercial enterprises has become so commonplace that there’s even a buzzword for it: “star-ups.”
From Jay Z and Tidal to Jessica Alba and The Honest Company (not to mention Ashton Kutcher and, well, just about everything!), celebrities love working with companies they resonate with.
But that doesn’t mean getting a celebrity on board is easy. Struggling startups, for example, may not be ready. Even well-funded, established companies should have a meaningful reason to partner with celebrities and be able to offer sufficient cash, equity, or something else that’s meaningful and incentivizes them to want to participate. …
From Seinfeld to Bieber: How to Engage the Right Celebrity for Your Business?Read More »
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5 Unlikely Music Legends With Great Advice for Entrepreneurs
As an entrepreneur, it’s important to keep your ears open for helpful advice — especially when you’re new to the game.
We usually expect business wisdom to come from the likes of Mark Cuban, Elon Musk, and Warren Buffett — not Jimmy Buffett. But there are a few big names in entertainment who would surprise you with their entrepreneurial spirit and business acumen.
1. Jimmy Buffett
The man behind boozy classics such as “Margaritaville” and “Cheeseburger in Paradise” knows a little something about entrepreneurship.
Beyond his successful career in music, Buffett runs a record label, a merchandising company, the Margaritaville brand of chain stores, restaurants, blenders, tequila, and more.
He’s a successful entrepreneur because he hires talented people, can see the potential in important opportunities, and lives by solid values that go back to his roots.
Take it from Jimmy: “You’ve got to be able to take money out of the equation in order to enjoy life and make good decisions. Years ago, I went to Warren Buffett for advice about something, and that’s what he told me. He said, ‘Whether you make or don’t make this deal, is it going to affect your life? And if not, then do what you want to do, and be prepared for them to say no.’ I’ve used that quite a bit.”
2. Troy Carter
Troy Carter is the manager who helped build the careers of musical sensations including Lady Gaga and John Legend.
What you might not know is that he’s a tech investor in ventures like Spotify, Uber, and Dropbox, as well as the entrepreneur behind POPwater and several other companies.
Carter’s ability to stay present helps him make clear and logical decisions in the midst of chaos, keep the big picture in mind, and avoid getting flustered when things don’t go as planned.
Take it from Troy: “Money doesn’t make me tick. This definition of success doesn’t make me tick. Managing some of the biggest stars in the world doesn’t make me tick. Making my family proud makes me tick.”
3. Pharrell Williams
Pharrell Williams is a renowned hip-hop, R&B, and soul musician, but he also designs clothing and chairs, dabbles in sculpture and architecture, invests in tech startups, mentors kids, and is a philanthropist.
Williams is successful because he surrounds himself with people who recognize that they’re different, and he understands the importance of collaboration, learning from others, and taking constructive criticism.
Take it from Pharrell: “You are only as good as your team. When you envisage success, you should see all the people you work with, in addition to yourself…I used to hire 21-year-old monsters with a twinkle in their eye. I saw potential, but it was what I thought they could do, not what they could actually do…When you surround yourself with people with experience…A lot of them are gonna be older than you. When they vet people, they need to see more than twinkles; they need sparks.”
4. Dave Stewart
Dave Stewart is a musician best known for his work with the Eurythmics.
He now serves as an advisor to Visa and Nokia and is the CEO of the massively successful media company Weapons of Mass Entertainment. He’s also the co-founder of First Artist Ventures and the author of the entrepreneurial guidebook “Business Playground: Where Creativity and Commerce Collide.”
Stewart embraces and rewards creativity, understanding that it’s essential for a business to stand out in a crowded market. He also knows how to ask the right questions and when to seek different perspectives from trustworthy people.
Take it from Dave: “A creative culture is one in which people aren’t just rewarded for successes, but are allowed and actively encouraged to experiment and make mistakes.
“The perfect brainstorm removes the barriers to creativity by letting all ideas come out without the judgment and criticism that might otherwise kill them. It also involves having clear parameters, including a mix of people from different backgrounds, and setting high expectations for performance.”
5. Sammy Hagar
Also known as “The Red Rocker,” Sammy Hagar is a singer/songwriter and the musician best known as a member of Van Halen.
Hagar also owns a popular chain of nightclubs and restaurants called Cabo Wabo, a chain of airport restaurants, a restaurant with celeb chef Tyler Florence, and a tequila company.
While it might seem like a leap for a rocker to run a chain of restaurants, Hagar is successful because he follows his intuition, looks for new opportunities, finds the right people to run his businesses, and has fun.
Take it from Sammy: “Before I made it as a rocker, I had a lot of executives tell me what to do to make it, and I never listened to them. I did it my way…I like owning and operating a business. It’s as creative as stepping on stage or making a record. I’ve never started a business thinking, ‘Oh, I’m gonna make money off of this.’ All my ideas have come from sheer enthusiasm.”
While you probably shouldn’t take all your business advice from music legends, there are some common lessons that transcend industries:
- Surround yourself with great people.
- Explore potential opportunities that challenge you.
- Don’t make money the first priority.
- Always trust your gut.
Sometimes, the best advice comes from unexpected sources. Another lesson you can learn from these individuals is that you don’t necessarily have to start in business to build great companies. It’s just a matter of listening to your inner entrepreneur and seizing opportunities that excite you.
Which unlikely individuals have given you the best advice on entrepreneurship? What was their advice?
Until next time,
Kelli Richards, President, CEO of the All Access Group, LLC
PS: Subscribe to my FREE All Access Group Newsletter https://bit.ly/AAGNewletter
PSS: Listen to an entire library of intimate discussions with industry visionarieshttps://bit.ly/AllAccessPodcastSeries (Priceless)
4 Tech Dinosaurs That Will Finally Die in 2015
February 27, 2014,
Forbes
In recent years, technology has changed the way we view work, entertainment, media, and even our workout habits. While most people are focused on what’s next for wearables, cloud computing, and syncing gadgets, few have taken the time to consider the tech we’re going to be sending into retirement in the coming years.
Read the entire article here: https://www.forbes.com/sites/85broads/2014/02/27/4-tech-dinosaurs-that-will-finally-die-in-2015/https://www.forbes.com/sites/85broads/2014/02/27/4-tech-dinosaurs-that-will-finally-die-in-2015/
Two Steps to Creating Collaborations and One to Surviving When they Go Wrong.
Today I had the privilege of interviewing Ian Miller. Ian is an expert brand and marketing strategist with 30 years of experience building hugely competitive brands and the CEO and Founder of The Brand Practice, a business and brand strategy consultancy. A recognized expert / lecturer in Ingredient Branding, Ian Miller has led the creation and global launch of the ingredient brand, NutraSweet, and worked closely with over 50 partner brands, including Diet Coke and Diet Pepsi – creating great synergy and collaboration around the business world.
One of the most important questions I got to ask Ian was about the subject of collaboration – something near and dear to my heart, as a consultant in the music and digital arenas and as a coach. Today, I wanted to go over the two largest pitfalls of being involved in collaborations that just don’t work and what we do to get out of them.
1. Imbalance. One of the greatest pitfalls of any collaboration is that it is not reciprocal. There’s no win / win – just hard work for one party and limited rewards for the other. The truth is that any collaboration can only succeed if all the parties involved are givers AND takers. If any one party involved has nothing to offer, they’re simply a drain on the whole. Be sure that all parties invited into any project are clear about their deliverables – even if it’s just to bring a creative edge to the process – and that nobody is “dead weight” in the group, just along for the ride.
2. End Game. Another pitfall to successfully working with other artists, mentors or business alliances is that we are simply NOT all cut from the same cloth. We don’t all have the same work ethic or goals – just ask Beyonce about the original Destiny’s Child members. BEFORE any collaboration goes wrong, in fact, before it even gets started, you have to be very honest with everyone involved. Before you set out on any journey you must know that what is obvious to you may look like murky waters to the people you’re working with. In addition to making sure you have the right team (number one, above), definitely take the time to carefully go over the goals and endgame of the project.
3. What to do when it goes wrong? No matter how great the team, sometimes things start out fine but go way off course along the way. Before you jump overboard, step back and measure what you can do to salvage your part – to bring the best you can to the project. It might not be great, but it’s possible that showing up for your part of the work – to preserve your future relationship with the other artists or parties involved – might be the best solution.
Collaborations are definitely NOT easy, but they are worth it. The bottom line is that we are in the people business, and tapping into that most important resource – the HUMAN resource is an important part of our industry. So DO collaborate. Take the risk. But no matter how “big” the names and other parties are, be sure to keep it simple, to keep your goals clear and to have definite accountability for every collaborator, every step of the way. If you do, the rewards can be well worth it.
Kelli Richards
CEO of The All Access Group
You can sign up for an advance copy of my ebook at https://allaccessgroup.com/services/ (just click ebooks when you get the confirmation).
5 Tools Every Entrepreneur Needs in 2014
Entrepreneurs must be practical experts, according to author and leadership expert Simon Sinek. A new business owner needs to specialize in his craft, as well as marketing, graphic design, and plant maintenance. He sweeps, writes press releases, and keeps the books. An entrepreneur is everything to everyone. Juggling so many jobs can be a huge task, but happily there are new tools and tech to get you through it without losing your mind.
Getting Started
Most lenders and investors will not give you a second look without a business plan. It is the guide to your business. It is proof that the owner has thought out all of the opportunities and threats to the business and placed a monetary value on each. The U.S. Small Business Administration offers numerous resources for entrepreneurs to develop a business plan that will stand out to investors and put your business on the right track.
Working The Back Office
Intuit free accounting software helps a small business owner to do all of the necessary, but mundane, bookkeeping and financial reporting. Using Quickbooks is relatively simple, plus there are myriad instructional videos online. Quickbooks has all of the functions that a small business entrepreneur would need. At the front end of the software, the user can add receipts and expenses. This includes bank reconciliations and payroll, if your organization is big enough to have employees. At the back end, you can print financial reports that give either a point-in-time look at your business or an overview of your financial success.
Learning, Learning And More Learning
It would be great to know everything, but for those of us who do not, there is Google. Take a look at Google For Entrepreneurs, a collection of resources for any type of entrepreneur. Under the online learning tab there are educational videos by field experts and academics. The videos range from marketing to leadership development to Web analytics. Google also hosts various new business events, like its startup weekend, a 54-hour weekend seminar designed to put an entrepreneur through the paces. Google For Entrepreneurs also educates about some of the Google business development and marketing products like Adword and Adsense.
Staying Productive
When you are the chief multitask engineer, productivity is essential. Renting office space can be expensive, especially if it is only used occasionally. Meetings are more often held at the local coffee joint. Having your documents available to you everywhere you go is imperative for good productivity. Cloud-based file sharing is a good solution. Google Drive and Dropbox allow users to move files back and forth in the cloud. This allows you and your team the ability to share and update documents in real time, anywhere in the world.
Yelling From The Mountaintop
Internet-based marketing is one way to get the word out to your potential customers. Services like Buddy Media have cross platform marketing systems that allows you to create content and push it out via YouTube, Facebook, Twitter and other social media networks.
Until next time,
Dana Hudson, Blogger for the All Access Group, LLC
PS: Subscribe to my FREE All Access Group Newsletter https://bit.ly/AAGNewletter
PSS: Listen to an entire library of intimate discussions with industry visionarieshttps://bit.ly/AllAccessPodcastSeries (Priceless)
Albhy Galuten
Step Away from the Smartphone
Of the 93% of Americans that use cell phones or wireless devices, one-third of them are using “smartphones,” with which you can browse the Web and check e-mail. In other words, most of us are spending our days walking around with our eyes glued to our phone screens, as chillingly demonstrated in this telling YouTube short.
Some experts say it’s time to take a step back and reassess. They worry that kids won’t know what it’s like to have a conversation or actually look someone in the eyes when they tell a story.
In her powerful TED talk, Sherry Turkle claims that the little devices in our pockets are so psychologically powerful that they not only change what we do – they’re also changing who we are in our minds and our hearts, by allowing us three gratifying fantasies: that we can put our attention wherever we want it to be; that we will always be heard; and that we will never have to be alone.
But that’s just what they are – fantasies. And while we’re indulging in them, we’re tuning out the people who are physically present in the room with us. Some of the familiar things we now do with our devices – taking calls while out to dinner, checking Facebook during board meetings, texting while on a date – are things that only a few years ago we would have found odd or disturbing. Now it’s simply how we do things. Instead of never being alone, it seems we are getting accustomed to “a new way of being alone, together.”
“Parents text and do email at breakfast and at dinner. Their children complain about not having their parents’ full attention, but then these same children deny each other their full attention. We even text at funerals. I study this. We remove ourselves from our grief, or from our reverie, and we go into our smartphones.” If it’s true that attention is the rarest and purest form of generosity, then one could argue that smartphones are making us less generous human beings, unable to give each other the attention we crave.
Real conversations are unpredictable – and un-erase-able – and real relationships are engrossing and messy, but technology renders both neat and clean – keeping others at just the right distance: not too close to see the real you, and not too far that they can’t “hear” what you’re saying.
But having real conversations with each other is how we learn to have conversations with ourselves. Hiding from real, unscripted, unpredictable conversations with each other can compromise our capacity for self-reflection. And as smartphones burrow ever deeper into our lives, and Google Glass threatens to erode our personal space even further, finding ways to unplug is becoming more appealing – perhaps even more vital – than ever.
If you or someone you love is struggling with smart phone addiction, download Fast Company’s printable guide to unplugging and check out their collection of thought-provoking articles on the subject here.
Until next time,
Kelli Richards, President, CEO of the All Access Group, LLC
PS: Subscribe to my FREE All Access Group Newsletter https://bit.ly/AAGNewletter
PSS: Listen to an entire library of intimate discussions with industry visionaries https://bit.ly/AllAccessPodcastSeries (Priceless)
Brent Bourgeois
Bobby Fried
The Benefits of BYOD Across Different Company Sizes
Anyone connected to the business world has heard about the rampant popularity of bring-your-own-device policies, better known as BYOD. The trend will continue for the near future and likely beyond, with Gartner analysts claiming that 50 percent of companies will mandate a BYOD platform over the course of the next five years. The popularity and gains in morale aside, however, does a BYOD set of policies make sense to a company on a financial standpoint? In terms of dollars and cents, some businesses may get more out of BYOD than others.
Small Companies
Could a BYOD platform benefit the larger conglomerates more than the small, home-based businesses that employ so many independent workers? The answer may be no, but not necessarily due to the basic revenue-expenses flowchart on your bookkeeping. The risk to small companies with a BYOD system lies in the security or lack thereof. V3 made headlines by proclaiming that a small business with BYOD is one cyber-attack away from bringing the company down. A small company may not be able to afford training or security to keep a BYOD network afloat, resulting in a far higher risk of a data breach. When that happens, the savings of a few hundred dollars per employee becomes trivial: The average data breach costs a company no less than $6.75 million dollars and an average of over $200 per compromised customer, Poneman research reports.
The Muddled Middle
Medium-sized businesses may have the resources to put a comprehensive BYOD platform in place to allow for security and increased safety, yet few end up doing so. CSO Online estimates that between 60 percent and 80 percent of businesses have no formal BYOD policies in place whatsoever. Businesses with the luxuries of modest resources and relative flexibility must think long and hard about the dollar value of each employee under its company umbrella. The advantages of cost savings and increased productivity often win out, since a medium-sized business rarely has to hire more than a handful of new staff members to police BYOD or train employees. When a medium-sized company has had limited success with safety, however, it may find a BYOD platform to be an unpalatable risk.
Corporate Policy
When your company employs hundreds or even thousands of workers, the solution becomes quite simple: Go big or go home. The math firmly stands in the BYOD camp, with Cisco reporting that a basic BYOD platform generates $350 per employee per year, while comprehensive policy boosts that figure up to $1,300 per employee per year. Risks remain, of course, and risks become more expensive as the size of a company grows, but when the benefits start climbing in to the millions of dollars, a corporation with a large workforce would greatly limit their growth potential by restricting BYOD policy in favor of uniform devices. There are also platforms that allow BYOD devices to switch from personal to business mode, keeping the two areas separate.
Until next time,
Keith Hart, Guest Blogger for the All Access Group, LLC
PS: Subscribe to my FREE All Access Group Newsletter https://bit.ly/AAGNewletter
PSS: Listen to an entire library of intimate discussions with industry visionaries https://bit.ly/AllAccessPodcastSeries (Priceless)
The Secret to Becoming a Super Connector
January 28, 2014,
LinkedIn Articles
A few years ago, a former colleague reached out to me. He was working at Cisco, helping the company organize its 25 anniversary employee celebration. For the event’s entertainment, CEO John Chambers wanted Jerry Seinfeld.
Read the entire article here: https://www.inc.com/kelli-richards/the-super-connector-s-guide-to-making-powerful-business-introductions.html
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Kelli is “In the Hot Seat”
“In The Hot Seat” with Larry LeBlanc for CelebrityAccess. “In the Hot Seat” profiles entertainment leaders from around the world in a Q&A form. It was very exciting, and AAG invites you to click over and read the interview today!
This week In the Hot Seat with Larry LeBlanc: Kelli Richards, CEO and president, The All Access Group.
Today, as president and CEO of The All Access Group based in Cupertino, California in the heart of Silicon Valley and host of All Access Radio, Richards strives to create alliances between large content and technology companies, major artists, and consumer brands.
Richards guides her clients through the maze of leading-edge technologies and connections in order to get their products to more people. According to this savvy, fast-talking entrepreneur, her focus is on “strategic rainmaking, and creating opportunities between innovative technologies for digital distribution, and branded entertainment content.”
Digital Music East, Justin Timberlake, MySpace TV, and Where it’s All Headed
MySpace TV will still encompass the site’s library of 42 million songs and 100,000 music videos, and it will enable instant communication and huge search-ability around them between friends.
Who knows where MySpace TV will go from there? “As the plot of your favorite drama unfolds the joke of your favorite SNL character plays or even the last-second shot of your favorite team swishes the net, we’re giving you the opportunity to connect your friends to your moments as they’re actually occurring. This is the evolution of one of our greatest inventions, the television,” said Timberlake.
Thousand-Mile View of Life
One of my highlights for 2011 was a thousand-mile-high ride on a Zeppelin. Yes, one of those huge dirigibles that float over concerts and sporting events. Riding in a Zeppelin is a rare opportunity – in fact, there are only two airships in circulation for passengers – one in Germany and one in Silicon Valley. Rumor has it that the reason there was a free seat for me was because Mark Zuckerberg’s sister backed out at the last moment. I literally had only moments to make the decision and clear my calendar (no easy feat).
A Fireside Chat with Jack Buser, Director of PlayStation Home
I recently interviewed my good friend Jack Buser on my weekly online radio show. Jack Buser is the Director of PlayStation Home, which is a 3D virtual world and social game platform on the PS3. Home recently underwent a major redesign, and we were eager to hear about the new benefits and features. PlayStation Home is filled with hundreds of games – everything from pool tables and dart boards to full-on space shooters like Novus Prime: Escalation and massive online racing games like Sodium 2: Project Velocity. With Jack Buser at the helm, Home is leading the virtual world in community based user experiences, and doing an amazing job of it!
Fankix: The New Wave in Social Entertainment
I am thrilled to share that I’m now the VP of Artists & Brands for Fankix. Fankix delivers music to fans around the world with a unique social experience, deeper interaction with musicians and first-rate authentic content at no cost.
Cool or Not Cool? Bandzoogle and it’s Cool Connection to Direct-to-Fan
I recently inteviewed Dave Cool, the “voice” of Bandzoogle. Dave Cool writes the Bandzoogles blog, well known for inspiring and supporting Bandzoogle’s #1 mission: To make Direct-to-Fan a very real accomplishment for artists and bands everywhere. You can get a complimentary digital copy of “What is INDIE?” when you sign up for Dave’s mailing list at: https://bit.ly/hs4uk6
VIP Breakfast for Apple Alumni at the Silicon Valley Capital Club, San Jose, CA
I’m thrilled to invite you to join me for a VIP Breakfast for Apple Alumni at the Silicon Valley Capital Club in San Jose, CA on Thursday, December 8th, from 7-8am. I look forward to hosting an intimate breakfast and discussion exclusively for present and former Apple employees. This 1-hour Power Breakfast is about re-connecting & networking with Apple colleagues. We will explore how to take our businesses and our lives to a whole new level of success in the next year by building on the synergy of Apple alliances. The focus of this breakfast club will be my forthcoming eBook “The Magic & Moxie of Apple: An Insider’s View”. VIP Breakfast and a copy of the eBook (valued at $37) are limited to the first 12 people who respond.
A Fantastic Freebie from Fanatic.FM
To celebrate Fanatic.FM and their great contribution to DIY brand building for artists, Fanatic.FM is offering a special bonus for Kelli’s tribe. Click here for a free subscription to The Fanatic and enter to win a 1-hour session with the Fanatic.FM social media tune-up experts. Deadline: December 5.
We did it! #1 on Amazon in Music!!!
A HUGE thank you to everyone who supported the Amazon Launch for “Taking the Crowd to the Cloud – Social Media for the Music Industry” – an eBook that raises the bar and demystifies social media marketing, helping musicians, agents and anyone in our industry to THRIVE. Not only did we spend all of last weekend at #1, as I write this, we’re STILL top ten!
Hypebot Promotes “Taking the Crowd to the Cloud”
I’ll write a separate blog about how my eBook went all the way to #1 on Amazon this weekend, but I wanted to take a moment and offer a special thanks to Bruce Houghton – a powerful voice in the music industry – who writes for HypeBot. He made an exception to his SOP to review the book, and his observations are spot on and very important to me. Because of the holiday weekend, I made the executive choice to leave the eBook at the launch price just until mid-week, giving all of the artists out there a chance to grab it (and use it!). MANY thanks to Bruce and to everyone who supported our effort to offer a hands-on, simple, DIY look at social media for the music industry. ~ Kelli Richards
11/11/11 eBook Launch! Help me hit #1 on Amazon!
Taking the Crowd to the Cloud – SOCIAL MEDIA for the Music Industry Kelli Richards’ new eBook, “Taking the Crowd to the Cloud – SOCIAL MEDIA for the Music Industry,” teaches you to run your content, your revenue, your merch and your fan base ANY WAY YOU WANT TO. It’s easily the best eBook on Social Media for Musicians, ever. Today is the ONLY day you can get the book on Amazon at $3.99. https://amzn.to/eBook-Crowd This eBook raises the bar and demystifies the social media process. It will help you THRIVE in this tough economy and transform your online presence and your marketing mindset. It provides an overview of the top 10 online spaces and gives a brief look at how to maximize your social media presence to build and keep your audience – and turn them into your own personal sales force. MORE FANS! The ultimate end-game! BRAND TRANSFORMATION! (Yes, trust me, you are a brand!) MORE MONEY! That’s an easy one, more fans + more content = more sales. SIMPLE! Written in easy-to-follow language with easy-to-implement instructions. FAST! You’ll learn about 8 no cost Resources to build your brand and your fan base! STOP WORRYING! No more worrying about missing the opp for social media success. No Cost Online Business Tools and List Building Tools worth 10X’s the cost of the book. FR EE DOM! How about turning your work into a business that does not depend on a label, a manager or ANYONE. Do what you WHAT you want, WHEN you want, and WHERE you want… You can set your own hours… You can live anywhere… All you need is an internet connection… The sky is the limit. Kelli Richards’ new eBook, “Taking the Crowd to the Cloud – SOCIAL MEDIA for the Music Industry,” teaches you to run your content, your revenue, your merch and your fan base ANY WAY YOU WANT TO. It’s easily the best eBook on Social Media for Musicians, ever. Today is the ONLY day you can get the book on Amazon at $3.99. https://amzn.to/eBook-Crowd.
A Digital Insider Scoffs at Townshend
As an industry insider – on way more than one level – it’s hard to take Pete Townshend’s comments as anything more than another great artist railing at the system. Look, in the end, we all have to admit that the system is broken. That’s one thing that Townshend got right in that interview. After that? Well, it’s all up for debate. But the fact that the debate was called to the floor again, that’s a good thing.
The Future of Content, by Futurist, Gerd Leonhard
Gerd Leonhard’s intent to publish this eBook via Amazon Kindle, exclusively, at this very low price, is to make these ideas and concepts as widely available as possible while still trying to be an example of what digital, paperless distribution can look like, going forward. Definitely a GREAT investment at $2.99.
The Pandora Box of Mobile – The Sky’s the Limit
If you were at the Web 2.0 Summit in San Francisco last week, you probably heard Pandora Founder Tim Westergren share that SEVENTY PERCENT of their usage is through mobile venues. Yes. 70%. And having created a super-successful digital space for themselves, Pandora doesn’t see Spotify, iTunes, or any other competition eating their lunch any time soon.
Celebrity Wrangling.
When it comes to celebrity wrangling, helping a corporate client or event organizer secure the right celebrity to support their event or product campaign is definitely more art than science. The most important part of the process is bringing my 25 years of listening and experience to a discussion about the objectives of the client. Is it a company celebration? Is the event or campaign about supporting their employees (internal) or their brand (customers)? Is it to thank their sales team? Or perhaps an industry conference with VIPs?
Billboard.Biz – “Music-Industry Characters You Need To Follow”
In our recent one-on-one chat, thought leader Thomas Reemer shares about the application (and implication) of watermarks and how they effect digital distribution. (For those who don’t know, Thomas Reemer is the CEO of 88tc88.com – an online service that, among other things, translates western titles and artists, enabling access for Western Music to the vast Chinese mobile market.
Complimentary Access to NARM Webinar Thursday 9/22
I will be offering a 45 minute presentation with NARM this Thursday 9/22 at 1pm PST.
The team at NARM has graciously given me 15 free “seats” at the Webinar to share with my followers and colleagues. The topic will be “Taking The Crowd to The Cloud – Social Media for the Music Industry,” which was the focus of my recent eBook.
An Intimate Fireside Chat with Video Music Director and Producer, Robby Starbuck
This month’s Fireside Chat is an informal Q&A with Music Video Director and Producer, Robby Starbuck. Robby Starbuck is an artist who’s willing to take huge risks to walk the walk and paint his unique voice on his own private canvas — film. He’s directed music videos for such amazing artists as: Snoop Dogg, Smashing Pumpkins, Escape The Fate, Metric The Sounds, Pierce The Veil and dozens of others and has, to date, almost 28 million views on his YouTube channel.
An Intimate Fireside Chat with Thomas Dolby and Kelli Richards
Best known for his hit, “She Blinded Me with Science,” Thomas Dolby is much more than a recording artist. In fact, he’s STILL leading the tech revolution with his interactive game, Floating City, which reacts to player contributions, eventually granting access to Thomas’ newest music. This is digital technology meeting music at its best!
The Gifts of the Digital Age – Remember 9/11
Because of the advances in digital technology, we are able to keep alive the memories of those who lost loved ones on this day, ten years ago – and even more, to broadcast those memories to our nation and to our world. They do not remain locked in a vault somewhere, for eternity, they are instead broadcast to the far corners of the universe through social media.
VIP Breakfast at Digital Music West – Redefining Social Media for the Music Industry
I’m fortunate to lead a complimentary VIP breakfast kicking off the start of Day 2. This is an informal roundtable discussion focused on my newest eBook “Taking the Crowd to the Cloud – Social Media for the Music Industry” on Friday, October 7th, from 8:00-9:00am. The VIP Breakfast includes a vibrant discussion, great company, and a printed copy of my eBook, for the first 20 people who reserve their seat by Tuesday, October 4th (to do so, contact my team at sandy@allaccessgroup.com). The breakfast will coincide with the formal Amazon publication launch of my eBook on 11/11/11.
VizLingo – The Newest Gadget for Gen Z
Yes, the tech revolution has produced an endless stream of new gizmos, gadgets and tools. Some of these are vital to our day-to-day existence, like email, and some are simply a fun and entertaining distraction (Angry Birds anyone?)…
Not long ago, entrepreneurs Todd Younggren and Azeo Fables created hatched the idea to use the latest revolution in tech, mobile, to create a new way to communicate, and VizLingo was born.
Big Brother has Landed, and his name is Foursquare
Kelli Richards, technology futurist and consultant and CEO of the All Access Group shares her thoughts about Foursqure and their recent alliance with Groupon, BuyWithMe, Zozi, Gilt City, Living Social and AT&T Interactive — as well as finance giant, American Express.
CEO of All Access Group Invited to be in Alan’s Gang
Kelli Richards, a thought leader in digital music and entertainment, and one of only a few select members of Alan Weiss’ Master Mentor Program and Thought Leadership Summit, has recently been invited to participate both Weiss’ new Summit Global Network and also in the collaborative “Alan & the Gang.”
Alan & the Gang is an online destination where both aspiring and veteran entrepreneurs and business people can access thought leaders from around the globe. Kelli Richards joins a limited group of elite international experts in both process and content who contribute their intellectual property and expertise.
Chatting with Brenden Mulligan, Founder of OneSheet, the One Stop Solution for Artists
For a long time now, artists have been asked to create profiles on all of these different services, and one problem I felt was there was that there wasn’t necessarily an easy way to weave these together. What I wanted to do was make it incredibly easy for an artist to create a maintenance free web presence, something that would take them only a few minutes to do and be totally affordable.
Legacy and Celebrity Wrangling
One of the most important aspects of my career has been creating high impact collaborations between artists, celebrities and corporations, and sometimes between artists and charities. I call this celebrity wrangling. There’s no shortage of passion in the world surrounding celebrities and musicians; in fact, it’s rare to find one that doesn’t crave the opportunity to create lasting change and global/societal impact. Connecting the right artist for the right purpose – or simply being part of event production as a talent producer for award shows & charity events involving great artist/celeb talent, well, those are definitely career high points.
Kelli Richards Hosts a VIP Breakfast at the Bandwidth Music | Technology Conference
On Tuesday, August 16th, at 8am, industry thought-leaders, Kelli Richards, CEO of the All Access Group, will host an intimate breakfast and discussion to kick off day two of the annual Bandwidth Music | Technology Conference. The focus of this “breakfast club” will be Kelli Richards’ newest eBook “Taking the Crowd to the Cloud – Social Media for the Music Industry.” VIP Breakfast and a printed copy of the eBook (valued at $37) will be available to the first 20 people who respond. Please RVSP to reserve your VIP seat at the event. sandy@allaccessgroup.com
Taking the Crowd to the Cloud – Social Media for the Music Industry
My new eBook, Taking the Crowd to the Cloud – Social Media for the Music Industry, is an insider’s view on how it all comes together. It raises the bar and demystifies social media marketing, helping musicians, agents and anyone in our industry THRIVE – it empowers and transforms the marketing mindset.
Is Mobile Advertising Over Before it Began? One or Two Standouts Still in the Game
In the end, this forum also demands a new level of creativity, collaboration and UE, user experience. If Angry Birds can become a phrase and experience that 78% of mobile users know and have participated with, then Angry Birds who drink Dr. Pepper makes perfect sense.
Tech + Media – The Honeymoon Between GoogleTV and Logitech Ends, but the Marriage Continues
The marriage of tech and media is definitely a rocky one at times, and Web TV is no exception. The latest tech / media couple in trouble appears to be Logitech and Google. With the rocky start to Google TV, Logitech is also hung up in every way possible. Why? They supply the tech end of GTV with the Revue Google TV set-top box.
Spotify ….Finally
Spotify ….Finally. Well, after all this time, what’s left to be said??? Except let’s give credit to the artist. Tallulah by Tobias Norberg
Social Media Wars – How Wide Do We Open the Kimono? Google+, Facebook, Etc.
It is very easy to see why they don’t want to do battle with megalith Google over anything more than ad sales. One has to wonder, however, where the users come into play. Although diligently trying to evolve every single day, there’s absolutely NO guarantee that Facebook will not become the MySpace of tomorrow. (Meaning that they become a great neighborhood that nobody lives in or even visits any more – sort of the Three-Mile Island of Social Networks.) Simply building walls and creating friction will not protect them.
3 Best Practices for Working with a Coach
This is an easy task to throw out there and probably one of the toughest decisions we can make at any given time. The notion that the right teacher will show up at the right time in our lives is only partly true. We have to actively participate in our search with a clear picture of what we want in order to attract the right people, no matter what role they are to play in our lives – and also to be open to them when they appear. Having a crystal clear image of what you need in a coach – what their area of expertise is, how they resonate with who you are & your vision, and how they work with their clients are all vital ingredients in your process.
An Intimate “Fireside Chat” with Million-Dollar Coach and Author, Alan Cohen
Alan Cohen: I love coaching because it’s a really fast way to make progress. When I work with coaches, I find that each one has a unique passion, talent, interest and vision. Half of the game of becoming a coach is telling the truth and getting in touch with where your unique path lives… for you, you’re an expert and master in connecting people and in the media – nobody else does that like you.
Facebook + Skype = Hyper-Connectivity …. Or Virtual Un-Reality?
What does it mean that Facebook has partnered with Skype to offer video calling? Mark Zuckerberg, CEO of Facebook, has focused on the “social infrastructure” that’s been created by the Facebook team (and other social networks) and the Orwellian openness that’s become our lives (which he calls sharing). Is he right? Is he wrong?
Data is the new Oil – By My Colleague, Media Futurist, Gerd Leonhard
Data is the new Oil: paying with attention is the future of media View more presentations from Gerd Leonhard
Best Practices for the New World of Live Music
But if you’re playing in Rhode Island or Flint, Michigan, you have to seriously consider what the market can bear. A lower ticket price doesn’t have to mean you’re eating PB&J for a week either, it means you have to get creative, so that those who want more contact or have more expendable income, can choose to participate on a higher level. Consider a paid meet & greet before you go onstage, or an after party with some free merch to go with the separate ticket price.
An Intimate “Fireside Chat” with Hollywood Producer, Gary Goldstein
An excerpt of Kelli’s Q&A with Hollywood Producer, Gary Goldstein, an inspiring voice in the film and music industries. Gary Goldstein produced one of the most iconic cultural expressions of the last generation: Pretty Woman. He has gone on to mentor many of the leading creative voices in music and film. He is an accomplished film producer, an author, a speaker, an innovator, a philanthropist, and a great guy.
Connectivity – A Vision of the Future
Digital goes far beyond songs and iTunes and singles and lockers, it goes past movies and downloadable books and content, it’s way bigger than anything we could have imagined five years ago, and I have no doubt that five years from now will showcase something else that’s beyond what we might imagine today.
Cloudy Weather at Apple, Then and Now
It will come as no surprise to anyone that Apple’s stock will rise the moment Steve Jobs takes the stage later today. By any estimate, Apple is worth billions – with or without Steve Jobs – but like it or not, apple is not a democracy. It is an autocracy. It is a company carrying out the vision and changing the world, all according to the dictates of its leader, Steve Jobs.
Join Me in June for a “Fireside Chat” with the Leading Minds in Branding, Coaching and
I’m pleased to share with all of you that my weekly “All Access Radio” Show has developed a strong and loyal following! Over 20,000 downloads in just a few months. I’ve been graced to interview some of the top digital visionaries and leading voices in the music and technology industries, as well as some great voices in the music and entertainment industries.
Can MySpace Save itself by Porting into Facebook? Social Media & Digital Music.
Yes folks, Myspace Music has finally brought in an app that will let artists transfer their content from Myspace into Facebook under a new “Music” tab. You can check out the program here.
God Only Knows. Minefields and Memories…
Adopt-a-Minefield benefit concert given by Sir Paul McCartney and Brian Wilson, where they joined together and sang, “God Only Knows.”
The concert and the song definitely live in my mind as one of the most moving and inspiring events that I ever participated in. Although there isn’t any video from the event to really speak of, there is a snippet of it in an Access Hollywood interview, speaking with Sir Paul and host, Jay Leno, about the event.
Karma-Chameleon. The Fast-Changing Metrics of Digital Music
The changes in the digital music world continue to inspire a lot more than fear – they’re creating connections on every level, minute by minute. It’s great to see the Billboard Music Awards getting so much attention on traditional media, but the truth is that their rankings simply don’t mean what they used to. Long recognized as the industry standard, it’s no secret that the on-demand player and purveyor of music (and ranking) is now YouTube.
Personalizing Lyrics – One Amazing, Creative Way to Personally Rock The Fan Base
As a true lover of technology, as well as a coach in both the business world and in the digital music space, when I come across a tech solution that changes the course of a musician’s business and revenue stream, and builds a better fan base – well, let’s just say it’s always a reason to celebrate. As the music industry has been pummeled over the last decade, hit with punches from outside and inside of itself, creativity has turned out to be the number one solution to surviving – and thriving – the ever changing landscape.
Google’s Music Locker … All it’s Cracked up to be? Or Just Cracked?
Music Beta by Google went live with more details about licensing and features on May 10th of this week. VentureBeat’s review said it was, “a web of confusing programs without a lot of instruction as to how to actually get to the music you want to hear.”
3 Best Practices for Digital Distribution & Audience Building in an Ever Evolving Online World
Over the last decade, the shift from physical media to digital distribution is a trend explored literally in front of us every single day. From the music industry, videos and movies, to information and gaming, television and radio, there’s no aspect of the media world that has not been completely transformed.
Michael Robertson Talks about DAR.fm, MP3tunes, Amazon and the Cloud Music Industry…
Excerpt of Kelli Richards’ Q&A with Michael Robertson, the Bad Boy of the Digital Music Industry. Michael Robertson is a longtime provocateur of the music business and the founder and former CEO of MP3.com, one of the most popular Internet music sites ever. His newest startup, DAR.fm, is a centralized Web-based TiVo for radio. Users can search the programming schedules of over 600 music and talk-radio stations and schedule DAR.fm to record up to 4 hours of any broadcast.
Peter Rafelson – A New Chapter in a Long Hollywood Legacy
Growing up surrounded by Hollywood royalty, like Jack Nicholson, The Beatles and Bob Dillon, and being immersed in the renegade, independent film business of the 1960’s, Rafelson was blessed with a myriad of artistic role models. He shared this thought with me in a recent interview, “Growing up in that environment, it was very
Google kills SEO – Stay Alive with Social Media
I don’t know how many of you saw the news, but Google is changing how SEO is formulated. What? Yes, they’re tossing the algorithm out the window and writing a new recipe for how page ranking works. While some of the formula will remain as it is, a huge new piece will be based on what they’re calling a “social media grid.” What that means is if …
Join Me for a “Fireside Chat” with the Leading Minds in Tech and Digital Music / Media
Please join me each Monday evening at 5pm Pacific Time, as I host an intimate “fireside chat” with some of the leading minds in technology and digital music and media. You can find my entire library of recordings on my website as well as some personal interviews where I share about my own experiences over a twenty plus career in music and tech.
Making a Mark at Digital Hollywood Spring
I’m very excited to share with everyone that I will be moderating a panel session at Digital Hollywood Spring at the Ritz Carlton in Marina Del Rey on Wednesday May 4th. Here are the details on my panel, and some more information on the event itself.
Jeff Brandstetter – Thought Leader in Digital Music and Entertainment
Jeff Brandstetter is a digital music and entertainment lawyer with over 20 years of experience in film, TV, music, literary, new media and entertainment financing matters. He is also the co-author of the highly acclaimed book “The Music Business Explained in Plain English.” He appears frequently as a speaker and moderator on entertainment law matters and Is also the Co-Founder and CEO of IndiePlaya, a revolutionary online film distribution platform optimizing the marketing and distribution of independent films.
The Futures Agency
I was recently invited to be part of The Futures Agency by my good friend and colleague, Gerd Leonhard. For those of you who do not know, The Futures Agency is the name of Gerd’s company, but he’s also created an online industry think-tank of friends and colleagues. I’m super excited to be part of this think-tank and elite group of leaders in the digital industry.
An Interview with Dave Kusek, of the Berklee School of Music, and the Co-Author of “The Future of Music”
I recently interviewed Dave Kusek, of the Berklee School of Music, and the Co-Author of “The Future of Music.” Dave Kusek is a digital music executive and is responsible for helping to create the market for digital music as an entity. He created a hugely successful online music school berkleemusic.com for the prestigious Berklee College of Music. Berkleemusic has become the world’s largest music school teaching over 15,000 students a year globally.
Duran Duran – All You Need is Now
Highly collaborative and innovative, Duran Duran has spent thirty years fusing pop music with art, fashion and technology, bringing music videos from a marketing tool in the 80’s to one of the music industry’s most valued creative assets.
6 Ways to Build Your Brand and Grab Your Audience
In today’s world, the connection to your customer is your number one asset. The path to communicating most effectively to your “fans” literally becomes the yellow brick road. If you’re not giving your fan or client a myriad of choices through which to connect, you are missing out not only on revenues, but also on building your army of loyal brand advocates. Here are 6 best practices to implement immediately to forge a solid, long-standing relationship with your best audiences and clients.
An Intimate Q&A with Tom Silverman, CEO of Tommy Boy Entertainment
Tom Silverman, CEO of Tommy Boy Entertainment and the Force Behind the New Music Seminar Speaks with Kelli about where the Music Industry is Headed. Tom Silverman, CEO of Tommy Boy Entertainment and the Force Behind the New Music Seminar Speaks with Kelli about where the Music Industry is Headed.
Here are a few excerpts of my interview with Tom Silverman on my All Access Radio Show. To hear the entire interview, please visit my website at https://allaccessgroup.com.
Hot Stuff from Hot Caramel – Excerpts from my Interview with Irene Cara
Being able to support great artists and entrepreneurs as they break away from past successes in their lives and embark on the new is one of life’s biggest highs for me. Few performers have had the amazing success and influence of Irene Cara – I had the chance to interview Irene recently and to hear about her new group, “Hot Caramel.”
Gregg Allman – Somehow You’re Still on the Run
Gregg Allman has always been a guy who colors outside the lines, in my opinion. There’s no question that The Allman Brothers Band has serious staying power. Probably best known for “Sweet Melissa,” Allman is a bluesy, jam-band pioneer who practically invented Southern Rock. As most followers of Allman Brothers music probably know …
Remembering John Lennon – 30 Years Later
It’s honestly hard to believe that thirty years have passed since he was taken from us in a single moment’s insanity. In fact, most of the time, it’s hard to believe that John’s really gone at all. His was far more than the voice of a generation – it was often the voice of our hearts and our conscience.
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