Resources
When Past Glory Becomes Present Pressure: The Quiet Self-Sabotage of High Achievers
LinkedIn.com, April 10, 2026
There’s a pattern I’ve observed—both in others and, at moments, in myself—that doesn’t get talked about enough.
It’s not failure in the traditional sense. It’s something more subtle. More disorienting.
It’s what happens when someone who has been exceptional finds themselves no longer operating from that same level of momentum, relevance, or external validation… but is still being perceived through the lens of their past success.
From the outside, they’re still “the one who did X.” On the inside, something has shifted.
And that gap—between past identity and present reality—can quietly become one of the most destabilizing forces that a high achiever will ever face.
Read the entire article at When Past Glory Becomes Present Pressure: The Quiet Self-Sabotage of High Achievers
Spring Has Sprung — and Apple to the Core
We are certainly living in uncertain times; much of the time we don’t feel we have much control over what’s taking place on the world stage. But closer to home, the seasons are shifting and here in the US, spring has arrived. Having said that the weather has been absolutely nuts — climate change all over the country; crazy cold on the East Coast, with summer temperatures in the West. With spring being here, things just feel lighter and more hopeful.
Despite all that’s swirling around us, the one thing we do have control over is our attitude and our mindset. I try to maintain an optimistic stance, and as ever I remain immersed in innovative and creative endeavors with clients and projects that I’m most drawn to and enthused about. Having my mind and heart stimulated actively is something that’s really important to me – and co-creating with like-minded people where there is rapport, aligned vision, and a sense that we’re making a difference and having an impact. Never was that more true than in all my years in the Apple orbit — and with Steve Jobs — before, during, and after my lengthy tenure with the company. I’m beyond grateful for the experiences I had and how they shaped me. This issue has several references to my alma mater.
I hope you’re doing what you can to enjoy what you can in your life and your work, and to surround yourself with those who make you happy and light you up the most. To me, that’s pretty much the definition of success.
To your success.
Kelli
Apple at 50: What Most People Still Don’t Get About Its Greatest Innovation and Legacy
Apple turns 50 on April 1st — imagine; it sure doesn’t feel like that amount of time has passed since its inception.
As anyone who knows me and my history is aware, I am Apple to the core. With the release of “Apple: The First 50 Years” by David Pogue, I found myself reflecting not just on Apple’s impact on the world but also from my unique vantage point—shaped by my close association with Steve Jobs, and by being a part of the company during a formative era—the real lesson has often been misread.
This isn’t a retrospective. It’s a lens into what Apple actually changed—and why that matters even more in the age of AI. The “inner tech” matters as much or more as the innovation. Because the real legacy isn’t just the ‘insanely great’ products. It’s the brand the company cultivated and the philosophy that underpinned everything. And we’re going to need that for what comes next.
Plot Twist – When the Platform Didn’t Buy the Studio: What Paramount’s Win Means for the Future of Media, Tech & M&A
This past month didn’t just reshape Hollywood.
It clarified the future of media consolidation.
After months of speculation, Paramount — backed by David Ellison and Skydance Media — won the battle for Warner Bros. Discovery, outmaneuvering Netflix.
A few weeks ago, Netflix co-CEO Ted Sarandos publicly emphasized that walking away was a valuation decision — not a political one.
But this story is ultimately bigger than who won in this specific transaction.
It signals a deeper recalibration in how platforms, studios, and technology companies think about ownership, scale, capital discipline, and vertical integration moving forward.
Is this simply another mega-deal?
Or are we witnessing a structural shift in how power consolidates across tech and entertainment?
In this article I share my updated analysis — and what it means for the next wave of M&A.
The Compound Power of Consistency: Why the Slight Edge Always Wins
We live in a culture obsessed with breakthroughs, big wins, viral moments, and overnight successes. But the real advantage is consistency.
Inspired by the book, The Slight Edge, this article explores how small, seemingly insignificant daily actions — repeated over time — quietly compound into extraordinary results in health, in wealth, in relationships and in leadership.
The leaders who endure aren’t always the most intense — they’re the most consistent. They’re the ones who take small steps and aligned actions daily. That’s the real edge. Where has consistency quietly outperformed talent, luck or intensity in your life?
Spotlight
Retail Designer – Tim Kobe
We recently lost a giant in both the design world and in the extended Apple family in Tim Kobe. Tim was a design powerhouse who co-created the Apple retail stores with Steve Jobs in the early 2000s. He could have stopped right there. But he was also the founder and CEO of Eight Inc. Sometimes referred to as as Apple’s “best kept secret’” , Eight has been one of the world’s most progressive design firms — and they’ve worked with many global brands for decades. The secret to their success may have been that they uniquely looked at design elements through the lens of humanity and human interactions. This was a testament to Tim’s vision. He published a book on his ethos here.
I was lucky to have crossed paths with Tim in the early days of his work with Steve, and then again much more recently over the past couple of years. One of my esteemed friends and colleagues, Kenny Lauer (an accomplished Chief Experience Officer), was very close to Tim – they were dear friends. I encourage you to read Kenny’s notes on a sit-down conversation he had with Tim a few years ago here, for more insights on Tim and his storied career. And also Kenny’s very moving homage for even more context after Tim passed last month. His work truly made a dent.
Media Recommendations
“Apple: The First 50 Years” by David Pogue
Released just in time for Apple’s 50th birthday (April 1st), Pogue walks the reader through Apple’s storied history. From its origins, to the many management changes, and of course with a spotlight on its many products through the years (some that you know about, and others you probably never heard of) readers will learn more about the tech giant than they probably were aware of. It showcases the innovative product wins in the marketplace and also those that never saw the lght of day. Pogue conducted over 150 interviews with many in fthe Apple universe, and the book is well-researched. Reading through it was a walk down memory lane to be sure. But of course the soul of the company is really only known by us ‘insiders’ who lived through Mr Jobs Wild Ride first-hand. I published my own account of Apple’s culture (& Steve!) through my lens about 15 years ago in “The Magic and Moxie of Apple”.
“The Real Things” by Brent Bourgeois
I’m a little biased because I’ve been a fan of Brent as a musician for over 40 years (from the Bourgeois Tagg days). And also because I’ve spent the better portion of my career in the music business coming up at the same time Brent’s career took off – and overlapping with many of the same people; so for me, it was a lot more of a personal (parallel) journey than it might be for other readers. I was looking forward to learning some new things about Brent’s history than I knew in this book, and I was not disappointed. He’s had the great good fortune to have been able to make a living as a musician for many years – doing what he’s been most passionate about – but not without some gaps and stumbles. I’m pleased he was comfortable sharing the good, the bad and the ugly; it demonstrated great vulnerability and humility.
People Say the Nicest Things…
“Kelli has a knack for seeing possibilities others don’t, and for seseing around corners as a visionary”.
Steve Jobs
This is a photo of Tim Kobe, founder and CEO of design agency Eight Inc (as above); perhaps most famous for his designs of the Apple retail stores with Steve Jobs. As many are aware, Steve was passionate both about aesthetics and the the consumer experience. And as Tim shared, he believed that Steve was one of the few people who understood that “design is a strategic tool for business success.”
Apple at 50: What Most People Still Don’t Get About Its Greatest Innovation and Legacy
LinkedIn.com, March 2026 -On April 1st, Apple Inc. turns 50.
Half a century since two Steves—and a vision that seemed almost implausible at the time—set something in motion that would go on to reshape not just an industry, but culture itself.
The timing feels especially poignant with the release of “Apple: The First 50 Years“ by journalist David Pogue, which captures the arc of that journey. I published my own book on Apple 15 years ago – “The Magic and Moxie of Apple: An Insider’s View”. There’s no shortage of retrospectives celebrating the products, the milestones, and the mythology.
But anniversaries like this aren’t just about looking back. They’re also about understanding what actually mattered—and what still does.
Read the entire article at Apple at 50: What Most People Still Don’t Get About Its Greatest Innovation and Legacy
Plot Twist – When the Platform Didn’t Buy the Studio: What Paramount’s Win Means for the Future of Media, Tech & M&A
LinkedIn.com, March 2026 – Several years ago, I wrote about the inevitability of a streaming platform acquiring a major Hollywood studio. And just a couple of months ago I published an article specifically on the implications of Netflix acquiring Warner Bros/HBO.
The thesis was simple:
Distribution + Data + IP would eventually collapse into a single operating system. Last week, that thesis was tested — and the outcome is, well, complicated.
After months of negotiations, Paramount (via Skydance) secured Warner Bros. Discovery, outbidding Netflix and reshaping the consolidation narrative. Netflix walked away without any further discussion or negotiation.
And that decision may matter more than the transaction itself.
Read the entire article: Plot Twist – When the Platform Didn’t Buy the Studio: What Paramount’s Win Means for the Future of Media, Tech & M&A
The Compound Power of Consistency: Why the Slight Edge Always Wins
LinkedIn.com, February 2026-There’s a seductive myth in our culture: That success comes from a breakthrough moment, a viral post that lands, a single brilliant move, a moonshot deal. Or even luck!
But in reality?
It’s almost always the result of something far less glamorous and far more powerful. In a word — Consistency.
In The Slight Edge, author Jeff Olson argues that the small, seemingly insignificant actions we take daily — or neglect daily — are what compound into extraordinary outcomes over time. Not dramatic, not flashy, but decisive and almost predictable in terms of the results that accrue.
Read the entire article: The Compound Power of Consistency: Why the Slight Edge Always Wins
New Lenses, New Possibilities
As long-time readers will attest, I’m all about living into “What Ifs” and possibilities. As we embark on this coming year, amid all manner of uncertainties swirling around us (many of which we can’t control), I think it’s more important than ever to look at what we can do and what inspired actions we can take that empower and embolden us. One of the things we have control over is our mind, what we focus on, our attitudes, and where we direct our attention.
If I have one piece of guidance for you this year, it would be to try and have a more expansive view on our lives; consider alternatives and possibilities in all areas of our life and our work. If something is stalled or blocked, what creative ideas can you conjure up which would allow you to try another approach or path to get where you say you want to go? As one of my esteemed colleagues is fond of saying, “this is not a go it alone life.” Reach out if you’d like some support.
I’m always here for you. Here’s hoping your year ahead is fulfilling for you on multiple levels.
To your success.
Kelli
Implications of kids graduating without financial literacy skills
(not often taught in U.S. schools)
Our schools are preparing students for tests—but not for life.
As best-selling author Scott Galloway recently underscored in his No Mercy / No Malice newsletter, and as Pew Research Center data confirms, most young adults are entering the world financially underprepared—not because they’re incapable, but because we’ve failed to teach them the basics in high school.
Budgeting. Debt. Credit. Investing. Cash flow.
These aren’t “nice-to-have” skills—they’re foundational to adulthood. When schools ignore financial literacy, the cost shows up later as anxiety, dependence, and delayed independence. It also appears to limit financial success over time. This article explores what’s broken, why it matters, and what must change if we want the next generation to truly thrive.
Slow Productivity: A Smarter Way to Re-Enter the World After the Holidays
As we wrap up the holiday season and step back into the work world, the most effective strategy may be to take a page from our holiday pace—and embrace slowing down rather than speeding up. Doing so can better support our nervous systems while optimizing our impact in the process.
In this article, I discuss the power of “Slow Productivity” and how working with greater focus and intention can actually lead to better results, while minimizing stress and burnout.
Spotlight
Ritual at Manresa
I have friends who are gourmands and who travel the globe eating at some of the finest restaurants in the world. While that can certainly be fun, it can also be time-consuming and expensive. Those of us in the SF Bay Area now have the reverse opportunity—to enjoy something extraordinary right in our own backyard.
Legendary chef David Kinch of Manresa in Los Gatos has partnered with visionary entrepreneur Luis Caviglia to create something special and unique called Ritual at Manresa, housed in the same location as the famed and beloved restaurant in Los Gatos.
Luis curates a rotating lineup of some of the best Michelin-starred chefs from around the world, each of whom completes a monthly residency at Manresa. These are impeccably crafted experiences that reflect the culture and talent each master chef brings to members of Ritual. Ritual at Manresa is a membership model, and it is definitely an investment for those who choose to participate in these unique experiences. That said, it’s far more affordable than global travel and much easier logistically for us locals.
I was fortunate to experience one of these wine-and-dinner pairings prior to the holidays, and it was truly a magical evening.
Many of the innovators and founders in Silicon Valley (and elsewhere!) that I meet are seeking unique, memorable experiences—and Ritual at Manresa is a shining example of what’s possible. I highly recommend it for individuals and couples, as well as for team-building with founders, innovators, and leaders who want to deliver a truly exceptional experience for their people.
Media Recommendations
Jacob Collier (his live show in SF & BBC doc)
Last year, I was introduced to the multi-hyphenate musical genius that is Jacob Collier. A friend recently brought me with her to see his show at Davies Hall in San Francisco, and I was completely blown away. Jacob is a young savant—a Grammy-winning English singer, songwriter, producer, and multi-instrumentalist who creates unique, innovative, genre-defying music that has captivated and lit up audiences around the world.
He first came on the scene via YouTube during the pandemic, where he became famous for covering popular songs and recreating them in inventive ways that showcased his extraordinary talent for vocal harmonies and lush arrangements, paired with visuals that became music videos in their own right. He’s truly amazing and one of a kind.
The BBC did a short documentary on him, which I highly recommend, entitled Jacob Collier: In the Room Where It Happens. It’s a great overview of this genius.
Ripple (Netflix TV series)
A friend recommended this eight-episode drama series to me, which was just released on Netflix last month—and I loved it. The story centers on four strangers in NYC whose life experiences become intertwined following critical losses, detours, and high-stakes decisions that alter the trajectory of their lives.
As the series progresses, the viewer is drawn into the characters as we experience the ripple effects of small actions with significant impact. The storytelling and acting are first-rate. Eight episodes were not enough and left me hungry for more; I hope the show gets picked up for renewal and additional seasons. It’s a real winner.
What Happened To Your Hair (book)
Gunnar and Matthew Nelson are identical twins, sons of the late Ricky Nelson, and chart-topping performers in the early ’90s. Beyond their obvious musical talent, one of their biggest claims to fame is being part of the only family to have #1 records in three successive generations—stemming from a 100-year legacy of entertainers.
We crossed paths during my longstanding tenure as co-producer of the Pollstar Awards (concert industry), where I brought them in as presenters, and I’ve recently reconnected with them. They have always impressed me with how grounded, hard-working, approachable, and real they are as people.
They released their memoir at the end of the year entitled What Happened to Your Hair? How We Played Loud… Loved Proud… and Never Backed Down, which went to #1 on Amazon within days of its release in December. The book tells the story of their lives and careers, and the many experiences and challenges they endured—because theirs was not an easy life. They’ve worked hard for everything they’ve achieved; despite appearances, nothing was ever handed to them—quite the contrary, as you’ll discover when you read the book.
For me, it was a walk down memory lane, as they named names I knew from my own music business career.
People Say the Nicest Things…
“I had a chance to dive into your recently updated site – and wow. It’s simply stunning, and it radiates the high-touch, high-impact work you’ve always embodied. I’ve long admired your gift for helping visionaries like me, see around corners, stretch beyond our limits, and move with clarity and purpose toward what’s next.”
Rob Terry
Founder/CEO
Seafood AI & SmartCatch
I lost a dear friend just prior to the Holidays in Jeffrey Diamond. I met Jeff and his then collaborator, Michael Van Himbergen, about 30 years ago — and they have remained close friends of mine ever since (actually they’ve both been more like brothers to me, truth be told). They were both early grads of CalArts in LA, and early pioneers and innovators in the visual effects space in the 90s. When we met, they had just collaborated with Doug Trumbull on the VFX for Luxor’s launch in Vegas in the mid-90s, and together with Diane Pearlman who was EVP & GM at a major VFX studio in MA called Mass Illusions on films like: The Matrix, What Dreams May Come, Starship Troopers, Eraser, Die Hard with a Vengeance, and Judge Dredd, among others. Diane and Jeff were married and had two wonderful boys, Jake & Matt.
We all shared a passion for the convergence of tech and entertainment, and Jeff in particular showed me that it was possible to create a life of freedom as an entrepreneur, giving me the motivation to strike out on my own when it was time for me to launch my own consultancy. Jeff left us too soon – a victim of early onset Parkinson’s Disease – and I will miss him greatly.
Implications of kids graduating without financial literacy skills (not often taught in US schools)
LinkedIn.com, January 2026 – We talk a lot on LinkedIn about future skills: AI literacy, leadership, strategic thinking, resilience. And yet, when it comes to the basic economic foundation that enables all of that — financial literacy — we are failing our young people.
That’s the harsh reality echoed by thought leaders like Scott Galloway and corroborated in hard data from the Pew Research Center.
Read the entire article here: Implications of kids graduating without financial literacy skills (not often taught in US schools)
Slow Productivity: A Smarter Way to Re-Enter the World After the Holidays
LinkedIn.com, January 2026 – As the calendar turns, as we return to work, and as inboxes begin to refill, there’s an unspoken pressure to snap back into full speed.
Back-to-back meetings. Ambitious Q1 goals. The familiar hum of urgency.
But what if the most strategic way to re-enter the year isn’t by accelerating— but by moving more deliberately? This is where the concept of slow productivity becomes not just relevant, but essential.
Read the entire article here: Slow Productivity: A Smarter Way to Re-Enter the World After the Holidays
Celebrating What Matters Most
This year has certainly brought its share of ups and downs. But as we wind down another year and enter the holiday season, I hope you’ll take some time to celebrate what matters most in your life. Whether it’s your health, your family and friends, or the adventures you get to enjoy, most of us are pretty fortunate.
This is a great time to slow down and reflect on all the love and abundance in your life, and to be grateful for what’s going well. It’s a pretty crazy world these days—so take a moment to hug those who mean the most to you and count your blessings. Let’s make the new year the best yet!
Happy Holidays,
Kelli
When the Platform Buys the studio: Why Netflix-Warner Bros/HBO Changes Everything
(and Why it Was Inevitable)
Netflix’s acquisition of Warner Bros. & HBO isn’t just another media deal—it’s the inevitable collapse of distribution, data, and IP into a single operating system. More than a decade ago, I predicted that a streamer would eventually acquire a legacy studio—not as a bet, but as a pattern. Distribution always pulls content upstream. This moment forces new questions about power, creativity, governance, and what becomes truly scarce in the next era of entertainment.
Why Being “Different” Makes You a Stronger Board Member
(and Why the Boardroom’s Future Depends on It)
Traditional board qualifications are no longer enough. Some of today’s most valuable board members are the ones who bring unconventional backgrounds, nonlinear paths, and multidimensional perspectives. Here’s why being “different” is no longer a perceived liability – it’s the new strategic advantage for modern progressive boards.
Read the Article
Embracing Neurodivergence: The Other Side of Genius
(Why Visionary Founders, Innovators & Creatives are Wired for Breakthroughs)
The traits you once saw as flaws may in fact be the source of your genius. After decades advising visionary founders, innovators, leaders and creatives, I’ve come to see neurodivergence as the hidden engine of innovation. Here’s why it’s time we treat it as a superpower—and not a stigma.
Read the Article
Spotlight: Wand.ai
I’ve just started advising Rotem Alaluf, the Founder & CEO of Wand.ai which is the only platform for management, execution, and creation of AI agents as trusted members of your workforce. We should be excited about an agentic workforce not because it replaces humans—but because it liberates human potential at a moment when complexity, speed, and ambiguity exceed what traditional org structures can handle. Enterprises are moving from a purely human-centric model to a new hybrid, dual-workfoce model where AI agents work with people side-by-side, which results in a foundational change in how organizations operate. With this approach, AI models create productivity efficiencies, saving time and money, and minimizing or eliminating redundancies — freeing up people to focus on creativity, judgment, strategy and relationships. This is a structural competitive advantage that compunds over years. We are indeed living in exciting times rich with both innovative breakthrough technologies and emerging business models. Wand is definitely one to watch.
Media Recommendations
This is the section where I typically share what books I’ve read, or the latest movies and TV shows I’ve watched that I’m enthused about. However, these past couple of months have been quite full — and I’ve gotten behind on all of this. The TV I’ve been watching has mostly been new seasons of shows I’ve enjoyed that I’ve written about previously (and still enjoy!) like “The Morning Show”, “Somebody Feed Phil”, “Palm Royale”, “Man on the Inside”, and the Beatles Anthology. I’m always on the lookout for new media, so for a change I’m asking that you let me know what you recommend I check out; share some of your favorites with me when you have a moment.
As I was wrapping up this NSL to send out to you — a gift dropped this morning; it’s a stop-motion animated video of George Harrison’s “Give Me Love” created by Finn Wolfhard & friends — he’s one of the stars of Stranger Things and at just 22 years old is clearly a multi-hyphenate talent to watch!). The video brings to life George and his famous garden gnomes from his Friar Park home in England. Here’s what George’s son Dhani had to say about it:
Actor, director, and musician Finn Wolfhard has directed the first-ever music video for George Harrison’s beloved 1973 single “Give Me Love (Give Me Peace On Earth).” The song is a highlight from Living in the Material World, Harrison’s highly praised second solo album of original music following the dissolution of The Beatles in 1970.
On making the video, Wolfhard says, “To work with the Harrison family and bring this video to life with a team of incredible young Canadian artists has been a great honor. It’s hard to put into words how grateful I am for this opportunity. George Harrison has and will continue to be a huge inspiration to me, and his work will live on forever.
Dhani Harrison says about working with Wolfhard, “Finn is one of the sweetest and most talented people I know of his generation, and he is the perfect person to direct a video for my dad. My dad would have loved this, and I hope his wonderful creative heartfelt ideas help this song to reach another generation. Great job, Finn – we love you!.
People Say the Nicest Things…
Working with Kelli has been transformative for me. She recognized the need for a senior tech lead almost half a year before it became obvious to us — and we’re now feeling the pain of having acted a little too late. Her ability to see around corners like that has been incredibly valuable. What I especially appreciate about Kelli is her holistic approach. She doesn’t just focus on the professional side — she also helps me reflect on the personal dimensions that inevitably influence leadership decisions. Often, those two are deeply intertwined, and Kelli’s perspective helps bring clarity to both.
She’s also remarkably flexible — equally effective when working one-on-one with me (and me being not well prepared) or together with another senior leader. That adaptability makes every session productive and tailored to where we are as a team.
Finally, Kelli is outstanding when it comes to prioritization. During our Series A, she helped me stay focused on what was truly essential — making sure I didn’t take on more than what was absolutely needed to get the round across the line.
Kelli combines strategic clarity, personal insight, and a pragmatic sense of what really matters — and that’s what makes her such an exceptional advisor.
Dr. Max Gulde | CEO
constellr GmbH
www.constellr.com
When the Platform Buys the Studio: Why Netflix–Warner Bros./HBO Changes Everything (and Why It Was Inevitable)
LinkedIn.com, December 2025- Last week, Netflix announced an agreement to acquire Warner Bros.’ studio and streaming assets (including HBO/Max), a move that—if it clears regulators—would mark a structural shift in entertainment, and the most consequential “streamer buys a legacy studio” moment we’ve seen to date.
Read the entire article here: When the Platform Buys the Studio: Why Netflix–Warner Bros./HBO Changes Everything (and Why It Was Inevitable)
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A Peek Behind the Curtain… The Core Personal Interviews with Kelli Richards (and her Editor) that Became the Apple eBook…
Tune in for this 15-minute interview with Kelli Richards, Apple Alum and author of the Amazon Bestseller, “The Magic and Moxie of Apple – An Insider’s View.” Kelli shares some of her very personal experiences and memories of being at Apple Inc. with her book editor to frame out the book…
Will we Retain our Confidence in Apple?
The newly launched iBooks Store recently signed on its sixth major U.S. publisher in Random House, the world’s No. 1 English-language producer of books. Is there any doubt that iBooks is set on a course to become the world’s largest digital bookstore?
And then there is the legendary App Store, the heavily curated, tightly guarded walled garden that Steve Jobs envisioned as a parallel Internet. Whether apps have a long-term future is a matter of debate, but there is no doubt that they serve a purpose and are recognized for adding value to the mobile experience. Steve said in 2011 that “Mobile is the key to the post-PC world….We’re in a position now where the majority of our revenue comes from post-PC products.”
Whatever comes next must contain and continue all of this.
Is it possible? Will we as a society retain our confidence in Apple? I would love to hear your thoughts on this…
Kelli Richards, President and CEO
The All Access Group, LLC
PS: My Amazon Bestseller: “The Magic and Moxie of Apple – An Insider’s View” is now available in the iBooks Store at https://itunes.apple.com/book/id543952406?mt=11
Apple Alum Kelli Richards Hits #1 on Amazon with “The Magic and Moxie of Apple – An Insider’s View”
Kelli Richards, Leader in Technology and Digital Distribution, Publishes New Book on Apple Inc., “The Magic and Moxie of Apple – An Insider’s View”
Cupertino, CA
Kelli Richards, CEO of the All Access Group and an alumnus of Apple Inc. (where she launched Apple’s earliest focus on music and drove all music initiatives during her 10 years with the market leader) has just published her long awaited eBook, “The Magic and Moxie of Apple – An Insider’s View.” This book delves into the best practices of Apple Inc. from the inside out and takes a close look at what makes Apple one of the leaders in the tech industry – and a global change agent. Author Kelli Richards saw Apple hit rock bottom from the inside, before Steve Jobs returned to the company and then watched from outside as Apple Inc. began its climb to stardom and became the global leader it is today. This close study of Apple Inc. and the best practices it employs creates a blueprint for all companies and entrepreneurs to follow. Through interviews with other alums and her own experiences at Apple for over a decade, tech industry thought leader Kelli Richards creates a compelling view of what makes Apple Inc. the company it is today. She looks at its failures, its successes, and the people who will continue its course toward greatness.
Kelli Richards has more than twenty years of senior-level leadership experience in the tech and music industries. Working with the innovators in technology and creative leaders in entertainment, Richards is a highly sought-after consultant, mentor, speaker, producer, coach and author. Richards and her team facilitate powerful strategic business opportunities in digital distribution between technology companies, established artists and celebrities, film studios, record labels, and consumer brand companies to foster new revenue streams and deliver compelling consumer experiences.
Prior to founding The All Access Group LLC, Kelli served in senior roles at Fortune 100 entertainment and technology companies, including Apple Inc. She also served in senior-level leadership capacities at EMI Music as an A&R exec, and at Silicon Graphics (SGI) where she helped launch Silicon Studio, the company’s entertainment division. She developed PatroNet, the first Internet-based artist subscription service with rocker partner Todd Rundgren in the mid-90s – and helped to launch the entire digital music revolution.
A frequent speaker and panel moderator at digital music and entertainment industry conferences globally, Kelli has also been an acclaimed talent producer of a wide range of award shows, epic concerts, and celebrity fundraiser events for over 25 years. She co-produced a celebrity fundraiser event to support the UN’s “Adopt-A-Minefield” initiative featuring Paul McCartney, Brian Wilson, Stephen Stills and hosted by Jay Leno.
Kelli Richards has co-authored two other books, including the critically acclaimed “The Art of Digital Music: 56 Artists, Visionaries & Insiders Reveal Their Creative Secrets” and “Taking the Crowd to the Cloud – Social Media for the Music Industry,” which reached #1 on Amazon in several categories. A true renaissance woman, Kelli is also a Certified Integrative Life Coach trained under best-selling authors and coaches Debbie Ford and Alan Cohen. She lives inCupertino,CA in the heart of theSilicon Valley.
# # #
Kelli Richards, CEO
www.AllAccessgroup.com
Email: Kelli@AllAccessGroup.com
It’s HERE! Get “The Magic and Moxie of Apple” + An Invite to my Launch Party in Silicon Valley
What’s Apple Inc.’s best kept secret goal? Apple insider Kelli Richards reveals how Apple built a company and a brand that reaches across Fortune 100 companies and small business owners. You the book launch for “The Magic and Moxie of Apple – An Insider’s View” at https://AppleInsiderSecrets.com and peek BEHIND the curtain to look at the best practices of Apple Inc., and how it created a climate that ultimately changed the world forever. Help Best Selling Author, Kelli Richards Reach #1 on Amazon AGAIN. Get “The Magic and Moxie of Apple” + Bonuses https://AppleInsiderSecrets.com
Through interviews with other alums and my own experiences at Apple for over a decade, I’ve created a compelling view of what makes Apple Inc. the company it is today. Get the book TODAY for an insider’s look at Apple’s failures, its successes, and the people who will continue its course toward greatness. https://AppleInsiderSecrets.com
THANK you everyone for your support!
“Our North Star is to make the best product.” Tim Cook Continues Apple’s Best Practices
Over the last few days, I put the finishing touches on a year-long project – to pen an eBook about what made Apple the company it is today – from an insider’s viewpoint. This is a project I started long before Steve Jobs passed away, and one that I hoped to finish and send to him with a personal note. Obviously that’s not possible any longer, but one thing that has come out of the last six months is a telescopic view of the company and a look at the path it’s charting without Steve at the helm.
On May 29th, at the 10th annual All Things Digital Conference in Rancho Palos Verdes, California, Tim Cook gave us a bird’s eye view of how Apple plans to stay the course and continue their role as tech leader of the world. Asked about the competition many times, Cook responded at one point with a statement that completely embodies one of Apple’s Best Practices. He said, “Our North Star is to make the best product.”
I talk about this best practice in my upcoming eBook at great length. How despite being the richest company in the world, the best practice of “Excellence, not Revenue” IS that North Star – and truly has been since Apple’s rebirth when Steve came back to the company. Here’s a brief excerpt from the Best Practices Appendix to the book:
Steve Jobs saw a finish line for his products that went far beyond the bottom line. As a reward for that, he reaped a bottom line that is still gaining market share and momentum. He looked beyond the stockholders and the money and built the best stuff out there by the best teams. He then backed it up with a brand that embraced the consumer from beginning to end. It’s hard to say that his prize was even the products. Most of all it is the products in the hands of an army of grateful consumers who have become brand advocates. Let’s face it there are some great products out there in the world that have not had anything near the global impact of those built by Apple….
Obviously Steve laid out a strong roadmap for his company to follow after he passed away, and that started with leaving the right people in place, but the actual journey will unfold, like all journeys, with many twists and turns – completely unforeseen.
One of the most poignant moments of Tim Cook’s discussion was when he talked about what comes next and not wanting Apple to become a Museum…
“I learned a lot from Steve. It was absolutely the saddest days of my life when he passed away… At some point late last year, somebody kind of shook me and said, it’s time to get on. That sadness was replaced by his intense determination to continue the journey. He also taught me the joy is in the journey and that was a revelation for me… I love museums but I don’t want to live in one.”
While I support Tim in his quest to avoid living in a museum – or in the first or second chapter of Apple’s book, we must admit that his is a sequel we’re all lining up to read – and most definitely cheering for.
Kelli Richards
President and CEO
The All Access Group, LLC
PS: My eBook launches on July 12. If you’d like to be part of the launch campaign and be invited to the VIP launch party and receive the audiobook as a thank you bonus for buying the book, please email me at news@allaccessgroup.com, so I may add you to the short list of VIP launch supporters. Thank you.
Apple Alums – A “Class” Unto Ourselves and an Education and Collaboration for a Lifetime
Not long ago the LA Times ran an article about an executive training program at Apple called Apple University. This was one of Steve Job’s most poignant legacy projects – literally how he hoped to continue his presence, in the company he founded, long after he left this realm. Apple University is the program where Apple literally educates its executives on how to embrace the oft-referenced “Apple DNA” and think like Steve Jobs himself.
Contrary to what the LA Times might think, however, the idea of educating and inspiring its people to open their minds and access their unique DNA is not a new endeavor at Apple. Far from it, in fact; during my tenure, I was part of the Apple MBA program. Only a handful of Apple employees were privileged to be part of that experience – a fully-accredited MBA program paid for by Apple, run on the Apple campus and offered during work hours. Apple’s commitment to inspiring the best thinking in their leaders has always been remarkable.
Steve spared no expense creating AppleUniversity, tapping Joel Podolny, the former Yale Business School dean, to head up the effort, help Apple to continue to break the sound barrier and create its most difficult achievement yet, surviving the loss of Steve Jobs – a man who has become almost cult-like in his brand and contribution. In the 35 years since it was incorporated, Apple has become much more than a success story. It is the star all other great inventors shoot for. At Apple, we didn’t just write the next chapter, we threw away the book and created something mind blowing and world changing.
In addition to my MBA, like all Apple Alums, I’ve experienced some of the best collaborations in my life on that campus. What makes THAT kind of success and teamwork even possible? A lot of people have tried to answer that question – even Steve Jobs himself. It is what Apple University hopes to discover, define, REfine and replicate in future employees. “The idea is to take what is unique about Apple and create a forum that can impart that DNA to future generations of Apple employees,” shared a former Apple exec who spoke anonymously in order to preserve his relationship with the company. “No other company has a university charged with probing so deeply into the roots of what makes the company so successful.” As Apple Alums we’ve actually LIVED what they hope to replicate…
As an Apple alum, I have to admit that it’s thrilling – one of the most important “inventions” to come out of Apple, in fact. You see, there’s a magic that continues among us Alums, and an uncommon connection that allows us to continue building amazing, powerful collaborations sometimes decades after our tenure at Apple. And it’s something I hope to continue to keep alive and inspire in other alums.
It’s my own legacy project: To help those who share that Apple DNA to reconnect to the incredible talent base that Apple attracted and continue the conversation, the collaboration and the success.
To bring to life in 2012, a powerful, collaborative program designed to create synergy and stratospheric results. As an Apple Alum, I know that the sky is literally the limit!
All the best,
Kelli Richards
President and CEO
The All Access Group, LLC
Apple – Building a Brand, Leaving a Legacy
There’s this thing in life that most of us have experienced. It’s a sort of metaphysical passing of one’s self. Those moments when you pass a place you know and can almost see your younger self (or maybe your older self), standing right there in a different time. For me, Cupertino has always held those doorways and windows. Like most of the kids who grew up in Cupertino, I used to make extra money picking apricots in the orchards.
Obviously, fruit has remained a big theme for Cupertino. Of course, I’m speaking tongue in cheek – as most of the world knows, Steve Jobs built Apple’s headquarters here (it’s his hometown too; one of many things we share in common). So, once lush with orchards and wineries, Cupertino is now one of the geek capitals of the world. I say that with pride and humor, because I am definitely one of them, standing on the thin line between artistry and technology. In fact, I worked at Apple for many years, and I’m proud to say that I launched the focus on music and led strategic Music and Entertainment initiatives during my 10 years there.
So I am one of the truly lucky ones, with strong roots both in the Cupertino of old – and the Cupertino of now. The roots of now, the Apple tree, are firmly incontrovertibly implanted in Steve Jobs. As stock prices have shown, Jobs is absolutely the trunk of Apple and inseparable from where investors put the worth of the company.
And here’s the real crux of what I want to say in this piece: Seeing Steve Jobs battle through the fight of his life to restore Apple to greatness – a graceful, courageous and obviously successful battle – doesn’t hold a candle to seeing him fight for his life now. He’s obviously ill. But what he’s creating, despite (or because of) that illness is mind blowing. Naysayers can address the iCloud any way they want, but what we all know is that it’s pretty damned likely to be successful. Apple is ending the war on clouds and lockers and legitimizing what the consumer wants, whether the music industry agrees or not.
It is the new digital age, and like it or not we’re not going to stop access. We’re not even going to control access. Steve Jobs has literally put all his apples into one basket in agreement. Why does it matter? It matters because, like Bob Lefsetz said recently, Apple is EASY. The huge base of consumers out there trust that if they get an iPad or iPod or iTunes … whatever, it will work. Apple has not only galvanized a brand, but it has built a huge, vocal community of brand advocates. No amount of advertising money could have busted the iPad out of the gate the way the users themselves did.
The second part of a brand is always fulfilling the promise you set forth (this is straight from branding queen Libby Gill’s rulebook). And, quite simply, Apple delivers on their promise day in and day out. They listen to their constituency and they build a better mousetrap, make better stuff, and address issues like the cloud – maybe a little later than the creative disruptors, but without a doubt, they’re putting their weight (and their money) where their mouth is.
Which brings me to the issue of legacy: Apple is a big deal – not just to the world, that’s obvious – but here, in Cupertino (my hometown). Legacy is a lot like a brand, in its truest form, it delivers on a promise made. The new Steve Jobs’ Cupertino Apple Campus Mothership is absolutely part of that promise. One day after the WWDC conference, Jobs put forth his new campus proposal to the Cupertino City Counsel, ripe with more than apples. Steve Jobs has designated acres and acres of his campus for apricot orchards – honoring the tradition of the Valley; that’s roots. And it’s deeper than I can convey.
I could go on and on about Apple’s commitment to its future and to the ever growing employee base (I was part of that once, and I retain a strong, golden thread to those people and the work they do), but the commitment from Steve Jobs is bigger than even that. I think I should come clean here and say that obviously I admire Steve Jobs. I don’t agree with him all the time, obviously – or with Apple for that matter. But I’ve seen him renovate more than a company or a product line. I’ve seen him refresh the people around him. I’ve watched him galvanize thousands of employees to get laser focused on success and build something meaningful. I’ve witnessed the grace, elegance, and simplicity with which the products have sparked a revolutionary embrace among consumers. I’ve watched his address at Stanford’s graduation a dozen times and brought that message into my own life – which brings me back to that metaphysical doorway I mentioned earlier. To that glimpse of one’s self coming and going.
You see, we’re all creating a legacy all the time. We are ALL in the process of going, like it or not.
A brand, well that’s for now. But a legacy… what we build that will outlast us, that’s huge. There are 3,700 trees in what will be the new Apple campus as of today. According to initial specs, Apple hopes to have 6,000 trees when the mothership is built. In fact, Steve Jobs hired experts from Stanford to consult on indigenous trees to make this come to “fruition” (sorry, I couldn’t resist). To me, no matter what my life has become – working with industry leaders and entrepreneurs, innovators and influencers, celebrities and musicians, I often look through one of those doorways and see myself picking fuzzy apricots from the tress here in Cupertino. I remember where I come from and, like Steve Jobs, that my legacy has to be bigger than my brand.
And just my humble opinion, whatever those trees are, whatever fruit they bear, in my book they’re all Apple trees.
Kelli Richards
CEO of The All Access Group
Fun & Games: Cross Digital Distribution Takes Movies into a Whole New Realm
A few months ago I had the privilege of interviewing Thomas Dolby and getting an insider’s view into the extremely creative way he was introducing the first new album he’d created in over two decades. Fans would go through the portal of a game, The Floating City, and only when they had reached certain benchmarks in the game did they get to download some of the best tracks.
As the digital revolution reaches what seems to be an absolute frenzy of technological advances and debuts, more and more we’re seeing the cross-platform promotion and collaboration around product distribution. The latest (and one of the biggest) entries into this virtual world is set to be Suzanne Collins’ popular novel, “The Hunger Games.”
According to Digital Media Wire, Social game developer, Funtactix has partnered up with Lionsgate around the movie’s debut this spring The Hunger Games Adventures is set to launch on March 23, the day the first movie opens in theaters.
Lionsgate started the cross-digital campaign months ago with “The Capitol” a web presence for the government of Panem, where “The Hunger Games” stories take place. They also created a strong social media launch, featuring a YouTube channel in addition to other social spaces.
The Hunger Games Adventures game is set to be a strong player in the multi-digital branding of the three Lionsgate movies. Players move through The Capitol and the key Districts in the story, becoming more engrossed at each level of game.
“As a company that wants to align itself with the most beloved entertainment properties and passionate fans in the world, joining forces with Lionsgate on The Hunger Games was a very easy decision,” said Sam Glassenberg, CEO of Funtactix.
This isn’t the only foray Funtactix has made into the world of branded film releases. They recently created a game built around the Mission Impossible franchise.
Since its founding in 2006, Funtactix has earned an industry reputation for rapid innovation in web-based gaming. They were first to deliver connected 3D multiplayer action gaming through deeply-integrated avatar-based games.
They’re also poised to release The Hunger Games Adventures through Facebook as well, and with a following of millions and the realm of Harry Potter coming to a close, it will be interesting to see where Funtactix – and other branding gaming companies – will reach as the digital revolution continues to evolve.
Kelli Richards
President and CEO
The All Access Group, LLC
Hulu’s Latest Hot Ticket
When it comes to digital distribution, one of the big online commercial sites for video has certainly been Hulu. In only four short years of life, Hulu has carved out a tremendous niche with a huge tribe of trusting, loyal fans and users. While Hulu is “independent” to some degree, NBCUniversal, Newscorp and even Disney are part of the ownership team.
For anyone not familiar with Hulu yet, at its core, it is simply an online video service providing formally, commercially produced content, such as movies, television shows, clips, and other content, coming in from a very wide variety of sources, such as FOX, NBCUniversal, ABC, Criterion, A&E Networks, TED and a very long list of other content providers.
So why, after four years of great digital distribution, am I writing about Hulu? Because they are about to take a huge leap of faith and add another original production to their arsenal – original content is a journey that even Oprah Winfrey herself can tell you is fraught with danger. So in addition to movies and primetime TV hits such as Modern Family, The Simpsons, Glee, The Office, etc., etc., etc., viewers can also download Hulu’s own creations (A Day in the Life and The Morning After), as well as their newest addition, “Paul, the Male Matchmaker” (launching on Monday, February 13th exclusively on Hulu). The launch date is no accident – the 10-episode comedy is a mockumentary about a socially inept man who inherits a matchmaking service – who then does out brutally honest dating advice in the sincere belief that he is helping women find love.
Actor/writer Paul Bartholomew (Mad Men; Yes, Dear), who stars in the series, said, “This show is for anyone who has ever been set up on a horribly misguided date by their sister, friend, co-worker — and then been blamed for it not working out. Which is basically everyone.”
Finally, original, full-length commercially produced web series’ are starting to find a foothold – and a distribution portal like Hulu is exactly the venue to bring enough attention and a strong enough fan base to move audiences to show up week after week. Rock on Hulu, we’re looking forward to where you go next – and to watch the competition as it comes alive and rises to the occasion to bring web TV to life!
Kelli Richards
CEO
The All Access Group, LLC
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Kelli is “In the Hot Seat”
“In The Hot Seat” with Larry LeBlanc for CelebrityAccess. “In the Hot Seat” profiles entertainment leaders from around the world in a Q&A form. It was very exciting, and AAG invites you to click over and read the interview today!
This week In the Hot Seat with Larry LeBlanc: Kelli Richards, CEO and president, The All Access Group.
Today, as president and CEO of The All Access Group based in Cupertino, California in the heart of Silicon Valley and host of All Access Radio, Richards strives to create alliances between large content and technology companies, major artists, and consumer brands.
Richards guides her clients through the maze of leading-edge technologies and connections in order to get their products to more people. According to this savvy, fast-talking entrepreneur, her focus is on “strategic rainmaking, and creating opportunities between innovative technologies for digital distribution, and branded entertainment content.”
Digital Music East, Justin Timberlake, MySpace TV, and Where it’s All Headed
MySpace TV will still encompass the site’s library of 42 million songs and 100,000 music videos, and it will enable instant communication and huge search-ability around them between friends.
Who knows where MySpace TV will go from there? “As the plot of your favorite drama unfolds the joke of your favorite SNL character plays or even the last-second shot of your favorite team swishes the net, we’re giving you the opportunity to connect your friends to your moments as they’re actually occurring. This is the evolution of one of our greatest inventions, the television,” said Timberlake.
Thousand-Mile View of Life
One of my highlights for 2011 was a thousand-mile-high ride on a Zeppelin. Yes, one of those huge dirigibles that float over concerts and sporting events. Riding in a Zeppelin is a rare opportunity – in fact, there are only two airships in circulation for passengers – one in Germany and one in Silicon Valley. Rumor has it that the reason there was a free seat for me was because Mark Zuckerberg’s sister backed out at the last moment. I literally had only moments to make the decision and clear my calendar (no easy feat).
A Fireside Chat with Jack Buser, Director of PlayStation Home
I recently interviewed my good friend Jack Buser on my weekly online radio show. Jack Buser is the Director of PlayStation Home, which is a 3D virtual world and social game platform on the PS3. Home recently underwent a major redesign, and we were eager to hear about the new benefits and features. PlayStation Home is filled with hundreds of games – everything from pool tables and dart boards to full-on space shooters like Novus Prime: Escalation and massive online racing games like Sodium 2: Project Velocity. With Jack Buser at the helm, Home is leading the virtual world in community based user experiences, and doing an amazing job of it!
Fankix: The New Wave in Social Entertainment
I am thrilled to share that I’m now the VP of Artists & Brands for Fankix. Fankix delivers music to fans around the world with a unique social experience, deeper interaction with musicians and first-rate authentic content at no cost.
Cool or Not Cool? Bandzoogle and it’s Cool Connection to Direct-to-Fan
I recently inteviewed Dave Cool, the “voice” of Bandzoogle. Dave Cool writes the Bandzoogles blog, well known for inspiring and supporting Bandzoogle’s #1 mission: To make Direct-to-Fan a very real accomplishment for artists and bands everywhere. You can get a complimentary digital copy of “What is INDIE?” when you sign up for Dave’s mailing list at: https://bit.ly/hs4uk6
VIP Breakfast for Apple Alumni at the Silicon Valley Capital Club, San Jose, CA
I’m thrilled to invite you to join me for a VIP Breakfast for Apple Alumni at the Silicon Valley Capital Club in San Jose, CA on Thursday, December 8th, from 7-8am. I look forward to hosting an intimate breakfast and discussion exclusively for present and former Apple employees. This 1-hour Power Breakfast is about re-connecting & networking with Apple colleagues. We will explore how to take our businesses and our lives to a whole new level of success in the next year by building on the synergy of Apple alliances. The focus of this breakfast club will be my forthcoming eBook “The Magic & Moxie of Apple: An Insider’s View”. VIP Breakfast and a copy of the eBook (valued at $37) are limited to the first 12 people who respond.
A Fantastic Freebie from Fanatic.FM
To celebrate Fanatic.FM and their great contribution to DIY brand building for artists, Fanatic.FM is offering a special bonus for Kelli’s tribe. Click here for a free subscription to The Fanatic and enter to win a 1-hour session with the Fanatic.FM social media tune-up experts. Deadline: December 5.
We did it! #1 on Amazon in Music!!!
A HUGE thank you to everyone who supported the Amazon Launch for “Taking the Crowd to the Cloud – Social Media for the Music Industry” – an eBook that raises the bar and demystifies social media marketing, helping musicians, agents and anyone in our industry to THRIVE. Not only did we spend all of last weekend at #1, as I write this, we’re STILL top ten!
Hypebot Promotes “Taking the Crowd to the Cloud”
I’ll write a separate blog about how my eBook went all the way to #1 on Amazon this weekend, but I wanted to take a moment and offer a special thanks to Bruce Houghton – a powerful voice in the music industry – who writes for HypeBot. He made an exception to his SOP to review the book, and his observations are spot on and very important to me. Because of the holiday weekend, I made the executive choice to leave the eBook at the launch price just until mid-week, giving all of the artists out there a chance to grab it (and use it!). MANY thanks to Bruce and to everyone who supported our effort to offer a hands-on, simple, DIY look at social media for the music industry. ~ Kelli Richards
11/11/11 eBook Launch! Help me hit #1 on Amazon!
Taking the Crowd to the Cloud – SOCIAL MEDIA for the Music Industry Kelli Richards’ new eBook, “Taking the Crowd to the Cloud – SOCIAL MEDIA for the Music Industry,” teaches you to run your content, your revenue, your merch and your fan base ANY WAY YOU WANT TO. It’s easily the best eBook on Social Media for Musicians, ever. Today is the ONLY day you can get the book on Amazon at $3.99. https://amzn.to/eBook-Crowd This eBook raises the bar and demystifies the social media process. It will help you THRIVE in this tough economy and transform your online presence and your marketing mindset. It provides an overview of the top 10 online spaces and gives a brief look at how to maximize your social media presence to build and keep your audience – and turn them into your own personal sales force. MORE FANS! The ultimate end-game! BRAND TRANSFORMATION! (Yes, trust me, you are a brand!) MORE MONEY! That’s an easy one, more fans + more content = more sales. SIMPLE! Written in easy-to-follow language with easy-to-implement instructions. FAST! You’ll learn about 8 no cost Resources to build your brand and your fan base! STOP WORRYING! No more worrying about missing the opp for social media success. No Cost Online Business Tools and List Building Tools worth 10X’s the cost of the book. FR EE DOM! How about turning your work into a business that does not depend on a label, a manager or ANYONE. Do what you WHAT you want, WHEN you want, and WHERE you want… You can set your own hours… You can live anywhere… All you need is an internet connection… The sky is the limit. Kelli Richards’ new eBook, “Taking the Crowd to the Cloud – SOCIAL MEDIA for the Music Industry,” teaches you to run your content, your revenue, your merch and your fan base ANY WAY YOU WANT TO. It’s easily the best eBook on Social Media for Musicians, ever. Today is the ONLY day you can get the book on Amazon at $3.99. https://amzn.to/eBook-Crowd.
A Digital Insider Scoffs at Townshend
As an industry insider – on way more than one level – it’s hard to take Pete Townshend’s comments as anything more than another great artist railing at the system. Look, in the end, we all have to admit that the system is broken. That’s one thing that Townshend got right in that interview. After that? Well, it’s all up for debate. But the fact that the debate was called to the floor again, that’s a good thing.
The Future of Content, by Futurist, Gerd Leonhard
Gerd Leonhard’s intent to publish this eBook via Amazon Kindle, exclusively, at this very low price, is to make these ideas and concepts as widely available as possible while still trying to be an example of what digital, paperless distribution can look like, going forward. Definitely a GREAT investment at $2.99.
The Pandora Box of Mobile – The Sky’s the Limit
If you were at the Web 2.0 Summit in San Francisco last week, you probably heard Pandora Founder Tim Westergren share that SEVENTY PERCENT of their usage is through mobile venues. Yes. 70%. And having created a super-successful digital space for themselves, Pandora doesn’t see Spotify, iTunes, or any other competition eating their lunch any time soon.
Celebrity Wrangling.
When it comes to celebrity wrangling, helping a corporate client or event organizer secure the right celebrity to support their event or product campaign is definitely more art than science. The most important part of the process is bringing my 25 years of listening and experience to a discussion about the objectives of the client. Is it a company celebration? Is the event or campaign about supporting their employees (internal) or their brand (customers)? Is it to thank their sales team? Or perhaps an industry conference with VIPs?
Billboard.Biz – “Music-Industry Characters You Need To Follow”
In our recent one-on-one chat, thought leader Thomas Reemer shares about the application (and implication) of watermarks and how they effect digital distribution. (For those who don’t know, Thomas Reemer is the CEO of 88tc88.com – an online service that, among other things, translates western titles and artists, enabling access for Western Music to the vast Chinese mobile market.
Complimentary Access to NARM Webinar Thursday 9/22
I will be offering a 45 minute presentation with NARM this Thursday 9/22 at 1pm PST.
The team at NARM has graciously given me 15 free “seats” at the Webinar to share with my followers and colleagues. The topic will be “Taking The Crowd to The Cloud – Social Media for the Music Industry,” which was the focus of my recent eBook.
An Intimate Fireside Chat with Video Music Director and Producer, Robby Starbuck
This month’s Fireside Chat is an informal Q&A with Music Video Director and Producer, Robby Starbuck. Robby Starbuck is an artist who’s willing to take huge risks to walk the walk and paint his unique voice on his own private canvas — film. He’s directed music videos for such amazing artists as: Snoop Dogg, Smashing Pumpkins, Escape The Fate, Metric The Sounds, Pierce The Veil and dozens of others and has, to date, almost 28 million views on his YouTube channel.
An Intimate Fireside Chat with Thomas Dolby and Kelli Richards
Best known for his hit, “She Blinded Me with Science,” Thomas Dolby is much more than a recording artist. In fact, he’s STILL leading the tech revolution with his interactive game, Floating City, which reacts to player contributions, eventually granting access to Thomas’ newest music. This is digital technology meeting music at its best!
The Gifts of the Digital Age – Remember 9/11
Because of the advances in digital technology, we are able to keep alive the memories of those who lost loved ones on this day, ten years ago – and even more, to broadcast those memories to our nation and to our world. They do not remain locked in a vault somewhere, for eternity, they are instead broadcast to the far corners of the universe through social media.
VIP Breakfast at Digital Music West – Redefining Social Media for the Music Industry
I’m fortunate to lead a complimentary VIP breakfast kicking off the start of Day 2. This is an informal roundtable discussion focused on my newest eBook “Taking the Crowd to the Cloud – Social Media for the Music Industry” on Friday, October 7th, from 8:00-9:00am. The VIP Breakfast includes a vibrant discussion, great company, and a printed copy of my eBook, for the first 20 people who reserve their seat by Tuesday, October 4th (to do so, contact my team at sandy@allaccessgroup.com). The breakfast will coincide with the formal Amazon publication launch of my eBook on 11/11/11.
VizLingo – The Newest Gadget for Gen Z
Yes, the tech revolution has produced an endless stream of new gizmos, gadgets and tools. Some of these are vital to our day-to-day existence, like email, and some are simply a fun and entertaining distraction (Angry Birds anyone?)…
Not long ago, entrepreneurs Todd Younggren and Azeo Fables created hatched the idea to use the latest revolution in tech, mobile, to create a new way to communicate, and VizLingo was born.
Big Brother has Landed, and his name is Foursquare
Kelli Richards, technology futurist and consultant and CEO of the All Access Group shares her thoughts about Foursqure and their recent alliance with Groupon, BuyWithMe, Zozi, Gilt City, Living Social and AT&T Interactive — as well as finance giant, American Express.
CEO of All Access Group Invited to be in Alan’s Gang
Kelli Richards, a thought leader in digital music and entertainment, and one of only a few select members of Alan Weiss’ Master Mentor Program and Thought Leadership Summit, has recently been invited to participate both Weiss’ new Summit Global Network and also in the collaborative “Alan & the Gang.”
Alan & the Gang is an online destination where both aspiring and veteran entrepreneurs and business people can access thought leaders from around the globe. Kelli Richards joins a limited group of elite international experts in both process and content who contribute their intellectual property and expertise.
Chatting with Brenden Mulligan, Founder of OneSheet, the One Stop Solution for Artists
For a long time now, artists have been asked to create profiles on all of these different services, and one problem I felt was there was that there wasn’t necessarily an easy way to weave these together. What I wanted to do was make it incredibly easy for an artist to create a maintenance free web presence, something that would take them only a few minutes to do and be totally affordable.
Legacy and Celebrity Wrangling
One of the most important aspects of my career has been creating high impact collaborations between artists, celebrities and corporations, and sometimes between artists and charities. I call this celebrity wrangling. There’s no shortage of passion in the world surrounding celebrities and musicians; in fact, it’s rare to find one that doesn’t crave the opportunity to create lasting change and global/societal impact. Connecting the right artist for the right purpose – or simply being part of event production as a talent producer for award shows & charity events involving great artist/celeb talent, well, those are definitely career high points.
Kelli Richards Hosts a VIP Breakfast at the Bandwidth Music | Technology Conference
On Tuesday, August 16th, at 8am, industry thought-leaders, Kelli Richards, CEO of the All Access Group, will host an intimate breakfast and discussion to kick off day two of the annual Bandwidth Music | Technology Conference. The focus of this “breakfast club” will be Kelli Richards’ newest eBook “Taking the Crowd to the Cloud – Social Media for the Music Industry.” VIP Breakfast and a printed copy of the eBook (valued at $37) will be available to the first 20 people who respond. Please RVSP to reserve your VIP seat at the event. sandy@allaccessgroup.com
Taking the Crowd to the Cloud – Social Media for the Music Industry
My new eBook, Taking the Crowd to the Cloud – Social Media for the Music Industry, is an insider’s view on how it all comes together. It raises the bar and demystifies social media marketing, helping musicians, agents and anyone in our industry THRIVE – it empowers and transforms the marketing mindset.
Is Mobile Advertising Over Before it Began? One or Two Standouts Still in the Game
In the end, this forum also demands a new level of creativity, collaboration and UE, user experience. If Angry Birds can become a phrase and experience that 78% of mobile users know and have participated with, then Angry Birds who drink Dr. Pepper makes perfect sense.
Tech + Media – The Honeymoon Between GoogleTV and Logitech Ends, but the Marriage Continues
The marriage of tech and media is definitely a rocky one at times, and Web TV is no exception. The latest tech / media couple in trouble appears to be Logitech and Google. With the rocky start to Google TV, Logitech is also hung up in every way possible. Why? They supply the tech end of GTV with the Revue Google TV set-top box.
Spotify ….Finally
Spotify ….Finally. Well, after all this time, what’s left to be said??? Except let’s give credit to the artist. Tallulah by Tobias Norberg
Social Media Wars – How Wide Do We Open the Kimono? Google+, Facebook, Etc.
It is very easy to see why they don’t want to do battle with megalith Google over anything more than ad sales. One has to wonder, however, where the users come into play. Although diligently trying to evolve every single day, there’s absolutely NO guarantee that Facebook will not become the MySpace of tomorrow. (Meaning that they become a great neighborhood that nobody lives in or even visits any more – sort of the Three-Mile Island of Social Networks.) Simply building walls and creating friction will not protect them.
3 Best Practices for Working with a Coach
This is an easy task to throw out there and probably one of the toughest decisions we can make at any given time. The notion that the right teacher will show up at the right time in our lives is only partly true. We have to actively participate in our search with a clear picture of what we want in order to attract the right people, no matter what role they are to play in our lives – and also to be open to them when they appear. Having a crystal clear image of what you need in a coach – what their area of expertise is, how they resonate with who you are & your vision, and how they work with their clients are all vital ingredients in your process.
An Intimate “Fireside Chat” with Million-Dollar Coach and Author, Alan Cohen
Alan Cohen: I love coaching because it’s a really fast way to make progress. When I work with coaches, I find that each one has a unique passion, talent, interest and vision. Half of the game of becoming a coach is telling the truth and getting in touch with where your unique path lives… for you, you’re an expert and master in connecting people and in the media – nobody else does that like you.
Facebook + Skype = Hyper-Connectivity …. Or Virtual Un-Reality?
What does it mean that Facebook has partnered with Skype to offer video calling? Mark Zuckerberg, CEO of Facebook, has focused on the “social infrastructure” that’s been created by the Facebook team (and other social networks) and the Orwellian openness that’s become our lives (which he calls sharing). Is he right? Is he wrong?
Data is the new Oil – By My Colleague, Media Futurist, Gerd Leonhard
Data is the new Oil: paying with attention is the future of media View more presentations from Gerd Leonhard
Best Practices for the New World of Live Music
But if you’re playing in Rhode Island or Flint, Michigan, you have to seriously consider what the market can bear. A lower ticket price doesn’t have to mean you’re eating PB&J for a week either, it means you have to get creative, so that those who want more contact or have more expendable income, can choose to participate on a higher level. Consider a paid meet & greet before you go onstage, or an after party with some free merch to go with the separate ticket price.
An Intimate “Fireside Chat” with Hollywood Producer, Gary Goldstein
An excerpt of Kelli’s Q&A with Hollywood Producer, Gary Goldstein, an inspiring voice in the film and music industries. Gary Goldstein produced one of the most iconic cultural expressions of the last generation: Pretty Woman. He has gone on to mentor many of the leading creative voices in music and film. He is an accomplished film producer, an author, a speaker, an innovator, a philanthropist, and a great guy.
Connectivity – A Vision of the Future
Digital goes far beyond songs and iTunes and singles and lockers, it goes past movies and downloadable books and content, it’s way bigger than anything we could have imagined five years ago, and I have no doubt that five years from now will showcase something else that’s beyond what we might imagine today.
Cloudy Weather at Apple, Then and Now
It will come as no surprise to anyone that Apple’s stock will rise the moment Steve Jobs takes the stage later today. By any estimate, Apple is worth billions – with or without Steve Jobs – but like it or not, apple is not a democracy. It is an autocracy. It is a company carrying out the vision and changing the world, all according to the dictates of its leader, Steve Jobs.
Join Me in June for a “Fireside Chat” with the Leading Minds in Branding, Coaching and
I’m pleased to share with all of you that my weekly “All Access Radio” Show has developed a strong and loyal following! Over 20,000 downloads in just a few months. I’ve been graced to interview some of the top digital visionaries and leading voices in the music and technology industries, as well as some great voices in the music and entertainment industries.
Can MySpace Save itself by Porting into Facebook? Social Media & Digital Music.
Yes folks, Myspace Music has finally brought in an app that will let artists transfer their content from Myspace into Facebook under a new “Music” tab. You can check out the program here.
God Only Knows. Minefields and Memories…
Adopt-a-Minefield benefit concert given by Sir Paul McCartney and Brian Wilson, where they joined together and sang, “God Only Knows.”
The concert and the song definitely live in my mind as one of the most moving and inspiring events that I ever participated in. Although there isn’t any video from the event to really speak of, there is a snippet of it in an Access Hollywood interview, speaking with Sir Paul and host, Jay Leno, about the event.
Karma-Chameleon. The Fast-Changing Metrics of Digital Music
The changes in the digital music world continue to inspire a lot more than fear – they’re creating connections on every level, minute by minute. It’s great to see the Billboard Music Awards getting so much attention on traditional media, but the truth is that their rankings simply don’t mean what they used to. Long recognized as the industry standard, it’s no secret that the on-demand player and purveyor of music (and ranking) is now YouTube.
Personalizing Lyrics – One Amazing, Creative Way to Personally Rock The Fan Base
As a true lover of technology, as well as a coach in both the business world and in the digital music space, when I come across a tech solution that changes the course of a musician’s business and revenue stream, and builds a better fan base – well, let’s just say it’s always a reason to celebrate. As the music industry has been pummeled over the last decade, hit with punches from outside and inside of itself, creativity has turned out to be the number one solution to surviving – and thriving – the ever changing landscape.
Google’s Music Locker … All it’s Cracked up to be? Or Just Cracked?
Music Beta by Google went live with more details about licensing and features on May 10th of this week. VentureBeat’s review said it was, “a web of confusing programs without a lot of instruction as to how to actually get to the music you want to hear.”
3 Best Practices for Digital Distribution & Audience Building in an Ever Evolving Online World
Over the last decade, the shift from physical media to digital distribution is a trend explored literally in front of us every single day. From the music industry, videos and movies, to information and gaming, television and radio, there’s no aspect of the media world that has not been completely transformed.
Michael Robertson Talks about DAR.fm, MP3tunes, Amazon and the Cloud Music Industry…
Excerpt of Kelli Richards’ Q&A with Michael Robertson, the Bad Boy of the Digital Music Industry. Michael Robertson is a longtime provocateur of the music business and the founder and former CEO of MP3.com, one of the most popular Internet music sites ever. His newest startup, DAR.fm, is a centralized Web-based TiVo for radio. Users can search the programming schedules of over 600 music and talk-radio stations and schedule DAR.fm to record up to 4 hours of any broadcast.
Peter Rafelson – A New Chapter in a Long Hollywood Legacy
Growing up surrounded by Hollywood royalty, like Jack Nicholson, The Beatles and Bob Dillon, and being immersed in the renegade, independent film business of the 1960’s, Rafelson was blessed with a myriad of artistic role models. He shared this thought with me in a recent interview, “Growing up in that environment, it was very
Google kills SEO – Stay Alive with Social Media
I don’t know how many of you saw the news, but Google is changing how SEO is formulated. What? Yes, they’re tossing the algorithm out the window and writing a new recipe for how page ranking works. While some of the formula will remain as it is, a huge new piece will be based on what they’re calling a “social media grid.” What that means is if …
Join Me for a “Fireside Chat” with the Leading Minds in Tech and Digital Music / Media
Please join me each Monday evening at 5pm Pacific Time, as I host an intimate “fireside chat” with some of the leading minds in technology and digital music and media. You can find my entire library of recordings on my website as well as some personal interviews where I share about my own experiences over a twenty plus career in music and tech.
Making a Mark at Digital Hollywood Spring
I’m very excited to share with everyone that I will be moderating a panel session at Digital Hollywood Spring at the Ritz Carlton in Marina Del Rey on Wednesday May 4th. Here are the details on my panel, and some more information on the event itself.
Jeff Brandstetter – Thought Leader in Digital Music and Entertainment
Jeff Brandstetter is a digital music and entertainment lawyer with over 20 years of experience in film, TV, music, literary, new media and entertainment financing matters. He is also the co-author of the highly acclaimed book “The Music Business Explained in Plain English.” He appears frequently as a speaker and moderator on entertainment law matters and Is also the Co-Founder and CEO of IndiePlaya, a revolutionary online film distribution platform optimizing the marketing and distribution of independent films.
The Futures Agency
I was recently invited to be part of The Futures Agency by my good friend and colleague, Gerd Leonhard. For those of you who do not know, The Futures Agency is the name of Gerd’s company, but he’s also created an online industry think-tank of friends and colleagues. I’m super excited to be part of this think-tank and elite group of leaders in the digital industry.
An Interview with Dave Kusek, of the Berklee School of Music, and the Co-Author of “The Future of Music”
I recently interviewed Dave Kusek, of the Berklee School of Music, and the Co-Author of “The Future of Music.” Dave Kusek is a digital music executive and is responsible for helping to create the market for digital music as an entity. He created a hugely successful online music school berkleemusic.com for the prestigious Berklee College of Music. Berkleemusic has become the world’s largest music school teaching over 15,000 students a year globally.
Duran Duran – All You Need is Now
Highly collaborative and innovative, Duran Duran has spent thirty years fusing pop music with art, fashion and technology, bringing music videos from a marketing tool in the 80’s to one of the music industry’s most valued creative assets.
6 Ways to Build Your Brand and Grab Your Audience
In today’s world, the connection to your customer is your number one asset. The path to communicating most effectively to your “fans” literally becomes the yellow brick road. If you’re not giving your fan or client a myriad of choices through which to connect, you are missing out not only on revenues, but also on building your army of loyal brand advocates. Here are 6 best practices to implement immediately to forge a solid, long-standing relationship with your best audiences and clients.
An Intimate Q&A with Tom Silverman, CEO of Tommy Boy Entertainment
Tom Silverman, CEO of Tommy Boy Entertainment and the Force Behind the New Music Seminar Speaks with Kelli about where the Music Industry is Headed. Tom Silverman, CEO of Tommy Boy Entertainment and the Force Behind the New Music Seminar Speaks with Kelli about where the Music Industry is Headed.
Here are a few excerpts of my interview with Tom Silverman on my All Access Radio Show. To hear the entire interview, please visit my website at https://allaccessgroup.com.
Hot Stuff from Hot Caramel – Excerpts from my Interview with Irene Cara
Being able to support great artists and entrepreneurs as they break away from past successes in their lives and embark on the new is one of life’s biggest highs for me. Few performers have had the amazing success and influence of Irene Cara – I had the chance to interview Irene recently and to hear about her new group, “Hot Caramel.”
Gregg Allman – Somehow You’re Still on the Run
Gregg Allman has always been a guy who colors outside the lines, in my opinion. There’s no question that The Allman Brothers Band has serious staying power. Probably best known for “Sweet Melissa,” Allman is a bluesy, jam-band pioneer who practically invented Southern Rock. As most followers of Allman Brothers music probably know …
Remembering John Lennon – 30 Years Later
It’s honestly hard to believe that thirty years have passed since he was taken from us in a single moment’s insanity. In fact, most of the time, it’s hard to believe that John’s really gone at all. His was far more than the voice of a generation – it was often the voice of our hearts and our conscience.
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