Resources
6 Ways to Build Your Brand and Grab Your Audience
In today’s world, the connection to your customer is your number one asset. The path to communicating most effectively to your “fans” literally becomes the yellow brick road. If you’re not giving your fan or client a myriad of choices through which to connect, you are missing out not only on revenues, but also on building your army of loyal brand advocates. Here are 6 best practices to implement immediately to forge a solid, long-standing relationship with your best audiences and clients.
#1. Good as Gold – Email Addresses. I can’t stress this enough. You need to ask your client / fan base for their email addresses often – and you need to offer them something valuable in return. Whether that’s a great audio course that you’ve created or a track off your new album, having a way to reconnect to your target fans or clients frequently and authentically is your most valuable asset. For more information on HOW to collect those email addresses (what mechanisms to use, what offerings to inspire the trade, etc.), please sign up for the pre-sale of my forthcoming ebook, “All You Need is Love – Using Social Media to Build an Army of Brand Advocates.”
#2. Body and Soul. The body of your work has got to be excellent obviously, but in today’s world, your fan base and clients want more than just your products. They want to know who YOU are and what makes you tick. They want to be your friends on Facebook and feel a personal, one-on-one connection to you. In short, they want you to bring your soul – the passion behind your work. Be sure that you’re sharing with enough depth and in enough places to create this powerful connection to your audience. This could mean giving interviews to mainstream media – or to popular bloggers. It could mean sharing videos and photos of your personal life – images of you when you’re just being you, without your “brand” everywhere. If you don’t have a blog yourself, consider putting one up. You can keep it super simple by doing video blogs from wherever you are, bringing your fan base “behind the curtain” so to speak and including them in what you do and who you are, body and soul.
#3. Microscope, Telescope, Periscope. If you’re ready to move forward with the most important work of your life (and if you’re not, stop wasting time already!), then you’re going to need a dream team to move you forward. It’s easy to get caught up from a singular point of view – whether that be a microscopic view lost in the details, or a far-out telescope view of the big picture, but with NO details – and if you don’t have a periscope to look underneath it all and spot the rough seas — you just might not survive the process. Begin pulling your team together from near and far – choose them with great care.
#4. Inquiry! Constantly asking your fans and client base what they want from you is a vital best practice. As we know from the music industry, things can change day-to-day, and it’s those artists who are listening most closely and who remain the most malleable, who are the most likely to survive – and thrive. You can use an online service, like SurveyMonkey to run a poll, or you can reach out through your newsletter. Ask your audience what they most want from you in the next month, six months and year – and then make sure that your model is wrapped tightly around those expectations. And while you’re asking for stuff, ask for their cell phone numbers. Mobile marketing is huge. ASK your audience how they want to be contacted and then CONTACT them. Send those messages once a week or so with an idea or better yet, ask them for their ideas. Send them to a free online show. Make the connection.
#5. Testimonials. Whether you’re a top tier platinum artist, a leader in your industry, or just starting out – nothing speaks louder than the words of a fan, client, collaborator, journalist or even a team member. Start gathering those testimonials and post them everywhere – on your website, your newsletter, your social media sites and your fan forums. The client has nothing but choices in today’s world; make sure that you’re sharing the wonderful things being said about you and the work that you do.
#6. Inclusivity and Exclusivity. Be sure that you’re out there in a big enough way to include as many possible clients and fans as possible. Having said that, be sure that you’re also building a level of exclusivity into your products and your availability. Have a space that belongs only to your most ardent uber fans. Perhaps that’s a forum only for superfan members at a certain level of payment or participation, or perhaps it’s an event that you do (either live or online) that only has room for 50 guests.
*For new musicians, one space to check out is StageIt (see the Resources section for more info).
Kelli Richards, CEO, The All Access Group, LLC
and Author of The Art of Digital Music
An Intimate Q&A with Tom Silverman, CEO of Tommy Boy Entertainment
Tom Silverman, CEO of Tommy Boy Entertainment and the Force Behind the New Music Seminar Speaks with Kelli about where the Music Industry is Headed.
Here are a few excerpts of my interview with Tom Silverman on my All Access Radio Show. To hear the entire interview, please visit my website at https://allaccessgroup.com.
Kelli: Tom, where do you see the future of music and artistic control of content heading?
Tom: Artistic control. Wow. I don’t like to use the word control when I’m talking about artistic. I think the problem with the business right now is it’s based on control. The old music business was based on control. And you know, we’re starting to build a new music business that’s based on different values altogether … The old business really was based on power and control and coercion… all that “nice” stuff, and the new business really is based on cooperation, community, connection and collaboration. It’s a much different paradigm.
Kelli: Tom, why do you think traditional labels are so afraid to hire new artists and how do you think a new artist can succeed despite these roadblocks?
Tom: … Whenever you have a consolidated business or industry, they become risk averse. The more companies roll up and consolidate, the less risk they take. That’s true in any business. The labels would rather be conservative … it costs a million dollars to roll the dice every time you sign a new artist. It’s at least a million dollars in America even to see what you have. They’re saying,’ let’s sign less artists and let’s spend less money on those few artists that we do sign them, in marketing, and then let’s do 360 deals with them so we have a bigger return’
Kelli: And some artists, the smart ones, aren’t signing those kinds of deals, right?
. … If you want to be signed in the early part of your career, when you don’t have any hits yet and no history, you’re going to have to do a 360 deal – or you’re not doing a deal – that’s just the way it is – unless you go with a small independent.
Kelli: How should a new artist succeed, if in fact, they don’t get signed by a label?
Tom: Okay, a lot of what we’re talking about now is New Music Seminar curriculum. An artist has to do it themselves anyway at the beginning – there’s almost no artist being signed off of just hearing a tape or CD. That’s just not happening any more. They have to have some action – some story – some heat. They have to bring heat to the table before anyone cares about them. Before a booking agent cares about them, before a manager cares about them, before a label cares about them. Think about a label as an investor. If you’re a venture capitalist, you have to have some reason to sign the deal. It’s about managing risk and reward. We can’t get caught up in the emotions of music. It’s just a business reality.
One of the things we’re trying to do is to create a new business reality, an alternative to this. One which would please the artist in the long run, make money for the investor in a five or ten to 1 return on a hit, so that more money can flow back into the business and more artists get signed and more artists have an opportunity to break through. Not that you can’t break through on your own, but I have to say, I’ve done some research … in 2008, there were only 1500 artists that sold over 10,000 albums that year. There were only 200 new artists that had never done it before, and that includes Lady Gaga. So let’s use that number. I like to call it the obscurity level – when an artist breaks 10,000 albums, they’re in the game. So out of those 200, 192 were actually on independent labels; only 8 were doing it themselves.
Kelli: Tom, you relaunched New Music Seminar a couple of years ago (and I’m thrilled to be part of it this year, by the way). Share with the audience more about New Music Seminar. What’s behind it?
Tom: … Our message is a very specific one. The record business is dying. It’s sinking. There’s nothing that’s going to happen that’s going to change that. But there will still be a music business. We just don’t know what it will be, and the purpose of the New Music Seminar is to build the next music business, hopefully a profitable and sustainable music business. So we’re convening the architects and designers of the next music business. I mean, everyone knows how bad the record business is right now, and for the last ten years they’ve known it. We don’t waste a lot of time talking about that, because talking about a bad situation doesn’t change it. We want to be constructive. We’re not trying to fix a broken boat. We’re trying to build a new boat. It seems like other conferences talk about how do you bail water out of this boat to slow the sinking. Do we bail to the left or to the right?
Kelli: Yes, this is all about solutions and hope and a design for what comes next.
You can catch my show every Monday at 5pm PST. https://BlogTalkRadio.com/AllAccessRadio.
Kelli Richards, CEO, The All Access Group, LLC
Hot Stuff from Hot Caramel – Excerpts from my Interview with Irene Cara
Being able to support great artists and entrepreneurs as they break away from past successes in their lives and embark on the new is one of life’s biggest highs for me. Few performers have had the amazing success and influence of Irene Cara – I had the chance to interview Irene recently and to hear about her new group, “Hot Caramel.” The direction Irene Cara’s sound and life has taken is deeply inspiring. Just to remind everyone about Irene’s lifetime of successes, as an actress, Irene received the Image Award for Best Actress for her work with Diahann Carroll in the NBC Movie of the Week, Sisters. She also received an NAACP Image Award Nomination for her portrayal of Myrlie Evers in the PBS movie on Civil Rights Leader Medger Evers “For Us the Living.”
For Flashdance alone Irene won 5 major awards, including Top Female Vocalist-Pop Singles and Pop Single of the Year. As a songwriter her talent earned her an Academy Award, 2 Grammys, a Golden Globe and a Peoples Choice Award for Flashdance. She was also the first African American female to win an Academy Award since Hattie McDaniel in 1939, plus the first Hispanic female since Rita Moreno and the first bi-racial female ever to win in any category – pre-dating Halle Berry by nearly 20 years.
Here are a few excerpts from our interview. You can hear the entire Q&A at https://allaccessgroup.com/articles-and-resources/blog-talk-radio.
Kelli Richards: “You know, Irene, there’s just so much to say about the amazing career you’ve enjoyed. Your list of awards is long and impressive. If you’re able to choose just one or two, what have been the most shining moments in your career that you’ve been most proud of?
Irene Cara: “I think this new phase is really the most important thing to me now. I mean, I don’t like to look backwards. I like to live in the present and look forward – to look toward the future. I started in the industry as a child … and I did a lot of work as a 5 year old, 6 year old, 8 year old, 11 year old. You know, I did Electric Company when I was a child. I did my first movie at fourteen, a highly acclaimed, pretty much is considered an African-American classic called “Sparkle.” At the time that was unique, because that was during the whole black exploitation genre of films. There were very few films about people of color.
Of course, Roots was iconic classic television series that started the whole miniseries genre. I played Alex Haley’s mother as a young girl. I started my entire career as a child and then into my teens. And then, you know, Fame and Flashdance were pretty much the end of an era for me. Pretty much the highlight of a 20 year career for me…
So now, this is the stage where I consider the beginning of my adult career. It really embodies who I truly am as an artist.
… I’ve been a working artist since childhood, and this is the first time where I’m now free to express myself as an adult artist the way I see myself … not fulfilling someone else’s vision of what that is.
To learn more about Hot Caramel’s new double CD, visit https://irenecara.com/cdbook3.html
Kelli Richards, CEO, The All Access Group, LLC
Gregg Allman – Somehow You’re Still on the Run
Gregg Allman has always been a guy who colors outside the lines, in my opinion. There’s no question that The Allman Brothers Band has serious staying power. Probably best known for “Sweet Melissa,” Allman is a bluesy, jam-band pioneer who practically invented Southern Rock. As most followers of Allman Brothers music probably know, Gregg has had a long career that began with he and his brother playing together when they were only in high school. They followed what is now an almost a non-existent route to success – they were signed by a label. Although the sound of the album they produced was definitely not what they wanted, it did begin a lifelong, winding success story for Gregg. (Sadly, his brother passed away in 1973.)
Allman would tell you himself that he’s been way up in his life, and he’s definitely been down. Last year the 63-year old musician had a liver transplant AND a new album in the works. Released just a few weeks ago, “Low Country Blues” was produced by T Bone Burnett. In it, Allman covers music from some of the music that most influenced his own life and voice – from Muddy Waters and BB King, to Buddy Guy and Magic Sam. Low Country Blues is definitely one of those “up” moments in Gregg Allman’s remarkable body of work. It’s rich with passion and implies a deep understanding of those highs and lows that life throws at all of us.
It was T Bone Burnett who brought Allman the initial idea of a cover album. Said Allman in a recent interview, “He told me some guy gave him a hard drive, it has 10,000 obscure blues songs… He says, ‘I’m gonna pick out twenty of ‘em and send ‘em to ya and you tell me what you think.’ He said, ‘They’re old, like Billie Holliday old, and when you listen to ‘em, I want you to think about us gettin’ in there and about bringin’ ‘em up to today.’” The recording process was amazingly easy and electrifying, said Allman in his easy southern drawl, “If it works right, it all turns real magic, and that’s what happened this time, more so I think than anything I’ve ever recorded. We got 15 masters in 11 days; let me tell ya, they just went Pop! Pop! Pop! Pop!”
Pop is the right word – the album definitely has chops. It has a unique, deep bluesy sound, easily recognized as pure Allman, and backed by a troupe of A-listers in the music world. In addition to Burnett and Allman, Doyle Bramhall II also played on guitar. The rhythm section was comprised of upright bassist Dennis Crouch and drummer Jay Bellerose, and the lineup included a brass section led by trumpeter Darrell Leonard (whose resume extends al the way back to his work with Gregg’s late brother, Duane Allman). Finally, the sounds of Night Tripper, Mac “Dr. John” Rebennack, completed the pack on piano. (Rebennack co-wrote “Let This Be A Lesson To Ya’” with Gregg on The Gregg Allman Band’s 1977 classic, Playin’ Up A Storm.) To add to the overall collaborative effort, the album’s one original composition, “Just Another Rider” was even co-written with longtime ABB guitarist Warren Haynes.
A gypsy at heart, Gregg Allman is both a traditionalist and a non-traditionalist. He is eager to get out and tour the new songs, kicking off in New York on March 10th at the historic Beacon Theatre and then winding his way around the east coast and then through Europe – landing back on this continent late in September with two dates in Canada. You can find his entire tour schedule at https://bit.ly/GreggAllmanTour and definitely pick up the album – at under twelve bucks; it’s a million-dollar participation in the voice of a true American music giant. https://amzn.to/GreggAllmanAlbum
“Places you been, things that you done, and somehow you’re still on the run,” Allman sings on the original song “Just Another Rider.” I think we’re all glad that this guy is still out there on the run, entertaining and inspiring the rest of us to do the same.
Kelli Richards, CEO, The All Access Group, LLC
Remembering John Lennon – 30 Years Later
Like much of the world, I’ve spent the last week thinking about John Lennon and the anniversary of his death on December 8th. It’s honestly hard to believe that thirty years have passed since he was taken from us in a single moment’s insanity. In fact, most of the time, it’s hard to believe that John’s really gone at all. His was far more than the voice of a generation – it was often the voice of our hearts and our conscience.
And as unimaginable as it is to hold space for the thirty years of unspoken words and unwritten songs, what I truly cannot get away from this week is the rest of John. As great a man as he was, and as truly generous a soul – especially to his fellow musicians – for two men out there, John Lennon wasn’t a Beatle – or an icon – he was simply Dad.
I met Julian Lennon for the first time several years ago. I was struck with how gracious he was and how engaging – how much he reminded me of his father and how strongly he had aligned with his Dad’s passion for peace and conservation. But I was also captured by the deep sadness he seemed to bear, just under that gracious surface. I remember sharing with Julian how sorry I was for his loss – and recognizing how he had lost his dad, twice really. It was a deeply heartfelt conversation and a genuine connection. In a career filled with world=renowned musicians and many celebrity relationships – it is one that has stayed with me at a core level.
Julian has his own voice of course. His new album “Everything Changes” should be out by next year, and in October he helped his mom, Cynthia Lennon, publicize the John Lennon Peace Monument in Liverpool. And Sean has found his own path as well, now co-leading a band with his musician / model girlfriend, Charlotte Kemp Muhl (Ghost Of A Saber Tooth Tiger.)
But all successes aside, it’s still Julian I think of often – and Sean. How the thread of their lives with their dad, John Lennon, was forever cut short by something so senseless and beyond comprehension. I have always been struck by how much Julian looks and sounds like his father – in the way that only fathers and sons can. In fact, one of my career aspirations has always been to create a benefit concert with Julian and Paul McCartney around John Lennon’s music. To use the talents I have to honor how much was left unsaid, by one of the people who most deserved to hear it – his son. Julian embodies his own gifts and talents along with his father’s.
I suppose that is really my attempt to make sense of these things – this loss – to find some deeper meaning. To find some thread of understanding that will provide some peace – for Julian and for the rest of us. To knit a golden thread through time and space and recapture one of the greatest voices of humanity, and to simply risk listening and hearing what we MIGHT some day achieve – if we would only imagine. John’s greatest gifts were surely his music and his wish for peace and love which inspired and sparked a generation. And we are truly fortunate that his legacy and grace endures and burns most brightly in Sean and Julian.
Kelli Richards, CEO, The All Access Group, LLC
“Connecting the Dots Between Entertainment and Technology”
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1-day Mastermind & Branding Event w/Lunch w/Kelli Richards, Mike Koenigs and MaryAgnes Antonopoulos
“An Introduction to All Access Inner Circle Mentorship”
Friday, April 19, 9:00am-2:00pm
Capital Club, San Jose, CA
Featuring: Mike Koenigs, Kelli Richards and Mary Agnes Antonopoulos on Branding, Social Media & Connections
Your Investment: $147.00
In this 1-day Mastermind & Branding Event with Internet GIANT Mike Koenigs, and Social Strategist Mary Agnes Antonopoulos, Kelli Richards will focus on supporting attendees to leverage and create a powerful online presence and brand, build valuable connections, AND set achievable goals, blow past roadblocks and support other attendees. This exclusive group will work with Kelli Richards and her two valuable guest speakers – serious and respected mentors in their field – to accomplish powerful results. This event is perfect for Entrepreneurs, Creative Thinkers, Professionals, CEO’s, and Small Business Owners.
Kelli Richards will help you:
- Create powerful alliances and strategic partnerships that will:
- Gain empowering insights and feedback from kindred, like-minded peers that will propel you forward and help you overcome obstacles in your way;
- Develop powerful connections in networking to create dynamic collaborations and accelerate success.
- Identify the road blocks preventing you from achieving your goals and vision.
Internet Giant Mike Koenigs will share:
Guest Speaker #1: Mike Koenigs, The World’s Highest Paid Online Video Marketing Expert “How to be a Highly Paid Success Story with Cutting-Edge Mobile, Video and Social Media Tools”
- Common threads and lessons learned working for over 20 years with clients such as Sony Entertainment, 20th Century Fox, Paula Abdul, Tony Robbins, General Mills, BMW and tens of thousands of customers in over 60 countries
- How to become a highly-paid online marketing consultant with today’s cutting edge mobile, video, and social media tools (#1 Bestselling author of “Author Expert Marketing Machines” and #1 Bestselling co-author of “Make, Market, Launch IT!”).
- Develop a vibrant video and mobile marketing presence with his software tools, Traffic Geyser and Instant Customer.
Guest Speaker #2: Mary Agnes Antonopoulos, Social Media & Branding Expert, “How to Run Your Entire Social Marketing Campaign in Four Hours a Week”
Mary Agnes will share:
- 45-minutes: from confusion to an easy, how-to toolkit to create an effective social media campaign in only 4 hours a week:
- Easily populate your blog; turn it into a sought-after podcast and YouTube series;
- Realistically reach over 80,000 people through Linkedin, Twitter, Facebook, YouTube, iTunes and BlogTalkRadio;
- Build a brand that WORKS and attracts people to your website and your social presence;
- Do’s and don’ts for newsletters and all things online. Learn how from Social Media Rock Star and Strategist, Mary Agnes Antonopoulos.
Your Investment: $147.00
About Kelli Richards
Kelli Richards is a recognized thought-leader in digital music and entertainment with deep expertise in digital distribution and branded content, as well as working with a plethora of luminaries and innovators. She drove music and entertainment initiatives at Apple for 10 years, and helped to birth a whole new consumer movement around disruptive technologies & emerging business models. As President of The All Access Group, she has worked closely with a the author of “Instant Customer Revolution,” which explains wide range of start-ups, Fortune 100 companies, and established artists and industry leaders alike as a sought-after strategic consultant for the past 15 years. www.allaccessgroup.com.About Mike Koenigs
Mike Koenigs is the “2009 Marketer of the Year” winner, entrepreneur, filmmaker, speaker, author and holds a patent in “Cross-Channel” Marketing Technology. He is the CEO, “Chief Disruptasaurus” and Founder of Traffic Geyser and Instant Customer. His products simplify marketing for tens of thousands of small businesses, authors, experts, speakers, coaches and consultants worldwide. His celebrity and bestselling author clients and friends include Paula Abdul, Tony Robbins, Tim Ferriss, Debbie Ford, John Assaraf from “The Secret”, Brian Tracy, Jorge Cruise, Dan Kennedy and Harvey MacKay.About Mary Agnes Antonopoulos
Mary Agnes Antonopoulos is a respected social media strategist with over 100 successful social branding and marketing campaigns for a variety of clients, including NY Times bestselling authors: Jack Canfield, JJ Virgin, Christine Comaford; plus a long list of entrepreneurs and corporations (including AT&T, Midas and Panera Bread). She has graduated hundreds of entrepreneurs from her 6-week course on social marketing. Mary Agnes speaks all over the country, teaching winning social media tactics and audience building techniques.Leap Motion, Welcome to the Future
Developers at Leap Motion may be in the process of creating the most revolutionary tool to hit computers in decades: the ability to control your computer using just your hands and simple finger movements. The Leap Motion device is a flash drive size gadget that connects to either your Mac or PC and instantly allows you to manipulate the three-dimensional model on your screen.
Inspired by the idea that it takes 10 seconds to mold clay in real life but 30 minutes using a computer, Leap Motion wanted a way to make “molding virtual clay as easy as molding clay in the real world.” And it seems that with the use of infrared LED’s and several cameras’ the Leap Motion controller has succeeded in revolutionizing the way people will interact with their computers; creating a virtual space above the cigarette sized device, tracking your movements in real time, accurate to 1/100th of a millimeter. What makes this invention so impressive is that the use of this virtual 3D space, allows the user to physically manipulate content rather than simply communicate with it in the form of gestures. (Swiping your hand to the left to change pages, or pinch your fingers to zoom in.)
Wired has declared that Leap Motion is, “the best gesture-control system we’ve ever tested;” and The Verge called the device, “the next big thing in computing.” But how will Leap Motion change the way you use your computer? Imagine surfing the Internet without the use of a mouse- clicking, scrolling, zooming in and out, and rotating images using only your hands. Editing excel sheets could be done with out tediously selecting and dragging data with a mouse and keyboard shortcuts, but instead by simply grabbing and dragging items with yours hands. Envision artists creating, drawing, molding, onscreen images in the most natural way possible- again, with their hands. Imagine doctors manipulating 3-Dimensional images of the human body to help patients pinpoint ailments; or surgeons practicing procedures in controlled environments.
Leap Motion’s cofounder David Holz believes that touch screen tablets are so incredibly popular because of their intuitive nature (in comparison to mice and keyboards), but such technology is limited. Holz has stated, “the fact is that you can’t really do anything with a tablet, with tap and swipe, but it feels natural… We have that same natural experience but we have more power.” And at a price of $69.99, the Leap Motion controller is reasonably priced, setting the stage for it to enter the homes of masses, revolutionizing our entire computing experience soon rather than later.
While currently the Leap Motion controller may be a computer gamer’s dream toy, allowing users to fire guns in a similar motion used by Clint Eastwood in Gran Torino, Leap Motion has declared, “The possibilities are endless, really. Art. Healthcare. Engineering. Gaming. If you can imagine it, we’re pretty confident there’s a remarkable member of our developer community who’s already making it a reality… We know, it sounds too good to be true. But that’s what we specialize in around here.”
You can watch the Leap Motion device in action here: Introducing the Leap Motion
Until next time,
Kelli Richards, CEO of The All Access Group, LLC
Celebrating 50 Years of Being Julian. A Lennon Legacy and a White Feather of Hope
Today is my wonderful friend Julian Lennon’s 50th birthday. Happy Birthday Jules!
Today is a great day to talk about legacy and connection. I first spotted Julian Lennon when I was a young girl. The Beatles were on TV – they were everywhere by then – this time, however, way on the left, on the side of the stage, sat a young boy, obviously just about my age. To me, he looked lost, almost forlorn. I didn’t know he was John’s son, but my connection to him was immediate and strong. While other friends would go crazy watching for Paul or John, I would closely scan all Beatles concerts and appearances, looking for that young man – who of course, turned out to be Julian.
While John Lennon made a huge effort to be there for his second son, Sean, it was a lesson learned by painfully not being present for Julian’s life after John’s divorce from Cynthia, Julian’s mother. 
Several years after John’s passing, Julian’s debut album came out – and like many people did at the time, I actually thought it WAS John. The resemblance between the two was astounding. Of course, it was not a lost John Lennon track – it was Julian singing Valotte – a massively talented artist in his own right. (Like so many children of rock stars, separating his own art from the shadow of his dad’s legacy would not be easy.)
Many years later again, I was lucky enough to meet Julian – to share some strategic ideas and talk about possibly collaborating down the road, should the opportunity arise. We shared a deeply moving conversation that day about his life and his work – and we discussed the amazing (and diverse) body of work that Julian had created to that point – as a musician and as a photographer. (You can see Julian talk about his photography in an interview with CBS Morning Show.)
At our meeting, after a warm greeting and a hug that spoke more of old friendship than new colleagues, I shared with Jules a two-page document filled with ideas and possible points of collaboration down the road, and I suggested that he start a foundation. Not long after, Julian launched his charity, The White Feather Foundation.
White Feather refers to Julian’s experience and belief that his dad reached out to him after he was killed – that if Julian ever saw a white feather, he should know John was present for him. Time passes so quickly. White Feather was started several years ago now. Its work is huge. It embraces environmental and humanitarian issues in conjunction with partners from all around the world, raising funds for a more sustainable world for every living being. White Feather has done everything from supporting artists to marching to end bullying to building an orphanage in Sri Lanka. One project at a time, White Feather builds better lives and stronger communities. In 2008, Julian was honored by the Better World Environmental Award by Prince Albert of Monaco.
And his legacy work doesn’t stop with White Feather – or his music – or his breathtaking photography. Julian has also invested his time, over the last several years, buying and gathering memorabilia of his father’s life and the Beatles’ long journey. In 2011 he published a beautiful coffee table book entitled “Beatles Memorabilia: The Julian Lennon Collection” featuring many of these valuable artifacts.
Today Jules releases the single “Someday” from his newest CD “Everything Changes”; the CD is a breathtaking collection of some of the most beautiful tunes he has ever written – and he took his time with it. It took several years before Jules was ready to release this latest compilation & it was well worth the wait.
Looking at his 50th year, you cannot miss that Julian has carved “legacy” everywhere in his life. He has built careers as both a musician and a photographer – and now as a curator of his father’s memory. One memory and memento at a time, Julian gathers the pieces, near and far, and builds on the memory and the journey, one feather – and one step at a time. I can’t wait to see what Jules does next, but whatever it is it will have meaning and impact, and I’ll be there to support his efforts.
To Support the White Feather Foundation, please visit: https://WhiteFeatherFoundation.com
Until next time,
Kelli Richards, CEO of The All Access Group, LLC
“Indoor” Google Maps
As revolutionary as Google Maps was, bringing instant, step by step directions straight to peoples smart phones; Google is in the process of once again releasing possibly the most game-changing technology to the maps industry since the invent of the sextant: indoor maps.
But before we explore the technology, its uses, and how it will change your day-to-day life, lets discuss the changes of the map-making industry, and how it grew with the development of new technology. The cartography industry grew in large part due to the intellectual expansion in Ancient Greece, and philosopher’s creation of basic mathematics, as well as geometry and calculus.
Surveyors used these new techniques to physically measure, plot, and illustrate landscapes by hand, without the use of some of today’s most fundamental tools. Map making became exponentially more accurate following the invention of the devices like the compass, sextant, and theodolite. The compass, of course providing the map maker with the essential cardinal directions; the sextant is a navigational instrument used to determine elevation above the horizon, in other words a sextant allows you to calculate a “line of position,” a path, along the surface of the earth. When used with other triangulation devices, individuals are able to determine latitude and longitude; and a theodolite is used to measure horizontal and vertical angles in relation to specific sites, allowing for greater measurements in surveying.
These devices, as well as countless others, allowed for greater world exploration and more accurate cartography of both “new” and inhabited lands. And while map making is dramatically different today in relation to ancient cartography in that the technology used is far more developed, the basic concepts remain. But in a time period in which rain forests are being destroyed, giving way for more urban living, where buildings scrape the sky, and people drive everywhere in their various automobiles- the need to efficiently maneuver around is incredibly vital.
Yes, we have had accurate maps for centuries now, but we still lack written, easily accessible indoor maps. And the “You are here” displays in malls don’t count, as they draw more of a parallel with mouse mazes than real usable maps. Rather, imagine being able to look up directions to a doctor’s office, classroom, or meeting location days before your actual appointment. Or running late to a job interview and being able to find the fastest step-by-step directions to places within a building. Google is currently making maneuvering around buildings far easier with their creation of indoor Google maps software.
This software, which is available on both iPhones and Android devices provides the user with a floor plan of the building they are in, allowing the users to figure out where they are, and orient themselves with their environment- even showing you what floor your on. Indoor Google maps will appear right through the Google maps app, allowing you to plan your entire trip from the comfort of your home to the room of your final destination. Talk about better than door-to-door service.
Until next time,
Kelli Richards, CEO of The All Access Group, LLC
Google: Street View or Street Fight?
The two-year investigation into Google’s “Street View” privacy violations from 2006 to 2010 culminated a few weeks ago, with a $7 million fine and Google’s promise to educate both their employees and the general public about protecting private data. The case, brought by 38 US states, against Google alleged that the internet giant collected private information including passwords, email addresses, and medical and financial records, when Google cars scoured roads across the nation, accumulating images for the Street View aspect of Google maps.
While the $7 million fine is pocket change for a company worth upwards of $200 billion, this settlement is significant, as Google is once again associated with privacy violations, hurting their public image. Previous privacy violations included the sharing of personal information and internet search queries of users to third parties; Google cookies working with Viacom to keep records of videos watched on Nick and NickJr.com; using security settings on Safari to track online activities of iPhone owners; and, automatically connecting all Gmail users in Google Buzz, making data public without permission.
So this lawsuit against Google for the collection of private data is just the most recent of numerous privacy infringements that are directly associated with the revolutionary business that is Google and certainly won’t be the last. The Google Glass Project, which I have already discussed, comes to mind immediately regarding the potential of privacy infractions that could be brought about by Google’s game changing technology. Google Glass offers a combination of wearable computing system, and introduces augmented reality (virtual reality which aims to duplicate real world environments on computers) for the first time in the form of glasses.
Hardware like this, which allows users to take videos of everything they are seeing and hearing with a simple tilt of the head or voice command already raises privacy concerns before taking into account the development of huge amounts of software, which you can be sure will be invented, in the not so distant future.
Google’s mission to, “organize the world’s information and make it universally accessible and useful,” has made the company a trailblazer, whose growth is only paralelled by the cyber laws, which its growth has created and in turn, broken.
Following the mantra, “better to seek forgiveness than permission,” Google has spearheaded the seeming exponential growth of the Internet (and its market dominance,) acting first and asking questions later. But what has made the privacy violations associated with Street View, and most likely Google Glass, so scary is its ambiguity.
The idea of a random car patrolling the streets, or an arbitrary person with glasses, having access to personal data ranging from medical forms to passwords is extremely worrisome. However, this is the life of an innovator, one pushing the limits – socially, economically, judicially and technologically, and Google is definitely one of the biggest innovators in recent memory.
So while Google Street Views’ privacy infringement is just the most recent of Google’s privacy violations, it is simply the result of Silicon Valley’s redefinition of both worldwide communication, the accessibility of information and the expansion of knowledge. For now, Google’s promise to educate its employees and its users on how to protect personal data, seems to be a step in the right direction, in protecting users’ private information.
Until next time,
Kelli Richards, CEO of The All Access Group, LLC
Tom Silverman
From Rotary Phones to ??? – The Every Changing Market of Communications
Snapping “selfies” (self-taken pictures) on the beach while drinking margarita’s and uploading them to social sites might be a good way to share the moment with friends, but the potential for bosses and professional colleagues to see the less-than-scandalous, but inappropriate-for-your-brand pictures is always lurking close behind. Snapchat, a currently trending app, has found a way for you to avoid awkward looks at the office, but still let your friends in on how your weekend getaway was spent.
Snapchat is for picture and video messaging only. For instance, it’s an easy and fun way to let your friends know what they missed out on when they turned down your concert tickets with a simple video message. You can control how many seconds the message is viewed (the limit is 10 seconds), and who sees it. Users can also add captions to their pictures and videos. Send a video of your baby’s first steps to your whole family in an instant, just remember to save the video (or picture) before you send it, because once it is sent, it is gone forever. Snapchat permanently deletes all of the pictures and videos that you send and receive after you’ve viewed them.
With the digital age exploding, communication is an ever-evolving market right now. It seems like a lifetime from rotary phones to smartphones, and the changes are coming at a faster and faster pace.
Some other apps changing the instant communication landscape are WhatsApp and Voxer. With these apps you can send a text message, voice clip, or video snippet with just a touch of a finger on your smartphone. The best part? They’re practically free.
WhatsApp costs $0.99 to download, but sending and receiving text messages and videos is free. After a simple download, users can enter their phone number, which the app software adopts as a username. WhatsApp syncs the contacts stored on the device and adds people –who also have the app. Once the app is set up, you can send unlimited texts, pictures, and videos. Another perk of this app is that you can use it internationally. Have a friend in England? Don’t worry, you can still send them pictures of your cat (Milo, in my case) or steamy mug of morning java. The app also makes chatting with a group easy; just add a subject line and people to the group to start messaging.
Similar to WhatsApp, Voxer also allows its users to text and send pictures, in addition to sending voices messages. Voxer yanks on your inner child’s desire to play because it is, in essence, a glorified walkie-talkie. The focal facet of this app is its push-to-talk feature. Want to remind your husband to pick up the kids from school? Send a verbal message in seconds.
There will always be a demand for a faster and better means of communicating. Who knows, one day soon we might even remember to go old school and communicate face to face. The invaluable power of a REAL connection, in real-time. Mind blowing, right?
What do you think will be next for communication technology?
Until next time,
Kelli Richards, CEO of the All Access Group, LLC
Jordan Glazier
The Virtual Power of Eric Whitacre’s Choir: Involving the Masses in Music
Not since the supergroup “USA for Africa” sang, “We Are the World,” in 1985 has a song collaboration inspired such a global response. But this time, instead of celebrities contributing their part, from inside a studio in California, the contributors are average people, working in front of their computers, in the comfort of their own homes.
Just as Lionel Richie and Michael Jackson did before him, Eric Whitacre – minus the logistics – has created a musical sensation.
Jumping in the way back machine for a moment, Eric Whitacre’s interest in music began when a friend convinced him to join his college choir, primarily because of the pretty girls. It was the “Kyrie” from Mozart’s Requiem, however, that sparked his passion. In a recent TED Talk, Whitacre spoke of this experience saying it changed his life. He then felt as though he was part of something bigger than himself.
Whitacre went on to write pieces, which were published, got Masters degree at the Juilliard School, and became a renowned composer and conductor. But it would not be Mozart or even an inspiring professor that would be Whitacre’s muse for his most recent project, it was a fan video submitted on YouTube.
The fan sang the soprano line of “Sleep,” a song Whitacre had composed, and it gave him an idea. If he could get 50 people to sing a part of one of his songs and post the video to YouTube, he could string the videos together to create a virtual choir. He decided to upload a conductor track of his song, “Lux Aurumque,” and waited for would-be artists to take an interest.
The project, when completed, received 1 million hits in its first month. You can view the video here: https://www.youtube.com/watch?v=D7o7BrlbaDs
With such a big response, Whitacre decided to do a second collaboration, this time using his song, “Sleep,” which inspired the project from the beginning. At the end of the submission process, 2051 videos from 58 countries were uploaded to YouTube. By working virtually, with technology at the fingertips of millions of people from all corners of the Earth, what used to take years to achieve, is now possible in months, weeks, and sometimes hours.
(View the, “Sleep” collaboration video here: https://www.youtube.com/watch?v=6WhWDCw3Mng)
Similar to Eric Whitacre, I understand the power of global connectivity, networking …community. It is at the core of my All Access Radio show each week (which is approaching its one millionth download this month). In one form or another, it has always been in collaboration that human beings create our best works. Even those who work in isolation will depend upon networks and colleagues to launch their projects once they’re completed.
So this blog comes with a question: What is YOUR legacy project? Where are your communities? Are you building a choir of support around you?
Until next time,
Kelli Richards, CEO of the All Access Group, LLC
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The Short Lifespan Of Twitter’s Ill-Fated Music App
Music has been the lifeblood of many social media services, but it appears that Twitter will not be one of them. Social media music sites have prospered, with CNET reporting that Spotify recently topped $500 million in revenue. At the same time, however, Twitter has decided to fold its hand in the music business and get out of a hashtag-based sound promotion service. What proved to be the sour note in this social media foray?
Kindle Matchbook: A Blazing Digital/Print Marriage
Amazon’s newly launched program, Kindle Matchbook, has teamed up with publishers and authors to create bundled packages, which allows you to buy the digital version of the books you own or purchase in the future for a discounted price.
The War of Superiority: Technology vs Manpower
Video games not only act as a watermark, illustrating modern technological advancement, but may also be a platform to launch further innovation. From computer simulated and controlled Mars rovers, to the US military’s use of unmanned drones, “video game technology,” may be more vital than you realize for modern advancement.
Steve Turnidge
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-steve-turnidge
Google and YouTube: Making Beautiful Music Together (for You to Buy)
Google has its eye on the music industry, and as we all know, Google usually gets what it wants.Here are Google’s plans for becoming a major music industry player through the power of YouTube.
Jim Guerinot
listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-jim-guerinot
Andrew Romans
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-andrew-romans
NASA’s Stunningly Beautiful Space Now on Instagram!
While such a decision may not have monumental significance to either NASA’s space programs or the every day lives of the majority of people, it is definitely an awesome decision with various benefits that may brighten all of our days.
An Inspiring Leader & Mentor: Alan Cohen
As a coach and a mentor myself, I think it is very important to have your own coaches and mentors in life and in business. I’ve been privileged to have a mentor whom I don’t know if I could grow my business or career without. Alan Cohen has written about 24 bestselling self-help and personal development books, and he is my mentor in my coaching practice.
Hooked on TV or Apple TV or Maybe Both?
I have been hooked on my Apple TV ever since I set it a few months ago.It carries all of my music, movies, and TV shows around for me. I access iTunes, Netflix, Hulu, Youtube, HBO Go, ESPN, etc.
Bruce Burtch
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-bruce-burtch
iTunes Radio: Have They Hit It Out of The Park?
Similar to its competitors, iTunes Radio, allows the user to create personal radio stations based on a specific artist, song, or genre. But where iTunes Radio differs from other learn-on-the-fly radio stations is the option to listen to 250, DJ created and genre organized stations.
Jay Samit
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-jay-samit
Bestseller Event
“5 Steps to Writing and Launching a Bestseller” Come to this 1-day Workshop and Gourmet Lunch featuring the LEADERS in How to Write a Bestseller and Build REAL Online Branding. AUTHORSHIP is the KEY to being a RECOGNIZED LEADER Friday, November 15th, 9:00am-4:00pm with Gourmet Lunch and High Powered Networking Regale Winery, Los Gatos, CA Featuring: Kelli Richards, Bud Smith, Joanne Lehmkul, Mary Agnes Antonopoulos and some surprise guests: Bestselling Authors and Leaders. Your Investment: $297.00 EARLY BIRD until 10/15/13 ($397 after 10/15) Come to this 1-day Workshop and Gourmet Lunch featuring the LEADERS in How to Write a Bestseller and Build REAL Online Branding. In the last two years, I’ve written 2 Amazon bestsellers, and what I’ve learned is that moving a book from idea to fruition to LAUNCH to success is a huge undertaking. If you haven’t written a book yet, this is a MUST do to be seen as a leader in your industry. Join me and 4 amazing speakers as we expertly cover theTOP 5 Steps in writing and launching a bestseller! 1. Book Development – What’s Your BEST / Next Book? 2. Write for Your Audience, not Yourself 3. Create Your Publishing and Marketing Plan TODAY 4. Build Your Author Platform 5. Cracking the Code for Amazon Bestsellers This event will focus on supporting attendees to leverage and create a powerful authorship PLAN and online presence and brand, recruiting valuable brand advocates to build a successful launch, AND blowing past roadblocks around writing, while providing networking opportunities to get to know – and support – other attendees. This exclusive 1-day event will give you the opportunity to work personally with Kelli Richards and her valuable guest speakers – serious and respected mentors in their field – to accomplish powerful results and learn to use AUTHORSHIP to showcase your LEADERSHIP. This event is perfect for Entrepreneurs, Creative Thinkers, Professionals, CEOs, and Small Business Owners. Our Host: Kelli Richards Kelli Richards is a recognized thought-leader in digital music and entertainment with deep expertise in digital distribution and branded content, plus experience working with a plethora of luminaries and innovators. She drove music and entertainment initiatives at Apple for 10 years, and helped to birth a whole new consumer movement around disruptive technologies and emerging business models. As President of The All Access Group, she has worked closely with the author of “Instant Customer Revolution,” which explains wide range of start-ups, Fortune 100 companies, and established artists and industry leaders alike. She has served as a sought-after strategic consultant for the past 15 years. Kelli Richards will help you: Define your BEST / NEXT book and define what your audience wants to know; Develop powerful connections that lead to speaking opportunities and a recognized role as a Thought Leader in your industry; Identify the roadblocks preventing you from achieving your bestseller goals. Floyd Earl ‘Bud’ Smith Bestselling Author and Speaker, Bud Smith Million-selling author Bud E. Smith has written about creating Web pages, green computing, and healthy eating using chia seeds. Bud has also helped create technology products for blind people and launch protests for slowing climate change. He holds a BA from the University of San Francisco and an MSc from the London School of Economics and is currently based in Oakland. Common threads and lessons learned from for over 20 years of writing. How to become a bestselling author over, and over, and over again! Using a pen name to help build your brand. How to LEVERAGE your bestseller status to be a sought after author and speaker. Bestselling Editor, Mary Agnes Antonopoulos Mary Agnes Antonopoulos, Social Media & Branding Expert, “How to Crack the Amazon Code & Use Your Social Presence to Launch Your Bestseller.” Mary Agnes is a respected social media strategist with over 100 successful social branding and marketing campaigns for a variety of clients, including NY Times bestselling authors: Jack Canfield, JJ Virgin, and Christine Comaford; and Amazon bestsellers: Libby Gill, Kelli Richards, and many others. Mary Agnes will share: 45-minutes: Going from confusion to an easy, how-to toolkit to create an effective social media campaign in only 4 hours a week to LAUNCH your Book; How to Crack the Amazon Code to reach #1 in your category; Realistically reach over 80,000 people through Linkedin, Twitter, Facebook, YouTube, iTunes and BlogTalkRadio to help you launch your book! Professional Authors’ Assistant, Joanne Lehmkul: Joanne Lehmkuhl is the Owner and Founder ofVirtual Ms. Moneypenny, LLC. Her specialties include marketing support, client relations, group coaching programs, online research, business systems and resources, and publishing services. She holds a certification in Internet Marketing and is also a certified Professional Author’s Assistant. In addition to serving as Director of Finance for Women in Consulting (WIC), Joanne is also a member of the Mountain View Chamber of Commerce and Business Networking International (BNI), Premiere Chapter, where she serves on the Mentor Committee. Joanne will share: 10 tips for new authors that guarantee non-fiction success; Book Development, Publishing and Marketing Planning; Have Clear Positioning and the Beginnings of an Author Platform AND Create an Online Media Kit! Your Investment: $297.00 EARLY BIRD until 9/20/13 About Regale Winery: Inspired by Italian landscapes and Old-World villas, Regale Winery provides an opportunity to share the relaxed and sophisticated lifestyle that surrounds the production of wine. Time seems to stop upon walking into our colorful and intimate garden vignettes featuring beautiful fountains, a spiral herb garden, outdoor fireplaces, a bocce ball court, and a traditional wood-fired oven. Three varieties of olive trees line the property from which we hand-pick and press the olives to produce our Estate Olive Oil. Welcoming and intimate, the second floor dining room features a vaulted travertine ceiling, Italian fresco paintings, Venetian plaster, and ornate fireplaces to create an old-world Tuscan atmosphere. The room opens onto a heated, open-air terrace with breathtaking views of the coastal range and our formal gardens. Just ten miles from downtown Los Gatos with no sharp turns or intimidating roads, experience Old World wine country without flying overseas or leaving the foothills of Silicon Valley.
An Interview with Paul Myers, Canadian Author, Musician & Journalist
My recent Blog Talk Radio guest was Paul Myers. Paul is a Canadian author, journalist, musician, and songwriter, and the brother of comedic actor, Mike Myers. After a brief stint as songwriter and frontman for indie rock band, The Gravelberrys -which enjoyed a moment of fame with their alternative hit “Wonder Where You Are Tonight”- Paul began devoting most of his time to music journalism. Paul’s first book was the authorized biography of the Bare Naked Ladies, called “Public Stunts, Private Stories,” which was published back in 2001. He wrote his second biography in 2007, “It Ain’t Easy: Long John Baldry and the Birth of the British Blues.” He later wrote the script for John Orchards film of the same name, which lead to Myers’ nomination for a 2008 Gemini award for best writing in a documentary program or series. You can hear our full interview on my website at https://allaccessgroup.com under the Resources Tab/BlogTalkRadio Until next time, Kelli Richards, CEO of The All Access Group, LLC
Discover Your Next Favorite Artist With Set.fm
As new ideas, inventions, applications surface one has to begin to wonder where the next advancement will come from? How revolutionary will it be? Who will think of it?
Tim Quirk, Head of Global Content Programming for Google Play
Tim Quirk helped build the joint digital music venture Rhapsody in 2001, serving for many years as the VP of Music Programming as establishing himself as a pioneer in the digital music industry. In 2010 he left Rhapsody to help launch Google Play, where he is currently breathing musical life into the technology giant as the Head of Global Content Programming for Google Play.
Music Therapy for Children With Autism?
Most children with Autism have difficulty with performing eye contact; music therapy works to help this in miraculous and numerous ways..Undoubtedly Music Therapy can and had had a major impact on some children’s lives.
CEO of All Access Group Honored as One of The Top 10 Consultants on MO.com
Cupertino, CA – September 2, 2013 — Kelli Richards, CEO of The All Access Group LLC, a highly sought-after consultant, mentor, speaker, events producer, and #1 Amazon Bestselling author was recently honored by MO.com as one of the top 10 consultants across all industries.
Paul Myers
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-paul-myers
Playground Sessions: The Untraditional Piano Teacher
Playground Sessions may be your opportunity to learn to sooth crowds with melodic sounds of the piano like Mozart or Chopin did before us. Co-created by the music legend Quincy Jones, Playground Sessions is an interactive music curriculum that allows users to learn to play the piano in the comfort of their own home, with no physical teachers present.
Tech’s Bringing Sexy Back: Taking Advantage of Technology’s New Image
Hollywood exudes sex appeal, glamour, and stardom. Now, that glamour is spilling over into other industries — including the tech world. Hollywood stars are funding and branding startups. Celebrities are joining companies as CMOs or creative directors. And now, they’re developing their own brands on the side, too: think Jessica Alba’s eco-friendly baby business, The Honest Company.
Innovation: Goodyear married to Zeppelin; Boeing delivered “Sky Interior”
Innovation in the skies: Goodyear married to Zeppelin; Boeing delivered “Sky Interior”. The Goodyear blimp is almost as recognizable as Shaq in kindergarten. The blue, silver, and yellow balloon looking like a floating football, periodically floats around during the summer and sticks out like sore thumb; offering an ingenious marketing play for the tire company. But what are the uses of Goodyear blimps besides causing an association between flying footballs and car tires? Well in truth not much.
Matt Emerzian, Founder of Every Monday Matters
I recently chatted with Matt Emerzian, founder of Every Monday Matters on my BlogTalkRadio show. Matt has an amazing and powerful story. A few years ago, Matt was enjoying a successful career in the Los Angeles music industry as the Senior VP for a music-marketing firm run by Robert Kardashian. He was managing promotional projects for artists like U2, Coldplay, Usher, and the Black Eyed Peas. Matt got an amazing gift. One day he got a wake-up call.
Adobe Systems Marketing Cloud
Earlier this week Adobe Systems completed their acquisition of Neolane- a company that specializes in integrating both online and offline marketing data, solidifying Adobe’s platform for their “Marketing Cloud.” But what is Adobe’s Marketing Cloud, and why is this $600 million purchase important?
IFTTT – “Put the internet to work for you”
This Rube Goldberg-esque application is called IFTTT, pronounced “Gift” with a silent “G” (Billy Madison would have a tough time with that one) and is, according to their website, a “service that lets you create powerful connections with one simple statement,” called a recipe. These “recipes” work on an “If This Then That” platform, the “this” being a trigger, and the “that” an action- in attempt to mimic, and even follow through on our impulses automatically.
Fireside Chat with Ralph Simon, President & CEO of Mobilium Global
I recently welcomed Ralph Simon on my Blog Talk Radio Show. Ralph Simon is acknowledged as one of the founders of the modern mobile entertainment industry. Over the last 15 years, he has been a prominent global mobile trailblazer and innovator. Ralph serves as President and CEO of the London-based Mobilium Global, which provides high-level strategic advice and guidance to mobile handset makers and others – and he co-founded the successful Zomba Group.
David Rohlander
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-with-david-rohlander
Ralph Simon
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-ralph-simon-0
Why You Should Learn From Steve Jobs, Not Idolize Him
Imitation may be the highest form of flattery, but it’s not a winning-business strategy. Without a doubt, young entrepreneurs can learn endlessly from Jobs’ example, but they shouldn’t adhere too closely to his image. After all, he may have been a design genius but he did ruffle a few feathers.
Q&A with Brent Wilkins
I recently had the opportunity to talk with Brent Wilkins, Vice President of Global Business Development at Skullcandy Inc., a company that markets and distributes performance audio and gaming headphones and other accessory related products.
Linda Tucker
Listen to the entire podcast here: https://allaccessradio.libsyn.com/one-womans-journey-to-save-the-white-lions-of-south-africa
Excel –Canvas or Spreadsheet?
When you first hear the word “Excel” do you immediately cringe? Does it remind you of spreadsheets, graphs, and formulas? For most people in the business world, using Excel can be compared to an alarm clock repeatedly beeping in the middle of the night with no shut off button; that’s a horrifying thought. But for one man, using Excel doesn’t coincide with rows and columns of numbers. For 73-year old Tatsuo Horiuchi, Excel is just another canvas to paint on.
Brent Wilkins
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-brent-wilkins-of-skull-candy
Working Behind the Scenes with Dave Stewart
Watch the video below as share with you some insight on just how fun it is working with artists like Dave Stewart as a producer.
iWork for iCloud
It seems like it was just a matter of time before Apple coordinated its iCloud technology, currently used for bringing media stored in iTunes (music, movies, tv shows, etc.) to all your Apple products, with its iWork platform- syncing Apple’s version of Microsoft Office to iPhones iPads and Macs alike.
Fireside Chat with Dave Ulmer, author of “The Innovator’s Extinction”
Dave Ulmer, original founder of Roxio and recent Managing Director of New Growth Businesses and Head of Global Cloud Business for SingTel, has had a successful career of creating and launching multiple new businesses and products. He has been a colleague of mine for almost 15 years and I was happy to welcome him on my Blog Talk Radio show last week.
Futuristic Mac Pro “Pretty Hot”
In a rare move at the Worldwide Developers Conference in San Francisco on June 10th, Apple offered a sneak preview of what Philip Schiller, Apple’s Senior Vice President of Worldwide Marketing, calls “the most radical Mac yet.”
Q&A with Debbie Gisonni, CEO of Sillheart Institute
On this week’s Blog Talk Radio Show I spoke with Debbie Gisonni, a best selling author, holistic lifestyle advisor, and corporate leader who inspires people to make simple changes that radically improve their self-awareness, well-being and success. A charismatic speaker and media guest, she is the CEO of Stillheart Institute, and was one of the first and youngest women publishers in high tech, as Publisher of Network Computing and Publishing Director who launched InternetWeek.
The ‘Sound City’ Documentary Reminisces About a Simpler Time
As the music industry settles into the post-pro-tools world, the documentary is a homage to the way things used to be. Long recording sessions, a dirty studio and some of the best music in history. That’s legacy of Sound City.
An Intimate Talk with Michael Dorf of The Knitting Factory and City Winery
I recently invited Michael Dorf, former chairman and CEO of The Knitting Factory and founder of City Winery, to talk with me on my Blog Talk Radio show, All Access Radio. Michael, being the entrepreneur that he is, started the Knitting Factory, a combination café, art, and performance space housed in Lower Manhattan at age 23. He left the Knitting Factory in 2003 and transformed his career from art and music to incorporate another passion, wine. He created City Winery in 2007, the first fully operational winery in Manhattan.
Google: Pioneering Meaningful Controls to Prevent Child Pornography
With so many ways to access, share and distribute information on the internet, is it possible to put meaningful controls in place to prevent child pornography? And if removing the offending pictures is achievable, what happens when they reappear in another location? For all of the benefits the digital age has brought us, the rarely discussed world of online child pornography is the one defect that has yet to be addressed. Fortunately, Google is about to implement a change that will drastically reduce online child pornography.
Debbie Gisonni
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-author-debbie-gisonni
Letter from Kelli for June – Linda Tucker, Saving the White Lions
This month I had the amazing opportunity to interview Linda Tucker on my weekly “All Access Radio” podcast (I’ll share that interview in my July newsletter, be sure to watch for it!). Linda has devoted her life to saving the white lion. Yes, the animal.
Do Female Music Artists Have a Lock On The Industry?
After taking the stage at “Sound For Change” in London on June 1st, Jennifer Lopez declared that “women have taken over the music industry.” The event was presented by Gucci’s “Chime for Change” charity, which seeks to promote health, equality and justice “for every girl, every woman, everywhere.” J-Lo joined fellow female superstars Beyonce, Madonna, Ellie Goulding and Mary J Blige for a series of performances designed to “put girls’ and women’s issues on the world’s stage.”
Michael Dorf
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-michael-dorf-city-winery-knitting-factory
Zack Zalon
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-zack-zalon
Kip Winger
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-an-intimate-fireside-chat-with-kip-winger
An Exclusive Interview with Stewart Copeland, Drummer from The Police
I recently talked with my good friend, Stewart Copeland, a film composer, musician and the drummer for The Police on my Blog Talk Radio show, All Access Radio. Stewart has an extensive and diverse resume. We started the interview talking about what motivates him and what passions drive his choices. Steward said, “It has to be creatively amusing.”
Warp-Speed: A Promising Future for Spacecraft or a Trekkie’s Daydream?
Hollywood films have championed the image of spacecrafts moving at unimaginable speeds, traveling seemingly faster than the speed of light. Whether referred to as “warp speed,” “super drive,” or “time travel,” movies from Star Wars to Star Trek to the satirical Space Balls, have all taken advantage of an apparently unrealistic form of transportation. But what if this incredibly efficient yet fictional type of travel was more practical than we ever imagined? What if “warp speed” was no longer in the realm of science fiction, but a mainstream, sensible mode of transportation?
An Inside Look At My Relationship with Irene Cara
In the video below, I briefly discuss my working relationship with Irene Cara, singer and actress. Cara is most famous for her role in Fame and Academy Award winning song, “Flashdance…What a Feeling.”
The Continued Convergence of Music & Tech: Laptop Orchestras
Remember lugging that giant trumpet case to and from school just so you could be a part of the school band? Half the time you forgot to bring it and the times you remembered, your arm was sore by the time you entered the school’s doors. Or maybe you just regret never having had the musical instrument experience at all. Well here is your opportunity to combine some of the skill sets you already possess to be part of an orchestra. But instead of the use of a traditional instrument, a laptop is all that is needed to become a part of a unique ensemble.
Can Google Give Spotify the Smackdown?
Google has set its sights on releasing a music service to take on popular options such as Spotify, Pandora and Rhapsody. Their recently announced streaming music service — Google Play All Access — is poised to make quite a splash in the market.
What is It?
Alice through the Looking Glass (The Corning Glass, that is…)
In the near distant future, all of the surfaces in your house are made of high-tech glass. Instead of following a recipe on your tablet, your glass countertops now become the display. Does this make your spine tingle? Does it feel uber-tech, light years away? Like something only Steve Jobs or Captain Kirk would have access to? Nope, it’s coming to your doorstep.
Q&A with Hank Barry, Co-Chair of Sidley Austin
I welcomed Hank Barry, co-chair of Sidley’s Emerging Companies and Venture Capital practice, on my Blog Talk Radio show last Monday. I met Hank during his tenure years as the CEO at Napster.
Hank Barry
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-hank-barry-of-sidley-austin
The Scoop on Zach Zalon, Former President of Virgin Digital
I recently talked with Zach Zalon, the co-founder of Wilshire Axon and former President of Virgin Digital, the digital platform for Virgin’s Entertainment Group. We discussed his inspiration for launching Virgin Digital and the philosophies that have structure his career.
Social TV & Second Screen: How Television Captivates Fans Using Social Media
Are you guilty of calling up Carson Daly in the early 2000’s and requesting a song on MTV’s show, Total Request Live? MTV is just one early example of viewers interacting with television. American Idol has also been notorious for enabling fans call in or text to vote for their favorite contestant for nearly a decade, but with the growing popularity of social media, we’re seeing an expansion of audience participation and networks are taking it a step further.
Julian Lennon and the White Feather Foundation
In the video below, I talk briefly about my relationship with Julian Lennon and his charity, the White Feather Foundation, who celebrated its huge gala late last week. To Support the White Feather Foundation, please visit: https://WhiteFeatherFoundation.com
Stop Wishing Your Life Away- THRIVE
Fearless people not only live amazing lives and achieve great heights — fearless people take on projects from which the rest of us would run. Thrive! Stop Wishing Your Life Away…
Are You Ready to THRIVE?
Do you ever feel like your life is passing you by? Like there are things you’ve wanted to do and make happen, but you just haven’t gotten around to doing them? Do you feel like you’ve been distracted or lived a life of excuses or have felt pressure to keep up with the Joneses, but the harder you try, the more it slips away? It’s time to get real and get empowered. It’s time to THRIVE.
Tech Advances for a New Century – Fingerprints as Credit Cards
Imagine going to your local Starbucks and instead of having to rummage through your wallet in the morning, simply pressing your finger to a scanner and walking out. Headache averted. Want to know more? Read on for a 4-minute history and update on Scanning for Payment.
Twitter Music
Twitter organizes its music selection into four categories: Popular, which they describe as “new music trending on Twitter;” Emerging, “hidden talent found in the Tweets;” Suggested, “artists you might like;” and #NowPlaying, “tweeted by people you follow.”
Alexis Roddich
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-alex-bogusky-0
1-day Mastermind & Branding Event w/Lunch w/Kelli Richards, Mike Koenigs and MaryAgnes Antonopoulos
In this 1-day Mastermind & Branding Event with Internet GIANT Mike Koenigs, and Social Strategist Mary Agnes Antonopoulos, Kelli Richards will focus on supporting attendees to leverage and create a powerful online presence and brand, build valuable connections, AND set achievable goals, blow past roadblocks and support other attendees. This exclusive group will work with Kelli Richards and her two valuable guest speakers – serious and respected mentors in their field – to accomplish powerful results. This event is perfect for Entrepreneurs, Creative Thinkers, Professionals, CEO’s, and Small Business Owners.
Leap Motion, Welcome to the Future
Developers at Leap Motion may be in the process of creating the most revolutionary tool to hit computers in decades: the ability to control your computer using just your hands and simple finger movements. The Leap Motion device is a flash drive size gadget that connects to either your Mac or PC and instantly allows you to manipulate the three-dimensional model on your screen.
Celebrating 50 Years of Being Julian. A Lennon Legacy and a White Feather of Hope
Today is my wonderful friend Julian Lennon’s 50th birthday. Happy Birthday Jules!
“Indoor” Google Maps
As revolutionary as Google Maps was, bringing instant, step by step directions straight to peoples smart phones; Google is in the process of once again releasing possibly the most game-changing technology to the maps industry since the invent of the sextant: indoor maps.
Google: Street View or Street Fight?
The two-year investigation into Google’s “Street View” privacy violations from 2006 to 2010 culminated a few weeks ago, with a $7 million fine and Google’s promise to educate both their employees and the general public about protecting private data.
Tom Silverman
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-tommy-boys-ceo-tom-silverman
From Rotary Phones to ??? – The Every Changing Market of Communications
Some other apps changing the instant communication landscape are WhatsApp and Voxer. With these apps you can send a text message, voice clip, or video snippet with just a touch of a finger on your smartphone. The best part? They’re practically free.
Jordan Glazier
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-jordan-glazier
The Virtual Power of Eric Whitacre’s Choir: Involving the Masses in Music
Just as Lionel Richie and Michael Jackson did before him, Eric Whitacre – minus the logistics – has created a musical sensation.
Has the Tablet Industry Finally Caught up to Apple? Just ask Microsoft.
Microsoft declared Surface to be: “A feat of engineering and a work of art… With casing made from ultra-light and highly durable magnesium, Surface will change the way you work and play. Run Office apps, watch movies in dazzling HD, catch up with friends and family. Do it all on one beautifully and thoughtfully designed device.”
Google Glass: A Curse or a Blessing?
Yes, Alice, we’ve definitely fallen into the looking glass. Google’s most recent project, Google Glass, will delve far into the realm of science fiction, bringing Tony Stark, Iron Man-esque technology to the masses. The Google Glass project delivers a wearable computer system in the form of glasses, offering hands free messaging, photography, and video recording. Straight out of 007, this offers the ability to share everything you see, live, in real time: directions, reminders, the web – all seen through the lens, right in front of your face.
The “New” Myspace: A Huge Flop
The rise and fall of MySpace has been pretty well documented – twice. In 2006 Google and MySpace reached a blockbuster deal, with MySpace allowing Google to advertise on its site in return for $900 million. The site was quickly bogged down with excessive advertisements, resulting in a slow, seemingly counterintuitive platform. These pitfalls were accentuated by Facebook’s ever-expanding clean and intuitive design. Even to the novice, MySpace was doomed and becoming quickly irrelevant. However, while Facebook has made MySpace an inferior product for almost all players, the latter has continued to provide substantial traffic in a unique niche – for aspiring and acknowledged musicians. MySpace had recreated itself in the social networking industry as a way for musicians and fans to connect; for early releases, news and giveaways. So with the release on the “New MySpace,” in September of 2012 – stewarded by one of the leaders in music, Justin Timberlake – one would imagine that the company would expand on strengths, appealing to the only audience they had left. Well, they didn’t. Big mistakes were made. Instead of augmenting their niche in the music industry, the New MySpace disconnected from their prior self, forcing users to reconnect with every friend and band they were associated with on the “old” site. Britney Spears had around 1.5 million friends on the old MySpace; she now has fewer than 7,000 connections. Similarly Justin Timberlake, the creative director and a partner of the New MySpace, had about 1.5 million connections, and now has only 50,000. So the question now is, can MySpace recover again? It is extremely difficult to see how they can. The errors are not only strategic, of course, the damage to their brand is almost beyond definition. The very last audience MySpace had, the music industry, now has little incentive to continue its use it. And where MySpace falls short, its biggest competitor, Facebook, has grown – gobbling up its real estate and users like PacMan chasing ghosts. Facebook is continuing to up the ante and grow its connections with sites like SoundCloud and Spotify, allowing for easy to use, intuitive sharing of music, targetting up-and-coming and well-known artists. Today’s digital world is about conglomeration and collaboration, a worldwide effort towards expansion; and that is where the “Old” and the “New” MySpace BOTH fall short. As Facebook has embraced the production of applications from outside sources, MySpace stayed in-house. Shawn Gold, MySpace’s former head of marketing and content said, “MySpace went wide – and not deep enough – in its product development. We went with a lot of products that were shallow and not the best products in the world.” And oh yes, they forgot to cater to their audience. Kelli Richards, CEO of The All Access Group, LLC
Sony’s decline: Have they eaten the poison Apple?
“Those who cannot remember the past are condemned to repeat it.” – George Santayana, 1905 For today’s history lesson, we’re going to look at two of the biggest names in the tech industry that have risen and fallen in complimentary distribution with one another since the 1980’s. As one company climbed to the top, the other plummeted but now the tides have changed. I’m talking of course about Sony and Apple, two companies with storied histories that bare some key similarities to each other. In the successes and failures of each company, the brilliance and blunders seem to be passed back and forth. In order to move forward towards the future, we must look back at the past; so let’s take it from the top. The 1980’s were a strange time in America; MTV, big hair, and the Brat Pack are some of the first things that come to mind when I think of that decade. Of course, the 1980’s also ushered in a new era of technology, and Apple and Sony were at the forefront. In the beginning of the 1980’s, Apple came out strong with a record breaking IPO and the Macintosh computer. Things quickly went south for the computer giant, as infighting and a decline in sales ultimately saw Steve Jobs leave the company in 1985; beginning what many would refer to as “the dark years” at Apple. During that same time, Sony had started the 1980’s with dismal profits during a global recession that saw a drop in electronics sales. One of the things that saved Sony was its creativity and drive to pioneer new technologies. While it lost the “format wars” between VHS and Betamax, it was able to move past and eventually develop technologies such as the Compact Disc and Walkman. Similarly, it branched out beyond consumer electronics and got into the music and movie publishing industries; creating a revenue stream that would allow it to profit several times over from single products. Its latest demise, however, came from the company aggressively expanding into new businesses and technologies with little communication or collaboration between the departments. The question now is “Will they bounce back?” Apple was able to bounce back from those “dark years” when Steve Jobs came back. Under his leadership, the company was able to re-focus and re-establish its brand. They were able to focus on creating great products from top to bottom, coupled with a user experience that was second to none. If Sony wishes to recover in the same way Apple did, then perhaps they’ll do the same. Sony’s reach is a bit broader than Apple’s so in order to do that, they’ll need to increase the communication and support between departments. They have all the parts they need to return to the top, they just have to deliver what the customers want. Apple delivered things that consumers wanted before they even knew that they wanted them. Sony’s approach as of late has been more stagnant, where they wait for something to come out and find a way to replicate it. The sting of a few hard blows to a company can send it reeling and certainly bruise some egos. Sony needs to take a whiff of the smelling salts and come out of the corner swinging. Once they return to their roots of innovation, creativity, and quality they’ll be sure to see success once again. Kelli Richards CEO of The All Access Group, LLC
A Focus on The NAMM Show
This Saturday, January 26th, at the Anaheim Convention Center, from 2:30pm-3:30pm PST, I will host an exciting panel of experts for The NAMM Show, “Bands Inc – Running Your Band as a Business (and as a Brand).”
Have Tech Advances Finally Led us into the Jetson Era?
Late last year, a childhood animation icon, the Jetsons, celebrated its 50th anniversary, and sci-fi giant Star Trek isn’t far behind. It’s hard to look around and not see the reality that pop culture so tongue-in-cheek predicted five decades ago. Yes, we have indeed entered an age where most of our lives can be controlled by the press of a button on a box in our hand. Case in point? No, it’s not your TV remote; it’s the Smartphone. There’s very little our Smartphone cannot do at this point. It has invaded every aspect of our life and dazzled us with convenience. You no longer have to be frustrated if you leave your home and forget to move thermostat down (or up) to save energy and practice green habits. We now have the Smartphone-Controlled home, and it tackles everything you can think of – including the thermostat. Smartphones now open the garage, adjust home lighting systems and thermostats – and even know your schedule and regulate your home’s temperature from afar before you get in from work each day. Does anyone else feel like we’ve finally entered the Jetsons era? Are you ready to really think green? How about controlling different room temps, one room at a time. Gratefully, green power advances are everywhere, even on the level of the individual home and person. Of course, tech cannot work without power – which those of us with friends, colleagues and loved ones hit by Superstorm Sandy last year learned on an exponential level. One of the many Jetson-age products to address electric outages is The BioLite Campstove, which converts cooking heat to electricity.Burning twigs now produce electricity – enough to power small appliances (enough to charge your smartphone). No fuel needs, just collect the twigs in your area. It’s also lightweight – at only two pounds, there’s no need to even carry fuel. There’s also a bigger version to fuel a house: a wood burning stove that while emitting heat, it powers small appliances. As tech advances continue on every level, it’s gratifying to see that they have invaded our homes and lives – affecting the world at large and our ecology for the better. It’s about time. Kelli Richards CEO of The All Access Group, LLC
Deborah Price
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-qa-w-deborah-price-money-coach-and-author-0
Hewlett Crist
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-qa-w-hewlett-crist-renowned-guitarist
John Cook
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-john-cook
2012 Music Revenue: Time to Update Our Model
As 2013 starts to get under way, musicians and labels are starting to look back on 2012 to see how they faired. While the final numbers aren’t in yet, it appears that the music industry as a whole took a slight drop in album sales across digital and physical platforms. Preliminary Nielsen Soundscan data is showing a 4% drop in album sales, even with a 6% increase in digital downloads. This data can either be construed as good news or bad news depending on who you are and how you interpret it. Let’s start with the good news. The good news is that the music industry is still here! It seems like every year the RIAA and the major labels are warning us that the music industry as we know it will be forced to shut down completely due to piracy and copyright infringement but so far that hasn’t been the case. As a matter of fact, total music purchases are at an all-time high, selling over 1.65 billion units in 2012 (a 3.1% increase from 2011.) This could be in part due to changing revenue streams and models, as evidenced by the increase in digital downloads. It’s important to note that Soundscan data doesn’t account for revenue from streaming, radio, or subscription based platforms such as Pandora, Spotify, YouTube, Rhapsody, etc. On that note, let’s look at the bad news. While music sales are at an all-time high, streaming and subscription based services are on the rise as well. Spotify topped 5 million paid subscribers in 2012 while cancelling their paid download service that they unveiled in Europe in 2009, though it never quite made it over to the U.S. This is troubling for artists and labels because paid downloads returned more money to them. Similarly, Pandora posted a record number of listener hours and increases in revenue from the year before. The bad news is that both of these services pay fractions of a penny per stream. As a matter of fact, it would take 140 plays on Spotify and 700 plays on Pandora to be equivalent to the royalties paid from one download. So with no shortage of eager listeners and customers, the labels and distributors must find a way to start fairly compensating artists once and for all. Album sales may drop and revenue models may change but without the artist, the music industry will really self destruct. Let’s hope that 2013 will bring great new content to consumers by using new technology while the new technology and distribution platforms find a way to stay afloat while playing fair. Looking Forward in 2013, Kelli Richards CEO of The All Access Group LLC
Brian Zisk
San Francisco Music Tech Summit Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-brian-zisk-of-sf-musictech-summit
Dick Wingate
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-qa-w-dick-wingate-principal-at-dev
Anthony Stonefield
Pioneer of Downloadable Song Distribution and Mobile Ringtones
Robby Starbuck
Music Video Director and Producer Listen to the entire podcast here: https://allaccessradio.libsyn.com/qa-kelli-richards-music-video-director-robby-starbuck
Tom Silverman – Tommy Boy
Founder and CEO of Tommy Boy Entertainment Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-tommy-boy-tom-silverman
Jaunique Sealy
Author and Social Expert
John Rudolph
CEO of Bug Music Listen to the entire podcast here: https://allaccessradio.libsyn.com/live-qa-with-kelli-richards-and-john-rudolph-ceo-of-bug-music
Peter Rojas
CEO of GDGT.com
Ian Rogers
CEO of TopSpin Media Listen to the entire podcast here: https://allaccessradio.libsyn.com/a-great-qa-with-ian-rogers-ceo-of-topspin-and-well-known-for-his-work-with-the-beastie-boys
Michael Robertson
CEO of MP3Tunes.com and DAR.fm Founder of MP3.com Listen to the entire podcast here: https://allaccessradio.libsyn.com/live-qa-kelli-richards-interviews-michael-robertson-the-bad-boy-of-the-digital-music-industry
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