Resources

Trend Towards Borrowing vs Buying Books

In the digital age, many have turned to reading books on Kindles, iPads, and Nook devices among others. Others (including myself) like the feel and smell of reading physical books, folding the corners of meaningful pages to refer back to at a later date, which I often do. However there are several practical challenges when doing so: a) the first is that books have gotten increasingly more expensive (unless you buy them on Amazon and/or used, both of which I often do); b) the second is that you’ve got to have room to store those you want to keep, and c) they’re heavy to carry when you travel, especially if you don’t check bags, which I haven’t done for 20 years.

Another Slant on Purging Clutter (Digital)

By now, you must be living under a rock if you haven’t heard about Marie Kondo’s innovative KonMari Method to help people clear out clutter in their homes (and offices); she’s published two best-selling books on the topic, and now has a wildly popular series on Netflix entitled “Tidying Up with Marie Kondo”. Studies have shown that reducing clutter in our homes and environments leads to reduced anxiety levels, enhances relationships, and even increases productivity. But beyond throwing out books, clothes, furniture and other sentimental items you’ve been hanging on to in your living space, have you considered the psychic weight of the clutter that lives in your computer and on your smartphone? …

Exploring the Rivalry and Respect between Paul McCartney & Brian Wilson

A guy named Jeffrey Stillwell has put together a great video essay focused on the so-called “rivalry” between the Beach Boys and the Beatles; and in particular the relationship between Paul McCartney and Brian Wilson. They were most certainly inspired by each other creatively and each wound up bringing out the best in each other as both are quick to confess. When “Pet Sounds” came out, it blew the minds of the Beatles, and that was a big catalyst to what would become “Sgt Pepper” in terms of musical experimentation — both are still such iconic albums that it’s hard to believe it’s been 50 years (on average) since each was released. This video biopic also chronicles the relationship and interactions between Paul and Brian over the decades, and ultimately the deep respect they have for each other —and it’s worth investing the 20 minutes to watch it.

There’s also a personal tie for me here in a couple of ways. …

The “Happy Money” Movement

LinkedIn.com, August 2019- Two years ago, I was attending a gathering of my advanced coaching graduate alum with our mentor, Alan Cohen, in Hawaii. Alan often invites colleagues of his to join us via Skype as guest contributors. That year, he invited Ken Honda from Japan who had been a successful entrepreneur in Japan — and then went on to be one of the best-selling authors in Japan (selling over 7 million copies of his books worldwide.) I resonated with Ken’s style, demeanor, approach and message immediately. He told us about a book he was working on called “Happy Money” — and I couldn’t wait to read it.

 

Read the entire article here- The “Happy Money” Movement

Anagrams (and Alliteration) Abound

LinedIn.com, August 2019- And now for something completely different. I’ve been noticing intriguing anagrams popping up all around me lately. An anagram is a word or phrase created by re-arranging the letters of another, such as cinema formed from iceman. Many people are familiar with these in doing the Word Jumble in their newspaper. But the ones that have been showing up for me lately are ones that have a little more significance — almost like sign posts that encourage me to slow down and ponder their meaning in my life. Here are a couple of examples that have crossed my radar recently — perfectly normal, and yet (!).

 

Read the entire article here- Anagrams (and Alliteration) Abound

The Title Says It All — This Book Delivers on the Promise

LinkedIn.com, July 2019- I’m recommending a book recently published by a colleague entitled: “Mastery Under Pressure: All that stands between you and your goals…is YOU!

This small but mighty book packs a lot of powerful tips, tools and resources into its 100 pages (!). Author Tina Greenbaum delivers insights and practical strategies to move you out of your mindset and limiting thoughts into high performance and action. We can be our own worst enemies and sometimes we lose our compass along the way. This book is like a roadmap to guide you gently but firmly back onto your path to find (or re-claim!) the success you seek. The principles that are outlined are easy to relate to and while the exercise are ‘simple’, they’re also profound IF the reader is willing to put them into active practice. This book will remain close at hand anytime I need reinforcement.

Read the entire article here- The Title Says It All — This Book Delivers on the Promise

Waiting for the Harvest in Business

As an entrepreneur and/or a self-employed professional, have you ever been in a situation where a game-changing opportunity presented itself to you in business? Something that could “overnight” propel you to a different level of success and financial freedom? Only to find that the brass ring was further away than you thought? And while the opportunity seemed to be realistic and close at hand, it remained elusive for a long period of time; sometimes years at times? I’ve been in such a situation with not one but several ‘big deal’ business opportunities over the past few years. I won’t lie; it has been a trying experience, ranging from being annoying, frustrating and even gut-wrenching — waiting for the dominos to fall and for the scales of justice to be balanced in my favor. Holding my breath and waiting to exhale. …

The Simple Pleasures of Summer

Summer always seems to be a season everyone universally looks forward to. Plenty of fresh air, longer days, warm sunshine, family time, time off for vacations & travel, summer camp, picnics, fireworks, concerts and so much more that’s unique to each person. And of course how we spend time changes throughout the course of our lives. Here are some reflections of how it’s been for me and what it’s meant over the years. …

The “Happy Money” Movement

Two years ago, I was attending a gathering of my advanced coaching graduate alum with our mentor, Alan Cohen, in Hawaii. Alan often invites colleagues of his to join us via Skype as guest contributors. That year, he invited Ken Honda from Japan who had been a successful entrepreneur in Japan — and then went on to be one of the best-selling authors in Japan (selling over 7 million copies of his books worldwide.) I resonated with Ken’s style, demeanor, approach and message immediately. He told us about a book he was working on called “Happy Money” — and I couldn’t wait to read it.

The basic premise behind Happy Money is that most of us have arrested development when it comes to finances. We hold deep-seated beliefs that we adopt from a young age based on our parents’ attitudes towards money — and we’re not typically conscious that we’ve taken on those messages as we get older. As a result, the vast majority of adults struggle with money and finance-related issues. …

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Life Beyond Labels

Bust through Barriers, Move Past Mediocrity, and Embrace Your Creativity as a Result!

Beyond the pandemic that has affected us across the globe externally, there is an equally insidious epidemic that has happened to many of us internally that is not widely discussed but which can be just as crippling – and for far more than a couple of years; for many of us it’s something that if not addressed consciously and mindfully can affect us for our whole life.

I’m talking about the impact of imprinting and conditioning that starts when we’re small and builds over time. Simply put, the effect of others labeling us – and ultimately labeling ourselves – without regard to the often crippling consequences.

No Surgeon General’s Warning

You know how on packs of cigarettes there used to be a warning about how smoking cigarettes could be harmful to your health (duh!)? Well, unfortunately, there’s no such warning about the impact of imposing (nearly always false!) labels on others and ourselves – I wish there were!

Did anyone ever tell you that you weren’t good enough at something? Or that you’d never amount to anything? Or that you weren’t smart enough? Or that you weren’t creative? That kind of labeling starts when we’re young, and it can leave a lasting, lingering imprint if we don’t address it. By contrast, when we have parents, relatives and teachers who encourage our individual gifts and talents, we’re far more likely to thrive – in school, at work and in life!

An avid reader as a child (and something of a loner inherently), I was told I wasn’t good at sports and should stay focused on my intellectual side. As a result, I never engaged in team sports and didn’t pursue athletics in any way other than as an observer. No surprise, when people were chosen for sports teams in school, I was always among the last to be picked.

Though my mom encouraged my sister and me to engage in arts and crafts. Though I actually won awards for my projects, my sister was dubbed “the artistic one,” and me “the intellectual.”

When John Lennon was five, at school his teacher asked him what he wanted to be when he grew up. He wrote down “Happy.” She told him he didn’t understand the assignment, and he told her that she didn’t understand life. Wise beyond his years even then at five years old!

More recently my friend rocker Paul Stanley of KISS recently observed something similar. A mother tweeted how her six-year-old daughter painted an amazing scene in an after-school art club and the art teacher told her she’d done it wrong. She was so upset as art was her favorite thing to do. Paul was mortified. He responded to the child through her mother, “your art is AWESOME!! There is no such thing as doing art ‘wrong.’ There are only teachers who are wrong! Keep doing exactly what you’re doing; I LOVE it!”

How about you? What labels have you carried throughout your life, and how have they impacted how you saw and interacted with the world in terms of barriers or constraints?

Busting Through (Usually False) Labels Is Liberating

As a result of growing up and living these false labels, we adopt belief systems about who we are and what we are and aren’t capable of. And we diminish our capabilities, hold ourselves back, and limit our life circumstances – all because of things others said that we took on as being true about us.

When you realize that you are not the labels others have imposed on you, you can free yourself to take back your power and choose to see yourself differently. When you see that those were just belief systems that no longer serve you (and never did – and weren’t even true!), you are free to take on whatever is calling to you to be and do now.

For example, you’re being led to take up painting (maybe for the first time ever) – but you’ve held that you weren’t creative all your life – try taking a class and dabbling in it; wade in and prove that in fact that believe was a lie.

One highly effective tool to begin breaking loose these old beliefs and thought patterns about ourselves is to question the truth about them. Byron Katie is an author and speaker who teaches a method of self-inquiry known as “The Work” (and has published books and courses on this approach). Effectively it encourages us with four powerful but simple questions to address stressful beliefs, anxieties, and assumptions that may have held us in their grip for years and gently moves us to self-evaluate whether these are really true – and to re-frame new possibilities that are likely to be more positive and freeing allowing us to move forward in our lives with peace and ease.

What Might Be Possible if You Embrace the Label of “Creator” (Get Curious)

A colleague of mine, Steve Chandler, is an inspiring coach and author. One of my favorite books of his addresses this topic head-on – and it’s simply called “Creator” (I highly recommend it).

Can you see how powerful it can be to make some time for introspection to consider where you may have held yourself back by living old beliefs, labels, and limitations that others (or you yourself) have imposed on you that have resulted in you playing small or holding yourself back in life? Can you also see the promise and potential in terms of what’s possible in your life when you shift out of those debilitating mindsets?

I hope you’ll make the time and effort to get curious, take a closer look and evaluate this for yourself. You owe it to yourself and to those you love to take the reins of your life, embrace the truth about your gifts and talents and who you really are, and plot a truly empowered course from here forward. I’d love to hear what you learn. Reach out to me if you want more support with this or just want to share your insights.

Forget Your Troubles, Come On Get Happy

Over the past year, since the pandemic and subsequent shut-downs have up-ended our world, there have been many things to worry about (legitimately). That said worrying is most often a complete waste of time and energy. It doesn’t solve the issues we’re faced with. Clear thinking and focused action solve problems. Worry and anxiety simply mask our thinking (like a Band-Aid) and drain us of vital energy when we could be applying our minds towards tangible solutions. Here are a few tips to support you in reducing your worries and embracing your life.

Take a Closer Look

The next time anxiety strikes and you feel overwhelmed or paralyzed, the best thing to do is to slow down and pause to stop the monkey mind that goes on in your brain. With just a brief break in the action and a deep breath, you can regain your composure, reflect on the situation objectively, and identify possible options to address it. You can reach out for support from trusted others around you as desired to provide you with much-needed perspective and insights.

From there, map out your worry about the situation in detail—and jot down at least three alternate courses of action you could take to address it. Options demonstrate there are several ways you can look at what’s going on, that you have choices, they can support your confidence, and provide you with the realization that you have more control over the situation than you first thought. It’s all about how you react.

By giving yourself a temporary pause, writing down and reflecting on the cause of your anxiety, you gain emotional distance. From there you can more objectively evaluate your options and which one feels like the best course of action in the moment. The more action you take, the more your worries fade away and the better your feel.

Accept the Worst-Case Scenario

When you break down your fears and get to the essence of what’s creating your anxiety, you come to the worst-case scenario around a given situation. At that point, you can see whether you could accept that scenario (the answer is usually yes if you get creative with options), and you can also evaluate objectively the likelihood of that worst-case outcome really taking place. Most often the reality is that it won’t happen, and if it did, that you’d be equipped to handle it.

For example, let’s say that you or your spouse gets laid off from your job unexpectedly. That’s a big fear that many people have! Typically either you have some emergency savings set aside in a rainy day fund and/or you’ll have some form of severance (and unemployment pay) and/or one of you is still bringing in an income.

Reducing your spending while the person out of work seeks a new job is often quite helpful—and you find that you may have been overspending on things that you didn’t really need to, which in itself can lead to better habits moving forward. You probably wouldn’t lose your house, and if you did then what? You may be able to move in with family or friends temporarily (or rent a place) until you got back on your feet financially. Would these be challenging options to have to deal with? Yes, but you would survive what undoubtedly would be a reasonably temporary situation. If you had to start over you could.

Knowing that you could survive your worst-case scenario provides you with a sense of calm, confidence, and peace of mind allowing you to take action and forge ahead.

Contain And Address Your Concerns

The best way to address your concerns (assuming they are valid versus your mind running amok) is to take focused action to move through them. When you can compartmentalize the situation at hand that’s got you in its grip, you can take the actions that are yours to take—and then get on with the rest of your life. Whatever’s causing the anxiety doesn’t need to paralyze you and your whole world as long as you’re taking productive steps toward resolving your concerns.

Again, this is where having a great support system and people in your inner circle that you can talk through options with can be instrumental in helping you get through trying times and unexpected challenges. They can support you emotionally and mentally to re-frame your reality, provide perspective, and often come up with creative options and solutions you may not have thought of in the heat of the moment when you’re too close to the situation at hand.

You’ve Got This

When something shakes up your world, give yourself the gift of a “time out” to pause, reflect and address the situation with calm, objectivity and support. That in itself should provide some much-needed relief. Keep breathing and keep the faith. When you trust yourself and come from a position of agency and composure knowing you can take care of virtually any situation (and manage your anxiety when it arises), you can often right the ship by identifying solutions and specific actions you can take to handle whatever is going on in your life. Remember that when you take care of today, tomorrow takes care of itself. No matter what, you’ve got this!

My SPITR i’view with Lee Abrams, Legend/Visionary/Architect of Media Evolution

The video podcast series “Who Knew – Smartest People in the Room” continues to deliver a range of terrific fireside chats with leaders in music/tech sharing their experiences and insights that have (and continue to) shape the space over time. I’m a guest host for the series, and recently enjoyed a wonderful conversation with Lee Abrams on media evolution.

The Lost Art of Being HONORABLE

Doing Right By Ourselves and Others as a Mindful Practice

Many of us were raised with the edict of “The Golden Rule.” You remember that one, don’t you? Essentially “do unto others as you would have them do unto you.” It seems to me people used to treat each other with more kindness and respect, with an intent to honor their commitments to one another, and to lift each other up with an eye towards improving and enhancing each other’s lives. Was that some utopian vision of yore? I don’t think so. But in recent times it appears those social mores have gone by the boards to a certain extent – and I’m hoping that as conscious individuals many of us will do what we can to restore them in our daily rounds and interactions with others. Because to do so is a sign of embracing our humanity and empathy and is something we are in control of.

What it Means to be Honorable and Why it Matters

Another timeless saying in our society is “your word is your bond.” The implication is that we act with honor and integrity and that when we make a commitment to someone or something, we follow-through and do what we say we’re going to. People can count on us; we are accountable. And again, that seems to be something that is more the exception than the norm. We need to be able to count on each other in life and in business; it’s how we make our decisions about who to be in a relationship with – in our choices of partners, friends, and in our business colleagues, bosses and the businesses and organizations we choose to engage with.

When people behave honorably and honor their word, that’s when trust develops. Without it, at best we become cynical and operate at arm’s length with others – and life can become a long slow trod through enemy territory where we have to be on our guard at every corner.

By contrast, when we engage with people who are honorable (and we are ourselves), we can relax and be our authentic selves, do our best work, and have an impact in creating the type of society and communities we choose to live in, a world where we have each others’ backs, and where we can count on each others’ support. That’s the type of role model we seek to create as an influence on our children and future generations. In this orientation, we can truly thrive.

How Being Honorable Makes a Difference for Ourselves and Others

There are many facets of how this looks and plays out – many examples beyond what we can cover in this brief article. One is transparency in business. Are we authentic and straightforward with our partners, colleagues, clients and shareholders in good times and bad, even when things have gone awry? Another is practicing kindness to others. Instead of bemoaning that a homeless person comes into an outdoor dining area with their shopping cart and sits among you and your fellow diners – do you chastise them and wish they would leave, or do you pick up the tab for their meal realizing one act of kindness can have a ripple effect to relieve someone’s misery and an otherwise challenging existence? And of course, there is being honorable to yourself. When you make a commitment to improve your own health and well-being, do you do what you said you were going to do in terms of regular exercise, eating healthy food, and practicing other self-care habits that can get you there, or do you succumb to self-sabotaging habits that contributed to the state you’re in that you’re seeking to shift out of? These are all things that can not only improve our own condition and that of our society (one act and mindful commitment at a time) – but that have a ripple effect on those we engage with. And the best news is that we’re in full control of behaving honorably many times in a given day.

Ideas to Improve Being Honorable as Part of a Mindful Practice

*When you make a commitment to yourself and others, show up and take action, and do what you said you would do (simple as that). If you can’t or you’ve changed your mind, choose again, recommit to your new direction, and let others know what they CAN count on you for.

*Be authentic and transparent – that’s honoring in and of itself. If a mistake gets made or circumstances change and you can’t honor your original intention – let those around you know, take ownership and responsibility, and share what you are willing to do from here forward. Don’t disappear, “ghost” others, and retreat – that’s cowardly and makes problems worse.

*Adopt a mindset of kindness and do what you can to support the well- being and success of others when you can. It can be simple gestures like smiling and waving at others, lending an ear or a shoulder to someone who’s having a challenging time, or something more complex like making a referral or writing a check when you can that has the potential to make a real difference in someone’s life. You’re literally investing in someone else’s success and paying it forward. What would life be like if more of us chose to behave this way on an ongoing basis?

We don’t have control of a lot in this complex world – especially in times of challenge and chaos as we’ve been enduring with the pandemic and other global circumstances of late, but we DO have control over how we treat ourselves, and how we interact with others – which with daily practice and intent can have a ripple effect in creating the type of society and world we choose to inhabit. What are you doing to practice being honorable? I’d really be interested to know.

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9 Ways to Make a Lasting Impression at Your First Conference

October 27, 2014, LinkedIn Articles Success in business is all about connections and relationships. And with more and more people working virtually and face-to-face meetings becoming fewer and farther between, the stakes have never been higher for making a good first impression. Read the entire article here: https://www.inc.com/kelli-richards/9-ways-to-make-a-lasting-impression-at-your-first-conference.html

Turn Up Your Volume: 5 Big Moves Entrepreneurs Can Learn From Music Moguls

October 24, 2014, Inc. Music moguls and entrepreneurs have a lot to teach each other. But don’t worry; you don’t have to sing like Beyoncé or turn tables like Skrillex to bring the music to your business. Read the entire article here: https://www.linkedin.com/pulse/turn-up-your-volume-5-big-moves-entrepreneurs-can-learn-richards/

Carla Harris

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-carla-harris

Stephanie Redd

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-stephanie-redd

Wearable Technology – iWatch and Wait

Formally known as “The Apple Watch,” Apple again forces us all to ask one existential question: What is it? Is it a bird? A plane? A watch, computer, bracelet, phone, or tablet? Now, you might be saying: Smart watches aren’t a new idea. But, in the end, Apple really does just do everything better.

The Ultimate Guide to Delegating (for Entrepreneurs Who Hate Delegating)

October 17, 2014, Inc. Freeing up your time won’t just make you more productive; it will also help maximize the skills and strengths of everyone on your team — including you. Read the entire article here: https://www.inc.com/kelli-richards/the-ultimate-guide-to-delegating-for-entrepreneurs-who-hate-delegating.html

The Secret Weapon of Billionaire CEOs and Other Wildly Successful People

October 10, 2014, Inc. If you’ve reached a plateau, it might be time to hire a business coach. A business coach can be a valuable asset to any executive and leader. Read the entire article here: https://www.inc.com/kelli-richards/the-secret-weapon-of-billionaire-ceos-and-other-wildly-successful-people.html

9 Ways to Make a Lasting Impression at Your First Conference

October 3, 2014, Inc. Conferences and industry events are a great place to initiate, establish, and nurture valuable business connections, but if you do the work before and after, you’re much more likely to maximize your time when you’re face-to-face. Read the entire article here: https://www.inc.com/kelli-richards/9-ways-to-make-a-lasting-impression-at-your-first-conference.html

Peter Hoddie

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-peter-hoddie

The Super Connector’s Guide to Making Powerful Business Introductions

September 26, 2014, Inc. If you aren’t actively looking for ways to make valuable introductions for your connections, your network isn’t as strong as it could be. Read the entire article here: https://www.inc.com/kelli-richards/the-super-connector-s-guide-to-making-powerful-business-introductions.html

Elaine Dennis

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-elaine-dennis

3 Essential Steps to Creating a Successful Personal Growth Plan

September 19, 2014, Inc. Drawing up a plan with the counsel of trusted advisors can not only help you visualize your goals and the necessary steps to achieve them, but it can also remedy a lot of the uncertainty that held you back in the first place. Read the entire article here: https://www.inc.com/kelli-richards/3-essential-steps-to-creating-a-successful-personal-growth-plan.html

Music and Your Brand: Five Ways to Tune Your Demographic In With the Right Band

Attention is a scarce resource—and that means it’s a costly one. In a world of hundreds of competing voices, art and music have become a powerful way to bring a brand back into the spotlight. The perfect example? The “marriage” of Alicia Keys and Blackberry. Blackberry didn’t just bring Keys in as a spokesperson, either; it made her its creative director. That wasn’t just some made-up title to give the “Girl on Fire” credibility; Keys has brought in some stellar ideas to create user (and fan) engagement. For her first act, Keys shot videos in every location of her tour, and she invited local fans and residents of those locales to send their own photos to include in the video clips. Photos chosen went on Alicia Keys’ on-stage video projection. Now that is a huge win around user experience—one of the fastest ways to turn engagement into ROI. Make It Relevant Right now, consumer brands are marketing more and more with music and entertainment. In fact, it’s become so important that some major brands have started their own record labels—including Red Bull, Scion, Mountain Dew, and Converse. Why? Music is a powerful way to create a cultural connection and engage with an audience while drawing your product even closer to your demographic’s lifestyle. Being hip, cool, relevant, and present as a brand is important, but the more important issue can be the cost to your image if you resist popular trends. (Just one example: Levi’s missed the hip-hop boom, and it cost the company $1 billion in sales—in one year.) Tuning in isn’t just a smart way to connect with your audience; it can be vital to your brand’s survival. The New ‘A&R’ Brands are becoming a trusted source for breaking hip underground artists to the mainstream media. The iTunes team at Apple (my alma mater) chose specific, obscure artists to create buzz around the launch of iTunes. That curating practice was really a form of Artist and Repertoire (or A&R), which used to be the domain of a record company. An “A&R” role—which I once did for EMI Music prior to launching the music vertical at Apple—was responsible for cultivating new talent for a label. Now, brands are performing that role themselves. By partnering with artists who fit your audience, you can create the perfect exposure for your brand to the right people. Here are a few ways to start: Find the right sound. If you don’t know which artists may make sense for your brand, hire people who do, or spend time online and on social media networks researching what your audience is listening to. Just ask and explore; they’ll tell you which artists you’ll want to pursue further. Target your age group. Brands vying for the attention of younger audiences—especially those 13-25—must be tuned into the entertainment world, especially when tie-ins between brands and bands are core to success. By partnering with exactly the right artistic act, you’ll net far more attention—and credibility—with your target audience. Get in touch. Many brands are approaching artists directly. If the artist is signed, the label may be involved, but it’s best to start with the artist’s manager (if an established band) or the artist directly (when a rising indie artist). Go where your audience is. Music festivals create the perfect audience for a brand. You’ll place yourself in front of thousands of viewers and kindle a shared passion with your artists’ fans. There are lots of music festivals catering to diverse audiences; find your niche. Unify and balance. Merging the needs of artists, brands, and fans can create powerful results. When an artist has a song that ties into the theme of a brand campaign, it resonates with the audience and is doubly powerful. Behind the Music There’s nothing quite like a smart, well-executed match between a brand and an artist. When Rihanna debuted her clothing line for River Island during London Fashion Week, she helped generate buzz and boost awareness in the United States around the UK-based clothing brand. When Panic at the Disco partnered with Honda Civic for the Honda Civic Tour in 2008, the group created an original, exclusive song for Honda’s Civic commercial. The band reached a much broader audience, which resulted in higher CD and ticket sales, and Honda was on the cutting edge with a new kind of branded content. Apple’s commercial for the launch of the MacBook Air featured a soundtrack from a little-known artist, Yael Naim. “New Song,” which was recorded in Naim’s Paris apartment, jumped up the charts and subsequently led to a wildly popular US tour—and critical success. Those are just a few examples; dozens of artistically interesting campaigns have benefited from the touch of a complementary musical act. That creative matchmaking is different every time, and it brings a new, fresh twist to a brand’s perception. The reason is simple: By its nature, music is both emotional and powerful. That’s why fans gather around their favorite artists, creating strong, tightly knit subcultures. Tuning into those communities can be the difference between becoming “white noise” and making a truly engaged connection—and that’s every advertising campaign’s goal. This post was originally published on Marketing Profs.

Music and Your Brand: Five Ways to Tune Your Demographic In With the Right Band

September 15, 2014, LinkedIn Articles Attention is a scarce resource—and that means it’s a costly one. In a world of hundreds of competing voices, art and music have become a powerful way to bring a brand back into the spotlight. Read the entire article here: https://www.linkedin.com/pulse/20140915152830-9638-music-and-your-brand-five-ways-to-tune-your-demographic-in-with-the-right-band/

How to Harness Power Like a Celebrity

September 11, 2014, Inc. Three strategies of the stars that business professionals can use to make a difference in the world and do things that truly matter to them. Read the entire article here: https://www.inc.com/kelli-richards/how-to-harness-power-like-a-celebrity.html

Star-Struck: Tapping into the Power of a Celebrity Speaker

September 8, 2014, LinkedIn Articles Creating a well-designed event is a balancing act. Tapping industry leaders and controversial renegades, orchestrating brilliant panels, and throwing awesome after-parties all help draw people in, but a well-informed celebrity speaker can elevate your event to “can’t-miss” status with real punch and energy. Read the entire article here: https://www.linkedin.com/pulse/20140908165516-9638-star-struck-tapping-into-the-power-of-a-celebrity-speaker/

Lisa Wellman

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-lisa-wellman

How to Harness Power Like a Celebrity.

Three strategies of the stars that business professionals can use to make a difference in the world and do things that truly matter to them.

In the mid-1990s, Apple ran a series of insightful ads entitled “Power Is,” featuring several celebrities describing what power meant to them.

Star-Struck: Tapping into the Power of a Celebrity Speaker

Creating a well-designed event is a balancing act. Tapping industry leaders and controversial renegades, orchestrating brilliant panels, and throwing awesome after-parties all help draw people in, but a well-informed celebrity speaker can elevate your event to “can’t-miss” status with real punch and energy.

Personal Glimpses of a Comet: Comic Genius Robin Williams

Sometimes there are people who touch our lives in brief glimpses – and those encounters are so magical that we hold onto them and look forward to the next one over and over. They’re friends of friends or colleagues we bump into at events or meetings or random connections where it seems serendipity is at work.

Only the Good Die Young: Robin Williams & Other Creative Geniuses Taken Too Soon

August 16, 2014, LinkedIn Articles I’ll never forget the first time I met Robin Williams. I was a teenager attending a taping of “Mork & Mindy” on the Paramount Pictures lot. Read the entire article here: https://www.linkedin.com/pulse/20140816040437-9638-only-the-good-die-young-robin-williams-other-creative-geniuses-taken-too-soon/

Jamie DeWolf

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-jamie-dewolf

John Cook

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-john-cook

5 Important Books to Create Your Best Success on Every Level

Attention, book lovers – and CEOs – and artists – and entrepreneurs…. Here are five books I absolutely think you should read, and why. Yes, some of them have been out a while, but if you haven’t read them, give yourself an early birthday gift and order all five. (Then share them with someone you mentor. Remember, trusted advisors don’t just give advice and make powerful connections, they share the good stuff out there that inspires change and action.)

5 Conversation Tools For Nurturing Your Relationship With A Mentor

July 29, 2014, Forbes We’ve all longed for a classic mentor-mentee relationship at some point in our careers. We want someone who is savvy and seasoned. We want her to provide the perfect insights and career advice that will help us reach our goals. We want someone who will guide us to our destination. Read the entire article here: https://www.forbes.com/sites/85broads/2014/07/29/5-conversation-tools-for-nurturing-your-relationship-with-a-mentor/

How Technology Has Made Home Business Easier

Of the 28 million small businesses in the United States, 52 percent of them are home-based. Maintaining and organizing your business from home is easier with the advancements in mobile technology. With the latest apps and services you can organize your business’ finances, organize your team, market your product, and provide your customers with top-notch customer service. These technologies have made it easy for home businesses to streamline processes and produce products that mimic larger organizations.

Steve Hayden

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-steve-hayden

Eren Niazi

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-eren-niazi

Randy Haykin

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-randy-haykin

A Hard Day’s Night for Digital Legacy – The Lost Beatles Recordings

Great work will never die in today’s ever expanding online digital world. According to the IDC “The digital universe is growing 40% a year into the next decade. By 2020 it will contain nearly as many digital hits as there are stars in the universe.” In fact, according to Science Daily, 90% of all the world’s data has been written in the past 2 years. Wow. That is an incredibly daunting idea. Literally 90% of the information that is readily accessible to the world today was not available only 2 years ago.

Annual Allen & Company Sun Valley Conference

“Allen & Company is a private investment firm formed in 1922, located in New York and London. Allen & Company has advised, helped found and/or invested in numerous companies including BET, InterActiveCorp, Oxygen Media, Discovery Communications, News Corporation, the Coca-Cola Corporation and Google.”

Kick-Finishing: The Next Big Thing in Promotion – from Linkedin Influencers

It’s no surprise that artists and entrepreneurs alike frequently turn to crowdfunding — it works.

Crowdfunding campaigns raised more than $60,000 every hour in March. That’s a huge network recognizing and supporting individual projects and careers.

But it’s not just the initiation stage of a project that can benefit from a crowdfunding network. By using crowdfunding to spread the word after you’ve completed your project, you can turn your fans and partners into a massive marketing team and drastically increase the reach of your brand. This tactic is called kick-finishing, and it’s exactly what my musician friend Brent Bourgeois is doing with his new album.

Brent Bourgeois and the Origins of Kick-Finishing

Brent is a rock musician based in the San Francisco Bay Area with an extensive career in performing, songwriting, and producing. In the ’80s, he was a founding member of a fantastic band called Bourgeois Tagg and has since collaborated with numerous other talented artists.

John Holland

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-john-holland

How to Build a Strong Relationship with Your Mentor?

There is nothing more valuable for your personal and professional growth than finding the right mentor to guide and challenge you. But working with a mentor is not a transaction; it is a relationship, and as with any relationship it can be easily destroyed if you don’t take good care of it.

Tune in for my powerful interview with Brent Bourgeois

Brent Bourgeois is a long-time colleague and notable American rock musician, songwriter, and producer who most recently worked with Julian Lennon on their single ‘The High Road’ off of his New Album ‘Don’t Look Back’ (with sales supporting Julian’s White Feather Foundation).

How Your Brand Can Rock the Socks Off A Music Festival

Summer music festivals are full of sunshine, fun, and community, but they’re also packed with thousands of potential customers and brand advocates. Advertising at these events is nothing new, but startups that can find a way to become part of the festival can reap significant benefits.

Nancy Duarte

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-nancy-duarte

Dear HBO, Please Keep ‘Silicon Valley’ Real!!!

Of course, Hollywood is famous for exaggerating or overlooking important aspects of reality for entertainment purposes, but so far, HBO’s “Silicon Valley” looks promising. Despite the dramatic plotline and startup stereotypes, the show provides a mostly accurate portrayal of entrepreneurial life and may even help demystify some aspects of startup culture.

Cheri Huber

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-cheri-huber-0

Dear HBO, Please Keep ‘Silicon Valley’ Real

May 7, 2014, Forbes Startup life is a hot topic in Hollywood right now. From Joshua Michael Stern’s “Jobs” to the Amazon original series “Betas,” there’s an undeniable appeal to life in Silicon Valley for those both inside and outside the startup bubble. Read the entire article here: https://www.forbes.com/sites/85broads/2014/05/06/dear-hbo-please-keep-silicon-valley-real/

3 Seemingly Obvious Tech Mergers We’re Still Waiting For

May 5, 2014, Fast Company One of the best parts of working in the tech industry is having a ringside seat to watch heavyweights like Google and Apple duke it out for market share and to be the first to develop the next big thing. Read the entire article here: https://www.fastcompany.com/3029955/3-seemingly-obvious-tech-mergers-were-still-waiting-for

Important Security Measures for Small Businesses

With business data breaches becoming a common story on the evening news, small businesses need to be vigilant about securing their systems and technology to protect their customers and their operations. Symantec’s 2014 Internet Security Threat Report found that web-based attacks, targeted attacks and the number of breaches all significantly increased in 2013 and one in eight websites have a liability vulnerable to attacks. Make your business data difficult to access and manipulate so criminals move on to easier targets by knowing how data breaches occur, minimizing risk and regularly monitoring security.

Matt Swafford

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-matt-swafford

Tom Rodrigues

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-tom-rodrigues

How to Build a Strong Relationship with Your Mentor?

There is nothing more valuable for your personal and professional growth than finding the right mentor to guide and challenge you. But working with a mentor is not a transaction; it is a relationship, and as with any relationship it can be easily destroyed if you don’t take good care of it.

Cathal Furey

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-cathal-furey

Is a Joint Venture Right for Me?

Entering into a Join Venture is not something to undertake lightly. It is a major decision and requires careful consideration. Here are some of the basics of how Joint Ventures work and some key points to keep in mind when considering whether or not it’s the right move for your business.

Want to Take Your Project to the Next Level? Collaborate!

Although our culture tends to celebrate the idea of the “lone creative genius,” the truth is that a look behind the scenes of any success story will very often reveal the work of a stellar team; a group of passionate people who worked together to challenge and motivate one another. Steve Jobs famously promoted collaboration to increase productivity and creativity at Apple. It was one of the benchmarks of all the work that went on during my years there, and it continues to be a best practice of the corporation, and the alum that worked there.

The Who What Where When & Why of Startups

Essentially, startups form because a group of rebels are fueled to the brim by enthusiasm, innovation and passion about their ideas and products. Sadly, those assets are not enough though. Without the resources, infrastructure, and / or the knowledge to develop it on their own, it’s very likely to go supernova before it ever develops a comfortable orbit. Mentoring is a core part of running a successful startup.

John Amaral

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-dr-john-amaral

4 Steps to Ace an Early-Adopter Culture

In this era of rapid innovation, a new technological breakthrough can shake an entire industry in an afternoon, and consumers are hungry for the most advanced gadgets available. Businesses are constantly expected to be at the forefront of emerging technology.

Chris Dotson

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-chris-dotson-inc

4 Tech Dinosaurs That Will Finally Die in 2015

In recent years, technology has changed the way we view work, entertainment, media, and even our workout habits. While most people are focused on what’s next for wearables, cloud computing, and syncing gadgets, few have taken the time to consider the tech we’re going to be sending into retirement in the coming years.

4 Steps to Ace an Early-Adopter Culture

March 12, 2014, Entrepreneur In this era of rapid innovation, a new technological breakthrough can shake an entire industry in an afternoon, and consumers are hungry for the most advanced gadgets available. Businesses are constantly expected to be at the forefront of emerging technology. Read the entire article here: https://www.entrepreneur.com/leadership/4-steps-to-ace-an-early-adopter-culture/232132

How to Vet a Crowded Industry for Hidden Innovation Opportunities

Most of the 10 million thermostats sold every year throughout the U.S. were clunky, inefficient, and impossible to program, but a simple, Wi-Fi-enabled device that could be programmed via a smartphone — that could be a game changer. Fadell and Rogers saw this opportunity, left their jobs at Apple, and got to work.

5 Unlikely Music Legends With Great Advice for Entrepreneurs

We usually expect business wisdom to come from the likes of Mark Cuban, Elon Musk, and Warren Buffett — not Jimmy Buffett. But there are a few big names in entertainment who would surprise you with their entrepreneurial spirit and business acumen.

4 Tech Dinosaurs That Will Finally Die in 2015

February 27, 2014, Forbes In recent years, technology has changed the way we view work, entertainment, media, and even our workout habits. While most people are focused on what’s next for wearables, cloud computing, and syncing gadgets, few have taken the time to consider the tech we’re going to be sending into retirement in the coming years. Read the entire article here: https://www.forbes.com/sites/85broads/2014/02/27/4-tech-dinosaurs-that-will-finally-die-in-2015/https://www.forbes.com/sites/85broads/2014/02/27/4-tech-dinosaurs-that-will-finally-die-in-2015/

Two Steps to Creating Collaborations and One to Surviving When they Go Wrong.

Today I had the privilege of interviewing Ian Miller. Ian is an expert brand and marketing strategist with 30 years of experience building hugely competitive brands and the CEO and Founder of The Brand Practice, a business and brand strategy consultancy. A recognized expert / lecturer in Ingredient Branding, Ian Miller has led the creation and global launch of the ingredient brand, NutraSweet, and worked closely with over 50 partner brands, including Diet Coke and Diet Pepsi – creating great synergy and collaboration around the business world.

5 Tools Every Entrepreneur Needs in 2014

Entrepreneurs must be practical experts, according to author and leadership expert Simon Sinek. A new business owner needs to specialize in his craft, as well as marketing, graphic design, and plant maintenance. He sweeps, writes press releases, and keeps the books. An entrepreneur is everything to everyone. Juggling so many jobs can be a huge task, but happily there are new tools and tech to get you through it without losing your mind.

Albhy Galuten

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richers-interviews-albhy-galuten

Step Away from the Smartphone

Of the 93% of Americans that use cell phones or wireless devices, one-third of them are using “smartphones,” with which you can browse the Web and check e-mail. In other words, most of us are spending our days walking around with our eyes glued to our phone screens, as chillingly demonstrated in this telling YouTube short.

Brent Bourgeois

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-brent-bourgeois

Bobby Fried

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-interviews-robert-fried

The Benefits of BYOD Across Different Company Sizes

Anyone connected to the business world has heard about the rampant popularity of bring-your-own-device policies, better known as BYOD. The trend will continue for the near future and likely beyond, with Gartner analysts claiming that 50 percent of companies will mandate a BYOD platform over the course of the next five years. The popularity and gains in morale aside, however, does a BYOD set of policies make sense to a company on a financial standpoint? In terms of dollars and cents, some businesses may get more out of BYOD than others.

The Secret to Becoming a Super Connector

January 28, 2014, LinkedIn Articles A few years ago, a former colleague reached out to me. He was working at Cisco, helping the company organize its 25 anniversary employee celebration. For the event’s entertainment, CEO John Chambers wanted Jerry Seinfeld. Read the entire article here: https://www.inc.com/kelli-richards/the-super-connector-s-guide-to-making-powerful-business-introductions.html

iPhone: Hover Technology Coming Soon?

Imagine having dirty or wet hands, not wanting to touch your phone, but still needing to use it- you can. It takes new phone anxiety and consequent over protection to a whole new level. But beyond aiding neat freaks in protecting their phones, this technology has immense potential, and really left me wishing that my phone could do the same cool new tricks.

Peter Hoppenfeld

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-peter-hoppenfeld

Live Viewing Services for YouTube Verified Users?

In a day and age largely defined by the creation and expansion of social networking, and sharing, YouTube’s expansion of live video services to all verified users, may not seem so revolutionary or even like a new idea, but it will no doubt prove its versatility.

Coin: Access to All of Your Cards in One

Coin is a new type of credit card that stores all of your accounts on one card. How can this be possible, you ask? Coin works just like any other credit card and you can swipe it in any machine, only this card comes with out hassle. To choose which account you want to use for each particular purchase, simply click the round button on the card and scroll through each account on the small display screen until you find the correct account.

4 Unique Gatherings for Thought Leaders in 2014

We live in a rapidly changing world, and it’s not about to slow down in 2014. Here are four exciting events in the coming year that will keep you on the bleeding edge of innovation.
International CES “It’s a lab. A social hub. A marketplace. And a few things they’ve yet to create words for.”

Mike Koenigs

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-qa-w-mike-koenigs-ceo-of-traffic-geyser-0

Chip Schultzman

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-qa-w-chip-schutzman-miles-high-productions

Anthony Cordova

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-anthony-cordova

Jeffery Weber

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-jeffrey-weber-author-producer

Brenden Mulligan

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-brenden-mulligan-ceo-of-onesheet

Lyle Workman

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-qa-w-musician-composer-lyle-workman

Christine Arylo

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-qa-w-christine-arylo-author-and-coach

Luke Potter

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-qa-w-singer-songwriter-luke-potter

Frans Johansson

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-frans-johansson

Scott Fox

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-scott-fox-0

Judy Robinett

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-judy-robinett

Dave Ulmer

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-dave-ulmer

EOS 3D: A Radical Step Forward for 3D Technology

But all this has changed with the introduction of EOS 3D – which literally prints 3D objects. These machines are capable of “printing” in plastic, metal, and sand manufacturing, and the appeal to various industries – ranging from aerospace to medical and lifestyle products – is undeniable.

How to Start a Rabbl: Tell Your Favorite Bands Where to Play, and When

With the advent of various personal music-creating and editing programs (from Audacity, to Garage Band, to Logic Pro) it has become increasingly easy, and more popular for individuals to dive into the independent music industry. Success stories of amateur musicians, making it big from small, at-home “studios,” are rolling in daily.

Freddie Ravel

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-freddie-ravel

Dave Jaworski

Listen to the entire podcast here: https://jeeni.com/track/kelli-richards-interviews-dave-jaworski-3rd-ever-employee-of-microsoft-canada

Carol Pepper

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-qa-w-carol-pepper-author-wealth-manager

Linda Ronstadt

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-linda-ronstadt

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