Resources
The Power of True Friendships is Timeless
As a ’super-connector,’ I know a lot of people and have made a lot of friends over time through various jobs and communities I’ve been a part of — like many of us have. For years (even decades) I was pretty good at keeping in touch with most of them. However as time has passed (I’d say over the past ten years in particular), I’ve drifted away from many people who I really care about. It’s not something that I’m proud of, and I’ve made a vow to close the gap and re-sync with more of my people.
I’ve realized that when someone crosses my mind, it’s important to reach out and let them know I’m thinking of them. Inevitably it means so much to them, and though time may have passed, the depth of the relationships we’ve forged remains and we pick up as if there have been no gaps. I’ve found this to hold true both for friendships and for business relationships.
I was sitting in my favorite coffee shop not long ago, and when I looked up I saw one of my favorite Apple Alum – Peter Hoddie – who was one of the original engineers that developed QuickTime technology. We had an unexpected catch-up on the spot which was really delightful. I hadn’t seen him in years but as referenced above, it was as if no time had passed.
More recently, I flew to San Diego for a celebration of life of a dear friend who passed unexpectedly last fall. One of my close friends from my year of doing graduate coaching training with Alan Cohen, Montie Sommers, lives in San Diego so I took the opportunity to see if she was available for brunch. We had a fantastic visit that lasted a couple of hours and really lit me up.
So I guess the moral of this story is, do your best to stay in touch with your friends and colleagues; we all need people in our lives who know us, our history, who care about us – and who we care about in return. Life is short, and it’s important to retain those ties and not to let time and other distractions carry us too far apart for too long. Consider reaching out to folks who are meaningful to you when you think of them and not putting that off; that’s a great way to stay actively engaged.
I’m curious if you have ways you like to keep your friends and community close to keep those ties intact; let me know!
Be well,
Kelli
The Benefits of Having a Garden Sanctuary for Visionary Innovators and Leaders
Having a garden sanctuary in your environment is more than just a luxury; it’s a soul-nourishing necessity in our fast-paced, digitally driven world. In this article, I share why creating and maintaining such a space is really essential for your well-being, creativity and alignment as a visionary innovator and leader.
Spotlight
We Can Do It Women Podcast
I was recently interviewed by host Debra Morrison for this podcast. The community is focused on empowering women over 50, and it pivots around the notion that it’s never too late for women to reinvent themselves and to create impact. Our discussion centered on my journey and insights around innovation and reinvention throughout your life and career.
Spotlight
ARK Big Ideas Report 2025
I recently watched Cathie Woods of ARK Invest do a talk on trends in innovation that are important for investors to pay attention to. Cathie is a top stock picker and founder of the $60B ARK Invest which over the years has made phenomenal returns on her investments in cutting-edge technologies. She and her team have just come out with their “Big Ideas 2025” report which is a deep-dive guide to breakthrough technologies poised to boost productivity dramatically, to revolutionize industries, and to create long-term investment opportunities. It’s a must-read report that centers on transformative change.
Media Recommendations
Lonely Planet – (Netflix)

One Friday night recently, I was home alone and didn’t have a clear idea of what I wanted to watch when I came across a Netflix film entitled “Lonely Planet” starting Laura Dern – I always enjoy her films. I enjoy romcoms, especially after a long work week, and as a lightweight film this looked like it would fit the bill for the evening. The film centers on a restless, somewhat reclusive novelist who attends a writer’s retreat in Morocco designed to gather together a host of prestigious authors. She runs into a younger man while at the retreat (Liam Hemsworth) — and what starts off quite casually turns into a love affair. I enjoyed it more than I thought I would, and would definitely recommend it if this type of movie is what you’re after.
Longevity Guidebook: How to Slow, Stop, and Reverse Aging — and NOT Die from Something Stupid
Peter Diamandis is an entrepreneur, futurist and a doctor. He’s perhaps best known for being the co-founder and executive chairman of Singularity University, and the founder and chairman of the XPRIZE Foundation. I’m a big fan of his insights.
In this, his latest book, he shares insights on cutting edge technologies, therapies and trends that can allow us to live healthier, longer lives. It’s a book designed to inspire you to optimize and maintain your best health to take best advantage of the transformative breakthroughs taking place rapidly in the science and medical fields. He maintains that over 70% of your potential longevity is based on your lifestyle, not your genetics, and is therefore within your control. He goes into great detail about his own health regimen and protocol, sharing his diet and exercise routines, including the 75+ pills he takes daily.
Delivery Sensitivities for Wildfire Victims Who Lost their Homes

Companies delivering packages or mail to homeowners impacted by the loss of their homes due to fire or other disasters need to instruct drivers to be mindful and sensitive enough not to leave anything when there’s no house. In this article, I share some practical tips that both delivery services and homeowners can take to better manage this type of scenario.
People Say the Nicest Things…
“I’ve had the pleasure of working with Kelli – and her refreshing candor and genuine desire to help others grow and reach their full potential truly set her apart from anyone else that I’ve worked with. Kelli tells it like it is and pushes you out of your comfort zone to think differently…even when it doesn’t come naturally.
One of her most valuable assets is her extensive network, which is a testament to the respect and trust she has earned over the years. She is remarkably well-connected, and she leverages these connections to open doors and create opportunities where others may not see them. I found the conversations that she facilitated with her contacts to be transformative in terms of how I began thinking about the next phase of my career.
Most importantly, I see Kelli as more than just an advisor. She’s a catalyst for change and that voice of encouragement in your mind to give you the confidence you need to reach higher than you thought you could before. During my work with Kelli, I felt like I had a true friend and a thought partner by my side helping me raise my game. If you’re looking to elevate your thinking, see new possibilities, re-imagine your capability and grow your network, then partnering with Kelli is truly one of the best decisions you can make. I look forward to continuing to work with her and to referring her to others who can benefit too.”
— Adam Harter
CMO, LIV Golf and Former SVP of Media, Sports & Entertainment, Pepsi

Me after a yoga class on the beach in Hawaii at a retreat – including my friend Montie (brunette on the right with glasses). In fact, Montie led the class – she’s a yoga instructor.
Delivery Sensitivities for Wildfire Victims Who Lost their Homes
LinkedIn.com, February 2025- Last week, the actress Mandy Moore pointed out that Amazon left a package for her in-laws on the curb of their former home that was destroyed by the recent wildfires in LA, which would have been quite obvious to the driver.
Read the entire article here: Delivery Sensitivities for Wildfire Victims Who Lost their Homes
The Benefits of Having a Garden Sanctuary for Visionary Innovators and Leaders
LinkedIn, Februrary 2025 – Having a garden sanctuary in your environment is more than just a luxury—it’s a soul-nourishing necessity in our fast-paced, digitally driven world. Here’s why.
Read the entire article here: https://www.linkedin.com/pulse/benefits-having-garden-sanctuary-visionary-innovators-kelli-richards-wioac
The Skill of Resilience is Underrated
Just a couple of weeks ago, several regions of Southern California were hit hard by raging wildfires that came on very suddenly, as a result of 100 mph Santa Ana winds, and two of them in particular – the Palisades fire and the Eaton fire – wiped out whole towns swiftly and completely. The damage spanned over 50,000 acres, and thousands of homes and memories were lost in an instant – displacing many thousands of people and animals.
Many of my friends and colleagues were among those who lost everything and it’s soul-crushing. It’s hard to imagine the devastation and the impact on those affected, but while it will take time and a lot of support, these people will get on with their lives. We’ve had these types of fires in Northern California over the past several years with similar experiences (and the Lahaina fire in Maui!) so we’ve witnessed this before. Situations like this are where humanity is tested; one thing I know for sure is that we are nothing if not resilient.
On a smaller scale more personally, two of the closest people to me in my inner circle are getting ready to move to other states — and this will be a real test of my own resilience. I know we’ll remain tight, but I won’t be able to see them as often and this will most certainly be a challenge for me.
I also had a scary incident during the Holidays, where a trusted vendor who has been managing my website hosting and back-end maintenance for the past several years suddenly just disappeared without a trace. My site, which is a cornerstone of my business, was down for a week as a result (thank goodness restored by the heroic efforts of my business coach who had the chops) — and it was unnerving not to be able to reach the vendor who vanished. I still have no idea what happened to her, but I’ve since found a terrific resource to replace her, and all is well for the moment. That episode required resilience for me to get through a nail-biting experience.
The only thing we can count on in life is change — and sometimes there are hidden gifts we can’t see until we’re on the other side. In the case of my IT support, my new team is already adding so much more value.
What are some examples in your life where resilience allowed you to prevail in challenging circumstances? I’d love to hear about them.
Be well,
Kelli
Empathy in Action – Supporting Wildfire Victims
In the wake of the recent devastating and catastrophic Palisades and Eaton wildfires in Los Angeles (similar to those we’ve suffered through in Northern California and in Lahaina, Maui), our hearts go out to the many individuals and families who have lost their homes, belongings, their lifestyles and their sense of security. Disasters like these leave a profound impact, not only on the victims but also on the broader community. Here are some ways we can lend a hand. Remember, help is needed long after it’s no longer front page news!
If you’re seeing this on THURS Jan 30th, today is also the day of the FireAid Benefit Concert to support LA fire victims featuring many of the biggest artists in the business — all lending their time and talent to the cause.
Read the Article
The LA Fires
A Note from Rob Tercek
I’ve been in touch with several of my friends and colleagues in LA in the wake of the recent fires. My friend Stewart Copeland (best known perhaps as the drummer of The Police) tells me his family home and studio were spared; the fire was held back to within 700 yards of their property!
And here’s a really meaningful post shared on Facebook by another long-time colleague in media and tech, Rob Tercek (photo on the left), who resides in the hills above Hollywood. Here’s what he had to share:
“Today I dealt with some tasks I’ve been avoiding. Sweeping up the dust that has settled on every surface, and writing a big check for property taxes. Death and taxes. Sweeping the floor after a wildfire offers a silent moment of meditation about impermanence, fragility and human vanity.
There is dust everywhere. The dust comes from ashes that fell like snow from the sky last week But these big fluffy white snowflakes are different from mountain snow, because they instantly turn to black tarry ash when they land on a flat surface. The decks and patios are filthy with grime. My grand piano usually gleams with a deep black sheen. Today it’s coated with a dull grey patina. The couches and floors, too. I am sweeping up the last remains of 10,000 houses that were incinerated a few miles away. The Santa Ana winds ensure that every house still standing in Los Angeles County will get a random distribution of the missing ones.
Two weeks ago, the dust that now covers the floor and bookshelves in my house was somebody’s home and all the stuff in it: family photos and scrapbooks, childhood mementos stuffed in a box in the garage and long forgotten, now lost forever. Someone’s favorite chair, a cherished painting, a family’s beds and sheets and towels and several closets filled with clothing. Their ugly wallpaper, maybe, and their curtains and rugs. Their shoes, piled up by the back door. The contents of their kitchen cabinets, pantries and linen closets.
The couch where the family watched TV. The TV, too. All gone, burned to ash. Some dude’s carefully-restored vintage Porsche that he washed and polished every Sunday. Reduced to a black skeleton and dust. The pool toys, chairs and wooden decks that surrounded a now-empty swimming pool, a black hole in a vacant yard next to a scorched chimney to mark the spot where the living room once stood. Books, paper records, and electronics, all incinerated. Some kid’s game console, Dad’s old desktop computer, all the electronic crap that we fill our houses with. Now it’s reduced to grey goo and ashes. Toxic byproducts of consumer electronics, a reduction of rare earths, copper, some cobalt from the Congo. Now transmuted to aerosol dust, spread evenly across my living room floor. I am sweeping it all up in a dustpan.
It has not escaped me that the floors I am sweeping are destined for the same fate. Someday, hopefully not soon. But eventually. As I sweep, my mind lights on the Buddhist epigram about a porcelain cup: “Imagine the cup is broken because that is its inevitable fate. Then you won’t suffer when it finally happens.” This train of thought makes me feel empty when I put the broom away and sit at the table to write a big check to the County of Los Angeles for my annual property taxes.
Every year, the taxes go up, based on the assessor’s premise that property values always rise. That has been every assessor’s premise since the railroad boom in the 1800s that brought eager migrants here from the East Coast. Each migrant sought a little parcel in paradise, benefitting from the pro-growth policies that saw the population double and double. So many people arrived that tens of thousands of single-family houses spread across the landscape, covering rich farmland in the valleys and stacking up along the hillsides and pushing ever deeper into the canyons.
For 200 years, each year brought more migrants, more houses, more prosperity, and the presumption of ever-rising land value. The California dream was a dream about more and ever more. Is that assumption still valid? What is the value of a house sited on a ridge above a wooded canyon, deep in an area that is subject to high winds and the ever-present threat of fire? Will my taxes go up next year? Sure, but it won’t be an accurate reflection of the true value. Paradoxically, the home insurance premiums rise every year, too. They can’t have it both ways. If a house is more vulnerable then it can’t be more valuable. Pick one. Because this is California where we don’t know how to resolve disputes, the matter will be litigated in a courtroom three years from now.
Last night a neighbor phoned me to tell me that she has decided to pack up and sell her house. Where will you live? I asked. There is no place for 100 miles around that she can afford. She’s moving back to the East Coast where they have normal storms, not the kind that transform entire neighborhoods into charred ruins in an afternoon. Hurricanes? That she can deal with. She loves it here. Of course she does, because this is a lovely neighborhood with a quiet canyon and a big park next door. She has a cozy little house perched on the steep hillside above Beachwood Canyon. It’s cute and comfortable. But she’s done with the strain of anxiety and drain of watchfulness: endless doom-scrolling, the steady ping and gong of notifications and alerts and updates, the random evacuation warnings that keep us on edge day and night. She’s cracking, and she does not like it. I can’t blame her. She’s right. This is exhausting.
Other neighbors have organized a watch group on WhatsApp. Why? Because the official notifications come too late, or not at all, or to the wrong location. You can’t rely on the government (so why do we pay property taxes again?). These folks are taking matters into their own hands. Self-sufficiency, one of the prized virtues of the Old West. We agree to alert each other if we see Griffith Park ablaze.
The illusion of human agency is tempting. It promises an antidote to feelings of dread and helplessness. Everybody wants to believe that they can do something to control their fate. The hard reality, of course, is that it is vanity. The next fire will come licking down a canyon’s walls, maybe this canyon, maybe another one, maybe this year, maybe next. The next fire will light up the forest and scrub growth and dead branches and fallen leaves that lie before it like so much kindling. Then all the apps and notifications in the world won’t do anything to stop it. The only thing that will stop it is rain. Eventually, I hope and believe, rain will come. When that happens, this year’s emergency will come to an end.
But only for a year. The rain will foster more growth. The burned-out hillsides and denuded suburban landscapes will turn green and lush once again, but only until the dry season, when desiccation sets in and those plants turn from green to brown. Then they will turn to fuel and the cycle will begin again.
We tell ourselves that we will be ready. I want to believe that is true. So I will busy myself with precautions, do my hillside clearance and rearrange the deck chairs. But in my heart I know that my house is a porcelain cup.”
Media Recommendations
No Good Deed (series) Netflix
This is a dark comedy mini-series (eight 30-minute episodes in Season 1) starring Ray Romano, Lisa Kudrow, Denis Leary, and Luke Wilson, among others — a strong cast. It pivots around the storyline of three families vying to buy the same house in an upscale LA neighborhood. The series centers on the interactions of the characters, each with challenges going on with their own lives, that they believe the house for sale may help them resolve. But the house holds secrets of its own based on the existing tenants and the back story of their lives. There are a lot of plot twists revealed throughout the series — it’s intriguing and well-acted. I recommend it.
A Man on the Inside (series) Netflix
This is a new comedy series focused on a retired professor and widower who finds his calling as an amateur PI when a detective hires him to go undercover inside a San Francisco-based retirement home to help solve a crime. In the process, he becomes an integral member of the community. Ted Danson stars alongside a seasoned cast of veteran character actors. The plot lines are great — well-acted, funny and heartwarming.
When a Key Vendor Abandons Your Business

For any of you who run your own small business (or even if you are managing a group within a larger organization), what do you do if and when a long-time trusted vendor suddenly goes dark without warning and effectively ‘abandons’ your business? Unfortunately, this happened to me recently; honestly, it was pretty scary and frustrating. Here are some insights and learnings I’d like to share that hopefully will blunt the impact if something similar ever happens to you and your business. Maybe some of this advice is obvious, but as we start a new year it can’t hurt to be mindful.
People Say the Nicest Things…
“Kelli, the power of what you do and how you help those in transition to transform themselves is undeniable, powerful and very much needed. Keep on sharing your gifts with those fortunate to have recognized them.”
Elaine H – Marin, CA

The Lahaina Banyan tree is the largest in the US, and it is the heart and soul of the town. Despite being badly burned, it was spared miraculously in the fires that flattened the town back in August of 2023, and it has been coming back strong since. It’s a sign of hope to all those who are watching its resurgence, and a terrific example of resilience. This is a photo of it from July 2024 (source unknown).
Empathy in Action – Supporting Wildfire Victims
LinkedIn.com, January 2025- In the wake of the recent devastating and catastrophic Palisades and Eaton wildfires in Los Angeles (similar to those we’ve suffered through in Northern California and in Lahaina, Maui – and the flooding of Asheville, NC), our hearts go out to the many individuals and families who have lost their homes, belongings, their lifestyles and their sense of security. Disasters like these leave a profound impact, not only on the victims but also on the broader community.
Read the entire article here-Empathy in Action – Supporting Wildfire Victims
When a Key Vendor Abandons Your Business
LinkedIn.com, January 2025 – How to build a backup plan for the key parts of your enterprise. Here’s a step-by-step checklist for you to follow.
Read the entire article here: https://www.linkedin.com/pulse/when-key-vendor-abandons-your-business-kelli-richards-tdyrc
The Lack of Critical Thinking Skills in Today’s Society (and the impact that results)
LinkedIn.com, Dec. 2024 – The decline in critical thinking skills in today’s society is a multifaceted issue with profound implications for our future. Here’s what we can do about it.
Read the entire article here: https://www.linkedin.com/pulse/lack-critical-thinking-skills-todays-society-impact-results-richards-wlfdc/?trackingId=1wd4vBPZSbmPSphFlbgcBA%3D%3D
How to Perform Better Due Diligence (for investors and advisors alike)
LinkedIn.com, Nov. 2024 – Performing effective due diligence before investing in – or advising – startups requires a thorough evaluation process to understand potential risks, assess the viability of both the business model and the founders, and gauge the potential for growth, scale and impact in the marketplace. Here’s my checklist for success.
Read the entire article here: https://www.linkedin.com/pulse/how-perform-better-due-diligence-investors-advisors-alike-richards-ih9oc
The Curse of the Visionary (In Work and in Life)
LinkedIn.com, Oct. 2024 – Visionaries often see possibilities that others may not recognize, but this ability comes with several inherent challenges that can often feel like a curse. Here’s my approach to working with it.
Read the entire article here: https://www.linkedin.com/pulse/curse-visionary-work-life-kelli-richards-mauyc/?trackingId=T5XEc%2F3XT42qcWwaSvoqOA%3D%3D
Celebrities as Brands and Entrepreneurs (several have become billionaires outside their core focus)
LinkedIn.com, Sept. 2024 – The rise of celebrities becoming billionaires as entrepreneurs is a trend that has grown significantly in recent years – and shows no signs of slowing down. Here’s what’s happening.
Read the entire article here: https://www.linkedin.com/pulse/celebrities-brands-entrepreneurs-several-have-become-outside-kelli-2bwoc
LinkedIn.com, Sept. 2024 – The rise of celebrities becoming billionaires as entrepreneurs is a trend that has grown significantly in recent years – and shows no signs of slowing down. Here’s what’s happening.
Read the entire article here: https://www.linkedin.com/pulse/celebrities-brands-entrepreneurs-several-have-become-outside-kelli-2bwoc
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6 Ways to Build Your Brand and Grab Your Audience
In today’s world, the connection to your customer is your number one asset. The path to communicating most effectively to your “fans” literally becomes the yellow brick road. If you’re not giving your fan or client a myriad of choices through which to connect, you are missing out not only on revenues, but also on building your army of loyal brand advocates. Here are 6 best practices to implement immediately to forge a solid, long-standing relationship with your best audiences and clients.
#1. Good as Gold – Email Addresses. I can’t stress this enough. You need to ask your client / fan base for their email addresses often – and you need to offer them something valuable in return. Whether that’s a great audio course that you’ve created or a track off your new album, having a way to reconnect to your target fans or clients frequently and authentically is your most valuable asset. For more information on HOW to collect those email addresses (what mechanisms to use, what offerings to inspire the trade, etc.), please sign up for the pre-sale of my forthcoming ebook, “All You Need is Love – Using Social Media to Build an Army of Brand Advocates.”
#2. Body and Soul. The body of your work has got to be excellent obviously, but in today’s world, your fan base and clients want more than just your products. They want to know who YOU are and what makes you tick. They want to be your friends on Facebook and feel a personal, one-on-one connection to you. In short, they want you to bring your soul – the passion behind your work. Be sure that you’re sharing with enough depth and in enough places to create this powerful connection to your audience. This could mean giving interviews to mainstream media – or to popular bloggers. It could mean sharing videos and photos of your personal life – images of you when you’re just being you, without your “brand” everywhere. If you don’t have a blog yourself, consider putting one up. You can keep it super simple by doing video blogs from wherever you are, bringing your fan base “behind the curtain” so to speak and including them in what you do and who you are, body and soul.
#3. Microscope, Telescope, Periscope. If you’re ready to move forward with the most important work of your life (and if you’re not, stop wasting time already!), then you’re going to need a dream team to move you forward. It’s easy to get caught up from a singular point of view – whether that be a microscopic view lost in the details, or a far-out telescope view of the big picture, but with NO details – and if you don’t have a periscope to look underneath it all and spot the rough seas — you just might not survive the process. Begin pulling your team together from near and far – choose them with great care.
#4. Inquiry! Constantly asking your fans and client base what they want from you is a vital best practice. As we know from the music industry, things can change day-to-day, and it’s those artists who are listening most closely and who remain the most malleable, who are the most likely to survive – and thrive. You can use an online service, like SurveyMonkey to run a poll, or you can reach out through your newsletter. Ask your audience what they most want from you in the next month, six months and year – and then make sure that your model is wrapped tightly around those expectations. And while you’re asking for stuff, ask for their cell phone numbers. Mobile marketing is huge. ASK your audience how they want to be contacted and then CONTACT them. Send those messages once a week or so with an idea or better yet, ask them for their ideas. Send them to a free online show. Make the connection.
#5. Testimonials. Whether you’re a top tier platinum artist, a leader in your industry, or just starting out – nothing speaks louder than the words of a fan, client, collaborator, journalist or even a team member. Start gathering those testimonials and post them everywhere – on your website, your newsletter, your social media sites and your fan forums. The client has nothing but choices in today’s world; make sure that you’re sharing the wonderful things being said about you and the work that you do.
#6. Inclusivity and Exclusivity. Be sure that you’re out there in a big enough way to include as many possible clients and fans as possible. Having said that, be sure that you’re also building a level of exclusivity into your products and your availability. Have a space that belongs only to your most ardent uber fans. Perhaps that’s a forum only for superfan members at a certain level of payment or participation, or perhaps it’s an event that you do (either live or online) that only has room for 50 guests.
*For new musicians, one space to check out is StageIt (see the Resources section for more info).
Kelli Richards, CEO, The All Access Group, LLC
and Author of The Art of Digital Music
An Intimate Q&A with Tom Silverman, CEO of Tommy Boy Entertainment
Tom Silverman, CEO of Tommy Boy Entertainment and the Force Behind the New Music Seminar Speaks with Kelli about where the Music Industry is Headed.
Here are a few excerpts of my interview with Tom Silverman on my All Access Radio Show. To hear the entire interview, please visit my website at https://allaccessgroup.com.
Kelli: Tom, where do you see the future of music and artistic control of content heading?
Tom: Artistic control. Wow. I don’t like to use the word control when I’m talking about artistic. I think the problem with the business right now is it’s based on control. The old music business was based on control. And you know, we’re starting to build a new music business that’s based on different values altogether … The old business really was based on power and control and coercion… all that “nice” stuff, and the new business really is based on cooperation, community, connection and collaboration. It’s a much different paradigm.
Kelli: Tom, why do you think traditional labels are so afraid to hire new artists and how do you think a new artist can succeed despite these roadblocks?
Tom: … Whenever you have a consolidated business or industry, they become risk averse. The more companies roll up and consolidate, the less risk they take. That’s true in any business. The labels would rather be conservative … it costs a million dollars to roll the dice every time you sign a new artist. It’s at least a million dollars in America even to see what you have. They’re saying,’ let’s sign less artists and let’s spend less money on those few artists that we do sign them, in marketing, and then let’s do 360 deals with them so we have a bigger return’
Kelli: And some artists, the smart ones, aren’t signing those kinds of deals, right?
. … If you want to be signed in the early part of your career, when you don’t have any hits yet and no history, you’re going to have to do a 360 deal – or you’re not doing a deal – that’s just the way it is – unless you go with a small independent.
Kelli: How should a new artist succeed, if in fact, they don’t get signed by a label?
Tom: Okay, a lot of what we’re talking about now is New Music Seminar curriculum. An artist has to do it themselves anyway at the beginning – there’s almost no artist being signed off of just hearing a tape or CD. That’s just not happening any more. They have to have some action – some story – some heat. They have to bring heat to the table before anyone cares about them. Before a booking agent cares about them, before a manager cares about them, before a label cares about them. Think about a label as an investor. If you’re a venture capitalist, you have to have some reason to sign the deal. It’s about managing risk and reward. We can’t get caught up in the emotions of music. It’s just a business reality.
One of the things we’re trying to do is to create a new business reality, an alternative to this. One which would please the artist in the long run, make money for the investor in a five or ten to 1 return on a hit, so that more money can flow back into the business and more artists get signed and more artists have an opportunity to break through. Not that you can’t break through on your own, but I have to say, I’ve done some research … in 2008, there were only 1500 artists that sold over 10,000 albums that year. There were only 200 new artists that had never done it before, and that includes Lady Gaga. So let’s use that number. I like to call it the obscurity level – when an artist breaks 10,000 albums, they’re in the game. So out of those 200, 192 were actually on independent labels; only 8 were doing it themselves.
Kelli: Tom, you relaunched New Music Seminar a couple of years ago (and I’m thrilled to be part of it this year, by the way). Share with the audience more about New Music Seminar. What’s behind it?
Tom: … Our message is a very specific one. The record business is dying. It’s sinking. There’s nothing that’s going to happen that’s going to change that. But there will still be a music business. We just don’t know what it will be, and the purpose of the New Music Seminar is to build the next music business, hopefully a profitable and sustainable music business. So we’re convening the architects and designers of the next music business. I mean, everyone knows how bad the record business is right now, and for the last ten years they’ve known it. We don’t waste a lot of time talking about that, because talking about a bad situation doesn’t change it. We want to be constructive. We’re not trying to fix a broken boat. We’re trying to build a new boat. It seems like other conferences talk about how do you bail water out of this boat to slow the sinking. Do we bail to the left or to the right?
Kelli: Yes, this is all about solutions and hope and a design for what comes next.
You can catch my show every Monday at 5pm PST. https://BlogTalkRadio.com/AllAccessRadio.
Kelli Richards, CEO, The All Access Group, LLC
Hot Stuff from Hot Caramel – Excerpts from my Interview with Irene Cara
Being able to support great artists and entrepreneurs as they break away from past successes in their lives and embark on the new is one of life’s biggest highs for me. Few performers have had the amazing success and influence of Irene Cara – I had the chance to interview Irene recently and to hear about her new group, “Hot Caramel.” The direction Irene Cara’s sound and life has taken is deeply inspiring. Just to remind everyone about Irene’s lifetime of successes, as an actress, Irene received the Image Award for Best Actress for her work with Diahann Carroll in the NBC Movie of the Week, Sisters. She also received an NAACP Image Award Nomination for her portrayal of Myrlie Evers in the PBS movie on Civil Rights Leader Medger Evers “For Us the Living.”
For Flashdance alone Irene won 5 major awards, including Top Female Vocalist-Pop Singles and Pop Single of the Year. As a songwriter her talent earned her an Academy Award, 2 Grammys, a Golden Globe and a Peoples Choice Award for Flashdance. She was also the first African American female to win an Academy Award since Hattie McDaniel in 1939, plus the first Hispanic female since Rita Moreno and the first bi-racial female ever to win in any category – pre-dating Halle Berry by nearly 20 years.
Here are a few excerpts from our interview. You can hear the entire Q&A at https://allaccessgroup.com/articles-and-resources/blog-talk-radio.
Kelli Richards: “You know, Irene, there’s just so much to say about the amazing career you’ve enjoyed. Your list of awards is long and impressive. If you’re able to choose just one or two, what have been the most shining moments in your career that you’ve been most proud of?
Irene Cara: “I think this new phase is really the most important thing to me now. I mean, I don’t like to look backwards. I like to live in the present and look forward – to look toward the future. I started in the industry as a child … and I did a lot of work as a 5 year old, 6 year old, 8 year old, 11 year old. You know, I did Electric Company when I was a child. I did my first movie at fourteen, a highly acclaimed, pretty much is considered an African-American classic called “Sparkle.” At the time that was unique, because that was during the whole black exploitation genre of films. There were very few films about people of color.
Of course, Roots was iconic classic television series that started the whole miniseries genre. I played Alex Haley’s mother as a young girl. I started my entire career as a child and then into my teens. And then, you know, Fame and Flashdance were pretty much the end of an era for me. Pretty much the highlight of a 20 year career for me…
So now, this is the stage where I consider the beginning of my adult career. It really embodies who I truly am as an artist.
… I’ve been a working artist since childhood, and this is the first time where I’m now free to express myself as an adult artist the way I see myself … not fulfilling someone else’s vision of what that is.
To learn more about Hot Caramel’s new double CD, visit https://irenecara.com/cdbook3.html
Kelli Richards, CEO, The All Access Group, LLC
Gregg Allman – Somehow You’re Still on the Run
Gregg Allman has always been a guy who colors outside the lines, in my opinion. There’s no question that The Allman Brothers Band has serious staying power. Probably best known for “Sweet Melissa,” Allman is a bluesy, jam-band pioneer who practically invented Southern Rock. As most followers of Allman Brothers music probably know, Gregg has had a long career that began with he and his brother playing together when they were only in high school. They followed what is now an almost a non-existent route to success – they were signed by a label. Although the sound of the album they produced was definitely not what they wanted, it did begin a lifelong, winding success story for Gregg. (Sadly, his brother passed away in 1973.)
Allman would tell you himself that he’s been way up in his life, and he’s definitely been down. Last year the 63-year old musician had a liver transplant AND a new album in the works. Released just a few weeks ago, “Low Country Blues” was produced by T Bone Burnett. In it, Allman covers music from some of the music that most influenced his own life and voice – from Muddy Waters and BB King, to Buddy Guy and Magic Sam. Low Country Blues is definitely one of those “up” moments in Gregg Allman’s remarkable body of work. It’s rich with passion and implies a deep understanding of those highs and lows that life throws at all of us.
It was T Bone Burnett who brought Allman the initial idea of a cover album. Said Allman in a recent interview, “He told me some guy gave him a hard drive, it has 10,000 obscure blues songs… He says, ‘I’m gonna pick out twenty of ‘em and send ‘em to ya and you tell me what you think.’ He said, ‘They’re old, like Billie Holliday old, and when you listen to ‘em, I want you to think about us gettin’ in there and about bringin’ ‘em up to today.’” The recording process was amazingly easy and electrifying, said Allman in his easy southern drawl, “If it works right, it all turns real magic, and that’s what happened this time, more so I think than anything I’ve ever recorded. We got 15 masters in 11 days; let me tell ya, they just went Pop! Pop! Pop! Pop!”
Pop is the right word – the album definitely has chops. It has a unique, deep bluesy sound, easily recognized as pure Allman, and backed by a troupe of A-listers in the music world. In addition to Burnett and Allman, Doyle Bramhall II also played on guitar. The rhythm section was comprised of upright bassist Dennis Crouch and drummer Jay Bellerose, and the lineup included a brass section led by trumpeter Darrell Leonard (whose resume extends al the way back to his work with Gregg’s late brother, Duane Allman). Finally, the sounds of Night Tripper, Mac “Dr. John” Rebennack, completed the pack on piano. (Rebennack co-wrote “Let This Be A Lesson To Ya’” with Gregg on The Gregg Allman Band’s 1977 classic, Playin’ Up A Storm.) To add to the overall collaborative effort, the album’s one original composition, “Just Another Rider” was even co-written with longtime ABB guitarist Warren Haynes.
A gypsy at heart, Gregg Allman is both a traditionalist and a non-traditionalist. He is eager to get out and tour the new songs, kicking off in New York on March 10th at the historic Beacon Theatre and then winding his way around the east coast and then through Europe – landing back on this continent late in September with two dates in Canada. You can find his entire tour schedule at https://bit.ly/GreggAllmanTour and definitely pick up the album – at under twelve bucks; it’s a million-dollar participation in the voice of a true American music giant. https://amzn.to/GreggAllmanAlbum
“Places you been, things that you done, and somehow you’re still on the run,” Allman sings on the original song “Just Another Rider.” I think we’re all glad that this guy is still out there on the run, entertaining and inspiring the rest of us to do the same.
Kelli Richards, CEO, The All Access Group, LLC
Remembering John Lennon – 30 Years Later
Like much of the world, I’ve spent the last week thinking about John Lennon and the anniversary of his death on December 8th. It’s honestly hard to believe that thirty years have passed since he was taken from us in a single moment’s insanity. In fact, most of the time, it’s hard to believe that John’s really gone at all. His was far more than the voice of a generation – it was often the voice of our hearts and our conscience.
And as unimaginable as it is to hold space for the thirty years of unspoken words and unwritten songs, what I truly cannot get away from this week is the rest of John. As great a man as he was, and as truly generous a soul – especially to his fellow musicians – for two men out there, John Lennon wasn’t a Beatle – or an icon – he was simply Dad.
I met Julian Lennon for the first time several years ago. I was struck with how gracious he was and how engaging – how much he reminded me of his father and how strongly he had aligned with his Dad’s passion for peace and conservation. But I was also captured by the deep sadness he seemed to bear, just under that gracious surface. I remember sharing with Julian how sorry I was for his loss – and recognizing how he had lost his dad, twice really. It was a deeply heartfelt conversation and a genuine connection. In a career filled with world=renowned musicians and many celebrity relationships – it is one that has stayed with me at a core level.
Julian has his own voice of course. His new album “Everything Changes” should be out by next year, and in October he helped his mom, Cynthia Lennon, publicize the John Lennon Peace Monument in Liverpool. And Sean has found his own path as well, now co-leading a band with his musician / model girlfriend, Charlotte Kemp Muhl (Ghost Of A Saber Tooth Tiger.)
But all successes aside, it’s still Julian I think of often – and Sean. How the thread of their lives with their dad, John Lennon, was forever cut short by something so senseless and beyond comprehension. I have always been struck by how much Julian looks and sounds like his father – in the way that only fathers and sons can. In fact, one of my career aspirations has always been to create a benefit concert with Julian and Paul McCartney around John Lennon’s music. To use the talents I have to honor how much was left unsaid, by one of the people who most deserved to hear it – his son. Julian embodies his own gifts and talents along with his father’s.
I suppose that is really my attempt to make sense of these things – this loss – to find some deeper meaning. To find some thread of understanding that will provide some peace – for Julian and for the rest of us. To knit a golden thread through time and space and recapture one of the greatest voices of humanity, and to simply risk listening and hearing what we MIGHT some day achieve – if we would only imagine. John’s greatest gifts were surely his music and his wish for peace and love which inspired and sparked a generation. And we are truly fortunate that his legacy and grace endures and burns most brightly in Sean and Julian.
Kelli Richards, CEO, The All Access Group, LLC
“Connecting the Dots Between Entertainment and Technology”
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David Butler: Investor, Advisor, Designer, Brand Strategist
David Butler brings over 25 years of experience as an investor, advisor, designer and brand strategist to his current role as Vice President of Innovation and Entrepreneurship for Coca-Cola. Joining the company as its first global head of design, David successfully led the design-driven turnaround of an $80M brand, prompting Fast Company to name him a “Master of Design” and Forbes to elect him to their “Executive Dream Team.” Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-david-butler

My Favorite Book of 2015 for Entrepreneurs
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From Seinfeld to Bieber: How to Engage the Right Celebrity for Your Business?
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Though it took a long time, I ultimately prevailed in that case, but it was a painful experience and one I’d like to help others avoid. Trust me, no small business owner needs that kind of angst.
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Gail Zappa: Tireless Champion, Wonderful Friend
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Spotify Could Go Away Overnight And No One Would Care
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Spotify Could Go Away Overnight And No One Would Care
Although Spotify was able to get its foot in the door early, the presence of companies like Apple Music, Amazon Prime, and others means that the historically un-profitable streaming service either needs to find away to differentiate itself from thecompetition or risk crashing and burning.
What’s the Difference Between a Coach and a Mentor?
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Cynthia Kersey, the Unstoppable Woman
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Influencers on a Plane: 3 Ways to Strike Up Great Conversations
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3 Signs It’s Time for a (Professional) Breakup
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3 Signs It’s Time for a (Professional) Breakup
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What’s the Difference Between a Coach and a Mentor?
October 15, 2015, Forbes Women We hear a lot about coaching and mentoring — for good reason. As Zig Ziglar famously said, “A lot of people have gone further than they thought they could because someone else thought they could.” Read the entire article here: https://www.forbes.com/sites/ellevate/2015/10/15/the-difference-between-a-coach-and-a-mentor/

Influencers on a Plane: 3 Ways to Strike Up Great Conversations
October 12, 2015, Inc. With the right mindset, you can improve your business just by striking up a conversation on the road. Read the entire article here: https://www.inc.com/kelli-richards/influencers-on-a-plane-three-ways-to-strike-up-great-conversations.html
Why It Pays to Identify and Approach Mentors in the Professional ‘Cafeteria’
October 7, 2015, Entrepreneur At times, the workplace “cafeteria” resembles a middle-school lunchroom, with heightened stakes and competitors striving for power in lieu of popularity. Who sits where, and why? Read the entire article here: https://www.entrepreneur.com/growing-a-business/why-it-pays-to-identify-and-approach-mentors-in-the/249748

3 Reasons You Need a Mentor, Even If You Don’t Think You Do
September 28, 2015, Inc. If you want to experience success in any capacity, you owe it to yourself to find great mentors. Read the entire article here: https://www.inc.com/kelli-richards/3-reasons-you-need-a-mentor-even-if-you-don-t-think-you-do.html

Rob Tercek: Speaker, Innovator, Strategist
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Jay Samit: CEO SeaChange International
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How Amazon Shows the Need for a Tech Industry Workforce Revolution
September 18, 2015, Inc. Business is not about being cutthroat anymore; it’s time for the tech industry to re-evaluate the perks being offered to workers. Read the entire article here: https://www.inc.com/kelli-richards/how-amazon-shows-the-need-for-a-tech-industry-workforce-revolution.html
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4 Characteristics of Trailblazing Entrepreneurs
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Steve Jobs Grew From His Failures — You Can, Too
August 28, 2015, Inc. Any weakness — if you look at it the right way — is a lesson. Read the entire article here: https://www.inc.com/kelli-richards/steve-jobs-grew-from-his-failures-you-can-too.html

The Art of Taking Vacation for Entrepreneurs
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4 Ways a Great Advisor Can Protect Your Investment
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Wearable Technology – Where Fashion & Fitness Converge
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Why Advisors Are Worth Your Equity (and How to Find a Good One)
Think of these advisors as business sherpas: people more experienced than you who help you navigate and climb the startup mountain.

Why Advisors Are Worth Your Equity (and How to Find a Good One)
July 24, 2015 Inc Magazine Think of these advisors as business sherpas: People more experienced than you who help you navigate and climb the startup mountain. Read the entire article here: https://www.inc.com/kelli-richards/why-advisers-are-worth-your-equity-and-how-to-find-a-good-one.html

Jim Griffin
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4 Expensive Mistakes Your Start-up Could Make-And How to Avoid Them
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Greg Estes
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Video Marketing Lessons Small Businesses Can Learn From Big Brands
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Wild Bill Stealy
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Streaming and Beyond: Apple Will Lead the Way to the Next Music Experience
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Is It Time to Spring Clean Your Business? Here’s How to Do It
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Can Apple’s Interactive Digital Music Solution Refresh the Music Industry?
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How The Apple Watch Is Paving The Way To A New Generation Of Wearable Technology
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How the Apple Watch Is Paving the Way to a New Generation of Wearable Tech
March 20, 2015, Inc The next frontier is wearable technology and the Apple Watch will not only be a timekeeper, but it will also be a timesaver. Read the entire article here: https://www.inc.com/kelli-richards/how-the-apple-watch-is-paving-the-way-to-a-new-generation-of-wearable-tech.html
Turn Up Your Volume: 5 Big Moves Entrepreneurs Can Learn From Music Moguls
When you think about it, there are multiple ways that the music industry reflects what you’re trying to accomplish as an entrepreneur. Music rewards innovation and originality–finding “the next big thing” is a mantra you both share–and you both aim to immerse customers in rich and compelling experiences, right?

Can Apple’s Interactive Digital Music Solution Refresh the Music Industry?
March 17, 2015, Wired, Innovation Insights When U2 released its album “Songs of Innocence” with an exclusive iTunes partnership, the band was trying to figure out something a bit more complex than simply reaching as many fans as possible.

Peter Dekom
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5 Critical Lessons in Mergers and Acquisitions From the Apple-Beats Deal
March 13, 2015, Inc. 5 critical lessons from the Apple-Beats deal to keep mergers and acquisitions seamless and swift.
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Mergers and acquisitions are notoriously complicated, clumsy, and fraught with bad feelings when they’re not executed carefully and strategically. Often, leaders fail to communicate, which derails productivity and leaves employees worried about their jobs. Companies also tend to struggle to manage customer integration, branding, and media relations during the transition.
Alan Weiss
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How to Harness Power Like a Celebrity
While there is such a thing as “overnight success,” most celebrities work hard over a long period of time to reach their powerful status. Here are three strategies of the stars that business professionals can use to make a difference in the world and do things that truly matter to them:
The Super Connector’s Guide to Making Powerful Business Introductions
As an entrepreneur, you understand the importance of having a strong network. What many people don’t understand is that it’s not always who you know, but what you do with those connections, that matters. Throughout my career, my extensive network in Silicon Valley has allowed me to create intros for startups seeking funding for their ventures and secure celebrities like Jerry Seinfeld for corporate events. But I haven’t done this by connecting with a bunch of random people on LinkedIn; I’ve nurtured these relationships through the power of reciprocal networking. If you aren’t actively looking for ways to make valuable introductions for your connections, your network isn’t as strong as it could be. Here are a few ways to make winning introductions that will lead to lucrative long-term opportunities for you and your connections. How to Make a Powerful Business Introduction When you start making business introductions in person, it can feel a bit awkward. But the key to a successful connection is a clear understanding of what each individual has to gain from the relationship. If your connections don’t see an advantage to meeting the people you suggest, they’ll be skeptical of your intent. A proper business introduction immediately erases confusion among mixed groups of people. It sets the stage for respectful interactions and eases the otherwise uncomfortable first conversation. Always introduce the person with more authority first. Adding explanatory statements after saying each person’s name will also get the conversation flowing naturally and provide context. These can be simple statements such as their job titles. When introducing one person to a group, announce that person’s name and identifier, and introduce each group member in the order they’re sitting or standing. Connecting people who offer complementary services is a great way to promote mutually beneficial relationships. You can also offer to let people you respect sift through your LinkedIn connections and facilitate these meetings to add value. Tips for Navigating the Uncomfortable Email Introduction Making introductions in person usually feels less forced than sending emails out of the blue, but it’s not always feasible to get the two people you want to connect in the same place at the same time. This is where email introductions come in. When emailing your connections to establish an introduction, make sure you always: Ask for permission first. Explain the value proposition for each party meeting the other, and ask if they’d feel comfortable with you making the connection. Mention whether they’ve met before. People often forget brief meetings, and the reminder can save them some embarrassment. Make haste slowly. Good introductions require careful preparation. Think through how both parties could benefit from each other, and spell it out in an email. Hurried, ill-planned emails can have a negative impact on these burgeoning relationships–and your reputation. Encourage the conversation. You never want to start an email thread, only to receive no response from either party. To avoid this social disaster, urge both people in the email to arrange a time to talk in the near future. Make action steps clear. Be straightforward in your email, and outline what the specific next steps should be. Solid introductions always come down to adding value for other people. When you set up a long-term cycle of promoting mutual wins, you position yourself as a credible and trustworthy business connection. Establishing a reputation for facilitating great relationships is the best way to increase your chances of success, no matter what field you’re in. And as this cycle of reciprocity continues throughout your career, the referrals, invitations, and unique experiences will start pouring in. This article was previously published in Inc. To your best success, Kelli Richards, CEO of the All Access Group, LLC PS: Subscribe to my FREE All Access Group Newsletter https://bit.ly/AAGNewletter PSS: Listen to an entire library of intimate discussions with industry visionaries https://bit.ly/AllAccessPodcastSeries (Priceless)

5 Unlikely Music Legends With Great Advice for Entrepreneurs
February 25, 2014, LinkedIn Articles As an entrepreneur, it’s important to keep your ears open for helpful advice — especially when you’re new to the game. Read the entire article here: https://www.linkedin.com/pulse/20140225155053-9638-5-unlikely-music-legends-with-great-advice-for-entrepreneurs/
Know When to Hold ‘Em, Fold ‘Em, and Walk Away in a Business Deal
In high-stakes poker, managing your emotions is just as important as the hand you’ve been dealt. In order to emerge with your mortgage intact, it’s vital to have an effective poker face.
Business negotiations require a similar approach. Letting your emotions rule your decision-making process can be catastrophic, but failing to seek a win-win situation can be just as dangerous. With that in mind, how can you maintain your cool and, ultimately, your control of the situation?
In this article, Kelli Richards explains how to stay level-headed when the chips are down.

Jeet Singh
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-jeet-singh
How Writing a Book Can Advance Your Career
What’s more, writing a book is a great way to establish you as a credible industry expert. You can create a brand platform for yourself, increase your market value, differentiate yourself from competitors, and discover new ways to grow your authority in your field. But before you can add the title “published author” to your resume, you need to invest some time and energy in planning, crafting, and publishing your unique message–and understanding how the publishing world really works.

Know When to Hold ‘Em, Fold ‘Em, and Walk Away in a Business Deal
February 6, 2015, Inc. The only way to come out on top of a business deal is to pay attention to what’s on the table and play smart. Read the entire article here: https://www.inc.com/kelli-richards/know-when-to-hold-em-fold-em-and-walk-away-in-a-business-deal.html

Steve Rubel
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-steve-rubel
5 Ways The Cloud Can Make Your Business & Personal Life Easier
The cloud is becoming a bigger part of our everyday lives. Use it to enhance your business and personal life, increase productivity, and to give you peace of mind when you store and back up your most important files.

Roberta Medina
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-roberta-medina
5 Simple Steps to Schedule Your Week for Business and Personal Success
As an entrepreneur, attending to your work is essential for building your business. But creating a balanced life is the key to sustained success in the office and at home. Aim to structure your time so you can meet both personal and professional obligations, then establish, communicate, and maintain healthy boundaries so you can actually live the lifestyle you desire. It’s doable!
COPING WITH FAILURE The Ultimate Entrepreneur Pep Talk: 4 Important Affirmations for Any Innovator
Having a list of mantras that you can pull out of your toolkit in any situation will prepare you to turn challenges into successes.

6 Surefire Tactics That Will Ignite Client Referrals
January 15, 2015, Inc. Here are six strategic ways to ask for referrals and grow your business exponentially. Read the entire article here: https://www.inc.com/kelli-richards/6-surefire-tactics-that-will-ignite-client-referrals.html
5 Reasons Developing Confidence Is Critical to Your Success
Confidence is essential to your success and that of your business — in fact, it’s vital to everything you do in life. In my own career, confidence has been a pivotal skill and strength I’ve needed every step of the way, especially in the male-dominated tech and music industries.

Just Because You Have 500+ Connections Doesn’t Mean Your Network Is Healthy
January 9, 2015, Inc. The best way to build solid connections is to earn a reputation of being a person who adds value for others in virtually every interaction you have with them. Read the entire article here: https://www.inc.com/kelli-richards/just-because-you-have-500-connections-doesn-t-mean-your-network-is-healthy.html
Just Because You Have 500+ Connections Doesn’t Mean Your Network Is Healthy
The best way to build solid connections is to earn a reputation of being a person who adds value for others in virtually every interaction you have with them.
12 Affirmations For The Struggling Entrepreneur
Entrepreneurs are an optimistic lot. Naysayers might say “naïve.” But they have to be. Odds are against their success, but those who do succeed will provide for their families, solve customers’ problems, and possibly change the world in a big way.The best entrepreneur, therefore, has a healthy confidence that “I’ll be the one person in a thousand who makes it big.”
4 Things You Can Do to Personalize Your Brand Like the Celebs
Between Google and social media, it’s become simultaneously easier and more difficult than ever to maintain your brand image. With a few keystrokes, anyone can learn just about anything about you. On the other hand, if you can cultivate what your audience will find, you can influence your brand image and how others perceive you.

12 Affirmations For The Struggling Entrepreneur
December 15, 2014, LinkedIn Articles Entrepreneurs are an optimistic lot. Naysayers might say “naïve.” But they have to be.
How to Create Your Own Industry to Fit Your Strengths
By leveraging my core strengths and skills and combining my backgrounds in entertainment and tech, I’ve molded my own brand and carved a unique career path for myself. Having been a talent producer for award shows, cause concerts, and celebrity fundraising events for three decades, I’ve developed a very large network, connecting musicians, actors, comedians, and tech innovators with the corporate world to create performances and campaigns.

How Writing a Book Can Advance Your Career
December 12, 2014, Inc. A book can be a powerful tool for advancing your career and establishing yourself as a brand and as an industry leader. Read the entire article here: https://www.inc.com/kelli-richards/why-or-how-writing-a-book-can-advance-your-career.html
The 4 Most Important Reasons You Need to Become a Mentor
When you decide to mentor someone, you really have no way of knowing how far she’ll go. Whether you shape the next great entrepreneur of our time or help someone achieve her dreams, you’ll make a difference–and that’s all that matters.
Ann Wilson
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-ann-wilson-of-heart

5 Reasons Developing Confidence Is Critical to Your Success
December 5, 2014, The Huffington Post Confidence is essential to your success and that of your business — in fact, it’s vital to everything you do in life. Read the entire article here: https://www.ellevatenetwork.com/articles/5870-5-reasons-developing-confidence-is-critical-to-your-success

4 Things You Can Do to Personalize Your Brand Like the Celebs
December 4, 2014, The Huffington Post Between Google and social media, it’s become simultaneously easier and more difficult than ever to maintain your brand image. Read the entire article here: https://www.huffpost.com/entry/4-things-you-can-do-to-personalize-your-brand-like-the-celebs_b_6148030

5 Simple Steps to Schedule Your Week for Business and Personal Success
December 1,2014, Inc. As an entrepreneur, attending to your work is essential for building your business. But creating a balanced life is the key to sustained success in the office and at home. Read the entire article here: https://www.linkedin.com/pulse/5-simple-steps-schedule-your-week-business-personal-success-richards/
5 Conversation Tools For Nurturing Your Relationship With A Mentor
We’ve all longed for a classic mentor-mentee relationship at some point in our careers. We want someone who is savvy and seasoned. We want her to provide the perfect insights and career advice that will help us reach our goals. We want someone who will guide us to our destination.
Cynthia Kersey
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-cynthia-kersey

Michael Van Himbergen
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-michael-van-himbergen
The Secret Weapon of Billionaire CEOs and Wildly Successful People
If you’ve hit a wall, it might be time to hire a business coach. Sometimes no matter how passionate you are about your business, it takes an outsider’s perspective to see where the company is lacking and identify areas for growth. And that additional insight and shift in perspective can take moments but make a huge difference in your results and the outcome.

The 4 Most Important Reasons You Need to Become a Mentor
November 20, 2014, Inc. When you decide to mentor someone, you really have no way of knowing how far she’ll go. Whether you shape the next great entrepreneur of our time or help someone achieve her dreams, you’ll make a difference — and that’s all that matters. Read the entire article here: https://www.inc.com/kelli-richards/the-4-most-important-reasons-you-need-to-become-a-mentor.html

5 Conversation Tools For Nurturing Your Relationship With A Mentor
November 17, 2014, LinkedIn Articles We’ve all longed for a classic mentor-mentee relationship at some point in our careers.
The Ultimate Entrepreneur Pep Talk: 4 Important Affirmations for Any Innovator
You were prepared for the uncertainty that comes with entrepreneurship. You braced yourself for the long workdays–and for your first business failure. You were ready for just about everything–except the inner strength it takes to be your own biggest motivator.

The Ultimate Entrepreneur Pep Talk: 4 Important Affirmations for Any Innovator
November 11, 2014, Inc. Having a list of mantras that you can pull out of your toolkit in any situation will prepare you to turn challenges into successes. Read the entire article here: https://www.inc.com/kelli-richards/the-ultimate-entrepreneur-pep-talk-4-important-affirmations-for-any-innovator.html
Become an Effective Delegator
Delegation doesn’t come naturally to everyone–especially workaholic entrepreneurs. Recognize your #strengths. Tackle the things you love or do very well yourself, and then #DELEGATE the duties that slow down your productivity or otherwise aren’t a good use of your talents and time. Acknowledge and reward others for their strengths. Delegating is not only a way to decrease your workload it’s a way to channel your productivity and expertise! To read https://www.inc.com/kelli-richards/the-ultimate-guide-to-delegating-for-entrepreneurs-who-hate-delegating.html

How to Create Your Own Industry to Fit Your Strengths
November 7, 2014, Inc. Your new industry has to reflect you because whether you’re a “collaborator genie” or a “green-energy explorer,” you’ve got all the makings of becoming your own unique brand of superhero. Read the entire article here: https://www.inc.com/kelli-richards/how-to-create-your-own-industry-to-fit-your-strengths.html
The Entrepreneur’s Guide to Delegating
Is your to-do list a mile long? Do you spend your day in meetings and bring your work home with you because there aren’t enough hours in the workday? Do you feel as though the weight of the entire company is resting on your shoulders?

4 Ways to Make the Most of Your Mentor-Mentee Relationship
October 31, 2014, Inc. If you’re skeptical about why a mentor would want to partner with a mentee, it may be because you don’t have a plan in place to make it worth her while. Figure out what you have to offer your mentor, and do everything you can to provide that value. Read the entire article here: https://www.inc.com/kelli-richards/4-ways-to-make-the-most-of-your-mentor-mentee-relationship.html
Do you have a strong network, or do you just think you have a strong network?
Do you have a strong network, or do you just think you have a strong network?
Many entrepreneurs believe it’s who you know that matters, but what’s even more important is what you do with the people you know. By working to introduce and connect your connections, you can build a more lucrative network that can lead to further opportunities for you. By establishing a reputation as an effective facilitator of great relationships, you increase your chances of success.
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