Resources
A Tribute to John and Steve
In my newest book, The Magic and Moxie of Apple: An Insider’s View, I compared Steve Jobs and John Lennon; two iconic legends of a generation that are no longer with us today. Coincidentally, today is John’s birthday and last week marked the 1 year anniversary of Steve’s death. For that reason, I feel that it is only right for me to pay homage to two of the most inspirational men in my life.
John Lennon was a rock star in every sense of the world. He had it all; the fame, the fortune, the glory, etc but you would never guess it from his bashful demeanor on the camera. Steve Jobs was also a rock star but in a less literal sense. He attained the same iconic level of fame and fortune as Lennon, but through technology. Their success can’t be attributed to themselves alone; they both had an amazing team around them. However, both had the courage and vision to try something new and it worked.
I remember being a little girl when I was 8 years old and watching the Beatles doing a TV special (maybe it was “All You Need is Love”.) Apart from being electrified by their performance, the man behind the curtain playing with all the buttons and knobs (George Martin) lit a spark in me that set me on the career path that brought me to where I am today. As I watched Martin and the Beatles I thought to myself, “That’s what I want to do with my life,” and so I set out to make it happen. Similarly, growing up in Cupertino was the other half of my inspiration. At the time they started, no one knew how great Apple would be, but as the company started to take off I knew that working there would be a dream.
So this is my “thank you” to John & to Steve. Without these two legends, who knows if I would have ever developed personally and professionally into the person I am today. If they’re up there watching over us, I hope they know what a profoundly wonderful impact they’ve had on millions of lives.
Rdio’s New Artist Program
As someone who has built their entire career around the convergence of technology and music, nothing pains me more than to see artists ripped off by advancements in technology. Whether we’re talking about the Napster days of the early 2000s or Grooveshark today, artists continue to be undercompensated (if compensated at all) for their work. While we’ve certainly taken some great strides towards fairly discovering and obtaining music, there is still a lot of work to be done. That’s why I was delighted to learn about Rdio, an ad-free music subscription service.
Rdio was founded in 2010 by Niklas Zennström and Janus Friis, whom you might remember from the illegal file sharing service Kazaa which followed Napster’s demise. Similar to other services like Spotify and Rhapsody, Rdio allows users to stream an unlimited number of songs from their computer or smartphone for a monthly fee. Artists are compensated based on the number of plays their songs get per month. Unfortunately we’ve seen through these services that this model results in artists being undercompensated; often times getting fractions of a penny per play or a check for 4 dollars at the end of the month. Some artists, such as Coldplay and Adele, have kept their latest work off of subscription based streaming services because they feel it hurts album sales.
Today Rdio has announced a new program that aims to compensate artists more fairly and increase fan engagement while at the same time getting new subscribers. The Rdio Artist Program will use artists as recruiters and will compensate them $10 dollars for each subscriber they sign up. Rdio gives the artist the tools to customize their page and share their content on social media. One of my favorite features is the ability to have artists share their favorite songs and playlists that they’re listening to, a feature I always thought iTunes should have. Rdio CEO Drew Larner calls the program a “Win-win” for all parties involved.
With only about 10 million subscribers around the world, it’s hard to say whether or not this program will sink or float but a few big artists are already getting onboard such as Snoop Lion, Scissor Sisters, A-trak, and Chromeo. Could this possible be the next big thing? If it gets artists paid fairly while giving the customer a better experience, let’s hope so.
Reminder to REGISTER for TUESDAY’s Apple’s Best Practices Webinar
Tomorrow, September 25th at 2pm PST I will offer an exclusive Webinar on incorporating Apple’s 12 best practices to enhance your business, client experiences, and personal brand.
As we know, Apple is a global leader in creating an environment around achieving powerful goals, and boiling down how they became THE company to model, after experiencing one of the most well documented crashes in history, is an absolute MUST do for anyone in business today.
To hold your space at this exclusive webinar, sign up immediately at https://www.appleinsidersecrets.com
Warmly, Kelli Richards
Apple’s Laughing Straight to the Bank
As an Apple insider and alum, I always have an ear to the ground for what’s going on in their world. The past month or so for Apple has been almost as eventful as the company’s first big success back in the late 70’s – early 80’s. With a landmark legal victory over Samsung for copyright infringement, the company not only gets awarded $1.05 billion in damages (which Samsung is appealing, of course), but they will also exclusive rights over certain design and software ideas on which they own patents.
While some have slammed Apple’s case as being too broad or overzealous, the decision will surely shape the mobile software and hardware markets from this point on. For the consumer it means two things: First, Apple’s patented designs and features will most likely be cross-licensed for quite a pretty penny to competing developers and manufacturers. Second, this means that in order to competitively price their technology, companies will have to become innovative once again, rather than copy an already successful formula. So you’ll either see iPhone and iOS-esque features on high-end electronics, or innovative new designs may become the way of the future. That chapter has yet to be written.
With so much focus and attention on these two battling giants, what better time for Amazon to announce its new reader / tablet offering, the Kindle Fire. Strategically placed in the same realm as the competing iPad, Nexus, and Galaxy tablets, the Kindle Fire looks to open the floodgates of revenue for its content delivery platform. The three-way race between Apple, Amazon, and Google’s media stores appears well separated for now, but the competition is certainly heating up as the markets and technology change so rapidly. And the solid winner in ALL of this is the pro-sumer.
One would think that the competitive innovation to come from the lawsuit against Samsung, along with the introduction of the rival Kindle Fire would be cause for concern at the Apple HQ here in Cupertino, but that couldn’t be farther from the truth.
On September 12th, Apple announced the iPhone 5 in grandiose Apple fashion, after the project had been shrouded in secrecy for almost a year. (An issue I cover at length in my recent bestseller, “The Magic and Moxie of Apple – An Insider’s View”.) Thinner, lighter, faster, and overall cooler than its predecessor, the iPhone 4s; the iPhone 5 also boasts a number of new features, such as a new charging interface and new operating system (iOS 6).
Consumers are certainly on board for the new and improved iPhone, as evidenced by the 2 million+ pre-orders within the first 24 hours of its announcement. As a result, the cost of Apple’s stock has risen to over $700 for the first time in company history.
So while rival tech giants are out there trying to copy Apple products or create competitive alternatives in hopes of dethroning them, Apple is simply laughing it’s way straight to the bank.
Kelli Richards, President and CEO
The All Access Group
PS: On September 25th, I will offer an amazing webinar on the 12 Best Practices of Apple Inc. This webinar is offered at NO cost to you. I will offer it at a later date for $47 per participant, but for now, I simply want to extend this webinar and my expertise around what makes Apple the global leader it is to my own audience, colleagues and friends.
To save your seat, go tohttps://appleinsidersecrets.com/webinar.php and register.
Apple’s 12 Best Practices – Training Webinar
How would you like to learn the single most important mind-set shift you need to guarantee that your billion-dollar ideas don’t get taken by your competitors?
How important is it to you to leave a legacy that makes a huge difference in the world?
Join me on Tuesday, September 25, 2:00pm PT/5:00 pm ET. I will share a detailed, insiders view into:
- Apple’s 12 best practices to create the WOW factor that keeps your customers coming back and telling all their friends about why your product “kills” anything else on the market (my colleague Steve Jobs used every single one of these to great success)
- How to inspire your team with an emotionally compelling cause so they become world-class superstars who are completely loyal to you and your vision.
This webinar is offered at NO cost to you. I will offer it at a later date for $47 per participant, but for now, I simply want to extend this webinar and my expertise around what makes Apple the global leader it is to my own audience, colleagues and friends.
To save your seat, go to https://appleinsidersecrets.com/webinar.php and register.
Kelli Richards, President and CEO
The All Access Group,
Blog for Black: The Digital Agency
A few weeks ago I had the great fortune of having Matt Ramey, co-founder of Black – The Digital Agency, join me on my streaming radio show (you can find his interview, alphabetically, on my website at https://allaccessgroup.com/articles-and-resources/blog-talk-radio). Matt shared some great stories from his past, as well as some amazing insights on the music industry and his new company.
Black – The Digital Agency’s services span every aspect of digital media marketing from strategy, design, development, and everything in between. With advertising revenue for traditional media platforms on the decline, it’s no wonder that Black’s approach to digital media marketing has been met with fanfare and critical acclaim. As TV networks consolidate, newspapers go bankrupt, and radio stations get replaced, Black offers best-in-class digital media marketing solutions for the continuously blooming digital media age.
You can find out more by visiting Matt’s website at https://contactblack.com/
Kelli Richards, President and CEO
The All Access Group, LLC
Steve Jobs on Privacy and User Experience – An Apple Best Practice
Even for me, as an Apple insider, seeing the Apple “Best Practices” in action is awe inspiring. No one can deny that one of the most amazing things about Apple is how they embrace secrecy as an asset. No entity keeps a secret better than Apple – AND the thousands and thousands of employees and alum in their tribe. Quite simply it’s part of our Apple DNA. And that idea translates far into how they work with their products, and especially, their users. For Apple Inc., user experience goes far beyond what the customer can see, feel and touch. It goes on behind the veil as well.
Steve Jobs talked about this himself when he was interviewed at the All Things D8 Conference in 2010.
“No, silicon valley is not monolithic. We’ve always had a very different view of privacy than some of our colleagues in the valley, we take privacy extremely seriously. As an example, we worry a lot about location in phones and we worry that some 14 year old is going to get stalked and something terrible is going to happen because of our phone, and so as an example, before any app can get location data we don’t make it a rule that they have to put up a panel and ask because they might not follow that rule. They call our location services, and we put up the panel saying this app wants to use your location data, is that okay with you. Every time they want to use it and we do a lot of things like that to ensure that people understand what these apps are doing. That’s one of the reasons we have the curated app store. We have rejected a lot of apps that want to take a lot of your personal data and suck it up into the cloud, a lot. So we’re really old, a lot of people in the valley think we’re very old fashioned about this and maybe we are, but we worry about stuff like this.
No, privacy means people know what they’re signing up for in plain English and repeatedly. That’s what it means. I’m an optimist, I believe people are smart and some people want to share more data than other people do – ask them. Ask them every time. Make them tell you to stop asking them if they get tired of your asking them. Let them know precisely what you’re going to do with their data.”
Just another example of behind-the-scenes USER experiences – one of the best “best practices” that Apple does differently.
If YOU would like to learn more about Apple’s best practices and how those could work in YOUR company or work, sign up at https://AppleInsiderSecrets.com and become part of my own inner circle and get all of my insider, best practice tools and event invitations.
Kelli Richards, President and CEO
The All Access Group, LLC
Wendy Lipton-Dibner – Elite Video Mastery and Move People to Action
I was joined on this week’s edition of “All Access Radio” by author, speaker, and coach Wendy Lipton-Dibner. Wendy has done amazing work as a leader in her field. She is the president of Professional Impact Inc., which produces seminars and courses such as the wildly successful “Move People to Action for Experts and Entrepreneurs.” As an internationally recognized authority in business and personal acceleration, she brought so much knowledge and insight to the table.
Wendy and I have floated around the same circles and worked with some of the same people for years, which made talking to her an absolute treat. Right off the bat, we quickly recognized that we are “kindred spirits,” from our tastes in music, passion for working and helping with people, and drive for success. I think she and I may be among a small handful of people who knew exactly what we wanted to do when we were young, 8 year old girls. Granted, neither of us knew how that would unravel, it was great to finally talk to someone who had that same experience growing up. Not to mention, as women we both worked towards shattering stereotypes and empowering women within our respective industries.
Wendy was way ahead of her game 10 years ago when she made her first promotional video, which she says was awful even though it lead to over a million dollars in sales, and she remains ahead of her game today. Keep an eye out for more great seminars and courses from Wendy in the near future, especially her new Elite Video Mastery online course and live seminar. You can find out more about that, including free training, at https://www. EliteVideoMasteryFreeTraining.com.
Kelli Richards, President and CEO
The All Access Group, LLC
One Thing RIGHT in the Music World: CD Baby
CD Baby is an online distributor of independent music. But they’re not just any online distributor they’re actually the largest online distributor of independent music in the world. Since their start-up in 1998 and mega distribution giant success, CD Baby has paid out over $200 million to artists. That’s not bad considering everyone else in the music industry is claiming that no one is buying music (and everyone is stealing it). One of the most interesting aspects of CD Baby is the fact that the artist, not the label or the retailer, sets the price of their albums and discounts. Perhaps that’s why there are over 300,000 artists on CD Baby today.
CD Baby’s greatness continues to shine through and impact every part of music and the music industry. By supporting artists, doing ethical business in the music industry, and helping new musicians emerge. With all that is wrong in the music industry today, it’s nice to see a company of great people doing great things.
Kelli Richards, President and CEO
The All Access Group, LLC
EventFinda – A New Way to Find Events, Concerts, Gigs, Tours…
EventFinda is an amazing new way to market and promote events as well as purchase tickets. EventFinda goes above and beyond today’s standards for event marketing and ticketing. EventFinda distinguishes itself from the competition by not only being a place to buy and sell tickets to events but also syndicates and shares content, as well as offering a path to discover more events and interesting entertainment coming to your area. EventFinda makes the lives of everyone involved with a single event much easier; from the artist, to the promoter, to the PR teams, and ultimately, to the fans and spectators.
As something that started from a kitchen table in 2005 in New Zealand (not exactly Silicon Valley) and spread across the globe to land in the USA this year, there’s no doubt that EventFinda will continue to grow and amaze fans and entertainers alike. Sure, there will always be other websites that you can go to to buy and sell tickets, discover new music or entertainment, learn more about your favorite artist or venue; but none of them will be able to package all of that together like EventFinda.
Kelli Richards, President and CEO
The All Access Group, LLC
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VIP Breakfast for Apple Alumni at the Silicon Valley Capital Club, San Jose, CA
I’m thrilled to invite you to join me for a VIP Breakfast for Apple Alumni at the Silicon Valley Capital Club in San Jose, CA on Thursday, December 8th, from 7-8am. I look forward to hosting an intimate breakfast and discussion exclusively for present and former Apple employees. This 1-hour Power Breakfast is about re-connecting & networking with Apple colleagues. We will explore how to take our businesses and our lives to a whole new level of success in the next year by building on the synergy of Apple alliances. The focus of this breakfast club will be my forthcoming eBook “The Magic & Moxie of Apple: An Insider’s View“. VIP Breakfast and a copy of the eBook (valued at $37) are limited to the first 12 people who respond.
RVSP by Friday, December 2nd to reserve your VIP seat at the event. sandy@allaccessgroup.com
Kelli Richards
CEO
The All Access Group, LLC
A Fantastic Freebie from Fanatic.FM
To celebrate Fanatic.FM and their great contribution to DIY brand building for artists, Fanatic.FM is offering a special bonus for Kelli’s tribe. Click here for a free subscription to The Fanatic and enter to win a 1-hour session with the Fanatic.FM social media tune-up experts. Deadline: December 5.
At Fanatic.fm, musicians, brands and fans unite to create music that changes the world. For musicians, Fanatic.fm is an innovative album publishing platform where brands bid to sponsor new musical projects. Bands take control over choosing sponsors. Every time music is played using the Fanatic.fm player, which can be embedded in any site or social media page, the band is paid a set cost per music play by their sponsor. Learn more at www.fanatic.fm.
Kelli Richards
CEO
The All Access Group, LLC
We did it! #1 on Amazon in Music!!!
A HUGE thank you to everyone who supported the Amazon Launch for “Taking the Crowd to the Cloud – Social Media for the Music Industry” – an eBook that raises the bar and demystifies social media marketing, helping musicians, agents and anyone in our industry to THRIVE. Not only did we spend all of last weekend at #1, as I write this, we’re STILL top ten!
Essentially, Taking the Crowd to the Cloud empowers and transforms the marketing mindset for artists. Featuring a few tips on the most commonly used social networks (like Twitter and Facebook); it also holds the keys to eMail marketing, Streaming Radio, YouTube, and Meetup Groups. (It even covers how to port your MySpace contents to Facebook Music.)
Although we’ve put the price raise into Amazon, it’s STILL at $3.99 while they process it, so grab your copy now if you haven’t already.
If you choose to, you may buy the book from my website for full price ($37) and have access to continually refreshed and updated content on this topic as a BONUS addendum.
Kelli Richards
CEO
The All Access Group, LLC
Hypebot Promotes “Taking the Crowd to the Cloud”
I’ll write a separate blog about how my eBook went all the way to #1 on Amazon this weekend, but I wanted to take a moment and offer a special thanks to Bruce Houghton – a powerful voice in the music industry – who writes for HypeBot. He made an exception to his SOP to review the book, and his observations are spot on and very important to me. Because of the holiday weekend, I made the executive choice to leave the eBook at the launch price just until mid-week, giving all of the artists out there a chance to grab it (and use it!). MANY thanks to Bruce and to everyone who supported our effort to offer a hands-on, simple, DIY look at social media for the music industry.
~ Kelli Richards
Kelli Richards’ Social Media For Music eBook Just $3.99 Today Only – Published 11/11/11
I don’t normally due blattant pitches for book’s seminar’s, etc. But after downloading Kelli Richard‘s eBook Taking the Crowd to the Cloud – Social Media for the Music Industry
Kelli’s guide covers all the usual modern marketing avenues from a musician’s perspective: Facebook, YouTube, Twitter, blogging, email marketing and even MySpace. There are also chapters on less utilized recources like Blog Talk Radio, Linkedin, Meetups and live event networking. Along the way, there are examples and short case studies.
Finally, she takes a look at several of the major players in ditect to fan marketing including ReverbNation, Topspin and Nimbit as monetization tools. It’s all there. But don’t just read about it. Use it.
$3.99 today only:Taking the Crowd to the Cloud – Social Media for the Music Industry
Written by Bruce Houghton, in DIY for Hypebot
Kelli Richards,
CEO of The All Access Group, LLC
11/11/11 eBook Launch! Help me hit #1 on Amazon!
Taking the Crowd to the Cloud –
SOCIAL MEDIA for the Music Industry
Kelli Richards’ new eBook, “Taking the Crowd to the Cloud – SOCIAL MEDIA for the Music Industry,” teaches you to run your content, your revenue, your merch and your fan base ANY WAY YOU WANT TO. It’s easily the best eBook on Social Media for Musicians, ever. Today is the ONLY day you can get the book on Amazon at $3.99. https://amzn.to/eBook-Crowd
This eBook raises the bar and demystifies the social media process. It will help you THRIVE in this tough economy and transform your online presence and your marketing mindset.
It provides an overview of the top 10 online spaces and gives a brief look at how to maximize your social media presence to build and keep your audience – and turn them into your own personal sales force.
- MORE FANS! The ultimate end-game!
- BRAND TRANSFORMATION! (Yes, trust me, you are a brand!)
- MORE MONEY! That’s an easy one, more fans + more content = more sales.
- SIMPLE! Written in easy-to-follow language with easy-to-implement instructions.
- FAST! You’ll learn about 8 no cost Resources to build your brand and your fan base!
- STOP WORRYING! No more worrying about missing the opp for social media success.
- No Cost Online Business Tools and List Building Tools worth 10X’s the cost of the book.
- FR EE DOM! How about turning your work into a business that does not depend on a label, a manager or ANYONE. Do what you WHAT you want, WHEN you want, and WHERE you want… You can set your own hours… You can live anywhere… All you need is an internet connection… The sky is the limit.
Kelli Richards’ new eBook, “Taking the Crowd to the Cloud – SOCIAL MEDIA for the Music Industry,” teaches you to run your content, your revenue, your merch and your fan base ANY WAY YOU WANT TO. It’s easily the best eBook on Social Media for Musicians, ever.
Today is the ONLY day you can get the book on Amazon at $3.99. https://amzn.to/eBook-Crowd.
A Digital Insider Scoffs at Townshend
As an industry insider – on way more than one level – it’s hard to take Pete Townshend’s comments as anything more than another great artist railing at the system. Look, in the end, we all have to admit that the system is broken. That’s one thing that Townshend got right in that interview. After that? Well, it’s all up for debate. But the fact that the debate was called to the floor again, that’s a good thing.
Let’s look at what he probably got wrong. Apple is not the villain here. In fact, probably the opposite. Apple is responsible for 75% of all LEGAL music downloads. And there’s no way that this makes them a vampire. It makes them a hero, of sorts. By creating a closed system, where one download went to ONE machine, Apple stopped the bleeding of way more than royalties. It addressed a cultural shift that it was OKAY to steal music. “Sharing.” So there’s something else that Townshend got right in that interview. Stealing and sharing are not the same thing – and the mere idea that music should be free is an utter insult to the millions of people who give their lives to create it.
I should disclose here that I was part of Apple way back when and helped launch digital music before it broke wide open, but my 13+ years in digital consultancy have certainly shown me every side of this equation (and argument).
Whether or not music should be free has gone where it belongs. It’s gone to artist-controlled DIY. DIY creation and DIY distribution. The indie artists have unlocked the code. Give away great material to build a tribe, and get that tribe to adore you. They’ll show up with the money, for sure, but only after the love affair has begun.
Here’s the other problem with Pete’s point of view – it assumes that Apple controls the digital distribution industry, and quite simply, it does not. In the world of Spotify and MusicShark and locker systems, Apple is only one giant float in the parade. Let’s clarify, they may even be leading the parade, but after a brief initial claim to the universe, way back when, they’re far from alone. Having said that, it’s obvious that the consumer, overall, loves Apple. Quite simply, in the words of futurist Gerd Leonhard, it’s easy. It’s a plug and go solution. It meets busy consumers where they want to be met, and serving the consumer IS the end game on the business side of music (and anything digital).
The artistic side? Producing great content and hiring mentors to aide and abet that? I wish I could ask Townshend why that is at all iTunes’ responsibility. That is a model that we see fading at every label, sadly (& that’s me wearing my hat as a former A&R exec at one of the majors). From this insider’s viewpoint, however, it will fade, but not die. There is a space for grooming artists, from a label’s point of view – otherwise we end up with the music industry’s version of Yentl for every project. (The same Editor, Producer, Writer and Actress, if you needed me to spell out that comparison.) Without label support, bands have limited objectivity of their work, at best. But we KNOW what percentage of artists get signed. So this new world of digital DIY is an amazing opportunity for artist AND consumer. Which brings us to Townshend’s issue with gatekeepers – one that social media and DIY will summarily trump, given enough time. Spaces like iLIke and Facebook will level the playing field.
Finally, it’s NOT Apple’s job to bridge the gap between labels and DIY. They are, like it or not, a retailer. Why should they be expected to fix what’s broken in music? The business model for direct sales/acquisition of recorded music in the traditional sense is collapsing.
But with all of the GREAT minds in the digital and music space, of course we’ll find a new model. Music does far more than soothe the savage breast, it is the most vital language of unification. Ask the millions of Chinese listening to Gaga or Beiber – or just look at the worldwide recognition of Mozart. Or the global domination of Idol.
Yes, there are definitely parts of the foundation with cracks, or worse, but I have full confidence from my life experience of consulting with the industry leaders and artists, that we’ll find a new and more powerful model to propel us forward. Until then, in the immortal words of Sonny and Cher, the beat goes on.
Kelli Richards
CEO
The All Access Group, LLC
The Future of Content, by Futurist, Gerd Leonhard
Gerd Leonhard is a media futurist, writer, keynote speaker and strategist with 25 years in the tech and entertainment industries in all major markets. Leonhard’s focus is on new technologies in content, media and technological convergence, and he’s just published his newest book on Kindle, “The Future of Content.” https://gerd.fm/focbook
Leonhard’s intent to publish this eBook via Amazon Kindle, exclusively, at this very low price, is to make these ideas and concepts as widely available as possible while still trying to be an example of what digital, paperless distribution can look like, going forward. Definitely a GREAT investment at $2.99.
Gerd Leonhard has been writing about the future of content (i.e. music, film, TV, books, newspapers, games etc.) since 1998. He has published 4 books on this topic, 2 of them on music (The Future of Music, Music 2.0). For the past 10 years, Leonhard has been deeply involved with many clients in various sectors of the content industry, in over 17 countries, and it’s been a great experience, he says. “I have learned a lot, I have listened a lot, I have talked even more (most likely:) and I think I have grown to really understand the issues that face the content industries – and the creators, themselves – in the switch from physical to digital media.”
This Kindle book is a highly curated collection of the most important essays and blog posts Leonhard has written on this topic, and even though some of it was written as far back as 2007. “I believe it still holds water years later. I have tried to only include the pieces that have real teeth. Please note that the original date of each piece is shown here in order to allow for contextual orientation.”
[audio:https://allaccessgroup.com/wp-content/uploads/2011/04/Gerd-Leonhard-Final-Edited.mp3|titles=Gerd Leonhard Final Edited]You can hear my recent one-on-one interview with Gerd here.
For those of you who do not know, I’m part of The Futures Agency, an online industry think-tank founded by Gerd Leonhard. The Futures Agency is based on 5 key principles: 1. Knowledge grows when shared, therefore we share everything 2. Proudly find elsewhere (PFE) 3. Do what you do best and link to the rest (*Jeff Jarvis) 4. Spend less time being important and more time being relevant 5. The leaders of the future are connectors – not just directors.
I’m proud to be part of this stellar group, and encourage everyone to pick up Gerd’s latest eBook and to spread the word and support your own followers and colleagues with this great collection of Gerd’s work.
https://www.amazon.com/The-
Kelli Richards,
CEO of The All Access Group, LLC
The Pandora Box of Mobile – The Sky’s the Limit
If you were at the Web 2.0 Summit in San Francisco last week, you probably heard Pandora Founder Tim Westergren share that SEVENTY PERCENT of their usage is through mobile venues. Yes. 70%. And having created a super-successful digital space for themselves, Pandora doesn’t see Spotify, iTunes, or any other competition eating their lunch any time soon.
Tim Westergren shared the following about the portability of the iPhone and its impact on Pandora, “Overnight it transformed our business. We almost doubled our growth rate. It changed Pandora from being desktop computer radio to being like real radio.”
One can’t completely appreciate the enormous (and growing) impact of the mobile industry without really understanding its past. On my BlogTalkRadio series, I recently interviewed my longtime colleague, Anthony Stonefield, a leader in the mobile and digital industries, who literally pioneered downloadable song distribution in the 90’s and popularized ringtones worldwide in 2000 (creating today’s $8 billion ringtone market). Anthony also executive produced the worldwide mobile program for the Live 8 event, and the mobile charity part of Melissa Ethridge’s “I Run for Life” breast cancer campaign, among others. I asked Anthony Stonefield where he thought super distribution will take us in the next few yeas and to talk about SmartPhones and their broad effect on users.
“Smartphones put everything that you had on your PC into your hand… I think what’s happening now is that we’re unlocking the true internet. Until today, we have always thought that we are driving the web, but now, SmartPhones are reaching down into the emerging markets, to the next several billion individuals, and these people are creating revolutions, changing the face of the planet, because they’re getting their first real-time connection to the rest of the world, through SmartPhones. As these phones infiltrate emerging markets, we have a whole new world to embrace… this is changing the nature of the human being and the way we interact.”
“My experience is that entertainment media is always consumed on impulse. So the technical solutions are also part of this equation. 4G will eventually enable a distribution model that can scale, but until then, we face serious limitations of scale… 4G has a way to go before it can provide viable, reliable user experiences, but it does enable a way to discover and present media very rapidly.”
You can hear the entire interview here.
Getting back to the future, so to speak, Pandora’s founder explained at the Web 2.0 Summit that Pandora transformed from a simple desktop radio to a “real” radio when users started taking their iPhones and plugging them into their cars and living rooms. It’s important to realize that, conceptually, Tim Westergren does not consider Pandora competition to Apple, Spotify or other subscription music services. He considers it a streaming radio service, and does not charge for participation.
With revenue skyrocketing due to ad sales, similar to traditional radio, Pandora has forayed further into radio, actually developing programming and content – and perhaps even newscasts and “sports radio” broadcasts in the future, further solidifying them as the leader in this industry – at least for now. Like any great industry, competitors WILL show up. AOL, who could arguably be called the founder of online radio, relaunched its own product within hours of Westergren’s speech, with half of the audio commercials. (And AOL Radio already carries ESPN Radio and ABC News stations.)
It’s hard to know if AOL will be the biggest contender in the mobile war, but with Smartphones becoming the “transistor radios” of the future, Pandora’s box is definitely filled with opportunity.
A client of mine is about to launch her 2nd eBook. I’d like to change the price on her FIRST eBook on Amazon (and everywhere else it’s up). Could someone tell me how to do that? If you need to see the eBook for some reason, it can be found at: https://www.amazon.com/Taking-Crowd-Cloud-Industry-ebook/dp/B005H3ZK1Y
Kelli Richards,
CEO of The All Access Group, LLC
Celebrity Wrangling.
When it comes to celebrity wrangling, helping a corporate client or event organizer secure the right celebrity to support their event or product campaign is definitely more art than science. The most important part of the process is bringing my 25 years of listening and experience to a discussion about the objectives of the client. Is it a company celebration? Is the event or campaign about supporting their employees (internal) or their brand (customers)? Is it to thank their sales team? Or perhaps an industry conference with VIPs?
From there, we create a wish list of who they’d love to have stand on their stage or showcase their product or company, as well as what “type” of spokesperson or entertainer – for instance, a musician, a comedian, an actor or actress. Then we put together a prioritization and an outreach plan, something I’ve developed strong expertise in doing successfully after many years. We also create a list of gives and gets – is the celebrity or artist being compensated? Is the event so grand that it’s simply a win/win for them to participate? And then the back-and-forth between the client and the celebrity rep begins, and the process of creating a strong win for both sides unfolds.
The biggest impact in terms of having a celebrity or artist aligned with a campaign or event is what I call the “halo effect” – when an audience feels cared for and honored when a celebrity or artist that they trust is behind the company or the product. This generally results in a memorable experience and a long lasting increase in trust and credibility.
In addition, celebrity involvement can result in much greater visibility, acceleration, and traction for a start-up – and much greater exposure if you’re doing something on the web or in social media. It increases the attraction to the product or company like a magnet, based on the following and popularity of the celebrity and their brand. Finally, with the timeless nature of the web, this association with an artist will stand the test of time, being discovered again and again through a simple Google Search.
Not sure how a celebrity or artist might fit into your start-up, product or event? Reach out to me and ask. Kelli@AllAccessGroup.com
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“Kelli’s contributions as co-producer of ‘MusicBiz 2005′ have been essential. Her relationships and management of them, as well as her conceptual abilities have been a cornerstone of the business we have been developing. I can’t imagine that it (the conference) would have happened without her. For starters, she brings a tremendous understanding of the market, a stellar reputation, loyal relationships among the leaders in the field, highly developed written and oral communication skills, untiring work ethic, excellent team building skills, and total reliability….”
~ David Schwartz, Executive Producer – MusicBiz
“Kelli has proven to be an excellent resource for Red Herring Events. She contacted over 50 musicians and celebrities for our Herring on Hollywood event. Kelli is both professional and a pleasure to work with. With her assistance, we were able to book the musician Ice-T to speak on the music panel. We will definitely be using Kelli’s services for future events.”
~ Beth Curran, Event Producer – Red Herring Magazine
Kelli Richards,
CEO of The All Access Group, LLC
Billboard.Biz – “Music-Industry Characters You Need To Follow”
Even with the best of intentions, in today’s hyperdriven digital age, it’s easy to use someone else’s article or lyrics and misunderstand how copyright and sourcing needs to be applied. And so, in addition to sharing some great insights around the global issue of copyright, on today’s blog I also want to thank Billboard for sharing their Twitter list of “Music-Industry Characters You Need To Follow” which was used, in large part, in my own social media eBook, “Taking the Crowd to the Cloud – Social Media for the Music Industry.”
Because she had made a few significant changes to the list, my copyeditor did not realize she should source the list and link it back to Billboard. I’ll certainly change it in reprints, and will source Billboard.biz in my webinars and teleseminars on the topic, but I also wanted to publicly acknowledge and thank Billboard and Billboard.Biz for being an amazing source of information and support to the music industry.
Copyright is definitely one of the greatest issues that has come to the forefront of the new digital age. Of course, it was always an issue. But when music and literature were hard pressed into vinyl and pages, and the middlemen controlled the product funnel, believe it or not, it was much easier to keep tabs on who owned what. With media passed around at the speed of light via digital distribution, solutions like meta-tagging and “watermarking” become an artist’s lifeline to their work. In our recent one-on-one chat, thought leader Thomas Reemer shares about the application (and implication) of watermarks and how they effect digital distribution.
(For those who don’t know, Thomas Reemer is the CEO of 88tc88.com – an online service that, among other things, translates western titles and artists, enabling access for Western Music to the vast Chinese mobile market, including direct access to China Mobile, China Unicom and China Telecom – the trifecta of the Chinese tech industry.)
Please click here to listen to my entire interview with Thomas, and if you’d like to be included on the MP3 distribution for my entire interview series (with industry leaders like Ian Rogers, CEO of TopSpin Media; Michael Robertson, CEO of MP3.com and DAR.fm; and groundbreaking musicians, such as David Pack, Musician, Songwriter and Lead Singer for Ambrosia; and Academy Award Winner, Irene Cara) simply sign up for “VIP Access” at the top of my website at AllAccessGroup.com.
Kelli Richards,
CEO of The All Access Group, LLC
PS: To get your own copy of my eBook, “Taking the Crowd to the Cloud – Social Media for the Music Industry,” and be invited to the exclusive webinar to support my readers on this topic, please click on the title.
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Living and Working in Separate Cities: The Good, the Bad, and the In-Between
July 5, 2017, Inc. When you split work and play between two cities, you can have the best of both worlds — if you make it work for you. Read the entire article here: https://www.inc.com/kelli-richards/living-and-working-in-separate-cities-the-good-the.html
Taking Care of Business (cash flows & taxes)
Do you ever notice how one day can flow into the next, as can the weeks/months/years if you’re not careful? If we’re not mindful, we can get into the drift and ‘check out’ as a slave to a routine and habits we’ve created that may at one time have worked for us but no longer do. As responsible adults who seek to go beyond ‘getting by’ and instead ‘thriving’ in our lives, it makes sense to stop and re-assess what’s working for us and what isn’t periodically. This applies to our own personal health and well being, and that of our business as well. I’ve been running my small business for nearly two decades now. There are plenty of joys in running your own business — and I can tell you without a doubt that the most challenging aspect of it, in my experience, is managing cash flows and working capital. What do you do when clients make commitments (or suggest that they intend to), but either don’t come through as you had planned or are delayed (sometimes for extended periods)?
The True Meaning of Freedom (at least for me)
For many of us here in the US, we’re celebrating our country’s Independence Day this week (on the 4th). A lot of people gloss over the real meaning of the day…how many lost their lives to ensure we have the many freedoms most in this country take for granted, but which are responsible for us being a global leader. I think it’s worth taking a few minutes to pause and reflect on that as we’re spending time with family and friends this week. That’s an external orientation. There’s an internal view as well, and that is we’re halfway through the year. It’s a great chance to pause and take stock of whether your year is on track, and whether you’re making progress towards the key goals you outlined at the beginning of the year.
Dave Jaworski Shares Microsoft Secrets
With over thirty years of experience in sales, technology, and executive management, Dave Jaworski currently serves as CEO of Meta Media Partners, which leverages technology, techniques and processes to help people and organizations achieve their dreams and potential. Previously Dave held positions as VP of Sales and Marketing at NetSteps; CTO of Intero Alliance; and founder and CEO of PassAlong Networks, which was the first company in the world to implement micro-payments with PayPal.
A Conversation with Ken Kragen, Legendary Organizer of “We Are the World”
Among his many other achievements, Ken Kragen is the legendary organizer behind “We are the World”, with an illustrious career that transcends the music and entertainment industries where he has managed several notable entertainers including Kenny Rogers, Lionel Richie, Olivia Newton-John, The Bee Gees and Burt Reynolds. Ken was a recent guest on my podcast show, All Access Radio, and I thought I’d share some of my favorite parts of our talk.
Thought Leadership as a Differentiator
First of all, what is a thought leader and why does it matter in the business world? A thought leader often refers to an individual (or sometimes a firm) that is recognized as an authority in their unique business niche and whose expertise is often highly valued and sought out within that business niche. The reason this matters is that it’s important from a branding and repute standpoint to be stand out as a credible industry expert with rich knowledge and curated opinions of value on select topics to contribute. This allows us as entrepreneurs to stand out, differentiate ourselves in an otherwise crowded marketplace, and to be sought after as experts and authorities with value to offer clients, the media, and our peers. You don’t typically call yourself a thought leader; it’s an acknowledgement that others grant you. Bottom line: someone who rises above the din and is probably worth listening to.
Beatles Fans Rejoice — Plenty of Reasons to Celebrate!
Many people in my world know that the Beatles are far and away my favorite group of all time; in fact, I’m known as a “Beatle-ologist” given my vast knowledge of far too much trivia having to do with the band. Like so many others, they inspired me to pursue my career in music from a very young age (I can recall being very deliberate about that choice as early as when I was 8 years old as a direct result of the Beatles). The Beatles have never really gone away (well their music hasn’t anyway), and to that end Beatle fans have a couple of reasons to celebrate of late including the following:
4 Ways to Elicit Invitations to Private Business Events
June 5, 2017, Inc. No matter who the titans are at your industry’s luminary events, you need to be there.
Jim Messina, Musician, Songwriter, Singer, Guitarist, Recording Engineer and Record Producer
Jim Messina reflects on his dynamic career, collaborations and 2017 tour. Jim’s legacy of musical prowess spans five decades, three acclaimed rock super groups, a vibrant solo career, and a dizzying array of game changing producing and engineering credits, including Lee Michaels and Kenny Loggins.
Serendipity at Airports and on Flights
Those of us who fly often have learned that it pays to stay observant and opportunistic when you’re on flights and in airports. Most people are in their own little world — focused on their laptops, Kindles or iPads, or immersed in their smartphones. I enjoy looking around and experiencing what’s going on around me — you never know who you may bump into.
3 Ways VR and AI Startups Are Alleviating the Isolation Mentality
May 22, 2017, Inc. The smartest VR and AI startups are already targeting this market — besides being good business, it presents an opportunity to actually improve people’s lives. Read the entire article here: http://3 Ways VR and AI Startups Are Alleviating the Isolation Mentality
“Supermensch” Shep Gordon on Creating the “Celebrity Chef”
Shep Gordon is the visionary Hollywood manager, agent and producer responsible for building some of the biggest careers in entertainment, and has been named one of the “100 most influential people” by Rolling Stone magazine. The subject of the acclaimed Mike Myers-produced documentary Supermensch: The Legend of Shep Gordon, Shep came to Los Angeles in 1968 and landed in the heart of rock and roll, instantly (and by sheer coincidence) falling in with Janis Joplin, Jimi Hendrix and, a short time later, Alice Cooper, whom he continues to manage today.
Observations from the set of “The Voice”
Unless you’ve been living under a rock for the past several years (or just don’t watch network TV), you’ve probably heard about or watched the wildly popular TV show, “The Voice” on NBC; where aspiring singers compete for a recording contract with the help of four successful artists as coaches. Having been an A&R exec at EMI Music in my past, my role was to scout, sign and develop artists for the label — so I’m intimately familiar with the process that these aspiring artists are going through in an attempt to become a star in the music industry For awhile, we had “American Idol” and “The Voice” on air at the same time — but since Idol wound down, “The Voice” has reigned supreme in this category. The current celeb coaches are Blake Shelton, Alicia Keys, Gwen Stefani and Adam Levine. Recently I was invited to take a tour of the set and watch a taping of the show as a member of the studio audience. I’ll admit right upfront that I’m a bit jaded as I’m in the industry, and it wasn’t my first taping of a show; whereas nearly everyone else participating was a tourist where this was a first time event and a really big deal for them. Having been a talent producer as well for decades, honestly I couldn’t stop myself from wearing my ‘behind the scenes’ glasses.
Ken Kragen, Legendary Organizer of “We Are the World” with Michael Jackson and Lionel Richie
Ken Kragen Shares His Best Tips on Career and Cause Marketing A graduate of Harvard Business School Ken Kragen’s illustrious career transcends the music and entertainment industries where he has spent many successful years and managed some of the world’s most important entertainers, including Kenny Rogers, Lionel Richie, Trisha Yearwood, Olivia Newton John, The Bee Gees, Burt Reynolds, The Smothers Brothers and many others.
Get Out of Your Own Way — Allow Things to Flow Easier
Have you ever noticed how we can make things more difficult than they need to be? Either by overthinking something, making it more complicated than it needs to be, getting worked up in a way that doesn’t serve us, or otherwise being fixed on things having to be a certain way in our lives? That’s how we sabotage the good things that want to come our way. We can actually stop our good from getting to us because we don’t allow it in when it shows up on our front doorstep! Conversely, when we take time to ‘pause’ and reflect on a situation (and what we most want to have happen), when we trust our hearts over our heads to make the choice that will serve us best, and trust that the Universe is doing its best to deliver us what we say we want — things can flow to us more readily and with much less struggle and strife.
Slow Down to Speed Up
Many of us move, work and live at breakneck speeds, often to our detriment. We create or participate in accidents, we make mistakes, we create stress in ourselves and others, we create tension and illness in our bodies, and we simply don’t do our best work in that state. It’s true that my favorite business magazine ironically is “Fast Company”, but I’m also a fan of the Slow Food movement which started over 30 years ago now. The truth is we do have enough time and we can get everything done
Why It’s Time to Buck the 24/7 Work Trend
April 11, 2017 Ellevate Network Americans are still working too hard and too long. The average American puts in 258 more hours per year than the average European. Read the entire article here: https://www.linkedin.com/pulse/why-its-time-buck-247-work-trend-kelli-richards/
What Entrepreneurs Can Learn About Monetizing Their Brands From Musicians
April 10, 2017, Inc. Like musicians, entrepreneurs can embrace the power they have to connect with a wider world.
The Power of Collaboration
One of my mentors, Alan Weiss, is about to come out with a terrific new book called “Lifestorming” co-authored with Marshall Goldsmith who is himself one of the most sought after executive coaches on the planet. This veteran author duo have collectively published nearly 100 books on human behavior. Neither needs the other, but they opted to come together to create something of value to their shared audience. This collaboration between two very successful juggernauts in the business world should produce a pretty powerful result given what each of them has achieved on his own. We’ll find out when the book comes out on May 1st! I’ve always been a big believer in the power of collaboration — to harness and leverage the gifts of two (or more) talented individuals to create an outcome that’s even more valuable and impactful than if each was crafting something on their own. John Lennon and Paul McCartney are another great example of this; there would have been no Beatles (or arguably they wouldn’t have been nearly as successful) if those two hadn’t come together — pun intended.
Why AI and VR Startups Should Be Targeting the Music Industry
April 3, 2017, Inc. Despite meteoric growth, one industry has been curiously left out of most VR/AI discussions: music.
Embracing Serendipity: Seizing Opportunities as they Arise
Have you ever stopped to notice how things are always working in our favor? It may be time to start doing so. A chance encounter turns into the creation of a new friend or collaborator, a flight delay turns into creating a client, and a flash of intuition can even save our life by avoiding an accident or some other mishap. Maybe you’ve experienced some of this for yourself, and almost certainly you’ve heard of others who have. In my own case, a dramatic example is that I avoided getting on Flight 93 on 9-11 (the one that crashed over PA) simply because I had a very strong intuition that led me to abort my trip to NYC to participate in producing a big Michael Jackson event — and I’d been booked on that flight to return home afterwards.
3 Leadership Secrets I Learned From Steve Jobs
March 1, 2017, Steve Jobs believed that the people you choose to surround yourself with affect the whole ecosystem of your business. Read the entire article here: https://www.ellevatenetwork.com/articles/7979-3-leadership-secrets-i-learned-from-steve-jobs
Honoring the 48-year “Marriage” of Shep Gordon and Alice Cooper
Earlier this month the annual Pollstar Live event took place in LA; if you’re not familiar with it, this is the largest gathering of concert industry professionals in the world. It’s a chance for colleagues to come together and exchange best practices, get current on the latest goings-on and network with each other. I’ve been co-producing the annual Awards Show that caps it off for over 15 years. The Keynote at Pollstar Live is typically one of the highlights of the whole event and this year was no exception. It was Shep Gordon (aka “SuperMensch”) and his longest client, Alice Cooper, coming together to share stories about their 48 years of working together.
How I Manage a Large Network Spanning Two Industries
February 20, 2017, Inc. In every interaction, you want to add reciprocal value so you’re working toward a mutually beneficial proposition. Read the entire article here: https://www.inc.com/author/kelli-richards
Talking with Uber Drivers
You know how when we used to take cabs and you’d never make eye contact with the driver let alone have a conversation with them. I’m not sure what’s changed in the transition to Uber, but I’ve noticed that in virtually every ride I’ve taken via Uber, I find myself having fascinating conversations with the drivers. Maybe it’s just me, but the ones I’ve had rides with inevitably have surprisingly interesting stories and backgrounds. It’s easy enough to hide behind your smartphone and detach, but I’ve come to enjoy engaging with my driver more often than not.
Add Accountability to Adopt New (Improved!) Habits
This is a time of year when many decide to shift habits with the best of intentions, but unfortunately good intentions alone won’t do the job. Ingrained habits need more than a nudge to bust through in favor of replacing them with those that will support us with where we want to go. One powerful tool that will help you go the distance is accountability. The acronym SMART comes to mind — Specific, Measurable, Action, Relevant, and Time-based; and all that is true. A way to manage all of that is by creating a simple accountability matrix that you review and track daily; it only takes a few minutes.
Jessica Mastors, Speaker, Story-Teller, Writer and Creative Coach
Jessica Mastors is a dynamic speaker and storyteller, teacher and writer, artist and entrepreneur, creative coach and consultant specializing in helping founders, free-thinkers and change-makers “make magic” with their stories – where magic is defined as “the art of changing consciousness at will.”
A Conversation with Beth Harrington, Producer, Director, Writer
I met Beth Harrington at the Portland Creative conference last year where we were both honored to be speakers, and we clicked immediately. I knew she would make a great guest for my podcast, and last week I had the pleasure of interviewing her on All Access Radio. Beth is an independent producer, director, writer, singer, and guitarist. Her love for American history, music and culture has led to a series of award-winning and critically acclaimed films including her most recent film, The Winding Stream, The Carters, The Cashes and the Course of Country Music.
Beth Harrington, Independent Producer, Director and Writer
Beth Harrington is an independent producer, director and writer, whose fervor for American history, music and culture has led to a series of award-winning and critically acclaimed films. Beth’s most recent works, The Winding Stream – The Carters, The Cashes and The Course of Country Music and the Grammy-nominated Welcome to the Club – The Women of Rockabilly, reflect her long-standing love of music.
Resolutions — Time for a Different Approach?
Each year at this time many of us sit down to make a list of resolutions for the new year. And then that list gets filed somewhere, not to be re-visited, and we go about our lives throughout the year mostly status quo. By February the gym returns to its normal flow of truly committed fitness mavens vs those who are merely well intentioned. The thing is, resolutions require new habits to be adopted; taken on with commitment and consistency. And that takes a little rigor and grit, especially during the first 30 days — after which science shows the new habit has taken hold. So this year, what can you do to ensure that by the end of the year your intentions are in alignment with your results?
Wrapping up the Year
Each year about this time, as we wind down the year and get ready for the next one, many start to think in terms of goals and resolutions for the New Year. What you’d like to have happen next year that didn’t happen this year. And that’s fine, but I’d like to offer a few thoughts to consider.
How I Leverage My Presence at Networking Events (And You Can, Too)
December 19, 2016, Inc. The challenge is to stand out from the crowd and leverage your unique voice to draw those opportunities to you. Read the entire article here: https://www.inc.com/kelli-richards/how-i-leverage-my-presence-at-networking-events-and-you-can-too.html
A New Lens On “When One Door Closes”
We’ve all heard the phrase “when one door closes, another opens” — but there’s more to it than meets the eye. Certain doors close on us with respect to jobs, relationships and opportunities — and they’re meant to close and stay closed because they weren’t right for us (even if we didn’t see it at the time).
Marshall Goldsmith, America’s #1 Executive Coach
World-renowned business educator and coach Dr. Marshall Goldsmith is the leading expert in his field and the author of three New York Times and Wall Street Journal bestselling books – Triggers, MOJO and What Got You Here Won’t Get You There.
Put on the Spot? Here’s How to Own Your Response
December 12, 2016, Success Magazine No one likes being put on the spot, but it teaches you to anticipate the unexpected, a lesson forever useful in life and in business. Read the entire article here: https://www.linkedin.com/pulse/put-spot-heres-how-own-your-response-kelli-richards/
How Steve Jobs, Jerry Seinfeld, and Being a Super-Connector Boosted My Brand
December 12, 2016, Inc. The benefits of connecting with influential people can work for anyone, no matter where you are in your career. Read the entire article here: https://www.inc.com/kelli-richards/how-steve-jobs-jerry-seinfeld-and-being-a-super-connector-boosted-my-brand.html
Athena of BlissQuest Shares Her Vision for Creatives – No Longer Needing to Sacrifice Their Passions!
Last week’s guest on All Access Radio was Athena, CEO and Founder of BlissQuest Publishing, and author of Pillars of Dawn and Murder of Crows. As you know, I work with creative people who have big visions and Athena’s vision is certainly no exception. At the cornerstone is her company BlissQuest, which she founded after receiving multiple market-based rejections from traditional publishers for her book, Murder of Crows. By self-publishing she gained more control over her work, and more royalties in her pocket, and she hasn’t looked back since. Fair trade is her passion and a large focus of BlissQuest –which is a publishing house in concept and will be the first ever anywhere to offer healthcare benefits and retirement planning to artists and writers — including a 50/50 royalty split.
Athena, CEO and founder of BlissQuest Publishing, Author of “Pillars of Dawn”
Athena is the CEO and founder of BlissQuest Publishing, an online publishing house concept which when funded will be the first publishing house in the world to offer healthcare and retirement planning to artists and writers, as well as 50-50 royalty splits. Her first novel, a fantasy called “Murder of Crows,” was published in 2012 as the first installment in a trilogy called “Pillars of Dawn, which follows heroine Fable Montgomery on a treacherous, magical journey through the mythical land of Aria. Listen to the full podcast here: https://allaccessradio.libsyn.com/2016/12
How Podcasting Can Help Grow Your Business
December 5, 2016, Inc. Podcasting is the new blogging — everybody’s doing it. And if you do it well, you’ll see massive benefits for you and your business. Read the entire article here: https://www.inc.com/kelli-richards/how-podcasting-can-help-grow-your-business.html
Harvest Summit 2016
Earlier this month I had the privilege of attending the Harvest Summit — an outstanding intimate invite-only event (its first year) — held at a private estate in Sonoma County. The event was the brainchild of Jessica Kilcullen, whose husband John Kilcullen used to run Billboard Magazine (where we first connected), and it was designed to bring together innovative thought leaders in a variety of fields from tech, entertainment, sustainability, food and wine, and a host of forward-thinking authors and visionaries. The goal was to foster inspiring conversations about trends and issues shaping our future — by those who are leading the charge (all of us present). Examples of some of the intimate conversations included:
Vanity Fair’s New Establishment Summit 2016
Last month I had the privilege of attending a fantastic relatively intimate invite-only event. The third annual Vanity Fair New Establishment Summit was held in San Francisco. This event brought together some of the most successful and influential philanthropists, thought leaders from technology, politics, business, media and the arts for truly inspiring conversations about trends and issues shaping our future. Examples of some of the intimate conversations include:
An Intimate Chat with Greg Kihn
NBC has described Greg Kihn as Rock’s True Renaissance Man” and I could not agree more. With a career that spans the dawn of punk and Indie rock, to the disco of the 70’s, to the glory days of MTV, you may know him best for his worldwide #1 hits “Jeopardy” and “The Break-up Song”, and for those of you local to the SF Bay Area, you likely tuned in to DJ Greg every morning on KFOX Radio during his 18 years with the station. He’s also a published author of four novels, the most recent being Painted Black, a mystery/thriller about the death of Brian Jones of the Rolling Stones. I interviewed Greg recently on All Access Radio to discuss his career, his life philosophy and what he’s up to these days. I’ve been a colleague, collaborator and supporter of Greg’s for many years so it was great to have him in the hot seat for a change to catch up, and to be able to share with you insights from someone I think is one of the greatest success stories in music — a true renaissance artist.
The Launch of Amazon Music Unlimited
This past week saw the launch of Amazon’s foray into an unlimited music streaming service to rival Apple Music and Spotify — it’s called “Amazon Music Unlimited” (AMU). It’s designed to add more value to Echo users offering “tens of millions of songs and thousands of hand-curated playlists and personalized stations” according to Amazon. It’s effectively an upgrade from Amazon’s Prime Music offering. Prime is now the basic service, Unlimited is the full one. This is a really strategic move for Amazon
4 Steps to Landing the Sexiest Projects
October 24, 2016, Inc. In my experience in the world of creative entrepreneurship, two types of projects and clients exist: sexy projects and cash projects. Read the entire article here: https://www.inc.com/kelli-richards/4-steps-to-landing-the-sexiest-projects.html
Thinking of Steve (Jobs) — Five Years On
Many people in my world are aware that in addition to my years as an Apple employee (music & entertainment), I was also very fortunate to have been able to call Steve Jobs a personal mentor. The things we discussed and the insights he shared with me over time are an indelible part of my DNA. Steve often crosses my mind, but even more so last week as we hit the 5 year anniversary mark of his passing. I can hardly believe it’s been that long! So I thought it would be fitting to share a few of the lessons and insights I cherish the most:
Coping with Demands When on the Road
These days many of us spend a good portion of our time on the road — whether for business travel or personal time away. It can be a real challenge to deal with demands from others when you’re away from the office. But it’s important to manage your time and priorities as much as possible — and to set healthy boundaries. For myself, when I’m at a multi-day training or just taking a couple of days of business meetings in another city, for example, I do my best to ensure my clients know that I’ll be away and slower to respond during that time period.
Lessons I Learned From Being A Woman In Tech In The Heart Of Silicon Valley
October 10, 2016, Forbes While women held 57% of all professional positions in the U.S. in 2014, they filled only 26 percent of tech jobs. Nonetheless, being a woman has never held me back — and it doesn’t have to hamper your career, either. Read the entire article here: https://www.forbes.com/sites/ellevate/2016/10/10/lessons-i-learned-from-being-a-woman-in-tech-in-the-heart-of-silicon-valley/
Vacations and Business Can Co-Exist — Here’s How
October 10, 2016, Inc. There are lots of ways to recharge, even though most of us think of lazing on the beach when we hear the word “vacation.” Read the entire article here: https://www.inc.com/kelli-richards/vacations-and-business-can-co-exist–heres-how.html
“Renaissance Man” Greg Kihn Talks Fun, the Creative Life and Rock n Roll
NBC has called Greg Kihn “Rock’s True Renaissance Man.” His career stretches from the dawn of punk and indie rock to the discos of the 80’s to the glory days of MTV. As a pioneer with the legendary Beserkley Records, he helped write the book on revolutionary west coast rock and roll. Listen to the entire podcast here: https://allaccessradio.libsyn.com/renaissance-man-greg-kihn-talks-fun-the-creative-life-and-rock-n-roll
James Wallman, Trend Forecaster and Futurist, Journalist, Speaker, Activist
James Wallman is a noteworthy trend forecaster and futurist, esteemed journalist, keynote speaker and activist, as well as the author of the groundbreaking book Stuffocation: Why We’ve Had Enough with Stuff and Need Experience More Than Ever, which has been described as the intersection of “The Tipping Point and Freakonomics, but with a huge idea at its heart” by the Sunday Times. Listen to the entire podcast here: https://allaccessradio.libsyn.com/james-wallman-on-stuffocation
4 Creative Secrets I Learned From Influential Music Artists
September 26, 2016, The Huffington Post Why do we idolize and celebrate famous musicians? It’s simple: They’ve achieved greatness, a certain “glow” we wish we had. Read the entire article here: https://www.huffpost.com/entry/4-creative-secrets-i-learned-from-influential-music_b_57e9733ce4b00267764fcaba
Learning From the Best: What Guy Kawasaki Taught Me About Evangelism
September 25, 2016, Inc. A few of the biggest takeaways about being a great thought leader and influencer.
How to Prioritize What is Important…And Get it Done!
We are all juggling so much, and we each have the same 24 hours each day. One of the ways we suffer is that we have so much on our plates that we can easily get overwhelmed, and we forget that we have control over how to structure our days around the most important things that we need/want to make happen in our lives. It comes down to prioritizing our day ahead of time (ideally the day or night before) — so that we make progress on just the three or four things that are most important to us. When we accomplish those tasks we feel great. Then there are the things that we need to make happen but that we don’t want to do or that don’t light us up. Those are tasks we tend to procrastinate around and push off for another day/week/month/year. I recommend the following approach…
The Serenity of Surrender
As I write this, today marks the 15th anniversary of 9-11; a day that is especially important to me, not only in terms of honoring those who were lost — but also in gratitude for avoiding being one of the victims myself. A near-miss because I was booked as a passenger on United flight 93 that morning headed to SF from Newark; one of the planes that was directly impacted among the flights that were taken over by terrorists on that awful day. Trusting my intuition and surrendering to that little voice in my head saved my life.
Barbara Newman, Creative Director/Writer
You Don’t Need a Horse to Be a Cowgirl – A Creative Director/Writer for over 25 years, Barbara Newman’s iconic work has left an indelible mark on contemporary brand culture. She’s written award-winning campaigns that have been featured at Cannes, and has developed content across multiple media platforms for global brands around the world. Listen to the entire podcast here: https://allaccessradio.libsyn.com/you-dont-need-a-horse-to-be-a-cowgirl
4 Ways to Align Yourself With What Really Matters
Are you focusing on what really matters in your life? Or are you just going through the motions jumping from one distraction to the next and being tossed around like a row boat in rough seas? If you want to experience a life well-lived, then it’s probably a good idea to pause and reflect on how aligned you are with the things that carry the most meaning for you on a regular basis — ideally once a week, minimum. Here are a few suggestions you may want to try on for size:
An Offer You Could Refuse (But Shouldn’t): Trusting Your Trusted Advisers
August 28, 2016, Inc. There are three key things you can do to enhance your ability to take advice.
Re-ignite Your Passion!
A topic has been brewing in my mind over the past couple of weeks that I wanted to touch on today; and that is the power of enthusiasm, energy and vitality. I think what sparked it was going to a couple of concerts during the past couple of weeks — Rick Springfield and Earth, Wind & Fire — both of whom have been performing for over 45 years each (and the lead members all in their mid-to-late sixties). Same thing when I saw Herb Alpert and Lani Hall play a show last Fall (he was 80 at the time). None of these guys has to work or tour any more. But all of them exuded passion, vibrancy, energy and vitality. They love what they’re doing, they get high on the interaction with their audiences, and clearly they’re still having a great time performing and entertaining. It’s inspiring and infectious to watch… But you don’t have to be an artist to experience the same level of energy and enthusiasm; you can cultivate it for yourself. And when you do, it creates an upward spiral that fuels you, makes you feel alive and is contagious; others want to be around you and engage/collaborate with you in whatever ways make sense. It comes down to your attitude about yourself and about your life. If you want to feel this energy boost (and experience all of these benefits), here are some things you can do to encourage it:
3 Ways to Succeed as a Woman Entrepreneur (They’re Not What You Think)
August 21, 2016, Inc. There have been challenges along the way, of course, but being a woman has never held me back. Read the entire article here: https://www.inc.com/kelli-richards/3-ways-to-succeed-as-a-woman-entrepreneur-theyre-not-what-you-think.html
Lori Stoll, Celebrity Photographer and Filmmaker
Lori Stoll is a notable photographer, writer and director who quickly became a sought-after celebrity and advertising photographer in the late 80’s. Her photographs of popular icons Al Pacino, Anthony Hopkins, Ray Charles, Michael Jackson and MC Hammer were ubiquitous at the pinnacle of their careers. Listen to the entire podcast here: https://allaccessradio.libsyn.com/get-behind-the-scenes-with-celebrity-photographer-and-filmmaker-lori-stoll
Jared Cohn, Award-Winning Writer, Director and Producer
Jared Cohn is an award-winning writer, director and producer – specifically in the sci-fi and horror genre – with such credits to his name as Atlantic Rim, Buddy Hutchins, 13/13/13, Jailbait, Born Bad and the last Sharknado movie. This year alone Jared has released five new films – all very different in style and tone. Listen to the entire podcast here: https://allaccessradio.libsyn.com/serial-filmmaker-jared-cohn-on-why-invest-in-your-own-movies
The Power of Your Voice: 3 Steps to Finding and Embracing It
July 21, 2016, Inc. Follow these three steps to discover and celebrate your voice as a female entrepreneur.
Sherry Cagan, Equestrian, Artist, Founder of Stand4Lyme
Sherry Cagan has had great success in her past both as an award-winning equestrian & a talented bronze sculptor. These days Sherry is a patient advocate and facilitator, a leading voice and a driving force for the millions debilitated with Lyme disease. Her near-death experience from Lyme disease, and her daughters and mother being infected with it, catalyzed her passion for Lyme research – initiating the Stanford Lyme Working Group at the Stanford School of Medicine. Listen to the entire podcast here: https://cl.ubook.com/podcast/367156/kelli-richards-presents-all-access-radio
A Grammy Winner, A Circus Master, And An Apple Veteran On Career Reinvention
July 15, 2016, Fast Company Stewart Copeland cofounded The Police. Kelli Richards grew up where her Apple office later stood. These are their career-change tips. Read the entire article here: https://www.fastcompany.com/3061833/a-grammy-winner-a-circus-master-and-an-apple-veteran-on-career-reinvention
Taylor Swift and Other Top Artists Stand United Against DMCA & YouTube
In the past couple of months things have been getting more heated as a coalition of over 180 top musicians have aligned to complain about the Digital Millennium Copyright Act (DMCA). The 1998 law governs the way big internet companies can use material uploaded by their users. As technology has progressed over the past two decades, the artists’ stance is that their royalties have been diminishing relative to the many new devices and services that have sprung up in that timeframe. And in tandem as they’re making their voices heard about concerns suggesting that the DMCA is broken in today’s terms, they’re taking aim squarely at YouTube as a primary example of how this structure no longer works for artists (if it ever did).
Oprah’s Real Secret to Success May Not Be What You Think It Is
July 7, 2016, Inc. Oprah Winfrey came from nothing and built a media empire, but her most impressive quality worth emulating is her EQ (emotional quotient). Read the entire article here: https://www.inc.com/kelli-richards/oprah-s-real-secret-to-success-may-not-be-what-you-think-it-is.html
Mark Silverman, Coach, Consultant, Author
Mark Silverman is not a Coach or a Consultant per se, although he has Coaching and Consulting Clients. For him, every engagement is unique, with the common thread being a leap forward towards the intended result. Mark has generated over $90 Million in sales and received numerous awards over his 15 year career at fast moving, fast growing companies like NetApp, VMware and EMC. Listen to the entire podcast here: https://allaccessradio.libsyn.com/ditch-your-lists-access-your-flow-intuition-and-creativity
4 Things Successful People Don’t Do
July 1, 2016, Inc. Follow these steps to utilize your own storytelling narrative and be more authentic with your audience.
Life Gets Easier When You Operate in the Zone
Many of us run our lives off “To Do” lists — and have issues managing time, priorities, and eliminating distractions. We’re all over the place and our attention and mood is scattered, stressed and we’re inefficient. It doesn’t have to be that way! We can increase our productivity and save our sanity when we operate ‘in the zone’ more of the time. When you are in the zone, you are focused, firing on all cylinders, getting things done, accomplishing your goals, meeting expectations of yourself and others, all while staying in a calm, neutral place emotionally. You feel good because you’re taking care of what you need to and are honoring your commitments to yourself and others; you’re doing what you said you were going to do. There’s no greater sense of satisfaction than that! I know that’s been my experience. Here are a few tips for getting in the zone:
Becoming the Person You Want to Be is Simple but It’s Not Easy
I had the rare privilege of spending time with Marshall Goldsmith a couple of months ago courtesy of my mentor Alan Weiss at an event that Alan hosts annually called the Million Dollar Consulting Convention. Marshall was the Keynote speaker at Alan’s event this year, and is in high demand as one of the most successful executive coaches on the planet. He’s the author of many terrific and insightful books like “What Got You Here Won’t Get You There”, and he was delightful and very generous in his time with us. Marshall was kind enough to provide us all with copies of his latest book “Triggers: Creating Behavior that Lasts & Becoming the Person You Want to Be”. I read a lot of books on self-improvement and personal growth, and Triggers offers fresh insights that I haven’t come across elsewhere to this point.
Lorenzo Lamas, Actor, Author
Lorenzo Lamas is an American actor well known for playing Lance Cumson on the 1980s soap opera Falcon Crest (Golden Globe Award nomination for Best Supporting Actor), Reno Raines on the 1990s crime drama Renegade, and Hector Ramirez on the daytime soap opera The Bold and the Beautiful. Listen to the entire podcast here: https://allaccessradio.libsyn.com/what-i-learned-about-donald-trump-from-celebrity-apprentice
3 Ways to Keep the Art of Storytelling Alive
June 16, 2016, Inc. Follow these steps to utilize your own storytelling narrative and be more authentic with your audience.
Creel Price, Serial Entrepreneur, Author, Speaker
From scaling some of the highest mountains in the world, to working with Richard Branson on the future of philanthropy, exiting his business for over $100m and captaining Australia in the World Elephant Polo Championships, Creel Price is the high-octane adventurer at the forefront of what he now calls “The Entreprenaissance.” Listen to the entire podcast here: https://allaccessradio.libsyn.com/the-1-magic-ingredient-for-joining-the-entreprennaissance
Libby Gill, Consultant, Author, Speaker
Libby Gill is the founder and CEO of executive coaching and consulting firm Libby Gill & Company. The former head of communications and public relations for Sony, Universal, and Turner Broadcasting, she is an international speaker, bestselling author, and former Dallas Morning News columnist. Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-qa-with-bestselling-author-libby-gill
Carolyn Elliott, Entrepreneur, Author, Coach, Super-Connector
Carolyn Elliott is an entrepreneur, writer and author, coach, super-connector, and modern-day magical person. She is the host of the Superconnectors Podcast, which interviews top Superconnectors from around the world who share the tools, attitudes and resources they use to grow and nurture their world-class social networks. Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-carolyn-elliott
The Importance of Taking Regular Breaks
You work hard; we all do. But at the same time, I’ll bet you don’t play hard; most of us don’t. We live and work in a culture that would happily take all we choose to give and more — and often does. AND we have a life beyond our work – really and truly!
These 4 Books Are an Entrepreneur’s Best-Kept Secret
June 6, 2016, Inc. The truth is, many of the most successful people in the world are–and will always be–avid readers. Read the entire article here: https://www.inc.com/kelli-richards/these-4-books-are-an-entrepreneur-s-best-kept-secret.html
May the Force Be With You
You know that old saying by Woody Allen that “Showing Up is 80% of Life”. Well I’d argue that the other 20% (maybe more!) is HOW you show up that really determines whether you’re going to be a ‘hit’ or a ‘miss’ in terms of the impact you have on others. Leadership is more than about showing up, and it’s more than just a mindset — it’s your presence, your intention, and the energy you bring to your interactions.
2016 is Not the Year the Masses Pick Up Virtual Reality
May 14, 2016, VentureBeat. Mark Zuckerberg (along with many others) believes that virtual reality will change the way we live, work, and communicate in many ways. Zuck may be right about the long term, but the truth is, VR isn’t quite ready for mass-market adoption. Read the entire article here: https://venturebeat.com/games/2016-is-not-the-year-the-masses-pick-up-virtual-reality/
4 Daily Habits of Exceptionally Well-Connected People
May 12, 2016, Inc. The reality is that the more influencers you know, the better your chances of realizing greater success.. Read the entire article here: https://www.inc.com/kelli-richards/4-daily-habits-of-exceptionally-well-connected-individuals.html
Close Encounters with Prince
We lost a unique legend and pioneer last month in Prince’s passing. The man was multi-dimensional, and though he was revered as an artist by many, he was so much more — and I think the other facets of who he was and his contributions will be revealed as time goes on. I was fortunate to have interacted with Prince on several occasions during the past couple of decades, and I’ve been reflecting on those experiences over the past few days. I never really shared much ’til now about these interactions because he was fiercely private, and I respected and honored his desire for that.
Deborah Perry Piscione, Entrepreneur, Author, Speaker
Deborah Perry Piscione is a serial entrepreneur, New York Times bestselling author, speaker and innovation process expert. She is a Principal and Co-Founder at Vorto Consulting, a Silicon Valley-based boutique-consulting firm dedicated to enabling companies to innovate and grow. Deborah is the architect of the new innovation methodology, Improvisational Innovation™, which engages all of the organization’s talent in bottoms up innovation. Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-deborah-piscione
Four Female Entrepreneurs Who Have it All (and How You Can, Too)
May 6, 2016, Huff Post Women Recently, I’ve observed a growing trend: Young female entrepreneurs launching ventures, creating social impact that matters, winning awards, and starting families — all at the same time. Read the entire article here: https://www.ellevatenetwork.com/articles/7321-four-female-entrepreneurs-who-have-it-all-and-how-you-can-too
Conscious Entrepreneurship: Lessons From Steve Jobs and Mark Zuckerberg
May 5, 2016, Inc. Incorporate these four habits into your daily life to produce better work from a healthier mindset.
How to Achieve Success by Connecting 2 Seemingly Different Worlds
April 21, 2016, Inc. Harness multiple interests and translate them across industries to build a larger network of connections, stronger relationships, a unique brand position, and greater impact. Read the entire article here: https://www.inc.com/kelli-richards/how-to-achieve-success-by-connecting-2-seemingly-different-worlds.html
Sexy vs Cash Projects
For those of us who work for ourselves (and for those who aspire to), there’s a phenomenon that people don’t often talk about because it’s assumed that we’re intended to be performing and achieving high levels of success at all times. However, sometimes there are periods of feast and famine in our businesses, especially for those of us in creative professions. My colleague Rich Litvin has shared his observations on this with a nod to Hugh McLeod’s “Sex and Cash Theory of Creative Work” — and I really resonate with this. The basic notion is that the creative person has two kinds of jobs — the first being the fun, sexy kind (those projects and clients we love to work with), and the second one is ensuring that we have enough cash flows that the bills get paid each month. Sometimes the task at hand covers both bases, but not all the time. So there can be a tense duality between the need to make a living and the need to follow one’s passions. You can’t run a successful, thriving business if you have no money and your only thought is “I NEED money!”.
Guy Kawasaki, Evangelist, Author, Speaker
Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. He is on the board of trustees of the Wikimedia Foundation, a brand ambassador for Mercedes Benz USA, and an executive fellow of the Haas School of Business (UC Berkeley). He was also the chief evangelist of Apple. Guy is the author of The Art of the Start 2.0, The Art of Social Media, Enchantment, and nine other books. Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-guy-kawasaki
Three Lessons On Innovation I Learned During My 12 Years At Apple
March 28, 2016, Fast Company As one veteran of Apple’s early forays into digital music explains, nothing slows things down like seeking consensus. Read the entire article here: https://www.fastcompany.com/3058271/three-lessons-on-innovation-i-learned-during-my-12-years-at-apple
The Chief Reason to Become a Trusted Adviser: The Ripple Effect
March 28, 2016, Inc. Through helping others, advisers can unlock different opportunities for their own careers.
3 Ways You Can Benefit From Serendipitous Run-Ins
March 14, 2016, Inc. Are you making the most of your chance encounters?
The Quiet Passing of a Giant
The music industry has experienced what seems like an unprecedented string of losses since the year began. Add to that list, a legend in Sir George Martin who passed a few days ago at the age of 90, and was considered by many to be “The Fifth Beatle”. Sir George was perhaps among the most talented record producers, music arrangers, and A&R men of all time. He was a true master at his craft — he pioneered all mann er of unique things artists could do in the studio — and truly co-created with the artists he worked with to amazing results.Unusual things like running the tape backwards to create new sounds as in “Tomorrow Never Knows” or adding in unique instrumentation like strings over “Eleanor Rigby” and “Yesterday” or weaving a mellotron into “Being for the Benefit of Mr. Kite”. And as gifted as he was and a master at his art, equally important is how well-loved and respected he was by all who had the chance to meet and work with him. I’ve never heard a bad word said about George by anyone throughout his career which is telling; quite the contrary.
4 Basic Skills Entrepreneurs Still Can’t Seem to Master
March 7, 2016, Inc.
Andy Cunningham, Strategic Marketing and Communications Expert
Andy Cunningham is the Founder of Cunningham Collective, an innovation to market firm that helps enterprises and start-ups through challenges of traction, transformation, and turnaround. An entrepreneur at the forefront of marketing, branding, positioning and communicating “The Next Big Thing,” Andy Cunningham has played a key role in the launch of a number of new categories including video games; personal computers; desktop publishing; digital imaging; RISC microprocessors; software as a service; very light jets; and clean tech investing.
Zeeshan Zaidi, Ticketmaster
Zeeshan Zaidi is the General Manager of Artist Services at Ticketmaster, a division of Live Nation Entertainment, where he works with artists, managers, agents, promoters and labels to help make tours more successful through leveraging Ticketmaster’s marketing reach, data insights, and commerce opportunities. He’s also the lead vocalist, songwriter, guitarist, and founder of alternative rock band The Commuters. Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-zeeshan-zaidi
Carolyn Elliott, Super-Connector, Interviews Kelli Richards
As a super connector, I was recently interviewed by Carolyn Elliott on her Super Connectors Podcast where I shared how I create authentic, trust-based relationships, and my favorite strategies for nurturing a high-powered network the intuitive dimension of super-connecting.
How Apple Can Improve Its Watch And Boost Sales
February 8, 2016, TechCrunch Apple isn’t releasing exact sales numbers, but some expert digging has led many to believe that sales of the Apple Watch haven’t reached expectations since its launch in spring 2015. Read the entire article here: https://techcrunch.com/2016/02/07/how-apple-can-improve-its-watch-and-boost-sales/
Tammi Leader Fuller, CAMPOWERMENT
Tammi is the Chief Empowerment Officer of CAMPOWERMENT, a transformational weekend sleep-away camp for grown women hailed by Oprah and MORE Magazines, the TODAY Show, FOX News, the NY and LA Times as THE place to reboot your life in just 72 hours. Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-tammi-leader-fuller
The 4 Tech Trends That Will Explode in 2016
January 25, 2016, Inc. These cutting-edge, scalable trends are attracting not only lots of investment, but also great talent — which are two of the key drivers behind any successful startup.
Klayton of Cell Dweller
Klayton is the artist behind the acclaimed one-man musical project Celldweller, and is a multi-instrumentalist, artist, producer, songwriter, performer, programmer and remixer. Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-klayton-of-celldweller
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