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A Peek Behind the Curtain… The Core Personal Interviews with Kelli Richards (and her Editor) that Became the Apple eBook…
Tune in for this 15-minute interview with Kelli Richards, Apple Alum and author of the Amazon Bestseller, “The Magic and Moxie of Apple – An Insider’s View.” Kelli shares some of her very personal experiences and memories of being at Apple Inc. with her book editor to frame out the book…
Will we Retain our Confidence in Apple?
The newly launched iBooks Store recently signed on its sixth major U.S. publisher in Random House, the world’s No. 1 English-language producer of books. Is there any doubt that iBooks is set on a course to become the world’s largest digital bookstore?
And then there is the legendary App Store, the heavily curated, tightly guarded walled garden that Steve Jobs envisioned as a parallel Internet. Whether apps have a long-term future is a matter of debate, but there is no doubt that they serve a purpose and are recognized for adding value to the mobile experience. Steve said in 2011 that “Mobile is the key to the post-PC world….We’re in a position now where the majority of our revenue comes from post-PC products.”
Whatever comes next must contain and continue all of this.
Is it possible? Will we as a society retain our confidence in Apple? I would love to hear your thoughts on this…
Kelli Richards, President and CEO
The All Access Group, LLC
PS: My Amazon Bestseller: “The Magic and Moxie of Apple – An Insider’s View” is now available in the iBooks Store at https://itunes.apple.com/book/id543952406?mt=11
Apple Alum Kelli Richards Hits #1 on Amazon with “The Magic and Moxie of Apple – An Insider’s View”
Kelli Richards, Leader in Technology and Digital Distribution, Publishes New Book on Apple Inc., “The Magic and Moxie of Apple – An Insider’s View”
Cupertino, CA
Kelli Richards, CEO of the All Access Group and an alumnus of Apple Inc. (where she launched Apple’s earliest focus on music and drove all music initiatives during her 10 years with the market leader) has just published her long awaited eBook, “The Magic and Moxie of Apple – An Insider’s View.” This book delves into the best practices of Apple Inc. from the inside out and takes a close look at what makes Apple one of the leaders in the tech industry – and a global change agent. Author Kelli Richards saw Apple hit rock bottom from the inside, before Steve Jobs returned to the company and then watched from outside as Apple Inc. began its climb to stardom and became the global leader it is today. This close study of Apple Inc. and the best practices it employs creates a blueprint for all companies and entrepreneurs to follow. Through interviews with other alums and her own experiences at Apple for over a decade, tech industry thought leader Kelli Richards creates a compelling view of what makes Apple Inc. the company it is today. She looks at its failures, its successes, and the people who will continue its course toward greatness.
Kelli Richards has more than twenty years of senior-level leadership experience in the tech and music industries. Working with the innovators in technology and creative leaders in entertainment, Richards is a highly sought-after consultant, mentor, speaker, producer, coach and author. Richards and her team facilitate powerful strategic business opportunities in digital distribution between technology companies, established artists and celebrities, film studios, record labels, and consumer brand companies to foster new revenue streams and deliver compelling consumer experiences.
Prior to founding The All Access Group LLC, Kelli served in senior roles at Fortune 100 entertainment and technology companies, including Apple Inc. She also served in senior-level leadership capacities at EMI Music as an A&R exec, and at Silicon Graphics (SGI) where she helped launch Silicon Studio, the company’s entertainment division. She developed PatroNet, the first Internet-based artist subscription service with rocker partner Todd Rundgren in the mid-90s – and helped to launch the entire digital music revolution.
A frequent speaker and panel moderator at digital music and entertainment industry conferences globally, Kelli has also been an acclaimed talent producer of a wide range of award shows, epic concerts, and celebrity fundraiser events for over 25 years. She co-produced a celebrity fundraiser event to support the UN’s “Adopt-A-Minefield” initiative featuring Paul McCartney, Brian Wilson, Stephen Stills and hosted by Jay Leno.
Kelli Richards has co-authored two other books, including the critically acclaimed “The Art of Digital Music: 56 Artists, Visionaries & Insiders Reveal Their Creative Secrets” and “Taking the Crowd to the Cloud – Social Media for the Music Industry,” which reached #1 on Amazon in several categories. A true renaissance woman, Kelli is also a Certified Integrative Life Coach trained under best-selling authors and coaches Debbie Ford and Alan Cohen. She lives inCupertino,CA in the heart of theSilicon Valley.
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Kelli Richards, CEO
www.AllAccessgroup.com
Email: Kelli@AllAccessGroup.com
It’s HERE! Get “The Magic and Moxie of Apple” + An Invite to my Launch Party in Silicon Valley
What’s Apple Inc.’s best kept secret goal? Apple insider Kelli Richards reveals how Apple built a company and a brand that reaches across Fortune 100 companies and small business owners. You the book launch for “The Magic and Moxie of Apple – An Insider’s View” at https://AppleInsiderSecrets.com and peek BEHIND the curtain to look at the best practices of Apple Inc., and how it created a climate that ultimately changed the world forever. Help Best Selling Author, Kelli Richards Reach #1 on Amazon AGAIN. Get “The Magic and Moxie of Apple” + Bonuses https://AppleInsiderSecrets.com
Through interviews with other alums and my own experiences at Apple for over a decade, I’ve created a compelling view of what makes Apple Inc. the company it is today. Get the book TODAY for an insider’s look at Apple’s failures, its successes, and the people who will continue its course toward greatness. https://AppleInsiderSecrets.com
THANK you everyone for your support!
“Our North Star is to make the best product.” Tim Cook Continues Apple’s Best Practices
Over the last few days, I put the finishing touches on a year-long project – to pen an eBook about what made Apple the company it is today – from an insider’s viewpoint. This is a project I started long before Steve Jobs passed away, and one that I hoped to finish and send to him with a personal note. Obviously that’s not possible any longer, but one thing that has come out of the last six months is a telescopic view of the company and a look at the path it’s charting without Steve at the helm.
On May 29th, at the 10th annual All Things Digital Conference in Rancho Palos Verdes, California, Tim Cook gave us a bird’s eye view of how Apple plans to stay the course and continue their role as tech leader of the world. Asked about the competition many times, Cook responded at one point with a statement that completely embodies one of Apple’s Best Practices. He said, “Our North Star is to make the best product.”
I talk about this best practice in my upcoming eBook at great length. How despite being the richest company in the world, the best practice of “Excellence, not Revenue” IS that North Star – and truly has been since Apple’s rebirth when Steve came back to the company. Here’s a brief excerpt from the Best Practices Appendix to the book:
Steve Jobs saw a finish line for his products that went far beyond the bottom line. As a reward for that, he reaped a bottom line that is still gaining market share and momentum. He looked beyond the stockholders and the money and built the best stuff out there by the best teams. He then backed it up with a brand that embraced the consumer from beginning to end. It’s hard to say that his prize was even the products. Most of all it is the products in the hands of an army of grateful consumers who have become brand advocates. Let’s face it there are some great products out there in the world that have not had anything near the global impact of those built by Apple….
Obviously Steve laid out a strong roadmap for his company to follow after he passed away, and that started with leaving the right people in place, but the actual journey will unfold, like all journeys, with many twists and turns – completely unforeseen.
One of the most poignant moments of Tim Cook’s discussion was when he talked about what comes next and not wanting Apple to become a Museum…
“I learned a lot from Steve. It was absolutely the saddest days of my life when he passed away… At some point late last year, somebody kind of shook me and said, it’s time to get on. That sadness was replaced by his intense determination to continue the journey. He also taught me the joy is in the journey and that was a revelation for me… I love museums but I don’t want to live in one.”
While I support Tim in his quest to avoid living in a museum – or in the first or second chapter of Apple’s book, we must admit that his is a sequel we’re all lining up to read – and most definitely cheering for.
Kelli Richards
President and CEO
The All Access Group, LLC
PS: My eBook launches on July 12. If you’d like to be part of the launch campaign and be invited to the VIP launch party and receive the audiobook as a thank you bonus for buying the book, please email me at news@allaccessgroup.com, so I may add you to the short list of VIP launch supporters. Thank you.
Apple Alums – A “Class” Unto Ourselves and an Education and Collaboration for a Lifetime
Not long ago the LA Times ran an article about an executive training program at Apple called Apple University. This was one of Steve Job’s most poignant legacy projects – literally how he hoped to continue his presence, in the company he founded, long after he left this realm. Apple University is the program where Apple literally educates its executives on how to embrace the oft-referenced “Apple DNA” and think like Steve Jobs himself.
Contrary to what the LA Times might think, however, the idea of educating and inspiring its people to open their minds and access their unique DNA is not a new endeavor at Apple. Far from it, in fact; during my tenure, I was part of the Apple MBA program. Only a handful of Apple employees were privileged to be part of that experience – a fully-accredited MBA program paid for by Apple, run on the Apple campus and offered during work hours. Apple’s commitment to inspiring the best thinking in their leaders has always been remarkable.
Steve spared no expense creating AppleUniversity, tapping Joel Podolny, the former Yale Business School dean, to head up the effort, help Apple to continue to break the sound barrier and create its most difficult achievement yet, surviving the loss of Steve Jobs – a man who has become almost cult-like in his brand and contribution. In the 35 years since it was incorporated, Apple has become much more than a success story. It is the star all other great inventors shoot for. At Apple, we didn’t just write the next chapter, we threw away the book and created something mind blowing and world changing.
In addition to my MBA, like all Apple Alums, I’ve experienced some of the best collaborations in my life on that campus. What makes THAT kind of success and teamwork even possible? A lot of people have tried to answer that question – even Steve Jobs himself. It is what Apple University hopes to discover, define, REfine and replicate in future employees. “The idea is to take what is unique about Apple and create a forum that can impart that DNA to future generations of Apple employees,” shared a former Apple exec who spoke anonymously in order to preserve his relationship with the company. “No other company has a university charged with probing so deeply into the roots of what makes the company so successful.” As Apple Alums we’ve actually LIVED what they hope to replicate…
As an Apple alum, I have to admit that it’s thrilling – one of the most important “inventions” to come out of Apple, in fact. You see, there’s a magic that continues among us Alums, and an uncommon connection that allows us to continue building amazing, powerful collaborations sometimes decades after our tenure at Apple. And it’s something I hope to continue to keep alive and inspire in other alums.
It’s my own legacy project: To help those who share that Apple DNA to reconnect to the incredible talent base that Apple attracted and continue the conversation, the collaboration and the success.
To bring to life in 2012, a powerful, collaborative program designed to create synergy and stratospheric results. As an Apple Alum, I know that the sky is literally the limit!
All the best,
Kelli Richards
President and CEO
The All Access Group, LLC
Apple – Building a Brand, Leaving a Legacy
There’s this thing in life that most of us have experienced. It’s a sort of metaphysical passing of one’s self. Those moments when you pass a place you know and can almost see your younger self (or maybe your older self), standing right there in a different time. For me, Cupertino has always held those doorways and windows. Like most of the kids who grew up in Cupertino, I used to make extra money picking apricots in the orchards.
Obviously, fruit has remained a big theme for Cupertino. Of course, I’m speaking tongue in cheek – as most of the world knows, Steve Jobs built Apple’s headquarters here (it’s his hometown too; one of many things we share in common). So, once lush with orchards and wineries, Cupertino is now one of the geek capitals of the world. I say that with pride and humor, because I am definitely one of them, standing on the thin line between artistry and technology. In fact, I worked at Apple for many years, and I’m proud to say that I launched the focus on music and led strategic Music and Entertainment initiatives during my 10 years there.
So I am one of the truly lucky ones, with strong roots both in the Cupertino of old – and the Cupertino of now. The roots of now, the Apple tree, are firmly incontrovertibly implanted in Steve Jobs. As stock prices have shown, Jobs is absolutely the trunk of Apple and inseparable from where investors put the worth of the company.
And here’s the real crux of what I want to say in this piece: Seeing Steve Jobs battle through the fight of his life to restore Apple to greatness – a graceful, courageous and obviously successful battle – doesn’t hold a candle to seeing him fight for his life now. He’s obviously ill. But what he’s creating, despite (or because of) that illness is mind blowing. Naysayers can address the iCloud any way they want, but what we all know is that it’s pretty damned likely to be successful. Apple is ending the war on clouds and lockers and legitimizing what the consumer wants, whether the music industry agrees or not.
It is the new digital age, and like it or not we’re not going to stop access. We’re not even going to control access. Steve Jobs has literally put all his apples into one basket in agreement. Why does it matter? It matters because, like Bob Lefsetz said recently, Apple is EASY. The huge base of consumers out there trust that if they get an iPad or iPod or iTunes … whatever, it will work. Apple has not only galvanized a brand, but it has built a huge, vocal community of brand advocates. No amount of advertising money could have busted the iPad out of the gate the way the users themselves did.
The second part of a brand is always fulfilling the promise you set forth (this is straight from branding queen Libby Gill’s rulebook). And, quite simply, Apple delivers on their promise day in and day out. They listen to their constituency and they build a better mousetrap, make better stuff, and address issues like the cloud – maybe a little later than the creative disruptors, but without a doubt, they’re putting their weight (and their money) where their mouth is.
Which brings me to the issue of legacy: Apple is a big deal – not just to the world, that’s obvious – but here, in Cupertino (my hometown). Legacy is a lot like a brand, in its truest form, it delivers on a promise made. The new Steve Jobs’ Cupertino Apple Campus Mothership is absolutely part of that promise. One day after the WWDC conference, Jobs put forth his new campus proposal to the Cupertino City Counsel, ripe with more than apples. Steve Jobs has designated acres and acres of his campus for apricot orchards – honoring the tradition of the Valley; that’s roots. And it’s deeper than I can convey.
I could go on and on about Apple’s commitment to its future and to the ever growing employee base (I was part of that once, and I retain a strong, golden thread to those people and the work they do), but the commitment from Steve Jobs is bigger than even that. I think I should come clean here and say that obviously I admire Steve Jobs. I don’t agree with him all the time, obviously – or with Apple for that matter. But I’ve seen him renovate more than a company or a product line. I’ve seen him refresh the people around him. I’ve watched him galvanize thousands of employees to get laser focused on success and build something meaningful. I’ve witnessed the grace, elegance, and simplicity with which the products have sparked a revolutionary embrace among consumers. I’ve watched his address at Stanford’s graduation a dozen times and brought that message into my own life – which brings me back to that metaphysical doorway I mentioned earlier. To that glimpse of one’s self coming and going.
You see, we’re all creating a legacy all the time. We are ALL in the process of going, like it or not.
A brand, well that’s for now. But a legacy… what we build that will outlast us, that’s huge. There are 3,700 trees in what will be the new Apple campus as of today. According to initial specs, Apple hopes to have 6,000 trees when the mothership is built. In fact, Steve Jobs hired experts from Stanford to consult on indigenous trees to make this come to “fruition” (sorry, I couldn’t resist). To me, no matter what my life has become – working with industry leaders and entrepreneurs, innovators and influencers, celebrities and musicians, I often look through one of those doorways and see myself picking fuzzy apricots from the tress here in Cupertino. I remember where I come from and, like Steve Jobs, that my legacy has to be bigger than my brand.
And just my humble opinion, whatever those trees are, whatever fruit they bear, in my book they’re all Apple trees.
Kelli Richards
CEO of The All Access Group
Fun & Games: Cross Digital Distribution Takes Movies into a Whole New Realm
A few months ago I had the privilege of interviewing Thomas Dolby and getting an insider’s view into the extremely creative way he was introducing the first new album he’d created in over two decades. Fans would go through the portal of a game, The Floating City, and only when they had reached certain benchmarks in the game did they get to download some of the best tracks.
As the digital revolution reaches what seems to be an absolute frenzy of technological advances and debuts, more and more we’re seeing the cross-platform promotion and collaboration around product distribution. The latest (and one of the biggest) entries into this virtual world is set to be Suzanne Collins’ popular novel, “The Hunger Games.”
According to Digital Media Wire, Social game developer, Funtactix has partnered up with Lionsgate around the movie’s debut this spring The Hunger Games Adventures is set to launch on March 23, the day the first movie opens in theaters.
Lionsgate started the cross-digital campaign months ago with “The Capitol” a web presence for the government of Panem, where “The Hunger Games” stories take place. They also created a strong social media launch, featuring a YouTube channel in addition to other social spaces.
The Hunger Games Adventures game is set to be a strong player in the multi-digital branding of the three Lionsgate movies. Players move through The Capitol and the key Districts in the story, becoming more engrossed at each level of game.
“As a company that wants to align itself with the most beloved entertainment properties and passionate fans in the world, joining forces with Lionsgate on The Hunger Games was a very easy decision,” said Sam Glassenberg, CEO of Funtactix.
This isn’t the only foray Funtactix has made into the world of branded film releases. They recently created a game built around the Mission Impossible franchise.
Since its founding in 2006, Funtactix has earned an industry reputation for rapid innovation in web-based gaming. They were first to deliver connected 3D multiplayer action gaming through deeply-integrated avatar-based games.
They’re also poised to release The Hunger Games Adventures through Facebook as well, and with a following of millions and the realm of Harry Potter coming to a close, it will be interesting to see where Funtactix – and other branding gaming companies – will reach as the digital revolution continues to evolve.
Kelli Richards
President and CEO
The All Access Group, LLC
Hulu’s Latest Hot Ticket
When it comes to digital distribution, one of the big online commercial sites for video has certainly been Hulu. In only four short years of life, Hulu has carved out a tremendous niche with a huge tribe of trusting, loyal fans and users. While Hulu is “independent” to some degree, NBCUniversal, Newscorp and even Disney are part of the ownership team.
For anyone not familiar with Hulu yet, at its core, it is simply an online video service providing formally, commercially produced content, such as movies, television shows, clips, and other content, coming in from a very wide variety of sources, such as FOX, NBCUniversal, ABC, Criterion, A&E Networks, TED and a very long list of other content providers.
So why, after four years of great digital distribution, am I writing about Hulu? Because they are about to take a huge leap of faith and add another original production to their arsenal – original content is a journey that even Oprah Winfrey herself can tell you is fraught with danger. So in addition to movies and primetime TV hits such as Modern Family, The Simpsons, Glee, The Office, etc., etc., etc., viewers can also download Hulu’s own creations (A Day in the Life and The Morning After), as well as their newest addition, “Paul, the Male Matchmaker” (launching on Monday, February 13th exclusively on Hulu). The launch date is no accident – the 10-episode comedy is a mockumentary about a socially inept man who inherits a matchmaking service – who then does out brutally honest dating advice in the sincere belief that he is helping women find love.
Actor/writer Paul Bartholomew (Mad Men; Yes, Dear), who stars in the series, said, “This show is for anyone who has ever been set up on a horribly misguided date by their sister, friend, co-worker — and then been blamed for it not working out. Which is basically everyone.”
Finally, original, full-length commercially produced web series’ are starting to find a foothold – and a distribution portal like Hulu is exactly the venue to bring enough attention and a strong enough fan base to move audiences to show up week after week. Rock on Hulu, we’re looking forward to where you go next – and to watch the competition as it comes alive and rises to the occasion to bring web TV to life!
Kelli Richards
CEO
The All Access Group, LLC
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Practicing Self-Care in Busy, Uncertain Times Tapping into Your Own Renewable Energy
LinkedIn.com, June 2025 – Here are five grounded strategies to tap into that inner energy reservoir when everything around you feels depleted. …
Practicing Self-Care in Busy, Uncertain Times Tapping into Your Own Renewable EnergyRead More »
Why It’s Important to Reinvent Yourself & Your Brand Periodically (& launch of my new site)
LinkedIn.com, May 2025 – Repositioning yourself and your brand periodically is essential because growth requires evolution—and without it, relevance, resonance, and results fade. Here’s why it matters. …
Post-Vacation Exhaustion is Real: How to Re-integrate with Grace, Not Grit
LinkedIn.com, May 2025 – Reintegration was a bigger challenge than I imagined it would be. Here’s how I got back on track. …
Post-Vacation Exhaustion is Real: How to Re-integrate with Grace, Not GritRead More »
Getting your voice (and presence) out in the world with events
It’s all too easy to do business via Zoom; many of us have become accustomed to that being the primary way we work — certainly since Covid. But it’s equally important to show up, get our voices heard, and to press the flesh at live networking events as well. It’s a great way to demonstrate thought leadership, to reconnect with our communities and our colleagues, and to meet prospective new clients as well.
Most of the conferences and events I participate in tend to be lumped into the Fall and Spring, and the Spring events have largely wound down by this point as we enter Summer and people are heading out on their vacation getaways.
I participated in two great events this month — and am already looking forward to the ones in the Fall.
Women’s Bustin’ Barriers Business Summit
(led by Debra Morrison)
A dozen inspirational highly accomplished women came together in fireside chats online over two days with the dynamic Debra Morrison, to share stories of how they overcame obstacles, built bridges, and persevered in achieving their dreams and professional ambitions. I was chosen by Debra to participate as one of them, and we had a lively chat sharing insights and wisdom to empower women over 50 to realize their own goals.
Opal AI & Tech Investing Forum
Over the course of two days, a premiere gathering of visionaries, investors, innovators and inudstry leaders came together in San Francisco to explore the future of innovation (particularly AI) and investment across multiple industry sectors including space exploration, med tech, automotive, blockchain, and many others. We discussed market trends & strategies, geopolitical influences and strategies, and networked with leading minds in private equity, venture and technology.
Opal Group is a leading global event group that produces first rate events on a variety of topics aimed primarily at investing for family offices — educating them on a range of topics and introducing them to experts that they can foster meaningful relationships with (in tandem with one another). I always enjoy participating in these events, and am honored to have become part of this exceptional community.
…let’s see what Summer has in store (!). I’d love to hear about any fun vacation plans you may have.
Be Well,
Kelli
How Visionary Leaders Can Better Navigate Challenging Situations
There’s no question that we’re living in turbulent times of constant change and upheaval requiring resilience and flexibility at every turn. For visionary leaders with a growth mindset, tackling hard things involves approaching challenges as gateways to new possibilities, options, and innovations. In this article, I share some tips and approaches tailored specifically for leaders who thrive on expansive thinking (including some powerful questions to ponder).
Choose Yourself First: The Shift That Changes Everything (you are not an option – why it’s time to make yourself a priority)
There’s a quiet ache that many leaders, visionaries, and givers carry—often hidden behind accomplishments, outward confidence, and even stoicism. It’s the experience of feeling like an option in other people’s lives, while showing up as a constant in theirs. You won’t always be someone’s first call, first thought, or first choice. And while that might sting, it’s also the wake-up call you didn’t know you needed.Because here’s the truth: You are not here to be someone’s option. You are here to be your own priority.
Spotlight
What I Do – Who I Am (Minevich post)
I have struggled with the question “What Do You Do” for many years – and have even been on a mission to eradicate it (!); but it’s so firmly ingrained in our society. I honestly don’t care about how someone pays their bills, I want to know what their passion is, where the joy is in their life – and what lights them up. Yes, even from the moment I meet them. Recently, a long-time colleague, Mark Minevich (a thought leader in AI) shared his thoughts on this question — and his words resonated so loudly within me. It’s exactly what I’ve wanted to express myself forever, and he does it here so eloquently. It’s not what you do — it’s who you ARE.
Brian Wilson’s passing
We’ve just lost another musical genius in Brian Wilson — whose legacy is indelible, and whose talents and impact have been compared with Beethoven.
The leader (and lead songwriter) behind The Beach Boys has left a rich and unique canon of songs that are timeless and light up all who hear them — for the past 60 years and will continue to far into the future as well. Brian and Paul McCartney were born just two days apart and they respected one another enormously.
It’s arguable that without Pet Sounds (which inspired Paul no end) there would not have been a Sergeant Pepper’s. Paul has forever said that “God Only Knows” is “the greatest song ever written” — and that’s high praise indeed. They only played together once – in 2002 – at an Adopt-A-Minefield fundraiser that I co-produced. The two of them played a couple of songs together for the first and only time before or since; “God Only Knows” and “Let It Be” – with their respecive bands backing them. Jay Leno was the host. It was truly a magical eventing and only the 500 or so people in the room got to experience that spine-tingling experience. It was definitely a career highlgiht for me.
Media Recommendations
Somebody Feed Phil
Netflix
I’ve written about this TV show before — it’s one of my favorite series on Netflix – and I’ve been waiting eagerly for Season 8 to drop which is just did this month. I’m a big fan of Phil Rosenthal’s, and have been forever.
He’s best known for his work behind the camera as the creator of the beloved series “Everybody Loves Raymond”. But he came out in front of the camera several years ago as the host of this delightful series which takes him to wonderful destinations around the globe where he introduces audiences to the food, culture and the people of these different lands — and brings his zany sense of fun and good humor along.
By the way, I especially loved the episode on Amsterdam in this season’s line-up; still working my way through the episodes. 🙂
People Say the Nicest Things…
“Thanks for sharing your journey so eloquently as one who is surely steeped in decades of technology prowess, yet who shines brightly as a heart-centered visionary. Congrats on your many brilliant accomplishments!”
Debra Morrison
Founder
We Can Do It Women (podcast)
My panel at the Opal AI & Tech Investing Forum in San Francisco featuring some fascinating women talking about their experiences with AI, and women’s special advantages leveraging this ever evolving technology.
Shaking Things Up – Globetrotting, New Site, and More! – A Note from Kelli
My international travels have been quite sporadic since the pandemic shut down, and I’ve been looking to ramp back up in that department over the past year or so. An opportunity presented itself last month to join five friends on a trip to Portugal and Spain, for some R&R, sightseeing in both places – and to walk for a 5-6 day portion of the Camino de Santiago (a bucket list thing for most people I know).
The Camino portion was structured through Backroads Travel – and we had a fantastic time, they knocked it out of the park; I’d highly recommend working with them for any group travel adventure you may have in mind. Our time in Porto, Portugal and Madrid, Spain was our own and unstructured; we still did and saw a lot – soaked up the culture, enjoyed great food and wine, and walked a LOT. My only regret was our time there was more limited than I’d have liked. Still it was so refreshing to get out of the nest, out of my comfort zone, and soak up some global culture and adventure; it was soul-nurturing, eye-opening, and very much needed!*
In the spirit of shaking things up, I also just re-launched my website since my return from that trip; it’s a brand refresh of sorts and I’m really pleased with it. If you have a site yourself, I think it’s important to fine-tune your images and messaging every few years to ensure you stay modern, fresh, current, relevant, and aligned with what matters most for your clients. The theme for my brand refresh is ‘globetrotting visionary sage’. Please drop by for a visit and dive into it when you can; take your time — I’d love to hear what you think.
*(I’d also love to hear whether you have some fun travel adventures planned this year so please share if so!).
Be Well,
Kelli
Post-Vacation Exhaustion is Real: How to Re-integrate with Grace, Not Grit
Have you ever come back from your vacation in need of a vacation to recalibrate back into your normal routine? In this article I share some observations and tips to try out from my own recent experience.
Why It’s Important to Reinvent Yourself & Your Brand Periodically (& launch of my new site)
A message that I share with many of my clients is the need to reinvent ourselves periodically; that includes our self-identity, and also how we position ourselves (our “brand”) in the world.
Repositioning yourself and your brand periodically is essential because growth requires evolution—and without it, relevance, resonance, and results fade. Here’s why it matters.
Spotlight
Val: The Val Kilmer Documentary
We’re losing more of our cultural heroes these days it seems. In April we said goodbye to Val Kilmer, an actor who I had enormous respect for during his career heyday, and as well during the past decade or so that he suffered valiantly with physical decline personally. I highly recommend watching “Val,” his personal documentary and an autobiography of sorts that he released back in 2021. It’s a terrific overview of his life.
I never had the pleasure of meeting Val, but he sure had a fantastic run — I’m so pleased that he was able to participate with good friend Tom Cruise in the “Top Gun: Maverick” (sequel) that came out in 2022, courtesy of AI algorithms and a text-to-speech approach enabled by a company called Sonantic, which was subsequently acquired by Spotify. Tech saved the day, and enabled a most powerful reunion between the two actors that was emotional, impactful, and was a memorable highlight of the film.
Media Recommendations
Adolescence
Netflix
A crime drama focused on a young teen accused of murdering one of his classmates, the series focuses on the events leading up to the murder. It also dives deep into the teen himself, the impact both to him and to his family, the psychological implications, as well as broader societal implications and the process of how the situation gets handled. It’s gripping, well-done – and has become one of Netflix’s most highly-rated series.
Pee Wee on Himself
HBO
I was a big Pee Wee fan when he was on top of the world in the 80s; he had a unique sense of humor, flair, creativity, and self-expression that I resonated with greatly. I also admired what Paul Reubens achieved in creating this character that society embraced so fully for a time. However in the process, Paul allowed Pee Wee to all but subsume his persona and identity which he reflects on in this well-done documentary of an otherwise reasonably private man. The interviews were completed within a week of his passing back in July 2023; he’d been suffering from cancer for several years prior — which the filmmakers had no knowledge of.
(Many years ago, Paul sent me the gift of DVDs of his Playhouse series, as well as his Christmas Special, which I will always be grateful for; I covet them even more since his passing even though I can now stream them).
Good Energy: The Surprising Connection Between Metabolism and Limitless Health
by Casey Means, MD
Regular readers of this newsletter know of my passion for optimal wellness, and my own struggles/battles with hormonal and metabolism-related issues for decades. Most of our chronic health conditions can be attributed to our metabolic function and challenges with our immune system as a result. This groundbreaking book pivots on how these issues are a direct result of how well the cells in our body create and use energy. It may be nerdy for some, but the linkages the author connects provide fresh insights and welcome information that helps explain what’s going on — and shares practical tips for how we can better manage the situation.
John & Paul: A Love Story in Songs
by Ian Leslie
As a Beatleologist for my entire life (since age 8), I’ve amassed a lot of knowledge about the band members, and thought I’d heard and read just about every fact that anyone could. When I heard about this new book, I was curious to see whether I might learn some new facts that I hadn’t been aware of to this point. After all, hasn’t it all been written by this time? What I liked about the book is that it teases out the nuances of the touching and complex relationship between John and Paul since its inception until Lennon’s untimely passing. Paul wasn’t interviewed by the author, so much of it is speculation, but it’s thought-provoking nonetheless.
People Say the Nicest Things…
“Kelli: you make a big difference to me in every conversation we have. your care and belief in me are so genuine and welcome. You consistently share powerful insights and show me new ways to look at situations, and to address challenges, that are unique and refreshing; I feel liberated and empowered (even expanded!) as a result of our exchanges every time!”
Denmark West
Head of Market Intelligence
& Strategic Engagements
X, the moonshot factory
Here I am on the Camino trip with my group of friends and travel companions in front of the Santiago de Compostelo church in Spain (the end of the line for the pilgrims who walk the Camino). Such a great trip!
Choose Yourself First: The Shift That Changes Everything
LinkedIn.com, April 2025 – You are not an option – why it’s time to make yourself a priority. …
Choose Yourself First: The Shift That Changes EverythingRead More »
How Visionary Leaders Can Better Navigate Challenging Situations
LinkedIn.com, April 2025 – Here are some tips and approaches tailored specifically for leaders who thrive on expansive thinking. …
How Visionary Leaders Can Better Navigate Challenging SituationsRead More »
Spring is Here! A Time for Renewal and Reinvention
Spring is upon us. I don’t know about you, but I had a particularly tough time dealing with the recent time change that took place this month (if you’re in the US you can relate). It took me a full week! This policy around ‘daylight savings time’ was initially put in place around WW1 to conserve energy and reduce the need for artificial lighting. But that was over 100 years ago (!). I think this policy should be abolished, and am hoping the powers that be will align on that in due course. What’s your stance on it? I’d be curious to hear.
Time change aside, Spring is a time for renewal and reinvention if ever there was a great time for that. In my case I’m upleveling my brand and will be launching a new and improved web site, as well as putting out a new eBook in short order; stay tuned for updates on both of those activities. Coming soon!
Is it time for you to consider something similar? What’s calling to you to take action on in this time? Again, reach out and share what you’re pondering; I’d really love to know!
Be Well,
Kelli
From Isolation to Connection: Overcoming the Fear of Past Failures to Cultivate Well-Being for Founders, Innovators, and Leaders
The journey to success is often isolating, and for many, past failures compound this loneliness, creating anxiety, stress, and a lingering fear of repeating mistakes. But what if failure isn’t something to be feared but embraced as part of the process? What if connection, rather than isolation, is the key to sustained success and well-being? Read the article to learn more.
Revitalize Your Mind: How to Overcome Apathy & Rediscover Your Inner Brilliance
As a leader, you are expected to be a source of energy, vision, and inspiration – consistently, always on. Yet, even the most driven leaders encounter moments of apathy—times when the spark dims, the passion wanes, and the weight of responsibilities feels heavier than usual. Here’s how you can break free from apathy and rediscover the energy, creativity, and vitality that spark you up and make you an extraordinary leader.
Media Recommendations
Bridget Jones: Mad About the Boy
I admit it, I LOVE the Bridget Jones films starring Renee Zellweger; the franchise is over 20 years old, and this is the four (and allegedly final) installment in the series. In this film, we find Bridget a widow raising her two children on her own, and getting back into the dating scene as well as getting her old job back as a TV producer. If you love this series, you’ll appreciate that many of the original characters have returned for continuity. Interestingly this film franchise has a much bigger following overseas so while it’s been enjoying a theatrical run elsewhere it was only released in the US streaming to Peacock subscribers. That said I enjoyed it so much I watched it a couple of times — good fun and highly recommended!
With Love, Meghan
Netflix
This is Meghan Sussex (nee Markle) demonstrating her passion for and expertise as a fabulous host. In this initial series of 8 30-min episodes, Meghan invites friends and notable influencer guests to a lovely country home – near the one she shares with Harry and her children in Montecito near Santa Barbara – where she shares cooking, gardening and hosting tips. I realize the series has taken some hits with critics, but I really enjoyed it — her personality and talents shine through, and it’s a lifestyle I envy (wish I had the opportunity to do more of myself!). It reminds me of a series I loved in the late 90s with a similar approach called “Next Door with Katie Brown” (look it up if you’re curious to compare them).
I particularly liked the episode with the legendary Alice Waters who basically invented the Farm-to-Table movement, and clearly Meghan is a huge fan of hers as well. Apparently, Ted Sarandos at Netflix is a big fan and there is talk that the series will be renewed for a second season.
Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire
by Dan Martell
Turns out the real definition of wealth isn’t how much money you have, but how much freedom and control you have over your time! Dan is a successful serial entrepreneur and founder with several exits, and is also a renowned SaaS coach. In this book he shares insights and tips for how fellow entrepreneurs can scale their business and manage their time. He shares a broad range of practical, easy to implement tips across a broad range of situations — with a systems thinking mindset. I particularly enjoyed a couple of the last chapters in the book on dreaming big (as in having a 10X vision), and what he refers to as a “Buyback Life” with approaches like pre-planning your year ahead of time so the important things are addressed.
People Say the Nicest Things…
Working with Kelli was a transformative experience that elevated my leadership in ways I hadn’t fully tapped into before. She has a keen ability to provide insight that challenges you to think bigger and operate at your highest level. Through our work together, I gained a deeper awareness of how I could fully leverage my strengths, step into opportunities with greater intention, and lead with even more confidence. Her candid, thoughtful guidance helped me refine my approach, embrace my authenticity, and expand my perspective on what’s possible.
Kelli creates an environment where open and meaningful conversations flourish, allowing for real growth and impactful shifts in mindset. She genuinely believes in the people she works with and is committed to helping them maximize their potential. Her support didn’t just reinforce the leader I already was—it helped me unlock new levels of effectiveness, clarity, and influence. I’m grateful for the experience and the lasting impact it’s had on how I show up every day.
Michelle Snyder — C-Suite Marketing Exec (cross-industry; Cable, CPG, Financial & more)
It’s been just over three months since I adopted my two cats, Jasper and Remy; I’m grateful for how well they’ve bonded.
Revitalize Your Mind: How to Overcome Apathy & Rediscover Your Inner Brilliance
LinkedIn.com, March 2025 – As a leader, you’re expected to be a source of energy, vision, and inspiration. Yet, even the most driven leaders encounter moments of apathy when the weight of responsibilities feels heavier than usual. Here’s how to rediscover the energy, creativity, and vitality that spark you up and make you an extraordinary leader. …
Revitalize Your Mind: How to Overcome Apathy & Rediscover Your Inner BrillianceRead More »
From Isolation to Connection: Overcoming the Fear of Past Failures to Cultivate Well-Being for Founders, Innovators, and Leaders
LinkedIn.com, March 2025 – I explore how leaders can move beyond fear, redefine failure, and cultivate deep, meaningful relationships that support both their personal well-being and their professional impact.
Read the entire article here: https://www.linkedin.com/pulse/from-isolation-connection-overcoming-fear-past-leaders-kelli-richards-tjuxc
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9 Ways to Make a Lasting Impression at Your First Conference
October 27, 2014, LinkedIn Articles Success in business is all about connections and relationships. And with more and more people working virtually and face-to-face meetings becoming fewer and farther between, the stakes have never been higher for making a good first impression. Read the entire article here: https://www.inc.com/kelli-richards/9-ways-to-make-a-lasting-impression-at-your-first-conference.html
Turn Up Your Volume: 5 Big Moves Entrepreneurs Can Learn From Music Moguls
October 24, 2014, Inc. Music moguls and entrepreneurs have a lot to teach each other. But don’t worry; you don’t have to sing like Beyoncé or turn tables like Skrillex to bring the music to your business. Read the entire article here: https://www.linkedin.com/pulse/turn-up-your-volume-5-big-moves-entrepreneurs-can-learn-richards/
Carla Harris
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-carla-harris
Stephanie Redd
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-stephanie-redd
Wearable Technology – iWatch and Wait
Formally known as “The Apple Watch,” Apple again forces us all to ask one existential question: What is it? Is it a bird? A plane? A watch, computer, bracelet, phone, or tablet? Now, you might be saying: Smart watches aren’t a new idea. But, in the end, Apple really does just do everything better.
The Ultimate Guide to Delegating (for Entrepreneurs Who Hate Delegating)
October 17, 2014, Inc. Freeing up your time won’t just make you more productive; it will also help maximize the skills and strengths of everyone on your team — including you. Read the entire article here: https://www.inc.com/kelli-richards/the-ultimate-guide-to-delegating-for-entrepreneurs-who-hate-delegating.html
The Secret Weapon of Billionaire CEOs and Other Wildly Successful People
October 10, 2014, Inc. If you’ve reached a plateau, it might be time to hire a business coach. A business coach can be a valuable asset to any executive and leader. Read the entire article here: https://www.inc.com/kelli-richards/the-secret-weapon-of-billionaire-ceos-and-other-wildly-successful-people.html
9 Ways to Make a Lasting Impression at Your First Conference
October 3, 2014, Inc. Conferences and industry events are a great place to initiate, establish, and nurture valuable business connections, but if you do the work before and after, you’re much more likely to maximize your time when you’re face-to-face. Read the entire article here: https://www.inc.com/kelli-richards/9-ways-to-make-a-lasting-impression-at-your-first-conference.html
Peter Hoddie
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-peter-hoddie
The Super Connector’s Guide to Making Powerful Business Introductions
September 26, 2014, Inc. If you aren’t actively looking for ways to make valuable introductions for your connections, your network isn’t as strong as it could be. Read the entire article here: https://www.inc.com/kelli-richards/the-super-connector-s-guide-to-making-powerful-business-introductions.html
Elaine Dennis
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-elaine-dennis
3 Essential Steps to Creating a Successful Personal Growth Plan
September 19, 2014, Inc. Drawing up a plan with the counsel of trusted advisors can not only help you visualize your goals and the necessary steps to achieve them, but it can also remedy a lot of the uncertainty that held you back in the first place. Read the entire article here: https://www.inc.com/kelli-richards/3-essential-steps-to-creating-a-successful-personal-growth-plan.html
Music and Your Brand: Five Ways to Tune Your Demographic In With the Right Band
Attention is a scarce resource—and that means it’s a costly one. In a world of hundreds of competing voices, art and music have become a powerful way to bring a brand back into the spotlight. The perfect example? The “marriage” of Alicia Keys and Blackberry. Blackberry didn’t just bring Keys in as a spokesperson, either; it made her its creative director. That wasn’t just some made-up title to give the “Girl on Fire” credibility; Keys has brought in some stellar ideas to create user (and fan) engagement. For her first act, Keys shot videos in every location of her tour, and she invited local fans and residents of those locales to send their own photos to include in the video clips. Photos chosen went on Alicia Keys’ on-stage video projection. Now that is a huge win around user experience—one of the fastest ways to turn engagement into ROI. Make It Relevant Right now, consumer brands are marketing more and more with music and entertainment. In fact, it’s become so important that some major brands have started their own record labels—including Red Bull, Scion, Mountain Dew, and Converse. Why? Music is a powerful way to create a cultural connection and engage with an audience while drawing your product even closer to your demographic’s lifestyle. Being hip, cool, relevant, and present as a brand is important, but the more important issue can be the cost to your image if you resist popular trends. (Just one example: Levi’s missed the hip-hop boom, and it cost the company $1 billion in sales—in one year.) Tuning in isn’t just a smart way to connect with your audience; it can be vital to your brand’s survival. The New ‘A&R’ Brands are becoming a trusted source for breaking hip underground artists to the mainstream media. The iTunes team at Apple (my alma mater) chose specific, obscure artists to create buzz around the launch of iTunes. That curating practice was really a form of Artist and Repertoire (or A&R), which used to be the domain of a record company. An “A&R” role—which I once did for EMI Music prior to launching the music vertical at Apple—was responsible for cultivating new talent for a label. Now, brands are performing that role themselves. By partnering with artists who fit your audience, you can create the perfect exposure for your brand to the right people. Here are a few ways to start: Find the right sound. If you don’t know which artists may make sense for your brand, hire people who do, or spend time online and on social media networks researching what your audience is listening to. Just ask and explore; they’ll tell you which artists you’ll want to pursue further. Target your age group. Brands vying for the attention of younger audiences—especially those 13-25—must be tuned into the entertainment world, especially when tie-ins between brands and bands are core to success. By partnering with exactly the right artistic act, you’ll net far more attention—and credibility—with your target audience. Get in touch. Many brands are approaching artists directly. If the artist is signed, the label may be involved, but it’s best to start with the artist’s manager (if an established band) or the artist directly (when a rising indie artist). Go where your audience is. Music festivals create the perfect audience for a brand. You’ll place yourself in front of thousands of viewers and kindle a shared passion with your artists’ fans. There are lots of music festivals catering to diverse audiences; find your niche. Unify and balance. Merging the needs of artists, brands, and fans can create powerful results. When an artist has a song that ties into the theme of a brand campaign, it resonates with the audience and is doubly powerful. Behind the Music There’s nothing quite like a smart, well-executed match between a brand and an artist. When Rihanna debuted her clothing line for River Island during London Fashion Week, she helped generate buzz and boost awareness in the United States around the UK-based clothing brand. When Panic at the Disco partnered with Honda Civic for the Honda Civic Tour in 2008, the group created an original, exclusive song for Honda’s Civic commercial. The band reached a much broader audience, which resulted in higher CD and ticket sales, and Honda was on the cutting edge with a new kind of branded content. Apple’s commercial for the launch of the MacBook Air featured a soundtrack from a little-known artist, Yael Naim. “New Song,” which was recorded in Naim’s Paris apartment, jumped up the charts and subsequently led to a wildly popular US tour—and critical success. Those are just a few examples; dozens of artistically interesting campaigns have benefited from the touch of a complementary musical act. That creative matchmaking is different every time, and it brings a new, fresh twist to a brand’s perception. The reason is simple: By its nature, music is both emotional and powerful. That’s why fans gather around their favorite artists, creating strong, tightly knit subcultures. Tuning into those communities can be the difference between becoming “white noise” and making a truly engaged connection—and that’s every advertising campaign’s goal. This post was originally published on Marketing Profs.
How to Make Money By Talking to Cool People
September 5, 2014, Inc. Hosting a podcast series helps increase brand recognition and provides a credibility boost.
Music and Your Brand: Five Ways to Tune Your Demographic In With the Right Band
September 15, 2014, LinkedIn Articles Attention is a scarce resource—and that means it’s a costly one. In a world of hundreds of competing voices, art and music have become a powerful way to bring a brand back into the spotlight. Read the entire article here: https://www.linkedin.com/pulse/20140915152830-9638-music-and-your-brand-five-ways-to-tune-your-demographic-in-with-the-right-band/
How to Harness Power Like a Celebrity
September 11, 2014, Inc. Three strategies of the stars that business professionals can use to make a difference in the world and do things that truly matter to them. Read the entire article here: https://www.inc.com/kelli-richards/how-to-harness-power-like-a-celebrity.html
Star-Struck: Tapping into the Power of a Celebrity Speaker
September 8, 2014, LinkedIn Articles Creating a well-designed event is a balancing act. Tapping industry leaders and controversial renegades, orchestrating brilliant panels, and throwing awesome after-parties all help draw people in, but a well-informed celebrity speaker can elevate your event to “can’t-miss” status with real punch and energy. Read the entire article here: https://www.linkedin.com/pulse/20140908165516-9638-star-struck-tapping-into-the-power-of-a-celebrity-speaker/
Lisa Wellman
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-lisa-wellman
How to Harness Power Like a Celebrity.
Three strategies of the stars that business professionals can use to make a difference in the world and do things that truly matter to them.
In the mid-1990s, Apple ran a series of insightful ads entitled “Power Is,” featuring several celebrities describing what power meant to them.
Star-Struck: Tapping into the Power of a Celebrity Speaker
Creating a well-designed event is a balancing act. Tapping industry leaders and controversial renegades, orchestrating brilliant panels, and throwing awesome after-parties all help draw people in, but a well-informed celebrity speaker can elevate your event to “can’t-miss” status with real punch and energy.
Personal Glimpses of a Comet: Comic Genius Robin Williams
Sometimes there are people who touch our lives in brief glimpses – and those encounters are so magical that we hold onto them and look forward to the next one over and over. They’re friends of friends or colleagues we bump into at events or meetings or random connections where it seems serendipity is at work.
Only the Good Die Young: Robin Williams & Other Creative Geniuses Taken Too Soon.
I’ll never forget the first time I met Robin Williams. I was a teenager attending a taping of “Mork & Mindy” on the Paramount Pictures lot. He was incredibly gracious and encouraging to my 16-year-old self with aspirations of working in the entertainment business and making my dent in the universe.
Only the Good Die Young: Robin Williams & Other Creative Geniuses Taken Too Soon
August 16, 2014, LinkedIn Articles I’ll never forget the first time I met Robin Williams. I was a teenager attending a taping of “Mork & Mindy” on the Paramount Pictures lot. Read the entire article here: https://www.linkedin.com/pulse/20140816040437-9638-only-the-good-die-young-robin-williams-other-creative-geniuses-taken-too-soon/
Jamie DeWolf
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-jamie-dewolf
John Cook
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-john-cook
5 Important Books to Create Your Best Success on Every Level
Attention, book lovers – and CEOs – and artists – and entrepreneurs…. Here are five books I absolutely think you should read, and why. Yes, some of them have been out a while, but if you haven’t read them, give yourself an early birthday gift and order all five. (Then share them with someone you mentor. Remember, trusted advisors don’t just give advice and make powerful connections, they share the good stuff out there that inspires change and action.)
5 Conversation Tools For Nurturing Your Relationship With A Mentor
July 29, 2014, Forbes We’ve all longed for a classic mentor-mentee relationship at some point in our careers. We want someone who is savvy and seasoned. We want her to provide the perfect insights and career advice that will help us reach our goals. We want someone who will guide us to our destination. Read the entire article here: https://www.forbes.com/sites/85broads/2014/07/29/5-conversation-tools-for-nurturing-your-relationship-with-a-mentor/
How Technology Has Made Home Business Easier
Of the 28 million small businesses in the United States, 52 percent of them are home-based. Maintaining and organizing your business from home is easier with the advancements in mobile technology. With the latest apps and services you can organize your business’ finances, organize your team, market your product, and provide your customers with top-notch customer service. These technologies have made it easy for home businesses to streamline processes and produce products that mimic larger organizations.
Steve Hayden
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-steve-hayden
Eren Niazi
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-eren-niazi
Randy Haykin
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-randy-haykin
A Hard Day’s Night for Digital Legacy – The Lost Beatles Recordings
Great work will never die in today’s ever expanding online digital world. According to the IDC “The digital universe is growing 40% a year into the next decade. By 2020 it will contain nearly as many digital hits as there are stars in the universe.” In fact, according to Science Daily, 90% of all the world’s data has been written in the past 2 years. Wow. That is an incredibly daunting idea. Literally 90% of the information that is readily accessible to the world today was not available only 2 years ago.
Annual Allen & Company Sun Valley Conference
“Allen & Company is a private investment firm formed in 1922, located in New York and London. Allen & Company has advised, helped found and/or invested in numerous companies including BET, InterActiveCorp, Oxygen Media, Discovery Communications, News Corporation, the Coca-Cola Corporation and Google.”
Kick-Finishing: The Next Big Thing in Promotion – from Linkedin Influencers
It’s no surprise that artists and entrepreneurs alike frequently turn to crowdfunding — it works.
Crowdfunding campaigns raised more than $60,000 every hour in March. That’s a huge network recognizing and supporting individual projects and careers.
But it’s not just the initiation stage of a project that can benefit from a crowdfunding network. By using crowdfunding to spread the word after you’ve completed your project, you can turn your fans and partners into a massive marketing team and drastically increase the reach of your brand. This tactic is called kick-finishing, and it’s exactly what my musician friend Brent Bourgeois is doing with his new album.
Brent Bourgeois and the Origins of Kick-Finishing
Brent is a rock musician based in the San Francisco Bay Area with an extensive career in performing, songwriting, and producing. In the ’80s, he was a founding member of a fantastic band called Bourgeois Tagg and has since collaborated with numerous other talented artists.
Kick-Finishing: The Next Big Thing in Promotion
June 29, 2014, LinkedIn Articles It’s no surprise that artists and entrepreneurs alike frequently turn to crowdfunding — it works.
John Holland
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-john-holland
How to Build a Strong Relationship with Your Mentor?
There is nothing more valuable for your personal and professional growth than finding the right mentor to guide and challenge you. But working with a mentor is not a transaction; it is a relationship, and as with any relationship it can be easily destroyed if you don’t take good care of it.
Why Apple’s Beats Acquisition May Be Its Smartest Move Yet
The most talked-about “secret” of 2014 was Apple’s $3 billion acquisition of Beats. Although it wasn’t officially announced until May 28, rumors swirled around the Internet for weeks.
Tune in for my powerful interview with Brent Bourgeois
Brent Bourgeois is a long-time colleague and notable American rock musician, songwriter, and producer who most recently worked with Julian Lennon on their single ‘The High Road’ off of his New Album ‘Don’t Look Back’ (with sales supporting Julian’s White Feather Foundation).
Why Apple’s Beats Acquisition May Be Its Smartest Move Yet
June 9, 2014, LinkedIn Articles The most talked-about “secret” of 2014 was Apple’s $3 billion acquisition of Beats. Although it wasn’t officially announced until May 28, rumors swirled around the Internet for weeks.
Eventual Millionaire Interview: How to Network With Celebrities and Thought Leaders like Steve Jobs, with Kelli Richards
Eventual Millionaire Interview: How to Network With Celebrities and Thought Leaders like Steve Jobs, with Kelli Richards
How Your Brand Can Rock the Socks Off A Music Festival
Summer music festivals are full of sunshine, fun, and community, but they’re also packed with thousands of potential customers and brand advocates. Advertising at these events is nothing new, but startups that can find a way to become part of the festival can reap significant benefits.
How Your Brand Can Rock the Socks Off A Music Festival
May 21, 2014, LinkedIn Articles The most talked-about “secret” of 2014 was Apple’s $3 billion acquisition of Beats. Although it wasn’t officially announced until May 28, rumors swirled around the Internet for weeks.
Nancy Duarte
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-nancy-duarte
Dear HBO, Please Keep ‘Silicon Valley’ Real!!!
Of course, Hollywood is famous for exaggerating or overlooking important aspects of reality for entertainment purposes, but so far, HBO’s “Silicon Valley” looks promising. Despite the dramatic plotline and startup stereotypes, the show provides a mostly accurate portrayal of entrepreneurial life and may even help demystify some aspects of startup culture.
3 SEEMINGLY OBVIOUS TECH MERGERS WE’RE STILL WAITING FOR
One of the best parts of working in the tech industry is having a ringside seat to watch heavyweights like Google and Apple duke it out for market share and to be the first to develop the next big thing.
Cheri Huber
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-cheri-huber-0
Dear HBO, Please Keep ‘Silicon Valley’ Real
May 7, 2014, Forbes Startup life is a hot topic in Hollywood right now. From Joshua Michael Stern’s “Jobs” to the Amazon original series “Betas,” there’s an undeniable appeal to life in Silicon Valley for those both inside and outside the startup bubble. Read the entire article here: https://www.forbes.com/sites/85broads/2014/05/06/dear-hbo-please-keep-silicon-valley-real/
3 Seemingly Obvious Tech Mergers We’re Still Waiting For
May 5, 2014, Fast Company One of the best parts of working in the tech industry is having a ringside seat to watch heavyweights like Google and Apple duke it out for market share and to be the first to develop the next big thing. Read the entire article here: https://www.fastcompany.com/3029955/3-seemingly-obvious-tech-mergers-were-still-waiting-for
What are the 5 Best Steps to Deepening Your Relationship with a Mentor?
Once you’ve chosen a mentor, or accepted a mentee, and established the ground rules of working together, the pressure is on to keep the conversation productive and relevant.
Important Security Measures for Small Businesses
With business data breaches becoming a common story on the evening news, small businesses need to be vigilant about securing their systems and technology to protect their customers and their operations. Symantec’s 2014 Internet Security Threat Report found that web-based attacks, targeted attacks and the number of breaches all significantly increased in 2013 and one in eight websites have a liability vulnerable to attacks. Make your business data difficult to access and manipulate so criminals move on to easier targets by knowing how data breaches occur, minimizing risk and regularly monitoring security.
Matt Swafford
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-matt-swafford
Tom Rodrigues
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-tom-rodrigues
How to Build a Strong Relationship with Your Mentor?
There is nothing more valuable for your personal and professional growth than finding the right mentor to guide and challenge you. But working with a mentor is not a transaction; it is a relationship, and as with any relationship it can be easily destroyed if you don’t take good care of it.
Cathal Furey
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-cathal-furey
Is a Joint Venture Right for Me?
Entering into a Join Venture is not something to undertake lightly. It is a major decision and requires careful consideration. Here are some of the basics of how Joint Ventures work and some key points to keep in mind when considering whether or not it’s the right move for your business.
Want to Take Your Project to the Next Level? Collaborate!
Although our culture tends to celebrate the idea of the “lone creative genius,” the truth is that a look behind the scenes of any success story will very often reveal the work of a stellar team; a group of passionate people who worked together to challenge and motivate one another. Steve Jobs famously promoted collaboration to increase productivity and creativity at Apple. It was one of the benchmarks of all the work that went on during my years there, and it continues to be a best practice of the corporation, and the alum that worked there.
The Who What Where When & Why of Startups
Essentially, startups form because a group of rebels are fueled to the brim by enthusiasm, innovation and passion about their ideas and products. Sadly, those assets are not enough though. Without the resources, infrastructure, and / or the knowledge to develop it on their own, it’s very likely to go supernova before it ever develops a comfortable orbit. Mentoring is a core part of running a successful startup.
John Amaral
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-dr-john-amaral
4 Steps to Ace an Early-Adopter Culture
In this era of rapid innovation, a new technological breakthrough can shake an entire industry in an afternoon, and consumers are hungry for the most advanced gadgets available. Businesses are constantly expected to be at the forefront of emerging technology.
Chris Dotson
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-chris-dotson-inc
4 Tech Dinosaurs That Will Finally Die in 2015
In recent years, technology has changed the way we view work, entertainment, media, and even our workout habits. While most people are focused on what’s next for wearables, cloud computing, and syncing gadgets, few have taken the time to consider the tech we’re going to be sending into retirement in the coming years.
4 Steps to Ace an Early-Adopter Culture
March 12, 2014, Entrepreneur In this era of rapid innovation, a new technological breakthrough can shake an entire industry in an afternoon, and consumers are hungry for the most advanced gadgets available. Businesses are constantly expected to be at the forefront of emerging technology. Read the entire article here: https://www.entrepreneur.com/leadership/4-steps-to-ace-an-early-adopter-culture/232132
How to Vet a Crowded Industry for Hidden Innovation Opportunities
Most of the 10 million thermostats sold every year throughout the U.S. were clunky, inefficient, and impossible to program, but a simple, Wi-Fi-enabled device that could be programmed via a smartphone — that could be a game changer. Fadell and Rogers saw this opportunity, left their jobs at Apple, and got to work.
5 Unlikely Music Legends With Great Advice for Entrepreneurs
We usually expect business wisdom to come from the likes of Mark Cuban, Elon Musk, and Warren Buffett — not Jimmy Buffett. But there are a few big names in entertainment who would surprise you with their entrepreneurial spirit and business acumen.
4 Tech Dinosaurs That Will Finally Die in 2015
February 27, 2014, Forbes In recent years, technology has changed the way we view work, entertainment, media, and even our workout habits. While most people are focused on what’s next for wearables, cloud computing, and syncing gadgets, few have taken the time to consider the tech we’re going to be sending into retirement in the coming years. Read the entire article here: https://www.forbes.com/sites/85broads/2014/02/27/4-tech-dinosaurs-that-will-finally-die-in-2015/https://www.forbes.com/sites/85broads/2014/02/27/4-tech-dinosaurs-that-will-finally-die-in-2015/
Two Steps to Creating Collaborations and One to Surviving When they Go Wrong.
Today I had the privilege of interviewing Ian Miller. Ian is an expert brand and marketing strategist with 30 years of experience building hugely competitive brands and the CEO and Founder of The Brand Practice, a business and brand strategy consultancy. A recognized expert / lecturer in Ingredient Branding, Ian Miller has led the creation and global launch of the ingredient brand, NutraSweet, and worked closely with over 50 partner brands, including Diet Coke and Diet Pepsi – creating great synergy and collaboration around the business world.
5 Tools Every Entrepreneur Needs in 2014
Entrepreneurs must be practical experts, according to author and leadership expert Simon Sinek. A new business owner needs to specialize in his craft, as well as marketing, graphic design, and plant maintenance. He sweeps, writes press releases, and keeps the books. An entrepreneur is everything to everyone. Juggling so many jobs can be a huge task, but happily there are new tools and tech to get you through it without losing your mind.
Albhy Galuten
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richers-interviews-albhy-galuten
Step Away from the Smartphone
Of the 93% of Americans that use cell phones or wireless devices, one-third of them are using “smartphones,” with which you can browse the Web and check e-mail. In other words, most of us are spending our days walking around with our eyes glued to our phone screens, as chillingly demonstrated in this telling YouTube short.
Brent Bourgeois
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-brent-bourgeois
Bobby Fried
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-interviews-robert-fried
The Benefits of BYOD Across Different Company Sizes
Anyone connected to the business world has heard about the rampant popularity of bring-your-own-device policies, better known as BYOD. The trend will continue for the near future and likely beyond, with Gartner analysts claiming that 50 percent of companies will mandate a BYOD platform over the course of the next five years. The popularity and gains in morale aside, however, does a BYOD set of policies make sense to a company on a financial standpoint? In terms of dollars and cents, some businesses may get more out of BYOD than others.
The Secret to Becoming a Super Connector
January 28, 2014, LinkedIn Articles A few years ago, a former colleague reached out to me. He was working at Cisco, helping the company organize its 25 anniversary employee celebration. For the event’s entertainment, CEO John Chambers wanted Jerry Seinfeld. Read the entire article here: https://www.inc.com/kelli-richards/the-super-connector-s-guide-to-making-powerful-business-introductions.html
iPhone: Hover Technology Coming Soon?
Imagine having dirty or wet hands, not wanting to touch your phone, but still needing to use it- you can. It takes new phone anxiety and consequent over protection to a whole new level. But beyond aiding neat freaks in protecting their phones, this technology has immense potential, and really left me wishing that my phone could do the same cool new tricks.
Peter Hoppenfeld
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-peter-hoppenfeld
Live Viewing Services for YouTube Verified Users?
In a day and age largely defined by the creation and expansion of social networking, and sharing, YouTube’s expansion of live video services to all verified users, may not seem so revolutionary or even like a new idea, but it will no doubt prove its versatility.
Coin: Access to All of Your Cards in One
Coin is a new type of credit card that stores all of your accounts on one card. How can this be possible, you ask? Coin works just like any other credit card and you can swipe it in any machine, only this card comes with out hassle. To choose which account you want to use for each particular purchase, simply click the round button on the card and scroll through each account on the small display screen until you find the correct account.
4 Unique Gatherings for Thought Leaders in 2014
We live in a rapidly changing world, and it’s not about to slow down in 2014. Here are four exciting events in the coming year that will keep you on the bleeding edge of innovation.
International CES “It’s a lab. A social hub. A marketplace. And a few things they’ve yet to create words for.”
Mike Koenigs
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-qa-w-mike-koenigs-ceo-of-traffic-geyser-0
Chip Schultzman
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-qa-w-chip-schutzman-miles-high-productions
Anthony Cordova
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-anthony-cordova
Jeffery Weber
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-jeffrey-weber-author-producer
Brenden Mulligan
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-brenden-mulligan-ceo-of-onesheet
4 Must-Have Gifts for the Music Fanatic in Your Life
You’ve eventually got to get creative when it comes to buying gifts for your music lover. Here are 4 awesome ideas to get you started that are sure to please any music fan.
Lyle Workman
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-qa-w-musician-composer-lyle-workman
Christine Arylo
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-qa-w-christine-arylo-author-and-coach
Luke Potter
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-qa-w-singer-songwriter-luke-potter
Frans Johansson
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-frans-johansson
Scott Fox
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-scott-fox-0
Judy Robinett
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-judy-robinett
Dave Ulmer
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-dave-ulmer
EOS 3D: A Radical Step Forward for 3D Technology
But all this has changed with the introduction of EOS 3D – which literally prints 3D objects. These machines are capable of “printing” in plastic, metal, and sand manufacturing, and the appeal to various industries – ranging from aerospace to medical and lifestyle products – is undeniable.
How to Start a Rabbl: Tell Your Favorite Bands Where to Play, and When
With the advent of various personal music-creating and editing programs (from Audacity, to Garage Band, to Logic Pro) it has become increasingly easy, and more popular for individuals to dive into the independent music industry. Success stories of amateur musicians, making it big from small, at-home “studios,” are rolling in daily.
Freddie Ravel
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-freddie-ravel
Dave Jaworski
Listen to the entire podcast here: https://jeeni.com/track/kelli-richards-interviews-dave-jaworski-3rd-ever-employee-of-microsoft-canada
Carol Pepper
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-qa-w-carol-pepper-author-wealth-manager
Linda Ronstadt
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-linda-ronstadt
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