Resources

The True Meaning of Freedom (at least for me)

For many of us here in the US, we’re celebrating our country’s Independence Day this week (on the 4th). A lot of people gloss over the real meaning of the day…how many lost their lives to ensure we have the many freedoms most in this country take for granted, but which are responsible for us being a global leader. I think it’s worth taking a few minutes to pause and reflect on that as we’re spending time with family and friends this week.

That’s an external orientation. There’s an internal view as well, and that is we’re halfway through the year. It’s a great chance to pause and take stock of whether your year is on track, and whether you’re making progress towards the key goals you outlined at the beginning of the year. …

Dave Jaworski Shares Microsoft Secrets

With over thirty years of experience in sales, technology, and executive management, Dave Jaworski currently serves as CEO of Meta Media Partners, which leverages technology, techniques and processes to help people and organizations achieve their dreams and potential. Previously Dave held positions as VP of Sales and Marketing at NetSteps; CTO of Intero Alliance; and founder and CEO of PassAlong Networks, which was the first company in the world to implement micro-payments with PayPal. …

A Conversation with Ken Kragen, Legendary Organizer of “We Are the World”

City-columnAmong his many other achievements, Ken Kragen is the legendary organizer behind “We are the World”, with an illustrious career that transcends the music and entertainment industries where he has managed several notable entertainers including Kenny Rogers, Lionel Richie, Olivia Newton-John, The Bee Gees and Burt Reynolds. Ken was a recent guest on my podcast show, All Access Radio, and I thought I’d share some of my favorite parts of our talk. …

Thought Leadership as a Differentiator

City-columnFirst of all, what is a thought leader and why does it matter in the business world?

A thought leader often refers to an individual (or sometimes a firm) that is recognized as an authority in their unique business niche and whose expertise is often highly valued and sought out within that business niche.

The reason this matters is that it’s important from a branding and repute standpoint to be stand out as a credible industry expert with rich knowledge and curated opinions of value on select topics to contribute. This allows us as entrepreneurs to stand out, differentiate ourselves in an otherwise crowded marketplace, and to be sought after as experts and authorities with value to offer clients, the media, and our peers. You don’t typically call yourself a thought leader; it’s an acknowledgement that others grant you. Bottom line: someone who rises above the din and is probably worth listening to. …

Beatles Fans Rejoice — Plenty of Reasons to Celebrate!

beatles-fans-2Many people in my world know that the Beatles are far and away my favorite group of all time; in fact, I’m known as a “Beatle-ologist” given my vast knowledge of far too much trivia having to do with the band. Like so many others, they inspired me to pursue my career in music from a very young age (I can recall being very deliberate about that choice as early as when I was 8 years old as a direct result of the Beatles).

The Beatles have never really gone away (well their music hasn’t anyway), and to that end Beatle fans have a couple of reasons to celebrate of late including the following: …

Jim Messina, Musician, Songwriter, Singer, Guitarist, Recording Engineer and Record Producer

Jim Messina reflects on his dynamic career, collaborations and 2017 tour.

Jim’s legacy of musical prowess spans five decades, three acclaimed rock super groups, a vibrant solo career, and a dizzying array of game changing producing and engineering credits, including Lee Michaels and Kenny Loggins. …

Serendipity at Airports and on Flights

Boing 747 London - BangkokThose of us who fly often have learned that it pays to stay observant and opportunistic when you’re on flights and in airports. Most people are in their own little world — focused on their laptops, Kindles or iPads, or immersed in their smartphones. I enjoy looking around and experiencing what’s going on around me — you never know who you may bump into.

“Supermensch” Shep Gordon on Creating the “Celebrity Chef”

Shep Gordon is the visionary Hollywood manager, agent and producer responsible for building some of the biggest careers in entertainment, and has been named one of the “100 most influential people” by Rolling Stone magazine. The subject of the acclaimed Mike Myers-produced documentary Supermensch: The Legend of Shep Gordon, Shep came to Los Angeles in 1968 and landed in the heart of rock and roll, instantly (and by sheer coincidence) falling in with Janis Joplin, Jimi Hendrix and, a short time later, Alice Cooper, whom he continues to manage today. …

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Why Being “Different” Makes You a Stronger Board Member (And Why the Boardroom’s Future Depends on It)

LinkedIn.com, November 2025- The Boardroom Was Built for a World That No Longer Exists

For decades, board recruitment operated like a checklist:

  • Prior P&L experience
  • Strong finance background
  • Fortune-500 pedigree
  • Linear corporate career
  • Deep domain specialization
  • A narrow set of industry-standard credentials

That model made sense in a slower, more predictable era—one where strategic planning spanned years, not quarters, and disruption came in the form of a new competitor, not an entire new paradigm of technology or consumer behavior.

Read the entire article here: Why Being “Different” Makes You a Stronger Board Member (And Why the Boardroom’s Future Depends on It)

Embracing Neurodivergence: The Other Side of Genius (Why Visionary Founders, Innovators & Creatives Are Wired for Breakthroughs)

LinkedIn.com, November 2025- For starters, what does “neurodivergence” mean? Neurodivergence describes people whose brains process, learn, and/or behave differently from what is considered the societal norm or “neurotypical”. This includes a range of neurological conditions and differences, such as autism, ADHD, dyslexia, and Tourette syndrome, and is considered a natural variation in human brain function. The term is used to describe these differences without labeling them as inherently flawed. It refers to differences in how an individual’s brain works, affecting areas like social interaction, communication, learning, and attention.

Read the entire article here: Embracing Neurodivergence: The Other Side of Genius (Why Visionary Founders, Innovators & Creatives Are Wired for Breakthroughs)

 

Do Something Now that Your Future Self Will Thank You For

Today’s world is more chaotic than ever, and it’s moving at what feels like an ever-increasing speed with lots of moving parts. We don’t have control over much of that — but we do have more control than we think when it comes to our attitude, our habits, and the choices we make today that can affect our lives in the future.

The actions we take in the present moment can support us in creating a more empowered future for ourselves — by recognizing that today’s decisions and efforts can have a long-term impact on our well-being in many areas of our lives. This includes small habits like maintaining our homes, cars, and devices so they serve us well for longer; making healthy lifestyle choices like eating better, committing to daily movement and exercise, and getting sufficient sleep; improving our financial stability by managing spending and setting aside funds regularly for savings and investments; and bigger, more meaningful things like investing in our most important relationships with friends and loved ones — including having difficult conversations when warranted to strengthen and deepen those bonds, even when those moments are challenging.

Plan for a better future by considering your “ideal day” and what you can do starting now to bring that vision closer to reality. Take some of the baby steps outlined above — with consistency — and others I’m sure you’ll come up with that resonate with you. Don’t aim for perfection, but do start now — and embrace the journey with its ups, downs, and sidesteps. What matters most is consistent, mindful effort in the areas that are most meaningful for you today and for the long term. Believe me, your future self will appreciate all of it!

Note: This is a double issue, so it’s a bit longer than usual — thanks for indulging me. I have a lot I want to share with you!

Be Well,

Kelli

Breaking through the Cobwebs of CalcificationBreaking Through the Cobwebs of Calcification (when one too many disappointments knocks you out of orbit) Kelli Richards

When one Too Many Disappointments Knocks You Out of Orbit

When you get knocked down and suffer a stretch of disappointing experiences or letdowns over time, your soul and life force can begin to harden or calcify. In this article, I discuss how to navigate through these times to regain your vitality and your compass.

Read the Article!

 

Seeing Entire Universes Within a Single Idea

Collapsing Time to Accelerate Outcomes

Most people treat ideas as small sparks that might turn into something – someday, down the road. But visionary leaders know that every powerful idea already contains an entire universe within it—an ecosystem of possibilities waiting to be activated. The shift comes when you can see the whole field of potential in a single idea—and act from that place. Do that, and you collapse time. What might take years can unfold in months or weeks, sometimes even faster. The next time inspiration strikes, don’t ask “what could this become?” Instead, ask: what universe is already here now, waiting for me to step into it?

Read the Article!

 

Cocooning for the Next Level

Why Visionary Leaders Must Pull Back to Reinvent and Rise During Periods of Transformation

The most visionary leaders know that real transformation doesn’t happen in the spotlight — it happens in the quiet. Here’s why pulling back, cocooning, and reimagining your identity is the secret rhythm of reinvention that precedes every major breakthrough, and propels you to greater success.

Read the Article!

 

Spotlight: Athena Alliance

 

I’ve long dabbled with the notion of sitting on paid boards (private and/or public). Recently not one but several trusted colleagues who are on boards urged me to join Athena Alliance. It’s a prestigious community that supports leaders to build impact across the portfolio of their career — whether in the C-Suite, in the boardroom, as investors, advisors, entrepreneurs, thought leaders and more. They host curated live gatherings, virtual webinars, and provide rich educational opportunities for participants to become board ready, to elevate their careers, and to leave their mark in the way that suits them the best.

The caliber of the women I’ve met in this network so far has been really premium & prestigious; & the learnings are impactful. I’m betting that my board participation will most likely come through referrals within my network, but even early days, the insights and connections I’m getting from being a member of Athena will no doubt deliver wonderful opportunities as well.

 

In Memoriam

Each year the big awards shows like the Oscars and Grammys pay tribute to colleagues in the industry that we’ve lost that year. We lose great individuals in threes it seems. Just this past month, we lost three amazing individuals who i’ve always had great admiration for. Each of them was fiercely authentic and operated by their own rules. They all played full out throughout their lives and left lasting cultural legacies. I’d like to share some brief personal observations about each of these icons.

Robert Redford

I have loved Robert Redford’s work for over 50 years; I think my first exposure to him was in Butch Cassidy & the Sundance Kid at the theater. His magnetism and charisma was evident even to a young me, and the camaraderie he shared with Paul Newman was electric. I loved how he chose thoughtful roles that allowed him to showcase and portray a rich array of facets of his personality and character — both as an actor and as a director. Then of course taking a stand for independent films by founding the Sundance Film Festival demonstrated his versatility and conviction towards making a difference. Both of us narrowly escaped being passengers on United Airlines Flight 93 on 9-11; I always wanted to have that conversation with him about what the circumstances were for each of us — if we’d had the chance to meet, but alas I never got that opportunity.

Jane Goodall

Jane Goodall was perhaps best known for her ground-breaking research on chimpanzees in Tanzania early in her career showcasing their complex social lives and emotions, and changing the understanding of human-animal relations. I saw a film about her work when I was a child in the early 70s, and it blew my mind. I was in awe of this woman from then on. She went on to become a global advocate for environmental and animal welfare issues throughout the rest of her career. She published over 30 books, was the subject of over 40 films, and was named a Dame Commander of the Order of the British Empire by Queen Elizabeth II. I was fortunate to spend some quality time with her over lunch at a TED event over 25 years ago; a moment which will remain among my most cherished connections for the rest of my days. She was truly an inspiration.

Diane Keaton

I have loved Diane Keaton from her earliest roles in The Godfather and Annie Hall, on through to the Father of the Bride films, First Wives Club and Something’s Gotta Give — each time paired with powerful talented co-stars who showcased her unique gifts. She cultivated a persona where it felt like she was someone you would genuinely appreciate as a cherished friend (and I’m guessing her authenticity transcended her acting – like she was that way in real life). She also established herself as a fashion trendsetter (she created basic, timeless looks). She also had design and architectural sensibilities, and became known for renovating and restoring historic homes. She was a true renaissance woman, and her presence will be greatly missed.

Media Recommendations: Books

 

Detached: How to Let Go, Heal & Become Irresistible

Some of you may have heard of the concept of Attachment Theory which is an evolutionary, psychological framework that addresses how people behave in relationships based on patterns they encountered in their families of origin with caregivers. This book dives into the different types of attachment many of us have adopted as adults — to realize unhealthy patterns and behaviors, and to break cycles that may be negatively impacting or even sabotaging our most important relationships. It’s full of stories and practical tools we can adopt to stop being at the effect of other people’s approval or reactions. Also, how to start becoming more aware and mindful of what’s happening in real time, to re-connect with yourself, to pivot and to heal.

Mastering Mindful Eating: Transform Your Relationship with Food

As many of my long-term readers will appreciate, nutrition and a healthy lifestyle are topics I’ve gravitated to for years. This book focuses on overhauling your relationship with food and dialing in healthier eating habits; leaning plant-based and anti-inflammatory which increasingly are being proven to support lifestyle optimization and our goals towards healthy longevity. Whether you’re dealing with weight issues, diseases or simply a desire to improve your presence and overall wellness, this book offers a wealth of both practical approaches and mindset adjustments that can support you on your journey. It also includes roughly 30 yummy, healthy recipes (with full color pictures of each) to activate your senses and incent you to dive in.

 

 

 

Media Recommendations: Movies

 

Hung Up on a Dream

(Zombies documentary)
produced by Tom Hanks & directed by Robert Schwartzman

The Zombies were an incredibly talented, hard-working band who at one point were second only to the Beatles in their fame in the UK (during the mid-60s) but who were overlooked to a large extent by the masses. By the time their biggest commercial hit single “Time of the Season” hit #1 on the charts, the band had broken up. They were deservedly inducted into the Rock and Roll Hall of Fame in 2019. This documentary showcases the highs and lows of their journey while demonstrating that despite their challenges, they continue to inspire generations of musicians even today.

People Say the Nicest Things…

“I have worked closely with Kelli for over 20 years. She is dedicated, committed and completely focused on everything she works on. She seeks to improve the quality of other people’s lives no matter what she is working on. She is a trusted colleague, a valued friend, and a reliable source for strategic information in the age of digital transformation. I’m looking forward to co-creating and collaborating with her on future endeavors.”

Dave Jaworski
Principal Program Manager, Microsoft Teams | Former CEO of PassAlong Networks

Cocooning for the Next Level: Why Visionary Leaders Must Pull Back to Reinvent and Rise During Periods of Transformation

LinkedIn.com, October 2025- The Paradox of the Visionary

Visionary leaders are often seen as unstoppable — always innovating, building, expanding. But what few understand is that sustained expansion requires intentional contraction.

Read the entire article here: Cocooning for the Next Level: Why Visionary Leaders Must Pull Back to Reinvent and Rise During Periods of Transformation

Seeing Entire Universes Within a Single Idea (and collapsing time to accelerate outcomes)

LinkedIn.com, September 2025- Most people treat ideas as seeds that may or may not sprout, waiting to see if they’ll grow. But visionaries know something different: every truly potent idea already contains an entire universe within it. It is a fully formed ecosystem of possibilities, waiting for us to perceive it in its wholeness and bring it into reality.

Read the entire article here: Seeing Entire Universes Within a Single Idea (and collapsing time to accelerate outcomes)

Breaking Through the Cobwebs of Calcification (when one too many disappointments knocks you out of orbit) Kelli Richards

Breaking Through the Cobwebs of Calcification (when one too many disappointments knocks you out of orbit)

LinkedIn.com, August 2025 – When you get knocked down and suffer a stretch of disappointing experiences or letdowns over time, your soul and life force can begin to harden or caldify. In this article, I discuss how to navigate through these times to regain your vitality and your compass.

 

Read the entire article here: Breaking Through the Cobwebs of Calcification (when one too many disappointments knocks you out of orbit)

Honoring Your Zone of Genius

Honoring Your Zone of Genius

We all have strengths, superpowers, and things we excel at that come easily to us — but we can’t always see these things ourselves. If you know yours, you’re a step ahead in life. If you don’t, ask those closest to you (your inner circle) to share what they see in you in that context.

Once you gain clarity — and it truly sinks in — I believe it’s your duty to honor yourself by embracing the things you do really well, that feel natural and effortless, that you enjoy, and that create a meaningful impact on those around you.

I do my best to live this way — and you know what? Life gets a lot easier and more fun when you do! Sometimes it takes a while to get there, but the impact you make and the enjoyment you get from it are well worth the effort it takes to dial this in.

What are your zones of genius? Do you know? I’m curious to hear — if you’d like to share them with me. And if you don’t know, maybe I can help… Reach out here!

Articles:

Shifting Communication Dynamics From “What Do You Do” to “Who Are You”?

I’m on a mission to eradicate the “What do you do?” question and replace it with ones that foster more human, soul-level connections from the start — beyond business norms. Maybe it’s time for a change. I share more in this article.

Practicing Self-Care in Busy, Uncertain Times Tapping into Your Own Renewable Energy

In today’s world of nonstop demands and competing priorities, “self-care” is often reduced to bubble baths and brief escapes. But in reality, self-care isn’t a luxury—it’s an overlooked leadership strategy and a daily survival imperative. Here are five grounded approaches to help you tap into your inner energy reservoir when everything around you feels depleted.

The Analog Renaissance; Why Tangible Experiences Matter in a Digital Age

Despite the pervasiveness of digital technology, some analog experiences continue to endure—retaining their meaning, significance, and purpose for a variety of reasons I explore in this article.

Why VCs and PE Firms Need Trusted Advisors in Their Corner 

An overlooked force multiplier for founders & portfolio company success. Seasoned, trusted support can make a critical difference for founders. That’s why VCs and PE firms benefit from experienced, objective advisors like myself—partners who can help portfolio company leaders navigate challenges and avoid costly missteps. With fresh perspective, I uncover overlooked opportunities and proactively address issues before they escalate.

Spotlight

Innovit

(Kelli Richards as Shark Tank JudgeItalian Innovation and Culture Hub in San Francisco)

There’s a fantastic organization in San Francisco called Innovit, which brings talented innovators and founders based in Italy to the heart of Silicon Valley. In doing so, they’ve created a powerful ecosystem and cultural bridge. Each month, they spotlight founders from different industry sectors.

In July, my colleague Jalaj Hora—who was curating the Fashion and Beauty cohort—invited me to participate as both a mentor and a Shark Tank-style judge for the visiting founders. I was truly impressed by the caliber of the entrepreneurs and the professionalism, vision, and impact of the Innovit team. I look forward to getting more involved with them.

Media Recommendation

Devo — a new documentary just released on Netflix — is an absolute must-watch for fans of the band. I first met them when they were taking off on the heels of “Whip It,” during a signing at my local Tower Records. Later, I had the chance to interact with Mark Mothersbaugh while running music at Apple, and he remains one of the most talented and authentic artists I’ve ever encountered.

The documentary explores their influences, rise to fame, and the cultural impact they had on a generation. It reveals who they truly were: part visionary artists (in the broadest sense — true performance artists across media and formats), part societal catalysts who encouraged critical thinking and challenged norms, and part uniquely talented musicians who happened to ignite the zeitgeist of the early ’80s. They were never content with the status quo — quite the opposite — and they arrived at exactly the right time and place.

People Say the Nicest Things…

“I engaged Kelli during a pivotal time during my career, and I cannot imagine having navigated so many storms without her unwavering support and guidance. She helped me refind my conviction and “use my power” as I moved from a large corporate role to a CEO role. During each of our sessions she would offer great ideas to stay ahead of the curve and in control of my story and messaging. She pushed me further and higher than anyone I’ve ever worked with before.  For anyone at a crossroads or in need of a career boost, Kelli is unparalleled. I value her real world perspective and because she comes from direct experience her advice is relevant, actionable and effective. I wouldn’t be where I am now without Kelli’s support!”

Shauna McIntyre
fmr CEO, Sense Photonics
(Board Director, ex-Google, +)

Why VCs and PE Firms Need Trusted Advisors in Their Corner An overlooked force multiplier for founders & portfolio company success

LinkedIn.com, August 2025 – Trusted advisors offer a variety of benefits to startup founders and leaders, enabling them to navigate the challenges of entrepreneurship and increase their chances of success. Here’s how. …

The Analog Renaissance; Why Tangible Experiences Matter in a Digital Age

LinkedIn.com, July 2025 – Analog living—whether in the form of vinyl records, handwritten notes, or film photography—isn’t just a nostalgic nod to the past. It’s a conscious rebalancing, a reminder that not everything valuable can be downloaded, scrolled through, or stored in the cloud. These analog practices offer something our digital tools often can’t: depth, texture, slowness, and intention. …

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9 Ways to Make a Lasting Impression at Your First Conference

October 27, 2014, LinkedIn Articles Success in business is all about connections and relationships. And with more and more people working virtually and face-to-face meetings becoming fewer and farther between, the stakes have never been higher for making a good first impression. Read the entire article here: https://www.inc.com/kelli-richards/9-ways-to-make-a-lasting-impression-at-your-first-conference.html

Turn Up Your Volume: 5 Big Moves Entrepreneurs Can Learn From Music Moguls

October 24, 2014, Inc. Music moguls and entrepreneurs have a lot to teach each other. But don’t worry; you don’t have to sing like Beyoncé or turn tables like Skrillex to bring the music to your business. Read the entire article here: https://www.linkedin.com/pulse/turn-up-your-volume-5-big-moves-entrepreneurs-can-learn-richards/

Carla Harris

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-carla-harris

Stephanie Redd

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-stephanie-redd

Wearable Technology – iWatch and Wait

Formally known as “The Apple Watch,” Apple again forces us all to ask one existential question: What is it? Is it a bird? A plane? A watch, computer, bracelet, phone, or tablet? Now, you might be saying: Smart watches aren’t a new idea. But, in the end, Apple really does just do everything better.

The Ultimate Guide to Delegating (for Entrepreneurs Who Hate Delegating)

October 17, 2014, Inc. Freeing up your time won’t just make you more productive; it will also help maximize the skills and strengths of everyone on your team — including you. Read the entire article here: https://www.inc.com/kelli-richards/the-ultimate-guide-to-delegating-for-entrepreneurs-who-hate-delegating.html

The Secret Weapon of Billionaire CEOs and Other Wildly Successful People

October 10, 2014, Inc. If you’ve reached a plateau, it might be time to hire a business coach. A business coach can be a valuable asset to any executive and leader. Read the entire article here: https://www.inc.com/kelli-richards/the-secret-weapon-of-billionaire-ceos-and-other-wildly-successful-people.html

9 Ways to Make a Lasting Impression at Your First Conference

October 3, 2014, Inc. Conferences and industry events are a great place to initiate, establish, and nurture valuable business connections, but if you do the work before and after, you’re much more likely to maximize your time when you’re face-to-face. Read the entire article here: https://www.inc.com/kelli-richards/9-ways-to-make-a-lasting-impression-at-your-first-conference.html

Peter Hoddie

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-peter-hoddie

The Super Connector’s Guide to Making Powerful Business Introductions

September 26, 2014, Inc. If you aren’t actively looking for ways to make valuable introductions for your connections, your network isn’t as strong as it could be. Read the entire article here: https://www.inc.com/kelli-richards/the-super-connector-s-guide-to-making-powerful-business-introductions.html

Elaine Dennis

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-elaine-dennis

3 Essential Steps to Creating a Successful Personal Growth Plan

September 19, 2014, Inc. Drawing up a plan with the counsel of trusted advisors can not only help you visualize your goals and the necessary steps to achieve them, but it can also remedy a lot of the uncertainty that held you back in the first place. Read the entire article here: https://www.inc.com/kelli-richards/3-essential-steps-to-creating-a-successful-personal-growth-plan.html

Music and Your Brand: Five Ways to Tune Your Demographic In With the Right Band

Attention is a scarce resource—and that means it’s a costly one. In a world of hundreds of competing voices, art and music have become a powerful way to bring a brand back into the spotlight. The perfect example? The “marriage” of Alicia Keys and Blackberry. Blackberry didn’t just bring Keys in as a spokesperson, either; it made her its creative director. That wasn’t just some made-up title to give the “Girl on Fire” credibility; Keys has brought in some stellar ideas to create user (and fan) engagement. For her first act, Keys shot videos in every location of her tour, and she invited local fans and residents of those locales to send their own photos to include in the video clips. Photos chosen went on Alicia Keys’ on-stage video projection. Now that is a huge win around user experience—one of the fastest ways to turn engagement into ROI. Make It Relevant Right now, consumer brands are marketing more and more with music and entertainment. In fact, it’s become so important that some major brands have started their own record labels—including Red Bull, Scion, Mountain Dew, and Converse. Why? Music is a powerful way to create a cultural connection and engage with an audience while drawing your product even closer to your demographic’s lifestyle. Being hip, cool, relevant, and present as a brand is important, but the more important issue can be the cost to your image if you resist popular trends. (Just one example: Levi’s missed the hip-hop boom, and it cost the company $1 billion in sales—in one year.) Tuning in isn’t just a smart way to connect with your audience; it can be vital to your brand’s survival. The New ‘A&R’ Brands are becoming a trusted source for breaking hip underground artists to the mainstream media. The iTunes team at Apple (my alma mater) chose specific, obscure artists to create buzz around the launch of iTunes. That curating practice was really a form of Artist and Repertoire (or A&R), which used to be the domain of a record company. An “A&R” role—which I once did for EMI Music prior to launching the music vertical at Apple—was responsible for cultivating new talent for a label. Now, brands are performing that role themselves. By partnering with artists who fit your audience, you can create the perfect exposure for your brand to the right people. Here are a few ways to start: Find the right sound. If you don’t know which artists may make sense for your brand, hire people who do, or spend time online and on social media networks researching what your audience is listening to. Just ask and explore; they’ll tell you which artists you’ll want to pursue further. Target your age group. Brands vying for the attention of younger audiences—especially those 13-25—must be tuned into the entertainment world, especially when tie-ins between brands and bands are core to success. By partnering with exactly the right artistic act, you’ll net far more attention—and credibility—with your target audience. Get in touch. Many brands are approaching artists directly. If the artist is signed, the label may be involved, but it’s best to start with the artist’s manager (if an established band) or the artist directly (when a rising indie artist). Go where your audience is. Music festivals create the perfect audience for a brand. You’ll place yourself in front of thousands of viewers and kindle a shared passion with your artists’ fans. There are lots of music festivals catering to diverse audiences; find your niche. Unify and balance. Merging the needs of artists, brands, and fans can create powerful results. When an artist has a song that ties into the theme of a brand campaign, it resonates with the audience and is doubly powerful. Behind the Music There’s nothing quite like a smart, well-executed match between a brand and an artist. When Rihanna debuted her clothing line for River Island during London Fashion Week, she helped generate buzz and boost awareness in the United States around the UK-based clothing brand. When Panic at the Disco partnered with Honda Civic for the Honda Civic Tour in 2008, the group created an original, exclusive song for Honda’s Civic commercial. The band reached a much broader audience, which resulted in higher CD and ticket sales, and Honda was on the cutting edge with a new kind of branded content. Apple’s commercial for the launch of the MacBook Air featured a soundtrack from a little-known artist, Yael Naim. “New Song,” which was recorded in Naim’s Paris apartment, jumped up the charts and subsequently led to a wildly popular US tour—and critical success. Those are just a few examples; dozens of artistically interesting campaigns have benefited from the touch of a complementary musical act. That creative matchmaking is different every time, and it brings a new, fresh twist to a brand’s perception. The reason is simple: By its nature, music is both emotional and powerful. That’s why fans gather around their favorite artists, creating strong, tightly knit subcultures. Tuning into those communities can be the difference between becoming “white noise” and making a truly engaged connection—and that’s every advertising campaign’s goal. This post was originally published on Marketing Profs.

Music and Your Brand: Five Ways to Tune Your Demographic In With the Right Band

September 15, 2014, LinkedIn Articles Attention is a scarce resource—and that means it’s a costly one. In a world of hundreds of competing voices, art and music have become a powerful way to bring a brand back into the spotlight. Read the entire article here: https://www.linkedin.com/pulse/20140915152830-9638-music-and-your-brand-five-ways-to-tune-your-demographic-in-with-the-right-band/

How to Harness Power Like a Celebrity

September 11, 2014, Inc. Three strategies of the stars that business professionals can use to make a difference in the world and do things that truly matter to them. Read the entire article here: https://www.inc.com/kelli-richards/how-to-harness-power-like-a-celebrity.html

Star-Struck: Tapping into the Power of a Celebrity Speaker

September 8, 2014, LinkedIn Articles Creating a well-designed event is a balancing act. Tapping industry leaders and controversial renegades, orchestrating brilliant panels, and throwing awesome after-parties all help draw people in, but a well-informed celebrity speaker can elevate your event to “can’t-miss” status with real punch and energy. Read the entire article here: https://www.linkedin.com/pulse/20140908165516-9638-star-struck-tapping-into-the-power-of-a-celebrity-speaker/

Lisa Wellman

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-lisa-wellman

How to Harness Power Like a Celebrity.

Three strategies of the stars that business professionals can use to make a difference in the world and do things that truly matter to them.

In the mid-1990s, Apple ran a series of insightful ads entitled “Power Is,” featuring several celebrities describing what power meant to them.

Star-Struck: Tapping into the Power of a Celebrity Speaker

Creating a well-designed event is a balancing act. Tapping industry leaders and controversial renegades, orchestrating brilliant panels, and throwing awesome after-parties all help draw people in, but a well-informed celebrity speaker can elevate your event to “can’t-miss” status with real punch and energy.

Personal Glimpses of a Comet: Comic Genius Robin Williams

Sometimes there are people who touch our lives in brief glimpses – and those encounters are so magical that we hold onto them and look forward to the next one over and over. They’re friends of friends or colleagues we bump into at events or meetings or random connections where it seems serendipity is at work.

Only the Good Die Young: Robin Williams & Other Creative Geniuses Taken Too Soon

August 16, 2014, LinkedIn Articles I’ll never forget the first time I met Robin Williams. I was a teenager attending a taping of “Mork & Mindy” on the Paramount Pictures lot. Read the entire article here: https://www.linkedin.com/pulse/20140816040437-9638-only-the-good-die-young-robin-williams-other-creative-geniuses-taken-too-soon/

Jamie DeWolf

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-jamie-dewolf

John Cook

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-john-cook

5 Important Books to Create Your Best Success on Every Level

Attention, book lovers – and CEOs – and artists – and entrepreneurs…. Here are five books I absolutely think you should read, and why. Yes, some of them have been out a while, but if you haven’t read them, give yourself an early birthday gift and order all five. (Then share them with someone you mentor. Remember, trusted advisors don’t just give advice and make powerful connections, they share the good stuff out there that inspires change and action.)

5 Conversation Tools For Nurturing Your Relationship With A Mentor

July 29, 2014, Forbes We’ve all longed for a classic mentor-mentee relationship at some point in our careers. We want someone who is savvy and seasoned. We want her to provide the perfect insights and career advice that will help us reach our goals. We want someone who will guide us to our destination. Read the entire article here: https://www.forbes.com/sites/85broads/2014/07/29/5-conversation-tools-for-nurturing-your-relationship-with-a-mentor/

How Technology Has Made Home Business Easier

Of the 28 million small businesses in the United States, 52 percent of them are home-based. Maintaining and organizing your business from home is easier with the advancements in mobile technology. With the latest apps and services you can organize your business’ finances, organize your team, market your product, and provide your customers with top-notch customer service. These technologies have made it easy for home businesses to streamline processes and produce products that mimic larger organizations.

Steve Hayden

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-steve-hayden

Eren Niazi

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-eren-niazi

Randy Haykin

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-randy-haykin

A Hard Day’s Night for Digital Legacy – The Lost Beatles Recordings

Great work will never die in today’s ever expanding online digital world. According to the IDC “The digital universe is growing 40% a year into the next decade. By 2020 it will contain nearly as many digital hits as there are stars in the universe.” In fact, according to Science Daily, 90% of all the world’s data has been written in the past 2 years. Wow. That is an incredibly daunting idea. Literally 90% of the information that is readily accessible to the world today was not available only 2 years ago.

Annual Allen & Company Sun Valley Conference

“Allen & Company is a private investment firm formed in 1922, located in New York and London. Allen & Company has advised, helped found and/or invested in numerous companies including BET, InterActiveCorp, Oxygen Media, Discovery Communications, News Corporation, the Coca-Cola Corporation and Google.”

Kick-Finishing: The Next Big Thing in Promotion – from Linkedin Influencers

It’s no surprise that artists and entrepreneurs alike frequently turn to crowdfunding — it works.

Crowdfunding campaigns raised more than $60,000 every hour in March. That’s a huge network recognizing and supporting individual projects and careers.

But it’s not just the initiation stage of a project that can benefit from a crowdfunding network. By using crowdfunding to spread the word after you’ve completed your project, you can turn your fans and partners into a massive marketing team and drastically increase the reach of your brand. This tactic is called kick-finishing, and it’s exactly what my musician friend Brent Bourgeois is doing with his new album.

Brent Bourgeois and the Origins of Kick-Finishing

Brent is a rock musician based in the San Francisco Bay Area with an extensive career in performing, songwriting, and producing. In the ’80s, he was a founding member of a fantastic band called Bourgeois Tagg and has since collaborated with numerous other talented artists.

John Holland

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-john-holland

How to Build a Strong Relationship with Your Mentor?

There is nothing more valuable for your personal and professional growth than finding the right mentor to guide and challenge you. But working with a mentor is not a transaction; it is a relationship, and as with any relationship it can be easily destroyed if you don’t take good care of it.

Tune in for my powerful interview with Brent Bourgeois

Brent Bourgeois is a long-time colleague and notable American rock musician, songwriter, and producer who most recently worked with Julian Lennon on their single ‘The High Road’ off of his New Album ‘Don’t Look Back’ (with sales supporting Julian’s White Feather Foundation).

How Your Brand Can Rock the Socks Off A Music Festival

Summer music festivals are full of sunshine, fun, and community, but they’re also packed with thousands of potential customers and brand advocates. Advertising at these events is nothing new, but startups that can find a way to become part of the festival can reap significant benefits.

Nancy Duarte

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-nancy-duarte

Dear HBO, Please Keep ‘Silicon Valley’ Real!!!

Of course, Hollywood is famous for exaggerating or overlooking important aspects of reality for entertainment purposes, but so far, HBO’s “Silicon Valley” looks promising. Despite the dramatic plotline and startup stereotypes, the show provides a mostly accurate portrayal of entrepreneurial life and may even help demystify some aspects of startup culture.

Cheri Huber

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-cheri-huber-0

Dear HBO, Please Keep ‘Silicon Valley’ Real

May 7, 2014, Forbes Startup life is a hot topic in Hollywood right now. From Joshua Michael Stern’s “Jobs” to the Amazon original series “Betas,” there’s an undeniable appeal to life in Silicon Valley for those both inside and outside the startup bubble. Read the entire article here: https://www.forbes.com/sites/85broads/2014/05/06/dear-hbo-please-keep-silicon-valley-real/

3 Seemingly Obvious Tech Mergers We’re Still Waiting For

May 5, 2014, Fast Company One of the best parts of working in the tech industry is having a ringside seat to watch heavyweights like Google and Apple duke it out for market share and to be the first to develop the next big thing. Read the entire article here: https://www.fastcompany.com/3029955/3-seemingly-obvious-tech-mergers-were-still-waiting-for

Important Security Measures for Small Businesses

With business data breaches becoming a common story on the evening news, small businesses need to be vigilant about securing their systems and technology to protect their customers and their operations. Symantec’s 2014 Internet Security Threat Report found that web-based attacks, targeted attacks and the number of breaches all significantly increased in 2013 and one in eight websites have a liability vulnerable to attacks. Make your business data difficult to access and manipulate so criminals move on to easier targets by knowing how data breaches occur, minimizing risk and regularly monitoring security.

Matt Swafford

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-matt-swafford

Tom Rodrigues

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-tom-rodrigues

How to Build a Strong Relationship with Your Mentor?

There is nothing more valuable for your personal and professional growth than finding the right mentor to guide and challenge you. But working with a mentor is not a transaction; it is a relationship, and as with any relationship it can be easily destroyed if you don’t take good care of it.

Cathal Furey

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-cathal-furey

Is a Joint Venture Right for Me?

Entering into a Join Venture is not something to undertake lightly. It is a major decision and requires careful consideration. Here are some of the basics of how Joint Ventures work and some key points to keep in mind when considering whether or not it’s the right move for your business.

Want to Take Your Project to the Next Level? Collaborate!

Although our culture tends to celebrate the idea of the “lone creative genius,” the truth is that a look behind the scenes of any success story will very often reveal the work of a stellar team; a group of passionate people who worked together to challenge and motivate one another. Steve Jobs famously promoted collaboration to increase productivity and creativity at Apple. It was one of the benchmarks of all the work that went on during my years there, and it continues to be a best practice of the corporation, and the alum that worked there.

The Who What Where When & Why of Startups

Essentially, startups form because a group of rebels are fueled to the brim by enthusiasm, innovation and passion about their ideas and products. Sadly, those assets are not enough though. Without the resources, infrastructure, and / or the knowledge to develop it on their own, it’s very likely to go supernova before it ever develops a comfortable orbit. Mentoring is a core part of running a successful startup.

John Amaral

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-dr-john-amaral

4 Steps to Ace an Early-Adopter Culture

In this era of rapid innovation, a new technological breakthrough can shake an entire industry in an afternoon, and consumers are hungry for the most advanced gadgets available. Businesses are constantly expected to be at the forefront of emerging technology.

Chris Dotson

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-chris-dotson-inc

4 Tech Dinosaurs That Will Finally Die in 2015

In recent years, technology has changed the way we view work, entertainment, media, and even our workout habits. While most people are focused on what’s next for wearables, cloud computing, and syncing gadgets, few have taken the time to consider the tech we’re going to be sending into retirement in the coming years.

4 Steps to Ace an Early-Adopter Culture

March 12, 2014, Entrepreneur In this era of rapid innovation, a new technological breakthrough can shake an entire industry in an afternoon, and consumers are hungry for the most advanced gadgets available. Businesses are constantly expected to be at the forefront of emerging technology. Read the entire article here: https://www.entrepreneur.com/leadership/4-steps-to-ace-an-early-adopter-culture/232132

How to Vet a Crowded Industry for Hidden Innovation Opportunities

Most of the 10 million thermostats sold every year throughout the U.S. were clunky, inefficient, and impossible to program, but a simple, Wi-Fi-enabled device that could be programmed via a smartphone — that could be a game changer. Fadell and Rogers saw this opportunity, left their jobs at Apple, and got to work.

5 Unlikely Music Legends With Great Advice for Entrepreneurs

We usually expect business wisdom to come from the likes of Mark Cuban, Elon Musk, and Warren Buffett — not Jimmy Buffett. But there are a few big names in entertainment who would surprise you with their entrepreneurial spirit and business acumen.

4 Tech Dinosaurs That Will Finally Die in 2015

February 27, 2014, Forbes In recent years, technology has changed the way we view work, entertainment, media, and even our workout habits. While most people are focused on what’s next for wearables, cloud computing, and syncing gadgets, few have taken the time to consider the tech we’re going to be sending into retirement in the coming years. Read the entire article here: https://www.forbes.com/sites/85broads/2014/02/27/4-tech-dinosaurs-that-will-finally-die-in-2015/https://www.forbes.com/sites/85broads/2014/02/27/4-tech-dinosaurs-that-will-finally-die-in-2015/

Two Steps to Creating Collaborations and One to Surviving When they Go Wrong.

Today I had the privilege of interviewing Ian Miller. Ian is an expert brand and marketing strategist with 30 years of experience building hugely competitive brands and the CEO and Founder of The Brand Practice, a business and brand strategy consultancy. A recognized expert / lecturer in Ingredient Branding, Ian Miller has led the creation and global launch of the ingredient brand, NutraSweet, and worked closely with over 50 partner brands, including Diet Coke and Diet Pepsi – creating great synergy and collaboration around the business world.

5 Tools Every Entrepreneur Needs in 2014

Entrepreneurs must be practical experts, according to author and leadership expert Simon Sinek. A new business owner needs to specialize in his craft, as well as marketing, graphic design, and plant maintenance. He sweeps, writes press releases, and keeps the books. An entrepreneur is everything to everyone. Juggling so many jobs can be a huge task, but happily there are new tools and tech to get you through it without losing your mind.

Albhy Galuten

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richers-interviews-albhy-galuten

Step Away from the Smartphone

Of the 93% of Americans that use cell phones or wireless devices, one-third of them are using “smartphones,” with which you can browse the Web and check e-mail. In other words, most of us are spending our days walking around with our eyes glued to our phone screens, as chillingly demonstrated in this telling YouTube short.

Brent Bourgeois

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-brent-bourgeois

Bobby Fried

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-interviews-robert-fried

The Benefits of BYOD Across Different Company Sizes

Anyone connected to the business world has heard about the rampant popularity of bring-your-own-device policies, better known as BYOD. The trend will continue for the near future and likely beyond, with Gartner analysts claiming that 50 percent of companies will mandate a BYOD platform over the course of the next five years. The popularity and gains in morale aside, however, does a BYOD set of policies make sense to a company on a financial standpoint? In terms of dollars and cents, some businesses may get more out of BYOD than others.

The Secret to Becoming a Super Connector

January 28, 2014, LinkedIn Articles A few years ago, a former colleague reached out to me. He was working at Cisco, helping the company organize its 25 anniversary employee celebration. For the event’s entertainment, CEO John Chambers wanted Jerry Seinfeld. Read the entire article here: https://www.inc.com/kelli-richards/the-super-connector-s-guide-to-making-powerful-business-introductions.html

iPhone: Hover Technology Coming Soon?

Imagine having dirty or wet hands, not wanting to touch your phone, but still needing to use it- you can. It takes new phone anxiety and consequent over protection to a whole new level. But beyond aiding neat freaks in protecting their phones, this technology has immense potential, and really left me wishing that my phone could do the same cool new tricks.

Peter Hoppenfeld

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-peter-hoppenfeld

Live Viewing Services for YouTube Verified Users?

In a day and age largely defined by the creation and expansion of social networking, and sharing, YouTube’s expansion of live video services to all verified users, may not seem so revolutionary or even like a new idea, but it will no doubt prove its versatility.

Coin: Access to All of Your Cards in One

Coin is a new type of credit card that stores all of your accounts on one card. How can this be possible, you ask? Coin works just like any other credit card and you can swipe it in any machine, only this card comes with out hassle. To choose which account you want to use for each particular purchase, simply click the round button on the card and scroll through each account on the small display screen until you find the correct account.

4 Unique Gatherings for Thought Leaders in 2014

We live in a rapidly changing world, and it’s not about to slow down in 2014. Here are four exciting events in the coming year that will keep you on the bleeding edge of innovation.
International CES “It’s a lab. A social hub. A marketplace. And a few things they’ve yet to create words for.”

Mike Koenigs

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-qa-w-mike-koenigs-ceo-of-traffic-geyser-0

Chip Schultzman

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-qa-w-chip-schutzman-miles-high-productions

Anthony Cordova

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-anthony-cordova

Jeffery Weber

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-jeffrey-weber-author-producer

Brenden Mulligan

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-brenden-mulligan-ceo-of-onesheet

Lyle Workman

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-qa-w-musician-composer-lyle-workman

Christine Arylo

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-qa-w-christine-arylo-author-and-coach

Luke Potter

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-qa-w-singer-songwriter-luke-potter

Frans Johansson

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-frans-johansson

Scott Fox

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-scott-fox-0

Judy Robinett

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-judy-robinett

Dave Ulmer

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-dave-ulmer

EOS 3D: A Radical Step Forward for 3D Technology

But all this has changed with the introduction of EOS 3D – which literally prints 3D objects. These machines are capable of “printing” in plastic, metal, and sand manufacturing, and the appeal to various industries – ranging from aerospace to medical and lifestyle products – is undeniable.

How to Start a Rabbl: Tell Your Favorite Bands Where to Play, and When

With the advent of various personal music-creating and editing programs (from Audacity, to Garage Band, to Logic Pro) it has become increasingly easy, and more popular for individuals to dive into the independent music industry. Success stories of amateur musicians, making it big from small, at-home “studios,” are rolling in daily.

Freddie Ravel

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-freddie-ravel

Dave Jaworski

Listen to the entire podcast here: https://jeeni.com/track/kelli-richards-interviews-dave-jaworski-3rd-ever-employee-of-microsoft-canada

Carol Pepper

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-qa-w-carol-pepper-author-wealth-manager

Linda Ronstadt

Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-linda-ronstadt

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