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A Peek Behind the Curtain… The Core Personal Interviews with Kelli Richards (and her Editor) that Became the Apple eBook…
Tune in for this 15-minute interview with Kelli Richards, Apple Alum and author of the Amazon Bestseller, “The Magic and Moxie of Apple – An Insider’s View.” Kelli shares some of her very personal experiences and memories of being at Apple Inc. with her book editor to frame out the book…
Will we Retain our Confidence in Apple?
The newly launched iBooks Store recently signed on its sixth major U.S. publisher in Random House, the world’s No. 1 English-language producer of books. Is there any doubt that iBooks is set on a course to become the world’s largest digital bookstore?
And then there is the legendary App Store, the heavily curated, tightly guarded walled garden that Steve Jobs envisioned as a parallel Internet. Whether apps have a long-term future is a matter of debate, but there is no doubt that they serve a purpose and are recognized for adding value to the mobile experience. Steve said in 2011 that “Mobile is the key to the post-PC world….We’re in a position now where the majority of our revenue comes from post-PC products.”
Whatever comes next must contain and continue all of this.
Is it possible? Will we as a society retain our confidence in Apple? I would love to hear your thoughts on this…
Kelli Richards, President and CEO
The All Access Group, LLC
PS: My Amazon Bestseller: “The Magic and Moxie of Apple – An Insider’s View” is now available in the iBooks Store at https://itunes.apple.com/book/id543952406?mt=11
Apple Alum Kelli Richards Hits #1 on Amazon with “The Magic and Moxie of Apple – An Insider’s View”
Kelli Richards, Leader in Technology and Digital Distribution, Publishes New Book on Apple Inc., “The Magic and Moxie of Apple – An Insider’s View”
Cupertino, CA
Kelli Richards, CEO of the All Access Group and an alumnus of Apple Inc. (where she launched Apple’s earliest focus on music and drove all music initiatives during her 10 years with the market leader) has just published her long awaited eBook, “The Magic and Moxie of Apple – An Insider’s View.” This book delves into the best practices of Apple Inc. from the inside out and takes a close look at what makes Apple one of the leaders in the tech industry – and a global change agent. Author Kelli Richards saw Apple hit rock bottom from the inside, before Steve Jobs returned to the company and then watched from outside as Apple Inc. began its climb to stardom and became the global leader it is today. This close study of Apple Inc. and the best practices it employs creates a blueprint for all companies and entrepreneurs to follow. Through interviews with other alums and her own experiences at Apple for over a decade, tech industry thought leader Kelli Richards creates a compelling view of what makes Apple Inc. the company it is today. She looks at its failures, its successes, and the people who will continue its course toward greatness.
Kelli Richards has more than twenty years of senior-level leadership experience in the tech and music industries. Working with the innovators in technology and creative leaders in entertainment, Richards is a highly sought-after consultant, mentor, speaker, producer, coach and author. Richards and her team facilitate powerful strategic business opportunities in digital distribution between technology companies, established artists and celebrities, film studios, record labels, and consumer brand companies to foster new revenue streams and deliver compelling consumer experiences.
Prior to founding The All Access Group LLC, Kelli served in senior roles at Fortune 100 entertainment and technology companies, including Apple Inc. She also served in senior-level leadership capacities at EMI Music as an A&R exec, and at Silicon Graphics (SGI) where she helped launch Silicon Studio, the company’s entertainment division. She developed PatroNet, the first Internet-based artist subscription service with rocker partner Todd Rundgren in the mid-90s – and helped to launch the entire digital music revolution.
A frequent speaker and panel moderator at digital music and entertainment industry conferences globally, Kelli has also been an acclaimed talent producer of a wide range of award shows, epic concerts, and celebrity fundraiser events for over 25 years. She co-produced a celebrity fundraiser event to support the UN’s “Adopt-A-Minefield” initiative featuring Paul McCartney, Brian Wilson, Stephen Stills and hosted by Jay Leno.
Kelli Richards has co-authored two other books, including the critically acclaimed “The Art of Digital Music: 56 Artists, Visionaries & Insiders Reveal Their Creative Secrets” and “Taking the Crowd to the Cloud – Social Media for the Music Industry,” which reached #1 on Amazon in several categories. A true renaissance woman, Kelli is also a Certified Integrative Life Coach trained under best-selling authors and coaches Debbie Ford and Alan Cohen. She lives inCupertino,CA in the heart of theSilicon Valley.
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Kelli Richards, CEO
www.AllAccessgroup.com
Email: Kelli@AllAccessGroup.com
It’s HERE! Get “The Magic and Moxie of Apple” + An Invite to my Launch Party in Silicon Valley
What’s Apple Inc.’s best kept secret goal? Apple insider Kelli Richards reveals how Apple built a company and a brand that reaches across Fortune 100 companies and small business owners. You the book launch for “The Magic and Moxie of Apple – An Insider’s View” at https://AppleInsiderSecrets.com and peek BEHIND the curtain to look at the best practices of Apple Inc., and how it created a climate that ultimately changed the world forever. Help Best Selling Author, Kelli Richards Reach #1 on Amazon AGAIN. Get “The Magic and Moxie of Apple” + Bonuses https://AppleInsiderSecrets.com
Through interviews with other alums and my own experiences at Apple for over a decade, I’ve created a compelling view of what makes Apple Inc. the company it is today. Get the book TODAY for an insider’s look at Apple’s failures, its successes, and the people who will continue its course toward greatness. https://AppleInsiderSecrets.com
THANK you everyone for your support!
“Our North Star is to make the best product.” Tim Cook Continues Apple’s Best Practices
Over the last few days, I put the finishing touches on a year-long project – to pen an eBook about what made Apple the company it is today – from an insider’s viewpoint. This is a project I started long before Steve Jobs passed away, and one that I hoped to finish and send to him with a personal note. Obviously that’s not possible any longer, but one thing that has come out of the last six months is a telescopic view of the company and a look at the path it’s charting without Steve at the helm.
On May 29th, at the 10th annual All Things Digital Conference in Rancho Palos Verdes, California, Tim Cook gave us a bird’s eye view of how Apple plans to stay the course and continue their role as tech leader of the world. Asked about the competition many times, Cook responded at one point with a statement that completely embodies one of Apple’s Best Practices. He said, “Our North Star is to make the best product.”
I talk about this best practice in my upcoming eBook at great length. How despite being the richest company in the world, the best practice of “Excellence, not Revenue” IS that North Star – and truly has been since Apple’s rebirth when Steve came back to the company. Here’s a brief excerpt from the Best Practices Appendix to the book:
Steve Jobs saw a finish line for his products that went far beyond the bottom line. As a reward for that, he reaped a bottom line that is still gaining market share and momentum. He looked beyond the stockholders and the money and built the best stuff out there by the best teams. He then backed it up with a brand that embraced the consumer from beginning to end. It’s hard to say that his prize was even the products. Most of all it is the products in the hands of an army of grateful consumers who have become brand advocates. Let’s face it there are some great products out there in the world that have not had anything near the global impact of those built by Apple….
Obviously Steve laid out a strong roadmap for his company to follow after he passed away, and that started with leaving the right people in place, but the actual journey will unfold, like all journeys, with many twists and turns – completely unforeseen.
One of the most poignant moments of Tim Cook’s discussion was when he talked about what comes next and not wanting Apple to become a Museum…
“I learned a lot from Steve. It was absolutely the saddest days of my life when he passed away… At some point late last year, somebody kind of shook me and said, it’s time to get on. That sadness was replaced by his intense determination to continue the journey. He also taught me the joy is in the journey and that was a revelation for me… I love museums but I don’t want to live in one.”
While I support Tim in his quest to avoid living in a museum – or in the first or second chapter of Apple’s book, we must admit that his is a sequel we’re all lining up to read – and most definitely cheering for.
Kelli Richards
President and CEO
The All Access Group, LLC
PS: My eBook launches on July 12. If you’d like to be part of the launch campaign and be invited to the VIP launch party and receive the audiobook as a thank you bonus for buying the book, please email me at news@allaccessgroup.com, so I may add you to the short list of VIP launch supporters. Thank you.
Apple Alums – A “Class” Unto Ourselves and an Education and Collaboration for a Lifetime
Not long ago the LA Times ran an article about an executive training program at Apple called Apple University. This was one of Steve Job’s most poignant legacy projects – literally how he hoped to continue his presence, in the company he founded, long after he left this realm. Apple University is the program where Apple literally educates its executives on how to embrace the oft-referenced “Apple DNA” and think like Steve Jobs himself.
Contrary to what the LA Times might think, however, the idea of educating and inspiring its people to open their minds and access their unique DNA is not a new endeavor at Apple. Far from it, in fact; during my tenure, I was part of the Apple MBA program. Only a handful of Apple employees were privileged to be part of that experience – a fully-accredited MBA program paid for by Apple, run on the Apple campus and offered during work hours. Apple’s commitment to inspiring the best thinking in their leaders has always been remarkable.
Steve spared no expense creating AppleUniversity, tapping Joel Podolny, the former Yale Business School dean, to head up the effort, help Apple to continue to break the sound barrier and create its most difficult achievement yet, surviving the loss of Steve Jobs – a man who has become almost cult-like in his brand and contribution. In the 35 years since it was incorporated, Apple has become much more than a success story. It is the star all other great inventors shoot for. At Apple, we didn’t just write the next chapter, we threw away the book and created something mind blowing and world changing.
In addition to my MBA, like all Apple Alums, I’ve experienced some of the best collaborations in my life on that campus. What makes THAT kind of success and teamwork even possible? A lot of people have tried to answer that question – even Steve Jobs himself. It is what Apple University hopes to discover, define, REfine and replicate in future employees. “The idea is to take what is unique about Apple and create a forum that can impart that DNA to future generations of Apple employees,” shared a former Apple exec who spoke anonymously in order to preserve his relationship with the company. “No other company has a university charged with probing so deeply into the roots of what makes the company so successful.” As Apple Alums we’ve actually LIVED what they hope to replicate…
As an Apple alum, I have to admit that it’s thrilling – one of the most important “inventions” to come out of Apple, in fact. You see, there’s a magic that continues among us Alums, and an uncommon connection that allows us to continue building amazing, powerful collaborations sometimes decades after our tenure at Apple. And it’s something I hope to continue to keep alive and inspire in other alums.
It’s my own legacy project: To help those who share that Apple DNA to reconnect to the incredible talent base that Apple attracted and continue the conversation, the collaboration and the success.
To bring to life in 2012, a powerful, collaborative program designed to create synergy and stratospheric results. As an Apple Alum, I know that the sky is literally the limit!
All the best,
Kelli Richards
President and CEO
The All Access Group, LLC
Apple – Building a Brand, Leaving a Legacy
There’s this thing in life that most of us have experienced. It’s a sort of metaphysical passing of one’s self. Those moments when you pass a place you know and can almost see your younger self (or maybe your older self), standing right there in a different time. For me, Cupertino has always held those doorways and windows. Like most of the kids who grew up in Cupertino, I used to make extra money picking apricots in the orchards.
Obviously, fruit has remained a big theme for Cupertino. Of course, I’m speaking tongue in cheek – as most of the world knows, Steve Jobs built Apple’s headquarters here (it’s his hometown too; one of many things we share in common). So, once lush with orchards and wineries, Cupertino is now one of the geek capitals of the world. I say that with pride and humor, because I am definitely one of them, standing on the thin line between artistry and technology. In fact, I worked at Apple for many years, and I’m proud to say that I launched the focus on music and led strategic Music and Entertainment initiatives during my 10 years there.
So I am one of the truly lucky ones, with strong roots both in the Cupertino of old – and the Cupertino of now. The roots of now, the Apple tree, are firmly incontrovertibly implanted in Steve Jobs. As stock prices have shown, Jobs is absolutely the trunk of Apple and inseparable from where investors put the worth of the company.
And here’s the real crux of what I want to say in this piece: Seeing Steve Jobs battle through the fight of his life to restore Apple to greatness – a graceful, courageous and obviously successful battle – doesn’t hold a candle to seeing him fight for his life now. He’s obviously ill. But what he’s creating, despite (or because of) that illness is mind blowing. Naysayers can address the iCloud any way they want, but what we all know is that it’s pretty damned likely to be successful. Apple is ending the war on clouds and lockers and legitimizing what the consumer wants, whether the music industry agrees or not.
It is the new digital age, and like it or not we’re not going to stop access. We’re not even going to control access. Steve Jobs has literally put all his apples into one basket in agreement. Why does it matter? It matters because, like Bob Lefsetz said recently, Apple is EASY. The huge base of consumers out there trust that if they get an iPad or iPod or iTunes … whatever, it will work. Apple has not only galvanized a brand, but it has built a huge, vocal community of brand advocates. No amount of advertising money could have busted the iPad out of the gate the way the users themselves did.
The second part of a brand is always fulfilling the promise you set forth (this is straight from branding queen Libby Gill’s rulebook). And, quite simply, Apple delivers on their promise day in and day out. They listen to their constituency and they build a better mousetrap, make better stuff, and address issues like the cloud – maybe a little later than the creative disruptors, but without a doubt, they’re putting their weight (and their money) where their mouth is.
Which brings me to the issue of legacy: Apple is a big deal – not just to the world, that’s obvious – but here, in Cupertino (my hometown). Legacy is a lot like a brand, in its truest form, it delivers on a promise made. The new Steve Jobs’ Cupertino Apple Campus Mothership is absolutely part of that promise. One day after the WWDC conference, Jobs put forth his new campus proposal to the Cupertino City Counsel, ripe with more than apples. Steve Jobs has designated acres and acres of his campus for apricot orchards – honoring the tradition of the Valley; that’s roots. And it’s deeper than I can convey.
I could go on and on about Apple’s commitment to its future and to the ever growing employee base (I was part of that once, and I retain a strong, golden thread to those people and the work they do), but the commitment from Steve Jobs is bigger than even that. I think I should come clean here and say that obviously I admire Steve Jobs. I don’t agree with him all the time, obviously – or with Apple for that matter. But I’ve seen him renovate more than a company or a product line. I’ve seen him refresh the people around him. I’ve watched him galvanize thousands of employees to get laser focused on success and build something meaningful. I’ve witnessed the grace, elegance, and simplicity with which the products have sparked a revolutionary embrace among consumers. I’ve watched his address at Stanford’s graduation a dozen times and brought that message into my own life – which brings me back to that metaphysical doorway I mentioned earlier. To that glimpse of one’s self coming and going.
You see, we’re all creating a legacy all the time. We are ALL in the process of going, like it or not.
A brand, well that’s for now. But a legacy… what we build that will outlast us, that’s huge. There are 3,700 trees in what will be the new Apple campus as of today. According to initial specs, Apple hopes to have 6,000 trees when the mothership is built. In fact, Steve Jobs hired experts from Stanford to consult on indigenous trees to make this come to “fruition” (sorry, I couldn’t resist). To me, no matter what my life has become – working with industry leaders and entrepreneurs, innovators and influencers, celebrities and musicians, I often look through one of those doorways and see myself picking fuzzy apricots from the tress here in Cupertino. I remember where I come from and, like Steve Jobs, that my legacy has to be bigger than my brand.
And just my humble opinion, whatever those trees are, whatever fruit they bear, in my book they’re all Apple trees.
Kelli Richards
CEO of The All Access Group
Fun & Games: Cross Digital Distribution Takes Movies into a Whole New Realm
A few months ago I had the privilege of interviewing Thomas Dolby and getting an insider’s view into the extremely creative way he was introducing the first new album he’d created in over two decades. Fans would go through the portal of a game, The Floating City, and only when they had reached certain benchmarks in the game did they get to download some of the best tracks.
As the digital revolution reaches what seems to be an absolute frenzy of technological advances and debuts, more and more we’re seeing the cross-platform promotion and collaboration around product distribution. The latest (and one of the biggest) entries into this virtual world is set to be Suzanne Collins’ popular novel, “The Hunger Games.”
According to Digital Media Wire, Social game developer, Funtactix has partnered up with Lionsgate around the movie’s debut this spring The Hunger Games Adventures is set to launch on March 23, the day the first movie opens in theaters.
Lionsgate started the cross-digital campaign months ago with “The Capitol” a web presence for the government of Panem, where “The Hunger Games” stories take place. They also created a strong social media launch, featuring a YouTube channel in addition to other social spaces.
The Hunger Games Adventures game is set to be a strong player in the multi-digital branding of the three Lionsgate movies. Players move through The Capitol and the key Districts in the story, becoming more engrossed at each level of game.
“As a company that wants to align itself with the most beloved entertainment properties and passionate fans in the world, joining forces with Lionsgate on The Hunger Games was a very easy decision,” said Sam Glassenberg, CEO of Funtactix.
This isn’t the only foray Funtactix has made into the world of branded film releases. They recently created a game built around the Mission Impossible franchise.
Since its founding in 2006, Funtactix has earned an industry reputation for rapid innovation in web-based gaming. They were first to deliver connected 3D multiplayer action gaming through deeply-integrated avatar-based games.
They’re also poised to release The Hunger Games Adventures through Facebook as well, and with a following of millions and the realm of Harry Potter coming to a close, it will be interesting to see where Funtactix – and other branding gaming companies – will reach as the digital revolution continues to evolve.
Kelli Richards
President and CEO
The All Access Group, LLC
Hulu’s Latest Hot Ticket
When it comes to digital distribution, one of the big online commercial sites for video has certainly been Hulu. In only four short years of life, Hulu has carved out a tremendous niche with a huge tribe of trusting, loyal fans and users. While Hulu is “independent” to some degree, NBCUniversal, Newscorp and even Disney are part of the ownership team.
For anyone not familiar with Hulu yet, at its core, it is simply an online video service providing formally, commercially produced content, such as movies, television shows, clips, and other content, coming in from a very wide variety of sources, such as FOX, NBCUniversal, ABC, Criterion, A&E Networks, TED and a very long list of other content providers.
So why, after four years of great digital distribution, am I writing about Hulu? Because they are about to take a huge leap of faith and add another original production to their arsenal – original content is a journey that even Oprah Winfrey herself can tell you is fraught with danger. So in addition to movies and primetime TV hits such as Modern Family, The Simpsons, Glee, The Office, etc., etc., etc., viewers can also download Hulu’s own creations (A Day in the Life and The Morning After), as well as their newest addition, “Paul, the Male Matchmaker” (launching on Monday, February 13th exclusively on Hulu). The launch date is no accident – the 10-episode comedy is a mockumentary about a socially inept man who inherits a matchmaking service – who then does out brutally honest dating advice in the sincere belief that he is helping women find love.
Actor/writer Paul Bartholomew (Mad Men; Yes, Dear), who stars in the series, said, “This show is for anyone who has ever been set up on a horribly misguided date by their sister, friend, co-worker — and then been blamed for it not working out. Which is basically everyone.”
Finally, original, full-length commercially produced web series’ are starting to find a foothold – and a distribution portal like Hulu is exactly the venue to bring enough attention and a strong enough fan base to move audiences to show up week after week. Rock on Hulu, we’re looking forward to where you go next – and to watch the competition as it comes alive and rises to the occasion to bring web TV to life!
Kelli Richards
CEO
The All Access Group, LLC
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When Past Glory Becomes Present Pressure: The Quiet Self-Sabotage of High Achievers
LinkedIn.com, April 10, 2026
There’s a pattern I’ve observed—both in others and, at moments, in myself—that doesn’t get talked about enough.
It’s not failure in the traditional sense. It’s something more subtle. More disorienting.
It’s what happens when someone who has been exceptional finds themselves no longer operating from that same level of momentum, relevance, or external validation… but is still being perceived through the lens of their past success.
From the outside, they’re still “the one who did X.” On the inside, something has shifted.
And that gap—between past identity and present reality—can quietly become one of the most destabilizing forces that a high achiever will ever face.
Read the entire article at When Past Glory Becomes Present Pressure: The Quiet Self-Sabotage of High Achievers
Spring Has Sprung — and Apple to the Core
We are certainly living in uncertain times; much of the time we don’t feel we have much control over what’s taking place on the world stage. But closer to home, the seasons are shifting and here in the US, spring has arrived. Having said that the weather has been absolutely nuts — climate change all over the country; crazy cold on the East Coast, with summer temperatures in the West. With spring being here, things just feel lighter and more hopeful.
Despite all that’s swirling around us, the one thing we do have control over is our attitude and our mindset. I try to maintain an optimistic stance, and as ever I remain immersed in innovative and creative endeavors with clients and projects that I’m most drawn to and enthused about. Having my mind and heart stimulated actively is something that’s really important to me – and co-creating with like-minded people where there is rapport, aligned vision, and a sense that we’re making a difference and having an impact. Never was that more true than in all my years in the Apple orbit — and with Steve Jobs — before, during, and after my lengthy tenure with the company. I’m beyond grateful for the experiences I had and how they shaped me. This issue has several references to my alma mater.
I hope you’re doing what you can to enjoy what you can in your life and your work, and to surround yourself with those who make you happy and light you up the most. To me, that’s pretty much the definition of success.
To your success.
Kelli
Apple at 50: What Most People Still Don’t Get About Its Greatest Innovation and Legacy
Apple turns 50 on April 1st — imagine; it sure doesn’t feel like that amount of time has passed since its inception.
As anyone who knows me and my history is aware, I am Apple to the core. With the release of “Apple: The First 50 Years” by David Pogue, I found myself reflecting not just on Apple’s impact on the world but also from my unique vantage point—shaped by my close association with Steve Jobs, and by being a part of the company during a formative era—the real lesson has often been misread.
This isn’t a retrospective. It’s a lens into what Apple actually changed—and why that matters even more in the age of AI. The “inner tech” matters as much or more as the innovation. Because the real legacy isn’t just the ‘insanely great’ products. It’s the brand the company cultivated and the philosophy that underpinned everything. And we’re going to need that for what comes next.
Plot Twist – When the Platform Didn’t Buy the Studio: What Paramount’s Win Means for the Future of Media, Tech & M&A
This past month didn’t just reshape Hollywood.
It clarified the future of media consolidation.
After months of speculation, Paramount — backed by David Ellison and Skydance Media — won the battle for Warner Bros. Discovery, outmaneuvering Netflix.
A few weeks ago, Netflix co-CEO Ted Sarandos publicly emphasized that walking away was a valuation decision — not a political one.
But this story is ultimately bigger than who won in this specific transaction.
It signals a deeper recalibration in how platforms, studios, and technology companies think about ownership, scale, capital discipline, and vertical integration moving forward.
Is this simply another mega-deal?
Or are we witnessing a structural shift in how power consolidates across tech and entertainment?
In this article I share my updated analysis — and what it means for the next wave of M&A.
The Compound Power of Consistency: Why the Slight Edge Always Wins
We live in a culture obsessed with breakthroughs, big wins, viral moments, and overnight successes. But the real advantage is consistency.
Inspired by the book, The Slight Edge, this article explores how small, seemingly insignificant daily actions — repeated over time — quietly compound into extraordinary results in health, in wealth, in relationships and in leadership.
The leaders who endure aren’t always the most intense — they’re the most consistent. They’re the ones who take small steps and aligned actions daily. That’s the real edge. Where has consistency quietly outperformed talent, luck or intensity in your life?
Spotlight
Retail Designer – Tim Kobe
We recently lost a giant in both the design world and in the extended Apple family in Tim Kobe. Tim was a design powerhouse who co-created the Apple retail stores with Steve Jobs in the early 2000s. He could have stopped right there. But he was also the founder and CEO of Eight Inc. Sometimes referred to as as Apple’s “best kept secret’” , Eight has been one of the world’s most progressive design firms — and they’ve worked with many global brands for decades. The secret to their success may have been that they uniquely looked at design elements through the lens of humanity and human interactions. This was a testament to Tim’s vision. He published a book on his ethos here.
I was lucky to have crossed paths with Tim in the early days of his work with Steve, and then again much more recently over the past couple of years. One of my esteemed friends and colleagues, Kenny Lauer (an accomplished Chief Experience Officer), was very close to Tim – they were dear friends. I encourage you to read Kenny’s notes on a sit-down conversation he had with Tim a few years ago here, for more insights on Tim and his storied career. And also Kenny’s very moving homage for even more context after Tim passed last month. His work truly made a dent.
Media Recommendations
“Apple: The First 50 Years” by David Pogue
Released just in time for Apple’s 50th birthday (April 1st), Pogue walks the reader through Apple’s storied history. From its origins, to the many management changes, and of course with a spotlight on its many products through the years (some that you know about, and others you probably never heard of) readers will learn more about the tech giant than they probably were aware of. It showcases the innovative product wins in the marketplace and also those that never saw the lght of day. Pogue conducted over 150 interviews with many in fthe Apple universe, and the book is well-researched. Reading through it was a walk down memory lane to be sure. But of course the soul of the company is really only known by us ‘insiders’ who lived through Mr Jobs Wild Ride first-hand. I published my own account of Apple’s culture (& Steve!) through my lens about 15 years ago in “The Magic and Moxie of Apple”.
“The Real Things” by Brent Bourgeois
I’m a little biased because I’ve been a fan of Brent as a musician for over 40 years (from the Bourgeois Tagg days). And also because I’ve spent the better portion of my career in the music business coming up at the same time Brent’s career took off – and overlapping with many of the same people; so for me, it was a lot more of a personal (parallel) journey than it might be for other readers. I was looking forward to learning some new things about Brent’s history than I knew in this book, and I was not disappointed. He’s had the great good fortune to have been able to make a living as a musician for many years – doing what he’s been most passionate about – but not without some gaps and stumbles. I’m pleased he was comfortable sharing the good, the bad and the ugly; it demonstrated great vulnerability and humility.
People Say the Nicest Things…
“Kelli has a knack for seeing possibilities others don’t, and for seseing around corners as a visionary”.
Steve Jobs
This is a photo of Tim Kobe, founder and CEO of design agency Eight Inc (as above); perhaps most famous for his designs of the Apple retail stores with Steve Jobs. As many are aware, Steve was passionate both about aesthetics and the the consumer experience. And as Tim shared, he believed that Steve was one of the few people who understood that “design is a strategic tool for business success.”
Apple at 50: What Most People Still Don’t Get About Its Greatest Innovation and Legacy
LinkedIn.com, March 2026 -On April 1st, Apple Inc. turns 50.
Half a century since two Steves—and a vision that seemed almost implausible at the time—set something in motion that would go on to reshape not just an industry, but culture itself.
The timing feels especially poignant with the release of “Apple: The First 50 Years“ by journalist David Pogue, which captures the arc of that journey. I published my own book on Apple 15 years ago – “The Magic and Moxie of Apple: An Insider’s View”. There’s no shortage of retrospectives celebrating the products, the milestones, and the mythology.
But anniversaries like this aren’t just about looking back. They’re also about understanding what actually mattered—and what still does.
Read the entire article at Apple at 50: What Most People Still Don’t Get About Its Greatest Innovation and Legacy
Plot Twist – When the Platform Didn’t Buy the Studio: What Paramount’s Win Means for the Future of Media, Tech & M&A
LinkedIn.com, March 2026 – Several years ago, I wrote about the inevitability of a streaming platform acquiring a major Hollywood studio. And just a couple of months ago I published an article specifically on the implications of Netflix acquiring Warner Bros/HBO.
The thesis was simple:
Distribution + Data + IP would eventually collapse into a single operating system. Last week, that thesis was tested — and the outcome is, well, complicated.
After months of negotiations, Paramount (via Skydance) secured Warner Bros. Discovery, outbidding Netflix and reshaping the consolidation narrative. Netflix walked away without any further discussion or negotiation.
And that decision may matter more than the transaction itself.
Read the entire article: Plot Twist – When the Platform Didn’t Buy the Studio: What Paramount’s Win Means for the Future of Media, Tech & M&A
The Compound Power of Consistency: Why the Slight Edge Always Wins
LinkedIn.com, February 2026-There’s a seductive myth in our culture: That success comes from a breakthrough moment, a viral post that lands, a single brilliant move, a moonshot deal. Or even luck!
But in reality?
It’s almost always the result of something far less glamorous and far more powerful. In a word — Consistency.
In The Slight Edge, author Jeff Olson argues that the small, seemingly insignificant actions we take daily — or neglect daily — are what compound into extraordinary outcomes over time. Not dramatic, not flashy, but decisive and almost predictable in terms of the results that accrue.
Read the entire article: The Compound Power of Consistency: Why the Slight Edge Always Wins
New Lenses, New Possibilities
As long-time readers will attest, I’m all about living into “What Ifs” and possibilities. As we embark on this coming year, amid all manner of uncertainties swirling around us (many of which we can’t control), I think it’s more important than ever to look at what we can do and what inspired actions we can take that empower and embolden us. One of the things we have control over is our mind, what we focus on, our attitudes, and where we direct our attention.
If I have one piece of guidance for you this year, it would be to try and have a more expansive view on our lives; consider alternatives and possibilities in all areas of our life and our work. If something is stalled or blocked, what creative ideas can you conjure up which would allow you to try another approach or path to get where you say you want to go? As one of my esteemed colleagues is fond of saying, “this is not a go it alone life.” Reach out if you’d like some support.
I’m always here for you. Here’s hoping your year ahead is fulfilling for you on multiple levels.
To your success.
Kelli
Implications of kids graduating without financial literacy skills
(not often taught in U.S. schools)
Our schools are preparing students for tests—but not for life.
As best-selling author Scott Galloway recently underscored in his No Mercy / No Malice newsletter, and as Pew Research Center data confirms, most young adults are entering the world financially underprepared—not because they’re incapable, but because we’ve failed to teach them the basics in high school.
Budgeting. Debt. Credit. Investing. Cash flow.
These aren’t “nice-to-have” skills—they’re foundational to adulthood. When schools ignore financial literacy, the cost shows up later as anxiety, dependence, and delayed independence. It also appears to limit financial success over time. This article explores what’s broken, why it matters, and what must change if we want the next generation to truly thrive.
Slow Productivity: A Smarter Way to Re-Enter the World After the Holidays
As we wrap up the holiday season and step back into the work world, the most effective strategy may be to take a page from our holiday pace—and embrace slowing down rather than speeding up. Doing so can better support our nervous systems while optimizing our impact in the process.
In this article, I discuss the power of “Slow Productivity” and how working with greater focus and intention can actually lead to better results, while minimizing stress and burnout.
Spotlight
Ritual at Manresa
I have friends who are gourmands and who travel the globe eating at some of the finest restaurants in the world. While that can certainly be fun, it can also be time-consuming and expensive. Those of us in the SF Bay Area now have the reverse opportunity—to enjoy something extraordinary right in our own backyard.
Legendary chef David Kinch of Manresa in Los Gatos has partnered with visionary entrepreneur Luis Caviglia to create something special and unique called Ritual at Manresa, housed in the same location as the famed and beloved restaurant in Los Gatos.
Luis curates a rotating lineup of some of the best Michelin-starred chefs from around the world, each of whom completes a monthly residency at Manresa. These are impeccably crafted experiences that reflect the culture and talent each master chef brings to members of Ritual. Ritual at Manresa is a membership model, and it is definitely an investment for those who choose to participate in these unique experiences. That said, it’s far more affordable than global travel and much easier logistically for us locals.
I was fortunate to experience one of these wine-and-dinner pairings prior to the holidays, and it was truly a magical evening.
Many of the innovators and founders in Silicon Valley (and elsewhere!) that I meet are seeking unique, memorable experiences—and Ritual at Manresa is a shining example of what’s possible. I highly recommend it for individuals and couples, as well as for team-building with founders, innovators, and leaders who want to deliver a truly exceptional experience for their people.
Media Recommendations
Jacob Collier (his live show in SF & BBC doc)
Last year, I was introduced to the multi-hyphenate musical genius that is Jacob Collier. A friend recently brought me with her to see his show at Davies Hall in San Francisco, and I was completely blown away. Jacob is a young savant—a Grammy-winning English singer, songwriter, producer, and multi-instrumentalist who creates unique, innovative, genre-defying music that has captivated and lit up audiences around the world.
He first came on the scene via YouTube during the pandemic, where he became famous for covering popular songs and recreating them in inventive ways that showcased his extraordinary talent for vocal harmonies and lush arrangements, paired with visuals that became music videos in their own right. He’s truly amazing and one of a kind.
The BBC did a short documentary on him, which I highly recommend, entitled Jacob Collier: In the Room Where It Happens. It’s a great overview of this genius.
Ripple (Netflix TV series)
A friend recommended this eight-episode drama series to me, which was just released on Netflix last month—and I loved it. The story centers on four strangers in NYC whose life experiences become intertwined following critical losses, detours, and high-stakes decisions that alter the trajectory of their lives.
As the series progresses, the viewer is drawn into the characters as we experience the ripple effects of small actions with significant impact. The storytelling and acting are first-rate. Eight episodes were not enough and left me hungry for more; I hope the show gets picked up for renewal and additional seasons. It’s a real winner.
What Happened To Your Hair (book)
Gunnar and Matthew Nelson are identical twins, sons of the late Ricky Nelson, and chart-topping performers in the early ’90s. Beyond their obvious musical talent, one of their biggest claims to fame is being part of the only family to have #1 records in three successive generations—stemming from a 100-year legacy of entertainers.
We crossed paths during my longstanding tenure as co-producer of the Pollstar Awards (concert industry), where I brought them in as presenters, and I’ve recently reconnected with them. They have always impressed me with how grounded, hard-working, approachable, and real they are as people.
They released their memoir at the end of the year entitled What Happened to Your Hair? How We Played Loud… Loved Proud… and Never Backed Down, which went to #1 on Amazon within days of its release in December. The book tells the story of their lives and careers, and the many experiences and challenges they endured—because theirs was not an easy life. They’ve worked hard for everything they’ve achieved; despite appearances, nothing was ever handed to them—quite the contrary, as you’ll discover when you read the book.
For me, it was a walk down memory lane, as they named names I knew from my own music business career.
People Say the Nicest Things…
“I had a chance to dive into your recently updated site – and wow. It’s simply stunning, and it radiates the high-touch, high-impact work you’ve always embodied. I’ve long admired your gift for helping visionaries like me, see around corners, stretch beyond our limits, and move with clarity and purpose toward what’s next.”
Rob Terry
Founder/CEO
Seafood AI & SmartCatch
I lost a dear friend just prior to the Holidays in Jeffrey Diamond. I met Jeff and his then collaborator, Michael Van Himbergen, about 30 years ago — and they have remained close friends of mine ever since (actually they’ve both been more like brothers to me, truth be told). They were both early grads of CalArts in LA, and early pioneers and innovators in the visual effects space in the 90s. When we met, they had just collaborated with Doug Trumbull on the VFX for Luxor’s launch in Vegas in the mid-90s, and together with Diane Pearlman who was EVP & GM at a major VFX studio in MA called Mass Illusions on films like: The Matrix, What Dreams May Come, Starship Troopers, Eraser, Die Hard with a Vengeance, and Judge Dredd, among others. Diane and Jeff were married and had two wonderful boys, Jake & Matt.
We all shared a passion for the convergence of tech and entertainment, and Jeff in particular showed me that it was possible to create a life of freedom as an entrepreneur, giving me the motivation to strike out on my own when it was time for me to launch my own consultancy. Jeff left us too soon – a victim of early onset Parkinson’s Disease – and I will miss him greatly.
Implications of kids graduating without financial literacy skills (not often taught in US schools)
LinkedIn.com, January 2026 – We talk a lot on LinkedIn about future skills: AI literacy, leadership, strategic thinking, resilience. And yet, when it comes to the basic economic foundation that enables all of that — financial literacy — we are failing our young people.
That’s the harsh reality echoed by thought leaders like Scott Galloway and corroborated in hard data from the Pew Research Center.
Read the entire article here: Implications of kids graduating without financial literacy skills (not often taught in US schools)
Slow Productivity: A Smarter Way to Re-Enter the World After the Holidays
LinkedIn.com, January 2026 – As the calendar turns, as we return to work, and as inboxes begin to refill, there’s an unspoken pressure to snap back into full speed.
Back-to-back meetings. Ambitious Q1 goals. The familiar hum of urgency.
But what if the most strategic way to re-enter the year isn’t by accelerating— but by moving more deliberately? This is where the concept of slow productivity becomes not just relevant, but essential.
Read the entire article here: Slow Productivity: A Smarter Way to Re-Enter the World After the Holidays
Celebrating What Matters Most
This year has certainly brought its share of ups and downs. But as we wind down another year and enter the holiday season, I hope you’ll take some time to celebrate what matters most in your life. Whether it’s your health, your family and friends, or the adventures you get to enjoy, most of us are pretty fortunate.
This is a great time to slow down and reflect on all the love and abundance in your life, and to be grateful for what’s going well. It’s a pretty crazy world these days—so take a moment to hug those who mean the most to you and count your blessings. Let’s make the new year the best yet!
Happy Holidays,
Kelli
When the Platform Buys the studio: Why Netflix-Warner Bros/HBO Changes Everything
(and Why it Was Inevitable)
Netflix’s acquisition of Warner Bros. & HBO isn’t just another media deal—it’s the inevitable collapse of distribution, data, and IP into a single operating system. More than a decade ago, I predicted that a streamer would eventually acquire a legacy studio—not as a bet, but as a pattern. Distribution always pulls content upstream. This moment forces new questions about power, creativity, governance, and what becomes truly scarce in the next era of entertainment.
Why Being “Different” Makes You a Stronger Board Member
(and Why the Boardroom’s Future Depends on It)
Traditional board qualifications are no longer enough. Some of today’s most valuable board members are the ones who bring unconventional backgrounds, nonlinear paths, and multidimensional perspectives. Here’s why being “different” is no longer a perceived liability – it’s the new strategic advantage for modern progressive boards.
Read the Article
Embracing Neurodivergence: The Other Side of Genius
(Why Visionary Founders, Innovators & Creatives are Wired for Breakthroughs)
The traits you once saw as flaws may in fact be the source of your genius. After decades advising visionary founders, innovators, leaders and creatives, I’ve come to see neurodivergence as the hidden engine of innovation. Here’s why it’s time we treat it as a superpower—and not a stigma.
Read the Article
Spotlight: Wand.ai
I’ve just started advising Rotem Alaluf, the Founder & CEO of Wand.ai which is the only platform for management, execution, and creation of AI agents as trusted members of your workforce. We should be excited about an agentic workforce not because it replaces humans—but because it liberates human potential at a moment when complexity, speed, and ambiguity exceed what traditional org structures can handle. Enterprises are moving from a purely human-centric model to a new hybrid, dual-workfoce model where AI agents work with people side-by-side, which results in a foundational change in how organizations operate. With this approach, AI models create productivity efficiencies, saving time and money, and minimizing or eliminating redundancies — freeing up people to focus on creativity, judgment, strategy and relationships. This is a structural competitive advantage that compunds over years. We are indeed living in exciting times rich with both innovative breakthrough technologies and emerging business models. Wand is definitely one to watch.
Media Recommendations
This is the section where I typically share what books I’ve read, or the latest movies and TV shows I’ve watched that I’m enthused about. However, these past couple of months have been quite full — and I’ve gotten behind on all of this. The TV I’ve been watching has mostly been new seasons of shows I’ve enjoyed that I’ve written about previously (and still enjoy!) like “The Morning Show”, “Somebody Feed Phil”, “Palm Royale”, “Man on the Inside”, and the Beatles Anthology. I’m always on the lookout for new media, so for a change I’m asking that you let me know what you recommend I check out; share some of your favorites with me when you have a moment.
As I was wrapping up this NSL to send out to you — a gift dropped this morning; it’s a stop-motion animated video of George Harrison’s “Give Me Love” created by Finn Wolfhard & friends — he’s one of the stars of Stranger Things and at just 22 years old is clearly a multi-hyphenate talent to watch!). The video brings to life George and his famous garden gnomes from his Friar Park home in England. Here’s what George’s son Dhani had to say about it:
Actor, director, and musician Finn Wolfhard has directed the first-ever music video for George Harrison’s beloved 1973 single “Give Me Love (Give Me Peace On Earth).” The song is a highlight from Living in the Material World, Harrison’s highly praised second solo album of original music following the dissolution of The Beatles in 1970.
On making the video, Wolfhard says, “To work with the Harrison family and bring this video to life with a team of incredible young Canadian artists has been a great honor. It’s hard to put into words how grateful I am for this opportunity. George Harrison has and will continue to be a huge inspiration to me, and his work will live on forever.
Dhani Harrison says about working with Wolfhard, “Finn is one of the sweetest and most talented people I know of his generation, and he is the perfect person to direct a video for my dad. My dad would have loved this, and I hope his wonderful creative heartfelt ideas help this song to reach another generation. Great job, Finn – we love you!.
People Say the Nicest Things…
Working with Kelli has been transformative for me. She recognized the need for a senior tech lead almost half a year before it became obvious to us — and we’re now feeling the pain of having acted a little too late. Her ability to see around corners like that has been incredibly valuable. What I especially appreciate about Kelli is her holistic approach. She doesn’t just focus on the professional side — she also helps me reflect on the personal dimensions that inevitably influence leadership decisions. Often, those two are deeply intertwined, and Kelli’s perspective helps bring clarity to both.
She’s also remarkably flexible — equally effective when working one-on-one with me (and me being not well prepared) or together with another senior leader. That adaptability makes every session productive and tailored to where we are as a team.
Finally, Kelli is outstanding when it comes to prioritization. During our Series A, she helped me stay focused on what was truly essential — making sure I didn’t take on more than what was absolutely needed to get the round across the line.
Kelli combines strategic clarity, personal insight, and a pragmatic sense of what really matters — and that’s what makes her such an exceptional advisor.
Dr. Max Gulde | CEO
constellr GmbH
www.constellr.com
When the Platform Buys the Studio: Why Netflix–Warner Bros./HBO Changes Everything (and Why It Was Inevitable)
LinkedIn.com, December 2025- Last week, Netflix announced an agreement to acquire Warner Bros.’ studio and streaming assets (including HBO/Max), a move that—if it clears regulators—would mark a structural shift in entertainment, and the most consequential “streamer buys a legacy studio” moment we’ve seen to date.
Read the entire article here: When the Platform Buys the Studio: Why Netflix–Warner Bros./HBO Changes Everything (and Why It Was Inevitable)
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David Butler: Investor, Advisor, Designer, Brand Strategist
David Butler brings over 25 years of experience as an investor, advisor, designer and brand strategist to his current role as Vice President of Innovation and Entrepreneurship for Coca-Cola. Joining the company as its first global head of design, David successfully led the design-driven turnaround of an $80M brand, prompting Fast Company to name him a “Master of Design” and Forbes to elect him to their “Executive Dream Team.” Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-david-butler
My Favorite Book of 2015 for Entrepreneurs
December 14, 2015, Inc. These cutting-edge, scalable trends are attracting not only lots of investment, but also great talent — which are two of the key drivers behind any successful startup. Read the entire article here: https://www.inc.com/kelli-richards/my-favorite-book-of-2015-for-entrepreneurs.html
From Seinfeld to Bieber: How to Engage the Right Celebrity for Your Business?
Companies engage celebrities to participate at launch or marketing events, milestones and anniversaries, sales conferences, or other events to honor and celebrate key employees, VIP customer appreciation events, birthday parties for CEOs, fundraising events, and more.
From Seinfeld to Bieber: How to Engage the Right Celebrity for Your Business
December 7, 2015, Inc. How to get in on the “star-up” game.
How to Pay Attention to the Whispers When Vetting a Connection?
kinds of distracting, time-consuming, and expensive legal dealings, which were a big drain on my business–and on me, personally.
Though it took a long time, I ultimately prevailed in that case, but it was a painful experience and one I’d like to help others avoid. Trust me, no small business owner needs that kind of angst.
Jay Samit: Disrupt You, Master Personal Transformation (Part II)
There are very few people who have worked as successfully across as many industries as Jay Samit has, and he wanted to share that knowledge and help people on their journey. That is why he wrote the bestseller Disrupt You, Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovations. Throughout this book, Jay explores the importance of personal disruption. “You really have to say, what is limiting you in this limitless world?
Jay Samit: Disrupt You, Master Personal Transformation (Part I)
Jay Samit is the CEO of See Change International, a leading multi-screen video services company. A dynamic entrepreneur, Jay is widely recognized as one of the world’s leading experts on disruption and innovation. Described by Wired Magazine as having the coolest job in the industry, he’s raised hundreds of millions of dollars for startups, sold companies to fortune five hundred firms, and has transformed entire industries.
Gail Zappa: Tireless Champion, Wonderful Friend
Gail, the wife of musician Frank Zappa, was a role model and a tireless champion on behalf of her husband and children for many years and has been a protector of Frank’s estate. She was compassionate, extremely smart and creative advocate and champion, and over time, she became an outspoken advocate for artists to retain their rights and their masters.
Spotify Could Go Away Overnight And No One Would Care
November 9, 2015, Hypebot.com Although Spotify was able to get its foot in the door early, the presence of companies like Apple Music, Amazon Prime, and others means that the historically un-profitable streaming service either needs to find away to differentiate itself from the competition or risk crashing and burning. Read the entire article here: http://www.hypebot.com/hypebot/2015/11/spotify-could-go-away-overnight-and-no-one-would-care-.html?curator=MusicREDEF
Spotify Could Go Away Overnight And No One Would Care
Although Spotify was able to get its foot in the door early, the presence of companies like Apple Music, Amazon Prime, and others means that the historically un-profitable streaming service either needs to find away to differentiate itself from thecompetition or risk crashing and burning.
What’s the Difference Between a Coach and a Mentor?
No matter your stage, both mentors and coaches can be valuable resources. What’s the difference between the two? How do you know which is needed?
Cynthia Kersey, the Unstoppable Woman
So few people really take the risk to live their dreams, play full out with passion & commitment, and create true impact and legacy during their time on the planet. Cynthia Kersey is definitely one of those rare individuals. Cynthia is the Chief Humanitarian Officer of the Unstoppable Foundation (hyperlink?), whose mission is to ensure that every child on the planet receives access to the life-long gift of education. Just read that sentence a few times and stand in awe, right? That’s a mission worth getting out of bed for each morning!
Influencers on a Plane: 3 Ways to Strike Up Great Conversations
Whether you meet people who end up providing new business opportunities, find great new friends, connect with someone influential, or simply reconnect with established colleagues, with the right mindset, you can improve your business just by striking up a conversation on the road.
3 Signs It’s Time for a (Professional) Breakup
October 19, 2015, Inc. Ending a professional relationship is sometimes necessary, and it can lead to better opportunities.
3 Signs It’s Time for a (Professional) Breakup
A leader is more likely to feel weighed down by professional negativity and anxiety, which can lead to a loss of self-confidence and reduced productivity–and can even bring the business to a grinding halt.
What’s the Difference Between a Coach and a Mentor?
October 15, 2015, Forbes Women We hear a lot about coaching and mentoring — for good reason. As Zig Ziglar famously said, “A lot of people have gone further than they thought they could because someone else thought they could.” Read the entire article here: https://www.forbes.com/sites/ellevate/2015/10/15/the-difference-between-a-coach-and-a-mentor/
Influencers on a Plane: 3 Ways to Strike Up Great Conversations
October 12, 2015, Inc. With the right mindset, you can improve your business just by striking up a conversation on the road. Read the entire article here: https://www.inc.com/kelli-richards/influencers-on-a-plane-three-ways-to-strike-up-great-conversations.html
Why It Pays to Identify and Approach Mentors in the Professional ‘Cafeteria’
October 7, 2015, Entrepreneur At times, the workplace “cafeteria” resembles a middle-school lunchroom, with heightened stakes and competitors striving for power in lieu of popularity. Who sits where, and why? Read the entire article here: https://www.entrepreneur.com/growing-a-business/why-it-pays-to-identify-and-approach-mentors-in-the/249748
3 Reasons You Need a Mentor, Even If You Don’t Think You Do
September 28, 2015, Inc. If you want to experience success in any capacity, you owe it to yourself to find great mentors. Read the entire article here: https://www.inc.com/kelli-richards/3-reasons-you-need-a-mentor-even-if-you-don-t-think-you-do.html
Rob Tercek: Speaker, Innovator, Strategist
Robert Tercek’s unique views on managing innovation are sought by organizations around the world. His motto is “Inventing the Future.” He is passionate about inspiring audiences to seize their own destiny by thinking creatively and taking decisive action. Listen to the entire podcast here: https://allaccessradio.libsyn.com/category/Technology
Jay Samit: CEO SeaChange International
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-jay-samit
How Amazon Shows the Need for a Tech Industry Workforce Revolution
September 18, 2015, Inc. Business is not about being cutthroat anymore; it’s time for the tech industry to re-evaluate the perks being offered to workers. Read the entire article here: https://www.inc.com/kelli-richards/how-amazon-shows-the-need-for-a-tech-industry-workforce-revolution.html
Karen Stever and Frank Gryner
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-karen-stever-frank-gryner
4 Characteristics of Trailblazing Entrepreneurs
September 4, 2015, Inc. Trailblazers don’t just see a need in the market — they create new markets, and they forge their own paths to get where their outsized visions tell them they need to go. Read the entire article here: https://www.inc.com/kelli-richards/4-characteristics-of-trailblazing-entrepreneurs.html
Steve Jobs Grew From His Failures — You Can, Too
August 28, 2015, Inc. Any weakness — if you look at it the right way — is a lesson. Read the entire article here: https://www.inc.com/kelli-richards/steve-jobs-grew-from-his-failures-you-can-too.html
The Art of Taking Vacation for Entrepreneurs
August 14, 2015, Inc. Although circumstances will understandably make it challenging to get away sometimes, the point is not just to get away physically, but to also distance yourself mentally.
4 Ways a Great Advisor Can Protect Your Investment
August 7, 2015, Huff Post Women Last year marked the highest annual total of venture capital funding since 2001, and with $47.3 billion in investments, this represents a 62 percent year-over-year growth. Read the entire article here: https://www.huffpost.com/entry/4-ways-a-great-advisor-ca_b_7957254/amp
Wearable Technology – Where Fashion & Fitness Converge
Think of the obvious first, like fashion electronics. Whether it’s FitBit or the Apple Watch that just hit the scene, or Jawbone, or any of these things that are now considered fashion accessories – but they are primarily fitness accessories that give you information in real time about what’s happening with your body and your activity level.
Why Advisors Are Worth Your Equity (and How to Find a Good One)
Think of these advisors as business sherpas: people more experienced than you who help you navigate and climb the startup mountain.
Why Advisors Are Worth Your Equity (and How to Find a Good One)
July 24, 2015 Inc Magazine Think of these advisors as business sherpas: People more experienced than you who help you navigate and climb the startup mountain. Read the entire article here: https://www.inc.com/kelli-richards/why-advisers-are-worth-your-equity-and-how-to-find-a-good-one.html
Jim Griffin
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-jim-griffin
Nick Adler
“This is a quote by Nick Adler” Nick Adler single handedly saved the Hollywood Sunset Strip and saved way more than The Roxy. Listen here for the story! Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-qa-nic-adler-of-sunset-strip-music-festival
Tom Keifer
Listen to the entire podcast here: https://jeeni.com/track/kelli-richards-interviews-tom-keifer-of-cinderella
Tom Silverman
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-tommy-boys-ceo-tom-silverman
5 Secrets to Building High-Yield Partnerships
Forming strategic partnerships not only creates a powerful reciprocal network, but also propels you toward your goals, exposes you to new insights and optimizes the time and energy you invest in relationships. And these advantages work both ways.
4 Expensive Mistakes Your Start-up Could Make-And How to Avoid Them
June 12, 2015 Inc. Magazine In business and in life, there are certain dos and don’ts that can decide the fate of your business and your career.
4 Expensive Mistakes Your Startup Could Make — and How to Avoid Them
In business and in life, there are certain dos and don’ts. Four common (and costly) don’ts I often see first-time entrepreneurs make and how to avoid them
Michael Solomon
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-michael-solomon
Will Tidal Make Waves In The Music Industry Or Get Washed Out?
May 25, 2015 Tech Crunch In late March, when a group of A-list musicians gathered in Manhattan to show support for Jay Z’s new music streaming service, Tidal, expectations were sky-high. Read the entire article here: https://techcrunch.com/2015/05/25/will-tidal-make-waves-in-the-music-industry-or-get-washed-out/
Greg Estes
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-greg-estes
Video Marketing Lessons Small Businesses Can Learn From Big Brands
For starters, a high-quality or clever video has the potential to go viral, which can get your brand in front of the eyes of millions of people in a single afternoon. Video also can be inexpensive and therefore cost effective, provided you know what you’re doing.
Wild Bill Stealy
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-interviews-jw-wild-bill-stealey
Is It Time to Spring Clean Your Business? Here’s 4 Ways on How to Do It!
It’s spring! As signs of life begin to reappear outside, you might feel the urge to swing open the windows and tackle that growing pile of clutter that you ignored all winter.
5 Secrets on Getting the Most Out of Partnerships
April 28, 2015 Entrepreneur Every entrepreneur and business leader needs something — money, information, technology, relationships or whatever.
How to Make Money By Talking to Cool People
According to a survey KnowledgeStorm and Universal McCann conducted, 65% of business and IT professionals listen to podcasts for personal and business purposes, and 60 percent interviewees said whitepapers and analyst reports would be more attractive in podcast form.
4 Ways to Make the Most of Your Mentor-Mentee Relationship
In a climate where there’s no free lunch, it’s easy to assume there’s a hidden catch. But if you feel this way, it’s because you don’t understand how mentorship helps your mentor. Did you know that training and advising mentees is a powerful way for your mentor to gain leadership skills and team-building experience? And that mentees often help their mentors understand things in new ways through feedback, communication, and interpersonal skills?
Streaming and Beyond: Apple Will Lead the Way to the Next Music Experience
Listeners now control the entire experience. We can listen to our favorite artists or songs at any time and on any device. Streaming has even made the listening experience social. Services such as Spotify are integrated with Facebook, allowing listeners to see what their friends are listening to in real time, making it easy to discover new music.
Streaming and Beyond: Apple Will Lead the Way to the Next Music Experience
April 6, 2015 The Huffington Post You could buy the physical album, or you could spend an afternoon waiting for the song to come on the radio so you could record it on a cassette tape in your boom box. Read the entire article here: https://www.huffpost.com/entry/streaming-and-beyond-appl_b_6996898
Peter Bregman
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-peter-bregman
Is It Time to Spring Clean Your Business? Here’s How to Do It
April 3, 2015, Inc. Spring cleaning is about starting fresh. By applying this mindset to your business, you can return your business to a healthier, livelier, and more profitable state in no time. Read the entire article here: https://www.inc.com/kelli-richards/is-it-time-to-spring-clean-your-business-here-s-how-to-do-it.html
Can Apple’s Interactive Digital Music Solution Refresh the Music Industry?
Few artists are likely to follow in U2’s footsteps with the same strategy after the backlash from iTunes users, but when a challenge emerges in the market, we can always look to Apple to lead with the most creative solutions. The “Songs of Innocence” maneuver was Apple showing its hand: The solution to diminishing music sales could be an interactive digital music approach.
How The Apple Watch Is Paving The Way To A New Generation Of Wearable Technology
The Apple Watch will give you the power to optimize daily tasks, leverage apps for information and communication, and be more productive and efficient in general, just as smartphones do. But with the Apple Watch, you’ll be able to do it all hands-free rather than having to carry your phone around in your hand.
Dr. Judith Orloff, New York Times Best-Selling Author
Transforming the face of psychiatry, Judith Orloff MD asserts that we are keepers of an innate intuitive intelligence so perceptive that it can tell us how to heal — and prevent — illness.Yet intuition and spirituality are the very aspects of our wisdom usually disenfranchised from traditional health care. Dr. Orloff is accomplishing for psychiatry what physicians like Dean Ornish and Mehmet Oz have done for mainstream medicine — she is proving that the links between physical, emotional, and spiritual health can’t be ignored. Dr. Orloff is a New York Times bestselling author and is on the UCLA psychiatric clinical faculty. She specializes in treating empaths and sensitive people in her Los Angeles based private practice. She has spoken at medical schools, hospitals, the American Psychiatric Association, Fortune Magazine’s Most Powerful Women Summit, and alternative and traditional health forums — venues where she presents practical intuitive tools to doctors, patients, and everyday people. In response to her work, The Los Angeles Times calls Dr. Orloff “a prominent energy-based healer.” Dr. Orloff’s latest book “The Empath’s Survival Guide: Life Strategies for Sensitive People” (Sounds True, 2017) is an invaluable resource to help sensitive people of all kinds develop healthy coping mechanisms in our high-stimulus world without experiencing compassion fatigue or burnout. Then empaths can fully embody their gifts of intuition, creativity, and compassion. Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-dr-judith-orloff
How the Apple Watch Is Paving the Way to a New Generation of Wearable Tech
March 20, 2015, Inc The next frontier is wearable technology and the Apple Watch will not only be a timekeeper, but it will also be a timesaver. Read the entire article here: https://www.inc.com/kelli-richards/how-the-apple-watch-is-paving-the-way-to-a-new-generation-of-wearable-tech.html
Turn Up Your Volume: 5 Big Moves Entrepreneurs Can Learn From Music Moguls
When you think about it, there are multiple ways that the music industry reflects what you’re trying to accomplish as an entrepreneur. Music rewards innovation and originality–finding “the next big thing” is a mantra you both share–and you both aim to immerse customers in rich and compelling experiences, right?
Can Apple’s Interactive Digital Music Solution Refresh the Music Industry?
March 17, 2015, Wired, Innovation Insights When U2 released its album “Songs of Innocence” with an exclusive iTunes partnership, the band was trying to figure out something a bit more complex than simply reaching as many fans as possible.
Peter Dekom
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-peter-dekom-0
5 Critical Lessons in Mergers and Acquisitions From the Apple-Beats Deal
March 13, 2015, Inc. 5 critical lessons from the Apple-Beats deal to keep mergers and acquisitions seamless and swift.
5 Critical Lessons in Mergers and Acquisitions From the Apple-Beats Deal
Mergers and acquisitions are notoriously complicated, clumsy, and fraught with bad feelings when they’re not executed carefully and strategically. Often, leaders fail to communicate, which derails productivity and leaves employees worried about their jobs. Companies also tend to struggle to manage customer integration, branding, and media relations during the transition.
Alan Weiss
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-alan-weiss
How to Harness Power Like a Celebrity
While there is such a thing as “overnight success,” most celebrities work hard over a long period of time to reach their powerful status. Here are three strategies of the stars that business professionals can use to make a difference in the world and do things that truly matter to them:
The Super Connector’s Guide to Making Powerful Business Introductions
As an entrepreneur, you understand the importance of having a strong network. What many people don’t understand is that it’s not always who you know, but what you do with those connections, that matters. Throughout my career, my extensive network in Silicon Valley has allowed me to create intros for startups seeking funding for their ventures and secure celebrities like Jerry Seinfeld for corporate events. But I haven’t done this by connecting with a bunch of random people on LinkedIn; I’ve nurtured these relationships through the power of reciprocal networking. If you aren’t actively looking for ways to make valuable introductions for your connections, your network isn’t as strong as it could be. Here are a few ways to make winning introductions that will lead to lucrative long-term opportunities for you and your connections. How to Make a Powerful Business Introduction When you start making business introductions in person, it can feel a bit awkward. But the key to a successful connection is a clear understanding of what each individual has to gain from the relationship. If your connections don’t see an advantage to meeting the people you suggest, they’ll be skeptical of your intent. A proper business introduction immediately erases confusion among mixed groups of people. It sets the stage for respectful interactions and eases the otherwise uncomfortable first conversation. Always introduce the person with more authority first. Adding explanatory statements after saying each person’s name will also get the conversation flowing naturally and provide context. These can be simple statements such as their job titles. When introducing one person to a group, announce that person’s name and identifier, and introduce each group member in the order they’re sitting or standing. Connecting people who offer complementary services is a great way to promote mutually beneficial relationships. You can also offer to let people you respect sift through your LinkedIn connections and facilitate these meetings to add value. Tips for Navigating the Uncomfortable Email Introduction Making introductions in person usually feels less forced than sending emails out of the blue, but it’s not always feasible to get the two people you want to connect in the same place at the same time. This is where email introductions come in. When emailing your connections to establish an introduction, make sure you always: Ask for permission first. Explain the value proposition for each party meeting the other, and ask if they’d feel comfortable with you making the connection. Mention whether they’ve met before. People often forget brief meetings, and the reminder can save them some embarrassment. Make haste slowly. Good introductions require careful preparation. Think through how both parties could benefit from each other, and spell it out in an email. Hurried, ill-planned emails can have a negative impact on these burgeoning relationships–and your reputation. Encourage the conversation. You never want to start an email thread, only to receive no response from either party. To avoid this social disaster, urge both people in the email to arrange a time to talk in the near future. Make action steps clear. Be straightforward in your email, and outline what the specific next steps should be. Solid introductions always come down to adding value for other people. When you set up a long-term cycle of promoting mutual wins, you position yourself as a credible and trustworthy business connection. Establishing a reputation for facilitating great relationships is the best way to increase your chances of success, no matter what field you’re in. And as this cycle of reciprocity continues throughout your career, the referrals, invitations, and unique experiences will start pouring in. This article was previously published in Inc. To your best success, Kelli Richards, CEO of the All Access Group, LLC PS: Subscribe to my FREE All Access Group Newsletter https://bit.ly/AAGNewletter PSS: Listen to an entire library of intimate discussions with industry visionaries https://bit.ly/AllAccessPodcastSeries (Priceless)
5 Unlikely Music Legends With Great Advice for Entrepreneurs
February 25, 2014, LinkedIn Articles As an entrepreneur, it’s important to keep your ears open for helpful advice — especially when you’re new to the game. Read the entire article here: https://www.linkedin.com/pulse/20140225155053-9638-5-unlikely-music-legends-with-great-advice-for-entrepreneurs/
Know When to Hold ‘Em, Fold ‘Em, and Walk Away in a Business Deal
In high-stakes poker, managing your emotions is just as important as the hand you’ve been dealt. In order to emerge with your mortgage intact, it’s vital to have an effective poker face.
Business negotiations require a similar approach. Letting your emotions rule your decision-making process can be catastrophic, but failing to seek a win-win situation can be just as dangerous. With that in mind, how can you maintain your cool and, ultimately, your control of the situation?
In this article, Kelli Richards explains how to stay level-headed when the chips are down.
Jeet Singh
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-jeet-singh
How Writing a Book Can Advance Your Career
What’s more, writing a book is a great way to establish you as a credible industry expert. You can create a brand platform for yourself, increase your market value, differentiate yourself from competitors, and discover new ways to grow your authority in your field. But before you can add the title “published author” to your resume, you need to invest some time and energy in planning, crafting, and publishing your unique message–and understanding how the publishing world really works.
Know When to Hold ‘Em, Fold ‘Em, and Walk Away in a Business Deal
February 6, 2015, Inc. The only way to come out on top of a business deal is to pay attention to what’s on the table and play smart. Read the entire article here: https://www.inc.com/kelli-richards/know-when-to-hold-em-fold-em-and-walk-away-in-a-business-deal.html
Steve Rubel
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-steve-rubel
5 Ways The Cloud Can Make Your Business & Personal Life Easier
The cloud is becoming a bigger part of our everyday lives. Use it to enhance your business and personal life, increase productivity, and to give you peace of mind when you store and back up your most important files.
Roberta Medina
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-roberta-medina
5 Simple Steps to Schedule Your Week for Business and Personal Success
As an entrepreneur, attending to your work is essential for building your business. But creating a balanced life is the key to sustained success in the office and at home. Aim to structure your time so you can meet both personal and professional obligations, then establish, communicate, and maintain healthy boundaries so you can actually live the lifestyle you desire. It’s doable!
COPING WITH FAILURE The Ultimate Entrepreneur Pep Talk: 4 Important Affirmations for Any Innovator
Having a list of mantras that you can pull out of your toolkit in any situation will prepare you to turn challenges into successes.
6 Surefire Tactics That Will Ignite Client Referrals
January 15, 2015, Inc. Here are six strategic ways to ask for referrals and grow your business exponentially. Read the entire article here: https://www.inc.com/kelli-richards/6-surefire-tactics-that-will-ignite-client-referrals.html
5 Reasons Developing Confidence Is Critical to Your Success
Confidence is essential to your success and that of your business — in fact, it’s vital to everything you do in life. In my own career, confidence has been a pivotal skill and strength I’ve needed every step of the way, especially in the male-dominated tech and music industries.
Just Because You Have 500+ Connections Doesn’t Mean Your Network Is Healthy
January 9, 2015, Inc. The best way to build solid connections is to earn a reputation of being a person who adds value for others in virtually every interaction you have with them. Read the entire article here: https://www.inc.com/kelli-richards/just-because-you-have-500-connections-doesn-t-mean-your-network-is-healthy.html
Just Because You Have 500+ Connections Doesn’t Mean Your Network Is Healthy
The best way to build solid connections is to earn a reputation of being a person who adds value for others in virtually every interaction you have with them.
12 Affirmations For The Struggling Entrepreneur
Entrepreneurs are an optimistic lot. Naysayers might say “naïve.” But they have to be. Odds are against their success, but those who do succeed will provide for their families, solve customers’ problems, and possibly change the world in a big way.The best entrepreneur, therefore, has a healthy confidence that “I’ll be the one person in a thousand who makes it big.”
4 Things You Can Do to Personalize Your Brand Like the Celebs
Between Google and social media, it’s become simultaneously easier and more difficult than ever to maintain your brand image. With a few keystrokes, anyone can learn just about anything about you. On the other hand, if you can cultivate what your audience will find, you can influence your brand image and how others perceive you.
12 Affirmations For The Struggling Entrepreneur
December 15, 2014, LinkedIn Articles Entrepreneurs are an optimistic lot. Naysayers might say “naïve.” But they have to be.
How to Create Your Own Industry to Fit Your Strengths
By leveraging my core strengths and skills and combining my backgrounds in entertainment and tech, I’ve molded my own brand and carved a unique career path for myself. Having been a talent producer for award shows, cause concerts, and celebrity fundraising events for three decades, I’ve developed a very large network, connecting musicians, actors, comedians, and tech innovators with the corporate world to create performances and campaigns.
How Writing a Book Can Advance Your Career
December 12, 2014, Inc. A book can be a powerful tool for advancing your career and establishing yourself as a brand and as an industry leader. Read the entire article here: https://www.inc.com/kelli-richards/why-or-how-writing-a-book-can-advance-your-career.html
The 4 Most Important Reasons You Need to Become a Mentor
When you decide to mentor someone, you really have no way of knowing how far she’ll go. Whether you shape the next great entrepreneur of our time or help someone achieve her dreams, you’ll make a difference–and that’s all that matters.
Ann Wilson
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-ann-wilson-of-heart
5 Reasons Developing Confidence Is Critical to Your Success
December 5, 2014, The Huffington Post Confidence is essential to your success and that of your business — in fact, it’s vital to everything you do in life. Read the entire article here: https://www.ellevatenetwork.com/articles/5870-5-reasons-developing-confidence-is-critical-to-your-success
4 Things You Can Do to Personalize Your Brand Like the Celebs
December 4, 2014, The Huffington Post Between Google and social media, it’s become simultaneously easier and more difficult than ever to maintain your brand image. Read the entire article here: https://www.huffpost.com/entry/4-things-you-can-do-to-personalize-your-brand-like-the-celebs_b_6148030
5 Simple Steps to Schedule Your Week for Business and Personal Success
December 1,2014, Inc. As an entrepreneur, attending to your work is essential for building your business. But creating a balanced life is the key to sustained success in the office and at home. Read the entire article here: https://www.linkedin.com/pulse/5-simple-steps-schedule-your-week-business-personal-success-richards/
5 Conversation Tools For Nurturing Your Relationship With A Mentor
We’ve all longed for a classic mentor-mentee relationship at some point in our careers. We want someone who is savvy and seasoned. We want her to provide the perfect insights and career advice that will help us reach our goals. We want someone who will guide us to our destination.
Cynthia Kersey
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-cynthia-kersey
Michael Van Himbergen
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-michael-van-himbergen
The Secret Weapon of Billionaire CEOs and Wildly Successful People
If you’ve hit a wall, it might be time to hire a business coach. Sometimes no matter how passionate you are about your business, it takes an outsider’s perspective to see where the company is lacking and identify areas for growth. And that additional insight and shift in perspective can take moments but make a huge difference in your results and the outcome.
The 4 Most Important Reasons You Need to Become a Mentor
November 20, 2014, Inc. When you decide to mentor someone, you really have no way of knowing how far she’ll go. Whether you shape the next great entrepreneur of our time or help someone achieve her dreams, you’ll make a difference — and that’s all that matters. Read the entire article here: https://www.inc.com/kelli-richards/the-4-most-important-reasons-you-need-to-become-a-mentor.html
5 Conversation Tools For Nurturing Your Relationship With A Mentor
November 17, 2014, LinkedIn Articles We’ve all longed for a classic mentor-mentee relationship at some point in our careers.
The Ultimate Entrepreneur Pep Talk: 4 Important Affirmations for Any Innovator
You were prepared for the uncertainty that comes with entrepreneurship. You braced yourself for the long workdays–and for your first business failure. You were ready for just about everything–except the inner strength it takes to be your own biggest motivator.
The Ultimate Entrepreneur Pep Talk: 4 Important Affirmations for Any Innovator
November 11, 2014, Inc. Having a list of mantras that you can pull out of your toolkit in any situation will prepare you to turn challenges into successes. Read the entire article here: https://www.inc.com/kelli-richards/the-ultimate-entrepreneur-pep-talk-4-important-affirmations-for-any-innovator.html
Become an Effective Delegator
Delegation doesn’t come naturally to everyone–especially workaholic entrepreneurs. Recognize your #strengths. Tackle the things you love or do very well yourself, and then #DELEGATE the duties that slow down your productivity or otherwise aren’t a good use of your talents and time. Acknowledge and reward others for their strengths. Delegating is not only a way to decrease your workload it’s a way to channel your productivity and expertise! To read https://www.inc.com/kelli-richards/the-ultimate-guide-to-delegating-for-entrepreneurs-who-hate-delegating.html
How to Create Your Own Industry to Fit Your Strengths
November 7, 2014, Inc. Your new industry has to reflect you because whether you’re a “collaborator genie” or a “green-energy explorer,” you’ve got all the makings of becoming your own unique brand of superhero. Read the entire article here: https://www.inc.com/kelli-richards/how-to-create-your-own-industry-to-fit-your-strengths.html
The Entrepreneur’s Guide to Delegating
Is your to-do list a mile long? Do you spend your day in meetings and bring your work home with you because there aren’t enough hours in the workday? Do you feel as though the weight of the entire company is resting on your shoulders?
4 Ways to Make the Most of Your Mentor-Mentee Relationship
October 31, 2014, Inc. If you’re skeptical about why a mentor would want to partner with a mentee, it may be because you don’t have a plan in place to make it worth her while. Figure out what you have to offer your mentor, and do everything you can to provide that value. Read the entire article here: https://www.inc.com/kelli-richards/4-ways-to-make-the-most-of-your-mentor-mentee-relationship.html
Do you have a strong network, or do you just think you have a strong network?
Do you have a strong network, or do you just think you have a strong network?
Many entrepreneurs believe it’s who you know that matters, but what’s even more important is what you do with the people you know. By working to introduce and connect your connections, you can build a more lucrative network that can lead to further opportunities for you. By establishing a reputation as an effective facilitator of great relationships, you increase your chances of success.
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