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Something Special About Apple and iOS
The special needs community is rarely the target demographic for the tech industry. Many of the wonderful new gizmos and gadgets that come out simply aren’t designed for them. There are an increasing number of companies that are developing products and technology to make computers and mobile devices more accessible for the special needs community, however – and one of those companies happens to be Apple, Inc.
Apple’s VoiceOver technology was introduced with OSX 10.5 – better known as “Tiger.” It’s an accessibility feature that allows blind or visually impaired users to interact with a computer through sound. A user can use the trackpad or keyboard to scroll through the applications on the docked menu at the bottom of the screen. It can literally read the user any text that’s displayed on the screen and allows users to edit text where applicable.
VoiceOver is also available on iOS devices such as the iPad. Visually impaired users have been incredibly receptive and appreciative of this, especially considering the fact that it’s a feature many other tablets and readers lack. As more and more publishing companies, universities, and corporations look to switch to readers and tablets in the future, accessibility features for the visually impaired certainly help Apple market its products as the superior choice amongst the competition.
Another feature that benefits the members of the special needs community is a new feature in iOS 6 called Guided Access. Guided Access allows parents and educators to “lock” onto an app so that children can’t accidentally exit out of it by pressing the home button. While this may seem like a very basic feature, it’s incredibly useful for children with Autism or learning disabilities who may become distracted or lose focus on tasks. There are a number of educational apps available in the App Store but it’s often hard for learning disabled students to stay focused on them long enough to actually benefit. With Guided Access, the task of keeping a child focused has gotten a little easier for teachers and parents.
While full accessibility is an on-going battle as technology continues to evolve, Apple is certainly taking steps in the right direction. Many other companies in Silicon Valley are taking their lead and continuing to improve accessibility features for different technologies and we hope to see this trend continue.
My own time at Apple saw many of these technologies discussed and drawn out on desks and white boards under the tireless leadership and direction of my colleague Dr. Alan Brightman, who was Director of Apple’s WW Disability Solutions for 12 years; and is now a VP at Yahoo focusing on Global Accessibilty. To see these things come to life and create impact all around the world is simply astounding (then and now).
Kelli Richards,
CEO of the All Access Group, LLC
The Cupertino Connection: iTunes 11 and iCloud
iTunes may be one of the best products that Apple ever developed, or at the very least, one of the smartest. Just a few weeks ago Apple released iTunes 11 with a myriad of visual and technical changes and improvements. iTunes will turn 12 years old in January, and in those years Apple has found a way to streamline, connect, condense, and centralize a user’s content and multimedia experience. With that in mind, I think it’s worth looking at a few of the existing features, the new ones in iTunes 11, and the future ones planned for next year to see just how they’ll continue to do that.
First let’s look at how Apple already connects users and their content across multiple devices. One of the earliest features that did this was the “Library Sharing” feature that enables users to share their library across 5 devices connected to the same network using the same Apple ID. This was great because a user could have a whole collection on their desktop computer and access that same collection on their laptop. With this feature, users can also share content with other people on their WiFi network.
A similar feature that’s been out for a few years is AirPlay. AirPlay allows users to stream media from one device across multiple devices on their WiFi network. For example, a user can start listening to an album or playlist in one room and stream it to their home stereo in their living room. Users can even adjust which devices are playing at what time and the volume of those individual devices. Apple TV even lets users stream a movie from their computer on their Apple TV. Of course, all of these devices are controllable with an iPhone, iPod, or iPad.
Finally, with iTunes 11 and the updated iTunes store, all of a user’s downloads are automatically synced to the iCloud and accessible by any other iCloud capable device. This means a song downloaded in the iTunes store on your computer will be available on your iPod or iPhone. A similar service, iTunes Match, was released last year and allows users to pay an annual fee to have any of their music in their library uploaded to the iCloud, whether it was purchased or available in the iTunes store or not. These services could prove to be interesting competitors for Spotify, Rhapsody, Amazon, and other streaming/cloud based music delivery services.
Lastly, Apple recently announced that it will launch its own streaming radio service to compete with Pandora in the first few months of 2013. Like the aforementioned services, it will be available across iPhones, iPods, iPads, Macs, and PC’s as part of iTunes.
With all of these developments that have made Apple products so seamlessly integrated into a person’s life, it seems Tim Cook is moving forward to fulfill Steve Jobs’ goal of having an Apple device in every home. Cloud storage and online streaming is all the rage right now, and Apple’s solutions could prove to be big problems for its competitors. With so many solutions to a user’s content needs, why would they bother going elsewhere?
Kelli Richards
CEO of The All Access Group
Beamz Interactive – Play Music with Ease and Add A Visual Element
Are you one of those people who think they can’t play music or will never learn to play an instrument? I have heard people say things like “I’m too old now” or “I’m just not musically gifted.” Thanks to the great products from Beamz Interactive, you’ll never be able to use those excuses again. Beamz has created a great new interactive music system that uses lasers to enable users to create music. And I cannot think of a better stocking stuffer for anyone in your life….think DJ’s, musicians, educators, music lovers, kids – anybody. This is one of the most inventive, original products of this decade.
Beamz is a great tool for anyone who wants to make music; from the seasoned veterans to the newcomers. It has over 100 instruments that can be arranged and triggered by breaking the light path of each beam with different gestures. With over 20 presets for different genres, fans of any music will be able to create, mix, and remix their own tracks (or any number of the tracks that come pre-loaded).
With the spirit of giving so prevalent during the holidays, Beamz is giving away free interactive holiday songs as well as original songs created with their technology. They’ve got some great hardware and software bundles too. So if you’re thinking of buying a Beamz system, you can pick up Virtual DJ or Acid Music Studio as a nice stocking stuffer.
For more info on that, head over to https://www.thebeamz.com/free-holiday-songs and check it out.
Happy Holidays,
Kelli Richards
CEO of The All Access Group
Please click through and comment on my recent article on Fast Company
Hi everyone, I am thrilled to share that last week my article, “How Apple’s Culture Seeped Into Silicon Valley’s DNA,” was featured in Fast Company. I would be grateful if you would click through and comment on Fast Company’s site and join the discussion there.
Apple’s culture has invaded the business world and had a powerful impact. As a supremely successful company that has risen above strife to become a market leader, competitors look to Apple for inspiration, adopting its practices to improve their own companies.
To read the full article go to: https://www.fastcompany.com/3003291/how-apples-culture-seeped-silicon-valleys-dna
Thank you,
Kelli
Cyber Monday – Digging for Digital Dollars
The holiday season is upon us now that Thanksgiving has come and gone. If you’ve just surfaced from the post-Thanksgiving turkey overdose then you’ve already missed Black Friday, which is probably for the better. However, many e-commerce sites are extending Cyber Monday deals through the entire week. This blog isn’t going to tell you where to find the best deals or give you any general tips, but rather it will highlight the importance of Cyber Monday to the tech industry and its influence throughout the globe.
The term “Cyber Monday,” was first coined in 2005 by Shop.com as a parallel to Black Friday. Scott Silverman of Shop.com created the concept based on research that the Monday following Thanksgiving was the biggest online retail day of the year, presumably for anyone who missed out on Black Friday deals. In its first year, Cyber Monday generated over $600 million dollars in sales from U.S consumers. It has since grown to double that and is now “celebrated” in countries across the globe such as the U.K, Portugal, Germany, New Zealand, and Australia.
One of the reasons Cyber Monday has grown so steadily over the years is because the rapid advancements in tech. In 2005, few people were browsing Amazon.com on their cell phones, now however, more than 12% of Cyber Monday purchases are made from a mobile device. Similarly, the rate at which technology is released has sped up in every direction, meaning more cool new gadgets for people to buy. As online sales soar with Cyber Monday, some brick-and-mortar locations and small businesses have complained that the deals online are taking money away from local economies. The sad (and great) news is that really, as technology and e-commerce rapidly evolve, everyone along the retail trail will have to find a way to keep up.
So happy hunting! There are so many cool new products on the market – from the iPad Mini to the Kindle Fire to all the great new laptops that have come out. Hopefully you won’t go overboard and max out all your cards, though I know it can be tempting!
Kelli Richards
CEO of the All Access Group.
A Message of Thanks and Giving
Greetings everyone, With Thanksgiving almost here, I’d like to take the opportunity to wish everyone a safe and happy holiday, abundant with loved ones. One of the many things I’m grateful for is your definitely your friendship this past year. 2012 has been amazing and successful for me, and that definitely doesn’t happen in a vacuum. I continue to work on new and exciting things to foster that same success and abundance in your own companies and projects.
- I am launching a new coaching program to help companies and brands adopt best practices and implement them into their goals and initiatives. If you’ve read my latest book, “The Magic and Moxie of Apple: An Insider’s View” then you’ll be familiar with some of these best practices (but not all of them). If you have struggled to hit your goals, successfully launch your projects, or create the relationships you need to truly move forward, this is the program for you.
- A new, updated edition of my bestselling book “Taking the Crowd to the Cloud,” comes out on 12/12/12. This eBook will feature new chapters on Pinterest, the new Myspace, and on funding sources for musicians (and any of us with a great project that the “crowd” could get behind. In addition to the new chapters, I will be updating all of the book’s topics to account for updates and renovations on the various social networks, such as promoted posts on Facebook – and the ability to share video on Linkedin. While this book does cover some very advanced capabilities, I always endeavor to approach each space with a beginners eye, for those of us who need that point of view as well.
Best wishes, Kelli Richards
CEO of the All Access Group.
Crowd Funding for Musicians
One of the things that I do when I work with clients is help them find new revenue streams and funding sources. They’re two of the most important aspects when it comes to business growth and development. It’s not any different for musicians. If you want to take music from a hobby to a full-time job, you’re going to need funding to survive and support your music. One of the great ways to do this is through online crowd funding platforms.
Crowd funding is essentially like having a fundraiser but it can be utilized to raise money for new companies and projects. There are literally dozens of companies out there, each with their own pro’s and con’s, that help raise money through crowd funding. Some of the bigger ones are: IndieGoGo, Kickstarter, and RocketHub. There are even crowd funding companies that focus exclusively on music such as ArtistShare, Sellaband, and PledgeMusic. One of the best and earliest examples of crowd funding is the rock band Marillion, who raised $60,000 for a U.S tour in 1997 and has since used it to fund the recording and marketing of 3 albums.
The over-arching premise is simple: fans donate what they can with different levels of donations that get different gifts. For example, a $10 donation will get a free copy of the CD they’re funding, a $25 donation gets a CD and a shirt, and a $50 dollar donation gets a CD, shirt, and personally autographed poster. Don’t sell yourself short, even in today’s economy people are willing to shell out the few extra bucks to help local music and get something cool in return. Who knows, those signed posters could be worth big money some day because they helped fund the album that made you famous!
Crowd funding is so much more than a simple fundraiser, it’s a really fantastic way to engage your fans. Many platforms allow, or even require, artists to post updates, pictures, videos, etc as a way of maintaining momentum during their campaign.
Will crowd funding replace traditional funding sources and revenue streams? Probably not; but they are a great way to get those precious few extra dollars that you need to record, produce, distribute, tour, film, etc. With crowd funding, you no longer need a major label budget to put out a great record. Simply ask your fans for help and everyone wins.
Kelli Richards, CEO of the All Access Group, LLC
New York, We’ve Got Your Back
Let me preface this piece by saying my thoughts and prayers go out to the millions of people in the northeast who have been affected by Hurricane Sandy over the last week. I hope that everyone can quickly and easily recover from this tragic event. The human spirit is, as always, amazing. We’ve seen many events that showcase the spirit of brotherhood – and even heroism – through the media. Thousands of miles away on the West coast, the updates pouring in from social media were a vital lifeline of information for many friends and relatives for those affected. Two of my own team members are in New York, and I was grateful that even without electricity and internet, they both updated their Facebook and Twitter accounts to say they were okay.
The use of social media and new technology in these situations has proven to be even more crucial for spreading important emergency warnings and reports to millions of people without power, clinging to the last few bars of battery life on smartphones. Many political officials, organizations, and news networks took to social media sites as a means of disseminating important information to users that were or would be affected and possibly in danger. Throughout the week FEMA, the MTA, the NYC Mayor’s Office, and many other official twitter accounts reached over half a million Twitter followers, as they all collaborated and worked together to coordinate efforts of warnings, updates, and disaster relief.
The Mayor of Newark, NJ even tweeted to his community to come to his house, where he had power, food and a place to recharge (both electrically and spiritually).
While local and national news outlets certainly tried to keep up with the news as quickly as possible, often times the “average Joe” was able to provide more current and informative updates. Many users even took to social media to inform friends and family where to get gas, which has become a precious commodity due to shortages. Friends would comment on statuses with things like “Still gas left on BP on Flushing Ave, 2 hour wait so hurry” or “Just re-fueled our generator if anyone needs heat or food.” The outpouring of support and information from friends and neighbors has allowed us, as a society, to do what we do best – to connect and help one another, even complete strangers.
Social Media has taken the stage, front and center – and it has proven itself to be more than a hobby or an app. It has turned into a vital tool that ties us together on every level – professionally, personally and from community to community. We have even seen social take to the cloud – and the crowd – through crowd funding opportunities, like KickStarter and Indiegogo. While many opportunities exist to support New York and New Jersey – one of my favorites, from a grassroots point of view is by a young woman, coincidentally also from San Francisco https://www.indiegogo.com/NewYorkIGotYourBack. My team and I sent our donation this morning.
As with 911, know that we’re here for you New York and New Jersey. We’ve got your back.
Until next time,
Kelli Richards, CEO of the All Access Group, LLC
The New Myspace: All or Nothing
Ah Myspace, the website that brought social networking and social media into the homes of the masses. Once the king of the internet, valued at $12 billion and becoming the most visited website in the world, it has since been dethroned and fallen from grace. Or has it? It was recently purchased by Specific Media and Justin Timberlake in June 2011 for $35 million with hopes of breathing new life into the company. But will they be able to reclaim the throne in a much more crowded kingdom? The answer to that remains to be scene but based on the preview it looks like something worth getting excited about.
The obvious issue is that there are already enough, if not too many, social networks for the average user. Between Facebook, Twitter, Tumblr, Instagram, Youtube, Google+ and the many others, the internet has become inundated with social media. Billed as a way to connect artists and fans, the MySpace team at Specific media has taken a smart approach by letting users integrate their Facebook and Twitter accounts rather than having to create a new one. With celebrities and artists already connecting with fans via Twitter, Facebook, and Instagram perhaps integration and consolidating is something we need more of.
Seamless integration and creative design are two big things the new Myspace has going for it. Based on the preview video posted by Justin Timberlake, the website does look gorgeous and functional; 2 issues which plagued it in the past. Perhaps the biggest thing it has going for it is the music feature, which is something it actually always did exceptionally well.
Once a great way for big names and local bands alike to post songs, event info, pictures, etc, it will now let users create and share playlists, listen to whole albums, discover new music based on recommendations, and more. A cool feature for the artists is an analytics page which provides demographic breakdowns of their audiences by age, gender, region, etc. Myspace currently boasts one of the largest music catalogues on the internet, albeit from mostly unknown artists, at 42 million songs. If they can get some big artists and labels on board or even integrate with other services like Spotify, Pandora, Rdio, or Rhapsody then it could very well come back to life.
There’s still a lot that is up in the air for the new Myspace but if it can find a way to get over the hump, play nicely with the other social networks, and deliver great content then I think it will be a success. If it can’t create a pleasant, clutter-free, and unique experience for the user then it may be time to just let it die out.
Kelli Richards, President and CEO
The All Access Group, LLC
A Lennon Legacy
I’d like to think that we all have heroes, that everyone out there, no matter how successful they are, takes the time to have someone to look up to and admire. John Lennon was always that hero to me. He lived by his own rules and made a mark that only grows stronger over time. A few years ago, I was lucky enough to meet his oldest son, Julian, and to share a deeply moving conversation about his dad and the work that he did – and to discuss the work that Julian has created through his charity, The White Feather Foundation.
The White Feather Foundation was started over 20 years ago and embraces environmental and humanitarian issues in conjunction with partners from all around the world, raising funds for a more sustainable, better world for every living being. White Feather has done everything from supporting artists to marching to end bullying to building an orphanage in Sri Lanka. One project at a time, Julian’s Foundation builds better lives and stronger communities. In 2008, he was honored by the Better World Environmental Award by Prince Albert of Monaco.
It’s not easy for artists today – the entire industry has changed and then changed gain. While being fathered by a giant among men, Julian has never been one to stand on the shoulders of his dad, John. He has carved his own careers as both a musician and a photographer. He has brilliantly built the one thing ALL of us should define and design every day – an inspiring legacy that changes and betters the world of others.
Julian’s latest album, Everything Changes, will be released worldwide early 2013. In the meantime, we will all wait impatiently, and hopefully support his great work with White Feather. To send a donation, go to https://WhiteFeatherFoundation.com
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