Category: Technology

Live Viewing Services for YouTube Verified Users?

In a day and age largely defined by the creation and expansion of social networking, and sharing, YouTube’s expansion of live video services to all verified users, may not seem so revolutionary or even like a new idea, but it will no doubt prove its versatility. The live viewing services offered by YouTube have slowly been released to the public. The minimum YouTube followers needed to use live feeds has been decreased from its original 1,000, to 100, and now to all verified users. Becoming a verified YouTube user requires the release of various personal information and access to your past YouTube activity, but such data releases seem to be a common practice at this point- used in large part to supplement your user interface, making it a more personal experience. (But this is also a very appealing source of information for marketers attempting to target specific audiences, which can be determined through internet and YouTube use.)

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Besides the business arena, on the personal level the options for live sharing on YouTube seem endless: High School football game, Reunion, Graduation, Holiday Dinner? You can share live feeds of all these life and family events with everyone who is unfortunately unable to attend. But such live sharing can extend far beyond the family sharing dynamic. The potential for such streaming was previewed by Red Bull Stratos Mission, which saw a man free fall from the edge of our atmosphere. The event drew 8 million viewers.

Live sharing on YouTube may have just solved problems that die hard sports fan, music fans, and over protective parents have had for years. Is your favorite sports team’s game blacked out, or not being aired while you’re away? You will be able to Tube it.  Who needs Slingbox or similar services when you can YouTube it? It is music to the music fans ears; all those who can’t afford concert tickets, or have to work the one time Beyonce is in town? They can Tube it. The point is that YouTube’s live streaming really brings YouTube into a different genre of entertainment; one that may at some point rival television, or if not supplements television, like Xbox One’s new interface, or Google’s attempts at Google TV.

However, perhaps the most immediately useful aspect of YouTube’s live streaming application is that it can work with Google+ Hangout which brings the live streaming to a two-way video broadcast, making meetings, marketing events, or interviews accessible from all over the world, live.

YouTube has put something really special together with its new live streaming service, I don’t want to pay for similar devices but I would definitely spend the extra 30 seconds to verify my YouTube account and reap these awesome benefits. 

Until next time,

Kelli Richards, President, CEO of the All Access Group, LLC

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PSS: Listen to an entire library of intimate discussions with industry visionaries (Priceless)

Coin: Access to All of Your Cards in One

Screen Shot 2013-12-02 at 11.01.18 AMMeet Julie. She is in the grocery store check out line with bags of food piled high on the counter and the cashier says “$51.05.” She takes out her purse and balances it on the very small ledge by the card-swiping machine so she can dig through it to find the family credit card. Julie finds her business account card, the gas card, her Macy’s credit card and even the Barnes & Noble rewards card, but her personal card is lost within the shuffle. After a few more minutes of frantic searching, while the line behind Julie inevitably grows longer, she finds her personal card, swipes, and leaves the store flustered and annoyed.

What if finding your credit cards could be easier…because they were all in the same space. No, I don’t mean just in the same physical space or pocket in your wallet –what if you only had one card, for all of your accounts? Coin, the all-in-one credit card is the solution to Julie’s (and your) frustration.

Coin is a new type of credit card that stores all of your accounts on one card. How can this be possible, you ask? Coin works just like any other credit card and you can swipe it in any machine, only this card comes with out hassle. To choose which account you want to use for each particular purchase, simply click the round button on the card and scroll through each account on the small display screen until you find the correct account.

You’re next question: How do you get all of your cards on Coin? Simply swipe each card using a card reader that plugs into your smart phone and works with the Coin app. Then take a picture of each card so you can keep track of them all.

As for security, Coin is constantly in sync with your phone using Bluetooth Low Energy (BLE) and if you leave it behind, the card recognizes its distance from your phone and will notify you. Doesn’t get much more convenient, does it? states that, ”Coin is up for pre-order today for $50, but will cost $100 for new buyers when it ships in summer 2014.”

Will you be taking advantage of Coins simplicity and ditching all of your credit cards that just take up space in your wallet? I know I will.  Do you think Coin will be a game-changer for the credit card industry? My guess –in years to come, many more companies will jump on this idea and managing your accounts will become second nature.

Until next time,

Kelli Richards, President, CEO of the All Access Group, LLC

PS: Subscribe to my FREE All Access Group Newsletter

PSS: Listen to an entire library of intimate discussions with industry visionaries (Priceless)


EOS 3D: A Radical Step Forward for 3D Technology

3dIn recent years, Three-Dimension (3D) technology has seen a steady increase in quality as well as quantity in our everyday lives. Ever since Honey I Shrunk the Kids provided the first interactive movie experience by combining rudimentary 3D film with other sense-tickling technologies, 3D technology has evolved to the sophistication of James Cameron’s groundbreaking film “Avatar,” which revolutionized 3D film. (It is worth noting that the making of the film was delayed 10 years in anticipation of how this evolving technology would enable the film’s intended effects). 3D has now moved even further, creating more interactive experiences in an attempt to render inanimate technology more “life-like.”

Various advances demonstrate this progression: Leap Motion, which creates an interactive cloud that reads hand movements, gestures, and grabs, allowing total control of what you are researching or creating on your computer; indoor Google Maps, which creates a 3D model of the inside of buildings, allowing for a far easier, more interactive option for finding a doctor’s office or mail room; and Google Glass, which combines social media with 3D technology, in effect documenting your life in a 3D platform for all your social network “friends” to see.

However impressive all these innovations may be, they have achieved interactivity only in the abstract sense. The film industry creates 3D entertainment; Leap Motion creates some Star Wars-esque cloud of interactivity; and Google Glass records and shares what’s around you – but none of these 3D technologies succeed in creating something tangible that can be held and beheld, in appreciation of the true genius behind the creation.

But all this has changed with the introduction of EOS 3D – which literally prints 3D objects. These machines are capable of “printing” in plastic, metal, and sand manufacturing, and the appeal to various industries – ranging from aerospace to medical and lifestyle products – is undeniable. Working with tool-less laser technology, EOS 3D manufacturing can produce light-weight yet high-tech components – and for cheap. For those of you who watch Orange County Chopper, the “printing” works in a way similar to how motorcycle enthusiasts customize various parts.

This technology marks a very interesting point in the 3D technology industry. While it may be true today that e-manufacturing relies on clunky, massive devices, the first computer wasn’t exactly pocket sized either – and if you hadn’t noticed, change tends to happen a lot faster these days.

Just imagine owing one of these e-manufacturing devices in the year 2020, a time when they’ll have decreased to the size of a toaster, and being able to materialize whatever you want without leaving the house. Need a screw? Print it. A pen? Print it. A sandwich? … Print it?

Until next time,

Kelli Richards, President, CEO of the All Access Group, LLC

PS: Subscribe to my FREE All Access Group Newsletter

PSS: Listen to an entire library of intimate discussions with industry visionaries (Priceless)


The War of Superiority: Technology vs Manpower

Video games not only act as a watermark, illustrating modern technological advancement, but may also be a platform to launch further innovation. In the past, we had Nintendo’s revolutionary Wii device that allowed for interactive video game play; today we have Xbox’s Kinect, Playstation’s Move, and Nintendo’s most recent installment of Wii, all allowing the user to step into the virtual video game world and react to simulations with real life movements. In a similar way, scientists have attempted to utilize video game-esque technology to explore, or destroy places and things miles away. From computer simulated and controlled Mars rovers, to the US military’s use of unmanned drones, “video game technology,” may be more vital than you realize for modern advancement. But are wireless, unmanned, technologically driven devices the answer, or is the man behind the toy more important? 

In 2009, Spirit, a Mars rover, drove over an unstable top layer of Martian soil and plummeted to its shallow grave, unable to maneuver itself free. But Karl Iagnemma from MIT, researchers from Washington University in St. Louis, as well as the Jet Propulsion Laboratory in Pasadena, have developed Artemis- a program which analyzes the physical rover movement in accordance to soil composition to aid the safe travels of such rovers. Such a model is eerily similar to video games, as the user gives commands, and reacts to movement and stimulus through a screen, as a simulation analyzes every conceivable variable. This invention places more responsibility into the “hands,” calculations, of the program, rather than the “pilot.” 1

TechnologyIn contrast, the United States operates over 7,000 drones, more than 40% by the Department of Defense, many of which are controlled remotely from several thousand miles away. While such technology is so closely related to video games (the “pilots” even control the drone with a joystick,) drone pilots have declared, “It’s irrelevant where you are physically sitting. You’re attached to the airframe, you’re attached to the view that you see, and you’re attached to the laws of armed conflict ……The plane cannot start, cannot fly and cannot release a weapon without us coin it. Human beings are in the cockpit… We just happen to be 8,000 miles away from the plane.” While I don’t doubt the skill and experience it takes to “man” a drone, such proud defiance that the pilots’ skill rather than the drone technology which makes it so deadly overshadows the incredible technological feat that is unmanned drones. 2

So while it may still be up for debate as to whether or not technology or manpower is superior, we can all agree that technological advancements are driven by various mechanisms, one of which is definitely videogames. 

Until next time,

Kelli Richards, President, CEO of the All Access Group, LLC

PS: Subscribe to my FREE All Access Group Newsletter

PSS: Listen to an entire library of intimate discussions with industry visionaries (Priceless)



1.         Chu, Jennifer. “Terramechanics Research Aims to Keep Mars Rovers Rolling.” MIT’s News Office. N.p., n.d. Web. 22 Oct. 2013.

 2.         Blackhurst, Rob. “Drone Pilots Say Their Job Is Not Like A Video Game.” Business Insider. N.p., n.d. Web. 22 Oct. 2013.



NASA’s Stunningly Beautiful Space Now on Instagram!

InstagramEarly last month NASA announced its decision to enter the social media game, creating and maintaining a presence on Instagram. While such a decision may not have monumental significance to either NASA’s space programs or the every day lives of the majority of people, it is definitely an awesome decision with various benefits that may brighten all of our days.

Instagram created a pretty ingenious niche in the social media industry, by basically combining key features of its two largest predecessors: Twitter and Facebook. By taking the best of both worlds, Instagram is an incredible social media magnet (and entertaining time waster.) Twitter thrives on the idea of short, to the point, messages, almost trains of thought, being shared across the web, while Facebook focuses more on longevity, providing easy to scroll timelines of the “social life” of users, for the most part documented through images and pictures.

Well Instagram does both. Bringing quick, thought “process-esque,” sharing to photographs (of course with pretty cool, retro picture effects.) And while Facebook focuses on connecting “friends,” we can probably generalize that statement to “acquaintances,” and Twitter connects friends but most importantly celebrities and athletes to the average Joe, Instagram once again does both, which  brings us back to NASA.

Beyond seeing what your friend’s eating in the “Valencia” color effect, or a squirrel searching for a nut, you can see the New York Knicks pre game workouts, Snoop Dogg, or Lion, smoking, and now beautiful images of space, courtesy of NASA.  NASA’s public visibility has shrunken over the years as the Space Shuttle program is no more. So, what better way to keep the public informed about the amazing space exploration that is still going on than to share amazingly stunning photos from space? “We’re constantly looking to expand our social media portfolio to include tools that will best tell NASA’s story of exploration and discovery,” NASA Press Secretary Lauren Worley said in the statement announcing the new initiative.

So next time you’re waiting for a train or standing in line for coffee, check out NASA’s Instagram, stare at some star formations, some nebulas, comets, cool stuff; and it may spark your interest. This may be a genius way to increase interest in space exploration, especially amongst the younger crowd who’s on social media 24/7.

Until next time,

Kelli Richards, President & CEO of the All Access Group, LLC

Hooked on TV or Apple TV or Maybe Both?

I have been hooked on my Apple TV ever since I set it a few months ago.  The small sleek black box lounging comfortably next to my cable box has become a symbol of home and comfort. My Apple TV is my friend. It carries all of my music, movies, and TV shows around for me. I access iTunes, Netflix, Hulu, Youtube, HBO Go, ESPN, etc.

It seems that a lot of people have also thoroughly enjoyed the entertainment possibilities Apple TV provides. Since January 1, 2013, 6 million 3rd generation Apple TV units were sold. According to Nielson, 98 percent of homes own a TV. Most people have some kind of device hooked up to their television whether it be the Apple TV or some other DVR entertainment device.

step1-appletv-heroThe updated software, which integrated iTunes Radio and various other applications included several Disney channels, the Smithsonian Channel, the MLS, Vevo, and the Weather Channel. While I continue to find new and fun ways to use Apple TV, the honeymoon period of owning such a fantastic device has not subsided. Being able to access an entire iTunes library on a TV seems like an incredibly exhilarating experience. Apple even manufactured an incredibly sleek controller that screams Cupertino!

Not to undermine the obvious success that Apple TV has accumulated, Keith Loria, a writer for, has written an extensive article documenting the short falls of “television complimenting devices,” and points to societal norms as a possible reason for a plateau effect on sales and uses. He writes, the TV is still very relevant, “because of the family and group dynamic of watching TV together in households.” (1) He goes on to quote Jay Miletsky, CEO of Sequel Media Group, stating, “The TV experience is a completely different experience that the experience of watching video content on a PC or mobile device. For one thing, TV is more communal- you watch with your friends or family, while PCs and mobile devices are more isolating… TV is a more of a ‘lean-back’ vs. ‘lean-on’ experience, where people watch TV with more of a relaxed attitude that they do strictly Web content.” (1)

While such societal tendencies to communally watch television –or entertainment in general –may for the time being put a ceiling on auxiliary entertainment devices. Erik Dochtermann, CEO of KD+E, a media research agency, believes that in “the long term, the spread of TV viewing to other mobile devices will be more rapid as the younger generation gets older, as their viewing habits are significantly different than the previous generation.”(1) Which may lead to way more impressive and integrated entertainment devices, but for now Apple is the King of such a genre of entertainment, and I would put my money on them continuing its superiority in the future.

1. Loria, Keith. “Insight/ Traditional Media.” New Life For Old Media. N.p., n.d. Web. 01 Oct. 2013.

Until next time,

Kelli Richards, President & CEO of the All Access Group, LLC

PS: Subscribe to my FREE All Access Group Newsletter

PSS: Listen to an entire library of intimate discussions with industry visionaries (Priceless)


iTunes Radio: Have They Hit It Out of The Park?

radio_1xCustomizable, user integrated, radio stations have become the norm on music playing services, from Pandora to Spotify to fm.Radio; so it was just a matter of time before Apple’s iTunes developed and released a radio application of its own. And in classic Apple style, the iTunes Radio (accessible directly through iTunes, after downloading the new software) hits it out of the park.

Similar to its competitors, iTunes Radio, allows the user to create personal radio stations based on a specific artist, song, or genre. But where iTunes Radio differs from other learn-on-the-fly radio stations is the option to listen to 250, DJ created and genre organized stations. Featured stations range from The Beatles Radio, to the Voice, to “Miley Cyrus Bangerz,” Diplo tracks, and of course iTunes Top 100. In this way iTunes Radio reminded me of Sirius Satellite and other satellite car stations, offering unique, specific music.

But in exploring iTunes Radio, I picked several categories to study in comparing it with its competitors; the categories being: price, and music recommendations. In terms of price you can listen to iTunes Radio for free if you’re okay with listening to advertisements. However if you own an iTunes Match account, $25 a year, which allows you to store all your music in the iCloud and access it on any device, you can listen to iTunes Radio ad-free. Such a deal. Pay for music accessibility and the absence of ads is offered through Spotify as well; Spotify offers free use, with ads, uninterrupted music on a laptop or desktop for $4.99 a month, or uninterrupted music anywhere on all devices for $9.99 a month.

Pandora also offers a free service with advertisements, or an upgrade with similar deals to iTunes Radio and Spotify for either $36 a year, or $3.99 a month. Another great feature of iTunes Radio that can’t really be matched by its competitors is the ability to purchase a song you have recently discovered, again through iTunes Radio, and have it available in your music library. And you own this song, its not just saved in a queue!

Now on to what I think is obviously the most important aspect of iTunes Radio: the music. In this field, at least at the moment, I don’t quite see iTunes Radio competing with Pandora, in that Pandora offers more than 500 genre-based stations, and more than a million songs from more than 100,000 artists. (iTunes claims they have the most, but haven’t put a number on the “most”). It may be this extensive music catalog that Pandora has acquired that makes its music recommendations not only more accurate but more fun.

I can’t tell you how many new songs and artists I have discovered listening to Pandora radio, and in the few hours that I experimented with iTunes Radio I didn’t come across one “new” artist that I hadn’t heard of. This may just be a result of Pandora being in business longer and perfecting the art of recommending music, but to me they clearly had the advantage in this area. In addition, Pandora’s option to learn more about the playing artist and song lyrics is just a nice touch, aiding in your ability to “discover” new musicians.

That being said, iTunes Radio claims the more you use it, the better the recommendations. (Would you expect them to say anything different?). But for now it reminds me of iTunes “Genius recommendations on steroids.” But they have room to grow and most likely will.

Until next time,

Kelli Richards, CEO of The All Access Group, LLC

Discover Your Next Favorite Artist With

set-fm-logo-july-24-with-tag-reversedIn this age of digitalization, everything we once did, read, learned, heard, saw, a mere decade ago, has been coded, miniaturized (handheld accessible) or blown up to the big screen, putting a whole meaning to the Disney “it’s a small world after all,” jam.

In this ‘small’ world we can find receipts or reservations, read books, watch movies, and yes listen to music, without putting one device down. And as new ideas, inventions, applications surface one has to begin to wonder where the next advancement will come from? How revolutionary will it be? Who will think of it?

But the reality of the situation is that when most new inventions are described, they don’t seem that revolutionary, that incredible, rather pretty basic, intuitive notions. Everyone can admit the iPod and iTunes were groundbreaking inventions, being able to store and access your whole music library in one place. Being able to share this music? Seems like a pretty simple idea. So now that there is a seemingly never-ending advancement in the finding, sharing, and producing of music from iTunes to Spotify to Pandora to last.Fm, it seems difficult to imagine the next big step in the music industry.

Well, once again, that revolutionary idea may not be so crazy, so out of left field, instead it’s probably right in front of your face resulting in the proverbial: “why didn’t I think of that?” And it appears that has come up with an idea to share, almost immediately, live music performances. Now when I first read this, I didn’t quite see the scope of the idea, nor its implications.

The scope and implications of this advent both revolve around the new popular musical sounds of the generation and the festivals and live concerts that they foster. Bass, synthetic, and hi-hat heavy sounds have taken over the music industry in the form of “Trap” and “House Music.” But where is the connection between Trap music and‘s attempt to bring live shows to your home?

Well what sets House and Trap music apart from other genre’s is the live show artists put on. No longer does a musician stand idle in the middle of the stage eloquently annunciating, or pace back and forth across stage slamming guitars against the floor and kicking over amplifiers. Instead, concerts have turned into light shows- manipulating lights and laser to coordinate with bass heavy music, attempting to form a bridge between the visuals and acoustics.

Imagine basic star gazing, sitting in an open field with a telescope, admiring stars light years away; versus sitting in a massive planetarium, watching the light years fly by your face, feeling the heat emitted from the stars, and the massive empty space in front and behind you. Suc concerts have in turn fostered countless large music festivals all over the world- from England to Spain, Australia to Germany, and Los Angeles to New York. The will give you access to all these venues from the comfort of your home, minus the grossly expensive weekend pass…. I wish I thought of that.

Until next time,

Kelli Richards, CEO of The All Access Group, LLC


Playground Sessions: The Untraditional Piano Teacher


Playground_Sessions_QuincyJonesPlayground Sessions may be your opportunity to learn to sooth crowds with melodic sounds of the piano like Mozart or Chopin did before us. Co-created by the music legend Quincy Jones, Playground Sessions is an interactive music curriculum that allows users to learn to play the piano in the comfort of their own home, with no physical teachers present.

The program is unique in its take on traditional learning. The curriculum focuses on playing popular radio hits that the user already knows, “to demonstrate music theory as [he or she] goes,” states the program’s website.

So if there is no one sitting beside the user and teaching him or her how to play, then how do they learn? A virtual teacher, David Sides, a self-taught musician and composer and YouTube sensation, with his rendition of One Republic’s “Apologize” racking up over 10 million views. Through tutorial lessons David guides students through the songs step by step. He first shows the user how to play a song and then plays it along side him or her, providing feedback all the while.Playground_Sessions1

There are several play modes in which a user can practice. Practice mode allows users to play on their own with, “real-time visual feedback that’s clear and instantaneous.” Users can also play with a band, “with accompaniments arranged by David.” The Performance Mode is, “where the pieces come together,” states the program’s website. Students can play, compose, and record a song and then share it with friends.

The scoring and badging component of the program offers students a little motivation. The program gives the student badges when he or she achieves different levels of accuracy, rhythm, etc.

The interactivity of the curriculum is enhanced by the user’s ability to social network with other students. Students can, “create a network with other users around the world to practice with, support, chat to, or challenge.”

Rookie, Intermediate, and Advanced levels allow users to progress to more difficult songs at a faster pace. The program charts a user’s progression so he or she can visually see how they’ve done over a period of time.

Will the Playground Sessions change the dynamics of tradition piano lessons and allow students to bypass the car travel, scheduling issues, and excessive price that come along with a live teacher? Share your thoughts in the comments section below.

Want to hear more about Playground Sessions? Watch this short video with Quincy Jones:

Until next time,

Kelli Richards, CEO of The All Access Group, LLC

Tech’s Bringing Sexy Back: Taking Advantage of Technology’s New Image

Hollywood exudes sex appeal, glamour, and stardom. Now, that glamour is spilling over into other industries — including the tech world. Hollywood stars are funding and branding startups. Celebrities are joining companies as CMOs or creative directors. And now, they’re developing their own brands on the side, too: think Jessica Alba’s eco-friendly baby business, The Honest Company.

This trend goes the other way as well. With late-night TV appearances and commercial cameos, tech stars are going mainstream. And shows like “Shark Tank” are giving entrepreneurship a new reputation.

Tech entrepreneurs — and the industry itself — need to take advantage of this newfound interest for pitches, funding, marketing, and more. Technology isn’t nerdy; it’s sexy. And it’s time for the tech industry to start acting like it.

Hitching to a Star

It’s a trend: Next-generation startups are collaborating with tech-savvy artists and celebrities for even more reach and influence. Why? These public figures have made careers of staying relevant, artistically and culturally — and they’ve often got great ideas for connecting with audiences that are tricky to engage.

Likewise, for celebrities and artists, embracing technologies that help them connect with their audience can only bring more money, engagement, and a cool factor of being cutting edge. When a tech company can partner with an artist with vision, an even more interesting, engaging product can result.

Here’s a great example: Last June, teenage pop sensation Justin Bieber landed on the front cover of Forbes as one of the most unlikely venture capitalists. But contrary to his bubblegum image, Bieber is actually a formidable investor: He has stakes in at least a dozen startups. This isn’t as unusual as people may think.

Often, specific kinds of startups draw the attention of celebrities. Social media is an obvious choice to invest in, culturally and financially. Lady Gaga and her manager, Troy Carter, even created Backplane, a Silicon Valley-based startup that helps celebrities and brands connect with fans and foster community.

Often, companies will recruit stars for creative consultation, innovation, and brainstorming. Alicia Keys was named Global Creative Director of Blackberry in January. And Lady Gaga was recently appointed as the Creative Director at Polaroid. These creative partnerships give tech companies broader exposure and relevance in pop culture. The artists benefit with forward-thinking endorsements — and the financial benefit of a successful investment.

Going Mainstream

Celebrities aren’t the only ones making headlines thanks to tech innovation. The entrepreneurs, thinkers, and creators behind the keyboard are becoming celebrities in their own right, too.

Mark Zuckerberg created Facebook and seized a generation’s attention. He’s been immortalized in pop culture and film. Steve Jobs has become a similar cultural force: His legacy at Apple and Pixar has created legions of loyal followers.

Why the interest in technology rock stars? Creative minds are fascinating, no matter what field they work in. And, as technology becomes more accessible and integrated with our daily lives, it becomes even more interesting to see who’s making the products that we live with every day — and what their life stories are.

New Image, New Future

When tech companies are looking to find funding, launch a product, or create marketing materials, taking this new cultural phenomenon into account can only help the companies and their brands. Here are a few ways to take advantage of this newfound interest:

Think about how your company fits into pop culture’s current moment. Can you make your company, product, or service even more relevant? How?

Remember, there are more ways to make money with media than ever before. Tools and services can now give customers the content they want on any device, anywhere in the world. And that’s changed content distribution and monetization — forever. Think about how new distribution avenues could work for your company.

Pave the way with a powerful partnership. Not every brand can afford the star power of a pop artist or a tech rock star — but a smart collaboration could double the power of your innovation. Don’t be afraid to partner with someone outside the tech industry. Think about how an outside perspective can make your company even more marketable. Make sure it’s a win-win.

Tech isn’t just for nerds anymore. And this isn’t just good for the industry — it’s good for everyone, from consumers to creative minds. It’s time to seize the moment, take advantage of this trend, and create something truly sexy as two very powerful industries converge.

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