Author: Kelli Richards

COPING WITH FAILURE The Ultimate Entrepreneur Pep Talk: 4 Important Affirmations for Any Innovator

Kelli Richards January 19, 2015

You were prepared for the uncertainty that comes with entrepreneurship. You braced yourself for the long workdays–and for your first business failure. You were ready for just about everything–except the inner strength it takes to be your own biggest motivator.

Sure, it would be great to have your own personal coach wake you up every morning with breakfast in bed and a hearty “Go get ’em, tiger!” But that’s not likely to happen.

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Photo Credit: freedigitalphotos

Nobody is waiting at the finish line to give you a medal for getting your business off the ground. Nobody is as invested in your idea as you are. You need to learn how to be your own coach, and it starts with giving yourself a killer pep talk (daily if necessary, then rinse and repeat).

If you’ve seen “Jessica’s Daily Affirmation,” you know how infectious personal motivation can be. Boosting your self-esteem won’t just add power to your day; it’s also likely to give your whole team a boost.

You don’t need to climb into your sink like Jessica to psych yourself up (though it obviously does help), but you do need a mantra. Here are four of my personal favorites:

1. “The journey is the reward.” As an entrepreneur, the work you love doing is often overshadowed by revenue goals and other targets you put in place to gauge success. But as one of my most trusted mentors, Alan Cohen, says, “Do not be fooled by waiting for the ending. Sometimes the middle is more important.” Rather than looking ahead and feeling dissatisfied because you aren’t where you thought you’d be (or “should” be) yet, stay present to take in the experiences around you and appreciate where you are now.

2. “Plan A is overrated.” If Plan A doesn’t work, there are 25 other letters in the alphabet. Perfectionism can motivate you, but it can also be limiting–especially in the startup world, where markets, trends, and resources are always in flux. Often, the very best idea is the second, third, or eighteenth one that you try.

3. “No naysayers allowed.” If you are passionate about your project and your intuition tells you that it could be successful, don’t pay too much attention to doubters. Instead, find the people who share your vision and will root for you and stand beside you when things get tough. These are the people who can help you by offering fresh ideas and perspectives–and a hearty dose of motivation. Good things happen when you work with people who believe in you and complement your strengths.

4. “Every failure is a step closer to success.” In business, you can often learn a lot more from your failures than your successes. You learn how to adapt, identify your strengths and weaknesses, and gain new insights into your industry.

More importantly, you learn what you’re made of. You failed, yet the sun still came up in the morning. You’re still standing. And you’re probably a little wiser for the wear. When you dust yourself off and try the next idea, you’ll be better prepared and much more likely to succeed.

Having a list of mantras that you can pull out of your toolkit in any situation will prepare you to turn challenges into successes. If all else fails, a simple “You can do it!” can give you that boost you need to keep going. Remind yourself that you’ve done it before and will do it again.

Until next time, 

Kelli Richards

CEO of The All Access Group, LLC

This article was originally posted on the Inc.

PS: Always remember that your goals are possible to achieve. Believe in yourself and your ideas. Your intuition got you this far, so trust it. Don’t ignore your own excitement. Keep the passion burning and your vision front and center at all times. It’s the perfect fuel for your dreams. Visit: https://allaccessgroup.com

 

5 Reasons Developing Confidence Is Critical to Your Success

Kelli Richards January 12, 2015

“This article was originally posted on the Huffington Post.”

Confidence is essential to your success and that of your business — in fact, it’s vital to everything you do in life. In my own career, confidence has been a pivotal skill and strength I’ve needed every step of the way, especially in the male-dominated tech and music industries.

ID-100259936Operating from a confident stance is absolutely essential for women serving — or aspiring to serve — in any kind of leadership capacity. It’s a personal and professional trait that will serve you well, and it’s certainly not selfish to aim to become more confident. When you work with confidence, you’ll find that you’re more effective and efficient — and so is everyone you work with.

Yet confidence is a result, not a prerequisite or a requirement. In other words, you probably won’t have it until you’ve done something to develop it — and it builds on itself over time. This is good news: You can learn to be confident with each success.

Channel the Confidence Your Business Needs

There are plenty of benefits to being a strong, confident woman business leader. Not only are confident people listened to more deliberately and taken more seriously, but they also tend to handle business dealings more effortlessly, with greater ease and better outcomes.

Beyond that, your confidence will make both employees and clients more comfortable. It’s reassuring to deal with someone who can take a stand and make decisions. Because confidence is a psychological motivator, it keeps you going during challenging times, enabling you to take risks and try new things without second-guessing yourself.

When you’re confident, you’re more relaxed and focused; therefore, you’re able to make better decisions and act on them promptly. Speed matters in business. And second-guessing yourself often leads to hesitation, mistakes, and lost opportunities.

A confident physical presence comes across in the way you carry yourself, and it spurs improved outcomes more consistently. It’s like a visible sign of success that says, “I’m going places and I’m clear on what I want to achieve, so follow me.”

So You Weren’t Born With It

However, it’s important to keep in mind that it’s natural for confidence to ebb and flow at times. When you’re frustrated, disappointed, or coming off a failure, it’s easy to allow anxiety, fears, and negativity to creep in. They can be temporary distractions, or they can create a vicious cycle that takes you out of your game for a longer time. The goal is to avoid the doom loop entirely.

We all have the capacity to develop confidence. Just like a muscle that’s flexed and strengthened over time, it grows with each success. As you learn to believe in yourself, your confidence increases; before you know it, “confident” is your new normal. Follow these suggestions to move in the right direction and restore your confidence level when it wanes:

  1. Start with an ounce of prevention. Find a mentor who can determine where your negative thinking stems from and identify distracting fears and anxieties as they crop up in your life. Often, a little insight and a shift in perspective from someone you trust can be the catalyst you need to alter your perception and move on.
  2. Think before you speak — to yourself. Experts in Neuro-Linguistic Programming (NLP), the field of psychology that studies self-talk, agree: What you think of and say to yourself is extremely important. If you’re being negative in your self-talk, deliberatively flip the switch to more positive language to shift into a more confident and optimistic mode.
  3. Channel past successes. Let memories of past successes fuel your next achievement. Think of a time when you were confident and had a successful outcome. Recall the steps that led to positive results then, and apply a similar technique now to get back on track.
  4. Be ready for anything. Things will go wrong; that’s life. Prepare for potentially adverse circumstances by thinking ahead to what scenarios could occur in any given situation, and envision how you’ll use the strategies at your disposal to navigate them so your confidence remains intact, no matter what happens.
  5. Keep your ego in check. Overconfidence is rare, especially among women. But it can happen, and it’s just as detrimental as a lack of confidence. When you aren’t willing to listen to other people’s input or perspectives, you’ve crossed the line from confident to arrogant. And arrogance doesn’t work in business (or personal) situations, where cooperation and support are absolutely vital.

Every step of my career path has been possible because I channeled the confidence that I needed — from navigating corporate America to starting my own business. That’s not to say that confidence was all I needed.

Certainly, without essential qualifications and experience, confidence can be misplaced. However, in addition to having the skills and experience you need, confidence is a critical — even vital — component to your success, and it can benefit you personally and professionally. Don’t leave home without it!

To your continued, highest success, 

Kelli Richards, 
CEO of the All Access Group, LLC

 

Just Because You Have 500+ Connections Doesn’t Mean Your Network Is Healthy

Kelli Richards January 5, 2015

The best way to build solid connections is to earn a reputation of being a person who adds value for others in virtually every interaction you have with them.

You may run a profitable, fast-growing startup, but without an active network of trusted and influential connections, your business probably isn’t living up to its full potential in terms of sales, profits, and growth.

Referrals and connections are the currency of the business world, and taking the time to build and nurture your network really pays off in the form of new leads, personal opportunities, and good old-fashioned social capital.

Even if you have 500+ connections on LinkedIn and a Klout score that’s through the roof, there’s really no way to know how strong your network is without actually testing it.

Here are three ways to assess your network and ensure your connections are happy and healthy:

1. Perform a network audit. To check that your network is thriving, set aside some time each month or quarter to ask yourself several key questions about the state of your community interactions and relationships:

 

To your continued, highest success, 

Kelli Richards, 
CEO of the All Access Group, LLC

12 Affirmations For The Struggling Entrepreneur

Kelli Richards December 29, 2014

“This article was first published in LinkedIn”

Entrepreneurs are an optimistic lot. Naysayers might say “naïve.” But they have to be. Odds are against their success, but those who do succeed will provide for their families, solve customers’ problems, and possibly change the world in a big way.The best entrepreneur, therefore, has a healthy confidence that “I’ll be the one person in a thousand who makes it big.”

ID-100171812Still, even the most optimistic of entrepreneurs can have a bad day. Maybe the customers aren’t coming fast enough, or investors remain uninterested. Or maybe you’ve just been working for 24 hours straight and need to sleep. Whatever the reason, it’s important for entrepreneurs to get back on the positive side quickly, especially if they have employees looking to them to set the tone.

With that in mind, it’s helpful to have an arsenal of optimistic thoughts handy for those pessimistic moments.

12 Affirmations for the Entrepreneur

1. Go for it. Having something half done is worse than not having it all. Commit to doing everything you can to make it work.

2. There’s always a lag between doing something new and seeing results. Don’t be discouraged if things don’t look up right away.

3. If Plan A doesn’t work, there are 25 more letters in the alphabet.

4. Ambition is good, but don’t always live for the ending. Enjoy the process of building something from nothing, meeting customers’ needs, and providing jobs for your employees.

5. Do you need to look at the situation from a new perspective to find the solution? A coach, a friend, or a walk in the park can sometimes help you see new options.

6. When you fail, you’re one step closer to success.

7. If you’re not failing, you’re not trying hard enough or pushing yourself enough. What would you do if you had no fear? Go do that.

8. Believe in yourself and your vision. Some days, that will be all you have.

9. Related to that, trust your gut. Your instinct can be more instructive than a million books on entrepreneurship. Don’t ignore the small, nagging voice when it wants your attention.

10. Don’t rely only on yourself, though. You can’t do everything. Find a great team and do whatever is necessary to keep them close. The road to success — or failure — is more fun with people who believe and trust one another.

11. Listen to the naysayers just long enough to hear what you need to refine your business. Then, tune them out. It can be helpful to hear criticism, but you should surround yourself with people who want to help fulfill your vision.

12. Be in love with the problem more than you are with the solution. In other words, care more about solving the problem than solving it the way you think it should work. Sometimes, your first hypothesis is simply wrong, and you need to be open to trying new things.

It’s a challenge to start and run your own business. You won’t even imagine most of the obstacles you’ll face until you see them. But, success is 50 percent attitude, and if you give yourself a little pep talk when you’re struggling, you can keep your attitude in check.

Truly creating change requires a lot of work — and just the right amount of optimism.

What reminders have helped you get through the tough times as an entrepreneur? Share them in the comments. I’d love to hear your thoughts.

Until next time,

Kelli Richards, CEO of The All Access Group.

PS: Subscribe to my FREE All Access Group Newsletter https://bit.ly/AAGNewletter

The right mentor will also have the right CONNECTIONS to move any effort forward.  Be sure to ask who they think they can bring to the table around advisorship, possible collaboration and even funding.

4 Things You Can Do to Personalize Your Brand Like the Celebs

Kelli Richards December 22, 2014

“This article was originally posted in the Huff Post Business”

Between Google and social media, it’s become simultaneously easier and more difficult than ever to maintain your brand image. With a few keystrokes, anyone can learn just about anything about you. On the other hand, if you can cultivate what your audience will find, you can influence your brand image and how others perceive you.

Screen Shot 2014-12-10 at 10.33.53 AMWhether you’re seeking a career change, a promotion, or new clients, this is a powerful tool, and perhaps no one knows this better than A-list celebrities.

Control Your Image Like a Pro

The most successful celebrities know that getting their name out there is about more than just being seen. It’s about imparting a personalized concept of who they are.
If you want to brand yourself like the stars, focus on these four tactics:

  1. Use media to your advantage. Whether that means effectively utilizing social media, public speaking, or establishing your brand’s platform by publishing articles and books, you need to become known and trusted as a thought leader. Leverage media to give people a sense of who you are, what you stand for, and what you’re doing to change the world. Don’t be a best-kept secret!
  2. Be authentic. Celebrities who express their fears and vulnerabilities honestly are more likely to create tighter bonds with their audiences. Think of when Princess Diana expressed her sadness over her crumbling marriage on global television or how Roger Ebert continued his work while visibly battling a crippling disease. When celebrities show they’re human, they’re much more relatable.
  3. Craft the image you want others to perceive about you. By consistently sharing your thoughts and message, you have more influence over what others think of you than you realize. Decide how you want to be perceived, then maintain a consistent tone and presence in your marketplace.
  4. Take a stand. Think of Matt Damon’s clean water advocacy or Angelina Jolie’s involvement with the U.N. Nearly all celebrities have causes they’re committed to, and their public advocacy galvanizes others to take action. By taking a position on something that matters to you, you extend your brand and image leaps and bounds in showing people who you are, what you stand for, and what you’re committed to.

Build Your Team

As a business professional, you have a lot on your plate, so how do you find the time and focus to accomplish all this? The trick is building a support system. Depending on your goals, include any (or all) of the following people on your team:

  • Social media strategist/publicist: This is someone with whom you can discuss how you want to be presented and who will help co-create your brand. She’ll provide feedback and develop strategies for shaping your image online and off.
  • Trusted advisor/mentor: Connect with someone who can help you identify your authentic self to ensure you’re living in alignment with your values. Ideally, this is someone who’s walked in your shoes. This will help you remain consistent, authentic, inspiring, and powerful when expressing yourself.
  • Visual artists: Whether this means photographers, videographers, or graphics and web designers, it’s important to include people who are skilled at crafting a digital persona that’s consistent with what you want to project to the world about you and your contributions.
  • Personal stylist/image consultant: It’s helpful to hire someone who can pay attention to your physical persona to ensure it highlights your best attributes in professional and social contexts.
  • Colleagues, friends, and family: Never forget the people who know you best. They’re your
  • cheerleaders and evangelists — always on hand for support and reinforcement.

With the right support team and tactics, you’ll be equipped with everything you need to blur the lines between business professional and business celebrity. Consider Richard Branson. Between his commitment to espousing pro-employee ethics, his authenticity, and his carefully crafted brand image, he’s known and lauded as much more than a successful businessman. He’s someone we admire as a thought leader and values-driven global ambassador who lives his passion and gives back to others.
In a world where brand, image, and reputation are key professional attributes, it’s critical for any professional to manage how she appears — whether that’s online or off. So get to work building your image and sharing your ideas. A whole new level of success awaits.

A highly sought-after consultant, super connector, trusted advisor, celebrity wrangler, and thought leader, Kelli Richards is the CEO of The All Access Group. She facilitates strategic business opportunities in digital distribution among innovative technology companies, talent and media companies, and brands to foster new revenue streams and deliver compelling consumer experiences. As a trusted advisor, she transforms the quality of people’s lives. Kelli is also the author of the bestselling e-book “The Magic and Moxie of Apple: An Insider’s View.”

Until next time,

 

Kelli Richards, CEO of The All Access Group.

The right mentor will also have the right CONNECTIONS to move any effort forward.  Be sure to ask who they think they can bring to the table around advisorship, possible collaboration and even funding.

How to Create Your Own Industry to Fit Your Strengths

Kelli Richards December 15, 2014

“This article was originally published on LinkedIn”

“Super connector” and “celebrity wrangler” may sound like fictitious superhero names, but you don’t have to wear your underwear over your pants to have your own cool identity. These crazy names have become part of my unique job description, and I wear them with endless pride because they represent the twists and turns of my career path.

ID-100158682By leveraging my core strengths and skills and combining my backgrounds in entertainment and tech, I’ve molded my own brand and carved a unique career path for myself. Having been a talent producer for award shows, cause concerts, and celebrity fundraising events for three decades, I’ve developed a very large network, connecting musicians, actors, comedians, and tech innovators with the corporate world to create performances and campaigns.

This is just one facet of my identity as a celebrity wrangler and a super connector, but there’s a thread that ties everything I do together: my skill for connecting people to create value for both parties, forming catalysts for collaboration and creating networks where amazing work can flourish. The reason I’m so in love with my work is because it all comes from my unique skill set and my own personal passions — and you can create that perfect match for yourself as well.

Here are five ways you can leverage your strengths and skills to define your unique niche:

  1. Turn work into play. Work that comes from your areas of expertise and your passions will be more enjoyable. When you’re able to follow your instincts, ideas flow from you organically. And when you love your work, problems become opportunities to spend time with your passions, and your workplace becomes your playground. Freedom and enjoyment will make you happier, more fulfilled, more confident, more energetic, and more productive.
  2. Appreciate what you lack. When you’re working from your strengths, you also become aware of the aspects of your business that you’re not so skilled at or don’t enjoy doing. It’s important to recognize where your experience falls short, spot the learning curve, and be able to delegate or collaborate to solve the problem. That way, you can stay focused on doing what you most enjoy — and that plays to your strengths.
  3. Individualize your brand. Building a winning brand is all about differentiating yourself from the competition. But how can you differentiate yourself when you’re not being true to your unique strengths? Allowing your own individuality to shine through and shape your work will help your brand story stand out in a big way.
  4. Collaborate powerfully. The only way to achieve powerful collaboration is to know the strengths and passions of everyone involved. If you stay true to your strengths and capitalize on them, you empower your team and colleagues to do the same. What’s more, you enable yourself to find other employees with complementary skills. That way, your project can be fueled by expertise and passion, not compromise.
  5. Tell the world. Once you know who you are and identify and claim it, you’ll find that expressing that identity becomes easier. You’ll feel more genuinely connected to those around you because you’re coming from a clear and energized place where you share what you do with others. Things like social media, networking, and interviews will become more enjoyable and effective because every word you put out will be authentic and meaningful.

For me, my key strength is my network of connections. Knowing I had a passion and a talent for connecting people, I’ve been able to create a successful career that I love. Your new identity could be anything — your own version of the super connector or the celebrity wrangler. But above all, it has to reflect you because whether you’re a “collaborator genie” or a “green-energy explorer,” you’ve got all the makings of becoming your own unique brand of superhero.

Until next time, 

Kelli Richards

CEO of The All Access Group, LLC

PS: The right mentor should also have the right CONNECTIONS to move you forward. Be sure to ask who they think they can bring to the table around advisorship, possible collaboration and even funding. Visit: https://allaccessgroup.com

Photo Credit: Shutterstock 

 

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