Tom Silverman
Kelli Richards
July 6, 2015
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-tommy-boys-ceo-tom-silverman
5 Secrets to Building High-Yield Partnerships
Kelli Richards
June 25, 2015
Every entrepreneur and business leader needs something — money, information, technology, relationships or whatever. Unless that something is the elixir of life itself, chances are someone else can provide it for you. And when you’re connected to a trusted and tight-knit network, the resources you need are typically only an email or phone call away.
Forming strategic partnerships not only creates a powerful reciprocal network, but also propels you toward your goals, exposes you to new insights and optimizes the time and energy you invest in relationships. And these advantages work both ways.
Showing up at networking events is a good start, but it isn’t enough to develop and strengthen strategic alliances that will connect you with the right resources. To build smarter partnerships, consider these time-tested tips: …
4 Expensive Mistakes Your Start-up Could Make-And How to Avoid Them
Kelli Richards
June 12, 2015
June 12, 2015
Inc. Magazine
In business and in life, there are certain dos and don’ts that can decide the fate of your business and your career.
4 Expensive Mistakes Your Startup Could Make — and How to Avoid Them
Kelli Richards
June 11, 2015
As a startup owner, chances are that you have little time to yourself. You’re constantly running from task to task trying to do everything you can to keep your head above water and get your startup off the ground. But it’s during busy times like these that crucial mistakes–some that could be highly detrimental to the fate of your business–are most often made.
In business and in life, there are certain dos and don’ts. Here are four common (and costly) don’ts I often see first-time entrepreneurs make and how to avoid them: …
4 Expensive Mistakes Your Startup Could Make — and How to Avoid ThemRead More »
Michael Solomon
Kelli Richards
June 10, 2015
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-michael-solomon
Will Tidal Make Waves In The Music Industry Or Get Washed Out?
Kelli Richards
May 25, 2015
May 25, 2015
Tech Crunch
In late March, when a group of A-list musicians gathered in Manhattan to show support for Jay Z’s new music streaming service, Tidal, expectations were sky-high.
Read the entire article here: https://techcrunch.com/2015/05/25/will-tidal-make-waves-in-the-music-industry-or-get-washed-out/
Greg Estes
Kelli Richards
May 19, 2015
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-greg-estes
Video Marketing Lessons Small Businesses Can Learn From Big Brands
Kelli Richards
May 7, 2015
Video marketing is one of the best tools that businesses have at their disposal today. For starters, a high-quality or clever video has the potential to go viral, which can get your brand in front of the eyes of millions of people in a single afternoon. Video also can be inexpensive and therefore cost effective, provided you know what you’re doing. If your company is ready to start making videos, learn these marketing lessons from the big brands that you can apply to your campaign:
Apple
Apple may be one of the most successful companies now, but it wasn’t always that way. Much of this company’s recent success can be attributed to the high-quality products it makes and to the unique video campaigns it conducts. Apple’s TV spots are brilliant in their simplicity — many of them feature simple music, stark white backgrounds and little more than the product on display. Apple isn’t attempting to distract the viewer with loud music or flashy graphics — instead, it lets the products speak for themselves.
Lay’s Potato Chips
Lay’s has been experimenting with hugely successful videos in the last several years. The company launched a video campaign called “Do Us a Flavor,” which urged people to visit a specific URL to submit ideas for new potato chip flavors. This campaign was successful because it leveraged the power of the Internet and social media to the company’s advantage. By inviting the audience to participate in the campaign, Lay’s was essentially putting the viewers on display.
While the chance to win $1 million dollars certainly didn’t hurt, Lay’s campaign was successful because it embraced emerging technology in a simple yet effective way by letting those who viewed its videos get in on the fun. It also went a long way towards showing customers that their opinions really did matter.
LifeLock
LifeLock is an example of a big brand that knows how to use successful video marketing for the good of its organization. LifeLock, which offers a full line of identity theft protection services, has won numerous Editor’s Choice awards with leading publications, such as PC Magazine, NetNanny and Geeky Reviews.
LifeLock’s video marketing campaigns have succeeded largely because they stick to a few tried-and-true rules. Each TV spot is packed with information, but still manages to only be around two minutes long. Each spot doesn’t try to cover too much, either. They all pick a single buyer persona and focus on the individual needs of that person. For example, one video focuses on the worries of the online shopper and a separate video focuses on someone who may be using public Wi-Fi in a cafe. This is a successful tactic because the company isn’t trying to tell the whole story in any one video, but rather is creating a series of videos that all work together to sell the same product.
When creating your own video campaign, remember these three examples. Making it simple, engaging your audience and keeping it short are easy ways to help your videos find success.
To your best success,
Stephen, Guest Blogger for the All Access Group
PS: Subscribe to my FREE All Access Group Newsletter https://bit.ly/AAGNewletter
PSS: Listen to an entire library of intimate discussions with industry visionaries https://bit.ly/AllAccessPodcastSeries (Priceless)
Stephen earned his Bachelor of Arts in Film and Video Production at the University Of Toledo College Of Performing Arts in Toledo, Ohio. In addition, he also worked for a big box electronic retailer for three years specializing in high definition audio and video equipment as well as computers and software. He has created almost ten thousand pieces of SEO-driven content for various online clients on topics ranging from the entertainment industry, electronics, computer operating systems and general technology.
Wild Bill Stealy
Kelli Richards
April 30, 2015
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-interviews-jw-wild-bill-stealey
Is It Time to Spring Clean Your Business? Here’s 4 Ways on How to Do It!
Kelli Richards
April 30, 2015
It’s spring! As signs of life begin to reappear outside, you might feel the urge to swing open the windows and tackle that growing pile of clutter that you ignored all winter.
That’s the same feeling that motivates so many people to do some spring cleaning every year. By applying this mindset to your business, you can gain a fresh perspective on your company.
Every year, I try to do some in-depth spring cleaning, and I use the same process each time. Although your needs might vary from year to year, this time-tested approach is sure to return your business to a healthier, livelier, and more profitable state in no time:
- Take inventory of your mindset. The year is 25 percent over. Are you where you want to be with your business goals?
To get your business back on track, take inventory of your mindset and beliefs. Are you operating from a clearheaded, peaceful state of mind and making progress toward your day-to-day goals? Or are you falling into negative habits in your comfort zone that could be impeding your progress?
Chances are you know this stuff intuitively. But taking the time to think through these answers mindfully and proactively will help you steer yourself back on course.
- Get in touch with the right resources. After your personal leadership assessment, consider the business as a whole. Do you need additional resources to help you make necessary changes?
One of my recent goals was to revamp and relaunch my website. I don’t have the skills to accomplish this myself, and it wouldn’t be the best use of my time. So I hired experts to do it for me.
Similarly, be mindful of the fact that your staff might need help attaining their goals or decluttering (and staying decluttered). Consider bringing in outside professionals to get the job done quickly–and correctly–the first time. Make sure to create systems and structures that you can use to stay organized and streamlined.
- Rid your team of physical and mental clutter. It’s amazing what working in a clean, uncluttered workspace can do for your creativity and productivity. Are there external distractions keeping you and your team from working at peak capacity?
If you’re removing physical clutter, knock out one section at a time so you don’t overwhelm yourself. Ask whether an item serves you or is just taking up unnecessary space, and part with it if it doesn’t have a clear utility. You can also create filing systems to contain and conceal items that you don’t need on a daily basis. This way, you can easily retrieve them without taking up valuable real estate. Consider scanning as much paper as possible to conserve even more space.
- Make it a team effort. If you’re making more substantive changes to operations, solicit input and ideas from the team members who stand to benefit. Explain why the process will help them do their jobs better, collaborate more effectively, and be more productive.
Team members who take an active role in the process and feel valued will be more likely to adopt the solution after the cleaning bug passes. To incentivize employees even further, establish a system that rewards them for maintaining the new approach or making suggestions for ongoing improvement.
Spring cleaning is about starting fresh. But you don’t have to wait for spring to sweep your company clean; applying this process any time during the year will yield the same benefits.
Don’t let your efforts to spring clean wither away come fall. Make a conscious effort to rid your company of clutter, negative thoughts, and inefficiency for good so everyone can remain organized and stay focused on the business objectives that really matter.
This article was previously published in Inc.com magazine
To your best success,
Kelli Richards, CEO of the All Access Group, LLC
PS: Subscribe to my FREE All Access Group Newsletter https://bit.ly/AAGNewletter
PSS: Listen to an entire library of intimate discussions with industry visionaries https://bit.ly/AllAccessPodcastSeries (Priceless)
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