Author: Kelli Richards

The 4 Tech Trends That Will Explode in 2016

Inc.-logo-e1446589523237January 25, 2016,
Inc.

These cutting-edge, scalable trends are attracting not only lots of investment, but also great talent — which are two of the key drivers behind any successful startup.

David Butler: Investor, Advisor, Designer, Brand Strategist

David Butler brings over 25 years of experience as an investor, advisor, designer and brand strategist to his current role as Vice President of Innovation and Entrepreneurship for Coca-Cola. Joining the company as its first global head of design, David successfully led the design-driven turnaround of an $80M brand, prompting Fast Company to name him a “Master of Design” and Forbes to elect him to their “Executive Dream Team.”

From Seinfeld to Bieber: How to Engage the Right Celebrity for Your Business?

Celebrity involvement with Celebrities (1)brands and commercial enterprises has become so commonplace that there’s even a buzzword for it: “star-ups.”

From Jay Z and Tidal to Jessica Alba and The Honest Company (not to mention Ashton Kutcher and, well, just about everything!), celebrities love working with companies they resonate with.

But that doesn’t mean getting a celebrity on board is easy. Struggling startups, for example, may not be ready. Even well-funded, established companies should have a meaningful reason to partner with celebrities and be able to offer sufficient cash, equity, or something else that’s meaningful and incentivizes them to want to participate. …

How to Pay Attention to the Whispers When Vetting a Connection?

You know that feeling deep in your gut; the one that tells you not to trust the person you’re talking to? Trust it–it almost always has critical information to share with you if you listen.

I’ve had several occasions in my career where my gut told me not to work with someone. But, because I was in need of the work at the time, I ignored it to my peril. It was always a mistake.

 

I once worked with a startup that had just secured investors–a startup’s dream, of course. Without warning, the CEO completely disappeared; he left the country. He never responded to anyone, and he didn’t pay the consultants or principals what he owed them. He just left and cut off all communication without explanation to anyone involved. …

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