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Live Viewing Services for YouTube Verified Users?
In a day and age largely defined by the creation and expansion of social networking, and sharing, YouTube’s expansion of live video services to all verified users, may not seem so revolutionary or even like a new idea, but it will no doubt prove its versatility. The live viewing services offered by YouTube have slowly been released to the public. The minimum YouTube followers needed to use live feeds has been decreased from its original 1,000, to 100, and now to all verified users. Becoming a verified YouTube user requires the release of various personal information and access to your past YouTube activity, but such data releases seem to be a common practice at this point- used in large part to supplement your user interface, making it a more personal experience. (But this is also a very appealing source of information for marketers attempting to target specific audiences, which can be determined through internet and YouTube use.)
Besides the business arena, on the personal level the options for live sharing on YouTube seem endless: High School football game, Reunion, Graduation, Holiday Dinner? You can share live feeds of all these life and family events with everyone who is unfortunately unable to attend. But such live sharing can extend far beyond the family sharing dynamic. The potential for such streaming was previewed by Red Bull Stratos Mission, which saw a man free fall from the edge of our atmosphere. The event drew 8 million viewers.
Live sharing on YouTube may have just solved problems that die hard sports fan, music fans, and over protective parents have had for years. Is your favorite sports team’s game blacked out, or not being aired while you’re away? You will be able to Tube it. Who needs Slingbox or similar services when you can YouTube it? It is music to the music fans ears; all those who can’t afford concert tickets, or have to work the one time Beyonce is in town? They can Tube it. The point is that YouTube’s live streaming really brings YouTube into a different genre of entertainment; one that may at some point rival television, or if not supplements television, like Xbox One’s new interface, or Google’s attempts at Google TV.
However, perhaps the most immediately useful aspect of YouTube’s live streaming application is that it can work with Google+ Hangout which brings the live streaming to a two-way video broadcast, making meetings, marketing events, or interviews accessible from all over the world, live.
YouTube has put something really special together with its new live streaming service, I don’t want to pay for similar devices but I would definitely spend the extra 30 seconds to verify my YouTube account and reap these awesome benefits.
Until next time,
Kelli Richards, President, CEO of the All Access Group, LLC
PS: Subscribe to my FREE All Access Group Newsletter https://bit.ly/AAGNewletter
PSS: Listen to an entire library of intimate discussions with industry visionaries https://bit.ly/AllAccessPodcastSeries (Priceless)
Coin: Access to All of Your Cards in One
Meet Julie. She is in the grocery store check out line with bags of food piled high on the counter and the cashier says “$51.05.” She takes out her purse and balances it on the very small ledge by the card-swiping machine so she can dig through it to find the family credit card. Julie finds her business account card, the gas card, her Macy’s credit card and even the Barnes & Noble rewards card, but her personal card is lost within the shuffle. After a few more minutes of frantic searching, while the line behind Julie inevitably grows longer, she finds her personal card, swipes, and leaves the store flustered and annoyed.
What if finding your credit cards could be easier…because they were all in the same space. No, I don’t mean just in the same physical space or pocket in your wallet –what if you only had one card, for all of your accounts? Coin, the all-in-one credit card is the solution to Julie’s (and your) frustration.
Coin is a new type of credit card that stores all of your accounts on one card. How can this be possible, you ask? Coin works just like any other credit card and you can swipe it in any machine, only this card comes with out hassle. To choose which account you want to use for each particular purchase, simply click the round button on the card and scroll through each account on the small display screen until you find the correct account.
You’re next question: How do you get all of your cards on Coin? Simply swipe each card using a card reader that plugs into your smart phone and works with the Coin app. Then take a picture of each card so you can keep track of them all.
As for security, Coin is constantly in sync with your phone using Bluetooth Low Energy (BLE) and if you leave it behind, the card recognizes its distance from your phone and will notify you. Doesn’t get much more convenient, does it?
TheVerge.com states that, ”Coin is up for pre-order today for $50, but will cost $100 for new buyers when it ships in summer 2014.”
Will you be taking advantage of Coins simplicity and ditching all of your credit cards that just take up space in your wallet? I know I will. Do you think Coin will be a game-changer for the credit card industry? My guess –in years to come, many more companies will jump on this idea and managing your accounts will become second nature.
Until next time,
Kelli Richards, President, CEO of the All Access Group, LLC
PS: Subscribe to my FREE All Access Group Newsletter https://bit.ly/AAGNewletter
PSS: Listen to an entire library of intimate discussions with industry visionaries https://bit.ly/AllAccessPodcastSeries (Priceless)
4 Unique Gatherings for Thought Leaders in 2014
We live in a rapidly changing world, and it’s not about to slow down in 2014. Here are four exciting events in the coming year that will keep you on the bleeding edge of innovation.
International CES “It’s a lab. A social hub. A marketplace. And a few things they’ve yet to create words for.”
If you thrive on what’s happening at the frontier of consumer technologies, the International CES is where you want to be. Held in Las Vegas every year, it has served as the proving ground for innovators and breakthrough technologies for more than 40 years—the global stage where next-generation innovations are introduced to the marketplace. Far more than a tradeshow, CES showcases more than 3,200 exhibitors, including manufacturers, developers and suppliers of consumer technology hardware, content, technology delivery systems and more; a conference program with more than 300 sessions; and more than 152,000 attendees from more than 150 countries. In 2014, will you be one of them?
SXSW Music & Interactive Anyone who gives a damn about music has to make it to SXSW Music at least once in their lives. Now in its 28th year, South By Southwest Music is the largest music festival and leading music industry event in the world, with more than 2,200 official performers and bands playing in more than 100 venues in Austin, TX. By day, attendees explore the future of the music industry through panels, talks, the Trade Show, and Music Gear Expo. By night, enjoy an amazing selection of musical performances from over 2,200 regional, national and international acts.
If you’re more of a technophile, check out SXSW Interactive, an incubator of cutting-edge technologies and digital creativity, featuring five days of presentations and panels from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable lineup of special programs showcasing the best new websites, video games and startup ideas the community has to offer. From hands-on training to big-picture analysis of the future, SXSW Interactive has become the place to preview the technology of tomorrow today.
SXSW’s Latest Addition, V2V If you march to the beat of an entrepreneurial drum, SXSW has a spanking new offering just for you. V2V is the newest addition to the SXSW family of events, an extension and re-imagining of the legendary SXSW experience with an emphasis on the creative spark that drives entrepreneurial innovation. This 4-day event brings the startup and venture capital communities together with the creative industries that have helped to make SXSW so special. V2V serves innovators and entrepreneurs from across all the industries at the core of the SXSW Family of events – technology, music, film, fashion, health, education, sustainability, and more – as they learn the skills, make the connections, and find the inspiration to take their ideas and talents to the next level.
IGNITION: Future of Digital If you’re an executive in the world of technology, media, entertainment, investing, finance, or the Internet, you want to be at the annual IGNITION event to explore the emerging business models of digital media.
A major land grab is occurring for the digital consumer, and it’s rapidly disrupting longstanding business models. Mobile and social are reconstituting our media experiences. “Media” no longer encompasses just content, but also commerce, payments, mobility, and platforms. Big data, user content, and cord-cutting, always-on: these are key elements defining the emerging web economy.
At IGNITION you can expect a thrilling discussion of the innovation that matters, who will win, and what you can do to keep ahead.
Hope to see you there!
Until next time,
Kelli Richards, President, CEO of the All Access Group, LLC
PS: Subscribe to my FREE All Access Group Newsletter https://bit.ly/AAGNewletter
PSS: Listen to an entire library of intimate discussions with industry visionaries https://bit.ly/AllAccessPodcastSeries
1. International CES – The Global Stage for Innovation
Jan 7-10, 2014 Las Vegas, NV
Register here: https://ces.itnint.com/2014/regonline/RegLogin.aspx
2. SXSW Music, Film & Interactive
March 4-10 Austin Convention Center Austin, TX
Register here: https://sxsw.com/attend
3. SXSW’s Latest Addition, V2V
July 13 – 16, 2014 The Cosmopolitan of Las Vegas Las Vegas, NV
Register here: https://sxswv2v.com/attend
4. IGNITION: Future of Digital #IGNITION2014
November, 2014 New York City
Learn more: https://www.businessinsider.com/event/ignition-2013
4 Must-Have Gifts for the Music Fanatic in Your Life
You’ve eventually got to get creative when it comes to buying gifts for your music lover. They’ve got plenty of collector’s edition guitars, decorative tambourines to hang on the wall and tour merchandise from their favorite bands. You need to start surprising your audio engineer, music student or musician. Give them something amazing and unexpected, and they’ll start to think you’re the best in the world when it comes to choosing presents that really rock. Here are 4 awesome ideas to get you started that are sure to please any music fan.
The Mojave Leather Picker’s Wallet
Photo by matsuyuki via Flickr
Every guitar player carries around a guitar pick. They just never know when they’ll be invited to jam with local musicians, friends, or even famous people they meet while doing audio engineering jobs. A pick is as necessary to a player as cash, credit cards and a driver’s license. Most players keep their picks in their jeans pockets or tucked in their existing wallet with their insurance cards. These aren’t the most convenient places to keep something as tiny as a guitar pick, and they can easily be lost. The Mojave Leather Picker’s Wallet solves this problem by providing a pick pocket directly in the wallet. The pocket holds the pick securely and makes it easily accessible whenever it’s needed. This is a true gift of thoughtfulness and convenience for a music lover. $31.00
Recording the Beatles, by Brian Kehew and Kevin Ryan
Photo by Affendaddy via Flickr
This multimedia book set is any Beatles lover’s dream. This is especially true if the Beatles lover in question is also a music engineer. This highly detailed book goes into exactly how the Beatles recorded everything at Abbey Road.Recording the Beatles is full of technical details you won’t find anywhere else. The technicality of the book makes it intriguing to someone attending an audio engineering school like Pinnacle College. With extras included like a slipcover with the appearance of an old EMI tape box, a poster of the Abbey Road mixer controls, a copy of the handwritten lyrics for “A Day In the Life,” this will be the present of the century for any music lover. $120.00
iRig Pro
Photo by nipotan via Flickr
Lots of today’s audio engineers like to record things on the fly with their iPhones or iPads. However, the sound quality often leaves something to be desired. The iRig Pro remedies this problem. It lets musicians connect any electronic instrument or microphone directly to an iPhone or iPad (4). It has a preamp that matches the output of whatever is plugged into it and also has phantom power for the most advanced instruments and microphones. It is the accessory for allowing crystal clear iPhone and iPad recordings, and your music lover will use it all the time. $150.00
TronicalTune
Many audio engineers and mixers are also musicians on the side. They like to record as well as play. The Tronical Robot Tuner will make playing a lot easier, and you’ll be their own personal Guitar Hero for getting this for them. The TronicalTune is high technology that attaches to the headstock and tuning knobs of any guitar. It then accomplishes the amazing feat of tuning the guitar automatically. It will even re-tune to alternate tuning settings instantly just by pressing a button. It makes playing on stage with a band much simpler and more fun. $330.00
This blog was contributed by Joseph Treece
Joseph is a reporter for an independent music network. He loves everything from shoegaze to top 40 pop to Japanese surf punk.
EOS 3D: A Radical Step Forward for 3D Technology
In recent years, Three-Dimension (3D) technology has seen a steady increase in quality as well as quantity in our everyday lives. Ever since Honey I Shrunk the Kids provided the first interactive movie experience by combining rudimentary 3D film with other sense-tickling technologies, 3D technology has evolved to the sophistication of James Cameron’s groundbreaking film “Avatar,” which revolutionized 3D film. (It is worth noting that the making of the film was delayed 10 years in anticipation of how this evolving technology would enable the film’s intended effects). 3D has now moved even further, creating more interactive experiences in an attempt to render inanimate technology more “life-like.”
Various advances demonstrate this progression: Leap Motion, which creates an interactive cloud that reads hand movements, gestures, and grabs, allowing total control of what you are researching or creating on your computer; indoor Google Maps, which creates a 3D model of the inside of buildings, allowing for a far easier, more interactive option for finding a doctor’s office or mail room; and Google Glass, which combines social media with 3D technology, in effect documenting your life in a 3D platform for all your social network “friends” to see.
However impressive all these innovations may be, they have achieved interactivity only in the abstract sense. The film industry creates 3D entertainment; Leap Motion creates some Star Wars-esque cloud of interactivity; and Google Glass records and shares what’s around you – but none of these 3D technologies succeed in creating something tangible that can be held and beheld, in appreciation of the true genius behind the creation.
But all this has changed with the introduction of EOS 3D – which literally prints 3D objects. These machines are capable of “printing” in plastic, metal, and sand manufacturing, and the appeal to various industries – ranging from aerospace to medical and lifestyle products – is undeniable. Working with tool-less laser technology, EOS 3D manufacturing can produce light-weight yet high-tech components – and for cheap. For those of you who watch Orange County Chopper, the “printing” works in a way similar to how motorcycle enthusiasts customize various parts.
This technology marks a very interesting point in the 3D technology industry. While it may be true today that e-manufacturing relies on clunky, massive devices, the first computer wasn’t exactly pocket sized either – and if you hadn’t noticed, change tends to happen a lot faster these days.
Just imagine owing one of these e-manufacturing devices in the year 2020, a time when they’ll have decreased to the size of a toaster, and being able to materialize whatever you want without leaving the house. Need a screw? Print it. A pen? Print it. A sandwich? … Print it?
Until next time,
Kelli Richards, President, CEO of the All Access Group, LLC
PS: Subscribe to my FREE All Access Group Newsletterhttps://bit.ly/AAGNewletter
PSS: Listen to an entire library of intimate discussions with industry visionaries https://bit.ly/AllAccessPodcastSeries (Priceless)
How to Start a Rabbl: Tell Your Favorite Bands Where to Play, and When
With the advent of various personal music-creating and editing programs (from Audacity, to Garage Band, to Logic Pro) it has become increasingly easy, and more popular for individuals to dive into the independent music industry. Success stories of amateur musicians, making it big from small, at-home “studios,” are rolling in daily.
Girl Talk and Pretty Lights are two recent examples of established artists who “sample” their own music through independent editing, but the method extends all the way back to Dr. Dre. Today, the growing number of “independent artists” and the increase in popularity of underground music is creating fiscal problems for hopeful musicians. Due to widespread legal and illegal music downloads, many musicians have opted to release mix tapes and albums free of charge, using these releases as a sort of promotion for live tours.
The trend of releasing free music in the hopes of generating ticket sales raises new concerns for aspiring artists with small but growing fan bases, such as: Where should I perform? How much should tickets cost? Who will come? Will I make money? In essence, these questions boil down to just one: is performing fiscally worth it?
Enter Rabbl, a new service for hopeful musicians that seeks to “Help Bands Play to the Crowd, Long Before the Show.” Rabbl describes its services in 6 steps: create, vote, reach your goal, find a venue, book the show, and perform. These steps allow artists to choose a town or city and set ticket prices, with a specific goal of selling enough tickets to cover expenses. Fans cast their yes-or-no vote by reserving rights to a ticket. If enough fans “purchase” a ticket, everyone is charged; if not, the show is cancelled. If the gig secures enough attendees, the band moves on to locating a venue, booking the show, and performing. Rabbl holds the money obtained from ticket sales until the performance of the show is verified- by fans, again, on Rabbl- at which point the band acquires the ticket sales revenue.
Rabbl combines a “crowdsourcing” survey machine with the services of Ticket Master, resulting in a promotional database and management tool for aspiring musicians. By equipping emerging musicians with a promotional platform integrated with business analytics – and enabling fans to cast their votes – Rabbl has provided the perfect way to accelerate the growth of “up and coming” independent artists.
Keep your eyes peeled for their success stories – we just might start seeing more of them.
Until next time,
Kelli Richards, President, CEO of the All Access Group, LLC
PS: Subscribe to my FREE All Access Group Newsletter https://bit.ly/AAGNewletter
PSS: Listen to an entire library of intimate discussions with industry visionaries https://bit.ly/AllAccessPodcastSeries
The Short Lifespan Of Twitter’s Ill-Fated Music App
Music has been the lifeblood of many social media services, but it appears that Twitter will not be one of them. Social media music sites have prospered, with CNET reporting that Spotify recently topped $500 million in revenue. At the same time, however, Twitter has decided to fold its hand in the music business and get out of a hashtag-based sound promotion service. What proved to be the sour note in this social media foray?
In The Beginning
Launched in April of 2013, the Twitter #music platform hoped to connect users to music through hashtag searches. With this app in hand, Twitter allowed users to track Tweets from artists as well as search for popular tracks with hashtag searches of label, record, song, or lyrics. Stating that half of all Twitter users follow at least one musician, Twitter launched the mobile app with the hopes of gaining ground on their social media music competitors like SoundCloud. The app allowed musicians to promote new riffs and tracks with a simple update, while users could directly Tweet songs to followers. Twitter never owned any music itself, drawing its tunes from iTunes, Spotify, or Rdio, but allowed free promotion and distribution.
The High Note
Twitter’s music app enjoyed a brief spell of popularity when some celebrities picked up on the promotion. The New York Times reported that Ryan Seacrest hyped up the app as a means of finding new followers and contacts, going so far as to have a dance party with the streaming music function. Twitter #music peaked at number six on Apple’s downloaded app list, but quickly fell down into the mid-thousands. Competitors like Vine, which allow users to play short videos (including music) within a Tweet, enjoyed steady popularity between the 10th and 20th spot of the Apple app rating.
Lessons Learned
Why did Twitter #music prove to be a bust rather than a boom? Several factors contributed to the downfall. First and foremost, social media users preferred to stay with their established music platforms, and social music sites like Spotify never flinched from the release of #music. Users with slower Internet services can load Twitter easily, since the site has a bare minimum of graphics to slow down the latency, but it takes a stronger Internet service to launch the streaming music function. Some people need satellite Internet to stream videos if their local provider cannot keep up. By comparison, DSL and cable Internet may not reach peak efficiency needed to load Flash programs.
Twitter’s Next Venture
Though Twitter took a blow to the chin, the company is sure to bounce back. Mashable reports that Twitter founder Ev Williams has begun to spend “98%” of his time in development of a new site called Medium, a publishing platform with about 30 employees. Whether this new venture does better than #music remains to be seen, but since Alexa pegs Twitter as the 9th most popular site on the Internet, the social music app’s failure to launch will not keep the company down.
Until next time,
Tim Douglas, Blogger for All Access Group
Tim is a music producer and father of 3 young boys. He runs a studio out of his home (which he also calls his sanctuary).
Related Reading: 8 Ways Technology Is Improving Your Health
Kindle Matchbook: A Blazing Digital/Print Marriage
From records to mp3s and photo albums to photo streams, your hard and soft cover books were just another item to be digitalized. Even better, the books you have on your bookshelf can now be coupled with the digital copy.
Amazon’s newly launched program, Kindle Matchbook, has teamed up with publishers and authors to create bundled packages, which allows you to buy the digital version of the books you own or purchase in the future for a discounted price. Amazon states, “For thousands of qualifying books, your past, present, and future print-edition purchases now allow you to buy the Kindle edition for $2.99, $1.99, $0.99, or free.”
The service includes over 70,000 book titles from publishers including HarperCollins, Macmillan, Houghton Mifflin Harcourt, Amazon Publishing, Wiley, Chronicle Books, and Marvel, as well as, many independent authors.
By using the Amazon database, readers can search past book order history to see which of their books are available for the Kindle Matchbook version. Kindle promises to continually add more books from more publishers to the database. Russ Grandinetti, Vice President, Kindle Content stated, “MatchBook enrollment has grown from 10,000 to 70,000 titles in just a few weeks and we expect it will keep expanding rapidly in the months ahead.”
Kindle also boasts that the Kindle Matchbook titles will have all of the same features as regularly priced digital books including Whispersync, Popular Highlights, and X-Ray. Kindle users can also use Matchbook using a free app on smart devices such as the iPhone, iPad, Android tablets and phones, PC or Mac.
Although this revolutionary program will allow more people to access digital versions of their books, the question rises, what does this mean for print editions? Will this program encourage more people to buy the print version of their favorite title, with the incentive of it being coupled with an eBook? Or will this program just replace customers existing print libraries with digital versions and wipe out print editions all together? Please share your thoughts in the comments section.
Until next time,
Kelli Richards, President, CEO of the All Access Group, LLC
PS: Subscribe to my FREE All Access Group Newsletter https://bit.ly/AAGNewletter
PSS: Listen to an entire library of intimate discussions with industry visionaries https://bit.ly/AllAccessPodcastSeries (Priceless)
The War of Superiority: Technology vs Manpower
Video games not only act as a watermark, illustrating modern technological advancement, but may also be a platform to launch further innovation. In the past, we had Nintendo’s revolutionary Wii device that allowed for interactive video game play; today we have Xbox’s Kinect, Playstation’s Move, and Nintendo’s most recent installment of Wii, all allowing the user to step into the virtual video game world and react to simulations with real life movements. In a similar way, scientists have attempted to utilize video game-esque technology to explore, or destroy places and things miles away. From computer simulated and controlled Mars rovers, to the US military’s use of unmanned drones, “video game technology,” may be more vital than you realize for modern advancement. But are wireless, unmanned, technologically driven devices the answer, or is the man behind the toy more important?
In 2009, Spirit, a Mars rover, drove over an unstable top layer of Martian soil and plummeted to its shallow grave, unable to maneuver itself free. But Karl Iagnemma from MIT, researchers from Washington University in St. Louis, as well as the Jet Propulsion Laboratory in Pasadena, have developed Artemis- a program which analyzes the physical rover movement in accordance to soil composition to aid the safe travels of such rovers. Such a model is eerily similar to video games, as the user gives commands, and reacts to movement and stimulus through a screen, as a simulation analyzes every conceivable variable. This invention places more responsibility into the “hands,” calculations, of the program, rather than the “pilot.” 1
In contrast, the United States operates over 7,000 drones, more than 40% by the Department of Defense, many of which are controlled remotely from several thousand miles away. While such technology is so closely related to video games (the “pilots” even control the drone with a joystick,) drone pilots have declared, “It’s irrelevant where you are physically sitting. You’re attached to the airframe, you’re attached to the view that you see, and you’re attached to the laws of armed conflict ……The plane cannot start, cannot fly and cannot release a weapon without us coin it. Human beings are in the cockpit… We just happen to be 8,000 miles away from the plane.” While I don’t doubt the skill and experience it takes to “man” a drone, such proud defiance that the pilots’ skill rather than the drone technology which makes it so deadly overshadows the incredible technological feat that is unmanned drones. 2
So while it may still be up for debate as to whether or not technology or manpower is superior, we can all agree that technological advancements are driven by various mechanisms, one of which is definitely videogames.
Kelli Richards, President, CEO of the All Access Group, LLC
PS: Subscribe to my FREE All Access Group Newsletter https://bit.ly/AAGNewletter
PSS: Listen to an entire library of intimate discussions with industry visionaries https://bit.ly/AllAccessPodcastSeries (Priceless)
Footnotes:
1. Chu, Jennifer. “Terramechanics Research Aims to Keep Mars Rovers Rolling.” MIT’s News Office. N.p., n.d. Web. 22 Oct. 2013.
2. Blackhurst, Rob. “Drone Pilots Say Their Job Is Not Like A Video Game.” Business Insider. N.p., n.d. Web. 22 Oct. 2013.
Google and YouTube: Making Beautiful Music Together (for You to Buy)
Google has its eye on the music industry, and as we all know, Google usually gets what it wants. This time, Google wants to conquer the music industry completely, using YouTube as its foot soldier.YouTube is already owned by Googleand attracts more viewers in that all-important 18-34 age demographic than MTV, as ArtisanTalent.com points out. It’s the perfect vehicle for a music industry takeover, and Google is already setting the pieces in place to make its move. Here are Google’s plans for becoming a major music industry player through the power of YouTube.
The YouTube Music Awards
This is a major part of Google’s strategy to achieve music industry domination. This is a brand new awards show that will debut November 3, 2013 and is expected to rival the 30-year success of the MTV Video Music Awards (VMA) on its first outing according to Mashable,. Once MTV’s VMA is conquered, Google will amp up its promotional efforts to achieve bigger ratings for the YouTube Music Awards in future years than industry award show staples like the Grammys.
Attracting the Interest of Advertisers as Well as Music Industry Executives
The YouTube Music Awards is expected to attract the attention of advertisers and music industry executives alike. It’s been heavily promoted for months, and it is backed by Google’s endless ocean of money. Add to that the fact that YouTube is already creating legitimate music stars of its own who don’t have record company contracts, and it’s easy to see Google’s strategy for changing the music industry’s hierarchy to put itself at the top as a leading producer, as Business Week explains.
Advertisers are already expressing interest in being a part of the YouTube Music Awards. It’s the perfect opportunity for them to put themselves in front of young adults with disposable income. Kia has already signed on as the show’s title sponsor and Google is courting other big-name advertisers to the show. No word has come out as to what Google will be charging advertisers who sign on for the YouTube Music Awards, but according to Div8.net, it’s expected to be up to 25 percent higher than regular advertising rates for a web-broadcast program.
Taking a Leadership Position in Music Production
Google has been putting a lot of time, effort, and money into making the YouTube Music Awards a show to remember. It will be a 90-minute live show with plenty of star power. Lady Gaga, Eminem, and other big name acts have already signed on to perform. The fact that these big music stars are willing to perform and their labels have given their permission for it are both indicators that the awards show is expected to be a big deal. Industry executives are going to watch how Google handles the show to know what kind of competition the company may give them going forward.
The show will be live streaming from YouTube. Cable companies like Direct TV offer HD DVR receivers to customers that allow YouTube to be shown on TV screens for more comfortable viewing. Because it will be launching Google as a respected music producer, it promises to be must-see viewing.
Google has seen the potential to discover and promote new music artists just like Netflix grabbed a piece of the television industry by creating and airing original programming. Now that solid plans are in place and a big kick-off event is scheduled, there’s no stopping Google’s forward momentum in this area. The YouTube Music Awards is Google’s way of telling competitors it’s serious.
William Martin
William Martin knows a thing or two about video marketing.
Chances are, you’ve seen the work he’s done for his clients on YouTube ads.
PS: Subscribe to my FREE All Access Group Newsletterhttps://bit.ly/AAGNewletter
PSS: Listen to an entire library of intimate discussions with industry visionaries https://bit.ly/
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