Category: Music

Beamz Interactive – Play Music with Ease and Add A Visual Element

Beamz logoAre you one of those people who think they can’t play music or will never learn to play an instrument? I have heard people say things like “I’m too old now” or “I’m just not musically gifted.”  Thanks to the great products from Beamz Interactive, you’ll never be able to use those excuses again. Beamz has created a great new interactive music system that uses lasers to enable users to create music. And I cannot think of a better stocking stuffer for anyone in your life….think DJ’s, musicians, educators, music lovers, kids – anybody.  This is one of the most inventive, original products of this decade.

Beamz is a great tool for anyone who wants to make music; from the seasoned veterans to the newcomers. It has over 100 instruments that can be arranged and triggered by breaking the light path of each beam with different gestures. With over 20 presets for different genres, fans of any music will be able to create, mix, and remix their own tracks (or any number of the tracks that come pre-loaded).

With the spirit of giving so prevalent during the holidays, Beamz is giving away free interactive holiday songs as well as original songs created with their technology. They’ve got some great hardware and software bundles too. So if you’re thinking of buying a Beamz system, you can pick up Virtual DJ or Acid Music Studio as a nice stocking stuffer.

For more info on that, head over to https://www.thebeamz.com/free-holiday-songs and check it out.

Happy Holidays,
Kelli Richards
CEO of The All Access Group

Crowd Funding for Musicians

One of the things that I do when I work with clients is help them find new revenue streams and funding sources. They’re two of the most important aspects when it comes to business growth and development. It’s not any different for musicians. If you want to take music from a hobby to a full-time job, you’re going to need funding to survive and support your music. One of the great ways to do this is through online crowd funding platforms.

Crowd funding is essentially like having a fundraiser but it can be utilized to raise money for new companies and projects. There are literally dozens of companies out there, each with their own pro’s and con’s, that help raise money through crowd funding. Some of the bigger ones are: IndieGoGo, Kickstarter, and RocketHub. There are even crowd funding companies that focus exclusively on music such as ArtistShare, Sellaband, and PledgeMusic. One of the best and earliest examples of crowd funding is the rock band Marillion, who raised $60,000 for a U.S tour in 1997 and has since used it to fund the recording and marketing of 3 albums.

The over-arching premise is simple: fans donate what they can with different levels of donations that get different gifts. For example, a $10 donation will get a free copy of the CD they’re funding, a $25 donation gets a CD and a shirt, and a $50 dollar donation gets a CD, shirt, and personally autographed poster. Don’t sell yourself short, even in today’s economy people are willing to shell out the few extra bucks to help local music and get something cool in return. Who knows, those signed posters could be worth big money some day because they helped fund the album that made you famous!

Crowd funding is so much more than a simple fundraiser, it’s a really fantastic way to engage your fans. Many platforms allow, or even require, artists to post updates, pictures, videos, etc as a way of maintaining momentum during their campaign.

Will crowd funding replace traditional funding sources and revenue streams? Probably not; but they are a great way to get those precious few extra dollars that you need to record, produce, distribute, tour, film, etc. With crowd funding, you no longer need a major label budget to put out a great record. Simply ask your fans for help and everyone wins.

 

Kelli Richards, CEO of the All Access Group, LLC

A Lennon Legacy

I’d like to think that we all have heroes, that everyone out there, no matter how successful they are, takes the time to have someone to look up to and admire. John Lennon was always that hero to me.  He lived by his own rules and made a mark that only grows stronger over time.  A few years ago, I was lucky enough to meet his oldest son, Julian, and to share a deeply moving conversation about his dad and the work that he did – and to discuss the work that Julian has created through his charity, The White Feather Foundation.

The White Feather Foundation was started over 20 years ago and embraces environmental and humanitarian issues in conjunction with partners from all around the world, raising funds for a more sustainable, better world for every living being. White Feather has done everything from supporting artists to marching to end bullying to building an orphanage in Sri Lanka.  One project at a time, Julian’s Foundation builds better lives and stronger communities.  In 2008, he was honored by the Better World Environmental Award by Prince Albert of Monaco.

It’s not easy for artists today – the entire industry has changed and then changed gain.  While being fathered by a giant among men, Julian has never been one to stand on the shoulders of his dad, John.   He has carved his own careers as both a musician and a photographer. He has brilliantly built the one thing ALL of us should define and design every day – an inspiring legacy that changes and betters the world of others.

Julian’s latest album, Everything Changes, will be released worldwide early 2013.  In the meantime, we will all wait impatiently, and hopefully support his great work with White Feather.  To send a donation, go to https://WhiteFeatherFoundation.com

A Tribute to John and Steve

In my newest book, The Magic and Moxie of Apple: An Insider’s View, I compared Steve Jobs and John Lennon; two iconic legends of a generation that are no longer with us today. Coincidentally, today is John’s birthday and last week marked the 1 year anniversary of Steve’s death. For that reason, I feel that it is only right for me to pay homage to two of the most inspirational men in my life.

John Lennon was a rock star in every sense of the world. He had it all; the fame, the fortune, the glory, etc but you would never guess it from his bashful demeanor on the camera. Steve Jobs was also a rock star but in a less literal sense. He attained the same iconic level of fame and fortune as Lennon, but through technology. Their success can’t be attributed to themselves alone; they both had an amazing team around them. However, both had the courage and vision to try something new and it worked.

I remember being a little girl when I was 8 years old and watching the Beatles doing a TV special (maybe it was “All You Need is Love”.) Apart from being electrified by their performance, the man behind the curtain playing with all the buttons and knobs (George Martin) lit a spark in me that set me on the career path that brought me to where I am today. As I watched Martin and the Beatles I thought to myself, “That’s what I want to do with my life,” and so I set out to make it happen. Similarly, growing up in Cupertino was the other half of my inspiration. At the time they started, no one knew how great Apple would be, but as the company started to take off I knew that working there would be a dream.

So this is my “thank you” to John & to Steve. Without these two legends, who knows if I would have ever developed personally and professionally into the person I am today. If they’re up there watching over us, I hope they know what a profoundly wonderful impact they’ve had on millions of lives.

Rdio’s New Artist Program

As someone who has built their entire career around the convergence of technology and music, nothing pains me more than to see artists ripped off by advancements in technology. Whether we’re talking about the Napster days of the early 2000s or Grooveshark today, artists continue to be undercompensated (if compensated at all) for their work. While we’ve certainly taken some great strides towards fairly discovering and obtaining music, there is still a lot of work to be done. That’s why I was delighted to learn about Rdio, an ad-free music subscription service.

Rdio was founded in 2010 by Niklas Zennström and Janus Friis, whom you might remember from the illegal file sharing service Kazaa which followed Napster’s demise. Similar to other services like Spotify and Rhapsody, Rdio allows users to stream an unlimited number of songs from their computer or smartphone for a monthly fee. Artists are compensated based on the number of plays their songs get per month. Unfortunately we’ve seen through these services that this model results in artists being undercompensated; often times getting fractions of a penny per play or a check for 4 dollars at the end of the month. Some artists, such as Coldplay and Adele, have kept their latest work off of subscription based streaming services because they feel it hurts album sales.

Today Rdio has announced a new program that aims to compensate artists more fairly and increase fan engagement while at the same time getting new subscribers. The Rdio Artist Program will use artists as recruiters and will compensate them $10 dollars for each subscriber they sign up. Rdio gives the artist the tools to customize their page and share their content on social media. One of my favorite features is the ability to have artists share their favorite songs and playlists that they’re listening to, a feature I always thought iTunes should have. Rdio CEO Drew Larner calls the program a “Win-win” for all parties involved.

With only about 10 million subscribers around the world, it’s hard to say whether or not this program will sink or float but a few big artists are already getting onboard such as Snoop Lion, Scissor Sisters, A-trak, and Chromeo. Could this possible be the next big thing? If it gets artists paid fairly while giving the customer a better experience, let’s hope so.

 

Blog for Black: The Digital Agency

A few weeks ago I had the great fortune of having Matt Ramey, co-founder of Black – The Digital Agency, join me on my streaming radio show (you can find his interview, alphabetically, on my website at  https://allaccessgroup.com/articles-and-resources/blog-talk-radio). Matt shared some great stories from his past, as well as some amazing insights on the music industry and his new company.

Black – The Digital Agency’s services span every aspect of digital media marketing from strategy, design, development, and everything in between. With advertising revenue for traditional media platforms on the decline, it’s no wonder that Black’s approach to digital media marketing has been met with fanfare and critical acclaim. As TV networks consolidate, newspapers go bankrupt, and radio stations get replaced, Black offers best-in-class digital media marketing solutions for the continuously blooming digital media age.

You can find out more by visiting Matt’s website at https://contactblack.com/

Kelli Richards, President and CEO
The All Access Group, LLC

One Thing RIGHT in the Music World: CD Baby

CD Baby is an online distributor of independent music. But they’re not just any online distributor they’re actually the largest online distributor of independent music in the world. Since their start-up in 1998 and mega distribution giant success, CD Baby has paid out over $200 million to artists. That’s not bad considering everyone else in the music industry is claiming that no one is buying music (and everyone is stealing it). One of the most interesting aspects of CD Baby is the fact that the artist, not the label or the retailer, sets the price of their albums and discounts. Perhaps that’s why there are over 300,000 artists on CD Baby today.

CD Baby’s greatness continues to shine through and impact every part of music and the music industry. By supporting artists, doing ethical business in the music industry, and helping new musicians emerge. With all that is wrong in the music industry today, it’s nice to see a company of great people doing great things.

Kelli Richards, President and CEO
The All Access Group, LLC

 

EventFinda – A New Way to Find Events, Concerts, Gigs, Tours…

EventFinda is an amazing new way to market and promote events as well as purchase tickets. EventFinda goes above and beyond today’s standards for event marketing and ticketing. EventFinda distinguishes itself from the competition by not only being a place to buy and sell tickets to events but also syndicates and shares content, as well as offering a path to discover more events and interesting entertainment coming to your area. EventFinda makes the lives of everyone involved with a single event much easier; from the artist, to the promoter, to the PR teams, and ultimately, to the fans and spectators.

As something that started from a kitchen table in 2005 in New Zealand (not exactly Silicon Valley) and spread across the globe to land in the USA this year, there’s no doubt that EventFinda will continue to grow and amaze fans and entertainers alike. Sure, there will always be other websites that you can go to to buy and sell tickets, discover new music or entertainment, learn more about your favorite artist or venue; but none of them will be able to package all of that together like EventFinda.

Kelli Richards, President and CEO
The All Access Group, LLC

Digital at it’s Best: Live From Daryl’s House

Today’s world is fickle, and one of my favorite examples of success during this digital revolution and how digital is bringing new audiences to the best performers of our time is Live From Daryl’s House, started by Daryl Hall in late 2007.  This is music discovery at its best, with Hall taking a simple idea and turning it into web gold. Hall recently said of the show, “I had this idea of playing with my friends and putting it up on the Internet.”  What could be easier, right? Certainly the response has been huge.

In fact, the show has become almost iconic, with applause coming in from a long list of leading names in the industry, including Rolling Stone, SPIN, Daily Variety, CNN, BBC, Yahoo! Music and influential (and hyper-critical) blogger Bob Lefsetz.  This is exactly what veteran artists need to be creating in order to reinvent in the digital age and gain new audiences (and influence) through vibrant collaborations with both established leaders in music and new performers.

Daryl Hall has had a rich and varied career, working with virtually all of the great musicians of modern popular music, as well as entering into new relationships with the best of the latest generation of artists. So far, episodes have featured superstars like Smokey Robinson, Rob Thomas (of Matchbox 20), Robby Krieger and Ray Manzarek (The Doors’), Train, Nick Lowe, K.T. Tunstall, Gym Class Heroes’ Travis McCoy, Fall Out Boy’s Patrick Stump, and soul legends The Blind Boys of Alabama – as well as with newcomers such as Nikki Jean, Grace Potter & the Nocturnals, Canadian techno-rockers Chromeo, Bay Area singer/songwriter Matt Nathanson, and highly touted tunesmith Diane Birch.

He’s also featured my own close personal friend, Todd Rundgren, several times, most recently at Rundgren’s home in Kauai, Hawaii, where they performed a rousing 7-song set, including an amazing cover of the Delfonics’ 1970 hit, “Didn’t I Blow Your Mind This Time.”

Daryl Hall and Todd Rundgren have known one another since their early days inPhiladelphia, and the gig in Hawaii included an old-fashioned traditional Luau Show, burying a pig in the dirt, serving up some poi, hula dancers and a special performance with local musicians of “Bang on the Drum.” Said Rundgren, “It’s always great when friends come all the way out here to visit, but it’s even better when they come to play.”

Hall’s latest collaboration has been with up-and-coming artist Allen Stone, a virtual look-alike for Daryl himself (in both image and musical philosophy).  In fact, that collaboration went so well that Stone is now touring and working with Hall and Oates.

Hall has had an illustrious career, with six #1 singles with collaborator John Oates, including “Rich Girl” (also #1 R&B), “Kiss on My List,” “Private Eyes,” “I Can’t Go For That (No Can Do) (also #1 R&B), “Maneater” and “Out of Touch” from their six consecutive multi-platinum albums—’76’s Bigger Than Both of Us, ’80’sVoices, ’81’s Private Eyes, ‘82’s H2O, ‘83’s Rock N Soul, Part I and ‘84’s Big Bam Boom. The era would also produce an additional 5 Top 10 singles, “Sara Smile,” “One on One,” “You Make My Dreams,” “Say It Isn’t So” and “Method of Modern Love.”

Live from Daryl’s House is being shown weekly in over 80% of U.S. homes in the nation’s top 200 media markets, as well as all of the top 10, including New York, L.A., Chicago, Dallas and Houston. The show also recently won the 2010 WEBBY Award in the Variety Category.

Daryl’s longtime manager, Jonathan Wolfson, and I are working on getting Daryl on my popular weekly digital radio show, All Access Radio.  I’ll keep everyone posted when we finally get a date set. You can sign up for his Newsletter at https://www.livefromdarylshouse.com/emupdates.html

Kelli Richards
President and CEO
The All Access Group, LLC

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Kelli Richards Interviews Evan Lowenstein, Founder of StageIt!

Join me for a great Q&A with Evan Lowenstein.

Click here to listen: Evan-Lowenstein-Interview

Recently named to Digital Media Wire’s list of 25 Execs to Watch in Digital Entertainment for 2011, Evan Lowenstein launched StageIt with the goal of creating a web-based platform that would empower artists to deliver and monetize interactive live experiences.

Most recently, Lowenstein founded and served as President of HookUp Feed, a premier social networking and mobile marketing company whose clients include The Coffee Bean & Tea Leaf, American Airlines, Domino’s Pizza and Cold Stone Creamery.

Previously, he hosted USA Network’s Character Road Trip, a weekly series providing viewers with a peek into the greatest “characters” the country has to offer. Lowenstein was also a recording and touring artist with pop/rock band Evan and Jaron who scored three Top 40 hits, including the Top 10 song Crazy For This Girl.

StageIt is a unique service, answering the pain artists face in a music industry that literally changes and redefines itself every single day. In only six months, StageIt has hosted amazing artists, such as Jerrod Neimann, Chris Young, Plain White T’s, Jaron and the Long Road to Love, Debbie Gibson and Korn.

Kelli Richards
President and CEO
The All Access Group, LLC

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