Category: Articles

Just Because You Have 500+ Connections Doesn’t Mean Your Network Is Healthy

Kelli Richards January 5, 2015

The best way to build solid connections is to earn a reputation of being a person who adds value for others in virtually every interaction you have with them.

You may run a profitable, fast-growing startup, but without an active network of trusted and influential connections, your business probably isn’t living up to its full potential in terms of sales, profits, and growth.

Referrals and connections are the currency of the business world, and taking the time to build and nurture your network really pays off in the form of new leads, personal opportunities, and good old-fashioned social capital.

Even if you have 500+ connections on LinkedIn and a Klout score that’s through the roof, there’s really no way to know how strong your network is without actually testing it.

Here are three ways to assess your network and ensure your connections are happy and healthy:

1. Perform a network audit. To check that your network is thriving, set aside some time each month or quarter to ask yourself several key questions about the state of your community interactions and relationships:

 

To your continued, highest success, 

Kelli Richards, 
CEO of the All Access Group, LLC

How to Create Your Own Industry to Fit Your Strengths

Kelli Richards December 15, 2014

“This article was originally published on LinkedIn”

“Super connector” and “celebrity wrangler” may sound like fictitious superhero names, but you don’t have to wear your underwear over your pants to have your own cool identity. These crazy names have become part of my unique job description, and I wear them with endless pride because they represent the twists and turns of my career path.

ID-100158682By leveraging my core strengths and skills and combining my backgrounds in entertainment and tech, I’ve molded my own brand and carved a unique career path for myself. Having been a talent producer for award shows, cause concerts, and celebrity fundraising events for three decades, I’ve developed a very large network, connecting musicians, actors, comedians, and tech innovators with the corporate world to create performances and campaigns.

This is just one facet of my identity as a celebrity wrangler and a super connector, but there’s a thread that ties everything I do together: my skill for connecting people to create value for both parties, forming catalysts for collaboration and creating networks where amazing work can flourish. The reason I’m so in love with my work is because it all comes from my unique skill set and my own personal passions — and you can create that perfect match for yourself as well.

Here are five ways you can leverage your strengths and skills to define your unique niche:

  1. Turn work into play. Work that comes from your areas of expertise and your passions will be more enjoyable. When you’re able to follow your instincts, ideas flow from you organically. And when you love your work, problems become opportunities to spend time with your passions, and your workplace becomes your playground. Freedom and enjoyment will make you happier, more fulfilled, more confident, more energetic, and more productive.
  2. Appreciate what you lack. When you’re working from your strengths, you also become aware of the aspects of your business that you’re not so skilled at or don’t enjoy doing. It’s important to recognize where your experience falls short, spot the learning curve, and be able to delegate or collaborate to solve the problem. That way, you can stay focused on doing what you most enjoy — and that plays to your strengths.
  3. Individualize your brand. Building a winning brand is all about differentiating yourself from the competition. But how can you differentiate yourself when you’re not being true to your unique strengths? Allowing your own individuality to shine through and shape your work will help your brand story stand out in a big way.
  4. Collaborate powerfully. The only way to achieve powerful collaboration is to know the strengths and passions of everyone involved. If you stay true to your strengths and capitalize on them, you empower your team and colleagues to do the same. What’s more, you enable yourself to find other employees with complementary skills. That way, your project can be fueled by expertise and passion, not compromise.
  5. Tell the world. Once you know who you are and identify and claim it, you’ll find that expressing that identity becomes easier. You’ll feel more genuinely connected to those around you because you’re coming from a clear and energized place where you share what you do with others. Things like social media, networking, and interviews will become more enjoyable and effective because every word you put out will be authentic and meaningful.

For me, my key strength is my network of connections. Knowing I had a passion and a talent for connecting people, I’ve been able to create a successful career that I love. Your new identity could be anything — your own version of the super connector or the celebrity wrangler. But above all, it has to reflect you because whether you’re a “collaborator genie” or a “green-energy explorer,” you’ve got all the makings of becoming your own unique brand of superhero.

Until next time, 

Kelli Richards

CEO of The All Access Group, LLC

PS: The right mentor should also have the right CONNECTIONS to move you forward. Be sure to ask who they think they can bring to the table around advisorship, possible collaboration and even funding. Visit: https://allaccessgroup.com

Photo Credit: Shutterstock 

 

5 Conversation Tools For Nurturing Your Relationship With A Mentor

Kelli Richards December 1, 2014

“This article was originally published on LinkedIn.”

We’ve all longed for a classic mentor-mentee relationship at some point in our careers. We want someone who is savvy and seasoned. We want her to provide the perfect insights and career advice that will help us reach our goals. We want someone who will guide us to our destination.

ID-100211444I’ve been fortunate to have several fantastic mentors during my career at Apple and beyond — and equally as fortunate to have counted Steve Jobs as one of them. These mentors helped me get my MBA, navigate workplace politics, and chart a path to success by bolstering my self-confidence to strike out on my own to forge the unique path I’ve paved for myself.

I recommend anyone who’s just beginning her career to seek a mentor with relevant experiences who can act as a sounding board for ideas; offer feedback, guidance, insights, and wisdom; open doors within established networks; and help you avoid costly career mistakes.

But as with any relationship, you can’t just walk in the door and expect to make an instant deep connection with somebody. Relationships take time to grow. While trust takes time to build, you can use these five powerful conversation tools to make the connection more impactful each time you meet with your mentor.

1. Be reliable. Mutual respect is the foundation of any good relationship and applies to honoring the mentor-mentee relationship, as well. That means being on time and professional for scheduled conversations and meetings, giving your full attention to your mentor when you spend time together, and expressing your sincere thanks at every opportunity. Ideally, you can demonstrate that you’ve acted on your mentor’s counsel and can share your results.

2. Communicate frequently. As a mentee, it’s your responsibility to reach out to your mentor when you need her. You should express your appreciation both verbally and with your actions. Take suggestions to heart, act on them, and send regular notes to communicate your progress and how you’re applying advice. Make it clear that you’re following through so your mentor knows she’s investing her time wisely.

3. Get personal. While the meat of your mentor-mentee relationship will center on lessons you can learn from your mentor’s experience, all good relationships start with active and direct human conversations to build rapport.

Ask your mentor how she spends her free time and what interests her. What does she like to read about, and what topics catch her eye inside and outside of your shared industry? Also, what are her coaches or mentors sharing at the next level that could be instructive?

Insightful questions like these will help you reciprocate within your relationship to send along interesting links she might enjoy. It also allows you to get to know one another on a personal level, which is how you develop trusted relationships that stand the test of time.

4. Tap into hindsight. With her years of experience, it’s likely that your mentor has more insight into your career and industry than you do. Tap into these insights by asking what she would do differently if she were starting over.

Which professional organizations have been worth the investment? Which of her instincts paid off as she navigated the corporate ladder? Her experiences could help you avoid or overcome major pitfalls and challenges and optimize success in your own career.

5. Ask for honesty. Your mentor should always be straightforward with you and never hold anything back, but it’s important that you establish up front that you’re receptive to all types of feedback and that you welcome transparency. She may be the only person in your life who has this type of relationship with you and won’t sugarcoat things or placate you. That honesty will prove invaluable as you progress in your career.

As Antoine de Saint-Exupéry once said, “A goal without a plan is just a wish.” Fortunately, it’s within your power to initiate and develop a relationship with someone who can open doors to the rest: a strategically chosen mentor with valuable experience to share who is willing to shepherd your success and growth.

Until next time,

Kelli Richards

CEO of The All Access Group, LLC

PS: The right mentor should also have the right CONNECTIONS to move you forward. Be sure to ask who they think they can bring to the table around advisorship, possible collaboration and even funding. Visit: https://allaccessgroup.com

Photo Credit: Shutterstock 

The Secret Weapon of Billionaire CEOs and Wildly Successful People

Kelli Richards November 24, 2014

“My article was originally published on LinkedIn”

Picture this: You’ve launched your business, you’re turning a profit, and day-to-day operations are humming along. The company is solid, but you’ve hit a plateau. You know it’s time to take things to the next level, but you’re not sure how best to do it. You haven’t been here before.

If you’ve hit a wall, it might be time to hire a business coach. Sometimes no matter how passionate you are about your business, it takes an outsider’s perspective to see where the company is lacking and identify areas for growth. And that additional insight and shift in perspective can take moments but make a huge difference in your results and the outcome.

ID-100216514Business coaches can give you and your company a fresh perspective and the advantage of experience, but only if you know how to take advantage of what your coach can provide.

What Coaches Bring to the Table 

If you’re unsure about working with a coach, consider that many top CEOs, politicians, and other public figures rely on coaches and mentors for feedback and guidance.

Google’s Eric Schmidt says his best advice to new CEOs is to get a coach, and former Intuit CEO Steve Bennett believes coaches are vital to ongoing professional development. Oprah Winfrey, Bill Clinton, and even Barack Obama have all reported using coaches on a regular basis to advance in their careers.

I myself worked with several mentors at Apple, including the late Steve Jobs. Each taught me important lessons about team-building, collaboration, workplace politics, managing time and priorities, and how to remain confident in the face of challenges.

In addition to all the great professional development advice a coach can provide, she can also give you:

  1. Objective feedback. Being objective about your own company is nearly impossible. You’re so immersed in the day-to-day operations and accustomed to the way things are, you’re probably missing out on ways the business could be better. A coach can offer a fresh take on your strengths and weaknesses as a CEO and on the business as a whole.
  2. A broader network. A good coach can cost as much as a good lawyer, but she’ll instantly prove her worth by connecting you to other powerful people who can help grow your business and advise you on how to leverage and extend your existing network.
  3. Fresh ideas. Good business coaches are people who have a wealth of experience in your industry, which means they will likely have encountered the challenges you currently face — and they understand what’s most critical for you. When you aren’t sure where to take your business next, a coach will often see opportunities you missed.

How to Make the Most of the Relationship 

A coach can do wonderful things for you and your business, but only if you put a lot of effort into the relationship yourself.

Here’s how to empower your coach to help you take your business to the next level:

  1. Take responsibility. Your coach will offer guidance, but it’s up to you to implement her recommendations. Act on her suggestions, and keep her updated on how those strategies are working. Regular communication tells your coach you’re serious about the work you’re doing together. It’s an exchange and collaboration; you must do your part.
  2. Emphasize honesty. No matter how much you might need a pick-me-up, coaches aren’t cheerleaders. You should insist on honest, constructive assessments from your coach at all times. While everyone else might be afraid to tell you the truth about your ideas, your coach may be (and often is) the one person you should be able to count on for honest feedback at all times.
  3. Pick her brain. Your coach can offer a wealth of industry experience, so take advantage of that. Ask her what professional organizations are worth joining, what lessons she’s learned in her own career, and how she achieved her greatest successes. This information helps you understand how you might shape your own career trajectory.

A business coach can be a valuable asset to any executive and leader. A coach can act as a sounding board for new ideas, offer a fresh and honest perspective, and motivate you to take your business to the next level. But ultimately, the success of your business depends on you taking the initiative to work with your coach, being all-in, and making the most of the relationship.

This post was originally published on Inc.com.

A highly sought-after consultant, super-connector, trusted advisor, celebrity wrangler, and thought leader, Kelli Richards is the CEO of The All Access Group. She facilitates strategic business opportunities in digital distribution among innovative technology companies, talent and media companies, and brands to foster new revenue streams and deliver compelling consumer experiences. As a trusted advisor, she transforms the quality of people’s lives. Kelli is also the author of the bestselling e-book “The Magic and Moxie of Apple: An Insider’s View.”

Photo: FreeDigitalPhotos.net

9 Ways to Make a Lasting Impression at Your First Conference

Kelli Richards October 27, 2014

linked-In-150x150October 27, 2014,

LinkedIn Articles

Success in business is all about connections and relationships. And with more and more people working virtually and face-to-face meetings becoming fewer and farther between, the stakes have never been higher for making a good first impression.

Read the entire article here: https://www.inc.com/kelli-richards/9-ways-to-make-a-lasting-impression-at-your-first-conference.html

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