Author: Kelli Richards

Social TV & Second Screen: How Television Captivates Fans Using Social Media

Kelli Richards May 20, 2013

Are you guilty of calling up Carson Daly in the early 2000’s and requesting a song on MTV’s show, Total Request Live? MTV is just one early example of viewers interacting with television. American Idol has also been notorious for enabling fans call in or text to vote for their favorite contestant for nearly a decade, but with the growing popularity of social media, we’re seeing an expansion of audience participation and networks are taking it a step further.

Not only are people requesting music and voting for their favorite talent, –online and through smartphones –but now audiences can interact directly with the stars and other fans, participate in contests and polls, and discuss show predictions, all while watching the show using their smartphones and tablets. This is called Social TV or Second Screen.

Social television is almost essential nowadays. Fans expect to be able to tweet and post along with their favorite characters. Showtime, the Oprah Winfrey Network (OWN), and the teen network ABC Family are just three of the networks that do this flawlessly.

So what are these networks doing right?

Showtime has been known for producing quality content for years, but the network has since stepped it up with the introduction of the Showtime Sync App for iPad. The app encourages viewers to follow along with the app while watching their favorite shows like Dexter, Homeland, and Shameless. As long as the audio is enabled on your device, the app syncs with your television, and allows users to take polls, make predictions, and get exclusive content specific to the episode playing. Users can even test their knowledge of their favorite shows and characters by answering trivia questions.

Incorporating an insiders view through the use of blogging is one of the ways Oprah’s Lifeclass has captured the attention thousands of people. The show airs on the Oprah Winfrey Network and showcases Oprah’s life lessons and advice. Oprah elicited popular bloggers and gave them behind-the-scenes access to the show, so they could share their experiences with the world. Oprah also effectively uses Skype, a video communication system, to directly incorporate viewers into the television program. Viewers can call in and ask questions, discuss their fears, or share success stories.

The family channel, ABC Family flawlessly uses twitter to interact with fans (250,000+). Actors from the popular shows such as Pretty Little Liars and The Lying Game live tweet every episode that airs. Hashtags are even displayed (strategically, I might add) throughout the episode during suspenseful or unexpected moments in the plot, so that fans can take to twitter with their reactions. Viewers have direct access to their favorite characters/actors and are encouraged to ask questions, make predictions, and participate in contests –and are rewarded with real responses. The network has often used twitter as their primary platform to give fans updates about new characters, plot twists, and new television programs.

The driving forces behind social TV and second screen are companies like yap.TV, Get Glue, intoNow, Zeebox, and Blip.TV. The common theme among them surrounds the platforms they offer –apps allowing you to connect to online communities while watching your favorite shows. Let’s take a look at a few of the best.

Yap.TV is an online TV guide with Facebook and Twitter integration and provides content feeds and group chat capabilities. IntoNow uses your television’s audio to recognize which show and episode you are watching and delivers preprogrammed content, similar to the Showtime Sync App. Blip.TV has taken a different approach from the others and showcases content from up-and-coming and well-know producers. The content is anything from reviews to updates to predictions, etc in the form of videos. The platform also has popular social media integration.

These networks have certainly gained a loyal following and continue to stretch the boundaries of social media. Meanwhile the tech companies behind second screen continue to evolve, adding new capabilities & ways to engage over time. Fans are developing an even deeper relationship with the celebrities and characters they love. In what ways do you use social media to interact with your favorite television programs? What does this mean for the future of social TV? What will viewers expect next?

Until next time,

Kelli Richards, CEO of The All Access Group, LLC

Julian Lennon and the White Feather Foundation

Kelli Richards May 15, 2013

In the video below, I talk briefly about my relationship with Julian Lennon and his charity, the White Feather Foundation, who celebrated its huge gala late last week. To Support the White Feather Foundation, please visit: https://WhiteFeatherFoundation.com

Until next time,

Kelli Richards, CEO of All Access Group

Stop Wishing Your Life Away- THRIVE

Kelli Richards May 13, 2013

Fearless people not only live amazing lives and achieve great heights — fearless people take on projects from which the rest of us would run. Thrive! Stop Wishing Your Life Away…

Until next time,

Kelli Richards, CEO of The All Access Group, LLC

Are You Ready to THRIVE?

Kelli Richards May 7, 2013

Do you ever feel like your life is passing you by? Like there are things you’ve wanted to do and make happen, but you just haven’t gotten around to doing them? Do you feel like you’ve been distracted or lived a life of excuses or have felt pressure to keep up with the Joneses, but the harder you try, the more it slips away? It’s time to get real and get empowered. It’s time to THRIVE.

Join me, Kelli Richards, on Friday, June 28, 2013 and learn how to stop wishing your life away.

Date: Friday, June 28, 2013

Time: 9am – 4pm

Location: Silicon Valley Capital Club, San Jose CA

Based on “Million Dollar Consultant” Alan Weiss’s recent book by the same name, this experience will forever change the way you look at the world and empower you to feel and act as the master of your own fate.

Under Alan’s direction, Kelli has condensed and solidified 25 years of working with industry leaders and celebrities to share a very powerful set of skills that will rouse you to set your own course without fear, baggage, intimidation, or guilt.

Thrive! will help you create consistent high points of self-worth (mastery) through the intelligent acquisition and application of skills.

In this powerful one-day workshop you will:

Evaluate what’s working and not working in your life; ID areas for transformation
Develop techniques to create reasonable “stretch” goals for growth
Articulate what legitimate achievements look like for you
Master use of your time, including overcoming distractions
Jettison the energy suckers and bad influences
Mastery of your own life; no longer base your self-worth on outside judgments
Get real about things you’ve said you really wanted to do/have in life but never get around to
Kill cows (throw baggage off the train—no cows will be harmed!)
Act like a success to live like a success
Avoid victim and poverty mentalities; be accountable for actions & adopt an abundance mindset
Deal with difficult people (including yourself)
Recognize and exploit your own greatest assets
Get comfortable with who you are & drive your life autonomously vs. keeping up with the Joneses
Embrace self-mastery and self-direction
Voluntarily discuss obstacles and learn to overcome them
Create a six point, personal plan to ensure that you Thrive!

Investment in your future: $799 registration fee  ($599 if you register before May 15).

In addition, you’ll receive a copy of Alan’s book “Thrive: Stop Wishing Your Life Away” on which this workshop is based; lunch is also included. Register early as space is limited & we expect it to sell out.

Yes, sign me up for Thrive!

Tech Advances for a New Century – Fingerprints as Credit Cards

Kelli Richards May 6, 2013

Imagine going to your local Starbucks and instead of having to rummage through your wallet in the morning, simply pressing your finger to a scanner and walking out. Headache averted. Want to know more? Read on for a 4-minute history and update on Scanning for Payment.

For years various companies have developed innovative, “easy” payment options for purchases at locations ranging from retail stores, to restaurants, to public transportation systems, to small-personal merchants. Businesses life Flock Tag, Square, and others, all feature an accessible, simple ability to allow the fast swipe of a card for payment or – bringing access to individuals and businesses who never accepted credit cards for payment before this due to the clunky technology and equipment. Now it’s as easy as a 1” “square” and an app on your SmartPhone. Yes, commerce has definitely come to the masses.

Square sends its user a card reader which plugs into the head phone dock on smart phones, allowing for users, usually small business owners, the ability to charge sales to cards. Square offers two payment options, either a rate fee per transaction or a flat $275 monthly charge.

Breeze Cards are re-loadable magnetized cards used in the Rail system in Atlanta, Georgia. The cards differ from Subway passes in cities like New York, in that they are reusable; by simply swiping your Breeze card at a kiosk you are able to add rides to the card, which is then swiped upon entering and leaving the “Marta”- subway. This is a huge win for green ecology, all but eliminating the waste of use and use-up passes for other systems, like New York.

The Flock Tag is a step further in this brave new world. It is a “customer loyalty program,” originated in Ann Arbor, Michigan, which aims to replace all promotion cards at local stores that keep count of purchases – basically it works like this: Buy 10 smoothies and get your 11th free. To make it even easier, it combines all stores into one loyalty card. The card is simply swiped after you pay and works with its corresponding phone application to track purchases and promotions. What do ALL of these various cards have in common? They all represent new “revolutionary” forms of payment, and promotion, aimed at simplifying the payment process for consumers worldwide.

While all these cards are revolutionary in their own rights, engineering students at The School of Mines and Technology in Rapid City, a small university in South Dakota, may be in the process of outdoing them all with their implementation of fingerprint scanners as payment.

And while there are privacy issues with this sort of technology, what could be more convenient than paying for your purchases by swiping your finger?

To good to be true? It keeps getting better. If this type of finger payment elicits memories from movies in which someone steals your finger, and you can’t cancel a finger like you can a credit card, the engineers in Rapid City are implementing a live hemoglobin check in the scanner, so only “live” fingers can be used as payment. Gross, maybe? Effective and thought provoking? You bet.

Until next time,

Kelli Richards, CEO of The All Access Group, LLC

Twitter Music

Kelli Richards April 29, 2013

As all of us know, there are countless online music apps and platforms circulating the web, from Spotify, to Pandora, to Soundcloud, to Last.fm – all offering “unique” variations on the music listening experience. Let’s have a quick overview and then I’ll make a few valuable points.

Spotify works with Facebook to allow friends to share music in real time, as they listen.
Pandora lets users pick a genre, or artist, or song and create a playlist accordingly.
Soundcloud targets the artists themselves, allowing recording and sharing, which in turn, appeals to listeners looking for the next great musician or fans seeking sneak peeks of new songs.
Last.fm basically provides an encyclopedia-like amount of information about artists with biographies to similar musicians and popular tracks.

So it comes as no surprise, and it was only a matter of time before Twitter released its own online music player, cleverly named, “Twitter #Music.”

So what does #Music have to offer, and is it even worth using when compared to all the other listener options?

Lets check out the app.

Twitter organizes its music selection into four categories: Popular, which they describe as “new music trending on Twitter;” Emerging, “hidden talent found in the Tweets;” Suggested, “artists you might like;” and #NowPlaying, “tweeted by people you follow.”

The Popular music section is basically Twitter’s version of the iTunes top 100, or the Billboard top 100, except it illustrates the top 40 songs played on Twitter. Is less actually more? The ‘Emerging’ category promises to expose new, up and coming, talented musical groups –probably Indie-Rock bands; ‘Suggested’ is exactly what it sounds like –Twitter analyzes your tweets and follows and provides you with music accordingly (not bad for music discovery purposes); and ‘#Nowplaying’ is pretty self-explanatory.

While the idea of Twitter joining the music sharing industry is a pretty obvious decision, and the categories they break the music down into seems legitimate, and are integrated into Twitter pretty logically, it still is difficult to imagine #music making any real impact in the music sharing space, despite its already massive audience. The sad news is that Twitter has failed to offer any “new” advantages to using its application.

Popular music can be found anywhere. There are far more credible sources for “emerging” talent on sites like Pitchfork.com, or even through Spotify – and “Suggested” tracks has already been mastered by Pandora. However, possibly the biggest flaw in #music is the fact that I could really care less about what people I’m following are listening to. Facebook and Spotify work so well together because they only share information among friends, or at least acquaintances. Twitter is different in that it is a totally different type of social networking. Yes I follow my friends, but I also follow people for news, for sports analysis, for tech advances, or because they may just tweet hilarious, absurd and interesting thoughts.

But that does not mean that I am interested in what Anderson Cooper, Snookie, LeBron James, or what @crapmydadsays is listening to? Not really.

Until next time,

Kelli Richards, CEO of The All Access Group, LLC

Alexis Roddich

Kelli Richards April 23, 2013

1-day Mastermind & Branding Event w/Lunch w/Kelli Richards, Mike Koenigs and MaryAgnes Antonopoulos

Kelli Richards April 15, 2013

“An Introduction to All Access Inner Circle Mentorship”

Friday, April 19, 9:00am-2:00pm

Capital Club, San Jose, CA

Featuring: Mike Koenigs, Kelli Richards and Mary Agnes Antonopoulos on Branding, Social Media & Connections

Your Investment: $147.00

In this 1-day Mastermind & Branding Event with Internet GIANT Mike Koenigs, and Social Strategist Mary Agnes Antonopoulos, Kelli Richards will focus on supporting attendees to leverage and create a powerful online presence and brand, build valuable connections, AND set achievable goals, blow past roadblocks and support other attendees. This exclusive group will work with Kelli Richards and her two valuable guest speakers – serious and respected mentors in their field – to accomplish powerful results. This event is perfect for Entrepreneurs, Creative Thinkers, Professionals, CEO’s, and Small Business Owners.

Kelli Richards will help you:

Create powerful alliances and strategic partnerships that will:
Gain empowering insights and feedback from kindred, like-minded peers that will propel you forward and help you overcome obstacles in your way;
Develop powerful connections in networking to create dynamic collaborations and accelerate success.
Identify the road blocks preventing you from achieving your goals and vision.

Internet Giant Mike Koenigs will share:

Guest Speaker #1: Mike Koenigs, The World’s Highest Paid Online Video Marketing Expert “How to be a Highly Paid Success Story with Cutting-Edge Mobile, Video and Social Media Tools”

Common threads and lessons learned working for over 20 years with clients such as Sony Entertainment, 20th Century Fox, Paula Abdul, Tony Robbins, General Mills, BMW and tens of thousands of customers in over 60 countries
How to become a highly-paid online marketing consultant with today’s cutting edge mobile, video, and social media tools (#1 Bestselling author of “Author Expert Marketing Machines” and #1 Bestselling co-author of “Make, Market, Launch IT!”).
Develop a vibrant video and mobile marketing presence with his software tools, Traffic Geyser and Instant Customer.

Guest Speaker #2: Mary Agnes Antonopoulos, Social Media & Branding Expert, “How to Run Your Entire Social Marketing Campaign in Four Hours a Week”

Mary Agnes will share:

45-minutes: from confusion to an easy, how-to toolkit to create an effective social media campaign in only 4 hours a week:
Easily populate your blog; turn it into a sought-after podcast and YouTube series;
Realistically reach over 80,000 people through Linkedin, Twitter, Facebook, YouTube, iTunes and BlogTalkRadio;
Build a brand that WORKS and attracts people to your website and your social presence;
Do’s and don’ts for newsletters and all things online. Learn how from Social Media Rock Star and Strategist, Mary Agnes Antonopoulos.

Your Investment: $147.00

About Kelli Richards

Matt Swafford www.swaffordimaging.com San Mateo California 2010

Kelli Richards is a recognized thought-leader in digital music and entertainment with deep expertise in digital distribution and branded content, as well as working with a plethora of luminaries and innovators. She drove music and entertainment initiatives at Apple for 10 years, and helped to birth a whole new consumer movement around disruptive technologies & emerging business models. As President of The All Access Group, she has worked closely with a the author of “Instant Customer Revolution,” which explains wide range of start-ups, Fortune 100 companies, and established artists and industry leaders alike as a sought-after strategic consultant for the past 15 years. www.allaccessgroup.com.

About Mike Koenigs

Mike Koenigs is the “2009 Marketer of the Year” winner, entrepreneur, filmmaker, speaker, author and holds a patent in “Cross-Channel” Marketing Technology. He is the CEO, “Chief Disruptasaurus” and Founder of Traffic Geyser and Instant Customer. His products simplify marketing for tens of thousands of small businesses, authors, experts, speakers, coaches and consultants worldwide. His celebrity and bestselling author clients and friends include Paula Abdul, Tony Robbins, Tim Ferriss, Debbie Ford, John Assaraf from “The Secret”, Brian Tracy, Jorge Cruise, Dan Kennedy and Harvey MacKay.

About Mary Agnes Antonopoulos

Mary Agnes Antonopoulos is a respected social media strategist with over 100 successful social branding and marketing campaigns for a variety of clients, including NY Times bestselling authors: Jack Canfield, JJ Virgin, Christine Comaford; plus a long list of entrepreneurs and corporations (including AT&T, Midas and Panera Bread). She has graduated hundreds of entrepreneurs from her 6-week course on social marketing. Mary Agnes speaks all over the country, teaching winning social media tactics and audience building techniques.

Leap Motion, Welcome to the Future

Kelli Richards April 15, 2013

Developers at Leap Motion may be in the process of creating the most revolutionary tool to hit computers in decades: the ability to control your computer using just your hands and simple finger movements. The Leap Motion device is a flash drive size gadget that connects to either your Mac or PC and instantly allows you to manipulate the three-dimensional model on your screen.

Inspired by the idea that it takes 10 seconds to mold clay in real life but 30 minutes using a computer, Leap Motion wanted a way to make “molding virtual clay as easy as molding clay in the real world.” And it seems that with the use of infrared LED’s and several cameras’ the Leap Motion controller has succeeded in revolutionizing the way people will interact with their computers; creating a virtual space above the cigarette sized device, tracking your movements in real time, accurate to 1/100th of a millimeter. What makes this invention so impressive is that the use of this virtual 3D space, allows the user to physically manipulate content rather than simply communicate with it in the form of gestures. (Swiping your hand to the left to change pages, or pinch your fingers to zoom in.)

Wired has declared that Leap Motion is, “the best gesture-control system we’ve ever tested;” and The Verge called the device, “the next big thing in computing.” But how will Leap Motion change the way you use your computer? Imagine surfing the Internet without the use of a mouse- clicking, scrolling, zooming in and out, and rotating images using only your hands. Editing excel sheets could be done with out tediously selecting and dragging data with a mouse and keyboard shortcuts, but instead by simply grabbing and dragging items with yours hands. Envision artists creating, drawing, molding, onscreen images in the most natural way possible- again, with their hands. Imagine doctors manipulating 3-Dimensional images of the human body to help patients pinpoint ailments; or surgeons practicing procedures in controlled environments.

Leap Motion’s cofounder David Holz believes that touch screen tablets are so incredibly popular because of their intuitive nature (in comparison to mice and keyboards), but such technology is limited. Holz has stated, “the fact is that you can’t really do anything with a tablet, with tap and swipe, but it feels natural… We have that same natural experience but we have more power.” And at a price of $69.99, the Leap Motion controller is reasonably priced, setting the stage for it to enter the homes of masses, revolutionizing our entire computing experience soon rather than later.

While currently the Leap Motion controller may be a computer gamer’s dream toy, allowing users to fire guns in a similar motion used by Clint Eastwood in Gran Torino, Leap Motion has declared, “The possibilities are endless, really. Art. Healthcare. Engineering. Gaming. If you can imagine it, we’re pretty confident there’s a remarkable member of our developer community who’s already making it a reality… We know, it sounds too good to be true. But that’s what we specialize in around here.”

You can watch the Leap Motion device in action here: Introducing the Leap Motion

Until next time,

Kelli Richards, CEO of The All Access Group, LLC

Celebrating 50 Years of Being Julian. A Lennon Legacy and a White Feather of Hope

Kelli Richards April 8, 2013

Today is my wonderful friend Julian Lennon’s 50^th birthday. Happy Birthday Jules!

Today is a great day to talk about legacy and connection. I first spotted Julian Lennon when I was a young girl. The Beatles were on TV – they were everywhere by then – this time, however, way on the left, on the side of the stage, sat a young boy, obviously just about my age. To me, he looked lost, almost forlorn. I didn’t know he was John’s son, but my connection to him was immediate and strong. While other friends would go crazy watching for Paul or John, I would closely scan all Beatles concerts and appearances, looking for that young man – who of course, turned out to be Julian.

While John Lennon made a huge effort to be there for his second son, Sean, it was a lesson learned by painfully not being present for Julian’s life after John’s divorce from Cynthia, Julian’s mother.

Several years after John’s passing, Julian’s debut album came out – and like many people did at the time, I actually thought it WAS John. The resemblance between the two was astounding. Of course, it was not a lost John Lennon track – it was Julian singing Valotte – a massively talented artist in his own right. (Like so many children of rock stars, separating his own art from the shadow of his dad’s legacy would not be easy.)

Many years later again, I was lucky enough to meet Julian – to share some strategic ideas and talk about possibly collaborating down the road, should the opportunity arise. We shared a deeply moving conversation that day about his life and his work – and we discussed the amazing (and diverse) body of work that Julian had created to that point – as a musician and as a photographer. (You can see Julian talk about his photography in an interview with CBS Morning Show.)

At our meeting, after a warm greeting and a hug that spoke more of old friendship than new colleagues, I shared with Jules a two-page document filled with ideas and possible points of collaboration down the road, and I suggested that he start a foundation. Not long after, Julian launched his charity, The White Feather Foundation.

White Feather refers to Julian’s experience and belief that his dad reached out to him after he was killed – that if Julian ever saw a white feather, he should know John was present for him. Time passes so quickly. White Feather was started several years ago now. Its work is huge. It embraces environmental and humanitarian issues in conjunction with partners from all around the world, raising funds for a more sustainable world for every living being. White Feather has done everything from supporting artists to marching to end bullying to building an orphanage in Sri Lanka. One project at a time, White Feather builds better lives and stronger communities. In 2008, Julian was honored by the Better World Environmental Award by Prince Albert of Monaco.

And his legacy work doesn’t stop with White Feather – or his music – or his breathtaking photography. Julian has also invested his time, over the last several years, buying and gathering memorabilia of his father’s life and the Beatles’ long journey. In 2011 he published a beautiful coffee table book entitled “Beatles Memorabilia: The Julian Lennon Collection” featuring many of these valuable artifacts.

Today Jules releases the single “Someday” from his newest CD “Everything Changes”; the CD is a breathtaking collection of some of the most beautiful tunes he has ever written – and he took his time with it. It took several years before Jules was ready to release this latest compilation & it was well worth the wait.

Looking at his 50^th year, you cannot miss that Julian has carved “legacy” everywhere in his life. He has built careers as both a musician and a photographer – and now as a curator of his father’s memory. One memory and memento at a time, Julian gathers the pieces, near and far, and builds on the memory and the journey, one feather – and one step at a time. I can’t wait to see what Jules does next, but whatever it is it will have meaning and impact, and I’ll be there to support his efforts.

To Support the White Feather Foundation, please visit: https://WhiteFeatherFoundation.com

Until next time,

Kelli Richards, CEO of The All Access Group, LLC

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Author: Kelli Richards

Julian Lennon and the White Feather Foundation

Stop Wishing Your Life Away- THRIVE

Are You Ready to THRIVE?

Tech Advances for a New Century – Fingerprints as Credit Cards

Twitter Music

Alexis Roddich

Leap Motion, Welcome to the Future

Celebrating 50 Years of Being Julian. A Lennon Legacy and a White Feather of Hope

Search Resources

Topic Areas & Guests

Join our mailing list

As Seen In:

Pages

My Commitment to You

Now is Your Time

Author: Kelli Richards

“An Introduction to All Access Inner Circle Mentorship”

Kelli Richards will help you:

Internet Giant Mike Koenigs will share:

Mary Agnes will share:

About Kelli Richards

About Mike Koenigs

About Mary Agnes Antonopoulos

Search Resources

Topic Areas & Guests

Categories

Join our mailing list

As Seen In:

Join our mailing list

Pages

My Commitment to You

Now is Your Time