An Intimate Talk with Michael Dorf of The Knitting Factory and City Winery
I recently invited Michael Dorf, former chairman and CEO of The Knitting Factory and founder of City Winery, to talk with me on my Blog Talk Radio show, All Access Radio. Michael, being the entrepreneur that he is, started the Knitting Factory, a combination café, art, and performance space housed in Lower Manhattan at age 23. He left the Knitting Factory in 2003 and transformed his career from art and music to incorporate another passion, wine. He created City Winery in 2007, the first fully operational winery in Manhattan.
My path first crossed Dorf’s in 1994 when he produced the Apple MACFEST, the first on going live streaming of music from a club. This was during my tenure running the music initiatives at Apple with a small team. It has been a long time since we’ve connected, but in the interview we both confessed to following each other’s careers on the Internet.
When asked about his early experience with Apple MACFEST and how it opened doors for him he responded, “We were mimicking and experimenting with what we were doing at the Knitting Factory and tried to make it into a large festival with what we were doing with Apple. It felt like experimentation. No one really knew what was going on. We knew this was a potentially powerful tool, but we didn’t really understand it.“ He went on to say, “When you’re a promoter or a true promoter, your role is to connect the music and artists to as many people as you can and do it in a way that makes sense for all parties – the audience, the performers, and the venders. Really, that was the approach we were taking and we just though that was a really powerful way of expanding what we were doing.”
Our interview provided insight into his time as CEO of the Knitting Factory and the bridge between that career and his current venture, City Winery. To hear the full interview, click here.
You can hear my entire interview series on my website at https://allaccessgroup.com under the Resources Tab / BlogTalkRadio.
Until next time,
Kelli Richards, CEO of The All Access Group, LLC