I’m excited to share that one of the start-ups I’ve been working with over the past couple of years, Multiview Media, led by founder/CEO Ray Meadham has launched our multi-camera angle streaming platform. Verizon Media invited us to be one of their spotlight partners a few weeks ago at CES (including a mention by the CEO during his address), and this past weekend we powered a 3-day online fest with one of our partners — JBTV, the long-running music television program aimed at breaking new acts. JBTV provided historic content from its extensive archives and Multiview Media provided its OTT platform to deliver this content at home or via smartphone or tablet – all in a new and interactive way. Featured artists among the two dozen or so during the recent 3-day JBTV Virtual Fest included: Fall Out Boy, Imagine Dragons, BTS, Honne, The Struts, Smashing Pumpkins, Gary Numan, Filter, Portugal the Man, Yungblud, Charli XCX — and others, many of whom played for JBTV early in their careers. Some of the performance footage was pretty rare as a result.
The platform enables content owners in music & sports to stream historic video content or livestream shows in a multi-camera angle format. Described as technology that lets the fan be their own director, Multiview Media allows for a more interactive experience when watching either live shows streaming in real-time or historic content.
While watching concerts (“live” or archival), music fans can switch between camera angles, such as being on stage with their favorite band, as well as choosing which artists or band members to zero in on while they’re watching.
Multiview Media’s technology also opens up a new revenue stream for the music and sports industries, among others. Artists and rights holders are now able to deliver either new live shows or historic content in a new format. This can be monetized in a number of ways, such as pay-per-view, sponsorship opportunities or via new, re-packaged box sets in digital format.
Currently we’re enabling three offerings for the industry — live shows and VOD, and also a unique feature we call “Jumbotron in Your Hand” so that fans can view multiple stages at once at festivals — whether online virtually as with JBTV Fest, or live on-site. Either way, Multiview Media will be able to capture the shows – livestreams, or the return of events after the pandemic – and deliver them in a way that offers the fan full viewing control. Multiview Media can work with an artist or rights-holder to re-visit archival video material that can be re-packaged, re-distributed & re-monetized in a brand new format.
