Author: Kelli Richards

Client Spotlight: MultiView Media

I’m excited to share that one of the start-ups I’ve been working with over the past couple of years, Multiview Media, led by founder/CEO Ray Meadham has launched our multi-camera angle streaming platform. Verizon Media invited us to be one of their spotlight partners a few weeks ago at CES (including a mention by the CEO during his address), and this past weekend we powered a 3-day online fest with one of our partners — JBTV, the long-running music television program aimed at breaking new acts. JBTV provided historic content from its extensive archives and Multiview Media provided its OTT platform to deliver this content at home or via smartphone or tablet – all in a new and interactive way. Featured artists among the two dozen or so during the recent 3-day JBTV Virtual Fest included: Fall Out Boy, Imagine Dragons, BTS, Honne, The Struts, Smashing Pumpkins, Gary Numan, Filter, Portugal the Man, Yungblud, Charli XCX — and others, many of whom played for JBTV early in their careers. Some of the performance footage was pretty rare as a result.

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Bringing Much Needed Joy to the World

I’m a member of the Thought Council of the C-Suite Network run by Jeffrey Hayzlett, a highly sought after speaker, author, thought leader & the former CMO of Kodak.  A bright light emerged in a recent Zoom session from an inspiring woman named Sheryl Lynn who shared her vision of sparking more joy in the world.  This is her passion and purpose and it’s infectious — so much so that I’ve signed on as an ambassador of her organization to help make cultivating and expressing more joy a global movement. Read More ▼

Client Spotlight: AmplifyX

A trend that’s been growing over the past couple of years is one of investing in music and art as alternative asset classes for diversification in one’s portfolio – alongside other established categories like fine wines, rare automobiles, exotic watches, precious metals, and real estate. It seems stressful economic times often underscore the appeal of alternative assets like these. There’s a reason for this influx of late: music royalties and intellectual property (IP) have become desirable investment targets given royalty payments often remain steady over time despite fluctuations in the stock market. For buyers, artists’ catalogs are commodities that can be traded like gold or oil. “If the investment is good, if you’re investing in proven back catalogs, they tend to perform really well independent of any stock movements,” music business writer Cherie Hu. “If you’re investing in a tech stock, a lot of the bigger tech stocks move in the same direction a lot of the time. Investing in music royalties escapes that co-dependence. It’s pure passive income. You’ll make money in your sleep from it. It doesn’t require any proactiveness.” While it may seem odd to think of songs as investment assets, Goldman Sachs has predicted music revenues will more than double to about $131B by 2030 so putting money in songs could prove a pretty wise strategy to diversify a stock portfolio. Read More ▼

Unintended Casualties of the Pandemic

There have certainly been many casualties during the pandemic — loss of life, loss of jobs, and so much more. But small business providers and communities have also been directly impacted by the loss of many vital stores, restaurants, and of service providers. In my own community, I had a favorite restaurant that I frequented several times a week over the past 25 years (kind of like my Cheers) called Hobees. It did not survive. …

Client Spotlight: JEENI

I’ve decided that I’m going to write blogs periodically about some of the cool clients I’m fortunate enough to work with. One of them is a UK-based venture called JEENI run by long-time client, colleague and friend — Mel Croucher; a legend in the UK games industry. Simply put, JEENI is a multi-channel streaming service for independent musicians and performers, providing a unique showcase to put undiscovered talent in front of a global audience. JEENI artists get to keep 100% of everything they earn from the sale of their music and merchandise. JEENI audiences are given the power to vote, donate and be rewarded too. …

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