Jim Guerinot
Kelli Richards
October 30, 2013
listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-jim-guerinot
Andrew Romans
Kelli Richards
October 28, 2013
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-andrew-romans
NASA’s Stunningly Beautiful Space Now on Instagram!
Kelli Richards
October 28, 2013
Early last month NASA announced its decision to enter the social media game, creating and maintaining a presence on Instagram. While such a decision may not have monumental significance to either NASA’s space programs or the every day lives of the majority of people, it is definitely an awesome decision with various benefits that may brighten all of our days.
Instagram created a pretty ingenious niche in the social media industry, by basically combining key features of its two largest predecessors: Twitter and Facebook. By taking the best of both worlds, Instagram is an incredible social media magnet (and entertaining time waster.) Twitter thrives on the idea of short, to the point, messages, almost trains of thought, being shared across the web, while Facebook focuses more on longevity, providing easy to scroll timelines of the “social life” of users, for the most part documented through images and pictures.
Well Instagram does both. Bringing quick, thought “process-esque,” sharing to photographs (of course with pretty cool, retro picture effects.) And while Facebook focuses on connecting “friends,” we can probably generalize that statement to “acquaintances,” and Twitter connects friends but most importantly celebrities and athletes to the average Joe, Instagram once again does both, which brings us back to NASA.
Beyond seeing what your friend’s eating in the “Valencia” color effect, or a squirrel searching for a nut, you can see the New York Knicks pre game workouts, Snoop Dogg, or Lion, smoking, and now beautiful images of space, courtesy of NASA. NASA’s public visibility has shrunken over the years as the Space Shuttle program is no more. So, what better way to keep the public informed about the amazing space exploration that is still going on than to share amazingly stunning photos from space? “We’re constantly looking to expand our social media portfolio to include tools that will best tell NASA’s story of exploration and discovery,” NASA Press Secretary Lauren Worley said in the statement announcing the new initiative.
So next time you’re waiting for a train or standing in line for coffee, check out NASA’s Instagram, stare at some star formations, some nebulas, comets, cool stuff; and it may spark your interest. This may be a genius way to increase interest in space exploration, especially amongst the younger crowd who’s on social media 24/7.
Until next time,
Kelli Richards, President & CEO of the All Access Group, LLC
An Inspiring Leader & Mentor: Alan Cohen
Kelli Richards
October 21, 2013
As a coach and a mentor myself, I think it is very important to have your own coaches and mentors in life and in business. I’ve been privileged to have a mentor whom I don’t know if I could grow my business or career without. Alan Cohen has written about 24 bestselling self-help and personal development books, and he is my mentor in my coaching practice.
Working with this powerhouse has allowed me to stand on the shoulders of giants and accelerate the success of my own business in ways that are too numerable to mention. I work with Alan every day, and I learn new things from him every day. I have been trained and coached in his coaching methodology and he just brings so much vibrancy to my life and so much substance to my work. In fact, I am one of only a handful of coaches invited to be part of Alan’s Foundation for Holistic Life Coaching.
Alan is best known for being a contributing author to the New York Times #1 bestselling series Chicken Soup for the Soul. He has also authored the bestselling books The Dragon Doesn’t Live Here Anymore, and the classic Are You as Happy as Your Dog.
His newest book, Enough Already, gives readers the tools to gain a new perspective about what is present in life and see the many opportunities in somewhat mundane situations. This book gave me a refreshing look at all of the possibilities in my life, and I would recommend it to anyone who is still searching for ways to be present in their daily lives.
Alan has a wisdom and vision of personal and professional growth that I find truly inspiring. He brings lessons of encouragement and empowerment to each of the people he works with.
“Do not wait until all the conditions are perfect for you to begin. Beginning makes the conditions perfect.”
It’s ideas like this that have formed much of my own coaching practice and formed the trajectory of growth in both my personal and professional life.
My clients directly benefit from my having worked with Alan on a daily basis. I encourage everyone to seek out a powerful mentor to coach your own success and your own progress. I feel privileged to know and work with Alan Cohen and I want to bring that success to you as well.
Until next time,
Kelli Richards, President & CEO of the All Access Group, LLC
PS: Subscribe to my FREE All Access Group Newsletter https://bit.ly/AAGNewletter
PSS: Listen to an entire library of intimate discussions with industry visionaries https://bit.ly/AllAccessPodcastSeries (Priceless)
Hooked on TV or Apple TV or Maybe Both?
Kelli Richards
October 14, 2013
I have been hooked on my Apple TV ever since I set it a few months ago. The small sleek black box lounging comfortably next to my cable box has become a symbol of home and comfort. My Apple TV is my friend. It carries all of my music, movies, and TV shows around for me. I access iTunes, Netflix, Hulu, Youtube, HBO Go, ESPN, etc.
It seems that a lot of people have also thoroughly enjoyed the entertainment possibilities Apple TV provides. Since January 1, 2013, 6 million 3rd generation Apple TV units were sold. According to Nielson, 98 percent of homes own a TV. Most people have some kind of device hooked up to their television whether it be the Apple TV or some other DVR entertainment device.
The updated software, which integrated iTunes Radio and various other applications included several Disney channels, the Smithsonian Channel, the MLS, Vevo, and the Weather Channel. While I continue to find new and fun ways to use Apple TV, the honeymoon period of owning such a fantastic device has not subsided. Being able to access an entire iTunes library on a TV seems like an incredibly exhilarating experience. Apple even manufactured an incredibly sleek controller that screams Cupertino!
Not to undermine the obvious success that Apple TV has accumulated, Keith Loria, a writer for CMO.com, has written an extensive article documenting the short falls of “television complimenting devices,” and points to societal norms as a possible reason for a plateau effect on sales and uses. He writes, the TV is still very relevant, “because of the family and group dynamic of watching TV together in households.” (1) He goes on to quote Jay Miletsky, CEO of Sequel Media Group, stating, “The TV experience is a completely different experience that the experience of watching video content on a PC or mobile device. For one thing, TV is more communal- you watch with your friends or family, while PCs and mobile devices are more isolating… TV is a more of a ‘lean-back’ vs. ‘lean-on’ experience, where people watch TV with more of a relaxed attitude that they do strictly Web content.” (1)
While such societal tendencies to communally watch television –or entertainment in general –may for the time being put a ceiling on auxiliary entertainment devices. Erik Dochtermann, CEO of KD+E, a media research agency, believes that in “the long term, the spread of TV viewing to other mobile devices will be more rapid as the younger generation gets older, as their viewing habits are significantly different than the previous generation.”(1) Which may lead to way more impressive and integrated entertainment devices, but for now Apple is the King of such a genre of entertainment, and I would put my money on them continuing its superiority in the future.
1. Loria, Keith. “Insight/ Traditional Media.” New Life For Old Media. N.p., n.d. Web. 01 Oct. 2013.
Until next time,
Kelli Richards, President & CEO of the All Access Group, LLC
PS: Subscribe to my FREE All Access Group Newsletter https://bit.ly/AAGNewletter
PSS: Listen to an entire library of intimate discussions with industry visionaries https://bit.ly/AllAccessPodcastSeries (Priceless)
Bruce Burtch
Kelli Richards
October 7, 2013
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-bruce-burtch
iTunes Radio: Have They Hit It Out of The Park?
Kelli Richards
October 7, 2013
Customizable, user integrated, radio stations have become the norm on music playing services, from Pandora to Spotify to fm.Radio; so it was just a matter of time before Apple’s iTunes developed and released a radio application of its own. And in classic Apple style, the iTunes Radio (accessible directly through iTunes, after downloading the new software) hits it out of the park.
Similar to its competitors, iTunes Radio, allows the user to create personal radio stations based on a specific artist, song, or genre. But where iTunes Radio differs from other learn-on-the-fly radio stations is the option to listen to 250, DJ created and genre organized stations. Featured stations range from The Beatles Radio, to the Voice, to “Miley Cyrus Bangerz,” Diplo tracks, and of course iTunes Top 100. In this way iTunes Radio reminded me of Sirius Satellite and other satellite car stations, offering unique, specific music.
But in exploring iTunes Radio, I picked several categories to study in comparing it with its competitors; the categories being: price, and music recommendations. In terms of price you can listen to iTunes Radio for free if you’re okay with listening to advertisements. However if you own an iTunes Match account, $25 a year, which allows you to store all your music in the iCloud and access it on any device, you can listen to iTunes Radio ad-free. Such a deal. Pay for music accessibility and the absence of ads is offered through Spotify as well; Spotify offers free use, with ads, uninterrupted music on a laptop or desktop for $4.99 a month, or uninterrupted music anywhere on all devices for $9.99 a month.
Pandora also offers a free service with advertisements, or an upgrade with similar deals to iTunes Radio and Spotify for either $36 a year, or $3.99 a month. Another great feature of iTunes Radio that can’t really be matched by its competitors is the ability to purchase a song you have recently discovered, again through iTunes Radio, and have it available in your music library. And you own this song, its not just saved in a queue!
Now on to what I think is obviously the most important aspect of iTunes Radio: the music. In this field, at least at the moment, I don’t quite see iTunes Radio competing with Pandora, in that Pandora offers more than 500 genre-based stations, and more than a million songs from more than 100,000 artists. (iTunes claims they have the most, but haven’t put a number on the “most”). It may be this extensive music catalog that Pandora has acquired that makes its music recommendations not only more accurate but more fun.
I can’t tell you how many new songs and artists I have discovered listening to Pandora radio, and in the few hours that I experimented with iTunes Radio I didn’t come across one “new” artist that I hadn’t heard of. This may just be a result of Pandora being in business longer and perfecting the art of recommending music, but to me they clearly had the advantage in this area. In addition, Pandora’s option to learn more about the playing artist and song lyrics is just a nice touch, aiding in your ability to “discover” new musicians.
That being said, iTunes Radio claims the more you use it, the better the recommendations. (Would you expect them to say anything different?). But for now it reminds me of iTunes “Genius recommendations on steroids.” But they have room to grow and most likely will.
Until next time,
Kelli Richards, CEO of The All Access Group, LLC
Jay Samit
Kelli Richards
October 6, 2013
Listen to the entire podcast here: https://allaccessradio.libsyn.com/kelli-richards-interviews-jay-samit
Bestseller Event
Kelli Richards
September 30, 2013
“5 Steps to Writing and Launching a Bestseller”
Come to this 1-day Workshop and Gourmet Lunch featuring the LEADERS in How to Write a Bestseller and Build REAL Online Branding.
AUTHORSHIP is the KEY to being a RECOGNIZED LEADER
Friday, November 15th, 9:00am-4:00pm
with Gourmet Lunch and High Powered Networking
Featuring: Kelli Richards, Bud Smith, Joanne Lehmkul, Mary Agnes Antonopoulos and some surprise guests: Bestselling Authors and Leaders.
Your Investment: $297.00 EARLY BIRD until 10/15/13 ($397 after 10/15)
Come to this 1-day Workshop and Gourmet Lunch featuring the LEADERS in How to Write a Bestseller and Build REAL Online Branding.
In the last two years, I’ve written 2 Amazon bestsellers, and what I’ve learned is that moving a book from idea to fruition to LAUNCH to success is a huge undertaking.
If you haven’t written a book yet, this is a MUST do to be seen as a leader in your industry. Join me and 4 amazing speakers as we expertly cover theTOP 5 Steps in writing and launching a bestseller!
1. Book Development – What’s Your BEST / Next Book?
2. Write for Your Audience, not Yourself
3. Create Your Publishing and Marketing Plan TODAY
4. Build Your Author Platform
5. Cracking the Code for Amazon Bestsellers
This event will focus on supporting attendees to leverage and create a powerful authorship PLAN and online presence and brand, recruiting valuable brand advocates to build a successful launch, AND blowing past roadblocks around writing, while providing networking opportunities to get to know – and support – other attendees.
This exclusive 1-day event will give you the opportunity to work personally with Kelli Richards and her valuable guest speakers – serious and respected mentors in their field – to accomplish powerful results and learn to use AUTHORSHIP to showcase your LEADERSHIP. This event is perfect for Entrepreneurs, Creative Thinkers, Professionals, CEOs, and Small Business Owners.
Our Host: Kelli Richards
Kelli Richards is a recognized thought-leader in digital music and entertainment with deep expertise in digital distribution and branded content, plus experience working with a plethora of luminaries and innovators. She drove music and entertainment initiatives at Apple for 10 years, and helped to birth a whole new consumer movement around disruptive technologies and emerging business models. As President of The All Access Group, she has worked closely with the author of “Instant Customer Revolution,” which explains wide range of start-ups, Fortune 100 companies, and established artists and industry leaders alike. She has served as a sought-after strategic consultant for the past 15 years.
Kelli Richards will help you:
- Define your BEST / NEXT book and define what your audience wants to know;
- Develop powerful connections that lead to speaking opportunities and a recognized role as a Thought Leader in your industry;
- Identify the roadblocks preventing you from achieving your bestseller goals.
Floyd Earl ‘Bud’ Smith 
Bestselling Author and Speaker, Bud Smith
Million-selling author Bud E. Smith has written about creating Web pages, green computing, and healthy eating using chia seeds. Bud has also helped create technology products for blind people and launch protests for slowing climate change. He holds a BA from the University of San Francisco and an MSc from the London School of Economics and is currently based in Oakland.
- Common threads and lessons learned from for over 20 years of writing.
- How to become a bestselling author over, and over, and over again!
- Using a pen name to help build your brand.
- How to LEVERAGE your bestseller status to be a sought after author and speaker.
Bestselling Editor, Mary Agnes Antonopoulos
Mary Agnes Antonopoulos, Social Media & Branding Expert, “How to Crack the Amazon Code & Use Your Social Presence to Launch Your Bestseller.” Mary Agnes is a respected social media strategist with over 100 successful social branding and marketing campaigns for a variety of clients, including NY Times bestselling authors: Jack Canfield, JJ Virgin, and Christine Comaford; and Amazon bestsellers: Libby Gill, Kelli Richards, and many others.
Mary Agnes will share:
- 45-minutes: Going from confusion to an easy, how-to toolkit to create an effective social media campaign in only 4 hours a week to LAUNCH your Book;
- How to Crack the Amazon Code to reach #1 in your category;
- Realistically reach over 80,000 people through Linkedin, Twitter, Facebook, YouTube, iTunes and BlogTalkRadio to help you launch your book!
Professional Authors’ Assistant, Joanne Lehmkul:
Joanne Lehmkuhl is the Owner and Founder ofVirtual Ms. Moneypenny, LLC. Her specialties include marketing support, client relations, group coaching programs, online research, business systems and resources, and publishing services. She holds a certification in Internet Marketing and is also a certified Professional Author’s Assistant. In addition to serving as Director of Finance for Women in Consulting (WIC), Joanne is also a member of the Mountain View Chamber of Commerce and Business Networking International (BNI), Premiere Chapter, where she serves on the Mentor Committee.
Joanne will share:
- 10 tips for new authors that guarantee non-fiction success;
- Book Development, Publishing and Marketing Planning;
- Have Clear Positioning and the Beginnings of an Author Platform AND Create an Online Media Kit!
Your Investment: $297.00 EARLY BIRD until 9/20/13
About Regale Winery:
Inspired by Italian landscapes and Old-World villas, Regale Winery provides an opportunity to share the relaxed and sophisticated lifestyle that surrounds the production of wine.
Time seems to stop upon walking into our colorful and intimate garden vignettes featuring beautiful fountains, a spiral herb garden, outdoor fireplaces, a bocce ball court, and a traditional wood-fired oven. Three varieties of olive trees line the property from which we hand-pick and press the olives to produce our Estate Olive Oil.
Welcoming and intimate, the second floor dining room features a vaulted travertine ceiling, Italian fresco paintings, Venetian plaster, and ornate fireplaces to create an old-world Tuscan atmosphere. The room opens onto a heated, open-air terrace with breathtaking views of the coastal range and our formal gardens.
Just ten miles from downtown Los Gatos with no sharp turns or intimidating roads, experience Old World wine country without flying overseas or leaving the foothills of Silicon Valley.
An Interview with Paul Myers, Canadian Author, Musician & Journalist
Kelli Richards
September 26, 2013
My recent Blog Talk Radio guest was Paul Myers. Paul is a Canadian author, journalist, musician, and songwriter, and the brother of comedic actor, Mike Myers. After a brief stint as songwriter and frontman for indie rock band, The Gravelberrys -which enjoyed a moment of fame with their alternative hit “Wonder Where You Are Tonight”- Paul began devoting most of his time to music journalism.
Paul’s first book was the authorized biography of the Bare Naked Ladies, called “Public Stunts, Private Stories,” which was published back in 2001. He wrote his second biography in 2007, “It Ain’t Easy: Long John Baldry and the Birth of the British Blues.” He later wrote the script for John Orchards film of the same name, which lead to Myers’ nomination for a 2008 Gemini award for best writing in a documentary program or series.
You can hear our full interview on my website at https://allaccessgroup.com under the Resources Tab/BlogTalkRadio
Until next time,
Kelli Richards, CEO of The All Access Group, LLC
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