Author: Kelli Richards

Andy Cunningham, Strategic Marketing and Communications Expert

Kelli Richards March 2, 2016

Andy Cunningham is the Founder of Cunningham Collective, an innovation to market firm that helps enterprises and start-ups through challenges of traction, transformation, and turnaround. An entrepreneur at the forefront of marketing, branding, positioning and communicating “The Next Big Thing,” Andy Cunningham has played a key role in the launch of a number of new categories including video games; personal computers; desktop publishing; digital imaging; RISC microprocessors; software as a service; very light jets; and clean tech investing. …

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Zeeshan Zaidi, Ticketmaster

Kelli Richards February 23, 2016
Zeeshan Zaidi is the General Manager of Artist Services at Ticketmaster, a division of Live Nation Entertainment, where he works with artists, managers, agents, promoters and labels to help make tours more successful through leveraging Ticketmaster’s marketing reach, data insights, and commerce opportunities. He’s also the lead vocalist, songwriter, guitarist, and founder of alternative rock band The Commuters.
…

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The 4 Tech Trends That Will Explode in 2016

Kelli Richards January 25, 2016

Inc.-logo-e1446589523237January 25, 2016,
Inc.

These cutting-edge, scalable trends are attracting not only lots of investment, but also great talent — which are two of the key drivers behind any successful startup.

David Butler: Investor, Advisor, Designer, Brand Strategist

Kelli Richards January 21, 2016
David Butler brings over 25 years of experience as an investor, advisor, designer and brand strategist to his current role as Vice President of Innovation and Entrepreneurship for Coca-Cola. Joining the company as its first global head of design, David successfully led the design-driven turnaround of an $80M brand, prompting Fast Company to name him a “Master of Design” and Forbes to elect him to their “Executive Dream Team.”
…

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From Seinfeld to Bieber: How to Engage the Right Celebrity for Your Business?

Kelli Richards December 14, 2015

Celebrity involvement with Celebrities (1)brands and commercial enterprises has become so commonplace that there’s even a buzzword for it: “star-ups.”

From Jay Z and Tidal to Jessica Alba and The Honest Company (not to mention Ashton Kutcher and, well, just about everything!), celebrities love working with companies they resonate with.

But that doesn’t mean getting a celebrity on board is easy. Struggling startups, for example, may not be ready. Even well-funded, established companies should have a meaningful reason to partner with celebrities and be able to offer sufficient cash, equity, or something else that’s meaningful and incentivizes them to want to participate. …

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