Resources
The Magic of Asking for What You Want

Do you believe you can have virtually anything you want? I do.
We all have a magic wand that can help us achieve our desires, but we forget that we do and overlook the power at our disposal to dramatically increase the odds of having what we say we most want in our lives. We simply need to make requests of others and ASK for what we want. That’s the big secret and the big opportunity.
I’m often asked about my experience in having Steve Jobs as a mentor for many years — and how that came about. We both grew up in the same town (Cupertino, CA) in what would become known as Silicon Valley; Steve was seven years older than I. When I was in high school, I was a member of a group called Future Business Leaders of America (FBLA), and we were challenged with approaching someone in business who we admired to ask if they’d be open to mentoring us. I chose Steve because I saw his genius early on (even at my young age) and was fascinated by Apple as the Wonka factory in my own backyard. I approached him at one of a couple of favorite healthy restaurants in town that I’d see him at periodically when I went out with my Mom.
So, don’t overlook the fact that you too have the ability to ask for what you most want. Don’t be afraid to do so. You won’t always be met with a favorable reception, and you won’t always get what you want. You may need to ask a whole bunch of people. But if you keep at it, and start to refine your approaches in ways that dramatically increase your chances of success, odds are you’ll start to notice more favorable outcomes that move you closer to your goals time and again. I can almost guarantee that the results of you reaching out and asking will be well worth the effort. Choose to go for what you want vs settling for the status quo, be patient but persistent if need be, and you’ll literally propel yourself closer to having what you say you most want. So, give it a go!
Nine Steps to Making Change Easier
Los Altos Hills Living, February 2021.
Change doesn’t have to be hard; here are some tips to make it a smoother process.
Read the entire article here: https://kellirichards.com/wp-content/uploads/2021/02/KR-article_LAH-Mag_February2021.pdf
Client Spotlight: MultiView Media

I’m excited to share that one of the start-ups I’ve been working with over the past couple of years, Multiview Media, led by founder/CEO Ray Meadham has launched our multi-camera angle streaming platform. Verizon Media invited us to be one of their spotlight partners a few weeks ago at CES (including a mention by the CEO during his address), and this past weekend we powered a 3-day online fest with one of our partners — JBTV, the long-running music television program aimed at breaking new acts. JBTV provided historic content from its extensive archives and Multiview Media provided its OTT platform to deliver this content at home or via smartphone or tablet – all in a new and interactive way. Featured artists among the two dozen or so during the recent 3-day JBTV Virtual Fest included: Fall Out Boy, Imagine Dragons, BTS, Honne, The Struts, Smashing Pumpkins, Gary Numan, Filter, Portugal the Man, Yungblud, Charli XCX — and others, many of whom played for JBTV early in their careers. Some of the performance footage was pretty rare as a result.
The platform enables content owners in music & sports to stream historic video content or livestream shows in a multi-camera angle format. Described as technology that lets the fan be their own director, Multiview Media allows for a more interactive experience when watching either live shows streaming in real-time or historic content.
While watching concerts (“live” or archival), music fans can switch between camera angles, such as being on stage with their favorite band, as well as choosing which artists or band members to zero in on while they’re watching.
Multiview Media’s technology also opens up a new revenue stream for the music and sports industries, among others. Artists and rights holders are now able to deliver either new live shows or historic content in a new format. This can be monetized in a number of ways, such as pay-per-view, sponsorship opportunities or via new, re-packaged box sets in digital format.
Currently we’re enabling three offerings for the industry — live shows and VOD, and also a unique feature we call “Jumbotron in Your Hand” so that fans can view multiple stages at once at festivals — whether online virtually as with JBTV Fest, or live on-site. Either way, Multiview Media will be able to capture the shows – livestreams, or the return of events after the pandemic – and deliver them in a way that offers the fan full viewing control. Multiview Media can work with an artist or rights-holder to re-visit archival video material that can be re-packaged, re-distributed & re-monetized in a brand new format.
Set Up Your New Year For Success
Los Altos Hills Living, January 2021.
How to finally shift behaviors/habits/mindsets, honor intentions, and realize some cherished dreams to make 2021 one of your best years ever – really and truly – starting this month.
Read the entire article here: https://kellirichards.com/wp-content/uploads/2021/02/Kelli-Richards-2768_Los-Altos-Hills_January2021.pdf
Client Spotlight: JEENI
LinkedIn.com, December 2020- I’ve decided that I’m going to write blogs periodically about some of the cool clients I’m fortunate enough to work with. One of them is a UK-based venture called JEENI run by long-time client, colleague and friend — Mel Croucher; a legend in the UK games industry. Simply put, JEENI is a multi-channel streaming service for independent musicians and performers, providing a unique showcase to put undiscovered talent in front of a global audience. JEENI artists get to keep 100% of everything they earn from the sale of their music and merchandise. JEENI audiences are given the power to vote, donate and be rewarded too.
Read the entire article here- Client Spotlight: JEENI
Spotlight on Children of The Beatles: Acorns and Oaks
LinkedIn.com, December 2020 – Most people are aware that I am (and always have been) an avid Beatle-ologist from a very young age. One of the things I find particularly fascinating is what’s become of the children of the Beatles — between the four guys, they had 10 biological children in total, and all but George also have stepchildren.
Read the entire article here- Spotlight on Children of The Beatles: Acorns and Oaks
A Twist on Holiday Celebrations This Year
Los Altos Hills Living, December 2020.
Given the hand we’ve been dealt by Covid-19 this year, many of us may need to come up with alternative plans for how we celebrate the Holidays..
Read the entire article here: https://www.facebook.com/theallaccessgroup/photos/a-twist-on-holiday-celebrations-this-yeargiven-the-hand-weve-been-dealt-by-covid/3745093032226371/?_rdr
Unexpected Pandemic Gifts
Los Altos Hills Living, October 2020.
A powerful time to reflect on what matters most to you, your family, your work and your world…
Read the entire article here: https://www.facebook.com/theallaccessgroup/posts/unexpected-gifts-of-the-pandemica-powerful-time-to-reflect-on-what-matters-most-/3740283356040672/
Bringing Much Needed Joy to the World
![]()
I’m a member of the Thought Council of the C-Suite Network run by Jeffrey Hayzlett, a highly sought after speaker, author, thought leader & the former CMO of Kodak. A bright light emerged in a recent Zoom session from an inspiring woman named Sheryl Lynn who shared her vision of sparking more joy in the world. This is her passion and purpose and it’s infectious — so much so that I’ve signed on as an ambassador of her organization to help make cultivating and expressing more joy a global movement.
She calls her venture Joyely and you’ll find lots more info, a manifesto on her vision, video clips and much more at “www.joyely.com”. Joyely creates mindful practices and experiences to shift the collective consciousness towards making joy the dominant vibration on the planet. Sheryl’s touchstone is her Chair of Joy, a beautiful white padded throne with gold trim; she invites executives, thought leaders, musicians, celebrities, politicians and other influencers to tell stories of what brings them joy while seated either in her Chair or their own — and magic happens pure and simple. People that may appear to be stressed and out of touch with what brings them joy light up when they are invited to tell stories and share memories of their own experiences — and you can literally watch the transformation in them as they’re reminded. It’s powerful and inspiring. Sheryl says “Simply put, the focus is on joy. We make joy a top priority every single day through deliberate actions because joy is serious business.” The journey for Joyely has just begun — and it’s never been more needed given the year we’ve just slogged through. Visit the site and join us in lighting yourself up, sharing what brings you joy, and then inspiring others in your network to do the same. Powerful uplifting ripple effects will result!
Client Spotlight: AmplifyX
A trend that’s been growing over the past couple of years is one of investing in music and art as alternative asset classes for diversification in one’s portfolio – alongside other established categories like fine wines, rare automobiles, exotic watches, precious metals, and real estate. It seems stressful economic times often underscore the appeal of alternative assets like these. There’s a reason for this influx of late: music royalties and intellectual property (IP) have become desirable investment targets given royalty payments often remain steady over time despite fluctuations in the stock market. For buyers, artists’ catalogs are commodities that can be traded like gold or oil. “If the investment is good, if you’re investing in proven back catalogs, they tend to perform really well independent of any stock movements,” music business writer Cherie Hu. “If you’re investing in a tech stock, a lot of the bigger tech stocks move in the same direction a lot of the time. Investing in music royalties escapes that co-dependence. It’s pure passive income. You’ll make money in your sleep from it. It doesn’t require any proactiveness.” While it may seem odd to think of songs as investment assets, Goldman Sachs has predicted music revenues will more than double to about $131B by 2030 so putting money in songs could prove a pretty wise strategy to diversify a stock portfolio.
One of my clients is a new entrant in this space, AmplifyX. AmplifyX is a platform that enables people to invest directly in both established and emerging artists and their songs. In an industry that has long been impenetrable for outside investors, CEO Adam Cowherd notes that the time has never been more ripe for a surge in music investment. “The younger generation is more financially active than ever before,” he notes. “Due to smartphones, it’s just as easy to buy a stock as it is to listen to music.” AmplifyX opens possibilities for direct artist-investor relations based on transparency, trust, and consumer confidence. In addition to being registered with the SEC and a member of FINRA, AmplifyX evaluates emerging artists for a baseline number of online listeners, social media followers, and a core management team — metrics that tend to indicate the likelihood of quality investments. AmplifyX’s platform crunches detailed analytics of each potential investment, including play numbers, listener counts & trends, and catalog insights so that investors are well-informed and are therefore able to make better choices about which artists they elect to invest in with greater confidence. Effectively, AmplifyX democratizes access to the music industry, and in turn gives artists an alternative way to raise funds beyond necessarily needing to sign with a record label. For the artists it can prove a better model as they’re able to retain more control over their IP, creative freedom, and retain up to 90% of their royalties.
AmplifyX’s well-regulated artist investment ecosystem carries the promise of empowerment and control, and offers a bright future for artists, investors and music lovers alike. Now those fans who love specific artists have the chance to buy into the potential of being part of an artist’s growth and share in the proceeds of songs that take off as the artist’s career rises. If you’re curious to learn more, I encourage you to visit the site at www.amplifyx.com
Search Resources
Topic Areas & Guests
Categories
Join our mailing list
For insights on industry trends, and for details on special projects/events. We respect your time and your privacy.
The Magic of Asking for What You Want

Do you believe you can have virtually anything you want? I do.
We all have a magic wand that can help us achieve our desires, but we forget that we do and overlook the power at our disposal to dramatically increase the odds of having what we say we most want in our lives. We simply need to make requests of others and ASK for what we want. That’s the big secret and the big opportunity.
I’m often asked about my experience in having Steve Jobs as a mentor for many years — and how that came about. We both grew up in the same town (Cupertino, CA) in what would become known as Silicon Valley; Steve was seven years older than I. When I was in high school, I was a member of a group called Future Business Leaders of America (FBLA), and we were challenged with approaching someone in business who we admired to ask if they’d be open to mentoring us. I chose Steve because I saw his genius early on (even at my young age) and was fascinated by Apple as the Wonka factory in my own backyard. I approached him at one of a couple of favorite healthy restaurants in town that I’d see him at periodically when I went out with my Mom.
So, don’t overlook the fact that you too have the ability to ask for what you most want. Don’t be afraid to do so. You won’t always be met with a favorable reception, and you won’t always get what you want. You may need to ask a whole bunch of people. But if you keep at it, and start to refine your approaches in ways that dramatically increase your chances of success, odds are you’ll start to notice more favorable outcomes that move you closer to your goals time and again. I can almost guarantee that the results of you reaching out and asking will be well worth the effort. Choose to go for what you want vs settling for the status quo, be patient but persistent if need be, and you’ll literally propel yourself closer to having what you say you most want. So, give it a go!

Nine Steps to Making Change Easier
Los Altos Hills Living, February 2021.
Change doesn’t have to be hard; here are some tips to make it a smoother process.
Read the entire article here: https://kellirichards.com/wp-content/uploads/2021/02/KR-article_LAH-Mag_February2021.pdf
Client Spotlight: MultiView Media

I’m excited to share that one of the start-ups I’ve been working with over the past couple of years, Multiview Media, led by founder/CEO Ray Meadham has launched our multi-camera angle streaming platform. Verizon Media invited us to be one of their spotlight partners a few weeks ago at CES (including a mention by the CEO during his address), and this past weekend we powered a 3-day online fest with one of our partners — JBTV, the long-running music television program aimed at breaking new acts. JBTV provided historic content from its extensive archives and Multiview Media provided its OTT platform to deliver this content at home or via smartphone or tablet – all in a new and interactive way. Featured artists among the two dozen or so during the recent 3-day JBTV Virtual Fest included: Fall Out Boy, Imagine Dragons, BTS, Honne, The Struts, Smashing Pumpkins, Gary Numan, Filter, Portugal the Man, Yungblud, Charli XCX — and others, many of whom played for JBTV early in their careers. Some of the performance footage was pretty rare as a result.
The platform enables content owners in music & sports to stream historic video content or livestream shows in a multi-camera angle format. Described as technology that lets the fan be their own director, Multiview Media allows for a more interactive experience when watching either live shows streaming in real-time or historic content.
While watching concerts (“live” or archival), music fans can switch between camera angles, such as being on stage with their favorite band, as well as choosing which artists or band members to zero in on while they’re watching.
Multiview Media’s technology also opens up a new revenue stream for the music and sports industries, among others. Artists and rights holders are now able to deliver either new live shows or historic content in a new format. This can be monetized in a number of ways, such as pay-per-view, sponsorship opportunities or via new, re-packaged box sets in digital format.
Currently we’re enabling three offerings for the industry — live shows and VOD, and also a unique feature we call “Jumbotron in Your Hand” so that fans can view multiple stages at once at festivals — whether online virtually as with JBTV Fest, or live on-site. Either way, Multiview Media will be able to capture the shows – livestreams, or the return of events after the pandemic – and deliver them in a way that offers the fan full viewing control. Multiview Media can work with an artist or rights-holder to re-visit archival video material that can be re-packaged, re-distributed & re-monetized in a brand new format.

Set Up Your New Year For Success
Los Altos Hills Living, January 2021.
How to finally shift behaviors/habits/mindsets, honor intentions, and realize some cherished dreams to make 2021 one of your best years ever – really and truly – starting this month.
Read the entire article here: https://kellirichards.com/wp-content/uploads/2021/02/Kelli-Richards-2768_Los-Altos-Hills_January2021.pdf

Client Spotlight: JEENI
LinkedIn.com, December 2020- I’ve decided that I’m going to write blogs periodically about some of the cool clients I’m fortunate enough to work with. One of them is a UK-based venture called JEENI run by long-time client, colleague and friend — Mel Croucher; a legend in the UK games industry. Simply put, JEENI is a multi-channel streaming service for independent musicians and performers, providing a unique showcase to put undiscovered talent in front of a global audience. JEENI artists get to keep 100% of everything they earn from the sale of their music and merchandise. JEENI audiences are given the power to vote, donate and be rewarded too.
Read the entire article here- Client Spotlight: JEENI

Spotlight on Children of The Beatles: Acorns and Oaks
LinkedIn.com, December 2020 – Most people are aware that I am (and always have been) an avid Beatle-ologist from a very young age. One of the things I find particularly fascinating is what’s become of the children of the Beatles — between the four guys, they had 10 biological children in total, and all but George also have stepchildren.
Read the entire article here- Spotlight on Children of The Beatles: Acorns and Oaks

A Twist on Holiday Celebrations This Year
Los Altos Hills Living, December 2020.
Given the hand we’ve been dealt by Covid-19 this year, many of us may need to come up with alternative plans for how we celebrate the Holidays..
Read the entire article here: https://www.facebook.com/theallaccessgroup/photos/a-twist-on-holiday-celebrations-this-yeargiven-the-hand-weve-been-dealt-by-covid/3745093032226371/?_rdr

Unexpected Pandemic Gifts
Los Altos Hills Living, October 2020.
A powerful time to reflect on what matters most to you, your family, your work and your world…
Read the entire article here: https://www.facebook.com/theallaccessgroup/posts/unexpected-gifts-of-the-pandemica-powerful-time-to-reflect-on-what-matters-most-/3740283356040672/
Bringing Much Needed Joy to the World
![]()
I’m a member of the Thought Council of the C-Suite Network run by Jeffrey Hayzlett, a highly sought after speaker, author, thought leader & the former CMO of Kodak. A bright light emerged in a recent Zoom session from an inspiring woman named Sheryl Lynn who shared her vision of sparking more joy in the world. This is her passion and purpose and it’s infectious — so much so that I’ve signed on as an ambassador of her organization to help make cultivating and expressing more joy a global movement.
She calls her venture Joyely and you’ll find lots more info, a manifesto on her vision, video clips and much more at “www.joyely.com”. Joyely creates mindful practices and experiences to shift the collective consciousness towards making joy the dominant vibration on the planet. Sheryl’s touchstone is her Chair of Joy, a beautiful white padded throne with gold trim; she invites executives, thought leaders, musicians, celebrities, politicians and other influencers to tell stories of what brings them joy while seated either in her Chair or their own — and magic happens pure and simple. People that may appear to be stressed and out of touch with what brings them joy light up when they are invited to tell stories and share memories of their own experiences — and you can literally watch the transformation in them as they’re reminded. It’s powerful and inspiring. Sheryl says “Simply put, the focus is on joy. We make joy a top priority every single day through deliberate actions because joy is serious business.” The journey for Joyely has just begun — and it’s never been more needed given the year we’ve just slogged through. Visit the site and join us in lighting yourself up, sharing what brings you joy, and then inspiring others in your network to do the same. Powerful uplifting ripple effects will result!
Client Spotlight: AmplifyX
A trend that’s been growing over the past couple of years is one of investing in music and art as alternative asset classes for diversification in one’s portfolio – alongside other established categories like fine wines, rare automobiles, exotic watches, precious metals, and real estate. It seems stressful economic times often underscore the appeal of alternative assets like these. There’s a reason for this influx of late: music royalties and intellectual property (IP) have become desirable investment targets given royalty payments often remain steady over time despite fluctuations in the stock market. For buyers, artists’ catalogs are commodities that can be traded like gold or oil. “If the investment is good, if you’re investing in proven back catalogs, they tend to perform really well independent of any stock movements,” music business writer Cherie Hu. “If you’re investing in a tech stock, a lot of the bigger tech stocks move in the same direction a lot of the time. Investing in music royalties escapes that co-dependence. It’s pure passive income. You’ll make money in your sleep from it. It doesn’t require any proactiveness.” While it may seem odd to think of songs as investment assets, Goldman Sachs has predicted music revenues will more than double to about $131B by 2030 so putting money in songs could prove a pretty wise strategy to diversify a stock portfolio.
One of my clients is a new entrant in this space, AmplifyX. AmplifyX is a platform that enables people to invest directly in both established and emerging artists and their songs. In an industry that has long been impenetrable for outside investors, CEO Adam Cowherd notes that the time has never been more ripe for a surge in music investment. “The younger generation is more financially active than ever before,” he notes. “Due to smartphones, it’s just as easy to buy a stock as it is to listen to music.” AmplifyX opens possibilities for direct artist-investor relations based on transparency, trust, and consumer confidence. In addition to being registered with the SEC and a member of FINRA, AmplifyX evaluates emerging artists for a baseline number of online listeners, social media followers, and a core management team — metrics that tend to indicate the likelihood of quality investments. AmplifyX’s platform crunches detailed analytics of each potential investment, including play numbers, listener counts & trends, and catalog insights so that investors are well-informed and are therefore able to make better choices about which artists they elect to invest in with greater confidence. Effectively, AmplifyX democratizes access to the music industry, and in turn gives artists an alternative way to raise funds beyond necessarily needing to sign with a record label. For the artists it can prove a better model as they’re able to retain more control over their IP, creative freedom, and retain up to 90% of their royalties.
AmplifyX’s well-regulated artist investment ecosystem carries the promise of empowerment and control, and offers a bright future for artists, investors and music lovers alike. Now those fans who love specific artists have the chance to buy into the potential of being part of an artist’s growth and share in the proceeds of songs that take off as the artist’s career rises. If you’re curious to learn more, I encourage you to visit the site at www.amplifyx.com
Search Resources
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Categories
Join our mailing list
For insights on industry trends, and for details on special projects/events. We respect your time and your privacy.
Search Resources
Topic Areas & Guests
Categories
Join our mailing list
For insights on industry trends, and for details on special projects/events. We respect your time and your privacy.
Kelli’s monthly newsletters are her direct line of communication to clients and friends. Each edition includes a personal note, an overview of recent activities, book recommendations, and more.
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Join our mailing list
For insights on industry trends, and for details on special projects/events. We respect your time and your privacy.