Sexy vs Cash Projects

For those of us who work for ourselves (and for those who aspire to), there’s a phenomenon that people don’t often talk about because it’s assumed that we’re intended to be performing and achieving high levels of success at all times. However, sometimes there are periods of feast and famine in our businesses, especially for those of us in creative professions. My colleague Rich Litvin has shared his observations on this with a nod to Hugh McLeod’s “Sex and Cash Theory of Creative Work” — and I really resonate with this. The basic notion is that the creative person has two kinds of jobs — the first being the fun, sexy kind (those projects and clients we love to work with), and the second one is ensuring that we have enough cash flows that the bills get paid each month. Sometimes the task at hand covers both bases, but not all the time. So there can be a tense duality between the need to make a living and the need to follow one’s passions. You can’t run a successful, thriving business if you have no money and your only thought is “I NEED money!”. …

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