Kelli Richards
May 10, 2017
Unless youāve been living under a rock for the past several years (or just donāt watch network TV), youāve probably heard about or watched the wildly popular TV show, “The Voiceā on NBC; where aspiring singers compete for a recording contract with the help of four successful artists as coaches. Having been an A&R exec at EMI Music in my past, my role was to scout, sign and develop artists for the label ā so Iām intimately familiar with the process that these aspiring artists are going through in an attempt to become a star in the music industry For awhile, we had āAmerican Idolā and āThe Voiceā on air at the same time ā but since Idol wound down, āThe Voiceā has reigned supreme in this category. The current celeb coaches are Blake Shelton, Alicia Keys, Gwen Stefani and Adam Levine.
Recently I was invited to take a tour of the set and watch a taping of the show as a member of the studio audience. Iāll admit right upfront that Iām a bit jaded as Iām in the industry, and it wasnāt my first taping of a show; whereas nearly everyone else participating was a tourist where this was a first time event and a really big deal for them.
Having been a talent producer as well for decades, honestly I couldnāt stop myself from wearing my ābehind the scenesā glasses. …
Observations from the set of “The VoiceāRead More »