Kelli Richards
August 22, 2011
Expert in Music, Technology and Digital Distribution and CEO of All Access Group Invited to be in Alan’s Gang
Kelli Richards, a thought leader in digital music and entertainment, and one of only a few select members of Alan Weiss’ Master Mentor Program and Thought Leadership Summit, has recently been invited to participate both Weiss’ new Summit Global Network and also in the collaborative “Alan & the Gang.”
Alan & the Gang is an online destination where both aspiring and veteran entrepreneurs and business people can access thought leaders from around the globe. Kelli Richards joins a limited group of elite international experts in both process and content who contribute their intellectual property and expertise. Gang members are a unique group of consultants and industry thought leaders who offer forward-thinking content to one another and to the world at large, including 320 videos, 426 audios and over 60 articles. These experts are recognized leaders and experts in their fields, offering impressive track records of success to their clients. The Summit Global Network is a network of top boutique consulting and advisory firms. Members are invited only after careful criteria have been met and existing members become familiar with the quality of the candidate firm’s work and client base. Members share resources, best practices, personnel, and expertise. It’s not unusual for a firm in Australia to provide expertise to a firm in Canada, or one in Maine to one in the United Kingdom. The current membership resides in seven countries and four continents. The combined intellectual property of the member firms comprises over 70 commercially published books, a thousand published articles, and thousands of audio, video, and public speaking appearances.
Alan Weiss is an Inductee in the Professional Speaking Hall of Fame®, a Recipient of the American Press Institute Lifetime Achievement Award and the New England Institute of Management Consultants Lifetime Contribution Award, and is one of the most highly respected independent consultants in the country, according to The New York Post.
Kelli Richards is a true trailblazer in the digital music, entertainment and technology worlds with more than twenty years of senior-level leadership experience. With a unique talent for connecting innovators in technology with creative leaders in entertainment, Richards is a highly sought-after consultant, mentor, speaker, producer, coach and author, As the CEO of The All Access Group, Richards and her team facilitate powerful strategic business opportunities in digital distribution between technology companies, established artists and celebrities, film studios, record labels, and consumer brand companies to foster new revenue streams and deliver compelling consumer experiences.
Prior to founding The All Access Group, Kelli served in senior roles at Fortune 100 entertainment and technology companies, including Apple Inc., where she launched Apple’s earliest focus on music and drove all music initiatives during her 10 years with the market leader. She also served in senior-level leadership capacities at EMI Music as an A&R exec, and at Silicon Graphics (SGI) where she helped launch Silicon Studio, the company’s entertainment division. She developed PatroNet, the first Internet-based artist subscription service with rocker partner Todd Rundgren in the mid-90s – and helped to launch the entire digital music revolution.
A frequent speaker and panel moderator at digital music and entertainment industry conferences globally, Kelli has also been an acclaimed talent producer of a wide range of award shows, epic concerts, and celebrity fundraiser events for over 25 years. She co-produced a celebrity fundraiser event to support the UN’s “Adopt-A-Minefield” initiative featuring Paul McCartney, Brian Wilson, Stephen Stills and hosted by Jay Leno. Additionally, she was a 20-year talent producer behind the BAMMIES, and remains a long-time talent executive and co-producer of the annual Pollstar Concert Industry Awards.
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Kelli Richards has co-authored two books, including the critically acclaimed “The Art of Digital Music: 56 Artists, Visionaries & Insiders Reveal Their Creative Secrets.” And her next book, “You Say You Want a Revolution – An Artist’s Manifesto for Success in the Digital Age,” is due out 11-11-11. A true renaissance woman, Kelli is also a Certified Integrative Life Coach trained under best-selling authors and coaches Debbie Ford and Alan Cohen. She lives in Cupertino, CA in the heart of the Silicon Valley.
OneSheet isn’t only a one-stop-shop solution for artists, it’s also been very collaborative. Founder Brenden Mulligan has made many adjustments based on the feedback of artists. For instance, users can remove the Onesheet header, customize the navigation bar and rename concerts to tour, live, appearances, events or shows, etc. Most importantly, Onesheets can be assigned a custom domain name, which is a great asset in today’s world of uber branding.
After 25+ years in the digital space, it’s hard to ignore that the music industry has turned into a very complicated space — and believe me, marketing was NEVER easy to begin with.
In my ebook on Social Media for the music industry (Take the Crowd to the Cloud), I begin with the following statement: The landscape of how audiences are built has completely, thoroughly changed in the last decade – in fact, it has redefined itself more than once. Being malleable enough to “grow” with the flow can mean the difference between big successes or devastating failures in the music and digital arenas. All of us, whether we’re artists or authors or thought leaders, must recognize that, in order to succeed, we must also think and act like CEOs and marketing mavens.
