Category: Articles

Music and Your Brand: Five Ways to Tune Your Demographic In With the Right Band

linked-In-150x150September 15, 2014,

LinkedIn Articles

Attention is a scarce resource—and that means it’s a costly one. In a world of hundreds of competing voices, art and music have become a powerful way to bring a brand back into the spotlight.

Read the entire article here: https://www.linkedin.com/pulse/20140915152830-9638-music-and-your-brand-five-ways-to-tune-your-demographic-in-with-the-right-band/

Star-Struck: Tapping into the Power of a Celebrity Speaker

linked-In-150x150September 8, 2014,

LinkedIn Articles

Creating a well-designed event is a balancing act. Tapping industry leaders and controversial renegades, orchestrating brilliant panels, and throwing awesome after-parties all help draw people in, but a well-informed celebrity speaker can elevate your event to “can’t-miss” status with real punch and energy.

Read the entire article here: https://www.linkedin.com/pulse/20140908165516-9638-star-struck-tapping-into-the-power-of-a-celebrity-speaker/

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