Observations from the set of “The Voice”
Unless you’ve been living under a rock for the past several years (or just don’t watch network TV), you’ve probably heard about or watched the wildly popular TV show, “The Voice” on NBC; where aspiring singers compete for a recording contract with the help of four successful artists as coaches. Having been an A&R exec at EMI Music in my past, my role was to scout, sign and develop artists for the label — so I’m intimately familiar with the process that these aspiring artists are going through in an attempt to become a star in the music industry For awhile, we had “American Idol” and “The Voice” on air at the same time — but since Idol wound down, “The Voice” has reigned supreme in this category. The current celeb coaches are Blake Shelton, Alicia Keys, Gwen Stefani and Adam Levine.
Recently I was invited to take a tour of the set and watch a taping of the show as a member of the studio audience. I’ll admit right upfront that I’m a bit jaded as I’m in the industry, and it wasn’t my first taping of a show; whereas nearly everyone else participating was a tourist where this was a first time event and a really big deal for them.
Having been a talent producer as well for decades, honestly I couldn’t stop myself from wearing my ‘behind the scenes’ glasses. …