Day: November 9, 2015

Spotify Could Go Away Overnight And No One Would Care

Although Spotify was able to get its foot in the door early, the presence of companies like Apple Music, Amazon Prime, and others means that the historically un-profitable streaming service either needs to find away to differentiate itself from the competition or risk crashing and burning.

Before Apple Music was ever announced, it had already sparked controversy. Word on the street was that Apple wasn’t just trying to create a killer product — it was going for Spotify’s jugular.

Reports spread quickly of Apple working hard behind the scenes to convince record industry executives to kill the freemium model upon which Spotify has essentially built its audience.

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